2013 - Geoinformatics

More documents

Recommendations

Info

28 I n t e r v i e w By Eric van Rees The changing nature of retail, a new partnership with Autodesk and how location is being adopted by new markets, thus providing new business opportunities for Pitney Bowes Software. Newly appointed Director & GM Location Intelligence EMEA James Brayshaw explains all. New Appointment at Pitney Bowes Software P r o v i d i n g L o c a t i o n - e n a b l e d S o l u t i o n s Population density map of Reading in the U.K. Created in MapInfo Professional v11.5 Introduction James Brayshaw has recently been appointed to lead Pitney Bowes Software’s GIS and Location Intelligence (LI) business in EMEA to meet the growing demand for location software and data solutions. Having nearly 30 years of experience in this field, most recently as the main board Director of Ordnance Survey, he is able to put the recent changes in the geospatial area into context and to predict where the future is headed. Also, the announced strategic alliance between Autodesk and Pitney Bowes Software is discussed, as well as the interesting market areas where Pitney Bowes has a strong presence such as retail and insurance. James Brayshaw Pitney Bowes Software provides desktop products, enterprise solutions, software tools, as well as services and data and is known for its use in retail, insurance and commercial businesses. Its user base is also very strong in telecom and public sector, and particularly in local government within the highways area. At the same time, Pitney Bowes Software’s customers also work very extensively with business partners around the globe in areas such as health, banking and specialist markets such as mining and natural resources. “With the MapInfo brand and MapInfo Professional software we have very strong, well-respected software suite of desktop and server applications, but we also have a June <strong>2013</strong>
29 Site analysis example in Dubai, incorporating driving regions, street data and business data whole range of additional software tools, platforms and services that reach out into the broader marketplace in terms of enterprise GIS. On top of that, we have an enterprise platform that embeds location intelligence within customer solutions, which is increasingly where location intelligence enabled services are heading”, says Brayshaw. Location-enabled solutions Brayshaw’s role will be to provide some strong market insight into the capabilities and uses for Location Intelligence and GIS solutions, as well as his thoughts on what, in his experience and observation, could be the upcoming trends in this space. Brayshaw: “we’re now seeing a shift in the market to location-enabled solutions in the non-core GIS market, areas that wouldn’t think of GIS but are interested in what location and intelligence can provide to add value to the business’s bottom line. It is not just about maps. That to me is really where the market is shifting to and where the growth is going to come from. This is why my role is about location intelligence in the wider context, not just geographic information and GIS. Most leading technology companies are getting excited by the power of location.” He continues: “increasingly, a lot of our major clients are using our technology and solutions to support their customers on mission-critical communications and to provide insight into their customers’ behaviours and buying patterns. This is what everyone wants to know and why it is about how their data and our software can provide real business intelligence. Our business brings location to this marketplace which is where we are unique as we span across customer communications management, analytics and location intelligence.” Facebook is one of these new breed of clients. Brayshaw: “they are using our technology primarily for geocoding and reversed geocoding and other location intelligence applications and data for integration into their applications and services. It’s all about location-enabling data which is increasingly happening in the server end at the enterprise, rather than from a traditional GIS point of view.” Retail and Insurance Retail is an important market for Pitney Bowes, since location has always been important for site selection. But today, retailing is more about customers than it is about site selection, says Brayshaw. Brayshaw says retail is about how organizations fulfill a retail function, and that organizations have started to recognize that the power of location is not just about a physical building: “every organization that has a wide customer base and is selling products and services in a traditional retailing way is looking at better ways of understanding who’s buying what, why and where and how to improve their bottom line. The use of our location enabled solutions with customer data is really where the power comes.” It is about the intelligence that one gains from location that provides a different perspective: “Analysing my customers behavior with a location perspective, paints a different picture and can answer very different questions. In insurance for example, location intelligence is used to drive better business and to understand the risks from a global perspective down to a local level. Many leading organisations are looking at location to provide them with that bottomline advantage, cost savings and other efficiencies. Retail, insurance, banking and telecoms are definitely moving in that way to tailor and personalise their customer offerings more effectively. The key is to understand how better to interact with your customers.” Autodesk Last year Pitney Bowes Software and Autodesk announced a strategic alliance. This will serve as a framework for both companies to provide resources, services and solutions to help infrastructure owners and architecture, engineering and construction (AEC) organizations make more informed decisions. This will drive greater efficiencies across the plan, design, build, manage lifecycle of infrastructure. From a user’s perspective this partnership enables the coordination of the existing applications and the integration of data from both companies. Having been involved in civil engineering and in the Autodesk world since 1986, Brayshaw is excited to come back to this relationship. He sees great opportunities for both companies in bringing together the spatial context that infrastructural projects need through the different phases of the management lifecycle: “bringing together June <strong>2013</strong>
Page 1 and 2: Magazine for Surveying, Mapping & G
Page 3 and 4: 3 GeoInformatics is the leading pub
Page 5 and 6: The commercial geospatial 6 industr
Page 7 and 8: 7 Excelling in the era of analytics
Page 9 and 10: Complete Solutions for Mobile Mappi
Page 11 and 12: 11 Faraz Ravi Object animation in B
Page 14 and 15: 14 A r t i c l e By Xavier Torret R
Page 16: 16 A r t i c l e EPA SWMM Interface
Page 19 and 20: 19 not only collect information, bu
Page 21 and 22: THE FORCE THAT DRIVES SMARTER DECIS
Page 23 and 24: 23 Composite of Kitimat Arm and LiD
Page 26 and 27: 26 A r t i c l e By PG&E Geoscience
Page 30 and 31: 30 Interview The MapInfo GIS suite
Page 32 and 33: 32 A r t i c l e Patagonia National
Page 34 and 35: 34 A r t i c l e By Paul Ramsey and
Page 36 and 37: 36 A r t i c l e WPS, server-side s
Page 38: 38 R e v i e w By Eric van Rees Esr
Page 41 and 42: 41 tion locations and profile paths
Page 43 and 44: 43 Designing Great Products Beyond
Page 45 and 46: 45 India that flows from West to Ea
Page 47 and 48: 47 Enrico Rispoli, Italian CLGE del
Page 49 and 50: 49 Mobile, Web and Desktop Apps - C
Page 52: Join us: discovermore.leica-geosyst

2013 - Geoinformatics

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?