A Knowledge Strategy
A Knowledge Strategy
A Knowledge Strategy
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Marketing plans<br />
The knowledge management marketing plans are aimed at claiming the knowledge<br />
space in the development arena. During the first year the marketing tools that will<br />
be used include brochures and a knowledge management newsletter that primarily<br />
outlines the aims and intentions of becoming a knowledge-based institute. All staff<br />
should be periodically exposed to communications sessions on knowledge<br />
management and information sessions should be conducted for selected clients,<br />
stakeholders and partners.<br />
<strong>Knowledge</strong> products<br />
The knowledge products earmarked for delivery during the first year are those that<br />
have been determined in the cluster and unit BSCs for this period. An example of<br />
the sorts of knowledge products that will be delivered by the <strong>Knowledge</strong><br />
Management Cluster are an international symposium on development to be held<br />
locally and development information and policy publications.<br />
4.7.2 Phase two: years three, four and five<br />
Year three should be a period of expansion and consolidation. At the end a review<br />
of the relative value added and return on investment of knowledge management<br />
should be undertaken and recommendations made. The target markets for<br />
knowledge management should be widened to include SADC and other regions in<br />
sub-Saharan Africa and niche markets developed. The range of knowledge<br />
products and services should be broadened.<br />
Substantiating the real benefits derived from knowledge interventions will<br />
strengthen the marketing approach. Operations and <strong>Knowledge</strong> Management<br />
Cluster staff should act as a key marketing channel, through everyday client<br />
development and relationship building activities.<br />
The plans for the Training Institute will include relocating into the new<br />
premises and extending the training course offerings to the SADC.<br />
Year four sees the implementation of improvement plans. It should also be a<br />
period during which knowledge management becomes fully-owned as a valuable<br />
business process and is regarded as an integral part of everyday business practices.<br />
Marketing plans should target the Africa region.<br />
The Training Institute will extend the its offerings to SADC and embark on<br />
exchange programmes with other international DFIs.<br />
Year five should be the year in which knowledge management is fully<br />
institutionalised throughout the DBSA and is used to enhance business practices<br />
and programmes. Marketing plans should target the international arena.<br />
42 Development Bank of Southern Africa