BE MY GUEST

Every woman
that wears
a Van Eyck
ring would
identify with
the cause that
the brand
supports
signature – a secret for the owner’s eyes only.The pieces
are all limited edition and owners receive original
sketches by the designer, along with information about
the bird that inspired the specific piece. “It’s like buying
a piece of art,” says Alon. “You won’t catch your friends
wearing the same piece. It’s something that grows in value
and becomes a part of the owner’s heritage. Something
that can be passed on from generation to generation.”
Alon is proud too of the brand’s dedication to charitable
causes. “With each collection we release, we support a
cause that shares our philosophy. Every woman that would
wear a Van Eyck ring would identify with the cause that
the brand supports. Each collection, each jewel has a
meaning, beyond words, beyond shapes or colours, it has
spirituality. Van Eyck aims to support an NGO programme
for every collection with a related muse.
Shita Prativi, our first muse, was a city girl active in
several NGOs in Jakarta devoted to helping children. In
2004, on assignment in a remote area of Central Sulawesi,
she fell in love with the variety of birds she saw every
day. Now, she is running bird-watching tours in the hope
of convincing local residents that its wildlife needs to be
protected. Last year, Shita started the Papua Bird Club,
which aims to teach children in isolated areas to read and
write as well as guide them through bird watching. She
wants to make a difference, as does Van Eyck – which will
donate 1% of all revenue to the charity. R
THE
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