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Last Word of Hong Kong Central – the Duddell Mansion. The other flagship occupies a historically protected landmark icon in Shanghai, the Cathay Cinema building. Do you feel the brand targets a Chinese or a Western market? We now have a balanced customer profile with an equal split of Western and Asian customers. The current focus on expansion is in Asia. Our current footprint of 45 boutiques in China is part of our strategy to grow our dominance in the home market where the brand was founded. This will later be followed by expansion in the West. Do you find it hard to market luxury to China as a homegrown brand? If it was 20 years ago, I would answer yes. But since then, the world has witnessed the rapid growth of China and the Chinese are now very wordly. Here at Shanghai Tang, we have been evolving alongside China. Raphael le Masne de Chermont, executive chairman of Shanghai Tang, has the final say INTERVIEW BY DOMINIQUE AFACAN Not many people realise that Shanghai Tang has a Frenchman as its chairman. How did you get involved with the brand? For me, it was really love at first sight. I arrived in Hong Kong 20 years ago. Shanghai Tang and The China Club were the two places that I found most fun and inspiring. Which sector of the business excites you most and why? Fashion never ceases to surprise me. I believe the potential for the sector is huge, especially for accessories. I’m always quite intrigued by the accessories chosen and worn by sophisticated women. What should our readers be buying this season? Something from the Shanghai Tang 2014 Spring/Summer collection! We explore the natural world this season, with beautiful colours and prints as well as luxury materials adapted for both men and women. R It’s the 20th anniversary this year – how is the brand celebrating this milestone? We are collaborating with Chinese creative talent from the world of contemporary art and cinema. Together, we’ll bring our customers limited edition capsule collections and unique brand experiences to continue in our role as global curator of modern Chinese chic. What have been some of the high points over the last few years? The past three years have seen the greatest changes to the business as we continually evolve the brand to become even more relevant and international. We have also built our two largest flagships in the world. One is in the heart 160 RESERVE THE
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| thereserve-asia.com | BE MY GUEST
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Contents 10 First Word 12 Contribut
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First Word The arrival of Spring is
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Contributors Ben Harries Kenny Ho L
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From fashion to show jumping, prope
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MY PASSIONS My life’s passion? My
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INVITATIONS Ermenegildo Zegna LA DO
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INVITATIONS Buy Association BRITISH
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INVITATIONS Marketing Society MARKE
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INVITATIONS Entrepreneurship STARTI
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Insights The talk of the town ARCHI
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INSIGHTS The Talk of the Town ART U
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INSIGHTS The Talk of the Town INNOV
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FREEHOLD LAND INVESTMENTS IN THE UK
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INVESTMENT Gold GOLD RUSH Joshua Ro
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INVESTMENT Start-ups PLANTING THE S
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INVESTMENT Start-ups KEVIN YEUNG Co
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SITTING ON MONEY If you’re lookin
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Niemeyer from the 1930s to 60s. In
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Ten minutes with... How did Nikki B
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This year’s Design Shanghai took
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RESERVE 57 THE
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THE RESERVE 59
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It’s really wonderful to meet up
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I’m not the typical party girl wh
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Bidding on BONHAMS The revamp of Bo
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which means we can do sales on site
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Alice McInerney Co-founder, anywear
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Florence Coirier Giraudon Founder,
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Genavieve Alexander Founder, Genavi
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Olivia Tsang Fashion stylist and ph
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SUCCESS ON A PLATE What’s the sec
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22 Ships Duddell’s Joyce Wang Acc
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Mott 32 SECRETS OF SUCCESS Shane Os
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BRIGHT YOUNG THINGS New York’s la
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Play by Xu Zhen Philip Tinari. Phot
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In just a blink of an eye by Xu Zhe
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FOR GOODNESS SAKE Peter Bennett exp
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THE FOUR CHARITIES SELECTED AS RECI
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doesn’t close, it drapes across t
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INSPIRATION Reserve Me Reserve Me W
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INSPIRATION Reserve Me THE SHILLA S
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INSPIRATION Reserve Me IL MILIONE,
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INSPIRATION Reserve Me < MOTT 32, H
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INSIDERS Shanghai Tang TWO DECADES
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INSIDERS Shanghai Tang I use tradit
Page 112 and 113: INSPIRATION Pinth Trunks UPPER CASE
Page 114 and 115: INSPIRATION The Extra Mile GOING TH
Page 116 and 117: INSPIRATION The Extra Mile SPACE RA
Page 118 and 119: INSPIRATION The Extra Mile The subm
Page 120 and 121: INSPIRATION Van Eyck THE RESERVE ME
Page 122 and 123: INSPIRATION Van Eyck of Fine Art, c
Page 124 and 125: COLOUR CAPITAL An injection of colo
Page 126: Blazer, shirt and tie all by Dunhil
Page 129: Blazer by Richard James Shirt by Et
Page 133 and 134: INVESTMENT Engel & Volkers THE RESE
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Page 137 and 138: COOL RUNNINGS Another success story
Page 139 and 140: HOT AIR This Venus Balloon - a rein
Page 141 and 142: SMASH HIT Watch this year’s Wimbl
Page 143 and 144: GREAT MINDS Harrods, one of London
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Page 147 and 148: THE RESERVE MEMBER NEWS For direct
Page 149 and 150: One Hyde Park boasts of doormen tra
Page 151 and 152: ULTIMATE SUITES When a hotel room j
Page 153 and 154: MANTA UNDERWATER ROOM, ZANZIBAR One
Page 155 and 156: FAIRMONT, SAN FRANCISCO, USA JFK, M
Page 157 and 158: INSPIRATION Ultimate Suites PENTHOU
Page 159 and 160: THE RESERVE MEMBER NEWS To find out
Page 161: Three iconic events on the internat
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