THE OF BRANDING
THE OF BRANDING
THE OF BRANDING
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EXTERNAL LOGO & REGIONAL ICON<br />
DESIGN ELEMENT 7<br />
<strong>THE</strong> REGIONAL ICON<br />
We have a new Signature.<br />
We wanted a way to continuously reinforce that Hilton is everywhere, that when<br />
a Guest stays at a Hilton property they are part of something worldly, something BIG!<br />
Hotel collateral no longer bombards the Guest with our logo,<br />
now replaced by the more subtle Regional Icon.<br />
External collateral uses a combination of our logo and Regional Icon<br />
to enforce the brand and its global presence.<br />
IN-HOTEL REGIONAL ICON
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