2011/2012 Annual Report - Metro Tasmania

OUR
COMMUNITY
Metro’s community investment and sponsorship
involves the provision of financial and in kind support.
Metro’s services
to and from
major events
have proven to
be a popular,
convenient and
cost-effective
transport choice.
As the State’s largest
passenger transport provider,
Metro’s core purpose is to
provide passenger transport
services. Metro also recognises
its role in the community
connecting Tasmanians to their
employment, study, leisure and
community activities.
Metro also seeks to support
and engage with the community
through investment and
sponsorships.
Community investment and
sponsorship is undertaken
in accordance with Metro’s
sponsorship guidelines with
a view to raise the profile of
Metro and to encourage the
use of passenger transport.
Community investment and
sponsorship involves the
provision of financial and in kind
support. Metro provides its bus
services to assist community
transport needs. Bus advertising
space is provided in kind to
assist community and not-forprofit
organisations in reaching
the community with their
message. Metro encourages
support for employees and
engagement of employees in
fundraising activities.
Metro provides free travel on
ANZAC Day to members of
the Australian Defence Forces
provided they are in uniform.
Veterans and War Widows
are also entitled to free travel
provided they wear a uniform,
service medals or war widows’
or ex-service association badges
or present a DVA card.
Metro partnered with Cricket
Tasmania to deliver Boundary
Rider services to and from major
cricket matches at Blundstone
Arena at Bellerive. Metro’s
services to and from these
major events have proven to
be a popular, convenient and
cost effective transport choice.
The success of these services
resulted in a further partnership
with North Melbourne Football
Club to provide services for
North Melbourne AFL matches
at Blundstone Arena at Bellerive.
16 METRO Annual Report 2011 | 2012