technology <strong>and</strong> making sales, the show’s robust education component is its largest in history. There will be 30 seminars (featuring about 90 presenters) covering six tracks, including retail, advertising <strong>and</strong> marketing, hospitality, public spaces, digital signage 101 <strong>and</strong> the br<strong>and</strong> new Tech Track. The education has been reorganized, in order to focus on the vertical markets best suited for implementation. “I think attendees are going to be better served because, say I’m a hotelier, I can go to the hospitality track <strong>and</strong> there’s five courses focused on what I need to do,” explained Gibbs. Attending trade shows in this industry, a substantial extracurricular component has come to be expected. On this count, DSE will not disappoint. On <strong>February</strong> 26, the day before the show, a guided Digital Signage Tour will take to the streets of Sin City. It is set to run from 9:00am until 1:00pm <strong>and</strong> costs $150 per person (availability is limited). Although, at this writing, the list of venues had not been finalized, Gibbs CHALLENGE Produce “Carmen” outdoors, capturing the dynamic range <strong>and</strong> presence of opera singers on 60 channels of wireless without interference. THE SOLUTION Sabine Wireless. Using the globally accepted 2.4 GHz b<strong>and</strong> eliminates UHF interference, <strong>and</strong> Sabine provides totally flat audio from 20Hz to 20kHz plus a rack full of DSP built into each receiver. THE REACTION “We chose Sabine because they sounded the best. The license-free 2.4 GHz b<strong>and</strong> <strong>and</strong> multi-channel capabilities made the choice even easier.” PACO CANO, <strong>Sound</strong> Designer Find out what the producers of “Carmen” already know about Sabine Wireless at www.sabine.com, or call us at 800.626.7394. Patented • Made in U.S.A. • © Sabine Production of Bizet’s Opera “Carmen” at Las Ventas Bull Ring in Madrid, Spain with 60 Channels of Sabine 2.4 GHz Wireless mentioned that the Steve Wyrick Theater at Planet Hollywood, the Las Vegas Convention Center <strong>and</strong> a Verizon store were on the itinerary. This tour presents a rare opportunity to see the benefits of digital signage up close <strong>and</strong> in a broad range of elegant environs. Additionally, that afternoon, there will be the Global Virtual Tour, running from 2:00pm to 5:00pm, also costing $150 per person. This presentation brings some of the planet’s most innovative digital signage <strong>and</strong> interactive applications to attendees. Awards Reception During the evening of the show’s first day, the Digital Signage Expo Awards Reception will be held. The awards, which are decided by respected editors from industry magazines (including David A. Silverman, editor of <strong>Sound</strong> & <strong>Communications</strong>), spotlight some of the most effective, successful uses of digital signage technology, setting a benchmark for which all industry members can strive. Asked why it is critical that industry members attend DSE, Gibbs returned to the event’s size <strong>and</strong> scope. “This is where the industry really comes together on an annual basis,” he declared. “With the growth we’ve had this year, we’re by far the largest event out there that focuses specifically on this type of technology.” He noted that, although other events have pavilions <strong>and</strong> offshoots for digital signage, DSE has a “laser focus” on the technology, its applications <strong>and</strong> educational outreach. He concluded, “The exhibit hall is fantastic. The sessions are fantastic. But, it’s truly also the industry itself coming together, networking, learning from one another. We can help steer the ship in the path in which it needs to be steered.” As AV’s course is charted for an exciting <strong>2008</strong>, one can be certain digital signage will factor in heavily. And, just as sure, Digital Signage Expo will be a catalyst for continued evolution, improvement <strong>and</strong> success. For additional information, visit www.digitalsignageexpo.net. ■ 62 <strong>Sound</strong> & <strong>Communications</strong> Circle 123 on Reader Response Card www.sound<strong>and</strong>communications.com
In <strong>February</strong>’s VIEWpoint, David Lee Jr., PhD, a systems integrator <strong>and</strong> licensed minister, <strong>and</strong> Pastor Robb Hawks, a tech-savvy worship leader currently involved with a 300,000-square-foot church campus construction, discuss the unique challenges, opportunities <strong>and</strong> issues associated with Houses of Worship. The broadcasts are emailed twice monthly directly to over 15,000 already-opted-in <strong>Sound</strong> & <strong>Communications</strong> readers’ desktops. Broadcasts are streamed in the popular FLASH Video format with downloads available for Apple iPod (H.263) <strong>and</strong> 3G video-enabled mobile devices (carrier restrictions apply). For more information, contact Vinny Testa (x505), John Carr (x509), Bob Beucler (x508) or Sam Mitrani (x514) at 516-767-2500. <strong>February</strong> <strong>2008</strong> 63
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