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B8 October 12, 2011 The President Post www.thepresidentpost.com Pictorial Events All text and photos by Nandi Nanti Marine and Fishery Former Minister of Marine and Fishery Fadel Muhammad was the speaker at an event on Financial Club, themed: “Unlocking Our Natural Resources: Marine and Fishery”. The event was attended by professionals, among others Abdul Gani, Alibasjah Suryo and others. MOU Jababeka- PT Pertamina MOU Signing: SD Darmono, President Director of PT Jababeka, with Dr. Mardjo Soebiandono, President Director of PT. Pertamina Bina Medika, after the signing of a Memorandum of Understanding (MOU) for the construction of a world-class hospital in Jababeka Medical City. Ernest&Young Woman Enterpreuner Winners 2011 The four winners are Anastassia Florine Limasnax from PT E-Motion Entertainment, Anne Avantie (Designer), Donda Lucia Yuniar, PT Deva Datta, Susantie Alie from PT. Bersama Olah Boga. Present at the awarding event were Minister of Cooperatives and SMEs Syarifudin Hasan, CEO Ernst & Young, Giuseppe Nicolosi, Mien R. Uno, judges and finalists. APINDO and Microsoft Cooperation Dedi Wijaya, Head of APINDO West Java, and Sutanto Hartono, CEO of Microsoft Indonesia, are in a joint cooperation to enhance capability, productivity, and efficiency of companies and the use of Microsoft’s legal software. Mining Indonesia 2011 Faisal Basri, Chief of Advisory Board of Indonesia Research & Strategic Analysis, Muliawan Margadana from BHP Hilton Indonesia and representative from Director General of ESDM spoke at seminar on Mining Indonesia 2011. The event was participated by investors, businessmen, especially those who work on energy, mining, and oil sectors. TIME 2011 Tourism Indonesia Mart & Expo 2011 (TIME) was held at Bandar Lampung on 12-14 October 2011. It was participated by 77 buyers from 27 countries and 84 sellers from several provinces in Indonesia. Governor of Lampung Sjachroedin ZP stated on the opening ceremony, “TIME will be a momentum to promote tourism development in Lampung and as the main instrument to facilitate local development and enhancing people’s welfare. I believe the event may open international eyes on the greatness of our country which has variety of tourism destination and cultural uniqueness.” Peace, Love & Harmony Mercantile Athletic Club and Syair.org held a charity dinner themed “Peace, Love & Harmony”. Classic guitar maestro Jubing Kristiano and legendary singer Fariz RM performed at the event. A Rio Ferdinand’s Manchester United jersey and a painting of Rio Ferdinand by Liany Wati were sold at the auction. Total donations generated at the event stood at Rp16.8 million.
The President Post Tourism Display until November 12, 2011 /// N0. 28 www.thepresidentpost.com SECTION C “Stunning natural beauty, the people’s genuine, warm welcome are Indonesia’s tourism appeals” SD Darmono, Chairman of PATA Indonesian Chapter, recently had a conversation with Paul Preston of PATA Compass Magazine. Excerpts: Indonesians are travelling like never before both domestically and internationally-why is this and what has changed? The past 14 years of a democratic Indonesia has coincided with explosion of the internet age which brings with it a new generation of Indonesians who are ‘tech savvy’, and have all the information they need just a click away, and as Indonesia continues to see economic growth while much of the rest of the world is bordering on recession, greater numbers of the population have the disposable income that allows for travel whether it is domestic or international. Also, I believe that the prevalence of social networking in Indonesia has an enormous impact on broadening the minds of the many who may otherwise be contented ‘staying at home’. Which markets are stronger and where do trends appear to be heading? The obvious busy travel times of Idul Fitri, when Indonesians customarily return to their family homes, and Haj, when Muslims make their pilgrimage to Mecca, will continue to be of major importance, but there is a notable increase in many Indonesians desire to visit some of the beautiful locations at home for example, Belitung, Danau Toba, Gunung Bromo, Mentawi Islands, Bunaken or Lombok, which for so long seem to have only been on ‘foreigners’ itinerary. Where overseas travel is concerned, aside from business and student needs (which will surely continue to grow), there is still a strong desire to visit landmark western destinations, like London, Paris, Rome or New York, and this appeal continues amongst young and old alike. Terrorism seems to have not slowed tourism arrivals, in fact they’re now stronger than before the Bali bombings, and Australians still seem to have the market share. What new trends are emerging? There has been a huge impact on many businesses in Bali, and many have struggled to survive, but it is true that arrivals are back on the increase. Bali holds a great deal of mystique for foreign travellers, since ‘the Island of the Gods’ is still synonymous with ideas of tropical paradise. Surfing has increased in popularity worldwide, and a large number of Australian visitors, even if not surfers themselves are regularly exposed to the surf scene, which recognizes Bali as one of the premier destinations in the world. The truth of the matter is that there are many other Indonesian surf locations of equal word class status, but current lack of infrastructure means that they are only visited by dedicated and adventurous travellers. The mere mention of Bali overseas evokes thoughts of a beautiful paradise Island, and hopefully, one day the rest of Indonesia will be thought of in the same way. Bali was once the far away destination for the rich and famous, but is now able to be enjoyed by a much larger cross section of foreign travellers. Bali seems to be getting a rough time lately in the media with criticisms of the lack of infrastructure (roads, airport), rubbish disposal, and others. Is Bali in danger of losing the vital Australian market? There are definite infrastructure issues that remain to be addressed, but I believe the political will is there to continue to make improvements. It should be remembered that other world destinations of similar attractiveness like the West Indies, Seychelles or Pacific Islands have at least as many Infrastructure problems and probably less opportunity to overcome them. With regard to the speculation about entrapment, I think this isolated incident has been somewhat over-played, particularly with Indonesia’s clear policy about drug enforcement. I don’t think that it will have any lasting effect on Australians’ desire to come to Bali, and we should always try to steer clear of political posturing. One could just as easily enquire whether the imprisonment of Indonesian crew members (also juveniles, on a ship carrying refugees) would have an effect on Indonesians desire to go to Australia. The government can allow the proper legal process to take place, and ensure a fair and balanced approach to media coverage. There is much to be proud of even more to offer in this rich and culturally diverse archipelago. Outside of Bali what are some of the newer Indonesian destinations that are showing growth for an international market and where are they coming from? There are many beautiful destinations, each with their own appeal which are already on foreign visitor’s itineraries. Often they are sites of outstanding beauty and the number of visitors is on the increase, but our current challenge is to establish better infrastructure support for each of the destinations, to make them more accessible, and maybe more importantly have a strong clear message that will drive the desire for foreign visitors to make the trip. How is Indonesia pursuing this market and where is everyone going? Is this market more a ‘visiting friends & relatives’ market or are Indonesians taking more vacation time? There are vast demographic differences across the Indonesian population with the majority being those with limited facility for travel and therefore only in the ‘visiting friends & relatives’ market. However, while I don’t believe there is more vacation time being taken, I do believe that Indonesians (more than foreigners), will readily accept long journey times for a relatively short stays at their destination. This translates to an enormous potential market for any destination in Indonesia which ‘markets’ itself well. I say this since even amongst Indonesian nationals there is an underlying perception that ‘Bali’ is Indonesia’s holiday destination! I am sure that once this domestic perception is changed then the whole tourism sector will benefit. As for the tourism products which appeal to the Indonesian market, they are probably the same as those sought anywhere around the world. Indonesia’s domestic airline industry has taken a beating over the years – how has this improved? Indonesia is still emerging as an international destination, and as with any emerging nation there have been some valid criticisms. They should however be taken in context with other comparable nations. Purely because of the size of the population, and the accelerated growth of the airline industry, problems arose that may well have been arrested in more developed countries, and while there have been some company failures, the industry has recently become stronger and is now maintaining International Flight Safety Standards. It is incumbent upon Indonesian carriers to make it known across the world, that the airline industry here has undergone the necessary improvements and will maintain their international standards. Outside of Bali, most Australian’s are not aware of other tourism offerings in Indonesia – are there any plans for promotion of the country as a whole? Of course, the current wish of PATA (Indonesian Chapter) is to establish 100 destinations, each with their own distinctive appeal, which can then be promoted in a concerted ‘Tourism Marketing Plan’. Singapore is so close to Indonesia – are Singaporeans travelling to Indonesia and where do they most visit? Singaporeans have been travelling to Indonesia for years and of course many have business interests here, but many will travel here for leisure activities. For instance, there are 58 golf courses to choose from, many designed by international stars like Sir Nick Faldo, and at most, not only are you playing in beautifully manicured tropical playgrounds complete with golf carts, you also are accompanied by beautiful, well trained caddies. All for a fraction of the cost of golfing in Singapore! Bali’s spa business appears to be blooming – how big is this area of business and is it spreading to other parts of Indonesia? The spa business in Bali is definitely helped by visitors’ ongoing love of all things ‘Island of the Gods’. Arrivals feel the need to pamper themselves, and the spa businesses naturally benefit. What is less well known is that massage of many different varieties is an everyday part of Indonesian culture, and most definitely not reserved for holidays. Spa businesses, of the resort type, will naturally flourish in every new destination that is opened up to visitors. What flight routes do you believe could benefit Indonesia’s tourism industry? New flight routes will continue to become available as the tourist Industry grows, and yes more are needed, but will be introduced along with the appropriate infrastructure support, that will allow the continued safe operation of expanding domestic airline operators. What are occupancy levels and how do they vary region to region? Occupancy rates are generally 40%-75%, dependent on the location and the brand of the hotel, with averages of approximately 60% in Bali, 55% in Jakarta, 50% in Riau and 45% in other areas. There are of course some hotels with considerably higher averages. Where the figures are consistently high, it can be seen that Investors are taking the opportunity to develop new hotel projects. What would you say is the greatest appeal for international visitors for Indonesia? Apart from the stunning natural beauty of the archipelago, I would have to say – “The genuine, naturally warm welcome and hospitality given by the Indonesian people” What countries do Indonesians travel to internationally the most and what trends do you see appearing? The wealthiest Indonesians, some 10% out of the population of 240 million, will continue to travel to the top worldwide destinations, and some will enjoy several trips annually. By contrast, maybe for a once in a lifetime trip, the majority Moslem population of the working class go to Mecca for Haj and Umroh (pilgrimage). Singapore, regarded as the ‘China Town’ of Indonesia, will likely continue to be one of the most frequently visited. SUBSCRIBE NOW! Yes! I would like to subscribe Personal Information Industrial Post - Circulation Department Menara Batavia 25th Floor Jl. K.H. 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