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PEOPLE FOCUS - CIPD

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MOTIVATION<br />

<strong>PEOPLE</strong> <strong>FOCUS</strong><br />

In challenging economic conditions - how can<br />

you keep your employees motivated?<br />

As organisations operate in more difficult business conditions and in an<br />

environment of pay restraints, it may be an opportune time to communicate the<br />

value of existing benefits to employees.<br />

by Kevin Kinsella<br />

• Are your employees aware of<br />

the value of their total<br />

compensation package?<br />

• Are your employees aware of<br />

escalating retirement costs?<br />

• Do your employees focus on base<br />

salary alone?<br />

• Do you have retention and/or<br />

recruitment issues?<br />

If any of the above issues concern you,<br />

then the introduction of total<br />

compensation statements may help<br />

address these issues:<br />

• Enhance evaluation: by increasing<br />

employee awareness and appreciation<br />

of their total compensation package<br />

• Recruitment & retention: by<br />

quantifying the cost of all<br />

compensation and benefit items<br />

• Employee communication: by<br />

providing a personalised summary of<br />

each employee's total remuneration<br />

Background<br />

Effective communication can help to<br />

ensure that employees understand<br />

and value their total remuneration<br />

thereby making the most of your<br />

reward programme.<br />

Communication is more than getting the<br />

word out. It is the art and science of<br />

engaging employees. Often, that means<br />

creating personalised communication that<br />

really grabs employees’ attention,<br />

promotes understanding and motivates<br />

them to take action.<br />

Effectively communicating total rewards<br />

leads to improved motivation and<br />

performance by raising the perceived<br />

value of the reward package.<br />

Total Compensation Statements are one<br />

many communication tools offered by<br />

organisations to raise the level of<br />

awareness and knowledge among<br />

employees of their reward package.<br />

16<br />

Total Compensation Statements enable<br />

organisations to consolidate a summary of<br />

each employee’s remuneration providing<br />

employees with a comprehensive report of<br />

their pay and benefit details while also<br />

reducing the burden on HR staff.<br />

The use of Total Compensation<br />

Statements can:<br />

• define and quantify employees’ total<br />

remuneration and the investment<br />

made by the company,<br />

• increase the visibility and reinforce the<br />

value of programmes and benefits,<br />

• eliminate the need for numerous<br />

employee statements (from various<br />

benefit sources) by using a ‘one-stopshop’<br />

approach,<br />

• aid in retention of employees, and<br />

• relieve the burden on HR staff to<br />

consolidate and distribute data, and<br />

deal with multiple employee queries.<br />

What’s involved in the<br />

production of a Total<br />

Compensation Statement?<br />

• Project management - the delivery of<br />

statements will very much depend on<br />

the strength of the project<br />

management. By developing and<br />

maintaining a robust project delivery<br />

plan, liaising with all data providers and<br />

printers it will ensure that the statement<br />

is delivered on time and within budget.<br />

• Draft and design – It is critical that<br />

the statement layout meets your<br />

reward programme rules and<br />

branding specifications and is tailored<br />

to deliver maximum employee impact.<br />

Statements can range from as small<br />

as a four page summarised document<br />

to a comprehensive more detailed<br />

document which can be fully<br />

pension compliant.<br />

• Creation, testing and production<br />

of statements – One way of doing<br />

this is to consolidate your data files so<br />

that a unique data record is created<br />

for each employee, and merged to the<br />

appropriate statement text. Population<br />

can be segmented to receive different<br />

versions of the statement depending<br />

on their benefit eligibility or location<br />

or other relevant differentiator ■<br />

For further<br />

information Kevin<br />

Kinsella may be<br />

contacted by email,<br />

Kevin.kinsella@<br />

mercer.com or at (01)<br />

411 8180.<br />

PLATINUM SPONSOR OF <strong>CIPD</strong>

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