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program, and of its new community saviour, the sponsor. You could host an event such as a celebratory breakfast, and invite media along. Invite locally based celebrities to increase your chance of good media coverage, all the while ensuring promotional posters are visible, and stressing how this great breakfast program wouldn’t be possible without the wonderful support of ‘Breads R Us’. entering into any agreements with potential supporters of the breakfast program. The documents provide a guide to acknowledgement and endorsement of sponsors, use of logos and signage, website use, and level of clearance required – essential reading if your breakfast program is held on public school premises. Both policies can be accessed at www.det.nsw.edu. au/policies. Media or Press Releases generally follow a standard format and aren’t at all difficult to prepare. In it you need to outline what is happening, when it is happening, why it is happening, and who to contact for further information. If there are photo opportunities be sure to state this clearly as newspapers are particularly keen on stories with a chance of good pictures. Before photographing children for any purpose however, please ensure parental consent has been obtained. Most schools seek permission from parents each year as part of standard record keeping procedures, and copies of relevant forms are kept on student files. Print your media release on letterhead if possible, keep it to one page, and fax or email it to the editors of local papers, and the news editors of local radio and television. If you don’t hear anything after a few days, consider following up with a phone call to ensure it has been received by the relevant journalist. An example of a media release is included in this resource (Appendix 15). A cautionary note, sponsors may readily recognise the benefits of their involvement in your breakfast program. You, however, will need to ensure the nature of their business is appropriate, and in keeping with the nature of the program. If the breakfast program is held on school premises, the Department of Education has developed strict ‘Sponsorship’ and separate ‘Commercial Arrangements’ policies and guidelines. Please refer to the policies before 38
Chapter 13 What to Serve? Good nutrition: If you are considering establishing a children’s breakfast program, there’s a fair chance you fully recognise the importance of good nutrition to a child’s health and wellbeing, and understand the significant role breakfast plays in a balanced diet. The Australian Dietary Guidelines for Children and Adolescents recommend children eat a wide variety of nutritious foods taken from five basic food groups: • Breads, cereals, rice, pasta and noodles • Vegetables and legumes • Fruit • Milk, yoghurt and cheese • Meat, fish, poultry, eggs, nuts and legumes. Breakfast provides the opportunity to encourage children to eat foods from most, if not all, food groups giving them a head start on attaining an adequate nutrient intake each day. Children who don’t eat breakfast at all are more likely to miss out on vitally important nutrients such as calcium, thiamine, riboflavin and iron. A balanced, healthy breakfast should be rich in complex carbohydrate (including fibre), moderate in protein, and low in fat and sugar. For many of us though, this means little, we just want to get the kids fed - quick! If you want to know more about what it all means however, there are countless websites that provide information about balanced diets, and the nutritional requirements of children. Take care though, as with all things ‘Internet’, not all information is reliable. To ensure the information you are seeking is accurate and the advice current, two sites are recommended; NSW government’s www.healthykids.nsw.gov.au , and NSW School Canteen Association/Healthy Kids Association’s website www.schoolcanteens. org.au. Nutrition Australia also has a useful range of fact sheets on children and nutrition, www.nutritionaustralia.org . Food served at breakfast programs often includes pre-packaged goods such as cereal and toast spreads, so it is also useful to have some idea of food labeling and what it all means. All prepackaged foods in Australia carry labels providing basic information about what is in the food, a list of ingredients and nutrition information, and how best to handle the food. All labeling must conform to the labeling provisions of the national Food Standards Code. For further information about food labeling and nutrition information see www.foodauthority.nsw.gov.au. Many products also make certain nutritional claims about their product including ‘lite’, ‘natural’ or ‘reduced fat’, which all sound very healthy – but are they? Food labels are required by Australian law to tell the truth, but the truth isn’t necessarily clear and readily understood by the user of the product. Before you spend your breakfast program’s hard earned funds, know what you might be paying a premium for, and if it’s worth the money in your circumstances. The Frequently Used Nutrition Claims fact sheet prepared by the Healthy Kids Association (Appendix 16) will help decipher all those confusing assertions. 39 Breakfast Every Day
Page 1 and 2: Breakfast Every Day fuel to learn a
Page 3 and 4: TABLE OF CONTENTS PREFACE 7 Chapter
Page 5 and 6: Chapter Fifteen: ACTIVITIES AT BREA
Page 7 and 8: PREFACE Breakfast Every Day… fuel
Page 9 and 10: Chapter 2 Is a School Breakfast Pro
Page 11 and 12: Chapter Planning the Breakfast Prog
Page 13 and 14: Staffing the Breakfast Program and
Page 15 and 16: Recruiting Volunteers for the Break
Page 17 and 18: Volunteers - Legal Issues The Worki
Page 19 and 20: Where and When? If a permanent venu
Page 21 and 22: Chapter 10 Funding - Sources Once y
Page 23 and 24: help convince potential donors/spon
Page 25 and 26: It is certainly wise to ensure the
Page 27 and 28: Funding - How to Apply? Most import
Page 29 and 30: The need/issue Many funding organis
Page 31 and 32: The Budget Grant application forms
Page 33 and 34: Proof read The final step of the gr
Page 35 and 36: Promoting the Breakfast Program Con
Page 37: and the belief breakfast is solely
Page 41 and 42: Menu suggestions: The nutritional c
Page 43: Butter or margarine? Deciding which
Page 46 and 47: Recipes The fo lowing simple and nu
Page 48 and 49: Recipes Apple Pancakes (makes 10) I
Page 50 and 51: Recipes Fruit Bread Baskets (6 serv
Page 52 and 53: Recipes Bircher Muesli with Orange
Page 54 and 55: Recipes Carrot and Sultana Muffins
Page 56 and 57: Recipes Breakfast Crumble (6-8 serv
Page 58 and 59: Equipment Now you’ve decided what
Page 60 and 61: Hand washing Many food handlers are
Page 62 and 63: The NSW Department of Education and
Page 64 and 65: Theme days and celebrations Special
Page 66 and 67: Chapter 16 Behaviour Exasperated wo
Page 68 and 69: Chapter 17 Monitoring and Evaluatio
Page 70 and 71: References & Useful Contacts 1. THE
Page 72 and 73: 7. VOLUNTEERS - Legal issues NCOSS
Page 74 and 75: 12. PROMOTING THE BREAKFAST CLUB Mo
Page 76 and 77: SA Department of Health, Food Secti
Page 78 and 79: Appendices 78
Page 80 and 81: APPENDIX 2 Tips for a Healthy Break
Page 82 and 83: APPENDIX 3 Scrambled eggs on toast
Page 84 and 85: APPENDIX 4 Improved concentration,
Page 86 and 87: APPENDIX 6
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APPENDIX 88 7
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APPENDIX 9 NSW WORKING WITH CHILDRE
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APPENDIX 10
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APPENDIX 94 12
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APPENDIX 12
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APPENDIX 12
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APPENDIX 12
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APPENDIX 13
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APPENDIX 104 15
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APPENDIX 17 BREAKFAST LESSON TWO: G
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APPENDIX 17 Have students write a c
Page 110 and 111:
APPENDIX 110 19
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APPENDIX 19
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