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Analyst Buzz<br />
Analyst Buzz Title<br />
<strong>Solar</strong> PV demand to reach 31<br />
GW in 2013, according to NPD<br />
<strong>Solar</strong>buzz<br />
<strong>Solar</strong> photovoltaic (PV) demand will<br />
increase two gigawatts (GW), from 29<br />
GW to 31 GW during 2013, up 7 percent<br />
Y/Y according to <strong>the</strong> new NPD <strong>Solar</strong>buzz<br />
Marketbuzz 2013. For <strong>the</strong> first time, China<br />
will outpace Germany to become <strong>the</strong><br />
leading PV consumer, while <strong>the</strong> top 10 PV<br />
territories will still account for 83 percent<br />
of global PV demand.<br />
“2013 will represent ano<strong>the</strong>r transition<br />
year, as <strong>the</strong> PV industry adjusts to softness<br />
across legacy European markets,” according<br />
to Michael Barker, senior analyst at NPD<br />
<strong>Solar</strong>buzz. “The Chinese end-market will<br />
largely compensate for <strong>the</strong> downturn in<br />
demand from Germany, which previously<br />
led PV demand.”<br />
<strong>Global</strong> Shift in PV Demand<br />
Due to fur<strong>the</strong>r reductions in European<br />
premium incentives, demand in this region<br />
will fall to approximately 12 GW, which is<br />
a 26 percent Y/Y decline. In contrast, new<br />
policies across leading PV countries in <strong>the</strong><br />
Asia-Pacific (APAC) region, led by China,<br />
Japan, and India, will stimulate regional<br />
growth of over 50 percent and account for<br />
more than 11 GW of PV demand in 2013.<br />
“In 2013, we expect to see improvement<br />
in <strong>the</strong> market fundamentals that<br />
enable PV demand to return to doubledigit<br />
growth,” Barker said. “Installedsystem<br />
prices will continue to fall, and PV<br />
will become increasingly cost competitive<br />
across regions with high electricity rates,<br />
shortages in domestic supply, and growing<br />
renewable obligations to fulfill.”<br />
According to <strong>the</strong> NPD <strong>Solar</strong>buzz report,<br />
new PV opportunities from <strong>the</strong> Middle<br />
East, Africa, Latin America, Sou<strong>the</strong>ast Asia,<br />
<strong>the</strong> Caribbean, and o<strong>the</strong>r emerging regions<br />
will have a stronger impact on global<br />
demand from 2014 onwards. Emerging<br />
regions are forecast to account for less<br />
than 8% of global demand during 2013;<br />
however, this market share is expected to<br />
double by 2017, driven primarily by South<br />
Africa, Saudi Arabia, Thailand, Israel, and<br />
Mexico.<br />
Fragmentation of <strong>the</strong> Supply Chain<br />
Fur<strong>the</strong>r fragmentation of <strong>the</strong> supply<br />
chain for PV modules and balance-ofsystems<br />
components is expected across a<br />
range of addressable markets due to shifts<br />
in geographic access, new and ongoing<br />
import trade barriers, and changes in PV<br />
application segments.<br />
“<strong>Global</strong> trade wars and excessive local<br />
manufacturing capacity levels will create<br />
micro-environments for PV supply and<br />
demand, with each PV supplier serving<br />
only a subset of <strong>the</strong> 31 GW demand total,”<br />
Barker said.<br />
Ground-Mount Installations Dominate<br />
Ground-mount installations will dominate<br />
<strong>the</strong> market in 2013 with 45% of PV<br />
demand. These installations are being<br />
driven by policies that favor utility-based<br />
deployment. Strongly influenced by Japan,<br />
Germany, Australia, Italy, and <strong>the</strong> UK,<br />
overall market share for residential PV in<br />
2013 will remain above 20%. These five<br />
countries will account for three-quarters<br />
of all residential PV installations this year,<br />
which highlights a broad geographic pull<br />
and emphasizes <strong>the</strong> continued importance<br />
of distributed generation.<br />
Geographic Breakdown of <strong>Global</strong> PV Demand in 2013<br />
Source: NPD <strong>Solar</strong>buzz Marketbuzz 2013<br />
<strong>Solar</strong> energy causes<br />
revolution in Dutch electricity<br />
market<br />
The growth of solar energy has had a much<br />
greater impact on <strong>the</strong> Dutch energy infrastructure<br />
than was previously expected and<br />
taken into account. As solar panels look set<br />
to supply a much greater share of domestic<br />
electricity needs in <strong>the</strong> future, gas and coal<br />
plants are growing increasingly unprofitable,<br />
and energy utilities are having to<br />
find new solutions for energy storage and<br />
smart-grid development.<br />
According to experts, <strong>the</strong> growth in<br />
market share of solar energy could amount<br />
to much more than <strong>the</strong> 4000 MW that<br />
<strong>the</strong> companies and organizations united<br />
under <strong>the</strong> Dutch National <strong>Solar</strong> Energy<br />
Action Committee predicted for 2020.<br />
This projection was based on an annual<br />
growth of 25 per cent. Last year alone, <strong>the</strong><br />
growth of <strong>the</strong> number of solar installations<br />
in <strong>the</strong> Ne<strong>the</strong>rlands amounted to more<br />
than 200 per cent. If annual growth turns<br />
www.globalsolartechnology.com<br />
<strong>Global</strong> <strong>Solar</strong> & Alternative Energies – May/June 2013 – 31