Skip Nelson - World Trade Center Alaska

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TRADE SHOWS 18
19 TRADE SHOWS & FORUMS 1. If you find the right one, they are an excellent way to meet an Agent and begin to create your network in China! 2. Virtually every industry has at least one reputable <strong>Trade</strong> Show in China each year a. Check with the U.S. Commercial Service b. How many years have they been operating? c. How many exhibitors, speakers, etc? 3. Beware of “Forums”! a. They can be little more than a disguised pitch for an individual Agent b. What is the ratio of foreigners to Chinese decision- makers ?? If the ratio is >1 on 1, then you’re just talking to yourself! c. Chose a Forum that will be held in a city close to your potential market – travel is expensive for the Chinese
Page 1 and 2: 1 SURVIVING A START-UP IN CHINA SKI
Page 3 and 4: 3 CHINA EXPERIENCE • Since 2004,
Page 5 and 6: FIRST, You Have To Understand China
Page 7 and 8: 7 I had a lot of misconceptions!
Page 9 and 10: 9 POPULAR CHINA MYTHS • China is
Page 11 and 12: • The Billion-Person Market: And
Page 14 and 15: 14 FIRST, YOU HAVE TO ASK YOURSELF
Page 16 and 17: 16 OTHER POINTS OF CONTACT • Prof
Page 20 and 21: 20 CLOSING THE DEAL IN CHINA
Page 22 and 23: 22 THE “CHINESE WAY” Social Con
Page 24 and 25: 24 NEGOTIATING • Know your produc
Page 26 and 27: 26 问题 ? (Questions?) SKIP NELS
Page 28: 28 One in a million = 1,300 like yo

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