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UBS India Conference Mumbai, India - Dabur India Limited

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DIL Growth Strategy<br />

Strengthening new Categories<br />

• Skin Care : Ayurvedic skin care range under a new<br />

brand to be launched<br />

• OTC Healthcare : Leveraging Ayurveda knowledge<br />

for a range of OTC herbal products<br />

• Fruit Drinks: Entry into the fast growing fruit drinks<br />

category leveraging the Real franchise<br />

• Home care : expansion across air fresheners, insect<br />

repellants & hard surface cleaners<br />

Strong innovation programme<br />

• Contribution : New products to contribute 5-6% of<br />

revenues<br />

• Focus Categories : New product activations lined up<br />

in all categories<br />

• Renovation : Packaging renovations to keep older<br />

products salient<br />

Targeting Inorganic opportunities<br />

• Market Entry : Acquisitions critical for<br />

building scale in existing categories & markets<br />

• Synergies : Should be synergistic and make a<br />

good strategic fit<br />

• Geographies : domestic and global<br />

opportunities<br />

Expanding across geographies<br />

• Overseas markets : 20% of overall<br />

company;target to sustain higher growth rates<br />

• South <strong>India</strong> : Increased contribution from 7% to<br />

12%; Continued focus on the relevant portfolio to<br />

grow contribution<br />

30

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