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Avocado Production in Asia and the Pacific - United Nations in ...

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6. MARKETING<br />

Simple market<strong>in</strong>g channels operate from <strong>the</strong> grow<strong>in</strong>g areas to <strong>the</strong> consumer markets<br />

<strong>in</strong> big cities. The total production can still be absorbed by <strong>the</strong> domestic market. The retail<br />

price is slowly <strong>in</strong>creas<strong>in</strong>g <strong>and</strong> no fluctuations are seen between seasons. No high volumes<br />

are exported, <strong>and</strong> so is <strong>the</strong> situation with regard to imports (Table 3).<br />

Table 3. Export <strong>and</strong> Import of <strong>Avocado</strong><br />

1994 1995 1996 1997<br />

A. Export<br />

<strong>Avocado</strong><br />

Volume (kg) 1,112 3,210 5,087 1,968<br />

Value (US$) 1,482 3,999 5,264 359<br />

All fruits<br />

Volume (tonnes) 40,894 68,923 122,851 83,344<br />

Value (US$ 1,000) 11,068 16,053 32,019 21,883<br />

B. Import<br />

<strong>Avocado</strong><br />

Volume (kg) 15,495 18,241 14,484 8,758<br />

Value (US$) 20,543 24,164 33,063 20,509<br />

All fruits<br />

Volume (tonnes) 83,791 122,907 139,895 188,495<br />

Value (US$ 1,000) 66,604 89,898 100,269 100,897<br />

7. POTENTIAL FOR AVOCADO PRODUCTION DEVELOPMENT<br />

The recent <strong>in</strong>creases <strong>in</strong> production were due to commercial activity for <strong>in</strong>creas<strong>in</strong>g<br />

consumption with no government <strong>in</strong>tervention. Any assistance from <strong>the</strong> government can<br />

accelerate <strong>the</strong> production <strong>in</strong>creases. The produce can be used to improve <strong>the</strong> diet of <strong>the</strong><br />

people (<strong>the</strong> poor as well as <strong>the</strong> rich ). The crop has a wide ecological adaptation <strong>and</strong> can also<br />

be used <strong>in</strong> reforestation programmes. Good germplasm is already available <strong>in</strong> <strong>the</strong> country.<br />

Selection, multiplication <strong>and</strong> distribution of good-quality plant<strong>in</strong>g material could be<br />

accomplished easily.<br />

8. CONSTRAINTS<br />

The limited knowledge of <strong>the</strong> farmers <strong>in</strong> avocado tree husb<strong>and</strong>ry can shorten <strong>the</strong><br />

lifespan of <strong>the</strong> trees. Also, <strong>the</strong> lack of knowledge on post-harvest technology can limit <strong>the</strong><br />

optimum use of this cheap nutritious food. To make frozen product for baby food or just<br />

distribution to <strong>the</strong> mo<strong>the</strong>rcare programmes tra<strong>in</strong><strong>in</strong>g <strong>and</strong> education are needed.<br />

There is a paucity of <strong>in</strong>formation <strong>and</strong> knowledge on <strong>the</strong> nutrient composition of this<br />

fruit. In addition, <strong>the</strong> role on energy contribution is not recognized by some nutrition<br />

specialists. In a 100-gram edible portion 5.8 - 23 grams of fat are found (partly nonsaturated<br />

fat that has anticholesterol properties), 75 to 135 <strong>in</strong>ternational units of vitam<strong>in</strong> A <strong>and</strong> 600 to<br />

800 kilojoules of energy.<br />

34

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