Avocado Production in Asia and the Pacific - United Nations in ...

6. MARKETING
Harvested avocado fruits are packed in bamboo baskets with layers of straw to
prevent damage during transport. The baskets are covered with polyethylene sheet. Each
basket has a capacity of 70 to 100 fruits. The avocado fruits are marketed locally at present.
7. POTENTIAL FOR AVOCADO PRODUCTION DEVELOPMENT
There are good prospects for avocado production development in the country for two
main reasons. One is that the nutritional value of the fruit is very high; it is very rich in
vitamins as well as minerals. It is known that because of the dietary habits of the local
people vitamin and mineral deficiencies are quite common. Therefore, the development of
avocado production will help the local people to improve their nutritional standards. The
second reason is that with the development of the hotel and tourist industry there will be an
increasing demand for this fruit by the tourists who will be visiting the country, and they
already know its value. Therefore, the prospects of marketing locally appear to be good.
8. CONSTRAINTS IN AVOCADO PRODUCTION DEVELOPMENT
At present, there is very little appreciation to this fruit by the local people, probably
because they are not aware of its nutritional value. Another obstacle in its development is
the unavailability of superior commercial varieties.
9. CONCLUSIONS
It appears that avocado has a good future for development in Myanmar provided that
the people are aware of its high nutritional value. For this purpose, superior varieties of
quality fruit will have to be made available for the farmers. These varieties should be
vegetatively propagated in the nurseries.
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