Making the world a better place Making the world a better place

V O L U M E 2
N U M B E R 3
D E C E M B E R 2 0 0 8
A P U B L I C A T I O N O F S Y N I V E R S E T E C H N O L O G I E S
MOBILE
COMMUNICATION:
Making the world
a better place
Advanced Messaging Hub
Single solution for mobile
IM, SMS, MMS & presence
Syniverse Incubation Team
Preparing new technologies
for the mobile industry
FCH support gets regional
Putting customers first
in Asia Pacific

2
Inside SYNERGY
E X E C U T I V E C O R N E R
6 Cover Story
Mobile technology
changes the world
3 Regional Update
Global news
about Syniverse
3 Employee Spotlight
Meet Mike Furey
4 Syniverse Focus
Incubation team prepares
for the future
5 Customer Connection
Centennial Wireless
8 Advanced Messaging
Hub
Breakthrough messaging
approach for the industry
11 Customer Service
FCH support in AP
12 Events Calendar/
Contacts
To better understand the needs of customers and the company on a global basis, I have spent
a good deal of time on the road this year in face-to-face meetings in all the regions we serve.
My travels have taken me from coast to coast in North America, all over Europe, and to a number
of employee locations. I had the pleasure to visit several locations in Central and South America,
including Panama and our Latin America headquarters in Buenos Aires, and I just returned from a
second trip to Asia for meetings in Hong Kong and Macau.
I truly believe that meeting with customers in their local environment provides me with first-hand
knowledge that is invaluable to my understanding of how Syniverse
can better meet the unique business needs of operators in this dynamic
mobile marketplace. With more than 600 Syniverse customers
worldwide in over 120 countries, it’s a challenge for me to try to visit
with everyone personally, but our Syniverse team members in region
and from our headquarters group are constantly meeting with customers
and industry colleagues to determine the best solutions for our
industry today.
It also is a privilege for me to spend time with our talented
employees around the
“I truly believe that meeting with
globe. This year, for example, we’ve had eight regional
customers in their local environment
employee meetings, including gatherings in the UK,
provides me with first-hand
Hong Kong, Germany and our Tampa headquarters
knowledge that is invaluable to my
– all of which have allowed me to share business
updates and corporate direction with many members understanding of how Syniverse can
of our global team. I also use the opportunity to learn better meet the unique business needs
more from them about their ideas for ways Syniverse of operators in this dynamic mobile
can improve its business operations and increase marketplace.”
customer satisfaction.
Tony Holcombe
This issue of Synergy takes a closer look at
President & CEO
subjects I’ve found to be of interest for both customers and employees. On page 4 you can
learn more about how Syniverse prepares new technologies for the marketplace, while page
8 takes a look at the soon-to-be-available Syniverse Advanced Messaging Hub. Page 5 features
one of our customers, Centennial Wireless, and a short article on page 11 highlights the
fantastic work being done by our FCH customer service team in Hong Kong.
I look forward to the opportunity to get to know many of you in my future travels or when you
have the opportunity to visit our Tampa headquarters. I hope you enjoy this issue of Synergy. J

3
R E G I O N A L U P D A T E
Employee SPOTLIGHT
Asia Pacific (AP)
When the 2008 Olympic Summer Games came to Beijing, Syniverse was
well prepared to help operators serve the influx of mobile subscribers from
around the globe. In fact, during the Games, roaming calls in China spiked
almost 40 percent, with the largest number taking place when swimmer Michael
Phelps set a record by winning eight gold medals. In the weeks leading
up to the Games, we implemented a plan that ensured the large concentration
of mobile users would experience seamless roaming during the Olympics.
The result? Visitors in China were able to share the excitement of the
Olympics with their family, friends and business associates around the world
through voice calls, text and pictures via their mobile devices.
Caribbean & Latin America (CALA)
Syniverse has continued to expand its footprint in the CALA market, and
roaming and clearing products are driving our growth in the region. We’ve
seen significant contract wins for Syniverse, including some key takeaways.
For example, Entel PCS, one of Chile’s largest mobile operators, decided to
move its clearing business to Syniverse. We will now supply Entel with both
data and financial clearing services as well as DataNet and Roaming Management
Services. CALA also will have a new director of customer service at the
first of the year. Syniverse veteran Marcelo Schiaffino will take on the role of
delivering support services to our CALA customers and extending our worldclass
customer satisfaction.
Europe, Middle East & Africa (EMEA)
Our BSG integration continues to go well. After months of careful planning,
we have successfully started customer upgrades. The process we’re using is
fairly unique in the industry, as it requires minimal effort on the part of the
customer, making the entire upgrade virtually seamless. In addition, we are
increasing penetration into the emerging Eastern Europe and Africa markets.
Since January, we have signed at least 30 new contracts with nearly 20 new
customers in Eastern Europe as well as just over 30 contracts with 14 new
customers in Africa.
North America (NA)
Syniverse has an impressive 99 percent customer renewal rate, both globally
and in North America – a clear indication of the service quality and value we
provide our customers. We recently completed a renewal with Verizon Wireless,
one our largest customers. Verizon Wireless uses a large suite of services
from Syniverse, and the multi-year renewal included core Syniverse services
for the management of data clearing and roaming operations – products such
as mobile data roaming, data clearing house, Visibility ® , UniRoam ® and
a number of other services. J
Mike Furey
Director
Solutions Engineering
North America
Mike Furey works closely
with customers around
the globe every day in
his role heading technical
sales functions for
Syniverse. With Syniverse
for more than 10 years,
Mike has held positions in
engineering, technology
strategy, marketing and
sales. Synergy recently
spoke with Mike to learn
more about him and his
work with operators.
Synergy: Tell me a little bit
about yourself.
Mike: I began my telecom
career in Southern California
focusing on networks
and data engineering after
serving four years as a
U.S. Marine. Today, I’m
married with two children;
live in Tampa, Florida; and
spend my free time working
out, playing sports,
relaxing at the beach and
enjoying life to its fullest.
Eventually I’d like to retire
on an island with a cold
drink in one hand and my
BlackBerry in the other!
Synergy: What has been
your greatest success so far?
Mike: I am proud to have
contributed to Syniverse’s
market introduction of
innovative solutions for
global signaling and mobile
data roaming. It has
been personally satisfying
Cont.on page 11

4
S Y N I V E R S E F O C U S
Syniverse Incubation Teams Improve Quality, Accelerate
Innovation
TECHNOLOGY
Joe DiFonzio
VP of Advanced Development
Tucked away on the first floor of Syniverse
headquarters in Tampa, Florida, an incubation
team works with a single focus: to prepare
new technologies for the mobile marketplace, one
product at a time. The company’s first incubation
team was launched in August, and Syniverse Vice
President of Advanced Development Joe Di-
Fonzo said this team is the first of many to come
in the continuous effort to provide operators with
the latest, most advanced technologies.
“The incubator will be a critical element
of new product development going forward,”
Joe said. “Each team will only focus on one
initiative at a time, enabling team members to
devote 100 percent of their efforts to ensuring
each new product meets the diverse needs of
our customers.”
Before reaching the incubator,
new ideas that come
from a variety of sources,
including Syniverse employees
who work directly with
customers and understand
their evolving needs, must go
through a number of steps.
A concept is first evaluated by research and
development and then by product management
to ensure it is a good fit with Syniverse’s core
competencies. Products that successfully make it
past these two steps are assigned to an incubation
team before official launch to the mobile market.
Members of each team become experts on
their specific Syniverse product from both a
marketing and technological perspective. On the
technology side, they conduct trials and tests to
anticipate potential issues that could arise down
the road. From a business standpoint, they examine
the product’s business model and ensure it is the
best solution to meet an operator’s needs.
Joe said he looks at a number of different
criteria when putting together an incubation team.
Members must be individuals who have an intimate
understanding of the technology and business requirements
of mobile operators. He also looks for
creative people who are willing to go the extra mile
for customers.
“The ultimate goal is to have a
crew that can prepare a product
for the market by understanding
“Being on an incubation team is not a nineto-five
job. Teams endure late nights and often live
on pizza and caffeine,” he said. “The ultimate goal
is to have a crew that can prepare a product for
where the industry is going and by
anticipating operator needs.”
the market by understanding
where the industry is
going and by anticipating
operator needs.”
As a result of this proactive
approach to problem
solving, Joe said Syniverse
customers benefit from
robust new products that solve problems before
they arise.
“As always, the bottom line is customer
satisfaction,” Joe said. “The Syniverse incubator
makes sure we are as efficient and thorough as
possible as we continue to develop new products
that provide operators with the latest technologies
and solutions.” J

5
C U S T O M E R C O N N E C T I O N
Centennial Wireless Benefits from using Syniverse as Single
Source for Mobile Solutions
With about 1.1 million mobile subscribers
throughout the United States and
Puerto Rico, Centennial Wireless is dedicated
to tailoring the ultimate user experience to meet
the needs of its customers. In support of this
mission, Centennial has relied on Syniverse for
more than two years as a single-source service
provider capable of simplifying the business
and technical complexities of doing business in
regional mobile markets. “When selecting a
service provider, we needed a company that
could provide us with the wide range of
services necessary to keep up with subscriber
demand. We also wanted a company that was as
dedicated to customer service as we are,” said
Phillip H. Mayberry, President of U.S. Wireless
Operations, Centennial. “Not only does Syniverse
have a proven, 20-year track record of success
in the mobile industry. It also is well known
for providing outstanding support and helping
operators navigate this dynamic marketplace.”
Centennial utilizes a variety of Syniverse
clearing, messaging, mobile data and network
solutions to serve both its GSM network in the
United States and its CDMA network in Puerto
Rico. Bundling these services with one service provider
enables a number of efficiencies, including
cost savings, customer support and ease of use. An
added plus is Syniverse’s Crossroads SM , a centralized
web portal for all Syniverse products. Centennial
is able to access detailed reporting for each
solution as well as Syniverse customer support.
Phil said both Crossroads and Syniverse’s
industry-leading support are key to providing efficient,
uninterrupted services to its subscribers.
“Since we began using multiple Syniverse solutions,
we have been able to pass along the benefits
of lower prices and streamlined services to our
customers,” he said. “Over the past two years, this
has proven to be a key competitive advantage.”
The customer
service provided by
Syniverse also means
Centennial is able to
respond quickly to the
needs of its customers
at all times. Phil said
his organization continues to leverage its strong
working relationship with Syniverse to benefit its
subscribers and to maintain its position as a leading
regional mobile operator.
“We’re dedicated to serving local markets
with high-quality networks and services while
expanding our subscriber base,” he said. “By
bundling a variety of Syniverse solutions, we have
been able to reduce costs, increase efficiency and
spend more time focusing on our top priority –
customer satisfaction.” J
“When selecting a service provider,
we needed a company that could
provide us with the wide range of
services necessary to keep up with
subscriber demand.“
Philip H. Mayberry
President
U.S. Wireless Operations
Centennial Wireless

6
Reducing Poverty, Saving Lives,
Enabling Political Expression
How Mobile Technology is Changing the World
By Tony Holcombe
President & CEO
Around the world today, more people own a mobile phone than any other communications device.
Twice as many people have mobile devices as have televisions. Three times as many have mobile
devices as have landlines, and five times as many have mobile devices as have PCs. As new mobile devices
with increased functionality are introduced, more and more people favor their mobile device over other
forms of communication. By the end of 2008 about 60 percent of the world’s population will have at least
one mobile device.
Those of us in the industry know that growth is strong, but competition is fierce. We each spend an
inordinate amount of our time worrying about ARPU, MOUs and a long list of other acronyms related to
increasing our companies’ revenues and managing our costs.
I think it’s important, though, that we take a moment to reflect on the vital role mobile technology
plays in the lives of the citizens of our world and how our businesses make a positive contribution to society.
Both formal and informal research clearly shows that income and quality of life increase when people
have access to a mobile phone. This is especially significant considering that nearly three-quarters of the

7
world’s mobile subscribers live in developing countries.
I recently read, for example, a BBC news story about a mobile phone-based service in India called
Reuters Market Light. Text messages are sent to rural farmers, providing them with practical information
to manage their livelihood. The daily mobile updates enable farmers to save their crops, get a fair price,
reinvest profits and make better lives for their families.
Another mobile phone-based program helps women in rural Central American and Mexican communities
ensure they do not miss the once-a-year opportunity to harvest, process and market the local
Maya nut. Landlines are unavailable in these tropical rainforests, so women are provided mobile phones
and taught how to receive and send text messages. Information about marketing, harvest management and
financing helps these women earn income to support their families and encourages them to explore other
new technologies.
The positive economic effects of mobile technology are supported empirically as well. A Brown University
study looked at the fishing industry in Kerala, India, where fishermen as well as
Cont. on page 10

8
A D V A N C E D M E S S A G I N G H U B
The Syniverse Advanced Messaging Hub:
A Breakthrough Approach to Mobile Messaging
While much of the global mobile network of 3.7 billion subscribers supports data connectivity
and email, the applications, underlying infrastructure and business model required to reliably
handle mobile IM, SMS, MMS and presence among these subscribers have been nonexistent.
Syniverse Chief Technology Officer Jeff Gordon said Syniverse has stepped up to the
challenge to meet subscriber demand for ubiquitous mobile messaging across all networks,
protocols and messaging types.
Jeff Gordon
Chief Technology Officer
“2009 will mark the availability of the Syniverse Advanced Messaging Hub, a messaging solution
that promises to deliver any sort of message format to any subscriber, anywhere in the world,” he said.
“I have no doubt that mobile
IM will become a key form
of communication in the
mobile industry.”
“Just as voice and data connectivity hubs have proven to be successful across the industry, our newest
hub concept will provide the same dependable solution to operators for instant messaging and will, as
a result, forever change mobile communications.”
Syniverse is working with Colibria, a leading global provider of instant messaging and presence solutions,
to develop the new hub solution. The solution takes advantage
of a unique combination of Syniverse’s 20-year heritage of providing
industry-leading interoperability and interworking solutions with the
award-winning Colibria IM and presence product portfolio.
When available in second quarter next year, the Advanced Messaging
Hub will deliver interworking between operators for IM, SMS,
MMS and presence applications.
“What makes this unique in the industry is while other vendors provide either IM or SMS or
MMS solutions alone, this advanced messaging hub will be the first to offer interworking and interconnection
between all messaging types, regardless of network or protocol types,” Jeff said.
This new model also incorporates protocol interworking for IM and presence messages in the
mobile environment. Feature-rich presence applications will allow users to post status updates to
indicate what they are doing and the best method to contact them. The hub also will allow users to
send messages to contacts who only subscribe to SMS and MMS services. When a mobile user sends
a message to a personal contact, the hub will deliver the message based on the receiver’s presence and
then automatically convert that message for delivery.
“What I think is especially exciting is that this type of interoperability creates both another me-

9
dium of mobile communication as well as an entirely new
mobile community-based experience,” Jeff said.
“Operators will soon be able to provide their subscribers
with a completely new form of highly personalized,
real-time communications.”
He explained that rather than replacing voice
and existing messaging technolgies, instant messaging will
become a complementary, additional form of mobile
communication. Actually, interconnected IM communities
will help increase subscriber messaging and enable operators
to participate in the mobile IM revenue stream.
Operators also will find that deploying the advanced
messaging services will be cost effective. As
Syniverse will have the platform, connectivity
and global infrastructure in place, operators
will be able to focus instead on their subscribers
rather
than on developing
and
managing the
technology.
“I have
no doubt
that mobile
IM will become a key form
of communication in the
mobile industry,” Jeff said. “I
can’t wait to see how Syniverse,
Colibria and the Advanced
Messaging Hub will help
shape the future of the mobile industry.” J

10
Holcombe Cont. from page 7
“I think it’s important,
though,
that we take a
moment to reflect
on the vital role
mobile technology
plays in the lives
of our citizens…”
wholesale and retail traders began using cell phones to coordinate sales. A dramatic improvement occurred
in the allocation of goods from one market to the next, along with a decrease in related price variations.
After the mobile devices were introduced, fishermen’s profits increased on average by 8 percent, while
consumer prices declined by 4 percent.
People with access to mobile devices benefit from a health and personal well-being perspective as
well, particularly when they live in remote areas where the lack of emergency help can mean the difference
between life and death.
A mother with a sick child can contact a doctor’s office in a neighboring village to see if a nurse or
physician is available before beginning an arduous journey. Mobile-based programs remind the elderly and
sick to take medications at certain times of the day, allowing them to avoid long trips to medical clinics or
eliminate expensive home visits by medical personnel. And where wireline infrastructure is simply unavailable,
physicians have the capability to contact specialists around the world, so they can provide state-of-the
art treatment to under-served populations.
Wireless devices play a roll in the safety and security of society on other levels as well. Mobile operators
in Japan, for instance, are planning to launch an earthquake alert system that will distribute warnings
via cell phones. And several cities in the United States have programs that allow individuals with information
about crimes to text tips to authorities. In Boston, Massachusetts, the “Text a Tip” program reportedly
helped to solve two homicides during its first few months of operation.
In the United States, virtually all mobile subscribers have the opportunity to register for the free Wireless
AMBER Alerts program. Businesses, the wireless industry and the government are working together
to keep children safe by sending geographically targeted text messages to registered mobile users whenever
a child goes missing. I’m proud to say Syniverse volunteered its expertise to create, run and maintain the
platform for this program.
The implications of wireless technology as a tool for political activism also are impressive. You may recall
news reports earlier this year from Zimbabwe during election disputes where, on one hand, dissidents
put out a call to arms while other groups countered with calls for peace – all via SMS. We also have seen the
Philippines utilize SMS-based systems to help find or rescue migrant workers who have left their country
to work but find themselves turned into indentured servants or worse.
These are just a few examples of how mobile technology is changing the world for the better. In fact,
I doubt that any of us could have anticipated 20 years ago where we would be today, and how mobile communications
would become such a necessary part of our lives.
We all know that communications technology is evolving at an-ever increasing rate. Well-known
futurist Raymond Kurzweil has said that we won’t be limited to 100 years of progress in the 21st century; it
will be more like 20,000 years of progress during a single century. So if we think we are changing the world
now, we haven’t seen anything yet.
If you are like me, the ultimate impact of what you do likely gets lost in your day-to-day activities. So,
I have a suggestion. On those days that you get caught up in the frustration of changing business models,
Cont. on page 11

11
C U S T O M E R S E R V I C E
Local Syniverse Team Supports FCH Customers in Asia Pacific
Serving 13 countries and speaking six different languages, members of the Syniverse support team in
Hong Kong have earned an industry-wide reputation for providing exceptional assistance for Syniverse
Financial Clearing House (FCH) customers in the Asia Pacific region.
Kilian Radtke, Operations Manager for Asia Pacific, said Syniverse’s regionally-based customer service
Syniverse AP FCH Customer Support
Team: (top row, left to right) Venus Hui,
Bowin Fung, Grace Tso, Jeanie Ng, Wing-
Sze Yuen, Renee Chau, Sandy Wong, Kate
Ng, Bee-Khee Lim; (bottom row, left to
right) Cellini Cheng, Michael So, Keanu
Chan and Elsonio Atticus Yuen.
Holcombe Cont. from page 10
is part of the company’s global strategy to have a local presence in key markets to allow the company to better
focus on customer needs.
“Our clients tell us that our customer service stands out both
because of our understanding of the complexities unique to this
part of the world as well as our dedication to getting a job done
quickly and correctly,” he said.
Another plus is the team’s location in the same time zone
as its customers. Moreover, support team members each speak
three to four languages on average, including English, Cantonese,
Mandarin, Malay, French and Japanese.
customers and has the ability to clearly communicate in the customers’
native languages facilitates telephone and email communications.
Operations team leaders Bee Khee Lim and Bowin Fung of
Hong Kong said that having a team that works the same hours as the
“The ability to respond quickly, combined with fluency in several languages, enables the team to fully
meet customer needs and develop positive customer relationships,” Bee Khee said.
While the operations team interacts directly with customers to solve issues, the finance side of the
FCH support team does most of its work behind the scenes. Kate Ng, the finance desk team leader who
works in Hong Kong, said she and her colleagues work closely with the operations team members to
provide the information they need to help customers quickly and efficiently.
“The needs of our clients come first, and we all work hard to resolve issues as quickly as possible,” she
said. “I am proud to be part of the Asia Pacific FCH support team.” J
next generation networks or stock prices, take a deep breath. Then reflect for a moment on the fact that
you are more than a corporation, more than a money maker or more than technology company. You also are
all helping the world to reduce poverty, save lives, be safe and enable political expression.
I could not be more proud to be a part of this industry. J
Mike Furey Cont. from page 3
to help these concepts
become realities and to
know they have had such
a positive impact in the
global mobile market.
Synergy: What is your
favorite part of the job?
Mike: Without a doubt, the
best aspect of my job is
interacting with Syniverse
customers. I love meeting,
chatting, texting
and brainstorming with
them. For me, it’s all about
being there and maintaining
strong relationships.
Whether it’s simplifying
a complex process or explaining
how mobile data
or messaging works, it’s
all good!
Synergy: What do you hear
from customers about Syniverse?
Mike: Customers tell
us that Syniverse is a
thought leader that turns
challenges into success
stories. Our customers
also constantly tell me
how comforting it is to
know that our Syniverse
employees are knowledgeable
and committed to
the operator’s success, no
matter what the situation.
Synergy: What makes it
special to be part of the
Syniverse team?
Mike: There’s no better
place to be right now than
the mobile industry, and
we sit right in the middle
of it. I am honored to be
part of a team that has a
leading role in the way our
global society communicates.
J

S Y N I V E R S E W O R L D W I D E H E A D Q U A R T E R S
See you at the
following events . . .
CDG IRT
December 2-4
Oranjestad, Aruba
GSM LA Uruguay
December 3-5
Punta del Este, Uruguay
GSM NA #47
January 26-30
(TBD)
GSMA Mobile
World Conference
February 16-19
Barcelona, Spain
Corporate
Headquarters
8125 Highwoods Palm Way
Tampa, FL, USA 33647-1776
+1 813 637 5000
CALA
Headquarters
Thames 91-Office 1
San Isidro-CP: 1609
Provincia de Buenos Aires
Argentina
+54 11 4765 8687
Asia Pacific
Headquarters
27/F, 248 Queen’s Road East
Wanchai
Hong Kong, China
+852 2893 3776
EMEA
Headquarters
Regus Zen Building
Newtonlaan 115
Utrecht, 3584 BH
The Netherlands
+31 30 210 6511
Simplifying complexity,
delivering possibilities
www.syniverse.com
© 2008 Syniverse Technologies, Inc. All rights reserved. Syniverse, the Syniverse logo and Crossroads are service
marks and Visibility and UniRoam are registered trademarks of Syniverse Technologies, Inc. To subscribe to this
magazine, email synergy@syniverse.com.