Real-Time Platform - Syniverse Technologies

Enhance QoE, Increase Revenue
Assurance with Real-Time Intelligence
Claus R. Nielsen
Senior Director, Product Innovation Asia Pacific
Global Network Solutions

Today’s Roaming Challenges:
Multiple Challenges to be Addressed
Proactive Approach and
Better Care
Innovate: Beyond Connectivity
(Cloud - Connect,
Upload, Share)
Sustain and Grow
Customer Base, Loyalty,
New Business
Proactively in real-time influence
and enhance the customer’s experience
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Path to the Vision
Proactive Approach
and Better Care
Sustain and Grow
Innovate
Customer Base/Loyalty
Deliver Enhanced
Customer Service to
Premium Subscribers
Avoid Bill Shock
Implement Proactive Marketing
Campaign for Subscribers
Enable Premium Customer Service for
Data Optimization Enterprise Customers
Detect Silent Low Spender
Subscribers
Support Roaming
Business Operations
Subscriber
Empowerment
& Cash
Generation
Improve costs with efficient traffic and network management
Technology Distinctiveness: Network, IT, Cloud
3

Syniverse Real-Time Intelligence (RTI)
RTI
Subscriber
Empowerment
4

Syniverse Real-Time Intelligence (RTI)
5

RTI Functional Overview
Use Cases
QoE Cost Savings Growth
Loyalty/Brand
Target Segments
Subscriber Enterprise Operations
Care
Marketing
User Interaction
Portals
Dashboards
Messaging
E-mail
Self-Care
Real-Time Rule-Based Automation
Extensible
Alerting Recommendations Proactive Actions
Real-Time Monitoring
Failures Clearing Preferences Partners Services
Events
Network Cust Value Usage Location
Roaming
Agreements
Campaigns
CRM/Billing
Enabling the highest quality of service through proactive intelligence and automation
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Real-Time Intelligence Use Cases Meet Operator
Challenges
Increase
Revenue
• Deliver Personalized Service to
Subscriber Segments
• Target Campaigns to Silent or Low
Spending Subscribers
• Avoid Bill Shock
Improve
Service Levels
• Detect Network Disruptions
• Monitor Traffic Deviations
• Avoid excessive financial exposure
for a roaming partner
• Alert on location shutdown
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Real-Time Intelligence (RTI)
Premium Customer Services (PCS)

Premium Customer Service (PCS)
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Delivering Personalized Service to
Subscriber Segments
Solution Capabilities
Premium Customer Services detect
registration failures on voice and data
networks for key customers who are
experiencing difficulties registering in the
visited network.
Alerts operator to failures immediately.
Target Subscriber Segments:
• Premium customers
• Corporations
• High spenders
Benefits
• Proactive failure resolution
before customer’s reaction
• New level of service offering
to customer segments
• Expected reduction of calls
into call center
• Reduce man-hours in
research and call handling
• Lower churn rate
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PCS Use Case Flow
Welcome!
Mobile Registration
Failure Detected
Customer Care
Desk
CRM
Operations
Network
Single point of contact with full view of the customers!
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Real-Time Intelligence (RTI)
Silent or Low – Spenders (SLS)

Silent or Low – Spenders (SLS)
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Targeting Campaigns to Silent or Low-
Spending Subscribers
Solution Capabilities
• Identifies and segments roaming
subscribers without data/voice traffic
within pre-defined timeframe
• Sends subscriber list to operator
Benefits
• Capture unrealized roaming
revenues
• Enhance subscriber experiences
• Offer new customer service
levels
• Allows operators’ marketing team to
assess list and manually send
notification with new pricing plan to
silent or low-spending subscribers
DS: DCH
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Are You Sure Every Outbound Roamer Is
Actually Using Your Service
> Total number of outbound roamers on April 30th 2012: 56,546
Voice Subscribers Analysis:
» Total number of subs with MOC voice usage >0 min: 11,282 (20%) of which 3,550 with usage 0 Mb: 8,690 (15%) of which 5,962 with usage

Roaming Upside Potential
Voice
Data
Average April11-April12 payable voice IOT (US$/Min): 1.26
Silent Subs: 45,264
Low Spender Subs: 3,550
Success factor percentage for silent roamers: 30%
Success factor percentage for low spenders: 30%
Annual Additional Revenues (US$): 10.10M
Average April11-April12 payable data IOT (US$/Mb): 2.55
Silent Subscribers: 47,856
Low Spender Subs 5,962
Success factor percentage for silent roamers: 30%
Success factor percentage for low spenders: 30%
Annual Additional Revenues (US$): 22.52M
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CM
Ongoing Analysis Centralized or CRM
Real-Time Campaign Determination
based on Usage Spend & Sub Profile
Detected from
Signalling
Triggered
from Device
Respond with
appropriate
campaign
Syniverse Real Time
Dashboard GUI
Syniverse
Reporting GUI
Real-Time
Platform
Proactive
Intelligence
Rule-Based
Campaign
Determination
Triggered from a Real-Time Report
of campaign determination
success ration
Off line reports with norm and trends
analysis
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Campaign Inventory:
- Target, Description, Segment
- Subscriber profile
Subscriber Profile:
- Type – Corporate or Individual
- Value – High, Low, etc.
- Internal Score – X
- Service Types
- Service Location
- Device Type
- Financial Standing – Pays bills on time
- Etc..
Subscriber Usage Profile:
- Number of times Roaming in last 24 months
- Total usage spend - $ and Units
- Usage spend per service each month
- Locations Visited
- Partners Visited
- Roaming Trends:
- Same months
- Same volumes
- Same services
- Same Location

Conclusion
With Real- Time Intelligence you will be able to:
» Deliver on the promise of proactive care
» Drive incremental revenues from your current roaming subscriber base
» Provide your customer a personalized service offering and enhanced
quality of experience
Real-Time Intelligence provides your customers best-in-class
quality of service as well as a personalized customer experience
resulting in superior customer satisfaction
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BACKUP

RTI Solution Components
Visibility
Features:
• Stores and reports on signaling messages for voice, SMS, & data
• Drill down to specific subscriber
Benefits:
• Increases first-call resolution
• Minimize roaming revenue loss
VisPro
Features:
• Uses historical signaling data to establish norms
• Compares RT actuals to norms and alerts on out of norm issues
Benefits:
• Manage roaming complexity
• Improve margins
• Enhances user experience
Roam
Monitor
Features:
• Stores data usage
• Rates and monitors data usage thresholds
• Triggers subscriber notifications when thresholds are reached
Benefits:
• Eliminates revenue leakage
• Improves user experience through real time alerting
• Avoid “Bill Shock”
Real-Time Platform
Features:
• Event Based Business Rules Engine
• Configurable Real-Time decisioning
• Multiple data sources and channel agnostic
Benefits:
•Quicker Time to market
•Rapid ROI
Features:
• Historical analytical reporting
Benefits:
• Flexible ahoc queries
• Customizable dashboards
• Automated reporting and delivery
BI
Analyzer

RTI Platform
Customer’s
Rules/Options
Rule Portal
Real Time Platform
Configurations / plug-ins
Application/
Use Cases
Application/
Use Cases
Proactive Intelligence
Rule-Based Automation
Real-Time Event
Distribution
Additional
Data Sources
Auditing
Data Stream
Intelligence
Request/Response
Reporting
Data Streams
Reporting /
Dashboards
Use Case
Reporting
Visibility
VisPro
Roam Monitor
Leverage existing code
Data
Adapters
Data
Correlation
BI
Analyzer
Messaging/Clea
ring
Extensible
sources of events
Data Events
Data Events
Data Events
CRM/Billing
The complete RTI competitive advantage