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issa convention seminars and special events Sessions are listed in chronological order and color-coded by track. n Advanced Distributor Program n Know Your Customer n Operations/Process Improvement n Strategy/Leadership n Sales/Marketing SUNDAY, NOVEMBER 17 11:30 AM $ ISSA GOLF TOURNAMENT Benefitting the ISSA Foundation $175/player Fee includes green fees, golf cart, boxed lunch, transportation, and team prizes. The ISSA Golf Tournament begins on Sunday, November 17, with an 11:30 a.m. shotgun start at the Arroyo Golf Club at Red Rock. For more information, or to register, visit issa.com/golf. 1:00 PM– 5:00 PM n n n n $ CIMS: ISSA CERTIFICATION EXPERT (I.C.E.) WORKSHOP PART 1 David Frank and Jim Peduto, American Institute of Cleaning Sciences MONDAY, NOVEMBER 18 8:00 AM– 12:00 PM 8:30 AM– 12:00 PM 9:00 AM– 12:00 PM n n $ IICRC BASIC SKILLS: COMMERCIAL CARPET MAINTENANCE CERTIFICATE PROGRAM Richard Bodo, IICRC Certified Instructor n n n n $ CIMS: I.C.E. RECERTIFICATION WORKSHOP David Frank, American Institute of Cleaning Sciences n n n n $ CIMS: ISSA CERTIFICATION EXPERT (I.C.E.) WORKSHOP PART 2 n n n n n $ SOCIAL MEDIA BOOT CAMP: STRENGTHENING YOUR REACH Dave Conklin, RankPop and ProspectMX Learn the key operational characteristics of a quality, customer-focused cleaning organization as outlined in the ISSA Cleaning Industry Management Standard (CIMS) and CIMS-Green Building (GB) criteria. Attendees who pass the onsite exam achieve I.C.E. and I.C.E.-GB certification. Session resumes Monday, November 18, 8:30 a.m.–12:00 p.m. Separate registration required: $995 for ISSA members, $1,595 for non-members Gain a basic understanding of how to maintain and restore carpeting in commercial and residential settings. A certificate is provided to those who meet session requirements. Separate registration required: $129 Sponsored by Windsor Industries Learn how to use your I.C.E. status to position yourself as the indispensable resource to your customers. Help them accomplish improvements, face new challenges, and advance operations. Attendees receive all 30 professional credits required for I.C.E. recertification. Separate registration required. Contact ISSA for registration fee details. Begins on Sunday. Separate registration required. See Sunday session description for more details. Gain hands-on knowledge to expand your ability to get the word out, prospect, attract new clients, create new connections, and increase Web site traffic—all with a limited budget. Learn to set up the new generation of business networking sites and scale your social media presence using the best software to manage Facebook, Pinterest, Instagram, and more. Separate registration required: $149 ISSA/INTERCLEAN Mobile App Explore ISSA/INTERCLEAN North America 2013 before, during, and after the event with the show’s mobile app! Access crucial information at your fingertips, including: • The full list of exhibitors • An interactive show floor map • ISSA Convention Seminars schedule • Show news and updates • Featured products and show specials Plus, enhance your experience with these advanced features: • View suggestions based on your interests • Take notes • Get directions Download at issa.com/app. 10
n Social Media/Technology n Workforce Development B Trade Show Floor Seminar J n Sustainability and Safety n Young Executive $ MONDAY, NOVEMBER 18 n n n n J CHANGE THE CONVERSATION FROM COST TO PROFIT Dianna Steinbach, ISSA 9:45 AM– 10:45 AM 11:00 AM- 12:00 PM 12:15 PM- 1:15 PM 1:30 PM– 2:30 PM n n n TOP 10 LABOR AND EMPLOYMENT DEVELOPMENTS Anthony Martin, Ogletree Deakins n n n A NEW PROCESS FOR CLEANING FOR HEALTH Rex Morrison, Process Cleaning for Healthy Facilities n n n ADVANCED DISTRIBUTOR PROGRAM: THE HOW AND WHY OF EFFECTIVE SALES LEADERSHIP Jim Pancero, Jim Pancero Inc. n n n STRATEGIC THINKING FOR STRATEGIC PLANNING Doug Williamson, The Beacon Group n n n n GHS IS HERE! ARE YOU PREPARED? Bill Fellows, Bill Fellows Inc.; Larry Johnson, S. Freedman & Sons Inc.; Rob Kohlhagen, Diversey; Rit Thompson, P&R Enterprises Inc. n n n n HOLY SHIFT! YOUR MARKETING IS BROKEN Brian Bluff and Eddie Bluff, Site-Seeker Inc. n n n ADVANCED DISTRIBUTOR PROGRAM: ACCOUNT PLANNING FOR SALES TEAM SUCCESS Jim Pancero, Jim Pancero Inc. n n n n $ LUNCH AND LEARN: ATTRACT THE BEST, REPEL THE REST Mel Kleiman, Humetrics Holding Inc. Learn how to connect cleaning to valuable ROI data that helps decision makers appreciate what they really need and the budget necessary to achieve it. Plus, understand how to estimate savings in six critical facility management areas that will turn heads in the corner office. Wage and hour law, responding to EEOC charges, and preparing for the new healthcare laws are the core topics of this timely session. Plus, it will address the most challenging labor and employment issues business owners, employers, and managers face today. Review process cleaning—analyzing the facility’s needs and the tasks involved in meeting them. Learn to assess the best cleaning methods, equipment options, and available workforce to put together a systematic cleaning program that runs like a finely crafted watch. For leaders of experienced sales teams, this information-intensive program helps you shift from the ineffective transactional style to a more proactive selling process style of management and leadership. Learn best practices that strengthen your ability to lead even the most seasoned and senior team toward increased selling success and profitability. Sponsored by Sanitary Maintenance Great strategy comes from great thinking—not more planning. Learn the new tools, techniques, practices, and mindsets that are better-suited to strategic planning in today’s world. The Globally Harmonized System (GHS) deadline is quickly approaching. Learn from industry leaders about how GHS will change requirements for labeling, safety data sheet formatting, and placards. Plus review timelines and tips for training and implementing GHS in your organization. Employers must train their employees on GHS and make any necessary updates to their hazard programs and workplace labeling strategies. Social media is one of the biggest transitions in the past decade. Your opportunity lies in being an early adopter. Explore what buyers expect from sellers in this new digital world and the creation of meaningful content that serves the search engines and the audience. Experienced sales managers wanted! If you are responsible for frontline sales professionals, this program will provide the detailed steps, tools, and structures to help you implement an ongoing one-on-one coaching and leadership process with your sales team. Icons of business success like Herb Keller, Jack Welch, and Warren Buffet agree that the most important business decision you’ll ever make is who gets hired…and good applicants aren’t always the best people for the job. Learn hiring tools, tips, and techniques to successfully attract the best and repel the rest. Separate registration required: $29 n n n n J CIMS: THE PROFESSIONAL STANDARD FOR CLEAN, HEALTHY, AND SUSTAINABLE FACILITIES n n n INCREASE PROFITS THROUGH MICROSITES Dave Conklin, RankPop and ProspectMX Keynotes/Special Events Optional Events Simultaneous Translation in Spanish Become a partner in protecting occupant health and providing a sustainable facility when you leverage the ISSA Cleaning Industry Management Standard (CIMS) and CIMS-Green Building program. Learn how to enhance customer value with the key elements of a quality, customer-focused, and sustainable cleaning operation and deliver a roadmap for effective operations. Sponsored by CIMS The ever-changing Google algorithm makes it difficult to appear at the top of search engine results. Find out how small to billion-dollar companies achieve hundreds of sales leads through the strategic planning, development, and marketing of microsites. Gain a C-level perspective as well as action item take-a-ways. Register online at issa.com/register. 11
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