Lisa Kohler, MD - AkronCantonMDNews
Lisa Kohler, MD - AkronCantonMDNews
Lisa Kohler, MD - AkronCantonMDNews
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Rate<strong>MD</strong>s.com:<br />
Physicians Beware<br />
By Corbin Moore<br />
The internet is a valuable tool for<br />
physicians both for research and communication.<br />
However, recently it has<br />
become dangerous ground. This is because<br />
the trend of anonymous consumer<br />
ratings has finally spread to healthcare.<br />
The reputations of all physicians are now<br />
vulnerable to damage by anonymous<br />
postings on internet sites.<br />
One of the most popular of these<br />
sites is www. Rate<strong>MD</strong>s.com. Rate<strong>MD</strong>s<br />
encourage patients to anonymously<br />
evaluate their doctors and post whatever<br />
they choose about their experience. The<br />
lack of checks or any kind of authenticity<br />
requirements mean that essentially,<br />
anyone can write anything about<br />
any physician.<br />
Angry patients, competitors, and<br />
others who would seek to harm your<br />
reputation now have a free and easy<br />
global platform in which to do so. A<br />
company out of North Carolina founded<br />
to protect physicians from frivolous<br />
lawsuits has been conducting research<br />
on Rate<strong>MD</strong>s.com and other sites and<br />
what they have discovered is unsettling<br />
to say the least.<br />
Until now, there has been little that physicians<br />
could do about libel on the internet.<br />
However, there is at least one organization<br />
which is gearing up to combat web defamation<br />
(see www.medicaljustice.com). They<br />
have crafted a proactive, innovative solution<br />
that can help you prevent unwanted<br />
comments and take action if and when you<br />
find them.<br />
We encourage all physicians to look<br />
themselves up on www.Rate<strong>MD</strong>s.com,<br />
www.healthgrades.com, and other sites.<br />
It is also a good idea to “Google” yourself<br />
and your practice regularly to see what’s<br />
out there on websites and blogs.<br />
Corbin Moore is president of Sirak-Moore<br />
Insurance Agency in Canton and Akron. ■<br />
1 0 | GREATER AKRON/CANTON M.D. NEWS JANUARY-FEBRUARY 2008