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Rate<strong>MD</strong>s.com:<br />

Physicians Beware<br />

By Corbin Moore<br />

The internet is a valuable tool for<br />

physicians both for research and communication.<br />

However, recently it has<br />

become dangerous ground. This is because<br />

the trend of anonymous consumer<br />

ratings has finally spread to healthcare.<br />

The reputations of all physicians are now<br />

vulnerable to damage by anonymous<br />

postings on internet sites.<br />

One of the most popular of these<br />

sites is www. Rate<strong>MD</strong>s.com. Rate<strong>MD</strong>s<br />

encourage patients to anonymously<br />

evaluate their doctors and post whatever<br />

they choose about their experience. The<br />

lack of checks or any kind of authenticity<br />

requirements mean that essentially,<br />

anyone can write anything about<br />

any physician.<br />

Angry patients, competitors, and<br />

others who would seek to harm your<br />

reputation now have a free and easy<br />

global platform in which to do so. A<br />

company out of North Carolina founded<br />

to protect physicians from frivolous<br />

lawsuits has been conducting research<br />

on Rate<strong>MD</strong>s.com and other sites and<br />

what they have discovered is unsettling<br />

to say the least.<br />

Until now, there has been little that physicians<br />

could do about libel on the internet.<br />

However, there is at least one organization<br />

which is gearing up to combat web defamation<br />

(see www.medicaljustice.com). They<br />

have crafted a proactive, innovative solution<br />

that can help you prevent unwanted<br />

comments and take action if and when you<br />

find them.<br />

We encourage all physicians to look<br />

themselves up on www.Rate<strong>MD</strong>s.com,<br />

www.healthgrades.com, and other sites.<br />

It is also a good idea to “Google” yourself<br />

and your practice regularly to see what’s<br />

out there on websites and blogs.<br />

Corbin Moore is president of Sirak-Moore<br />

Insurance Agency in Canton and Akron. ■<br />

1 0 | GREATER AKRON/CANTON M.D. NEWS JANUARY-FEBRUARY 2008

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