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Breaking the Rules, Stretching the Rules 2004 MEAD JOHNSON<br />
� Company promoters in China recommend EnfaMama<br />
to pregnant mothers, distributing leaflets called New<br />
Mother’s Health for 280 Days which also promote<br />
Enfamil and Enfamil A+ as “similar to mother’s<br />
milk”.<br />
� A flyer in Hong Kong entitled<br />
How to switch milk advertises<br />
Enfamil A+ for newborns and<br />
Enfapro for 6 months and<br />
above. A similar leaflet promotes<br />
Enfapro 2 describing<br />
the wonders of its DHA<br />
content.�<br />
<strong>IBFAN</strong> -- International Baby Food Action Network<br />
� A baby care booklet<br />
in a Hong Kong hospital<br />
has pictures of<br />
Enfamil A+ and<br />
Enfapro on almost<br />
every page.�<br />
� A leaflet in Hong<br />
Kong promotes Prosobee,<br />
O-Lac and<br />
Enfamil A.R. while<br />
another promotes<br />
Enfamil A+ as the<br />
only infant formula<br />
with ingredients that<br />
fit FAO/WHO recommendations on DHA & ARA<br />
and match those found in breastmilk.<br />
� Mead Johnson leaflets in Mexico claim that “Mead<br />
Johnson’s new formula is the only one with DHA and<br />
ARA levels similar to breastmilk and the only one that<br />
has clinically proven significant improvements in<br />
mental and visual development of babies.”<br />
Early stimulation for babies from 0-6 months<br />
� A leaflet in a Mexican health facility promotes Mead<br />
Johnson’s infant formulas as “Closer than ever” to<br />
mother’s milk.<br />
“Lets help<br />
them to be as<br />
brilliant as<br />
they can be”.<br />
� In Thailand an Enfalac HA leaflet says it is the “latest<br />
technology ... with hypo-allergenic formula, the<br />
only formula that gives valuable nutrients close to<br />
breastmilk”.<br />
� Booklets entitled Enfalac A.R.: Nutrition for regurgitation<br />
claim the product contains essential fatty acids<br />
similar to breastmilk.<br />
� In Thailand a leaflet showing a baby claims<br />
LCPUFA+s content in formula increases baby’s vision<br />
and IQ, like breastmilk.<br />
� Another Mead Johnson leaflet in Thailand claims<br />
Enfalac A, Enfalac A+ and Enfapro contain nutrients<br />
for good physical growth, brain development and<br />
immunity and that the whey casein protein ratio is<br />
the same as in breastmilk.<br />
Mead Johnson:<br />
“Always ready”<br />
(Argentina).<br />
�<br />
�<br />
A Mead Johnson ad in<br />
Singapore, “With ARA and<br />
DHA in Enfapro A+, it is<br />
not just toys that catch<br />
your child’s eye”.<br />
Any truth in<br />
DHA added<br />
benefits?<br />
43
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