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Caribbean - IBFAN

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Breaking the Rules, Stretching the Rules 2004<br />

Labelling<br />

� Article 9 of the Code requires labels to NOT discourage<br />

breastfeeding and to inform about the correct use of the product,<br />

the risk of misuse and abide by a<br />

number of other points.<br />

� Labels on Malish and<br />

Malutka in Georgia and<br />

Malish in Armenia do not<br />

contain the important<br />

notice that breastfeeding is<br />

best nor a warning on the<br />

health hazards of inappropriate<br />

preparation.<br />

� The Vital Infantil 2 follow-up formula<br />

label discourages continued<br />

breastfeeding by suggesting that as<br />

of 6 months, babies no longer get<br />

breastmilk so require a special transition<br />

milk food “ like this one …”�<br />

� In Indonesia, Vitalac’s label does not contain a warning<br />

about the health hazards of inappropriate preparation<br />

of the formula and that it should only be used<br />

on a health worker’s advice.<br />

� The label of Crema Nutricia in Costa Rica indicates<br />

it is suitable for infants from 4 months.<br />

� The Bebelac 1 label in the Dominican Republic and<br />

Mexico discourages exclusive breastfeeding with a<br />

statement that the product should be given “when<br />

breastfeeding is not possible or is insufficient”<br />

� Nutrilon Soya infant formula advises on its label in<br />

the Dominican Republic that complementary foods<br />

should be introduced as of 4 months. Nutrilon 2 in<br />

Indonesia does the same.<br />

� Sari Husada’s SGM 1 label in Indonesia recommends<br />

complementary feeding as of 4 months and promotes<br />

the use of its SNM porridge.<br />

� In Argentina, the labels of Nutrilon Soya, Nutrilon<br />

Premium, Kas 1000 and L-K Infantil and Vital<br />

Infantil 1 do not have a warning about health haz-<br />

ards of inappropriate preparation<br />

and the statement that<br />

the product should be used<br />

only on the advice of a health<br />

worker.<br />

� In Italy, the Nutrilon AR label<br />

shows a large feeding<br />

bottle and does not have<br />

a warning on the health<br />

hazards of inappropriate<br />

preparation.�<br />

<strong>IBFAN</strong> -- International Baby Food Action Network<br />

� In Luxembourg, the<br />

Bambix non-milk cereal<br />

displays a picture of a<br />

baby and recommends<br />

the product for “1 st age”<br />

babies. On the back<br />

panel, it says it is “ideal<br />

for bottle-feeding from<br />

four months.”�<br />

� Labels on Infacare 1 in South<br />

Africa and Tanzania claim it is a<br />

“…scientifically constituted<br />

powdered infant formula. It is<br />

based on analysis of breastmilk<br />

to support your baby’s healthy<br />

growth”. The text is only in English,<br />

not, as required, in the local<br />

languages.�<br />

Highlights of text and pictures<br />

in company materials which<br />

violate the Code<br />

NUTRICIA<br />

� The label of Bebelac<br />

infant juice in Serbia<br />

recommends the product<br />

for use from 4<br />

months.�<br />

� The label on Cow & Gate’s Omneo Comfort in South<br />

Africa compares the product with breastmilk: “Stools of<br />

an infant fed with breastmilk are soft and lighter in<br />

colour” and “when using Omneo Comfort, if changing<br />

from another formula, you may find that baby’s stool<br />

become softer and lighter”. The text is only in English.<br />

� Article 4.2 requires all information material to advocate<br />

for breastfeeding and not contain pictures or text which<br />

idealises the use of breastmilk substitutes.<br />

� For health professionals, Article 7.2 of the Code only allows<br />

product information which is factual and scientific.<br />

� A Nutrilon booklet<br />

on prebiotics in<br />

Argentina makes<br />

Nutrilon out to be<br />

similar to breastmilk<br />

and claims that<br />

“prebiotics stimulate<br />

the growth of the<br />

intestinal flora, predominantly bifidus<br />

bacteria, promoting normal stool consistency”.<br />

73

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