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Breaking the Rules, Stretching the Rules 2004<br />
Labelling<br />
� Article 9 of the Code requires labels to NOT discourage<br />
breastfeeding and to inform about the correct use of the product,<br />
the risk of misuse and abide by a<br />
number of other points.<br />
� Labels on Malish and<br />
Malutka in Georgia and<br />
Malish in Armenia do not<br />
contain the important<br />
notice that breastfeeding is<br />
best nor a warning on the<br />
health hazards of inappropriate<br />
preparation.<br />
� The Vital Infantil 2 follow-up formula<br />
label discourages continued<br />
breastfeeding by suggesting that as<br />
of 6 months, babies no longer get<br />
breastmilk so require a special transition<br />
milk food “ like this one …”�<br />
� In Indonesia, Vitalac’s label does not contain a warning<br />
about the health hazards of inappropriate preparation<br />
of the formula and that it should only be used<br />
on a health worker’s advice.<br />
� The label of Crema Nutricia in Costa Rica indicates<br />
it is suitable for infants from 4 months.<br />
� The Bebelac 1 label in the Dominican Republic and<br />
Mexico discourages exclusive breastfeeding with a<br />
statement that the product should be given “when<br />
breastfeeding is not possible or is insufficient”<br />
� Nutrilon Soya infant formula advises on its label in<br />
the Dominican Republic that complementary foods<br />
should be introduced as of 4 months. Nutrilon 2 in<br />
Indonesia does the same.<br />
� Sari Husada’s SGM 1 label in Indonesia recommends<br />
complementary feeding as of 4 months and promotes<br />
the use of its SNM porridge.<br />
� In Argentina, the labels of Nutrilon Soya, Nutrilon<br />
Premium, Kas 1000 and L-K Infantil and Vital<br />
Infantil 1 do not have a warning about health haz-<br />
ards of inappropriate preparation<br />
and the statement that<br />
the product should be used<br />
only on the advice of a health<br />
worker.<br />
� In Italy, the Nutrilon AR label<br />
shows a large feeding<br />
bottle and does not have<br />
a warning on the health<br />
hazards of inappropriate<br />
preparation.�<br />
<strong>IBFAN</strong> -- International Baby Food Action Network<br />
� In Luxembourg, the<br />
Bambix non-milk cereal<br />
displays a picture of a<br />
baby and recommends<br />
the product for “1 st age”<br />
babies. On the back<br />
panel, it says it is “ideal<br />
for bottle-feeding from<br />
four months.”�<br />
� Labels on Infacare 1 in South<br />
Africa and Tanzania claim it is a<br />
“…scientifically constituted<br />
powdered infant formula. It is<br />
based on analysis of breastmilk<br />
to support your baby’s healthy<br />
growth”. The text is only in English,<br />
not, as required, in the local<br />
languages.�<br />
Highlights of text and pictures<br />
in company materials which<br />
violate the Code<br />
NUTRICIA<br />
� The label of Bebelac<br />
infant juice in Serbia<br />
recommends the product<br />
for use from 4<br />
months.�<br />
� The label on Cow & Gate’s Omneo Comfort in South<br />
Africa compares the product with breastmilk: “Stools of<br />
an infant fed with breastmilk are soft and lighter in<br />
colour” and “when using Omneo Comfort, if changing<br />
from another formula, you may find that baby’s stool<br />
become softer and lighter”. The text is only in English.<br />
� Article 4.2 requires all information material to advocate<br />
for breastfeeding and not contain pictures or text which<br />
idealises the use of breastmilk substitutes.<br />
� For health professionals, Article 7.2 of the Code only allows<br />
product information which is factual and scientific.<br />
� A Nutrilon booklet<br />
on prebiotics in<br />
Argentina makes<br />
Nutrilon out to be<br />
similar to breastmilk<br />
and claims that<br />
“prebiotics stimulate<br />
the growth of the<br />
intestinal flora, predominantly bifidus<br />
bacteria, promoting normal stool consistency”.<br />
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