Caribbean - IBFAN

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CODE VIOLATIONS BY COMPANY Bottle & Teat Companies poster Dierenbescherming Netherlands, 1996 (animal-rights’ protest against Nutricia’s genetic engineering)
Breaking the Rules, Stretching the Rules 2004 Feeding bottles and teats come under the scope of the International Code of Marketing of Breastmilk Substitutes. Manufacturers are allowed to sell but may not advertise or promote their products in any way. Their labels may not discourage breastfeeding. Monitoring has again revealed that manufacturers and distributors of these products consistently violate the Code. They are either unaware of their obligations or choose to ignore that the Code applies to their marketing practices as much as to those of manufacturers and distributors of baby foods. Promotion of feeding bottles undermine efforts by governments and NGOs to protect, promote and support breastfeeding. Since these companies ignore their social and moral responsibilities, the situation can only be corrected by government regulation and through concerted action by consumers. Promotion to the public � Article 5.1 of the Code prohibits advertising and all other forms of promotion of products under the scope of the Code. Advertising, a practice forbidden by Article 5 of the Code forms the bulk of violations. Advertisements of feeding bottles and teats are usually found in parenting magazines, promotional leaflets and through websites. In shops, special displays are common. Most of these materials contain idealising text which claim the products have characteristics similar to the mother’s breast or nipple. Invariably, the text is misleading and intended to discourage breastfeeding. A selection of pictures below illustrates. <strong>IBFAN</strong> -- International Baby Food Action Network Feeding Bottles & Teats This Avent Naturally ad is found in magazines in many countries, including Italy, Lithuania, Mexico, Singapore and the UK. The slogan “the bottle that helps you to breastfeed longer” is accompanied by text claiming that Avent designs its feeding bottle to be “as close to nature as possible”. Avent ads in parenting magazines in the Dominican Republic, Germany, Serbia and Trinidad & Tobago compares the “natural shape” of mother’s breast to the product and says it “mimics a mom”. Babelito, which produces difficult to clean feeding bottles (right), paints a mural (top) to promote its products on a pharmacy wall in Uruguay. An Argentinian ad in a store magazine announces it takes babies “from breast to teat, through Chicco”. FEEDING BOTTLES & TEATS Avent, Babelito and Chicco advertise on Argentinian websites. A Camera ad in a mothers’ magazine in Thailand makes a sweeping claim that the product “is safe for baby”, ignoring the risks associated with bottle feeding. 85
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ACKNOWLEDGEMENTS The editors would
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Breaking Breaking the the Rules, Ru
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Executive Summary 4 “Virtually al
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Introduction 6 “Those who make cl
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8 WHO The Interna & Subsequent Worl
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Abbott - Ross Miles D. White Chairm
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ABBOTT-ROSS � Abbot offers a free
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ABBOTT-ROSS � Bottle feeding is i
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Danone T he Danone Group was consol
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he Dumex brand was created in 1946
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DUMEX � Calendars in a Cambodian
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Friesland F riesland Coberco Dairy
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FRIESLAND � A 2003 monitoring rep
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GERBER 26 ers were freely handed ou
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einz was established in 1869 and ma
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HEINZ � Heinz offers a free bib w
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HIPP � An ad entitled ‘For your
Page 36 and 37: HIPP � The booklet from Armenia i
Page 38 and 39: HUMANA 36 � A coupon for free sam
Page 40 and 41: MEAD JOHNSON � An advertisement i
Page 42 and 43: MEAD JOHNSON � Mead Johnson distr
Page 44 and 45: MEAD JOHNSON � An Enfamil 1 label
Page 46 and 47: Meiji W ith annual sales of 732,368
Page 48 and 49: MEIJI 46 � Mothers in Hong Kong h
Page 50 and 51: MILUPA � A father feeding a baby
Page 52 and 53: MILUPA � In health centres in Sud
Page 54 and 55: MORINAGA 52 Promotion in health fac
Page 56 and 57: NESTLÉ Nestle and six months exclu
Page 58 and 59: NESTLÉ Promotion in health facilit
Page 60 and 61: NESTLÉ Labelling � Article 9 of
Page 62 and 63: NESTLÉ � A Lactogen leaflet star
Page 64 and 65: NESTLÉ � Other brochures found i
Page 66 and 67: NESTLÉ • A leaflet in Hong Kong
Page 68 and 69: NESTLÉ “four months” on its wa
Page 70 and 71: Nutricia Jan Bennink Chairman and C
Page 72 and 73: NUTRICIA � Buy Nutricia baby food
Page 74 and 75: NUTRICIA � Sari Husada frequently
Page 76 and 77: NUTRICIA � Nutricia gives out mou
Page 78 and 79: 76 gifts. Typical gift pouches cont
Page 80 and 81: WYETH 78 Promotion to the public
Page 82 and 83: WYETH � Company reps visit mother
Page 84 and 85: WYETH 82 � In Singapore, a leafle
Page 88 and 89: FEEDING BOTTLES & TEATS Curity ad i
Page 90 and 91: FEEDING BOTTLES & TEATS Promotion i
Page 92 and 93: STRETCHING THE RULES Products such
Page 94 and 95: STRETCHING THE RULES A bewildering
Page 96 and 97: STRETCHING THE RULES Abbott Ross de
Page 98: About IBFAN The International Baby
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