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NUTRICIA<br />
� Buy Nutricia baby food<br />
and redeem gifts shown<br />
in the giraffe! (Malaysian<br />
supermarket flyer). �<br />
� In the Netherlands,<br />
Nutricia took advantage<br />
of the birth of a Dutch<br />
princess to offer special<br />
gifts: all babies born on<br />
the same date (7 Dec<br />
2003) received a gift<br />
pack including complementary<br />
food for 8<br />
month-olds. Purchase of 10 Nutricia products (excluding<br />
infant formula) allowed for a free gift of<br />
royal orange baby slippers.<br />
This may not be a violation of the weaker Dutch law<br />
but it contravenes the International Code<br />
� Early weaning advocated<br />
on this leaflet for<br />
mothers in Serbia:<br />
“Bebelac cereals for the<br />
first non-milk feeding at<br />
4 months.”�<br />
� In the UK: four<br />
Cow & Gate<br />
baby jar foods<br />
for the price of<br />
three. The jars<br />
are labelled<br />
from 4 months.<br />
�<br />
� Bebelac poster in<br />
Serbian shop promotes<br />
formula. An ad with the<br />
same picture is seen in<br />
a magazine in Bosnia &<br />
Herzegovina.�<br />
Buy four – get one free!<br />
� A shelf talker in a<br />
UK shop offers<br />
� “New lower price”.<br />
Temporary discounts<br />
are promotional and<br />
follow-on milks are<br />
breastmilk substitutes.<br />
� Cow & Gate Step-Up and<br />
Next Step formulas (3 for 2<br />
promotion) are advertised in a<br />
supermarket in-house magazine<br />
(UK). �<br />
� Cow & Gate takes out<br />
advertorials in the UK Baby<br />
& You magazine which purport<br />
to give weaning advice<br />
but actually promote its new<br />
range of baby drinks promoted<br />
from 4 months.<br />
Breaking the Rules, Stretching the Rules 2004<br />
� A tie-in-sale in the UK encourages mothers to buy<br />
three Cow & Gate formulas (including Premium 1<br />
and 2 Plus) and get one free.<br />
� Another advertorial in the UK Mother & Baby magazine<br />
appears as a Q&A from a mother but actually<br />
promotes Cow & Gate’s Omneo Comfort which is<br />
claimed to be “specially formulated for babies with<br />
sensitive digestive systems.” The article shows a pack<br />
shot of the product and asks the reader to enter into a<br />
draw to win ‘comfort packs’ – which includes a baby<br />
sleeping bag and cuddle robe.<br />
� The UK parent’s website – www.ukparents.co.uk –<br />
contains a link to www.readymilk.co.uk/uk2shop.htm<br />
- which advertises pre-made Cow & Gate Premium<br />
formula in sterilised disposable bottles with the heading<br />
“Making feeding easy – Ready Milk”.<br />
� This advertisement in the UK<br />
promotes a new range of<br />
drinks which “introduces<br />
your baby to new fruits and<br />
flavours, helping them to expand<br />
their repertoire of<br />
tastes from an early age.<br />
Suitable for babies from 4<br />
months…”. �<br />
Promotion in health facilities, supplies<br />
and promotion to health workers<br />
� WHA Resolution 47.5 (1994) urges an end to free or<br />
subsidised donations of products to all parts of the health<br />
care system.<br />
� Article 7.4 allows samples to health workers only for<br />
research purposes. Health workers may not pass on samples.<br />
� Health facilities in the Dominican Republic display<br />
items, which carry the Nutrilon, Nutricia Soya and<br />
Nutriben brand names, in waiting rooms, paediatric<br />
wards and on office shelves.<br />
70 International Baby Food Action Network -- <strong>IBFAN</strong>
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