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NUTRICIA<br />
� Nutricia gives out mouse pads<br />
to health workers in Argentina<br />
containing a Nutricia Bago<br />
logo and the text “Doctor, you<br />
see? Both in infant nutrition<br />
as when you work on your<br />
computer, I am your best<br />
support”.�<br />
� A booklet on Vital Infantil 1,<br />
showing the same doctor and<br />
the text “We know you care<br />
for all kids as if they were<br />
your own” claims “goodness<br />
of easily digested and absorbed<br />
fats, similar to those in breastmilk”.�<br />
� The bulletin of the Argentine<br />
Perinatal Association shows a<br />
well known doctor with three<br />
pack shots of Vital Infantil 1<br />
and claims the products to be<br />
“the safest formula that provides<br />
essential nutrients, easily<br />
digestible fats, etc…” .�<br />
� Another ad on the<br />
back of the same publication<br />
says “Vital<br />
Infantil 1: the formula<br />
with a strong<br />
impact on infant feeding<br />
from birth”. The<br />
Vital bear breaks through a barrier and proclaims that<br />
“if baby takes this milk, he will also be strong…”�<br />
� Nutricia distributes Nutrilon Omneo leaflets at a scientific<br />
congress in Costa Rica which shows pictures<br />
of babies and the promotional message “…stools of<br />
optimal consistence, similar to those of breastfed infants”<br />
and claims it is a “balanced food in case of<br />
gastrointestinal troubles”.<br />
� A Nutrilon booklet in a Dominican Republic health<br />
facility says “In many cases, it is recommended to<br />
replace breastfeeding with bottle feeding, following<br />
a weekly progression” without<br />
stating specifically in what situation<br />
this is required.<br />
� In Ghana, Cow & Gate prescription<br />
pads recommends<br />
four cereal products from<br />
four months. Free samples<br />
of cereals are given to<br />
health workers.�<br />
Breaking the Rules, Stretching the Rules 2004<br />
� “Complete balance begins<br />
here” – an ad in the Indonesian<br />
Ayahbunda magazine promotes<br />
Crème Nutricia beginning<br />
from 4 months.�<br />
� A Nutricia calendar in an Indonesian<br />
health facility promotes<br />
products for infants,<br />
pregnant or lactating moth-<br />
ers. A picture of a happy infant accompanies the slogan<br />
“Always there at every step of a mother’s and<br />
baby’s life”.<br />
� In Hong Kong, Nutricia<br />
invites mothers to<br />
join the Cow & Gate<br />
baby club and receive<br />
gifts.�<br />
� Ad in the same journal promotes<br />
Cow & Gate Premium as “nutritionally<br />
complete” with a<br />
“unique calcium : phosphorous<br />
ratio for healthy bones for life”<br />
...“the first choice to promote<br />
healthy growth when not<br />
breastfeeding”.�<br />
� “Nurturing a healthy little<br />
baby” is how this Nutricia<br />
leaflet from Hong Kong<br />
promotes Cow & Gate<br />
Follow-On 2.�<br />
� Also, a Nutriben leaflet in the Dominican Republic<br />
claims the formula is similar to breastmilk in terms of<br />
its lipids profile, calorie distribution, carotene and<br />
taurine content.<br />
� An Infacare ad in India<br />
says“Now I can tickle my<br />
baby’s taste buds with<br />
some great nutrition”.<br />
� Cow & Gate company representatives give free<br />
samples of cereals to Ghanaian health workers<br />
� An Indonesian leaflet on<br />
Bebelac 1 claims it is as<br />
good as breastmilk and that<br />
babies fed on the product<br />
will be healthy and bright.<br />
� A Cow & Gate ad in the Community<br />
Practitioner in the<br />
UK invites health professionals<br />
to contact them.�<br />
74 International Baby Food Action Network -- <strong>IBFAN</strong>
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