Boxoffice-August.30.1971

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THE NATIONAL FILM WEEKLY
Publitlitd In Mint Sectional Editions
BEN SHLYEN
:, ;;tor-in-Chiel and Publisher
JtSSE SHLYEN Managing Editor
THOMAS PATRICK Equipment Editor
SYD CASSYD Western Editor
MORRIS SCHLOZMAN .. ..Business Mgr.
MERLIN LEWIS ...Advertising Director
Publication Odices: 825 Van Bninl Blid..
K,n».is tlly. Mo. mi24. Jtssc Shlyiai.
M lutlng BUIlix: Morrii Schloiman, Busl-
- .^LuuKcr: lliomas ratrick. Modem
Swtkin. (816) 241-T777.
Editorial OHiccs: 1270 Sixth Ave., Suite
> 11. itucl.ieller Center. New York, N.Y.
-II M.iiin UhIs, AdvertlsUig KUector.
Westiin Ollices: 6425 Hall)'«ood Blvd.
> :i llii||)T«ood, CaUJ., 90028. Syd
: ;i 165-1186.
ijiiice -.\ntlionj- Uruner, 1 Wood-
1 1 liidiley, N. 12. Telephone
.MdliluUN THB.\TItE Section is
.miii 111 I.IIC iisue each nioDlb.
iiiuerque: Chuck Mltilcsladt, Box
>314, Station C.
t iiiiia: (ieiic.ieie Camp, 166 Lindbergh
Urive, N.E. 30305.
r.alilniore; Kate Savage. 3607 Springdale
Me., 2121C.
1 li:ix.utle: Blanche Carr. 912 E. Park Ave.
1 hicago: Frances B. CIo«. 920 N. iUchiim
Ave., 60611., (312) 787-3972.
I iininnaii: Frances Uaniord, 3433 CllTi.m
.Vve. 45220. Teleplione 221-8654.
I .iiland: L»is Baumoel, 15700 \ an Aktn
llriKhls. Ohio.
(.iliiml.u-: Kriil llestrrfdiiT, 47 W, Tu-
Korle, 3024
ii ; II I'. Ueves, 17220 Steele Ave..
l^-;.. t .\ 4 0219. 869-3316.
Hartfiird: Allen M. Widem, 30 Pioneer
Diive. W. Hartford 06117 232-3101.
.lacKsun.illu: ll

Surcharge on Imports Aids
U. S. Projector Firms: Hoff
OMAHA—President Nixon's order imposing
a 10 per cent surcharge on imported
goods will increase business lor the three
companies manufacturing theatre projectors
in the U.S., according to J. Robert Hoff,
president of Ballantyne of Omaha, Inc.,
which is one of the trio. Hoff said his
company, now employing 55 persons,
should begin feeling the impact of the presidential
action after the first of the year
when it will need to augment the work
force.
During the past 15 years motion picture
projector manufacturers in England, Holland.
Germany and Italy have taken over
more than 70 per cent of the U.S. market,
Hoff explained. This was due to the small
import duty—only 8 per cent—on professional
projectors in the U.S. Now, Hoff said,
theatre owners will have to pay 10 per cent
more, making the duty 18 per cent for
the foreign projectors. "This makes our
domestically produced projector in Omaha
competitive," he added.
The 18 per cent tax on imported projectors
brings the tariff more in line with
what American manufacturers have to pay
when they export to the four countries,
Hoff stated. This lax ranges from 17.5 to
25 per cent.
Two Film Buyers Appointed
For Carrols in Midwest
.SYRACUSE, N. Y.—Anthony T. Kolinski,
executive vice-president of Carrols Development
Corp., announced two appointments
for the booking and buying of films
for Carrols cinemas in the Midwest.
Philip Borack of Tri-State Theatre Service,
Inc., of Cincinnati will handle all booking
and buying for Indiana, Michigan and
Wisconsin. This includes twin theatres in
Sheboygan, Appleton, Stevens Point, Wausau
and Green Bay, Wis.; twins in Midland,
Benton Harbor and Muskegon, Mich., and a
of twin theatres in De Kalb, Macomb
single theatre in Adrian, Mich.
Howard Lucas of L&M Management,
Chicago, will take care of film buying for
Carrols in Illinois, with the added responsibility
and Galesburg. Carrols Development
operates more than 25 other theatres and
has an additional 30 scheduled within the
next year, under its national expansion program.
Eugene Frank Named V-P
For Paramount Pictures
NEW YORK—Eugene H. Frank, West
Coast counsel for Paramount Pictures, has
been appointed a vice-president of the company.
Announcement was made by Robert
Evans, executive vice-president in charge of
worldwide production.
Frank joined Paramount as an attorney
in 1943 and became assistant resident counsel
under Sidney Justin in 1954. He was
named resident counsel and head of the
West Coast legal department in 1960 and
held that position until 1968 when he assumed
the post of West Coast counsel.
BOXOmCE :: August 30, 1971
Mid-Continent NATO Backs Ratings,
But Asks M Be Reimposed for GP
By WALLY MEYER
MILWAUKEE—Serious and prolonged
discussion of the Film Code & Rating System
highlighted the closing day of the Mid-
Continent NATO convention here Wednesday
(18), with exhibitors from the eight
states represented—Wisconsin, Michigan,
Illinois, North and .South Dakota, Minnesota,
Nebraska and Iowa— adopting a resolution
calling for the industry to improve
the system as much as possible and, whatever
happens, to retain a rating system of
some kind and support it.
The ball was carried by Julian Rifkin,
board chairman of the NATO Code & Rating
committee, and by Barbara Scott, vicepresident
and legislative counsel. Motion
Picture Ass'n of America. After a morning
discussion that ran well over the allotted
time, industryites appeared to be in agreement
with Rifkin that the M rating be reimposed
to replace the GP rating, and that
such rating should not cover pictures depicting
nudity.
Jack Valenti, president of the MPAA,
concluding speaker at the noon luncheon,
vociferously defended the success of the
rating system to date pointing out that
actually less than 2 per cent of the rated
films have so far been attacked. "Who
can be 100 per cent accurate?" he asked.
"Everyone has his own perspective on
things, we all have our own ideas. There
are a lot
of changes going on in our society
today, but society itself is bringing about
these changes. Just what are we criticizing?"
Valenti asked, then answered his own question:
"We are criticizing an attempt by
film distributors and exhibitors to devise
a system by which to tell the public what's
in our films. It is intended to help protect
distributors and exhibitors as much as
possible.
"Let's face it," Valenti continued, "with-
MKifcjSKi^
Man-of-the-Vear Award is held by
convention chairman Ben Marcus who
presents it to ex-Milwaukeean Frank
Yablans, Paramount Pictures president
and chief operating officer, at the final
banquet of the first NATO Mid-Continent
convention and tradeshow held
at Milwaukee's Pfistcr Hotel. Standing
with Yablans is his wife Ruth, who he
met and married in Milwaukee. Seated
to the couple's right is Charles Hanson
of radio station WISN, who ser>ed as
emcee. More than 200 attended the dinner
event.
out a rating system the government can step
in and do its own censoring. Who wants
it—
government censorship? That must be
our first consideration. Next, lei's reduce
the number of errors we do make in our
film ratings. Thirdly, may I emphasize that
no single rating of a film up to now has
been influenced by economic pressure."
Ben Marcus, serving as convention chairman,
closed the speech making by remarking:
"Let's correct the rating system where
we can, but by all means keep it to help
guide our parents as to the type of pictures
our children may see."
With Al Boudouris serving as chairman,
a projection and mini theatres panel
commanded considerable interest during a
morning session. Both Boudouris and Mel
Glatz showed slides of the newest designs
in mini theatres. Wally Konrad and Henry
Toilette also sat on the panel, answering
questions from the audience and contributing
their experiences.
Before a crowd of several hundred attending
the noon luncheon, important addresses
were delivered by Geoffrey Nathanson,
president of Optical Systems Corp., and
Henry G. Plitt, president of ABC Great
•States,
Inc.
Pointing out that Time-Life Corp., for
example, has sold off its holdings of all
radio and TV interests in order to concentrate
on CATV, Nathanson told his listeners:
"Get with it, the war is over and
CATV is here to stay. The major difference
in your philosophy and mine is that you
evidence a strong desire to hang on and
fight. Your fight is against this inevitable
competition that can only succeed in capturing
the 'lost audience," which consists of
people in their 30s and 40s—about 100,-
000,000 of them—who have lost the 'goingout-to-see-a-movie'
habit but who are interested
in viewing first-run film fare without
commercial interruptions and in the comfort
of their homes. My philosophy in this
is to progress with CATV," concluded Nathanson,
whose father Gil Nathanson. once
a theatre operator in Milwaukee, is now in
Palm Springs, where he operates the CATV
system.
"We are dedicated to operating the buildings
we own," replied Plitt, while pointing
out that something like $200,000,000 in
real estate holdings represents a real concern
for the film industry. "We must retain
first-run film rights and we are definitely
opposed to the program charges which
CATV demands," he added.
The premiere of "Star Spangled Girl"
Tuesday night (17) was to have been
graced by the personal appearance of the
star herself. Sandy Duncan. However, one
of the leading men in the film, Tony
Roberts, attended instead, when it was reported
Miss Duncan was suffering an eye
ailment.
The 1972 convention will be in Minneapolis,
and in 1973. in Chicago.

MGM Starting Production in Sept.
Of 8 Films Over Ten-Week Period
tLINlK tll'> McIio-Goklw\n-Ma\-
cr will inaugurate its largest theatrical film
production schedule in seven years by starting
production on eight feature films over
a ten-week period starting early in September,
according to an announcement made
by Douglas Nelter, executive vice-president
of the company.
Four of the eight films will be studiobased
productions, one will be on the East
Coast, one in Mexico and two in Europe.
The pictures will range from high comedy to
western and crime drama.
In September the Cy Howard-Leonard
Ackerman production of Evan Hunter's
novel. "Every Little Crook and Nanny,"
is slated for shooting. Howard will direct
from a screenplay he co-authored with
Jonathan Axelrod and Robert Klane. Ackerman
will produce the picture with filming in
Los Angeles and some location shooting in
Italy. Lynn Redgrave is set to star. Also in
.September Oliver Reed will star in the hardhitting
crime drama "Sitting Target." Douglas
Hickox will direct the film in and
around London with Barry Kulick producing.
The screenplay is by Alex Jacobs.
October will see the start of filming on
five additional pictures. The first will be
the Blake Edwards-William Belasco production
of "A Case of Need" with a screenplay
by Irving Ravetch and Harriet Frank
jr. and John D. F. Black. Edwards will
direct the film on location in the East with
Belasco producing. Also in October will
be the production of "Deadly Honeymoon,"
a crime suspense drama to be shot in
Sacramento and Big Sur. Interiors on the
film will be shot at the Culver City studio
with Nicolas Roeg directing the screenplay
by Hal Dresner, based on a novel by Larry
Block. During the same month producerdirector
Ralph Nelson will begin production
on location in Mexico on "The Wrath of
God." An action adventure story set in
a Latin-American country during an insurrection,
it is based on the novel by James
Graham. Also in October Garson Kanin
will produce and direct '-1110 Uoldcn Years"
starring Ruth Gordon. A JM F!nlerprises.
Ltd. and TFT Corp. production, the picture
stems from a novel by Robert Carson. A
unique comedy, the picture will be made
in Los Angeles.
Also to emanate from the studio during
October will be the David L. Wolper production
"A Perfect Day for Raspberry
Ripple," with Wolper as executive producer.
This project, with Stan Margulies producing
and Mel Stuart directing, is based on a
New Yorker short story by Rebecca Morris.
David Seltzer wrote the screenplay which
will have locations in San Francisco as well
as its studio scenes.
The final picture in the fall production
schedule will be the Katharine Hepburn
starrer,
"Travels With My Aunt." A Robert
Fryer production, George Cukor will
direct
the screenplay by Hugh Wheeler and Jay
Presson Allan. Based on the best selling
comic novel by Graham Greene, the picture
will begin in November on location
in London. Paris and Portugal.
NGT Fetes Howard Milton,
Retiring As Executive
LOS ANGELES—Howard G. Milton, of
National General Theatres, Inc., was feted
at a retirement party here Friday (27) by
fellow executives and associates.
Milton, associated with National General
and its predecessor companies since 1938,
has held various executive posts in the firm's
accounting department both in Kansas City
and Los Angeles.
From 1954 to 1958, he served as aide
here to Elmer C. Rhoden, since retired as
president of the then-known National Theatres
and Television, Inc., and now chairman
of Commonwealth Theatres in Kansas City.
Officially assuming retirement status October
1, Milton said he will take a "much
needed" vacation starting this week. He and
his wife Vera, who have been married for
42 years, plan to travel.
Karen Sperling Is at Work
On Her Second Feature
NLW YORK — While her first film
"Make a Face" is in its world premiere
engagement at the Carnegie Hall Cinema
here, producer-director-writer Karen Sperling
is at work on her second feature. She
invested some $250,000 to make and personally
open "Make a Face," but hopes for
outside financing on "Miscellaneous Lovers
and Then They Lived Happily Ever After."
The financing may be forthcoming, since
she has been contacted by several distributors
and film financiers following the publicity
and critical acclaim for her initial
feature. No distribution deal has yet been
set for "Make a Face," however.
Although Miss Sperling stars in "Make
a Face," she may not star in the next since
she has no wish to pursue an acting career.
The 26-year-old daughter of writer-producer
Milton Sperling, she makes her production
company headquarters at her apartment
in the Dakota Apartments.
The Voice of America has set two interviews
with Miss Sperling for worldwide
broadcast over the next few weeks, to be
translated into at least a dozen languages.
Garry Moore and Alice Schachner each
interviewed the young filmmaker.
"Make a Face" will be among the films
of other new directors invited for showings
at the upcoming London and Venice
International Film Festivals.
Jerry Lewis Cinemas Open
In Indiana and Georgia
NEW YORK—For the fifth time in the
past three months, two Jerry Lewis Cinemas
opened in different parts of the country
on the same day. On Thursday (12),
the Esquire Plaza debuted in Indianapolis,
Ind., and another 350-seater opened in the
Holly Hill Shopping Center in Winder, Ga.
The Indianapolis house began operations
under the auspices of Mid-State Cinema
Corp., the area director, and Squire Cinema
Corp., the exhibitor. Both organizations
hosted the gala grand opening. The Georgia
unveiling was hosted by area director North
Georgia Cinema, Inc. and exhibitor Frank
Enterprises.
Valenti Praises Editorial on Film Ratings
August 18, 1971
Dear Ben:
You have furnished the operating phrase to MAKING SELF-REGULATION
WORK, in your fine editorial of August 9.
"Judicious adherence," that's it. And I would add: judicious rating.
I am most grateful for this wise and perceptive editorial discussion. It is
typical of your constructive approach to things that matter in the industry.
My best wishes.
JACK VALENTI
President,
Motion Picture Ass'n of America, Inc.,
1 600 Eye St., N.W.,
Washington, D.C. 20006
Cartridge Television Buys
Rights to Nine Films
NEW YORK — Non-exclusive
cassette
rights to nine motion pictures have been
sold to Cartridge Television, Inc., it was
announced by Munio Podhorzer, president
of United Film Enterprises, Inc. The group
includes three films from France, three
from Germany and one each from the
United States, Denmark and Spain.
Among the titles are the French-made
"Love Is My Profession," originally released
here by Kingsley International in
1959, starring Brigitte Bardot and Jean
Gabin and "Ludmila," a German film starring
Maximilian Schell, released in this
country by Casino Films in 1960.
BOXOFTICE :: August 30, 1971

11
,T0
SEnsHTionnu
H J
First Week
Openings!

American Natl Enterprises Expects
$500 Million Gross Next Five Years
Hy SYD C ASSYD
HOLLYWOOD—The new look in merchandising
comes out of Salt Lake City
rather than the home of Father Knickerbocker
of Manhattan Lsland.
Its an aggressive approach to scientific
marketing which has the element of success
built
into the plan from the inception of the
production. Victor C. White, president of
American National Knterprises, Inc., a motion
picture production and distribution
company, announced his firm's audited
earnings for the fiscal year ended May 31,
1971. and explained the structure of the
company.
ANE produces and distributes only quality
G-ratcd films. Its stock is traded over the
counter and is public, with the original issue
placed by Goodbody, now Merrill.
Lynch. Pierce. Fenner and Smith.
The gross operating revenues were $9,-
150,067. compared to $7,318,817 for fiscal
196V-70. a 25 per cent increase. Lesser
earnings came out this year due to the new
company's 40 per cent increase in number
of shows, commitments for four new feature
films and three featurettes.
Using 5.000 theatres, obtained only on a
four-wall rental basis, the firm hires its own
boxoffice cashiers, for each situation plans
its own media models for the specific ad
campaign in each city and only plays multiple
bookings.
Before the film comes into the theatre,
said White, the behavioral science approach
10 content is used to try to prove what the
public likes. The executives might each like
a dilferent thing but ihcir \aluc judgments
just sift the picture down to a selection
which is then fed and programed into computers.
Adding the demographics and other
known factors, they come up with their formula.
This is then tried in a test market, and if
the model doesn't come up with the final
testimony in the boxoffice, a new approach
is made. The objective is "give the people
what they want."
White holds doctor of law degrees from
Loyola University, is a member of the Illinois
and Chicago bars, an executive fellow
of the Alfred P. Sloan Foundation, Stanford
University Graduate School of Business and
works on a modern scientific industrial approach
to marketing.
He told Boxoffice that based on their
past performances, the firm could gross
$100,000,000 a year in the next five years.
This projection was based on an average
earning of $15,000,000 per picture on seven
pictures per year, handled under their procedures.
Their first effort was "Alaskan Safari,"
which has finished its primary marketing.
Then came "Cougar Country." Future releases
are "World Safari," "Joniko," "Our
Alaska," "Sunshine Sea," "To Find a Rainbow,"
"Where the Buffalo Roam," and
"This Is Winter." Three featurettes are to be
added to these.
ANE operates almost entirely with their
own capital and their long-term debts are
very low. In 1971 their showings shot up
with a total attendance of over 6,000,000
people.
'Soul to Soul' Openings
Score Record Grosses
NliW YORK — Cmerama's new hit
"Soul to Soul," which recounts the festivities
that highlighted the 14th anniversary
of the independence in Ghana. American
Soul performers joined with artists from
Ghana to entertain more than 100,000 persons
at an all-night concert. The first five
days of the film's New York premiere engagement
at the DeMille Theatre
huge $53,587.
An opening day record on Wednesday
(18) was set at the McVickers in Chicago,
followed by another house record, an
all-time high, on Saturday (21) of $12,489.
First five days there did $47,346. In Detroit,
the first five days at the Fox Theatre
brought in $26,424, while the first five
days at Philadelphia's Eric Mark I recorded
$24,570. At the Fox Theatre in .St. Louis,
the story was $16,687 for the first three
days and in Houston, three locations grossed
$21,276 in the opening five days.
Wilson Pickett, one of the stars of the
film, appeared at the DeMille on opening
night (18) to greet the audience emerging
from the theatre at 9 p.m. On Saturday
(21), the theatre threw its doors open to
radio station WWRL, which had given free
pairs of tickets to the first 750 listeners who
wrote in. Despite the free morning performance,
the theatre grossed $12,200 on
that day.
"Soul to Soul," a Josef Shaftel production,
was directed by Denis Sanders and
features Ike and Tina Turner, Santana,
Willie Bobo, Roberta Flack, Les McCann,
Eddie Harris, the Staple Singers and the
Voices of East Harlem.
M.B. Cohen, Richard Brill
Form CBC Productions
HOLLYWOOD—Martin B. Cohen and
Richard Brill have joined creative forces to
form CBC Productions, Inc. The new company
will produce a series of feature films
for theatrical release all budgeted under
$500,000.
The first feature on CBC's agenda is
"Tonight You Sleep," a psychological thriller
written by William Hersey. The picture
is
NAIIONAL GENERAL FETES JOE VLECK—Joe VIeck, advertising director
of National General Theatres, was feted on his 25th anniversary with the
company at a luncheon Monday (16) at the Tail C the Cock Restaurant in Los
Angeles and pre.sented with a silver theatre pass "in recognition of distinguished
service." Nat D. Fellman, president, made the presentation at the affair attended
by fellow executives and associates. VIeck, who joined the circuit in 1946 and
managed theatres in Ogden, Utah; Pocatello, Ida., and La Junta and Denver, Colo.,
also has served as film buyer and booker and promotion manager in Denver. In
1962, he was transferred to the advertising department in Los Angeles and promoted
to his present post in 1965. Seated, left to right, Phill Catherall, Southern
Pacific division booking; Ernest Sturm, vice-president-administration; Nat D. Fellman,
president; Joe VIeck, advertising director, and William Hertz, vice-president.
Southern Pacific division. Standing, left to right. Bill Sorenson, district manager;
Harold Wyatt, district manager; Alan Bamossy, district manager; Chet Eckert,
fihn buying; Pete Latsis, press relations; Oscar Nyberg, district manager; Ralph
Adams, vice-president, film buying; Darrel Presnell, advertising, and Calvin Gerlach,
district manager.
will be shot this fall entirely on location in
Los Angeles and will be distributed by Fanfare's
Joe Solomon.
Other properties under development by
Cohen and Brill are Herman Rancher's
"Echoes of Allison Brown" and Robert J.
Flood's "The Diehards."
Both Cohen and Brill have had extensive
backgrounds in motion pictures, television
and theatre. Cohen, who produced among
other Broadway hits, "The Vamp," with
Carol Channing, has been producing exploitation
features since coming to the Coast
several years ago. Brill, at one time a producer
for CBS in New York, has also turned
out low-budgeters for Robert Lippert prior
to forming Richard Brill Productions
through which he packaged "Dateline: Hollywood"
on the ABC Network.
BOXOFFICE :: August 30, 1971

. . "How
. .
Star of 'Black Jesus'
Gaining Popularity
By JOHN COCCHl
NEW YORK—With the release of Phiza
Pictures' "Black Jesus," actor Woody Strode
is enjoying his first taste of stardom and
the ballyhoo that accompanies it. Although
Strode, a popular black actor and onetime
pro football player, has been in the limelight
for many years, the Italian-made film
marks the first time he has solo billing.
The world premiere of "Black Jesus" was
held here on Wednesday (25) at the Cinerama
and Murray Hill theatres, with Strode
on hand to distribute autographed photos to
the first 500 customers at various performances.
In conjunction with the film,
he appeared on the TV shows "Midday,"
the Dick Cavett Show and the David Frost
Show and was interviewed by all three
major daily newspapers.
Portraying a non-violent revolutionary
leader in
the Congo, Strode emphasized the
film's allegorical nature rather than its
supposed inspiration by the life of Patrice
Lumumba. Most of Strode's characterizations
have been in the strong silent vein
("The Professionals," "Spartacus"), but in
"Black Jesus," he is a Christ figure. The
other characters are directly related to
Judas. Pontius Pilate and the good and
bad thieves who shared Christ's last hours.
Master's Degrees in Japanese and in
cinematography, plans to make a film with
Woodv sr.
Shown at Venice Festival
NEW YORK — Dennis Hopper's "The
Last Movie," a Universal release, had its
premiere showing on Sunday (29) as the
official American entry at the Venice Film
Festival. Hopper attended the showing
along with cast members Stella Garcia,
Daniel Ades and Tomas Milian. "The Last
Movie" was directed on location in Peru
by Hopper, who co-authored the original
story with Stewart Stern.
AA to Release 'Baron Blood'
NEW YORK— Allied Artists has acquired
distribution rights in the United
States, Canada and Great Britain to "Baron
Blood," which begins shooting in Austria
on September 2. Joseph Cotten and Elke
Sommer will star in the contemporary
horror tale, dealing with witchcraft and
spiritualism. The Leone International Films
production will be produced by Alfred
Leone and directed by Mario Bava from
an original screenplay by Vincent Fotre.
Chart 'Some Kind of Hero'
For Cameras in London
LONDON —".Some Kind of Hero," a
Ginny production and the first important
motion picture to probe into the American
amnesty question, has gone before the
cameras here with a proccted release for
this winter. An international cast is headed
by Canadian actor Garrick Hagon as a
sensitive young American serviceman who
flees the armed forces and attempts to adapt
to a new life in a foreign environment.
Marvin Lichtner is producing and directing
the film on a low budget, under
England's Eady Plan. Don Kellerman,
executive vice-president of Ginny Productions,
is handling the firm's financial and
distribution affairs in New York. The story
and screenplay were co-authored by Kellerman
and Lichtner, who recently collaborated
on the short "Nights to Come,"
based on the life and work of Israeli poet
Yehuda Amachai.
Lichtner, undertaking his first feature
film, is a prize-winning television producer
who served with CBS and NET and once
was a Time-Life staff photographer. Kellerman,
writer, producer and director of several
highly successful television documentaries,
was the producer of several CBS-TV
series.
NTS Adds Sales Executive
For Los Angeles Area
NEW YORK—Thomas E. Jordan jr. has
become affiliated with the National Theatre
Supply, division of National Screen Service.
John Currie, NTS vice-president, marketing,
.Strode said that he had just returned
from Europe, where he has been cinematically
busy in recent years. His next film
will be "The Revengers" with William
Holden and Ernest Borgnine, after which
announced that Jordan would be assigned to
he'll do "Young Robinson Crusoe" in England
opposite Mark Lester. Daughter Junelehua
the Los Angeles office in the capacity of
has just completed her first TV com-
sales executive. He recently completed a
mercial and son Woody jr., who holds 23-year career with the United States Air
Force where he specialized in audio visual
projection techniques.
According to Currie, Jordan's familiarity
with motion picture projection and sound
systems will make him an invaluable asset
not only to NTS but to theatre exhibitors
throughout the southwestern United States.
Jordan is a member of SMPTE and NAVA,
leading professional societies within the
audio-visual field.
Prudential, Audubon Jointly
Release 'Zodiac Killer'
NEW YORK — "The Zodiac Killer,"
based on the story of San Francisco's stilluncaught
murderer, has been acquired for
joint domestic distribution by Prudential
Pictures and Audubon Films, it was announced
by Ava Leighton, general sales
manager for Audubon.
A first feature film effort by producerdirector
Tom Hanson. "The Zodiac Killer"
has an original screenplay by Ray Cantrell
and Manny Cardoza. Hal Reed and Bob
Jones star in the film, a revealing case history
of the man who claims to be responsible
for 1.^ unsolved murders in the San
Francisco area. A block of key national
dates will be announced.
Universal Sales Meal
In Atlanta Sept. 9-10
NEW YORK—Key members of the Universal
sales force will gather in Atlanta, Ga.,
September 9-10 to map marketing, exhibition
and exploitation techniques for forthcoming
Universal releases, it was announced
by Henry H. "Hi" Martin, Universal vicepresident
and general sales manager. The
sales conference will be held in the Regency-
Hyatt House Hotel.
Among the important Universal product
to be released during the remainder of 1971
are: "Play Misty for Me," a Universal/ Malpaso
production starring Clint Eastwood;
"The Railway Children," starring Dinah
Sheridan; Dennis Hopper's "The Last
Movie"; and "Sometimes a Great Notion,"
Newman-Foreman production starring Paul
Newman, Henry Fonda and Lee Remick.
Attending the conference in addition to
Martin will be: Walter Armbruster, Dallas
regional manager: Al Kolkmeyer, Chicago
regional manager: Abe Swcrdlow, Los Angeles
regional manager; Tom Dunn, Atlanta
regional manager: and Phil Sherman, New
York acting regional manager.
R. N. Wilkinson, assistant general sales
manager; Norman Gluck, assistant to the
general sales manager; Gabriel Malafrontc,
manager of branch operations, and Jack
Kelley, of the New York sales cabinet, will
also attend.
Para. Western Meeting
Is Held in Kansas City
KANSAS CITY—Irwin Yablans, Western
regional sales manager for Paramount, conducted
sales meetings on the company's upcoming
product here last week for branch
managers covering 20 cities between St.
Louis and the West Coast.
In attendance were Frank Carbone, San
Francisco branch manager; Jerry Hill, Los
Angeles branch manager: Paul Rice, Kansas
City manager, and Rick Zethro. assistant
Kansas City manager; Morris Sherman,
Seattle manager, and Jack Micheletti. Denver
manager.
to:
THE laifl
ONE PAGE, ONE ISSUE WORTH $33!
I've jusf rood "How to Write on Ad"
in PIPELINE, Issue '8'. Just what I
learned from this one page is worth
$33. I mean it!—Steve Modvc, Pcnn.
icTp
ir-
3
YOU SHOULD READ: "My Fothcr is Happy
to Write on Ad" .
Tips & Tricks" . . . "How to Control Little
Brats" . . . "Thousonds of Postal Employees
Can't Read" . . . "How to Distribute Heralds"
. . . "The Atlanta Research Job" . . . 'The
Butcher Answers the Mail"—and more!
LIFIPEUIE
PKHCW 9000 SUNSET STRIP
HOLirWOOO. CA. 90O69 • 213 - 2744900
BOXOFHCE :: August 30. 1971

'
>>'/
expect Canusa to Acquire
William Thompson Int'l
BUFFALO — tiinusa Holdings. Lid.
(I)elawiire) (OTC). diversified Canadian-
American holding company, has signed a
memorandum of agreement, giving Canusa
the right to acquire wiihin 90 days, 100
per cent of William Thompson Internation-
.il. Inc., a privately owned Hollywoodba.sed
distributor of full-length motion piclure
features, and its three subsidiaries.
William Thompson Productions. Inc., Westview
Mortuary and Universal Casket Co.
The proposed purchase involves an undisclosed
amount of cash and stock.
In announcing the agreement, which must
be approved by the boards of directors of
both companies and calls for the fulfillment
of certain pre-conditions. Canusa
president and chief executive officer Edward
H. Miller jr. noted that Thompson
is the owner of the distribution rights of
"The lender Warrior." a general-audience
family film in which Canusa already owns
a six per cent distributor's interest. The
film has been playing in the South since
March.
Thompson Productions, in association
with K-Calb Productions, has completed
an additional film as well, Miller said. "The
Bus Is Coming," about a black Vietnam
veteran, is scheduled to premiere in Detroit
on September 29.
Thompson's third production, made in
association with North-West Films, Inc..
"Return to the High Country," is a G-rated
family feature and is expected to premiere
in Oregon by the end of the year.
'Evel Knievel' Multiple Runs
Begin in Three Areas
HOLLYWOOD—"Fvel Knievel." drama
based on the legendary exploits of the daredevil
performer, began multiple engagements
in Kansas City. Pittsburgh and the
Seattle-Tacoma area Wednesday (25), it was
announced by Jules Gerelick, general sales
manager of the Fanfare Corp.
Joe Solomon served as executive producer
of "Evel Knievel." which stars George Hamilton
and Sue Lyon.
Vou can now CUT YOUR
CARBON COSTS with topquality
LASER-LITES and
still get all of the advantages
of local servicing and
supplies through your favorite
dealer.
GET THE LASER-LITE FACTS NOW! Call your local
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ATTENTION: MR. DEALER-Contact
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MOTION PICTURES RATED
BY THE CODE & RATING
ADMINISTRATION
The followmg feature-length motion pictures
have been reviewed and rated by the
Code and Rating Administration pursuant
to the Motion Picture Code and Rating
Program.
Tltl« Dlitributor Kotlng
Aggie (Porta Films) fx)
Doomsday Voyage (Cal-Tex)
[r]
Head On (Leon Films)
GP
Honky (Jack H. Harris) [r]
Imago (Emerson)
[r]
Indian Paint (Crown Intl.)
[g]
Jesse James (reissue) (20th-Fox) GP
Joe Hill (Paramount)
Medicine Ball Caravan (WB)
Watch Out for the Bummer
(Leon Films)
What Became of Jack and Jill?
(Palomar)
Wild Rebels (Crown)
CODE AND RATING APPEALS BOARD
Title
Disposition
GLEN AND RANDA Rating Upheld
"Glen and Randa
Go fo tine City")
GP
[r]
[r]
GP
Explanation: This film was rated X by the Code ond
Rating Administration (Bulletin No. 104). After hearing
an appeal by the film's distributor, UMC Pictures,
the Code and Rating Appeals Board voted to sustain
the Code ond Roting Administration's decision placing
the film in the X category.
[r]
Fred Goldberg Heads VCI's
Convention Publicity
NEW YORK — Fred Goldberg, vicepresident
of United Artists, will serve as
chairman of the publicity committee for
the 45th Annual Variety Clubs International
Convention in April, it was announced by
Frank Yablans and Steve Ross, general convention
chairmen.
Nat Lefkowitz has accepted the chairmanship
of the entertainment committee for
the VCI convention. Lefkowitz is president
of the William Morris Agency.
Shlyen-Penner Betrothal
NEWPORT NEWS. VA.—Major (retired)
and Mrs. Elwood G. Penner of Newport
News announce the engagement of their
daughter Dorothy Jane Penner to Sanford
Davidson Shiyen. son of Mr. and Mrs. Jesse
Shlyen of Kansas City. A winter wedding is
planned. Miss Penner graduated from
/nchburg (Va.) College with a bachelor of
arts degree and is now teaching in the Newport
News school system. Shlyen recently
completed military service as an Air Force
captain, stationed at Langley Air Base. Norfolk,
Va.. and previously served in Vietnam
and Japan. He was graduated from the University
of Missouri at Columbia with a
bachelor of arts degree in radio, television
and filmmaking. He has accepted a position
with the Panasonic Corp. in New York City.
His father. Jesse, is managing editor of
BOXOFFICE.
LETTERS
An Inspired Showman
I have your letter dated June 2.5, 1971,
and the very lovely certificate and 1 wish
to express my deep appreciation for this
honor. This award makes one want to attempt
to do more. I have it hanging in the
theatre lobby so that all may witness it
and I have had many comments.
I am enclosing our check in the amount
of $5.25 for the extra copies of your wonderful
writeup that was made and 1 wish
you to know that copies of this went to
the Navy Department, the recruiting division
of the Navy, our two senators and
the member of the House of Representatives,
to Mrs. Dwight Eisenhower, a very
personal friend, to the Secretary of the
Navy and to the fleet submarine division.
To witness this, 1 have received the second
award from the Navy, a beautiful plaque
mounted on walnut wood and an additional
writeup in the Navy's recruiting magazine.
I am enclosing a photo of the award sent
me and a copy of the Navy publication.
I have been deeply moved by all of this
notoriety and it
has repaid me for the hours
spent in getting it all together.
I am also enclosing for your review
photos of a few other things that we have
done in an attempt to get patrons to come
into our theatre and sometimes one gets
pretty down-hearted in this present theatre
slump.
Thank you again for this award.
DEAN D. WILSON
Manager,
New Spencer Theatre,
Spencer, Iowa
And We Thank You!
I am reluctant to say farewell to Boxoffice.
This publication has been a source
of great pleasure and information for many
years.
Having been away from exhibition since
1955, my ties with the industry have slowly
dis.solved, and I find so little in the news
that I can identify with. The 20 years I
spent as an exhibitor were the most rewarding
of my life, and I shall cherish the
memories of these years until the "finis"!
May BoxoFFK E go on and on and continue
to be a helping hand to all present and
future exhibitors and to others associated
with your wonderful industry.
Sincerely, I thank you.
Corpus Christi,
Texas
Film Title Changes
R. W. HENDRICK
"Who Slew Auntie Roo?" is the new title
of AIP's "Gingerbread House," which stars
Shelley Winters, Mark Lester and Sir Ralph
Richardson.
"No Angels, No Heroes," formerly titled
"Patch of Green." has been set as the final
title, announced Sol Fried, president of
Capital Productions, Hollywood based production-distribution
organization which will
produce and release the film.
BOXOFHCE :: August 30, 1971

. . Warner
. . The
. . Hal
. . Producer
. .
. . Otto
^oUefUfowt ^efaont
George Scott to Star, Direct
'Rage' for Release by WB
Academy Award-winning actor George
C. Scott has been signed to both star in and
direct "Rage," Fred Weintraub Family Production
for Warner Bros., it was announced
by Richard D. Zanuck, senior executive
vice-president of WB. "Rage," the story of
association with Max Rosenberg and Milton
.Subotsky's Amicus Productions. Freddie
French will direct, with Paul Thompson,
production supervisor for Metromedia, and
with Fries as executive producer. The second
Metromedia film, "Catch My Soul,"
has been optioned by Fries to be shot in
Mexico or Spain based on a stage play
by Jack Good . Bros, has announced
that it will release two Europeanmade
films, "Dracula Chelsea 72," from
Michael Carreras, directed by Alan Gibron,
produced by Danton J. Rissner and starring
Christopher Lee and Peter Cushing, and
"Louise," starring Jeanne Moreau in the
drama of an older woman who falls in love
with a young boy. Alexandre Mnouchkine
and George Dancigers will produce with
filming to start this fall in France.
Schaflner. Naar to Develop
Wellman Outlaw Novel
Franklin J. Schaffner, Oscar-winning director,
and producer Joseph T. Naar have
formed a partnership to develop a film
based on Paul Wellman's novel, "A Dynasty
of Western Outlaws," for Columbia, it
was announced by Peter Guber, Columbia
vice-president. The picture, to be directed
by Schaffner, traces the reign of lawlessness
from Jesse James to Pretty Boy Floyd,
from the days of bank robbery via horse
and six-shooter to the days of automobiles
and sub-machine guns . screen rights
to "The Black Disciple" have been purchased
by Sol Fried, president of Capital
Productions from author Khalil N. B. Bezallel
and is .scheduled for release on Capital's
winter of 1972 slate as a flagship hardticket
attraction. With pre-production to
start next month, "The Black Disciple"
parallels the lives Christ and modern
of a
Negro leader, running tandem progressively,
one ancient and one modern. Fried purchased
the rights from Bezallel, who has
been associated with Noel Coward and
whose screenplay. "The Noble Rage," is set
for production, with Dorothy Malone as the
lead. Fried said he found the story historically
accurate, scripturally correct and dra-
By SYD CASSYD
matically intriguing and that the budget will
run close to $4 million.
Lorimar Productions Buys
Eliza McCormack Novel
"Would You Believe Love'.'" a first novel
by Eliza McCormack which was both a
Book of the Month and a Book Club selec-
tion, has been purchased by Lorimar Productions
a man's revenge against the army for the
destruction of his land and the death of his
for motion picture production,
An president Lee Rich announced. unusual
son, is an original story by Philip Friedman
and Dan Kieinman and is planned for an
love story, this is the fourth major book acquisition
by Lorimar this year. Eariier purchases,
October 20 starting date . . . Metromedia
currently being readied, are "Farra-
has made a deal with Cinerama Releasing
for release of its first film, "Tales From the
gan's Retreat." for which Ring Lardner jr.
Crypt." Charles W. Fries, executive vicepresident
is writing the script; "Viper Three," by Walter
Wager, and "The Tamarind Seed," by
in charge of production for the
Evelyn Anthony Marvin
firm, will produce the picture in England in
BOXOmCE ;: August 30, 1971
Schwartz pacted James Frawley to direct
his forthcoming 20th-Fox production,
"Dime Box," set for filming November 15
with Dennis Hopper directing. Frawley
currently is winding post-production on
"Welcome Home, Soldier Boys," also for
Producer David Lange and
20th-Fox . . .
director Alan Pakula begin shooting "The
Widower" in London at the end of the
month, with Maggie Smith and Timothy
Bottoms starred. Tom Pevsner is associate
producer. Alvin Sargent wrote the script
and Geoffrey Unsworth will handle cinematography
. Wallis, currently completing
Universal's "Mary, Queen of Scots"
on location in France, has set an early September
starting date on his next for Universal,
"The Public Eye," to star Mia Farrow
and Topol under the direction of Sir
Carol Reed.
Doubledoy Publisher Enters
Industry With Tarallel'
Doubleday, one of the world's largest
book publishers, is entering the motion picture
field, with its initial venture to be "The
Parallel View," based on a book by Loren
Singer. The suspense drama, with political
overtones, will be produced and directed by
Michael Ritchie from a Lorenzo .Semple jr.
screenplay . . . Louis Bellson and Hal B.
Belter have set a co-production deal on
Bellson's original musical film, "Wonderful
World of Music." It will be produced by
Belfer's new Hal B. Belter Creative Services.
Previously, Belfer acquired "Aces Up,"
aviation feature, and "This Is Japan," to
be co-produced with LeRoy Prinz . . .
Producer Michael Klinger plans to film the
Michael Caine starrer, "Scandal," this fall
in London, Paris and Rome. Mike Hodges,
who wrote the original screenplay, will direct
the film . . . Arnold Schulman has been
signed by Lawrence Turman to write the
screenplay of "Karate Is a Thing of the
Spirit," the novel by Harry Crews which
will be directed by Turman under his new
three-picture pact with Warner Bros .
Earl Hammer has been signed to write the
screenplay for the E. B. White fantasy
classic, "Charlotte's Web," fully animated
theatrical film which Hanna-Barbera Productions
is co-producing with Sagittarius
Productions, it was announced jointly by
William Hanna, Joseph Barbcra and Henry
S. White, Sagittarius president. Paramount
will release the feature, set to roll in October
with Edgar M. Bronfman as executive producer.
Sign Stephen Boyd to Star
In The Manipulators'
Stephen Boyd will star for producer Stanley
Norman in "The Manipulators," which
rolls this month with Sylva Koscina and
Michael Kirner co-starred . Preminger
has added Nancy R. Pollock, Broadway
actress, and Doris Roberts and Clarice
Taylor to co-starring roles in his film,
"Such Good Friends," the black comedy
currently filming on locations in New York.
The picture is a Paramount release, and is
based on Lois Gould's novel . . . Rosemary
Murphy was to leave her leading role in
the Broadway hit, "Butterflies Are Free,"
at mid-month to star with Cliff Robertson
in the Robert Fryer-James Cresson production,
"Ace Eli and Rodger of the Skies,"
for 20th-Fox. In the picture, now filming
in Kansas, Miss Murphy will portray a farm
woman in the mid-192()s. The film, also
starring Pamela Franklin, concerns a Worid
War I ace who cannot adjust to the pressures
of peacetime existence and his relationship
with his 12-year-old son . . . Meantime,
producer Mike Frankovich who plans
to start filming the stageplay. "Butterflies
Are Free," on .September 27. has signed
Eileen Heckart to re-create her stage role
as the mother of the blind boy in the
comedy. Ihe picture will be directed by
Milton Kalsclas, who directed the stage hit.
Diana Muldaur to Co-Star
In 20th-Fox's 'The Other'
Producers Robert Mulligan and Thomas
Tryon signed stage, motion picture and television
actress Diana Muldaur for an important
co-starring role in their forthcoming
20th-Fox production, "The Other," joining
the previously announced Uta Hagen.
who makes her film debut in the starring
role. Production will begin in mid-September
on location in Murphys. Calif., with
Mulligan directing from Tryon's adaptation
of his own best-selling novel, currently
number two on the nation's book charts . . .
Renee Lipin was selected by writer-producer-director
Ernest Lehman to portray
Hannah, sister of Richard Benjamin who
title stars in the role in "Portnoy's Complaint."
Chenault production for WB.
Karen Black and Lee Grant co-star in the
filmization of Philip Roth's novel . . . Michael
Murphy, who appeared as the egocentric
private eye in "Brewster McCloud"
and more recently in "McCabe & Mrs.
Miller," for WB. returns to that lot for
the role of Mr. Smith, a man with secret
papers, in "What's Up. Doc'.'" The picture,
to be produced and directed by Peter
Bogdanovich, with Barbra Streisand and
Ryan O'Neal starred, is shooting on location
in San Francisco.

BOXOFFICE BAROMETER
This chart records the performance of current ottractions in the opening week of ffieir first runs m
the 20 key cities checked. Pictures with fewer than five engagements ore not listed. As new runs
is ore reported, ratings ore odded and averages revised. Computation in terms of percentage in
relation to normol grosses os determined by the thcotre managers. With 100 per cent as "normal,"
the figures show the gross ratings obove or below that mark. (Asterisk * denotes combination bills.)
Abominable Dr. Phibos, The (AIP)

More Than 200 Atlend
NY Varieiy Golf Meet
NHW YORK.—The Ihird anniuil Varicly
Club of New York. Golf Tournament drew
more than 200 industryites to the WingeJ
Foot Golf Club in Mamaroneck Tuesday
(17). Co-chairmen of the tournament were
Don Gillin, Phil Isaacs and John Burlinson,
with a working committee including Charles
Alicoate, Herb Berg and Jerry Sunshine.
Winner of the trophy for low gross was
Roger Whyman. with Charles Alicoate as
runner-up. Low net winner was Martin
Levinc. with Fred Coller as runner-up.
Arkie Trento won the driving competition
and Al Levy took the nearest-to-the-pin contest.
Foursome winners received a stereotape
cassette recorder, with foursome runners-up
getting prizes donated by Eastman
Kodak.
Harry Kosiner, vice-president of National
Screen Service and a nongolfcr, won the
final door prize, a set of matched professional
golf clubs. He insisted upon returning
the clubs to the Variety Club, asking that
they be auctioned off. Gillin conducted a
spirited bidding session, resulting in more
than $300 being raised for Variety. Raffle
prizes, three sets of golf clubs and a stereotape
deck, went to Stuart Cahn, W. Starrett.
Danny Cohen and Ernie Sands.
Prizes for the tournament were donated
by ABC Consolidated Corp., Ogden Foods,
Ackerman Enterprises. Allied Artists. Altec
Service, AIP, Associated Independent Theatres,
Audubon Films, Avco Embassy,
Bonded Film Service, Brandt Theatres,
Broadway Premieres, Cambist Films, Cannon
Releasing, Century Theatres, Chemical
Bank, Cinema Center. Cinema Circuit. Cinerama
Releasing. Columbia Pictures and
Curtis Books.
Also Diener, Hauser, Greenthal; Eastman
Kodak, Fabcrge, Fabian Theatres, GSF Productions.
General Cinema, Gilliams &
Rubin, Don Gillin, Joe Hornstein, Jarrett
Press, JER Pictures, Lesser Theatres. Loews,
MCA-Universal, Motion Picture Advertising.
National General Pictures, National
General Theatres, National Screen Service
and Network Cinema.
Others were Paramount Pictures, Princess
Marcella Borghe.se, Prudential Film Delivery,
RKO-Stanley Warner, Radio City,
Shore Theatres, Technikote, Terrytoons.
Town & Country Theatres, Trans-Lux The-
Theatres. Union Carbide, United Artist.s
Corp.. United Artists Theatres, Don Velde,
Warner Bros, and Winik Films.
Morris Goldschlager Now
With New York Law Firm
NEW YORK— Morris Goldschlager has
become associated with the law firm of
Sargoy, Stein & Hanft, it was announced
by Burton H. Hanft, Esq.
Goldschlager formerly was vice-president
and director of legal affairs for Filmways.
Prior to that, he was general attorney for
theatres, real estate and motion pictures for
American Broadcasting Cos.
RKO-Stanley Warner Sells
Theatre in Washington
WASHINGTON, DC—The RKO-Stan-
Icy Warner Theatre, built in 1924 and purchased
in 19.14 by the Stanley Warner circuit,
was sold Thursday (19) to the l.^lh
Street Associates. Attorneys from the RKO-
SW New York home office negotiated the
sale.
It is uncertain as to what disposition will
be made of the former major first-run film
house, located at 13th and E streets, NW.
However, since "Hello, Dolly!" premiered
there in 1968, the theatre has seemed to rely
heavily on R-rated features or reissues. "Dr.
No" and "From Russia With Love" were
the attractions showing on the closing night.
Tuesday (17).
Building manager Tom Sullivan will remain
a couple of months longer until the
Carey Winston Realty Co. can take over as
managing agents for the new owners. The
RKO-SW district manager, a 39-year-old
career official with the SW group, has
moved his office from the Warner Theatre
Building to the RKO-SW Avalon Theatre
Building. His same duites will continue, as
well as those duties, unaffected by the sale,
of Emanuel Costolo and Tony Renaldi,
manager and assistant manager of Avalon I
and II.
Jerry Baker is RKO-SW division manager.
Ten Washington area theatres remain
under Baker's supervision: Keith's; Uptown;
Avalon I and II; Bailey's Cross Roads;
Virginia Cinema VII; Colonial and Maryland
theatres, Hagerstown, Md.; State, Lexington,
Va.; Dixie, Staunton, Va., and the
Virginia Theatre, Harrisonburg, Va.
Shah Duranni, who has assisted with the
management of the Warner, has been named
district manager for Showcase Theatres'
northern Virginia theatres and is headquartered
in the Fairfax Circle Theatre, Fairfax,
Va.
Trans-Lux Has $163,202
Second Quarter Earnings
NEW YORK—Gross revenues and net
income from operations of Trans-Lux Corp.
for the quarter and six months ended June
30 were below the record highs of a year
earlier, Richard Brandt, president, reported.
Net income from operations for the six
months ended June 30,1971, amounted to
$343,013 or 18 cents per share on the
2.242,372 shares of stock outstanding after
the two-for-one stock split of May 28. Net
operating income for the previous year's
comparable period was $618,605 or 30
cents per share, calculated on the same
basis. Gross revenues for the six months
of 1971 were $5,960,828, as against $6,-
409,5 1 1 a year ago.
•Second quarter 1971 net operating income
of $163,202 or nine cents per share,
compared with $290,950 or 14 cents per
share for the like quarter of 1970. Gross
revenues were $2,850,098 as against $3,-
241,021 a year earlier.
"The Todd Killings" is the new title for
National General's "Skipper."
General Cinema Plans
3 Buffalo Area Duos
BUEKAI.O-General Cinema Corp. will
build at least three twin theatres in suburbs
of this city in the next two years, according
to .Seymour H. Evans, director of public
relations, who declares his corporation plans
to construct theatres in the Eastern Hills
Shopping Mall on Transit Road, between
Sheridan Drive and Main Street in Clarence;
the Thruway Plaza on Harlem Road at
Walden Avenue in Cheektowaga, and in
Wheatfield Plaza, William Road, between
Niagara Falls Boulevard and River Road,
town of Wheatfield.
General Cinema, according to Evans, also
is considering construction of another twin
near its Boulevard Mall cinemas at Maple
Road and Alberta Drive in Amherst.
Each new house will seat 500 and 600 in
the respective screening areas. Projection
will
be automated and construction style will
be similar to that of Boulevard Mall cinemas,
featuring a shared lobby and concession
lobby between the two auditoriums,
high-fidelity sound equipment, air-conditioning
and picture-window screens.
Eastern Hills Cinema I and 11 will open
about Thanksgiving, the houses on the Thruway
Plaza will open some time in 1972 and
the Wheatfield theatres in
'73.
Architect for all theatres is William Riseman
& Associates of Boston. The contractor
for the Eastern Hills twin is DeBartolo of
Ohio.
The General Cinema tilm booking policy
is to avoid X-ratcd movies, unless they have
"artistic or social value," Evans noted. The
additional theatres in the Buffalo area will
enable General Cinema to play the same
film in several different houses and the total
number of first-run films the corporation
books for the area will increase. GCC's interest
in opening new theatres in this area
reflects its profit experience— its houses
have done well in Buffalo.
Complete Filming in NY
Of 20th-Fox's 'Hot Rock'
NEW YORK—"Hot Rock." :oih Century-Fox's
comedy-misadventure about a
quartet of master thieves in quest of an
elusive gem, concluded its filming Friday
(20) in New York.
Robert Redford, George Segal, Zero
Mostel, Ron Leibman, Paul Sand and
Moses Gunn are starred in the film which
was directed by Peter Yates. Academy
Award-winner William Goldman wrote the
screenplay, based on the best-selling novel
by Donald E. Westlake.
"Hot Rock" was filmed entirely in the
New York metropolitan area, utilizing locations
in the midtown, Washington Heights
and Greenwich Village sections of Manhattan,
Riverdale in the Bronx and Maspeth in
Queens, as well as the Brooklyn Museum
and the Nassau County Jail in East Meadow,
L.I.
"Hot Rock" is a Hal Landers-Bobby Roberts
production filmed in Pana vision and
De Lu.xe Color.
BOXOFHCE :: August 30, 1971
E-1

Christo
—
.
. . They
Love-In '72' Powers Way to Second
Week 630 in NY; Knowledge No. 1
NKW ^ORK— lor ihc sccotul Mraighl
week, the top two first-run grossers were
neek-;md-neek: Carnal Knowledge" displayed
its staying power with a 660 gross
in its eighth Cinema I stanza and "I.ove-ln
"72" earned a 630 for the second week at
Rialto II. In third position was the sock
roek documenlar\ '.Soul to .Soul." rolling up
a soulful 4.^5 in the opening round at the
DeMillc.
"The Go-Betwcen" was fourth. -410 in
the fourth frame at 6Sth .Street Playhouse.
Two newcomers were in fifth and sixth
spots: "The Marriage of a Young Stockbroker."
310 at the Sutton, and the sex
comedy "Cry Uncle." earning an average
of 29.S at the Kips Bav (210) and New Embassy
(380).
(Averogc Is 100)
Baronet The Touch (CRC). 6th wk 190
Beekmon—The Hired Hand (Univ). 2nd wk 60
Cornegie (Sperling) Hall Cmcmo— Moke o Foce 50
wk
Cine
Cinema
The Omega Man
Carnal Knowledge
.V E 2nd wk
Emb), 8th
1
200
660
Cinema 57 Adrift MPO), ..185
Renclc.-^ 7th wk. i;
Cntcncn— The Brotherhood of Satan (Col)
3rd wk
DeMille — CRC)
90
435
Soul to Soul
59th Street Twins Johnny Got His Gun
(Cinemation), 3rd wk 155
Fine Arts—The Devils (WB), 6th wk 200
Forum Next! (Moron), 2nd wk 75
Kips Boy Cry Uncle (Cambist) 210
Lincoln Art The Clowns (Levitt-Pickmon),
10th wk 70
Little Carnegie— Deoth Venice (WB), 10th 120
in wk.
Murray Hill On Any Sunday (Cinema 5),
New Embassy Cry Uncle (Combist)
Orpheum The Love Machine (Col), 3rd wk
Paramount The Hellstrom Chronicle (Cinema 5,)
Paris Deep End (Pora), 2nd wk
'
Penttiouse Touch Me (Fortune Films), 2nd
Plaza Wolkobout (20th-Fox), Bth wk.
Radio City Music Hall—The Red Tent (Para!
Rialto I (AlP)
Riolto II Love-ln '72 (Mishkin), 2nd wk
68th Street Playhouse The Go-Between
72nd Street Playhouse Shaft (MGM), 8th wl
Stote I—The Omega Man (WB), 2nd wk. .
State II The Love Machine (Col), 3rd wk.
Sutton The Morrioge of a Young Stockbroker
(20th-FQx)
Tower East Romonce of a Horsethief (AA)
World— All About Sex of All Nations
"Soul to Soul' Solid 175
Opening Week in Buffalo
BUFFALO— -.Sou! to Soul." rock musical,
burst upon the first-run scene here with
a resounding 175 — one of this .summer's
better percentages and 40 points higher
than anything else recorded in Buffalo in
aioHd!
EXHIBITORS!
IN HONOLULU...
BEST ON WAIKIKI
BEACH!
(Call your Travel Agent)
THE
INDUSTRY'S
"OWN"
^ ^ ^ ^
M^MB/I
^^"^^^''^^
• ledge
Emh!.
Colvm The Light of the Edge of the
World ,NGI' 120
Granoda McCobc .125
& Mrs. Miller (WB), 3rd wk.
Kensington—
Penthouse—The
Two-Lone Blacktop (Univ) 100
Omega Man (WB) 120
Teck— Soul to Soul CRC) 175
Orioles Lure Away Theatre
Patrons in Baltimore
B.ALTIMORE—.Attendance was up at the
Orioles baseball games, down at the city's
first-run theatres. In such a situation, then.
it wasn't too surprising that a mild 150
should be the week's peak film grossing
percentage. Sharing 150 were "Lawman."
"10 Riilington Place," "Scandalous John"
and "Who Is Harry Kellerman?", all in
holdover weeks. "The Love Machine." the
week's only new feature, managed only a
below-average 90 at four theatres.
Boulevard— Willord (CRC), 2nd wk 80
Cinemo II, Paramount Lawman (UA), 150
4th wk.
90
Four theatres The Love Machine (Col)
Ployhouse 10 Riilington Place (Col), 2nd 150
wk ..
Senator Summer of '42 (WB), 10th wk 110
Towson Scandalous John (BV), 4th wk ISO
Westyiew Who Horry Kellerman?
II Is
(NGP), 3rd wk 150
Top-Flight Author Blasts
Quality of Mod Writing
BALTIMORH — Marya Mannes. wh 3
holds the George Polk Memorial Award for
magazine writing, in an article appearing in
the Baltimore Morning Sun Wednesday (4).
stated: "You will notice that the word 'love'
is rarely used without the word 'make.' except
by Erich Segal and men of the cloth
invoking the deity. The young, of course,
use the word love copiously, so long as it
applies to their own age and life-style. Love
for humanity, in the sense of giving up a
.
bus seat for an old lady with a cane, is
something else.
"So what we have been given, in movies.
is a continuous flesh parade are
not even 'making love" so much as making
each other, a public display for private gain
which has nothing to do with real love between
two human beings.
"This doubtless satisfies the peeping toms
and vicarious se.x-seekers but it leaves a
great majority of us, I suspect, cheated of
emotion, meaning and of beauty. This may
this report week. "Shaft," thanks to a 135
be the prevailing reason why sex shows are
fourth week at the Buffalo Theatre, ranked
No. 1, ten points ahead of No. 3 "McCabe
apparently on the downgrade, even in t'ae
& Mrs. .Miller," third week at the Granada.
Bockstage— Blue Water, White Deoth
calculations of the film producers and play
backers who have reaped tidy fortunes from
what originally was a healthy release, a
(NGP), 6th wk 100
Buffalo Shaft (MGM), 135
4th wk freedom at long last from puritan strictures
which have warped more lives than they
ever ennobled.
"It is. for that matter, not the young who
Iced on pornography as much as the over-
40 population. A visit to any cf the seed er
movie houses in the bigger cities will show
you a preponderance of older c tzens. chiefly
male, mostly alone, sitting in the din
rows watching what they have missed all
their lives.
"Gone are the subtle signals of love which
in former films and plays conveyed both
p.ission and eroticism in the way two people
looked at each other, by their tone of
voice, by the touch of a hand on an arm
or fingers on a face. In one of the most
heart-rending love stories in film history,
the British 'Brief Encounter,' the two middle-aged
lovers never lay in each other's
arms at all. Both married to decent and
loving mates, they knew that once wholly
joined, they would wreak irrevocable harm
on other lives.
"In a sense, moreover, instant gratification—the
dominant philosophy cf the dty;
getting what you want now, whether it's
revolution, sex or escape—works against
love as well as eroticism. Anticipation and
even delay can be aphrodisiac, while instant
iissessibility. however pleasant for the moment,
can become routine.
"Hopefully, a new breed of writers and
filmmakers will restore love—and us."
'Miss Ghost America' Is
Selected in New York
NEW YORK—The regional finals of
MGM's national search for Miss Ghost
America, in conjunction with the upcoming
release of MGM's new film "Night of Dark
Shadows." took place at Palisades Amusement
Park Saturday afternoon (28).
Contestants between the ages of 18 and
25 were judged solely on the entrant's conception
of what Miss Ghost America should
look like and her photogenic qualities. The
winner was crowned by John Karlen. star of
the soon-to-be-released motion picture
"Night of Dark Shadows."
The first-prize winner of the regional
tinals received an all-expense-paid trip to
Los Angeles, where she will compete in the
national Miss Ghost America contest, for an
appearance on ABC-TV's "The Dating
Game" and a second all-expense-paid trip
to California.
Utica Theatre Building
To Be Sold at Auction
UTICA. N.Y.—Slated to be sold at public
auction Wednesday (25) was the 258
Genesee St. Building and its separate parking
lot on Clark Street. Niagara Mohawk Power
Corp., which held the mortgage on the properties
allegedly foreclosed because of nonpayment,
according to a company official.
The building, formerly known as the Niagara-Mohawk
Building, houses Esquire
Theatres' Cinema One, Two and Three.
along with numerous business offices.
The parking lot foreclosure was against
the 258 Genesee Corp.. Esquire Theatres of
America and Howard Harmon and the State
Tax Commission and Bruno Illfelder.
SPECIAL TRAILERS
for
BACK-TO-SCHOOL *IATINEES
OR LABOR DAY
Write for Details
E-2 August 30. 1971

853-5150,
miMilH^i:lili iiv lli^
GREEN BERET'S MAMA!
He'll take his chopper and /
ram it down your throat!
X
.1i
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^CHROM
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"CHROME and HOT LEATHER" /
[LLIAM SMITH TONY YOUNG MICHAEL HAYNES fETER BROWN MARVIN GAYE,
MICHAEL STEARNS KATHYBAUMANN LARRfBISHOP^ n*. |GPl
Piodumd I
Story by M
1612 Market Strcfl
PhilodclphK), Po 19103
rrl«: aiS) S68 6684
1217 H Si, NW.
Woihingfon, D C 2C^
Tel. (202) 147 2441
4154
f ifttbur«ti, Po 15219
Tele (212) 281 1630
ATlontK I 1630
(lOON TAI
NAL Release
BUFFALO-ALBANY
Minna G. Zockam
a
I
310 DeloMire Ave
I, N.Y. 14202
Tele ? I ,

d RO AD\N AY
QLORIA SW ANSON v\j:, hoMcss .it .1
parly honoring the pcrsonahties of the
movie musicals Thursday (26) at Theatre
SO St. Marks. The glamorous atmosphere
of Hollywood's past was re-created with
all the trappings: Klieg lights, footprints in
cement and ushers in Ro.xy-style uniforms.
Clips from top movie musicals were shown,
as well as song sequences from Miss Swanson's
"The Trespasser" (1929). "Perfect
Undertaking" (1933) and -Music in ihc
Air" (I934V
Theatre 80 St. Marks, also called the
Movie Musical, is being operated hy Arthur
Whitelaw and Howard Otway and is devoted
exclusively to musicals. The current schedule
consists of: Monday (30) and September
1. "50 Million Frenchmen" (1931)
and "Wonder Bar" ( 1934). Jolson: September
2-4, "Night and Day" (1946) and
"Rhapsody in Blue" (1945). a tribute to
.Alexis Smith: .September 5-8, "Dancing
I.adv" (1933) and "Easter Parade" (1948):
.September 9-11, "Cabin in the Sky" (1943)
and "Hallelujah" (1929); September 12-15,
"Were Not Dressing" (1934) and ".She
Done Him Wrong" (1933); September 16-
18, "Under the Roofs of Paris" (1930)
and "Le Million" (1931); September 19-
22, "Dames" (1934) and "The Jazz Singer"
(1927), Jolson: .September 23-25, Judy
Garland in "Meet Me in St. Louis" (1944)
and "For Me and My Gal" (1942): September
26-29, Chevalier and MacDonald in
"Love Me Tonight" (1932) and "The Love
Parade" (1929); .September 30-October 2,
"The Phantom President" (1932), George
M. Cohan, and "Yankee Doodle Dandy"
(1942), and October 3-6, "The Broadway
Melody" (1929) and "Broadway Melody
ol 1940."
•
Puiamount put out a call to hearse drivers
to be on hand Friday (27) at noon for
the opening of "Let's Scare Jessica to
Death" at the Criterion. Free passes to the
movie, which uses a hearse as a prop, were
distributed and $100 was awarded to the
driver of the most uniquely decorated
hearse. Judges included "Jessica's" producer,
Charles B. Moss jr.. and WABC
Radio disc jockey Bruce Morrow. An
organist supplied dirge music for the occasion.
•
Harold Rand & Co. has relocated its
offices to 730 Fifth Ave., where it is sharing
quarters with Gemini Pictures International.
New zip code is 10019 and the
phone number is 586-5030.
Joy Manhoff, a former assistant to Mayor
John Lindsay, was married to David V.
Picker Friday (20) at Brewster, N.Y. The
new Mrs. Picker headed the New York
Film Production Office. Picker, president
and chief operating officer of United Artists,
also is chairman of the Anti-Defamation
League Appeal's Motion Picture and
Amusement Division. He has called an
organization meeting for September 16 in
the Tower Suite of the Time-Life Bldg. to
plan ihc divi.sions annual Imuhron this
tall.
Producers William L. Snyder and John
Kemeny returned to New York from Israel,
following two weeks of location scouting
for the upcoming filming of "The Shattered
Silence." Kemeny continued to his home
base in Montreal. The movie, based on the
hest-selling novel about Israeli master spy
HIi Cohen, is now scheduled to begin shooting
early in 1972.
•
Raoul Coiitard was in town for the Sunday
(22) debut of "Hoa-Binh" at the Lincoln
Art Theatre. Known for his cinematography
on the films of Godard, Truffaut.
Demy and Costa Gavras, Coutard makes
his directorial bow with the new picture.
•
The Paramount short "Sentinels of Silence,"
narrated by Orson Welles, did not
open with "Deep End" at the Paris Tuesday
(10), it was learned. Since the theatre,
part of the Rugoff circuit, has a policy of
not showing travelogs, "Revolution for Two"
has been substituted.
•
"The New Centurions" has marked its
26th week on the New York Times' bestseller
list. A first novel by Joseph Wambaugh.
a Los Angeles police sergeant who
wrote about the department. "The New
Centurions" will be filmed in Hollywood
.starting next month by Winkler-Chartoff
Productions for Columbia release.
•
Byron .Shapiro, Columbia Pictures' Western
division manager, arrived from Los
Angeles for meetings with Norman Jackter,
vice-president in charge of domestic distribution,
and Milt Goodman, vice-president
and general sales manager. Discussions
centered on current product and the schedule
of important releases through next
Easter. In coming weeks, each of Columbia's
division managers will attend several
home office conferences.
•
Howard W. Koch has come to town from
Hollywood to prepare "The La.'it of the
Red Hot Lovers" for filming here. Shooting
begins in early October on the Neil
Simon comedy, with Alan Arkin as star and
Gene Saks directing for producer Koch.
Two other Koch-Simon files are the current
"Plaza Suite" and "Star Spangled
Girl," the latter in post-production.
•
"See No Evil," starring Mia Farrow,
breaks Paramount's chain of films at the
Radio City Music Hall September 2. The
accompanying revue, "It's in Your Stars," is
being produced by John H. Jackson, who
is a vice-president and the director of stage
operations for the Music Hall. He joined
the "Showplace of the Nation" in 1943 as a
member of the Glee Club.
Radley Metzger, president of Audubon
Films, will be in London and Rome for
several weeks of conferences on newly acquired
Audubon product.
•
"A Gunfight." the Johnny Cash-Kirk
Douglas western starrer, debuted Wednesilay
(25) at RKO and Paramount presentation
showcase theatres. Also showcasing
that day was Walt Disney's "Pinocchio"
(1940). which features the voice of the late
Cliff Edwards as Jiminy Cricket.
Showcases for September 1: Disney's
"The .$1,000,000 Duck," "Walkabout" (at
14 flagship theatres) and "Creatures the
World Forgot" (Columbia showcase presentation
theatres).
•
The Museum of Modern Art's film showings
were suspended, due to a workers'
strike over firings of half the staff. The
strike notwithstanding, the museum's next
film program, "Second Chance," was tentatively
scheduled for this week. The five
films, all of which had limited initial engagements,
are: Henning Carlsen's "Hunger"
(1966) September 3, John Frankenheimer's
"/ Walk the Line" (1970) September
4, Elio Petri's "We Still Kill the Old
Way" (1966) September 5, Gillo Pontecorvo's
"Burn!" (1970) .^tarring Marlon
Brando, September 6-7 and Melvin Van
Peebles "Watermelon Man" (1970), September
8.
•
Andrea Sue Jaffe,
daughter of Leo Jaffe,
president of Columbia Pictures Industries,
Inc., was married last weekend to Michael
Kevin Loomey in Worcester, Mass.
•
Funeral services for James Wl)il((rs, 70.
father of Richard Winters. Co/ifA&js Pictures
national publicity manager. v3kp held
Monday (23) at St. Bernard's Romaif Catholic
Church. Levittown, N.Y.
•
Richard Roundtree, star of MGM's
"Shaft," an e.\-athlete who conceived the
idea for setting up an American Athlete's
National Home to provide medical assistance
and a place of residence for less fortunate
athletes, with committee members
Roy Campanella and Buddy Young, revealed
the plan and a drawing of a proposed
$5,000,000 building at a press luncheon
at the Grenadier Restaurant in New
York City. Roundtree played football at
Southern Illinois University.
Nicholas DelVecchio Is
Upped by Kallet Circuit
ONEIDA. N.Y.—Nicholas F. DelVecchio
of Rome. N.Y., an employee of Oneidabased
Kallet Theatres since 1931, has been
promoted to district manager of the Rome-
Oneida area, it was announced by circuit
president Robert Kallet.
DelVecchio started in the motion picture
business in Rome, first as an usher at the
old Strand, later becoming doorman at the
Capitol Theatre. He managed the new
Strand from 1940 until military service during
World War II.
Later manager of the Capitol Theatre in
Rome, DelVecchio was employed by Paramount
Pictures during the filming of "The
Sterile Cuckoo" in this area.
E-4 BOXOFnCE :: August 30, 1971

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. U F F A LO
J)oiinis ()»lroM.sk\, projectionist at the
Wchric Drivc-ln. married Gail Morber.
c.ishjor at the same ozoner. Saturday (14)
in the North Presbyterian Church. Williamsvillc.
Dennis is the son of Ed Ostrowsky.
projectionist at the Hohday in Cheektowaga.
Following the wedding, a reception was held
at the Park Country Club. The couple is
honeymooning in Bermuda. Dennis' mother
Helen is cashier at the downtown Cinema.
His uncle Connie is operator at the Plaza
North and uncle Frank is projectionist at
the downtown Loews Teck. Apparently projection
is a family affair.
Dick Atlas, first assistant chief barker
and chairman of the Variety Club's bingo
committee, composed of Fran Ma.xwell.
Clint LaFlamme and Gert Maxwell, announces
that August wa'. the biggest month
in the history of the Tent 7 games in Banal
Hall. Every Wednesday S 1.000 in prizes are
awarded followers of the game and profits
go to worthy charity projects of Tent 7.
Mannie A. Brown, president of Frontier
Amusement. SO.S Pearl, is resting at his
daughter Shirley's home after a session in
General Hospital, where it was ascertained
he did not have to undergo an operation.
While Mannie is away. Ike Ehrlichman. Bill
Hebert and Gert Nigro are keeping things
humming at Frontier.
Ben Bush, Tent 7 chief barker, has called
Ihe first meeting of the crew for September
\i in the Variety Club headquarters, when
plans for an active fall season will be discussed.
Sidney J. Cohen, NATO of New York
president, is urging members planning to
attend the 1971 national convention October
25-28 at the Hotel Americana in New
York City to make reservations at once, as
a record registration is now under way.
Arthur Krolick, general manager, Martina
Theatres of Rochester, has a great lineup
of summertime attractions on the various
screens of the circuit . . . Herbert N. Slot
nick, president of Carrols Development
Corp.. says the company is now working
on a new twin in a big plaza on Transit road
near Lockport. A late September or early
October opening is planned has
begun on the new Countrywide theatre on
Grand Island and district manager Earl 1..
Hubbard jr. says it is hoped to open the
house Thanksgiving, Countrywide operates
the Granada on North Main Street here,
which plans to open the fall season with
Disney's ".Scandalous John."
The Mustang I>rive-In on Roschill Koad.
Fort Erie. Ont.. has made an arrangement
with the Times-Review through which,
when any resident's name appears in the
classified "Action Ads" of that paper, he
or she is awarded guest tickets to the ozoner
Bush. Variety Club chief barker,
and his wife Charlotte arc enjoying their
stay at
their summer home at Crystal Beach,
especially when entertaining their grandchildren.
Meanwhile, Ben is lining up some big
events for Tent 7 this fall.
James J. Hayes, permanent chairman of
the Variety Club's telethon, announces that
the big charity event has received a donation
of $1,477.16 from the Churchill Memorial
Fund . in the gang of
over 50 golf buffs on the Grand Island
course during the fourth annual Little Club
Open were Frank Arena, city manager of
Loews Theatres, and Jim Hayes, downtown
Cinema. Following the tournament, both returned
to the downtown Little Club to participate
in the steak dinner and the awarding
of prizes.
Family Policy Paying Off
For Al Wright's Theatres
BUFFALO— "Basically speaking, there
Alvin B. Wright
better." continued Sokolsky.
"Competition
for the dollar is high, so the smart exhibitor
takes the easy way out and books every
three other drive-ins. the Buffalo and the
East and West Twins, which Wright operates
through another circuit.
Rivals have maintained that there is no
profit in such a policy. But it has served
Wright so well that he is about to build four
more theatres on the Union Road site that
hold the two 8IH-seat Holidays. Designed to
seat .100 persons each, they are expected to
be in operation by Christmas and may even
he joined by another impressive project
Wright now has in the planning stage.
"As for Wright himself, he claims no unusual
insight or clairvoyance in his ability
to buck a seemingly unbuckabic tide. T
don't have any special gifts in this at all.'
he declared.
"Wright approached his booking policy
with a bit of reluctance. "I have never meant
to imply that we would never play an R or
an X film," he said. 'After all. never is a
long, long time. But what we have wanted
to do is deal with people on a family basis.
We have done everything we could to keep
our theatres and our Showcase Restaurant
on a family level. Much extra effort has
gone into that philosophy. At times we have
to—but we try not to—buy our product
blind." Wright said.
" 'We work closely with our theatres and
travel all over the country to get a look at
as many films as we can before we buy
them. I feel that there has been a lot of
crying about the lost movie audience. Yet.
to a very large degree, it is our fault that
they arc lost. Our business is one that goes
through cycles. Well, right now we seem
to have what I call a "freedom cycle" where
anything goes in speech and activity. Well,
obviously, there are people buying this. But
just as obviously, many are not and these
are the ones we have to reach."
"Wright believes that the creation of his
four new small theatres will aid that reach-
is a very simple formula to follow in motion
picture theatre operations
these days." said
ing process. 'There arc many
Bob
good films
.Sokolsky in the
course of an interview
with Alvin G. Wright,
are reluctant to book them because they
president, Holiday
only seem able to run one week. That is
Theatres Corp.. in the
not a very long time any more. By the time
Courier-Express.
someone decides to see t'lc picture it is already
gone. But with smaller theatres
"Money is tight, so
one
with
sits back and
smaller overheads these pictures can be
waits for things to get
booked for longer periods. That is another
reason why we are going ahead with our
available right now. in spite of everything
we might hear." said Wright. 'Sometimes we
building. Maybe wc are crazy to be doing
it but I like to think positively.' "
§::: ARTOE CINEMA CARBONSS
NO PRICE
INCREASE
E-6
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1 0mm X 20 $83.05 llmm x 20 $94.60
\j% Arts* Alwiyi Offtn Foil Monty Back
If NM Satl(f

. . The
own
WRO Town East Bows
In Middletown, N.J.
MIDDIHIOWN, N.J.—Ihc I East,
the first Walter Rcadc twin theatre in New
Jersey, bowed with a gala invitational premiere
Wednesday (18), it was announced by
Walter Reade jr., president and chairman
ot the board. Located on Route 35 at Palmer
Avenue in Middleton, the Town East
was constructed adjacent to the existing
lown. It is completely automated.
The two auditoriums share a common
entrance, lobby and bo.xoffice. Design was
by architect David Marner, Asbury Park,
who created the original I.OOO-seat Town.
Town East is completely modern in design
and decor and features 500 luxurious
push-back lounge chairs, as well as the latest
in sound and projection equipment.
SYRACUSE
piliii stars playing recently at Famous
Artists summer theatre were Mickey
Rooney in "Alimony" and Noel Harrison,
son of Re.\ Harrison, in "The Mousetrap"
. . . Connie Francis, back in the entertainment
world after seven months, following
her recent marriage, is drawing crowds at
Three Rivers Inn musical "Hair"
will play Loews Theatre September 21-26.
First Anniversary Marked
By Oswego Plaza Theatre
OSWEGO. N.Y.—Carrols' Cinema Theatre,
managed by Theodore L. Weigand, recently
celebrated its first anniversary as an
entertainment center in the Greater Oswego
area. Located in the Oswego Shopping Plaza
on Route 104 East, many merchants in the
center joined in the festivities by presenting
gifts to
moviegoers.
This fully automated mini-theatre is one
of the first built by Carrols Development
Corp. and offers delightful air-conditioned
comfort as well as free parking at the plaza.
Selvil Theatre to Reopen
SELI.ERSVII.LE, PA.~Robert C. and
Joan lannetta of Warminster have acquired
the Selvil Theatre in Sellersville, closed since
it was damaged by fire in February 1970, it
was announced hy former owner and operator
Bernard Haines, Philadelphia. The
couple plans to renovate the house and operate
it
as a family theatre.
Renewal Project Progressing
EASTON. PA.—The redevelopment authority
has received approval—and funds
are expected to be received soon—for a
parking garage in the Centre Square renewal
project. Land preparation for the garage is
part of the $8.5 million project to allow construction
of a $12 to $15 million commercial
complex, which will include motion
picture theatres.
PITTSBURGH
Yariety Club Tent 1, for its charity fund,
will award a 1972 Cadillac in a drawing
to be held in mid-February 1972. E.xhibitors
and theatre managers are asked to
give assistance in the sale of tickets.
Bob Uuggan, district attorney, petitioned
the city treasurer to revoke the licenses of
the "adult" L'amoure and Liberty theatres.
He challenged the city administration to
"observe the obscenity laws" in requesting
the lifting of the business permits of these
houses. At the same time, critics of Duggan
say he is playing politics and broadcast that
the county taxpayers are getting shortchanged
by him, because he's not doing his
duty in fighting organized crime. They
issued statements that rackets finance political
campaigns, etc.
Wheeler Film here will offer a package
program in "His Wife's Habit" and "Outlaw
Woman" . . . Jack Nesbitt, who operated
the NSS depot here during the three weeks
that Jack Pulkowski was on vacation and
unemployed since NSS closed its branch
here, still expects to be accepted by the
U. S. Postal Service. He had been with NSS
here for nearly 24 years.
Dave Silverman at Screen Guild-AIP exchange
will offer the new product of Grads
Corp.. with six features upcoming . . . Pete
DeFazio of Wheeler Films is licensing Allied
Artists' "Romance of a Horsethief" . . . Jay
Mark Thomas, eldest son of Frank Jay
"Bud" Thomas of the DeMarsh Theatres,
Grove City, was on a motor tour of the
West and the Northwest. He is an Ohio
school teacher.
Yetta Wheeler says there are three kind,
kinds of people these days: The few who
make things happen; the many who watch
it happen, and the rest who sit around and
wonder what happened! Wife of the late beloved
Hymie Wheeler, she keeps busy at the
independent Wheeler Film office here, as
does their daughter Jackie Stein.
George Ball, veteran with 20th Century-
Fox here as sales manager, is this exchange
district's only salesman on duty .
. . Atlas
Theatre Supply has available the Century
motor-controlled aperture plate, which
switches from CinemaScope to flat projection
with no prime lens change . . . CATV
is expanding throughout the entire eastern
ers . . .
suburban communities, with many subscrib-
American International Pictures'
"The Return of Count Yorga" is available,
as is Crown International's "Chain Gang
Women." the latter distributed here by Saul
Perilman.
"Women in Cages" is the latest independent
exploitation feature being licensed by
the John O. Glaus Agency . . . Suburban
Action, supplement to a dozen local weekly
newspapers, Wednesday (18) published an
unusual feature article on Jim Baker's South
Hills Theatre in Dormont. complete with
five large illustrations. It was headlined
"Renovated Theatre Is Now an Entertainment
Showplace."
Murray Nagel of Warner Bros. Records
has had a good summer of '71 with "Summer
of '42" and other film scores . . . We
had our first "peep" into the beautiful
Heinz Hall, formerly the Penn Theatre, and
it is truly breathtaking. A great new feature
is hundreds of auditorium floor air-conditioning
distributors, located under seats and
spaced only a few feet apart. Dozens and
dozens of workmen are busy on final stages
of the complete remodeling project.
GCC Unveils Beaver
Valley Mall Dualer
Pn rSBURGH— With the
opening Wednesday
(II) of Cinema I and II at the
Beaver Valley Mall in Pittsburgh, General
Cinema Corp. of Boston now operates 213
units, representing 281 screens in 30 states.
Beaver Valley Mall Cinema I and II represents
the company's first indoor theatres
in the Pittsburgh area.
General Cinema also operates the ABC
Drive-In in nearby Baden.
Cinema I and II, which seats 1,005 and
574 respectively, will be managed by Carmen
J. Amatrano under the supervision of
division manager Victor Gattuso.
Festivities Mark Premiere
Of Updated Comet Airer
CONNELLSVILLE. PA. — The Comet
Drive-In. updated to offer patrons an entirely
new look, recently held a grand-opening
celebration. Festivities included clowns,
balloons, souvenirs and the largest fireworks
display ever presented by a drive-in
in the area.
New features include an ultrabright
panoramic screen, new field lighting, enlarged
playground, remodeled concession
stand, new marquee and hi-fidelity sound.
The Comet Drive-In is located one mile
south of Connellsville on Route 119.
'Stewctrdesses' Is Withdrawn
WATERTOWN. N.Y,—After a run of
several weeks. "The Stewardesses" was withdrawn
from the Olympic Theatre at the direction
of Jefferson County District Atty.
William J. McClusky, who based his action
on the decision in an Ohio pornography
case. "The Stewardesses" was replaced by
"Butch Cassidy and the Sundance Kid."
ALLIED THEATRE EQUIPMENT CO
Erenrfhing tor ttie theotre.
Coll us for your theatre rtetds
Ronald Franks Herman
153 N. 12th St. PMkid

BALTIMORE
yariel* Club Tent 19 will hold a general
meeting during Seplember. according
10 chief barker Seymour Sureff. The dale
will be announced later . . . American Inlemalional
Pictures' "Murders in the Rue
Morgue" opened Wednesday (25) at the If-
Town Theatre.
Actor Trov Donahue made a short appearance
at Hut/ler's in Towson. plugging
children's clothes. He has started his own
motion picture company in New York City,
Trans World Attractions. Donahue will be
releasing a new movie in New York in
early September called "Sweet Saviour."
based on the story of the Charles Manson
cult allegedly involved with the Sharon Tate
murder. Shot on location in Greenwich Village,
where Donahue has been living for
the past couple of years. "Sweet Saviour"
was produced for $500,000.
George Brehm sr.'s Westview Cinema I
and II have consistently shown amazing
grosses, even on ""soft" product. That success
is due to good houses and location,
plus a coordinated advertising and promotional
effort, according to Brehm. who has
worked with the Robert Kriger Advertising
Agency to develop tailor-made campaigns
to fit each picture and house. The extra
effort and creativity have brought some of
the top gros.ses in the country on several
pictures.
Mrs. Kathe Norman, Towson Theatre
manager, left Sunday (15) for a 15-day
vacation. She'll be back at her Towson post
Monday (30). according to Maurice Hendricks,
assistant manager.
Hank Vogel, whose Aero and Bengies
Drive-In were damaged by the recent
storms, reports. "We're going to put up a
new attraction board measuring 50 per cent
larger than the previous one. It should be
Mike Reicher, 16. oldest son of John ready by the end of October." He also intends
to enlarge the Bengies Drive-In next
Reicher. owner of Hicks/ Baker Theatres,
spent a late August weekend in Ocean City
. . . Michelle l.ee Batista-Olivieri, daughter
spring. He is adding additional ramps and
and will revise his entrance exit roads. Vogel
of Israel Batista-Olivieri. Grant Theatres" also advises. "We're going to enlarge our
administrator of operations, celebrated her Dublin Drive-In at Columbus, Ohio, into a
twin operation. This is owned by my two
first birthday with a party Thursday (26).
Approximately 25 tots were guests.
brothers Paul and Jack Vogel and myself.
Right now. the capacity is 1.100 and it will
be able to handle approximately 2,000 when
completed. We intend to start next spring.
MR. EXHIBITOR.
MR. PRODUCER.
To Get On The
Winning Team..
CALL
PHIL GLAZER
TODAY
(area code 301)
385-0600
GROSSED
$12,734
PLAYHOUSE
Washington, D.C.
ASSOCIATED PICTURES CO. . 19 W. Mt. Royal Ave. • Balto., Md. 21201
"Home of The BIG ONES ... At Liveable Terms!"
It will be ready for operation by spring of
l'>73."
Irwin Milner, film producer and owner of
Milner Fenwick. left Wednesday (18) for a
California business trip . . . Glenn Burris
rounds out 1 1 years as a film director with
the Milner Fenwick firm next month. Principal
production of the company is educational
films.
A I Zlatin and Leo Studer were featured
in Seymour Kopf's '"Man About Town" column
recently. Kopf recalled when the pair
ran the ""largest theatrical sign shop in the
South.'"
Richard Milner, 22, son of Irwin Milner,
owner of Milner Fenwick, married Carol
Richman Sunday (8). The bride, a native of
Maywood, N.J., and her husband are both
graduates of Boston University. The couple
honeymooned in Bermuda for a fortnight.
Milner has joined his father's firm in general
film production work and will live in
this city.
Maurice Hendricks, 68-year-old veteran
theatreman and assistant manager of the
Towson Theatre, Hicks/ Baker circuit
rounded out 12 months here July 28. This
might be called his '"second time around,"
for many years ago, when the circuit included
11 houses, he was on the staff for
over 20 consecutive years.
WASHINGTON
president Nixon's freeze on wages and
prices should not affect motion picture
theatres in the next 90 days, as reducing
admission prices has seemed to be the policy
of area movie houses, in the opinion of Harley
Davidson, president of Independent Theatres.
Some suburban houses, among them
the Northern Virginia Neighborhood Theatres
and the Alexandria Amusement Corp.,
have established "dollar night" admissions
Monday through Thursday . . Davidson
.
was a delegate from Virgina's tenth district
to the Portsmouth convention, when a
Democratic candidate was selected to run in
the race to fill the vacancy in the office
of lieutenant governor.
Seymour Berman, United Artists branch
manager, as area distributor chairman for
the Will Rogers Memorial Fund, and John
Broumas, president of Showcase Theatres,
as area exhibitor chairman, are ""striving
for
a sellout" for the Will Rogers benefit premiere
of "Fiddler on the Roof" at the Uptown
Theatre November 10. Opening-night
tickets for the new UA musical are priced
at $10 each.
Jack Howe, Paramount head booker and
office manager, said his company screened
""Been Down So Long It Looks Like Up to
Me" at MPAA for the director, Jeffrey
Young of New York; his father Paul Young,
owner of Paul Young Restaurant here, and
their families and friends Wednesday (18).
Henry Jello has returned to National
General as booker and office manager.
BOXOrnCE :: August 30, 1971

(Hollywood Office-~6425 Hollywood nhd. .
PRODUCTION
4f>^. //,

(Jj>ackstdue 9'
J)LNM.S SILNLNS IN 1V(.7. uiulci the
name of the Assn of Cinema Arts,
was successfully operating several theatres
in central Washington devoted exclusively
to the screening of foreign films. Now, he
and his partner Andrew Bonime. backed by
several Yakima businessmen, are producing
feature motion pictures under the banner
of Cinema Arts Productions.
During the summer of 1968. prior to the
release of "I Am Curious (Yellow)." .Stevens
foresaw the eventual decline and fall of the
foreign film market in his area and the
emergence of domestic "nudie" pictures.
"Not that fans of Godard. Bergman and
1 eilini suddenly began patronizing the exploitation
films." says .Stevens, "but rather
ih.ii aroimd that period. Hollywood began
releasing extremely competitive products
such as 'The Graduate" and similar films,
which were playing the first-run houses."
Captured the 'In' Group
route. Being a basically artistic person, 1
couldn't rationalize the switch from 'Elvira
Madigan' one week to "He and She' the
next. As the X-rated films were introduced
in the art houses, operators who refused to
follow the trend suddenly found themselves
shutting down. The foreign film market was
dwindling fast. When the "nudie' films started
showing up in drive-ins, owners who previously
had enough trouble competing with
the first-run houses suddenly found themselves
going into other businesses."
Sought 'Lucrative'
Substitute
"It was at this time I began looking
around for a lucrative substitute for exhibition,"
Stevens continued. "Because of the
tight-money situation and the trend toward
location shooting. I became convinced that
the future was in low-budget, independently
produced films—not X-rated 'nudies' but
quality films produced by dedicated filmmakers
who could bring in an 'Easy Rider'
for $3,000,000 to $4,000,000. I had a previous
background in filmmaking, as an
lATSE filmloader-cameraman, projectionist
and later as a producer-director for public
television (NET). I also had attended USC's
film school, where I met many dedicated
filmmakers among my classmates."
One of the classmates Stevens referred
WITH SYD
CASS TO
10 was his current partner Andrew liKiniiK-.
a graduate of the film school al Boston
University, who happened to be taking some
graduate film courses at USC. Working
together successfully, under extremely ditlicult
conditions, during the production ot a
student film, convinced Stevens and Bonime
thai they should team up on the production
ot a feature lilm. Taking the idea of feature
filmmaking back with him to his home
in Yakima, Wash.. Stevens discussed the
idea with several local businessmen.
"Everyone seemed extremely impressed
with the potential returns in independently
produced films, films that could be made
for under $.500,000, selling the distribution
rights to major distributors. The thing that
seemed mo.st intriguing to the businessmen."
Stevens noted, "was that a film's production
cost bears absolutely no direct relation to
its boxoffice success. Sale price is not ba.sed
on a 'cost-plus' relationship. In the automobile
industry, a manufacturer takes into consideration
the cost of producing a unit along
Ihese films. Stevens comments, "captured
the "in" group of moviegoers we re-
with what is considered a fair return on investment
and sets his price accordingly. A
lied on—those persons who previously had
theatre, however, generally charges the same
been fed up with the typical westerns the
first-run houses were exhibiting and were
admission price to see an 'Easy Rider' as
it does to see a 'Tora! Tora! Tora!' Thus, a
patronizing the art theatres." Faced with
film costing $5,000,000 to produce can
the loss of this market, most art houses
$20,000,000 just as easily as a film
gross
switched from foreign films to the new "sensational"
costing $20,000,000, which can end up
X-rated product and profits
grossing only $5,000,000. While a producer
loomed larger than ever.
almost assured of at least breaking even
Stevens points out, "There were a lot of
opposition houses who saw the "nudie' film
is
on a $500,000 film, the proceeds are practically
unlimited should the film take off
as their salvation. Others, however, felt their
community
and become a hit."
position in the and moral conscience
wouldn't permit them follow
The enthusiasm among several Yakima
to this
businessmen to produce such a film eventually
led to the creation of Cinema Arts
Productions, headed by Stevens and Bonime.
At USC. they had met a young director
named Paul Magwood who had an idea for
a film he titled "Open Shadow." Would
Cinema Arts Productions be interested in
developing the project with Magwood?
"Open Shadow." produced by Michael S.
Laughlin and directed by Magwood. is
scheduled to be released by MGM in October.
Cinema Arts and Magwood share
the profits with Laughlin.
Cinema Arts also at this time secured
the recording rights to "The Begatting of
the President." subsequently making a deal
with Media Arts to produce the album,
with Cinema Arts receiving a share of the
profits. The Orson Welles-voiced LP was
nominated for a Grammy last year.
"Presently, we are preparing three features
for immediate production." says Stevens.
"The first to roll will be 'The Harrad
Experiment.' Robert Rimmer's best-seller
that has caused such an upheaval on college
campuses."
Multihousing Company
Buys MGM Lot No. 3
CULVER CITY—Title to MGM's Lot
No. 3 passed Tuesday (24) to Levitt-
United Multihouse Corp. for the planned
construction of a $60 million complex of
luxury condominium and apartments, leaving
the way clear for the results of the
s.ile for $7,250,000 to be included in the
company's upcoming fourth-quarter earnings
report as anticipated by president James
r. Aubrey jr. in MGM's prior quarterly
statement.
The sale of Lot ?> is in line with MGM's
continuing policy of disposing of assets
which do not contribute directly or sufficiently
to profitability, the company said.
Commonwealth Charts
9th Albuquerque Unit
ALBUQUERQUE—Commonwealth Theatres
in Albuquerque has announced plans
to build its ninth theatre in this city. The
hardtop is slated for a 2.6-acre site in the
far northeast heights area of the city, with
construction expected to start in three
months., if the city commission approves a
zone change.
The circuit presently operates five hardtop
and three drive-in theatres in this city
of .350,000 population.
Ampex Reports Net Loss,
But Sales Up 1st Quarter
SAN FRANCLSCO—Ampex Corp. reported
a net loss of $774,000, or seven cents
per share, on a sales increase of 13 per cent
for the first quarter ended July 31, it was
announced by William E. Roberts, chairman.
Roberts said sales for the first quarter
of fiscal 1972 were $72.975,000—up 13 per
cent from $64,528,000 in the first quarter
a year ago. The net loss of $774,000 on
10,874,614 average shares outstanding compares
with $3,000 loss on 10,874, 264 shares
for the same period a year earlier. Quarter
earnings for fiscal 1971 are restated to reflect
previously announced accounting
changes.
Roberts said the first signs of improvement
in orders written appeared during the
first quarter. He added. "While the recovery
of our markets is proceeding slowly, we
expect increased sales and a return to profitability
in the remainder of the year."
Clover Starts Production
Of Psycho-Horror Film
HOLLYWOOD—Clover Films has signed
Edmund O'Brien for the lead in its latest
$250,000 feature titled "Black Magic." The
original story, script and direction of the
film are by John P. Hayes, with Dan Cady
as producer. The psycho-horror film is
about an Elmer Gantry type of man whose
daughter brings him back to life to kill
people at her command.
Dan Cady of Clover says that Hollywood
built its reputation in part on the films made
in a short time and rushed into release.
Clover started production of its new film
Monday (23). setting its release for November
23.
W-2 BOXOFFICE :: August 30, 1971

iTiMIMTi^fil [III 1
1
1 1 HVl i i lit
'

Hollywood
Happenings
Ql-Ni: Khl 1 ^ has hccn honored hy the
Music From Bear Valley Feslival. ciirrenlly
in session at the Bear Valley mountain
resort, with the first annual popular
arts award. Kelly was cited for his contributions
to the popular arts. A 45-minule
reel of Kelly's great dance scenes from
films was shown to the festival guests.
•
"The Last Movie." a Dennis Hopper film
for Universal, had its first showing Sunday
(29) at the Venice Film Feslival as an
official American entry.
Scoring of Dick Ross & Associates' "The
Late Liz" is currently in work at Metro-
Goldwyn-Mayer Studios, with composerdirector
Ralph Carmichael directing. The
film, which was produced and directed hy
Ross, will have its world premiere September
22 in San Antonio. Tex.
•
C. Bernard Jackson, executive director
of Inner City Cultural Center, announced
that beginning September 1, the production
of "One Is a Crowd" will increase its weekly
schedule from six to 1 1 performances.
Ik-
Joseph Gotten was signed to star in four
feature films to be shot in different countries.
First to go is "Baron Blood." scheduled
for a September start in Austria;
"House of 100 Horrors," to be shot in
Spain, and following completion of that
film he travels to Mexico for "Cherokee."
The final film of the quartet is "He Didn't
Want to Die." to be filmed in Italy.
•
Harper & Row has set October 27 as the
publication date of "Mandy," Julie Andrews'
first book, which was inspired by
her stepdaughter Jennifer Edwards.
*
"The New Centurions," Joseph Wambaugh's
first book, which Irwin Winkler and
Robert Chartoff will film for Columbia Pictures,
has retained its place on the New
York Times' best-.seller list for the 26th
week. Wambaugh is a sergeant in the Los
Angeles Police Department.
•
American motion picture director Arthur
Lee ARTOE XENON LAMPS
INTRODUCTORY OFFEP
iLIKITED TI«E)
1000 -1600 -2500 WATTS
$150 $200 $250 Bliil
let ARTOE Carbon
1243Belmor-
W-4
Cc
IVnn has been scheduled lo appear at the
1971 San Francisco International Film Festival
in its retrospective series. Penn has had
three Academy Award nominations—for
"Miracle Worker," "Bonnie and Clyde" and
"Alice's Restaurant." Ihe 15th annual San
Francisco International Film Festival will
be held at the Palace of Fine Arts Theatre
October 2 through October 17. opening with
Joseph l.osey's "The Cio-Belwecn."
•
"Ihat Summer," a color documentary
about the Brandeis Camp Institute at Santa
Susana, is being readied for general distribution.
The 18-minute film was produced
by Milton Sperling, a member of the Brandeis
board of directors, and Saul Rubin,
head of the new National Communications
Foundation, with Gerard Alcan as camera-
Palomar Pictures International's "The
Darwin Adventure" has such character
names in the cast of characters as Dutch
Cropper. Pomeranian Pewter. Russian
Trumpeter. Chinese Owl and West-of-England
Tumber—a few of the 35 species of
pigeons being used in the film based on
Charles Darwin's life. Nicholas Clay stars
in the title role, with Joseph Strick producing
and Jack Couffer directing. Edgar J.
Scherick is the executive producer.
•
Tony Bennett recorded the theme music
from 20th Century-Fox's drama, "Walkabout,"
now in its world premiere engagement
at the Plaza Theatre in New York.
*
Johnnie Williams completed final recordings
in London of the musical score for
Norman Jewison's "Fiddler on the Roof."
Williams also recorded a two-record album
which United Artists has scheduled for
end-of-September release, with maximum
promotion planned for both Europe and the
U.S.
AIP Places Robert Blees
In Executive Capacity
HOLLYWOOD— Robert Blees has joined
American International Pictures in an executive
capacity, it is announced by Samuel
Z. Arkoff, chairman of the board, and by
James H. Nicholson, president.
Blees.
long-time screenwriter and producer,
recently completed the screenplay of
"Camille." AIP's production of the Dumas
classic. He also collaborated on the screenplay
of "Who Slew Auntie Roo?", starring
Shelley Winters, Mark Lester and Sir Ralph
Richardson.
Blees wrote the screenplays for "Magnificent
Obsession" and "Autumn Leaves."
among many others, and was the producer
of "Combat." "Kraft Theatre" and "Bonanza."
He is currently a director of the
Producers Guild and a trustee of the Writers
Guild Pension Plan.
ALBUQUERQUE VISITOR—Film
actress Linda Avery was in Albuqueriiue
recently Jo promote the new Crown
International film, "Noon Sunday," in
which she has a starring role. She is
shown with Lou Avolio, left. Commonwealth
Theatres Albuquerque city
manager, and his son Mark, center,
manager of the circuit's 66 Drive-In,
where the film played, during promotional
activities on its behalf. Miss
Avery obtained four newspaper and
several radio-TV interviews during her
one-day visit.
ALBUQUERQUE
Larry Hamm, director of the New Mexico
State Movie Commission, reports that
movie-TV filming in the state during the
first eight months of this year has amounted
to just under $20,000,000.
September birthdays in the area: September
8, Carl W. Garner, assistant manager.
Video Theatres, and September 27, Suzanne
Romero, Commonwealth Theatres general
office.
Pacific Theatres Given
Okay for 2-Screen Airer
VENTURA. CALIF. — The planning
commission has approved plans of Pacific
Theatres, which operates the 101 Drive-In
near the intersection of Telephone Road and
Main Street, for a twin-screen drive-in. The
existing airer would be completely remodeled
and two new screens built, with one
centrally located projection room and snack
bar.
Construction is expected to begin in about
18 months under the conditional use permit
granted by the commission.
Gary Cooper Memorial
GREAT FALLS. MONT.—Gov. Forrest
Anderson and Scott Warden, state advertising
director, have endorsed plans for the
construction of a 250-seat legitimate theatre,
the Gary Cooper Memorial Theatre. The
project is being developed by John T. Stevens
of the Pasadena Playhouse, who said
he felt "there is a real need for a theatre,
not to mention the fact that no memorial
has been established for one of Montana's
most famous personalities." The Gary Cooper
Memorial Theatre would be located in
the Craig area.
BOXOFFICE August 30. 1971

WVANSON
DISTRIBUTING CORPORATION
nA5 SUNSET BOUUEVARD HOULYVA/OOD CALIFORNIA 90065
ELEPHONE 273 8640 CABLE ADDRESS MANGOLD
PROUDLY ANNOUNCE EXCLUSIVE FOREIGN REPRESENTATION OF THE
FOLLOWING 1971 RELEASES FROM
CROWN INTERNATIONAL PICTURES
"^
KARINANAKES^
LOVEJUVDWAB
CHAINED UKE ANIMALStreated
like trash
even tfie fifth and sweat
r^/ f^\i^
coukki't stop their
primitive cravings!
THE ?iOT BUNTS'
GENERATION
IS LOOSE!
m^^^
"...THE OTHER SIDE OF 'EASY RIDER'
Graduates
PATRICIA WVMEH SIEVE.V STEWART
^

LOS ANGELES
Jules Slein, director of international sales
and distribution for American International
Pictures Export Corp.. arri\cil in Beverly
Hills for conferences with All' home
office executives.
Eugene H. Frank, West Coast counsel
for Paramount Pictures, has been appointed
a vice-president. Frank joined Paramount
as an attorney in 194.^ and has been there
in various posts since that time.
Dick Wyatt and Christine Lawrence were
married Friday (1.1) in Las Vegas. The
bridegroom is the son of Harold Wyatt, Los
Angeles first-run district manager for National
General Theatres. Dick also is manager
of NGT's warehouse in Culver City.
Dick Ettlinger, Favorite Films sales manager,
and his wife returned from Europe
after an extensive three-week vacaiion covering
a number of countries.
Alan Michael Horwitz, ceriilicd public
accountant, announced the opening of his
office at the Union Bank Plaza in Sherman
Oaks. Calif.
Byron Shapiro, Columbia Pictures Western
division manager, left for New York
for a series of home office meetings with
Norman Jackter. vice-president in charge
of domestic distribution, and Milt Goodman,
vice-president and general sales manager,
to discuss product currently in release
and the schedule of important product
through Easter 1972.
Marty Greenstein, American International's
Western division sales manager, returned
Friday (20) from setting releases in San
Francisco and Seattle of "The Return of
Count Yorga" and "Murders in the Rue
Morgue."
Nat D. Fellnian, president of National
General Theatres, is back in Los Angeles
from week-long meetings in New York.
Irwin Yablans, Paramount Western division
manager, was in New York for home
office conferences.
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Kill Marriott, Cinema 5. reports that his
sicpd.uighler Nellie Romero, who has been
li\ing in Memphis, Tenn.. is preparing for
her marriage to Jerry Donley .September
4. in Memphis, where the groom also resides.
Jack Sherriff, branch manager of Cioldstone
Films, went to Oceanside and San
Diego to arrange bookings for Federico Fellini's
"The Clowns" and also to set bookings
for Goldstonc"s horror films. "Blood
Thirsty Butcher" and Toriurc Dungeon."
George A. Bloom, executive story editor
at American International Pictures for the
past two years, is resigning. He will announce
future plans soon.
Joe Moss of Chunk-E-Nuts was in Santa
Ana. Oceanside and San Diego visiting accounts.
Max Lasky, Lasky Film Productions of
Cincinnati, Ohio, who was in Los Angeles
for business conferences, left lor his home
base,
Cincinnati.
LeRoy Smith, Metro-Goldwyn-Mayer
branch manager, resigned. No successor has
been named at this time.
Don Haley of Crown International Pictures
left for San Francisco, with star Alex
Rocco. for promotions on the company's
"Wild Riders." Dyanne Thorne, co-star of
Crown's release "Point of Terror," left for
Chicago for promotions in connections with
that
film.
Helen Perkins Troost, former National
General employee, now retired, and a charter
member of WOMPI, has left town to
look over the mobile home situation in San
Marcos, Calif., and en route will spend a
few days at the Del Mar Race Track.
Bob Kelljan, director of American International's
"The Return of Count Yorga."
went to Paris and Rome for preopening promotions.
CI's 'Chain Gang Women'
Has Record Openings
HOLLYWOOD — Crown
International
Pictures' release, "Chain Gang Women,"
opened in Sacramento, Calif., and Minneapolis.
Minn.. Wednesday (18) and was the
No. I boxoffice attraction leading all competition
in both situations. "Chain Gang
Women" set an opening-day record for a
Crown release, according to president Newton
P. Jacobs.
In Sacramento, the theatres playing
"Chain Gang Women" were the Forty-
Niner Drive-In. the Skyview Drive-ln and
the Encore Theatre.
Despite a heavy rainstorm, the six drive-in
theatre opening in the Minneapolis market
beat out the competition two to one, according
to Jacobs.
'Hellslrom Chronicle'
No. 1
in Los Angeles
LOS .XNGLLLS — The Hellstrom
Chronicle" and "Willard" waged a stern
boxoffice duel for No. I ranking in their
first two weeks here. "Willard" at first holding
the upper hand. After a month, however,
it was a different story. "The Hellstrom
Chronicle" was No. I in metropolitan
Los Angeles with a 4.'50 fourth week
at the Crest: "Willard," fourth week at the
Picwood and Pix. had dropped to No. 1
with 200.
( losest competition for "The Hellstrom
( hronicle " in the current report came from
"Carnal Knowledge," 420. seventh week,
National Theatre; new "Love Machine,"
400, Chinese, and "On Any Sunday," 380,
fifth week,. Plaza Theatre. Behind this top
qmirtet stood a second group of four pictures
grossing in the 250-260 area: "Blue,
Water. White Death," "The Last Run" and
•McCabe & Mrs. Miller." each with 260,
and "Refinements in Love." 250.
(Average Is 100)
Beverly Peter Robbif ond Tales of Beatrix Potter
(MGM), 7th wk 75
Bru.n Who Is Horry Kellermon? (NGP), 9th wk. 100
Chcnose—The Love Mochine (Col) 400
Cinerama Blue Water, White Death (NGP),
5th .260
Crest—The Hellstrom Chronicle (SR), 4th wk 450
Dohenv Plaza The Crook (UA), 2nd wk 120
Fine Arts— Death in Venice (WB), 7th wk 150
Hollywood Pacific— Billy Jock (WB) 180
Loews—The Red Tent (Para) 1 50
Mayan Refinements in Love (SR), 4th wk 250
Music Hall—The Devils (WB), 5th wk 220
National—Cornol Knowledge (Emb), 7th wk 420
Pacific Hills Beverly Ryan's Daughter (MGM),
39th wk 65
Pontages McCabe & Mrs. Miller (WB), 2nd wk. 260
P.cwood, Pix—Willard (CRC), 4th wk 200
Plaza—On Any Sundoy (SR), 5th wk 380
"'"
Village—The Last Run (MGM), 2nd
"The Andromeda Strain' Rates
Best Percentage in Denver
DENVER — "The Andromeda Strain"
doubled average, as it closed out a second
month at the Denham. and "Klute" put together
175 in a third week on the Paramount
marquee for the two best grossing
percentages reported by Denver exhibitors.
Not a single new picture came in to enliven
the playbill and interest in films sagged to
the point that five first-run products failed
to produce average business.
Aladdin Peter Rabbit and Tales of Beatrix Potter
(MGM), 3rd wk 80
Centre The Anderson Tapes (Col), 2nd wk 100
Century 21 Plaio Suite (Para), 8th wk 80
Cherry Creek, Villa Italia Carnal Knowledge
(Emb), 6th wk 155
Cooper—The Hired Hand (Univ), 2nd wk 120
Denhom The Andromeda Stroin (Univ), 8th wk. 200
1, I Denver, Lakeside Village Square Big Jake
(NGP), 4th wk 85
Esquire—The Hellstrom Chronicle (SR), 3rd wk. .125
Five theatres—Two-Lone Blacktop (Univ), 2nd wk. 50
Paramount Klute (WB), 3rd wk 175
Towne— Billy Jock (WB), 1 6th wk 150
Webber, Federol— Willard (CRC), 8th wk 50
Child Injured at Ozoner
LOVELL. WYO.—An eight-year-old
girl
was severely injured recently when she reportedly
fell from the "monkey bars" at the
playground of the Powell Drive-In. Her
head allegedly struck the ground, causing a
puncture wound, with bone splinters extending
into the cerebellum. Surgery was
necessary to remove the splinters.
W-6 BOXOFFICE August 30, 1971

ATTENTION ALL EXHIBITORS:
Did you make money with 7he Big Doll House?
WOMEN IN CAGES' OPENING IS 20% BEHER!
White skin on the Macic market
WOMMiNCiUiES
jTnNIFER GAN . JUDY BROWN • ROBERTA CpNSJAMEU^^^^^^^^^^^
CIRIO SANTIAGO • DAVID OSTERHOUT& JIM WAIKINS -JERRY deLEON • release
SAN FRANCISCO
Jerry Pcrsell
CREST FILM DISTRIBUTORS, INC.
(213) 733-1123 1979 S. Vermont
SEATTLE- PORTLAND
Bob Pamcll
(206) 622 0246
Los Angeles, Colif. 90007
DENVER SALT LAKE
Crest Films
(303) 377-9501
BOXOFHCE :: August 30, 1971
W-7

548-Car Ozoner Bows
In Suburb of Denver
DINMR- C h.irlcs IKnigh .iikI I'.uiI
(. ory. both ol Dciult. Ii.inl- built the 548-
car Hasi SSth Drivc-In in Commerce City,
a northeast suburb of the city of Denver.
Hough is new to the business but Cory has
had managerial experience in Colorado and
Wyoming.
TAC automated equipment is used in the
East 88th Drive-In booth and the sound
system features Reed speakers.
Michael Middleton. formerly manager of
the Top Theatre. Homedale. Ida., is the
manager ol the new ozoner.
GCC's 214th Theatre Is
Opened in San Francisco
S.\N IR.ANC I.SCO --General Cinema
Corp. of Boston entered the city of San
Francisco for the first time with the opening
Friday (20) of the Ghirardelli Square Cinema,
featuring an exclusive run of Universal's
"Two-l.ane Blacktop." starring James
units in 30 states.
Vincente Minnelli to Be
Guest at SF Festival
S,-\N FRANCISCO—American film director
Vincente Minnelli will appear in the
1971 San Francisco International Film
Festival as a guest in its afternoon retrospective
series. Minnelli is a director who
earned wide appeal in the film industry and
a reputation as a stylist with his successful
direction of film musicals.
Opening with Joseph Losey's "The Go-
Between" October 2. the 15th annual San
Francisco International Film Festival will
run through October 17 at the Palace of
Fine Arts Theatre.
'Beasts & Children' Has
Dual American Premiere
DENVER — -Bless the Beasts & Children."
producer-director Stanley Kramer's
film for Columbia Pictures, had its dual
American premiere at the Century 21 Theatre
in Denver Wednesday (25) and the
Century 22 and Park-Vu Drive-In in Salt
Lake City Friday (27). Kramer and stars
STOP
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for
BACK-TO-SCHOOL MATINEES
OR LABOR DAY
Write for Details
Bill Mumy. Barry Robins. Bob Kramer.
Marc Vahanian. Miles Chapin and Darel
(ilaser were on hand for the event.
Ihe openings followed an intensive
month-long screening program during which
the film was shown daily in each city to a
wide range of people, including civic, social,
religious and educational groups, students
from the elementary through college levels,
special interest groups and the underground
press.
Since the beginning of the month. Kramer
has been dividing his time between an extensive
series of publicity activities, press
interviews and college seminars in both
Denver and Salt Lake City. The filmmaker
recently returned to the U.S. following the
film's triumphant receptions at the international
film festivals in Moscow and Berlin.
Kramer's busy schedule has included a
special Stanley Kramer film retrospective
and seminar for students of Denver University,
Denver Center (University of Colorado
Extension). Metropolitan State College
and Temple Buell College. Some 500 students
attended this session and a special
screening of "Bless the Beasts & Children."
"Bless the Beasts & Children" was written
for the screen by Mac Benoff. based on the
Taylor and Warren Oates.
Matthew Fance. former manager of Gen-
novel by Glendon Swarthout. The film's
eral Cinema's Manchester Mall Cinema in
title song is sung by the Carpenters.
Fresno, will manage the new 420-seat theatre
under the supervision of West Coast
division manager Larry Gleason.
The Ghirardelli Square Cinema brings
General Cinema's national operation to 2l4
AMC Mall of Orange
6-Plex Is Under Way
ORANGE. CALIF. — Construction
got
under way in early August on American
Multi Cinema's first si.xplex in California,
the Mall of Orange, on Tustin Avenue at
Heim in Orange. The fourth AMC multitheatre
in California, the Mall of Orange
will have three 300-seat auditoriums, two
196-seat auditoriums and one 293-seat auditorium.
The sixplex structure will occupy approximately
18,000 square feet. The theatres will
be available for daytime use by civic and
promotion activities.
American Multi Cinema has scheduled
a December 22 opening for the entertainment
complex.
$1 Million Feature Film
Shooting in New Mexico
ALBUQUERQUE—Plateau
Productions
of Hollywood is currently filming the feature
"Squares Don't Fit Into Circles" in this
area and in northern New Mexico. The
film, being directed by Pat Murphy and
starring Andrew Prine and Gilmer Mc-
Cormick, has a budget of about $1,000,000
and is a contemporary western with a rodeo
theme.
Rodeo action scenes for the movie were
lensed in Albuquerque on a recent weekend
with the public invited to participate in
the crowd scenes.
The company is expected to be shooting
in
this area for about three more weeks.
Queen Elizabeth II will attend the world
premiere of "Nicholas and Alexandra."
DENVER
T eoiiard Sleek' is aiming for an early October
opening for his new 260-seat Cine
Theatre in Spearfish. S.D. The theatre will
be located in Ihe downtown section of the
city, with adequate parking facilities available.
The house will be thoroughly modern
in every respect. Steele also operates the
relatively new Campus Theatre, located near
the college in
Spearfish.
Stanley Kramer was in town for radio.
TV and newspaper interviews, all in the
interest of his new Columbia release. "Bless
the Beasts & Children." which had a premiere
showing here.
Don Foster, Favorite Films district manager,
was in town for meetings with branch
manager J;ick Felix and both were calling
on the accounts.
In the exchanges to set dates were Don
Monson. Ute Theatre, Rifle: Bob and Dolly
Hey I. Wyoming Theatre. Torrington. Wyo.:
Don Swales. Wheeler Opera House. Aspen,
and Harold McCormick. Skyline Theatre.
Canon Citv.
Elkins to File With FCC
For Public Stock Offering
NEW YORK—Elkins Productions International
Corp. plans to file a registration
statement with the Securities & Exchange
Commission for a public offering of 200,-
000 shares at $6 a share. Gregersen & Co.
of Salt Lake City is the underwriter. Hillard
Elkins is president of Elkins Productions.
EPIC is capitalized at 5.000,000
shares.
The new movie "A New Leaf," starring
Elaine May and Walter Matthau, is among
epic's recent productions. Others include
"Oh! Calcutta!" "The Rothschilds" and
Ibsen's "A Doll's House."
New Refreshment Stand Is
Opened at Aircadia Airer
COLORADO SPRING.S—A new refreshment
stand was opened Friday (6) at the
Aircadia Drive-In, 3201 East Highway 24.
The original stand was gutted by a fire in
June and totally destroyed.
The new facility has been decorated in
an Early American decor and will supply
a full menu, provided by new equipment.
Besides popcorn and buttercorn. items available
include soft drinks, hamburgers, hotdogs
and barbecued sandwiches.
The Aircadia Drive-In was built 16 years
ago by Westland Theatres.
'Evel Knievel' Scheduled
For 40 LA Area Theatres
LOS ANGELES—"Evel Knievel." starring
George Hamilton and Sue Lyon, will
open at approximately 40 theatres throughout
the Los Angeles area, including Orange
County. September 8, it was announced by
Jules Gerelick, general sales manager of
the Fanfare Corp.
W-8 BOXOFFICE :: August 30, 1971

—
—
—
—
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'Soul to Soul' Big 300
Leads KC Openers
KANSAS CI lY—A piiir
of new arrivals,
plus three holdovers ot some duration, made
up the "top five" in a relatively normal
week for exhibition. First and second spots
again went to "Billy Jack." racking up an
impressive 16th-wcek 600 at Glenwood II.
and "Summer of "42" ("Billy Jack's" neighbor
at Glenwood I), holding at 350 in a
fifth frame at the Dickinson twin. Tied at
300 each were "Carnal Knowledge" (seventh
stanza at Embassy 1 and 2) and newcomer
"Soul to Soul" at the downtown
Roxy. "The Love Machine" produced a
composite 260 per cent at four indoors,
while "Ginger" rounded out the quintet of
leaders with a snappy 250 second go-round
at the Boulevard and Hiway 40 drive-ins.
(Average Is 100)
Boulevard, Hiwoy 40 Ginger (SR), 2nd wk 250
Embassy 1, 2 Cornol Knowledge (Emb), 7th wk. 300
Empire 1, Ranch Mart 2— McCobc & Mrs. Miller
(WB), 5th wk 155
Empire 2— Shoft (MGM), 5th wk 150
Empire 4— Klute (WB), 8th wk 125
Fairyland 1 Noon Sunday (SR) Not Available
Fine Arts The Hellstrom Chronicle (SR), 4th wk. 130
Five theatres—Scandalous John (BV) 225
Four theatres—The Love Machine (Col) 260
Glenwood I—Summer of '42 (WB), 5th wk 350
Glenwood II— Billy Jock (WB), 16th wk 600
K,mo—The Stewardesses (SR), 26th wk 175
Kimo South—The Dean's Wife (SR), 3rd wk 100
Metro 1, Towne 3—The Panic in Needle Park
(20th-Fox) 175
Metro 4, Towne 2—The Omego Man (WB),
3rd wk 225
Midland The Anderson Tapes (Col), 6th wk. 175
1
Plaza Who Is Harry Kellerman? (NGP), 3rd wk. 150
Roxy—Soul to Soul (CRC) 300
Towne 4— Willord (CRC). 5th wk 150
Unpunished Vandalism Is
Cause of Airer's Closing
FREDONIA. KAS.—Leon Pugh. operator
of the Fredonia Drive-In, published the
following "open letter" July 26 in the Fredonia
Herald: "Saturday night (July 24) 22
of our speakers were stolen, others damaged,
light bulbs taken and even one of the
tissue holders from the ladies" restroom was
stolen. The thieves, drunks, rowdys and
vandals had quite a productive evening.
"Now, we could offer a cash reward to
obtain information that should lead to the
arrest and conviction of those involved, with
an excellent chance that we would get this
information. It would do no good, however,
as past experience with similar incidents has
proven to us that such evidence and information
turned over to the sheriff comes to
a dead end. through his inaction and apparent
desire to protect the accused in the face
of evidence to the contrary . . .
"Over a year ago 90 per cent of the neon
tubing on our attraction sign was destroyed
one Sunday morning and the changeable
into the four-letter words. They claimed they
had nothing to do with destroying the neon
tubing. The last we heard of this so-called
investigation, we were told by the Ihen-
county attorney that his intentions were to
secure a machine from Topeka to give liedetecting
tests to the women involved .
"Bad conduct and the disregard for the
rights of others to enjoy movies in a peaceful
and quiet atmosphere at our drive-in has
become increasingly worse during the past
several weeks. Due to these reasons and the
total lack of cooperation from the sheriff,
we are closing the drive-in after Tuesday
night's (July 27) program for the remainder
of the current season."
Twin Theatre Planned
For Liberal Center
LIBERAL, KAS.—Twin theatres to be
built in the proposed Pancake Plaza Shopping
Center, 15th and Kansas Avenue, have
been announced by Great Western Drive-In
available both to those in the movie houses
and the outside public.
A variety of films will be offered by the
automated theatres. Wooten said, and in
keeping with the Pancake Day theme in
Liberal, the motion picture houses will be
known as the International Cinema Twins,
with one theatre designated as the OIney
and the other as the Liberal.
Decor will feature stone from the famed
London Bridge, presently being rebuilt at
Lake Havasu City, Ariz.
Plans call
for starting construction on the
theatres in October, when building of other
businesses in the shopping complex is
started, Wooten said. He did not indicate
when the theatres would be in operation.
Walter Ely Announces Two
City Managers for UATC
INDIANAPOLIS—Walter Ely. who recently
took over the post of division manager
of the United Artists Theatre Circuit
operations in Indiana and Kentucky, has announced
the appointment of Walter Wolverton
as city manager for the company's theatres
in Lafayette, Ind. Wolverton. an active
theatreman for many years in the Hoosier
letters rearranged to spell some of our more
State, will continue to direct the seven theatres
located there, including the new twin
popular four-letter words for all to see. A
cash reward was offered, a man came forward
with what seemed to us to be reliable
Cinema 1 and 2 in the Market Square Shopping
Center, Lafayette.
information on those involved. The police
chief belittled the informant, mostly, but did
A. J. Gasvoda will handle the city managerial
duties
tell us that the several young women for three theatres in Terre
involved
admitted to rearranging
Haute—one conventional house and two
the letters
drive-ins.
George Hunt will continue to operate the
company's theatres in Louisville, Ky., including
the UA Theatre and the Penthouse.
Official Threatens
St. Louis Closings
ST. LOUIS— License C oUector Benjamin
Goins has given 18 motion picture theatres
in St. Louis a five-day deadline to arrange
for payment of the more than $250, (X)0 in
unpaid taxes due on theatre grosses since
1969. The deadline expired Wednesday
(25); however, the closings appeared doubtful
with the announced support of Mayor
Alfonso J. Cervantes of repeal of the twoyear-old
tax ordinance.
Goins said Sunday (22): "If the theatres
haven't paid up by Wednesday I'll close
every one of them. Discussions have dragged
on and on and now I have to act. If the
theatres want to challenge the law in the
court, that's up to them but as of now the
law is the law."
Theatres, which will own and operate the
Operates Ten Theatres
entertainment facility. The announcement
was made by Jamey Wooten, local manager Edward B. Arthur, president of Arthur
for Great Western, a partnership owned by
Enterprises, operating ten theatres within the
Jay Wooten and Dennis Montee, Hutchinson.
city limits, said a friendly test suit probably
is in order. "As of now," he said, "it is up
to the city counselor's office and our attorney
to agree on a friendly procedure.
According to Wooten, plans for the twin
unit call for one 300-seat auditorium and
We'll possibly pick one theatre in the city
one with a capacity of 200. Both will feature
rocking-chair seating. A new type con-
and make it a test."
cession arrangement will make An administration spokesman said Mayor
facilities
Cervantes will support repeal of the 5 per
cent tax on theatre gross receipts but the
city cannot declare the tax to be void retroactively
and the theatre owners are liable
for unpaid taxes for the past two years. The
mayor agrees the tax is unfair but said the
dispute over back taxes can be settled only
in
court.
Registered letters were sent by Goins
Wednesday (18) to owners of the 18 theatres
which have not paid the tax, giving them
five days after receipt of the notices to clear
up the delinquent taxes (Goins, on a televised
newscast, said that some theatres had
paid the tax).
Would Pay $5 on $100 Gross
Arthur pointed out that theatres arc expected
to pay $5 on each $100 gross receipts,
whereas general merchants pay 20
cents on each SI 00 in sales, with the theatres
paying 25 times more than general merchants.
He said the courts have held that the
city is without authority to place any confiscatory
or discriminatory tax on any business.
Said Arthur, "Since the city administration
has indicated to theatre representatives
the tax was unfair and that it should be repealed,
it had been expected that this would
be done rather than to force the theatres
into a court proceeding to achieve the same
result. The motion picture theatres have refused
to pay the tax as unconstitutional and
will continue to do so through the proper
legal channels."
In addition to Arthurs' ten houses, the
other eight involved include two operated by
Loews, two Mid-America theatres, Trans-
Lux Cinerama, two Harry Wald theatres
and the Ritz Theatre.
BOXOFHCE :; August 30, 1971
C-1

. . . Becky
KANSAS CITY
•piu- \Vt)MPI Club held a party Friday cvciiini;
(20) tor children with muscular
d>>iroph> and their families at the Harvard
Heights Game Room, located at Sterling
and Highway 40. The party was held after
the regular WOMPl business meeting. Torey
Southwick. famous Kansas City TV and
radio personality and a long-time favorite of
kids, delighted his audience with the tale of
Jack and the Beanstalk (using a little boy as
the story's hero and two men as giants). He
also sang with the kids and handed out autographed
photos. The biggest hit of the evening
proved to be Harry Gregory, director
of zoo education. Kansas City Swope Park
Zoo—or rather, the two "guest stars" he
brought with him: A parrot and a boa constrictor.
WOMPI Elaine Palmer volunteered
to handle the snake and found the rL-ptilc
"cute."
Capping off the other appearances was
Ronald McDonald, who amazed and mystified
his youthful audience with magic ropes
and other wonders. .Area artist and teacher
Modesta (Mrs. Doss) Richerson was on hand
to craft silhouette portraits of the children.
She has been active in Kansas City art
circles for more than 20 years. This year will
mark her 22nd appearance in the Plaza Art
Fair. Cake, cookies and ice cream were
served and there was even a two-piece band
and singer on hand to spark the festivities.
WOMPI members in attendance all feel that
it
was one of their finest parties ever.
Pat McGee, Western sales manager for
the Futurama Corp. (located in Studio City,
Hollywood), visited with Bev Miller and
Chet Borg. Mercury Film. They discussed
upcoming product, including "The Pink
Garter Gang." "The Girls From Thunder
Strip." "The Windsplittcr" and "Se.xy Susan
Sins Again." McGee is headquartered in
Denver. .Miller also reports that he is looking
forward to a brisk September, boxofficewise.
His combination programs, "Women
in Cages" and "Big Doll House" and "Private
Duty Nurses" and "Student Nurses,"
will have their multiple area breaks September
1 and 15. respectively. "Jump." an action
race picture, also will open September
15.
YOUR COMPLETE THEATRE SUPPLY HOUSE
W* specialize in quolity equipment lupplies and
lervice—Try us. W. R. (Bill) Dovis, Monoger.
Lill
MID-CONTINENT
Theatre Supply Corp.
1800 Wyondotte St.,
Konsas City, Mo. 64108
Phone 816 221-0480
Robert kilKorc, sales manager for Gemini
I ilin Distributors, was in Kansas City Mond.n
and luesday (2.'?-24) to confer with
Howard Thomas. Thomas Film, and Commonwealth
Theatres circuit heads about Ted
Mikels' program. "The Corpse Grinders'
and "The Undertaker and His Pals" combo.
Both have been doing excellent boxoffice in
the area.
Al Boos. American Multi Cinema assistant
general sales manager, was in Tampa,
Fla.. for the opening of the two new Durwood
lour-plex theatres. Horizon Park theatres
and the Twin Bay 4 theatres, Wednesday
(25). Al went on to Louisville to check
on the progress of the J-Town 4 theatres,
recently opened there.
Floyd Brcthoiir, Warner Bros, branch
manager, went to St. Louis on a business trip
last week. Don Walker, Warners publicist,
took a well-earned vacation this past week,
heading for his Ozark resort. Crag O Lee,
near Pineville . . . Don Stidham. Columbia
booker, was on vacation last week. He
planned to go on a boat trip.
The Paramount branch reports that the
special midnight showing of its new release
"Friends," held at the Plaza Theatre Friday
night (20), netted very good results. Over
1.200 people attended the $l-per-person
screening starring Sean Bury. The proceeds
will go to the Will Rogers Hospital Fund.
Tom Cronk and Wayne Beavers of WHB
Radio did a tremendous promotion job.
"Friends" began its area engagement at the
Fine Arts Theatre Wednesday (25).
Nine WOMPIs will attend the WOMPI
International convention September 10-12.
They are: Gladys Melson, Mary Hayslip,
Hazel LeNoir, Judy Helton, Elaine Palmer,
Goldie Woerner. Bernice Powell, Ruth La
Metterey and Grace Roberts. All will stay
at the Royal York Hotel in Toronto.
Joe Bondank, 20th Century-Fox head
booker, returned from a week of fun in the
Miami sun Monday (23) . . . Meanwhile,
Lela Kreglinger, United Artists branch manager's
secretary, was on vacation.
Judy Helton, Universal Pictures, reports
that the pair of glasses (lost) mentioned in
last week's column were found on top of
the mailbox across the street from Universal
(Lindemann) Johannes, Paramount
branch secretary, returned from her
honeymoon Monday (23).
James Glover, National Screen Service, a
member of the Kansas City Choral Ensemble,
recently returned from an extensive
tour of the Pacific Northwest with his
group. The ensemble visited and sang at
Denver, Cheyenne. Salt Lake City, Spokane,
Seattle and Canada.
L'MPA (United Motion Picliire Ass'n)
held its monthly board meeting liiesday
(24).
Vickl Whitman is the new face in the
.American Multi Cinema accounting dcparlment.
Screenings at Commonwealth: The Return
of Count Yorga" (AlP) Tuesday (24)
and "Chrome and Hot Leather" (AIP)
Wednesday (25).
Joan Baer of Boxomice Magazine was
the winner this past week of the WOMPI
International drawing for the month of
August.
Floyd Brown, U.S. Postal Service, who
has delivered mail to most of the Filmrow
offices and branches for many years, has
been transferred to another route. He will
be missed.
Forty years ago, according to the column
of that name in the Monday (23) Kansas
City Times. Constance Bennett was appearing
with Ben Lyon and Richard Bennett in
"Bought" on the Newman screen. "The Public
Defender." starring Richard Dix. was being
presented at the Mainstreet Theatre,
while "Trans-Atlantic" with an all-star cast
including Edmund Lowe, Greta Nissen, John
Halliday, Lois Moran and Jean Hersholt.
was at the Liberty. Robert Montgomery
starred in "Man in Possession" at the Plaza.
Vintage Plane Cracks Up
During 'Ace Eli' Filming
MOUNT HOPE, KAS.—Veteran motion
picture aerial stunt pilot Frank Tallman,
flying his own J-1 standard 54-year-old
plane for a sequence in the 20th Century-
Fox production "Ace Eli and Rodger of
the Skies," cracked up in a cornfield ten
miles west of here. With Tallman in the
plane was Bernadette Peters, who had just
reported to the movie location after completing
her co-starring role in the Broadway
play "W.C." Neither Miss Peters nor Tailman
was injured.
The valuable vintage aircraft suffered
major damage to its wings, prop and tail
structure and will be out of action for several
weeks.
Tallman, serving as a stunt double for
"Ace Eli" star Cliff Robertson, had just
left
the ground when a gust of wind caught
the plane under the right wing, forcing it
into a 360-degree turn, with the lower left
wing and prop cutting a deep furrow
through a recently harvested cornfield.
CARBONS, Ine. ^^ Box K, Cedor Knolls, N.J.
^^
'If^u ^ *Mtc — *?('^ Ik tie C^ic A
Missouri—Notionol Theatre Co., Kansas City—221-9858
National Theotre Supply, St. Louis—849-0860
Mid-Continent Theotre Supply, Konsos City 221-0480
Kansas—MId-Contlnent Theatre Co., Kansas City—233-5076
C-2 BOXOFFICE :: August 30, 1971

,
:
.
II ii 1
1 HI'! illL'iMlilL'
GREEN BERET'S MAMA!
He'll take his chopper and
ram it down your throat!
X^
m
I
I
.

KC Business 'Good' to 'Booming;
Thrift-Minded Fans Like 'Specials
KANSAS Cn\ — The climate here is
healthy for movies." according to Star financial
staff writer Jim Swartz. "A little
of the glitter and glamor is missing from
the Hollywood scene these days, as producers
tighten their belts to meet the pinch
in the economy and in some parts of the
country exhibitors are wailing in front of
their boxoffices at dwindling receipts and
ainiost-forgotlen profits," comments Swartz.
"But in Kansas City." he continues, "the
movies still hold much magic for a lot of
people and business ranges from 'pretty
good" to booming.' As one theatre official
said recently. "Kansas City h;is to be one of
the better movie towns."
"Belter, for example, than the Bronx and
Manhattan, in New York, where an AP
survey recently revealed some fantastic
price-cutting by harried exhibitors in an effort
to lure patrons back into their theatres.
Dollar nights Monday through Thursday
have been inaugurated in several houses
and owners are breathing a little easier
as they watch revenues climb and start
counting the profits again.
"The $1 attraction also is being tried by
other owners in Long Tsland and Brooklyn
and they say the policy is working.
"Why not a few bargains for the movie
patrons in this area? The answer is that
several plans have been tried—without success.
Some admission prices have been cut
on a selective had-to basis, mostly where the
price was considered too high in relation to
an economic situation peculiar to a certain
area. In other sectors, experiments with
lower prices were junked when they failed
to draw more customers to the ticket
windows.
"But don't get the idea that Kansas City
moviegoers aren"t economically sound of
mind. Especially those patrons in the fixedincome
group and others with budget problems.
They like a bargain when they can
find it—and find it they have in the Twilight
Hour offerings at several theatres here.
"Durwood Theatres (AMC) started this
"gimmick" nearly ten years ago. taking a cue
from the bars and cocktail lounges that
whittle the price of your favorite drink between
5 and 7 p.m. Bob Goodfriend. Durwood
general manager, says attendance at
the late afternoon or early evening shows
(from 4:30 or 4.45 p.m. to 5:30 or 6 p.m.)
accounts for 30 to 40 per cent of his company's
gross revenues. 'We found a brand
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new audience — people who hadn't been going
to the movies at all." Goodfriend says.
"They"rc the retired couples living on small
incomes, .some family groups and young
married persons with their own budget
problems."
"Goodfriend insists the Twilight special
with its admission price just half the regular
tariff— is not a price-cutting technique and
that it doesn"t pirate patrons away from
competitors' houses or even his company's
other theatres in prime time.
"Commonwealth Theatres had adopted
the early-bird" policy at some of its houses,
too—although not on as elaborate a scale.
"We withdraw it from time to time and drop
it altogether in the fall and winter,' Danny
Smart, Commonwealth district manager,
says. His firm shuns all other price reduction
ideas, preferring to hold their present
schedule stable.
A spokesman for National General
Theatre Corp. said they have experimented
with lower admission prices but discarded
them as unworkable. A similar assessment
came from Norman Nielsen, general manager
of Dickinson Theatres, who said,
There's nothing wrong with our business
that good pictures won't cure—and there
are some real good pictures going around
these days.'
"He added that business throughout the
Dickinson circuit was holding even with last
year 'and I look for some improvement
during the rest of
And "71.'
if Kansas City's image as a good
movie town needs any further backing, talk
to Martin Stone, whose Mid-America Cinema
operates seven of the city's 21 drive-ins.
Business?" he repeats the query, 'it's terrific!
We're having a record year.'
Stone says the outdoor movie marts are
doing it by sticking to admission prices they
think are right. They aren't thinking about
cutting them but they're continuing to resist
pressures from others in the industry
to raise them. too. And like others in the
business of bringing movie fare to the entertainment
buyer, he's always hoping for
more outstanding pictures. 'After all, the
product is the name of the ga.ne,' he says.
'A bad movie is too high at any price and,
if the picture is a good one. people will still
flock to it if the price is fair.'
"And if you're still looking for a bargain,
how about a 15-cent bag of popcorn? Believe
it or not. you can still get one in any
of several
Kansas City theatres."
JLC Twin in Topeka SC
TOPEKA. KAS.—A spokesman for the
Hanson Development Co.. developer of the
expansion under way at Fairlawn Plaza.
21st and Fairlawn Road, has disclosed
that
twin theatres will be a part of the project.
.Seating a total of approximately 600 persons,
the dualer will be operated by the
Jerry Lewis Cinema circuit.
Illinois Theatremen Find
Milwaukee Powwow Helps
CHICAGO—Monday (23)
brought many
enthusiastic comments from both exhibitors
and distributors about the benefits gained at
the NATO Mid-Continent convention and
tradeshow in Milwaukee Sunday (15)
through Wednesday (18). Milton Levins and
Andrew Arliskas of Avco Embassy Pictures
called it "a most informative and worthwhile
trip."
This was the first time members of NATO
of Illinois participated. The 250 Illinois
representatives
included such exhibitor leaders
as Henry Plitt. Ray Fox, George Kerasotes,
Bob Bachman, Bill Mailers, Oscar Brotman
and Lester Stepner.
Jack Clark, president of NATO of Illinois,
who felt that the results of the various
sessions were most gratifying, said exhibitors
are now looking forward to the regional
conventions which are to be held in the Twin
Cities in the summer of 1972 and in Chicago
in 1973,
Said Clark, 'There is great confidence
that more states will participate as each convention
takes place. Particular satisfaction
was derived from discussions on current topics,
such as problems of low-grossing theatres.
Effort will be expended to obtain more
livable film rentals on their behalf."
"Also." he added, 'many suggestions were
made concerning the present Code and Rating
System, in an effort to simplify it from
the standpoint of the patron and ttie
exhibi-
Theatre Marks 40th Year
SALINA. KAS.—The Fox Theatre here,
which opened Feb. 23, 1931, is celebrating
its 40th anniversary. Manager Gene Glassbum
is asking that patrons who attend the
current attraction sign the register in the
theatre lobby, giving the date and year of
their birth. On their birthday, they will receive
a card from the Fox admitting them
to the movie that day free of charge.
Nemaha Drive-In Closed
S A BETH A. KAS.—The closing of the
Nemaha Drive-In. effective Tuesday night
(3). was announced by Ernest "Pete"' Petry.
A lack of business was given as the reason
for the shutdown. This was Petry's second
season of operation at the Nemaha. The
ozoner previously was owned and operated
by Ernest Block.
Joy Theatre Roof Removed
CHESTER, ILL.—The Joy Thjutre Building,
now owned by the Veterans of Foreign
Wars, faces an uncertain future. Recently
the front part of the roof gave way,
necessitating its removal. Plans for the use
of the structure have not been formulated.
ONE
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PROGRAMS • HERALDS
INDOOR & DRIVE-IN THEATRES
THEATRICAL ADV. CO.
24001 Southfietd Rood
Southfield, Michigan 48075
C-4
BOXOFFICE :: August 30. 1971

Have you played the
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ST .
LOUIS
r. Theatre
JJ
Corp., which operates five
theatres in Des Moines. Iowa, has applied
lor a license to operate the Apollo
Theatre. 327 DeBaiiviere A\c.. as an adult
house. A requirement for the reopening of
the theatre is the approval of the majority of
the property owners on the block, according
to License Collector Benjamin I.. Coins. The
theatre was closed last January, when Coins
refused to issue a license for its operation
after residents complained the theatre was
"exhibiting obscene films."
Film star Dorothy Lamour hcidliiK-J the
entertainment at the tenth annual benefit for
Miss Vanderschmidt's .Secretarial School
Friday (27) on the Starlight Roof of the
Chase-Park Plaza Hotel. Funds realized
from the banquet function will support the
nonprofit institution's activities in rchabilil.iling
the handicapped, particularly ihc
blind.
>'irginia Mayo, who attended .Soldan High
School here as Virginia Jones before going
on to Hollywood success, has come home to
Missouri with the title "Missouri State Fair
Official Hostess" and has been visiting all
over the state encouraging people to attend
the fair, which began Friday (20) in Sedalia
CE. BERRY
Janitorial Service, Inc.
2018 Olive Street
St. Louis, Missouri 63103
and lasted through Sunday (29). Miss Mayo,
just prior to her arrival here, appeared in
"Hello. Dolly!'" in Sullivan. III. She is married
to actor Mike O'Shca. who remained at
home with their 17-ycar-old daughter. While
here, she was the special guest at a homecoming
arranged by her brother, a resident
of this city.
Fort Wayne's Tombstone'
Statute Upheld by Court
FORT WAYNH, IND.—U. S. Federal
District Court Judge Jesse E. Eschbach has
upheld the Fort Wayne "tombstone" ordinance
which requires licensing of outdoor
theatres and permits the license to be revoked
if the theatre docs not follow the section
of the ordinance banning certain types
of films. The ordinance got its nickname
from the fact that many youths who were
too young to be admitted to the Fort Wayne
Drive-In, because of the type of films being
shown, were able to see the .screen and
watch the action from the tops of trees in
nearby Prairie Crove Cemetery.
Judge Eschbach. however, struck down
some of the wording of the ordinance as
being too vague. The decision does not affect
any indoor theatres or drive-ins outside
the city limits. The part of the ordinance
declared unconstitutional by the judge because
of its vagueness prohibited outdoor
theatres from showing films "in which
striptease, burlesque or nudist-type scenes
constitute the main or primary material."
That section of the bill which bars "bare
buttocks or the bare female breasts of the
human body" from drive-in theatre screens
was upheld. The judge said. "It cannot be
responsibly contended that the word 'bare'
lacks clarity." The entire phrase, he noted.
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"does not involve an exercise of subjective
judgment to determine its meaning."
The decision came in a suit filed last
February by Cinecom Drive-In Theatres,
owners of the Fort Wayne and Lincolndale
drive-ins. against the city of Fort Wayne.
Cinecom also operates the indoor downtown
Jefferson and Embassy houses, as well as
the East 30 Drive-ln, which is outside the
city limits, and also has four other indoor
houses under construction in Fort Wayne.
Their suit contended the ordinance was
unconstitutional because it was "ambiguous
and vague" and didn't declare with sufficient
certainty what conduct would constitute violations.
Their suit also claimed the ordinance
"unreasonably interferes" with the parts of
the Con.stitution guaranteeing freedom of
press and speech.
Judge Eschbach denied that selective prohibition
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(314) 241-5385
conflicts with due process and freeaioHai
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C-6
BOXOFFICE :: August .30, 1971

. . Wally
dom of expression doctrines of the Constitution.
The films in question, he said, are
"harmful to adolescents and violate the
adult's right to privacy" when shown on an
outdoor screen which can be viewed from
public streets and highways.
Citing testimony which brought out that
youths had been watching films from outside
the theatre and that persons living in
the area near the Fort Wayne Drive-In
could view the screen from their back yards,
the judge said that the disputed statute "protects
unwilling adults from an assault on
their privacy" and also is "properly limited
by its terms to the city's legislative interest
in its youth."
One other section of the ordinance was,
however, found to be unconstitutionally
vague, referring to a requirement that applicants
for drive-in theatre licenses be "capable
of operating the proposed business in a
manner consistent with public safety." The
judge said such a phrase "could conceivably
be read to include almost anything" and
ruled it void.
He said he was "particularly distressed at
the testimony of a 16-ycar-old youth who
said he and his friends bicycled or walked to
the Fort Wayne Drive-In area to watch the
exploitation films from the cemetery," adding
that "such adventures always occur
without parental permission."
.Should any licensed
theatre show the type
of films that are banned by this ordinance,
it would be punished not only by license
cancellation but by a $300 fine or imprisonment
of the operator up to six months or
both.
Little Art Theatre Will
Sue to Obtain License
ST. LOUIS—The Little Art Theatre 14
will sue for its right to show exploitation
pictures at a theatre at 105 North Eighth
St. here, according to the theatre's attorney
Arthur M. Schwartz, representing the Little
Art Theatre Corp. of Denver. He said
July 27 the theatre would open within two
weeks despite the refusal by Benjamin
Goins, license collector, to issue a license
to
operate.
Schwartz, who was contacted in Denver,
said the movie house would open and suit
would be filed, claiming that refusal to
issue the license is a violation of the First
Amendment of the Constitution.
Collector Goins has said the theatre
cannot get a license until they get petitions
signed by a majority of property owners
in the block stating the theatre will not be
a
nuisance or annoyance. Neighboring businesses
have voiced strong objections to the
opening and operation of the "adult" theatre.
Schwartz said court cases have been won
on similar issues in Denver, Colorado
Springs and Dallas.
DAYTON. OHIO — "Lord Farthingay's
Holiday" was the premiere attraction at the
Exotic Cinema, which opened recently on
East Fifth Street between Wayne Avenue
and Brown Street, Dayton.
CHICAGO
he first reports
f
on the Variety Club of
Illinois' 20th annual golf outing indicate
it was. as usual, a big success, with 225
in attendance. This was the first time a buffet
luncheon was scheduled and Tent 26
members called it a "nice added touch."
Bud Fischer was the low-gross winner in
golf, with a score of 79. Harold Gully was
second with 81. In baseball, the Herschell
Lewis team beat the Lou Micheaels players
four to three. There's no question about the
legitimacy of this score, since the teams
played under the close scrutiny of Vic Burnstcin.
chief umpire.
Sol Gordon, in charge of exploitation for
20th Century-Fox, launched the kickoff
opening of "Walkabout" at the Edens 2, the
UA Cinema 150, Oak Brook and Marina
Tower Theatre II Friday (27) . . . Members
of the local 20th-Fox office are no longer
reporting to a division manager headquarters
here. They are now all operating under the
direction of the home office in New York.
Jim McMillan, publicist for Columbia Pictures,
hosted a screening of Stanley Kramer's
"Bless the Beasts & Children" at the UA
Cinema 150 in suburban Oak Brook. Audience-reaction
cards were returned in large
numbers and the response was reported to
be generally favorable. Darel Glaser, one of
the actors, who resides in Riverside here,
visit to the Royal London Wax Museum in
Old Town, where he greeted such waxen
images as Frankenstein, Dracula, the Wolf
Man and the Mummy Man.
Peter Fonda is due here the week of
September 10 to promote his new Universal
film "The Hired Hand" . Heim,
Midwest publicity and advertising supervisor
The Three Penny Cinema is showing "A
History of the Blue Movie," a study of the
sex film that drew some very good comment
in New York. Jeff Begun, new manager of
the Three Penny, said, "We will show quality
adult films like this but we do not plan
to become a "skin' house."
Condolences to Olive Podhorsky of Kaplan-Continental
Pictures on the death of her
mother, Mrs. Rose Podhorsky.
Don Klein, owner of the Village Cinema,
Franklin Park: the Grand on North Avenue,
and the Belmar Drive-In. Belvidere, was in
town with enthusiastic comments about the
good luck he has met in showing product
distributed by Gilbreth Film Co. He did not
list any one movie as better than the other.
He reported they were all good boxoffice
draws.
Jack Eckhardt of Cinemation Industries
had a busy couple of weeks in connection
with openings of "Grimm's Fairy Tales for
Adults Only" in Wisconsin and Minnesota
towns. He set up campaigns for a bring-back
run of "Sweet Sweetback" at the Palace in
downtown Milwaukee and the Starlight in
Mcnomonee Falls, Wis. He also organized a
special campaign for combination showings
of "Teenage Mother" and "Baby Doll."
While Jack takes a holiday in Minnesota,
Aleta Maciejewski of his staff will handle
the business.
Herman Couston of Columbia Pictures is
reported to be coming along fine following
a heart attack.
Lou Michaels of General Cinema Corp.
was in Madison, Wis., to check up on the
construction progress of the East Town
cinemas I and 11 . . . While
Marge Beville.
secretary to Jack Gilbreth. Gilbreth Films,
is spending a two-week vacation in Wisconsin,
Jan Nottoli is
pinch-hitting.
Ray Helson, manager of the Randhurst
Cinema, was taken to Holy Family Hospital
following a heart attack.
attended the preview with his family.
Welcome to Marjorie Crawford, who has
Robert Quarry, who was in town for the joined the National General Pictures Corp.
premiere Wednesday (25) of American International
Pictures' "The Return of Count sion manager . . . Rose Worzalla has joined
staff as secretary to Herb Martinez sr., divi-
Yorga" at the State Lake Theatre, paid a Cinecom Theatres as secretary to Mike Kominsky.
Midwest film buyer and booker.
Ralph Banghart, Midwest field
representative
for Cinerama Releasing Corp., left for
a vacation in the East after he worked with
the managerial staff at the McVickers Theatre
in getting "Soul to Soul" started for its
first showing in this area. Immediate opening
grosses were above expectations. Bang-
for United Artists Corp.. hosted two special hart also had organized a campaign for the
screenings. "The Music Lovers" was shown first outlying run of "Willard" Friday (27),
following its successful ten-week showing
at the UA Marina Cinema 3 Wednesday
(25) and "Lawman" was previewed Thursday
(26) at the Woods Theatre . . . Good
at the Woods Theatre in the Loop.
Jack Gilbreth, president of Gilbreth Film
luck to Doug Dopkins, who was transferred
Co., is explaining to exhibitors and fellow
to Allied Artists offices in Dallas,
Tex.
distributors that he was not taking a vaca-
(Continued on next page)
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August 30, 1971 C-7

'
Critic Urges People to Experience CHI C A GO
Movies in New Way by Going Alone
CHIC AGO— Sec A movie— hy yourNcltl
This is ihc ;idmonition of critic Mar\' Knoblauch
of Ihc Chicago Today staff. In a recent
article she says. "Every so often when
a reader writes me. particularly a woman
reader, she includes the comment that she
doesn't like to go to the movies by herself.
Some of them give fear of molestation as a
reason and. in certain rare instances. I can
see that.
"I am reluctant to go by myself to a war
movie or a violent western or a se.\ film thai
includes violence, because I am likely lo get
molested (on the other hand, nobody molests
you at a straight porno movie, which
is why I'm more opposed to excessive violence
than excessive sex). But I suspect this
dislike of going to movies alone is a throwback
to one's teenage years, when to go to
the movies by oneself was an ipso facto admission
of social failure.
"The longer 1 have been in this job, the
more I like to go to the movies by myself.
unique blend of the kinds of films they
show, the audiences they attract and the
physical equipment of the buildings.
"There is a great soft spot in my heart
for the Lake Shore Theatre, 3175 North
Broadway, because it is so much like the
theatre where I spent my childhood Saturday
afternoons. Long and narrow and lit
in bilious blue ... it is a true neighborhood
theatre, lull of people of all ages (since it
generally shows family films) and these audiences
are a pleasure to watch films with.
They are quiet and appreciative and you
can get a true feeling of communion with
Ihc audience as you sit
there.
"Conversely, I also adore the Uptown
Theatre at Broadway and Lawrence, because
Its audiences— spread all around the huge
mam floor—dare a film to make them like
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for
BACK-TO-SCHOOl MATINEES
OR LABOR DAY
Write for Details
ii. B.\ and large Uptown audiences are still
the kind of moviegoers who go to see whatever
is playing at the Uptown and not to
see a particular film. This loyalty to a theatre
rather than a film is rare these days but
is so intense that the Uptown is one of the
few ABC-Great States theatres which has
\ear-round daily matinees . . .
"I also get a kick out of small, independently
owned theatres like the Commodore,
3105 Irving Park, where the popcorn
is still relatively cheap and everyone seems
to know everyone else in the audience . . .
Few suburbanites can provide their children
with the experience of a neighborhood theatre.
But in exchange, they get some fabulous
dividends. Take the Edens 1 and 2. for
example, or the UA Cinema 150 or Oak
Brook Theatre in the Oak Brook Shopping
Center. These theatres have the best equipment
money can buy—huge screens and sophisticated
projectors that can display a
movie to its best advantage ... I can't deny
(continued from preceding pago
xenon system that
Part
the
of
fun of
this
sitting
is the
in
nature
the tenth
of my row of the may revolutionize the
job. I don't
have time
Edens, where
to
that
chat or trade
huge curved
wisecracks
screen
when
wraps theatre industry.
I'm working
the full
and
range of
1 don't much
your vision and you actually
"All the particulars
like discussing
films
feel that
until you I've
are IN
written
the
about
movie have not been
. . .
completely
worked out as
them. And
that
"I means have two
I've
favorite
killed a
theatres in
lot of
the
hours by
Loop,
myself
lor
in movie quite different
theatres
reasons.
around One is the
Chicago
Chicago
yet but we believe
waiting for movies
Theatre, which
to by its vast
start. Since
lobby
I live on
and that very shortly we
the north
general large
side,
scale in all most of
things,
my moviegoing
can still reproduce
the feeling that
will be offering the
has
been in the Loop or the north
going to a
and
movie is theatre owners of
northwest
a
sides
special
of the
adventure.
city and The ghosts
the
of stars
northern
past America a free xenon
suburbs.
seem to hover in that theatre and, sometimes,
on the occasional
lamphouse and rectifier
with a contract to purchase the de luxe
•And
holidays
during when they
all those weekday mornings resurrect the theatre
and organ for
-Saturday
intermissions, Lee Artoe 'high brightness' xenon lamps,"
and Sunday afternoons, I have the ghosts almost
come materialize
to and
love some
you half said L. Robert Artoe, director of the parent
theatres more than expect the curtains to
others.
rise—not
Theatres
on a film but firm.
do have personalities, a on a live stageshow.
"One of the drawbacks to xenon introduction
so far has been the high costs "My other favorite in the Loop (but only
incidental
for 9 a.m. shows) is the State Lake. It is well
lit and the people who come to that show
bring newspapers and books and spend a few
minutes reading while they wait for the
movie to begin. There is something about
those few minutes of total peace (almost
everyone comes solo) that creates a bond
among the audience members unmatched by
any audience elsewhere . . .
"And that is the essence of why everyone
should go to the movies by himself from
time to time. When you go with someone
you know, you tend to communicate only
with your companion. When you go by
yourself, under the right circumstances, you
learn to communicate with strangers in a
way that can only occur in a dark movie
theatre.
"That experience is the real reason why
movie theatres probably will exist even after
you can plug a cassette movie into your TV
set. The best theatres remove all distractions,
save the movie, and create that electric
undercurrent that makes a roomful of
total strangers friends until the last reel."
Robert Fryer and James Cresson are coproducers
of 20th-Fox's "Ace Eli and Rodger
of the Skies."
lion last week but that he actually did have
the mumps. Now he is able to be back in
his office for lining up a number of firstrun
multiple releases for Chicagoland. These
include "The Velvet Vampire" and "Scream
of the Demon Lover" for late September;
"The Young Graduates" and "Wild Riders"
for mid-September; "Private Duty Nurses"
for early October, and a big exploitation
package of "Poor White Trash" and
"Shame" for late October. Actually. Jack's
only worry hinges on the fact that such a
big volume of releases might bring on a
relapse. (Note: If he has to be subjected to
illnesses, what a wonderful way to go to the
hospital!)
Artoe Carbon Announces
An Innovation in Xenon
CHICAGO—The Lee Artoe Carbon Co.
announces that it has gone into full-scale
production of a new
to installing the new equipment. With this
approach, we should be able to eliminate
this obstacle entirely and offer every theatre
owner the high-efficiency light source for a
minimal investment. In this way," explained
Artoe, "the theatre community itself will become
more efficient and the Lee Artoe
American-made xenon lamps should be able
to capture completely the xenon market in
this country."
"Something like this has been needed for
some time, as foreign competition has been
invading this industry due to the lack o
American enterprise in dealing with prob
lems arising from innovations. Very soon
this should be a thing of the past, however,
as it is very tough to beat a zero cost!'
Artoe added.
The Lee Artoe Carbon Co. has been ac
lively engaged in xenon production and dis
tribution.
THEWTRE EQUIPMENT
"Everything for the Theatre^'
S»9 No. CAPITOL AVL, INMAHAPOLK, IND.
C-8 BOXOFnCE :: August 30, 1971

1
The Player' World
Bow in Baton Rouge
BATON ROUGE, LA.—The world
premiere
ol "The Player." featuring Minnesota
Fats, the world's greatest pool player,
was celebrated at the Broadmoor Theatre
Wednesday (IS) with all the gala Hollywood
trimmings.
"The Player" was cast and filmed here
last summer by International Cinemas,
recently formed by and composed of Gordon
Ogdcn, president; his brothers Randolph
and Guy Ogden, and two New
Orleans men. Earl Perry sr. and his son
Earl
jr.
Gordon Ogden noted that the film industry
in Louisiana is growing and he
wants Baton Rouge, where a lot of good
is acting talent found, to become the hub
of production. Filming of "The Player"
took place in several restaurants, lounges
and billiard parlors of the city and all
characters were chosen through screen tests
given here. Rae Phillips, former Miss Baton
Rouge, portrays the female lead, and Lou.
center of the movie plot, is played by Jerry
Como, also of Baton Rouge.
The world premiere itinerary began Monday
(16) with interviews on TV and radio
by Minnesota Fats. One of the Monday
highlights was Minnesota Fats challenging
Louisiana political candidates and others
to a $100 per game to be donated to the
Baton Rouge Ass'n of Retarded Children.
The night of the premiere, Brian Wilson
of WIBR-radio began the festivities on the
huge outdoor stage and discussed "The
Player" while the picture theme was played
in the background. Ten of the stars made
personal appearances and were interviewed.
They were presented commissions of colonelship
from the governor's office and
keys to the cil> with welcoming remarks
from Mayor Woody Dumas.
Cincy's Tri-State Will
Book for Corrols Units
From North Central Edition
GREENBAY. WIS.—Tri-State Theatre
Services, with headquarters in Cincinnati,
Ohio, will book for Carrols Development
Corp.'s new theatres in Wisconsin and Michigan
now under construction, with completion
scheduled for Christmas openings. Syracuse.
N.Y. -based Carrols operates single
and twin hardtops in the East and Mideast
and Tri-State additionally has been booking
for the circuit's new cinema in Evansville.
Ind., since June.
The Wisconsin units involved are singles
at Wassau and Stevens Point and twin cinemas
at Green Bay. Sheboygan and Appleton.
Michigan cinemas are located at Adrian
(single) and twins at Benton Harbor and
Midland. The houses will have a seating of
approximately 350 to 400.
With these acquisitions, Tri-State is now
booking for 120 theatres in seven states.
Professional model Alicia Fontaine will
appear in "Portnoy's Complaint."
BOXOmCE :: August 30, 1971
Building, Production, Distribution
Expansion Announced by Joy Houck
NEW ORLEANS, LA.— Joy N. Houck,
president of Joy's Theatres, a locally based
circuit, has announced a $20,000,000 expansion
program covering theatres, film
production and distribution, as well as real
estate development.
Assisting Houck in this expansion program
will be his sons Joy jr. and Clyde Joy
Houck. Joy jr.. vice-president in charge ot
film production, produced and directed
"Night of Bloody Horror" and directed
"His Wife's Habit." both pictures being
distributed by Howco Productions, a film
production and distribution subsidiary. Joy
Houck jr. presently is in post-production
on an independent picture. "The E Box,"
which he directed and for which he coauthored
the screenplay.
Clyde Joy Houck is vice-president in
charge of theatre operations and is primarily
responsible for the circuit's theatre design,
planning and decorating. He specializes in
creating and selecting sound systems and
recently completed the sound installation in
Caldwell Announces
McGuire, Inc., Moves
MIAMI—Basic changes in operations of
Chris McGuire, Inc.. were reported by the
company's new president Wednesday (11)
at the annual meeting of shareholders at
Miami's International Merchandise Mart.
Allen F. Caldwell jr., who became president
in April, listed the major changes as
reduction of indebtedness by the sale of 1
motion picture theatres in Florida and
Louisiana, streamlining of the corporate
structure to reduce overhead, relocation of
corporate headquarters from Miami to
Augusta. Ga.. and reorientation toward
profitable elements of existing operations
and possible acquisitions in real estate, financial
services, motion picture distribution
and publishing.
Caldwell is president of CSRA Capital
Corp., Augusta, which joined with three
individuals last March to obtain effective
control of Chris McGuire. Inc., by purchasing
207,400 shares from Comet Oil Co.,
headed by Robert H. Spain.
Others in the group were James C. Bible
jr., president of Southeastern Builders.
Augusta; H. C. Hearn jr.. president of
Georgia State Telephone Co. and the Claxton
Bank, Claxton, Ga., and Charles H.
Netter, a Miami attorney and president of
Chris McGuire Cinemas division.
Outstanding indebtedness was reduced by
$51.1.950 upon the sale of the 11 theatres.
Caldwell said, and the remaining 16 motion
picture theatres in Georgia have been
operated profitably and have generated
cash flow during the past 18 months.
McGuire has also franchised ^5 theatres,
nine of which are in operation. Sites
Joy Theatres' new twin In lexarkana, Tex.,
the only theatre in that area having fourtrack
stereophonic sound and quadrophonic
sound for auditorium music.
Houck sr. stated, in his interview, that he
has produced more than 20 films and is
well aware of the problems of independent
producers in having their pictures played,
properly advertised and properly settled.
He realizes that it would be impractical to
build a theatre in every good town in the
U.S. but he added that he would do everything
in his power to correct this condition
in the Dallas, New Orleans and Memphis
film territories.
Houck said that a part of his expansion
that is under way is the construction and
equipping of an editing room and screening
room, complete with optical and interlocking
magnetic sound, for use by independent
or major film producers when on
location in New Orieans area, already rapidly
growing into a major film producing
center.
have been obtained for six more and sites
are being sought for 20.
Plans are being developed, Caldwell
added, for an office park on its land at
Interstate 95 in Palm Beach Gardens and
negotiations are under way for acquisition
of a publishing company in South Carolina.
Interim financial reports are being delayed,
he explained, because of the accounting
complications resulting from the recent
changes. For the calendar year 1970 Chris
McGuire, Inc., recorded a consolidated net
loss of $584,859 or 77 cents per share on
revenues of $1,810.84.1. The 1970 loss before
extraordinary items was $520.00.1 or
68 cents per share. The 1969 net loss was
$742,017 or $1.11 per share on revenues
of $1,117,790.
Elected as directors, in addition to Caldwell.
Netter and Bible, were Christine Mc-
Guire of the singing McGuire Sisters: Dr.
Lance Lester, a practicing physician and
president of the Bank of K.ey West: and
Lowell Williamson of Alberta, Canada,
managing director of MGF Management, a
Canadian-based mutual fund.
Skyway Drive-In Updated
And Reopened at Humboldt
HUMBOLDT, TENN. — The Skyway
Drive-ln recently was completely remodeled.
A new sign was erected at the front gate
and a new and colorfully decorated fence
spans the entire front of the airer. The
screen and the concessions building were
renovated.
The ramp area was relandscaped. completing
a renovation that made the Skyway
one of the most attractive outdoor
theatres in the Midwest. "Patton " was the
reopening feature.

ATLANTA
guiidra Binyon, relief manager for Weis
theatres in the Atlanta area, has been
.ippointcd manager of the Weis Cinema.
She succeeds Robert Jackson ... An MGM
ad announcing the Roxy's engagement of
"Dark .Shadows" in the Sunday (22) issue
ol the Atlanta Journal-Constitution, listed
68 Georgia locations where that picture will
open during the next nine weeks.
Sylvia Sidney, whose film credits in the
MOs included "Madame Butterfly." "American
Tragedy." "Dead End," "frail of the
Lonesome Pine" and many others, came in
to promote her new book on needlepoint
handiwork in which she is an expert. Miss
Sidney has been appearing in summer stock
but revealed here that she recently completed
a TV film "Don't Fold. File or Mutilate"
in which she shares star billing with
Helen Hayes and Myrna I.oy. "It's about
computer dating." the still lovcl\ st;ir explained.
c2

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GREEN BERET'S MAMA!
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ATLANTA
(Continued from page SE-2)
Carrollton. and Midway Drive-In. Etowah.
Tcnn.. who burst upon unprepared Atlanta
Filmrowers in red and white check knit suit,
red shirt, red. white and blue tie and white
shoos.
When Helen Magahce. Columbia booker,
came back from vacation she had pictures
of her new granddaughter Stephanie to
show friends. The pictures had arrived
from faroff Ethiopia, where son Steven and
his wife arc stationed on his tour of duty
with the U.S. Army . . . Mrs. Ann Clifton
has joined the Atco Gibraltar staff after
resigning from Benton Bros. Film Express
... Pat Gardclla. formerly in the MGM accounting
department, and Brenda I.oosier.
secretary to MGM office manager Sam Perloff.
have accepted positions in the new 20th
Century-Fox accounting system.
Museum of .Science. The Atlanta Craddocks
loaded the family and guests into a camper
and took off for a vacation in the north
Georgia and Tennessee mountains . . . Esther
Oslcy of Exhibitors Service Co. and husband
Kelly and grandson Stephen returned
from a two-week holiday in Florida.
Columbia's Filmrow Playhouse screened
"Welcome to the Club." Columbia: "Plas
Misty for Me" and "Railway Children."
Universal; "The Touch," Cinerama Releasing
Corp.; "S. I.. I. P." and "Cycle South."
distributed by Galaxy Films. Chariottee;
"The Devils" and "Death in Venice." Warner
Bros. . . . Screened at the Preview Theatre
were "The Bus Is Coming," Harnell
Independent Productions, and "The Swun
Lake Ballet." Famous Artists.
E. William Andrew III. son of Bill and
Alice Andrew, received his master's degree
Two guests from Boston are visiting Mr. in radio journalism at the University of
and Mrs. Gordon Craddock jr., who have Georgia's Henry W. Grady School of Journalism
at Athens. Young Andrew is Craddock Films in the Atlanta Film Building.
well
The guests are Gordon's mother and known on Filmrow since he has often
worked during the summers with his dad at
sister, Mrs. Gordon Craddock sr. and Mrs.
Wanda Jennings, the latter with the Boston Southern Independent Theatres Agency.
Evel Knievel Pleases
Film Fans in Atlanta
ATLANTA — While the real Robert
"Evel" Knievel was here Friday (20) on
a promotion trip for the American International
release bearing his name, he was
informed by phone from Butte, Mont., that
he had been selected to be a candidate for
the presidency of the U.S.
Butte is the motorcycle stuntman's hometown
and the Action Party, whose candidate
he will be, has been organized by
Butte businessmen, with Paul Holenstein
chairman.
as
Knievel spent two hours in the lobby
of the Atlanta Rialto Theatre meeting and
greeting the public, autographing fan photos,
distributing campaign buttons and free
lucky charms to the first people who entered
the theatre to see "Evel Knievel." Those
attending were invited to register for a
:iOPKIN6 SERVICES
"Theatre Booking & Film DlitribuHon"
221 S. Church St., Charlolt*, NX.
Phone: 375 7717
chance to win an "Evel Knievel" uniform
and Buco helmets, compliments of Harley
Davidson of Atlanta and the Rialto.
V. J. Bello sr., AIP's Southern division
manager, and Glenn Simonds, AIP Atlanta
exchange manager, made sure that Atlantans
knew that Evel Knievel was in
town. They hired a chauffeured limousine,
decked with signs, to meet him at the airport,
where he was greeted by numerous
motorcycle enthusiasts.
Also at the airport were WomPets Ann
Clifton, Carole Reagan, Linda Mullinax and
Paulette Stephens, all wearing red, white
and blue hot pants outfits, white boots and
motorcycle helmets. They presented Evel
a Confederate Flag to fly behind his cycle
when he does his stunts. Two of the Wom-
Pets, members of the Atlanta WOMPI
Club, attended a luncheon for the stuntman
at the Diplomat Restaurant, and were
joined at the head table by Connie Carlile,
an Atlanta model.
Providing music at the airport was Ruby
Red's Banjo band, featured at Ruby Red's
Warehouse in Underground Atlanta.
Bello and Simonds hosted the luncheon
at the Diplomat and saw that security
guards were with Knievel at all times because
he's not too popular with the Hell's
Angels type of gangs.
Knievel is an articulate individual and
h.id re.idy answers about himself and his
prolcssion. He praised the acting of George
ll.imilton, who portrays him in the Joe
Solomon presentation for Fanfare Productions.
He explained that he has a contract
to make four more pictures for Solomon.
"Evel Knievel" is largely biographical.
Sue Lyon co-stars in the picture with
Hamilton, who also produced the thriller,
and it features Bert Freed. Burt Cameron
and Dub Taylor.
New NC Thunderbird
Using Xenon Lamps
HICKORY. N.C.— First use in North
Carolina of xenon projection lights occurred
last month at the Thunderbird
Drive-In on Springs Road when the airer
opened with "Big Jake," starring John
Wayne.
Alfred Rumley. owner-operator of the
Thunderbird, said that the xenon lamps
show color better, are more definitive and
the most modern available. The projection
machines are fully automated, enabling the
operator to devote most of his time to attendance
at the snack bar. The glass-enclosed
projection room can be kept under
constant watch from the snack bar, according
to Rumley.
The concessions, projection room, restrooms,
kitchen and storage areas are housed
in an air-conditioned, 72x32-foot building
with terrazzo tile. The drive-in has accommodations
for 560 cars.
Rumley has operated the Spring Roads
Drive-In for more than 19 years.
Clark, Leonhirth Given
Winyah Bay Promotions
SUMTER, S.C—Winyah Bay Theatres
has announced promotions for two Sumter
employees.
Jim Clark, manager of the circuit's Sumter
Cinema 1 since its opening, has been
promoted to district supervisor.
Karl Leonhirth, projectionist at Cinema
1 since it opened, is the new manager
of the theatre.
Reidsville, N.C., Center
To Have De Luxe Theatre
REIDSVILLE, N.C.—Charles Lebovitz,
president of Arlen's Shopping Centers, told
the Reidsville Review that construction of a
shopping center will begin here this fall and
the center is to be ready for a 1972 opening.
It will include a rocking-chair theatre and
many national chain stores.
Box K. Cedor Knolls,
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rojection Service, Savannah—355-1321
759 W. Flogler St., Miomi, Fla.
Virginia—Perdue Motion Pictures, Roanoke—3i66-0295
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JACKSONVILLE
J^iil> Don ell «f C'hannol 7, Communiiy
1 clc\ iMon. h.is been elected a delci;,iic
til WOMPI'n iniernational convention
in Sepieniher. Sandy Easley. WOMPl presiilent,
is the second delegate and named as
alternates were Mar> Janice Lewis. Paramount,
and Juanita Ashle>, Floyd Theatres
Poston ol United Artists headed
a group of WOMPI volunteers which pro-
\ided a monthly part\ — complete with
tiames and relreshmenis— lor indigent
mental patients in the Memorial Unit ol
Duval Medical Center.
New screen titles lighting up marquees
to attract summer moths and film addicts
included a new World War I air story, "Von
Richthofen and Brown." at ABC Florida
State Theatres' Center; a new Henry Farrell
suspense thriller, "Whafs the Matter
With Helen?," at ABC F.STs Florida, and
a perverse suspense tale, "The Night Digger,"
at Trans-Lux/ Inflight's Normandy
Gold.
Giseia Tilkers, secretary to Vivian Ganas.
ABC FST booker, will spend September at
her former home in West Germany, flying
there via Miami and London . . . Vacationers
during August included Thelma Claxton
of 2()th Century-Fox, who hopped from
Phoenix City to Las Vegas: Richard Volberg
of General Cinema Corp., who visited
friends and relatives in Ohio: Dave Harris,
United Artist.s office manager, who remained
at home, and Bettie Thompson of
General Cinema Corp., who also enjoyed
a weeks vacation at home.
Becky Hackley, secretary to ABC FST
executive Tom Sawyer, went into Baptist
Hospital for knee surgery . . . Bob Mullis
of Lake City has been temporarily sidelined
by a stroke and his son is now operating
the Lake City Drive-In during his
illness.
Private screenings were held in the Preview
Theatre for Universal's "Two-Lane
Blacktop" and General Films' "Someone
Behind the Door" . advance viewings
for bookers and buyers in general in-
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eluded two showings of "Wit's Fnd" for
Kay. Paramount's "The Conformist" and
"Lets Scare Jessica to Death, " Universals
"Play Misty for Me," "The Tender Warrior"
for Harnell, Galaxie's "Cycles .South,"
Cinerama's "The Touch" and Clark's
"Zodiac Killer."
Newberry Thealre Is
Opened by National
Nl-WBERRY, S.C— Ihe Hub Theatre
was one of seven busmesses opening July
29 when the Newberry Shopping Center,
located here on U.S. 76 Bypass, threw
open its doors. Arlen Shopping Centers of
Chattanooga, Tenn., is developer of the
center.
The Hub is one of several new theatres
opened in Carolina shopping centers this
year by National Theatres.
MIAMI
preston Henn, president of Thunderbird
Drive-Jn Theatres, and wife Betty have
a baby daughter. Another Henn addition
was made at his Hi-Way Drive-In at Dania,
the airer having been converted into the
first twin in the Fort Lauderdale area.
Happy anniversary to Harvey and Jean
Fleischman, whose anniversary is September
Mike McGovern of Macbeth
5 . . . Sales Corp. was here during the week. He
and his wife and their three children still
were on vacation. They had just returned
from a month in Europe and were on their
way to Cape Kennedy.
Simon Smith, one half of the popular
singing group Simon and Garfunkel, is a
regular patron of Manor Cinema, operated
by Ernie Nolan in Fort Lauderdale. Simon
has been drawing crowds at the Fontainebleau
Hotel. Miami Beach, so for relaxation
he has been going to the movies. He
was kind enough to sign an autograph,
while at the concessions bar, for Ann and
Krnie Nolan's son Tommy.
Manor Cinema has been very popular
with children, also. Ernie has been running
a Captain Video serial with his Wednesday
morning kiddies show and the cheering has
echoed throughout the neighborhood. The
children love the series and the Wednesday
morning shows have been a sellout for the
entire summer.
Paid Herman M. Levy $7,645
From New England Edition
HARTFORD—National Assn of Theatre
Owners of Connecticut paid attorney Herman
M. Levy, its recently retired executive
secretary, $7,645 for state legislative lobbying
activity this past winter and spring, according
to a report filed with the Secretary
of State's office.
Oxford, Ala., Cheaha
To Open Next Month
OMOKO. AIA.- Ihc lirM new theatre
in 30 \ears is expected to open next week
in the Blue Pond Shopping Center.
Nell Lumpkin, who will manage the new
theatre while continuing to manage the
Ritz in downtown Anniston, says the new
house will have 504 rocking-chair seats and
the UltraVision projection system.
Lola Bright of Anniston recently won a
r's free admission to the new Oxford
heatre by suggesting the name The Cheaha
n a contest.
Birmingham Student Wins
21 -Day Tour of Europe
BIRMINGHAM—Steve Rauch. 16. a
student at Ensley High School here, won
the contest sponsored by De la Varre
Film Productions INTRACO (International
Travel Companies, Ltd.) and Sabena Airlines.
His prize is a 2 1 -day tour of Europe,
with all expenses paid. He won it for
writing the best 500-word film report on
Andre de la Varre's theatrical travelog,
""21 Days in Europe."
This contest was open to eighth through
12th grade students in 13 Southeastern
cities, where the film was shown in ABC
Southeastern
theatres.
Judges of the entries were Stanley
Bentquist jr., coordinator of social studies
in the Georgia Department of Education:
Mrs. Juanita Abernathy, coordinator of
English and reading in the department, and
Mrs. Gladys Moore, INTRACO's student
tours representative. These judges worked
from "blind copies" of the entries and were
not aware of the ages of the contestants
or where they came from. Even so, they
were unanimous in selecting Steve's entry
as the best one.
Steve attended the showing of "21 Days
in Europe" in Birmingham, where it set a
two-day grossing record for De la Varre
"Grand Tour" productions.
Don Brown, Bob Penton
Reopen Kentwood Elroy
KENTWOOD, LA.—The Elroy
Theatre
was reopened late last month under the
new management of Donald R. Brown and
Robert E. Penton.
The theatre is on a seven-nights-a-week
operation, the first show starting at 7 p.m.
Double features are shown on Saturday and
a midnight show is scheduled Sunday, Monday
and Tuesday.
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. . Other
NEW ORLEANS
Lou Dwycr. booker tor Gulf Stales Ihc-
.iires. took a few days of his vacation
lime while his grandchildren were visiting
here from Indianapolis . GST vacationists
were I.onnie Davis, booker for
hardtops. and Carrie Hamilton. The latter
went 10 Grand Isle for her vacation . . .
Visiting at Gulf States were Frank Meyers.
Jim Cnimp and Hey wood Simmons, all
from Dallas . . . Latest addition to the Gulf
Stales staff is Beverly Newton from Mc-
Comb. Miss. Beverly has joined the legal
department.
Dropping in for visits on Filmrow were
Boots Waterail, Mcintosh. Ala., accompanied
by her son Johnny, and Aubrey Lasseigne,
Morgan City, accompanied by his
daughter . . . Ron I'absi. Blue Ribbon Pictures,
visited towns in southwest Louisiana
— Morgan City. Baton Rouge and Jennings.
In Baton Rouge, he attended the world premiere
of "The Player" at the Broadmoor
Theatre Wednesday (18).
Fred Williams, who operates the Ann.
n c o 1 n and Temple theatres in Baton
1. i
Rouge, spent lour days in Hollywood last
week conferring with William Roland and
Lou Irwin of the Lou Irwin Agency. Roland
and Irwin are casting "Boots, Turner and
Maud," which is on the same lines as
"Shaft." Accompanying Williams to Hollywood
were his associates T. J. Jemison and
John H. Williams. In Hollywood. Williams
also visited Larry Woolner of New World
Pictures, saw the Warner Bros. Studios and
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met .Annik Borel, a star of "Weekend With
ihe Babysitter." Williams became a member
of the Bronze Store, a private club which
has a full membership of actors and show
people. He also conferred with William
Thompson, producer of "The Bus Is Coming."
Gulf Stales' Star Drivc-ln. Monroe.
closed for the season Sunday (15) and the
GST Holiday Drive-In at Pensacola, Fla..
will go to a Friday-Sunday basis effective
September 10 . . . The Robert E. Lee Theatre
had its final kiddies matinee show last
week. The feature was "Chitty Chitty
Bang Bang." sponsored by Muscular Dystrophy,
WSMY. Falstaff and Coca-Cola.
Admission was six drink cans or six noreturn
bottles.
MEMPHIS
Leon Rountree, president of Tri-State Theatre
Owners Ass'n. and the board of
directors met here to plan details of the organization's
November 7-9 convention at
Hotel Chisca Plaza. Invitations to exhibitors
soon will be in the mail.
William Thompson, 60. former promotions
man for 20th Century-Fox and David
O. Selznick. died in a Memphis hospital.
Thompson once had been publicity man for
the old Orpheum Theatre in Memphis.
The Prairie Theatre at Prairie. Ark., was
opened for business Friday (20) ... Ft.
Chaffee Theatre at Ft. Chaffee. Ark., was
closed Friday (27) . . .Visiting from Arkansas
this week were Mrs. Ann Hutchins and
Marjorie Malin. exhibitors . . . Mrs. Peggy
Hogan and family are spending a few days
at Horseshoe Lake, Ark.
These WOMPI committee chairmen were
announced during the week: Lois Evans,
program and membership; Marie Willmuth.
finance; Katherine Gipson and Leone
Cooper, community service; Mai Carper, in-
Start BOXOFFICE coming .
1 year for $10 D 2 years for $17 (Save $3)
D PAYMENT ENCLOSED Q SEND INVOICE
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STREET ADDRESS
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BOXOFFICE - THE NATIONAL FILM WEEKLY
825 Van Brunt Blvd., Konsoi City, Mo. 64124
dustry service and sunshine; Mary Baker,
b\-laws; Juanita Hamblin. bulletin; Peggy
Hogan, yearbook, and Lurlene Carothers.
publicity.
Lurlene Carothers had to cut short her
vacation at Myrtle Beach when her mother,
Mrs. Myrtle Wright, had to be taken to
Methodist Hospital in Memphis. Mrs.
Wright is improving.
Mrs. Frances McDuniels has retired from
Warner Bros. . . . "Tish" Hceftner. back
from a vacation at Gatlinburg. h;is enrolled
in Memphis State University.
'Shaft' Powers 500
Isl Week in Memphis
M EM PHLS—"Shaft" raced away to a 500
first week at the Malco Theatre and "Who
Harry Kellerman?" doubled average as a
Is
new attraction at the Memphian. Success
of these two new pictures was underscored
by what happened to other touted first-week
product: "Billy Jack" was just average at
the Crosstown, "Dark Dreams" barely made
100 at the Studio and "The Hunting Party"
couldn't even come up to average at Loews.
By contrast with the failure of these latter
three pictures to attract Memphis support,
"Summer of '42" posted 250 in a ninth week
at the Paramount and second-week "Murphy's
War" tripled average at the Village
Theatre.
(Average Is 100)
Crosstown Billy Jock (WB) 100
Guild My Secret Life (SR), 2nd wk 125
Loews The Hunting Party (UA) 90
Malco Shaft (MGM) 500
Memphion Who Is Harry Kellerman? (NGP) ....200
Paramount Summer of '42 9th wk 250
(V/B),
Park Wild Rovers (MGM), 4th wk 100
Plaza, Whitehaven $1,000,000 Duck (BV),
2nd wk 100
Studio Dark Dreams (SR) 100
Village Murphy's War (Para), 2nd wk 300
New Johnson City Mall
Has Had a Good Summer
JOHN.SON CITY, TENN.—Businesses
in the Mall Shopping Center now total 31,
with the opening of Britts Department
Store. Among businesses successfully making
debuts in the Mall this year is Mall Theatre,
operated by ABC Southeastern Theatres.
The Mall debut occurred in late June
and the theatre has had excellent attendance
throughout the following weeks.
It's a de luxe situation—rocking-chair
seats. UltraVision projection and a completely
draped auditorium.
The theatre is managed by Bill Kyte and
his assistant Cary Fulwider, both working
under the supervision of managing director
Guy McDowell. Kyte, who has three years
experience with the Majestic, also is
managing the Majestic. He's a 1964 graduate
of Science Hill School and recently
completed four years in the U.S. Air Force.
He's now a student, majoring in management.
He and his wife Martha and their
son, 3, live at Ramblewood Trailer Park.
Fulwider of Bristol was previously assistant
manager at the Paramount Theatre in
that Tennessee town. He's a graduate of
Tennessee High School and a science major
at East Tennessee State University.
SE-8
BOXOFFICE :: August 30, 1971

"
Mercedes. Tex., Wes-Mer
Bought by Ramon Ruenes
MERCEDES. TEX. — Lew Bray, owner
of the Wes-Mer Drive-In here, has announced
sale of the aircr to Ramon Ruenes
of Brownsville, who operates 14 theatres in
the Valley. Corpus Christi and San Antonio.
Ruenes will take over active operation of the
Wes-Mer September 1.
Bray came to the Valley as district manager
for Interstate Theatres in 1943 and
worked for the circuit nine years. In 1952
he resigned to head his own group of theatres
in Harlinger, Mercedes. Weslaco and
McAllen. Bray subsequently disposed of all
the others until only the Wes-Mer remained.
Now sale of the Wes-Mer leaves him without
theatre connections for the first time
since 1922, when he entered exhibition as an
usher at the Palace Theatre in Dallas.
Bray and his wife will continue to make
their home in Harlingen.
'Beautiful People' Date
Confirmed for Lubbock
LUBBOCK. TEX. — First domestic test
date has been firmed for "Beautiful People."
which will open here September 8 at W, O.
Beardon's twin driven-ins — the Golden
Horseshoe and Red Raider. Confirmation of
the Lubbock date was announced by Sol
Fried, president and executive producer of
Capital Productions of Hollywood.
Joe Mass, Capital ad-publicity topper,
consummated the deal and left for Texas to
set up a saturation preopening campaign.
Produced by Fried and David Roth, the
film t o p 1 i n e s newcomers blonde Leigh
Heine. Steven Vincent. Frank Whiteman
and Sonja Dunson. Louis Garfinkle wrote
and directed the film, an original story,
which is an expose of today's body-conscious
society and the "health spa" racket.
John Wayne Will Receive
Award at Legion Meeting
OKLAHOMA CITY
^fter visiting in Okcmuh. Bill Slepka's
daughter and son-in-law returned to
Germany to teach. While his daughter was
home, she completed her master's degree
and made the president's honor roll at Central
State College.
Mrs. Cieorge Gaiighan was admitted to
an Oklahoma City hospital for surgery. Her
husband. Continental Theatres executive,
for that reason was unable to attend a theatre
meeting in Tulsa and sent his manager
Floyd Butcher to sub for him.
Lester Gibbs, Video home office staffer,
has returned home to recuperate after a
stay at a hospital , . . George Moore, Ramona
Theatre, Frederick, will be happy
when it's time to tear "August" off the calendar.
His doctor has promised that George
can get back on the golf course in September.
He has been restricted from the fairways
since he had eye surgery in the spring.
Jerry Brewster of United Artists had a
birthday Friday (20) but. despite the diligence
of your correspondent, it was impossible
to find out which birthday Jerry was
observing . . . Bill Crump, Universal exchange
in Dallas, came up to OC on booking
business.
Mrs. Adell Plunilee, 60. died Saturday
(21) at a local nursing home following an
extended illness. She was the wife of the
late Frank Plumlee, who started his motion
picture career in Oklahoma City in the late
1930s. Later he was in the film industry in
Kansas City, then at Farmington. Mo. Mrs.
Plumlee was a native of Guthrie but came
to Oklahoma City as a girl. She returned to
Oklahoma City from Farmington about
three years ago. Survivors include her son
Frank of Farmington and three sisters.
The Bill Crosbys, Little River Drive-ln.
Wright City, and their former partners the
Womacks had the first TV set in Wright
City . . . Freman Holmes. Pirate Drive-In,
HOUSTON—Hollywood film actor John
Wayne will receive his third award in recent Bristow, took a short vacation trip to Ruidoso,
N. M., and to Las Vegas. He said, on
weeks in Houston at the American Legion
Convention September 2. The Legion's his return, that he will now have to work
Fourth Estate Award is being presented to harder than ever to recuperate losses incurred
— especially at the latter gaming
Wayne for his television special "Swing
Out. Sweet Land."
center.
The American Legion is holding its 53rd
annual convention in Houston August 27- New films on Oklahoma City screens:
September 2.
"Who Is Harry Kellerman?", Centre; "Soul
Wayne was presented the Iron Mike to Soul," Criterion; "The Red Tent," Tower;
Award in San Antonio from the Marine 'The Love Machine," Shepherd Twin;
Corps League and the Veterans of Foreign "Hunting Party," Skytrain, Knob Hill. Sooner
Twin. N.W. Highway and 14 Flags . . .
Wars National Americanism Gold Medal
in Dallas.
Cliff Sanders, Cleveland Drive-In at Cleveland,
was in Oklahoma City on film and
other business.
Beth Brickell, who will star in G. D.
Spradlin's movie, "The Only Way Home.
now being filmed in Tulsa, told Steve Dimick
of the Oklahoma City Journal Post staff
that she prefers films with a human cast.
She was referring, of course, to her two-year
experience on the "Gentle Ben" TV show
and she told Dimick that Gentle Ben wasn't
always gentle and that she was always uneasy
about the bears portraying his role
(three different bears played his part). Although
she has numerous TV credits. Miss
Brickell will be appearing in her first theatrical
movie as she makes "The Only Way
Home."
Not a single person moved out of the audience
to help the cashier at a Durant drivein
when she was held up Tuesday night (17)
and forced to hand over $75. The robbery
occurred during the showing of a GP feature,
"Lola Loves It." Sue Kizziar. 25, the
cashier, said a man wearing a cloth sack
over his head tossed a bag to her and looked
at her through eyeholes cut in the sack. He
told her to fill the bag with money and held
a pistol pointed at her while she obeyed.
When he got the money, the man ordered
Sue to run toward the concessions stand
near the center of the ramp airer. She
started to obey that order, too. but apparently
didn't run fast enough. He fired
one shot and ordered her to run faster, then
fired a second shot and repeated his order.
He fled on foot to a car where two men
were waiting for him.
UA Contract With Jones
Calls for Three Films
FORT WORTH, TEX.—Tom Jones, who
appeared in concert in Fort Worth and
Houston, has recently signed a three-picture
contract with United Artists.
The first movie to be made featuring
Jones will be "Gospel Singer." Gordon
Mills, manager of Jones, will be the executive
producer of the film.
'GET OUR ESTIMATE
on both little and big jobs. You get the
most for your tnoney from Oklahoma
Theatre Supply."
"Your Complf tqi
OKLAHOMA THEATRE SUPPLY CO.
1
BOXOFHCE :: August 30, 1971 SW-1
CARBONS, Inc. ^ Box K, Ccdor KnoHt,

I <
DALLAS
Bennie Lynch of the Film Booking Office
cuits . . .
ihc Dallas film territory . . .
i
Qoiieratulations lo OraDoll anil 'Dulch
2200 YOUNG STREET • DALLAS, TEXAS, 75201 TELEPHO^fE 747-3191 • who celebrated their 25th weililmi;
l.orcnz.
is in Oklahoma City booking her firm's
anniversary Sunday (22) at their home. product to independent exhibitors and cir-
WOMPl members will be working
(i'«)3 C'hantilly Lane. OraDell is a retired
MCiM booker and widely known through the Jerry Lewis Telethon program again
Madee Bradley this year to help with the Muscular Dystrophy
and her husband Joe left Saturday (21) for
Jennie Lou
fund-raising project . . .
W innipeg, Canada. Their two-week trip will Taylor, retired Paramounter. celebrated another
birthday Sunday (15) and received
include many interesting points in the U.S.
Midwest, as well as in Canada.
many cards from her industry friends. She
expressed deep satisfaction that so many
folks remembered her. as she has been gone
It was nice fo see Bernard Brager. now
With Hall Industries in Bceville. on Filmrow. from the exchange office several years.
his old familiar stomping grounds. All of
Myrtle Kitts, retired 20th Century-Fox
his industry friends are hoping he will find
time to come in to Dallas more frequently. staffer, said her doctor was pleased at her
He was branch manager here for Paramount check-up last week, at the progress she's
before joining Hall and he reports he finds making following foot surgery for arthritis.
Although it may be a year before she's able
it far more relaxing to work on the other
walk freely, she's definitely coming along
side of the desk. He brought along a copy to
of the Kerrville paper which reported on the nicely. The heavy cast is off her foot; she
has been fitted in corrective shoes and has
recent floods in that area. The paper pictured
flood water besieging the Kerrville instructions to rely on a cane, rather than
theatre while the marquee advertised "City on a walker for support. She's anxious to
WOMPl Under Water" as the movie.
get back to her service by assisting
with the transfer of films to hospitals
for WOMPl members to use .showing
Jerry Stogsdill, retired United Artists, apparently
in
MARIE LILJEDAHL<
movies to shut-ins.
is going to have to spend consid-
that "INGA' girl.
erable time in bed at home. He was hospitalized
at first after his recent fall but now We were talking with WeeGee McCabe
« o«'u-Vi^ '/;o-,^,o COLOR
is
FILM BOOKING
home.
OFFICE
He will celebrate his 76th birthday in Oklahoma City last week and she remarked
that so many industry people from
500 S. Ervay
September 3 and no doubt
Suite 603-A
many of his industry
would remember Dallas were in Oklahoma City, she wondered
friends Dallas, Texas 75201
with a birthday card.
(214) 744-3165
like to
His address is
him
1S26
who was minding the store in Dallas.
Michigan Ave.. Dallas. Tex. 75216.
Well, maybe it was a "turnabout is fair play"
game: several Oklahoma exhibitors were in
Dallas, including Virby Conley and his
daughter Dixie from the Ellis Theatre,
Perryton, and Volney Hamm of the Lawton
drive-ins. While here. Hamm received word
that his brother-in-law, a young surgeon in
Chicago, had died. Hamm said the surgeon
had started practice just recently and was
'cmy^ai
doing very well. We extend sympathy to
Mrs. Hamm and her family.
1901 S. Good LoHmer Dallas, Texas 75226
Phone— Dallas (21 4) 421 -5461
At the WOMPl luncheon Thursday (19)
Cattleman's Steak House, Elsie Parish
at
Housfon (713) 869-5053
was a model for a beauty makeup demonstration
and wig showing. Joy Surratt and
Official Headquarters for those
(Continued on page SW-4)
'Come back
WILLY
for more' '^iwmm WONKA
BARS UPDATE YOUR THEATRE
WILLY WONKA Candy Bars-A Best Seller Item
Now Available
I WESTREX Projecfors,
Can Serve Texas and Oklahoma
Soundheads, Amplifiers
o (TsirB 000 oVo o'OTfl'fl a a innrfl"tt~a'afl'a-o-fla a a a a inr{rB"a~6"a-atririnrB~B"innn
Xenon Lamps and Arc Lamps—Hurley
Screen—
"Go Modern...For All Your Theatre Needs"
Drive In Speakers—Amplifiers
Diamond Carbons
Pinkston Sales & Service Inc.
SALES & SERVICE. INC.
Formerly Lou Wolters Soles & Service Inc.
"Co lAodtrn Equipmcnl, Siipplin & . . Striicc"
4207 Lawnview Ave. Dallas, Texas 75227
Phone Area Code 214-388-1550
SW-2 BOXOFFICE :: August 30, 1971

DONT MUCK AROUND WITH A
GREEN BERET'S MAMAL ^
He'll take his chopper and 1
ram it down your throat!
%
,v y.
»m\^
HIIRiIA
I AND
I
I
i

. .
HOUSTON
Marc Copagc, co-star ol the 'Julia" IV
scries, in which he played Julia's young
son Con', visited here with his manager
Morris Washington. They will be back in
Houston soon to film "The .Adventure of
Little Diego." which will star the youngster
. . . Elliott English, manager of the Tercar's
.S«.iuthgate Theatre, hired three buses to be
used for transportation of seamen in the
Port of Houston to see -20.000 Leagues
Under the Sea." English paid for all the expenses
of the single-night invitation to visiting
seafarers . . . Fannie Flagg. who has appeared
in two films, served as a judge for
the Miss Texas World Beauty Pageant.
Movie stars Burt Lancaster and Joan
Crawford have been invited here to participate
in the September 8-10 Blind Golf
tournament at H & H Guest Ranch. They
would be celebrity partners with sightless
golfers . . . Sunset
Productions president
Patrick Ferrell has returned from Paris,
where he was working on a film being shot
and in which his company has an interest.
Bobby Bixler was holding auditions at the
local Ben Shaw Modeling Studio for Bob
Hope, who put out a call for redheaded
beauties that were needed for his next film
. . . Jesse Thames, a local insurance man.
purchased the right to select the movies on
KHOU-TV for a full week in a Tele-
Auction held on KUHT-TV last May. Designated
as the Jesse Thames Film Festival,
the week opened Sunday (22) with "Casablanca'"
and was followed by "Ivanhoc."
" Ihc Road to Morocco."" ""The Trail of the
lonesome Pine," "The Hanging Tree," ""12
O'clock High" and "Porgy and Bess."
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Marie Russey Has Retired
After 41 Years With Fox
B> .M.AUl.l. GLINAN
DALLAS — Marie Russey, secretary to
branch manager Bill Williams at 20th Centuo'-Fox.
closed her desk for the last time
Friday (20) after 41 years in the company's
service.
Marie worked two years for Seiberling
Rubber Co. before joining 2()th-Fox at the
Dallas office in 19.^0. In 1936. she decided
she would like a change of scenery, so she
requested a transfer to the company's exchange
in Salt Lake City. While in the Utah
metropolis, she mot David E. Boam and
they were married in 19.1S. He died in January
1947.
Marie remained in Salt Lake City until
May of that year, when she moved back to
the Dallas 20th-Fox office. In 19.S.3 she
married Bill Russey and they bought a home
at 8926 Diccman Dr.. where she still resides.
Her husband Bill died April 2.5. 1968. .She
now has her mother living with her.
Marie has many fond memories of her
years with Fox. During the 41 years, she
served as secretary for Harold Beecroft, Phil
Langdon, Mark Sheridan. Bill Williams,
Vem Fletcher. Lloyd Edwards and then
again for Williams. She says she enjoyed
her film industry work very much but for
several years has not felt up to par, the
result of having undergone several major
operations. For that reason, she decided
to retire and keep up her house and yard
on a schedule determined by how she feels
from day to day. We know she will greatly
enjoy her new leisure as she has always enjoyed
working with her lawn and flowers.
During service with Fox, Marie joined the
WOMPI Club and served in
several elective
offices—recording secretary, treasurer, vicepresident
and president. She attended
WOMPI International conventions in Dallas,
Kansas City, Des Moines, St. Louis,
Miami, Atlanta and New Orleans. Even
though she is retiring from her 20th-Fox
desk, Marie will continue active participation
in WOMPI work, attend club meetings
and might even continue to put out the
WOMPI Bulletin.
On Friday the 20th-Fox employees enjoyed
a farewell luncheon honoring Marie
at Ports O'Call at the top of the Southland
Life Building, adjacent to the Sheraton Dallas
Hotel. The Fox Family Club gave her a
lovely set of gold and jade jewelry and other
gifts consisting of a beautiful cutglass candy
jar and a lovely figurine, all of which she
will cherish with fond memories.
Cliff Robertson. Eric Shea and Rosemary
Murphy co-star in the World War I drama
"Ace Eli and Rodger of the Skies."
DALLAS
(Continued from page SW-2)
Barbara Baggett were winners of cosmetic
prizes given by the demonstration agent.
Rex Hudson of Associated Popcorn Distributors
is home following surgery. He is
making a remarkably fast recovery and
should be back on the job. greeting his
customers before long . . . Still in Herman
Hospital at Houston, after surgery, is Rufus
Honeycutt of the Brunson. Baytown .
Also hospitalized is Don Webb, son of Billie
Webb. 2()th Century-Fox Booker. Don, a
student at Arlington, was on his way home
Saturday (14) when his car and one of those
huge auto transport vehicles tangled. Don
came out of it with three bad breaks between
hip and knee, plus a large gash in his
forehead. He's in Methodist Hospital.
Willy Wonka Candy Sales
Pleasing to Lee Parrish
DALLAS — Lee Parrish of Associated
Popcorn Distributors is well pleased with
the tremendous sales of the Willy Wonka
candy bar put out in conjunction with the
Paramount feature. "Willy Wonka and the
Chocolate Factory." Associated is headquarters
dealer for the promotional confections
used in the advertising campaign
and Parrish reports that many exhibitors
have advised him it has become their bestselling
item.
""Those of us who have eaten it can easily
see why," Parrish said. ""It's delicious."
"Several Oklahoma exhibitors have inquired
about the candy." he continued, "and
we have advised them we have trucks niaking
deliveries in many Oklahoma cities. It's
highly possible such a truck will be going to
or through a town in which this candy is
wanted by an exhibitor. If so, the Willy
Wonka bars can be delivered without delivery
charge while the truck is in that area.
So we are asking Oklahoma exhibitors in
handling the bars to contact us for further
information."
Transcontinental Artists
Opens Dallas Facility
DALLAS—Transcontinental Artists Corp.
has opened a motion picture sound stage
and recording facility at 106 Howell St. The
sound stage is 40 x 60 feet and several major
features have been contracted to be filmed
at the new studio. In addition, separate editing
rooms and private screening rooms make
it possible for several films to be handled
simultaneously.
Complete recording, dubbing and musical
scoring are offered to the public, as TAG is
equipped to shoot either 35mm theatrical
films or 16mm television features or commercials.
President
Charles Martinez and vicepresident
Dale Berry are inviting all people
in show business to visit their new Howell
Street facility when in Dallas.
BOXOFFICE :: August 30, 1971

•^Ava Leighton (General Sales Mgr.). 850 Seventh Ave., New York, N.Y. 10019 • (212) JU 6-4913
^
.-^
"'•r.r=;rr,r::::n;;rr'°^^^^^^
^ti^yGusT^ROMFj^^UEniSig^in^

SAN ANTONIO
J^niold Priest is the ik-\\ ni.in.igcr ol ihc
subiirhan Josephine, one of the city's
Cincniii Arts circuit houses. Priest joined the
Josephine from the circuit's downtown
Texas, where he had been assistant manager.
He succeeds Larry Reed. Marie Priest,
wife of .\rnold. is assisting him in operation
of the Jo-sephine.
Hollywood actress .Sylvia .Sidney came to
San Antonio Ihursday (26) to introduce her
collection of needlepoint and to appear at
needlepoint seminars at Joske's North Star
Mall at I0:.^() a.m. and 2 p.m. Needlework
became an important part of Miss Sidnc\'s
life during long waits between shots on
movie sets and her hobby grew from a
hobby into a career. Friday (27) Miss Sidney
went on to Joske's new store in Austin. During
her seminars. Miss Sidney narrates a
slide presentation on stitches and designs.
-Sylvia Adams, secretary to John Sanlikos
of Santikos Enterprises, recently returned
with her two children Neil and Wendy from
a Houston visit . . . They enjoyed their summer
vacation and will return now to work
and .school . . . Debbie Bryant, who will
continue studies at Incarnate Word College,
has returned to duty at the Josephine's concessions
bar. Debbie was a camp counsellor
this summer at La Jita. San Antonio's Ciirl
Scouts camp.
Sid Shaenfield. manager of the Woodlawn
Theatre, and his wife have as their guests
Mr. and Mrs. John Anthis of Atlanta. Mrs.
Shaenfield is secretary to Tom Powers, city
manager for Cinema Arts Theatres . . . Mr.
and Mrs. Larry Reed have left for Austin so
the former manager of the Josephine can
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Offloos In WAmorlcan Exchango Confers

. . Ihe
TULSA
Qeneral Theaeres reports that several employees
are returning to college this
week. They are Joan Schladale. Northeastern:
Jean l.oertcher. Northeastern A&M;
Sandra Styvee. Oklahoma State University:
Phil Cooper. Narry Neal and Donna Welch,
all of the University of Tulsa.
Sandra Courington, Boxoi i ic i . correspondent,
and her husband Charles returned
from Dallas where they visited Ralph and
Jan Gifford. the latter formerly co-correspondent
for BoxoFFiCE in Tulsa. The two
couples were guests of several Dallas theatres
and they visited numerous other theatres.
Sandra, by the way. will have a byline
department in the Tulsa Magazine, published
by the Tulsa Chamber of Commerce.
The name of the new column is "Movies
to
See."
The Tuba World Serie.s of S u m ni e r
Movies completed its fifth season with a
total attendance of 4I..S35 for the eightweek
run. Bud Patton. spokesman for the
seevn participating theatres was quoted: "It
was one whale of a summer and definitely
a record for the five years." He added that
he felt other cities and towns could profit
from Tulsa's example in making the kids
and their moms happy. The final breakdown
on how many children and parents went
through the doors of the theatres reads:
Boman Twin. 9.248; Park Lane. 6.980: Fo.x.
6.288: Village Cinema. 6.102: Southroads
DEPENDABLE - HIGH QUALITY
Sunday"; Fox Plaza. "Von Richthofen and
Brown"; Loews" Brook. "The Omega Man":
Will Rogers. "Who Is Harry Kellerman?",
and Villaue Cinema. "The Hellstrom Chroni^om
DOUBLE EAGLE CARBONS
Cinema. 4.977: Circle. 4.()9.S. and I oews'
Brook, .V845.
Monty Mohler. assistant manager of the
Fo.x Plaza Theatre, was called to the Fox
Theatre in Amarillo to help out after the
death of the manager . Boman Twin
sneaked "On Any Sunday on ' the Sunday
evening bill with "Bunny O'Hare" . . . Dave
Davis of the Fox Plaza was awarded the
BoxoFiiCE Showmandiser award for his
elaborate lobby decorations and a city wide
promotion for "Bananas." Congratulations.
Dave!"
New marquee titles: Continental. "The
l.ove Machine": Southroads Cinema. "Carnal
Knowledge"; Boman Twin, "On Any
Ten-Film Classic Series
Available in Fort Worth
FORT WORTH—A series of ten classic
movies ranging from 1916 to the more contemporary
60's will be offered in the Fine
Film Series at the Edrington Theatre during
the 1971-72 season.
The tentative schedule reflects some of
the current trend of nostalgia but also includes
some top cinematic efforts of both
the European and American directors.
The season will open September 27 with
"King Kong." Max Von Sydow stars as a
knight returning from the Crusades in Ingmar
Bergman's "The Seventh Seal" October
25. "Duel in the Sun," with Jennifer Jones.
Gregory Peck, Joseph Gotten, Lionel Barrymore
and Lillian Gish, will be shown November
15.
Ruby Keeler is in the all-star cast in
Busby Berkeley's "Gold Diggers of 1933,"
to be shown in December. "Casablanca,"
with Humphrey Bogart, is scheduled for
Starf BOXOFFICE coming .
D 1 year for $10 D 2 years for $17 (Save $3)
D PAYMENT ENCLOSED Q SEND INVOICE
These rates for U.S., Canada, Pan-America only. Other countries: $15 a yeor.
February 14. The zany Marx brothers will
appear in 'A Night at the Opera" set for
January 17.
Alec Guinness, playing eight different
roles, stars in "Kind Hearts and Coronets"
March 6. Lon Chaney's silent version of
"
"The Hunchback of Notre Dame will be
shown April 24 and May 15. D. W. Griffith's
epic "Intolerance" in a 150-niinute
version will be presented. The final film in
the series will be Fellini's "La Strada" to be
shown June 12.
Selected short subjects and cartoons will
be shown during the series, including "The
Red Balloon," "The Golden Fish" and
comedies by Robert Benchley, Laurel and
Hardy and W. C. Fields.
Admission will be by .season membership
of $5 to members of the Fort Worth Art
Ass'n and $5.50 for nonmembers.
Cliff. Gary Wilson Form
Film Agency in Memphis
From Southeastern Edition
MEMPHIS—Cliff Wilson, formerly with
Morgan American Management Corp.,
which recently closed its Atlanta branch,
and Gary Wilson (no kin), who resigned
recently as salesman for Atco Gibraltar
Corp., in Atlanta, have organized South
Central Entertainment Corp., with headquarters
on South Second Street here in
Memphis.
The firm will serve as a film buying and
booking agency, as an independent distributing
agency and plans to add a shipping department.
The two Wilsons say they will
serve the Memphis, New Orleans and St.
Louis territories.
The return to Memphis is a homecoming
for Cliff Wilson, who was with National
Screen Service here for 25 years. Later he
served as Columbia's office manager and
head booker in Atlanta before going into
service. After completing military service,
he was a booker and salesman under Southern
division manager R. J. Ingram.
Interstate Circuit Cuts
Out Senior Citizen Rate
HOUSTON — ABC Interstate
theatres
have discontinued the practice of issuing
discount cards for senior citizens. Circuit
officials say they found the majority of persons
using senior discount cards attended
matinee movies so they started the Early
Bird Bargain Matinee, which any one can
attend for the $1 admission fee.
It was felt because the discount cards
were being used during this period by senior
citizens that the $1 Early Bird Matinee price
was a bigger bargain than people were receiving
with the senior discount card offer.
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August 30, 1971

—
—
——
,
'Who Is Harry?' 3Z0
Leads Minneapolis
MINNEAPOLIS—Has that long-predicted
turnaway from screen sex at last arrived?
Maybe not just yet. But ballet and "Peter
Rabbit" left cinema sex and sin in their
boxofficc dust as three new films checked
into town. "Peter Rabbit and Tales of Beatrix
Potter" stole all the thunder, notching
a robust, surprising 275 at the Cinema II.
Second place went to "The I.ove Machine,"
sizzling ads virtually for naught as the film
managed a mere 150 at the Orpheum. Even
more disappointing was "The Seven Minutes,"
barely tallying 100 in its bow at the
State. Meanwhile. "Summer of "42" and
dollar for dollar.
(Average Is 100)
Acodemy— Klute (WB), 7th wk 190
Cinema II Peter Rabbit and Toles of Beotrix
Potter (MGM) 275
Cooper Cinerama Who Is Harry Kellerman.^
(NGP), 2nd wk 320
Gopher—Summer of "42 (WB), 1 0th wk 125
Mann— Billy Jock (WB), 16th wk 160
Orpheum The Lore Mochine (Col) 150
St. Louis Pork Blue Woter, White Death (NGP),
2nd wk 140
State The Seven Minutes (20th-Fox) 100
Uptown The Lost Run (MGM), 3rd wk 150
World Carnal Knowledge (Emb), 7th wk 215
Len Schultze, Bob Frahm
Are Promoted by UATC
MILWAUKEE — Operational
"Billy Jack" moved slightly upward as holdovers
generally showed good strength. "Carnal
Knowledge" and "Klute" showed strong
legs, and "Who Is Harry Kellerman?"
matched its opening-week figure virtually
management
duties for the United Artists Theatre
Circuit in Wisconsin will be divided between
Len Schuize and Robert Frahm. it
was announced by Fred Koontz sr.. general
manager of the circuit. Both men long have
been associated with UATC, based in Milwaukee,
and the appointments are in line
with the company's policy of promotions
from within the organization.
Len Schuize will handle seven theatres
in the Milwaukee vicinity in addition to
concessions, theatre rentals and all real
estate in the Wisconsin division. Bob Frahm
will oversee nine situations out of the Wisconsin
office in addition to the company's
theatres in Chicago and Oak Brook, 111.
Direction of the United Artists theatre
in Green Bay, Stevens Point and Wausau.
a total of four, will be handled jointly.
Cooper Announces Staff
Realignments in Lincoln
LINCOLN— Managerial changes in
local
out of the Stuart, has been named the new
Nebraska Theatre manager. Gash's two
assistant managers, Kent Storck and Greg
Kramer, remain at the Nebraska. In the
new Stuart post. Gash will be aided by
present assistant manager Gary Meyer.
Jay Maness is manager of the third
circuit theatre here, the Cooper/ Lincoln.
His assistant is Russ Boyte, since CJary
Meyer's transfer in recent months to the
downtown Stuart spot.
Gaughan says no one is being named to
a managerial trainee post at this time.
DES MOINES
p^alph Olson, Universal branch manager,
and his wife Betty, branch manager's
secretary at Paramount, with their daughter
Lesley left for a two-week vacation Friday
(20). The first stop was to be Las Vegas,
Nev., then on to .San Francisco and Westminster,
Calif., where they plan to visit
Lyle and Mary Cass, former residents of
this city and both former presidents of the
Variety Club here.
Mickey Ellis,
Paramount booker, and his
wife are having a delightful time touring the
the Black Hills in South Dakota and visiting
in Colorado.
Good grosses are reported for both "Mc-
Cabe & Mrs. Miller" and "Billy Jack" by
Warner Bros, staffers.
Gloria Heathcote, Columbia, former Boxoffice
correspondent, gave birth to a baby
girl Wednesday (18) at Des Moines General
Hospital.
WOMPI president Leone Matthews spent
a weekend in Hiteman and, with friends,
drove to see the Rathbun Dam near Centerville
. . . WOMPI Joyce Taylor and her
husband spent a weekend recently in Mankato,
Minn., where they attended a wedding.
Bert Thomas of B&I Booking Agency
says he is a little old to be finding out about
the "birds and bees" but after his encounter
with bees Saturday (14) at Diamondhead
Lake, he is wondering. He was attacked by
a swarm while working on his boat dock
and before he could take cover he had suffered
26 visible stings. Thomas was taken to
the hospital in Dexter for treatment and is
still suffering from the effects of the stings.
However, he says there will be no serious
results.
Don Knight, assistant general manager of
ABC Midwest Theatres, left on vacation
Monday (16). He and his family went to
Minnesota on a fishing trip.
CarrolsTwinThealre
Slated for Appleton
APPLETON. WIS.—The signing ol a
lease by Carrols Development Corp. marked
the first phase in the construction of twin
motion picture theatres in Appleton, it was
announced by Anthony T. Kolinski, executive
vice-president of the firm. Carrols is
headquartered in Syracuse, N.Y.
Construction of the twin, located at 2000
West College Ave., is expected to begin
within the next few days. Theodore Utschig
I'v; Son is the builder.
Tony Roberts at Preview
Of 'Star Spangled Girl'
MILWAUKHE—Tony Roberts, star of
Paramount Pictures' "Star Spangled Girl,"
arrived in Milwaukee Tuesday (17) as a
special guest of the NATO eight-state Mid-
Continent convention and tradeshow. He
was greeted at the airport by two home
town "star spangled girls" accompanied by
a ten-piece band. Leading the welcomers
was Robert Jendusa. city council president,
who presented him with a gift and scroll.
Roberts then boarded a fire engine, which
had been decorated in red, white and blue
bunting, and rode into the city of Milwaukee
for a full day of press activities. He
was accompanied into town by the two
"star spangled girls," a Dalmation and the
wailing sirens from a full escort of sheriff's
deputies.
Tuesday evening (17) klieg lights, crowds
and a full band welcomed guests to the
Centre Theatre for a special preview of
"Star Spangled Giri." The house was appropriately
decorated in a red. white and
blue motif.
Attending the screening were Frank Yablans,
president and chief operating officer
of Paramount Pictures, and his wife; Howard
W. Koch, producer of "Star Spangled
Girl," and Mrs. Koch: Tony Roberts; Eugene
H. Picker, NATO president: Ben
Marcus, president of Marcus Theatres
Management Co. and general convention
chairman, with Mrs. Marcus: Congressman
Clement J. Zablocki. and City Council
President Robert Jendusa.
Prior to the special showing. Marcus
introduced Yablans. Koch and Roberts
from the state of the theatre. Following
the screening, the assembled guests adjourned
to the Grand Ballroom of the
Pfister Hotel, decorated with a "Star Spangled
Girl" theme, for a gala buffet dinner.
May Delay Bow of Riviera
SIOUX CITY, IOWA—Street construc-
Cooper theatres, effective Tuesday ( 24 )
were announced by Michael Gaughan, district
Filmrow visitors: Hersh McManus, General
tion and utility replacement in the CBD-East
manager for the Lincoln-based circuit. Robert Gash, who came to Lincoln from
urban renewal area in running behind schedule
Cinema. St. Louis. Mo.; Bob Hutte,
and may necessitate a delay in the open-
Strand Theatre. Leon, and Iowa Theatre.
Denver to become the Nebraska Theatre
manager about a year ago. has been appointed
manager of the downtown Stuart. Webster theatres. Webster City; Nick Yiantively
slated to bow September 2. an ABC
Winterset; Art Downard. Drive-In and ing of ABC Theatres" Riviera Twin. Tenta-
He succeeds Terry Luddington. who resigned
nis. Cinema and Orpheum theatres. Dubuque;
Theatres spokesman said the company
have Twin
Carl .Schwanebeck. Grand Theatre,
its
doesn't the to want Riviera
to go into state government work.
Gash previously was with the Denver Knoxville, and Dwight Hanson, Golden grand opening while adjacent streets and
Cooper Cinerama.
Buckle and Drive-ln theatres. Rockwell sidewalks are torn up, making access to the
Dave Etmund, manager trainee working Citv.
showhouse from city parking difficult.
BOXOmCE :: August 30. 1971
NC-1

. . . "Network
MINNEAPOLIS
Those armed with an appetite, hankering
good food and prowling northern Minnesota
would do well to drop in at the Golden
Grill in Brainerd. The restaurant is now
operated hy Harold I.undquist, former
branch manager here for Cinerama Releasing
Corp. "I get better boxoffice with the
food than I did with pictures." laughs Lundquist
... An opening-day promotion stunt
lor "Who Is Harry Kellerman and Why Is
He Saying Those Terrible Things About
Me?" at the Cooper Cinerama Theatre was
hardly a rousing success. The rock unit Dr.
Hook & the Medicine Show, which is heard
in the movie, was on hand in person for an
on-stage performance. A showing of the
movie followed. The promotion was pushed
by WDGY Radio, local rock outlet, and
lim Kehr. Columbia Records promotion
manager. Though admission was free, only
3.S0 showed up. according to a theatre representative.
The house seats 800.
A new Cadillac has been offered as the
door prize this year for the annual Contribution
Stag Dinner to be held by Tent 12.
Variety of the Northwest. The event is set
for October 7 in the Gold Room of the
Hotel Radisson here, new quartets for the
unit . . . Circuit chief Benjamin Berger and
his wife Midge departed Wednesday (18) on
an extended tour of Europe, including
Poland and central European nations, then
ending up in Israel.
Carol and Russell Lindburg, area motion
picture producers, are planning a film on the
Variety Club Heart Hospital . . . Charlie
Jackson, veteran Tent 12 member, has
claimed that he and his wife Connie must
be the oldest living married couple of the
unit. Now in winter residence in Clearwater,
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THE
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Fla.. the Jacksons mark their 60th wedding
anniversary Tuesday (31). They were wed in
1'>11 while on the road playing stock at the
Empire Theatre in Edmonton. Alta.
John Peterson's Madelia Theatre. Madelia.
is now being booked by Stan McCulloch
Ernest Berg,
who operates a film buying and booking
combine with his wife, is seriously ill . . .
Lynn Kulbeik. secretary to Paramount
branch manager Forrie Myers, is seeing
America first. Fresh back from a Milwaukee
vacation, .she and her husband are making
plans for a Labor Day jaunt to Denver.
"The Touch," Cinerama Releasing Corp..
was tradescreened Tuesday (17) at the ABC
screening room . . . Meanwhile. CRC tentatively
has .set "One Day in the Life of Ivan
Denisovich" for an October 6 bow at the
St. Louis Park Theatre. And its reissue,
"Windjammer." an enormous success here
about a decade ago, is pegged for an October
27 opening at the same house. CRC also
has set "Soul to .Soul" October 6 at the
Varsity. The film is a documentary based
on a music festival held on the north coast
of Africa, featuring international "soul"
stars, some of them American.
Filmrow visitors: Shelly Kliman, Palace
Theatre. Spooner, Wis., and Mr. and Mrs.
Lawrence Schnabel, Ash, Ashley, N.D. The
Schnabels. who farm when not busy at the
Ash. report they harvested a record wheat
crop . . . Chuck Bliss, Universal branch office
manager, vacationed up around Minnesota's
North Shore-Lake Superior territory.
The Vogue Theatre, Sandstone, owned
and operated by Tom Galvin and Pete
Nordstrom, has undergone extensive remodeling
and renovation. The theatre now is
getting extensive reseating.
George Fosdick, retired film salesman for
Republic Pictures and RKO here many
years ago. died in Fresno, Calif.
The Strand Theatre, Duluth, closed for
many years, has been reopened. The house
has been completely remodeled "front to
back and top to bottom." including installation
of a new heating and air-conditioning
system. Now owned and operated by a partnership
group, the theatre is managed by
one of the owners. Quinton Cooke . . . Jerry
Lewis cinemas are set for openings in both
Hibbing and Virginia, both to be operated
by the Twin Cities-based Vision Enterprises
headed by Wilfred Dubbel. In Hibbing, the
theatre is located in the new Mesabi Mall
shopping center and in Virginia in the
Thunderbird Mall center. Both openings
are set for late September.
Avron Rosen, 20th Century-Fox branch
chief, was among area film figures attending
the NATO Mid-Continent convention and
That golf
tradeshow in Milwaukee . . .
tourney conceived by Gay Hower, State
Theatre. Worthington, turned out to be a
smashing success. Some 25 film folks were
on hand, among them Mr. and Mrs. Roger
Dietz (Columbia branch manager); Mr. and
Mrs. Jack Kelvie (Theatre Associates); Mr.
and Mrs. Johnny Wattcrs. Family Drive-In.
Fairmont; Mr. and Mrs. Joe Prill, State.
Madison, S.D.; Mr. and Mrs. Jerry Heckler.
Canby. Canby, and Ray Vonderhaar. Tentilino
Enterprises. Alexandria. Dick Lutz
came in with the 18-hole low. 76. Watters
was runner-up with 80. The event was
dubbed the Film Flam Flick Open and it
was decided to make it an annual event.
MILWAUKEE
j^orean Sherd, recently appointed manager
of the downtown UA Riverside Theatre,
was pleasantly surprised to have a tall,
familiar figure walk into her office and
greet her with a broad smile and a pumping
handshake. It was Red .Skelton. appearing as
a star attraction at the Wisconsin State Fair,
who said he wanted his daughter Valentina
to see the movie theatre where he used to
perform on the stage. While Dorean has
been with the Riverside for 18 years, she
hardly remembers the 1930s, when Red
regularly played there with his donut-dunking
routine. Conventioneers attending the
NATO eight-state meeting at the Pfister
Hotel reported the experience of having the
famed comedian stop to open doors for
them or greet them in his outgoing, friendly
manner. Would the Riverside be willing to
book him again sometime along with a motion
picture feature. Red wanted to know,
and Dorean Sherd assured him "anytime"
TV is afraid of the cassette,"
Skelton told the press here. "But TV is already
dead." CBS dropped Skelton in 1970
but Red revealed that he is going into the
cassette business, performing and producing
tapes for home viewing.
An interested listener at the NATO convention
panel session on mini-theatres was
Bob Lang, with the American Seating Co..
Grand Rapids. Mich. Bob. who lives in the
suburb of Wauwatosa. said his firm is updating
and improving its Bodiform line, as
well as the Luv Seats.
All good things come to those who wait
(which includes theatre managers looking
for a new marquee to replace a damaged
one). As reported in Boxoffice May 31, a
large truck had badly ripped the canopy
over the Sherman Theatre. 4632 West Burleigh,
the second time in two years that
over-sized vans had tangled with the awninglike
projection. It took time to finalize all
(Continued on page NC-4)
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BOXOmCE :: August 30, 1971

'
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DON'T MUCK AROUND WIT
GREEN BERET'S MAMA!
He'll take his chopper and
ram it down your throat! ,:
'
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"CHROME and HOT LEATHER"
WILLIAM SMITH TONY YOUNG MICHAEL HAYNES PETER BROWN MARVIN GAYE
MICHAEL STEARNS ... . KATHY BAUMANN LARRY BISHOP... r.p ..•'-••55H
Produced by WES BISHOP • Pholographed and Directed by LEE FROST
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. . The
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LINCOLN
pin- easiciit place to find veteran Walt
Jancke these days is inside or around
ihc new Cine I and II, which is looking
more complete each day at its northwest
corner location at 13th and P streets. Walt
says his tongue's in cheek every time he repeats
the contractor's promise to be finished
by September 6 but equipment and interior
furnishings arc being installed in the 271-
seat north auditorium. The Mel Glatz-designed
decor in this area will be gold, while
the twin 271 -seat auditorium to the south
will feature red. Walt spent most of last
weekend with the firm installing the Soundfold
wall draperies and also was on hand
Tuesday (24) as American Seating Co.
launched installation of rocking-chairs in the
stadiimi portion of the auditorium and conventional
models in the remainder. Work
also started last week on installation of
equipment in the single automated projection
room . theatre veteran took his canine
pal Pasha down to the theatre Saturday
(21) but says "she kept mc running around
instead of being able to stay put and be of
some help" . . . Everett Greathouse, Walt's
assistant, is tending the shop (the old Variety)
across the street, freeing Walt for the
Cine I and II project. Besides, Walt says,
every time that big-framed Ev gets inside
the new building, workers ask him to lend
a hand (and shoulder) to move the big stuff.
David Tews, local
investor and legislative
lobbyist, who is reported to have the Jerry
Lewis Cinema franchise for the Nebraska
area, is making a second attempt in a year's
time to get city-county planning commission
approval for a 20-store shopping center that
he says will include a theatre. It would be
located on a nine-acre site at Normal and
40th streets in the .southeast section of this
city. Tews' first overture before the commission
last October was withdrawn before
final action was taken by the government
bodies. Such action also must receive city
council approval, once the planning group
has announced its stand. In the October request.
Planning Director Doug Brogden had
commission concurrence in a denial because
of anticipated traffic problems and the adverse
effect on adjacent areas.
Nebra.ska popcorn, a commodity of interest
to the industry and its patrons, should
be in good supply for the coming year, according
to the division of agricultural statistics.
A state official said crop prospects arc
good. Besides, he added, there were 26,000
acres planted, compared to 22,000 acres
last year, with most of the acreage planted
under contract.
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Charles Kroll, assistant vice-president in
charge of theatre operations for Cooper
Theatre Enterprises, and his family returned
Saturday (28) after a two-week vacation
in Colorado Springs, their former home, and
other favorite places in the state of Colorado
Hallberg, Cooper vice-president,
apparently didn't get to start that vacation-at-home
holiday Monday (16), so he
took a fresh stab at it Monday (23) . . ,
Nebraska tourism promoters like people
such as Jay Maness. Cooper/ Lincoln manager.
He reports he saw all kinds of Nebraska
cities and spots during his two-week
vacation, besides having the luxury of not
hearing the alarm clock for a couple of
weeks. And. he adds, the "shop" was never
in better condition when he reported back
to the suburban theatre, where assistant
manager Russ Boyte had been in charge
during his absence.
MILWAUKEE
(Continued from page NC-2)
necessary arrangements but Monday (16)
the theatre's staff (and neighbors) watched
Poblicki & Sons set up the new, attractive
replacement. Manager Tom Mack jr., who
has been with the theatre the past 14 years,
confided he is now free to take a drive to
his usual haunt out West during September.
His theatre was rented Wednesday afternoon
(18) by the Wedgewood chapter of Women's
American ORT (Organization for Rehabilitation
Through Training) for a kiddies
show, with the proceeds going to an ORT
social assistance project. Tom supplied the
Walt Disney film, "Johnny Appleseed," plus
a few cartoons, but seasoned showman that
he is, he couldn't overlook gushing over the
magical antics of Eric the Great, a local performer.
Tom repeated a wish that he could
arrange kiddies shows for his neighborhood's
youngsters on a regular basis and
said,
"I'm working on it."
Screen personality Richard Kallman pulled
back the curtain on Hollywood for young
residents at the Holliday Home Camp in
Williams Bay (near Lake Geneva) in mid-
August. Speaking to diabetic children at the
camp, which is run by the Lake Geneva
Fresh Air Ass'n, Kallman explained that
stunt men take the risks instead of the major
stars and that the blood seen on the
screen was thickened food dye. The youngsters
laughed heartily when he revealed he
had to dye his brown hair blond for a certain
role and that he "shared hair dryers
with Marlon Brando and Connie Stevens."
The actor, who has been visiting in the area
as a house guest with good friends, signed
autographs and promised to revisit the camp
before returning to Hollywood to contine
"the most exciting and fabulous life I know
—acting!"
Bowlers from 42 different nations were
in town for the seventh Federation Internationale
des Quilleurs World Bowling Tournament
at the Arena, and the Klug Film Production
firm of this city made a 25-minute
documentary movie of the meet. Winik
Films of New York also will incorporate
parts of the event into a movie it is producing
for the National Bowling Council. The
tournament had a ten-day span, ending
Sunday (29), and received global coverage in
newspapers and on radio and TV.
The old silver screen cowboy hero Roy
Rogers, who's really only 59, still packs 'em
in when he appears at fair and rodeo events.
Playing before two successive audiences of
12,000 each at the Wisconsin State Fair
here, Rogers received a standing ovation at
each performance. His wife of 24 years.
Dale, also was applauded and cheered noisily.
Now grandparents with 14 grandchildren,
the Rogers look far younger than their years
and have appeared in many westerns. Dale
got her largest chuckle in telling the crowd
that at 58 she was now at the awkward age:
"Too young for Medicare and too old for
men to care." The Sons of the Pioneers,
who have appeared in countless cowboy musicals,
also registered well.
Mrs. Robert A. Hunholz, president of the
Better Films and TV Council of the Milwaukee
Area, has submitted a clarifying
letter to the local press and it was published
recently in the Journal. Explained the letter:
"This is to clarify some misunderstanding
on two different groups—the Motion
Picture Commission (no longer functioning)
and the Better Films Council of the Milwaukee
Area, which is functioning. Our
Better Films Council was organized in 1931,
We have just celebrated our 40th anniversary.
Our council consists of delegates
from organizations in good civic standing,
as well as individual members who are interested
in the service of our council.
"We screen movies in Milwaukee while
they are currently being shown. We then
rate them for entertainment value, classifying
them as outstanding, excellent, very
good, good, fair and poor. They also are
graded for audience suitability as adults,
adults and young people and for family.
We are not a censoring group. We educate
and inform our members of film content by
issuing a preview sheet monthly for our
members and affiliated organizations. The
consideration of family preference always
enters into our final evaluation. Anyone
wishing more information regarding our
council, please feel free to call 445-9273,"
Pussycat Manager Slated
To Appear in Atlanta
OMAHA—Richard Berry, manager of
the Pussycat Theatre in Omaha, reportedly
has been summoned to appear before a
federal grand jury Atlanta, Ga. The
in
jury allegedly is investigating "adult" book
store and movie operations of Michael G.
Thevis.
An Omaha agent for the Internal Revenue
Service said that he served a subpoena
on Berry to appear in Atlanta and Berry
has said that he will go to that city.
BOXOFFICE :: August 30, 1971

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GREEN BERET'S MAMA! x
He'll take his chopper and
ram it down your throat!
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CHROME and HOT LEATHER"
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The
The Love Machine'
400 in Cincy Debut
CINCINNAII—A quinict of new products
headed by The 1 ove Machine" gave
some fresh flavor to screen fare here and
apparently was instrumental in generally
higher percentages. The Love Machine."
appearing at the Times Towne Cinema, was
good for a 400 first week; "$1,000,000
Duck." available at three theatres, had a
good compiisite .'50. "Panic in Needle
Park picked up 250 ' in a first week at the
Ambassador, and the other two newcomers
— "Murphy's War" at the Kenwood and
"The Return of Count Yorga" at the Albee
—each grossed 125. Best percentage in
town, however, was recorded by fourthweek
"Summer of "42." which had 450 at
the Place Theatre.
lAvcroge Is 100)
Albee—The Return o» Count Yorso (AlP) 125
Ambossodor The Ponic in Needle Pork
(20th-Fox) 250
Cine Carousel—The Anderson Tapes (Col),
4th wk 325
Grand Shott (MGM), 6th wk 225
Hollywood Cinema North, Moriemont Cinema
East, Western Woods—$1,000,000 Duck (BV)..350
Internotional 70— Cornol Knowledge (Emb),
7th wk 200
Kenwood— Murphy's Wor (Para) 125
Place—Summer of '42 (WB), 4th wk 450
Studio Cinemas—Billy Jock (WB), 16th wk 375
Times Towne Cinema—The Love Machine (Col) . .400
20th Century—On Any Sunday (SR), 2nd wk ) 50
'Summer of '42' Triples
Average in Cleveland
CLEVELAND — Of the 11 first-runs
from which Cleveland theatregoers could
choose, nine grossed better than average in
the 140-to-300 percentage range. "Summer
of '42." eighth week at the Village Theatre,
was the bell-ringer here, as it was in Cincinnati,
its 300 gross exceeding all others
reported. "Ginger." third week at the La-
Salle Theatre, rated 275 and first-week "The
Omega Man," playing at five theatres, ran
up 260.
Cedar-Lee— Death in Venice (WB), 2nd wk 100
Lee ARTOE XENON LAMPS
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Colony, Detroit, Great Northern Cornol
Knowlodgc (Emb), 7th wk 180
Embassy—The Light at Iho Edge of the World
(NGP) 175
Five theatres—The Omega Man (WB) 260
Heights Art, Wcstwood—My Secret Life (SR),
2nd wk 75
Hippodrome, Shokcr—ShoH (MGM), 2nd wk 250
LoSallc— Ginger (SR), 3rd wk 275
Richmond, Riverside Who Is Harry Kellorman?
(NGP), 2nd wk 200
Severance The Hcllstrom Chronicle (SR),
2nd wk 140
Village Summer of '42 (WB), 8th wk 300
World Eost World West—Taking Off (Univ) 175
'Carnal Knowledge,' 'Clowns'
Do Best Detroit Business
'
DEIROII— "Carnal Knowledge at 240
•
and Clowns" at 2.^0 stood out at the
top of Detroit's first-run business barometer
ratings in a week marked by several belowaverage
performances. "The Clowns." playing
at Studio-North, was the city's only new
feature film; "Carnal Knowledge" was in
a sixth week at the Northland Theatre.
Five theatres— Klule (WB), 5th wk 145
Five theatres— $1,000,000 Duck (BV), 2nd wk . .175
Four theatres— The Anderson Topes (Col)
4th wk 125
Four theatres—Who Is Horry Kellermonr (NGP)
2nd wk 110
Fox— Broin of Blood (SR); Vampire People (SR)
2nd wk 150
Northland—Carnal Knowledge (Emb), 6th wk. ..240
Quo Vadis—The Lost Run (MGM), 3rd wk 60
Seven theatres— Big Joke (NGP), 2nd wk 80
State- Wayne—The Stewardesses (SR), 12th wk. ..135
Studio-4, Studio-New Center— Fortune and Men's
Eyes (MGM), 3rd wk 90
Studio-8—Deoth in Venice (WB), 4th wk 100
Studio-North—The Clowns (SR) 230
Three theatres—The Panic in Needle Pork
(20th-Fox), 2nd wk 60
Three theatres—Two-Lone Blockfop (Univ),
2nd wk 70
COLUMBUS
yniversity City Cinema is in the midst of
a rapidly developing area north of the
Ohio State University campus, with plans
announced for two new motor hotels nearby—a
150-room Royal Inn and a 12-story
Holiday Inn on West Lane Avenue. Former
astronaut John Glenn is one of the partners
in the group planning the Holiday Inn.
Sam Shubouf, Loews city manager, won
the nationwide Loews Theatres competition
for "Showman of the Month." The award
was made for excellence in public relations,
promotion and publicity.
Nat Holt, RKO Ohio division manager
three decades ago and in later years a film
producer, died in Hollywood at age 78.
Harry .Schreiber. manager of Veterans Memorial,
was manager of RKO Palace during
Holt's tenure and John L. Barcroft of the
Barcroft Advertising Agency was RKO Theatres'
publicity director.
Russell A. Bovim and his wife Kay were
recent visitors in this city. Bovim was manager
of Loews Ohio in the '30s and early
'40s. He retired two and a half years ago
as Loews city manager in St. Louis. The
Bovims are now living at Sun City, Fla..
near Tampa. While here he was taken on
a tour of the Ohio. He expressed surprise
at the extensive changes made in the theatre
by the present operators, the Columbus
Ass'n for the Performing Arts.
"Summer of '42" was awarded the Silver
Shield at the San Sebastian Film Festival.
CINCINNATI
Qenc Lutes. NAIO of Kentucky president
and operator of theatres in Ohio and
Kentucky, has acquired the Midway Drivein.
Cynthia. Ky.
Tri-State Theatre Services is booking and
buying for the Wyoming Theatre. Mullens.
W. Va.. for owner Ronald Worken.
Tony K n o 1 1 m a n , 20th Century-Fox
.
branch manager, is on vacation for two
weeks . . Helen Cirin. National Theatre
Supply secretary, is vacationing in Florida.
Returning from vacations spent here and
there are Harold Hoffert. American International
Pictures booker; Helen Fitzwater,
Columbia secretary. Bob Bruce, National
General Pictures booker; John Kallmayer,
Warner Bros, booker, and Elaine Roaden,
Paramount secretary.
Harley Bennett is refurbishing his Majestic
Theatre at Chillicothe . . . Bud Hughes
of McKee, Ky., attended a Reds baseball
game while in town to visit the film colony
. . . Ohio exhibitors in town recently included
Earl Cox. Middletown; Bernard Ginley,
Columbus, and John Hewitt. Bethel.
This city is finally catching up on the
latest in theatrical entertainment which is
becoming popular throughout the country
—dinner theatre. Beef "n' Boards, located
on Dry Fork Road off 1-75 near Harrison,
is owned by J. Scott Talbot, who also operates
a Beef "n' Boards at Louisville. Food is
served buffet style, with bar service before
dinner and during intermissions of the play.
The theatrical diet is kept light and easy
Broadway comedy and pocket musicals
staged with a single set. The theatre seats
450 . . . Another dinner theatre, operated
by area businessmen, was opened recently
between Springfield and Columbus.
X Preview With GP Movie
Starts Action by Teacher
SPRINGFIELD. OHIO—Miss Peg Foley,
21 -year-old teacher at St. Teresa Catholic
School, is seeking 10.000 signatures on
petitions now being circulated in Catholic
churches, protesting "pornography and the
way the film rating system is enforced."
She began her battle after going to a GPrated
film and seeing a preview of a movie
that had an X rating.
"Children were in the audience," she said,
so she decided to complain about the way
the rating system is observed.
Miss Foley plans to present the signed
petitions to the Clark County commissioners.
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ME^4 BOXOFFICE :: August 30, 1971

DON'T MUCK AROUND WITH
GREEN BEREFS MAMA! x^
He'll take his chopper and /
ram it downpour throat!
'
'\^M
J
y^
>
t.
I AND
I
I
I
i

Ben Sack Opens Ninth Boston House
As 350'Seat Savoy Two Makes Debut
BOSTON— Ben S.ick, the Boston showman
who has constructed, restored and relurbished
more theatres here than any other
showman in the citys history, has opened
yet another theatre: -Savoy Two. built on
the former stage ol the big Savoy Theatre.
The 350-seat house made its public debut
Friday (20) with "Fortune and Men's Eyes."
The Savoy boxoffice is shared by the larger
house (now Savoy One) with the smaller
new unit.
To build the theatre on the Savoy's stage,
workmen put in a sound-proof. 10-footthick
wall. Fronting this sound-proof wall is
the screen of Savoy One. The other side
the wall is the first aisle of the small theatre.
Entry of Savoy Two into the city's entertainment
life brings Sack's circuit in Boston
to nine theatres. Five more are on the drawing
board for the city; still others are to be
built on out-of-town sites. Twin theatres will
New Haven's Old Filmrow
Down to Single Exchange
NEW HAVEN— Pointing up belt-tightening
on the part of distribution, the onceflourishing
Filmrow of New Haven is no
more.
Stanley Warner Roger Sherman Theatre
Building, in which the bulk of the firms
moved several years ago from 1890 Dixwell
Ave.. Hamden.
Only one company—Columbia—maintains
offices 254 College St.. the RKO-
at
Previously, a cluster of buildings in downtown
New Haven housed all major distributors
and a smattering of independents, plus
National Theatre Supply and National
Screen Service. But the cluster gave way to
redevelopment, and distributors, in the main,
went to Hamden.
Walter Silverman is the sole remaining
branch manager, as such, for a major company,
in the 254 Collgee St. structure.
George Somma. the man-in-Connecticut
for Universal, works out of his home in
suburban West Haven.
Beyond these two.
of
Connecticut exhibition
—ironically enough, in the midst of the
greatest theatre building boom in 20 years
—must look to either Boston or New York
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be built in the 2.S-slory Complex 51 now
going up in Park Square. Another set of
twins is planned for an office building being
Government Center.
built in
Besides Savoy Two, Sack operates the
Music Hall, Gary, Sa.xon, Savoy One, Pi
Alley and three Cheri units in Boston, theatres
in Fitchburg and Sears Center. I iinenburg.
Sack said that the opening of Savoy Two
was the first step in the expansion of the
circuit announced several months ago and
that it shows "confidence" in the city's
economy "to keep building more theatres."
Sack's penchant for new theatres downtown
have won him praise from the mayor
and chamber of commerce.
"Although others have pushed out of the
city." Sack noted, "I'm convinced that
there's plenty of film patronage in the inner
city and I'm building more theatres downtown
to prove it."
for distributor contact.
MGM, Warner Bros.. Paramount. National
General, 20th Century-Fox, Avco
Embassy, American International Pictures,
Allied Artists, United Artists and other film
interests service Connecticut out of Boston.
Bookings handled for the major circuits
with outlets in the state—Loews, RKO-
Stanley Warner, ABC Eastern Theatres,
General Cinema, Redstone, et al—are processed
through Boston.
Sales representatives trek dutifully enough
through the Connecticut territory but. to a
man. exhibition interests once pridefully
looking to New Haven as a center of industry
contact-and-chatter, miss the personalized
atmosphere that was once most prevelant
on New Haven's Filmrow.
The shuttering of the local branches is
very much part of a national distributor
pattern that has seen combining of exchange
centers—i.e., Albany-Buffalo, et al—and
while theatre owners readily recognize the
need for economy measures on the part of
distribution, there is open concern about the
face-to-face rapport long evident in the
booking of film.
'Conflict of Interest'
Charge at Two Zoners
FARMINGTON, CONN. — Two members
of the town plan and zoning commission
in this Hartford suburb have been
charged with conflict-of-interest in the proposed
development of a shopping complex,
containing a twin motion picture theatre, on
Route 4.
William Wooldridge. vice-president of
Wooldridge Brothers, the developers, contends
that the commission wanted him to
build a road through his property to providj
residents of Talcott Village, a residential
area, with an access road directly onto
Farmington Avenue.
In a suit filed at Hartford common pleas
court, Wooldridge charged that commissioners
William S. Hart and Frank Gencarelli
Jisqualified themselves because of conflictof-interest
when James A. Minges applied
lor zoning approval of a portion of Talcott
Village last March.
The disqualifications are said to have
been made because Hart's wife works for
Talcott Village and Gencarelli owns land
near the Minges property.
Wooldridge. moreover, contends that the
two men did not disqualify themselves when
the commission voted to deny plans he
(Wooldridge) submitted for the shopping
complex next to Talcott Village.
He comments that the commission's action
"clearly shows" bias and undue influence.
In addition. Wooldridge says that John
Sinclair, newest member of the commission,
participated in a vote on the denial of
applicUtion "even though he did not become
his
a member of the commission until
July I, 1971."
Public hearing for Wooldridge's application,
as reported in Boxoffice, was held
last May 24.
It is argued by Woodridge that the commission's
disapproval "provided no information
to the plaintiff to enable him to
know where the plans submitted failed to
satisfy the requirements of the regulation."
Minges is on record — via letter to the
commission — as opposing the Woolridge
project.
Suffielci JL Cinema Bow
Redated for September
SUFFIELD. CONN.—Construction delays
have pushed back the tentative opening
date of Northern Connecticut's second Jerry
Lewis cinema from early August to mid-
September.
The 350-seat showcase, going up in Suffield
Village, local shopping complex, is
backed by attorney Meade Alcorn of Suffield
and associates.
The region's first Lewis unit—also a 350-
seater—bowed last fall. It is backed by the
Andy Hooker family and situated in a Canton
(Route 44) shopping center.
Massie Owen, formerly an actor in the
Hartford community theatre, and more recently
manager of the Franklin E, Fergusonoperated
first-run Webster, Hartford, has
been designated manager of Suffield Village
by the Alcorn interests. He will also supervise
the theatre.
Sampson Searches Europe
For Ideas and Equipment
NEW HAVEN— Leonard Sampson, partner
in Sampson & Spodick Theatres, has returned
from an extended automobile trip
through France, Italy and Switzerland to
look over theatre operations and new equipment.
In Paris he renewed acquaintance with
French exhibition leaders Rene Chateau of
the Gaumont circuit, and M. Galandrin,
who were hosted by Sampson on their visit
to Connecticut last year.
NE-2 BOXOFFICE :: August 30, 1971

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. . . Gene
BOSTON
\X7illiam Kustvr, L-\CL'uiivL- director oi ihc
Jinim\ Fund, announced the appointment
ot Arthur Friedman, United Artists
hranch manager, as distribution chairman
and James Mahoney. general manager of
Interstate Theatres as exhibitors chairman
for the 1971-72 Jimmy Fund collection
campaign. Mahoney and Friedman have already
started lining up their forces for the
drive, which will be augmented by contributions
from numerous sporting events in New
England. Construction on the Charles A.
Dana Cancer Research Building on Brookline
Avenue is progressing fast and the center
should be in operation early next year.
MGM branch manager Dave Titleman
sent out notice to trade people of a preview
screening of "Peter Rabbit and the Tales of
Beatri.x Potter" for 10 a.m. Wednesday (18)
at the Sa.xon Theatre. He suggested they
bring their wives, children and the neighbors'
children. At the same time, Sa.xon
owner Ben Sack sent notices to the press
and selected city officials and opened the
theatre to the public. The result was a sellout
and a busy time for manager Lennic
Barrack and his staff. The picture got good
reviews in the Boston press and its prospects
were further brightened by appearance
of the Royal Ballet of London in the
picture. Since there are many ballet schools
and studios around Boston, it was just one
more plus that could he used in promotion
of Ihc film.
Paramount booker Gil Norton started a
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two-week vacation at Dennisport on the
Cape. His family had arrived there ahead
of him .
. . Helen Berman, booking department
girl at Fdward Ruff Associates, has
been working overtime setting up saturation
bookings for "Women in Cages" and "The
Big Doll House" (41 theatres; "The Love
Doctors" and "Private Duty Nurses" (37
theatres); "Devil Riders" and "Naked
Angels" (43 theatres) and "Bloody Graves"
and "Horror of the Blood Monsters" (34
theatres at
press-time).
Kdie Bennett (Aunt Edic, that is),
assistant
cashier at Theatre Merchandising on Broadway,
is off on a vacation trip to the Cape
Autry, one of Hollywood's original
cowboy stars but now part-owner of the
California Angels, was at the ballgame Tuesday
(17) and created quite a lot of excitement,
particularly among the fans who remember
him as a screen star.
SPRINGFIELD
^iclor Baker of BBI, Theatres, operator of
the Jerry Lewis Twin cinemas in the
Big Y Shopping Center, suburban Agawam,
isn't one to overlook the senior patron. He
has a 99-cent admission policy in effect for
them at all times. The twins charge $1.50
for adults, evenings.
John P. Lowe, district manager for Redstone
Theatres, used women's page advertising—over
and above regular amusement
page space—for the return booking of "Pinocchio,"
playing Showcase IV at the circuit's
five-unit complex. West Springfield.
Springfield Arcade Closed
SPRINGFIELD. MASS.—The B&Q Theatres'
first-run Arcade has been closed to
make way for additional downtown redevelopment.
Arthur Darley had managed the
showcase for many years.
Ted diLorenzo Suggested
As Candidate for Mayor
HARIIORD Local political observers
said at Boxoi i icii presstime that party sentiment
favored selection of attorney Theodore
"Ted" J. diLorenzo for nomination for mayor
at the Republican convention.
DiLorenzo, a former city councilman, is
son of the late Connecticut industry pioneer
A.J. diLorenzo and nephew of industry pioneer
M.J. Daly, president of the Hartfordbased
Daly Theatre Corp.
Asked about his reaction, diLorenzo said
he had reservations about running for mayor,
including the Hartford Republican party's
financial plight (it is .$14,000 in debt
from the 1969 mayorality campaign) plus
personal and business considerations.
He called finances "a major consideration,"
adding that "it is very late in the game
to begin worrying about finances."
Police Arrest Three Men
Inside Hartford Theatre
HARTFORD— Police, investigating a
complaint, nabbed three suspects inside the
Daly Theatre, 1255 Main St. Police said
they were in the process of moving a pile
of chairs and a table.
Charged with breaking and entering with
criminal intent were John Stankowski, 61,
who lives in the building (the structure has
apartments on upper Ivels) and was a Daly
employe, plus two other men.
Police said they found the three on the
second floor of the theatre building, working
with flashlights.
NEW HAVEN
Leonard Sampson, Robert Spodick and William
Rosen, partners in the recently
built cinemas I and II, Groton, happily note
that business has been brisk indeed, thanks
to "Le Mans," "Song of Norway" and
"Summer of '42." Spodick says, "Our audiences
are reacting well to these 280-seat
auditoriums."
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Dan Dzis, general manager of Plaza cinemas,
will premiere a series of 2 p.m. "selected
attractions" of prime family appeal on
Saturdays and Sundays at the Queen Plaza
Cinema in the Queen Plaza Shopping Center.
Southinglon. He will charge 75 cents
for children, $1
for adults.
JL Cinema for Manchester
MANCHESTER, CONN, — Builder-developer
Alexander Jarvis has announced
plans for construction of a 300-seat Jerry
Lewis cinema on the west end of the existing
small shopping complex off Plaza Drive.
Cost was not disclosed.
Hyde Park Pixie to $1
HYDE PARK, MASS.—The Nu Pixie
Cinema has a new $1 admission policy in
effect Mondays through Thursdays to bolster
midweek attendance.
NE-4 BOXOFFICE :: August 30, 1971

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ROUNDABOUT NEW ENGLAND
-By ALLEN M. WIDEM-
Jii Jlio hctlii :ilini>s|)IUro ol hariilop lOii
conMruLtion. under wa\ in earnest in
just about evc!^' major metropolitan area,
little, if there's any. regional development
of the drive-in theatre.
To a man. drive-in interests in ni.iny portions
of the country will contend that ( 1 ) its
too expensive in
the light of prevailing, escalating
real estate values to buy up sutticienl
tracts to accommodate, say. a l.OOO-plus
underskyer; (2) the drive-in has traditionally
•gone it alone" as far as booking competition
is concerned because of distribution's
fondness for saturation bookings encompassing
downtown or outlying hardtops.
with only sporadic attention to drive-ins.
True, there are hardy souls dedicated to
the premise of drive-in entertainment willing
to gamble on money outgo and booking bidding
who will venture into new projects.
But these are very much in the minority,
as compared to the on-going triple and quartet
and even quintet complexes springing up
in many, many cities.
A hardtop theatre doesn't require acres
upon acres of land, nor is there a need for
endless paving, for enormously expensive
access and exit roads.
We've yakked away with many drive-in
owners in many states and heard, time and
again, that with inflationary costs and the
continuing skimpy availabilities of exclusive
"quality" product, it's becoming tougher and
tougher to firm up exacting plans for still
more theatres on wide open spaces.
Of late, many a theatre in smaller cities
has experimented with markedly reduced
admission Mondays through Thursdays to
bolster lagging attention. And because of
exhibition's reticence in boxoffice figures,
it's difficult to ascertain just how successful
this particularly appealing approach has
been.
General Cinema Corp. has been toying
with an unusual pitch for its 800-car capacity
Blue Hills Drive-In. suburban Hartford;
$2.50 is the tab per-carload Tuesdays
only. The independent Rogers' Comer
Drive-In. Route 44. New Hartford. Conn.,
has been trying a 99-cents admission Mondays
through Thursdays: admission the rest
of the week is $1.75.
Promotion-wise, the Oxford Twin Drive-
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In. \orlh ()\loiJ. M.iss. (siihiirhan Worcester),
offers free miniature golt. The Rilkin
Sekonk Drive-In. suburban Providence,
comes up with a motorcycle drawing, tied to
Fanfare's "Evel Knievel.
All of the foregoing aren't in themselves
especially unique on a national level. But
their impact on the local community is. most
assuredly, something else again.
We've said it before and we'll say it again,
the day when promotion ceases to occupy at
least a portion of a showman's thinking, the
very essence of motion picture marketing
will suffer irreparable harm.
It's never been enough, on an industrywide
basis, for exhibition to expect distribution
to pick up the ball promotionally. There
always will be a strong, striking need for
showmanship and only the local exhibitor
knows what's best to push his current and
upcoming product.
The regional director for the U.S. Department
of Labor's Bureau of Labor Statistics.
Wendell MacDonald. tells us that employment
in this si.x-state region in May and
June remained quite well in line with the
national experience.
New England reported both fewer jobs
and higher unemployment than a year ago.
He noted that still prevailing was the nowfamiliar
pattern of steep declines in the
metal-working durable goods and in textiles
and leather products among the non-durables.
Last April, the latest month for which
data has been reported, nonagricultural employment
in these six states was 4.435,300
almost 36,000 more than March but 82,000
below April of a year ago.
The change from March was the net result
of a loss of about 10,300 factory jobs
and a gain of over 45.000 in nonmanufacturing.
Factory employment weakness was most
pronounced among such metal-working durables
as transportation, electrical equipment,
machinery and ordnance. Among nondurables,
individual declines were smaller but of
the category's nine principal industries, five
were lower than in March, two were unchanged,
while tiny advances characterized
leather products and textiles.
MacDonald continued:
"Compared with April 1970, employment
in all 19 major manufacturing industries
was lower. Comparisons were especially
weak among durables, which trailed by almost
102.000, compared to a deficit of
nearly 39,000 in the soft-good lines.
"By far. the greatest weakness in the durables
sector occurred with the metal-working
industries. Electrical machinery, for example,
was 27.400 under last year, followed
by machinery (-24.400) and transportation
equipment (-23.000).
"Among consumers' goods, textile products
(-10.000) and leather products (-8,100),
suffered the deepest declines. Within nonmanufacturing,
construction trailed April
1970 by 1.700. Business and professional
500) and finance, insurance and real estate
(7,300) were strong in the private sector.
services soared (23.500). while trade (15,-
"Government advanced 13.700 over the
year as a gain of 20.600 state and local positions
more than offset a decline of 7.000
federal jobs."
The year 1971 — at least during its first
half—has been frustration-plus for many
components of the New England work force.
MacDonald noted that while complete
data is available at the moment only through
April, preliminary evidence suggests that
trends discernible at that time remain, more
or less, in effect.
New England lost 81.800 jobs—a bit
under 2 per cent compared with a national
loss of under 1 per cent—between April
1970 and April 1971.
The regional factory job decline was
about 9 per cent, compared with only 6 per
cent nationally.
Across the country, as in New England,
losses in factory employment were most
severe among the metal-working durables,
which trailed some 8 per cent behind April
1970. compared with a loss of 2 per cent in
nondurables employment.
During this same time span. New England
experienced a 12 per cent drop in durables
and a loss of 6 per cent in nondurables.
SBC Management Corp., one of the faststepping
independent circuits in New England,
has stepped into an enviable niche. It's
building a twin theatre in Enfield, Conn,
(north of Hartford, south of Springfield,
Mass.) And as matters have developed, the
Cine complex will be right smack in the
middle of the largest suburban shopping district
in the si.x-state region.
The discerning Richard J. Wilson. SBC's
ever-moving director of merchandising (an
all-encompassing title for a man handling
advertising and promotion), tells us that according
to latest figures he has received,
Cine I and Cine II will be in a shopping
space containing a whopping 1.5 million
square feet.
The twins are to be situated amid large
department stores and smaller specialty
shops, providing a truly varied array of
money-spending possibilities to people in
northern Connecticut and western Massachusetts.
In the three shopping centers, which are
presently either completely or partially finished,
an eye-pleasing combination of indoor
malls, versatile shops and comfortably adequate
parking facilities can provide either
indoor or outdoor convenience for the shopper.
Leading the list of commercial developments
is the huge Enfield Square—650,000
square feet of leasable space presently housing
a branch of G. Fox & Co., Hartford's
largest department store. Developed by the
(Continued on page NE-8)
August 30, 1971

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DON DORSEY'S
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introducing KATHY KNIGHT
•
"arTd starring RUTH ALDA- CHARLES NAPIER NORMAN
Written and Directed by DON DORSEY Produced by WHIT SHAW
Music composed, arranged & conducted by PHIL MEDLEY
Executive Producer DON DORSEY- Released by EVE PROD. INC.
A UNITED INTERNATIONAL PRESENTATION
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I

Summer
2nd
diac Couples," "Blue Water, White Death"
Anderson Tapes' Big .ind 'Who Is Harry Kellerman?
'—and second
week "The Hellstrom Chronicle,"
400 in Boston's Heat
Showcase Cinema 1, each doubled average
returns.
1K)S1()N Ho. 11 lin.illx l.iiulcd a slaggorinj;
piiiich on Hosion tirNt-run hoxollicos College—Von Richfhofen and Brown (UA) 100
Cinemort—Carnal Knowledge (Emb), 5th wk 275
College Street Cinemo- The Zodioc Couples (SR) 200
after long scries of humid weekends had Roger Sherman, Bowl— Willord CRC , wk, ..300
failed to affect film business seriously. But Showcosc Cinema I— The Hellstrom Chronicle
(SR), 2nd wk 200
on the August 14 and 15 weekend, the heat Showcosc Cinema It—Summer of '42 (WB),
8th wk 50
rolled in and drove people by the thousands Showcase Cinemo ill— Blue Wafer, White Death
to seek relief at area beaches, parks and resorts.
Just how good business might have Wholley—The Anderson Tapes (Col), 4th wk. ... 75
(NGP) 200
Summit—Bunny O'Hare (AlP) 1 75
been can be deduced from what it was York
despite
the heat: of the 24 first-run programs
Square Cinemo—Who Is Harry Kellerman?
(NGP) 200
available, 23 of them scored in the 12.'^
(well above average) to 400 per cent range.
Johnson, Derderian
"The Anderson Tapes," brand new at
Circle Cinema, was hotter than the weather,
running up 400 and taking over the top Interstate Winners
grossing spot. "Shaft" and "Carnal Knowledge"
raced to .^OOs in holdover weeks and Cinema 28 in West Yarmouth, and John
BOSION—Warren Johnson, manager of
newcomer "The l.ove Machine" rounded Derderian, manager of the Cinema in Milford,
were declared co-winners of Interstate
out the top four barometer rankings with
250 at the Astor.
Theatres' Big Business Drive as James Stoneman,
circuit president, announced the eager-
iAveroge Is 100)
Astor—The Love Machine (Col) 250
Center— Lawman (UA) 125 ly awaited results. Johnson and Derderian
Chorles—On Any Sunday (SR), 3rd wk 125
Ctieri One—Summer of '42 (WB), 16th wk 175
thus share first and second prize money,
Ctieri Two—Doc (UA), 2nd wk 145 each manager receiving $350.
Cheri Three—The Panic in Needle Park
(20th-Fox), 3rd wk 240 Sharing third and fourth prizes were Henry
Mazzarella of Saybrook Cinema, Old
Cinema 733— Investigation of a Citizen Above
Suspicion (Col), 2nd wk 115
Circle Cinemo—The Anderson Topes (Col) 400 Saybrook. and Phillip Mazzarella, Cinema,
Exeter— Blue Water, White Death (NGP).
nth wk 130 Rockville. Fifth and sixth money was divided
between Vincent Day, Yarmouth
Gary— Billy Jock (WB) 1 50
Kenmore—The Clowns (SR), 3rd wk 125
Loews Abbey One—The Hellstrom Chronicle (SR), Drive-In, and George Rowe, Scenic Cinema,
5th wk 145
Loews Abbey Two The Devils (WB), 4th wk. ..155 Rochester.
Music Hall Daughters of Darkness (SR), 2nd wk. 200 James Mahoney, general manager for the
North Station Cinema, Symphcnv Cinema One
The Sensually Liberoted Femole iSR), 4th wk. 150 circuit, was enthusiastic in his comments on
Poramount Scandalous John (BV) 1 oO
Pans Cinema Carnal Knowledge
the many new ideas evolved by Interstate
(Emb), 7th wk. 300
Park Square Cinema Bunny O'Hore (AlP) 120 managers during the Big Business Drive-In.
Pi Alley—McCabc & Mrs. Miller (WB), 6fh wk. . .225
Plaza— Dusty and Sweets McGee (WB), 2nd wk. 100 They originated new tie-ups, new stunts
Sovoy Shaft (MGM), 5th wk 300
Saxon— and new cooperative promotions in building
grosses. Mahoney described as most im-
Klufe (WB), 8th wk 130
Symphony Cinema Two—Foursome (SR) 150
West End Cinema—Maid in Sweden (SR)
2nd wk 200 pressive the efforts expended to develop
new business via group sales and off-hour
shows. School group tie-ups were numerous
"Billy Jack,' Four Other New
and several Interstate managers learned that
Films Post Big Percentages
schools and other groups away from the
HARTFORD—Five arrivals were warmly
received by patrons eager for fresh film terested in coming to the theatre in buses,
immediate vicinity of the theatre were in-
fare—ail of the newcomers grossing substantially
above average. "Billy Jack" was ly responsible for the success and popular-
making an excursion of theatregoing. Large-
most productive of the new quintet, earning ity of such group attendance, the managers
300 at the Cine Webb; "Blue Water, White learned, was the reduced rate offered to
Death," 275, Elm Theatre: "Shaft," 250, such groups. Children's shows with merchants'
tie-ups also were assured of success
Strand; "Censorship, U.S.A.", 225, Art Cinema,
and "Bunny O'Hare," 150, Meadows, as the merchants paid for free tickets issued
Manchester and Berlin theatres.
by them at their stores. Interstate managers
Art Cinemo Censorship, U.S.A. (SR) 225 also generated considerable new business
Berlin Cine I—The Klorsemen (Col), 2nd wk 75
Berlin, Monchester, Meodows Bunny O'flare
by working with senior citizen groups and
(AlP) 150
Burnside, Pons Cinema student plans for specified shows. It was
II Klufe (WB), 7th wk. . . 70
Cinemo I, East Hartford Cinema I of '42 observed that many towns where Interstate
(WB), 6th wk 60
Cinema II—The Anderson Topes (Col), 4th wk, .. 80 theatres are located have senior citizens
Cineroma On Any Sunday (SR), 2nd wk 200 clubs.
Cine Webb— While special showings were arranged
Billy Jock (WB) 300
Elm— Blue Water, White Death (NGP) 275 for the Big Business Drive, it's expected that
Strand Shaft (MGM/ 250
senior citizens shows will be continued in
such towns on a regular basis throughout
"Willard' Builds Composite 300
the year. Several managers scored contest
At Two New Haven Theatres
points with fund-raising shows to help local
NEW HAVEN— "Willard" displayed its charities, the theatres sharing in the total
boxoffice magic with a second-week composite
300 at the Roger Sherman and Bowl, various groups.
based on the number of tickets sold by the
strong enough to lead the town despite a The Interstate circuit management extended
congratulations to the winners and gave
275 for "Carnal Knowledge." fifth week at
the Cinemart. Three new films— "The Zo-
the losers a pat on the back, reminding
Anti-Advertising Man
Diificult to Recall
Hurtfurd—Quole of the Week:
"AdverlLsiiig—Who Needs It?
"When bu

. . A
France Film Adding 2
For Centre de Cinema
of
MONTREAL— Lionel Leroux, president
Montreal-based Compagnie France Film,
assisted by Georges Arpin, vice-president
and general manager, along with other
officers of the firm, officiated at groundbreaking
ceremonies heralding the start of
construction of two sidc-by-side motion
picture houses in Montreal. One will have
an 800-seat auditorium, while the other
a number of others, now either in the production
stage or on the drawing board.
Plaza Pictures Product
Acquired by Camp Films
TORONTO— Richard Rosenberg, president
of Camp Films, announces the acquisition
of Canadian distribution rights to the
product of Plaza Pictures, New York, headed
by Sig Shore.
Included in this new group are "Dead
Summer," with Jean .Seberg; "Pigeons,"
of
with Jordan Christopher; "Detective Belli,"
with Franco Nero and Florinda Bolkan:
"Battle of El Alamein," with Michael
Rennie and Frederick Stafford, and "Black
Jesus," with Woody Strode, and some action-packed
westerns.
.Several of these titles have been booked
in leading theatres across Canada.
NFB Series Is Scheduled
To Be Telecast by CBC
MONTREAL—A new season of Nation-
.il Film Board productions on national TV
was kicked off Sunday (29) when the
CBC telecast "The India Trip." The schedule
is a result of an agreement between the
NFB and the CBC made earlier this year.
Other films slated for the video network
are: "Atonement," .September 12; "The Eye
Hears, the Ear Sees," September 19; "Death
of a Legend," September 28; "Norman
Jewison Filmmaker," November 10, a behind-the-scenes
visit with Canadian-born
filmmaker Jewison on the location of his
latest production "Fiddler on the Roof."
and "Jablonski," March 1, 1972.
TORONTO
n ctor Ciordon Pinset has written a screenplay
titled "The Rowdyman" and is
starring in the film, which started photography
Monday (\h) in Corncrbrook, Nfld.
The picture is to cost $350,000. with the Canadian
Film Corp. putting up $175,000,
Film Canada Presentations $50,0(X) and a
newly formed private finance group, Agincourt
Productions and Film Associates,
putting up the remaining $125,000. The
BOXOmCE :: August 30, 1971
will have a capacity of 200. Located adjacent
latter group has arranged financing for private
feature films made in Canada through
to France Film\s .St. Denis Theatre
on .St. Denis Street near Maisonneuve a Toronto investment company and has on
Boulevard, the area of the entertainment its staff a story editor, production manager
complex in the future will be designed as
Centre de Cinema .St. Denis.
and
level.
others
Filming
involved
is expected
on a money-raising
to take seven
The vast 2.500-seat St. Denis Theatre weeks and a release through Film Canada
will not be materially altered but will be Presentations (now owned by Crawley
redecorated. The backstage will be equipped Films) is expected next spring.
with new lighting equipment to facilitate
Quebec rock singer Robert Charlebois is
the presentation of shows from Europe, as
to star in a locally based feature film, "Hang
well as musical comedies from Broadway,
Up," which is scheduled to be shot in both
along with the showing of European and
Ontario and Quebec beginning September
Canadian-made motion pictures.
27. "Hang Up" is being produced by two
The two new movie theatres will be devoted
to the exclusive showing of Canadian-
companies in this city — Television, Ltd.,
which produces
made TV variety series, and TDF,
films as well as European films.
which
France Film for a number
makes commercials and commercial
of years has
films. The budget is said to be $500,000.
been participating in the co-production of
Canadian features, including such successes
Dalton Tnimbo, veteran writer, was in
as "Deux Femmes en Or," "Les Males,"
"Les Chats Bottes," "7 Fois par Jour" and
town for a special screening at the Ontario
Science Centre of the first film he has directed.
This is "Johnny Got His Gun,"
which won two prizes at the Cannes Film
Festival. The movie is not expected to reach
local theatres until late September.
Entertainers will benefit from a slight policy
change at the Variety Club here. The
club plans a regular Thursday night party
for all cast members of any show in town to
help out-of-town performers make friends.
In a further bid to help new talent, the club
also will stage free and open auditions each
Friday evening, from which two to four acts
will be chosen to perform for Variety members
and their guests on Saturday nights.
Gerry Sabourin, manager of the Odeon
Parkway Drive-In here, recently planned a
campaign to promote "Escape From the
Planet of the Apes." which helped extend
the engagement to five weeks. As part of
the preopening campaign, Sabourin obtained
a sleek Mercury Cougar convertible and had
it driven around local shopping plazas. Riding
in the open car's rear seat were two staff
members wearing ape masks. They handed
out contest heralds announcing a contest
promoted by the company which provided
the car. In this way, both the playdate and
the contest — quite separate campaigns —
were promoted extensively.
Marshall-Taylor Productions has been dissolved
. new and larger screen recently
was installed at the Odeon in Newmarket,
north of the city.
Sam "Shopsy" Shopsowitch, chief barker
of the Variety Club of Ontario, reinstated
original 1921 prices at the family's original
delicatessen store on Spadina Avenue, which
his parents opened 50 years ago. This location
has become a meeting place for practically
all show people who visit the city.
Snowden and Davidson Are
Appointed to NFB Board
MONIRl-lAL— Donald Snowden, a pioneer
in the development of rural cooperatives
and in new uses of film techniques
as a means of promoting social change, has
been appointed to the nine-member board
of directors of the National Film Board.
Canada's State Secretary Gerard Pelletier
also announced the appointment to the NFB
board of George Davidson, president of
the Canadian Broadcasting Corp.
Jean-Louis Roux, artistic director for the
Theatre du Nouveau Monde, Montreal, was
reappointed for a .second three-year term
as
NFB director.
Snowden, since 1965, has been director
of extension services at Memorial University,
St. John's, Nfld., concentrating on
helping the establishment of rural cooperatives
and the design of educational
programs for their members. During this
period he collaborated with Colin Low, an
NFB filmmaker based in Montreal, in
developing the videotape and film techniques
used in the NFB's "Challenge for
"
Change program.
The program uses these techniques to
help communities and other groups of people
analyze their own situations and seek
remedies for them.
National Film Board Will
Host Four-Day Workshop
MONTREAL—The National Film Board
will host a four-day workshop for film
librarians and educators September 22-25
at its Montreal headquarters. Co-sponsored
by the NFB, the Educational Film Library
Ass'n and the Film Library Information
Council, the workshop will be attended by
150 delegates from across Canada and the
U.S. This will be the first time that the
two American associations have met outside
of the U.S.
Those attending the workshop will have
the opportunity to meet Canadian filmmakers
and screen their latest productions.
The week of activities will include tours,
demonstrations. panel discussions and
screenings.
Cinema Canada, as the week has been
named, will cover all aspects of film production
and distribution and will focus
special attention on new Canadian films and
filmmakers.
The registration fee for the workshop is
$40 and further information is available
through the Educational Film Librar\
Ass'n. 17 West 60th St., New York, N.Y.
1002.'«, phone (212) 246-453.V
"Tender Loving Care" is the story of a
detective and a nurse accused of euthanasia.

MONTREAL
pho Quebec Motion Picture Pioneers" annual
golf tournament again attracted a
largo number of industr>ites this year. The
outing was held at the St. Jean Golf Club,
with Jack Kroll. Maurice Phaneuf. Roger
Chartiand. Bill Young and Romeo Goudrcau
in charge, Executive secretary Tom Cleary
was coordinator.
The Canadian Film Awards are coming
up again in October, the event to be held in
Toronto. Last year 15 feature films were
entered in the competition and this year the
total could reach 50—an indication of just
what the Canadian feature film industry is
doing currently. In fact, according to figures
complied by I.a Cinematheque Quebecoisc
(formerly La Cinematheque Canadicnne),
over a quarter of all features made in Canada
during the past ten years were made in
1970—about two dozen films.
The latest Cinepix production is
RELEASE PRINTS
For TV or Theatres
35mm and 16mm Black and White
or
Eostmancolor-Ektachrome
Internegofives
•
Reduction prints 35mm to 16mm
also
Unsqueezed 16mm "Flat" prints
made from 35mm Cinemascope films
•
Graduate chemist at your service
For consistent quality control
•
called
A modern lab to give the film distributor
personalized service
•
Our prices ore competitive
Contact David Bier
Further
Informatior)
for
QUEBEC FILM LABS
265 Vitre St. W. Dept B., (514) 861-5483
Montreal,
Quebec
"Loving and Laughing." The feature motion
picture is described as "the great Canadian
put-on. a hilarious look at the drug and
booze culture squaring off for the confrontation
of the decade." The movie was directed
by John Son. and Martin Bronstein wrote
the script. "Loving and Laughing"" is scheduled
to open September 10 at the Seville
Theatre.
Robert Charlebois, local actor, will
star in
a new movie called '"Hang Up." This is a
story of a young service station attendant
who loves a '56 Chevy and a girl—and who
attracts big-time gamblers with his ability to
hang by his hands from grease racks. Veteran
Canadian writer George Salverson created
the script from the novel "Hanger
Stout. Awake."' by U.S. writer Jack Matthews.
Robert Schuiz will direct the film,
which reportedly has a $500,000 budget.
Universite du Quebec, Chicoutimi campus,
plans to open a regional cinematheque
which will offer as complete a list of films
as possible. The cinematheque has obtained
the collaboration of 300 film-renting companies
as well as the National Film Board
and the Office du Film de Quebec.
New London, Groton Units
Sponsor 'Le Mans' Trophy
From New England Edition
NEW LONDON. CONN.—Marking the
eastern Connecticut premiere of National
General Pictures' "Le Mans," the ATC
Capitol in New London and the Cinema I
in Groton participated in co-sponsorship of
a "Le Mans" trophy for the winner of
evening competition at the New London-
Waterford speedway.
The two theatres added a total of $200
to evening prize money and distributed 24
pairs of theatre passes. A doughnut firm
tossed in free pastry for good measure.
The program was set up by Andrew
Rosetti, Capitol, and Leonard Sampson.
Robert C. Spodick and William Rosen.
Cinema L
Start BOXOFFICE coming .
D 2 years for $12 (Save $2) D 1 year for $7
n PAYMENT ENCLOSED Q SEND INVOICE
THEATRE
These rotes for U.S., Canada, Pon-America only.
Other countries: $10 a yeor.
Royalty Will Attend
SF Festival Opening
From Western Edition
SAN FRANCLSCO — HRH Princess
Alexandra and her husband the Honorable
Angus Ogilvy have accepted the invitation
of the 15th annual San Francisco International
Film Festival to attend its openingnight
performance Saturday, October 2, it
was announced by Claude Jarman, executive
director of the film event. Princess Alexandra,
cousin to Queen Elizabeth II, also
will attend the opening-night party immediately
following the showing of Joseph
Losey's "The Go-Between."
The first-night party is under the chairmanship
of Donald Magnin and will be held
in an area adjacent to the theatre in the
Palace of Fine Arts. General chairman of
the film festival will be Raymond J. Syufy.
The 1971 San Francisco International
Film Festival will run from October 2
through October 17, to coincide with British
Week in San Francisco.
Rex Harrison will be special guest of the
arts on opening night and also will be honored
the following day in the festival's
afternoon retrospective series.
The deadline for entering films in the
festival has been extended to September 1.
Entries in both the competitive films-ascommunication
and TV categories and in the
noncompetitive theatrical short films division
will be accepted through this new deadline
date. Information and entry forms may
be obtained from Mark Chase at the film
festival office at 1409 Bush St., San Francisco
94109, phone (415) 928-8333. The international
event continues through Sunday,
October 17.
Gallon Theatre Purchased
By Harold E. Nusbaum
From Mideastern Edition
GALION, OHIO—Harold E. Nusbaum,
owner and operator of the Sunset Drive-In
at Ontario and the Ashland Downtown Theatre,
recently purchased the Gallon Theatre
here at a sheriff's auction for $40,000. The
Gallon is located at 135 Harding Way West.
The theatre building and grounds, which
have not been used for several months,
were appraised at $60,000 and offered for
sale twice by the auctioneer. No bids were
received on the first offer, so the equipment
and seats then were sold on a combined
bid to Nusbaum. Only 13 persons attended
the sale.
Nusbaum stated that he plans to open
the theatre, possibly by the end of August,
after the building is redecorated and renovated.
STREET ADDRESS
TOWN STATE ZIP NO
NAME
POSITION
BoXOffice THE NATIONAL FILM WEEKLY
825 Van Brunt Blvd., Kansas City, Mo. 64124
STOPi
^
SPECIAL TRAILERS
for
BACK-TO-SCHOOL MATINEES
OR LABOR DAY
Write for Details
K-2 BOXOFFICE :: August 30, 1971

i
DONT MUCK AROUND WITH A
GREEN BERET'S MAMA! X ^^
He'll take his chopper and / . dJ
ram it down your throat!
^
fW^
i AND

Von
The
Better Business
Throughout Toronto
As Klute, Summer of '42' Lead
TORONTO—Grosses ran cxccplionally
high tor a summer week and barometer
listings of "vePi' good" and "excellent" were
common. "Klute" and "Summer of '42"
were proud winners of "excellent" ratings
among holdover product, while "Carnal
Knowledge" won a similar designation as
it attracted the best business among new
pictures.
Corlton, two drivc-ins The Brotherhood of Solan
Foirlown Le Voyou (UA), 2nd wk. Good
Glendale Peter Robbit and Tales of Beatrix
Poner (MGM), 6th wk Fair
Hollywood (North)— Klute iWB), 6th wk, ..Excellent
Hollywood (South) Comal Knowledge (IFD) Excellent
(Col),
Hylond The Anderson Topes
6th wk Very Good
Imperial The Grissom Gong (IFD) Very Good
Internationol Cinema— Dcoth in Venice (WB),
5lh wk Very Good
Towne Cinema Summer of '42 (WB),
.Exce
University Woterloo (Para), 6th wk Very Good
I Uptown Wiilord (IFD), 4th wk Very Good
Uptown 2 Billy Jock (WB), 3rd wk Very Good
(Para),
Uptown 3 Unman, Wittering and Zigo
2nd wk Fair
Uptown Backstoge 1 Bananas (UA),
2th wk Very Good
Uptown Backstoge 2 Talcing Off (Univ),
tOfh wk Very Good
Uptown Backstoge 2 Taking Off (Univ),
1 0th wk Very Good
Yonge The Light ot the Edge of the World
(NGP), 2nd wk Good
York I Doc (UA) Very Good
York 2 Two-Lone Blocktop (Univ), 3rd wk Fair
'Excellent' "Peau d'Ane'
Leads Montreal Upsurge
MONTREAL—Helped by a resurgence
of U.S. tourists, Montreal first-run theatres
enjoyed an upsurge at the boxoffice. Most
aLOHa!
EXHIBITORS!
IN HONOLULU . .
BEST ON WAIKIKI
BEACH!
(Call your Travel Agent)
WRITE—
industry's
"OWN-
H|[fl5[i)ABll|
^l^^^^Tm
The Exhibitor Has His Say
TO:
BOXOPnCE. 825 Van Brunt Bird.,
Title
Doya oi WmIc Ployad.
Eonaai City, Mo. 64124
of the films registered "good" returns and
one. "Peau d'Ane," second week. Alouettc.
actually won an "excellent" gross rating.
Alouettc— Peou d'Ane (Ind), 2nd wk Excellent
Atwoter Cinema I Anderson Topes (Col),
4fh wk Good
Capitol The Seven Minutes (20th-Fox), 2nd wk. Good
Cinema Plocc du Canada—Wolltobout
(20th-Fox)
Good
Cinema Place Ville Morie Death in Venice
(WB), 3rd wk Good
Cinema Westmount Square Love Story (Paro),
33rd wk Good
Elysee (Eisenstein) Juste Avont to Mort (Ind),
5th wk Good
Elysee (Resnais) Le Dernier Sout (Ind), 3rd wk. Good
Imperial Joe Coligulo (Ind), 2nd wk Good
Loews The Lost Run (MGM), 2nd wk Good
Palace Wiilord (IFD), 2nd wk Good
Pansien Les Novices 4th wk Good
(Ind),
Seville— $1,000,000 Duck (Emp) Good
Vendome Investigotion of o Citizen Above
Suspicion (Col) Good
Westmount— Ploio Suite (Poro), 8th wk Good
York Bononos (UA), 3rd wk Good
Brotherhood of Soton (Col) Poor
Metropolitan Wiilord (IFD), Good
3rd wk
North Star I—Who Horry Kellermon? Is (NGP),
2nd wk Good
North Star Good
II Moking It (20th-Fox) ...Very
Odeon The Anderson Topes 3rd wk. Average
(Col),
Pork Friends (Para), 3rd wk Averoge
Polo Park Summer of '42 (WB), Very Good
7th wk.
Towne Soy Hello to Yesterdoy (IFD) Fair
WINNIPEG
Y^e marquee of the Selkirk Garry Theatre
caught the eye of newsmen recently. The
YOUH REPORT OF THE PICTDHE YOU
HAVE lUST PLAYED FOR THE
GUIDANCE OF FELLOW EXMBITORS.
Company
— Right Now
Selkirk Enterprise printed a photo on its
front page Wednesday (II) showing the
marquee with the message: " T Love My
Wife" 7 and 9 p.m." Quipped the Enterprise:
"We're not too sure if it's a movie or just
I.en Manahan making a simple statement of
fact. Either way, the billboard sign at the
.Selkirk Garry Theatre this week had an
interesting message that indicated someone
loves his wife, 7 and 9 p.m. daily, which is
quite a feat of romantic endurance, no matter
how you look at it. Our photographer
caught the sign while driving on Manitoba
Avenue. We don't know if he went to see the
show or not.'"
Bing Crosby Productions
Has Winner in 'Wiilord'
From Southeastern Edition
ATLANTA—Bing Crosby Productions,
based in Hollywood, is a division of Cox
Broadcasting Corp., which owns and operates
five VHP television stations and four
AM and four FM radio stations in Atlanta,
I
'Le Mans,' 'Summer of '42'
Charlotte, Dayton, Ohio, Pittsburgh, San
And 'Making It' 'Very Good'
Francisco-Oakland and Miami.
WINNIPEG — First-run returns slipped Cox Broadcasting also owns technical
for the second consecutive week, with most publishing and automobile auction operations,
situations reporting spotty returns. Three
56.3 per cent interest in Cox Cable
"very good" ratings represented the week's Communications and Bing Crosby Productions,
best business and they went to "Le Mans,"
a division devoted to program produc-
new at the Capitol: "Making It," new at tion and distribution.
North Star II. and "Summer of '42," seventh
In CBC's second quarter and midyear financial
week. Polo Park.
Mons (NGP) report, dated July 22, it was reported
Capitol Le Very Good
A that the division's profits were ahead
latter
Downtown Gunfight (Para) Average
Gorrick Richthofen ond of last year, according to J. Leonard
Brown (UA),
2nd wk Good
Reinsch, CBC president, who added:
Gorrick II Fragment of Feor (Col); The
" 'Willard,' a full-length motion picture
produced by Bing Crosby Productions and
distributed by Cinerama Releasing Corp.,
was released in June. Substantial theatre
grosses are being reported in many of the
cities where it has been released. While the
movie can be considered a 'hit,' it is too
early to estimate the degree of profitability."
"Willard" had its world premiere June 10
at the Atlanta Roxy. Star Ernest Borgnine
made personal appearances before two SRO
audiences opening night. It ran for six weeks
at the Roxy and took in $55,024 in the first
11 days.
The June 28 issue of Boxoffice bore the
now-famous snarling likeness of Ben, the rat
which stole the picture, as he crouches on
the shoulder of star Bruce Davison. On the
cover was the caption: " 'Willard' Tears
"Em Up!" Two additional pages of advertising
outlining the film's campaign and citing
dollar results to date were carried inside
the magazine.
"Willard" made third place among Boxoffice's
Top Hits of the Week in the July
12 issue but dropped to seventh the following
week. In the July 26 issue, it was in
second place just behind "Carnal Knowledge."
In the Monday (2) issue of Boxoffice,
"Willard" led the Top Hits list and made
the Barometer for the first time (Ed. Note:
a film must have had five playdates in cities
reporting gross percentages to Boxoffice to
be listed on the Barometer) with an average
of 534, third best on the business chart.
BOXOFFICE :: August 30, 1971

• AOLINES t EXPLOITIPS
• ALPHABmCAL INDEX
• EXHIBITOR
HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• SHORTS
RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANDISING
IDEAS
THE GUIDE TO Abetter booking and business-building
Scavenger Hunt Game
Aids Airer Midweek
A new slant on the old "seavcnger hunt"
game has provided an ideal means of boosting
midweek attendance at the Starlight and
Queen City drive-ins in Regina. Radio
Station CJME joined with the drive-ins in
distributing a supply of bumper stickers
through several of CJME's leading sponsors—Kentucky
Fried Chicken outlets.
Finder's drug stores, Sammy's pizza locations,
among others.
To participate in the "scavenger hunt"
contest as conducted by the station, a car
going to either drive-in must have on a
bumper sticker. CJME announces the proi.^otion
once each hour, day and night, and
announces the scavenger item that must be
obtained. Presentation of the named item
enables the driver and one other person to
be admitted to the drive-in at a flat 50-
cent service charge.
"We have derived considerable revenue
from this service charge alone," reports Lou
Lobb, who also manages the Metropolitan
in Regina. "In addition, our own tally shows
that over half of the cars taking advantage
of this have more than two people in them."
Two advantages of this promotion are
immediately obvious. It is kept confined to
the slow nights of the week—Monday to
Thursday—and can easily be kept in check.
In fact, as Lobb explained, it is possible
to eliminate use of the gimmick on anv
particular night simply by making the
scavenger hunt item extremely difficult to
find. "We did this when we were playing
'Two Mules for Sister Sara' and 'Change of
Habit' at the Queen City," Lobb explained.
A sample list of scavenger items might
include a live canary or budgiebird, a selfphoto
at least ten years old, a glass of cold
milk, a pancake with syrup, and so on.
"The secondary, but important, advantage
of such a continuing promotion is that
people enjoy it," Lobb said. "They get a
ijig kick out of it, and I think it is important
that drive-ins be fun."
Live Duck Given Away
Manager Bob Herrell of the Englewood
Theatre, Independence, Mo., gave away a
live duck at a Saturday matinee as part of
his promotion for "$1,000,000 Duck." The
duck, named Charley, was on display at
the theatre a week in advance. In addition,
Herrell gave golden eggs in some popcorn
boxes, good for free passes to the theatre.
BOXOFFICE Showmandiser :: August 30, 1971
Theatre Converted to Purgatory'
To Aid
Support Your Gunfighter'
The entrance to the Village Theatre patio in Hazclwnud. Mo., was labeled with
a sign renaming the theatre "Purgatory, Pop. 13," by Ralph C. McCready,
manager, shown in the photo at left. At right, two western-clad ushers pose by
the hoxoffice "jail."
After much thought and a great deal of
physical effort, Ralph C. McCready, manager
of Mid-America's Village Theatre in
the Hazelwood, Mo., Village Square, converted
the theatre into a small western town,
labeled "Purgatory, Pop. 13," after the
town in the feature, "Support Your Local
Gunfighter." The transformation of the
theatre and re.sultant publicity brought
many favorable comments as well as added
patronage.
McCready told patrons to park their cars
in the spacious "corral," then head toward
"town," with their first stop at the "jail"
(the boxoffice) where a "real, live died-inthe-wool
jailbird" (cashier) would receive
money. On the other side of the "jail"
their
was the "post office," complete with bars
and postal clerk (an "ex-jailbird"). The
post office was really the theatre window
for season pass holders.
The ticket-taker was dressed as a deputy
and patrons were advised that he would
check them for weapons, since Purgatory
"really was a peaceful town."
Then McCready continued:
"Now that you have passed the point
of no return, visit our saloon, called the
Black Bar Saloon, get some popcorn, candy,
ice cream and sasparilla in two flavors."
The snack bar was decorated with bull
horns on the wall, wanted posters, bull
whips around the mirrors and confederate
— 121 —
money and the "saloon girls" were dressed
in western attire.
In addition, McCready had a "marshal's
office," with a marshal on duty at all times
to handle "lawbreakers" or provide information
for patrons. Next to his office, for
patrons who wanted a "less potent drink"
was "waterhole No. 3." the water fountain.
As an added fillip to patron interest the
community of Purgatory held a quick-draw
contest for all comers, with 72 quick-draw
artists entering. Prizes were donated by
Village Square merchants for the four firstprize
winners. 33 second place winners and
the theatre gave complimentary passes to
the
non-winners.
Telecasts of Candid Shots
For 'McCabe' in Canada
Behind-lhe-scene color footage on the
Warner Bros.' release "McCabe & Mrs.
Miller," featuring casual candids of stars
Warren Beatty and Julie Christie along
with director Robert Altman, is being telecast
over the CBC and CFAC-TV, Calgary,
Alta., as part of a promotional campaign
designed to swell boxoffice returns at the
Palliser Square Cinema.
The special footage, shot in Vancouver
during filming of the Robert Altman picture,
will be shown in advance of all
Canadian situations where the film plays.
'i

McCabe' Canadian Benefit Premiere
Highlighted by Stars' Appearance
Manager Dick Letts of the Famous Pla\-
v.s Capitol Theatre and Warner Bros, pubhciiy
man A! Diibin joined forces in Vancouver
to promote a highly successful
Canadian premiere of "McCabe & Mrs.
Miller." a benefit for the Vancouver Playhouse
Theatre Guild's winter program of
live theatre.
To help in premiere festivities, stars Warren
Beatty and Julie Christie were in attendance
along with local actors who played
supporting roles in the picture, which was
filmed in West Vancouver.
Despite unforeseen difficulties when advertising
materials were slow in arriving,
Dubin and Letts put on a full lobby and
press campaign. A 40,\60 still board was
made up announcing the Canadian premiere
and placed at street level on Granville
Street. Six large blowups were ordered
and the Famous Players art department
mounted two of these outside the theatre in
the return frames. Four giant blowups of
the stars were mounted and hung in the
concourse entrance.
Cross-plugging. Letts said, included onesheet
boards in front of the Strand, Downtown
and Denman Place theatres, with a
similar type three-sheet display at the
Orpheum. One-sheet blowups of favorable
critical comment also were posted at the
Capitol. Orpheum and Park Royal theatres.
A 60x40 blowup of two complete
reviews in the New York press was used
in front of the Capitol and proved a crowd
stopper.
Letts used an advance ad campaign in
the two large dailies with teaser inserts appearing
in all entertainment columns three
times per week about the forthcoming premiere.
These also were picked up by radio
and TV outlets. Cross-plug trailers were
used at the Orpheum, Columbia New Westminster,
Richmond Square, Denman Place
and Park Royal theatres.
When Beatty and Miss Christie arrived
from Hollywood on the day of the opening,
they were driven to Denman Place Inn,
which was the official host for the Canadian
premiere of "McCabe & Mrs. Miller."
Radio station CKLG, which covered
the affair, made sure that many of its listeners
were at the hotel entrance to give the
a tumultuous welcome. Denman Place
stars
Inn displayed a one-sheet and two small
lobby standees to welcome the premiere and
guests.
At the theatre, the premiere was given
the royal treatment, with red carpet, usherettes
wearing corsages, searchlights probing
the skies, the original signboard used
on McCabe's House of Fortune stretched
across the lobby and beneath it, "Welcome
to Special Guests and Friends of 'McCabe
& Mrs. Miller.' " Three commissionaires
outside the theatre were unable to restrain
the crowd which completely filled the 800
block on Granville awaiting the arrival of
the stars and other VIPs.
Inside the house, long-time Vancouver
impresario, actor, radio and TV star Harvey
Lowe acted as master of ceremonies. Lowe
also had a part in the film and acted as
liaison between Robert Altman and the
large group of Chinese extras appearing in
the picture.
TV Channel 8 had cameras inside and
outside the theatre and showed films of
the event on the next night's new.scast.
Dubin worked in personal interviews
with the stars for key radio, newspaper
and TV reporters, and staged two special
events to insure full coverage. The first
was a champagne supper at the Denman
Place Inn at midnight following the premiere
and held in the Tree House Restaurant,
and the second was a morning-after
breakfast at the same location, with stars
and members of the news media in attendance.
Columnists, disc jockeys and talk shows
plugged the show gratis for days after, both
in the local media and in outlying districts.
Letts said the campaign paid off boxofficewise,
despite the first big heat wave
of the year, which virtually paralyzed all
local business, and gave the theatre its
second highest gross this year in its first
week, with the second week indicating
further staying power.
A young "gunfighter," clad in western
hat and wearing one-sheets "fore and
aft," toured Le Mars, Iowa, passing
out promotion pieces for "Support your
Local Gunfighter," in a stunt arranged
by Jon Lambert, manager of
the Royal Twin I Theatre. Lambert
assured his patrons everyone was safe
on the streets because "your local
gunfighter" was confined to the theatre.
African Native, Gorilla
Tour for 'King Kong'
J. B. Wallace, city manager of the Gulf
States Theatres, Inc., circuit drive-in theatres,
received excellent results from his
promotion on behalf of "King Kong" at ^^
the Mission Twin and Varsity Drive-In *
,
**"
theatres.
For five days prior to the opening of
the film at the outdoor theatres, Wallace
erected a cage, using bamboo poles and
had two of his employees, Natallie Martinez
and Louie Martinez, dressed up as an
African native and as a gorilla. They toured
all sections of greater San Antonio. Background
music with an African motif was
played. The boy dressed as the African
native tossed out small shrunken heads as
the
display went by.
There was a sign on the display calling
attention to the name of the film, opening
date and the names of the two outdoor
theatres where the film was to be shown.
In addition a spot campaign was utilized
on several of the local television stations.
According to Wallace, all local citizens
seemed to enjoy the display, especially the
children, all of which was reflected at the
boxoffice at the opening of the film.
26.100 Phone Calls Result
From Ads Used on 'Klute'
A telephone message tieup set by Jules
Jablonow, advertising director of Mid-
America Theatres, for his engagement of nara
"Klute" in the Crestwood and Village theatres
in St. Louis resulted in a record number
of 26,100 calls during a seven-day
period.
To generate interest in the tieup, Jablonow
used three one-column teaser ads
daily for seven days in advance of playdate,
one ad running daily in the general news
section, one in the sports section and one
in the amusement section of St. Louis'
two daily newspapers. Each ad featured a
photo of Jane Fonda and copy read: "This
is Bree. She needs your help. Call 773-
4350."
The response was astounding and grosses
at the two theatres were equally astounding,
according to Jablonow. Only two telephones
were used in the tieup. Copy from
a 30-second radio spot coupled with the
names of the theatre and playdate were used
in the stunt.
Paramount and Alitalia
Tie Up for 'Red Tent'
Paramount Pictures and Alitalia, Italy's
world airline, created a special window display
saluting the "Heroes of the Italia as
portrayed in Paramount Pictures' 'The Red
Tent.' "
The three-foot wide and four-foot high
exhibit in Alitalia's main office in New
York, contains the "salute copy" and ad
art, playdate information and selected scene
stills from the film. Similar displays will
be used in Alitalia offices around the country.
— 122 — BOXOFFICE Showmandiser :: August 30, 1971

. . John
—
. .
—
. . The
. . Too
. . An
. . Nice,
—
j
COUNCI[Comment ^
NATIONA
i^ SCREEN
JJSC members seem to have a special affinity
for Walter Matthau and Neil Simon
(the two gentlemen having garnered a total
of 1 1 Blue Ribbon awards between them),
so it was not too surprising when their
joint effort, "Plaza Suite" (Para), was the
top vote-getter on the July ballot.
It was an extremely close race, however,
with runnerup and honorable mention going
to two National General releases for Cinema
Center Films: "Big Jake" and "Lc Mans."
On their ballots, NSC members made the
following observations:
"Plaza Suite"
Although definitely not for the whole
family, "Plaza Suite" offers many laughs.
No matter what the part, Walter Matthau
remains himself with the great facial expressions
and that's just Matthau-rific in my
book! !
!—Mrs. Eugene Fried, Greater
Cleveland MPC . . . Very entertaining; good
laughs.—Mrs. Carl M. Sauer, NSC group,
Indianapolis.
"Big Jake"
This has got to be John's best picture.
K. K. King, Commonwealth Theatres,
Searcy, Ark. . . . Another hand for the Duke,
please!—Bob Battle, Nashville Banner . . .
You can't go wrong with a John Wayne
feature.—Howard Pearson, Deseret News
... I vote for God, country and John
Wayne!—Bob Barnett. K.ATA Radio, Eureka,
Calif. ... A warm-hearted, touching
movie, action-filled and fast-moving.—L. M.
Blake, LDS Seminary, Meridian, Ida.
"Big Jake" gets my vote as the film most
suitable for the entire family. I've never
There are six films on this list that are
superb productions and each one merits the
Blue Ribbon Award. Unfortunately, all six
cannot win; therefore, I cast my vote for
"Le Mans."—Angelo J. Mangialetta,
WAGA-TV, Atlanta . . . "Le Mans" pho-
BOXOFnCE Showmandiser :: August 30, 1971
tie.
P^
Neither "FooLs' Parade" nor "A
Gunfight" is any .sort of masterpiece,
but both proved good summertime
film fare. Director McLuglcn did
a great job of steeping "Fools' Parade"
in the atmosphere of West Virginia in
the '30s. Stewart and Kennedy both
gave tremendous, if highly stylized,
melodramatic performances, (ash «as
surprisingly good in "A (.uiifighl, and
"
Douglas was, as usual, rcliablj good.
Jim Shertzer, Winston-Salem Journal.
The cinema verite boys may sneer
at John Wayne movies, but he is one
of the few stars who has consistently
given the American public what it
wants to see. "Big Jake" is an old-fashioned,
two-boxes-of-popcom movie.
"Helen" is a camp humor entry and a
delight for movie buffs.—Mai Vincent,
Norfolk Virginian-Pilot.
"Wild Rovers" was highly
entertaining,
especially William Holden's performance.
VVesfems are still among
the tops in film entertainment. Walter
Matthau's triple role in "Plaza Suite"
was very enjoyable. Maureen Stapleton,
as usual, gave excellent support. This
film is "must" entertainment, but not
for the kids.—Kim Larsen, Billings
Gazette.
Although there is really nothing
wrong with "Le Mans," it's rather
dreary material if you aren't a race
buff looking for a documentary. "Harry
Kellerman" is beyond the very young
ones and "Big Jake" is too bloody for
even the older folks. I'll cast a vote for
'TIaza Suite." Although there is more
been "wowed by Wayne," but when my fiveyear-old
boy claims that "John Wayne is my
favorite" I know his age-old appeal can't be
disputed.—Mrs. Jan Gifford, Dallas PTA
. . . "Big Jake" offered some very funny
moments. John Wayne was superb as Big
Jake McCandles and I feel this has been one
to Neil Simon's penning than fun. it
of his best roles since the early 1960s.
is done in an enjoyable
Paul Ellsberry, Douglas Theatres, Omaha
manner.—Holly
D. Spence, Sunday
. . . "Big
Journal
Jake": the best of the lot, but, honestly,
not the best of John Wayne.—William
& Star,
Lincoln.
A. Payne, Dallas News.
John Wayne is like the Mississippi—he
keeps rolling right on along.—Tom Hodge, tography was excellent.—William J. Knittle
Johnson City (Tenn.) Press-Chronicle jr.. Independent Journal
. . .
Newspapers.
"Big Jake" is my selection this month for Venice. Calif. . . . Exciting and fast-paced.
good entertainment for the family!—Mrs. —Patricia Baab, CSU, Greeley. Colo.
K. C. Wilson, San Francisco MP&TVC If you like
.
auto racing, this is your movie!
A good picture, well-acted, with a very good Excellent racing footage.—Howdy Bell.
cast.—Mrs. Leslie T. Barco, Greater St. WFBM Stations, Indianapolis ... A good
Louis BFC ... A little rough for the younger
kids, but still the best on the list.—Larry drive down a Le Mans-tvpc race course.
experience for car buffs who will never
Thomas, exhibitor, Fayetteville, W. Va. . . . Frank R. Weirich, News-Sentinel. Knoxville
Not true family fare, but then none of them
. . . Steve McQueen plus auto racing equals
are, so my vote goes to the John Wayne "Le Mans." a first-rate action movie.—Guv
movie, "Big Jake."— Mrs. Kenneth Shiner. H. Giampapa, WN AC-TV. Boston . . . Photography
superb! Not much of a story, but
PTA, Kansas City . . . "Big Jake" was good,
but not the ending.— Mrs. Henry .Augustine, excitement enough for anyone.—Charles
Sheboygan BFC . Wayne at his Smith, Clarion-Ledger. Jackson, Miss.
best.—Thomas Blakley, Pittsburgh Press. As authentic and honest a racing movie
as one could ever expect to see. The only
"Le Mans"
way to get closer to the actual action would
be to work in the pits.—Rolf Stromberg.
Seattle Post-Intelligcncer . . . My boys loved
the speed and action of this one.—Elavnc
Bybee. KID Radio. Idaho Falls ... An
action-packed, almost documentary-type
film with little dialog or plot to detract from
— 123 —
the thrills and tragedies of an excellent I
"G"-rated racing film.— Marie Baker, Pen- I
insula Adult-Youth FC. San Jose . . . Different
from what I've seen. I enjoyed it.
Mrs. William Stute, Ft. Wayne Indorsers
of Photoplays.
Miscellaneous
/.eppelin: A rare chance for today's
youngsters to become familiar with an aircraft
that intrigued youngsters in the '30s
and 'aOs—John Anthony, WITI-TV, Milwaukee
. . . Without its inane plot, "Zeppelin"
is a perfectly fascinating and educational
film about a flying machine that was
the V-bomb of World War I. In the same
manner, "Big Jake" could be one of the
most uncomplicatedly amusing and pleasant
John Wayne vehicles, if it were not for the
gratuitous, unnecessary and stomach-turning
violence of its opening and closing scenes.
—Carole Kass. Richmond Times-Dispatch.
Fools' Parade: George Kennedy as the
"bad guy" stole the show. Predictable, but
pure entertainment.—Andy Lewis, Westland
Cinema, Denver . entertaining movie
of the old school.—Ed Swinney. Houston
Post . . . Fine picture; too bad it was so
"soft" at the boxoffice.— Elston Brooks, Ft.
Worth Star-Telegram.
Willard: Egad! The rats have this month
gnawed up as "Willard" leads the field in
the year's greatest film to get people to the
edge of their seats.— Bill Kitchen, Ottumwa
Courier . . . One of the greatest documentary
thrill pics ever produced!—M. B.
Smith, Commonwealth Theatres, Kansas
City . . . Horrible subject matter, but the
kids loved it!— Betty McClccry. WICU-TV,
Erie, Pa. . . . The youngsters enjoyed this
picture, but it's really not to my 'taste.
Mrs. James Wakelam, Indianapolis NSC
group . . . I'm skipping this month. The list
does not truly contain a single family-oriented
film; full of blood, rats, shy sex and
violence, just like 1968.—Al Shea, WDSU-
TV, New Orleans.
Wild Rovers: The first great western of
the '70s.—Garnelt Harris jr., Henry County
Journal. Bassett. Va. . lyrical film;
top entertainment.—Donald Cragin, Boston
Herald Traveler . . . Even though the reviews
weren't exceptional, I enjoyed this
movie.—R. J. Spatafore. teacher. San Francisco.
Shoot Out: Gregory Peck's jailbird role
is one of the best of his meteoric career.
Little Miss Lyn is lovable and appealing.
Frank Grosjean. Shrcveport . . . Gregory
Peck does his usual fine work; Dawn Lyn
is a pint-sized pro. A well-acted western.—
Harry M. Curl, NATO of Ala.. Birmingham
. relationship between Dawn
Lyn and Gregory Peck is so good I recommend
"Shoot but" for children above
"Plaza Suite."—Nevart Apikian. Post-Staiulard,
Syracuse . much gratuitous violence.—Marianne
T. Ozmer. Chattanoi^i:,!
Times.
A Gunfight: Johnny Cash underplays
nicely in this thoughiful western.—John
HartI, Seattle Times . . . What's the Matter
With Helen?: An exceptional tour de force
for Debbie Reynolds and Shelley Winters'
From impressive titles to shocking conclij
sion. you hate to wink an eye for you woulJ
miss somelhinu! — Brian \. Higcins
WSMW-TV. Worcester ... Dr. Phibes:^! he
best new horror film in years.— Dr. Jamcs
K. Loutzenhiser, Mo. Council on .Arts
Kansas City.

s.
XHIBITOR HAS HIS SAY
AMERICAN INTERNATIONAL
Hard Ride.
The (MP) — Robert Fuller.
Shcrrv Bain. Tony Riisscl. Don't be fooled
h\ thinking this is like the majority of cycle
pictures. 1 personally think is the best one
of all that I have played. The scenery and
music are beautiful. The story is different
.inJ Robert Fuller, who plays the leadini;
role, should be given other opportunities.
I think he is star material. Played .Sun..
Mon.. Tues.—Wayne Goodwin. .Strand
I heaire. Angola. Ind. Pop. 4.700.
BUENA VISTA
Wild Country, The (BV)—Steve Forrest.
\era Miles. Jack Elam. This is a good one.
It did well and pleased us. I think it helps
lo mention this is filmed in Jackson Hole.
Wyo. country.—C. A. Swiercinsky. Major
Iheatre. Washington. Kans.
CINERAMA RELEASING
Solid "f Norway (C RC) Ilorence Henderson,
loralv Maurstad. Frank Porretta.
According to the ballyhoo, this picture
"lakes up where The Sound of Music'
leaves off." Well, it misses that by a long
shot, but it is still, nevertheless, an entertaining
show. It attracted a sizable audience.
What hurts the picture is the bad score and
the fact that none of the songs are really
any good. The photography, however, is
fantastic. Played one week. Weather:
Cloudy, some rain.—Lewis Ward, projectionist.
Dome Theatre. Gulfport. Miss.
COLUMBIA
Horsemen, The (Col) — Omar Sharif.
Leigh Taylor-Young, Jack Palance. Some
people came to sec it. That's all I can say
for it. Played Wed., Thurs., Fri. Weather:
Rainy.—Lewis Ward, projectionist, Dome
Theatre. Gulfport, Miss.
METRO-GOLDWYN-MAYER
ELVIS—That's the Way It Is (MGM)—
Elvis Presley,
Millie Kirkam. The Sweet Inspirations.
Elvis manages to pull aboveaverage
crowds, but not like the days of
Above-Average Turnout
For 'The Mercenary'
"The Mercenary" (TJA), starring
Franco Nero, Tony Musante and Jack
Palance, is one of the best westerns
ever. It has a terrific story, scenery,
great humor and the characters in this
film are superb. We had above-average
attendance. If I had known it was this
good, I would have promoted it more.
Also a lousy western last week made
them shy of this one—a shame!
B. J. TOWRISS
Capitol Theatre
Princeton, B. C, Canada
lABOUT PICTURESi
Excellent Performances
Given in 'Shootout'
"Shootout" (Cniv). starring Ciregory
Peck. Pat Quinn and Robert F. Lyons.
is a much better-than-avcrage story of
the West. Of course Ciregory Peck is
excellent, as the talented actor that he
always is. A lot of the credit should
also go to little Dawn Lyn, the sevenyear-old
child star who should be going
places; she's a natural. Sometimes we
neglect to give the villain the credit
that is due him. for, in this case,
Robert F. Lyons is superior to his role.
WAYNE GOODWIN
Strand Theatre
Angola, Ind.
old when his name on the marquee meant
SRO. Doubled with "Dirty Dingus Magee"
(MGM) for a nice weekend. Played Fri..
Sat. Weather: Good.—I. Roche, Starlitc
Drive-In, Chipley, Fla. Pop. 3,200.
NATIONAL GENERAL
Homer (NGP)—Don .Scardino. Tisa Farrow,
Alex Nicol. This is a good teenage picture
that will pull your teenagers, or should.
This company, so far, has been a fine one
to do business with. Played Sun., Mon.
Weather: Hot and dry.—Terry Axley, New
Theatre, England, Ark. Pop. 2,136.
Man Called Horse, A (NGP)—Richard
Harris, Judith Anderson, Corinna Tsopei.
This one really surprised us. It's a very
good picture and did above-average business.
The ritual scenes in this picture really
hold the people's interest. Played Sun.,
Mon., Wed. Weather: Good.—E. M. Mueller,
Lans Theatre, Lansing, Iowa. Pop. 1,-
200.
PARAMOUNT
Brain, The (Para)—David Niven, Jean-
Paul Belmondo, Bourvil. This is one that
I had passed up that pleased all and did satisfactory
business. It's worth a playdate.
Played Sun., Mon. Weather: Hot and Dry.
—Terry Axley, New Theatre, England, Ark.
Pop. 2.136.
20TH CENTURY-FOX
Tora! Tora! Tora! (20th-Fox)—Jason Robards.
Martin Balsam, E. G. Marshall. This
played shortly after "Patton" (20th-Fo\).
but the same crowd didn't show up for this.
I wouldn't say it's the picture's fault, though;
it's a really good one. Played one week.
Weather: Clear.—Lewis Ward, projectionist.
Dome Theatre, Gulfport, Miss.
M*A*S*H (20th-Fox) — Elliott Gould,
Donald Sutherland, Tom Skerritt. A week's
run of an R picture in a small town like
ours brought an above-average response.
Everyone that came to it really enjoyed the
picture, but those last
three nights with just
a few people can really drag. Played seven
days. Weather: Good.— H. M. Mueller, Lans
Theatre, Lansing, Iowa. Pop. 1,200.
Patton (2()ih-Fo.\)—George C. Scott, Karl
Maiden. Stephen Young. We brought this
excellent picture back after the Academy thv
Awards and it played to unbelievable busi- ar
ness for a repeat showing. If you have not
brought this back, do so. You will not be
sorry. Played Wed.. Thurs., Fri.. Sat.
Wayne Goodwin. Strand Theatre. Angola.
Ind. Pop. 4.700.
UNITED ARTISTS
Ned Kelly (UA)—Mick Jagger, Clarissa
Ka\e. Allen Bicklord. This is a dog if there
ever was one. Mick Jagger is for the birds!
We didn't make expenses, which doesn't
happen very often. Don't touch it; we're
very sorry that we did. Played Thurs.. Fri.,
Sat. Weather: Fair.—Russell Burgess. Valley
Drive-In, Velva, N. D. Pop. 1,300.
UNIVERSAL
PufiLstuf (Univ)—Jack Wild. Billie Hayes,
Martha Raye. This is a kiddie picture that
did wonderful kid business', and even
brought in a few families. Played Thurs.,
Fri.. Sat. Weather: Fair and cool.—Terry
Axley, New Theatre, England, Ark. Pop.
2.136.
WARNER BROS.
Giant (WB) — Elizabeth Taylor, Rock
Hudson. James Dean. This was a repeat ,ar(,
booking. It was tame at the boxoffice. The
recording is just the same as the first release.—C.
A. Swiercinsky, Major Theatre,
Washington, Kans.
MISCELLANEOUS
Willy McBean and His Magic Machine
(Four Star-Excelsior)—Voices of: Larry
Mann. Billie Richards, Alfie Scoop. This has
a very catchy title that pulled in the youngsters
and they, in turn, brought their parents.
We had a fair crowd the first night,
but word got around and the second night
was overwhelmingly gratifying. This is a
cartoon feature and is something different
for a change. Doubled with "Madron" (Four
Star-Excelsior). Played Fri.. Sat. Weather:
Good.—I. Roche, Starlitc Drive-In, Chipley,
Fla. Pop. 3,200.
Taylor Patrons Pleased
By Western 'El Condor
"El Condor" (NGP), starring Jim
Brown, Lee Van Cleef and Patrick
O'Neal, is a very good movie—one of
the best I have ever seen Lee Van
Cleef in. The movie has a good story
to it too. We did very well with it to
have had the wrong ad in the newspaper.
People who came were glad
they stayed. Book it; you will be surprised.
Taylor Drive-in
Weber City, Va.
RONNIE SMITH
— 124 — BOXOFFICE Showmandjser :: August 30, 1971

WB
BOXOFFICE
retivc onolysis of toy and trodepress reviews. Running time is in porcnthcics. The plus and minus
cate degree of merit. Listings cover current reviews regularly, c- is for CinemaScope; i^ Ponovision;
omo; s Other Anomorphic processes. Symbol u denotes BOXOFFICE Blue Ribbon Aword; O Color
—
K I N 6 U I D E
/Review digest
AND ALPHABETICAL INDEX
Vei> Good; ^ Good; - Fail Vet7 Poor the summary '- is rated 2 pluses,
: I I I I li si
4398 ©Abominable Phibes, The
Dr.
(93) Ho AlP 6-14-71 GP A3 +
©Adrift (108) D MPO 5-31-71 IB] A4 -f
4391 ©Anderson Taues, The (98) Cr ..Col 5-24-71 GP A4 -f
4372 (^'Andromeda Strain, The
(131) * SF Univ 3-15-71 [fl A2 +
4381 ©And Soon the Darkness
(98) Sus Levilt-Pickman 4-19-71 GP A3 H
©Arruza (73) Doc Alpha 7- 5-71 GP +
4388 ©Bananas (82) C UA 5-10-71 GP C + :t
Executive, 4367 ©Barefoot The (95) C BV 3- 1-71 Bl AI -f H
©Battle of Love's Return, The
(82) Satire Standard 7-5-71 SI :iz ±
4385 ©Beast in the Cellar, The
(104) Ho Cannon 5- 3-71 El A3 +
4410 ©Beast of the Yellow Night
(87) Ho New World 7-26-71 +
4373 ©Beguiled. The (109) D ....Univ 3-22-71 IS A4 ± ±
4394 ©Big Doll House, The
(93) Ai: New World 5-31-71 H +
4396 Jake (109) «; ©Big W NGP 6- 7-71 GP A3 + ±
4390 ©Billy Jack (112) Melo WB 5-17-71 GP B i: S:
©Black Love
(75) Sex Doc Lewis M.P. 8-16-71* +
4411 ©Bless the Beasts & Children
(109) Sus Col 8- 2-71 GP A3 it -f
and 4377 ©Blood Uce (87) Ho ....AlP 4- 5-71 GP B + -
4385 ©Blood on Satan's Claw, The
(100) Ho Cannon 5-3-71 H B +
©Blue Waler, White Death
(100) ® Doc NGP 5-24-71 El A2 + +
4367 ©Body Beneath, The (85) Ho ..Nova 3- 1-71 B +
4414 ©Brain of Blood
(88) Ho Hemisphere 8- 9-71 GP ±
©Brazen Women of Balzac. The
(80) Sex C Globe 7-26-71 C i: =
4388 ©Brotherhood of Satan, The
(92) Ho Col 5-10-71 GP A3 ± =
4378 ©Brother John (105) Melo Col 4- 5-71 GP A3 + ±
4370 ©B.S. Love You (99) C 20th-Fox 3- 8-71 B) C i: it
4408 0' Hare (92) C -f
I
©Bunny AlP 7-19-71 GP A3 —
4375 ©Buttercup Chain, The
(95) ® D Col 3-29-71 Igl B + +
4391 ©Cain's Way (95) W Colby 5-24-71 H
4406 ©Carnal Knowledge
(96) (g) Sex CD Emb 7-12-71 B) A4
4400 ©Cat 0' Nine Tails
(U2) (a Sus NGP 6-21-71 GP B
t ^ St -„£ Sx
S a il SlEf "
B > XK £ ma m^ Si
©Celebration at Big Sur
(82) Rock Doc 20th-Fox 4-19-71 GP A3 + It It + It
©Cindy & Donna (84) Sex ..Crown 8- 2-71 g) C +
4376©Claires Knee (103) CD Col 3-29-71 GP A3 H + H + + H 9+
©Clowns, The
(91) Doc Levilt-Pickman 7-19-71 IS Al ++
©Collector, The ('La Collectionneuse")
(82) D Palhe 5- 3-71 A3 +
4395 ©Cometogether (90) D AA 6-7-71 e +
4380 ©Conformist, The (115) D ....Para 4-12-71 jg A4 +
©Cop, The
(Un Conde)
(100) Cr Audubon 6- 7-71 GP A4 it
4401 ©Creatures the World Forgot
(95) SF Col 7-26-71 GP A3 ±
4409 ©Creature With the Blue Hand
(72) Ho New World 7-26-71 GP +
4392 ©Crook, The (120) Cr C UA 5-24-71 IS A3 #
Cry Uncle (87) My Cambist 4- 5-71 * it
—D—
4398 ©Daughters of Darkness
± tt It + ft
ihy. Motion Picture Ass'n (MPAA) lotings: (01 —Generol Audiences; (GP)— All ages admitted (pordonce
suggested); [a— Restricted, with persons under 16 not admitted unless accompanied by
adult guordian; x— Persons under 16 not admitted. Nationol Catholic Office for Motion Pictures
rotings: A1 — Unobjectionable for Generol Patronage; A2— Unobiectionable for Adults or Adoles-
— Unobiectionable for Adults; A4— Morally Unobjectionable for Adults, with Reservations; B
able in Part for All; C—Condemned. Broadcasting and Film Commission, National Counc"
(BFC). For listings by comi FEATURE CHART.
5+2-
8+
6+3-
6-f2-
5+2-
8+2-
8+1-
1+
7+4-
6+2-
3+4-
1+1-
1+3-
3+4-
7+2-
4+5-
1+4-
S+2-
2+3-
3+4-
: i i I i « ii
4403 ©Drive. He Said (90) D Col 7- £, C
5-71
©Dusty and Sweets McGee
(90) Doc WB 6-21-71 iBi A4
—E—
Emperor and the General, The
(158) War Toho 5-17-71
Ervinka (102)
i.S/ C Screencom 4-19-71
4394 v,)©Escape From the Planet of the Apes
(98) ^) SF 20th-Fox 5-31-71 Bi Al
4416 ©Evel Knievel (94) D ...Fanfare 8-16-71 GP A3
4397 ©Exotic Dreams of Casanova, The
(90) Sex C Boxoffice Infl 6-14-71
©Fever, Fever, Fever
(80) Sex C Variety 8- 2-71 (j,
©Fidelio (115) Opera Beta 5-31-71
4412 ©Figures in a Landscape
(HI) (£. Ac NGP 8- 2-71 GP A3
4378 ©Five Bloody Graves
(88) ® W Independent Int'l 4- 5-71 GP 8
4378 ©Flight of the Doves (105) Melo Col 4- 5-71 m Al
4402 ©Fools' Parade (98) Sus Col 6-28-71 GP A3
4401 ©Fortune and Men's Eyes
(102) D MGM 6-28-71 lai B
4391 ©Fragment of Fear (94) Sus ..Col 5-24-71 GP A2
4377 ©Friends (101) Melo Para 4- 5-71 B) B
4368 ©From Ear to Ear
(81) d) Sex Cinemation 3- 1-71 jsj C
—G—
4416 ©Glory Boy (93) CRC 8-16-71 m B
4414©Go-Belween, The (116) D Col 8- 9-71 GP A3
Great Chicago Conspiracy Circus,
The (93) Doc New Line 7- 5-71
4399©Grisson Gang, The (127) Cr CRC 6-21-71 m B
4397 ©Guess What We Learned in
School Today? (96) Sex C Cannon 6-14-71 C
4396©Gunfight, A (94) W Para 6- 7-71 GP A3
—H—
4386©Hard Ride, The (93) Cycle .AlP 5- 3-71 GP A3
©Harlot (70) Sex Graffitti 4-12-71
©Hellstrom Chronicle, The
(90) Doc Cinema 5 7-19-71 S| A2
©Hired Hand, The (93) W ....Univ 7-12-71 GP A3
4405
Hoa-Binh (93) D Transvue 8-23-71 GP
4404 ©Horror of Frankenstein,
The (95) Ho . . . .Levitt-Pickman 7- 5-71 (H A3
4377 ©Horror of the Blood Monsters
(85) SF-Ho Independent Int'l 4- 5-71 GP A3
4408 ©Horsemen, The (109) (g Ad ..Col 7-19-71 GP A3
4369 ©House That Dripped Blood, The
(101) Ho CRC 3- 8-71 GP A2
4382 ©House That Screamed, The
(94) CD Ho AlP 4-19-71 GP B
4368 ©How to Frame a Figg
(103) C Univ 3- 1-71 B| Al
4394 ©Hunting Party. The (108) W ..UA 5-31-71 m C
4375 ©1 Drink Your Blood
(83) ® Ho Cinemation 3-29-71 H B
4373 1 Eat Your Skin
(81) ® Ho Cinemation 3-22-71 GP A3
4382 ©Incredible 2-Headed Transplant. The
(88) Ho AlP 4-19-71 GP A3
1 Want to Be a Shellfish
(113) D Toho 4- 5-71
4416 ©Johnny Got His Gun
—K—
(112) D Cinem.ltion 8-16-71 a A4
4405OKlule (114) (g Melo WB 7-12-71 S A4
llilii
It * + * 6+3-
it * + 6-1-3-
-
(87) SexSus Maron 6-14-71 [B B it
©Day That You Love Me, The
(80) Melo Azteca 4-12-71 +
4401ODeath in Venice (121) ® D 6-28-71 GP A3 +
©Derby (91) Doc CRC 4-26-71 GP A3 +
4399 ©Deserter, The (99) (g W Para 6-21-71 GP 8 +
4409©Devils,The (109) ® D WB 7-26-71 C -
(g,
4409 ©Dirty Outlaws, Tht
(103) (f> W Transvue 7-26-71 IS ±
Double Suicide (104) Melo Toho 4-12-71 it
BOXOmCE BoolcinGuide :: August 30, 1971
1+
7+2-
4+1-
4+5-
3+5-
©Language of Love
(80) Sex Doc Paragon 8- 2-71 « C
oust Rebel. The (88) W 8-23-71 GP A3
4417 Col
4407 ©Last Run. The (92) P Ac ..MGM 7-19-71 GP A3
4413 ©Lawman. The W UA 9-71 GP A3
(98) 8-
4403 ©Le Mans (106) * NGP 7- 5-71 Al
Doc-D El
4387 ©Let It All Hang Out
(75) Sex C Atco Gibraltar 5-10-71 H
©Light at the the World.
4410 Edge of
Hie (122) ® Ad NGP 7-26-71 GP B

(98) p SF WB 8-16-71 GP A3 I
.
JEW DIGEST
ALPHABETICAL INDEX
•
very Good;
•
Good; - Foir; - Poor; = Very Poor is rated 2 pluses, — as 2 minuses.
H
la •! Si I
4381OL0l» (94) AlP 419-71 GP A3 t -f 2:
4386 ULox in « Four-Utltr World
(93) S« AA 5- 3-71 Bl :::
UU OLo.f Machine, Tlie (108) D Col 8- 9-71 JBj B , .i — -f
cjLox Objtct,
The
(68) S« Bttnnrr 719-71 (» C -t-
—M—
oMail Dogt & Eniliihatn
+ ^3-
(117) ,5) Doc MGM 4- 5-71 GP A3 -f - + ± *
4407 OMldion
+ - (92) W ...Four Slar-Excelsior 7.19-71 GP A3 ±
2-1-2-
C^Migic o( Iht Kite, The
(90) Ad Xerox 3-15-71 Al + ±
4374 OMin Who Had Power 0£) W WB 7-19-71 [BJ B a: - ± it -H
4379 0Melody (103) D .
Le.itt-Pickman 4-12-71 Bl A2 ++ ± W ++ tt
4400 051.000.000 Duck (92) C ....BV 6-21-71 [S Al -f + i: +
4389 Moments Caress, A (90) Melo Konover 517-71 +
4375 OMrs. Pollilax—Spy
(110) Soy CD UA 3-29-71 Bl A2 + - - ± +
4412 OMurders in the Rue Morgue
(86) Ho AlP 8- 2-71 GP A3 -j-
4405OMurphys War (106) ® War Para 7-12-71 GP A3 -f -f ++ ± -f
CMy Secret
Life
(92) Sex Doc Jack Harris 5-17-71® C ±
4386 ©Nana (105) Sex Distinction 5-3-71® C
4413 ©Next: (81) iS' Sex-Sus Maron 8- 9-71 m C
4376wONe«« Leal, A (102) C . . . . Para
3-29-71 Bl A3
4393 ©Night Digger, The (100) Sus MGM 5-31-71 A4
4417 3No Drums. No Bugles

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W.
May
Mar
May
Sep
Aug
,
.
Sex
Jan
May
Feb
range
there
AUDUBON
ORuih Hour (95) Sex 0..
Anra KrUttm, Frink Gniubndit
OThe Cop (Un Cenile)
(100) Ae..Miy71
MWifl Bmiqiirt. John Otrto
OThr Zodiac Killers Sus
U.'^h Laltue
©Oddly Coupled (75) ...C. Jan 71
©Only in My Dreams
"50) C. Jan 71
da Btise. TonI Talley
©Kinfolk (84) CD Feb 71
Jay Sentt. Bill (Juhl
©Cut-Throats (90) D 71
Seolt. Marlene Prters
71
©Sweet Thinos (85) Sex C
i^One Friohtful Night (90) Ho,,
Black Magic Ho
Fandango Sex C,
©Pornography USA (85) Sex Doc.
rr:itnl hy li.ilf .Skillirhin
hirst for Blood Ho.
DISTINCTION FILMS
©Eugenie (91) (S) D.
Marie Mljedahl. Maria Rohm
©Nana (105) Sex,.
na Oael. Keve Hjelm
DISTRIBPIX
©Fear of Love (75) Sex D Feb 71
©The Undergraduate
(81) Sex D May 71
©Sessions of Love Therapy
(80) Sex D. Jul 71
EMERSON FILMS
©Dinah East (90) .. Melo. Jan 71
Jeremy Slockivell. Ultra Violet
ENTERTAINMENT VENTURES
©Starlet (75) Melo. Jan 71
Sharl Mann, r)eldre Nelson
©Red. White & Blue!
(90) Sex Doc.. Apr 71
Joseph Barney Ilosset
SIrlck.
©The Terrible Quick Sword of
Slotried (95) Ad Jun 71
Sytwlle hannlger
EVE PRODUCTIONS
©The Voluptuary (79) Sex. Jan 71
X Itoman. Karen Smith
©Love and Kisses
(85) Sex D.. Feb 71
MISCELLANEOUS
FANFARE FILMS
©Simon, King of the
NORTHWEST CINEMA
©Trail of the Hunter
Witches
(91) (89) Sex-Ho May71
Doc Jan 71
Andre« I'rlne, Brrmta
©War Between the
NOVA INT'L
Scott
Planets
(80) SF, May71 OGuru the Mad Monk
(62) Ho Dec 70
Jack Stuart, Amber Colllm
©Super Argo and the Faceless
Nell Flanaean. Judy Israel
SF..
OLYMPIC INTERNATIONAL
Giants
(Tiiy MadWnn. Ken Wood
©Evel Knietel (94) Dirty lovers (90) Apr 71
Cycle, Jul 71
Los Estouras (The Scum)
neorje Ilamlllon, Sue l.yon
Wheels
(95) W Jun 71
©WerewnWes on
PARAGON FILMS
(..) Cycle-Ho
Uanguage of Love
BARDENI IMT-L
OWandj (101) D F»b 71
.irbin l/

who
|
'
. An
Opinions on Current Productions ^EAWkE REVIEWS
Symbol denotes color; (^ Cii noScope; (£) Ponoviiion; Technlramo; (J) proceitei. For itoty lynoptlt on eoctl ptctura.
The Miirridge of a Young Stockbroker \r\
^''^^"'>
20th-Fox (
)
95 Minutes Rel. Sept. '71
An engaging quartet of young actors is on hand for
the reunion of Lawrence Turman and Charles Webb.
Turman produced Webb's novel "The Graduate" into one
of the top hits of the '60s and becomes a producer-direc- jg
tor with Lorenzo Semple jr.'s adaptation of another book r,
by Webb. Boxoffice lightning is unlikely to strike again
since the new film, while pleasant enough, just doesn't
take full advantage of its potential. There's sharp dialog,
good performance all around and a solid basic premise,
but here Richard Benjamin's would-be career as a voyeur
is handled rather mildly. Except for a couple of sexy
scenes and a bit of nudity, the film hasn't much to get
excited about. Benjamin's performance reflects this, although
he handles his lines with a nice tongue-in-cheek
approach. Co-star Joanna Shimkus and two rarely seen
people—Elizabeth Ashley and Adam West—are appealing
in their parts. Miss Shimkus, whose star is on the rise,
captures the right attitude as an unhappy wife unable
to convey her real feelings to husband Benjamin. Miss
Ashley, in her first pictiu'e in five years, is attractive and
unsympathetic yet likeable. Linda Ronstadt sings "Can
It Be Ti-ue." by Fred Karlin and Tylwyth Kymry. Color
by De Luxe.
Richard Benjamin, Joanna Shimkus, Elizabeth Ashley,
Adam West, Patricia Barry, Tiffany Boiling.
DOC
United Artists (7115) 96 Minutes Rel. Aug. '71
In this year of the non-hero, debunking legends may
become a regular ingredient of films with historical backgrounds.
Pi'oducer-director Frank Ferry, working with
an original script by political observer Pete Hamill. attempts
to show that Wyatt Earp, Doc Holliday and Kate
Elder were less than admirable people. Only Earp's reputation
is tarnished, since Holliday and Katie Elder
emerge as flaw-ed but altogether human and likeable.
Since Doc was a gunman and Katie a prostitute lor
madame in other film versions), they obviously had less
to lose. As played by Harris Yulin, Earp is a tight-lipped
peace officer who is both an opportunist and a defender
of the law. Stacy Keach's Doc is more complex; a former _ |^
dentist with a fetish for cleanliness, he admits his own d.
q
""'
weaknesses without excuses. Faye Dunaway as Kate is
more of a stereotype, but she handles it well. Keach and
I
Yulin both appeared in "End of the Road") are
solid performers, with Keach having the edge due to his
more colorful character. Lack of action, familiarity with
the material and an absence of depth will earmark "Doc"
for double bills. It's worth more than just passing interest,
however. De Luxe Color-filmed in Spain.
1]
w^^-
Stacy Keach. Faye Dunaway. Harris Yulin, Mike Witney,
Denver John Collins, Dan Greenberg. Marshall Efron.
ANGELS HARD AS THEY COME \B\
"otir !'
New World Pictures (110) 90 Minutes Rel. July '71
The Angels versus the Dragons is the latest motorcycle
movie from Roger Corman's New World Pictures.
Starting off just like a dozen similar epics, the Jonathan
Demme production soon becomes a fast-moving yarn
and provides enough entertainment for regular patrons
of such fare. Demme. who also did the screenplay with
dii-ector Joe Viola, is a young publicist making his hiitial
effort as a producer. With a minimiuii of expense and a
few familiar actors, he's packed most of the tried-andtrue
ingredients into the picture for bo. insiuance. Metrocolor
filming in Yimia. Arizona's desert and a ghost
town in California is given a professional gloss by
cinematographer Steve Katz, Scott Glenn, who portrayed
Barbara Hershey's boy friend in "The Baby Maker."
steals top honors as the no-nonsense leader of the Angels.
Charles Dierkop is either consciously campy or unwittingly
hammy as the Dragons' president. James Iglehart
and Gary Busey are good in support. Actor Gary
Littlejohn also doubled as stunt and motorcycle coordinator
on the production. All the girls present go topless,
but not completely bare. Violence has its due, while the
peaceful co-existence practiced by the hippies remains
more or less intact. Paired with "Naked Angels" il969).
Scott Glenn, Charles Dierkop. James Iglehart. Gilda
Texter. Gary Littlejohn. Gary Busey.
DEEr EM) [S °o""
Paramount (8091) 87 Minutes Rel. Aug. '71
Polish director Jerzy Skolimowski. whose work has been
hailed at international film festivals, has a recurrui.'
theme in his films of a young man frustrated by life. In
"Deep End." Skolimowski's first English-language film
j^ J)
-opr- relea.sed here, John Moulder-Brown is a 15-year-old boy
bewitched by Jane Asher, an older fellow worker in a
London bath house. Ait hou.ses will offer the most lucrative
outlet, since their audiences more readily accept bizarre
themes and unmotivated actions. Skolimowski i.s
both writer and director here, with locations shot in
Munich and London. Although the entire action takes
place in London, the German .scenes match up extremely
well the bath house and a subway are actually in Munich
I I
occasional Germanic face and some noticeable
dubbing give the game away only in a few instance.^
Moulder-Brown, who is 18, has a completely innocent
face that makes his character convincingly perverse
Mi.ss Asher demonstrates an easy ability to overcome
her rather angelic looks too. Diana Dors, former sex
queen turned character actre.ss. has a funny bit as an
amorous patron. A Maran Film-Kettledrum production
produced by Helmut Jedele. the film w'as an entrant at
the 1970 Berlin Film Festival and the last London Fete
Jane Asher, John Moulder-Brown. Diana Dors, Karl
Michael Vogler. Erica Beer.
THE TODD KILLINGS (S ^"T
National General (7111) 93 Minutes Rel. Aug. '71
According to a foreword. "The Todd Killings" is based
on actual case histories with the names changed to protect
the innocent—and the guilty. Mann Rubin's story,
as adapted by Dennis Murphy and Joel Oliansky. brings
to mind the Manson killings in its depiction of Robert F.
Lyons' character. A hip 23-year-old. he heads a band of
teenagers who dote on sex and drugs and involves thfm
in several senseless murders. Producer-director Barry
Shear doesn't delve into Lyons' complex character and
come up with reasons for his behavior, except to showthat
he has a most persuasive per.sonality. Lyons scores
within the limits of his part and pretty Belinda Montgomery
also registers. Richard Thomas, a popular young
actor of late, has a role too similar to others he has
done. With a large cast of both youthful and veteran
actors, the old pros really shine. Barbara Bel Geddes.
Gloria Grahame. Harry Lauter and even Sugar Ray
Robinson are on hand and two outstanding bits are provided
by Fay Spain as a distraught mother and the late
Guy Wilkerson as a new arrival at a home for the aged.
In Panavision and Technicolor, the NGP release has exploitable
ingredients but shapes up as an average entry
Some male nudity. Originally called "Skipper."
Robert F. Lyons. Richard Thomas, Barbara Bel Geddes.
Belinda Montgomery. Gloria Grahame. Holly Near.
CHRISTA
m'-
American Int'l (
100 Minutes Rel.
Some weeks ago. it was announced that AIP would
produce only G and GP product. However, prior commitments
include some forthcoming R releases from abroad
One is "Christa." recently acquired from Maron Films,
and more X than R at times. Birte Tove stars as the
liberated Danish pastry, an airline stewardess and practicing
nudist who believes in sex as a way of life. Jack
O'Connell produced, directed and wrote Christa's chronicle,
which starts out as a swinging satire on sex movies
and then takes a too serious turn. Results make for an
average picture, but there are enough eye-filling views
of Miss Tove to compensate for any story deficiencies.
The plot has Miss Tove frequenting a beach where nude
swimming is indulged in by most of the bathers. What
could have been an interesting sidelight is disposed of
with a few shots: also disappointing is the lack of emphasis
on Mi.ss Tove's job with an ultra-liberal airline
which resembles a swinging singles club. Dialog is in
English and in Danish with subtitles, a point which mav
prove annoying to patrons. French star Daniel Gelin has
a brief role. An Astron La tenia co-production, filmed in
Eastman Color at Copenhagen's Laterna Films studio.
JTT^ Birte Tove, Clinton Greyn. Daniel Gelin. Baard Ove.
*•»• C.\TUs Elias, Injjc Levin, Bjorn Puggard-^Iuller.
The reyiewf on these pages may be filed for future reference In any of the following way* (I) in any ttandord three-ring
loose-leaf binder; (2) individually, by company. In any standard 3x5 card index file; or (3) In the BOXOFflCC PICTURE
GUIDE three-ring, pocket-size binder. The latter. Including a year's supply of booking and doily record sheets
may be obtained from Associated Pablicatlont, I2S Von Brunt Blvd., Kansas City, Mo. «4124 for $1.50 postage paid.
4420
BOXOFFICE BookinGuide :: August 30, 1971

FEATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspapers and Programs
THE STORY: "Deep End" iPara)
John Moulder-Biown quits school to take a job as mans
attendant at the Ncwford Baths, a public bath house.
Manager Karl Ludwig Lindt assiRns Jane Asher, the
ladies' attendant, to show the youth his duties. She advises
him that they can switch sections to earn extra
tips by indulging the patrous with their fantasies. John ''J'
caters to biLxom Diana Dors, who talks of football as she
clutches him. Tlie boy is attracted to 23-year-old Jane,
who boasts of a rich fiance. John has a run-in with
Jane and Christopher Sandford at a sex movie. Later,
he tries to crash a private Soho club which they frequent.
Discovering a nude cutout of a girl who resembles Jane,
the boy steals it and angrily confronts her with it. Jane
is having an affair with swimming instructor Karl Michael
Voglcr. so John slashes his auto tires. Angrily, Jane
hits John and loses the stone from lier engagement ring
in the snow. The two gather up bags of snow- and melt
it down in the Newford pool. John finds the stone, but
wants Jane to have relations. As the pool fills with water,
John kills Jane and then caresses her naked body.
EXPLOITIPS:
Have a promotional campaign in pools and at beaches.
Hire a lifeguard to give tips to patrons in the lobby.
CWTCHLINES:
If You Can't Have the Real Thing—You Do All Kinds
of Umeal Things ... A Baroque Vision of Contemporary
London. Mingling Swinging Myth.

Orange,
: xcellent
:ATES: 30c per word, minimum S3. 00 cash with copy. Four consecutive insertions for price ol
iree. When using a Boxofiice No., figure 2 additional words and include 50c additional, to cover
ost of handling replies. Display Classified, S25.00 per Column Inch. CLOSING DATE: Monday
oon preceding publication date. Send copy and answers to Box Numbers to BOXOFFICE,
25 Van Brunt Blvd., Kansas City, Mo. G4124.
POSITIONS WANTED
AVAILABLE NOW. Workmq ihealie mar
)er. Experienced, all phases. B, 1
3ley, 905 S. Elm Street, Brady, Texa
6825,
JIAGEH seeks position soon with moor
smaller circuit. Midwest or inter-
:ains. With possibility in few years
ilually agreeable) of financial investin
company or an individual theatre
eeking "franchise" proposition. Box-
2507.
YOUNG FAMILY MAN
rojectionist. Eleven yea
hoses of business. Will
MANAGER, presently yea, seeKs
ly future. Pred,
with a
two years of
col-
HELP WANTED
PROJECTIONlST-rull time. Able to keep
fquipment in good repair. Year divided
letween indoor and dnve-in. Several posibiliiies
for right man. Strand Theatre,
:endallville, Ind,
HATE THAT SNOW? Come to sunny
"lorida. Expanding circuit offers excellent
uture for top flight theatre managers
Vinge benefits include profit sharing, reirement.
hospitalization, life insurance,
lood starting salary. Send resume and
t photo Boxolfice, 2509,
DISTRIBUTORS WANTED
CANADIAN DISTEIBUTOR of
MISCELLANEOUS
16mn
shed top flight
1 .. 1 ; Beautiful color.
FILM POSTERS, _; ...
different :F 1 I.' -.n'r. J---.-i postage. Heavy
rorrugated film containers. $.50 each,
5
lolds three 1600 foot reels. Minimum
>rder— Ado-Gay, Box Coral Ga-
10, 1433,
)les, Fla, 33134,
SCREEN TOWERS
)ay Lmergency instollalion, (617) 77
604, P,0, Box 294, Temple, Texas 76501,
POPCORN MACHINES
ALL MAXES OF POPPERS, caramel corr
iquipment, floss machines, sno-ball ma
*ines. Knspy Korn, 120 So, Hoisted, Chi
SOUND PROJECTION
MAINTENANCE MANUAL &
MONTHLY SERVICE BULLETINS
ction. It will save you 5S in repair
It contains service data on Simplex,
)renkert, Motiogroph, Sword, Norelco.
>ntury, Cinemeccanica and Ballontyne
'rejectors (35-70mm Projectors). Schemalcs
and Service Data on Sound Equipnont.
Easy to understand. Data on
lutomation equipment. Data on screens
ind optics, arc-xenon lamps, etc Quesions

D a D
ilK? THEMARRIAHOfA
^^ °
YOUNG STOCKBROKER
Premiere Engagement
Sutton Ttieatre, New York City.
WELCOME HOMLSOUn BOYS
Danny, Fatbact

Mimi
sm
And RGFERMCE Section
— —^-^
Construction • Equipment • Maintenance
Refreshment Service

. . . new,
. .
, IgM
'i'niore'n more call for the
"Proven Profit
Package"
the Deluxe
the Dispensers / the Buttercups A the Sales Accessories
lighted. ..low cost,
SERV-O-MAT .
fully automatic
butter dispenser
modern,
efficient and durable
. . . Trigger
touch bar efficiently
dispenses
controlled portions
of hot butter.
Butter Server
manually operated
ith VITA-GLAZE*
^^^^:
most sought after,
fnV-vi£''V
I'e^arproof"' ''?n
InR'l
i"t heTamiVia"
^^^J5^^^^^^ brown and yellow,
^^rc\e Brand, BUT-
Mt^i.t mm I
N£IV TUB! TERCUP- imitated
REGULAR V-24 2«oz.
LARGE V 32 32 oz.
KING V-AG 46 oz.
TUB HDU-5 85 oz.
INTERMISSION TRAILER —
35mm, Color by Technicolor, Hollywood
produced 40 second power
packed entertainment selling
BUTTERCUP.
Complete, Free
Catalog,
illustrated to show sales getting
display items. ..the way to increased
volume without increased
overhead and sales attendants. A
complete profit
line.
* VITA-GLAZE
developed for exclusive use on BUTTERCUPS®. The paper
coating that prevents leaking and has that appealing
"satin-soft" finish.
1109 NORTH MAYFAIR ROAD
MILWAUKEE, WISCONSIN 53226

^"^
MODERN THEATRE
BUYERS' DIRECTORY and
REFERENCE SECTION
AUGUST 3 0, 1971
o n t e n t 5
DESIGN
AND CONSTRUaiON
PROJECTION
AND SOUND
Interstate's ABC Cinema Is a Welcome Addition to the
Exhibition Ranks in Denton, Tex Mabie Guinan 4
UA Quartet Is First Four-Auditorium Complex
in the East 8
Luxury Redstone Twin Will Be Operated Under a Policy
Designed to Aid Community Relations 12
Cooper 70 Theatre Is Expanded into a Three-Unit
Complex Jack Rose 14
Texas Cinema Corp. Continues Expansion Program With
Opening of Bruton Terrace IV Mable Guinan 18
Holiday Theatres Corp. Begins Construction on Four-
Theatre Complex Charles B. Taylor 20
National General Theatres' Chris-Town in Phoenix
Is Expanded 22
BremenTowne Theatre Is a Recent Addition to the
Dynamic Essaness Circuit Frances Clow 26
John Wayne Theatre: $5,000,000 Entertainment Center
at Knott's Berry Farm 30
Manufacturers of Projection Lamps Have Kept Pace
With Other Equipment Improvements ...V/esley Trout 42
Model 70 Optical Reproducing System Added to Electro
Sound Line 49
Important Factors in Obtaining Good Screen
Presentation Wesley Trout 56
Obtaining Perfect Sound Reproduction Wesley Trout 57
Current Control Rectifier Developed for Automated
Xenon Light Sources Ralph Schlote 64
What Does the Future Hold for
Automation? Glenn M. Berggren 66
Proper Operation of Dual Amplifiers Wesley Trout 68
DRIVE-IN THEATRES
Unique Circular Drive-ln Features Individual Screens and
Direct Projection 58
Prospective Exhibitor Must Evaluate Existing Features
When Selecting a Drive-ln Site 60
REFRESHMENT SERVICE
A PORTFOLIO OF THEATRE PLANNING
IDEAS
"Sophisticated" Hot Dogs Bring in Extra Revenue at the
Concession Stand Lee Joehnck 69
Knott's John Wayne Theatre, Buena Park, Calif 33
New Construction 34
Remodeling Hints 36
The Heart of the Theatre 37
Multi-Unit Complexes 38
Lobbies That Invite 39
Concession Stands That Sell 40
What's New at the Drive-ins 41
MANAGEMENT, MAINTENANCE, OPERATION
Attention to Daily Details Is Essential to Good Theatre
Management 50
Does Your Theatre Front Make a Good
Impression? Dick Strauss 72
Immediate Repair of Building Defects Prevents Extensive
Future Damage 74
Readers' Service Bureau ''
Advertisers' Index 79
Directory: The Key to Better Buying 81
THOMAS L. PATRICK, Managing Editor
The MODERN THEATRE Section of BOXOFFICE is included in one issue eoch month. Editorial or general business correspondence should be addressed to Associoted
Publications, 825 Van Brunt Blvd., Kansas City, Mo. 64124. Wesley Trout, Technlcol Editor; Eostern Representative: Merlin Lewis, 1270 Sixth Ave., Rockefeller Center,
New York, N.Y. 10020. Western Representative: Syd Cossyd, 6425 Hollyv»ood Blvd., Hollywood, Calif. 90028.
BOXOFFICE :: August 30, 1971

INTERSTATE S
ABC CINEMA
Plush 700-seat theatre is a welcome
addition to Denton, Tex., a medium-size
college town north of Dallas.
By
MABLE GUINAN
Denton, tex., a medium-sized
college town a lew miles north of Dallas,
is the site of the Interstate circuit's new
ABC Cinema. Located in the Denton Shopping
Center on West University Drive, the
theatre site is easily located from a distance
by a large gold pylon sign with red
lighting.
Upon his arrival at the Cinema, the patron
is immediately aware of the features
designed specifically for his convenience.
For instance, the well lighted parking area
on two sides of the theatre is capable of
containing far beyond the theatre's capacity.
The entrance to the brick, tile and
oriental stucco structure is covered by a
large overhanging canopy which protects
patrons from the elements.
The entrance has an oriental stucco ceiling
and fascia trimmed in bronze, an expo.sed
aggregate concrete walk and large
white planters on either side. The bronzetinted
glass doors which extend from floor
to ceiling are framed by extruded bronze
anodized aluminum.
Trimmed in three shades of mosaic tile,
the boxoffice features dual service windows,
both inside and outside of the theatre, so
the patrons will not have to stand in the
rain or cold.
Deceptively small when viewed from the
exterior, the Cinema has an aura of colorful
spaciousness on the interior.
Inside the theatre, the moviegoer will find
a spacious and luxurious lobby with an
acoustical tile ceiling, recessed lighting and
walls of walnut wood paneling highlighted
with a section containing an abstract pattern
of black and flamingo red tile. As the
patron approaches the entrance to the autlitorium,
the manager's office is to the extreme
right with an adjacent lobby lounge
utilizing Griggs lounge furniture in apple
red Naugahyde with black frames. The
area is carpeted with an all-wool Wilton
patterned carpet by Hardwick & Magee in
dark red, light red and a rich, dark brown.
Fascia and automatic vending machine recesses
are covered in a rich red burlappatterned
vinyl wall covering. Automatic
drink vendor and cigaret machine are by
Seeburg. The tile wall is a bright flamingo
red and auditorium entrance doors are done
in a satin-finish, black-plastic laminate. The
lobby floor itself is quarry tile.
Facing the patron as he enters the Cinema
lobby is a concession bar with custommade
gold plastic laminate counters. The
rear wall has alternate panels of mirror and
figured red vinyl separated by vertical members
of gold plastic laminate. The ceiling
above the concession area has white plastic
cubed louvres with hidden fluorescent strip
lighting. This lighting area is surrounded on
three sides by a panel covered in a deep
red vinyl material with a burlap pattern.
Equipment featured in the concession
area includes a lighted tier-design candy
case, a Cretors President popcorn machine,
Supurdisplay butter server. Glacier combination
ice and drink machine, Cornelius
drink dispenser heads and Roll-A-Grill hot
dog warmer. With the latest in automatic
equipment, the snack bar can quickly and
efficiently serve the refreshment needs of
a full house.
The auditorium, with a rich red floor
and carpeted aisles, is given a touch of
elegance by custom drapes of red shadow
damask material adorning the side walls.
The entire auditorium is acoustically treated
and designed to enhance the sophisticated
sound system. A fissure-patterned acoustical
tile ceiling by Armstrong is set in a
black tee grid.
Griggs Push-Back chairs—700 of them
have red enamel finish, red nylon upholstering,
rubberized hair and polyfoam padding,
walnut-finished arm rests and standards
trimmed in walnut-finished plastic in
chrome frames. Chairs are spaced 38 inches
back-to-back to allow easy entrance and
exit, and seating is staggered in the center
section of the auditorium.
Surface-mounted can-type downlighting
on the auditorium ceiling is automatically
controlled on solid-state electronic dimmers.
Separate lighting for the screen area is on
a separate dimmer to allow any desired level
of lighting in the auditorium.
An automatically controlled traveler curtain
encloses the screen area, and the floor
between the screen and the seating is covered
in a cardinal red indoor-outdoor carpet
by Ozite. The Cinema has an 18'^x41-
foot Technikote XR-171 Pearl White screen
with automatically controlled masking.
The richness of the Cinema's decor extends
even to the restrooms. The men's facilities
include a lounge with walls covered
in a gold-colored, burlap-patterned vinyl,
gold ceramic tile and white partitions. The
ladies' lounge is carpeted and has walls covered
in a rich red vinyl, powder tables and
a red Naugahyde couch. The restroom itself
has white ceramic tile walls and partitions
and a pink tile floor.
The spacious 10x25-foot projection booth
has Ashcraft lamps and rectifiers. Century
projectors, KoUmorgen lenses, Cinemeccanica
transistorized sound with Altec speakers
and Neumade rewinds. General supply
dealer was Modern Sales & Service in Dallas,
with planning and construction supervision
by Martin Woods, vice president and
construction engineer with Modern Sales
& Service.
Continued on page 7
The MODERN THEATRE SECTION

Spaciuiis and luxurious lobby of the ABC
Cinema has an acoustical tile ceiling,
recessed lighting and walls of walnut wood
paneling highlighted with a section
containing an abstract pattern of black and
flamingo red tile. A lobby lounge (top. left)
is adjacent to the entrance to the auditorium
and features Griggs lounge furniture in red
Naugahyde with black frames. The area is
carpeted with an all-wool carpet by
Hardwick & Magee in shades of red and a
dark, rich brown. Boxoffice (top, right) is
trimmed in three shades of mosaic tile and
has dual service windows, both inside and
outside of the theatre, so the patrons will
not be exposed to the elements. Facing the
patron us he enters the Cinema lobby is a
spacious conce.s.'tion stand (left) with
custom-made gold plastic laminate counters.
Rear wall has alternate panels of mirror
and figured red vinyl separated by gold
plastic vertical members. Ceiling above
conces.

The one time
to rewind is before
the film niol(-up
trucit comes
That's right, with the Noreico RotoMatic No-Rewind
system* The only system with proven reliability. From
the day film is delivered to your theatre to the day the film
is picked up, there are. ..
• No heavy reels to lift into the projector's upper
magazine.
• No lugging the loaded take-up reels to the rewind
table.
• No wear and tear on film during high speed rewinds.
• No repeating all this, time after time, day after day.
And when operators are no longer tied down to the booth,
they're free to take on more responsibilities. Supervising
other personnel, running a second or third booth, checking
picture and sound quality from the auditorium—and
even pitching in to help out with busy concession sales.
RotoMatic systems available for 35mm or 70/35mm.
Readily adaptable to most makes of projectors. Can be
installed in a few hours without interrupting theatre
operations.
For the facts ... or to arrange a visit to any of the scores
of theatres now using a RotoMatic system . . . call your
Noreico theatre supply dealer or write:
The New Noreico RotoMatic No-Rewind System:^
1. Operator makes up program by loading film from exchange reels onto
the RotoMatic. Up to 41/2 hours of film may be loaded on a single disc. This
loading procedure takes place at the beginning of a run and does not
have to be repeated until a new program is being prepared. However, a new
or special program may be loaded even during a show by using free disc.
2. Film travels from one of the RotoMatic discs through either of two projectors.
Film is projected and returns to take-up disc ready for rethreading
through projector for next show. Only a simple interchange of supply and
take-up plug-in units and resetting control unit functions is required between
shows. Film need never be rewound or removed from discs until
conclusion of engagement.
3. Spare projector may be used for supplementary programs such as trailers,
short subjects, cartoons, etc. Supplementary programs may also be
spliced to feature film if o( same aspect ratio and sound mode.
MOTION PICTURE
EQUIPMENT
North American Philips Corporation
One Philips Parkway, Montvale, New Jersey 07645 Tel: (201) 391-1000
*U.S. Patent Pending
The MODERN THEATRE SECTION

...that's
what these
theatres
are doingl
Here's a list of most of the more than 60
installations in the U.S. with Noreico Roto-
Matic No-Rewind systems.
Town & Country Cine I,
Quincy, III.
Valley Theatre, Beaverton, Ore.
ABC CINEMA
Continued from page 4
CREDITS:
AcoiiMicol Material: Armsirong
Architect: John R. Thoivipson &
Associates
Attraction Boards: Wacjner
Backffrotintl Panels: Fll on
Butler Server: .Supurdisplav
Carpetinf-: Hardwick & Magee
Changeable Letters: Wagner
Drapes: Mid-Continent Stage
Equipment Co.
Drink Heads: Cornelius
Drink Machines: Glacier
General Supply Dealer: Modern Sales &
Service
Hoi Dog Warmer: Roll-A-D(k,
Lamps: ASHCRAFT
Lenses: Koi.i.morgen
Local Sign Manufacturer: Liberty
Industries. Dallas
Plumbing: El.JER
Popcorn Machine: Cretors
Projectors: CENTURY
Rectifiers: Century
Rewinds: Neumade
Screen: Technikote
Seating: Griggs
Sound: Cinemeccanra
Speakers: Altec
Vending Machines: Seeburg
Town & Country Cine II, Quincy, III.
Co-Ed Theatre, Urbana, III.
Twin City Drive-ln, Champaign, III.
Virginia Theatre, Champaign, III.
Irvmgton Theatre, Portland, Ore.
Saluki Cinema, Carbondale, III.
104th Street Driveln, Portland, Ore.
Holiday Twin (1), Memphis, Tenn.
Holiday Twm (2), Memphis, Tenn.
Cme-Mmi I
Cine-Mini II
Theatre, Portland. Ore.
Theatre, Portland, Ore.
Del-Amo Theatre (1), Torrance. Calif.
Del-Almo Theatre (2), Torrance, Calif.
Maico Dillard Mall (1), Memphis, Tenn.
Maico Dillard Mall (2), Memphis, Tenn.
MaIco Dillard Mall (3), Memphis, Tenn.
Maico Dillard Mall (4), Memphis, Tenn.
Broadway II Theatre, Portland, Ore.
Off Broadway Theatre, Portland, Ore.
Twin College Cm. I, Bloomington, Ml.
Twin College Cm. II. Bloomington, HI.
ABC Marquette, Michigan City, Ind.
Ozark Theatre, Fayetteville. Ark.
Maico Triplet!. Jonesboro. Ark.
Maico Twin (1), Fayetteville, Ark.
Maico Twin (2), Fayetteville, Ark.
Thunderbird Theatre. Urbana, III.
Sears Shopping Center (1), Fayetteville, Ark.
Sears Shopping Center (2), Fayetteville, Ark.
Valley River Twin Theatre I, Eugene, Ore.
Valley River Twin Theatre II, Eugene, Ore.
Eastgate Theatre (1), Portland, Ore.
Eastgate Theatre (2), Portland, Ore.
Kenmor I. Duluth. Minn.
Kenmor II, Duluth. Minn.
McLendon Triple Drive-ln (1), Houston, Tex.
McLendon Triple Drive-ln (2), Houston, Tex.
McLendon Triple Drive-In (3), Houston, Tex.
Cinema Theatre (1), Twin Falls, Idaho
Cinema Theatre (2), Twin Falls. Idaho
New Twin Cine (1), Starkville. Miss.
New Twin Cine (2), Starkville, Miss.
Westgate Theatre (1), Beaverton, Ore.
Westgate Theatre (2). Beaverton, Ore.
Dr. Miller Theatre (1). Memphis, Tenn.
Dr. Miller Theatre (2), Memphis, Tenn.
Aztec Theatre (1), San Antonio, Texas
Aztec Theatre (2). San Antonio. Texas
Aztec Theatre (3). San Antonio, Texas
Crossroads 1 and 2, Waterloo, Iowa
Cinema Circle Theatre. Dodge City, Kansas
Glenwood I
Glenwood II
Theatre. Overland Park, Kansas
Theatre. Overland Park, Kansas
Broadway Theatre, Portland, Ore.
^C^INEMA
^HI^B
North American Philips Corporation
One Philips Parkway, Montvale, New Jersey 07645
Tel. (201) 39t-1000

UA Qiiiirlel's new nuinjii
ullowiiif; plenty of
space for adverlisini; the si.x pictures which were the unit's premiere at lions.
The unit was the first four-theatre complex under one roof in the East
Joe Kelly shows Electro Sound sound panel
to Fred Koontz. sr. Panel controls sound in
all auditoriums.
UATC DEBUTS LONG ISLAND QUARTET
Old Roosevelt Theatre was gutted to the walls and transformed
into an H-shaped arrangement with four auditoriums
United Artists' Quartet,
which debuted earlier this summer in Flushing,
Long Island, N.Y., is not only the
first four-theatre complex under one roof
in the East, but a perfect example of how
an older theatre can be transformed into
a plush, inviting and contemporary entertainment
center.
Located at Northern Boulevard and
160th Street, the Quartet occupies what was
previously the Roosevelt Theatre. The property
has been held by United Artists Theatre
Circuit for some 25 years. The interior
of the old building was gutted to the walls
and workmen transformed it into an H-
shaped arrangement, with the four auditoriums
forming the legs of the H, and
the crossbar being formed by single, long
a
projection booth which serves each of the
four theatres.
The spacious projection room is occupied
by two projectionists, each of whom operates
equipment serving two auditoriums.
Two of the Christie Electric Co.'s new selfcontained
units, which are comprised of
1 .600-watt xenon lamps and lamphouses
together with rectifiers and projector
pedestals, are utilized for each theatre.
Century Projector Corp.'s 35mm projectors
are also used for each auditorium.
Mounted on the rear wall of the booth is a
five-foot by three-foot sound panel from
Electro Sound which contains a separate
section for each theatre.
A unique feature of the Quartet, invented
and developed by Joe Kelly. UATC's director
of sound and projection, is the "light
curtain." The light curtain is a small separate
projection unit illuminated by a
XeTRON xenon lamp which projects, on
Continued on pa^e 10
Floor plan, above, shows location of main divisions of the Quartet.
Note .tingle projection booth which .serves all four theatres.
office, right, houses two cashiers utilizing ticket machines from
Consolidated Ticket Co.
The MODERN THEATRE SECTION

Sometimes, it pays to be
misunderstood.
A lot of people will always remember that day, a little more
than a year ago, when we christened Dr Pepper, "America's
Most Misunderstood
Soft Drink."
A brief but stirring
speech, a Dr Pepper
bottle broken against the
side of a Dr Pepper truck,
and our brave salesmen
driving off on a mission
few thought possible. To
tell all the people of our
country The Truth About^
Dr Pepper.
That it's not a patent
medicine, or a cough syrup, or a chest rub. But rather a soft
drink. With an unusually delicious taste.
As you can plainly see, their efforts were not in vain.
For today, more people are trying and liking Dr Pepper
than ever before. Which is why it's become the fastest-growing
soft drink in America. With an astounding 23% sales increase
in the last year alone.
To us at Dr Pepper, all this recent success
has taught us a memorable lesson. Being
misunderstood can sometimes be the best
thing in the world for you.
Americi^s most
misunderstood soft drink.
Wnlc Riunlain Div rCompjnv PO Box 5086. Dallas. Texas 75222.
. OXOFFICE :: August 30, 1971

The QiitirU't'.i single ishind-typc concession stand serves all four theatres, is readily
accessible to patrons entering or leaving the lobby. Note large graphic representation of
numerals one through four on walls to cissisl patrons in finding the proper auditorium.
Booth features xenon lamphouses and
rectifiers in self-contained units by Christie.
Century projectors are attached.
Contemporary lobby features ultra-modern stairway to re>
and overhead chandelier controlled by dimmers.
UATC QUARTET
Continued from page 8
a principle of polarized light, a series of
subtle light changes which give the illusion
of a floating screen. The light changes give
a surrealistic effect with the colors changing
hue constantly. The need for screen
curtains is eliminated with the use of the
light
curtain.
Other XeTRON equipment includes a
7111 automation panel which controls the
complete automation of all four theatres.
The auditoriums themselves are each
decorated in an individual color scheme
which extends to the plush seating and carpeting.
The seating arrangements allow
plenty of leg room. Total seating capacity
cil the Quartet is 1,100, with two auditoriums
seating 300 each and the other two
seating 250 each.
Patrons attending the new four-theatre
complex utilize a single lobby and boxoffice,
as well as a centrally located concession
stand which serves all units. From
the ceiling in the lobby hangs a beautiful
custom-designed chandelier. The ultramodern
lighting fixture is but one of the
contemporary aspects of the lobby area.
Others include a simple but effective stairway
leading to the restrooms in the upper
area and walls covered with large graphic
representations of the numerals one through
four to assist patrons in finding the proper
auditorium.
Prior to its official opening, the Quartet
was opened for two days for public inspection,
and a reception for officials, the
press and the industry was held the evening
before the grand opening.
Salah Hassanein, executive vice president
of United Artists Theatre Circuit, announced
that there will always be at least
Joe Kelly adjusts his newly developed "Light Curtain" which is
illuminated by a XeTRON lamp and lamphouse.
one G-rated picture showing at the Quartet.
"Programming will be diversified," he
said, "so that features of various ratings
will be shown during any given week. Attractions
designed for youngsters will be on
one screen and parents seeking more adult
themes can visit another theatre at the
same time." Hassanein also announced the
intention to maintain popular price levels
in the complex at all times.
CREDITS:
Architect: Maurice Sornick
Automation: Xetron
Chandelier: JACQUE Britwar
Lamphouses: Christie
Light Curtain: Joe Kelly
Projectors: Century
Rectifiers: Christie
Sound: Electro Sound, Inc.
Ticket Machines: Consolidated Ticket Co.
10 The MODERN THEATRE SECTION

!»«
American Seotina':
ieback Chair and Lounaer Chair
5" at the slightest pressure, so the occupant can Michigan 49502.
their bodies are occupying your cnairs. bo it s important
to have good features on the floor as well
remain comfortably seated while others pass by.
The American Seating Lounger is in a class by
itself. It literally coddles the body . . . with a heavily
as on the screen. Such as American Seating's cushioned spring-arch seat, coil springs for back
Glideback Chair and Lounger Chair. The Glideback
support and noiseless reclining. The Glideback
Chair relaxes even the most fidgety movie-
and Lounger Chairs. A great double feature from
goers. It has a plush foam-cushioned seat, padded,
contour-curved back and retracts as much as Seating Company, Dept. AD-733, Grand
American Seating. For literature, write: American
Rapids,
AMERICAN
-> SEAXIM'^

P{ilrons can sti\ "charge it" at the h Huge concession stand serves the complex
LUXURY TWIN CINEMA FOR REDSTONE
West Springfield, Mass., complex will work with the community
The mid-summer opening of
Redstone's newest twin luxury cinema,
Showcase Cinema 4 & 5 in West Springfield,
Mass., was announced by New England
district manager. John Lowe, as the
first five-theatre complex of its kind in the
United States. Showcase Cinemas 4 & 5
joined the already existing Showcase Cinemas
1. 2 & 3.
Redstone Theatres have, since 1963,
pioneered in introducing a new breed of
giant cinema showcase across the country tive will help in making such an event a
with Showcase Cinema 4 & 5 in West financial success. Hundreds of such clubs
Springfield making a total of ten such complexes
have made thousands of dollars in other
housing 26 theatre auditoriums. Red-
Redstone Showcase Cinemas across the
stone's new concept in entertainment has country.
been brought to Milan, 111.; Toledo, Ohio; Area schools in Showcase Cinema cities
Louisville, Ky.; Orange, Conn., and Law-
have well received the special education
rence, Boston. Worcester and West Springfield
in Massachusetts.
Redstone now operates 47 drive-ins in
central and eastern United States, including
Milford Drive-In in Milford, Conn., and
in the greater Boston area: Neponset Drive-
In in Dorchester; Suffolk Drive-In in East
Boston; Dedham Drive-In in Dedham;
VFW Parkway Drive-In in West Roxbury
and the Revere Drive-In in Revere. Mass.
Showcase Cinema 4 & 5 auditoriums each
seat 712 in the comfort of new reclining
rocking chair lounges made exclusively for
Redstone Cinemas. An added individual
feature is each auditorium's "sight-line
viewing," made possible by the stadiumtype
risers which place each row higher
than the row before it. Everyone has a clear
view of the wall-to-wall surround screens,
giving a perfect presentation for all seats.
The lobby contains a series of dazzling
graphic art displays designed for Showcase
Cinemas by Professor Norman Ives of the
Yale School of Art. These graphics are a
conversation piece which hold the attention
of every viewer. A Showcase Art Gallery
area will present local area arti.sts with
a new opportunity for exposure and reach
many hundreds who might never have seen
their work.
Showcase Cinema offers to area clubs
and organizations during its nonoperating
hours the Showcase Get-Together where
any club may book the auditorium for a
charitable or civic use at no charge.
Or. if an organization plans a fundraising
by means of a theatre party, a
trained Showcase group sales representa-
theatre entertainment programs where
Shakespeare festivals and the latest in
roadshow presentations were presented at
special student prices. Teachers and students
responded by asking for extra shows,
even permitting field trips during school
hours.
Senior citizens are also included in Showcase
Cinema activities. Showcase Senior
Citizens Jamboree was pioneered Law-
in
rence, Mass.. and has become a yearly event
at all Showcases, where all senior citizens
are invited to see an afternoon of films,
fashions and fun. There are specially priced
senior citizen matinees at Showcase Cinemas
with special ID cards and registration.
The youngsters have Children's Matinee
Film Classics shown on Saturdays and
Sundays. Many PTA's and Mothers Clubs
have helped Showcase Cinemas reach even
larger audiences for these films by using
the Young Folks Film Showcase as fundraisers
for scholarship and camp programs.
Series tickets afford an ideal profit plan
for clubs.
Perhaps the newest and fastest growing
Showcase innovation is the Showcase Theatre
Party for plants and industry as a'
motivation for increased productivity and
good fellowship. Special group rates are
available on all film programs with trained
special-events directors showing the many
ways theatre parties help attract job hunters.
With the increased interest in high
schools and colleges in films and film making,
Showcase also has a Showcase Film
Group where monthly film seminars are
held on films whose attraction makes such
a study worthwhile, with area film makers
or teachers invited to join in discussions
with the audience.
The new Showcase Cinema in West
Springfield is also the only theatre in the
area that is a member of any charge card
plan. Patrons can now say "charge it"
when attending the Cinemas and a Master
Charge card or BankAmericard will be
honored at the boxoffices.
The previously mentioned ideas are part
of a continuing effort to work with the
community in the area of Showcase
Cinemas.
In an era where perfection is taken for
granted. Showcase Cinemas also takes pride
in the technical side of the projected screen
image and in maintaining a crisp, clear
picture. The emphasis on patron convenience
extends to
the exterior of the theatre
complex where there are 2,300 free
parking spaces.
Showcase policy calls for matinee performances
at 2:00 p.m. Monday through
Friday with two evening showings at 7:30
and 9:30 p.m. On Saturdays and Sundays,
continuous shows from 1:30 p.m., with
holidays and school vacation periods also
having continuous performances.
During the coming months. Showcase
Cinemas plans a series of VIP getting-toknow-you
screenings to introduce to various
area groups all the features available to
serve the community's entertainment needs.
12 The MODERN THEATRE SECTION

The best
double feature
in the
equipment field
Simplex projection
and sound.
The Simplex 35 mechanism has
earned its reputation as "the projector
an industry depends on."
is
overwhelmingly preferred wherever
and whenever superior projection
quality is essential. The
same respect has been earned by
the Simplex 35 sound system engineered
for the ultimate in high
fidelity sound reproduction in motion
picture theatres of all sizes.
Simplex design, production and
testing are centered in Paramus,
It
From the company
whose only business
is yours.
National Theatre Supply is a total
theatre company capable of supplying
everything your theatre requires
from a few carbons to a
complete projection
room. From a
chair repair kit to a complete auditorium.
National Theatre Supply
division ot National Screen Service
Corp., 1600 Broadway, NYC.
Branches coast to coast
N.J. with spare parts and servicing
readily available at warehouses and
branches from coast to coast.
Built by Simplex.
Guaranteed
by National Theatre Supply
BOXOFFICE :: August 30, 1971

7 u i> luw oudiloriiiius arc adjacent to the original and abo
uditoriums. Entry to
existing parking lot.
original theatre is at left.
THEATRE EXPANDED TO THREE UNITS
Cooper 70 Theatre in Colorado Springs made into triplex
with addition of new two-auditorium complex
BY JACK ROSE
The Cooper 70 theatre in Colorado
Springs, Colo., was recently converted
into the Cooper 1, 2, 3 theatre complex
by the addition of a twin theatre adjacent
to it and above an existing parking lot. The
unique triplex was designed by Mel C.
Glatz of Lakewood, Colo., who has designed
theatres for the Cooper Foundation
Theatre chain in each of the six cities in
which the company operates, which include
Denver, Colorado Springs, Greeley, all in
Colorado, Lincoln and Omaha in Nebraska,
and Minneapolis. The new complex has a
total of 1,656 seats, with Cooper 1 having
8.32, Cooper 2, 406, and Cooper 3,
418. This gives Cooper four theatres in
downtown Colorado Springs.
This is the first triplex built for Cooper.
Last year they built their first twin in
Greeley. Cooper now operates 16 theatres.
The marquee is a 5.50-square-foot display
sign which can be lowered, making
letter changing easy. The double-face
change panel features large numerals, with
red, blue and gold backgrounds which
match the corresponding auditoriums. The
sign was designed by Glatz, and was built
by Art Neon.
The front of the old theatre was redecorated
in keeping with the new portion
to make it appear as one building.
The entrance is of quarry tile on floor
and walls, decorated with moss rock and
glass.
The boxoffice of the Cooper 70 was completely
renovated and enlarged to about
four times its original size. Cooper 1 is
reached by a short stairway and 2 and 3
by a stairway to the right. The boxoffice
features three separate ticket issuing units.
and appropriate advertising material is on
a 10x7','2-foot decorative screen to the rear
of the counter, making it easy for the patron
to purchase the right ticket. The boxoffice
and screen are by Butler Fixtures,
Denver.
There are two complete lobby areas.
Cooper I has separate lobby, concession
stand and restroom facilities. Cooper 2
and 3 have a common lobby and concession
stand, with separate restroom facilities.
The concession stand for 2 and 3 is
circular, made of rosewood and Formica.
Incorporated in the overall plan of the
added twins was the fact that the ticket
lobby area was enlarged. The traffic to the
existing theatre was not changed. Patrons
of 2 and 3 proceed to the right and up the
stairs to the twin lobby area.
Continued on page 16
Cooper 2 and 3 have common lobby and circular concession stand
made of rosewood and Formica.
Both new auditoriums utilize American Stellar chairs spaced 40
inches and Soundfold wall covering.

We gave our Citation chair
the third degree ... to
add more comfort to an
ah'eady great theatre seat.
The third degree we're
talking about refers to an
additional degree of "Comfort
Slope" in the back. A
feature that customers
may remember long after
they've forgotten the show.
Citation can be installed
in either the conventional
16 degree or 20 degree
position — or our new
"lean-back-and-enjoythe-movie
'Comfort
Slope' angle." You
select the pitch when
you install the seats.
If you want to learn
more about Citation,
the chair with the injection
molded one-piece
back panel and a new
customer pleasing
ture, write today.
We'll send you the whole
story behind Citation's
third degree.
BOXOFFICE :: August 30, 1971

"tcturiu IS projectors have been installed in each of the projection rooms for the two
new theatres. The systems are completely automated and can project a two and one-half
program without attention. The stairway leading to the common lobby, restrooms and
concession stand of theatres 2 and 3 is highlighted by a large planter which features an
unusual assortment of driftwood of bristle cone pine.
COOPER I/ 2, ^/ 3
Continued on page 14
The stairway to 2 and 3 is highlighted
by a large stairstep planter which features
a very unusual assortment of driftwood of
bristle cone pine. Found in Colorado, the
unusual shapes of the driftwood were created
by fire more than 200 years ago while
sap was still in the trees. The softer portions
of the wood burned away leaving the
harder portions intact. The logs have since
weathered at an altitude of 11,000 feet,
thus creating the unusual effect and leaving
the wood in a near petrified state. The
Forest Service says that some of the trees
may have been 2,000 years old.
The planter is designed in such a manner
that it can be removed to make way
for an escalator, if such a move proves desirable.
The spacious lobby for the Cooper 2
and 3 features separate restroom facilities
for each auditorium, and a centrally located
concession stand serves both theatres.
The carpeting is Crestwood by Alexander
Smith.
The concession stand is a self-contained
unit featuring two refrigerated candy display
ca.ses as well as two popcorn warmers.
It also features two transistorized butter
servers, and has two stations for soft
drinks, with each station having four serving
units. With a rosewood Formica surface,
the unit is easily maintained and provides
adequate areas for point-of-sale displays.
The 2 and 3 auditoriums feature luxurious
loge seats—American Stellar, antique
gold chairs with deep coil spring back and
upholstered arm rests. The spacing is 40
inches in both the 2 and 3 auditoriums.
Cooper 2 has blue Soundfold wall covering
and gold traveler. Cooper 3 has red
Soundfold on the walls with bittersweet
traveler.
A Victoria 18 projector has been installed
in each of the projection rooms for Cooper
2 and 3. This projector is completely automated
and can project a two and a half
hour program without attention. A special
"foil" tape, when placed on the edge of
the 35 mm film, activates the necessary
control devices or a remote console may
be operated to completely override the automation.
The sound is by Electro Sound
utilizing the Altec "Voice of the Theatre"
speaker systems. The lenses are by Kollmorgen.
One projectionist will operate the
projectors in Cooper 2 and 3. These are
equipped with transistorized sound, automatic
curtain and screen masking devices,
as well as xenon lamps. Cooper 1 has two
70/ 35mm projectors also requiring a projectionist.
Cooper Foundation Theatres is a nonprofit,
charitable and philanthropic foundation
conceived and established in 1934 by
the late Joseph H. Cooper, former partner
in Paramount Pictures. Using the profits
from operating theatres the foundation has
given almost two million dollars to worthy
projects in its 36 years.
CREDITS:
Architect:
Knight & Rorman
Attraction Board: Butler Fixture & Mfg.
Co.
Boxoffice: Butler Fixture & Mfg. Co.
Designer: Mel Glatz
Carpet: Alexander Smith
Changeable Letters: Adler; Bevelite
Ice Machine: Scotsman
Lenses: Kollmorgen
Marquee: Art Neon
Popcorn Warmers: Tru-Temp
Projectors: Xetron Victoria 18
Screens: Hurley
Speakers: Altec
Stage Equipment: Grosh
Ticket Machines: Automaticket
The MODERN THEATRE SECTION

a D&D screen
makes the
best
showing
D&D not only makes the
best showing with its
superior facing (STEEL
SHEETS FULL LENGTH OF
YOUR PICTURE) but
in all of our services. Like
10 days or less
to replace your screen,
exclusive designs by
registered steel engineers.
When it comes to
drive-in theatre screens
we really make a showing.
When space is a
problem we recommend
the latest design from D&D,
the "BOXBEAM".
"A FRAME" installation
at left is engineered to
withstand 130 MPH winds.
For more Information,
To complete our service to drive-in theatres,
we offer a full line of engineered canopies,
ticket "*='^®' booths, oooms, wing walls wans and ana fencing. lencing.
write direct to: GENE TAYLOR
Hi? n THEATRE SCREENS, INC.
UOLU P.O. Box 4042 Overland Park, Kansas 66204 Or call: (913) 649-7116
O X O F F I C E :; August 30. 1 97 1

?5|iifMLj£aaAciL_tt
/()/) ['onion of the theatre front is dominated by individual
nitiniiiees
lor the aiiditorinnis.
TEXAS CINEMA CONTINUES EXPANSION PROGRAM
By MABLE GUINAN
Texas cinema corp.. with the
opening of its Bruton Terrace IV Theatre
in the Pleasant Grove area of Dallas, became
the operator of a total of 3 1 theatres
throughout Texas. Founded in the early
I950's by M. Mitchell, the theatre circuit
started in Forney, Tex., and soon expanded
lo include 15 theatres by 1968. With home
offices now in Ennis, Tex., Texas Cinema
Corp. has been on the move for the past
few years under the leadership of president
Lee Roy Mitchell. The latest addition to
besides the Bruton Terrace complex
the circuit
was the twin Cine I & II in Kings-
ville, Tex. The opening of the Bruton Terrace
IV brought to 17 the total number
of theatres opened by the independent
circuit in the previous two years.
A circuit expansion program, now over
two years old, will continue for the next
three or four years with the selection of
cities and sites for new theatres. Present
TCC-owned theatres are located in Austin,
Waco, Temple, San Marcos, Kingsville,
Ennis, Stephenville, Nacogdoches, Denton,
Decatur, Bastrop, .Smithville and Elgin.
The Bruton Terrace is presently the only
indoor theatre operation in the Pleasant
Grove area. The last indoor theatre—the
Grove— closed its doors in the mid-1950's.
One of the advantages of the four-theatre
complex as seen by TCC executives is
that it will permit the showing of motion
pictures for every type of audience and
taste.
Located in a shopping center, the Bruton
Terrace IV takes up a ground area
of 300x250 feet. Built a cost^of $375,000
at
four separate 3x1 2-foot marquees for the
individual auditoriums. Signs were made by
the Waltrum Sign Co. in Dallas.
After purchasing tickets at a centrally
located boxoffice which serves all four
theatres, the patrons pass through glass
doors into a spacious lobby which houses
the mammoth concession stand. The stand
is lighted by a series of white globe lamps
suspended from the ceiling. The stand itself
is made of white Formica while the
contrasting back wall is wood paneling.
Completely tiled restrooms are located off
the lobby area. The standee area totals
2,000 square feet.
Sound and projection equipment is
housed in two 10x20-foot booths on the
.second floor of the building. Each auditorium".s
equipment includes Century projectors,
Christie xenon lamps, Altec sound
and speakers and film transport systems
by LIniCinema. Theatre offices are also
housed on the upper level.
Blue and red Griggs chairs spaced 38
plus another $150,000 for equipment, the inches back-to-back are used in all four
combined .seating capacities of the four auditoriums. Acoustical material has been
auditoriums is 1,500. Drawing radius population
sprayed on the exposed concrete ceilings.
Carpeting in the auditorium and throughout
is approximately 100,000.
The top portion of the exposed aggregate
the theatre is by Monarch Carpet Mills.
front of the building is dominated by
CREDITS:
Acoustics: Acoustical Services
Architect: Charles Taylor
Carpet: Monarch
Drink Heads: Cornelius
Fihn Transport System: UniCinema
Lamps: Christie
Popcorn Machine: Cretors
Projectors: Century
Seating: Griggs
Sigtis: Waltrum Sign Co.
Sound: Altec
Speakers: Altec
Two projection booths each utilize unique film proje
systems anri Centniy projectors.
Spacious lobby .
comes lo 2.000
all four atiditoriums.
feet.
Total standee i
% ¥\: v^^

It^ the real thing.
"^
Ice-cold, take-your-breath-away refreshment. "^
More people find it with the great taste of Coca-Cola
than with any other soft drink in the world.
That s one reason they call it the real thing.
^h|
OXOFFICE :: August 30, 1971

lil Join Existing Units
Begin Construction on Four-Theatre Complex
four-theatre complex on Union Road,
C'heektowaga. N.Y.. site of Holiday 1 and
2 theatres. All are scheduled to open by
Christmas.
Alvin B. Wright, president of Holiday
Theatres Corp.. says the quartet of indoor
motion picture theatres will be called Holiday
3, 4, 5 and 6. Each will have a seating
capacity of 300.
Except for their smaller capacity, the
theatres, designed by Mel Glatz of Denver,
will be identical in concept to the 800-seat
Holiday theatres 1 and 2. All four will
have a common lobby, push-back seats and
the last word in equipment and comfort
for
patrons.
lechnically. the booth will be a "new
concept." declares Wright, "with 60 per
cent of the equipment being eliminated. We
will be able to run endless film with no
changeover at all between features."
Wright estimates that with a common
projection booth for the four theatres, "One
man will be able to take care of two theatres.
There will be only two men in the
booth. It will be strange to walk into a
projection booth and see no rewind machine
or reels lying around."
The four new theatres, the two existing
ones and the Holiday restaurant will have
parking for 2,500 cars. The Aero Drive-In,
also operated by the corporation, will be
relocated to the current site of the Buffalo
o/.oner on Harlem Road, which site will
have three drive-ins by the Spring of 1972,
according to Wright.
The creation of a six-theatre complex
should provide "something to appeal to
every possible moviegoer except those who
like X-rated films." Wright declared and
said that "three years ago, Hollywood's
point of view was that no one over 3.*! was
going to the movies and that all young people
wanted was sex films. I think that idea
is a slap in the face to intelligent young
people.
"Our policy is to provide the widest
scope of entertainment and I never felt
entertainment fell into the X classification."
About R-rated features, Wright noted,
"there are good R films and cheap R pictures.
If it is a good picture and certain
scenes lend themselves to the story, we will
run an R feature but we are not out looking
for them."
The complex will make it possible to
"keep a basically good product in the area,"
Wright said, partially eliminating the situation
where a good feature can be here a
week and then disappear into oblivion.
"There are a lot of good products—not
great products—that do not get good exposure
in this area. They are in and out in
a week. Some pictures cannot be treated
this way." Wright declared.
"We do not get good foreign films for
the same reasons we are building these theatres,"
said Wright. "Some theatres do not
have time to build up a following, to experiment."
Wright said more lesser-known quality
films "is one thing we are going to get
into."
What do you want in an optical sound system?
.... Professional quality? High reliability?
.... Ease of operation? .... Ease of maintenance?
If you Insist on all of these features, there's only one system
precisely tailored to fit your requirements at a competitive price.
That's the
ELECTRO SOUND MODEL 70
Here is an optical sound system designed for the theatre of the
I970's. It is the only optical system which provides studio quality
sound reproduction, and does It within the reach of any budget.
So when you think sound, think
ELECTRO SOUND
^))
725 KIFER ROAD/SUNNYVALE, CALIFORNfA 94086/TELEPHONE (408) 245-6600
A SUBSIDIARY OF VIEWLEX, INC.
The MODERN THEATRE SECTION

GENERATION GAPS
WITH GRIGGS
PUSH-RACKS
All generations agree with wise theater operators
who have been buying the crowdpleasing
Griggs Push-Back chairs for over 30
years.
fz/.s/i-Back chairs not only make for happier
patrons through extra seating comfort, they
provide direct and tangible benefits to the
theater operation by increasing traffic to the
concession. Seat occupants can enter and
leave rows more easily without unduly disturbing
others. Push-BAcks require minimum
attention for maintenance and permit installation
of more seats in available space
than almost any other type seating.
Whether you are seating or
re-seating you'll find that
original Griggs Push-
Bucks arc all ways the
best.
More rows of chairs can be put
ill a given area for increased
total seating — with every
chair easily reached by people
coming or going.
CIRCLE OF QUALITY
GRIGGS
Equipment, Inc.
p. O. BOX 630 • BELTON, TEXAS 76513
BOXOFFICE :; August 30, 1971

PHOENIX THEATRE
EXPANDED TO TWIN
I HE NEW 834-SEAT Chris-Town
2 Theatre in Phoenix, Arizona, like its twin,
the 922-seat Chris-Town which was opened
in 1967, represents a departure from the
traditional styling of movie palaces that
rose in the United States during the 1920's
according to Nat D. Fell man, president of
National General Theatres, Inc., Los Angeles-based
firm operating close to 300
theatres in 27 states.
"Simplicity, quiet elegance and restraint
are the distinctive hallmarks of new motion
picture theatres being designed by today's
generation of architects who have combined
glamour and vitality to epitomize
the fast-paced jet age," Fellman said.
Ribbon-cutting ceremonies for the Chris-
Town 2 Theatre were held December 23.
On hand at the festivities were film star
Chill Wills; William H. Thedford, vice
president and director of theatre operations;
William Hertz, Southern Pacific division
manager; Oscar Nyberg, San Diego-
Phoenix district manager; Pete Latsis, press
relations director, and Clyde Griffin, manager
of the new showplace.
The ultimate in theatre comfort, with
spacious wide-aisle seating, the new showcase
has been equipped with all of the
latest innovations in motion picture presentations,
Fellman stated.
Like Chris-Town 1, the new theatre features
an inside boxoffice to permit moviegoers
to obtain tickets within the shelter
of the lobby. The boxoffice has an automatic
ticket-printing machine, an innovation
jointly developed by National General
Theatres and the National Cash Register
Co.
The new showplace has a 23x43-foot
wide-angle Walker seamless screen draped
in varicolored gold hammered-satin curtains,
the plush upholstered seats are of gold
mohair and the walls are fully draped
carrying out the gold color theme. The
luxurious wool carpeting has a red background
with gold and brown spotting.
Scientifically controlled refrigerated air
conditioning and heating, and plush upholstered
American Seating Co. Stellar
chairs covered with gold mohair fabric
will add to the comfort patrons. The
of
chairs have wooden arms, paneled aisle
standards and embossed seat numbers with
two-inch soil guard.
A refreshment bar by Sinicrope & Sons
is built along the lobby wall and is
equipped with the latest machinery. Can-
CoiUimied on page 24
Attractive lounge and restrooin area is off the lobby area of the
new Chris-'] own Theatre.
Walker screen, gold haniniered-satin curtains and chairs by
American Seatinu enhance the duilitiniiini.
The MODERN THEATRE SECTION

i
YOU SUPPLY THE
THEATRE WALLS.
WE'LL SUPPLY
THE EQUIPMENT.
BOXOFFICE ::
August 30, 197

'HOENIX
Continued from luific 22
ilie>>. icc crciini. beverages, and, of course,
popcorn will be served.
So that noi.se and stray light will not
mar enjoyment of the screen attraction, the
lobby and refreshment areas arc completely
separated from the auditorium.
J. Walter Banlau. director of construction
for National General Theatres, supervised
the building of the new showplacc.
assisted b\ John Tarlaglia. the firm's chief
decorator. It was their last major theatre
building project as both have now retired,
although Banlau continues as a consultant
to Richard G. Preble who succeeded him.
The building, of reinforced concrete and
concrete block construction, was designed
by Pearson. Wuesthoff & Skinner of Los
Angeles. Homes & Son Construction Co..
Inc..
of Phoenix, was the general contractor.
The Chris-Town 2 Theatre has an automated
projection booth, using National
Theatre Supply Co.'s PEC 1000 automated
projection electronic control system and
programmer control.
The electronic heart of the PEC 1000
.system starts, changes over and stops the
Hughes liiiiips. PLC 1000 automation and Simple
\'
restroom, below, is comfortable and bcaincession stand. helon\ is completely separated from
.
noise and stray light will not nuir the attraction.
24

Solar corona photographed <
Next to
sunlight,
ORG Kwmm
35/70mm
lamphouse
systems are
the brightest
on earth.
Every so often, one company comes up with an idea that is so
far ahead of its competition that comparisons of light output
are almost unbelievable. Many years of research costing many
millions of dollars have enabled ORG scientists and engineers
to discover the secret of producing complex aspheric mirrors
which collect and efficiently project more light than any other
system. These mirrors are the heart of all ORG Xenon lamphouses.
ORG Xenon 35/70mm lamphouses have been specifically designed
for 35/70mm projection. Their completely new design
has allowed the engineers to incorporate such things as ease
of alignment, adaptability to automatic equipment and use of
metal optics. All systems are equipped with a solid state current
regulated power supply with continuously adjustable current
output One model even has an integral power supply, and
operates from 115V, 15 amp service. This one is for screen
sizes up to 28 feet.
Four additional models are available for screen sizes from 28
to 150 feet. The largest, for drive-ins, gives double the screen
brightness of any other available system.
For further information, contact your local dealer or write:
Optical Radiation Con:>oration
2626 South Peck Road, Monrovia, California 91016
•
BOXOFFICE ::
August 30, 1971
Telephone: (213) 446-6133

BremenTowne
A recent addition to
dynamic
Essaness circuit in Chicago
By FRANCES CLOW
I HI CHK AGO-BASED EsSlinCSS
Theatre Corp.. one of the largest motion
picture circuits in the midwest, may not in
itself represent the unusual. But the two
youthful brothers who head up the operation
arc receiving recognition for the unusual.
Jack E. Silverman. 31. chairman of the
board, and Alan T. Silverman. 28. president,
spell "youth in action." Not only are they
on the winning side with properties which
were in existence as a "family establishment,"
but they are constantly cooking up
ideas for expansion, expansion at a time
when there is apprehension in many segments
of the film industry and a declining
overall economy. They are not fearful of
going ahead with programs involvmg many
dollars, and their ventures are turning right
side up.
The Silverman brothers do not hesitate
to say they do not believe they are in
position to project a proper answer to
changing times and times which require
caution. But their efforts toward moving
ahead indicate that they are on the right
track. They are quick to say that youth
is not the answer, and they opine that
there is not a magic formula for operating
a movie house business. "The keynote,"
said Jack Silverman, "is to have respect
for the customer. There is no room for
inefficiency or lack of enthusiasm. If theatres
are built on a sound economic basis
in growth areas, with regard for the patrons
they serve, the potential is strong!"
That expansion in growth areas, plus
customer respect are basic keynotes, is
soundly exemplified in the most recent theatre
properties added to the chain—the
BremenTowne at 159th St. and Harlem
Ave., in the rapidly growing suburb of
Tinley Park, and the 1-80 outdoor theatre
located at Interstate 80 and Harlem
Ave., also in the Tinley Park area.
A "secret of success" in the Essaness-
Silverman operation appears to lie in the
fact that they own land under all their
theatres and shopping area locations. They
have a partnership in the Ford City shopping
center, as an example, and with their
enthusiasm for the movie industry, there
are bound to be more projects going up as
a part of the entertainment complex. Right
now there is a multi-million-dollar program
in progress, including plans for a twin or
triple conventional theatre in the Chicagoland
territory. They believe there is sound
reason for confidence in locating whereever
an area becomes a site for homes,
apartments and office buildings, as well
as stores and like structures.
In expressing the opinion that it is important
to have a favorable reaction from
a patron the minute he steps inside the
lobby, the Silvermans admit to a careful
analysis as to decor and appointments.
Detailed consideration is given to services
for patrons.
The 1.023-seat BremenTowne represents
the thinking given to customer convenience.
It was built at a cost of $330,000 on one
floor, with ladies' and men's lounges handy
on the theatre floor level and free parking
surrounding the theatre. All lounges
are fully carpeted, and black slate, stainless
steel equipment denotes the finest there
is in toilet facilities.
Respect for the customer is also evidenced
by the carefully chosen art which
highlights the lobby; indirect lighting in this
area exhibits to the best advantage the
sculpture of Tom Scarff. and the contemporary
art and American paintings done by
such artists as Andy Warhol, Frank Stella
and others.
One of the decor features which appears
to get more than a glance from the patron
is the contemporary wall tapestry showing
reproductions of American paintings.
While the theatre "action" is entirely on
one floor, the two-story effect of the ceilings,
expanses of stainless steel and leather
tend to give a distinct feeling of height,
space and motion. Shag carpeting covers
the entire floor, the wall draperies are
deep red, and fluorescent lighting effectively
provides just the proper glow immediately
underneath the ceilings and above the
draperies.
The oval-shaped 28-foot concession stand
follows the pattern of the computerized
concession operation which has been an
innovation at the Cicero and Hammond
outdoor theatres.
Again, in deference to patron consideration,
employee deportment and attire are
Continued on page 28
Expanses of steel and glass give elegant
theatre front.
-story effect to
1 he 1 ,023-seat auditorium has deep red carpets, effectix
fluorescent lighting.
26 The MODERN THEATRE SECTION

^^r-FliJJ\r 7111 AUTOMATION CONSOLE
ULTIMATE IN SIMPLICITY

BREMEN TOWNE THEATRE
COiiliiitu'J /ram pieccdiiifi page
given sonic top priority. All employees
—
vk-L-ar badges with the inscription, in bold
type "Wc Care." And each badge bears
the name of the employee. All ushers wear
double-breasted black blazer jackets, with
top ptKket carrying the Essaness monogram,
the
trousers of banker's gray, white
shirts and red ties. Red smocks are worn by
the girls serving behind the candy and concession
counters.
F-'ilm fare is varied, and study is given
to presenting movies which will tend to
please the greater segment of the population
in the theatre area. For certain, Alan
and Jack book only top product. Shows
for kids are scheduled for every weekend
in their outlying and suburban theatres.
Prior to opening the BremenTowne and
the I-SO outdoor. Essaness has operated the
Woods in Chicago's Loop, the Lake and
Lamar in suburban Oak Park, and three
outdoor theatres, the Halsted in Riverdale,
the Cicero in Monec. and the Hammond
in Hammond, Indiana.
When there are frequent comments on
the adverse side as to what's happening to
the movie house business, the report that
the 1,200-seat Woods in the Loop had its
biggest year since Essaness assumed ownership
in 1938 was particularly interesting.
The 1-80 outdoor, the latest film entertainment
spot opened by Essaness, is a
1,200-car drive-in which will operate
throughout the year. In-car heaters are just
another feature in behalf of customer comfort.
There is an air-conditioned building
which has the aura of a fine restaurant,
with subdued lighting, ultra-modern designs
on carpeting framed on the walls, and a
computerized sales system for fast and
efficient service. A third member of the
Silverman family is Susan, 25, who is public
relations director for Chicago's new TV
station (44) WSNS, owned and operated
by Essaness, and HarriScope Broadcasting
Corp.
With the great volume of activities which
keep the Siivermans so fully occupied, they
point out that their primary interest is
motion picture exhibition, and this fact is
borne out by the current operations as well
as plans on the boards for additional theatres
and drive-ins.
m REED "".'n'" speakers
Can be dropped or thrown from Car Windows on to solid concrete 100 or more
times witliout causing Cone/Meclianism to go Dead or Off-tone. New Improved and
stronger "breok-a-woy" Hanger Arm (easily replaced in field) minimizes damage to
Speaker Cose when run over. Junction heads.
Also repair parts for other makes, cords, theft resistant cables, volume controls. New Cone/Mechonisms,
etc. Factory re-manufacturing of your old Cone/Mechanisms.
Write for brochure and parts catalog.
Reed SpeaJie^ CtunfzoH^
Area Code 303-238-6534 Branch, Golden, Colo. 80401
CREDITS:
Air Conditioning: Murphy & Miller
Architect: Robert Taylor & Associates
Automatic Cashier: Brandt
Carpet: Slater Co.
Draperies: Northwest Draperies
Electrical Contractor:
New United Electrical Co.
General Contractor: Olson Bros. & Sons
Ice Machine: Scotsman
Lamps: Strong
Lenses: Kollmorgen
Projectors: Century
Screen: Technikote
Seating: American Seating Co.
Sound: EPRAD
Speakers: Altec
28 The MODERN THEATRE SECTION

!
Did someone soy
you cani't automate the
projector arc carbon ?
Phooe/!
And four cheers
for our side
Count them! Four! Not one... but four!
Four ways to automate high-intensity carbon arcs
... the best possible light source is now a push-button
light source that burns for one to two hours.
Give a cheer to the C.S. Ashcraft Mfg. Company!
They offer a preset striking mechanism on the Super
Corelite and Super Cinex Lamps that automatically
establishes the arc with a push-button control.
Give a cheer to Strong Electric Corporation! And
their Strong Future Arc Lamp 11. It's equipped with
automatic crater positioning for use with automated
presentation systems.
And give two more cheers! One cheer for the PEC
autostrike and /7s automatic ignitor used with Peerless-
Magnarc lamps. And another cheer to Union Carbide
for its dual contribution. ..the famous UCAR (formerly
NATIONAL) carbons and its UCAR ignitors.
So ... if you like the idea of automated projector
arc carbons, don't just cheer. ..automate. ..now! Enjoy
this best of all possible worlds ... not just the best light
... but the best possible automated light.
UCAR and NATIONAL are registered trademarks of Union Carbide Corporati
BOXOFFICE :: August 30, 1971
The Discovery Company
UNION CARBIDE CORPORATION
CARBON PRODUCTS DIVISION, DEPT. WS
270 Pork Avenue, New York, New York 10017

KNOTT'S
JOHN WAYNE
THEATRE
A $5,000,000 entertainment
center located
at
Knott's Berry Farm
Photos by Steven N. Brusso
I N Southern California
Knott's Berry Farm is an institution of
Americana. From a ten-acre berry patch
and roadside stand in 1920, founders Cordelia
and Walter Knott have built a 200-
acre amusement center that comprises a
Ghost Town, Gold Mine, Indian Trading
Post, the Chapel by the Lake, a replica of
Independence Hall, exhibits, panoramas,
restaurants, gift shops and concessions.
Entertainment is provided by the Birdcage
Theatre during the day, and the Wagon
Camp in the evening. There are stage
coaches, steam engines, trains and a variety
of wild life. Many of the 2,000 employees
are garbed in the colorful costumes of the
Old West.
Equal partners in the enterprise are the
Knott family who are responsible for many
of the unique innovations that have made
Knott's Berry Farm a major attraction.
Each family member shares responsibilities
in the operation of the farm.
The latest addition, one of the most
comprehensive multi-purpose entertainment
centers in the country, the John Wayne
Theatre, is part of the $5,000,000 Gypsy
Camp—the brainchild of Marion Knott
Anderson. The fact that only seven months
elapsed from the first idea of creating this
complex to the actual opening, is a tribute
to the Knott combine. Virginia's husband,
Ken Reafsnyder, is mechanical and construction
engineer, aided by Tom Murdoch,
in charge of structural design; Gayle Cunningham,
construction supervisor, and Al
Peterson, supervisor of electrical equipment.
As the concept of the John Wayne Theatre
grew from a dream into reality, Spero
L. Kontos, president of the Filbert Co.,
was called in as senior technical consultant
to provide guidance in the areas of theatre
projection, lighting, sound, seating,
carpeting, stage rigging, drapery treatment,
acoustics, auditorium layout and other
technical
prerequsites.
Filbert personnel, Edward P. Burke, director
of technical service, and Robert P.
Wolf, manager of the stage division, worked
closely with Ken Reafsnyder, Tom Murdoch
and Jimmy Jones, designer, to achieve
the proper environment for the imaginative
enterprise. Jones provided a full range of
provocative color combinations and creative
designs.
The theatre and auxiliary rooms en-
30 The MODERN THEATRE SECTION

Fan-shaped, two-tiered auditorium (top,
opposite) features 2,150 Irwin Citation
chairs upholstered in six colors. Ceiling is
painted in three shades of graduating purple,
rear walls are charcoal gray. The portable
parquet stage floor conceals an ice rink.
Note light bridges sufficient to light
Broadway-type shows used in connection
with stage lighting equipment. Side view of
the fabulous "rain curtain" (bottom,
opposite) which circles the curved, 100-foot
stage apron. The Hurley screen behind the
curtain measures 25 by 50 feet. Jeweled
trees arc by designer Jimmy Jones. Lobby of
the plush new theatre (top, left) features
memorabilia from John Wayne's private
collection of costumes, guns, saddles, props,
stills and posters spanning his 40-odd year
career in films. Projection room (bottom,
left) utilizes two Century 35mm projectors
and one Norelco 16mm projector. Both use
.xenon lighting .'systems by Christie. General
supply dealer was John P. Filbert Co. in
Los A ngeles.
compass 31,000 square feet of the actual
90,000 square feet of the Gypsy Camp
buildings. One thousand tons of steel was
used in the construction, along with 250
miles of electrical wiring, 6,000 cubic yards
of reinforced concrete and gunite foundations,
30,000 cubic yards of compacted
earth fill was used simulate mountains.
to
Approximately 33,000 lineal feet of steel
pipe was also used in the project.
The fan shaped, two-tiered auditorium
features 2,150 Irwin Citation seats, with
gold backs, upholstered in 100 per cent
nylon fabric in six exciting shades: wheat,
flame, medium blue, sea blue, aster and
avocado, arranged by color in 14 sections.
The rear of the house, composed of acoustical
material, is painted charcoal grey,
while the side walls are purple, highlighted
by two enormous, lighted, jeweled trees of
an abstract design by Jones. The ceiling is
painted in three graduating shades of purple,
while the carjieting is a deep red and
purple rectagular geometric design by
Firth Carpet Mills. Mike Rettinger, noted
consulting acoustical specialist, designed the
acoustical treatment.
The drapery and "front end package,"
coordinated by Wolf, and fabricated by
Filbert, is composed of 4,200 yards of inherently
flameproofed gold material with a
shining lurex thread, lined with reversible
blue fabric. The tracks and motor control
are especially designed by J. R. Clancy
Inc.
Several futuristic innovations set the
stage apart from similar existing designs.
The 86-foot stage, set with a portable parquet
floor, is equipped with an ice rink.
The 27x1 00-foot curved stage apron features
an impressive rain curtain, upon which
are played colored lights which move with
rhythmic musical accompaniment.
The elaborate stage lighting equipment,
by Capitol Stage Lighting, is composed of
600-watt quartz iodine strip lights for special
effects by Berkey Colortran, and are
sufficient to light elaborate Broadway-type
shows. The stage lighting is supplemented
by a unique light bridge system which encircles
the stage apron, and is controlled
manually from the rear auditorium console
area. A 27.\90 cyclorama of translucent
material at the rear of the stage allows
for scenic projections and colored lighting
displays. The 25x50 motion picture pro-
Conlinued on following page
BOXOFFICE :: August 30, 1971 31

KNOTT'S
Coiuimicd from preceding pane
iLXiion screen is Hurley's Super Optica, and
e.in l->e pLiced into position in moments.
An exciting departure is the piacemeni
of the lighting console in a separate enclosure,
adjacent to the projection rwini.
A complex lighting control system, a joint
ellori hv Burke and Robert Slutske of
Skirp.m Lighting, allows five scenes to be
programmed and pre-set. The solid-state
dimmers are a combination of 3. 6, and
12 K\V for a total of 60 dimmers. The sixchannel
color organ, used to create the
breathtaking lighting effects on the rain
curtain, is the first of its kind in the
West. Two Christie xenon follow spots arc
installed in the front of the projection
booth for maximum mobility.
Ihe projection room incorporates the use
of twin Century 35mm projectors, each
equipped with Cine Focus film stabilization,
and four-channel magnetic solid-state
stereophonic sound systems. The speakers
are Altec A4X on the stage, with special
effect units strategically located in ceiling
and walls of the auditorium. The 4,200-
watt Christie Xenolite illumination systems
provide a uniformly lighted picture with
flawless color reproduction. The 16mm projector
is by North American Philips, powered
by a Christie 1,600-watt xenon system.
Air conditioning is completely environmental
controlled and allows 500 tons of
chilled water to circulate through charcoal
and fiber-glass filters for pure, dust-free
California Governor Ronald Reagan, above, reads a congruitilalory telegram to Walter
and Cordelia Knott from President Nixon at the opening of the theatre as John Wayne
looks on. Occasion also marked the 60th anniversary of the Knotts. A departure from
the ordinary is the placing of the lighting console, below, at the rear of the auditorium.
The system allows five scenes to be programmed and pre-set.
air. The system converts to heat for the
cooler winter months.
The John Wayne Theatre has two major
entrances: the first through a lobby featuring
memorabilia from the star's private
collection. Costumes, saddles, guns, props,
stills and two-sheets highlight his 40-year
film career. The second entrance is flanked
by a huge concession area with an indoor/
outdoor eating facility.
The Gypsy Camp opened appropriately
with the premiere of Wayne's newest film.
"Big Jake." In attendance were the stars of
the picture, along with Governor Ronald
Reagan, local dignitaries and a contingent
of Hollywood personalities.
The combined efforts of Marion Knott
Anderson, Ken Reafsnyder, Jimmy Jones
and other key personnel who worked closely
with the Filbert Co. has created a true
multi-purpose theatre.
The John Wayne Theatre has now taken
its place among the major attractions on
the West Coast, a formal tribute to the
imaginative enterprise of one of America's
first
families.
CREDITS:
Acoustics: MlKE Rettinger
Carpeting: FiRTH Carpet Mili s
Construction Engineer:
Ken Reafsnyder, Knott's
Construction Supervisor:
Gayle Cunningham, Knott's
Designer: JIM^n Jones
Drapery: John P. Filbert Co.
Electrical Supervisor:
Al Peterson, Knott's
Follow Spots: Christie Xenon
General Supply Dealer:
John P. Filbert Co.
Lamps: Christie Xenon
Lenses: Kollmorgen
Lighting Control System:
Skirpan Lighting Equipment
Ldhhy McDunabilia: JOHN WayNE
Projectors: Century; Norelco
Rectifiers: Christie
Screen: HURLEY
Seating: iRwm
Sound: Century
Speakers: Altec
Stage Lighting: Capitol Stage Lighting
Stage Rigging, Motor Control:
Automatic Devices
Structural Design: Tom Murdoch, Knott's
32 The MODERN THEATRE SECTION

fl
PORTFOLIO
OF THCflTRE
PLflnninG
mens

IHEATRE PLANNING IDEAS
neuj
consTRUCTion
Cooper Twin Theatre, above, located in
Greeley. Colo., was the first twin to be
opened by the Nebraska-based circuit and
also the first dual theatre in the Denver
area. Built at a cost of $345,000, the luxury
theatre has total ground space of 234x220
feet. Seating capacity of each auditorium is
350, and the size of the lot on which the
theatre is constructed allows for parking
space for approximately 300 cars in the
twin's own lot. At left is the Byron/ Carlyle
twin theatre located in Miami Beach, that
city's first new motion picture theatre in
over 20 years. Modern concepts of
construction and furnishing were
incorporated with an exact combir.
of precision equipment and ideal
atmosphere.
Mid-America Cinema Corp.'s Blue Ridge
Cinema, right, scheduled for completion
later this year, will be a four-auditorium
complex in the Blue Ridge Mall Shopping
Center in Independence, Mo. The 1 ,25(1-
seat complex will he equipped with the
latest in automated projection and sound
equipment. The two larger auditoriums will
.seat 375, while two smaller will each have
a seating capacity of 250.

Set on a lO-acrc iract. the 430.300-
square-foot Norridge I & II. Norridge,
III., above, seats 1.200 and 900
respectively in two auditoriums and
has parking space for 932 cars.
.Sloping while nuLionry walls are
capped at each end and at the
entrance canopy with a mansard roof
of pre-finished metal siding. The
massive walls are vertically defined
hy exposed .tteel columns, three 7-foot
doors and panels of pre-finished metal
siding flanking the entry. A n e.xpo.sed
beam marks the roof line. Studio
building, located between the twin
towers of the Marina City apartment
complex in Chicago, left, is the site of
United A rtists Theatre Circuit's new
Marina 1 2 and 3 theatres. The
.
triplex was designed by Bertrand
Goldberg, who won international
acclaim for his design of the unique
towers in 1963. The Minitek
automated projection and .sound
system, devised by UATC engineers,
is used in the complex.
UATC's Cinema 150 in San Juan.
Puerto Rico, right, marked the first
installation of Dimension 150 in the
entire Caribbean area. Part of a
multi-million-dollar shopping
complex, the 1 .OOO-.ieat show place
features, in addition to D-150. 70mm
projection, the newest in stereophonic
.sound reproduction, an escalator for
patron convenience, and the finest in
theatre equipment and furnishings for
patron comfort. The interior designs.
in semi-abstract shapes, were
developed by Jorge Ros.sello. and the
prize-winning forms on the facade of
the building, made of industrial
concrete, were originated by Rolando
Lopez. Diriihc.

HEATRE PLANNING IDEAS
REmoDELinG
Hinrs
Plush ncH ladies' lounge is one of the hif;hlii;hl? of the remodeled Rivoli Theatre, above,
in Hastings. Neb. McLendon's Capri Theatre in Dallas, right, was converted to a
seven-unit complex. Before and after views of Frisina's Time Theatre, Mattoon, III.,
below, show effects of $50,000 renovation.

THEATRE PLANNING IDEAS
THE HEART OF THE THEATRE
Equipped by National Theatre
Supply, the booths at the
Cooper Twin. Greeley. Colo.,
left, utilize Simplex XL
automated projection and
sound, Kollmorgen lenses,
XeTRON lamphouses, power
supplies and generators. Each
booth mea.uires 30x13 feet, and
one projectionist takes care of
both projectors.
Above: Operations center at Springs I hcalrv. Silver Springs, l-ia..
an Ultra-Vision installation, has done away with the usual array of
expensive power equipment and circuit breaker boxes and has
replaced it with a newly engineered "power raceway" containing
all main circuit breakers, and made for plug-in installation. The
entire power for sound, projection, auditorium lights and
miscellaneous equipment— including power rectifiers — totals le.ts
than 70 amps three pha.se. The entire booth is carpeted and there
is no separate equipment room for everything is located exactly
where required. At left is a close-up of Norelco's no-rewind system.
A new film program is being transferred from the make-up table
(foreground) onto the middle, or make-up. di.sc.
Three movie projectors and 26 .slide projectors
are operated by a single projectionist at Bing
Crosby's San Francisco Experience, above.
Images pop onto the screen as fa.st as one every
2/ lOths of a second. At left, projectionist Gene
Hall inspects one of the new Strong X-25 lamps
at the Halifax Theatre in Holly Hill. Fhi. The
lamps are especially designed for indoor theatre
screens in the intermediate range.

ttATRE PLANNING IDEAS
mULTI-UniT
COmPLEKES
The Marina City cowplcx in Chicago,
above, is the site of a triple-auditorium
complex opened by United A rtists Theatre
Circuit. The theatres have a total .^eating
capacity of 800 in accordance with the
floor plan shown at left. A Minitek
automated projection and sound system,
designed to handle either 16mm or 35mm
film, is used in all theatres.
ABC-Michigan Theatre Corp.'s Woods I & 2 Theatres. Gro.sse Pointe Woods. Mich..
a unique hi-level facility seating 1.200 in the Woods I. above right, and 700 in the
Woods 2 in a T-shaped arrangement. The $850,000-theatres share a mutual lobby.
Mini-twin prototype of The Movies!, an
automated theatre franchise package
offered by American Automated Theatres,
Inc.. is located in Alius. Okla. The AATl
package is designed so that a single theatre
can he operated by only two people— a
manager/ projectionist and a cashier/
concessionaire— regardless of the size or
location of the theatre. Projection room
equipment includes fully automated, remote
push-button controlled projectors for black
and white, color and CinemaScopc
projection, and a complete stereo sound
system.

-i
THEATRE PLANNING IDEAS
LOBBIES THAT inUITC
/^'
w
A iiHilmd lobby i.\ slim til by inovie^ucis at the
Woods J & 2. Grosse Poinle Woods. Mich. The
larger facility is reached through a nine-foot-high.
16-foot-wide passageway, shown above, which
runs beneath the smaller Woods 2.
The white brick interior of the lobby of the twin
Norridge Theatres, Norridge, 111., above, is
accented with panels of blue-hued rough sawn
cedar and carpeted in lively blue and green tones.
A graceful wrought-iron chandelier 14 feet in
diameter and recessed incandescent units provide
soft lighting for the lobby. Shown below is the
lobby of the Regal II. Brownfield. Te.x. The lobby
is permanently divided so patrons cannot cross
from one theatre to the other. This was achieved
by building the coruession stand out into a U
shape in the lobbx.
Facade of the Mini One and Mini Two Theatres in Mount Clemens. Mich.,
above, opens on a long, bright corridor in the Clemens Mall and is
fashioned of horizontal pieces of beige Italian marble. Two enormous
plate-gla.is doors rece.ss completely into the wall when the boxoffice is
opened, adding a spacious, uncluttered appearance to the lobby. A n eightfoot,
wrought-iron chandelier with 24 opaque globes adds an imaginative
touch to the brown-gold walls and the sleekly upholstered furniture. Lobby
package of The Movies! franchise, below, includes ticket register, popcorn
machine, coming attractions displays, wa^te receptacles and complete lobby
decoration. Stairs lead to auditorium.

tLATRE PLANNING IDEAS
concession smnos that sell
Cooper Twin in Greeley, Colo., right, has
quarry tile entrance leading to the Formicacovered
common hoxofjice and to the
concession stand with walnut-grained
siding and a light green top. These fixtures
were built hy Butler Fixture & Mfg. Co. of
Denver. The foyer and lounge make up a
combined unit with a pattern of reds,
oranges, violet and black, and are floored
with Crestwood carpeting hy A lexandcr
Smith. The attractiveness of the area is
enhanced hy black vinyl benches and potted
plants on both sides of the lobby. Vinyl
walls are red in Cooper J and blue in
Cooper 2. A gold vinyl wall separates these
two areas.
Just beyond the round boxoffice at the
remodeled Rivoli Theatre in Hastings,
Neb., left, is a spacious concession
stand with Formica front and top done
in black and white. The walls are panels
of wet-look coverings, also in black and
white. Both concession stand and
boxoffice are lighted with attractive
drop lights. Opposite the concession
stand is an art gallery. Circular
concession areas of newer Ultra-Vision
theatres, right, are brilliantly lighted
from overhead and have nearly 40 feet
of continuous counter space.
m^. ^ui

DRIVE-IN THEATRE PLANNING IDEAS
UJHflT'S neUJ AT THE DRIU£-inS
Typical of the amingcmcnt at most of the newer drive-ins of the Dallasbased
McLendon circidt is the concrete patio at the Bayou Drive-In at
Texas City, Tex., shown above. The spacious area features chairs and tables
covered by colorful umbrellas and runs the length of one side of the
concession building. At right is close-up of air conditioner for drive-ins.
manufactured by Parkaire Engineering Corp.. St. Petersburg. Fla. About 80
per cent of the conditioned air the unit delivers is recirculated air atul the
renuiining 20 per cent is fresh air. By recirculation, most of the air moisture
is continuously being removed. Outflow through the portion of the car
window not occupied by the delivery nozzle keeps insects from flying into
the car. Beyond the plexiglas arch that towers above the distinctive marquee
of Mid-America Cinema Corp.'s South Twin Drive-In, Olathe, Kas.. (below)
is the airer's advantageous flat ground and long hack-up space opening
onto an access road of U.S. Highway 1-35.
^M

I
Reloted
Equipment Discussed
1
1319 W. 12th Place Los Angeles, Calif. 90015
•
Phone (213) 747-6546
11D - SIGN it
PLASTIC CHANGABLE LETTERS
SIZES-6", 8", 10", 17", 24" - FOR 7" CO. TRACK
ALL STANDARD COLORS AVAILABLE
11STYLE ft
ALUMINUM ANODIZED TRACK
ii#ii%e^iEi^ff
SPECIFIC
PLASTIC TRACK
IMMEDIATE DELIVERY - FREIGHT ALLOWANCE
East Coast Distributor: CROWN MOTION PICTURE SUPPLY, INC.
.146 East 151st Street, Bronx, N.Y. 10451 212-635-2564
ReddiLite AUTOMATICALLY and mstarltly
ause ReddiLite is fully powered at all
letects power losses as
ging. There will always
otected by ReddiLite, the "light
eddiLite
american dryi
i [ FRANKtiN sr , Hur(iir

1
system, dirty reflectors, etc., will represent
a substantial boost in the theatre's electrical
bill each month. This also applies, up to a
certain extent, in the operation of xenon
lamps. A misadjustment of only 1/I6th of
an inch between arc and reflector may lose
quite a little light with any make of lamp.
Let us take, for an example, the RCA
Dyn-Arc lamp. The recommended distance
from the reflector (center reflector) to the
film plane is exactly 34 inches. This distance
should be carefully maintained for
maximum light output for most all installations
if possible, and in most cases this
can be adhered to within one or two inches,
give or lake, but try and stick with the
34 inches. This should, when all other
conditions are met, such as optical alignment,
produce a well illuminated picture
with a good screen surface.
Proper Laniphouse Ventilation
1 he high-intensity arc is extremely .sensitive
and once you have the correct amperage
and arc gap. keep the arc gap at
the correct distance and the reflector properly
adjusted for good overall illumination.
Also, make sure your lamphouse is properly
ventilated and use an exhaust system
that does not allow any down draft as this
will cause the arc to waver and may even
blow it out if it is too strong. Vents around
the bottom and top of the lamphouse must
be kept open so the arc can "breathe."
We have always recommended not less
than an eight-inch exhaust pipe, and this
size all the way through to outside atmosphere.
There should be a blower large
enough to remove all the fumes and keep
the lamphouse cool and well ventilated.
At each end of the pipe there should be
a long pipe with suitable dampers at each
end, xo that the ventilation can he properly
adjusted. The "right" type of exhaust system
will not disturb the arc flame and will
remove hot air and fumes, thereby making
the projection room a more healthy place
for your projectionist to work. The cost is
not high and it will last for many years.
Good ventilation will also help to prevent
reflector breakage too.
Reflector Breakage
We receive, from time to time, letters
from exhibitors and projectionists about
reflector breakage. Our answer, in most
cases, is to see that the reflector fits not
too tightly in its holder so that when it
expands slightly due to heat, the reflector
will not be too tight. Do not trim carbons
too soon after you have shut the lamp off.
Wait a few minutes and let the lamphouse
cool down to room temperature. Use a
good carbon saver so that carbons are
straight in line.
From time to time, we have found situations
where the projectionist was not following
the manufacturer's lubrication instructions
and was using the wrong type
of lubrication for oiling or greasing moving
parts in the feed mechanism, resulting in
trouble, and the feeding of carbons was
irregular and thereby causing poor screen
illumination. Most lamps require a special
Xe/Lamp
LPA OFFERS A UNIQUE XENON CONVERSION/EXCHANGE PROGRAM
If you are interested in saving money, and Improving the quality of your film
presentation, you should consider our Xenon conversion/exchange
program.
NO MUSS! NO FUSS! We send you factory converted lamphouses that
match the lamphouses you have in use. They arrive complete and ready to
install with matched rectifiers. You merely remove your old carbon arc
lamps, replace them vi/ith Xenon Converted lamps, and return the old lamps
to us in the special reusable crates we provide. Average installation time
is approximately one hour.
WHAT YOU GET: A factory renewed lamphouse into which we have
installed a system of high quality, high performance optical and electronic
components — all in easy-to-remove modules. This modular construction
facilitates simple field repair by non-technical personnel. Each lamphouse
comes complete with a compact, reliable and continuous-duty power
supply (rectifier).
Since the first introduction of the Xe/Lamp System early in 1970, our
unique exchange program has gained recognition and acceptance by
major theatre owners from coast to coast. These include:
NATIONAL GENERAL CORP. • METROPOLITAN THEATRES,
ART THEATRE GUILD INC. • MODULAR CINEMAS OF AMERICA
For further details on performance, operation, price and delivery, contact us. (213) 273 5132
L. P. associates, inc. 9249 West 3rd street • Beverly Hills, California 90210
wwrmwfMfwmm
SEE YOUR
THEA TRE EQUIPMENT DEALER
He has the ability, the experience, the
trained personnel, facilities and approved
products to serve you effectively
Including
PROJECTOR
PARTS
Made by the specialist
in high precision
machine work —
Including Sprockets,
Intermittent Movements and other
unique parts of projection
equipment where finest workmanship
extreme accuracy, is vital. Specify
LaVezzi parts — always. It pays.
PRECISION
PARTS
SPECIALISTS
SINCE 1908
BOXOFFICE ::
Continued on fotlowinii pai;c
August 30, 1 97

THE BIG CHAINS
SAVE TIME . . . MONEY
SO CAN YOU I
Ym, driYt-in ownen, lorje ond jmall, hare found
they con keep their grounds clean, quicker and
cheaper. Can be attached to cor or truck.
PORTABLE
INCINERATOR CART
One man does the work of mony . . . burns all refuse
right on the spot. Just right tor paper, contoiners,
bags, boxes, cartons, etc. Large capocity, 18 cu. ft.,
yet perfect bolancc makes it easy to handle. Wide
wheel treads; all welded steel construction means
lasting weor. Hundreds
of sotisficd A
users. CUTS J
l\
CLEAN UP TIME
IN HALF.
'
$90oo
COMPLETELY
ASSEMBLED
(Shipped F.O.B.)

. YOU
Most all high-intensity lamps have fixed is properly set for correct motor speed so
magnets to control the position of the tail that carbons will feed as needed.
While the rectifier has become very
flame. The magnetic field is so adjusted
that the tail flame is directed upward and
away from the reflector. Some use a properly
popular in recent years, there are still many
thousands of motor-generator sets in oper-
directed air stream to keep the tail flame ation for furnishing DC power for pro-
from striking the reflector. Should the jection arc lamps. They will give years of
magnet get weak and not properly control service with very little maintenance except
the flame, it will be necessary to install a
new magnet because the tail flame should
be controlled in the right direction, of
course. Once in a while it may be necessary
to readjust, but generally this is in rare
cases.
Inferior Screen Image
We sometimes, in the past, have found
the reason for inferior picture image and
insufficient light on the screen lies in the
selection of the correct type of screen
surface, insufficient capacity of projection
lamps and cheap projection lenses. It really
pays off at the boxoffice to purchase highquality
equipment if you want the best
in
projection.
We want to again bring to your attention
that the correct arc gap distance is
extremely important for maintaining a good
crater and overall screen illumination. The
arc gap distance will not be kept if the feed
mechanism does not work smoothly. This
may be due to moving parts not properly
lubricated or carbon particles or dirt getting
on the rods or into the feed gears, etc.
Keep these parts clean and well lubricated
in order to avoid irregular feeding. Check
the rheostat on your motor to see that it
replacement of brushes and lubrication.
Some sets have ball bearings with sealed-in
lubrication and do not require any hand
oiling.
Fitting New Brushes
All brush faces resting on the commutator
should be fitted to the commutator .so
that they make perfect contact over the
entire area. This can be easily accomplished
by the projectionist as brush holders can
be adjusted and brushes made to fit the
commutator. To fit new brushes do this:
Place a piece of 00 sandpaper against the
cominiitator with sanded side towards the
brushes. Replace one brush at a time in
its holder and allow the spring to force it
against the sandpaper. Draw the sandpaper
brush and commutator to remove all foreign
matter. Mark the brush and holder and
Continued on following page
NOW .
CAN STAY OPEN ALL YEAR
WITH
THERMOLATOR
INKAR HEATERS!
* Total car comfort
* 500 and 750
watt models
* U/L Approved for
"Permanent" or
"Hand Ouf
Installationt
* Rugged Construction
* Guaranteed Safe
* Keeps windshield
dry and clear
Write for
illustrated
brochure
in the direction of rotation under the brush,
releasing the pressure as the paper is drawn
back and being careful to keep the ends Thermolator Inkar Heaters have more
of the paper as close to the commutator practical doUars-and-cents value for your
surface as possible and thus avoid rounding
drive-in theatre than any other compar-
the ends of the brush. After the brush able heater on the market! They pay for
is properly ground throughly clean the themselves from your increased profits.
Where the finest projection is
THERMOLATOR CORP.
demanded
WALKER
SCREENS
available
through
NATIONAL THEATRE SUPPLY CO.
BOXOFFICE :: August 30, 1971

hat Have You Got
To Have That WE
Sec us in
Haven t Got To Booth 103
GIVE...?
JSwaS'wsJ

—
—
—
forward or backward lead of brushes; (d)
partial short-circuit of one coil, and (e)
overload.
At least once a month the projectionist
should check his generator set and use a
small hand bellows for blowing out dust;
the brushes and commutator should be
carefully checked, and also the lubrication,
if it is not a late model set with ball
bearings and sealed-in lubrication. Also,
frequently check all the electrical connections
for tightness. By doing these things
you may be saved trouble later on. Keeping
equipment in good condition will add
to the life of the equipment and avoid sudden
breakdowns too.
Rectifiers
The rectifier has become very popular
recent years becau.se it has a very high
in
efficiency, and any capacity (amperes)
may be obtained for furnishing the right
arc voltage and amperage for any make
of motion picture arc lamp. The operation
cost of a rectifier is much less than for a
motor-generator set and there are no parts^
moving parts—to wear out. The new types
of rectifiers will give long and practically
trouble-free
operation.
Biiib-Type Rectifiers
Bulb-type rectifiers are still widely used
in many installations, but for more economical
operation the gas-filled tubes
should be replaced with silicon tubes. Silicon
is much more efficient than gas-filled
tubes, and you will find it nece-ssary to reduce
the output voltage of the AC power
supply to arrive at the same output voltage
at which you may be currently operating.
The installation of the silicon tubes is
fully explained in our Sound-Projection
Maniitil. Any intelligent projectionist can
easily make the installation.
Kfficicncy and Wasted Current
According to data we have on file, rectifiers,
modern types, have an efficiency of
80 per cent when the right capacity is
employed for high-intensity projection arc
lamps. Most all motor-generator sets have
a rated efficiency of about 70 per cent.
As you probably know, ballast rheostats
have to be u.sed and this cau.ses some waste
in
current.
It is essential that both the top and the
bottom of rectifiers be kept clean to permit
unrestricted intake and exhaust of air.
Rectifiers should always be installed as far
as possible from walls and adjacent floor
space kept free from material which will
reduce air circulation. The rectifier must
have sufficient air so it will not become too
hot. Frequent cleaning out of any dust
accumulation will help to keep it properly
ventilated.
Power to rectifiers: Most installations
have remote relays for turning on the
power. Relays require no maintenance other
than an occasional inspection of contacts
and making sure the contact is positive
when closed. .Sometimes it may be necessary
to clean contacts with No. 000 sandpaper.
Continued on following page
New Chairs
Rebuilt- Chairs
Wall Fabrics
Stage Curfoins
Screens
Screen Frames
Curtain Tracks
Motor Controls
Seat Covers
Sold & Installed
HAYES SEATING
COMPANY, Inc.
122 PICKARD DR
SYRACUSE, N.Y. 13211
(315) 454-3296
V
/
^V^
V
Hanovia bulbs are one of the brightest light
sources available. They put the lumens where
they ought to be on the screen.
There is no extra charge for "ozone free" quartz.
(For a safer and pleasanter booth)
Hanovia bulbs are available "off the shelf" for
all applications, day or night, 24 hours a day.
They are fully interchangeable with competitive
bulbs—no replacement problems.
Hanovia provides expert technical advice and
assistance promptly for any projection illumination
problem.
Hanovia bulbs are U.S. made and extremely
dependable.
They are produced by expert craftsmen of the
largest and most experienced U.S. manufacturer
of xenon projection light sources
developer of the revolutionary horizontal
xenon source.
Contact your theater supply
or write to:
Hanovia Lamp Division,
Dept. 200,
100 Chestnut St.,
Newark, N.J. 07105
BOXOFFICE ::
August 30. 1971 47

Increase Your Drive-ln Profit with
In-Car Air-Conditioning by
ParkAire
It's a proven fact. . . Parkaire equipped
Drivelns show over 30% increase
in
business.
OPERATION OF PROJECTION LAMPS
Contimu'd from prccedinf; page
II you do. thoroughly wipe them off with
;i clean rag so that they will be bright and
L-lc.in. Make sure all electrical connections
arc
light.
Fan-Cooled Rectifiers
Modern types of rectifiers have a fan
that blows air up through the stacks for
cooling. The fan must always run when the
rectifier is in operation; if it were to fail,
the stacks would seriously overheat and
may become damaged, so make sure the
fan runs and is kept lubricated and free
of dirt or dust accumulation. The fan is
run from a llO-volt line and should be
spccKilly fused.
Locating Blown Fuses
ParkAire i
ODELL'S A
ORDER NOW! Write us for the
name and address of the distributor
serving your area.
Take advantage of the new dimension
in Drive-ln comfort — It builds Profit
- and pays for itself at the same time.
Write or call
Parkaire today.
ENGINEERING CORPORATION
2400 49th St. No., St. Petersburg, Fla. 33732
Phone AC 813/526-3228
•original ANHYDROUS
BUTTERtFi^
(99.5% pure)
(approved for use on buttered popcorn by U.S.F.D.A.)
more volume per pound...
greater profit per serving
• 99.5% pure butter concentrate
• No water — No soggy popcorn
• No waste — No rancidity — No curd
• Needs no refrigeration
• Wonderful spreading qualities
• Popcorn tastes better
• Increases repeat sales
• Saves time — Speeds service
• Profits — Profits — Profits
ODEIL CONCESSION SPECIAIIIES
MAIN OmCE:
P.O. BOX 280
CALOWEli. lOAHO 83605
Itl: 208-459-8522
MILWAUKEE OFFICE:
1103 N. MAYFAIR ROAD
MILWAUKEE, WISCONSIN !
TEL: 414-774-8467
CO.
Comments: Every projection room
should be equipped with a test lamp for
checking 110- and 220-volt lines. In case
a fuse blows this will make it easier to find
the one that has blown. A complete supply
of fuses should always be kept in a handy
place—near the fuse boxes or in a parts
supply cabinet. But keep them where you
can find them instantly. Too, always make
sure fuses fit tightly in their holders and
make good contact. In new theatre installations,
circuit breakers are generally used
for protection of electrical devices.
Inspection Sheets Recommended
For efficient operation of the projection
room and its sound and projection equipment,
we recommend inspection sheets.
They are a good safeguard against neglect
and will give you instant check on spare
parts, worn parts, lubrication of equipment,
etc. A routine checkup will often avoid
sudden breakdowns and a dark screen, and
it will give you a check on parts you may
need to replace, etc. The projectionist can
easily make a handy check form by listing
parts for projector, sound system, lamps,
and a column for listing units you have
given a check to see everything is okay and
if some worn or defective part needs to be
replaced.
Choosing Test Equipment
Let us point out here that good test
equipment is a "must" for accurate measurements
of volts and amperes, etc. One
very important instrument is a good ohm
meter for checking amplifiers for correct
resistance or for open circuits. A multimeter
is the most useful test instrument
for measurements of currents, milliamps,
AC and DC and for measuring resistances.
When measuring voltages, always start with
the highest scale first if you are not sure
what the voltage is supposed to be. Then
yoLi adjust to a lower scale later and do not
damage your meter in case the voltage is
higher than on the scale you have it set
for. Too high voltage for a low setting can
damage your meter beyond repair, so be
cautious and make sure first.
The MODERN THEATRE SECTION

Blectro Sound Adds
New System to Line
Electro Sound, Inc., Sunnyvale, Calif.,
has announced the addition of the Model
70 optical reproducing system to its Academy-Award-winning
Scries SOOO Theatre
System line.
Conceived for the theatre market of the
'70s, the Model 70 incorporates the identical
components supplied in Electro Sound's
state-of-the-art multi-channel reproducing
systems. Application of these professional
concepts in the Model 70 brings studio
quality reproduction within the reach of
every theatre budget.

WE'RE
RATED
because
of our . .
(^^RA good products
(^TRA quick service
(^JFRA big inventories
And we have all the XTRAS
to operate XTRA fine theatres
Look to Drive-In for everything you need
from accessories to automation!
• ELECTRONIC DIVISION
MFG. CO., INC.
709 North 8th Street • Kansas City, Kansas S6lOt
Area Code 913—FA 1-397S
SUPPLY DIVISION
SAVE 2S% OR MORE OF CARBON COSTS FULL REFUND IF NOT 100% SATISFIED
use UD those carbons
lei you hum all the caphon
POST OFFICE BOX 214291
SACRAMENTO, CALIFORNIA
95821
The WORLD'S LARGEST Producer of Carbon Savers
all profressive theatre supply houses
II
b! §
it
PP
I
'
Follow g Da ily Routine
AnENTION
TO DETAILS
MAKES THE
MANAGER
Tiii.Rr. ARi: soMR daily details
which experience has shown to be essential
lo good theatre management. Much of it
IS "old stuff" to those veterans who have
passed their lives in show business. However,
both veterans and newcomers to the
industry can benefit from occasional repetition
of fundamentals.
Importance of Projection
Since the sound picture is the merchandise
that any theatre is selling, the projection
booth is the "heart" of your theatre.
It is imperative that managers acquaint
themselves with their operators, their booth
,ind its equipment.
The manager should check to see that
his operators are caring for the equipment
in the booth. Make sure that they have
clean rags to wipe down the machines,
sufficient oil to care for the moving parts
of the equipment. Check to see that they
are keeping clean and polished the reflectors
and lenses. If you have glass port
covers, see that these are cleaned daily. A
small accumulation of dust on these ports
can result in a great loss of light on the
screen.
It is essential that you use the correct
grade of oil as recommended by the manufacturer
of the equipment, when oiling any
part of the projection mechanism.
It is of the utmost importance that your
operator realizes the necessity of carefully
handling the film and seeing that it is
kept clean and is not mutilated.
Keep the Booth Clean
Cleanliness in the projection booth is a
must.
Make sure that the operators keep the
equipment clean at all times. See that they
are supplied with cleaning rags. Dirty projection
equipment causes fires, unnecessary
wear and is responsible for fading or loss
of sound. Visit your booth frequently.
Your main job is seeing that the operators
keep the equipment cleaned and well oiled.
Every manager, new or old, should acquaint
himself with all electrical switches
controlling his sound projection system.
Know, and clearly mark, exactly what each
switch controls. In this way, a stranger to
your booth will be able to check every
possible source of electrical failure. Also,
maintain a permanent list of the fuses required
in your booth, and keep an ample
50 The MODERN THEATRE SECTION

|
supply of spare fuses within easy reach.
This will eliminate shut downs, refunds and
loss of revenue.
When Trouble Comes
Sooner or later in your capacity as
manager or assistant, you will experience
trouble in the projection booth. When this
occurs, the first thing to remember is:
Don't get excited.
In the event of a breakdown in your
theatre sound system, allow your operator
a reasonable length of time to locate the
trouble. If he is unable to remedy the
trouble, then it is time to call for help.
Before placing the call for an engineer,
or your theatre equipment dealer, find out
from your operator what he thinks the
is trouble and describe these symptoms
when you call. Oftentimes, from your description
of the trouble, the engineer or
dealer can direct you to the source of trouble,
and your operator can make the necessary
repairs without the expense of an
emergency trip to your theatre.
Watch Sound Carefully
The most important thing to do is to
establish the proper volume of sound for
your theatre. Sound volume should be such
that the patron is able to relax in his theatre
chair and hear every word plainly.
There should be no straining or tension.
Never permit the sound volume to be too
high and "blast'" the patron from his .seat.
nor to be so faint that it is a mere whisper.
It is the manager's personal responsibility
to not only carefully watch the sound level
in his theatre, but to train his theatre staff
to be equally adept at correcting faulty
sound. Regardless of how good a picture
may be, it can be completely worthless to
your patrons if it is not presented with
the proper level of sound.
Managers should pay particular attention
to this phase of the business because some
of the best comedy of certain pictures is
absolutely lost to the audience due to the
fact that the operator is not signaled or
has not been instructed to increase the
volume.
Managers should at all times have a
trained employee in the auditorium to check
the sound. If no employee is available and
the doorman is close enough to the auditorium,
designate him as the one to listen
for the proper sounding level in your theatre.
This is the only merchandise outside
of the sight entertainment you are selling.
See that the ear entertainment is just as
good as the eye entertainment.
Keep Screens Clean
.Screens can be dusted by using a camel
hair brush and by vacuuming. When using
the vacuum, make sure that you use the
brush attachment, and then only vacuum
the rear of the screen. Be careful not to put
the dust onto the face of the screen.
You can protect your screen and help
prolong its life by following these two
suggestions. Keep the backstage area as free
from dust and dirt as possible. Never permit
an accumulation of old equipment,
lumber, signs, etc.. backstage. These gather
dust and dirt, and when moved this dirt
Coiuimicd on following
pa);e
\
lor more drive-Mollts
To Vittle Vendor quick service...
fOR YOUR DRm-IN-
MORE SALES-MORE PROFITS
PER INTERMISSIONwith
VITTLE VENDOR
self-service equipment
At intermission, time is money!
The more people you can
move through refreshment lines,
the more your profit . . .
With VITTLE VENDOR
self-service hot-food dispensing
lines you can give your
customers a greater variety,
instant food service AND
BY SERVING MORE, make those
greater profits.
Your choice of
overhead warmers,
drop-in counter and
free-standing units
with moist or dry
heat, ail in stainless
steel, all National
Sanitation Foundation
and UL approved.
Write today for free
Vittle
Vendor catalog
and price list, and the
full line of Star Metal
Food Service Equipment.
No obligation, of course.
ADD Cooling and Coffee-Making Units
STARBREW Deluxe and ALL
NEW STARBREW L economy
urns, comblnette & twin, gas
or electric. 3 & 6 gal., all
Coffee Brewing Institute, UL,
AGA, CGA & NSF Approved.
Free folder.
POLAR CUB sandwicli-salad,
refrigerator and freezer units
are ideal "extra service"
units for busy
drive-ins.
"IN STOCK" at
STAR METAl
CORPORATION
ANN ST.
TRENTON AVE. 4
PHILADELPHIA 34, PENNA
BOXOFFICE :: August 30, 1971

AIMIMOUIMCING A IMEW COIMCEPT IIM
MARQUEE ADWERTISIIMG
THE CHAIMGING OR TRAVELIIMG
MARQUEE MESSAGE DISPLAY!
GIVE THEM MORE REASONS
TO SEE YOUR MARQUEE WITH
TOTAL OUTDOOR ADWERTISIIMG POWER
Change! Movement! That's what
attracts attention. And that's
what you get with a changing or
traveling message display on
your marquee. Plus you will tell
your customers more. You are
not limited to the few words that
hang on a backlighted display.
You will
Get complete information. Contact your lo
cal sign manufacturer or write Time-0-Matic
^
TIME-O-MATICSPECIALISTS
ARCAL WATER
^ip. CIRCULATOR
also eliminate the problems
connected with letters falling
off, breakage, storage and
changing the message in bad
weather.
With a changing or traveling
message you program the marquee
as often as you like with as
many different messages as you
like from the INSIDE.
IN REBUILDING
^^M AVAILABLE WITH
11 GAL STAINLESS
STEEL TANK 0^
ASHCRAFT
PROJECTION ARC LAMPS,
LAMPHOUSE BURNERS, ETC
Return your equipment to
ARCAL THEATRE PRODUCTS INC. sic heisser lane, farmingdale, n. y 11735
new
and perfect operating condition.
Older Models can be updoted
with
Quality precision
latest modifications.
<
replacement parts.
THEATRE
MANAGEMENT
Comimud Ir preceding page
will icihI 111 g.ithcr on the screen. It your
Ihealre is equipped with ;i traveling stage
curtain, always close it at the end of the
show, and keep the curtain closed overnight
and during the time the theatre is
cleaned in the morning.
Dirt on screens is responsible tor a terrific
loss of light, and the quality of your
projection suffers. Keep the screens as free
from dust as possible.
Guard Against Dirt
Dirt and dust are the two greatest
enemies of all mechanical equipment and
by installing an efficient "check" system,
you can forestall costly breakdowns before
they occur. A well maintained theatre
is a safe theatre. A clean theatre is free
from fire hazards.
A thorough inspection of the theatre
before closing for the night should be a
nuist to all managers. All remote corners
of the theatre should be inspected.
The manager of a theatre has a unique
obligation to the community and his pairons.
Nothing short of perfection is
enough. Many new responsibilities have
been placed upon the theatre manager in
the operation of his theatre and the training
of his staff to meet new emergencies.
Remember, your patrons look to you
for their comfort and safety. You can
obtain these results by maintaining a clean
and well cared for theatre.
Fire Escapes and Exits
All fire escapes and exit doors should be
continually examined to determine whether
they are in good working order and whether
there is any indication of rust or other
deterioration. Check for loose bolts, angles,
supports,
etc.
It is your duty to take every precaution
to protect the hardware on the doors of
your theatre. All doors, panic bolts, hinges
and locks should be oiled to protect them
from any undue wear. Check the fastening
screws on all these items and on all door
pulls, etc., to prevent strains.
Door closers, or door checks, should be
given all possible care. These should be
kept clean and oiled.
Inspect Marquee and Roof
Roof inspection is important to any well
operated theatre. Leaks in a roof may
mean damage to plaster work in the theatre.
It is imperative that the marquee
and the theatre roof be inspected frequently
and defects repaired immediately.
The flashing or coping on the roof parapet
walls often becomes defective. This
allows water to seep into the theatre, and
therefore should be closely checked.
Downspouts and gutters are to be kept
free of rubbish, and should be inspected
for signs of rust or deterioration.
Theatre signs that are supported from
the roof should be examined for signs
of rust on the steelwork, bolts, rivets,
chains and guy wires.
See that any electric wiring on the roof
is well insulated and supported. Mechanical
The MODERN THEATRE SECTION

equipment on the roof should be inspected
as frequently as that inside the theatre.
When there is a heavy snowfall, see
that snow is removed from the roof and
marquee. Care should be taken when using
shovels to remove the snow that damage
isn't done to the roof surface.
Vacuum Cleaners
Clean the vacuum cleaner tank and bag
daily to obtain maximum efficiency from
the cleaner. Instruct your porter not to use
the sweeper to pick up sharp objects, as
they rip or cut the bag.
Handle the electric extension cord on
your sweeper with great care. Don't yank
the plug out of the socket by the cord.
Grasp the plug itself. Always wind the cord
loosely for storing so that you don't damage
the fine wires inside. Do not allow wire
to become kinked or twisted.
The motor should be turned off before
removing the plug from the wall socket.
Theatre Chairs
Inspect your chairs regularly. Do not
allow the seat standard to become loose,
it as allows a great strain to be placed on
other portions of the chair.
Tighten up all loose attachments. Use
care with the screw driver or wrench as
hasty and careless repairs often burr screws
and deform nuts. These burrs and cutting
edges are responsible for damaged clothes
and stockings.
The hinges on your theatre chairs are
like any other piece of mechanical equipment
and need an occasional oiling. Remember,
a little lubricant where it is needed
is a great deal better than too much. Be
careful . . . too much oil can spread to
the entire chair framework and soil
clothing.
Care of Carpets
patrons'
It is necessary that all managers do
their utmost in caring for the carpet.
Remove gritty dirt. The presence of any
gritty material in the pile of the carpet
may cause considerable wear. The only
satisfactory method of removing such grit
is by the use of your vacuum sweeper.
See that your carpets receive a thorough
vacuuming daily.
Remove spilled materials as soon as
possible. If spots or stains get on carpets
or upholstery, they should be removed before
they have a chance to soak in and
dry.
Breaks or tears in the carpeting should
be repaired immediately. Do not allow a
tear in your carpet to remain unrepaired
for any length of time. It should be sewn
before the tear or break is made larger by
the normal flow of traffic on your carpet.
This is also a great accident hazard and
has been known to cause serious falls.
Do not allow carpets to become excessively
wet. Water will deteriorate the pile
and the threads of the carpet and cause
them to wear out before their time.
Save Electricity
It is important that you become familiar
with all electrical outlets and switch boards
in your theatre. All switches and circuits
BOXOFFICE ::
Continued on followini;
August 30, 1971
pai;c
V
IITipi
FOFCOEH MACHINES
ARE THE LATEST THING!,
The style
of our antique popcorn
machines may be out of
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are out of this world.
These colorful, antique designs
are attracting customers in record
style. And huge windows plus
antique-style lighting is
turning
more prospects into sales.
Two models are now
>
MANLEy, INC.
Machine Model 287
available. The wagon Model 276
'^
and the machine Model 287.
They have 45 years of Manley
popcorn experience behind them.
So, you can expect to be selling
the best tasting, old-fashioned pop-
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THEATRE
MANAGEMENT
un;l Ir preceding paitic
should be murked—showing exactly what
each controlg.
Do not allow ushers to flash their lights
on and olf unnecessarily. Keep batteries
away from heat. Heat causes expansion
of the contents and will burst their containers.
Prevent dropping of batteries. This
will open the .seams of the containers or
crack the top seals, permitting the electrol\le
to leak out. This applies to all dry
cell
batteries.
See that outside exit lamps are not burning
in the daytime.
Don't turn on house lights prior to opening
other than for sufficient time to check
the theatre, and to make sure that all lighting
circuits are in proper working order.
Front of Theatre
Always bear in mind the fact that the
front of your theatre is the show window
of your business. It is from the front and
the appearance of the front that the prospective
patron gains his impression of
your theatre. If it is unkempt with dirty
displays not properly and attractively
shown, you are apt to lose a customer. All
because the manager did not take an active
interest in this important phase of his
business.
Your changeable letters should be constantly
washed, painted, or repaired. Have
your sign man, or usher, wash every letter
before it is placed on your marquee. He
can do this as he makes up his sign change.
Dirty backgrounds detract from the value
of a marquee sign.
Keep Displays Attractive
Your display frames in the front of
your theatre are truly your show windows.
This is where you display the merchandise
you are selling. Consequently, every
effort should be made to keep these displays
attractive. Make sure that the glass
on all frames is kept clean and free from
finger marks. Washing the outside, painted
finish of the frames once a week will keep
them from looking dull and unkempt. If
you have chrome on any of your displays,
make sure that the porter wipes the chrome
daily. Chrome can be kept attractive by
merely wiping it with a damp cloth and
then polishing.
Dates on all displays are important.
Make sure that every display piece is correctly
dated so that the patrons can tell at
a glance when the attraction is playing
your theatre. You've got to tell when, as
well as what.
Boxoff ice Makes Impression
How about your boxoff ice? Every boxoffice
in every theatre uses one or two
signs of some sort. Are these signs clean,
neat and legible? Do they tell the story?
More than any other place in the theatre,
your boxoffice is the patron's first contact
with the theatre and its personnel. Make
double sure that their first impression is
good. Keep the boxoffice clean and orderly.
See that your price and policy signs are in
The MODERN THEATRE SECTION

, AND
. . . The
good order. Also, make sure that your
cashier does not allow her friends to detract
from the advertising value of your
boxoffice by loitering and loafing around,
in most cases covering up the signs you
want your patrons to see.
You may not think, of your boxoffice as
a medium of advertising, but it is. Institutional
advertising, maybe, but it really
is direct contact advertising and its value
should not be lessened by dirty signs and
loiterers.
Although this is not advertising in the
strictest sense, the cleanliness of the sidewalk
and curb in front of your theatre is
important to the money you have already
spent 10 dress up the front of your theatre.
None of us would spend a lot of money for
a fine living room rug and then use packing
boxes for the chairs and tables. Keep
the front clean of all rubbish and refuse.
It only takes a broom and a few minutes,
and it will enable you to show off the
front of your theatre to the best advantage
to prospective patrons.
Lobby Displays
Keep a constant check on all inner display
frames. Make sure they are always
filled and that the material is properly
dated. Never allow a blank frame in your
lobby displays. See that they are filled with
something at all times.
Your lobby, if you have the room, is an
excellent place to "sell" your coming attractions.
Many theatres have had small
"coming attractions" monthly boards made
up. These boards list the entire month's
attractions that are coming to the theatre.
Screen Trailers
This is the most important medium at
your command for selling your attractions
in advance, and should be carefully watched
to see that it is being handled properly.
Watch your trailers closely and make sure
they are properly dated.
The spotting, or placement of trailers in
your program is very important. Do not
overcrowd your screen with trailers of coming
attractions. Remember, patrons attend
your theatre to see the show, not to see a
lot of advertising. They want to .see what
is coming to your theatre in the near future,
and appreciate the showing of prevues. But
do not overdo it.
Circuits want a manager who will do
more than simply open the doors 15 minutes
before show time, and then forget all
about his theatre after closing time. Managers
should realize that they are merchants
with perishable merchandise to sell to the
public. Managers must generally get as
much out of a picture as they can in just
a few days. Managers should be able to
choose the best angles for selling a picture,
and they should plan ahead for promotions
on films which are coming to
their theatres.
A manager should be a good mixer. He
must not only be courteous and friendly
with the patrons, but he should be able to
mix with his fellow merchants, with civic
Continued on following page
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BOXOFFICE :: August .^0, 1971

LOOK!
NO BRUSH! EASY DO!
THEATRE MANAGEMENT
( I'liiiiiiictl I Klin preceding; piigv
Iculcrs. with ihc clergy ;ind the school
l^>>.ird ;mil Ihc press and (he politicians
\Mihoul heing a poiilician himself.
I'crhaps a good deal is expeclcti ol ,i
ilic.iire manager, but the nature ot the
Imsiness dictates that success of a theatre
IS hased upon public acceptance. A theatre
IS at ail times subject to public scrutin\
m the areas of service, efficiency, courtesy,
Jc.mhness and product. For these reasons.
.1 manager must be as much interested in
ihc theatre and its financial welfare as
tluHigh it were his own. This attitude bencliis
not only the theatre, but the manager
As other endeavor,
liiniself. in fields of
.uided effort and conscientious operation
arc qualities which are not overlooked by
.111 employer.
— C. H. Ryan
Good Screen Presentation
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J
fevERVONE CONVERSANT with motion
pictures knows that the projection
screen, lenses and arc lamp play an appreciable
part in obtaining a clear, brilliant screen
image in any theatre. It is all-important that
you use caution when purchasing a new
screen, so that you select the right type surface
to fit your particular auditorium and
you are able to obtain the ultimate in fine
projection.
If all theatres were exactly the same, and
if all projection equipment were equally efficient
and possessed the same light capacity
output, it would be an easy matter to standardize
on one type of screen surface. However,
this is not possible, because of different
auditorium widths, different types of lamps,
lenses and projection distances, etc. Therefore,
the exhibitor should obtain expert advice
on the best type of surface to best fit
his situation. Screen manufacturers, supply
dealers and projectionists can be of great
help in making the selection for most satisfactory
screen presentation. Also, we suggest
you obtain some large screen samples
for testing in your theatre and then make
the final selection. Do not buy on price
alone. Buy highest quality for better screen
image and longer service.
Do not let dust settle on the screen surface.
This will cut down the reflection of
your screen surface. Use a regular screen
brush, equipped with a long handle, for
cleaning the surface. Start at the top and
brush down. Do this at least once a month
and note the increased light and better definition!
Permit no direct rays of light to reach the
screen from any source other than the projection
lens. Keep lights shaded, so that no
rays of light from the auditorium will cause
"glare" spots to hit your screen.
"Glare" spots from a concentrated spot
of light of considerably higher brightness
than surrounding objects will definitely
cause eye strain. Check auditorium lighting,
when no picture is being projected, to see if
there is any light on the screen that should
not be there.
— Wesley Trout
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The MODERN THEATRE SECTION

Obtaining Perfect
Sound Reproduction
ir you want perfect souiul reproduction,
you must keep your soimdheads (optical
and magnetic) clean and free of any accumulation
of foreign matter. Oil or dirt
on the sound lens can cause distorted
sound because it will cause a loss of high
frequencies and also cause low volume.
Sound lenses should be cleaned every day
with lens tissue, the front and back of lens.
Moreover, if lamphouses are not properly
ventilated there will be carbon dust and soot
that may get on the surfaces of the sound
lens. This will cause low volume just as
oil or dirt does. The sound lens must be
kept correctly focused, using a 7,000 cps
test loop. Information on how to set your
lens may be found in our Sound-Projection
Manual.
We often find that theatres using optical
sound let their exciter lamps go too long
without replacement. The bulb (glass) is
badly blackened and the filament sagged.
The exciter lamp is not costly to replace
and the more satisfactory sound obtained
with new bulb more than repays the cost
of a new bulb. Moreover, P.E. cells should
not be u.sed too long becau.se they gradually
age and then sound response will suffer.
In most cases, P.E. cells will give good
service for a year or more and then they
should be replaced. In most makes of
soundheads it is a simple matter to replace
cells in a few minutes.
Since the pitch or frequency of the reproduced
sound depends upon the rate of
speed at which the soundtrack passes the
beam of light from the sound lens, it will
be quite evident that the correct speed of
90 feet per minute must be maintained for
perfect sound reproduction from any make
of soundhead. Therefore, the speed of the
projector motor should be checked occasionally
to be sure it is correct. Slow
speed will produce sound that is rough and
gargly. Slower variations, or defects in
mechanical filtering (rotary stabilizer not
working smoothly) will cause "wows" in
sound output. There should be no binds in
the stabilizer and it should coast 30 or 40
seconds after the film leaves it. Lateral
guide rollers should be adjusted to accurately
guide the soundtrack past the light
beam, of course. Rollers should be kept
clean and not have any grooves.
— Wcslcv Trout
ZIP CODE
SPEEDS YOUR COPY
OF BOXOFFICE
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RELIABLE
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COATING, SALES
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For
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BOXOFFICE
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BOXOFFICE ::
August .^0. 1971

The Cine 360 Drive-ln in Joplin. Mo., above, cost $50,000 Iv engineer and hiiild.
It is estimated that the cost of building another similar unit in the same area would
cost approximately $35,000. This estimate includes the complete theatre and all
equipment, but does not include the cost of the land. Appro.ximately four acres of flat
land are required, plus entrance and exit.
CINE 360 MINI DRIVE-IN
Unusual circular unit features individual
screens and direct projection
The projection booth, above, is located on
the ground floor and the equipment is
automated to allow the manager/
projectionist freedom. System features a
single Cinemeccanica projection unit,
Christie 1 .600-watt .xenon lamp and TRAD
ihrce-hour film take-up unit. On front of
ihc take-up are mounted radio transmitter,
tape player and automatic Kodak slide
projector. Car driver at Cine 360°, left,
is
1 7 feet from the screen. If a car is too
close, the windshield posts are between the
driver and the picture. Due to the direct
projection beam, the pictures on either side
of the viewer do not interfere, and the
second picture over is completely blank.
Lights have little or no effect on the
picture.
The MODERN THEATRE SECTION

ta1
POSTS AND ROPES
^^

Factors to Be Considered
SELECTING
SUITABLE
DRIVE-IN
LOCATIONS
//;ltowinf> article wiis pri'ptircd with
the advice and assistance of Mr, Lii
Vaiighan, chairman of the board of
Mid-America Cinema Corp., headquartered
in Independence, Mo.—
Editor
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New York, N. Y. 10018
Phone (212) 695-7470
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fabrics, leatherettes, nylons, corduroys,
velvets, mohair, sold by the
yard, pre-cut squares. Also upholstery
supplies, foam pads, mystic
tapes, cotton padding, black flame
proof masking cloth. Samples and
quotations on request.
Once an individual has decided
he wants to become an outdoor exhibitor
and has determined the approximate capacity
for his drive-in theatre, the next step
is to locate a site for the project that will
come close to meeting his requirements. Few
sites will be found that will have all of
the desirable features, so, provided more
than one site is available, the exhibitor must
evaluate the various existing features for
and against each site.
Contrary to general opinion, a much better
land deal can be made by the exhibitor
retaining the services of an experienced,
honest realtor rather than by one who
handles the transaction himself. The commission
is paid by the seller anyway and the
realtor cannot only save the exhibitor considerable
time, but can usually negotiate a
better deal because of his more intimate
knowledge of the value of the property
in question and, frequently, because of
friendship with the seller.
The important features to be considered
when selecting a site are as follows:
1. Obtaining sufficient size.
2. When possible, automobiles should
be parked facing in a westerly direction.
3. General slope of land.
4. Natural aids to drainage.
5. Type of highway available to site.
6. Proximity of railroad crossings.
7. Number of traffic lights to be passed.
8. Distance from center of potential
patronage
area.
9. Surrounding neighborhood.
10. Power supply available to site.
11. Public utilities available to site.
12. Zoning for drive-in theatres.
The average prospective drive-in exhibitor
shows a woeful lack of understanding of
the dimensions of land required for these
operations. Theatre designers or supply
companies may be able to provide tables
which can provide the prospective drive-in
owner with a quick resume of various factors.
Of course, odd-shaped and irregularshaped
lots are often developed into suc-
The MODERN THEATRE SECTION

cessful drive-ins, but the square-foot area
will be approximately the same per car no
matter what the size of the lot. To the
depth dimensions from the screen to the
rear of the drive-in must be added the distance
from the highway to the screen. The
actual acreage that will have to be purchased
may exceed that which is desired
since the seller frequently refuses to .sell a
portion of his tract if a small acreage is left
to him.
Locating the screen structure and the boxoffice
a con.siderable distance from the
highway is the simplest method of preventing
incoming automobiles from backing out
onto the main highway and causing traffic
congestion. It is this traffic condition at the
entrances to the drive-in that often causes
much concern to various highway departments
throughout the country.
A deep setback from the highway also
gives a much more pleasing appearance to
the screen structure than is the case when
the tower is crowded too close to the
thoroughfare. A setback of two hundred
feet is practically mandatory and there are
many drive-ins that are set back from three
hundred to six hundred feet from the highway.
Whatever this distance happens to be,
depth.
Solving the Traffic Problem
There are various methods that may be
employed to solve the traffic problem for
sites that do not have sufficient depth to
in each individual instance, each setback
distance must be added to the theatre working
permit a satisfactory setback from the highway.
Long entrance drives can also provide
a near perfect arrangement, as do holding
areas if there is available land. While
practically every drive-in theatre presents a
special problem as to the method to be
employed in handling this traffic problem,
the majority of such problems may be
solved through an adaptation of long drives
or holding areas.
At its drive-ins, Mid-America Cinema
Corp. uses a common entrance and exit.
This allows for a much greater off-street
back-up capacity. Mid-America believes
getting the maximum use of high-cost land
and asphalt surfacing dictates this to be
the best method.
The late-setting summer sun, especially
with daylight saving time, causes a late
starting hour for the drive-in operations,
making it desirable to face the cars in a
westerly direction so that the screen structure
will shield the patrons" eyes from the
setting sun. By facing the cars to the west,
the screen area faces east and is, therefore,
in a shadow that will permit a starting time
of from twenty to thirty minutes earlier
than would be the case if the screen faced
west.
When conditions are such that the screen
must be placed in a position that will cause
the rays of the setting sun to reach its
surface, it is possible to recess the screen
so as to place it in a shadow. Such construction,
however, will add materially to
the cost of the screen structure.
The accepted method for estimating the
OXOFFICE ::
Conlin following puiic
August 30, 1971
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Ploinfield, Indiano
MANUfACTURCR AND DIRECT SUPPLIER OF
In-A-Cor Speoktn • Junction Boxes
Component Parti For All Speakeri
MAXIMUM VALUE!
Thaf s what you receive when you buy American Desic Theatre seating.
The American Desk chairs are designed and engineered
by experts to provide beautiful and comfortable
seoting requiring an absolute minimum of
maintenance. Seats are of arch-spring and preformed
polyurethonc foam pad construction. The
foam padded backs are compound curved for proper
back support and gracefully contoured to provide
more knee room than other similar chairs. A wide
voriety of fabrics, decorative end panels, and
colors are available to assure professionol design
harmony. The handsome styling and comfortable
seats and bocks will
please even the most discerning
patron.
If you would like further information concerning
American Desk's great line of theatre seating, or
assistonce in planning your seating for thu best
possible choir spacing ond sight lines,
please write.
AMERICAN DESK MANUFACTURINC3 COMPANY
Series
24I5-04F
temple, texab TBBOi
SELECTING DRIVE-IN LOCATIONS

serve, or whether it should be located several
miles out in the country. The most desirable
site seems to be near the larger
centers of population in which the majority
of persons work in factories or offices and
a few miles from town as previously mentioned.
When the drive-in is to be erected
in the center of several rural communities,
however, this item is not so important so
long as the site is on a good highway and
is readily accessible from all of the communities
that it will serve.
Choosing the Neighborhood
The nature of the surrounding neighborhood
should be considered from the
viewpoint of its appeal to the patrons. Cattle
barns, slaughter houses, pig pens, chicken
ranches, fertilizer works and industries of
a like nature will be the source of odors
which will prove detrimental to the theatre.
Residences located too close to the
theatre site also result in complications
when occupants of the dwellings claim the
theatre is a nuisance. Also, close proximity
to summer resorts is not desirable in locations
where the theatre will have to depend
on vacationers for the bulk of patronage.
There are innumerable sites throughout
the U.S. that are ideal drive-in locations
except for the fact that zoning restrictions
prohibit their use for this purpose. In many
locations it is possible to have these restrictions
changed to
a drive-in.
permit the erection of
After the site has been purchased, the
exhibitor should obtain an engineer to
prepare
a topographical grid of the property
from which the grading and drainage plans
may be prepared.
Lu Vaughan bases his selection of a site
on the positive answers to the following
four questions:
1. Is the location large enough and near
enough a population center where a need
exists for a modern drive-in theatre facility?
2. Are there adequate traffic thoroughfares
both in existence and proposed?
(Nearby freeway access is very important
in this consideration.)
3. Can zoning for a drive-in theatre be
worked out successfully?
4. Will a reasonable return on the investment
be realized from the projected land
and development costs?
Vaughan believes that usually, through
modern engineering and construction techniques,
problems such as land slope, drainage,
screen direction, etc., are of little importance
if your chosen site meets these
four primary considerations.
The last four drive-ins which Mid-
America Cinema Corp. has built have been
twin operations, and Vaughan offers this
opinion: "Multi-screen drive-ins enable an
exhibitor to have a greater variety of programming
which will result in more frequent
visits of movie patrons to his theatre.
I think the variety of programming is just
as important to the small population centers
as in large metropolitan areas, and I therefore
cannot think of any situation where I
would build a single-screen unit."
try "FREE
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BOXOFFICE :: August 30, 1971

. . can
Don't let mosquitoes
drive your business
away.
iJicWw
PIC m-car repellent rids cars of mosquitoes
and other annoying night insects lor
hours. Guarantees your Drive-In Theatre
patrons bug (ree evening's entertainment. Inexpensive
, be given away free or sold
to patrons for pennies per car.
Write for facts on PIC's money back guarantee.
Free Eye-Catching Counter Display, 35
mm Sound Film Trailer, and Attractive Cloth
Banner. Or call collect 201-673-2585.
PIC CORPORATION
o
©1971'^'
From Electronic Measurements, Inc.
Current Control Rectifier Developed
For Automated Xenon Light Sources
By RALPH SCHLOTE
yv^NON Lamps Are becoming incrc.isingly
popular as light sources for motion
picture projection systems. The promise
ot cleaner operation, minimum adjustment,
high efficiency, low maintenance cost, low
operating cost, improved light stability, fast
operation and economy over carbon arc
systems has long been a proven fact. Automatic
current control rectifiers improve
.\enon lamp operation even further by eliminating
the necessity of current adjustment
due to line voltage change affecting the
current setting.
With .ill the advantages xenon has to
offer over carbon arc lamps, these could
all be negated by the use of non-automatic
current-control rectifier systems. First, arc
stability can be adversely affected by changing
current resulting in light flicker. Second,
light output is affected by current
changes by a factor of about two to one.
According to one lamp manufacturer, a
10 per cent reduction in operating current
results in a 20 per cent decrease in
light output. Conversely, a 10 per cent increase
in operating lamp current will result
in a 20 per cent increase in light output.
In the resistive type of rectifier, a
.'i
Rectifier designs currently in general use per cent change in line voltage in either
for xenon lamps have not kept up with the direction results in a 20 per cent light output
change.
development of improved xenon lamps. For
the mo.st part they are the same as those Line voltage changes are a reality as witnessed
by the recent brown-outs in the
used with carbon arc lamps; or even worse,
they were designed as arc-welding rectifiers. New York City area. These brown-outs
Ihese were slightly altered to accommodate result in power reductions of 5 per cent
only the different voltage and current requirements
of .xenon light sources.
A potentially more serious effect of cur-
and higher.
The two most common types in use today rent changes to the lamp is possible reduction
to the life of the lamp during oper-
are the resistive ballast types or the high
reactance type. Both of these types can be ation at higher than the manufacturer's
used with specific types of xenon lamps rating. This could even cause catastrophic
only. Neither of these two types offers failures resulting in more serious damage
automatic current control.
to other parts of the projection system.
A MINI DRIVE-IN DESIGN
The Mini-Art Operating Conipnny invites till theatre people interested to
visit the MIISI Drive-In Theatre, Joplin, Mo., on East 7th St. IMtely screenings
of Adah films at 8:30 and 10:30. (Sorry no one under 18 admitted
at night.) Please present theatre identification to our Manager, Mr. Ed
Kelly, at the hoxoffice.
The Center building 40 feet in diometer. The concession,
restrooms are locoted here. The
projection room, or
im the center building. 118 individual
Cine 360 provides the entertainment industry with a
futuristic drive-in theatre so unique that the entire system
has been patented with additional patent pendings.
The theatre is surprisingly inexpensive to build and
equip. Its unique design attracts a staggering amount
of favorable public attention. The first picture screened
in-car radio sound, provide i
the audience vith the best seat in the hou
>ublic theatre.
this spring was "MARITAL FULFILMENT," which drew
a total of 1,130 cars at $5.00 per car load. And the
single-reel T.R.A.D. automatic projection equipment
makes for easy low-cost operation. If adult operation is
desired the entire theatre can be enclosed by a 3 or 5 ft.
fence, eliminating outside objections to adult movies.
NOTICE: No person or company is authorized to sell, franchise, build or oper-

The increased interest in "theatre automation"
makes the use of regulated or controlied-current
sources for xenon lamps
even more desirable. How can you have
"theatre automation"' if you arc monitoring
the meter on the lamp housing to determine
if the lamp current is at its proper
value?
Engineers who use xenon lamp sources
in industrial applications have recognized
Electronic Measiirenwnls' EMX, shown
above, offers automatic current regulation
for xenon lamp sources. Available for use
with 1.600-, 2,500- or 6,000-watt bulbs, any
of the three can he used for any wattage
lamp below their maximum rating. This
feature gives the dealer or manufacturer
greater flexibility and eliminates the need to
stock many different units to satisfy the
demand for all lamp types. The unit senses
the light output from the xenon lamp and
changes the current setting to compensate
for any outside influence.
the need for automatic current control and
in some cases have gone even further to
control the xenon lamp output regardless
of what causes it to change. This can be
accomplished by a means of sensing the
light output generated by the xenon lamp
and sending back a signal to the automatic
current-controlled rectifier to change the
setting to compensate for any outside influence.
Recognizing the positive benefits of a
regulated or controiled-current source for
xenon lamps. Electronic Measurements has
developed the EMX. Now in production,
the EMX offers automatic regulation to
within plus or minus 1 per cent for line
voltage changes in excess of plus or minus
10 per cent and low lamp current ripple
(less than lamp manufacturer's rating for
maximum life). Both of these characteristics
ensure stable light output and reduce
flicker. The small size, less than one-half
of other rectifier types, enables their use
in the projection booth without taking up
valuable space.
Electronic Measurements currently offers
three types of current control rectifiers:
EMX l'600. which is for 1600-watt lamps;
the EMX 2500 for 2.'500-watt lamps; and
the EMX 6000 for 6000-watt lamps. Any
of the three can be used for any wattage
lamp below their maximum rating, thus
giving the manufacturer or dealer greater
flexibility and eliminating the need to stock
many different types to satisfy all lamp
types.
BEVELITE
COMPLETELY
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B-
Changeable Letters to 31"
Stainless Steel Frames,
with Acrylic or Fibreglas
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Aluminum Backgrounds
and Aluminum Track.
BEVELITE
MANUFACTURING CO.
17819 South Figueroa St.,
Gardena, Calif. 90248
Phone: (213) 321-5641
PLUG IN AND OPERATE
PROFESSIONAL 35MM AND 16MM
XENON LONG PLAY SOUND PROJECTORS
No need to socrifice quality for economy. A.V.E. gives you both
In its revolutionary Xenon Long Play projectors. Just plug In
ond you're on the screen.
The XLP-35 features up to 10,400 ft. film capacity, long-life ozone
free xenon light source and high speed electric rewind.
The XLP-16 features up to 5,400 ft. film copocity, long-life ozone
free xenon tight source and unique automatic loop-setter. Available
also without pedestal.
Both projectors are designed and constructed for theatre use, require
minimal floor space ond ore easily adopted for automation.
Operating costs ore LOW. Ideal for the mini and small house.
Leosc-ogoinst-purchose plan offered for your convenience.
ON WEST COAST
A.V.E. XLP-16
A.V.E.
CORPORATION
250 W. 54th Street • New York, N. Y. 10019 • (212) 757-0552
OXOFFICE August 30, 1971 65

I
i
Service
Conversion includes: ^° ^'"p- "'"""fo" ^^"" Lo-"?.
14" Cooted Interference Rcflecror.
Alignment Kit, Igniter, Control Box ond M85STKX2 Selenium Power
Supply, plus lesser components and safety equipment . . . ALL NEW!
Converted Mognorc has light output of 15,600 Lumens at 2000 Watts.
Brilliont light approximating sunlight enhances colors .
Convert
PEERLESS
MAGNARC
LAMPHOUSE to XENON
. . picture
definition is outstanding. Your patrons will truly appreciate restful
viewing Inexpensive dealer conversion tool kit available.
at fraction of
new equipment cost
Uncomplicated
FIELD CONVERSION
May Be the Key
WHAT DOES
THE FUTURE
HOLD FOR
AUTOMATION?
By GLENN M. BERGGREN
Director, Special Projects
Wil-Kin Inc., Atlanta
for detailed information write
immediately.
No obligation.
THE KNEISLEY ELECTRIC CO. BOX 3537, TOIEDO, OHIO 43608
8 out of every 10
Theatre Owners Use
CONTROL SYSTEMS
Whether your problems require
standard or specially designed
equipment we can solve them!
For complete information contact your nearest
theatre equipment dealer or distributor
GENERAL REGISTER COMPANY
A General instrument Company
271 Schilling Circle
Hunt Valley, Maryland 21030
AFTER FIVE, YES (5)
FULL YEARSwirh
thousands in use, we can report 99.7% TROUBLE FREE
OPERATION!! A record to be proud of. Prove it yourself.
THE "ULTIMATE" IN REPLACEMENT CONE UNITS
fThis 4" cone unit incorporates design features thot hove been made possible
by new equipment, new materials, and recent technological advancements.
With this new design, the "ULTIMATE" cone unit will fit in virtually oil
4" speaker cases, and if actuolly floats in soft neoprene to once-and-for-all
end rattles and buzzes between the cone unit and speaker cose.
Write for brochure—See your equipment dealer
MINNEAPOLIS SPEAKER COMPANY
3806 GRAND AVENUE
MINNEAPOLIS, MINN. 55409
Automation in theatres is a
ick" say sixne; the "future" say
others. Automation in
k
\
I
^ ^
theatres is not a device,
but a trend.
Further, it is a rapidly
accelerating trend.
^r^^jt^f^^ 1' started when the
hand cranlc on the
•—!_. projector was
; replaced
with the
_^^^ ^{^^^ mo-
^^^^^HpHI^^ and will have
^^^^^^l^^j
"arrived" when a
^, ,^ „ movie is started by
Glenn M. Berggren .
u .. •
**
o t
push button in South
Dakota, and the finger pushing it is in
New York City.
The present stage (or "phase" it is going
through) of automation in theatres is far
advanced from 1965, but the events of the
coming 12 months should be exciting. The
coming trend to multi-channel sound and
anamorphic films (subject of future articles)
shall be fitted "nicely" into automation
equipment in the coming months.
The problem of automation in theatres
is misunderstanding it! Many think it is
progress, or modern, or "the latest," when
actually it is only economic! In an industry
which is "pinching pennies," the growing
problem of highly qualified operators is
being solved with equipment to reduce
labor costs in the theatre: literally cutting
a full-time job of operating machinery into
a part-lime job, perhaps a 50 per cent job,
or 35 per cent, but in this year, there shall
be theatres which can run both different
formats (anamorphic or regular), and combinations
of optical and four-track sound
in regular shows, including double features,
and/or long films (the four-hour kind),
with a part-time operator devoting less than
10 per cent of his time to equipment operation.
Such a first-run theatre is planned
for an October opening in North Carolina.
It shall include such startling features as
"on-the-screen" format change, in a continuous
operation (without closing the curtains),
which has not been attempted in
the past with either manual or automation
The MODERN THEATRE SECTION

Hollywood,
equipment, without the old-hat approach
of changeover to the other machine, which
becomes a serious "hangup" with nearly
all automatic equipment. If the move to
automation is an economic one, then the
barriers to first-run, de luxe operation must
be eliminated, and exactly that is happening
in 1971.
Is automation automatic? Not yet, but
the big problems are being solved!
If it is economic, then automation requires
a long-run solution, not just for a
demonstration, or an exhibit-floor look-see.
The long-run solution is equipment, and
it must be well engineered, but there is a
serious missing factor! Recall Tucker with
his fabulous car, with the sealed, replaceable
engine. That appealed to many a
driver, because it solved the service problem,
except that Tucker never sold any
cars. In the early 1960"s, Detroit moved
toward the 50,000-mile warranty, tied to
a service policy requirement, for good and
obvious reasons. The whole factor is Service!
When there is a full-time operator
watching, looking, monitoring, and all that,
even the change in the noise level can cause
him to telephone a service man. What happens
when there is no one in the projection
booth? Obviously nothing! If there is
a breakdown, the show just shuts down,
and waits. Then the service man arrives
and the first question is: "What happened?"
And the answer has to be "I don't know,
I was in the lobby, when it happened, you
will have to check it out." The point is
that automation is here to stay; it is possible
and practical, it has economic advantages,
but it had better be serviced, and
more thoroughly than regular sound service
contracts call for, or it shall become
the "Albatross" of the 1970's!
In the modern automobile service garage,
the old-hat mechanic doesn't ask how
the engine runs, he just connects the electronic
tune-up equipment, and makes a
"complete run-through" finding things no
one knew were there. The theatre service
man of the future (which might be 1972),
shall be similarly equipped.
In summary, the trend to automation has
been rapid, but perhaps short-sighted. The
need for a focus-steady projector has limited
most automation to small theatres,
and only for lack of proper engineering.
The "lip-service" of automation, in which
theatres that have it, but do not dare leave
the projection booth, is common, but economically
self-defeating. The availability of
long-run xenon arc lamps and modern
equipment have solved many problems:
and when coupled to well designed electric-control
equipment, have substantially
reduced the work load in the projection
booth. The coming year shall permit the
first-run, de luxe theatres which are automated
to equal or perhaps surpass the most
skillful manual operation; allowing intermix
of different film formats, and different
soundtrack types, and yet reducing the fulltime
operation, to one of, perhaps, 10 per
cent attention, or 5 per cent, and for "roadshow"
operation.
Continued on following page
No. 1—SOS PORTABLE:
SOS PRESEMTS 3 NEW 3Smm
PROJECTION SYSTEMS TO
MEET YOUR INDIVIDUAL NEEDS!
A reliable portable projection
system of superior
quality. Ready for use.
Ruggedly built for dependable
operation. Equipped
with standard Incandescent
or optional
Xenon lamp house. Attractive
carrying case for all
components.
No. 3— SOS THEATRE:
il Projection System with advance design curved
water cooled fittings for use with maximum
amperage lamps.
High speed single
blade conical shutter
for high light
transmission. Automatic
filtered oil
system; automatic
safety switch; High
Fi Theatre sound reproduction
with
transistorized
_ optical pick up.
"X. Horizontal beam
Xenon lighting
system for balanced
light distribution
over entire
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LOMMA ENTERPRISES
SCRANTON, PENNSYLVANIA H501
STOl
Wr/ie Dept. B08-1
No. 2
SOS
PREVIEW:
A complete package for
your screening room.
Heavy duly Geneva Projector
with rotary oil
damped direct drive
soundhead on modern
double post pedestal.
Unique 3000' magazines
for reels adaptable for
loop projection. Available
in Incandescent or Xenon
light source. Standard or
double system magazines,
optical or magnetic
sound reproduction and
synchronous or non sync
motors.
SOS AUTOMATIC
THEATRE
CONTROLLER:
Designed by Toshiba Phofophone
of Japan, a fully automatic programmer
that by simply pressing
a button can make a screening
announcement, lift the douser,
ignite the lamp, dim
the lights, start the
motor, open the curtain,
make the changeover
and at the conclusion
shut off projectors,
raise the lights,
close the curtain and
closing announcement.
40 Kero Road. Carlstadt. New Jersey 07072 • (201 ) 939-5250
315 West 43rd Street, New York. N Y 10036 • (212) 586-1420
7051 Santa Monica Blvd .
Calif 90038 • (213) 466-9361
You can now CUT YOUR
CARBON COSTS with topquality
LASER-LITES and
still get all of the advantages
of local servicing and
supplies through your favorite
dealer.
GET THE LASER-LITE FACTS NOW! Call your local
Theatre Supply Dealer or drop us a line for the name
of your nearest Laser-Lite Stocking Distributor.
AUENTION: MR. DEALER-Contact
us NOW for FULL LASER-LITE DETAILS!
Si'
^r/jiiv^^^ •
-«'
^AttenijonM/icJiolan^
BOXOFFICE :: August 30, 1971

AUTOMATION
Coniiniied from preceding page
gppK-
^
Is
that automation automatic? Not really,
but it costs "a whale-of-a-iot-less" to operate.
With automation as an economic game
of reduced overhead costs, the "winner" is
going to be the de luxe, middle-sized theatre
with the best, de luxe show, and the
least overhead costs. Then the question
changes to "Is it automatic?" and the answer
must be "No, it does not deposit the
profits at the bank!" But don't forget superservice.
Proper Operation
Of Dual Amplifiers
Get 'em where they eat
You're looking at a brand new item: The Snak-Bike—
in push or pedal versions— now available from NEC.
It's complete with our exclusive Hydro-Therm oven
to keep pizza, chicken, hot dogs, hamburgers and
other foods hot for up to 4 hours in excellent condition.
There's a cold storage box too, and a showcase
on top for candy and popcorn. Wheel these around
your drive-in all night long, and double your concessions
business! We'll even throw in the lighted
helmet to help your customers spot your Snak-Bikes.
By the way, our Hydro-Therm oven is also available
in counter model to catch your customers inside. No
more waiting for Pizzas. They select and serve themselves
through clear glass doors. Write or call us collect
now for immediate details. They're starving out there!
ec:>uiF»nnenT cRf»OR«Tion
npixirt«=»L
2680 Youngfield St. / Lakewood, Colo. 80215 / Phone (303) 238-7559
STAGE CURTAINS
TRACKS • MOTORS • MASKING
FABRIC WAJT COVERING
ROCkWOOL INSULATION
'^
nently Fl - • -
Velour Rope & Stonchiont;
iwninnMHnH
432 EAST 91rt STREET, NEW YORIt.N.Y. 10028
INQU«fi|JNVITEO
-
FOR MORE
INFORMATION
. . . about products and services
described in this issue of
MODERN THEATRE, send
the
handy postage-paid Readers'
Service Bureau coupon on
page 79.
Many theatres mstall dual amplifiers for
emergency use in case of trouble. The
emergency amplifier can be quickly put
into operation when needed. In theatres
equipped with two power amplifiers, it is
a good idea to run one a week and then
switch over to the other for a week. You
will then be assured they are in good working
condition at all times.
Resistance coupling is the simplest— yet
very effective—method of audio coupling
a
is or amplification, and used by many
manufacturers of theatre sound systems. It
gives an excellent coverage of low and high
frequencies needed for crisp and clear
sound reproduction in any size theatre. The
importance of keeping the equipment clean
cannot be overstressed because most troubles
can be traced to dirty sound systems
and failure to make replacement of tubes,
resistor or capacitor when needed. Most
equipment gives you a warning before it
starts to break down. For an example:
noise in the output can generally be traced
to a poor connection, defective tube or
transistor, leaking capacitor, etc. Low volume
is often caused by dirt or oil on sound
lens or exciter lamp, or an aged photocell.
Sometimes it may be due to incorrect
voltages, or defective power supply
tube or transformer, etc.
Keep a check on your electrolytic filters
and by-pass capacitors. Electrolytic capacitors
are employed in the power supply and
must be in good condition in order to do
a good job. Defective capacitors can cause
hum in the system. Capacitors may be
checked for capacity, power factor and
leakage in suitable capacitor checker and
in some cases can be checked with a multimeter,
of course. They can also be checked
by substitution of a unit of the same rating
known to be in satisfactory condition.
Leaking plate to grid capacitors are often
responsible for severe distortion or noise.
Voltage measurements afford a quick
check on the voltage supply, either at the
output of the power supply or at tube
sockets. High-quality test instruments must
be used in order to secure fairly accurate
readings. Voltages should be as recommended
by the manufacturer of your particular
amplifier.
Wesley Trout
The MODERN THEATRE SECTION

I
'
I
.
Hot Dag Sales Up 25 Per Cen t
SALES
WITH
RISE
UNIQUE
CONCESSION
PROMOTIONS
By LEE JOEHNCK
Commonwealth Theatres
Director of Concession Merchandising
J ULY Is National Hot Dog
Month, and it was certainly that at the 1-35
Clayco Drive-In Theatre
in Liberty, Mo., a
Commonwealth Theatres
location. Taking
the idea of a Hot Dog
Month promotion, the
concession staff at
this theatre created
different types of hot
dogs to be served
each week during this
period. Would you believe
the "Yodeler
Lee Joehnck
Dog," a hot dog served with melted Swiss
cheese? Then came the "Matador," the
ever-popular chili dog, followed by the
"Wiener Schnitzel," or the hot dog served
this time with sauerkraut. The theatre staff
found that "showmanship" and "proper
promoting" can sell food items as well as
theatre admission tickets.
The advertising campaign consisted of a
30x40 sign at the boxoffice promoting "Hot
Dog Is King in July" and extolling the
virtues of the current week's selection.
Smaller 11x14 signs were used in the snack
bar area over the food warmers to indicate
the "special delicacy" of the week.
The same small insert was used in conjunction
with the 30x40 located at the boxoffice.
Each employee used "suggestive
selling." They recommended the "Hot Dog
of the Week" to each customer passing
their stations. The advertising, showmanship,
promotional activity and suggestive
selling certainly made the hot dog king for
July in this theatre.
Hot dog sales for the month increased
by 25 per cent with the cheese dog being
the most popular of the "specials" promoted
during this period. The "Yodeler" dog was
so popular that it was brought back the
last week of the month to repeat success.
In fact, during the cheese hot dog weeks,
it became necessary on the weekend to
prepare the regular hot dog on order. The
demand was so great for the "Yodeler" that
Continued on following page
THERE REALLY IS A THEFT PROOF SPEAKER
Now—Permanent all-metol, theft proof, weather proof, maintenance
free speakers for your drive-in overllow sections, back rows and high
vandalism areas No more repoir and replacing speakers in your
troubled spots with this new PERMANENT POST SPEAKER. Simply
lock it on your pest and walk away for 6-8-10 years. All metal
components, including aluminum cone speokers, instolled in a weothertight,
destruct proof, plastic laminated steel cose, locked together
with special theft-proof hardware.
WRITE
T. J. E. ENTERPRISES Box 269 Delphos, Ohio 45833
THIS IS SOUNDFOLD
IN BMCK&WHITE.
THIS IS SOUNDFOLD
IN COLOR
Name.
,
Organization.
Address
City
Please send me a full color Soundfold Portfolio.
State
Titlft
.Zip.
Soundfold Acoustical Fabric Wallcovering System P. O. Box 2125 Dayton. Ohio 45429
BOXOFFICE :: August 30, I97I

CONCESSION PROMOTIONS
( iiniiiiiii'd Irom preceding page
tmi\i ol the warmer space allotted to hot
ilogs was used for this product. It also kept
ihe stall busy keeping sufficient cheese
"Yodeler" dogs prepared for proper stocking
of ihe warmer. The 25 per cent increase
in hot dog sales was accomplished
without an appreciable decrease in other
sandwich sales. The revenue from the special
hot dogs seemed to be "plus sales."
The promotion was so successful in this
liKation that it has been highly recommended
for all drive-in theatres in the Commonwealth
circuit. We anticipate the same
fine results. A special brochure covering
this promotion has been mailed to all drivein
theatres.
Prices for these "specialties" will vary
with the merchandise cost at each of the
theatres, but the 1-35 Clayco found that
an increase of 10 cents was sufficient to
cover added costs and allow the necessary
profit margin. Five-pound bricks of Swiss
cheese were purchased from the theatre's
meat supplier, while the chili and sauerkraut
were obtained from a local wholesale grocer.
Some of our drive-in theatres have promoted
and sold the old stand-by "Corn
Dog" or "Walking Dog" with great success.
Coca-Cola Glass Promotion
How about "your favorite" refreshing
cold drink served in glass . . and the
customer keeps the
a
glass?
.
We are now
referring to the "Coca-Cola Glass" promotion
used in several of our hardtop and
drive-in theatres.
The "Coca-Cola Glass" was purchased
through the Coca-Cola Co. at a nominal
cost and sold for 45 to 50 cents filled with
the patron's favorite beverage. Appropriate
point-of-purcha.se material for the promotion
was furnished by the Coca-Cola Co.
Was it successful? We feel that it was. Some
1,632 dozen glasses were sold in a very
short period of time in a limited number of
our theatres. Would you believe that some
of the glasses were sold to patrons without
the beverage, six or more at a time, at
Mowing?
Be sure to send the label from
your BOXOFFICE cover as
soon as your new address is
available.
BOXOFFICE
825 Van Brunt Blvd.
Kansas City, Mo. 64124
DRIVE-IN AND LARGE INDOOR THEA TRES NEED
SUPER
SUPER
CORE-LITE ?5^
CINEX
CARBOH ARC PROJEDTIOH LAKPS!
In competitive tests where our engineers supervised the operation i
of our carbon arc lamps, xenon lamphouse manufacturers, burning I
their xenon bulbs at ANY SIZE within the manufacturers' warranty ^Jf
restrictions, have failed completely to prove their claims of superior ^^.m
screen lighting.
^^1
AUTOMATION IS SIMPLE WITH OUR EXCLUSIVE AUTO-STRIKE AUTOMATIC ARC IGNITION SYSTEM
...NOW AVAILABLE ON ORIGINAL FACTORY EQUIPMENT.
Sold by Ashcraft Authorized Dealers in the United States, Canada and the Free World
C.S.ASHCRAFT MANUFACTURING CO., INC. nm
3«-32 THIRTY-EIGHTH STREET, LONG ISLAND CITY, NEW YORK ""^^^^^W^
"If IT'S A TICKET-WE MAKE IT, PROMPTLY!"
NATIONAL TICKET COMPANY
:ket avenue, shamokin, penn;
ROLL AND STRIP • MACHINE • RESERVED SEATS • COUPON BOOKS
FOR THEATRES, AUDITORIUMS, STADIUM, SCHOOLS, CHURCHES, PARKS.
N.Y. OFFICE: l^fi4 BROADWAY
The MODERN THEATRE SECTION

. . LIMITED
. .
VARIETY
.
HTRY im .
YODELER k
Signs over food warmers and at hoxnffici
helped boost Hot Dog Month.
our regular price of 45 or 50 cents, as the
case might be? The 16-ounce glass was
included in the sale at our approximate cost.
In other words, we anticipated no profit
from the sale of the glass. The value of the
promotion was derived from increased traffic
at the snack bar. It created activity.
Did we have problems? Yes. We didn't
order sufficient glasses for each theatre on
the original order and they were sold within
a three-day period. Reorders were submitted
for the glasses, but valuable time had been
lost, time in which we could have sold
many, many more glasses and much more
beverage. Patrons returned asking for
glasses to complete their sets of six, eight,
ten, and sometimes twelve. Repeat purchases,
and repeat business in the snack
bar.
Did we make mistakes? Again, the only
mistake we made was not ordering in sufficient
quantity on the original order.
This promotion, in my opinion, can be
as successful as you want to make it. Display
the glasses, make proper use of the
promotional material furnished by Coca-
Cola, use suggestive selling to start the
patrons collecting their sets of glasses and
sit back and watch the repeat sales. Remember,
order a sufficient stock!
K^:^NKVV; -^v-x-^yvv
U.S. PRINTS DOLLARS
James River Brand
SMITHFIELD
BAKBEQUE
S-T-R-E-T-C-H-E-S
'TTT^tr^r'^
em
'AfA^
Tempting James River Brand Barbeques are ready to "heat 'n serve" in seconds. . .
Complete meals-on-a-bun brimming with choice, lean meats, savory seasonings
flavored with GENUINE SMITHFIELD HAM. . .Faster service, 65 to 75%
GROSS PROFIT and more customer satisfaction... make box office
news when you serve GENUINE SMITHFIELD BARBEOUES.
mtermission films
Create Appetites and Profits!
NOW ... FOR THE FIRST TIME! Mouth-watering color food
photography so realistic patrons get hungry . . . Plus . .
.
a voice that lures them to your snack bar . . . to buy . .
and increase your profits!
32 INDIVIDUAL FOOD FILMS, HEADER FILMS, CENTER FILMS ond
TAG FILMS ... FOR EMPHASIS ON HIGH PROFIT ITEMS
.
OTHER ITEMS MENUS IMPACT
.
.
FOR BOTH DRIVE-IN AND INDOOR THEATRES.
10 Minute Clock Shell
Psychedelic Computer Image—"Reol Clever"
Available in Single Units or Custom Package
VVrrfe or phone 'of fREE details . . . Now—
Bob Tonkersley, Manager
Theatre Screen Advertising
Denver, Colo. 80205 AC 303-534-7611
Coke glasses stacked at concession stand
were among 1 ,632 dozen sold.
BOXOFFICE :: August 30, 1971
TEXAS THEATRE SUPPLY
We sell the best products at the lowest prices. Complete Automation. Semi Automation—Up
to 5 hour programs. One or two projector booths. We can give you estimates
on all new or a combination of new ond used equipment. The lowest prices on
projector and equipment overhaul; we supply the loaners.
LASERLITE CARBONS-The bright light that lowers your operating cost
Rebuild Your Carbon Arc Lamps for Xenon Lamp Use at Fantastic Savings. All at
TEXAS THEATRE SUPPLY
(512) 222-1002
915 S. Alomo St San Antonio, Tenos 78205
71

Exterior Graphics Are Vital
TORNADO SLIDE (108)
Creates a whirlwind of activity
on any playground.
Safe, too.
m
Grinnell,
TABLES-BENCHES FLYING PONY SWING (206)
Colorful outdoor A favorite with little cowpokes.
tables & benches Rugged, noiseless and troublein
sturdy molded free.
fiber glass.
MIRACLE'S
II
BOX OFFICE
ATTRACTIONS
Iowa 50112
WRITE
YOUR
FOR
FREE
'
MIRACLE CATALOG
FIRST
IMPRESSIONS
HELP SELL
WESTERN SERVICE & SUPPLY

HRt Ali'llm iMcin PmUv ti 25 Vars
Handsome signs— assets i Imili (ii

AUTOMATION For Your PRESENT Booth Equipment
T.A.C. automation equipment will adapt and control any
make or model of projection or sound equipment systems
Iccfcd time. Digital roodout
tor preselected in-
Storts show, turni
lights, strikes ore
lomp,
fodcs out
opens
music, changes
over light and sound,
103 AUTOMOTE
fions. Automatic reset ol
the touch of a finger.
(Availobic with or without
remote "f" Unit)
The REMOTE control unit
can be added now or at
some future date. This
station allows control
REMOTE CONTROL
"F" UNIT
P.O. Box 990
Sterling, Colo.
303-522-1050
capabilities to control
FOCUS, SOUND and M
SIC SYSTEM
2627 Stuart
Denver, Colo.
303-433-9643
In Stock: Long-life METAL Reflectors
for most lamp houses made by:
Ashcraft, Ballantyne, Brenkert,
Eastman, Forest, Morelite,
Motiograph, National, Peerless
RCA, Simplex, Strong.
Available through your dealer.
For a price list write:
SPECIAL OPTICS
HEYER SHULTZ DIVISION
CEDAR GROVE, N.J. 07009 • (201)228-4400
CAL FILM EQUIPMENT CO.
Skidmore Engineering
P. 0. Box 38733 Hollywood, Calif. 90038
Manufacfurers of Power Rewinds and Customized Projectors
CNJ
CO

thoroughly and replace bad sections if it is
apparent that structural weaknesses have
developed. Small cracks and open mortar
joints may be satisfactorily sealed with
cement, mortar or a sealing compound.
Much water damage to the interior of
is theatres caused by defective copings and
parapet walls. Water will seep into the wall
above the flashing, flow around the edge
of the roof and into the interior of the
building. Leaks generally show up as wet
spots on the side walls and ceilings, and can
result in expensive plaster damage and
rotting
of decking and trusses.
Flashing and Counter Flashing
1 he flashing and counter flashing provide
a water-tight seal between the roof
covering and the parapet wall. The flashing
is formed by extending each layer of
the roof felt up along the parapet wall.
The first layer is bordered to the wall and
succeeding layers are cemented together
with tar or asphalt.
A metal strip called the counter flashing
is embedded in the wall above the top of
Hashing and bent down over it to prevent
water from seeping between the flashing
and the wall. The metal counter flashing
also protects the felt flashing against accidental
damage from shoes or tools.
Many roof leaks result from poor or
damaged flashing and counter flashing.
Therefore, these parts of the roof should
receive the most critical inspection. Check
flashing for breaks in the felt, ripped seams,
pocket formation and loose bond between
felt and wall. Check counter flashing for
rusting, broken seams, holes and loose connection
to wall.
Care of Flashing and Counter Flashing
1. Keep roof clean to prevent damage
in
flashing.
2. Repair immediately all loose, broken
or rusted counter flashing.
3. Keep felts of flashing well cemented
together and to wall.
4. Keep the flashing felt covered at all
times with asphalt
or tar.
5. Keep metal counter flashing well
painted and sealed.
New theatres are being built with ceilings
of pre-poured concrete and acoustical
drop ceilings, and older theatres which are
being remodeled often have their ceilings
lowered. Older theatres will have roofs of
one of the following types; built-up asphalt;
tar and gravel; locked-seam soldered tin;
standing-seam tin or tile.
Built-Up Asphalt Roofs
The specifications for roofs of this type
generally provide for a certain number of
layers of felt of a given quality and having
a definite weight per 100 square feet, commonly
called a "square." The method of
applying the first layer will depend upon
the deck structure, it being nailed to wood
decking and cemented to concrete with hot
asphalt. The succeeding layers are cemented
together with hot asphalt and the top layer
is treated with a heavier coating of asphalt,
called the "flood coat." The first sign of
failure will be the disappearance of the
flood coat of asphalt on top of the felt.
If the asphalt is applied too heavily, it tends
Coiuiiuied on following page
Hot Popcorn. 15

TO-GET-THE
BEST RESULTS
USE THE BEST
FILM
CEMENT
ETHYLOID
Available at All Theatre Supply Dealers
Fisher Manufacturing Co.
1)85 Ml. Read Blvd.
RochMter, New York. O.SJk.
Nobody Beats Our Deals!
Save
Money
Quality 35mni Color Lab Work
Fast Service, Daily Dailies
35mm Color
Answer Print 15 per foot
35mm Color
Neg. Developing 059 per foot
35mm One-Lite Doily 10 per foot
35mm Color Fine-Grain
Master 32 per foot
35mm Color
Dupe Negative 28 per foot
35mm Transfer to
Opt. Neg. Trk 07 per foot
16 to 35mm Blow-up,
New Wet-Gate Optical
Printer
Blow-up Neg. from 16mm A-Roll .48 per ft.
Package
Deal:
Blow up Negative from 16mm A-Roll,
Optical Transfer from your mix. Color
Answer Print 70 per foot 35mm
Foreign Orders Invited. Tampa, Fla. is a port of
entry. Fast service through customs.
H 6l H Color Laboratory
p. 0. Box 7495, Tampa, Fla. 33603
(813) 248-4935 Telex 5-2618
* All above prices subject to feature length films
only w/lh all processing done at H & H.
BUILDING MAINTENANCE
J Jr diii)^ imiit
to crack, exposing the felt. When this
happens, apply a new coat of hot asphalt
to cover cracked areas. If the flood coat
has not cracked, then look tor areas where
it has worn off. Recoat any unprotected
spots.
Buckles and blisters often occur in
this type of roof due to the faulty layiiii;
of the felt. They are caused by the separation
of the felt layers which is usualh
caused by the failure of the bonding asphalt.
The felt forming these blisters will quickly
deteriorate and open up. The resulting
pockets then gather dirt and water which
will deteriorate the under layers. If buckles
and blisters are not too numerous ihcy
should be split open and cleaned out. The
felt should then be tacked together, a new
piece of felt imbedded and a coating of hot
asphalt mopped over the repaired area. Be
sure to coat the entire patch. If the buckles
and blisters are very numerous, consult a
competent roofing contractor.
Built-up asphalt roofs should have a new
top coating of asphalt when large areas of
the roof show signs of wear. In the meantime,
it should be carefully inspected twice
a year for the defects discussed above.
Tar and Gravel Roofs
For this type of roof the felt is saturated
with tar when manufactured and is applied
in the same manner as built-up asphalt
roofs except that the bonding, cement and
flood coats are tar products instead of
asphalt. After the floor coat has been applied
the roof is covered evenly with a
specified amount of gravel or crushed stone.
The flashings are not treated with gravel.
Tar has a lower melting point than
asphalt and will tend to run more easily.
This effect is slowed down by the presence
of the gravel. If the tar does run excessively
and the flood coat disappears, the felt
will quickly dry out and deteriorate. The
best way to inspect this type of roof is to
sweep away the loose gravel from several
areas and examine the condition of the
flood coat. If the flood coat has dried out
or cracked apply a new flood coat and redistribute
the gravel. Do not wait until the felt
has deteriorated to recoat it. The gravel or
stone protects the felt against wear and reduces
roof temperatures by reflecting part
of the sunlight.
Buckles and blisters occur in this type
of roof for the same reasons they do in
a built-up asphalt roof. They are detected
when walking over the roof. Follow the
same procedure for repairing them as outlined
for built-up asphalt roofs, but use
tar instead of asphalt.
If you decide to apply a new covering
over an old tar and gravel roof, be sure
to investigate the combined weight and see
that it falls within the safe load limit of
the
roof structure.
Locked-Seam Soldered Tin Roofs
Tin roofs are seldom used on theatres
because the noise produced by rain and
hail interferes with the sound system. Most
The Biggest
In
Profit-Maker I
Your Concessions Linet
SNOW
CONES
8 1/2 Cents Profit
On Every IG-Cent
Unit Sold
The Year-Around Confection
For Indoor and Drive-lnTheatres
Echols Improved ke thover will handle
your peak crowds. A ilngle shoving oporollon
makes enough snow to flH com and
serve over 400 snow cones. Polished aluminum,
stainless steel blades, fluorescent
Special oKer, improved V
Get In Now On This Bigtime Moneymaker
See Your Local Dealer or Write
S. T. ECHOLS, Inc.
Box 612 Bismarck, Mo.
PIONEERS
OF
ADVANCED
TECHNIQUES
MOTION
IN
PICTURE
SCREENS
"in use in fhe world's leading theatres"
SUPER OPTICA. . lenticulated pearl surfoce
SUPER GLO . . non-len.iculated pearl surface
LENTICLITE 20. en,ba»ed matte w(,i.e
MW-1 6.. smooth matte white
H
Since 1935
URLEY
SCREEN CO.
26 SARAH DRIVE
FARMINGDALE, N. Y. I
76 The MODERN THEATRE SECHON

.
marquees, however, have this type of roof.
Rust is the greatest hazard of tin roofs. The
roof should be properly protected against
this hazard by the application of paint. The
important thing to remember is that rusting
should not be allowed to occur. It is
much cheaper to prevent corrosion than to
treat it. If in the event rusting does occur,
be doubly sure that all affected areas are
Screen Frames of all Types
^^ Speaker Stands
Springs for Lacing
NICK MULONE & SON
PITTSBURGH ST. CHESWICK, PA. 15024
See Your Theafre Supply Dealer
thoroughly cleaned before applying the protective
paint. If the roof temperatures below
a tin roof are exceptionally high during the
summer months, they may be reduced by
using aluminum paint for the finishing
coat.
S(anding-Seam Tin Roofs
This type of roof may be identified by
the standing or upright seams of about one
inch height which run paralled to the direction
of water flow. Extreme care must
be taken to prevent damage to these seams
by stepping or permitting things to fall on
them. Maintenance of this type of roof is
the same as for locked-scam soldered tin
roofs.
Tile Roofs
Tile roofs may be of the flat type, formed
by laying tile blocks on concrete or wood
decking which has been flooded with hot
asphalt. The joints between the tiles are
.ilso sealed with hot asphalt or other sealing
compounds.
Spanish-type tile roofs are built up of
overlapping half-oval tiles which are supported
in the center by wood strips.
Tiles are loosened by expansion and contraction
during temperature changes. They
become cracked by the freezing of absorbed
water. Both conditions permit leakage resulting
in rotting of supporting structure
and looseness permits falling of tiles which
can cause personal injury and property
damage. Inspections should be frequent and
repairs made as soon as needed.
Roof Inspection and Maintenance
All roofs should be inspected in early
spring and late fall for defects, and inspected
monthly for cleanliness. Keep roofs
clean to prevent gutter stoppage and consequent
roof flooding. Never erect any temporary
structure on a roof. When bad roof
conditions are located they should be re-
Continued on following page
Make Profit From Rain!
Don't let rain chase away your drive-in
customers. Keep them watching the
show and buying refreshments with . .
DRIZZLE CARD®
For complete information write:
DRI-V1EW MANUFACTURING CO.
436 Baxter Ave. - Dept. B
Louisville, Ky. 40204
^ Th
PRESENTS A NEW TOTAL CONCEPT
IN THEATRE BOOTH EQUIPMENT
AVSjAP 35 PROJECTION SYSTEM
is designed to fill the need for a compact
automated, plug-in, single unit projection
system.
The A^S/AP 35 handles 18.000 feet of film and is supplied with
a projection lamp, an integral rectifier, automation system film
make-up and break-down facilitj', 100 watt sound system and exciter
lamp supply.
You owe it to yourself to see this system before you invest
in any new booth equipment—let us show you and tell you about it.
SOLD THROUGH RECOGNIZED DEALERS ONLY
THEATRE DIVISION
5128'Z7'''\ Old Summer Roodd
Memphis,
,
Tennessee 38122
,969 Phone (901) 682-5681
BOXOFFICE :: August 30, 1971

THEATRE SEATING
SPECIALISTS IN
REBUILDING CHAIRS
NEW AND REBUILT
THEATRE CHAIRS
FOR SALE
BUILDING
MAINTENANCE
WE BUY Cr SELL OLD CHAIRS
Travel anywhere
Phone us and reverse the charge
Telephone (212) 875-5433
SEATING CORP. of
N.Y.
CASH DRAWER
Wwrnny ijell i ...
Madeof Indiana hardw
or office Kray eitf HoV (5pec?f"y»; Mfgrj.
Sue ISH-W.UH' Dx

CONDENSED INDEX OF PRODUCTS
Page
ACOUSTICAL WAJLL COVERING
Acousti-Wall 63
Soundfold 69
ADVERTISING
Theatre Screen Advertising 71
ATTRACTION BOARDS & LETTERS
Bevelite Mfg. Co 65
National Identification Co 54
Sign Products 42
AUTOMATION
Cinemeccanica 29
Drive-In Theatre Mfg. Co 50
EPRAD, Inc
4th Cover
SOS Photo-Cine-Optics, Inc 67
T.A.C. Systems, Inc 74
Ultra-Vision 55
AUTO RAIN VISORS
Dri-View Mfg. Co 77
BARBECUED MEATS
Smithfield Ham & Products Co 71
BOXOPFICE ADMISSION SIGNS
Dura Engraving Corp 57
BUTTER CUPS FOR POPCORN
Supurdisplay, Inc., Server Sales,
Inc
2nd Cover
BUTTER OIL FOR POPCORN
Odell Concession Specialties Co.,
Inc 48
BUTTER SERVERS
Supurdisplay, Inc., Server Sales,
Inc
2nd Cover
CANDY AND NUTS
Curtiss Candy Co 54
CARBONS
International Carbide 67
Lorraine Arc Carbons Div., Carbons,
Inc 73
Union Carbide Corp 29
CARBON SAVERS
Call Products 50
CASH DRAWERS
Indiana Cash Drawer Co 78
COFFEE URNS
Star Metal Corp 51
CONCESSIONS FOODS
Smithfield Ham & Products Co 71
CONCESSIONS STANDS
Butler Fixtuie & Mfg. Co 46
Manley, Inc 53
CURTAINS, DRAPERIES
Novelty Scenic Studios, Inc 68
DRINKS, SOFT
Coca-Cola Co 19
Dr Pepper Co 9
DRIVE-IN THEATRE DESIGN
Ballantyne Insts. & Elects., Inc 73
Drive-In Theatre Mfg. Co 50
Mini-Art Operating Co 64
Selby Industries. Inc 61
DRIVE-IN THEATRE EQUIPMENT
Ballantyne Insts. & Elects., Inc 73
Bevelite Mfg. Co 65
D & D Tlieatre Screens 17
Drive-In Theatre Mfg. Co 50
EPRAD. Inc
4th Cover
Mini-Art Operating Co 64
Minneapolis Speaicer Co 66
North American Philips Co 6, 7
Paricaire 48
Projected Sound. Inc 62
Reed Speaker Co 28
Selby Industries, Inc 61
Thermolator Corp 45
FILM CEMENT
Fisher Mfg. Co 76
FILM DEVELOPING
H&H Color Laboratory 76
FIREWORKS DISPLAY
Liberty Display Fireworks Co 78
FLAME PROOFING. DRAPERIES,
SEATS
Seating Corp. of N.Y 78
FOOD SERVICE EQXnPMENT
Manley, Inc 53
BOXOFFICE :: August 30, 1971
Pogc
National Equipment Co 68
Star Metal Corp 51
HEATERS. IN-CAR
Drive-In Theatre Mfg. Co 50
EPRAD. Inc
4th Cover
Thermolator Corp 45
HOT DOG EQUIPMENT
Hollywood Servemaster Co 56
INCINERATOR CARTS
County Specialties 44
JANITORIAL SERVICE
Berry Janitorial Service. C.E 57
JUNCTION BOXES
Drive-In Theatre Mfg. Co 50
EPRAD, Inc
4th Cover
Pi-ojected Sound, Inc 62
Reed Speaker Co 28
Page
LIGHTING SYSTEMS, EMERGENCY
American Dryer 42
LOBBY EQUIPMENT
Lawrence Metal Products, Inc 59
MINIATURE GOLF COURSES
Lomma Enterprises, Inc 67
MOSQUITO REPELLANT
Pic Corp 64
PAINT FOR DRIVE-IN SCREENS
Drive-In Theatre Mfg. Co 50
Selby Industries, Inc 61
Spatz Paint Industries, Inc 56
Technikote Corp 55
PAINT FOR SEATS
Spatz Paint Industries. Inc 56
PLAYGROUND EQUIPMENT
DelmerF. Harris Co 74
Miracle Equipment Co 72
Clip and Mail This Postage-Free Coupon Today
FOR MORE INFORMATION
This form is designed to help you get more information on products and services
advertised in this Modern Theatre Buyers' Directory and Reference Section. Check:
The advertisements or the items on which you want more information. Then: Fill
in your name, address, etc., in the space provided on the reverse side, fold as
indicated, staple or tape closed, and mail. No postage stamp needed.
D Acousfi-Wall
D American Desk Mfg. Co
n Americon Dryer
n American Seating Co
n Arcol Theatre Products
D Ashcrxiff Mfg. Co., C.S
n Autotroc Equipment Co
D A.V.E. Corp
D AVS/Theotre Sound Div
D Ballantyne Insts. & Elects., Inc. ...
D Berry Janitorial Service, C.E
D Bevelite Mfg. Co
G Blevins Popcorn & Concession Supply
n Borchers Whitley
D Butler Fixture & Mfg. Co
n Cali Products
n Century Precision Optics
n Cinemeccanica
D Coco-Colo USA
Consolidated Ticket Register Corp
n County Specialties
D Cretors & Co.
n Curtiss Candy Co
D D & D Theatre Screens, Inc
n Dictaphone Corp
Drive-In Theatre Mfg Co
D
n Dri-View Mfg. Co
D Dr Pepper Co.
n Duro Engpoving Corp
D S. T. Echols Co , Inc
n Electro Sound, Inc
EPRAD, Inc. .
n John P. Filbert Co, Inc
D Fisher Mfg. Co
D General Register Co
D Globe Ticket Co
n Goerz Opticol Co
D Goldberg Bros.
ALPHABETICAL INDEX OF ADVERTISERS, Issue of August 30, 1971
n Griggs Equipment Co , Inc
n Honovio Lamp Div ,
Conrad Precision Industries
D Delmor F. Harris Co. .
Hayes Seoting Co., Inc
Heyer-Shulti Div ,
Speciol Optics
D H & H Color Laborotory
Hollywood Servcmojtcr
n Hurley Screen Co., Inc
Indiono Cosh Drawer Co
D Intemotionol Carbide Corp
n Irwin Seoting Co
Kneisley Electric Co.
D LoVeiii Mochine Works
n Lawrence Metal Products hie
4th
Page
.... 63
.... 62
.... 42
57
76
20
Cover
53
76
66
74
28
60
21
47
74
Page
Liberty Display Fireworks Co 78
Lomma Enterprises, Inc 67
L. P. Associote* *3
Manko Fobrics Co., Inc 60
Manley, Inc '3
Mossey Seoting Co '"
Mini-Art Operating Co 64
Minneapolis Speaker Co 66
Miracle Equipment Co 72
Nick Mulone & Son 77
Notional Equipment Co 68
Notional Identification Co 54
National Theatre Supply Co '3
National Ticket Co 70
North Americon Philips Co 6, 7
Novelty Scenic Studios 68
Odell Concession Specialties Co., Inc 48
Optical Radiation Cofp 25
Parkoirc

Poge
lX)PCORN EQUIPMENT & SUPPUES
Blevins Popcorn and Concession
Supply Co 44
Cretois & Co 75
Hollywood Servemaster Co 56
Manlcy, Inc 53
C. F. Slmonin's Sons 63
Speed-Scoop 60
PROJECTION LENSES
Century Precision Optics 57
Goerz Optical Co 28
Norelco 6. 7
PROJECTOR BULBS
Hanovia Lamp Div., Canrad
Precision Industries 47
PROJECTOR PARTS
LaVezzi Machine Works 43
PROJECTOR REPAIRS
Pinkston Sales & Service Co 72
PROJECTORS
A.V.E. Corp 65
BOXOFFICE-MODERN THEATRE
Poge
Ballantyne Insts. & Elects.. Inc 73
North American Philips Co 6, 7
RECTIFIERS
C. S. Ashcraft Mfg. Co 70
Kneisley Electric Co 66
REELS. PROJECTOR
GoldberR Bros 60
REFLECTORS
Heyer-Shultz, Inc 74
Strong Electric Corp
3rd Cover
REFRIGERATORS
Star Metal Corp 51
REPLACEMENT PARTS—SOUND.
ARC LAMPS. PROJECTORS
Arcal Theatre Products 52
Pinkston Sales & Service Co 72
REWINDS. AUTOMATIC
Goldberg Bros 60
Skidmorc Engineering 74
SCREENS. INDOOR
Hiu-ley Screen Co.. Inc 76
Send me more information about the products and articles checked on
the reverse side of tfiis coupon.
Theatre or Circuit
Seoting or Cor Capacity..
Street
City..
^
Number
State
Zip Code..
Fold olcng this line with BOXOFFICE address out. Staple or tope closed.
The MODERN THEATRE INFORMATION BUREAU
825 Van Brunt Boulevard. Kansas City, Mo. 64124
Gentlemen: Please have suppliers furnish me with information on:
Acoustics
n Drink Dispensers
Air Conditioning D Drive-In Equipment
^ Automatic Vending H Lenses
11 Building Material n Lighting
n Screens, Indoor
n Screen Towers
D Seating
n Sound Equipment
Zj Carpets n Playground Equipment Q Theatre Fronts
U Concessions Equipment D Projection Lamps D Stage Equipment
n Concessions Foods D Projectors Q Signs and Marquees
ilso ited in the following subjects, companies and products.
Fold along this line with BOXOFFICE address out. Staple or tope closed.
BUSINESS REPLY ENVELOPE
First Closs Permit No. 874 - Section 34.9 PL&R - Kansas City, Mo
BOXOFFICE-MODERN THEATRE
Page
Technikote Corp 55
Walker-American Corp
SCREEN TOWERS. BOXOFFICES,
45
CANOPIES. WINGS. PENCE,
SPEAKER POSTS
D & D Theatre Screens 17
Drive-Iii Theatre Mfg. Co 50
Nick Mulonc & Son 77
Selby Industries. Inc 61
SEATING FABRICS
Manko Fabrics Co.. Inc
SEATING. HARDTOPS
60
American Desk Mfg Co 62
American Seating Co 11
Griggs Equipment Co 21
Hayes Seating Co. 47
Irwin Seating Co. 15
Massey Seating Co 49
SILICON DC EXCITER LAMP SUPPLY
& SIL-TUBES
Kneisley Electric Co 66
SLIDES
Borchers Whitley 78
SNACK BARS
Butler Fixture & Mfg. Co 46
Manley, Inc
SNOW CONES
53
S. T. Echols Co.. Inc 76
SPEAKER CONING & REPAIR
Reed Speaker Co 28
SPEAKERS. IN-CAR
Drive-In Theatre Mfg. Co 50
EPRAD. Inc
4th Cover
Minneapolis Speaker Co 66
Projected Sound. Inc 62
Reed Speaker Co 28
T.J.E. Enterprises. Inc 69
STAGE CURTAINS. TRACKS,
MASKING
Novelty Scenic Studios. Inc 68
TELEPHONE ANSWERING
EQUIPMENT
Dictaphone Corp 49
THEATRE CHAIR RENOVATION
Seating Corp. of N.Y 78
THEATRE DESIGN CONSULTANTS
John P. Filbert Co.. Inc 53
Westrex 23
THEATRE EQUIPMENT & SUPPLIES
Ballantyne Insts. & Elects.. Inc 73
John P. Filbert Co.. Inc 53
National Theatre Supply Co 13
Texas Theatre Supply Co 71
Trans-World Theatre Supply Co 78
Western Service & Supply, Inc 72
Westrex 23
THEATRE FRONTS
Poblocki & Sons 61
TICKET MACHINES
Consolidated Ticket Register Corp. 46
General Register Co 66
TICKETS
Globe Ticket Co 74
National Ticket Co 70
Weldon. Williams & Lick 61
TRANSISTORIZED SOUND
AVS/Theatre Sound Div 77
Ballantyne Insts. & Elects., Inc 73
Electro Sound 20
National Theatre Supply Co 13
Norelco 6, 7
TRAVELING MARQUEE DISPLAY
Time-O-Matic. Inc 52
TURNSTILES
Autotrac Equipment Co 78
UNDERCOUNTER CASH DRAWERS
Indiana Cash Drawer Co 78
WALL COVERING. ACOUSTICAL,
DECORATIVE
Acousti-Wall 63
Novelty Scenic Studios. Inc 68
Soundfold 69
XENON CONVERSION
L.P. Associates. Inc 43
XENON LAMPS & POWER SUPPLIES
Kneisley Electric Co 66
Optical Radiation Corp 25
SOS Photo-Cine-Optics, Inc 67
Strong Electric Corp
3rd Cover
XeTRON Div., Carbons, Inc 73
THIS SIDE OUT
'3:!5 Van Brunt Blvd.
KANSAS CITY, MO. 64124
The MODERN THEATRE SECTION

THE
Directory
Classifications
1. Advertising Display
2. Air Conditioning
& Heating
3. Automated Theatre
Control Equipment
4. Concessions
5. Decoratino
& Furnishings
6. Floors and Carpets
7. Frontage
8. Lighting
9. Projection
10. Restrooms
11. Safety Devices
12. Sanitation
13. Seating
14. Sound Equipment
15. Stage Equipment
16. Ticket Office
17. Vending Machines
18. Miscellaneous
19. Drive-Ins
TO BETTER BUYING
THE MANUFACTURERS' & DEALERS' DIRECTORY
of The MODERN THEATRE section of BOXOFFICE
^J^ow to u5e it:
1. As will be noted by looking at the directory index at the left, the theatre
equipment and supplies listings are divided into nineteen (19) classifications, each
numbered heading keyed to the department of the theatre in which the materials,
equipments and supplies are used. Thus, for example, if you are interested in items
for the projection room, reference to the chart will show the number of heading (9)
to look for in the following pages. Under each of these numbered headings you will
find numerous firms which manufacture these items.
Product information, literature, prices, etc., may be had without obligation by
writing direct to any firm Usted herein. Say you saw it in the MODERN THEATRE
BUYERS' GUIDE, please, and if you will mention the key number of the product
in which you are interested (such as 919—Film Splicers) it will help the company to
identify exactly the type of product or service you are seeking.
2. In event you are in search of some specific item of theatre equipment, known
only to you by trade name, and you wish to know the manufacturer and source of
supply thereof, refer to our alphabetized hsUng of MATERIAL AND EQUIPMENT
BY TRADE NAMES in this section.
3. PRODUCTS ADVERTISED in this issue are listed alphabetically in the
CONDENSED INDEX OF PRODUCTS which appears in this issue along with a
postage-free self-mailer coupon which is designed to help you get full information
from manufarturers without obligation.
4. To obtain suppliers' literature on broader subjects than those shown in the
CONDENSED INDEt OF ADVERTISED PRODUCTS or The Key to Better Buying
... or to inquire concerning a specific subject, company or product, use the coupon
on opposite page.
5. THEATRE EQUIPMENT and SUPPLY DEALERS, with current addresses,
etc., will also be found in this section.
1. Advertising Display
Sign PrSducts, iduct 1319 W. 12th Place L.A., Calif 90015
101 -ANIMATED DISPLAY
Artzer Enterprises, Inc., 5701 E. Evens, Denver, Colo.
80222
Federal Sign & Signal Corp., 136th & Western Ave.,
Blue Islond, III. 60406
Sign Corp. of America, 2201 Arthur Ave., Elk Grove
Villoge, III. 60007
102-BANNERS, FUGS, VALANCES
Ace-Hi Displays, Inc., 206 Grandville Ave. S.W.,
Grand Rapids, Mich. 49502
All Nations-Capitol Flag & Banner Co., P.O. Box 8392,
118 W. 5th St., Kansas City, Mo. 64105
Filmoek Trailer Co., 1327 So. Wabash, Chicogo, III.
60M5
Nationol Flag 8i Display Co., 43 W. 21st St., N.Y.
10010
National Screen Service, 1600 Broadway, N.Y., N.Y.
10019
BLACK LIGHT EQUIPMENT-See 501
103-BUMPER STRIPS
Ace-Hi Displays, Inc., 2»6 Grondville Ave. S.W.,
Grond Rapids, Mich. 49502
Press, Arcode 5436 Harford Rd., Baltimore, Md
21214
Continental Display Adv., 1411 Wyondotte, Kansas
City, Mo. 64105
Globe Ticket Co., 112 N. 12th St., Philadelphia, Pa.
19107
Horry K. McWi
51 Lafayette,
New York, NY. 10013
National Flog & Display Co, 43 W. 21st St
104-CHANGEABLE LETTERS FOR
MARQUEES, ATTRACTION BOARDS
Adier SUhouette Utter Co., 11843 W. Olympic Blvd.,
Los Angeles, Calif. 90064
Bevehte Mfg. Co, 17819 S. Figueroo St., Gordeno,
Colif. 90248
Drive-ln Theatre Mfg. Co., 709 N. 6th St., Kansas City,
Kos. 66101
Ung Sign Co., 9250 E. Forest, Detroit, Mich. 48214
Notional Identiflcotion Co., 3955 Oneido, Denver,
Colo. 80207
Notional Screen Service, 1600 Broodwoy, NY., N.Y.
10019
Wooner Sgn Service, Inc., 3100 Hirsch St., Melrose
-
Park, III. 1 01«0
1 0S-DATE STRIPS
Filmoek Trailer Co., 1327 S. Wabosh Ave., Chicago,
III 60605
Motion Picture Service Co., 125 Hyde St., Son Froncisco,
Calif. 94102 ^, „ ^, ^
Notional Screen Service, 1600 Broadway, N.Y., N.Y.
10019
Romar Vide Co., 1128 2nd St., Chetek, Wis. 54728
Theatre Screen Advertising, 2100 Stout St., Denver,
Colo. 80205
109-PLASTIC LETTER REPAIR
Sign Products, 1319 W. 12th Ploce, Los Angeles,
110-PORCELAIN ENAMEL SIGNS
Federal Sign & Signol Corp., 136th & Western Ave.,
Blue Island, III. 60406
Long Sign Co., 9250 E. Forest, Detroit, Mich. 48214
Wagner Sign Service, Inc., 3100 Hirsch St, Melrose
Pork, III. 60160
111-SIGN FLASHERS & BORDER CHASERS
Federal Sign & Signol Corp., 136th & Western Ave,
Blue Island, III. 60406
Long Sign Co., 9250 E. Forest, Detroit, Mich. 48214
106-DISPLAY FRAMES, CASES & EASELS 112-SIGN LETTERS, MISCELLANEOUS
Lawrence Metal Products, Inc., 60 Prospect Ave., Berloc Mfg^ Co., 1230 W. 253rd St., Harbor City,
Lynbrook, N.'
90701
Ser
Broodwoy,
Bevehte Mfg ( J., 17819 S Figueroo St, Gardcna,
Colif. 90248
Poblocki t. Sons, 620 S. 1st St., Milwaukee, Wis. 53204 W. H. Brady Co., 727 W. Glendole Ave.,
Romor Vide Co., 1128 2nd St., Chetek, Wis. 54728
Wis. 53201
Wagner Sign Service, Inc., 3100 Hirsch St., Melrose Duro Engraving Co., 133 W. 20th St., N.Y. 10011
Pork, III. 60160
N.Y. 10019
Federal Sign & Signal Corp., 136th & Western Ave.,
107-FILM CODE RATING SYMBOLS
Blue Island, III. 60406
Long Sign Co., 9250 E. Forest, Detroit, Mich. 48214
Drive-in Theotre Mfg. Co., 709 N, 6th St., Kansas
Notional Screen Service, 1600 Broodwoy, N.Y., N.Y.
City, Kas. 66101
10019
Filmoek Trailer Co., 1327 S. Wobosh Ave., Chicago,
Sign Products, 1319 W. 12th Ploce, L.A., Colif. 90015
III 60605
Wogner Sign Service, Inc., 3100 Hirsch St., Melrose
Horry K. McWillioms Assoc., Inc., 151 Lofoyette,
Pork, III. 60160
N.Y., N.Y. 10013
Nationol Screen Service, 1600 Broadway, N.Y., N.Y.
10019
113-SIGNS, ADMISSION
Romor Vide Co., 1128 2nd St., Chetek, Wis. 54728 Artzer Enterprises, Inc., 5701 E. Evons, Denver, Colo.
Sign Products, 1319 W. 12th Ploce, L.A., Calif. 80222
90015
Berloc Mfg. Co., 1230 W. 253rd St., Horbor City.
Wogner Sign Service, Inc. 3100 Hirsch St, Melrose Calif. 90710
Pork, III. 60160
Duro Engnjving Co., 133 W. 20th St., N.Y. lOOII
Federol Sign & Signol Corp, 136th & Western Ave,
108-MATS, HERALDS, WINDOW CARDS, HC
Blue Island, III 60406
Nationol Screen Service, 1600 Broodwoy, N.Y., N.Y.
Artzer Enterprises Inc. 5701 Evans, Denver. Colo.
10019
80222
Notional Ticket Co., 1564 Broodwoy, N.Y., N.Y. 10036
Victor Cornelius, Inc., 400 W. Main, Box 71, Eastlond,
Romor Vide Co., 1128 2nd St., Chetek, Wis. 54728
Tex. 76448
Sign Corp. of America, 2201 Arthur Ave
, Elk Grove
Feoco Theatre Adv., Box 795. Omoho, Neb. 68101
Villoge, III. 60007
Harry K. McWillioms Associates, Inc., 151 Lofoyatte
N.Y., N.Y. 10013
Metropolitan Engrovers, Ltd. & Mot Service, 303 E. 114-SLIDES, ADVERTISING
4th St., Los Angeles, Calif 90013
Borchers Whitley, 2123 Stanley, Fort Worth, Tex.
Notionol Screen Service, 1600 Broodwoy, NY., NY. 76110
10019
Filmoek Trailer C^-, 1177

FREE icK-moiler coupon preceding fhis section is provided to bring you tull informotion on ony odvcrtiscd product.
anua City Slide Co, 3501 Wood.'orvJ, Konsos City.
Mo 64109
ot.onol Sludiot, 42 W. 48th St., N.Y., NY. 10036
Air Conditioning
and Heating
201 -AIR CONDITIONING SYSTEMS
Alton Mfg. Co., 1112 Ross Ave., Dallas, Tex. 75202
Carrier Air Conditioning Co., Carrier Porkwoy, Syrocusc,
N.Y. 13201
Qiryiler Corp., Airtcmp Oiv., 1600 Webster St., C^oyton,
Otito 45404
Singer Co ,
Climote Control Div., 62 Columbus St.,
Auburn, NY. 13022
Trone Co., 3600 Pommel Creek Rd., Lo Crosse, Wis.
54601
Typhoon Air Cor>ditioning Co., Div. Hupp Corp., 505
Corroll St., Brooklyn, N.Y. 11215
202-BLOWERS
Chrysler Corp., Airtemp Div., 1600 Webster St., Dor/tcn,
Ohio 45404
Trone Co, 3600 Pommel Creek Rd., Lo Crosse, Wis.
54601
203-FANS, HEAT CIRCULATORS
Cory Corp., 3200 W. Peterson Ave., Chicago, III.
60645
Trone Co., 3600 Pommel Creek Rd., La Crosse, Wis.
54601
204-FILTERS, AIR CONDITIONING
& HEATING
20S-GAS BURNERS
Space Conditioning, 101 Burgess Rood, Horrisburg,
Va. 22801
Todd Shipyards Corp., 120 Pork Ave., N.Y., N.Y.
206-HEATING SYSTEMS
American Foundry & Furnoce 1201 Soper Co., St.,
Bloomington, III. 61701
Carrier Air Conditioning Co., Carrier Parkway, Syrocusc,
N.Y. I320I
Ohio 454
Cory Corp., 3200 W. Peterson Ave,, Chicago, III.
60645
Singer Co., Climote Control Div., 62 Columbus St.,
Auburn, NY. 13022
Trone Co., 3600 Pommel Creek Rd., Lo Crosse, Wis.
54601
Typhoon Air Conditioning Div., Hupp Corp., 505
Carroll St., Brooklyn, N.Y. 11215
Word Leonard Electric Co., 31 South St., Mount
Vernon, N.Y. 10550
3. Automated Theatre
Control Equipment
301 -COMPLETE PROJECTION-PROGRAMING
EQUIPMENT (totally automatic)
Lee Artoe Carbon Co., 1243 W. Belmont Ave., Chicago,
III. 60657
Atlantic Audio- Visuol Corp., 630 9th Ave., N.Y. 10036
A.V.E. Corp., 250 W. 54th St., N.Y., NY. 10019
AVS Theatre Div., 5128 Old Summer Rd., Memphis,
Tenn. 38122
Carbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Drive-In Theotre Mfg. Co., 709 N. 6th St., Konsos
City, Kos. 66101
Eprad Inc., 123 W. Woodruff Ave., Toledo, Ohio 43620
Internoitonol Carbide Corp., 1225 Vine St., Philodelphio.
Pa 19107
Notionol Theatre Supply Co., 411 Sette Dr., Poromus
N.J. 07652
North American Philips Co., Inc., I Philips Parkway
Montvale, N.J. 07645
S.O.S. Photo-Cine Optics, Inc., 40 Kero Rd., Corlstodt
N.J. 07072
T.A.C. Systems, Inc., P.O. Box 990, Sterling, Colo.
Toshibo Photo Phone Co., Ltd., 8-10 Ginzo-Nishi,
Chuo-Ku, Tokyo, Jopon
Uni-Tronics Industries, Inc., 251-01 Jomico Ave.,
Bellerose, N.Y. 1 1426
Wil-Kin, Inc., 301 North Ave. N.E., Atlanta, Go.
302-PARTIALLY AUTOMATIC PROJEaiON-
PROGRAMING EQUIPMENT
Lee Artoe Carbon C»., 1243 Belmont St., Chicago a III
60657
, .
C. S. Ashcroft Mfg. Co., 36-32 38th St., Long Island
City, N.Y. 11101 (corbon ore lomphouset ond
selenium rectifiers with remote relays)
Atlantic Audio Visual Corp., 630 9th Ave., N.Y.,
NY. 10036
AVE. Corp., 250 W. 54th St., N.Y., N.Y. 10019
Carbons, Inc., 10 Saddle Rd., Cedor Knolls, N.J.
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Drive- In Theatre Mfg. Co., 709 N. 6th St., Kansas
City, Kos. 66101
Notional Theotre Supply Co., 411 Sette Dr., Poromus,
N.J. 07652
North American Philips Co., Inc., 1 Philips Pkwy.,
Montvale, N.J. 07645
Stortronios Electronic Corp., P.O. Box 3048, Hollywood,
Colif. 90028
Union Corbide Corp., Carbon Products Div., 270 Pork
Ave., N.Y., NY. 10017 (ore Igniters)
303-AUTOMATION CONTROL UNITS
Atlantic Audio Visual Corp., 630 9th Ave., N.Y.,
N.Y. 10036
A.V.S. Theatre Aiv,, 5128 Old Summer Rd., Memphis,
Tenn. 38122
Corbons, Inc., 10 Soddle Rd., Cedor Knolls, N.J. 07927
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Drive-In Theatre Mfg. Co., 709 N. 6th St., Kansas
City, Kos. 66101
Eprod, Inc., 123 W. Woodruff, Toledo, Ohio 43620
Internotionol Carbide Corp., 1225 Vine St., Philodelphia.
Pa. 19107
Notionol Theotre Supply Co., 411 Sette Dr., Poromus,
N.J. 07652
North American Philips Co., Inc., 1 Philips Pkwy.,
Montvale, N.J. 07645
Stortronics Electronic Corp., P.O. Box 3048, Hollywood,
Colif. 90028
S.O.S. Photo Cine Optics, Inc., 40 Kero Rd., Corlstodt,
N.J. 07072
T.A.C. Systems, Inc., P.O. Box 990, Sterling, Colo.
80751
Uni-Tronics Industries, Inc., 251-01 Jamica Ave
Bellerose, N.Y. 1 1426
4. Concessions
401 -BAGS
O. Y. Bartholomew Co., P.O. Box 381, Vinelond, N J.
08360
Blevins Popcorn Co., 3098 Charlotte Ave., Nashville,
Tenn. 37202
Chrismon Popcorn Co., Rocket Centre, Murray, Ky.
C. R. Frank Popcorn & Supply Co., 2219 Delmor Blvd.,
St. Louis, Mo. 63103
Koyline Candy Co., 1220 S. Michigan Ave., Chicago,
III. 60605
Manley, Inc., P.O. Box 1006, Kansas City, Mo. 64141
Midlond Products Co., 67 8th Ave. N.E., Minneapolis,
BEVERAGE DISPENSERS, Coin Operated,
See 1705
402-BEVERAGE DISPENSERS, Manually
Operated
Amseco Corp., 10-32 47th Rd., Long Island City,
N.Y. 11101
Coco-Colo Co., 310 North Ave., Atlanta, Go., 30301
Cromore Products, Inc., 7920 Barnwell Ave.. Elmhurst,
N.Y. 11373
Dripcut Storline Corp., P.O. Box 3131, Santo Barbara,
Calif., 93105
Gold Medal Products Co.,
Ohio 45214
Jet Spray Corp.,
02154
1825 Freeman Ave., Cin-
Hill Rd., Wolthom, Mass.
Krispy Kist Korn Mochine Co., 120 S. Hoisted St.,
Chicago, III. 60606
Monley, Inc., P.O. Box 1006, Konsos City, Mo. 64141
Mile High Equipment Co., 545 Santa Fe Drive, Denver,
Colo. 80204
Perlick Co., 8300 W. Good Hope Rd., Milwaukee, Wis.
403-BEVERAGE DISPENSER-ICE MAKER,
Combination
Americon Automatic Ice Mochine Co., 13600 Industriol
Pork BIdg., Minneapolis, Minn. 55440
Cecllware Corp., 43-05 20th Ave., Long Island City,
Mile High Equip. Co., 545 Santo Fe Drive, Denver
80204
N.J. 07981
Scotsmon Ice Machines, Div. King-Seeley Thermos
Co., 505 Front St., Albert Leo, Minn. 56007
Vendo Co., 127 W. 10th Kansas City, Mo. 64105
St.,
404-BEVERAGES, SOFT DRINK SYRUPS
Blevins Popcorn Co., 3098 Charlotte Ave., Nashville,
Tenn. 37202
Canada Dry Corp., Syrup Div., 100 Pork Ave., N.Y.,
N.Y. 10017.
Coco-Colo Co., 310 North Ave., Atlonto, Ga. 30301
Cold Springs Products Co., P.O. Box 82, Three Rivers,
Mich. 49093
Cromore Products, Inc., 7920 Barnwell Ave., Elmhurst,
N.Y. 11373
Crush International, Inc., 2201 Moin St., Evonston. III.
60202
Dad's Root Beer Co., 2800 N. Tolmon Ave., Chicago,
III. 60618
Dr Pepper Co., P.O. Box 5086, Dallas, Tex. 75222
C. R. Frank Popcorn & Supply Co., 2219 Delmor
Blvd., St. Louis, Mo. 63103
Hollywood Amusement Co., 3750 Ookton St., Skokie,
III. 60076
Hurty-Peck & Co., 5600 W. Roymortd St., Indionopolis,
Ind. 46241
Koyline Candy Co., 1220 S. Michigan Ave., Chicogo,
III. 60605
Monley, Inc., P.O. Box 1006, Kansas City, Mo. 64101
Pepsi-Colo Co^ Purchose, NY. 10755
Royal Crown Colo Co., 1000 10th St., Columbus, Go.
31902
Seven-Up Co., 1316 Delmor St., St. Louis, Mo. 63103
Roy Smith Co., 365 Pork St., Jacksonville, Flo. 32203
405-BEVERAGES, DRY SYRUPS
Samuel Bert Mfg. Co., P.O. Box 26410, Foir Pork Station,
Dallos. Tex. 75226
Cromore Products, Inc., 7920 Bornwell Ave., Elmhurst,
N.Y. 11373
Gold Medal Products Co., 1825 Freeman Ave., Cincinnoti,
Ohio, 45214
Hollywood Amusement Co., 3750, Ookton St., Skokie,
III. 60076
406-BUTTER DISPENSERS, POPCORN
Krispy Kist Korn Machine Co., 120 S. Hoisted St.,
Chicago, III. 60606
Midland Products Co., 67 8th Ave. N.E., Minneapolis,
Minn. 55413
Stor Mfg. Co., 9325 Olive Blvd., St. Louis, Mo. 63132
Supurdisploy/Server Solas, Inc., 1109 N. Moyfoir Rd.,
Milwaukee, Wis. 53226
Web Soles, Ltd., 1816 Holf St., S.W., Washington,
D.C. 20024
407-CANDY
E. J. Broch & Sons, 4656 S. Kinzie Ave., Chicago 60644
Charms Co., 135 Bloomfield Ave., Bloomfield, NJ.
07712
D. L. Clark Co., 503 Mortindole St., Pittsburgh, Pa.
15212
Curtiss Candy Co., Div. Stondord Bronds, 3638 Broodway,
Chicago, III. 60613
Fleer Corp., 10th & Somerville Sts., Philadelphia, Pa.
delphio, Po.
lershey Choci
Po. 17033
M. J. Hollowoy & Co., 308 W. Ontario, Chicogo, 111.
60610
Koyline Condy Co., 1220 S. Michigan Ave., Chicago,
III. 60605
Mason Candies, Inc., P.O. Box 549, Mineolo, N.Y.
11501
Midland Popcorn Co., 67 8th Ave. N.E., Minneapolis,
Minn. 55413
Nabisco Candy Div., 810 Moin St., Cambridge, Moss.
02139
Nestle Co., 100 Bloomingdole Rd., White Plains, N.Y.
10605
Planters Peanuts, Div. Standard Bronds, 625 Modlson
Ave., N.Y. 10028
Quaker City Choc. & Confectionery Co. Inc., 2901
Gront Ave., Philadelphia, Po. 19114
Switzer Licorice Co., 621 N. 1st St., St. Louis, Mo. 63102
Theatre Candy Co., Inc., 400 Dinwiddle St., Pittsburgh,
Po. 15219
408-CANDY APPLE EQUIPMENT & SUPPLIES
Blevins Popcorn Co., 3098 Charlotte Ave., Nashville,
Tenn. 37202
Detroit Popcorn Co., 13438 Fenkell, Detroit, Mich.
in.
Midland Products Co. 67 8th Ave., Minneapolis,
Minn. 55413
Supurdisploy/Server Sales, Inc., 1109 N. Mowfoir Rd.,
Milwaukee, Wis. S3S6
409-CANDY FLOSS MACHINES & SUPPLIES
Somuel Bert Mfg. Co., P.O. Box 26410, Fair Pork
Station, Dallas, Texas 75226
Cretors & Co., Box 1329, Nashville, Tenn. 37202
Gold Medal Products Co., 1825 Freeman Ave., Cincinnati,
Ohio 45214
Krispy Kist Korn Mochine Co., 120 S. Hoisted, Chicogo,
III.
410-CARAMEL CORN EQUIPMENT
Cretors & Co. Box 1329, Nashville, Tenn. 37202
Detroit Popcorn Co., 13438, Fenkell, Detroit, Mich.
48227
Electrowore Corp., 5150 Angola Rd., Toledo, Ohio
43615
Krispy Kist Korn Machine Co., 120 S. Hoisted, Chicago,
111. 60606
Manley, Inc., P.O. Box 1006, Kansas City, Mo. 64141
Midland Products Co., 67 8th Ave. N.E., Minneapolis,
Minn. 55413
411-CARBONATORS
Amseco Corp., 10-32 47th Rd., Long Island City,
N.Y. IIIOI
Jet Sproy Corp., 195 Bear Wolthom, Moss.
Hill Rd.,
02154
Vendo Co., 127 W. lOfh, Konsos Clfy, Mo. 64105

Ccdor
Ave.,
1
When writing nxinufocturers or their distributors pleose mention The Modern Theatre "Buyers' Directory."
CARRY-OUT TRAYS-See 427
412-CASH DRAWERS
Cosh Drawer Co., P.O. Bo> 236, Shelbyvllle,
Ind. 46176
413-COFFEEMAKERS AND DISPENSERS
Cecilwore Corp., 43-05 20th Ave., Long Islond City,
N.Y. 11105
Coco-ColQ Co., 310 North Ave., Atlanta, Go. 30301
Cory Corp., 3200 W. Peterson Ave., Chicago, III. 60645
Nestle Co., Inc., 100 Bloonningdale Rd., White Ploins,
N.Y. 10605
Rowe Internotional Inc., 75 Troy Hills Rd., Whippony,
N.J. 07981
Stor Metal Corp., Trenton & Ann St., Philodelphia 19134
Vendo Co., 127 W. 10th, Konsas City, Mo. 64105
COFFEE VENDING MACHINES, AUTOMATIC
-See 1703
414-CONCESSION CONTRACT SERVICE
415-CONCESSiONS EQUIPMENT REPAIRS
Detroit Popcorn Co., 13438 Fenkell, Detroit, Mich.
48227
Midland Products Co., 678th Ave., Minneapolis. Mmn.
55413
Pinkston Soles & Service, 4207 Lownview, Dallas,
Tex. 75227
Supurdisplay/Server Sales, Inc., 1109 Moyfoir Rd.,
Milwaukee, Wis. 53226
416-CONCESSIONS TRAILERS
Samuel Bert Mfg. Co., P.O. Box 26410, Fair Pork
Stotion, Dollas, Tex. 75226
Electroware Corp., 5150 Angelo Kd., Toledo, Ohio
43615
Filmock Corp., 1327 S. Wobosh Chicago, 111. 60605
Motion Picture Service Corp., 125 Hyde St., San Francisco,
Calif. 94102
Supurdisplay/Server Sales, Inc., 1109 N. Mayfoir Rd.,
Milwaukee, Wis. 53226
Web Soles, Ltd., 1816 Half St. S.W. Washington, D.C.
20024
417-CUP DISPENSERS
Samuel Bert Mfg. Co., P O. Box 26410, Fair Pork
Station, Dollos, Tex. 75226
S. T. Echols, Inc., Box 612, Bismarck, Mo. 63624
Krispy Kist Korn Mochine Co., 120 S. Hoisted St.,
Chicago, III. 60606
Lily-Tulip, div. Owens-Illinois, P.O. Box 1035, Toledo,
Ohio 43601
Steel Products Co., 40 8th Ave. S.W., Cedar Rapids,
Iowa 52404
Supurdisplay/Server Sales, Inc., 1109 N. Mayfoir Rd.,
Milwaukee, Wis. 53226
Sweetheart Cup Div., Marylond Cup Corp., 10100
Reisterstown Rd., Owings Mills, Md. 21117
Vendo Co., 127 W. 10th, Kansas City, Mo. 64105
418-CUPS, PAPER
Somucl Bert Mfg. Co., P.O. Box 26410, Fair Pork
Station, Dallas, Tex. 75226
Koyline Candy Co., 1220 S. Michigan, Chicogo 60605
Lily Tulip Cup Corp., P.O. Box 1035, Toledo, Ohio
43601
Manley, Inc., P.O. Box 1006, Kansas City, Mo. 64141
Supurdisploy/Server Soles, Inc., 1109 N. Mayfoir Rd.,
Milwaukee, Wis. 53226
Sweetheart Cup Div., Maryland Cup Corp., lOlOO
Reisterstown Rd., Owings Mills, Md. 21117
Web Soles, Ltd., 1816 Half St. S.W. Washington, D.C.
20024
419-DEEP FRY EQUIPMENT (ELECTRIC)
Cecil-wore Corp., 43-05 20th Ave., Long Island City,
N.Y. 11105
General Electric Corp., Commercial Equip. Dept., 14th
& Arnold St., Chicago, III. 60411
Krispy Kist Korn Mochine Co., 120 S. Hoisted St.,
Chicogo, III. 60606
Roll-A-6rill Corp. of America, 645 1st Ave., N.Y. 10016
Star Mfg. Co., 9325 Olive Blvd., St. Louis, Mo. 63132
Super Chef Mfg. Co., 12309 Hodges St., Houston. Tex.
77045
420-DEEP FRY EQUIPMENT (GAS)
Anetsberger Bros., Inc., 180 N. Anets Dr., Norttibrook,
III. 60062
Ceeilware Corp., 43-05 20th Ave., Long Islond City,
N.Y. 11105
Krispy Kist Korn Machine Co., 120 S. Hoisted St.,
Chicago. III. 60606
Soni-Serv, 1350 Stodium Dr., Indianapolis, Ind 46202
Stor Mfg. Co.. 9325 Olive Blvd.. St. Louis. Mo. 63132
Super Chef Mfg. Co.. 12309 Hodges St.. Houston 77045
421 -DEEP FRY SUPPLIES
Blevins Popcorn Co., 3098 Charlotte Ave.. Nashville.
Tenn. 37202
Capital City Products Co., Box 569, Columbus, Ohio
43216
Roll-A-Grill Corp. of America, 645 1st Ave., N.Y., N.Y.
10016
Simonin's Sons' Inc.. Tioga & Belgrade Sts.. Philodelphia,
Po. 19134
422-DISPENSERS, MUSTARD, KETCHUP
Dripcut Storline Corp.. P.O. Box 3131, Sonta Borboro.
Calif. 93105
Star Mfg. Co.. 9325 Olive Blvd.. St. Louis. Mo.
63132
Supurdisploy/Server Soles. 1109 N. Mayfoir Rd., Milwaukee,
Wis. 53226
423-DiSPLAY CASES & COUNTERS
Butler Fixture 8. Mfg. Co., 2323 So. Lipan, Denver,
Colo. 80223
Frigid-lgloo Mfg. Corp. 498 Ncppcrhon Ave., Yonkers,
NY. 10701
Notional Equip. Corp., 2680 Youngfield St., Lakewood,
Colo. 80215
Star Metal Corp., Trenton & Ann St., Philadelphia,
Pa. 19134
Stein Woodcraft Corp., 18 Neil Court, Oceanside, N.Y.
Supurdisploy/Server Sales Inc., 1109 N. Mayfoir Rd.,
Milwaukee, Wis. 53226
424-DOUGHNUT MACHINES & SUPPLIES
Gem Mochine Co., 45 Sycamore, Woterloo. lowo 50704
Krispy Kist Korn Machine Co, 120 S. Hoisted St.,
Chicago. III. 60606
425-DRINKING STRAW DISPENSERS
Duplex Strow Dispenser Co., P.O. Box 98. Pacific
Palisades. Calif. 90272
426-FAUCETS & FOUNTAINETTES
Multiplex Co., 1400 Ferguson Ave., St. Louis. Mo.
63133
Star Mfg. Co.. 9325 Olive Blvd.. St. Louis, Mo. 63132
427-FOOD SERVICE TRAYS
Lily-Tulip, P.O. Box 1035, Toledo, Ohio 43601
Theatre Condy Co., Inc., 400 Dinwiddle St., Pittsburgh,
Pa. 15219
'inchester Carton Corp., 50 Cross St.. Winchester,
Moss. 1890
FRANKFURTER & HOT DOG EQUIPMENT-
See 433-436
428-FROZEN FOODS
Flovo-Rite Foods, Inc., 940 E. 149th St.. Bronx, N.Y.
10455 (shrimp, lobster, egg rolls)
J. R. Simplot Co., P.O. Box 1059, Caldwell, Ida. 83605
(French fries, onion rings)
429-GUM, CHEWING
Frank H. Fleer Corp., 10th & Sommerville, Philadelphia,
Po. 19141
J William Wrigley Co., 410 N. Michigan Ave., Chicago,
III. 60611
430-HAMBURGER BROILERS
Cecilwore Corp., 43-05 20th Ave., Long Island City,
N.Y. 11105
Generol Electric Corp., Commercial Equip. Dept., 14th
& Arnold St., Chicogo, III. 60411
Harvic Mfg. Corp.. 885-889 E. 149fh St.. Bronx. N.Y.
Soni-Serv 1350 Stadium Dr.. Indionopolis. Ind. 46202
Star Mfg. Co., 9325 Olive Blvd., St. Louis. Mo. 63132
Super Chef Mfg. Co.. 12309 Hodges St.. Houston,
Tex. 77045
431 -HAMBURGER GRILLS & GRIDDLES
Cecilwore Corp.. 43-05 20th Ave., Long Island City,
N.Y. 11105
Generol Electric Corp., Commercial Equip. Dept., 14
& Arnold St., Chicago, III. 60411
Harvic Mfg. Corp., 855-889 E. 149th St., Bronx. NY.
10455
Star Mfg. Co.. 9325 Olive Blvd., St. Louis, Mo. 63132
Super Chef Mfg. Co., 12309 Hodges St.. Houston 77045
Supurdisploy/Server Soles, Inc., 1109 N. Mayfoir Rd
,
Milwaukee, Wis. 53226
432-HOT CHOCOLATE DISPENSERS, MIXES,
SYRUPS
Coco-Colo Co., 310 North Ave., Atlonfo, 6a 30301
Dripcut Storline Corp., P.O. Box 3131, Santa Barbara,
Colif. 93105
Hershey Chocolate Corp., 19 E. Chocolate Ave., Hershey.
Po. 17033
Krispy Kist Korn Machine Co.. 120 S. Hoisted St.,
Chicogo, III, 60606
Nestle Co.. 100 Bloomingdole Rd., White Plains, N.Y.
10605
Star Mfg. Co.. 9325 Olive Blvd.. St Louis. Mo. 63132
Steel Products Co , 40 8th Ave Rapids, lowo
,
52404
433-HOT DOG & FRANKFURTER
EQUIPMENT & SUPPLIES
Hollywood Servcmoster Co, Division of Supurdisplay/Server
Sales, 1109 N. Mayfoir Rd., Milwoukee,
Wis. 53226
Krispy Kist Korn Mochine Co., 120 S. Hoisted St.,
Chicago, III. 60606 „..
Roll-A-6rill Corp. of America. 645 1st Ave.. NY. 10016
Star Metol Corp, Trenton & Ann Sts., Philadelphia,
Po. 19134
Supurdisploy/Server Soles, Inc.. 1109 N. Mayfoir Rd..
Milwoukee. Wis. 53226
434-HOT DOG GRILLES
Roll-A-Grill Corp. of Americo, 645 1st Ave., N.Y.,
N.Y. 10016 , . , ., iim
Star Mfg. Co., 9325 Olive Blvd.. St. Louis, Mo. 63132
435-HOT DOG ROTISSERIES
Krispy Kist Korn Machine Co., 120 S. Hoisted St..
Chicago, III. 60606
.
Star Mfg. Co.. 9325 Olive Blvd., St. Louis, Mo 63132
Supurdisplay/Server Soles, Inc., 1109 N. Mayfoir Rd.,
Milwaukee, Wis. 53226
436-HOT DOG STEAMERS
General Electric Corp., Commercial Equip. Dept., 14
« Arnold St., Chicago, III. 60411 „ , . . e.
Krispy Kist Korn Mochine Co.. 120 S. Hoisted St..
Chicogo. III. 60606 ,-,,«
Stor Mfg. Co.. 9325 Olive Blvd., St. Louis, Mo. 63132
Supurdisploy/Server Soles, Inc.. 1109 N. Moyfoir Rd.,
Milwaukee, Wis. 53226
437-ICE CREAM FREEZERS-SOFT
Soni-Serv, 1350 Stadium Dr., Indianapolis, Irid. 46202
Sweden Freezer Mfg. Co., 3401 17th Ave. W., Seattle,
Wosh. 98119 ,,„,,
Toylor Freezer. Rockton. III. 61072
438-ICE CREAM SELF-SERVICE CABINETS
Frigid Igloo Mfg. Corp.. 498 Nepperhon Ave.. Yonkers.
Rowe^lntern°ational. Inc.. 75 Troy Hills Rd.. Whippony.
Schiefe? Div.. Studeboker Corp, 801 Woshington
Ave. N.. Minneopolis. Minn. 55401
Supurdisploy/Server Soles, Inc., 1109 N. Mayfoir Rd.,
Milwaukee, Wis. 53226 jLAtnn
Vendo Co., 127 W. 10th St., Kansas City. Mo. 64105
439-ICEMAKING MACHINES
Americon Automotic Ice Machine Co..
Pork Blvd., Minneapolis. Minn. 55440
13600 Industrial
Generol Motors Corp., Frigidoire Div., 300 Toytor St.,
Mi?.°l^'i°gh E'q:rp.'co°'545 Sonto Fe Dr Denver 80204
Roll-A-Grill Corp. of Americo, 645 1st Ave., N.Y., N.Y.
Ro]s*^'emp, Inc.. 1805 S. 55th Ave.. Chicago 111. 60605
S^IJsmoTice Mochines, Div. King Seeleyjhermos Co.,
505 Front St., Albert Leo, Minn. 56007
440-ICE SHAVERS
,„ ^ ^ ^
Samuel Bert Mfg. Co., P.O. Box 26410, Foir Pork
Stotion, Dollas, Tex. 75226

.'. .,) . ,,
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FREE self-mailer coupon preceding this section is provided to bring you full information on ony advertised product.
>
.,..,-, 1220 S. Michioan Ave., Chicogo,
, 67 8th Ave , Minneopoirs,
n Specioltin Co., P.O. Box 280, Cold-
"._ .
OJbOS
ri C>, Inc. 212 Pcachtrec St,, Box 787,
b\ tt.! . 35768
446-POPCORN MACHINES
O. Y. Bortholomew Co., P.O. Box 387, VInelond, N.J.
08340
el B
tion, Dallas,
Blevins Popcorn Co., 3098 Chorlofte Ave., Noshvillo,
Tenn, 37202
Cretors & Co. Box 1329, Nostivillc, Tenn. 37202
S. T. Echols, Inc., Box 612, Bismarck, Mo. 63624
Electrowore Corp., 5150 Angolo Rd., Toledo, Ohio
43615
Gold Medol Products Co., 1825 Freeman Ave., Cincinnoti,
Ohio 45214
Krispy Kist Korn Machine Co., 120 S. Hoisted, Chicago,
III. 60606
Monley, Inc., P.O. Box 1006, Kansas City, Mo. 64141
Midlond Products Co., 67 8th Ave., Minneapolis,
Minn. 55413
Sno-Master Mfg. Co., 124 Hopkins Place, Baltimore,
Md. 21201
Star Mfg. Co., 9325 Olive Blvd., St. Louis, Mo. 63132
Word Popcorn Co, Inc., 212 Peochtree St., Box 787,
Scottsboro, Alo. 35768
447-POPCORN, RAW
American Popcorn Co., P.O. Box 178, Sioux City, Iowa
51102
Associated Popcorn Distributors, Inc., 1410 S. Akord,
Delias, Tex. 75215
O. Y. Bartholomew Co., P.O. Box 387, Vineland, N.J.
08360
Blevins Popcorn Co., 3098 Charlotte Ave., Nashville,
Tenn. 37202
Chrismon Popcorn Co., Rocket Centre, Murray, Ky.
42071
Consolidated Popcorn Co., P.O. Box 309, Scholler,
lowo 51053
Detroit Popcorn 13438 Fenkell, Detroit, Mich.
Co.,
48227
Electroware Corp., 5150 Angola Rd., Toledo, Ohio
43615
C. R, Frank Popcorn 8. Supply Co,, 2219 Delmor Blvd.,
St. Louis, Mo. 63103
Gold Medal Products Co., 1825 Freeman Ave., Cincinnoti,
Ohio 45214
Koyline Candy Co., 1220 S. Michigan Ave., Chicago,
III, 60605
Monley, Inc, P.O. Box 1006, Kansas City, Mo. 64141
Midlond Products Co., 67 8th Ave. N,E,, Minneapolis,
Minn, 55413
Notional Oats Co., Wall Lake, lowo 51466
Prunty Seed & Groin Co., 620 N. 2nd Jt., St. Louis,
Mo. 63102
Roy Smith Co,, 365 Pork St., Jacksonville, Flo. 32203
T-N-T Food Products, Inc., 804 Moss. St., Lowrence,
Kas. 66044
Victor Products Corp., 328 N. 1 8th St., Richmond, Vo.
23223
Weaver Popcorn Co., Inc., P.O. Box 395, Van Buren,
Ind. 46991
Word Popcorn Co., Inc., 212 Peochtree St., P.O. Box
787, Scottsboro, Ala. 35768
Wyandot Popcorn Co., P. O. Box 387, 135 Wyandot
Ave., Marion, Ohio 43303
448-POPCORN SACKS, BOXES & CUPS
American Popcorn Co., P.O. Box 178, Sioux City, lowo
51102
O. Y. Bartholomew Co., P.O. Box 357, Vinelond, N.J.
08360
Blevir« Popcorn Co., 3098 Chorlotte Ave., Nashville,
Tenn. 37202
Chrismon Popcorn Co., Rocket Centre, Murray, Ky.
42071
Detroit Popcorn Co., 13488 Fenkell, Detroit, Mich.
48227
Electroware Corp., 5150 Angola Rd., Toledo, Ohio
43615
C.R. Frank Popcorn & Supply Co., 2219 Delmor Blvd,,
St, Louis, Mo, 63103
Lily-Tulip Co,, P.O, Box 1035, Toledo, Ohio 43601
Monley, Inc., P.O. Box 1006, Konsas City, Mo. 64141
Prunty Seed & Groin Co., 620 N. 2nd St., St. Louis,
Mo. 63102
Supurdisploy/Server Soles, Inc., 1109 N. Moyfoir Rd.,
Milwaukee, Wis. 53226
Winchester Carton Corp., 50 Cross St., Winchester,
Mass. 01890
Word Popcorn Co., Inc., 212 Peochtree St., P.O. Drawer
787 Scottsboro, Ala. 35768
449-POPCORN SCOOPS
O.Y. Bortholomew Co , P.O. Box 387, Vineland, N.J
08360
Blevins Popcorn Co., 3098 Charlotte Ave.. Nashville.
Tenn. 37202
Chrismon Popcorn Co., Rocket Centre. Murrov. Kv.
42071
Cretors & Co., Box 1329, Nashville, Tenn. 37202
Detroit Popcorn Co., 13438 Fenkell, Detroit, Mich,
48227
Electrowore Corp., 5150 Angolo Rd.. Toledo. Ohio
43615
C R Fronk Popcorn & Supply Co, 2219 Delmor Blvd,
St Louis. Mo, 63103
Kr.spy Kist Korn Machine Co., 120 S Hoisted, Chicooo.
111. 60606
Monley, Inc., P.O. Box 1006, Konsos City, Mo. 64141
Midland Products Co., 67 8th Ave., Minneopolis,
Minn 55413
Prunty Seed & Groin Co., 620 N. 2nd St., St. Louis,
Mo. 63102
Speed Scoop, P.O. Box 40812, Son Francisco, Calif.
Winchester Carton Corp., 50 Cross St., Winchester,
Moss. 01890
Word Popcorn Co, Inc., 212 Peochtree St., Box 787,
Scottsboro, Alo. 35768
450-POPCORN SEASONING
American Popcorn Co., P.O. Box 178, Sioux City, lowo
51102
O.Y. Bortholomew Co., P.O. Box 387, Vineland, N.J.
08360
Blevins Popcorn Co., 3098 Charlotte Ave., Nashville,
Tenn. 37202
Chrismon Popcorn Co., Rocket Centre, Murray, Ky.
42071
Copitol City Products Co., Box 569, Columbus, Ohio
43216
Detroit Popcorn Co., 13488 Fenkell, Detroit, Mich,
48227
Electroware Corp., 5150 Angola Rd., Toledo, Ohio
43615
C R. Frank Popcorn & Supply Co., 2219 Delmor Blvd.,
St. Louis, Mo. 63103
Gold Medal Products Co,, 1825 Freemon Ave., Cincinnoti,
Ohio 45214
Koyline Candy Co., 1220 S. Michigan Ave., Chicogo.
Ml. 60605
Monley, Inc., P.O. Box 1006, Kansas City, Mo. 64141
Midland Products Co., 67 8th Ave. N,E,, Minneapolis,
Minn. 55413
Plonters Peanuts, Div. Standard Bronds, 625 Madison
Ave,, NY., NY. 10028
Prunfy Seed & Groin Co,, 620 N. 2nd St., St. Louis,
Mo. 63102
C. F. Simonin's Sons, IrK., Tioga & Belgrade Sti,,
Philadelphio, Po. 19134
Ray Smith Co,, 365 Pork St,, Jacksonville, Flo, 32203
Web Soles, Ltd., 181 6 Half St. S.W., Washington,
D.C, 20024
Word Popcorn Co., Inc., 212 Peochtree St., P.O. Drawer
787 Scottsboro, Ala. 35768
POPCORN VENDERS-Se« 1709
451 -POPCORN WARMERS
O.Y. Bartholomew Co., P.O. Box 387
08360
Blevins Popcorn Co., 3098 Charlotte Ave., Nashville,
Tenn. 37202
Butler Fixture & Mfg. Co., 2323 S, Lipon, Denver,
Colo. 80223
Cretors & Co,, Box 1329, Nashville. Tenn. 37202
Electroware Corp., 5150 Angolo Rd., Toledo. Ohio
43615
Gold Medal Products Co., 1825 Freeman Ave., Oncinnoti,
Ohio 45214
Hollywood Servemoster Co., Division of Supurdisploy/
Server Soles, 1109 N. Moyfoir Rd,, Milwaukee, Wis,
53226
Krispy Kist Korn Machine Co., 120 S. Hoisted, Chicogo,
m, 60606
Monley, Inc., P.O. Box 1006, Konsas City, Mo. 64141
Merco Products, Inc. 1298 Bethel Dr., Eugene, Ore.
97402
Midlond Products Co., 67 8th Ave., Minneopolis,
Minn, 55413
Stor Metal Corp., Trenton & Ann St., Philadelphio, Po.
19134
Stein Woodcraft Corp., 18 Neil Court, Oceonside, N.Y.
11572
Supurdisploy/Server Soles, Inc., 1109 N. Moyfoir Rd.,
Milwaukee, Wis. 53226
Word Popcorn Co., Inc., 212 Peochtree St,, Box 787,
Scottsboro, Alo. 35768
452-REFRIGERATORS (UNDER-COUNTER)
Frigid-Igloo Mfg. Corp, 498 Nepperhon Ave., Yonkers,
N.Y, 10701
General Electric Corp,, Commercial Equip. Dept., 1 4th
& Arnold St., Chicago, 111, 60411
Star Metol Corp. Trenton 8. Ann Sts., Philodelphio.
Pa. 19134
453-REFRIGERATORS (WALK-IN)
Bally Cose & Cooler, Inc., Bally, Pa. 19503
Glenco Refrigeration Corp., Jonney & Ann Sts., Philadelphia,
Pa. 19134
Perlick Co,, Inc, 8300 W, Good Hope Rd,, Milwaukee,
Wis, 53223
Soni-Serv, 1350 Stadium Dr., Indianapolis, Ind. 46202
UNIFAB, Inc, 15860 N. 5th Ave,, Golden, Colo.
80401
SHAKE DISPENSERS-See 442
454-SLUSH MAKERS
Gold Medal Products Co,, 1825 Freemon Ave., Cincinnati,
Ohio 45214
Krispy Kist Korn Machine Co., 120 S. Hoisted St.,
Chicago, III. 60606
Soni-Serve, 1350 Stadium Dr., Indianapolis, Ind. 46202
Stoelting Bros. Co., 714 Paine St., Kiel, Wis. 53042
Sweden Freezer Mfg. Co., 3401 17th Ave. W., Seattle,
Wash. 98119
Taylor Freezer, Rockton, III. 61072
455-SNOW CONE MACHINES
Scvnuel Bert Mfg. Co., PO. Box 26410, Foir Pork
Station, Dollos, Tex, 75226
S. T. Echols, Inc., Box 612, Bismorck, Mo. 63624
Gold Medal Produsts Co., 1825 Freeman Ave., Cir>cinnoti,
Ohio 45214
Krispy Kist Korn Machine Co., 120 S.
111. 60606
Midland Products Co., 67 8th Ave., Minneopolis.
Mmn. 55413
Sno-Master Mfg. Co., 124 Hopkins Plaeo, Baltimore,
Md. 21201
456-STEAM TABLES
Stor Metal Corp., Trenton & Ann St. Philodelphio, Po.
19134
Supurdisploy/Server Soles, Inc., 1109 N. Moyfoir Rd
Milwaukee, Wis. 53226
457-STEAM TABLES, PORTABLE
Stor Mfg. Co., 9325 Olive Blvd., St. Louis, Mo. 63132
Stor Metol Core., Trenton & Ann Sts., Phllodolphia 19134
Supurdisploy/Server Soles, Inc., 1109 N. Moyfoir Rd.,
Mllwoukee, Wis. 53226
458-WARMERS, BUN & FOOD
Blevins Popcorn Co., 3098 Charlotte Ave., Noshville,
Tenn. 37202
Cecilwore Corp., 43-05 20th Ave., Long Island City,
N,^ 105
Crodle Queen Barbecue Co., 1171 61st St., Brooklyn,
General Electric Corp., Commercial Equip. Dept., 14th
& Arnold St., Chicago, 111. 60411
Krispy Kist Korn Machine Co., 120 S. Hoisted
Chicago, 111. 60606
Notionol Equipment Corp,, 2680 Youngfield St,, Lakewood,
Colo, 80215
Roll-A-Grill Corp. of America, 645 1st Ave., N.Y. 10016
Sonl-Serve, 1 350 Stadium Dr., Indionopolis, Ind. 46202
Star Mfg. Co., 9325 Olive Blvd., St. Louis, Mo. 63132
Star Metol Corp,, Trenton & Ann Sts,, Philadelphia
Pa, 19134
Super Chef Mfg. Co., 12309 Hodges St., Houston, Tex,
Supurdisploy/Server Sales, 1109 N. Moyfoir Rd., Milwaukee,
Wis. 53226
Decorating and
Furnishings
ineiand, N J 501-BLACK LIGHT HXTURES &
Knoxville Scenic Studios, P.O. Box 1029, 1616 Moryville
Pk., Knoxville, Tenn. 37901
Notional Screen Service, 1600 Broadway, N.Y,, N,Y,
10019
Novelty Scenic Studios, Inc., 432 E. 9Ist St., N.Y.,
N.Y. 10028
Stroblite Co., inc., 29 W. 15th St. N.Y. 10011
Ultro-Violet Prod.^ Inc^ 5114 Walnut Grove Ave., Son
Gabriel, Calif. 91778
502-CONTROL ROPES, POSTS & RAILINGS
R.L. Grosh & Sons, 41 14 Sunset Blvd., Hollywood,
Calif. 90029
Lawrence Metal Prod., Inc., Prospect Ave., Lynbrook,
N.Y.
Novelty Scenic Studios, Inc., 432 E. 91 st St., N.Y.,
N.Y. 10028
503-DIRECTIONAL SIGNS, EXIT SIGNS, ETC
Copitol Stage Lighting Co., 509 W. 56th N.Y., N.Y.
10019
Drive-In Theatre Mfg. Co., 709 N. 6th St., Konsos City,
Kas. 66101
Notional Screen Service, 1600 Broodwoy, N.Y., N.Y.
I00I9
504-DRAPERIES, ACOUSTICAL
R.L. Grosh & Sons, 4114 Sunset Blvd., Hollywood,
Calif. 90029
Hoyes Seating Co., 122 Piekord Dr., Syracuse, N.Y.
13211
Knoxville Scenic Studios, P.O. Box 1029, 1616 Moryville
Pk., Knoxville, Tenn. 37901
Novelty Scenic Studios, Inc, 432 E. 9Ist St. N.Y.,
N.Y. 10028
Soundfold Inc., P.O. Box 2125, Dayton, Ohio 45429
505-DRAPERIES & CURTAINS
reot Western SI
sas City, Mo.
R.L. Grosh & Sons, 4114 Sunset Blvd., Hollywood,
Colif, 90029
Hayes Seating Co,, Inc, 122 Piekord Dr., Syracuse,
N.Y, 13211
Knoxville Scenic Studios, P.O. Box 1029, 1616 Maryvllle
Pk,, Nashville, Tenn. 37901
Monko-Fobrics Co., Inc., 11 W. 37th St., N.Y., N.Y.
10018
Novelty Scenic Studios, ln«., 432 E. 91st St., N.Y. 10028
Soundfold Inc., P.O. Box 2125, Doyton, Ohio 45429
506-DRINKING FOUNTAINS
Elkoy Mfg. Co., 2700 S. 17th Ave., Broodview, 111.
60153
General Electric Corp., Commercial Equip. Dept,, 14
8. Arnold St,, Chicago, 111. 60411
507-PAINT PRODUCTS, DECORATIVE
Drive-in Theotre Mfg. Co., 709 N. 6th St., Kansas
City, Ko». 66101
E. I. Dupont De Nemours & Co., 1007 Morket St.,
Wilmington, Del. 19898
Notional Gypsum Co., 325 Delaware, Buffolo, N.Y.
14202
Notional Lead Co., 1 1 1 Broodwoy, N.Y., N.Y. 10006
Sherwin-Willioms Co., 101 Prospect Ave. N.W., Clevelond,
Ohio 44115

6
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P
31
1
Clifton,
When writing monufacturers or their distributors please mention The Modern Theatre "Buyers' Directory."
508-WALL COVERINGS
AcoustiWall, P.O. Box 15432, Columbus, Ohio 43215
Hoyes Seoting Co., Inc., 122 Pickord Dr., Syracuse,
N.Y. 13211
Knoxville Scenic Studios, P.O. Box 1029, 1616 MaryvHle
Pk., Knoxville, Tenn. 37901
Lees Corpets, Norristown, Pa. 19401
Monko Fobrics Co., Inc., II W. 37tti St., N.Y., N.Y.
10018
Notional Floq & Disploy Co., 43 W. 21st St., N.Y.,
N.Y. 10010
Novelty Scenic Studios, Inc., 432 E. 91st St., N.Y.,
N.Y. 10028
Sourtdfold, Inc., P.O. Box 2125, Dayton, Otiio 45429
Unlroyoi, Inc., 1230 Ave. of Americas, N.Y., NY.
10020
509-WALL COVERINGS, ACOUSTICAL
Acousti-Woll, P.O. Box 15432, Columbus, Ohio 43215
Hoyes Seating Co., 122 Pickord Dr., Syracuse, N.Y.
13211
Novelty Scenic Studios, Inc., 432 E. 91st St., N.Y.,
N.Y. 10028
Soundfold, Inc., P.O. Box 2125, Dayton, Ohio 4S429
6. Floors end Carpets
601-CARPETS
hio, .
Po. 19133
Lees Carpets, Norristown, Pa. 19401
Mogee Carpet Co., 295 5th Ave., N.Y., N.Y. 10016
Mohawk Carpet Mills, 295 5th Ave., N-V. 10016
Philodelphio Corpet Co., Allegheny Ave. ot C, Phikjdelphro,
Po. 19134
Reliance Chcmicol Co., 3301 Lakeside Ave., Cleveland,
Ohio 44114
602-CLEANERS, FLOOR
American Cleaning Equip. Corp., Ill S. Route 53,
Addison, III. 60101
American-Lincoln Corp., 518 S. St. Clotr, Toledo, Ohio
43602
C.E. Berry Janitorial Service, Inc., 2018 Olive St.,
St. Louis, Mo. 63103
Brulin & Co., Inc., 2920 Mortindole Ave., Indianapolis,
Ind. 46205
C. B. Dolge Co., Ferry Lone West, Westport, Conn.
06880
Huntington Laboratories, Inc., P.O. Box 710, Huntington,
Ind. 46750
Pullmon Vacuum Cleaner Corp., 123-153 Medford St
Maiden, Moss. 02148
Rfilionce Chemical Co., 3301 Lakeside Ave., Cleveland,
Ohio 44114
Solarine Co., 4201 Puloski Hwy., Baltimore, Md. 21224
West Chemicol Products, Inc., 42-16 West St., Long
Island City, N.Y. 11101
Wyandotte Chemicols Corp., J. B. Ford Div., 1609 Biddie,
Wyandotte, Mich. 48192
603-aEANERS, RUGS & UPHOLSTERY
American Cleaning Equip. Corp., Ill S. Route 53,
Addison, III. 60101
Americon-Lincoln Corp., 518 S. St. Clair, Toledo,
Ohio 43602
Brom Chemicol Co., 245 W. Chelton Ave., Philadelphia,
Po. 19144
C E. Berry Janitorial Service, Inc., 2018 Olive St.,
St. Louis. Mo. 63103
Brulin & Co., Inc., 2920 Mortindole Ave., Indianapolis,
Ind. 46205
C. B. Dolge Co., Ferry Lone West, Westport, Conn.
06880
Huntington Loborotories, Inc., P.O. Box 710, Huntington,
Ind. 46750
Pullman Vacuum Cleaner Corp., 124 Medford St.,
Maiden, Moss. 02148
Reliance Chemicol Co , 3301 Lakeside Ave., Cleveland,
Ohio 44114
Solorine Co., 4201 Pulaski Hwy., Boltimore, Md. 21224
West Chemical Products. Inc., 42-16 West St., Long
Island City. N.Y. II 101
Wyandotte Chemical Corp., Ford 1609
J. B. Div.,
Biddic, Wyandotte, Mich. 48192
604-MATS & MATTING
American Mot Corp., 403 Pork St., Wopokoneto, Ohio
45895
Heywood-Wokefield Co., 206 S. Central St., Gardner,
Moss. 01440
Mohawk Corpet Mills, 295 5th Ave., NY., N.Y. 10016
Reliance Chemical Co., 3301 Lakeside Ave , Cleveland,
Ohio 44114
Wear Proof Mot Co. 2156 Fulton St., Chicago 60612
605-MATS, HEATED
American Mot Corp., 403 Pork St. Wopokoneto, Ohio
45895
606-RESILIENT FLOOR COVERINGS
Mogee Corpet Co., 295 5th Ave., NY., NY. 1 00 1
Uniroyal, Inc., 1230 Ave. of Americas, N.Y., N.Y.
10020
607-VACUUM QEANERS & SCRUBBERS
C.E.
St.
Berry Janitorial Service,
Louis, Mo 63103
Inc., 2018 Olive St.,
Huntington Laboratories Inc., P.O. Box 710, Huntington,
Ind. 46750
Ideal Industries, Inc., 5225 Becker PI., Sycomore, III.
60178
Notional Super Service Co., 1946 N. 13tfi St., Toledo,
Otilo 43624
Pullman Vacuum Cleaner Corp., 123-133 Medford St,
Maiden, Most. 02148
Relionce Chemical Co., 3301 Lakeside Ave., Clevelond,
Ohio 44l 14
United Floor Machine Co., 7715 S. Chlcogo Ave.,
Chicago, III. 60619
West Chemical Products, 42-16 West Long
Inc., St.,
Island City, N.Y. 11101
7. Frontage
701-BOXOFFICES
Butler Fixture Mfg. Co., 2323 So. Llpon, Denver,
Colo. 80223
Notionol Ticket Co., 1564 Broodwoy, N.Y., N.Y.
10036
Selby Industries, 3920 Congress Pkwy., West Richfield,
Ohio 44286
702-DOOR CONTROLS & QOSERS
Minnesota Fire Extinguisher Co., 2476 University
Ave., St. Poul, Minn. 551 14
Pittsburgh Plate Gloss Co., 632 Ft. Duquesne Blvd.,
Pittsburgh, Po. 15222
703-DOOR CLOSER, REPAIRS
Minnesota Fire Ex lishcr Co., 2476 Un
704-ELECTRIC EYE DOORS
705-EXIT DEVICES, PANIC DOORS
Best Universal Lock Co., Inc., P.O. Box 103, Indionopolis,
Ind. 46206
Lawrence Metal Products, Inc., 60 Prospect Ave.,
Lynbrook, N.Y. 11563
Minnesota Extinguisher 2476 University, Ave.,
Fire Co.,
St. Paul Minn. 55114
706-FRONTS, THEATRE
National Flag & Disploy Co., 43 W. 2Ist St., N.Y.,
NY. 10010
Notional Screen Service Corp., 1600 Broadway, N.Y.,
N.Y. 10019
Sign Crofters, Inc., 101 N. Ky. Ave., Evonsville, Ind.
47711
Wagner Sign Service, Inc., 3100 Hirsch St., Melrose
Pork, III. 60160
707-MARQUEES & BACKGROUND PANELS
Adier Silhouette Letter Co., 11843 W. Olympic Blvd.,
Los Angeles, Calif. 90064
Berkx. Mfg. Co., 1230 W. 253rd St., Harlx)r City, Calif.
90710
Filon, Div. Vistron Corp., 12333 S. Von Ness Ave.,
Hawthorne, Calif. 90250
Sign Products, 1319 W. 12th Place, LA., Colif. 90016
Time-O-Motic, Inc., P.O. Box 850, Danville, III. 61832
Wagner Sign Service, Inc., 3100 Hirsch St., Melrose
Pork, III. 60160
8. Lighting
801 -AISLE LIGHTS
Century Strond, Inc , 3 Entin Rood, Clifton, N.J. 07014
Drive- In Theotre Mfg. Co., 709 N. 6th St., Kansas
City, Kas. 66101
802-COLOR WHEELS 8> GELATIN SHEETS
Best Devices, Inc., 10921 Briggs Rd ,
Cleveland, Ohio
44111
Century Strand, Inc., 3 Entin Rd. Clifton, N.J. 07014
SOS. Photo Cine Optics, Inc., 40 Kero Rd., Corlstodt,
N.J. 07072
803-DIMMERS & CONTROLS
Frank Adorn Electric Co., 3650 Windsor PI., St. Louis,
Mo. 63113
Century Strand, Inc, 3 Entin Rd., Clifton, N.J. 07014
Electro Controls, Inc., 2975 S. 2nd West St., Salt Loke
City, Utah 84115
Ideol Industries, Inc., 5225 Becker Place, Sycamore,
III. 60178
SOS. Photo-Cine Option, Inc., 40 Kero Rd., Corlstodt,
N.J. 07072
Superior Electric Co., 383 Middle St., Bristol, Coon.,
06010
Time-0-Motic, Inc , O Box 850, Donville, III.
61832
Word Leonord Electric Cn
,
South St, Mount Vernon,
NY 10550
804-ELECTRIC POWER GENERATORS
Exide Power Systems Div , ESB, Inc, Rising Sun &
Adorns Aves., Philodelphio, Po. 19120
Generol Electric Co., Agency & Dists., Soles Dept.,
I River Rd., Schenectady, NY. 12305
Minnesota Fire Extinguisher Co., 2476 University Ave.,
St. Paul, Minn. 551 14
Onan Div., Onon Corp, 2515 University Ave. S.E.,
Ready Power Co., 11231 Freud Ave., Detroit, Mich.
48214
40 Kero Rd.. Corlstodt,
EMERGENCY LIGHTING, BAHERY-See 1102
805-FLASHLIGHTS 8i BAHERIES
C E, Berry Jonitonol Service, Inc, 2018 Olive St.,
St. Louis, Mo, 63103
Roy-O-Voc Div, ESB, Inc, 6414 Schrocder Rd ,
Modison,
Wis. 5371
POST LIGHTS-See 1928
806-REVOLVING LIGHTS
Federol Sign & Signal Corp., 136th i Western, Blue
Island, III. 60406
General Industriol Co., 1760 W. Montrose Ave., Chlcogo,
III. 60613
Hubbell Lighting Div. Harvey Hubbell, Inc., 1334 N.
Kestner Ave., Chicago, III. 60651
Edw. H. Wolk, 1241 S. Wobosh, Chicago,
SIGNS, DIRECTIONAL-See 1906
807-SPOTLIGHTS, FLOODLIGHTS & LENSES
Best Devices Co., Inc., I092I Briggs Rd., Clevelond,
Ohio 44111
Century Strand, Inc., 3 Entin Rd., Clifton, N.J. 07014
Christie Electric Corp., 3410 W. 67th St., Los Angeles,
Collf. 90043
Electro Controls. Inc, 2975 S. 2nd West St., Salt
Lake City, Utoh 84115
Hubbell Lighting Div., Harvey Hubbell, Inc., 1334 N.
3537, Toledo, Ohio 43608
Optical Radiation Corp., 2626 S. Peck Rd., Monrovio,
Calif. 91016
Pyle-Notionol Co., Steber Div., 1334 N. Kostner,
Chicago, III. 60651
Radiant Lamp Corp., 421 Bank Street, Hightstown,
N J. 08520
SOS. Photo Cine Optics, Inc., 40 Kero Rd., Corlstodt,
N.J. 07072
Strong Electric Corp., 87 City Pork Ave., Toledo, Ohio
43601
Sylvonio Electric Products, Inc, 100 Eudicott St.,
Donvers, Moss. 01923
Westinghouse Electric Corp., Lomp Div., 1 Westinghouse
Ploza, Bloomfield, N.J. 07003
Edw. H. Wolk, Inc., 1241 S. Wobosh, Chicago, III.
60605
808-STROBELITES
Century Strond, Inc., 3 Entin Rd ,
N.J. 07014
Sfroblite Co., Inc., 29 W. 15th St.. NY. 10011
9. Projection
901-ADAPTERS FOR CENTERING PICTURE
(Horizontally & Vertically)
165 W. 46th St., N.Y., N.Y.
902-APERTURE PLATES
Atlontic Audio- Visual Corp., 630 9th Ave., NY. 10036
Bollontyne of Omoho, Inc, 1712 Jockson St., Omoho,
Neb. 68102
Corbons, Inc., 10 Saddle Rd., Cedor Knolls, N J. 07927
Century Projector Corp., 165 W. 46th St, N.Y., N.Y.
10036
Kelmor Systems, Inc., 169 Second St., Huntington
Stotion, N.Y. 11746
LoVczzi Machine Works, 4635 W. Loke St., Chicago,
III. 60644
Notional Theatre Supply Co., 411 Sette Dr., Poromus,
N.J. 07652
North American Philips Co., Inc., I Philips Porkwoy,
Montvole, N.J. 07645
Westrex, 1136 N. Los Polmos Ave., Hollywood, Calif.
90038
Edward H. Wolk, Inc., 1241 S. Wobosh Ave., Oiicogo,
III. 60605
903-CARBONS, PROJECTION
Lee Artoe Carbon Co., 1243 Belmont St., Chicogo, III.
60657
Carbons, Inc., 10 Soddle Rd., Cedor Knolls, N.J. 07927
Internotionol Carbide Corp., 1225 Vine St., Philodelphio,
Po. 19107
Marble Co.. Inc, 209 Swift BIdg., Columbus, Go.
31901
Ringsdorff Corbon Co., P.O. Box 22, Eost McKeesport.
Po. 1S035
Star Cinemo Supply Co.. 621 W. 55th St., NY.. N.Y.
10019
Toshlbo Photo Phone Co., Ltd., 8-10 Ginzo-NishI,
Chuo-Ku, Tokyo, Jopan
nion f
Ave.,

FREE tclf-moiler coupon preceding this section is provided to bring you full informotion on ony odvertised product.
904-CARBON SAVERS
Lee ^rtc« Corboo Co., 1243 Belmont St.. Ct Rd , Cleveloryl, Otiio
lucts. P.O. Box 214291, Socromento, Calif.
ricctro Extensions. Box 388, Ronceverte, W.Vo.
• te Corp., 63 Seafaring St., Brooltlvn, N.Y.
905-CARBON WASTE CANS
Neumode Product? Corp., 720 Wtiite Plains Rd.,
Scorsdole, N.Y. 10538
Edwcrd H Welk, Inc., 1241 S. Wobasti Ave., Chicago,
111 60605
906-CNANGEOVER DEVICES
Atlantic Audio-Visual Corp., 630 9th Ave., N.Y. 10036
Bollontyne of Omaha, Inc., 1712 Jackson St., Omaho,
Neb. 68102
Century Projector Corp., 165 W. 46th St., N.Y., NY.
10036
Drive-ln Theatre Mfg. Co., 709 N. 6th St., Kansos
City, Kos. 66101
Internationol Carbide Corp., 1225 Vine St., Philadelphio,
Po. 19107
Notional Theatre Supply Co., 411 Sette Dr., Poromus,
N.J. 07652
North Americon Philips Co., Inc., 1 Philips Parkwoy,
Montvole, N.J. 07645
Toshrbo Photo Phone Co., Ltd.. 8-10 Ginza-Nishi,
Chuo-Ku, Tokyo, Jopon
Westrex, 1136 N. Los Polmos Ave., Hollywood, Calif.
90038
907-CONDENSING LENSES
Atlontic Auvio- Visual Corp., 630 9th Ave., NY. 10036
Bousch & Lomb, Inc., 72070 Bausch St., Rochester,
N.Y. 14602
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
North Americon Philips Co., Inc., 1 Philips Parkway,
Montvole, N.J. 07645
908-COOLERS, FILM TRAP
Ballantyne of Omaha, Inc., 1712 Jackson St., Omcho,
Neb, 68102
Century Proiector Corp,, 165 W. 46th St., N.Y., N.Y.
10036
International Carbide Corp., 1225 Vine St., Philadelphia,
Pa. 19107
Toshiba Photo Phone Co., Ltd., 8-10 Ginza-Nishi,
Chuo-Ku, Tokyo, Japan
909-CUE MARKERS
Neumode Products Corf
Scorsdole, N.Y. 10583
910-DEMAGNETIZATION TOOLS
911 -DOWSERS
Atlantic Audio- Visual Corp., 630 9th Ave., N.Y. 10036
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
National Theatre Supply Co., 411 Sette Dr., Paramus,
N.J. 07652
North American Philips Co., Inc., 1 Philips Parkway,
Montvole, N,J. 07645
Toshiba Photo Phone Co., Ltd., 8-10 Ginza-Nishi,
Chuo-Ku, Tokyo, Japan
912-FILM CABINETS
Goldberg Bros., 3535 Larimer St., Denver, Colo. 80205
Horwold Co., 1245 Chicago Ave., Evanston, III. 60202
Neumode Products Corp., 720 White Plains Rd.,
Scorsdole, N.Y. 10538
SOS Photo Cine Optics, Inc., 40 Kero Rd,, Corlstadt,
N.J. 07072
Toshiba Photo Phone Co., Ltd., 8-10, Ginza-Nishi,
Chuo-Ku, Tokyo, Japan
913-FILM CEMENT
Fisher Mfg. Co., 1185 Mt, Read Blvd,, Rochester, NY
14606
Horwold Co., 1245 Chicogo Ave., Evanston, III. 60202
Neumode Products Corp., 720 White Plains Rd.,
Scorsdole, N.Y. 10583
SOS Photo Cine Optics, Inc., 40 Kero Rd., Corlstadt,
N.J, 07072
Toshiba Photo Phone Co,, Ltd., 8-10, Ginzo-Nishi,
Chuo-Ku, Tokyo, Jopon
914-FILM CLEANERS & PRESERVATIVES
Electro-Chemical Products Corp,, 89 Wolnut St Montcloir,
N.J. 07042
Horwold Co., 1245 Chicago Ave., Evonston, III. 60202
(Jeumode Products Corp., 720 White Ploins Rd
Scorsdole, N.Y. 10538
SOS Photo Cine Optics, Inc., 40 Kero Rd., Corlstadt
N J 07072
91S-FILM HANDLING DEVICES
Century Projector Corp., 165 W. 46th . NY NY
10036
Christie Electric Corp., 3410 W. 67th St Aoqeles
Colif. 90060
Electro-Chemical Products Corp., 89 Walnut St., Montcloir,
N.J. 07042
Eprod, Inc , 123 W. Woodruff, Toledo, Ohio 43620
Horwold Co., 1245 Chicago Ave., Evanston, III. 60202
Notional Theatre Supply Co., 411 Sette Dr., Poromus,
N.J. 07652
Neumode Products Corp., 720 White Plains Rd.,
Scanidale, N.Y. 10538
North American Philips Co., Inc., 1 Philips Parkwoy,
Montvole, N J. 07645
SOS Photo Cine Optics, Inc., 40 Kero Rd , Corlstadt,
N.J. 07072
916-FILM MAGAZINES
Bollontyne of Omoho, Inc., 1712 Jockson St., Omoho,
Neb. 68102
Century Projector Corp., 165 W. 46th St., NY., N.Y.
10036
International Corbide Corp., 1225 Vine St., Philadelphia,
Pa. 19107
Notionol Theatre Supply Co., 411 Sette Dr., Paramus,
N J. 07652
Toshibo Photo Phone Co., Ltd., 8-10 Ginzo-Nishi,
Chuo-Ku, Tokyo, Jopon
Westrex, 1136 N. Los Polmos Ave., Hollywood, Colif.
90038
Edword H. Wolk, Inc., 1241 S. Wobosh Ave., Chicago,
III. 60605
917-FILM MEASURING MACHINES
Neumade Products Corp., 720 White Plains Rd.,
Scorsdole, N.Y. 10538
SOS Photo Cine Optics, Inc., 40 Kero Rd., Corlstadt,
N.J. 07072
918-FILM SCRAPERS
Rd.,
919-FILM SPLICERS
Griswold Mochine Works, 412 Main, Port Jefferson,
NY. 11777
Horwold Co., 1245 Chicago Ave., Evonston, III. 60202
Neumade Products Corp., 720 White Plains Rd.,
Scorsdole, N.Y. 10538
North American Philips Co., Inc., 1 Philips Porkwoy,
Montvole, N.J. 07645
SOS Photo Cine Optics, Inc., 40 Kero Rd., Corlstadt,
N.J. 07072
Toshiba Photo Phone Co., Ltd., 8-10 Ginzo-Nishi,
Chuo-Ku, Tokyo, Japan
920-FILM TRANSPORT SYSTEMS
AVS Theotre Div., 5128 Old Summer Rd., Memphis,
Tenn., 38122
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
94086
Eprod, Inc., 123 W. Woodruff, Toledo, Ohio 43620
Kelmor Systems, Inc., 169 2nd St., Huntington Stc
921-LAMPHOUSE & PORTHOLE BLOWERS
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Christie Electric Corp., 3410 W. 67th St., Los Angeles,
Colif. 90060
Drive-ln Theatre Mfg. Co., 709 N. «th St.,
Kos. 66101
Konsos City,
922-LAMPHOUSE CARBON ARC
CONVERSION
Atlontic Audio Visual Corp., 630 9th Ave., N.Y.,
N.Y. 10036
Christie Electric Corp. 3410 W. 67th St., Los Angeles,
Colif. 90060
Kneisley Electric Co., 2501-9 Logronge St., P,0. Box
3537, Toledo, Ohio 43608
923-LENSES, ANAMORPHIC
Atlontic Audio-Visual Corp., 630 9th Ave., N.Y. 10036
Bausch & Lomb, Inc., 72070 Bausch St., Rochester,
NY. 14602
Carbons, Inc., 10 Saddle Rd., Cedor Knolls, N.J. 07927
Century Precision Cine/Optics, 10661 Burbonk Blvd.,
No. Hollywood, Calif. 91601
D-150, Inc., 8831 Sunset Blvd., Hollywood, Colif.
90069
Equipo Soles Co., 915 S. Alamo, San Antonio, Tex.,
78205
Goerz Optical Co., Subsidiary of Kollmorgen Corp.,
301 Alpho Dr., Pittsburg, Po. 15238
International Carbide Corp., 1225 Vine St., Philadelphia,
Po. 19107
North American Philips Co., Inc., 1 Philips Pkwy.,
Montvole, N.J. 07645
Pictoriol Co., R. 2, Box 72, Deming, N.M. 88030
SOS Photo Cine Optics, Inc., 40 Kero Rd., Corlstadt,
N.J. 07072
Star Cinema Supply Co., 621 W. 55th St., N.Y., N.Y.
10019
Texas Theatre Supply, 915 South Alomo, Son Antonio.
Tex. 78205
Theotre Equipment Co., 1122 Industriol Dr., Matthews.
N.C, 28204
Toshibo Photo Phone Co., Ltd., 8-10 Ginza-Nishi,
Chuo-Ku, Tokyo, Japan
924-LENSES, PRIME
Atlantic Audio-Visual Corp., 630 9th Ave., N.Y. 10036
Bausch & Lomb, Inc., 72070 Bausch St., Rochester,
N.Y. 14602
Corbons Inc , 10 Saddle Rood, Cedor Knolls, N J. 07927
Century Precision Cine.'Optics, 10661 Burbonk Blvd.,
No. Hollywood, Colif,, 91601
D-150. Inc., 8831 Sunset Blvd., Hollywood, Colif., 90069
Equipo Soles Co., 915 S. Alomo, Son Antonio, Tex.
98205
Goerz Opticol Co, Subsidiory of Kollmorgen Corp.,
301 Alpho Dr., Pittsburg, Po, 15238
Intemotionol Corbide Corp., 1225 Vine St., Philadelphia,
Po. 19107
North American Philips Co., Inc., 1 Philips Pkwy,,
Montvole, N.J. 07645
Por Products Corp., 1660 18th St., Sonto Monico,
Colif. 90404
SOS Photo Cine Optics, Inc., 40 Kero Rd., Corlstadt,
N.J. 07072
Stor Cinema Supply Co., 621 W. 55th St., NY. 10019
Texas Theatre Supply, 915 South Alomo, Son Antonio,
Tex. 78205
Theatre Equipment Co., 1122 Industriol Dr., Motthews,
N,C. 28204
Toshiba Photo Phone Co., Ltd., 8-10 Ginzo-Nishi,
Chuo-Ku, Tokyo, Japan
925-LENS CLEANERS
Electro-Chemical Products Corp., 89 Walnut St., Montcloir,
N.J. 07042
Heyer-Shultz Div., Special Optics, 10 Villoge Pork Rd.,
Cedor Grove, t^.J. 07009
Edword H. Wolk, Inc., 124J S. Wobosh Ave., Chleogo,
III. 60605 ,
926-MAGAZINE SAFETY CONTROL
1 St„ New York,
927-MAINTENANCE MANUALS,
PROJECTION & SOUND
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Stortronics Electronics Corp., P.O. Box 3048, Hollywood.
Colif. 90028
Wesley Trout, Boss BIdg., Box 575, Enid, Oklo. 73701
928-MOTOR GENERATORS
General Electric Co., Agency & Distributor Soles Dept,,
Schenectady N.Y. 12305
General Precision, Inc., Kearfott Div., 12690 Elmwood
Ave., Cleveland, Ohio 44111
929-NO-REWIND SYSTEMS
Bollontyne of Omoho, Inc., 1712 Jackson St., Omoho,
Neb, 68)02
Eprod, Inc, 123 W. Woodruff, Toledo, Ohio 43620
North American Philips Co., Inc, 1 Philips Parkway,
Montvole, N,J. 07645
930-PIN PUSHERS
931 -PORTABLE PROJEaORS
Lee Artoe Corbon Co., 1243 Belmont St., Chicago. III.
60657
A.V.E. Corp., 250 W. 5th St., N.Y., N.Y. 10019
Ballantyne of Omoho, Inc., 1712 Jackson St., Omoho,
Neb. 68102
Bell_& Howell, 360 Sierra Modre Villa, Posodeno,
Calif. 91109
Century Projection Corp., 165 W. 46th St., N.Y., N.Y.
10036
North American Philips Co., Inc., 1 Phillips Pkwy.,
Montvole. N.J. 07645
SOS Photo Cine Optics, Inc., 40 Kerb Rd., Corlstodt,
N.J. 07072
Star Cinemo Supply Co., 621 W. 55th St., N.Y. 10019
Westrex, 1136 N. Los Polmos Ave., Hollywood, Calif.
90038
PORTHOLE BLOWERS-See 921
932-PROJECTION ARC LAMPS
Arcol Theatre Products, Inc., 51 -C Heisser Lone,
Farmingdole, N,Y. 11735
Lee Artoe Carbon Co., 1243 Belmont Chicago 60657
St.,
S.
•". Ashcroft Mf " "' "~ "
City, N.Y. IIIC
Christie Electric Corp., 3410 W. 67th St., Los Angeles,
Calif. 90060
Onemotogroph Internationol, Inc., 341 W. 44th St.,
N.Y., N.Y; 10036
International Carbide Corp., 1225 Vine St., Philadelphia,
Pa. 19107
Optical Radiation Corp., 2626 S. Peck Rd., Monrovia,
Calif 91016
Star Cinemo Supply Co., 621 W. 55th St., N.Y. 10019
Strong Electric Corp., 87 City Pork Ave., Toledo, Ohio
43201
Sylvonio Electric Products, Inc, 100 Eudicott St.,
Donvers, Moss. 01923
Theatre Equipment Co., 1122 Industrial Dr., Matthews,
N.C. 28204
Toshiba Photo Phone Co., Ltd., 8-10 Ginzo-Nishi,
Chuo-Ku, Tokyo, Jopon
Westinghouse Electric Corp., lomp div., 1 MocArthur
Ave., Bloomfield, N.J. 07003
933-PROJECTION LAMPS, XENON
Atlantic Audio-Visual Corp., 630 9th Ave., N.Y. 10036
Carbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927
Christie Electric Corp., 3410 W. 67th St., Los Angeles,
Calif. 90060
International Carbide Corp,, 1225 Vine St., Philodelphio.
Pa. 19107

40
I pe Artop Carbon Co., 1243 Belmo"t St .
Chicago
Inc,
Inc,
2'^01-09
1243
When writing monufacfurcrs or their distributors please mention The Modern Thcotrc "Buyers' Dii
LP Assoc. Inc., 341 N. Maple Dr., Beverly Hills,
90210 Colif. .„^^„
Macbeth Corp., 12550
P.O. Box 950, Newburgh, N.Y.
Optical Rodiotion Corp., 2626 S. Peek Rd., Monrovia,
Calif. 91016
SOS Ptioto Cine Optics, Inc., 40 Koro Rd., Corlstodt,
IM.J. 07072
$tror« Electric Corp., 87 City Park Ave., Toledo, Ohio
Tostiibo Ptioto Phone Co., Ltd., 8-10 Ginzo-Nishi,
Chuo-Ku, Tokyo. Jopan
Westinghouse Electric Corp., Lamp Div., 1 Westinghouse
Plazo, Bloomfield, N.J. 07003
934-PROJECTION MACHINES,
Umm
Atlantic Audio- Visual Corp., 630 9th Ave., N.Y. 10036
A.V.E. Corp., 250 W. 54th St., NY., NY. 10019
Bell & Howell Co., 360 Sierra Madrc Villo, Posodeno,
Calif. 91109
Carbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927
Christie Electric Corp., 3410 W. 67th St., Los Angeles,
Calif. 90060
935-PROJECTION MACHINES, 35inm
Atlantic Audio-Visual Corp, 630 9th Ave., NY. 10036
A.VE. Corp., 250 W. 54th St., N.Y., N.Y. 10019
AVS Theatre Div., 5128 Old Summer Rd., Memphis,
Tenn. 38122 „ ,
Ballantyne of Omaha, Inc., 1712 Jackson St., Omaha,
Neb. 68102
Corbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927
Century Projector Corp., 165 W. 46th St., N.Y., NY.
10036
Christie Electric Corp., 3410 W. 67th St., Los Angeles,
Calif. 90060
International Carbide Corp., 1225 Vine St., Philodelphia,
Po. 19107
Nationol Theotre Supply Co., 411 Sette Dr., Poromus,
N.J. 07652
North American Philips Co., Motion Picture Equip. Div.,
1 Philips Pkwy., Montvale, N J. 07645
S.O.S. Photo Cine Optics, Inc., 40 Kero Rd., Corlstodt,
N.J. 07072
Stor Cinema Supply Co., 621 W. 55th St., N.Y. 10019
Theatre Equipment Co., 1122 Industriol Dr.,
Matthews, N.C. 28204
Toshiba Photo Phone Co., Ltd., 8-10 Ginza-Nishi,
Chuo-Ku, Tokyo, Jopon
Westrex, 1136 N. Los Polmos Ave., Hollywood, Calif.
90038
936-PROJECTION MACHINES, 35/70inm
Atlantic Audio-Visual Corp., 630 9th Ave., N.Y. 10036
Carbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07907
Century Projector Corp., 165 W. 46th St., N.Y., NY.
10036
international Carbide Corp., 1225 Vine St., Philodelphia,
Pa. 19107
Notional Theotre Supply Co., 411 Sette Dr., Poromus,
N.J. 07652
North American Philips Co., 1 Philips Pkwy., Montvale,
N.J. 07645
Toshiba Photo Phone Co., Ltd., 8-10 Ginza-Nishi,
Chuo-Ku, Tokyo, Japan
Westrex, 1136 N. Los Polmos Ave., Hollywood, Calif.
90038
937-PROJECTION MACHINES, AUTOMATED
Atlontic Audio Visual Corp, 639 9th Ave., N.Y.,
N.Y. 10036
Ballantyne of Omaha, Inc., 1712 Jackson, Omaha,
Neb. 68102 "
Bell & Howell, 360 Sierra Modre Villa, Pasadena,
Calif. 91109
Carbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J.
07927
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
National Theatre Supply Co., 411 Sette Dr., Paramus,
N.J. 07652
North American Philips Co., 1 Philips Pkwy., Montvale,
N.J. 07645
SOS. Photo Cine Optics, Inc , Kero Rd., Corlstodt,
N.J. 07072
938-PROJECTION SYSTEMS
Atlontic Audio Visual Corp., 630 9th Ave., NY.,
N.Y. 10036
Ballantyne of Omoho, Inc., 1712 Jackson, Omaha,
Neb. 68102
Bell & Howell, 360 Sierra Madre Villa, Posedena,
Calif. 91109
Carbons, Inc., 10 Soddle Rd., Cedar Knolls, N.J. 07927
Centurv Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
D-150, Inc., 8831 Sunset Blvd., Hollywood, Calif.
90069
Kelmar Systems, Inc., 169 2nd St., Huntington Station,
NY. 11746
Notional Theatre Supply Co., 411 Sette Dr., Paramus,
N.J. 07652
North American Philips Co., 1 Philips Pkwy., Montvale,
N J. 07645
S.O.S. Photo Cine Optics, Inc., 40 Kero Rd., Corlstodt,
N.J. 07072
Startronics Electronics Corp., P.O. Box 3048, Hollywood,
Calif. 90028
939-PROJECTOR PARTS
A.V.E. Corp., 250
Bollontyne of Omaha, Inc., 1712 Jackson, Omoho,
Neb. 68102
Carbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
International Carbide Corp., 1225 Vine St., Philadelphio.
Pa. 19107
LoVezzi Mochine Works, 4635 W. Lake St., Chlcogo,
III. 60644
Star Cinemo Supply Co., 621 W. 55th St., N.Y. 10019
Theatre Equip. Co., 1122 Industrial Dr., Motthews,
N.C. 28204
Toshiba Photo Phone Co., Ltd., 8-10 Ginza-Nlshi,
Chuo-Ku, Tokyo, Japan
Westrex. 1136 N. Las Palmas Ave., Hollywood, Calif.
90038
Edward H. Wolk, Inc., 1241 S. Wabash Ave., Chicago,
III. 60605
940-PROJECTOR REPAIR SERVICE
Atlontic Audio-Visual Corp, 630 9th Ave., N.Y.,
NY. 10036
Century Projector Corp., 165 W. 46th St., N.Y., NY.
10036
Pinkston Soles 8. Service Co., 4207 Lawnview Ave,
Dollos, Tex 75227
5 S. Ph^to Cine Optics, Inc., 40 Kero Rd., Corlstodt,
N.J. 07072
941 -REAMERS
Centurv Projector Corp., 165 W. 46th St., NY., N.Y.
10036
LoVezzi Machine Works, 4635 W. Lake St., Chicago,
111. 60644
Edward H. Wolk, Inc., I24I S. Wabash Ave., Chicago;
111. 60605
942-RECTiFIER BULBS
Lee Artoe Corbon Co . 1743 Belmont St., Chicoqo 60657
nnrdos roro.. 250 Glenwood Ave., Bl'-omfield. N.J. 07003
Star Cinemo Supply Co., 621 W, 55th St., NY. 10019
fdwnrd H Wolk, Inc ,
1241 S. Wabosh Ave., Chicago,
III. 60605
943-RECTIFIER BULBS, SILICON
Lee Artoe Carbon Co.. 1243 Belmont St., Chicogo
60657
Knpitipv Flectric Co. 2501-09 Lagrange St., P.O. Box
3537, Toledo, Ohio 43608
944-REaiFIER BULBS, XENON
60657
Christie Electric Corp,, 3410 W, 67th St., Los Angeles,
Calif 90060
L. P, Assoc
, 341 N. Mople Dr,, Beverly Hills,
Ca'if, 90710
Optical Rortiation Corp,, 2626 S. Peck Rd., Monrovio,
Colif. 91016
945-RECTIFIERS, BULB TYPE
Lee Artoe Carbon Co .
Belmont St , Chicago 60657
946-RECTIFIERS, SELENIUM
Arcol Theatre Products Inc. 51 -C Heisser Lane,
FarminoHaie, N V, 11735
I pe Artoe Corbon Co., 124.3 Belmont St Chicoao 60657
C. S. Ashcraft Mfq. Co., 36-32 38th St., Long Island
City, NY. 11101
Internoti'-nai Corbide Corp., 1225 Vine St., Philadelnhio.
Po, 19107
Knelslev Electric Co . Lagronge St., P.O. Box
3537. Toledo Ohio 43608
Strono Electric Corp., 87 City Park Ave., Toledo, Ohio
43*01
Tnshlha Phr-f^ Phone Co, Ltd. 8-10 Ginza-Nishi,
Chuo-Ku, Tokyo, Jopon
947-RECTIFIERS, SILICON
Ballantyne of Omaha, Inc., 1712 Jockson St., Omoho,
Neb. 68102
Christie Electric Corp., 3410 W. 67th St., Los Angeles,
Colif, 90060
Electronic Measurements, Inc, 405 Essex Rd., Neptune,
N J. 07753
International Carbide Corp., 1225 Vine St., Philade'-
Dhio, Po, 19107
Kneislev Electric Co., 2501-09 Logrange St., P.O. Box
3537. Toledo. Ohio 43608
Stronn Electric Corp., 87 City Park Ave., Toledo, Ohio
43061
Toshiba Photo Phone Co, Ltd, 8-10 Ginzo NIshi,
Chuo-Ku. Tokyo, Japan
948-RECTIFIERS, XENON
Lee Artoe Carbon Co., 1243 Belmont St., Chicago 60657
Carbons Inc , 10 Saddle Rd , Cedar Knolls, N.J. 07927
Christie Electric Corp., 3410 W. 67th St., Loj Angeles,
Colif. 90060
Electronic Measurements, Inc., 405 Essex Rd., Neptune,
N J. 07753
Kneisley Electric Co., 2501-09 Lagrange St., P.O. Box
3537, Toledo Ohio 43608
L P. Assoc . 341 N. Maple Dr., Beverly Hills,
Calif 90210
Optical Radiation Corp., 2626 S. Peck Rd., Monrovio,
Calif. 91016
Strong Electric Corp., 87 City Pork Ave., Toledo, Ohio
43601
949-RECTIFIER CONVERSION UNITS
Lee Artoe Carbon Co., 1243 Belmont St., Chicago 60657
Christie Electric Corp., 3410 W. 67th St., Los Angel",
Calif. 90060
Electronic Measurements, Inc ,
405 Essex Rd ,
Neptune,
N.J. 07753
General Electric Co, Agency i Distributor Sales
1 Dept., River Rd., Schencctody, NY. 12305
Kneisley Electric Co., 250109 Logrange St., P.O. Box
3537, Toledo Ohio 43608
L P Assoc, Inc., 341 N. Maple Dr., Beverly Hills,
Calif. 90210
Opticol Rodiation Corp., 2626 S. Peck Rd., Monrovia,
Calif. 91016
950-REEL BANDS
Neumode Products Corp., 720 White Ploins Rd.,
Scorsdole, N.Y. 10538
951-REELEND SIGNALS
American General Supply Co., 2300 1st Ave., Seattle,
Wash. 98121
Ballantyne of Omoho, Inc., 1712 Jackson, Omoho,
Neb. 68102 ,„,
Carbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927
Century Proicctor Corp, 165 W. 46th St., N.Y., NY.
10036
Hulett Mfg. Co., 1430 Mefrimon Dr., Glendole, Colif.
91202
Kelmar Systems, Inc., 169 Second St., Huntington Stotion,
N.Y. 10746
Projection Service, 91 Franklin St., Massopequo, NY.
11701
952-REELS PROJEaiON
Carbons, Inc., 10 Saddle Rd., Cedor Knolls, N J. 07927
Goldberg Bros., 3535 Larimer St., Denver, Colo. 80205
International Carbide Corp., 1225 Vine St„ Philadelphia,
Po, 19107
Neumode Products Corp., 720 White Ploins Rd.,
Scorsdole, N.Y. 10538 ^ ^
Toshiba Photo Phone Co., Ltd., 8-10 Ginzo-Nishi,
Chuo-Ku, Tokyo, Japan
953-REELS, SUPER-SIZE FOR AUTOMATION
AVS Theatre Div., 5128 Old Summer Rd,, Memphis,
Tenn. 38122 ,„„
Corbons, Inc, 10 Saddle Rd., Cedor Knolls, N.J. 07927
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Goldberg Bros., 3535 Larimer St., Denver, Colo, 80205
954-REFLEaOR REPAIR
Hever-Shultz Div., Special Optics, 10 Vllloae Pork Rd.,
Cedor Grove, N.J. 07009
SOS Photo Cine Optics, Inc., 40 Kero Rd., Corlstodt,
N.J, 07072
955-REFLECTORS
Arcol Theatre Products. Inc., 51 -C Heissler Lone,
11735
Bauseh & Lomb, Inc., 72070 Bousch St., Rochester,
NY 14602
Carbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927
General Electric Co., Agency & Distributor Soles Dept.,
I River Rd,, Schenectady, NY. 12305
Heyer-Schultz Div., Speciol Optics, 10 Village Pork
Rd., Cedor Grove. N J. 07009
Internotionol Carbide Corp., 1225 Vine St., Philodelphio
Po 19107
Star Cinema Supply Co., 621 W. 55th St. N.Y. 10019
Strong Electric Corp., 87 City Pork Ave., Toledo, Ohio
43601
Theatre Equip. Co., 1122 Industriol Dr., Motthews,
N C 28204
Toshibo Photo Phone Co., Ltd., 8-10 Ginze-Nishi.
Chuo-Ku, Tokyo, Japan
Edward H. Wolk, Inc., 1241 S. Wabosh Ave., Chlcogo,
III. 60605
956-REFLECTORS, GLASS "COLD"
Lee Artoe Carbon Co., 1243 Belmont St., Chicogo 60657
Bousch & Lomb, Inc., 72070 Bousch St., Rochester,
Co'^l5ons!'ln°^ 10 Soddle Rd., Cedor Knolls, N J 07927
Century Projector Corp., 165 W. 46th St., NY., N.Y.
Internotionol Corbide Corp, 1225 Vine St., Philadelphia,
Po. 19107
L P Inc., Assoc, 341 N. Maple Dr., Beverly Hills,
Colif 90210
Strong Electric Corp., 87 City Pork Ave., Toledo, Ohio
957-REFLECTORS, METAL
Hever-Shultz Div., Special Optics, 10 Villoge Pork Rd,
Cedar Grove, N.J. 07009
958-REVERSE-WRAP PROJECTION ROLLERS
La Vczzi Mochine Works, 4635 W. Loke St., Chicogo,
III 60644
Centurv Projector Corp^ 165 W. 46th St., NY., N.Y.
10036
959-REWINDS, HAND
Internotionol Corbide Corp, 1225 Vine St., Philadelphia.
Po 19107 ^. ^
Magna Sync/Movlolo Corp., 5539 Rlverton Ave., North
Hollywood, Colif. 91601
Neumode Products Corp., 720 White Plains Rd.,
Scorsdole, NY. 10538
SOS Photo Cine Optics, Inc., 40 Kero Rd .
Corlstodt,
N J. 07072
Toshibo Photo Phone Co., Ltd., 8-10 Ginzo-Nishi,
Chuo-Ku, Tokyo. Japan
Edword H. Wolk, Inc., 1241 S. Wobosh Ave., Chicogo,
III.

•
ne
1515
FREE sclfmoiler coupon preceding this section is provided to bring you nformotion on ony odvertised product.
'!>S,
POWER
6lh St., Komos
ng Co., 6531 Santo Monica Blvd.,
•
90038
Co, Ltd, 8-10 Ginio-Nishi,
961 -REWIND TABLES
Br. s GMdbcig 3535 Lonmcr St., Denver, Colo. 80205
Ncumode Products Corp., 720 Wtilt* Ploliw Rd.,
Scor^dole, N.Y. 10538
,0S Fh I' Cific Optics, Inc., 40 Kero Rd., Carlstodt,
N J. 07072
962-RHEOSTATS
Gcncrol Electric Co., Agency & Distributor Sales Dept.,
1 River Rd., Schenectody, N.Y. 12305
Ncumodc Products Corp., 720 Wtiite Plains Rd., Scarsdole,
N.Y. 10583
963-SPROCKnS
Carbons, Inc , Saddle Rd., Cedar Knolls, N.J. 07927
Centur>' Projector Corp., 165 W. 46tti St., N.Y., N.Y.
10036
LoVezzi Machine Works, 4635 W. Loke St., Ctiicogo,
III. 60644
Ncumodc Products Corp., 720 White Plains Rd., Scarsdole,
NY 10583
North American Philips Co., Inc., 1 Philips Pkwy.,
Montvolc, N.J. 07645
riword H. Wolk, Inc., 1241 S. Wobosh Ave., Chicago,
III. 60605
964-SPROCKET PULLERS
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Edword H. Wolk, Inc., 1241 S. Wobosh Ave., Chieogo,
III. 60605
965-TELEVISION, Cable Theatre Equipment
North American Philips Co., Inc., 1 Philips Pkwy.,
Montvolc, N.J. 07645
966-TOOLS FOR PROJECTOR REPAIR
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
967-VOLTAGE REGULATORS &
TRANSFORMERS
Altec Loni.inq C -rp
, S. Manchester Ave., Anaheim,
Colif. 92303
General Electric Co., Agency 8. Distributor Sales
Dept., 1 River Rd., Schenectody, N.Y. 12305
Internotionol Corbide Corp., 1225 Vine St., Philadelphia,
Pa. I9I07
Superior Electric Co., 383 Middle St., Bristol, Conn.
06010
Toshiba Photo Phone Co., Ltd., 8-10 Ginza-Nishi,
Chuo-Ku, Tokyo, Japan
10. Restrooms
lOOI-QEANERS, DRAIN, TOILET & URINAL
American CIconinQ Equip. Corp., Ill Route S. 53,
III. Addison, 60101
Bruhn Co., 2930 Mortindole Ave., Indianopolis
8,
46205
C. B. Dolge Co., Ferry Lone West, Westport, Conn.
06880
Electric Eel Mfg. Co., 501 W. Leffel Lane, Springfield,
Ohio 45501
Huntington Labs., Inc., P.O. Box 710, Huntington, Ind.
46750
Hydroulic Mfg. Co., Inc., 195-22 Woddord Ave., Bridgeport,
Conn, 06610
Kinner Products Co., 13325 E. Brood St., Potaskola,
Ohio 43062
Reliance Chemical Co., 3301 Lakeside Ave., Cleveland,
Ohi(
West Chemical Products, Inc., 42-16 West St., Long
Island City, NY. 11101
Wyondotte Chemicals Corp., J. B. Ford Div., 1609
Biddle, Wyondotte. Mich. 48192
1002-GERMICIDAL LAMPS
Ultro-Violet Products, Inc., 5114 Walnut Grove Ave.,
Son Gobriel, Colif. 91778
1003-HAND DRYERS, ELEORIC
American Dryer Div., Utah-Amerlcon Corp., 1124 E.
Fronklin St., Huntington, Ind. 46750
Bnbrick Woshroom Equip., Inc., II 61 I Hart St., Hollywood,
Calif. 91605
Electric-Aire Engineering Corp., 7908 W. Grand, Elmwood
Pork, Til. 60635
Pelionce Chemical Co., 3301 Lakeside Ave., Cleveland,
Ohio 44114
1004-LAVATORIES
Eljer Plumbingwore Div., Murroy Corp. of America, 3
Gotewoy Center, Pittsburgh, Pa. 15222
1005-SANITARY NAPKIN DISPENSERS
Bobrick Washroom Equip., Inc, 1I6I1 Hart St., Hollywood,
Calif. 91605
Rclioncc Chemical Co , 3301 Lakeside Ave., CIcvelond,
Ohio 441 14
Sanltax Co., 14182 Meyers Rd., Detroit, Mich. 48227
West Chemical Products, Inc., 42-16 West St., Long
Island City, NY. 1 1 lOI
1006-SOAP DISPENSERS
Bobrick Washroom Equip., Inc, 11611 Hart St., Hollywood,
Colif. 91605
C. B. Dolge Co., Ferry Lone West, Westport, Conn.
06880
Reliance Chemical Co., 3301 Lakeside Ave., Cleveland,
Ohio 44114
West Chemical Products, Inc., 42-16 West St., Long
Island City, New York 11101
1007-TOILET FIXTURES
Eljer Plumbingwore Div., Murroy Corp. of Americo, 3
Gotewoy Center, Pittsburgh, Pa. 1S222
Reliance Chemical Co., 3301 Lakeside Ave., Clevelond,
Ohio 44114
11. Safety Devices
11 01 -CROWD CONTROL EQUIPMENT
Lawrence Metol Products, Inc , 60 Prospect Ave., Lynbrook,
NY. 11563
Novelty Scenic Studios, Inc, 432 E. 91st St., N.Y.,
N.Y. 10028
1102-EMERGENCY LIGHTING
American Dryer Div., Utah-American Corp., 1124 E.
Franklin St., Huntington, Ind. 46750
Exide Power Systems Div., ESB, Inc., Rising Sun &
Adoms Aves., Philadelphia, Pa. 19120
Generol Industrial Co., 1760 W. Montrose Ave., Chicago,
III. 60613
Hubbell Lighting Div., Harvey Hubbell, Inc., 1334 N.
Kestner Ave., Chicago, III. 60651
Onon Div., Onon Corp., 1400 73rd Ave., Minneapolis,
Minn. 55432
S.O.S. Photo Cine Optics, Inc., 40 Kero Rd., Corlstodt,
N.J. 07072
Surrette Storage Battery Co., Inc., Jefferson Ave.,
Solem, Mass. 01971
1103-FIRE ALARMS
Minnesota Fire Extinguishi
St. Poul, Minn. 55114
Norris Industries, Fire & Safety Equip. Div., P.O. Box
2750, Newark, N.J. 071 14
Red Comet, Inc., 2309 W. Main, Littleton, Colo. 80120
1104-FIRE EXTINGUISHERS
Fire Watch, Inc., 2490 University Ave., St. Paul, Minn.
55114
Minnesota Fire Extinouisher Co., 2476 University Ave.,
St. Paul, Minn. 55114
Norris Industries, Fire 8, Safety Equip. Div., P.O. Box
2750, Newark, N.J. 07114
Red Comet, Inc., 2309 W. Main, Littleton, Colo. 80120
1105-FIRE EXTINGUISHER SYSTEMS
Bodger-Powhotan, Div. Automatic Sprinkler Corp. of
America, Ronson, W. Vo. 25438
Fire Watch, Inc., 2490 University Ave., St. Paul, Minn.
55114
Minnesota Fire Extinguisher Co., 2476 University Ave.,
St. Paul, Minn. 55114
Norris Industries, Fire 8. Safety Equip. Div., P.O. Box
2750, Newark, N.J. 071 14
Red Comet, Inc., 2309 W. Main, Littleton, Colo. 80120
1106-FIREPROOF FABRICS
E. I. DuPont de Ncmour, 1007 Market St., Wilmington,
Del. 1 9898
Uniroyol, Inc., 1230 Ave. of the Americas, N.Y., N.Y
10020
1107-FIREPROOFING COMPOUNDS
E. I. DuPont de Nemours, 1007 Market St., Wilmington,
Del. 19898
Flomort Chemical Co., 746 Natoma, Son Francisco,
Calif., 94103
Toshiba Photo Phone Co., Ltd., 8-10 Ginza-Nishi,
Chuo-Ku, Tokyo, Japan
1108-FIRE RETARDANT PAINTS
Flomort Chemicol Co., 746 Notoma, Son Francisco,
Calif. 94103
Spatz Paint Industries, Inc., 1601 N. Broodwoy, St.
Louis, Mo. 63102
12. Sanitation
1201 -BRUSHES
C. E. Berrv Janitorial Service, Inc., 2018 Olive St., St.
Louis Mo. 63103
Braun Brush Co., 8833 78th St., Woodhoven, N.Y.
11421
West Chemicol Products, Inc., 42-16 West St., Long
Island, City, N.Y. 1 1 101
aEANERS, FLOOR-See 602
1202-aEANERS, GLASS & CHROME
C. E. Berry Janitorial Service, Inc. 2018 Olive St., St,
Louis, Mo. 63103
Brulln & Co., Inc., 2920 Mortindole Ave., Indianapolis,
Ind. 46205
C. B. Dolge Co., Ferry Lone West, Westport, Conn.
06880
Huntington Lobt., Inc., P.O. Box 710, Huntington, Ind.
46750
06610
Kinner Products Co., 13325 E. Brood St., Potaskola,
Ohio 43062
Reliance Chemical Co., 3301 Lakeside Ave., Cleveland,
Ohio 44114
Solcrine Co., 4201 Pulaski Hwy., Boltimore, Md. 21224
Solvit Chemicol Co., Inc., 7001 Roywood Rd., Modlson,
Wis. 53713
West Chemicol Products, Inc., 42-16 West St., Long
Island City, N.Y. 11101
1203-DEODORANTS & DISINFEQANTS
American-Lincoln Corp., 518 S. Cloir St., Toledo,
Ohio 43602
C. E. Berry Janitorial Service, Inc., 2018 Olive St., St.
Louis, Mo. 63103
Bram Chemicol Co., 245 W. Chelton Ave., Philadelphia,
Pa. 19,144
Brulin & Co., Inc., 2920 Mortindole Ave., Indianapolis,
Ind. 46205
C. B. Dolge Co., Ferry Lone West, Westport, Conn.
06880
luntinc
467S
Relionce Chemical Co., 3301 Lakeside Ave., Clevelond,
Ohio 44114
Solarine Co., 4201 Puloski Hwy., Boltimore, Md. 21224
Solvit Chemical Co., Inc., 7001 Roywood Rd., Madison,
Wis. 53713
West Chemical Products, Inc., 42-16 West St., Long
Island City, N.Y. 11101
1204-GUM REMOVERS
C. E. Berry Janitorial Service, Inc., 2018 Olive St., St.
Louis, Mo. 63103
Brulln 8. Co., 2920 Mortindole Ave., Indionopolls, Ind.
46205
Huntington Lobs., Inc., P.O. Box 710, Huntington, Ind.
46750
Solarine Co., 4201 Pulaski Hwy., Baltimore, Md. 21224
120S-INSECTICIDES & GERMiaOES
C. E. Berry Jonitorial Service, Inc., 2018 Olive St., St.
Louis, Mo. 63103
Brom Chemical Co., 245 W. Chelton Ave., Philadelphia,
Pa. 19144
Brulin 8. Co., Inc., 2920 Mortindole Ave., Indianopolis,
Ind. 46205
C. B. Dolge Co., Ferry Lone West, Westport, Conn.
06880
Huntington Lobs., Inc., P.O. Box 710, Huntington, Ind.
46750
Norfheostern Associates, Route 46, Totowa, N.J. 07512
Pic Corporotion, 28-30 Confield St., Orange, N.J. 0TO50
Relionce Chemical Co., 3301 Lakeside Ave., Clevelond,
Ohio 44114
Solvit Chemical Co., Inc., 7001 Roywood Rd., Madison,
Wis. 53713
West Chemical Products, Inc., 42-16 West St., Long
Island City, N.Y. 11101
1206-ODOR ABSORBERS
C. E. Berrv Janitorial Service, Inc., 2018 Olive St., St.
Louis, Mo. 63103
Huntington Lobs. Inc., P.O. Box 710, Huntington, Ind.
46750
Solvit Chemical Co., 7001 Roywood Rd., Madison,
Wis. 53713
1207-0UTD00R INCINERATORS
Alsto Co., 11052 Pearl Ave., Clevelond, Ohio 44136
TOILET & URINAL CLEANERS-See 1001
VACUUM CLEANERS-See 607
13. Seating
1301 -AUDITORIUM CHAIRS
American Desk Mfg., Co., P.O. Box 429, Temple, Tex.
76501
American Seating Co., 901 Broadway, N.W., Grand
Rapids, Mich. 49502
Chicago Used Choir Mart, 1320 S. Wobosh, Chicago,
III. 60605
Griggs Equipment, Inc., P.O. Box 630, Belton, Tex.
76513
Hayes Seating Co., Inc., 120 Pickord Dr., Syracuse,
NY. 13211
Heywood-Wokefield Co., 206 S. Central St. Gordner,
1440
N.W., Grond Rapids,
Internotionol Carbide Corp., 1225 Vine St., Philodelphio,
Po. 19107
Irwin Seating Co., P.O. Box 2429, Grond Rapids, Mich.
49501

Sunnyvole,
When writing manufacturers or their distributors picosc mention The Modem Theatre "Buyers' Directory."
Lone Stor Seating, P.O. Box 1734, DoUos, Tex. 75221
Manko Fobrics Co., Inc., 1 1 W. 37th St., NY., N.Y.
10018
Mossey Seating Co., 100 Taylor St., Noshville, Tenn.
37208
Kiting C
N.Y. 1120.
Tostiibo Ptioto Phone Co., Ltd., 8-10 Ginza-Nlshi,
Chuo-Ku, Tokyo, Jopon
1302-CHAIR FASTENING CEMENT &
CHAIR PATCHING CEMENT
Chicogo Used Chair Mart, 1320 S. Wobosh, Chicogo,
III. 60605
Hayes Seating Co., Inc., 122 Pickard Dr., Syracuse,
N.Y. 13211
Massey Seating Co., 100 Taylor St., Nashville, Tenn.
37208
DRIVE-IN CHAIRS, All-Weather-See 1905
1303-SEAT COVERS, SLIP-ON
Chicago Used Chair Mart, 1320 S. Wabash, Chicago,
III. 60605
Hayes Seoting Co., Inc., 122 PIckord Dr., Syracuse,
N.Y. 13211
Ideal Seating Co., 519 Ann St., Grand Rapids, Mich.
49502
Monko Fabrics Co., Inc., 11 W. 37th St., N.Y., NY.
10018
Seoting Corp. of New York, 247 Water St., Brooklyn,
NY. 11021
Service Seating Co., 1525 W. Edsel Ford Fwy., Detroit,
Mich. 48208
1304-SEAT CUSHIONS
Chicago Used Choir Mort, 1320 S. Wobash, Chicogo,
III. 60605
Hoyes Seating Co., Inc., 122 Pickard Dr., Syracuse,
N.Y. 13211
Manko Fobrics Co., Inc., 11 W. 37th St., N.Y., N.Y.
10018
Mossey Seating Co., 100 Toylor St., Noshville, Tenn
37208
Seating Corp. of NY. 247 Water St., Brooklyn, N.Y.
lllOl
Uniroyol, Inc., 1230 Ave. of the Amerrcos, New
York, NY. 10020
1305-SEAT REPAIR & MAINTENANCE
Chicago Used Choir Mart, 1320 S. Wabash, Chicago,
III. 60605
Hayes Seating Co., Inc., 122 Pickard Dr., Syracuse,
N.Y. 13211
Arthur Judge, 2100 E. Newton Ave., Milwaukee, Wis.
Monko Fabrics Co., Inc., 11 W. 37th St., N.Y., N.Y.
10018
Seoting Corp. of New York, 247 Woter St., Brooklyn,
NY. 11201
Service Seating Co., 1525 W. Edsel Ford Fwy., Detroit,
Midi. 48208
Spatz Paint Industries, Inc., 1601 N. Broadway, St.
Louis, Mo. 63102
1306 UPHOLSTERY MATERIALS
Chicago Used Chair Mart, 1320 S. Wobash, Chicogo,
III. 60605
Hoyes Seating Co., Inc., 122 Pickard Dr., Syracuse,
N.Y. 13211
Ideol Seoting Co., 519 Ann St. N.W., Grand Rapids,
Mich. 49502
Arthur Judge, 2100 E. Newton Ave., Milwaukee, Wis.
53211
Lone Star Seating Co., P.O. Box 1734, Dallos, Tex.
75221
Monko Fobrics Co., Inc., II W. 37th St., N.Y. 10018
Mosland Duroleother Co., Amber & Willord Sts., Phltodelphio,
Po. 19134
Mossey Seating Co., 100 Taylor St., Nashville, Tenn.
37208
Seoting Corp. of N.Y., 247 Water St., Brooklyn, N.Y.
11261
Uniroyol, Inc., 1230 Ave. of the Americas, New York,
N.Y. 10020
14. Sound Equipment
1401 -AMPLIFIERS & TUBES
Altec Lansing Corp., 1515 S. Monchester Ave., Anotieim,
Coht. 92303
Ballantyne of Omoho, Inc., 1712 Jackson St., Omaha,
Neb. 68102
Carbons, inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Electro Sound, Inc., 725 Kifer Rd., Sunnyvole, Calif.
94086
Eprod, Inc., 123 W. Woodruff, Toledo, Ohio 43620
Gordos Corp., 250 Glenwood Ave., Bloomfield, N.J.
07003
Kenneth R. Meodes, P.O. Box 142, LA., Calif. 90053
Notionol Theatre Supply Co., 411 Sette Dr., Poromus,
N J. 07652
North American Philips Co., Inc., 1 Philips Pkwy.,
Mcntvole, N.J. 07645
Stortronics Electronic Corp, 2111 Empire, P.O. Box
3048, Hollywood, Calif. 90028
Westrex, 1136 N. Los Polmos Ave., Hollywood, Calif.
90038
1402-AUDiTORIUM & STAGE SPEAKERS
AVS Theatre Div., 5128 Old Summer Rd., Memphis,
Tenn. 38122
Ballantyne of Omaha, Inc., 1712 Jockson St., Omaha,
Neb. 68102
Century Projector Corp., 165 W. 46th St., N.Y., NY.
10036
Electro Sound, Inc., 725 Kefer Rd., Sunnyvale, Calif.
94086
Kenneth R. Meodes, P.O. Box 142, LA., Calif. 90053
North Americon Philips Co., Inc., 1 Philips Parkway,
Montvole, N.J. 07645
Stortronics Electronics Corp., 21 1 1 Empire, P.O. Box
3048, Hollywood, Calif. 90028
Westrex, 1136 N. Los Palmas Ave., Hollywood, Calif.
90038
1403-DC EXCITER SUPPLY
AVS Theatre Div., 5128 Old Summer Rd., Memphis,
Tenn, 38122
Ballantyne of Omoha, Inc., 1712 Jackson St., Omaha
Neb. 68102
Corbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927
Century Projector Corp., 165 W. 46th St., N.Y., NY.
10036
Electro Sound, Inc., 725 Kefer Rd., Sunnyvole, Calif.
94086
Eprad, Inc., 123 W. Woodruff, Toledo, Qhio 43620
Kelmar Systems, Inc., 169 Second St., Huntington Station,
NY. 11746
Kneisley Electric Co., 2501-09 Lagrange St., P.O. Box
3537, Toledo Ohio 43608
Kenneth R. Meodes, P.O. Box 142, L.A., Colif. 90053
National Theatre Supply Co., 411 Sette Dr., Poromus,
N.J. 07652
Stortronics Electronics Corp., 2111 Empire, P.O. Box
3048, Hollywood, Calif. 90028
Westrex, 1136 N. Los Polmos Ave., Hollywood, Calif.
90038
1404-FILM SOUND DUPLICATORS
Electro Sound, Inc., 72j Kefer Rd ,
94086
Calif.
1405-INTERCOMMUNICATING SYSTEMS
Altec Lansing Coro., 1515 S. Monchcs
heim, Calif. 92303
Bollontyne of Omoho, Inc., 1727 Jocks
Neb. 68102
St., Omaha,
Kenneth R. Meodes, P.O. Box 142. I. A., Calif. 90053
Stortronics Electronics Corp., 2111 Empire, P.O. Box
3048, Hollywood, Calif. 90028
1406-LAMPS, EXCITER
Bollontyne of Omoho, Inc., 1712 Jackson, Omaha,
Neb. 68102
Carbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Macbeth Corp., P.O. Box 950, Newburgh, N.J. 12550
Kenneth R. Meodes. P.O. Box 142, L.A.. Calif. 90053
North American Philips Co., Inc., 1 Philips Pkwy.,
Montvole, N J. 07645
Star Cinemo Supply Co., 621 W. 55th St., N.Y. 10019
Westinghouse Electric Corp., Lomp Div., 1 Westinghouse
PIozo, Bloomfield, N.J. 07003
Edward H, Wolk, Inc., 1241 S. Wobosh Ave., Chicago,
III. 60605
1407-MICROPHONES
Altec Lansing Corp., 1515 S. Manchester Ave., Anaheim,
Colif., 92303
Ballantyne of Omoho, Inc., 1712 Jockson, Omoho,
Neb. 68102
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Colemon Productions, P.O. Box 752, Roleigh, N.C.
27602
Electro Sound, Inc., 725 Kefer Rd., Sunnyvale, Calif.
94086
Kenneth R. Meodes, P.O. Box 142, LA.. Calif. 90053
North Americon Philips Co., Inc., 1 Philips Pkwy.,
Montvole, N J. 07645
Stortronics Electronics Corp., 2111 Empire, P.O. Box
3048, Hollywood, Calif. 90028
1408-PHOTOELECTRIC CELLS
Bollontyne of Omoho, Inc., 1712 Jackson St., Omoho,
Neb. 68102
Carbons, Inc., 10 Soddle Rd., Cedar Knolls, N.J. 07927
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
General Electric Co., Industriol Sales Div., 1 River Rd.,
Schenectady, N.Y. 12305
Kenneth R Meodes, P O. Box 142, LA, Colif. 90053
North Americon Philips Co., Inc., Motion Picture Equip.
Div., 1 Philips Pkwy., Montvole, N.J. 07645
Stortronics Electronics Corp., 2111 Empire, P.O. Box
3048, Hollywood, Colif. 90028
Edward H. Wolk, Inc., 1241 S. Wobash Ave., Chicogo,
III. 60605
1409-PRE-AMPLIFIER WALL CABINET
Altec Lansing Corp.. 1515 S. Manchester Ave, Anoheim,
Colif. 92303
AVS Theatre Div, 5128 Old Summer Rd., Memphis,
Tenn. 38122
Ballantyne of Omat>a, Inc., 1712 Jackson St., Omaha,
Neb. 68102
Century Prelector Corp., 165 W. 46th St., N.Y., NY.
10036
Electro Sound, Inc., 725 Kefer Rd., Sunnyvale, Calif.
94086
Eprod, Inc., 123 W. Woodruff, Toledo. Ohio 43620
Kenneth R. Meodes. P.O. Box 142, LA., Colif. 90053
Notional Theatre Supply Co., 411 Sette Dr., Poromus,
N.J. 07652
North Americon Philips Co, Inc., 1 Philips Pkwy.,
Montvole, N.J. 07645
Stortronics Electronics Corp., 2111 Empire, P.O. Box
3048, Hollywood, Colif. 90028
Westrex, 1136 N. Los Polmos Ave., Hollywood, Calif.
90038
1410-PUBllC ADDRESS SYSTEMS
Altec Lonsing Corp., 1515 S. Monchester Ave ,
Anoheim,
Colif., 92303
AVS Theotre Div., 5128 Old Summer Rd., Memphis,
Tenn. 38122
Colemon Productions, P.O. Box 2752, Raleigh, N.C.
27602
Electro Sound, Inc , 725 Kefer Rd., Sunnyvale, Colif.
94086
Internotionol Carbide Corp., 1225 Vine St., Philadelphia
Po. 19107
Kenneth R, Meodes, P.O. Box 142, LA., Calif. 90053
Stortronics Electronics Corp., 2111 Empire, P.O. Box
3048, Hollywood, Colif. 90028
Toshiba Photo Phone Co., Ltd., 8-10 Ginzo-Nishi,
Chuo-Ku, Tokyo, Japan
1411-SOUND EQUIPMENT, COMPLHE
Altec Lansing Corp., 1515 S. Monchester Ave., Anoheim.
Calif. 92303
AVS Theotre Div., 5128 Old Summer Rd., Memphis,
Tenn. 38122
Ballantyne of Omoho, Inc., 1712 Jockson St., Otnoha,
Neb. 68102
Corbons, Inc., 10 Saddle Rood, Cedar Knolls, N.J.
07927
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Electro Sound, Inc., 725 Kefer Rd., Sunnyvole, Colif.
94086
Eprad, Inc., 123 W. Woodruff, Toledo, Ohio 43620
Internotionol Corbide Corp., 1225 Vine St., Philodelphio
Po. 19107
Kelmor Systems, Inc., 169 2nd St., Huntington Station,
N.Y. 11746
Kenneth R. Meodes, P.O. Box 142, LA., Calif. 90053
Notionol Theotre Supply Co., 411 Sette Dr., Poromus,
N.J. 07652
North Americon Philips Co., Inc., 1 Philips Pkwy.,
Montvole, N.J. 07645
S.O.S. Photo Cine Optics, Inc., 40 Kero Rd., Corlstodt,
N.J. 07072
Stor Cinemo Supply Co., 621 W. 55th St., N.Y., NY.
Stan '.O. Box
Theatre Equipment Co., 1122 Industrial Dr., Matthews,
N.C. 20804
Toshiba Photo Phone Co., Ltd., 8-10 Ginzo-Nishi,
Chuo-Ku, Tokyo, Jopon
Westrex, 1136 N. Los Polmos Ave., Hollywood, Calif.
90033
1412-SOUND HEADS
Bollontyne of Omoho, Inc., 1712 Jockson St., Omoho,
Neb. 68102
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Electro Sound, Inc., 725 Kefer Rd., Sunnyvole, Colif.
94086
Eprod, Inc., 1 23 W. Woodruff, Toledo, Ohio 43620
Internotionol Corbide Corp., 1225 Vine St., Philadelphia,
Po. 19107
Notional Theotre Supply Co., 411 Sette Dr., Poromus,
N.J. 07652
Star Cinema Supply Co., 621 W. 55th St., N.Y. 10019
Toshiba Photo Phone Co., Ltd., 8-10 Ginzo-Nishi,
Chuo-Ku, Tokyo, Japan
Westrex, 1136 N. Los Polmos Ave., Hollywood, Colif.
90038
1413-SOUND SERVICE CONTRAQ
AVS Thcolro Div, 5128 Old Summer Rd , Memphis,
Tenn. 38122
Coleman Productions, P.O. Box 752, Raleigh, N. C.
27602
Kenneth R. Meodes, P.O. Box 142, L.A., Colif. 90053
RCA Service Co., Cherry Hill Offices, BIdg. 204-2,
Comden, N.J. 08101
SOS Photo Cine Optics, Inc., 40 Kero Rd., Corlstodt,
N J. 07072
Stortronics Electronics Corp., P.O. Box 3048, Hollywood,
Colif. 90028
1414-SOUND TESTING EQUIPMENT
Altec Lansing Corp, 1515 S. Manchester Ave, Anoheim,
Calif 92303
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
1003«
Kenneth R. Meodes, PO Box 142. LA.. Colif. 90053
1415-STEREOPHONIC SOUND ADAPTER
SYSTEMS
AVS Theatre Div. 5128 Old Summer Rd . Memphis,
Tenn. 38122
Century Proietcor Corp., 165 W. 46th St., N.Y., N.Y.
10036
Electro Sound, Inc., 725 Kefer Rd.. Sunnyvole, Colif.
94086
Stortronics Electronics Corp., 2111 Empire, P.O. Box
3048, Hollywood, Colif. 90028
Westrex, 1136 Los Polmos Ave., Hollywood, Colif
90038
1416-STEREOPHONIC SOUND SYSTEMS
Altec Lansing Corp., 1515 S. Manchester Ave., Anoheim,
Colif. 92303
AVS Theatre Div., 5128 Old Summer Rd , Memphis,
Tenn. 38122

•
nal
5128
Cedor
'
FREE sclf-mallcr coupon preceding this section is provided to bring you full infomtotion on ony advertised product.
c o( Omobo, Inc., 1712 Jockson St., Omoho,
f,8l02
Inc., 10 Soddle Rd., Cedor Knolls, N.J. 07927
'Voiecfor Corp, 165 W. 46lh St., N.Y., N.Y.
und. Inc., 725 Kefer Rd., Sunnyvole^ Calif.
Corbide Corp., 1225 Vine St., Ptiilodella.
19)07
••' R Mcodcs, P.O. Box 142, L.A., Calif. 90053
.all noi Thcotre Supply Co., 411 Selte Dr , Poromus,
N.J. 07652
North Amcncon Philips Co.. IrK., 1 Philips Pkwy.,
Montvolc, N.J. 07645
Toshiba Photo Phone Co., Ltd., 8-10 Ginza-NlshI,
Chuo-Ku, Tokyo. Jopon
Westrex, 1136 N. Las Polmas Ave., Hollywood, Calif
90038
1417-TRANSISTOR SYSTEMS
Altec Loming Corp., 1515 S. Manchester Ave., Anoheim,
Colif. 92303
AVS Theotrc Div
, Old Summer Rd., Memphis,
Tenn. 38122
Bollontyne of Omoho, Inc., 1712 Jackson St., Omoho,
Neb. 68102
Corbons, Inc , 10 Soddle Rd
,
Knolls, N.J. 07927
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
150 Inc
Electro Sound, Inc, 725 Kefe
94086
International Corbide Corp., 1225 Vine St., Philadelphio.
Po. 19107
Kenneth R. Mcodcs, P O. Box 142, L.A., Calif. 90053
Notional Theatre Supply Co., 411 Sette Dr., Pora-
3048, Hollywood, Colif. 90028
Toshiba Photo Phone Co., Ltd., 8-10 Ginza-NlshI,
Chuo-Ku, Tokyo, Japan
Westrex, 1136 N. Los Polmas Ave., Hollywood, Colif.
15. Stage Equipment
1501 -CURTAIN CONTROLS & TRACKS
Automatic Devices Co., 2121 S. I2th, Allentown, Pa,
18103
R. L. Grosh «, Sons, 4114 Sunset Blvd., Hollywood,
Colif. 90029
Hayes Seoting Co., Inc., 122 Pickord Dr., Syrocuse,
NY. 13211
Knoxville Scenic Studios, P.O. Box 1029, 1616 Moryville
Pk., Knoxville, Tenn. 37901
Novelty Scenic Studios, 432 E. 91st St., N.Y. 10028
Toshiba Photo Phone Co., Ltd., 8-10 Ginza-Nishi,
Chuo-Ku, Tokyo, Jopon
1502-CURTAINS
Aufomot:c Devices Co., 2121 S. 12th St., Allentown
Po. 18103
R. L. Grosh & Sons, 4114 Sunset Blvd., Hollywood,
13211
Knoxville Scenic Studios, P.O. Box 1029, 1616 Moryville
Pk., Knoxville, Tenn. 37901
Novelty Scenic Studios, Inc., 432 E. 91st St., N.Y. 10028
Toshibo Photo Phone Co., Ltd., 8-10 Ginza-Nishi,
Chuo-Ku, Tokyo, Japan
1503-MASKING EQUIPMENT
Devices Co., 2121 S. I2th, Allentown, Po
'"'"liToa''^
R. L. Grosh & Sons, 4114 Sunset Blvd., Hollywood
Calif. 90029
Hayes Seating Co., Inc., 120 Pickord Dr., Syracuse,
Knoxville Scenic Studios, P.O. Box 1029, 1616 Maryville
Pk., Knoxville, Tenn. 37901
Novelty Scenic Studios, Inc., 432 E. 91st St., N.Y. 10028
Toshiba Photo Phone Co., Ltd., 8-10 Ginzo-Nishi
Chuo-Ku, Tokyo, Jopon
1S04-SCREEN BRUSHES
Broun Brush Co., 8833 78th St., Woodhoven, N.Y.
Hurley Screen Co. Inc., 26 Soroh Drive, Formingdole,
Technikote Corp., 63 Seobrino St., Brooklyn, N.Y. 11231
1505-SCREENS, INDOOR THEATRE
Hayes Seoting Co., Inc., 122 Pickord Dr. Syracuse
NY. 13211
.ye.
Hurley Screen Co., Inc., 26 Soroh Drive, Formingdole,
Knoxville Scenic Studios, P.O. Box 1029, 1616 Morvville
Pk., Knoxville, Tenn. 37901
Novelty Scenic Studios, Inc., 432 E 91st St, NY
NY. 10028
Stewart Flimscreen Corp., 1161 W. Sepulvedo Blvd
Torrance, Calif. 90502
St.
Louis,
1506-SCREEN FRAMES, Variable & Fixed
Curvature
R.L. Grcsh f. 5 n-,, 4114 Sunset Blvd., Hollywood,
Cohf. 90029
Hayes Seating Co., Inc, 122 Pickord Dr., Syrocuse,
NY. 1321
Hurley Screen Co., Inc., Soroh Dr., Formingdole,
L.I., N.Y. 1173^
Knoxville Scenic Studios, P.O. Box 1029, 1616 Moryville
Pk., Knoxville, Tenn. 37901
Nick Mulone & Son, Pittsburgh St., Cheswick, Po. 15024
Novelty Scenic Studios, Inc., 432 E. 91st St., NY.,
NY. 10028
Stewort Flimscreen Corp., 1161 W. Sepulvedo Blvd.,
Torrance, Calif. 90502
Technikote Corp., 63 Seobring St., Brooklyn, N.Y. 11231
Wolker-Americon Corp., 2665 Delmor Blvd., St. Louis,
Mo. 63103
1507-STAGE HARDWARE & RIGGING
Automotic Devices Co., 2)21 S. 12th St., Allentown,
Po. 18103
R. L. Grosh J. Sons, 4114 Sunset Blvd., Hollywood,
Colif. 90029
Knoxville Scenic Studios, P.O. Box 1029, 1616 Moryville
Pk., Knoxville, Tenn. 37901
Novelty Scenic Studios, Inc., 432 E. 91 sf St., NY..
NY. 10028
1508-STAGE SCENERY
R.L Grosh & Sons, 4114 Sunset Blvd., Hollywood,
Colif 90029
Knoxville Scenic Studios, P.O. Box 1029, 1616 Moryville
Pk., Knoxville, Tenn. 37901
Novelty Scenic Studios, Inc. 432 E. 9Ist St. NY
NY. 10028
16. Ticket Office
1601-ADMISSION CHECKER
Eprod, Inc., 123 W. Woodruff, Toledo, Ohio 43620
Notional Ticket Co., 1564 Broodwoy, N.Y. 10036
Perev Turnstiles, 101 Pork Ave., N.Y. 10017
Stroblite Co., Inc., 29 W. 15 St., N.Y. 1001
ADMISSION PRICE SIGNS-See 113
1602-AUTOMATIC TELEPHONE
ANSWERING SERVICE
DicfoDhone Co., Box G9, 120 Old Post Rd., Rye, N.Y.
10580
1603-CASH CONTROL SYSTEMS
Drive-ln Theatre Mfg. Co., 709 N. 6th St., Konsos
City, Kos. 66101
Eprod, Inc., 123 W. Woodruff Ave., Toledo, Ohio
43620
Gcnerol Reaister Corp., Div. Universol Controls Inc
271 Schilling Circle, Cockeysvllle. Md. 21030
Globe Ticket Co., 112 N. 12th St., Philodelphio 19107
Notional Ticket Co., 1564 Broodwoy, N.Y.. N.Y. 10036
NCR Company, Moin & K Sts. Doyton, Ohio 45409
Percy Turnstiles, 101 Pork Ave., N.Y., N.Y. 10017
1604-CASH DRAWERS
Globe Ticket Co., 112 N. 12th St., Philodelphio, Pa.
19107
Indiono Cosh Drower Co., P.O. Box 236, Shelbyville
Ind.. 4(

1
When writing monufacturers or fhcir distributors please mention The Modern Theatre "Buyers' Directory."
1709-POPCORN VENDERS
Electroware Corp., 5150 Angolo Rd., Toledo 43615
Kriipy Kist Kom Machine Co., 120 S. Hoisted, Chicogo,
111. 60606
Midland Products Co., 67 8th Ave., Minneapolis,
Minn. 55413
Sno-Moster Mfg. Co., 124 Hopkiru PI., Baltimore, Md.
21201
Vend-A-Box, Inc., 504 Campbell Towers, Newport, Ky.
41071
Word Popcorn Co., Inc., 212 Peachtree St., Box 787,
Scottsboro, Ala. 35768
1710-SANDWICH VENDERS
Rowe International, Inc., 75 Troy Hills Rd., Whippony,
N.J. 07981
Vendo Co., 127 W. 10th St., Kansas City, Mo. 64105
18. Miscellaneous
1809-TRAILERS
Filmock Trailer Co.. 1327 S. Wobash, Chicago 60605
H&H Productions Color Lab., 3705 N. Nebraska Ave
,
Tampa, Fla. 33603
Motion Picture Service Co., 125 Hyde St., San Froncitco,
Colif. 94102
MPA Corp., P.O. Box 52768, New Orleans 70150
Nationol Screen Service, 1600 Broadway, N.Y., N.Y.
1810-UNIFORMS
Angelico Uniform Co., 700 Rosedale Ave., St. Louis,
Mo. 63112
C.E Berry Jonitoriol Service, Inc., 2018 Olive St.,
St. Louis, Mo, 63103
Brooks Uniform Co., Inc., 740 Broadway, N.Y., N.Y.
10003
1811 -UNIFORMS-Disposable Collars,
Dickeys, etc.
Gibson Lee Inc., 95 Brnney St., Cambridge, Moss.
02142
Illinois Fireworks Co., P.O. Box 792, Donvllle, 111.
61834
Liberty Disploy Fireworks, P.O. Box 683, Donviile, III.
61832
Notionwide Fireworks, P.O. Box 1922, Soginow, Mich.
48605
Wold & Co., Inc., 208 Broodwoy, Konsoj City, Mo.
64105
1910-FLAG POLES
Ace-Hi Disploys, Inc , 206 Grondville Ave., Grond
Rapids, M.ch 49502
All Notions-Copitol Flog & Banner Co., P.O. Box 8392,
1 18 W. 5th St., Konsos City, Mo. 64105
American Playground Device Co., 1801 Jockson, P.O.
Drawer 2599, Anderson, Ind. 46011
J. E. Burke Co., P.O. Box 549, Fond du Loc, Wis. 54936
Eastern Golf Co., 2537 Boston Rd., Bronx, N.Y.
10467
Generol Playground Equip., IrK., P.O. Box 608, Kokomo,
Ind., 46901
Notional Flog & Disploy Co., 43 W. 2l5t St, N.Y.,
NY. 10010
Recreotion Equip. Co, P.O. Box 21288, Anderson,
Ind. 4601
1801 -CONSULTING & DESIGN SERVICE
Dan Aclfo Interiors, 206 Pork Ave., Winter Pork,
Fla. 32789
AV.E Corp., 250 W. 54th St, NY., NY. 10019
Bollantyne of Omaha, Inc., 1712 Jackson St., Omaha,
Neb. 68102
Butler Fixture & Mfg. Co., 2323 S. Lipon, Denver,
Colo. 80223
Century Proiector Corp., 165 W. 46th St., New York,
N.Y. 10036
Cinema "360" Corp., 2520 Melrose Dr., Cedar Falls,
Iowa 50613
D-150, Inc., 8831 Sunset Blvd., Hollywood, Calif.
90069
Drive-In Theotre Mfg. Co., 709 N. 6th St., Kansas
City, Kas. 66101
Eprod, Inc. 123 W. Woodruff, Toledo, Ohio 43620
John P. Filbert Co., Inc. 1100 Flower, Glendole, Calif.
91201
Mel C. Glatz & Associotes, 6464 W. 14th Ave., Suite
201, Lakewood, Colo. 80214
Hayes Seating Co., Inc., 122 Pickard Dr., Syracuse,
NY. 13211
Kenneth R. Meades Co., P.O. Box 142, L.A., Colif.
90053
Mini-Art Opr. Co., Inc., 1415 Moin St., Joplin, Mo.
64801
Motion Picture Design Assoc, 2526 Rosewood Ave.,
Roslyn, Pa. 19001
44286"
S.O S Photo Cine Optics, Inc., 40 Kero Rd,, Corlstodt,
N.J. 07072
Theatre Construction Co., Inc., Fairfield Drive-In
Theatre, Fairfield, III. 62837
1802-ESCALATORS
Peelle Co., 47 Stewort Ave,, Brooklyn, N.Y. 11237
1803-GIVEAWAYS, PREMIUMS, BALLOONS,
THEATRE GAMES
Eagle Rubber Co., 710 Orange St., Ashland, Ohio
44805
Globe Ticket Co., 112 N. 12th St., Philadelphia, Pa.
19107
Hollywood Amusement Co., 3750 Ookton St., Skokie,
III. 60076
Novelty Gomes Co., 1263 Prospect Ave., Brooklyn
11218
Pic Corp., 28-30 Confield St., Orange, N.J. 07050
Premium Products, 339 W. 44th St., N.Y., N.Y. 10036
Southern Balloon Co., Go. Savings Bank BIdg., Atlonta.
Go, 30303
1804-LADDERS & SCAFFOLDS, SAFETY
Dayton Safety Ladder Co., 630 Eden Pork Entrance,
Cincinnoti, Ohio 45202
Drive-In Theatre Mfg. Co., 709 N. 6th St. Kansas
City, Kas. 66101
General Industriol Co., 1760 W. Montrose Ave., Chicago,
III. 60613
Goshen Mfg. Co., P.O. Box 607, Goshen, Ind. 46526
Minnesota Fire Extinguisher Co., 2476 University Ave.,
St. Paul, Minn. 551 14
SOS Photo Cine Optics, Inc , 40 Kero Rd., Corlstodt,
N J. 07072
1805-LUBRiCANTS, PENETRATING
OILS, CORROSION INHIBITORS
Century Projector Corp,, 165 W, 46th St., New
York, N.Y. 10036
1806-ORCHIDS
Flowerj of Howoii, 670 S. Lofoyette Porx Piece, Los
Angeles, Colif., 90057
1807-SAND URNS
Lawrence Metol Products, Inc., 60 Prospect Ave.,
Lynbrook, NY. I 1563
1808-THEATRE FRANCHISES
Automated Theatres of Americo, Inc., 1345 Ave. of
Americas, NY., N.Y. 10019
Cinema "360" Corp., 2520 Melrose Dr., Cedar Falls,
Iowa 50613
Mini-Art Opr. Co., Inc, 1415 Main St., Joplin, Mo.
64801
Modulor Cinemos of America, P.O. Box 1737, Atlanta,
Go. 30301
Network Cinema Corp. (Jerry Lewis Cinemas), 551
5th Ave., N.Y., NY. 10017
Trons-Lux/lnflight, 625 Modison Ave., N.Y., N.Y.
19. Drive-ins
1901 -ADMISSION CONTROL SYSTEMS
Drive-In Theotre Mfg. Co., 709 N. 6th St., Konsos
City, Kas. 66101
Eprod, Inc., 123 W. Woodruff Ave., Toledo, Ohio
43620
Generol Register Corp., Div. Universal Controls, Inc.,
271 Schilling Circle, Cockeysville, Md. 21030
Globe Ticket Co., 112 N. 12th St., Philodelphio 19107
Gremco Electronics, Inc., P.O. Box 377, Bonner Springs,
Kansas 66102
K-Hill Signal Co., 326 W. 3rd St., Uhrichville, Ohio
44683
Notional Ticket Co., 1564 Broodwoy, N.Y. 10036
Stroblite Co., Inc., 29 W. 15th St., N.Y. 10011
Weldon Williams & Lick, P.O. Box 168, Fort Smith,
Ark. 72901
West Coast Theatre Service, 909 N.W. 19th, Portland,
Ore 97209
1902-AIR CONDITIONERS, IN-CAR
Porkaire Engineering Corp., 12400 49th, St. Petersburg,
Fla. 33732
Trone Co., 3600 Pommel Creek Rd., La Crosse, Wis.
54601
1903-BOXOFFICES
D 8, D Theatre Screens, Inc., Box 4042, Overland
Pork, Kos. 66204
Notional Ticket Co., 1564 Broadway, N.Y., N.Y.
10036
Selby Industries, Inc., 3920 Congress Pkwy., West Richfield,
Ohio 44286
David Siegel Engineers, 259 Kent St., Brookline, Mass.
02146
Theotre Construction Co.. Inc., Foirfield Drive-In
Theotre, Foirfield, III. 62837
1904-CANOPIES
D & D Theatre Screens, Inc., P.O. Box 4042, Overland
Pork, Kos. 66204
Selby Industries, 3920 Congress Pkwy., West Richfield,
Ohio 44286
Theatre Construction Co., Inc, Fairfield Drive-In Theatre,
Foirfield, III, 62837
1905-CHAIRS AND BENCHES, OUTDOOR
SEATING
American Playground Device Co., 1801 Jackson, P,0,
Drawer 2599, Anderson. Ind. 4601
American Seating Co., 901 Broadway N.W., Grand
Ropids. Mich. 49502
J.E. Burke Co., P.O. Box 549, Ford du Loc, Wis.
54936
g. Co.. _
49858
Lone Star Seating Co., P.O. Box 1734, Dallas, Tex.
75221
Miracle Eguip. Co., P.O. Box 275, Grinnell, Iowa 50112
1906-DiRECTIONAL LIGHTS, TRAFFIC
Drive-In Theotre Mfg. Co., 709 N. 6th St., Kansas
City, Kos. 66101
Eprad, Inc, 123 W. Woodruff. Toledo, Ohio 43620
Strong Electric Corp. 87 City Pork Ave., Toledo, Ohio
43601
TeloColor Lighting Co., 421 South Newlond St., Denville,
Ind. 47711
1907-EXIT CONTROLS, TRAFFIC
Drive-ln Theotre Mfg. Co., 709 N. 6th St. Konsos
City, Kos. 66101
Eprod, Inc., 123 W. Woodruff, Toledo. Ohio 43620
K-Hill Signol Co., 326 W. 3rd St., Uhrichsville, Ohio
44683
Notional Screen Service Corp., 1600 Broodwoy, NY.,
NY. I00I9
Telo-Color Lighting Co., 421 S. Newlond St., Denver,
Colo. 80226
1908-FENCES, STEEL
D i D Theatre Screens, Inc., P.O. Box 4042, Overland
Pork, Kos. 66204
Selby Industries, Inc., 3920 Congress Pkwy., West
Richfield, Ohio 44286
Theatre Con fraction Co.. Inc., Foirfield Drive-ln
Theotre Foirfield, III, 62837
1909-FIREWORKS
Atlas Fireworks, 5415 E. Century Bhrd., Lynwood, Colif.
90262
Wold & Co., Inc., 208 Broodwoy, Konsos City, Mo. 64105
FLOODLIGHTS-See 807
19n-F0GGING EQUIPMENT
C B Dolge Co., Ferry Lone West, Westport, Conn.
06880
Northeostern Associotes, Route 46, Totowa, N.J. 07512
Silver Creek Precision, Silver Creek, N.Y. 14136
Solvit Chemical Co., 7001 Roywood Rd., Modison, Wis.
53713
1912-GOLF, MINIATURE
Eastern Golf Co, 2537 Boston Rd ,
Bronx, NY. 10467
Lommo Enterprises, 305 Cherry St., Scronton, Po. 18501
Arnold Polmer Enterprises, 14 W. Mulberry Ave.,
Pleosontville, N J. 08232
1913-HEATERS-ln-Car, Electric
Drive-in Theatre Mfg. Co., 709 N. 6th St., Konsos
City, Kos. 66101 _ . ^ ^,_,
Eprod, Inc., 123 W. Woodruff Ave., Toledo, Ohio
43620
Glenn E. Koropp Co., 2539 Teslo Woy, Socromento,
Themio'lotor Corp., 1628 Victory Blvd., Glendole, Colif.
91201
1914-HEATERS-ln-Car, Gas (Flameless)
Stonford Industries, 1322 S. Wobosh, Chicogo 60605
1915-HEATER THEFT PREVENTION
Drive-ln Theatre Mfg. Co., 709 N. 6th St., Konsos
City, Kos. 66101 „ ,,,,„
Eprod Inc 123 W. Woodruff, Toledo, Ohio 43620
Glenn' E Koropp Co ,
2539 Teslo Way, Socromento,
Colif. 95825
1916-INCINERATORS 8. CARTS
Alsto Co., 11052 Pearl Ave., Cleveland, Ohio **^36
Sounty Speciolties, P.O. Box 968, G, C. Stotion, N.Y.,
N.Y. 10017
1917-JUNCTION BOXES (For In-Car
Speokers)
Lee Artoe Corbon Co., 1243 Belmont St., Chicogo 60657
Bollantyne of Omaha, Inc., 1712 Jockson St., Omoho,
Drive-In Theatre Mfg. Co., 709 N. 6th St., Koneos
Eprad^' Inc.!' 123 W. Woodruff Ave., Toledo, Ohio
Glenn E. Koropp Co., 2539 Teslo Woy, Socromento,
Mo^n°(li'y Co.^^.O. Box 21, Cuthbert, Go. 31740
Notional Theatre Supply Co., 411 Sette Dr., Paro-
ProTert'ed Sound, Inc., Box 112. PWnfield, Ind 46168
Reed Speaker Co., P O. Box 732, Edgemont Bronch,
Golden, Colo. 80401
1918-LIGHTING SYSTEMS
Christie Electric Corp., 3410 W. 67th St., Los Angelas,
Drive-'iti Theotre Mfg. Co., 709 N. 6th St., Konsos
City, Kos. 66101 , . r. .
Generol Electric Co., Agency & Distributor Soles Dept.,
1 River Rd., Schenectody, NY. 12305
Hubbell Lighting Div., Harvey Hubbell, Inc., 1334
N. Kestner Ave., Chicogo III. 60651
Telo-Color Lighting Co., 421 South Newlond St.,
Denver, Colo. 80226
1919-LinER REMOVAL EQUIPMENT
Oh.
44201
1920-MOSQUITO & INSECT REPELLENTS
C B. Dolge Co., Ferry Lone West, Westport, Conn.
06880
Eastern Golf Co., 2537 Boston Rd., Bronx, N.Y.
10467
Pic Corp., 28-30 Confield St., Oronge, N.J. 07050
Solvit Co., Chemicol 7001 Roywood Rd,, Modison, Wis,
53713
1921 -PAINT, DECORATIVE, for Drive^ns
Drive-ln Theotre Mfg, Co,, 709 N 6th St,, Konsos
City, Kos 66101
E. I. Dupont de Nemours i Co., 1007 Morfcet St.,

FREE self-nMiler coupon preceding this section is provided to bring you full infornration on ony advertised product.
101 Prospect Ave., N.W.. Cleve-
», Inc., 1601 N. Broodwoy, St.
1922-PAINT, Drive-In Screen
n i D Theatre Screens, Inc , P O. Box 4042, Overlond
Pork, Koj. 66204
l">nve-ln Theoire Mfg. Co., 709 N. 6th St., Kansas
City, Kos. 66101
Selby Industries, Inc., 3920 Congress Pkwy., West Rictitield,
Ohio 44286
r>avid Slegel Engineers, 259 Kent St., Brookllne, Moss.
02146
Spotz Point Industries, Inc., 1601 N. Broodwoy, St.
Louis, Mo. 63102
Sfeelcote Mfg. Co., 3418 Grofiot, St. Louis, Mo. 63103
Tcchnikote Corp., 63 Scobring St., Brooklyn, N.Y. 11231
Thcofrp Construction Co.. Inc, Foirficid Drive-ln
Thcotre. Foirfield, III. 62837
Tropicol Point Co., 1246 W, 70th St., Cleveland, Ohio
44102
1923-PEST & INSECT CONTROL
(Also See 1911 & 1920)
C. B. Dolgc Co., Ferry Lane West, Westport, Conn.
06880
E I. DuPont de Nemours & Co., 1007 Market St.,
Wilmington, Del. 19899
Generol Industrial Co., 1760 W. Montrose, Chicago,
III. 60613
Northeostem Associates, Route 46, Totawo, N.J. 07512
Pic Corp., 28-30 Canfield St., Oronge, N.J. 07050
Solvit Chemical Co., Inc., Roywood Rd., Madison.
Wis. 53713
1924-PICNIC TABLES
American Playground Device Co., 1801 Jackson, P.O.
Drower 2599, Andcrsin, Ind. 46011
I E. Burke Co., P.O. Box 549, Fond du Loc, Wis. 54936
General Playground Equip., Inc., P.O. Box 608, Kokomo,
Ind. 46901
Lone Star Seating Co., P.O. Box 1734, Dallas, Tex.
75221
Mirocle Equip. Co., Box 275, Grinnell, Iowa 50112
Pacific Seofing Corp., P.O. Box 1470, Son Pedro,
Colit. 90733
Trojan Ployground Equip. Mfg. Co., 1 1 2nd Ave. N.E.,
St. Cloud, Minn. 56301
1925-PLAYGROUND EQUIPMENT-
Kiddie Rides, Power Driven
Amusement Supply Co., 1791 Vine St., Salt Lake City,
Utah 84121
Chance Mfg. Co., Inc., P.O. Box 7144, Wichita, Kos.
67201
Deibler Trackless Trains, 914 Cloflin, Manhattan,
Kos 66502
King Amusement Co., Inc., P.O. Box 445, Mt. Clemens,
Mich. 48043
Mirocle Equip. Co., Box 275, Grinnell, lowo 50112
1926-PlAYGROUND EQUIPMENT-
Rider Propelled
American Playground Device Co., 1801 Jackson, P.O
Drawer 2599, Anderson, Ind. 46011
J.E. Burlce Co., P.O. Box 549, Fond du Lac Wis
54936
Goj^-Time, Inc., 204 Jonesville Rd., Litchfield, Mich.
'' "°"'' Co., P.O.
'-'^iTSI. Box 288, Concordia, Kos.
66901
Jamison Mfg. Co., 8800 S. Mettler St., Torrance, Calif.
90003
Lone Star Seating Co., P.O. Box 1734, Dallas, Tex.
Mirocle Equip. Co., Box 275, Grinnell, lowo 50112
1927-PLAYGROUND EQUIPMENT-
Slides, Swings, Teeter-Totters, etc.
American Playground Device Co., 1801 Jackson, P.O
Drawer 2599, Anderson, Ind 46011
J. E. Burke Co., P.O. Box 549. Fond du Lac, Wis. 54936
49252'"*' ^°* Jonesville Rd., Litchfield, Mich.
General Ployground Equip., Inc., P.O. Box 608, Kokomo,
Ind. 46901
"°"''' '°" ''°' ^'"' ^**' ^°'^°"'''°' "

'
Material and Equipment by TRADE NAMES
AN ALPHABETICAL DIRECTORY OF COMMODITIES POPULARLY REFERJIED TO AS "ADVERTISED BRANDS"
ABBOCOIN coin hondling equipment: Abbott Coin
Co., Counter Riverdole Ave., P.O. Box 1341, Greenwicti.
Conn. 06831
ACE reel-end alorm: Ace Electric i. Chemicol Co. Inc.
P O. Box "AC," Hoilondole, Fla. 33009
ACOUSTI-WALL ocoustically treoted wall covering;
Acousti-Wali, P.O. Box 15432, Columbus, Ohio
ACRYLIC 73 carpets: Commercial Corpet Corp., 10 W
AD-X automatic dry chemical fire extinguishers: Red
Comet, Inc. 33rd St., N.N,, N.Y. 10001
Red Comet, inc., 2309 W. Main, Littleton, Colo.
ADLERITE bockground ponels: Adier Silhouette Letter
Co., 11843 W. Olympic Blvd., Los Angeles, Collf.
90064
AIRFLO chairs: Heywood-Wokefield Co., 206 Central
St., Gordner, Moss. 01440
ANSAFONE telephone answering machines: Dietophane
Co., Box G9, Old Post Rd., Rye, N.Y. 10580
AMBASSADOR popcorn machine: Cretors & Co., Box
1329, Nashville, Tenn. 37202
AMERICA turnstile: Autotroc Equipment Co., 124
Camp 5! Suite 408, New Orleans, La. 70130
AMERICAN DRYER electric hond dryers: Americon
Dryer Div., Utoh Americon Corp., 1 124 E. Franklin
St., Huntington. Ind. 46750
AMERICAN SENTINAL vinyl link matting: Americon
Mat Corp., 403 Pork St., Wapokoneto, Ohio 45895
AMPEX theatre sound equipment: Ampex Corp., 401
Broadway, Redwood City, Colif. 94063
ANGELICA uniforms: Angelica Uniform Co., 700 Rosedole
Ave., St. Lauis, Mo. 63112
ANNIVERSARY popcorn machine: Cretors & Co., Box
1329, Nashville, Tenn. 37202
APE III automoted theatre control equipment: Drive-
In Theotre Mfg. Co., 709 N. 6th St., Kansas City,
Kos. 66101
,,„,^
APOLLO II beverage dispenser: Booth, Inc., 1725
Sondy Lake Rd., Corrollton, Tex. 75006
ARTOEMATION outomotic projection: Lee Artoe Carbon
Co., 1243 Belmont St., Chicago, III. 60657
AT series aluminum indoor screen fromes: Stewart
Filmscrecn Corp., 1161 W. Sepulveda, Torronoe,
Colif. 90502
ATLAS Hi-Back Lounge choir: Irwin Seating Co., Box
2429-B, Grond Ropids, Mich. 49501
AUDIO-MATE ]4 outomoted sync-nonsymc sounds:
AVS Theatre Div., 5128 Old Summer Rd., Memphis,
Tenn. 38122
AUTODRAPE curtoin mochlnes: Automatic Devices
Co., 2121 S. 12th St., Allentown, Pa. 18103
AUTOMATICKET ticket issuing machine: General Register
Corp., Div. Universal Controls, Inc., 271 Schilling
Circle, Cockeysville, Md. 21030
BALCOLD reflector, "cokJ": Bausch & Lomb, Inc.,
72071 Bousch St., Rochester, N.Y. 14602
BANG-O unpopped popcorn: Consolidated Popcorn Co.,
P.O. Box 309, Scholler, Iowa 51053
BAR-BQ-AAASTER borbecue machine: Sno-Majter Mfg.
Co., 124 Hopkins Place, Baltimore, Md. 21201
BEEHIVE hybrid popcorn: Blevins Popcorn Co., 3098
Charlotte Ave., Nashville, Tenn. 37202
BENOIST BERTHIOT projection lenses: Carbons, Inc.,
10 Saddle Rd., Cedar Knolls, N.J. 07927
BERT'S outomotic snow cone machines: Somuel Bert
Mfg. Co., P.O. Box 26410, Fair Park Station, Dallas,
Texas 75226
BESTEEL curtoin tracks: Automatic Devices Co., 2121
S. 12th St., Allentown, Pa. 18103
BEVELETTERS formed letters from 5" to 24" sizes:
Bevelite Mfg. Co., 17819 Figueroa St., Gordeno,
Collf. 90248
BI-POWR rectifier: Strong Electric Corp., 87 City Park
Ave., Toledo, Ohio 43601
BLAK-RAY black light fixtures: Ultra-Violet Products,
Inc., 5114 Walnut Grove Ave., San Gabriel,
Calif. 91778
BODIFORM choir: Americon Seating Co., 901 Bfoodway
N.W, Grand Rapids, Mich. 49502
BOLD VENTURE and BOLD VOYAGE commercial grode
carpets: Lees Carpets, Norristown, Po. 19401
BONDSETT commercial grade carpet: Lees Carpets,
Norristown, Pa. 19401
BRITEWAY cleaner & disinfectont: C. B. Dolge Co.,
Ferry Lane West, Westport, Conn. 06880
BUCKAROO WHIRL Miracle Equip. Co., Grinnell, lowo,
50112
BURKE-BUILT playground, sports and recreation equipment:
J. E. Burke Co., P.O. Box 549, Fond du Loc,
Wis 54936
BUTTER-CORN popcorn warmer: Monley, Inc., 1920
Wyondotte, P.O. Box 1006, Kansas City, Mo. 64141
BUTTERCUP popcorn container: Supurdisploy/Server
Soles, 1109 N. Moyfoir Rd., Milwoukee, Wis. 53226
BUTTERFINGER condy bar: Curtiss Candy Co., Div.
Stondord Brands, 3638 N. Broodway, Chicago, HI.
BUTTER-MAT and BUTTER SERVER dispenser: Supurdisploy/Scrver
Soles, 1109 N. Moyfoir Rd., Milwaukee,
W„ 53226
BUTTER-UP butter dispenser: Monley, Inc., 1920
Wyandotte, P.O. Box 1006, Kansas City, Mo. 64141
c
CALI carbon savers: Coli Products, P.O. Box 21429),
Socramento, Calif. 95821
CANDY ROCK MOUNTAIN CLIMBER: Miracle Equip
Co. Grinnell, lowo 50112
CAPCO lights: Capitol Stage Ughting Co., 509 W.
56th St., N.Y., N.Y. 10019
CAL film equipment: Skidmore Engineering Co. 6531
Santa Monico Blvd., Hollywood, Calif. 90038
CANDI MAT candi apple cooker: Supurdisploy/server
Sales, Inc., 1109 N. Moyfoir Rd., Milwaukee, Wis.
53226
CAR CHEK boxofficc cosh control systems: Eprod,
Inc. 123 W. Woodruff, Toledo, Ohio 43620
CARDINAL SPRAYERS: varieties of sprayers: Northeastern
Assoc, Rt. 46, Totowo, N.J. 07512
CARMELIZER automatic caromel corn mixer: Cretors
8. Co., Box 1329, Nashville, Tenn. 37202.
CASCADE drink dispensing equipment: Amseco Corp.
10-32 47th Rood, Long Islond City, NY. 11101
CASTLEBERRY'S barbecue, hot dog, chili, beef stew,
chili con corne: Costleberry's Food Co., 1621 15th
St., Augusta, Go. 30903
CBX in-cor speakers: Drive-in Theatre Mfg. Co., 709
N. 6th St., Kansas City, Kos. 66101
CELEBRITY hot and cold drink, condy, cigoret vender:
Rowe International, Inc., 75 Troy Hills Rd., Whippony,
N.J. 07981
CENTURY projectors: Centur/ Projector Corp., 165
W. 46th St., N.Y., N.Y. 10036
CESI Rectifiers, Cine Electronic Systems, Inc., 980
Modison Ave., N.Y., N.Y., 10021
CHANNELITE formed leHers from 17" to 31" sizes:
Bevelite Mfg. Co., 17819 Figueroa St., Gordeno,
Colif. 10248
CHERRY RED licorice candy: Switzer Licorice Co., 621
N. 1st St., St. Louis, Mo. 63102
CHOCOLATE FLAVORED BABIES candy: Henry Heide,
Inc., P.O. Box 271, Jujyfruit Lone, New Brunswick,
N.J. 08903
CHUCKLES jelly candy: Fred. W. Amend Co., Westmoreland
BIdg., Old Orchard Rd., Skokie, III. 60076
CINELUX proiection lenses: Goerz Optical Co., Subsidiory
of Kollmorgen Corp., 301 Alpho Dr., Pittsburgh,
Po. 15238
CINEMASCOPE onomorphic lenses: Bousch & Lomb,
Inc. 72071 Bousch St., Rochester, N.Y. 14602
CINEMECCANICA projectors, 35 and 35/70mm, xenon
lomphouses: Carbons, Inc., 10 Saddle Rd., Cedar
Knolls, N.J. 07927
CINEMOTION disploy service: Notionol Screen Service
Corp., 1600 Broadway, N.Y., N.Y. 10019
CINEPHOR condensers: Bausch & Lomb, Inc., 72071
Bousch St., Rochester N.Y. 14602
CINE-X35 xenon projector lomphouses: Optical Radiation
Corp., 2626 S. Peck Rd., Monrovia, Calif. 91016
CIRCLE-R in-cor heoters: Dnve-ln Theatre Mfg. Co.,
709 N. 6th St., Kansas City, Kos. 66101
CIRCLITE junction box: Drive-ln Theatre Mfg. Co.,
709 N. 6th St., Konsas City, Kos. 66101
CIRCUS TRAIN trackless miniature train: Miracle Equipment
Co., Box 275, Grinnell, lowo 50112
CITATION auditorium chairs: Irwin Seating Co., P.O.
Box 2429, Grand Rapids, Mich. 49501
COCA-COLA soft drink: Coca-Colo Co., 310 North
Ave., Atlanta, Go. 30301
COCOYL coconut oil seosoning: Roy Smith Co., 365
Pork St., Jacksonville, Fla. 32203
COLDISPLAY ice cream cabinets: Supurdisploy/Server
Sales, Inc., 1109 N. Moyfoir Rd., Milwaukee,
COLDLITE reflectors: Lee Artoe Corbon Co., 1243 Belmont
St., Chicago, 111. 60657
COLOSSEUM popcorn i drink mochine: Monley, Inc.,
PO. Box 1006, Kansas City, Mo. 64141
COMET and COMET LOUNGE BACK auditorium chairs:
Irwin Seating Co., P.O. Box 2429, Grond Rapids,
CONTIHENTAL SERIES 400, 700. 1000, 1200, 1300
theatre seats: Heywood-Wokcfield Co., 206 Central
St., Gardner, Moss. 01440
CORE-LITE proiection lamps: C. S. Ashcroft Mfg. Co.,
36-32 38th St., Long Island City, NY. lllOf
CORONARC corbons: West Coost Theatre Service, 909
N. W. 19th, Portland, Ore. 97209
CRADLE-GLO homburger rotisserie: Crodle Queen Borbecue
Corp., 1171 61st St., Brooklyn, N.Y. 11219
CRETORS popcorn, popcorn wormcrs, caramel corn,
cotton candy machines: Cretors & Co., Box 1329,
Nashville, Tenn. 37202
CRISPY peanut butter bors: Planters Peonuts, Div.
Standard Brands, 625 Madison Ave., N.Y., N.Y.
10028
CROWN projectors: Toshiba Photo Phone Co. Ltd.,
8-10 Ginzo-NishI, Chuo-Ku, Tokyo, Jopon.
CRUSH beveroges: Crush Internotionol, Inc., 2201
Mom St., Evonston, 111. 60202
CRYSTAL GAIN and CRYSTALWHITE screens: Wolker-
American Corp, 2665 Delmor Blvd., St. Louis, Mo.
63103
CURVIT-SURE curtain truck for curved screens: Automotic
Devices Co., 2121 S. 12th St., Allentown, Po
18103
DESIGNER SERIES heavy duty matched counter equipment:
Star Mfg. Co., 9325 Olive Blvd., St. Louis, Mo.
63132
DESIGN III commercial grade carpets: Lees Carpets,
Norristown, Pa. 19401
DETECT-A-LEAK leak detecting fluid: Flamort Chemical
Co., 746 Notomo, Son Fronelieo, Colif. 94103
DIAMOND corbons: Ringsdorff Corbon Co., P.O. Box
22, Eost McKeesport, Pa 15035
DIAMOND reflectors: West Coast Theatre Service, 909
N.W. 19th, Portland, Ore. 97209
DIAMOND LICORICE DROPS: Henry Heide, Inc., P.O.
Box 271, Juiyfruit Lone, New Brunswick, NJ.
08903
DIPSY DOG hot dog batter: Victor Products Corp., 328
N. 18th St, Richmond. Va. 23223
D-150 all purpose projection system: D-I50, Inc., 8831
Sunset Blvd., Hollywood, Calif. 90069
DOUBLE EAGLE projection carbons: Marble Co., Inc.,
PC Box 7893, Nashville, Tenn. 37209
DRESSUP silicon wax polish: C. B. Dolge Co., F«rry
Lone West, Westport, Conn. 06880
DRINK-0-MATIC combinotion drink dispenser & Ice
maker: Mile High Equip. Co., 545 Sonto Fe Dr.,
Denver, Colo. 80204
DRI-SYRUPS ode-type beveroge mix: Cromore Products,
Inc., 7920 Bornwell Ave., Elmhurst, N.Y. 11373
DRIZZLE CARD cor roin visor: Dri-View Mfg. Co.,
436 Baxter, Louisville, Ky. 40204
DR PEPPER and DIET DR PEPPER fountain vending
syrup: Dr Pepper Co., P.O. Box 5086, Dalkis, Texos
75222
D-SIGN chongcoble morquec letters. Sign Products,
1319 W 12th Ploce, LA., Colif. 90015
OYNA-FOG fogging equip.: Northeastern Assoc, Rt.
40, Totowo, N.J. 07512
DYNAMAT playground protective covering: Jamison
Inc., 8800 S. Mettler St., Torrance, Calif. 90003
DYNAMIC hond film rewinds: Neumode Products
Corp 720 White Plains Rd., Scorsdole, NY. 10583
DYNAJMIC SUPER sound systems: Startronics Electronics
Corp., 2111 Empire, P.O. Box 3048, Hollywood,
Calif. 90028
EARN-A-SLIDE: Mirocle Equip Co., Grinnell, Iowa,
50112
ECCO 1500 film cleaning & conditioning solution:
Elcctro-Chemicol St.,
Products Corp., 89 Walnut
Monclair, N.J. 07042
63624
ECONOMY progroms: Fepco Theotre Adv., Box 795,
Omoho, Neb. 68101 „
ELECTROMODE in-cor heaters: Climote Control Div
Singer Co., 62 Columbus St., Auburn, N.Y. 13022
EMBOSSED silver screens: Williams Screen Co., 1674
Summit Lake Blvd., Akron, Ohio 44314 , , ^
ENCORE choirs; Hcywood- Wakefield Co., 206 Central
St., Gardner, Moss. 01440
ENDLESS projection corbons: West Coost Theotre Service,
909 N.W. 19th, Portkind, Ore. 97204
ETHYLOID film cement: Fisher Mfg. Co., 1185 Mt. Read
Blvd., Rochester, N.Y. 14606
FANTA fruit drinks: Coco-Colo Co., 310 North Ave.,
Atlonto, Go. 30301
, , .,„„
FANTASY playground equipment: Jamison, Inc., 8800
S. Mettler St., Torronce, Calif. 90003
F&B CECO film editing equipment: SOS Photo Cine
Optics Inc., 40 Kcro Rd., Corlstodt, N.J. 07072
FEOI automatic projectors: Texos Theotre Supply, 915
S. Alamo, Son Antonio, Tex. 78205
FENESTEEL curtain tracks: Automatic Devices Co., 2121
S. 12th St., Allentown, Po. 18103
FEPCO printed products: Fepco Theotre Adv., Box 795,
Omoho, Neb. 68101 ,. ...
FIRE FIGHTER extinguisher; Minnesoto Fire Extinguisher,
2476 University Ave., St. Paul, Minn.
FLAMORT fire-retordont compounds and points: Flamort
Chemical Co., 746 Notomo St., Son Froncisco, Calif.
FLAV-0-NUT popcorn seasoning; Capitol City Pftxlucts
Co., Box 569, Columbus, Ohio 43216
FLAVOS shrimp, k>bster & egg rolls: Fkivo-Rite Foods,
Inc. 940 E. l49th St., Bronx, N.Y. 10455
FLEETWOOD vending machines; Fawn Soles, Inc., 8400
University Ave., Des Moines, lowo 50311
FLEX-I-TRAC curtoin tracks: Automotic Devices Co.,
2121 S. 12th St., Allentown, Po. 18103
FOL-D-LUX fold-grom herolds: Fepco Theatre Adv.,
Box 795, Omoho, Neb. 68101 , ,„„,
FREEZ-ETTE instant ice cream mix: Resco Ltd 4001
N. Lincoln Blvd., Oklohomo City, Oklo. 73105
FREEZKING soft ice creom machines, ice flake machines:
Freez-King Corp., Div. Tostec Freez Irvjustries, Inc.,
1200 N. Homon Ave., Chicago, IH. 60651
FRESCA soft drink: Coco-Colo Co., 310 North Ave.,
Atlanta, Go. 30301
FRIGIDRINK ice floke machine and drink dispeiiscr:
Frecz-Kino Corp., Div. Tostee Freez Industries, Inc.,
1200 N. Homon Ave., Chicago, III. 60651
FUN-FUL playground equipment: Generol Ployground
Equipment Inc. P.O. Box 608, Kokomo, Ind. 46901
FUNHOUSE M.roclc Equip Co, Grinnell, lowo 50112
FUNSPOT disposable cups: Swoetheort Cup Div.,
Morylond Cup Corp., 10100 Reisterstown Rd., Owings
Mills, Md. 21117
FUTURA I and II carbon ore projection lomps: Strong
Electric Co., 87 City Pork Ave., Toledo, Ohio 43601
SALA popcorn vending machines; Vend-A-Box, Inc.,
504 Campbell Towers, Newport, Ky. 41071
GB film reels and rewinds: Goldberg Bros., 3535 Lorimer
St., Driver, Colo. 80205

.
„
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NY.,
Mr.
TRADE NAME INDEX
GIANT ,;, jioiiij.
Fepco Th«alr« Adv., Box 795, Omoho,
.
.
:
'
,
GLADPATOR tiijhts: Stcona Electric Corp., 87 City
Aw .. ; cuo,
GLAMOUR COMFORT
Ohio 43601
scoti: Intcrnolionol Corbide
,. ., St.. lie Ptiilodelphio, Po. 19107
-100 Gt-ENCO jcrQtors, freezers, wormino cabinets:
on Corp., Jonrwy & Ann Sis., Philo-
.:,,' •134
GLENRAY mochine; Greer Enterprises, Inc.,
l-.v J- .1 hicoflo St., Quincy, Mich. 49082
.
GLO-TOP .^^uKlt .unction box: Eprod, Inc., 123 W.
KyQ Toledo, Ohio 43624
GOLDEN MIST popcorn scosoning; Web Soles, Ltd,
1816 Half St. S. W., Washinoton, D. C. 20024
GRIPDUST floor cleoncr: C.8. Dolge Co., Ferry Lone
West, Weslport, Conn. 06880
GUARDIAN XL refrigerators: Glenco Refrigeration
Corp., Jonney & Ann Sts., Philodelphio, Pa. 19134
H
HANDI Popcorn scoop: Cretors & Co., Box 1329,
Nashville, Tenn. 37202
HAt4DYPACK pockoqed raw popcorn, coconut oil &
salt; Electrowore Corp., 5150 Angola Rd., Toledo,
Ohio 43615
HELMCO-LACY warmers, fountoinettes and dispensers:
Stor Mfg. Co., 9325 Olive Blvd., St. Louis, Mo.
63132
HERCULES curtoin mochines: Automotic Devices Co.,
2121 S. 12th St., Allentown, Pa. I8I03
HERSHEY'S candy, hot chocolate: Hershey Chocolate
Corp., 19 E. Chocolate Ave., Hershey, Pa. 17033
HEYER-SHULTZ precision metol reflectors: Heyer-
Shultz Div., Special Optics, 10 Village Park Rd.,
Cedar Grove, N.J. 07009
HIGAIN screens: Walker-Amcricon Corp., 2665 Delmar
Blvd., St. Louis, Mo. 63103
HIGH-LIGHT screen point: Spatz Paint Industries, Inc.,
1601 N. Broadway, St. Louis, Mo. 63102
HILUX metallic screen: Technikote Corp., 63 Seobring
St., Brooklyn, N.Y. 11231
HILUX VAL and HILUX 16 anomorphic projection
lenses: Projection Optics Co., Inc., 271 llth Ave.,
East Orange, N.J. 07018
HI-POP popcorn: Manley, Inc., P.O. Box 1006, Konsas
City, Mo. 64141
HOLLYWOOD
Co., 37"
HOLT voccum cleaners ond floor machines: Pullman
Voccum Cleaner Corp., 123 Medford St., Molden,
Moss. 02148
HORTSON 16mm projectors: Corbons, Inc., 10 Saddle
Rd., Cedar Knolls, N.J. 07927
HOTPOINT fry equip.: General Electric Corp., Commerciol
Equip. Div., 14th & Arnold St., Chicago,
III. 60411
HOT SHOT in cor heaters: Eprod, Inc., 123 W. Woodruff,
Toledo, Ohio 43620
HULETT reel alarm: Hulett Mfg. Co., 1430 Merrimon
Dr., Glendale, Calif. 91202
. Konsos City, Mo. 64141
ICE-0-MATIC outomofic ice floker: Mile High Equip.
Co., 545 Santo Fe Dr., Denver, Colo. 80204
IDEAL theotre seats: Ideal Seating Co., 519 Ann St.
N. W., Grand Rapids, Mich. 49502
IMPAC speaker: Drive-ln Theatre Mfg. Co., 709 N.
6th St., Kansas City, Kos. 66101
IMPERIAL programs: Fepco Theatre Adv., Box 795,
Omaho, Neb. 68101
IMPERIAL projectors: Toshibo Photo Phone Co., Ltd.,
8-10 Ginza-Nishi, Chuo-Ku, Tokyo, Japon.
INDIANA cosh drawers: Indiana Cash Drawer Co.
P.O. Box 236, Shelbyville, Ind. 46176
INKAR heaters for drive-ins: Thermolotor Corp., 1628
Victory Blvd., Glendole, Calif. 91201
IREM xenon power supplies: Carbons Inc., 10 Saddle
Rd., Cedar Knolls, N.J. 07927
IRWIN theatre seats: Irwin Seating Co., 1480 Buchanan,
Grand Rapids, Mich. 49502
ISCO projection lenses: North American Philips Co.,
Inc., 1 Philips Pkwy., Montvole, N.J. 07645
JACKSON'S automatic reel-end signols: American Generol
Supply Co., 2300 Ist Ave., Seattle, Wash. 98121
JAMES RIVER barbecued rneots: Smithfield Ham 8.
Products Co., P.O. Box 507, Smithfield, Vo. 23430
JAMISON ployground equip.; Jamison, Inc., 8800 S
Mettler St., Torrance, Calif. 90003
JEFRONA film cement: Ace Electric & Chemical Co.,
Inc., P.O. Box "AC," Hallondole Flo. 33009
JERRY LEWIS CINEMAS theatre franchises: Network
Cinema Corp., 551 5fh Ave
, N.Y. 10017
JET drink dispenser: Jet Spray Corp., 195 Bear Hill
Rd., Woltham, Mass. 021 S4
JET STAR playground swinq- Mirocle Equipment Co.,
Box 275. Grinnell, Iowa 5Cil2
JET WHITE special coated white -.creen: Technikote
Coro., 63 Seobring St., Brooklyn, N.Y. 11231
JEWEL popcorn machine: Mon!'.,, Inc. 1920 Wyandotte,
P.O. Box 1006, Kansas Ci;
,
64141
JOHNSON lighting coin changer • =ne Coin Handling
Div., 4619 N. Ravens.'. '.Hicago, III.
60640
Ii.,
P.O.
JUJYFRUITS candy: Henry Heide, Inc., P.O. Box 271,
JuiyfruU Lane, New Brunswick, N.J. 08903
JUMBO BLOCK peanut candy: Planters Peanuts, Div.
Standard Brands, 625 Madison Ave., N.Y., N.Y.
10028
KINNER'S gloss & chrome cleaner: Kinner Products Co.,
13325 E. Broad St., Potoskalea, Ohio 43062
KLIEGLIGHT spotlights: Kliegl Bros. Lighting, 32-32
48th Ave., Long Island City, N.Y. 11101
KNI-TRON tube-type selenium, silicon rectifiers; sili-
Toledo, Ohio 43608
K-WHITE toilet bowl cleaner: Kinner Products Co.,
E. St., 13325 Brood Potaskala, Ohio 43062
LAMOLITE illuminated price admission signs: Dura Engraving
Co., 133 W. 20th St., N.Y., N.Y. 10011
LASER-LITE .. _ proiection , carbons irbons and xenon bulbs
iionol Corbide Corp., 1225 V St., Philodelphia,
Po. 19107
LAZY SEVEN POSTS boxoffice canopy: Selby Industries,
Inc., 3920 Congress Pkwy., West Richfield, Ohio 44286
LEE ARTOE CINEMA corbons: Lee Artoe Carbon Co.,
1243 Belmont Ave., Chicogo, 111. 60657
LENTICLITE matte white screen: Hurley Screen Co.,
Inc., 26 Sarah Drive, Formingdole, N.Y. 11735
LIC-TIC ticket rocks: Weldon, Williams & Lick, P.O.
Box 168, Fort Smith, Ark. 72901
LIFETIME speaker cones: Lee Artoe Corbon Co., 1243
Belmont Ave., Chicago, 111. 60657
LINENE collars, cloth-faced paper: Gibson Lee, Inc.,
95 BInney, Cambridge, Moss. 02142
LINTEX disposable collars, fronts 8. dickeys: Gibson
Lee, Inc., St., 95 Binney Cambridge, Moss. 02142
LITE-TITE wing walls ond fencing: Selby Industrii '
drink liquid and dry syrups: Hollywood Amusement
Co., 3750 Ookton St., Skokie, III. 60076
LORRAINE carbons: Carbons, Inc., 10 Saddle Rd., Cedar
Knolls, N.J. 07927
MAGNA-COM adjustable lenses: Goerz Optical Co.,
Subsidiary of Kollmorgen Corp., 301 Alpha Dr.,
Pittsburgh, Pa. 15238
MAGNARC carbon ore lamps: Strong Electric Corp.,
87 City Park Ave., Toledo, Ohio 43601
MARCOLD Cold type reflectors: Marble Co., Inc.,
P O. Box 7893, Nashville, Tenn. 37209
MARK I popcorn warmer; Cretors & Co., Box 1329,
Nashville, Tenn. 37202
MASLAND DURAN vinyl upholstery and wall covering-
Moslond Duroleother Co., Amber & Willard,
Philodelphio, Po. 19134
MATTE white screens: Technikote Corp., 63 Seobring
St., Brooklyn, N.Y. 11231
MEDALLION IV 4 drink remote dispensing head:
Multiplex Co., 1400 Ferguson Ave. St. Louis, Mo.
63133
MERCO high efficiency infra-red food worming equip.:
Merco Products, Inc., 1298 Bethel Dr., Eugene,
Ore 97402
MERRY FLYER WHIRL playground equipment: Miracle
Equip Co., Grinnell, lowo 50112
ME-16 smooth matte white screen: Hurley Screen Co.
Inc., 26 Soroh Drive, Formingdole, N.Y. 11735
METEOR EIGHT auditorium chairs: Irwin Seating Co.,
P.O. Box 2429, Grand Rapids, Mich. 49501
MICKELBERRY'S hamburger, wieners, Polish sausage:
Mickelberry Food Products, 5608 Roytown Rd.,
Roy town. Mo. 64133
MIDCO popcorn seasoning, butter dispenser, caramel
for apples: Midland Products Co., 67 8th Ave., N.E.,
Minneapolis, Minn. 55413
MIGHTY MITE rectifier: Strong Electric Corp., 87 City
Pork Ave., Toledo, Ohio 43601
MILK DUDS candy: M. J. Hollowoy & Co., 308 W. Ontario,
Chicogo, 111. 60610
MINI-DR-IN THEATRES circle design: Mini-Art Opr.
Co., Inc., 1415 Main St., Joplin, Mo. 64801
MINI PATTY chocolate candy bar: Hoffman Candv
Co., 6600 Avolon Blvd., Los Angeles, Colif. 90003
torio, Chicago, 111. 60610
MINICINEMA theatre franchises: Modular Cinemas
of America, P.O. Box 1737, Atlanta, Go. 30301
MINTOL disinfectont: C. B. Dolge Co., Ferry Lane
West, Westport, Conn. 06880
MINUTEMAN floor machine equip., chemical products
vacuum equip.: American Cleaning Equip.
Corp., Ills. Route 53, Addison, III. 60101
MIRACLE Playground and Recreation Equipment,
Grinnell, Iowa 501 12
MISCO speaker cones units: Minneapolis Speaker Co.,
3806 Grand Ave. So., Minneapolis, Minn. 55409
MOTORLITE motorized remote control dimmer: Word
Leonard Electric Co., 31 South St., Mount Vernon,
NY. 10550
MOUND'S condy bars: Peter Paul, Inc., New Haven
Rd., Nougatuck, Conn. 96771
MOUNTAIN RANGE boxoffice conopies: Selby Industries,
Inc., 3920 Congress Pkwy., West Richfield, Ohio
44286
MOV-E-VUE roinshields for outos: Pioneer Sales Co.,
P.O. Box 899, Woterbury, Conn. 06706
M-7S proiection ore lamps: Cinematograph Internationol.
Inc., 341 W. 44th St., N.Y., N.\. 10036
MULTIFLO corbonotors: Multiplex Co., 1400 Ferguson
Ave., St. Louis, Mo. 63133
NEHI fruit flavor in syrups, cons & bottles; Royal
Crown Colo Co., P.O. Box 1440, Columbus, Go. 31902
NESTLE'S chocolate candy bars and hot chocolate mix:
Nestle Co., Inc., 100 Bloomingdale Rd., White Plains,
N.Y. 10605
NEUZIP filmscroper: Neumode Products Corp., 720
White Plains Rd., Scorsdole, N.Y. 10583
NIAGARA corbonotor: Amseco Corp. 10-32 47th
Rood, Long Island Cjty, N.Y. 11101
IFTY progron-
Neb. 68101
NITE HAWK floshlights 8. lanterns: Roy-O-Voc Div.,
ESB, Inc., 212 E. Washington Ave., Madison, Wise.
53703
NITE 'N DA-GLO REFLECTA signs: Nationol Screen
Service Corp., 1600 Broodwoy, N.Y., N.Y. 10019
NO TARE teattierette and nylon for seat coverings:
Monko Fabrics, Inc., 11 W. 37th St., N.Y., N.Y.
10018
NORELCO 1 6mm, 35mm, and 35/70 projectors: North
Americon Philips Co., Inc., 1 Philips Pkwy., Montvole,
N.J. 07645
NYLOTILE nylon carpet tile: Lees Corpets, Norristown,
Pa. 19401
152 ANAMORPHIC LENSES: Projection Optics Co.,
271 llth Ave., East" Orange, N.J. 07018
O'DELL's popcorn butter: Odell Concession Specialties
Co., P.O. Box 280, Caldwell, Ida. 83605
06 three-dimension screen: Technikote Corp., 63 Seobring
St., Brooklyn, N.Y. 11231
OLD FASHIONED licorice candy: Switzer Licorice Co.,
621 N. 1st St., St. Louis, Mo. 63102
OLYMPIC popcorn machine: Cretors & Co., Box 1329,
Nashville, Tenn. 37202
OLYMPIC 400 auditorium chairs: Irwin Seating Co.,
P.O. Box 2429, Grand Rapids, Mich. 49501
100 RESERVE power amplifiers: AVS Theatre Div.,
5128 Old Summer Rd., Memphis, Tenn. 38122
ONE-WAY car counter: K-Hill Signal Co., 326 W. 3rd
St., Uhrichsville, Ohio 44683
OSRAM xenon lamps: Macbeth Corp., P.O. Box 954,
Newburgh, N.Y. 12550
PACO I automation: Drive-ln Theotre Mfg. Co., 709
N. 6th St., Kansas City, Kos. 66101
PARC xenon arc lamp systems: Por Products Corp.,
1660 18th St., Santo Monica, Calif. 90404
PARKAIRE in-cor air conditioners: Porkoire Engineering
Corp., 12400 49th St., St. Petersburg, Flo.,
33732
PATRIARC, stoge curtain track: Automatic Devices
Co., 2121 S. 12th St., Allentown, Pa. 18103
PAUL BUNYAN popcorn cartons: Midland Products
Co., 67 8th Ave., Minneapolis, Minn. 55413
PEC 1000 projection electronic control system: National
Theatre Supply Co., 41 1 Sette Dr., Poromus,
N.J. 07652
PEPSI-COLA soft drink: Pepsi-Colo Co., Purchase, N.Y.
10577
PERFECTION candy floss machine: Cretors & Co., Box
1329, Nashville, Tenn. 37202
PERLITE indoor screen; Williams Screen Co., 1674
Summit Lake Blvd., Akron, Ohio 44314
PHILLIPS xenon lamps: Carbons, Inc., 10 Saddle Rd.,
Cedar Knolls, N.J. 07927
PHIREX proiectors: Toshiba Photo Phone Co. Ltd.,
8-10 Ginzo-Nishi, Chuo-Ku, Tokyo, Japan.
PIC mosquito repellent: Pic Corp., 28-30 Canfield St.,
Orange, N.J. 07050
PICTO-SCOPE anomorphic lenses: Pictorial Co., R 2,
Box 72, N,M. 88030
PIK-SNAK TABLE: Miracle Equip. Co., Grinnell, Iowa
50112
PLANTERS peanuts and peanut butter cups: Planters
Peanuts, Div. Standard Brands, 625 Madison Ave.,
N.Y. N.Y. 10028
PLAYMATE playground equipment: Delmer F. Harris
Co., P.O. Box 288, Concordia, Kos. 66901
POLARIS theatre seats: Mossey Seating Co., 100
Taylor St., Nashville, Tenn. 37208
POPCOBETTER popcorn seosoning: Manley, Inc., P.O.
Box 1006, Kansos City, Mo. 64141
POP KING popcorn: Prunty Seed 8. Groin Co., 620 N.
2nd St., St. Louis, Mo. 63102
POP MASTER popcorn machine: Sno-Master Mfg. Co.,
124 Hopkins PL, Baltimore, Md. 21201
POPSIT PLUS popcorn seasoning: C. F. Simonin's Sons,
Inc., Tioga 8< Belgrade Sts., Philadelphia, Pa. 19134
POPSRITE coconut oil, boxes 8i bogs: Blevins Popcorn
Co., 3098 Charlotte Ave., Noshville, Tenn. 37202
PRESIDENT 35/1 6mm projector: Toshiba Photo Phone
Co., Ltd., 8-10 Ginza-Nishi, Chuo-Ku, Tokyo, Japan
PREVOST 35/70mm proiectors and rotating lamphouses:
Lee Artoe Carbon Co., 1243 Belmont St.,
Chicago, III. 60657
PRINCE 35mm projector: Toshiba Photo Phone Co.,
Ltd., 8-10 Ginza-Nishi, Chuo-Ku, Tokyo, Japan
PROFIT-PAK total concession counter: Butler Fixture
8, Mfg. Co. 2323 S. Lipon, Denver, Colo. 80223
PROGRAMATIC outomotion systems: Eprod Inc., 123
W. Woodruff Ave., Toledo, Ohio 43620
PRONTO 3-D letters, letter change arms: Adier Silhouette
Letter Co., 11843 W. Olympic Blvd. Los
Angeles, Calif. 90064
PRO-35 projectors and projection systems: Bollontyne
of Omoho, Inc., 1712 Jockson, Omaha, Neb. 68102
PS in-cor speaker and ports: Projected Sound, Inc., Box
112, Ploinfield, Ind. 46168
PURE PLUS peanut oil: Blevins Popcorn Co., 3098
Charlotte Ave., Nashville, Tenn. 37202
USH-BACK theatre chairs: Griggs T
P.O. Box 630, Belton, Tex. 76513

TRADE NAME INDEX
QUADRATOR 4 drink refrigerated dispenser: Multiplex
Co., 1400 Ferguson Ave., St. Louis, Mo. 63133
QUADRET four-drink dry refngerotion dispenser; Amseco
Corp., 10-32 47th Rood, Long Island City,
QUALATEX balloons: Pic Rubber Co., 900 Tiffin Rd.,
Willord, Otiio 44890
QUEEN MODEL A1 ond A2 outomated ttieotre equipment:
Queen Feature Service, Inc., 2409 1st Ave
N., Birmingham, Ala. 35203
RIP rope and pulley screen: TechnikotB Corp., 63
Seobring St., Brooklyn, N.Y. 11231
RCA in-cor speakers, junction boxes and replacement
parts: Drive-ln Theotre Mfg. Co., 709 N. 6th St.
Kansas City, Kas. 66101
RED ARROW selenium and xenon rectifiers: Strong Electric
Corp., 87 City Park Ave., Toledo, Ohio 43*31
REDDI-LITE emergency lights: American Dryer Div.,
Utah Americon Corp., 1124 E. Franklin St., Huntington,
Ind. 46750
REED in-cor speakers, junction boxes, reconing service,
repoir parts: Reed Speaker Mfg. Co., P.O. Box 732,
Edgemont Bronch, Golden, Colo. 80401
REESE'S peanu* butter cups: Hershey Chocolote Corp.,
19 E. Hershey Ave., Hershey, Pa. 17033
REFRESHERETTE hot dog & drink mochines: Monley.
Inc., P.O. Box 1006, Kansas City, Mo. 64141
REGENT III drink dispenser: Amseco Corp.
10-32 47th Rd., Long Island City, N.Y. 11101
RELAX-A-BENCH benches: Miracle Equipment Co.,
Box 275, Grinnell, lowo 50112
RELAX-RECLINER reclining bock chairs: Heywood-
Wokefield Co., 206 Central St., Gardner, Mass.
01440
RENOVEX film cleoner: Neumode Products Corp.,
720 White Plains Rd., Scarsdole, N.Y. 10583
RIO fountain syrups and topping: C.R. Frank Popcorn
& Supply Co., 2219 Delmor Blvd., St. Louis,
Mo. 63103
ROCKER LOUNGER seats: Massev Seating Co., 100
Taylor St., Nashville, Tenn. 37208
ROCKET popcorn: Chrismon Popcorn Co., Rocket Centre,
Murray, Ky. 4071
ROCK 'N' RIDE playground ride: Miracle Equipment
Co., Box 275, Grinnell, Iowa 50112
ROLL-A-GRILL fronkfurter grill: Roll-A-Grill Corp. of
America, 645 1st Ave., N.Y., N.Y. 10016
ROSS-TEMP flaked ice machine, drink dispenser: Ross-
Temp, Inc., 1805 S. 55th Ave., Chicago, III. 60650
ROTO-GRILLE hot dog broiler: Hollywood Servemaster
Co., Division of Supurdisplay/Server Sales, Inc., 1109
N. Mayfair Rd., Milwaukee, Wis. 53226
ROYAL CROWN COLA fountain syrups: Royal Crown
Cola Co., 1000 10th St. Columbus, Go. 31902
ROYAL SOUND MASTER amplifier systems: Ballantvne
of Omoho, Inc., 1712 Jackson, Omoho, Neb.
68102
ROYL fountoin syrups, popcorn: Roy Smith Co., 365
Park St., Jacksonville, Flo. 32203
RUGGER frozen carbonated beverage dispenser: Multiplex
Co., 1400 Ferguson Ave. St. Louis, Mo. 63133
RUSH HOUR popcorn: Prunty Seed & Grain Co., 620
N. 2nd St., St. Louis, Mo. 63102
SANKOR projection lenses, metal-back mirrors: Theatre
Equip Co. 1122 Industriol Dr., Matthews, N.C
28204
SATURN WHIRL playground ride: Miracle Equipment
Co., Box 275, Grinnell, Iowa 50112
SAVOROL popcorn seosoning: Blevins Popcorn Co.,
3098 Charlotte Ave., Nashville, Tenn. 37202
SCOTSMAN automatic ice machines: Scotsman Ice Machines,
Div., King-Seeley Thermos Co., 505 Front St.
Albert Lea, Minn. 56007
SEAZO coconut oil: Simonin's Sons, Inc., C. F., Tioga 8.
Belgrade Sts., Philodelphio, Pa. 19134
SERVETTE, SERVETTE 530 and SERVETTE JR. popcorn
warmers and infrared food ond sandwich
warmers: Hollywood Servemaster Co., Divnson of
Supurdisplay/Server Soles, Inc., 1109 N. Mayfoir
Rd., Milwaukee, Wis. 53226
SERVO-MAT butter dispenser: Supurdisplay/Server Soles,
1109 N. Mayfoir Rd., Milwaukee, Wis. 53226
SERV-O-RAMfC concession stand: Monley, Inc., P.O.
Box 1006, Kansas City, Mo. 64141
SHAKEMAKER milk shake machine: Sweden Freezer
Mfg. Co.. 3401 17th Ave. W., Seattle, Wash. 98119
SHOE BLOTTER mots for entronces: American Mat
Corp., 403 Pork St.,' Wapokoneta, Ohio 45895
SIL-TUBE silicon tubes: Kneisley Electric Co, 2501-09
Lagrange St., P.O. Box 3537, Toledo, Ohio 43608
SILVER HULLESS popcorn: Pnjnty Seed & Grain Co.,
620 N. 2nd St., St. Louis, Mo. 63102
SIMPLEX projection and sound systems: Nationol
Theatre Supply Co., 411 Sette Dr., Paromus, N.J.
07652
SKY-HIGH popcorn cortons, bogs & salt: Midlond
Products Co., 67 8th Ave., N.E., Minneapolis, Minn.
55413
SKYWAY CLIMBER: Miracle Equip. Co., Grinnell, Iowa
50112
SLIMLINE loudspeakers: AVS Theotre Div., 5128 Old
Summer Rd., Memphis, Tenn. 38122
SMITHFIELD hot dog dressing, roost beef dressing,
barbecue ond meat sauce: Smithfield Ham & Products
Co., Inc., P.O. Box 507, Smithfield, Va. 23430
SNAP LOK plastic chongeoble letters: Adier Silhouette
Letter Co., 11843 W. Olympic Blvd., Los Angeles,
Calif. 90064
SNO-MASTER Ice shaver & jno-cone mochine: Sno-
Co., Mostor Mfg. 124 Hopkins PL, Baltimore, Md.
21201
SOFTSERVER soft serve freezers: Sweden Freezer Mfg.
Co., 3401 17th Ave. W., Seottle, Wosh. 98119
SOLITROL solid stotc lighting control equipment;
Ward Leonard Electric Co., 31 South St., Mount
Vernon, N.Y., 10550
SOUNDFOLD acoustical and decorative wall covering
drapery systems; Sounfold, Inc., P.O. Box 2125,
Dayton, Ohio 45429
SPECIFIC plastic letter track: Sign Products, 1319 W.
13th Place, L.A., Calif. 90015
SPEED-SCOOP popcorn scoop; Speed-Scoop, P.O. 40812,
Son Francisco, Calif.
SPEEDSTER deep fry equipment: Speedster, Inc., 15860
W. 5th Ave., Golden, Colo. 80401
SPIX insecticides: C. B. Dolge Co., Ferry Lane West,
Westport, Conn. 06880
SPORTSMAN flashlights & lanterns; Roy-0-Vac Div.,
ESB Inc., 212 E. Woshington Ave., Madison, Wise,
53703
SPOTLIGHT cold drink vender; Rowe Internotional,
Inc., 75 Troy Hills Rd., Whipping, N.J. 07981
SPRITE soft drink: Coca Cola Co., 310 North Ave., Atlonto.
Go. 30301
SS weed killer: C. B. Dolge Co., Ferry Lane West,
Westport, Conn. 06880
STAK-EZE flot letters; Bcvelite Mfg. Co., 17819
Figucroa St., Gordeno, Colif. 90248
STANDEE speoker: Drive-ln Theatre Mfg. Co., 709 N.
6th St.. Konsas City, Kos. 66101
STARBREW coffee urns; Star Metal Corp., Trenton
& Ann Sts., Philadelphia, Pa. 19134
STAR FROST sondwich units and under-counter refrigerotors
and freezers: Star Metal Corp., Trenton
& Ann St., Philadelphia, Pa. 19134
STARGAZER powered ferris wheel: Miracle Equipment
Co., 60x275, Grinnell, Iowa 501 12
STAR-MASTER counter cooking equipment: Star Mtg.
Co 9325 Olive Blvd., St. Louis, Mo. 63132
STEAMETTE portable steam table: .Gree^ Enterprises
Inc., Box 35, 31 Chicago St., Quincy, Mich. 49082
STELLAR theatre seots: American Seating Co., 901
Broodway N.W., Grand Rapids, Mich. 49502
STROBLITE ultra-violet colors, blacknight: Strobhte
- 29 \
1^1, ... r2t'h' PloVe.TA., Calif. 90015
SUPER-CHEF fryers, griddles, food warmers; Super Chef
Mfg. Co., 12309 Hodges St., Houston, Tex. 77045
SUPER CINEPHOR prime lenses: Borsch & Lomb, Inc.,
72071 Bousch St., Rochester, N^Y. 14602
SUPER CINEX projection lamps: C. S. Ashcroft Co.,
36-32 38th St., Long Islond City, N.Y. 11101
SUPER CORE-LITE projection lamps: C. ^S. Ashcrott
Mfg. Co., 36-32 38th St., Lono Island City, N.Y.
SUPERFLO cotton candy machine: Cretors & Co., Box
1329, Nashville, Tenn. 37202
SUPER-GLO motion picture screen: Hurley Screen Corp.,
26 Sarah Drive, Formingdale, N.Y. 11735
SUPER HI-INTENSITY screens; Walker-American Corp.,
2665 Delmar Blvd., St. Louis, Mo. 63103
SUPERLITE ond SUPER HILUX projection lenses; Projection
Optics, 271 nth Ave., East Ofonge, N.J.
SUPER LUXAR projection lenses: P?r .f^°ducts Corp.,
1660 18th St., Santa Monica, Calif. 90404
SUPER-OPTICA screen: Hurley Screen Co., Inc.,
26 Sarah Drive, Formingdale, N.Y. 11735
SUPER-SERVICE projector ports: LoVezzi Machine
Works, 4635 W. Lake St., Chicago, III. 60644
SUPER SPOT follow spotlight: Kneisley Electric Co
2501-09 Lagrange St., P.O. Box 3537, Toledo, Ohio
43608
SUPER TROUPER spotlight: Strong Electric Corp., 87
City Pork Ave., Toledo, Ohio 43601
SWEDISH GYM exercising apparatus: Delmer F. Horns
Co., P.O. Box 288, Concordio, Kos. 66901
SWEETHEART design poper cups and containers; Sweetheart
Cup Div., Maryland Cup Corp., 10100 Reisterstown
Rd.. Owings Mills, Md. 21117
SWINGER turnstile: Autotrac Equip. Co., 124 Camp
St., Suite 408, New Orleans, Lo. 70130
SWORD large red film handling unit; Eprod, Inc.,
123 W. Woodruff, Toledo. Ohio 43620
SYR-0-MATIC synip dispensing system: Pepsi-Colo Co ,
Purchase, N.Y. 10577
TAB soft drink: Coco-Colo Co., 310 North Ave.. Atlanta,
Go. 30301
TEEM soft drink; Pepsi-Colo Co., Purchase, N.Y.
10577
TENNESSEE VALLEY popcorn Word Popcorn Co., Inc.,
212 Peachtrec St., P.O. Box 787, Scottsboro, Alo.
35768
TICKET BUTLER hord-ticket control: Butler Fixture
Mfg. Co., 2323 S. Lipon, Denver, Colo. 80223
T-N-T popcorn: T-N-T Products, Inc., 804 Moss. St..
Lowrence, Kos. 66044.
TOASTREAT sandwich maker: Roll-A-Grill Corp. of
Amerieo, 645 1st Ave., N.Y. 10016
TOILAFLEX toilet plunger: Stevens-Burt Div., Wofer
Mostcr Co., P.O. Box 1186, New Brunswick, N.J.
08901
TOLONA pizza products: Tolono Pizza Products Corp.,
2513 W. Armitoge Ave., Chicago, III. 60647
TOM THUMB curtoin mochines; Automotie Devic«» Co.,
2121 S. 12th St., Allentown, Po. 18103.
TOP POP raw popcorn: C. R, Frank Popcorn & Supply
Co 2219 Delmor Blvd., St. Louis, Mo. 63103
TORNADO SLIDE: Miracle Equip. Co., Grinnell, Iowa
TOTEM carryout trays: Winchester Corton Corp., 50
Cross St., Winchester, Mass. 01890.
TOSHIBA projection equip.: Toshibo Photo Phone Co.,
Ltd 8-10 Ginzo-Nishi, Chuo-Ku, Tokyo, Japan,
and International Carbide Corp., 1225 Vine St.,
Philodelphio,
TRAD 3 hr
Po. 19107
film take-up system; Mini-Art Opr.
Inc, Co, 1415 Mom St, Joplin, Mo. 64801
TRANS VERTER nrvotor generator set for projection
Precision Inc., booms; General Keorfotf Div., 12690
Elmwood Ave., Clevelond, Ohio 44114
TRICLAD motors & generators; General Electric Co.,
Agency & Distributor Soles Dept., 1 River Rd.,
Schenectady, NY. 12305
TRIPL-I-TRAC curtain tracks: Automotie Devices Co.,
2121 S. 12th St., Allentown, Po. 18103.
TROUPER AND TROUPERETTE spotlight; Strong Electric
Corp., 87 City Park Ave., Toledo, Ohio 43601
TRI SWING oction opparotus; Delmor F. Harris Co.,
P O Box 288, Concordia, Kansas 66901
TROUT'S LOOSE LEAF service manual on sound ond
proiection; Wesley Trout, Boss BIdg., Box 575, Enid,
Oklo. 73701
TUFCOLD cold reflector: Strong Electric Corp., 87 City
Pork Ave., Toledo, Ohio 43601.
TUFLITE bockground panels; Filon, Div. Vistron Corp
12333 S Von Ness Ave., Howthorne, Calif. 90250
264 AN AMORPHIC lenses: Projection Optics Co., 271
11th Ave., Eost Oronge, N.J. 07018
UNCAR projector carbon and arc igniters for automatically
starting arc; Union Carbide Corp., Carbon
Products Div., 270 Pork Ave., NY., NY. 10017
OLTRAMATTE gain white screen; Stewort Filmscreen
Corp., 1161 W. Sepulvedo, Torrance, Calif. 90502
ULTRA- VISION proiection system: Wil-Kin, Inc., 301
North Ave., N.E., Atlonto, Go. 30308
UNI-VAC vacuum cleaners; United Floor Machine
Co 7715 S Chicago Ave., Chicago, III. 60619
UNIVARC carbon ore lamps: Strong Electric Corp.,
87 City Pork Ave., Toledo, Ohio 43601
UNIVERSAL slide projectors; Strong Electric Co., 87 City
Pork Ave, Toledo, Ohio 43601.
UP 8i DOWN sign that "comes down to be changed":
AdIer Silhouette Letter Co., 11843 Olympic Blvd.,
LA, Calif. 40064
UPPER 10 soft drink syrups: Royol Crown Colo Co.,
P. O. Box 1440, Columbus, Go. 31902
VAC-KING vocuum cleaners: American-Lincoln Corp.,
518 S. St. Cloir St., Toledo, Ohio 43602.
VERTAR projector lenses: Por Products Corp., 1660
18th St., Santo Monica, Calif. 90404
VICTOR peanut roaster; O.Y. Bartholomew Co.,, P.O.
Box 387, Vinelond, N.J, 08360
VISI-VEND automatic food serving equipment: Vendo
Co., 1221 Boltimore Ave., Konsos City, Mo. 64105
VISTA POP popcorn machine: Monley, Inc., P. O. Box
1006. Konsos City, Mo. 64141.
VITTLE VENDOR self-service hot food dispensers: Star
Metol Corp., Trenton & Ann Sts., Philodelphio, Po.
VOICE OF THE THEATRE speaker systems; Alter
S. Lansing Corp., 1515 Monchester Ave., Anaheim,
w
WAHOO theatre gome: Hollywood Amusement Co., 3750
Ookton St., Skokie, 111. 60076.
WEATHERMAKER air conditioning equipment and systems:
Carrier Air Conditioning Co,, Corner Pwky.,
Calif. 92303
Svrocuse, N.Y. 13201
43620
WEAVER'S popcorn: Weover Popcorn Co., Inc., Von
Buren, Ind. 46991. _, ,
WESTAR 35mm projectors; Westrex, 1136 Les Polmos
Ave., Hollywood, Calif. 90038
WESTREX projection corbons, 35/70 mm projection
machines; Westrex, 1136 North Los Polmos Ave,,
Hollywood, Calif. 90038
WHITE WAY spots: Capitol Stage Lighting Co., Inc.,
509 W. 56th St., NY., NY. 10019 ,,„
WHIZ - .
candy bar; Paul F. Beich Co., 1121 Front,
Bloomington, III. 61701
WILLIAMS embossed silver screen: Willioms Scfeen
Co, 1674 Summit Lake Blvd., Akron, Ohio 44314
WINDMASTER screen tower: Selby Industries Inc., 3920
Congress Pkwy, West Richfield, Ohio 44286
WING DING big drink cups: Lily-Tulip Div, Owcnslllinois,
P.O. Box 1035, Toledo, Ohio 43601
WOLK rectifier bulbs, reflectors and h'Oh beat lubricant-
Edward H. Wolk, Inc., 1241 S. Wobosh Ave..
Chicogo, III. 60605.
XE/LAMP carbon ore conversiori system: LP. .^oc-.
341 N, Mople Dr Beverly Hills, Colif., 90210
Inc.,
XENOLITE
,
xenon and mercury ore lomp systems;
Christie Electric Corp., 3410 W. 67th St., Los Angeles.
Colif 90060
XENOSOL proiection light sources: Cine Electronic Systems,
Inc., 980 Modison Ave., N.Y., N.Y. 10021.
XLP-35 & XLP16 xenon long ploy proiectors; A.V.E,
Corp, 250 W. 54th St., NY., NY. 10019
XR-171 onti-stotic peorlescent screen: Technikote
Corp. 63 Seobring St., Brooklyn, N.Y. 11231.
X-16, X-60 ond X-25 xenon projection lamps; Strong
Electric Corp, 87 City Pork Ave., Toledo, Ohio
43601.
ZEISS-IKON motion picture ond slide projectors: Atlontic
Audio-Visual Cor^., 630 9th Ave., N.Y. 10036

THEATRE EQUIPMENT AND SUPPLY DEALERS: U.S. AND CANADA
ARKANtAS: Neith Littla Reck—Arkaruas Theatrei.Sop-
ply. Inc., 4270 E. 43rd of Smokey Lane, 72117
(Harhoan Wortjmith)
CALIFORNIA: 'Culver City—Budd Theotre Supply,
8537 W. Woshington 90230 (Eddie
Inc., Blvd.,
Budd)
•Glendole—John Box 5085,
P. Filbert Co., Inc.,
1100 Flower St. 91201 (Spero Kontos)
MICHIGAN: Detroit—Amusement Supply Co., 208 W.
Montcalm St. 48201 (Russell Ruben)
National Theatre Supply Co., 2943 Coss Ave. 48201
•Ringold Theatre Equipment Co., 32647 Ford Rd.,

Studio 4, liirmingham, Michigan
Modern Theatres are Installing
The>^^U7^ X-2S Xenon Protection System
Operating at 100 amprres, tlic \-2.') «ill

EPRAD theatre equipment
for the man <
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Eprad theatre equipment also includes
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Sou Internationally Thru Selected Theatre Supply Dealers
incorporated
Box 4712'Toledo,Ohio43620»(419) 243-8106
AUTOMATION SYSTEMS . SPEAKERS • HEATERS • JUNCTION BOXES • SOUND AND CASH CONTROL SYSTEMS