Boxoffice-October.25.1971

its\ 

NATIONAL EXECUTIVE EDITION • OCTOBER 25, 1971 

Ixiudlnj the Sectional Nrwi P»g« of All Edition! 

IN THIS ISSUE 

THB 

MODMN 

THSATiRI 

u 

FROM 

CINERAMA 

RELEASING 

PRODUCT FROM 

AND OTHER INDEPENDENT PRODUCERS 

CURRENT RELEASE 

1 * /C* -m 

ONE DAY IN THE LIFE 

OF IVAN DENISOVICH 

TOMCOURTENAY 

NGMAR BERGMAN 

KOTCH 

RICHARD CARTER (P| 

DEBORAH WINTERS • FELICIA FARR JACKIEMMON (D) 

JOHN PAXTON (SW) 

t ,N 

UPCOMING RELEASE 

SOUL TO SOUL 

WILSON PICKETT • IKE AND TINA TURNER 

SANTANA 

96 MINUTES 

NO DRUMS, NO BUGLES 

MARTIN SHEEN 

RICHARD BOCK (P) 

TOM MOSK (P) 

DENIS SANDERS (D) 

CLYDE WARE (P. D. SW) 

SELECTED ENGAGEMENTS 

General Release—February 

THE 

TROJAN WOMEN 

IICHAELCACOYANNIS 

MY OLD MAN'S PLACE 

fc K* 

JACK JORDAN (P) 

STIG BJORKMAN (D» 

OUENTIN KELLY (EP) 

I WANT WHAT I WANT 

ANNE HEYWOOD . HARRY ANDREWS 

102 MINUTES 

ORSON WELLES 

NECROMANCY 

PAMELA FRANKLIN 

TALES FROM THE CRYPT 

SIR RALPH RICHARDSON 

PETER CUSHING 

PUPPET ON A CHAIN 

SVEN BERTH TAUBE . 

BARBARA PARKINS 

WHERE DOES IT HURT? 

:ter sellers • joann pflug 

BEN 

("WILLARD" SEQUEL) 

MORI BRISKir 

JUNIOR BONNER 

IN RELEASE

i 

SYD 

j 

MORRIS 

' 

Bruce 

Editor 

Jay, 

71i&e of (Ae'/Z/c/u // 7^'c/ti that national 

I suggest, as an alternative to reducing oui 

prices, the implementation of more innovative 

ideas to create more patron-interest and attendance. 

I suggest a plan whereb) the exhibitor, 

large oi small, be allowed to deduct from bis 

gross the cosl of standard theatrical advertising 

mailer such as trailers and papei thai are readibj 

available from National Screen Service and ..ih.-r 

i 

firms—much the same as we an dedut t the i osl 

ol a co-feature. Jusl as the percentages \.u\. so, 

too, could the limits "i spending I"- agreed upon 

bj the exhibitoi and distributor. Invoices would 

prove expenditures, and distributors could easilj 

maintain a check to see thai the monej was indeed 

used foi advertising his product This would 

serve as .m incentive foi -mallei theatres to 

make more and better use of existing advertising 

matter. \nd it would aid in building bettei audiences. 

We all know thai trailers are effective. 

Theatres could and would spend more mone) 

advertising, and what distributor would object 

io sharing in 1 1 1 i — cost, when he »ill 1"- reaping 

In- share "i ., I \K(,1 

R gross? Ii i- an experiment 

worth tr\ ing. 

Finally, it is time we gel rid of pessimism 

and negativism. Let's stop underselling and underrating 

the desirabilirj of our product Let's 

nol be afraid to Bell prodw 

i 

for a price thai 

is not only fair to the patron, bul i- sufficient 

io allow u- to remain in business. 

\ recent editorial in Boxoffici said aboul 

the ratings, "There is nothing wrong with the 

Rating System thai a g I movie won'l cure." 

This i- the truesl statement I have heard in years 

and I feel thai this, when expanded to encompass 

oui entire industry, offers the besl solution to 

.in\ sagging boxoffice gross. "There i- nothing 

wrong with the movie industry thai ; 1 movies 

won't cure!" 

Lei optimistii exhibitors join with distributors 

I g 

I movies 

in exploring new avenues ol 

building a strongei future. Lei us N< 

promise our theatres, oui product oi ourselves, 

bul SI II. i hem with more cooperation, pi ide and 

vigor!

NATO OPENS CURTAIN THIS WEEK 

FOR CONVENTION, TRADESHOW 

Hcrssanein to 

Be Keynoter; 

Topics Include Legislation, 

Film Ratings, Television 

NEW YORK—The National Ass'n of 

Theatre Owners opens its four-day annual 

convention and motion picture and concessions 

industries tradeshow at the Americana 

Hotel here today Monday (25) with a 

lengthy program designed to cover and, 

hopefully, find solutions for many problems, 

such as adverse legislation, the muchbeleagured 

film rating system, competition, 

video cassettes, cable TV and pay TV and 

many others. Eugene Picker, NATO president, 

will officiate, aided by Julian S. Rifkin. 

chairman of the board. 

NATO committee and directors sessions 

began Saturday (23) and will continue 

throughout the convention, with main business 

sessions opening at 9:45 this morning 

(25) keynoted by Salah M. Hassanein, 

executive vice-president of United Artists 

Theatres Circuit, speaking on "Meet the 

Critics." Following the luncheon at 1 p.m., 

exhibitors will reconvene at 3 p.m. for an 

"Exhibitor and His Legislators" seminar, 

chaired by B. V. Sturdivant, chairman of 

NATO's regional presidents committee and 

president of NATO of Arizona. Panelists 

for the discussion will include Leon Back, 

Pikesville, Md.; Bruce Corwin, Los Angeles; 

Carl Goldman, Boston; David Jones, 

Springfield, 111.; Wade Pearson, Falls 

Church. Va.; LaMar Sarra, Jacksonville, 

Fla.; Morton Sunshine and John Phillips, 

ations, titled "Showmen in Action" at the 

Rivoli Theatre, chaired by Martin Newman 

of Century Theatres here. Panelists include 

Mike Henry. Redstone Theatres, Louisville; 

Marshall Stone, Loews Theatre, Phoenix; 

Joe McManus, Century Theatre, Floral 

Park, N.Y.; Frank Frola, UATC, Syosset. 

N. Y., and Ron Edwards. Mid States Theatres, 

Lexington, Ky. This will be followed 

by "Coming Through the Rye," a special 

presentation under the aegis of Robert W. 

Selig, chairman of public affairs for NATO. 

Following the 1 p.m. luncheon, a 3:30 

p.m. session of the NATO committee on 

community involvement has been scheduled, 

to be chaired by Sturdivant, and from 2 to 

6 p.m. the first of two preventive mainte- 

EUGENE PICKER 

nance equipment workshops will be held. 

A second exhibitor screening has been 

scheduled for 8:30 p.m. at the Ziegfeld 

Theatre with the showing of United Artists' 

release, "Hospital." 

On Wednesday, as previously announced, 

legislation and legal affairs will be discussed 

under the title, "An Industry in Transition," 

led by Lester Pollack, chairman of the 

NATO legislative committee. This event will 

begin at 9:30 and will be followed at 11 a.m. 

by the discussion. "The Rating System 

Yesterday, Today and Tomorrow," in which 

both of New York, and John Rowley, Dallas. 

industry representatives will meet with a 

The film and concession industries tradeshow 

will be open from 3 to 6 p.m. every 

panel of ministers to express their views on 

the rating and possible improvements to industry 

self-regulation. It was announced by 

evening. 

On Monday night, conventioneers will attend 

the NATO office here that Miss Barbara 

a special screening at 8:30 p.m. of Scott, attorney for the Motion Picture Ass'n 

Columbia's upcoming "X,Y & Zee," at the of 

Ziegfeld Theatre. 

America, 

panel in 

will 

place of 

appear on the industry 

MPAA president Jack 

The Tuesday morning session will open Valenti, who had been scheduled previousat 

9:30 with a symposium on theatre oper- 

Free X-Rays Are Available 

To NATO Conventioneers 

New York—Free X-rays will be provided 

by the Will Rogers Research 

Center for everyone attending the 

NATO convention at the Americana 

Hotel here October 25-28. Technicians 

set up an X-ray unit in the lower lobby 

near the 52nd Street entrance and from 

10 a.m. until 6 p.m. Monday (25) and 

Wednesday (27), all members of the entertainment-communications 

industry 

may get a free X-ray if they so desire. 

JULIAN RIFK1N 

ly. The second preventive maintenance 

equipment workshop will be held from 2 to 

6 p.m. Wednesday. 

The Thursday morning session, starting 

at 9:30 a.m., will feature video cassette 

presentation, cable TV and pay TV under 

the title, "Let's Talk About Our Business," 

in a panel discussion chaired by Irving Dollinger, 

with panelists including Sol Horwitz. 

New York; Henry Plitt, Chicago; George 

Kerasotes, Springfield. 111.; George Stern, 

Pittsburgh; Eugene Picker; Gene Tunick, 

Cincinnati, and T. G. Solomon, New Orleans. 

Following the luncheon and tradeshow. 

delegates will attend the concluding President's 

Banquet at which NATO annual 

awards will be presented. 

New York Variety Club Has 

Booth at NATO Tradeshow 

NEW YORK—The Variety Club of New 

the NATO-TEA-NAC 

York has a booth at 

convention and tradeshow at the Americana 

Hotel here this week, manned by Variety 

Club Women, at which registrants will be 

given an opportunity to sign up for the 

45 th anniversary convention of Variety 

Clubs International here April 23-28, 1972. 

A "wishing well" launching the "pitch-in 

campaign" of the host New York Tent is 

located adjacent to the Variety booth. 

A 15-minute reel depicting the heart 

projects of the Variety tents across the 

country is being shown by rear view projection. 

The booth, according to Salah 

Hassanein, chief barker of Tent 35, was 

designed by Harold Van Reel, advertising 

director for 20th Century-Fox. 

BOXOFFICE :: October 25, 1971

^mJ-

AIP Schedules 26 Releases for 7972; 

Wide Variety of Subject Matter 

HOLLYWOOD—American 

International 

Pictures will release 26 new features in 

1972, according to Samuel Z. Arkoff. chairman 

of the board, and James H. Nicholson, 

president. This will equal AIP's record 

number of releases in 1971. Emphasis in the 

coming year more than ever will be on quality 

of production. 

Nicholson and Arkoff believe, 

"Quality is 

the one ingredient that differentiates the 

hits from the misses these days. There is no 

one kind of subject matter, no certain group 

of stars, no one sort of storytelling that 

attracts today's audiences. 

'kidnapped' to Lead Off 

"Predicting which subjects will succeed is 

like predicting which football teams will 

reach the Rose Bowl. The chances in each 

case are improved, however, where the stress 

is on quality. Quality is the one characteristic 

that such hits as "Love Story,' 'Patton,' 

•Wuthering Heights,' 'W i 1 1 a r d,' 'Carnal 

Knowledge," 'Dr. Phibes' and 'Summer of 

'42' have in common." 

"Kidnapped" will lead off AIP's 1972 

release schedule. Michael Caine, Trevor 

Howard and Jack Hawkins are starred in 

the 

big-scale production which was directed 

by Delbert Mann for producer Frederick 

Brogger. The adventure drama is based on 

the Robert Louis Stevenson novels "Kidnapped" 

and "David Balfour." The cast includes 

Donald Pleasence and Gordon Jackson, 

plus screen newcomers Lawrence Douglas 

and Vivien Heilbron as young lovers. 

Most of the filming was done in the Western 

Highlands of Scotland. 

Alexandre Dumas' "Camille" will be released 

in 1972, based on a screenplay by 

Robert Blees. A worldwide search is now in 

progress to find the title actress. Arkoff and 

Nicholson will produce the love classic. 

Nathaniel Hawthorne's "The House of 

the Seven Gables" will be directed by Robert 

Fuest, who megged "Dr. Phibes" and 

'Wuthering Heights' Sequel 

Emily Bronte's "Wuthering Heights," as 

brought to the screen in American International's 

version of the first half of the novel, 

was well teceived by audiences. "Return to 

Wuthering Heights" will dramatize the rest 

of the classic, with Robert Fuest again as 

director. 

"Dr. Phibes Rises Again" will be the first 

sequel to "Dr. Phibes," which is one of the 

most financially successful pictures in AIP's 

history. Vincent Price will repeat in the title 

part. 

"Frogs," which is a "nature strikes back" 

adventure drama, is a co-production with 

Peter Thomas/ George Edwards Productions. 

Barry Trivers is writing the screenplay, 

based on an original story and screenplay 

by Robert Hutcheson. George McCowan 

will direct for executive producer Norman 

T. Herman and producers George Edwards 

and Peter Thomas. Filming begins in mid- 

November, in the deep South. 

"The Hatfields and the McCoys" will be 

a modern racing adventure, based on a 

screenplay by Bill Svanoe. It will be filmed 

in the United States, with Svanoe as asso- 

producer. 

ciate 

Two other projects will be announced 

soon, to be made in conjunction with wellestablished 

independent producing organizations. 

J 

"Wuthering Heights." Gerry DiPego is working 

on the screenplay. Executive producer 

is Louis M. Heyward. Producers are Nicholson 

and Arkoff. 

"Godzilla vs. the Smog Monster," a science-fiction 

adventure, will be released in 

February. It was produced in Japan by Toho 

Co., Ltd., and stars Akira Yamanouchi, 

Toshie Kimura and Hiroyuki Kawase. 

American International will distribute 

"Carry On Henry VIII," a Rank Organization 

comedy, in March. "Carry On Camping," 

another in the series, is now being 

successfully presented in the United States 

by AIP. 

Peter King to Address 

NATO Tues. Luncheon 

NEW YORK—Peter King, managing director 

of EMI Cinemas and Leisure, Ltd., 

the 260-theatre subsi- 

diary of EMI, will be 

Hp^ the principal speaker 

Peter K.ng 

at the Tuesday (26) 

«4 luncheon session of 

the National Ass'n of 

Theatre Owners convention 

at the Ameri- 

J|| [»> 

J^B cana Hotel here. 

The luncheon will 

I be sponsored by EMI, 

marking the first time 

a Britjsh entertain . 

ment firm has been a major participant in a 

NATO convention. EMI, one of the foremost 

international conglomerates, is the 

parent company of firms involved in motion 

picture production and distribution, 

television, the legitimate theatre, records, 

Stales is Capitol Industries, Inc., which is 

the 

parent company of Capitol Records. 

Anglo-EMI Film Distributors currently 

has ten films in general release, six films 

completed and awaiting release, one in final 

stages of production and four currently in 

production. 

Spiegel and Schaffner 

To Receive Awards 

NEW YORK—Sam Spiegel will 

be honored 

as "Producer of the Year" and Frank 

lin J. Schaffner as "Director of the Year" 

Sam Spiegel 

Franklin J. Schaffnei 

at the National Ass'n of Theatre Owners 

convention here this week (25-28), both 

receiving their awards at the traditional 

the operation of a major film studio (Elstree). 

musical instruments, music publishing, 

magnetic tape, electronics, and micro-wave 

and power tubes. Its subsidiary in the United 

presentation ceremony at the President's 

Banquet Thursday night concluding the annual 

exhibitor conclave. 

Spiegel is a three-time Academy Award 

winner for "On the Waterfront," "The 

Bridge on the River Kwai" and "Lawrence 

of Arabia," and winner of the coveted Irving 

Thalberg Award. He also has been 

represented by such screen classics as "The 

African Queen" and "Suddenly, Last Summer." 

His latest film is "Nicholas and 

Alexandra," which he produced with Schaffner 

for Columbia and which will have its 

world premiere next month in London and 

will begin roadshow engagements in New 

York and Los Angeles this December. 

Schaffner won the Academy Award last 

year for his direction of "Patton," and most 

recently was director of "Nicholas and 

Alexandra." Schaffner, who was an Emmy 

Award winner for best director on television, 

also was director of "Planet of the 

Apes," APJAC production released by 20th 

Century-Fox. 

Ladies Program Features 

Fashion Shows, Tours 

NEW YORK—A special program of 

activities has been set up for the women 

attending the NATO convention. 

On Sunday (24), Ladies Variety sponsored 

a noon-to-6 p.m. boutique, which 

also will be open Monday. Also on Monday 

(25), women will assemble at the 

52nd Street entrance to the hotel at 10:30 

a.m. to board buses for a tour of Lincoln 

Center. A 1 p.m. luncheon will be held in 

the Americana's Georgian Ballroom, with 

Judith Keith officiating in a program titled, 

"1 Haven't a Thing to Wear!" 

On Tuesday morning, women will be 

guests at a 9 a.m. "Bloody Mary Breakfast" 

in the Rainbow Room on the 65th floor 

of 30 Rockefeller Plaza, and a fashion show 

will be presented by Beverly Crawford. 

Wednesday morning, the ladies will be 

taken on an 11 a.m. backstage theatre 

tour, and that afternoon at 2 p.m., they 

will attend a matinee sponsored by the 

Carbon Products Division of Union Carbide 

Corp. 


. Comeback 

to Showmanship 

with Colombia!

MGM Board Reduced to 9 Members; 

Aubrey Says 'Stability Obtained' 

CULVER CITY—The board of directors 

of Metro-Goldwyn-Mayer. which met 

here Thursday (14) and announced its 

plans to diversify with cruise ships and a 

Las Vegas hotel, also made a number of 

realignments in the board itself, which now 

has been reduced from 1 1 members to 

nine. 

Benninger Now Heads Board 

George L. Killion. as previously announced, 

retired as chairman of the board 

at the mandatory retirement age of 70, and 

F : rank E. Conant. a member of the board 

since 1965, will not be on the slate for reelection. 

A third board member, Barron 

Hilton, president of Hilton Hotels which 

now is the principal owner of the Hilton 

International in Las Vegas, resigned on 

October 8, and, at the Thursday meeting 

was succeeded by MGM executive vicepresident 

Douglas Netter. 

James T. Aubrey jr., president and chief 

executive officer of MGM, said of Killion's 

retirement: "Mr. Killion has served MGM 

and its stockholders with integrity and devotion 

for 14 years. His mature counsel 

and experienced guidance will be sorely 

missed," and of Conant, Aubrey stated, 

"Frank Conant's contribution to the welfare 

of MGM also has been of inestimable 

value. Since joining the board in 1965, 

the company has relied considerably upon 

his wise counsel." 

Fred Benninger was elected chairman of 

the board and the following slate of nominees 

for directors was proposed for submission 

to the stockholders at the annual 

meeting on December 8: James D. Aljian, 

James T. Aubrey jr., Fred Benninger, William 

R. Boyd, F. Arnold Daum, Kirk 

Kerkorian, E. Leo Kolber, Douglas Netter 

and Walter M. Sharp. 

The board's announcement that it would 

diversify into other leisure-time fields 

marked MGM's first effort at diversification 

and the most ambitious undertaking 

in the company's history. It included plans 

for construction of three cruise ships designed 

for the moderate-priced tourist 

market, containing 400 cabins each and 

costing a total of about $54,000,000, with 

an option for the construction of two additional 

ships. 

Company's Expansion Plaas 

I he Las Vegas resort hotel and casino, 

containing approximately 2,000 rooms and 

costing about $75,000,000 will be built on 

the site of the Bonanza Hotel and an adjacent 

26-acre parcel of land. 

Speaking of the company's plans, Aubrey 

said. "In fiscal 1971, we will have operated 

profitably in each quarter and will have 

reduced our debt further by the sale of 

extraordinary items. We anticipate that this 

will result in our highest net in 25 years. 

Now that we have obtained stability and 

re-established the viability of MGM as a 

Executive vice-president Douglas 

Netter, left, was elected to the MGM 

board of directors, succeeding Barron 

Hilton, who resigned from the board 

on October 8; James T. Aubrey jr., 

president and chief executive officer of 

the company, center, reported to the directors 

meeting Thursday (14) in Culver 

City, and Fred Benninger, right, was 

elected chairman of the board succeeding 

George L. Killion, who retired upon 

reaching the age of 70. 

motion picture production and distribution 

company, it is our intention to diversify 

and expand the company's capability for 

the benefit and prosperity of all our shareholders. 

"In the past two years," Aubrey continued, 

"we have given consideration to 

many area of business expansion. However, 

we are confining our efforts exclusively to 

the leisure-entertainment field because of 

management's experience in these areas and 

our belief in its potential growth in the 

years ahead. The cruise liners and the resort 

hotel complex fulfill our requirements 

for generating a steady flow of revenue 

that will provide a constant base upon 

which we can operate more securely and 

successfully in the areas of motion pictures, 

television and records and music in which 

we are presently engaged." 

MGM Division Managers 

Shifted in Three Areas 

CULVER CITY—Several new assignments 

in the Metro-Goldwyn-Mayer sales 

organization were announced Thursday 

(21 ) by Bill Madden, general sales manager. 

Amos Boyette, Atlanta division 

manager, will assume division manager 

duties of the Los Angeles area. Woodrow 

Sherrill, Chicago division manager, will 

move into the Atlanta division. John Pilmaier, 

Detroit division manager, will assume 

duties of the Chicago division. Pilmaier's 

successor will be announced later. 

All changes are effective today (25), 

and the new assignments are in accordance 

with MGM's policy of providing all its 

fieldmcn with the broadest range of experience 

to fill future executive positions, Madden 

indicated. 

UGT Sets Equipment Deal 

For New Mini Theatres 

HOLLYWOOD—Reflecting the current 

growth in the new franchise mini-theatre 

concept, Joseph W. Kosseff, president of 

United General Theatres, has awarded a 

$4,500,000 contract for purchase of newly 

developed projection and sound systems to 

Viewlex, Inc.. of Holbrook, N.Y.. according 

to Clark Lambert. Viewlex director of 

marketing for industrial sales. 

Called the total-systems approach to fit 

the reduced overhead of United General 

Theatre's policy for theatres designed to 

seat up to 320 people, projection and sound 

systems are both automated and uncomplicated 

so that no particular mechanical skill 

is required to operate them, Lambert said. 

The 16mm projector is known as the Viewlex 

1600 with automatic safe threader, a 

pushbutton operation designed for nonstop 

showing of a two and one-half-hour 

program. The sound systems are built by 

Electro Sounds, Inc.. a Viewlex subsidiary 

in Sunnyvale, Calif. 

According to Kosseff. the automatic 

projector and sound systems being supplied 

to United General Theatres are tailored to 

match the physical constraints of the new 

small theatre requirements so that the relatively 

modest gross of minitheatres can be 

turned into a profitable operation. Under 

its contract, Viewlex must provide training 

and repair services on a national basis for 

the United General Theatres. 

The United General concept is to build 

in suburban shopping centers where customer 

traffic is high and parking space is 

freely available. The company will offer 

both its own produced and outside-financed 

pictures that qualify as family entertainment. 

Plans call for 1,000 new United 

General Theatres in the next three years. 

Guiding its program selection is a stockholder 

advisory board of which Debbie 

Reynolds, Agnes Moorehead and Glenn 

Ford are members. 

Max Youngstein Elected 

Todd-AO Vice-President 

NEW YORK—Max E. Youngstein has 

been elected vice-president of the Todd-AO 

Corp., it was announced by president Salah 

M. Hassanein at a meeting of the board of 

directors. A veteran of film production and 

distribution, Youngstein will make his headquarters 

at the company's office in Hollywood. 

Youngstein's new assignment will include 

the further introduction into the worldwide 

film production market of the new Todd- 

AO 35mm anamorphic photographic system 

which was introduced at the beginning of 

the year. The wide-angle lens process was 

developed by Dr. Richard Vetter. in charge 

of research for Todd-AO. Besides Dr. 

Vetter. Youngstein will be working with 

vice-president Fred Hynes. 

Youngstein was vice-president of United 

Artists and. as an attorney, was vice-president 

of Paramount Pictures and executive 

vice-president of Cinerama before going into 

independent film production. 


man in the wilderness dirty harry a clockwork orange snow jot 

dealing: or the berkeley-to-boston forty-brick lost-bag blues 

the cowboys deliverance portnoys complaint the all-american boi 

get to know your rabbit steelyard blues what's up, doc? | 

Jeremiah Johnson the betsy the dick the exorcist the heat's on 

portrait of an honest cop traumnovelle cancel my reservation 

the future is exciting with werner bros. a kinney leisure service

. . and 

. . and 

. . . and 

. . 

Industry Abandons Tell and Show' 

Selling; Grosses, Attendance Slump 

By BILL DIEHL 

Motion Picture Editor 

The St. Paul Dispatch 

ST. PAUL, MINN.—While "show and 

ry of even those who are not Social Security 

candidates—when the idea of promoting a 

motion picture was every bit as important 

a part of its over-all production process as 

leave town with such rapidity that it's almost 

like flipping the pages of a magazine. 

By the time the general public is aware of 

a motion picture's presence and content, it's 

ready to pull stakes for an equally vague 

successor. One dyed-in-the-wool film fan, 

beginning to unravel in a vain attempt to 

keep up with things, said recently: "These 

days, even motion picture is a mystery 

movie . . . it's a mystery as to what it's all 

about, since we've never heard of most of 

them till they open—and when seen, it's a 

mystery why most of them were made!" 

Formerly Built Lip Interest 

Time was when first-run theatres would 

decorate the lobby with posters of forthcoming 

attractions . . . really forthcoming 

—perhaps two to three or four weeks away. 

A person could PLAN to see a movie . . . 

and when that title was mentioned in fan 

magazines or newspaper columns, appetites 

were whetted: It was a film that was coming 

to town. Now, lucky is the first-run 

manager who knows on a Friday what he'll 

he playing the following Friday. 

Pressbooks to aid the dedicated newspaper 

reviewer or film columnist are going 

the way of the dodo and passenger pigeon. 

A I cvs Mills, usual!) ol scenes deleted from 

the final print or ol blurred figures looking 

awaj from the camera, are a true find. And 

if those who work intimately with motion 

pictures are in the dark as to current product, 

what must be the status of the average 

moviegoer'.' 

It's the lad in the film factories, when 

budget cuts must be effected, to turn automatically 

toward the publicity departments 

and draw a finger slowly across the throat. 

They might just as well call up the power 

company and tell them to turn off the electricity. 

With the economic situation tight, if 

not critical, who these days buys a pig in 

a poke? 

Maybe the days when any individual star 

could pull mobs into the cinematic emporium 

are gone . . . but if the star system truly 

tell" has been a booming practice in gradeschool 

classrooms, "tell and show" has been 

dying on the show-business vine. The axiom 

"you have to tell "em. to sell 'em" has never dead, as Hollywood for some peculiar reason 

is 

continues to insist, it is that selfsame 

been more flagrantly denied and ignored 

than currently the slumping grosses Hollywood that was the killer. While Hollywood 

for exhibitors and the word from Holhwood 

once inflated stars because they were 

that only a few motion pictures really under long-term contracts, today those who 

make their investors money are far from make the movies that perish on the nation's 

mute evidence oi the results. 

screens offer hardly a paragraph giving the 

There was a time—and within the memo- 

background of the production . as 

for any material on the nomadic players, 

perish the thought! 

Being anything but a monolithic industry, 

the motion picture business presumably will 

the selection of a director. That bit of continue taking its lumps and losing its 

hyperbole actually isn't too far off the mark. pants. Were it one gigantic concern, certainly 

the finest brains available would be 

Squads of publicity representatives used to 

scurry across the nation, "planting" and put to work to find and correct the cause 

yes—wining and dining. And TELLING of diminishing attendance. Poor stories? 

and SELLING. 

Worn-out stars? Unfamiliar faces (certainly 

Today, you're more likely to find a Communist 

under the bed than a studio publicist 

in the newspaper lobby. Movies arrive and 

scant effort is made to acquaint anyone 

with these fresh players)? Too much 

relevance? Not enough? Prices too high? 

Theatres too dingy? A combination of these 

and other factors? 

Publicity Staffs Decreased 

But like a proud man struck blind, Hollywood 

refuses to seek help, preferring as 

perhaps part of some macabre death wish 

to grope and stumble and fumble along 

while grosses and public interest shrink. 

What is the link between the customer 

and the movie: Publicity ... the vital 

umbilical cord feeding the potential buyer 

with information to stimulate his interest 

in any forthcoming production until that 

interest reaches the buying point. Once 

upon a time, a studio such as Metro-Goldwyn-Mayer 

based a full-time publicist in 

Minneapolis. But that wasn't enough. On 

the regular big picture, another publicist 

would hot-foot in from Milwaukee or 

Chicago ... or New York City. The columnist's 

now-empty filing drawer marked 

"film publicity" then bulged to over-flowing 

. . . and the local fan was as well-informed 

on Metro product and plans as the 

chairman of the board. 

However, the first slump resulted in a 

bit of now-you-see-'em, now-you-don't as 

regards the publicist. Illogicallv. they were 

the first to go. Having been on the scene 

in Hollywood during various budget cutbacks 

at the assorted studios, the trim to 

effect savings usually goes (1) a few janitors 

and cleaning women. (2) some studio telephone 

operators, and ( 3 ) the publicity department. 

That is, at the enlightened studios. 

At the others, the publicity department 

moves up on the list. It is as though, upon 

encountering a bump in the road, a motorist 

promptlv removed the wheels from his car. 

I ha! certainly saves a bump from being 

felt—and never mind the fact that it immobilizes 

the auto. 

If today the film star isn't news, it's because 

Hollywood ever since World War II 

has brainwashed the public by telling them, 

"Look, they're just like you." The public 

can look in a mirror to see that kind of 

image . . . instead of paying three bucks 

at the theatre ticket wicket. 

Consider. The biggest money-maker recently 

has been "Airport," which producer 

Ross Hunter brought to the screen with 

abundant hoopla and razzmatazz. The title 

meant something . . . being that of a bestseller. 

And Hunter served up a veritable 

who's who when it came to his cast. 

It's high time that Hollywood realized it's 

a must to "tell 'em, to sell 'em." A bored, 

jaded film capital must find its old magic 

then sprinkle that magic across the 

land. Stars must be found, then established 

— by publicity. Films must be tub-thumped 

to become tub-thumpers at the boxoffice. 

A news-battered public still wants escape . 

even escape from the living-room screen. 

The motion picture is an illusion . . . 

shadows upon a screen. Selling that illusion 

is a hard-work fact, a fact that eventually 

must be faced up to, and the sooner the 

better. 

Howard Goldfarb to Head 

Cannon's Foreign Sales 

NEW YORK—Howard G. Goldfarb has 

been appointed vice-president in charge of 

foreign sales for Cannon Releasing Corp., 

it was announced by Norman E. Friedland. 

president of the company. Friedland said 

it was a move to widen the scope of the 

company's overseas sales operation and to 

augment international distribution and coproduction 

activities. Goldfarb, who has 

been serving since last June as Cannon's 

latin American sales representative, will 

make his headquarters here. 

Negotiations are under way for worldwide 

distribution of independent feature 

films not necessarily on Cannon's domestic 

release schedule, according to Friedland. 

He said that he and Goldfarb will be involved 

in talks leading to co-production 

plans in various foreign countries. 

Jim Cowhick Is Appointed 

To Western Supply Board 

DENVER—Western Service & Supply 

Co. has announced the appointment of Jim 

Cowhick to the board of directors of the 

company, it was revealed by Bob Tankersley, 

president. Cowhick has been in the 

theatre equipment field for more than 18 

years and is regarded as an expert on all 

phases of the theatrical and motion picture 

industry, Tankersley added. 

"Jim's many years of experience and 

knowledge in the theatrical field has 

prompted the company to recognize his 

line work and make this appointment and 

promotion." stated Tankersley. "Jim is a 

valuable asset and will be very helpful in 

the directing of the company's activities. 

We are very proud of his past record and 

accomplishments." 

10 BOXOFFICE :: October 25. 1971

^.,rT 

Available Now- 

A Picture For All Theatres 

TWO OUTCASTS- 

...a boy nobody wanted, r.^pftifiacsaiii no evil 

HARRY SHUSTER presents 

A MIGHTY AFRICAN ADVEI" 

^- THE EVIL SPIRIT 

starring Sidney James & Saul Pelle 

|G 

| 

.^ 

with a special guest appearance of Chief Gathsa Mangosuthu Buthelezi 

Written & Directed by Peter Prowse Produced by Harry Shuster 

an Artists International Distribution Ltd. release 

TECHNICOLOR* TECHNISCOPE* 

Released by ARTISTS INTERNATIONAL DISTRIBUTION LTD. 

Samuel Goldwyn Studios, 1041 N. Formosa Ave. 

Hollywood, CA. 90046 (213) 851-0990

51 OF 62 FILMS RATE AS HITS 

DURING THE SUMMER QUARTER 

KANSAS CITY—Twenty distributors 

placed 92 feature films in release during 

the summer quarter (June through August) 

and, with another 14 pictures coming from 

smaller independent companies, exhibition 

had a total of 106 films available for booking 

in the three-month period. Key-run 

playoffs again were slow on much of the 

product, with only 62 of the total 106 films 

recording the five or more playdates required 

to indicate potential strength on the 

Boxoffice Barometer. 

Of the 62, however. 51 scored 120 per 

cent or more to rank as potential boxoffice 

hits. These were topped by "Carnal Knowledge" 

(Avco Embassy), with 518 per cent; 

"Willard" (Cinerama Releasing Corp.). with 

510 per cent, and "Shaft." (Metro-Goldwyn-Mayer), 

with 365 per cent. Two other 

pictures were in the 300 per cent category 

tor the quarter: "One Day in the Life of 

Ivan Denisovich" (Cinerama Releasing), 

with 339, and "The Anderson Tapes" (Columbia), 

with 323 per cent. Twenty other 

pictures finished the quarter with double 

average scores of 200 or more. 

For the same quarter a year ago, the top 

hits were led by "Catch-22" (Paramount), 

with 577 per cent: "The Virgin and the 

Gypsy" (Chevron), with 395 per cent, and 

"Beneath the Planet of the Apes" (20th- 

Fox), at 386 per cent. Total output of 

product for that quarter a year ago both 

from the majors and the independents was 

75 films, compared to this summer's 106. 

In the company-by-company listing. 

Columbia led with ten releases, only six of 

which achieved the required five or more 

playdates. It was followed by Paramount, 

with eight releases, and Metro-Goldwyn- 

Mayer, with seven releases, all of which had 

sufficient playdates to indicate boxoffice 

strength. 

Releases, with percentages available for 

the three-month period. June through August, 

follow by company. 

(Average Is 100) 

ALLIED ARTISTS: 

Romance of a Horsethief 98 

AMERICAN INTERNATIONAL: 

Bunny O'Hare 1 59 

Chrome and Hot Leather 1 85 

Murdi trs the Rue Morque 

Return of Count Yorga, The 

AVCO EMBASSY: 

Carnal Knowledge 

BUENA VISTA: 

$1,000,000 Duck 

Scandalous John 

CINEMATION: 

Johnny Got His Gun 

CINERAMA RELEASING CORP.: 

Grissom Gang, The 

One Day in the Life of Ivan Denisovich 

Touch, The 

When Eight Bells Toll 

Willard 

COLUMBIA: 

Anderson Tapes, The 

3? 3 

Creatures the World Forgot 

Drive, He Said ... 147 

Fools' Parade 114 

Horsemen, The |3Q 

Love Machine, The 261 

LEVITT-PICKMAN: 

Clowns, The 27 

MARON: 

Daughters of Darkness 1 54 

Top Hits for the Summer Quarter 

Anderson Tapes, The (Col) 

Big Doll House. The (New World) 

Big Jake (NGP) 

Blue Water, White Death (NGP) 

Bunny O'Hare (AIP) 

Carnal Knowledge (Avco-Embassy) 

Clay Pigeon (MGM) 

Chrome & Hot Leather (AIP) 

Clowns, The (Levitt-Pickman) 

Daughters of Darkness (Maron) 

Death in Venice (WB) 

Devils, The (WB) 

Doc (UA) 

Drive, He Said (Col) 

Evel Knievel (Fanfare) 

Fortune and Men's Eyes (MGM) 

Friends (Para) 

Grissom Gang, The (CRC) 

Hellstrom Chronicle, The (Cinema 5) 

Horsemen, The (Col) 

lohnny Got His Gun (Cinemation) 

Klute (WB) 

Last Run, The (MGM) 

Le Mans (NGP) 

Love Machine, The (Col) 

McCabe

I 

OF THE GREAT FILMS OF OUR Tl 

9m% 

Johnny GotTfis Gun 4 

NEW YORK 

TW^TH STREET THEATRES 

LOS ANGELES 

WESTWOOD VILLAGE 

CHICAGO 

PLAYBOY THEATRE 

BOSTON 

ABBEY 1 

DENVER 

2-wks $136,390. 

5-wks $82,970. 

8-wks $87,226. 

5-wks $49,886. 

7-wks $36,980. 

total 

jp* 

Bfnrlirr llL * J>: " >:i>1,Kii;

Ninth NY Festival 

Termed Best Yet 

By JOHN COCCHI 

NEW YORK—The 9th New York Film 

Festival, held at Lincoln Center's Vivian 

Beaumont Theatre, has been called the most 

succesful to date by Martin E. Segal, president 

of the Film Society of Lincoln Center. 

Inc. Sixteen of the eighteen films were 

completely sold out, with from 20 per cent 

to 100 per cent over capacity requests for 

tickets, and the remaining two films had 

95 per cent occupancy. 

The festival came in under its budget of 

$159,000 (compared with $260,000 last 

year) and had a deficit of around $100,000, 

with boxoffice receipts approximately $46,- 

000. Segal pointed out that the •"deficit" 

is always covered in advance of the festival 

by various donations from foundations, 

film distributors and the New York State 

Council on the Arts. 

The United States led the field with 

five entries, while Italy and France contributed 

three films apiece. West Germany 

had two films at the festival and one apiece 

came from Japan, Poland, Yugoslavia, 

Switzerland and the U.S.S.R. There were 

seven panel discussions, moderated by David 

Frost, Molly Haskell, Leonard Harris, 

Brendan Gill, Antonin Liehm, David Steinberg 

and Richard Corliss. Panelists included 

Frank Perry, Barbara Loden, Kitty Winn, 

Larry McMurtry, Bryan Forbes, Brian De 

Palma. Eleanor Perry, Nadine Trintignant, 

Don Rugoff, David Picker, Chris Dewey, 

lorry Southern, Kurt Vonnegut jr., Buck 

Henry, Peter Watkins, Jan Kadar, Jack 

Nicholson, Henry Jaglom, Dennis Hopper 

and Otto Preminger. 

At a press conference moderated by Segal, 

it was revealed that 20 films would be 

presented at the 1972 festival at a larger 

hall and with only a slightly higher budget. 

Alice Tully Hall at Lincoln Center is a 

possible site, while discussions are continuing 

with City Center for a 

suitable outlet. 

"Considering the deficits," remarked 

Segal wryly, "it would be a matter of 

sharing the poverty" wherever the festival 

is held. Next year's selections will include 

from three to five films made by young 

talents who have never had a feature length 

film presented to the public. This is a recommendation 

of Richard Roud. chairman of 

the program committee, and an effort to 

discover new talent from all over the world. 

The panel discussions were well received 

but criticized for the fact that most of the 

panelists made no effort to discuss the films 

that had just been screened. 

Under consideration for '72 is the possibility 

of repeating each film for maximum 

attendance. Admissions will remain at present 

prices. $4, S3. $2 and $1. As was the 

case this year, there will be no retrospectives 

shown during the festival. Again, the 

festival will seek to encourage distribution 

ol films with no U.S. release. Despite its 

being "far from perfect." the festival is a 

vital outlet lor films, said Segal. 

II 

Charles Cohen 

signed. 

Charles Cohen Named V-P, 

Advertising for Cannon 

NEW YORK—Charles Cohen has been 

named vice-president in charge of advertising 

and public relations 

for the Cannon 

Group, it was announced 

by Dennis 

Friedland, board 

chairman, and Christopher 

C. Dewey, 

president. Cohen, who 

joined Cannon in August 

1970 as advertising 

and publicity manager, 

succeeds Brian 

Van der Horst, re- 

Prior to joining Cannon, Cohen was advertising-publicity 

director for the Sigma III 

division of Filmways. Before that he served 

in executive promotional capacities with 

Warner Bros., 20th Century-Fox, Avco Embassy 

and Allied Artists. He began his industry 

career with MGM. 

Dan Fellman to Carrols 

As Head Film Buyer 

NEW YORK—Herbert N. Slotnick, president 

and chairman of the board of Carrols 

Development Corp., has announced that 

Dan Fellman will join the company as 

head film buyer of the Syracuse, N.Y., 

based corporation, effective November 1. 

To accommodate the rapidly expanding 

coast-to-coast theatre division, Fellman will 

open a New York City office for Carrols 

to supervise and direct the circuit's film 

buying and booking operations. Carrols will 

be operating 58 theatres by mid-Januarv 

1972. 

Fellman resigned his film buying post 

with Loews Theatres to accept the new 

position with Carrols. He previously held 

various sales positions for Paramount Pictures 

in Chicago, Cleveland, Washington. 

D.C., Dallas and New York. 

Boxoffice Int'l to Release 

'Godson' for Christmas 

HOLLYWOOD—Harry Novak, president 

of Boxoffice International Pictures, announced 

that his feature production "The 

Godson," in color, has been completed and 

will be released for a Christmas showing 

date in 25 key markets. 

The mystery-action-adventure story was 

based on an original by William Rotsler, 

who also wrote the script about the criminal 

syndicate operations in large cities. It was 

directed by Philip Dakota and stars Jason 

Yukon, Orita DeChadwick. Damon Kedroyd 

and Don Garcia. 

Novak said that the current interest of 

the public in the activities of the syndicates 

makes this a hot property. Other films 

scheduled for release are "Below the Belt." 

a light picture, and "Country Cuzzins." 

Boxoffice International currently has 13 

feature films placed in release since last 

April. 

Fanfare Will Release 

Six New Films in '72 

HOLLYWOOD — Fanfare Film Corp. 

president Joe Solomon announced that his 

company has set a 1972 release schedule 

of at least six new motion pictures, two 

of which will be produced by Fanfare. 

Those two are "Top of the Heap," produced 

and directed by Christopher St. John from 

his own screenplay, and "Hot Summer 

Week," produced and directed by Thomas 

J. Schmidt from a screenplay by Larry 

Bischof. David M. Kaufman and Michael 

Levesque. Both are set for release in June 

1972. 

Fanfare will release "Men of the Tenth" 

in January, produced by James M. Northern 

and Stuart Z. Hirschman and directed 

by John Cardos from a screenplay by 

Marlene Weed. Slated for May release are 

"Tower of Evil," a Grenadier Films, Ltd., 

production in which Fanfare is a financial 

participant, and starring Jill Haworth. directed 

by Jim O'Connolly from his own 

screenplay and produced by Richard Gordon. 

Also to be released in May is "Rip- 

Off," starring Dean Stockwell, Scott Brady 

and Gloria Grahame, produced by Jerry 

Katzman and directed by Sutton Roley 

from a John Lawrence and Barry Sandler 

screenplay. 

Set for August release is "Tonight You 

Sleep," produced by Richard Brill and Martin 

Cohen, with the latter directing from a 

screenplay by William Hersey. 

Solomon also noted that Fanfare will 

continue to schedule engagements for its 

current releases, including '"Simon, King of 

the Witches," "Werewolves on Wheels" and 

"Evel Knievel." 

Allied Artists Reports 

$3.2 Million Net Loss 

NEW YORK — Allied Artists Pictures 

Corp. reported a net operating loss of 

$3,264,900 on revenues of $2,745,400 for 

the 53 weeks ending July 3, 1971. This 

compares with a net operating loss of $244,- 

S00 on revenues of $6,819,000 for the 52 

weeks ended July 27. 1970. 

The figures for the previous period exclude 

extraordinary income of $298,700, 

arising primarily from a non-recurring gain 

from the sale of the company's studio 

property and equipment and a reduction in 

federal income tax arising from loss carryovers. 

There were no such applicable items 

in the current fiscal year. 

Operating losses were due to several 

factors, 

including a continuing decrease in 

domestic motion picture attendance, which 

contributed, in part, the company said, to 

the poor results of theatrical films released 

during fiscal 1971. As a consequence, it 

was reported, there was an accelerated 

write-off of product which management 

felt would not he substantially recouped 

in the current market. There also were 

considerable increases in financial costs. 

\A BOXOFFICE ;: October 25. 1971

^Happy Thanksgiving. . 

THE FRENCH 

CONNECTION 

(Thierry Qiristmas. . 

anda 

Doyle fights and lives rough. He's bad news ... but a good Cop. 

Watch Doyle bust THE FRENCH CONNECTION. World Premiere 

Engagement now Loews State 2 and Loews Orpheum, New York City 

\ i 

MADE FOR 

EACH OTHER 

Love is an uncivil war from the authors of "Lovers and Other 

Strangers" who double as the stars. 

Uery c Prvspervus 

3\(ew7ear 

from 

20,wi 

CENTURAFOX 

ALL THE 

RIGHT NOISES 

Is '\5V2 too young for a woman? Is one woman enough for a man? 

Find out this November. 

THE HOT ROCK 

The co-star of "Butch Cassidy," the co-star of "The Owl and the 

Pussycat." They bomb the museum, blast the bank, blow the jail, 

blitz the police station. They're after the hottest rock in history... 

and they'll keep doing it 'til they get it right! Set for a prosperous, 

New Year. 

ana J currently 

] 

inproduction[for 12: 

WE POINTED 'EM NORTH 

The Culpepper Cattle Co. moves out! 

ACE ELI AND 

RODGER OF THE SKIES 

A strutting, swaggering saga of 1920's Americana and the 

life 

of a barnstorming bi-plane pilot. 

THE OTHER 

From the director of "Summer of '42". . 

A chilling journey into fright . . . now on the best seller charts. 

THE SALZBURG 

CONNECTION 

The producer of "M'A'S'H" is turning the -1 best seller into 

an unforgettable film.

o o 

o 

ooooooooooo OOOOOOO 

o 

oj 

°l 

O! 

o 

o 

o 

o 

o 

o 

o 

o 

o 

o 

o 

o 

o 

o 

COMING FROM 

ALLIED ARTISTS 

\A 

• •••• 

Limited 

Engagements starting 

FEBRUARY, 1972 

ooooooooo oooo 

o 

o 

o 

o 

o 

o 

o 

o 

o 

o 

o 

o 

o 

o 

o 

o 

o 

o 

o 

o 

o 

o o o oo

i 

your 

. wool) 

has 

'Willy Wonka' Encore Runs 

Scheduled for Christmas 

NEW YORK — "Wills Wonka & the 

Chocolate Factory," a Paramount Pictures 

presentation of a David 1 , Wolper production, 

will pla> encore engagements as a 

special Christmas attraction at theatres 

across the country, it was announced bj 

Norman Weitman. Paramount's general 

sales manager for the U.S. and Canada. 

The film originally was released in July. 

Based on Roald Dahl's classic children's 

hook. "Charlie and the Chocolate 

l 

ac 

tors." the film was produced by Stan 

\largulies and Wolper and directed by Mel 

Stuart, from a screenplay by Dahl. Gene 

Wilder stars as Wills Wonka' and 1 .^-yearold 

Peter Ostium is introduced as the young 

hero, Charlie Bucket. Jack Alhertson costars 

as Charlie's Grandpa Joe. 

Critics were enthusiastic in their praise 

for the fantasy with music, which has si\ 

original songs by Leslie Bricusse and Anthony 

Newley. Featured in Willy Wonka's 

factors is a world of "Pure Imagination" 

in svhich there are a chocolate riser and 

waterfall, marshmallow-stuffed mushrooms 

and small workmen called Oompa-Loompas 

(with orange faces and green hair). 

Tokoloshe' to Bow at Two 

Frisco Houses Nov. 11 

NEW YORK — "Tokoloshe," produced 

entirely on location in South Africa, svill 

open in San Francisco at ABC's St. Francis 

Theatre and United Artists' Granada Theatre 

November 10, it was announced by 

John J. McGettigan, executive director of 

Artists International Distribution. Ltd. 

Rated G. the film is an adventurous, actionpacked 

tale designed to appeal to the whole 

family. 

Harry Shuster, executive producer of 

Barbara Loden's "Wanda," was the producer 

of "Tokoloshe." It tells of a young 

Bantu boy, believed to be possessed by an 

evil spirit, who is forced to flee his homeland 

and make a long and dangerous journey 

across the veldt to Johannesburg, where 

he meets a blind man and establishes a 

lather-son type relationship. 

BFI Selects 'WUSA' Film 

As London Festival Entry 

NEW YORK—"WUSA." a Paramount 

Picture starring Paul Newman, Joanne 

Woodward, Anthony Perkins and Laurence 

Harvey, has been selected by the British 

Film Institute for presentation at the 15th 

London Film Festival. The festival svill be 

held from November 15 to December 1 

at the National Film Theatre and will include 

the BFI's choices of the best feature 

films and shorts of the year. 

Produced by Newman and John Foreman. 

"WUSA" was released in the U.S. by 

Paramount in November 1970. The Technicolor-Panavision 

film was directed by 

Stuart Rosenberg from a screenplay by 

Robert Stone, based on his award-winning 

novel "A Hall of Mirrors." 

The drama presents Newman as an 

itinerant disc jockey who becomes involved 

in the political activities ol a conservative 

radio station ( o-starring are Pat Hingle, 

Bruce Cabot, (Ions Leachman, Don Got 

don, Moses Gunn and Michael Vnderson 

To Release Two Recordings 

From 'T. R. Baskin' Film 

\l \V YORK—Andy Williams' recording 

of "Lose Is All," a song set to the theme 

music from Paramount Pictures' "T. R. 

Baskin." svill be released as a single by 

Columbia Records during the first week in 

November. The song has been composed by 

Jack Elliott, with lyrics by Norman Gimbel. 

Paramount Records also will issue an original 

soundtrack recording ot Elliott's music 

lor the film early in November. 

"T. R. Baskin" began its world premiere 

engagement on Wednesday (20) at Loews 

State I and Loews Tower East theatres in 

New York City. Candice Bergen has the 

title role, opposite Peter Boyle, Marcia Rodd 

and James Caan. 

Camera Work Completed 

On Hitchcock's 'Frenzy' 

LONDON— Alfred Hitchcock has completed 

camera work here on his production 

for Universal Pictures, Ltd., of "Frenzy," 

his 53rd film as a director and the first he 

has directed in England since "Stage Fright" 

21 years ago. 

Jon Finch, Alex McCowen. Barrs Foster, 

Anna Massey, Vivien Merchant. Bernard 

Cribbins and Billie Whitelaw star in the 

suspense drama screenplayed bj \nthons 

Shaffer, of "Sleuth" fame, from a novel 

by Arthur La Bern. 

"Frenzy" was filmed in London's Covent 

Garden and at Pinewood Studios. 

Danny Kaye Is Preparing 

Second Film on UN Work 

UNITED NATIONS — Danny Kaye. 

American comedian, will film his second 

movie about the UN Children's Fund work 

The agency said Kaye is now on the was 

to Japan, Hong Kong, the Philippines. 

Indonesia. Thailand and India. A subsequent 

trip will take the entertainer to 

France, Italy, West Germany, Yugoslavia, 

the Netherlands, Norway, Sweden and Finland. 

Seventeen scars ago Kaye completed .m 

earlier motion picture on the Children's 

Fund work entitled "Assignment Children." 

Schwalberg Acquires Rights 

To 'Stakeout' TV Series 

NEW YORK— Alfred W. Schwalberg. 

motion picture executive and former president 

of Paramount Film Distributing, has 

acquired the rights to "Stakeout." a onehour 

television series for which he svill act as 

co-producer. The series will present the adsentures 

of Hammerhead Ryan and Slim 

Gallo, two of the most unusual detectives on 

the New York Cits Police Department 

Chaplin's 'King in New York' 

Opening 14 Years Late 

NEW Mikk Chirks Chaplin's "A 

King in Ness York," produced in 1457 and 

never shown in the I S . been acquired 

lor release in this country, it was announced 

bs Olivei A Linger, president ot leisure 

Media, Inc., which made the arrangements 

in association with Classic I estiva] ( orp 

Concerning the release ol the film 14 sears 

alter it was completed, ( haplin, after a 

screening ol the film in London, claimed 

that the film was not political, bm dramatic 

111 content. 

Unger Said that his release plans lor the 

( haplin package called tor bookings in osei 

2(1 major Cities bs the end Ol the sear and 

that specific dates and theatres would be 

announced shortly Included are such films 

as "i imelight," "Monsieur Verdoux," "( us 

lights." -Modern limes" and "The Great 

Dictator." 

Metromedia Names Weis 

Special Projects Head 

Hoi I 

Pierre Weis has been 

appointed s ice-president, special project! at 

Metromedia Producers ( Oip., it ssas announced 

by Kenneth Joseph, vice-president 

in charge of syndication. I he appointment 

is the latest m a series ol top-level expansion 

moves. 

Previously president ol United Artists 

lelesision. Weis has held a wide range of 

executive positions svith UATV and its predecessor 

companies during the past 21 years. 

REWARD 

FOR MISSING EQUIPMENT 

We ore looking for some 16mm equipment 

which was removed from our Denver office on 

June 15. This equipment wos removed by o 

man approximately 5'9" toll, weight 170, light 

brownish-red hair, square focc ond possibly 

wearing a beard, and we arc offering a reward 

The equipment is as follows: 

1 16mm 1.00 inch |MN S/N 388367 

1 16mm ISO inch lens 

1 16mm 2.00 inch lens S/N 6100926 

2 16mm 24" reels 

1 pair 16mm Ncumadc hand rewinds 

1 ORC X1000 Xenon lamphousc with 

integral power supply and bulbs 

S/N 10167 

If there is o new 16mm theatre being built 

arco, would you please check out the 

juipmcnt that is being installed. 

If you hove any information regarding the 

t>ovc, please call us collect at 303 534-7611 

WESTERN SERVICE AND SUPPLY 


. . and 

. . 

. . 

. . 

LETTERS 

signed. 

Urges Reviving 'Movie Month' 

Maybe you could use this somewhere . 

possibly letters from readers? (After all, 

a bloke who was on the editorial side of 

the industry for a piece of his life, and 

who has for more than four decades invested 

in movies, should be able to speak 

out once in a while for a business that 

has given him an interesting and gainful 

livelihood for, lo, these many years.) 

The industry has survived many crises 

because the leaders of the various branches 

got together, talked a lot, did a little, and 

usually found some sort of solution to the 

problem. 

Until the Consent Decree came along, 

September was traditionally the beginning 

of the fiscal year. 

Lately, however, every September we 

have a crisis. Does anyone do anything 

about it? No! No! No! 

All we have to buck (aside from the 

fact that distributors are reluctant to re- 

lease their good pictures) is . . . Back-to- 

School Bugaboo ... the new TV Shows . 

Bowling Leagues getting under way 

Football keeping people home . 

Basketball at high 

ball pennant fever . . . 

schools and colleges whacking away at us 

. . . and diehard Golf nuts stalking the 

courses. I probably missed a few, but everyone 

knows what they are. 

I would venture an opinion. If the industry 

leaders of all branches would sit 

down in January or February and say, 

"We cannot let this happen next September; 

we cannot afford to let this competition 

knock us off for an entire month," someone 

and everyone might decide on a course 

of action that could be initiated months 

before the September blues overtake us. 

For a starter, how about a campaign 

beginning, say, in June. Keynote? Theme? 

How about "September Is MOVIE 

MONTH." Let's get a plan together that 

will hit the TV fans who watch the new 

programs through an industry-promoted 

campaign on TV to sell "September Is 

MOVIE MONTH." Maybe we could hit 

the Bowling Leagues with tieups and messages 

that will hit them on the alleys and 

sell "September Is MOVIE MONTH." 

Maybe we could reach the Football Fans 

with ads co-sponsored by all branches that 

would run in programs at the games and 

in TV Guides published as magazines and 

in newspapers. Maybe if every theatre ran 

trailers months in advance . . . used displays 

in lobbies months in advance with 

the message, "September Is MOVIE 

MONTH" . if we had enough 

enthusiasm in what we were selling the 

public, we just might convert September 

into what was once the beginning of the 

NEW SHOW SEASON. 

This is just one man's thinking. Imagine 

industry's 

if we got the entire industry thinking along 

this line! ! ! Imagine if we pooled all these 

ideas and if everyone in the industry went 

to work selling the public an idea that 

"September Is MOVIE MONTH." The only 

Names withheld 

result might be that the public would come 

to believe it, even as repetition is considered 

ideal for convincing the public of 

anything. 

Industry leaders are supposed to do just 

that. Have we any LEADERS left? My 

guess is that there are plenty around, so 

let's hear from them and maybe next 

September will be a banner month instead 

of the uninspired, unprofitable and frustrating 

30 days of diminishing boxoffice 

grosses. 

CHESTER FRIEDMAN 

4049 Reading Rd. 

Cincinnati, Ohio 45229 

Bausch & Lomb Net Gains 

In Quarter, Nine Months 

ROCHESTER, N.Y.—Bausch & Lomb, 

the optical company, reported a rise in its 

net income for nine months, totaling $3,- 

740,000 for 1971, compared with $3,262,- 

000 for the 1970 period. Sales for the ninemonth 

period amounted to $105,537,000, 

compared with $100,146,000 in 1970. 

Shares were $1.33 for nine months, compared 

with $1.18 for the same period last 

year. 

The last quarter showed an increase in 

net income to $1,686,000, compared with 

$1,076,000 in 1970. The earnings per share 

were 61 cents for the three months, compared 

with 39 cents for the same period 

in 1970. 

Humane Society Presents 

Award to Joy Adamson 

NEW YORK—Joy 

Adamson, author of 

the popular trilogy on Elsa the lioness and 

her three cubs, received the Joseph Wood 

Krutch Award from the Humane Society 

US at a special banquet in Newport, R. I., 

on Saturday evening (16). 

Mrs. Adamson flew from her home in 

Naivasha, Kenya, to accept the award. Naivasha 

recently was the scene of location 

filming of "Living Free," the upcoming 

Columbia Pictures and Carl Foreman presentation 

which chronicles the further memorable 

adventures of Elsa and her "Born 

Free" cubs. 

Munio Podhorzer Chairs 

IFIDA Award Committee 

NEW YORK—Munio Podhorzer, president 

of United Film Enterprises, will serve 

as chairman of the festival and awards 

committee for the upcoming IFIDA International 

Film Awards dinner, it was announced 

by Emanuel Wolf, dinner chairman. 

The event which is sponsored annually 

by the IFIDA will be held on Friday 

evening, Feb. 25, 1972, at the Americana 

Hotel in New York. 

Coincident with the dinner, there will 

be a presentation of the major competitive 

film awards for the best pictures made 

abroad, best director, best actor and best 

actress. 

Mayor of Toronto Promises 

Support for Family Films 

TORONTO—Sol Fried, president of Capital 

Productions, Hollywood-based production 

and distribution company, while in 

Canada for a series of meetings with Harry 

Eichler, vice-president and production 

executive for International Pictures of 

Canada and theatre circuit heads, met with 

Toronto Mayor William Dennison in his 

chambers to discuss the alarming lack of 

audience attendance and the definite need 

for more family entertainment films for 

Canadian Cinemas. 

Dennison stated that he is, "Totally aware 

of an increasing interest in Canadian-based 

film production," and further that, "personally, 

I encourage and would like to see more 

general audience films being made, which 

I am confident will show a definite increase 

at 

the boxoffice." Using "Love Story" as an 

example. Dennison pointed out that it is, 

"possible to have a combination of ingredients 

for wholesome entertainment without 

lewd or outright sex being shown." 

He assured Fried that his office would 

offer whatever assistance possible for the 

two films, "Backward Revolution" by Peirlamay 

and Mickey Spie's "The Buzzards," 

which Capital will co-produce with IPC and 

distribute internationally. The films are 

family audience entertainment. 

Fried also opened negotiations for Capital's 

Toronto sales branch which, because 

of its adjacency to the company's U.S. 

operations, and its proximity to New York, 

where Capital maintains divisional representation, 

will serve theatres as far east as 

Nova Scotia and Newfoundland, and west 

to British Columbia. Meetings were held 

with Famous Players Canadian Corp., the 

dominion's largest chain, operating more 

than 250 houses, as well as Odeon and 

Twentieth Century Theatres. A formal 

opening of the branch is planned for February 

'72. 

Technicolor Has 25% Gain 

In Net for First Quarter 

HOLLYWOOD—Technicolor, Inc., reported 

that net income for the first quarter, 

which ended September 25, increased 28 

per cent over earnings in the corresponding 

period a year ago. Earnings in the initial 

period this year came to $848,000 or 23 

cents per share, up from $661,000 or 18 

cents per share in the first quarter of the 

previous fiscal year. Sales in the first three 

months of fiscal 1972 were $25,998,000, 

compared with $26,758,000 in the similar 

period last year, a decrease of three per cent. 

Per share figures are based on average 

shares outstanding—3,747,053 this fiscal 

year and 3,694,708 in the first quarter of 

fiscal 1971. 

William E. McKcnna. Technicolor board 

chairman, said the earnings gain is attributable 

to operating efficiencies introduced in 

the prior year and the systematic elimination 

of unprofitable sales. 

18 BOXOFFICE :: October 25, 1971

^_j^. 

inema Center Fil 

d National General Pictu 

ye done for Sharks They're 

/ 

for" 

HLH'JlfrllL*' 

From advertising to art work, from publicity to promotion, 

Cinema Center Films and National General Pictures 

have developed an exceptionally broadbased campaign to capitalize 

on every aspect of this most extraordinary motion picture.

Campaign Highlights from 

eel 

"THE AFRICAN ELEPHANT" 

shows Africa and its 

fascinating wildlife world as it 

has never been seen before. 

Realizing that this film would 

have vast appeal to audiences 

of all ages, Cinema Center 

Films designed three 

campaigns. These campaigns 

can be used separately or in 

conjunction with each other. 

This is tin- story of tin- Aln. an clc and makes it sing with peace. 

ant and the land when- he lives. A This is the life of the king of th 

-t sun-bleni I continent where the all, the African elephant. A totally i 

cle of life is short and savage and incredible motion picture. The 

Andinthisworldoffantaslicbeauty of the greatest being on this planet 

tl total savagery there is one above ail -The African Elephant" . .Yo 

tiers who possesses both power and never experience anything quite lik 

jjesty Who shakes the earth in rage again. 

"The African Elephant" 

GET TO KNOW 

THE JUNGLE BEFORE 

1 THEYFAVEIT 

T 

The African Elephant 1 

\i ini ma ( INIIK 111 Ms PRESENTATION

The African Elephant" 

THE AFRICAN ELEPHANT 

A STORY OF PEACE AND BEAU IV IN A WORLD OE VIOLENCE. 

Ads shown on this spread are 

available in all sizes from 

640 lines down to 14 line 

Directories. A complete line of 

full color posters and accessories, 

including two 1-sheets, 

is available from National 

Screen. (1-sheet 'A' embodies 

art concept of ad on upper 

portion of left hand page. 

1-sheet B' is similar to ad on 

upper portion of this page.) 

The African Elephant" 

GET TO KNOW 

THE JUNGLE 

BEFORE THEY FWVEn 

GET TO KNOW 

THE JUNGLE 

BEFORE 

THEY PAVE rr 

The African 

Elephant" 

The African Elephant"

The most captivating set of still photographs 

submitted by any studio on any movie ..." 

if ^ 

rrA 

"*W^M 

The photographs from "THE AFRICAN 

ELEPHANT" are truly extraordinary and have 

evoked major interest from newspapers, 

magazines and other publications throughout 

the world. Susan Stark, film critic of the Detroit 

Free Press summed it up when she wrote 

recently, "The most captivating set of still 

photographs submitted by any studio on any 

movie make this study of wildlife on the Dark 

Continent first choice as great entertainment for 

the whole family during the holiday season." 

There is little doubt that these photographs, 

available both in black and white and color, will 

be a major selling tool for the film.

1 supplement 

•1.1I to students 1 

1 

j 

Promotions 

SCHOOL TRIPS 

"THE AFRK \s I li PHAN1 is a penetrating look at the natural 

wild life 

e and 

beautiful sights of a myth-la< ed land. Arrange with the ; 

sour local sc hools to sponsor spe< ial theatre parties during your 

the study ol animals in 

The motion picture is informative and entertaining and will be 

H h theatre pari 

MUSEUM TRIPS 

Dozens of rare and exotic animals, many ne\ e 

photographed before, are part of the panorama captured 

in "THE AFRICAN ELEPHANT." Arrange with your local 

natural history museums to set up special displays in 

their 

lobbies and throughout their exhibit rooms high-lighting 

many of the fascinating facts about wild life contained in 

the motion picture. 

SPECIAL DRAWING CONTEST 

Arrange with your local newspapers tosp 

special "draw an eleph 

young readers. Ask the readers to submit their 

of what an elephant looks like, with 

the winners receiving spec ial passes to your pi 

of'THEAFRICAN ELEPHANT " Winning entrii 

be run by the newspaper to further em ourage 

business during sour theatre's showing of this unique 

and fast mating picture. 

THE ECOLOGY ISSUE 

Our natural wild life is now being protected by stricter laws 

than ever before to preserve various species of animals doomed 

to extinction by senseless killing for sport. Arrange with your 

local zoological society, which is concerned with these 

important topical issues, to set up special displays in your lobby 

alerting all patrons to the need for common sense to preserve 

wild life. Arrange also to furnish stills from "THE AFRICAN 

ELEPHANT" for use in the society's newsletters and pamphlets. 

TRAVEL TIE-IN 

Africa is a land filled with mystery, a country thai is 

becoming increasingly popular as a tourist attraction. 

Arrange with your local travel shops and bureaus to feature 

stills from "THE AFRICAN ELEPHANT" throughout their 

stores, with pamphlets nearby giving information on 

special tours to Africa. Ask the stores to use this tag line 

MAKE YOUR NEXT VACATION AN ADVENTURE GO IN 

SEARCH OF "THE AFRICAN EL I I'll \\T 

CARD SHOP TIE-IN 

The popular myth that an elephant never forgets can be used 

as an effective sales device by the local stationery stores in your 

area that carry lines of greeting cards. Ask these stores to 

feature stills from "THE AFRICAN ELEPHANT" by their card 

racks and in their windows with this tag line: "THE AFRICAN 

ELEPHANT" NEVER FORGETS. MAKE SURE YOU REMEMBER 

THAT SPECIAL OCCASION WITH OUR CARDS. 

PET STORES 

Dozens of fascinating animals are featured in Till Al KIC \\ 

ELEPHANT." Arrange with y our local pet stores to feature stills of the 

beautiful animals featured in the motion picture throughout their 

stores. Special displays featuring photographs of (he various tornis 

of cats (cheetahs, impalasand tigers featured in the film can beset up 

near the cages containing pet < ats vk the stores to use this ug Ime: 

WE DON'T STOCK rHE AFRICAN ELEPHANT, BUT WE HAVE A 

FABULOUS COLLECTION OF PETS FOR YOUR ENJON MIS! 

STU] 

JIDE 

A special study guide, written and researched by Margaret 

Ronan, motion picture editor, Scholastic Maga 

valuable promotional item for use with high schools and 

colleges in your area. Order from promotional department. 

National General Pictures, 600 Madison Avenue, 

New York, N.Y.I 0022.

1 

Selling a Great Picti 

Every now and then, someone announces his company's intention of 

returning to "old-fashioned" showmanship. It may even be referred to 

as 

"good old-fashioned" showmanship. Whatever the phrase used, the 

effort generally dies with the announcement because the kind of 

showmanship that built the motion picture industry had its beginnings 

with the product itself. 

We work with two kinds of film. One is the motion picture, the product 

we make and sell. The other is the still photograph, and it used to be 

an invaluable asset in the selling of the motion picture. 

The "still" is with us again, where Cinema Center Films and National 

General Pictures are concerned, and it is with us without talk of "oldfashioned" 

showmanship. In selling "THE AFRICAN ELEPHANT," the 

distributors are returning to traditional showmanship. They are proud of 

their picture, and they are especially proud of the stills that go along 

with it. 

"THE AFRICAN ELEPHANT," as the foregoing pages attest, is 

about animals. It also can be considered something of an 

"anniversary" picture. "THE AFRICAN ELEPHANT" is a direct 

descendant of the sequence made in 1872-almost 100 years 

ago— by an English photographer with an oddly-spelled first 

name, Eadweard Muybridge, who used 24 cameras to decide 

a bet. 

There was no motion picture camera then, and California Governor Leland Stanford and some other gentlemen were 

in violent debate as to whether a running horse ever had all four feet off the ground at the same time. To find out, 

Muybridge lined up his 24 cameras along the side of a race-course, each to be tripped by a thread stretched across 

the track. A white horse broke those threads in its drive for the finish line, photographing itself (with, incidentally, 

all four feet off the ground at some point in its stride). 

History does not say whether Governor Stanford won his bet. History does say that the motion picture was invented 

at that moment. Motion was proven to be photographable and recordable. Ultimately, technical improvements 

eliminated 23 of those 24 cameras, and the use of stretched thread to trip them.

-With Great Pictures! 

The fact is, of course, that motion picture film carries a series of still films. That is all each frame is, a still film. The 

sum total, when projected, gives the visual illusion of motion. 

The importance of the still, in motion pictures, is not generally recognized today. 

THE AFRICAN ELEPHANT" is an unusual picture, and it is being sold with 

pictures. Unusual pictures . . . stills, like Muybridge's pioneer product, 

that tell an unusual, moving story. For "THE AFRICAN ELEPHANT," words 

are not enough. 

In a time when virtually every attraction is heralded with some 

Madison Avenue variant on adjectives like "great," "awe-inspiring," 

"powerful," etc., what moviegoer believes the words? 

/ 

% 

J 

When he goes to a movie, the film fan hopes 

to enjoy good screen entertainment. He does 

not expect to be awed or inspired or 

whatever, nor does he want to be. That 

simple fact seems to elude most of today's 

showmen. They prefer to tell it like it isn't, 

even if their hyperbole does not attract 

audiences. The nation's boxoffices know 

better. 

In showing potential audiences what "THE AFRICAN ELEPHANT" is all about, through a set of remarkable stills, 

Cinema Center and National General are returning to first principles. They are showing, not telling. Like the men who 

built our industry with what is now called "old-fashioned" showmanship, "THE AFRICAN ELEPHANT" distributors 

recognize the truth of that adage about one picture being worth ten thousand words. 

It was no accident that Hollywood once employed some of the world's master still photographers, and that the 

directors and actors concerned themselves deeply with the making of stills. Today, a good still photographer is a 

rarity, and giving any photographer on the set the time and cooperation he needs is almost unthinkable. The idea 

of selling a picture with pictures is anathema. Words are cheaper. 

Boxoffice has seen "THE AFRICAN ELEPHANT" stills, available at National Screen Service. They are as unusual as 

the film itself. They are arresting, compelling and valuable assets in a truly worth-while campaign. They show 

what the picture is about, and they show it persuasively, indeed. Muybridge was right. 

*\ *

the campaign 

A full-length, true and beautiful motion picture adventure, 

"THE AFRICAN ELEPHANT" demonstrates with entertaining 

vividness the dependence of life upon life. Equally, the campaign 

prepared by Cinema Center Films and National General 

Pictures, for the selling of "THE AFRICAN ELEPHANT," is 

closely-woven and carefully 

integrated. 

Publicity and promotion material is there in abundance, 

with that wealth of remarkable stills from "THE AFRICAN 

ELEPHANT" contributing not only to easier showmanship 

achievement but to positive boxoffice effect. The advertising 

campaign— one of the strongest Boxoffice has ever seen— 

shows what the picture is about in a manner which makes 

even the smaller ads loom large. Trailers pack the punch 

of the film itself; display material is keyed to the advertising 

and art-work. 

There is nothing routine about "THE AFRICAN ELEPHANT." 

There is nothing routine about the campaign built around it. 

the credits 

Produced by William N. Graf and Monty C. Ruben 

Directed and Photographed by Simon Trevor 

Music Composed and Conducted by Laurence Rosenthal 

Film Editor, Alan L. Jaggs, A.C.E. 

Narration Spoken by David Wayne 

Narration Written by Alan Landsburg 

Music Supervision, Morton Stevens 

Supervising Music Editor, Gene Feldman 

Supervising Sound Editor, Jack Finlay 

Assistant Film Editor, Ruth Blythe 

Dubbing Editor, DocWilkerson 

Filmed with the Cooperation 

of the Governments of 

Kenya, Uganda and Tanzania 

and their National Parks

CALENDAR! EVENTS 

T W T F S 

3 4 S 6 7 8 9 7 8 9 10 11 12 13 

10 11 12 13 14 15 16j, 4 15 16 7 ,, 19 20 

, 

24 25 26 2? 28 29 30 2' " « 24 25 26 27 

31 28 29 30 

Angeles International Film Festival, Grau 

Ihinese Theatre and Roosevelt Hotel, Holly- 

22, Motion Picture Pioneers 33rd anniversary dinner. 

Hotel Americana, New York City. 

27, 28, Variety Club Tent 1 45th anniversary celeion, 

Sheridan Square Theatre, East Liberty, Pa. 

and Chatham Center, Pittsburgh. 

16-20, NATO of Florida 

Orlando, Fla. 

FEBRUARY 

1-3, TEXPO '72, Fairmont Hotel, 

Disney 

World, 

Dean Martin Film Opens 

In Las Vegas November 11 

NEW YORK—The world premiere ol 

Cinema Center Films' "something big" starring 

Dean Martin and Brian Keith will be 

held in Las Vegas Thursday, November I 1. 

National General Pictures' release of 

"something big," which will open at the 

Parkway Theatre on November 12 following 

the November 1 1 performance at the 

I (change Club of Las Vegas for the honelit 

of the Youth of Clark County, was 

filmed entirely on location in Durango, 

Mexico. 

"something big," which is Martin's first 

film since the 1968 production of "Airport," 

also stars Honor Blackmail and Brian Keith. 

$AVE On CARBONS From Your 

Favorite LASER-LITE Dealer! 

Laser-Lites Now Handled 

*L & S Theatre Supply, Beverly Hills, Calif. 

frMid-Continent Theatre Supply, Kansas City, Mo. 

•k Pacific Theatre Equip. Co., San Francisco. Calif. 

Eastern Cinema Supply, Hanson, Mass. 

United Theatre Supply, Jacksonville, Fla. 

*L & S Theatre Supply, Salt Lake City, Utah 

* Texas Theatre Supply, San Antonio, Texas 

it General Sound & Equip. Co., Toronto. Canada 

Theatre Equip. Sales & Service, Old Hickory.Tenn 

Kinney Plans to Acquire 

Two CATV Properties 

\l \\ NoKk Kinne) Services, [nc baa 

announced agreements in principle to acquire 

lelcVision Communications Corporation 

(TVC), ,i compan) primaril) engaged 

in the ( A 1 Y business, and to acquire 

also the CATA properties ol Continental 

relephone i orp 

Steven I. Ross, president ol Kinney. Allied 

K. Stern, president ol l\( tnd 

Charles Wohlstetter, chairman ol the board 

oi ( ontinental, jointl) announced agreements 

in principle under which Kinne) will 

acquire I Y( lor approximately 1,264,000 

shares ot Kinnej common siock and the 

CATV properties ol Continental foi approximately 

550,000 shares ol Kinnej common 

siock. in each case subject to adjustment 

on a formula basis. 

Ross s.ud that the agreements, subject 

.au\ to corporate regulator) approval, would 

make Kinnej a major CATV operator, with 

more than 175.000 subscribers in 25 states. 

He s.ud that the agreement between Kinnej 

and C ontinental would replace the proposed 

acquisition by TVC ol Continental 's ( \ I \ 

properties announced in August. 

Ross said that Stern would become duel 

executive officer of the combined CATV 

operations ot 1YC and Continental aftei 

their acquisition by Kinney and would also 

become a director of Kinne\ 

U. S. Marshal Seizes Prints 

In Raid at Dealer's Home 

NEW YORK—A U. S. marshal, acting 

under a writ of seizure issued by the federal 

court in Los Angeles, raided the residence 

ol George M. Spence, an alleged dealer in 

illegal motion picture prints, on Friday (8). 

Fourteen reels were seized, covering the 

titles "Ci\psv" (Warners. 1962), "Love Me 

or Leave Me" (MGM, 1955), The Helen 

Morgan Story" (Warners. 1957) and "Dr. 

Terror's House ol Horrors" (Para., 1965). 

The writ had been issued in a laWBuil 

filed on (Thursday (7) in federal court by 

United Artists. MGM, Paramount. Warner 

Bros.. Universal and Buena Vista and the 

producers ol the pictures involved. Federal 

Judge Malcolm M Lucas issued a temporarj 

restraining order preventing Spence from 

"concealing, dealing in. 

of the copyrighted prmis. 

or disposing ot" an) 

The restraining order also prohibits the 

"destroying, concealing, altering, or otherwise 

tampering with" anj ol Spence's books 

and records relating to the tilms in question 

Plaintiffs are represented bj the I OS Angeles 

lirni ol Loeb and Loeb, with Saigoy 

Stein & Hanlt ol counsel 

Triple U.S. Premiere Held 

For Audubon's 'Butterfly' 

NEW YORK — Audubon Films The 

Butterfly" which introduces European sensation 

Anna Krishna to American audiences, 

had a triple U.S. premiere in Pittsburgh, 

Milwaukee and Savannah on Wednesdaj 

(20), it was reported b\ Audubon general 

sales manager Ava I cighton. 

Good 

SHORTSmanship! 

DAVAICAOE 

niviinnc 

Do you know that 9 out of 10 theaters 

play FREE short subjects? THEATER 

CAVALCADE is something NEW 

and FREE, a fast-moving, fast-paced 

featurette "newsreel" that audiences 

really go for! And why not? Each issue 

includes stories on sports, travel, 

ecology, safety and many other subjects 

Narration by Peter "News of the Day"* 

Roberts. Plan to play THEATER 

CAVALCADE with your top feature 

bookings. It'll pay off 

in 

pleosed patrons. 

FREE 

One Reel (10 to 12 minutes) 

COLOR 

In This Issue: 

U. S OLYMPICS PREVIEW 

CANARY ISLANDS: LOST ATLANTIS? 

LIFE SAVING HIGHWAYS 

NEW COMMUNITY: NEW LIFESTYLE 

AFRICAN WILDLIFE ADVENTURE 

FOR BOOKING INFORMATION WRITE: 

ASSOCIATION-STERLING/35 

866 Third Avenue 

New York, N.Y. 10022 

And we've got 

more than 30 

[IJb other great 

FREE reels! 


i 

Kodak Sales, Earnings Hit 

New Quarter, 9-Mo. Highs 

ROCHESTER, N.Y. — Eastman Kodak 

Co. had new highs in sales and net earnings 

both for the 1971 third quarter and for the 

nine-month period, it was reported by Louis 

K. Eilers. chairman, and Gerald B. Zornow, 

president. 

Consolidated sales worldwide for the 

quarter ended September 5 rose 8 per cent 

to $765,068,000, compared to $708,933,000 

for the 1970 third quarter. Net earnings for 

the current quarter were $125,744,000. or 9 

per cent more than the $115,377,000 earned 

in last year's third quarter. The earnings 

were 78 cents per share against 71 

the same quarter a year ago. 

cents for 

For the nine months, sales worldwide 

were $2,031,777,000. or 5 per cent higher 

than the $1,928,007,000 a year earlier. Net 

earnings increased to $282,052,000. or 1 

per cent more than the $279,268,000 for the 

same three quarters of 1970. The earnings 

were $1.75 per share, against $1.73 for the 

same three quarters a year ago. 

Earnings from operations for the three 

quarters were $535,892,000, against $533,- 

660.000 a year earlier and pre-tax earnings 

were $555,052,000. against $556,268,000. 

Provision for income taxes was $273,000.- 

000 for 1971. 

MOTION PICTURES RATED 

BY THE CODE & RATING 

ADMINISTRATION 

The following feature-length motion pictures 

have been reviewed and rated by the 

Code and Rating Administration pursuant 

to the Motion Picture Code and Rating 

Program. 

The Human Race (R&S) GP 

The Other Side of Madness (Prestige) (x) 

Punishment Park (Sherpix) [r] 

To Find A Man (*) (Columbia) GP 

Hallstrom Named Assistant 

To George Josephs at CI 

HOLLYWOOD — Don Hallstrom has 

been named assistant to general sales manager 

George Josephs, according to Crown 

International president Newton P. Jacobs. 

Hallstrom. with a background in motion 

picture sales, was most recently with Columbia 

Pictures. His new affiliation takes place 

immediately. 

'Wheelin' Easy' 16mm Short 

Being Distributed Free 

NEW YORK—The J. C. Penney Co. is 

making available a free 8-minute sports film 

entitled "Wheelin' Easy." The color short, 

being distributed in 16mm by Modern Talking 

Picture Service of New Hyde Park, N. 

Y.. will have its first showcase opening in 

Los Angeles shortly. 

The film was previewed, appropriately 

enough, in the Drive-in Movie Room of 

New York City's Autopub. Using comedy 

and thrills. "Wheelin' Easy" presents dune 

cart, snowmobile and cycle riding and frolicking. 

Such vehicles as the Dynamo, the 

Volcano, the Cougar, the Tornado, the Dune 

Cart. Scat Tracker, the Manhandler, the 

Cobra Moto-Cross and Terra Torque are 

seen. Raymond Corwin directed the film. 

which was produced by Mike Ross. Professional 

racers are shown in 

action. 

Marta Lindenhayn Is Added 

To New World Films Staff 

HOLLYWOOD—Marta Lindenhayn has 

joined New World Pictures and will function 

as executive administration assistant to 

Roger Corman. chairman of the board and 

head of production. Miss Lindenhayn is a 

product of the Yale University graduate 

school. 

DFATH BY 

NVlT/tTIOM 

:'J 

J9w The brutal climax is just the beginning... 

EVERY HOME 

ShSulB HAVE ONE 

^^^^^ 

Sfoacli 

PARAGON PICTURES- 140 SYLVAN AVENUE, ENGLEWOOD CLIFFS, NEW JERSEY 07632 (2011 461-3330 

BOXOFFICE :: October 25. 1 97

AMERICAN NATIONAL ENTERPRISES 

announces 

FournewRainbowAdventures for 72 

(Sunshine

Crown's 'Pink Angels' Going 

Into College Towns First 

HOLLYWOOD—Crown International is 

taking an unusual approach in its release of 

•'Pink Angels"' by booking it first into college 

towns across the country', and after the 

film has thus gathered word-of-mouth publicity 

among university audiences, it will 

then be put into wider distribution. 

According to Crown executives, president 

Newton P. Jacobs and executive vice-president 

Mark Tenser, the comedy-satire is a 

new slant on cycle pictures and the first of 

its kind. 

Gary Radzat and Patrick J. Murphy 

produced and Lawrence Brown directed the 

film which stars John Alderman, Tom Basham 

and Bob Bihiller. Title song. "I See 

America." was written and sung by Mike 

Settles. 

Crown will announce the college towns 

selected for the improvisation within the 

next two weeks, according to Jacobs. 

Rogers, Cowan & Brenner 

Buy Steve Jaffe Firm 

HOLLYWOOD—In a major public relations 

industry transaction, Rogers, Cowan 

& Brenner. Inc.. has acquired the publicity 

firm of Steve Jaffe Public Relations, Inc., 

it was announced by Henry C. Rogers. 

RC&B chairman of the board. 

Jaffe will join Rogers, Cowan & Brenner 

as a vice-president in 

the international public 

relations firm's entertainment division. 

The development will have Jaffe bring 

with him into RC&B his present clients, 

which comprise a roster of important artists 

m various areas of show business, including 

among others: Joanna Barnes. William 

Peter Blatty. Jane Fonda. Tippi Hedren. 

Rater Johnson. Ryan O'Neal, Barbara Parkins. 

Ted Post. Donald Sutherland and Leigh 

Taylor-Young. 

'Death by Invitation' Has 

Premiere in St. Louis 

NEW YORK—Paragon Pictures' "Death 

by Invitation," starring Shelby Leverington, 

had its world premiere Tuesday (19) at the 

Esquire Theatre in St. Louis. Hank Feinstein 

has announced. The film, in color, produced 

by Paragon and Kirt Films Int'l. was 

written and directed by award winner Ken 

Friedman. 

Miss Leverington, a native of St. Louis, 

has been active recently in New York off- 

Broadway roles and is currently appearing 

in the Cubiculo Theatre presentation of 

"20th Century Tar." Feinstein accompanied 

Miss Leverington to St. Louis Sunday (17) 

for a series of newspaper, radio and TV interviews 

and special promotions arranged 

by Mid-Amerca Theatres. 

After the premiere Tuesday (19). "Death 

by Invitation" opened the following day in 

nine Mid-America St. Louis theatres. 

Three Paramount Releases 

For Christmas Playdates 

NEW YORK—Paramount Pictures' three 

major Christmas releases — "Star Spangled 

Girl." "Harold and Maude." and "Such 

Good Friends" — all will play in Walter 

Reade Theatres in New York City, it was 

announced by Norman Weitman, Paramount's 

general sales manager for U.S. and 

Canada. 

"Star Spangled Girl" will open at the 

Ziegfeld Theatre, "Harold and Maude," at 

the Coronet, and Otto Preminger's "Such 

Good Friends" will have a dual world premiere 

at the new Reade Theatre on Broadway 

and at the Baronet Theatre on the East 

Side. 

"Star Spangled Girl." a Howard W. Koch 

production, directed by Jerry Paris and starring 

Sandy Duncan, Tony Roberts. Todd 

Susman and Elizabeth Allen is based on 

Neil Simon's hit Broadway play. "Harold 

and Maude," stars Ruth Gordon and Bud 

Cort in the title roles. Harold is an unhappy, 

mother-dominated young man; Maude is a 

mad-cap older woman. The film was pro 

duced by Charles Mulvehill and Colin Higgins 

and directed by Hal Ashby from an 

original screenplay by Higgins. Otto Preminger's 

"Such Good Friends," filmed entirely 

on locations in New York City, stars 

Dyan Cannon. James Coco. Jennifer O'Neill. 

Ken Howard. Nina Foch, Laurence Luckinbill, 

Louise Lasser and Burgess Meredith. 

&A«MAHAW 

FOR LADIES AND GENTLEMEN OVER 21 

DISTRIBPIX, INC 

233 West 42nd St., New York, N.Y. 10036 

(212) 947-6627, 947-2563 


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BOXOFFICE :: October 25. 1971 31

. . Aaron 

. . Director 

. . Melvyn 

ffd%W^w(f 

Richard Crenna Buys Rights 

To Jack Douglas Book 

Richard Crenna has purchased the screen 

rights to Jack Douglas' hook. "'Shut Up and 

1 at Your Snowshoes," and will bring it to 

the screen for his Pendick Enterprises. The 

acior-producer-director announced that production 

oi the film will follow Pendick's 

production of "The Cay." which Crenna 

will produce and direct from the screenplay 

b) 1 heodore Taylor, author of the multiaward-winning 

novel. Crenna now is on a 

national personal appearance tour in behalf 

of his new MGM film, "Catlow," co-starring 

Yul Brynner . Spelling, wellknown 

independent TV producer, signed 

the husband-and-wife writing team of Elinor 

and Stephen Karpf to screenplay "Couples," 

his initial motion picture production, to be 

released by United Artists. Based on the 

John Updike novel, the picture will be 

made under the banner of Aaron Spelling 

Productions, with Robert Mirisch co-producing. 

The film is set to roll early in 1972. 

The Karpfs, in addition to scripting "Couples," 

also will produce and write two 

"Movies of the Week" video productions 

lor Spelling . . . Filming has begun in 

Annecy, France, on the Warner Bros, release, 

"Louise," Jeanne Moreau-Julian 

By 

SYD CASSYD 

Negulesco co-starrer, which Philippe De 

Broca is directing. The picture is the dramatic 

story of a woman who falls in love 

with a boy. Alexandre Mnouchkine and 

George Dancigers are the producers . . 

. 

Producer-director Clarke Mackey is completing 

"The Only Thing You Know," 

authored by him, a 16/ 35mm color film, 

with John Denos (who is also associate 

producer) co-starring with Ann Knox. Allan 

Royal and Linda Huffman. The story is 

about an 18-year-old girl from a solid middle-class 

family who is searching for substantial 

meaning to her life. 

Paul Monash Purchases 

'Ali and Nino' Novel 

Producer Paul Monash, currently supervising 

post-production on the film version 

of Kurt Vonnegut jr's "Slaughterhouse 

Five" for Universal, announced the purchase 

of film rights to the newly published 

novel, "Ali and Nino," by Random House. 

Monash, who is a writer as well as a producer, 

will do the first draft of the screenplay 

for the film himself, with production 

tentatively scheduled for mid- 1972. "Ali 

and Nino" is the only book written by 

K urban Said, pseudonym for a Tartar who 

fled to Vienna when the Communists took 

over his homeland . 

Ron Joy 

FREE 

FILM SHORTS 

Modern offers you the finest, most varied selection 

of free film shorts available anywhere. To insure 

has optioned screen rights to "Papa Is All," 

a play by Patterson Greene, which scored 

on Broadway in the early 1940s, starring 

Jessie Royce Landis and Celeste Holm. 

Greene was long-time music and drama 

critic for the Los Angeles Examiner and 

subsequently the Herald-Examiner prior to 

his death in 1968. The property is a comedy 

about the younger generation's revolt against 

establishment values . . . Nikita Krantz was 

signed by Robert E. Relyea and Denne 

Bart Peti'tclerc to write the screenplay from 

his own original story, "Mind Like Water," 

to be produced by Relyea-Petitclerc Productions 

as a theatrical essay. 

Zindel's Pulitzer Prize Play 

On 20th-Fox 1972 Slate 

"The Effect of Gamma Rays on Man in 

the Moon Marigolds," Paul Zindel's Pulitzer-Prize-winning 

play, will become a 

major 20th-Fox motion picture in 1972, it 

was announced by Elmo Williams, vicepresident 

in charge of worldwide productions. 

Paul Newman will produce and direct 

and his wife, Joanne Woodward, will star 

as the 40-year-old divorcee struggling to 

raise two teenage daughters in a troubled 

world. Filming will start next spring. Alvin 

Sargent has written the screenplay . . . 

Producer Peter Katz purchased an option 

on Daphne du Maurier's "Not After Midnight," 

short story recently published in the 

United Kingdom in a collection entitled, 

"Don't Look Now." Katz has entered into 

an agreement with Paramount to develop 

a screenplay based on the story, and plans 

are to begin filming in Italy this spring, 

with Katz producing. He is currently preparing 

to film "Wrath of God" next month 

in Mexico as executive producer, with Ralph 

Nelson producing and directing . . . James 

Houston's Book-of-the-Month Club novel. 

"The White Dawn," has been purchased by 

Filmways for a major 1972 film, it was 

announced by Filmways production chief 

Martin Ransohoff. The adventure-drama 

will be filmed in its entirety in the Arctic, 

with Houston, a long-time expert on Eskimo 

life, serving as technical adviser. The story 

concerns three whalers shipwrecked off 

the 

Baffin Islands in 1897 and their inter-relationships 

with an Eskimo tribe, which saves 

prompt service, we operate 32 conveniently located 

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Gentlemen: Tell me more about your free shorts and availabilities. 

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MODERN TALKING PICTURE SERVICE, INC. 

SY PERRY, Theatrical Operations Manager 

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them from the Arctic wilderness . 

Lee Van Cleef Set to Star 

In Fourth 'Seven' Film 

The Mirisch Co. has announced that Lee 

Van Cleef will star in "The Magnificent 

Seven Rides!" making the fourth film based 

on the legendary characters. William Calihan 

will produce from the screenplay by 

Arthur Rowe. The film joins "Avanti," 

"The Day of the Dolphin" and "Dangerfield" 

on the forthcoming Mirisch schedule. 

Currently, the company is preparing release 

oi the Sidney Poitier starrer. "The Organization." 

and in November premieres "Fiddler 

on the Roof," both released through 

UA . Douglas has been signed 

to star MGM's "One Is a Lonely Num- 

in 

ber." a David L. Wolper production shooting 

in San Francisco under the direction of 

Mel Stuart. Stan Margulies produces. 

BOXOFFICE October 25, 1 97

Unite 

Transamenca Corporation

BOXOFFICE 

BAROMETER 

This chort records the performance of current attractions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs 

are reported, ratings are added and averages revised. Computation is in terms of percentage in 

relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal," 

the figures show the gross ratings above or below that mark. (Asterisk * denotes combination bills.) 

Adlos. Sabata (UA)

DAVID 

KENNETH 

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os Willouqhby 

Based on an 

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DBERT BLEES and JAMES SANGSTER GAVIN LAMBERT 

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educed by 

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V. JONES LOUIS M. HEYWARD 

\MUEL Z. ARKOFF and JAMES H. NICHOLSON CURTIS HARRINGTON An AMERICAN international hemdale PRODUCTION 

contact your American International exchange 

PHILADELPHIA WASHINGTON, DC PITTSBURGH BUFFALO-ALBANY 

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NEW YORK 

Donald Schwartz, Branch Mgr. 

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New York, New York 10036 

Tela ; 1212) 246-3744 

Joseph Quinlivan 

1612 Market Street 

Philadelphia, Po. 19103 

Tele.: (215) 568-6684 

Jerome Sondy 

1217 H St., N.W 

Washington, DC. 20005 

Tele.: (202) 347-2442 

Dave Silverman 

415 Von Broom St 

Pittsburgh, Po 15219 

Tele : 4212) 281-1630 

Minna G. Zockem 

310 Dclawore Aire 

Buttolo, N. Y. 14202 

TeJ..: 853-5150, 1, 2

$230,000 Grant to AFI 

To Preserve Films 

WASHINGTON—A $230,000 grant to 

the American Film Institute for three film 

preservation projects has been announced 

by Nancy Hanks, chairman of the National 

Endowment for the Arts. The film preservation 

projects involved are at the Library of 

Congress, the Museum of Modern Art and 

the George Eastman House. 

This is the first grant to be made in a 

pilot program in public media totaling $1 

million by the National Endowment for the 

Arts, Miss Hanks said, explaining that part 

of the purpose of the grants is "to continue 

a critically needed preservation of 

our film heritage." 

Miss Hanks also announced that Chloe 

Aaron, an editor and writer in films and 

TV, has been named director of the public 

media program. 

"The National Endowment for the Arts," 

said Miss Hanks, "recognizes that film, 

television and radio are arts in themselves." 

Proctor's to Be Reopened 

With No X Films Offered 

SCHENECTADY, N.Y.—The 

Countrywide 

circuit, which owns numerous theatres 

in upstate New York, announced the 

completion of leasing arrangements for the 

operation of Proctor"s Theatre in Schenectady. 

The recently closed showhouse will reopen 

featuring "Airport" and a spokesman 

for Countrywide stated that X-rated films 

will not be offered under the new management. 

A new admission price policy will prevail 

at Proctor's. All tickets will be $1 except 

on weekends, when tickets will be $1.50. 

Children will be admitted for 50 cents at 

all 

times. 

NTS Installs Modern Film 

Equipment at Heinz Hall 

PITTSBURGH—Heinz Hall of the Performing 

Arts, recently opened, has installed 

new projection booth equipment from National 

Theatre Supply Co. The former 

Loews Penn Theatre, now one of the greatest 

such structures anywhere, has not announced 

any exhibition plans, except that 

Mondays are considered for special exhibitions. 

Both 16mm and 35mm equipment has 

been installed, the latter with widescreen 

lens, etc., and with the latest in sound reproduction 

facilities. If rented for meetings. 

etc., cither or both of these projection systems 

are available at Heinz Hall. 

Suburban Theatre Reopens 

NORFOLK, VA.—The Suburban Theatre, 

after being shuttered for a fortnight following 

a next-door fire, was reopened Sunday 

(10), it was reported by Leon Back, 

general manager of the Rome Theatres circuit. 

Stanley Williams is manager of the Suburban. 

Baltimore Festival Will 

Honor Katharine Hepburn 

BALTIMORE—Next year will mark actress 

Katharine Hepburn's 40th year in motion 

pictures. In anticipation of the anniversary, 

the Baltimore Museum of Art has 

announced a Katharine Hepburn Film 

Festival to open Tuesday (26) with showings 

every Tuesdav and Friday through 

November 23. 

All performances are scheduled for S p.m. 

in the museum auditoriums. Admission to 

museum members is free. Nonmembers are 

charged $1. 

Nine Hepburn films will be shown, including 

two of her Academy Award performances 

and four other pictures for which 

she won Oscar nominations. It is possible 

that Miss Hepburn may make a personal 

appearance at one of the screenings. 

The festival schedule is as follows: Tuesday 

(26), "Holiday" (1938); Friday (29), 

"Long Day's Journey Into Night" (1962): 

November 2, "The Lion in Winter" (1968); 

November 5, "Alice Adams" (1935); 

November 9, "Guess Who's Coming to 

Dinner" (1967); November 12, "The African 

Queen" (1951); November 16. "Bill of 

Divorcement" (1932); November 19, "The 

Philadelphia Story" (1940). and November 

23, "Adam's Rib" (1949). 

Budco to Acquire Capri 

ALLENTOWN, PA.—The Capri Theatre 

in Allentown will be sold to Claude J. 

Schlanger. Doylestown, for $135,000 it was 

announced by Albert Moffa. owner. Schlanger 

is 

president of the 42-unit Budco circuit. 

HONORED BY NYU — Stanley 

Kramer, left, producer-director, receives 

an award at a ceremony launchin}; 

the New York University's school 

fall series, "The Filmmakers." Richard 

Brown, professor of film, presents the 

award to Kramer following a screening 

of "Bless the Beasts & Children" and a 

retrospective of highlights from other 

Kramer films. 

Jerry Lewis Twin Set 

For New Clifton Mall 

LATHAM, N.Y.—A twin Jerry Lewis 

Cinema is scheduled for construction next 

spring at a new 60-acre shopping complex 

to he known as Clifton Mall, it was announced 

by Network Cinema Corp. of New 

York City. The mall will be located on the 

southwest corner of the Route 9-Route 146 

intersection. 

The mini-theatres will accommodate the 

equivalent of two 350-seat houses and will 

be of side-by-side design. 

According to Network Cinema Corp., 

Capitol Mini-Theatres of Kingston has been 

appointed to direct the establishment of 

similar cinemas throughout an 11-county 

area, including the Clifton Park-Halfmoon. 

Saratoga Springs and Glens Falls areas. 

Celestino P. Caruso of the Kingston firm 

said that the new concept in theatres is designed 

to meet the growing demand for convenience 

and low-cost entertainment in suburban 

areas. Because of the total automation, 

the mini-theatres can be operated with 

a staff of two persons. 

Hold Student Seminar 

For 'French Connection' 

NEW YORK—William Friedkin, director 

of 20th Century-Fox's action-thriller hit, 

"The French Connection," participated in a 

post-screening seminar Wednesday night 

(20) for 150 students enrolled in New York 

University's special Filmmaker Series of 

courses given for both undergraduate and 

graduate students. 

The seminar, which took place at the 

20th-Fox home office preview room, was 

moderated by Prof. Richard Brown of 

NYU's Institute of Film and Television. 

On Saturday morning (23), Friedkin also 

discussed his film with a group of 400 high 

school and college teachers who are involved 

in teaching film and filmmaking in their 

schools. The educators are members of the 

Metropolitan Area Film Instructors Ass'n 

(M. A. F.I. A.), a group sponsored by the Center 

for Understanding Media, headed by 

John Culkin. The seminar with Friedkin was 

moderated by William Brennan, the Center's 

newly appointed coordinator of the 

group. 

'Passion of Anna' Starts 

Bradford Society Series 

BRADFORD. PA—The Bradford Film 

Society started its sixth season Wednesday 

(6) at the Dipson Bradford Theatre, when 

"The Passion of Anna," a Swedish film directed 

by Ingmar Bergman, was screened. 

Sponsored by the University of Pittsburgh 

English Department, the society memberships 

are not open to the public but are 

by season ticket only. 

Four French films also will be screened 

this season, including "My Night at Maud's" 

and "Claire's Knee," both directed by Eric 

Rohmer. "Fellini Satyricon" will be shown 

later in the series for specialized audiences. 

E-2 BOXOFFICE :: October 25, 1971

^ DERIO PRODUCTIONS, Inc. 

Congratulates 

JOSEPH BRENNER ASSOCIATES, INC. 

Joseph Brenner- President 

Steven Brenner-Vice President and General Sales Manager 

MMMM 

for their 

%m% /SffliWM 

on behalf of 

IT 

Produced by 

DERIO 

PRODUCTIONS 

U 

Now Available for February Release 

THE ABDUCTORS 

starring CHERI (GINGER) CAFFARO 

n 

Directed 

by 

DON SCHAIN 

She's More Exciting She's More Experienced 

She's More BOXOFFICE! 

Joseph Brenner Associates, Inc. 

Steven Brenner— Vice President-General Sales Manager 

251 West 42nd St. New York, New York 10036 Telephone—563-3270, 3271 

BOXOFFICE :: October 25, 1971 E-3

Carnal 

The 

' 

II- 

. 

Let's 

'The Last Picture Show' New Gross 

Champion in NY; 2nd Week 550 

NEW YORK—"The Last Picture Show" 

was anything but that as it took first place 

with a 550 average in its second week at the 

new Columbia I Theatre. "Sunday, Bloody 

Sunday" came down from first place to 

No. 2 on the basis of a solid 470 in its 

fourth week at the Coronet. On the third 

rung of the grossing ladder was the new 

"WR—Mysteries of the Organism," which 

ran up a good 465 opening week percentage 

at Cinema II. 

Fourth was "Long Ago Tomorrow," 410 

in its ihird stanza at the Beekman. The 

Fine Arts—The Trojan Women (CRC), 3rd wk 

Forum Secret Rites (Emb) 

Kips Bay Cry Uncle (Cambist), 9th wk.' . 

Lincoln Art The Telephone Book (Rosebud), 

New Embassy Cry Uncle (Cambist) 9th wk 

New Yorker Millhouse (New Yorker Films] 

3rd wk 

; 

Orpheum The French Connection (20th-Fox) 

Pans— It Only Happens to Others (GSF), 2nd wk 185 

Pi nth use Captain Apache (SI), A Town 

Called Hell (SI), 3rd wk 80 

Radio City Music Hall— Kotch 170 

(CRC), 3rd wk.. 

l-'ialt Love-ln '72 Mi, html, 10th wk 300 

68th Street Playhouse The Go-Between (Col), 

I 2th wk 

Stote I—Skin Game (WB), 3rd wk.!!! 

State II—The French Connection (20tri-Fox) 

Buffalo—Outback (UA) i ]0 

Center, West Twin—The Zodiac Killer (SR) ..'!!"' 1 20 

Cinema, Amherst—The Touch (CRC), 2nd wk 115 

Granada—Together (SR), 3rd wk 140 

North Park The Devils (WB) 3rd wk 

Penthouse— Love Secrets of Kama Sutra 

(SR), 2nd wk 100 

Teck— New Freedom (SR) ... ! ! ! ! 125 

'Jennifer on My Mind' 225 

At Four Baltimore Theatres 

BALTIMORE— "Jennifer on My Mind" 

broke into the Baltimore first-run lineup at 

four theatres and created new interest in 

moviegoing for many patrons, at least 

enough to put together a four-way 225 first 

week—65 points better than the second-best 

gross percentage. "Carnal Knowledge," also 

a new feature for Baltimore theatregoers, 

grossed 160 at the Towson and Westview 

Tower East—The Steagle (Emb), 5th wk 40 Boulevard, Colony, Westview I 

Scare 

smash "The French Connection" was 

World— All About Sex of All 

trailing 

Notions 

Jessica to Death (Para) 1 1 

(Mishkin), 13th wk ,50 Four theatres—Jennifer on My Mind (UA) ..!!!!' 

by only ten 

225 

points, with a composite 400 

Glen Burn.e Mall—See No Evil (Col), 3rd wk 95 

Liberty II 

at the Orpheum (370) and State 

Patterson—The Hired 

II (430) 

Hand (Univ) .. in 

80 

'Together' 140 Third Week 

Senator—Summer of '42 (WB), 18th wk . 

110 

the second week at each house. "Carnal 

Towson, Westview At Buffalo's 

II—Carnal Knowledge Granada 

(Emb)!!: Theatre 

160 

Knowledge" slipped to sixth as its 16th week BUFFALO—Sex films seemed to 

percentage 

be 

at Cinema 

what 

I stood at 305. 

most people with 

(Average money for Is 100) 

a theatre 

Astor—The Telephone Book (Rosebud), 2nd 

ticket 

wk wanted 

70 

to see during the report week. 

Baronet— Socco & Vanzetti (UMC), 2nd wk 210 

Beekman— 

"Together" 

Long Ago 

again 

Tomorrow was the 

(Cinema 

foremost percentage 

builder, grossing 140 '. in its third 

5) 

. 3rd wk 410 

Carnegie 

session 

Hall Cinema The Debut 

Gc 

at the Granada. "The Devils." also a third 

Cine Skin Game (WB), 3rd wk 

week feature, 

Cinema reached 

I 

Knowledge 

135; "Love Variations" 

and site 

(Emb), 16th wk 

Cinema 1 1—WR—Mysteries of the Organism 

"3-Cornered in 

Bed" Scranton. 

were Of 

doublebilled 

at 

twin design, the entertainment 

(Cinema 5) 

Columbia I Lost Picture Show 

the Backstage for 

center will 

a (Col) 

130 

have 

introductory 

week and 

a total capacity 

2nd wk 

of "New 1,100. 

Freedom" Coronet—Sunday, 

started 

Bloody with 

Sunday UA) 4th wi< 

Festival— Desperate Characters (ITC) 4th wk 

125 at theTeck. 

'th Street Twins—The Lost Movie (ilniv) 

3rd 

Backstoge—3-Cornered Skye 

Bed Aubrey has 

(SR)- love 

been signed for a top 

Variations (SR) 

. 

... 1 30 role in MGM's "A Case of Need." 

PERILOUS ^^ 

TREK"§3^ 

REPORT FROM THE PRODUCER OF AFRICAN SAFARI 

Production it right on schedule for our new color feature 

PERILOUS TREK" 

© ALL RIGHT! KISIRVID 

II. 

GCC Plans Scranton Duo 

SCRANTON, PA. — General Cinema 

Corp., Boston, and Crown Construction Co., 

Johnstown, Pa., have signed a lease involving 

the construction of a 13,339- 

square-foot theatre on the Viewmont Mall 

RON SHANIN SEARCHED FOR ADVENTURE TO BREAK 

AWAY FROM THE RAT RACE. HE WENT TO AFRICA AND 

THIS IS THE HAIR-RAISING STORY OF WHAT HAPPENED. 

To be sure that "Perilous Trek" will be the BEST and most 

UNUSUAL African adventure ever filmed, we are now into 

our second year of shooting in 8 African countries. 

R. E. SHANIN ENTERPRISES INC. 

c/o Technical Bureau, 20th Century Fox Building, President Street, Johannesburg. South Africa. 

E-4 


A SUPER SHOCKER/" 

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Demons

BROADWAY 

RUBY KEELER and Joan Blondell. stars 

of Warner Bros, musicals of the "30s 

who are now appearing on Broadway, were 

immortalized in cement at the "Movie 

Musical," Theatre 80 St. Mark's. Tuesday 

the theatre and in "Gold Diggers of 1933," 

which begins Thursday (28). 

"War and Peace," the Academy Awardwinning 

Russian spectacle, began a run at 

the 34th Street East Theatre Friday (22) 

(19). they left their hand and footprints 

alongside those of such stars as Joan Crawford. 

Gloria Swanson, Jane Russell, Alexis in its complete six-and-a-half-hour version. 

Smith, Lillian Roth, Fifi D'Orsay, Gene The film is being shown with English titles 

Nelson and Imogene Coca. Joan and Ruby twice a day. at 11:30 a.m. and 6:30 p.m., 

co-starred in "Colleen" (1936) recently at as a presentation of the Walter Reade Or- 

WELCOME EXHIBITORS 

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me very best profits for you 

ganization and Satra. Free refreshments 

are being served at intermissions. 

Joseph E. Levine, president of Avco 

Embassy Pictures, was in Caracas, Venezuela, 

for the Latin American premiere 

Tuesday (19) of "The Sporting Club" at 

the Humboldt Theatre. He was accompanied 

by Herb Fletcher, vice-president in charge 

of international distribution, and Ralph 

Alexander, Latin American supervisor. A 

number of publicity functions were hosted 

by Levine as a means of introducing the 

Larry Peerce film to Pan-American audiences. 

• 

William Friedkin, director of the action 

hit "The French Connection," participated 

in a seminar at 20th Century-Fox's preview 

theatre Wednesday (20). Following a screening 

of the film, Prof. Richard Brown of 

New York University's Institute of Film 

and Television moderated the discussion 

with 150 students from the school's special 

filmmaker series classes. 

• 

Philip Proctor arrived in the city for 

publicity activities in connection with "A 

Safe Place," in which he makes his film 

debut. A New York Film Festival selection, 

the Columbia release opens Friday (29) 

initial as the attraction at the new Columbia 

II Theatre on Second Avenue and East 

64th 

Street. 

• 

The Variety Club of New York Tent 35 

holds its sixth annual Christmas party for 

orphaned, handicapped and underprivileged 

children December 18. Approximately 

1,000 youngsters will be treated to a screening 

at United Artists' Rivoli Theatre and a 

party at Loews Americana Hotel. General 

chairman Salah M. Hassanein will head the 

committee, with Harold Klein and Anne 

Goldstein serving as co-chairmen. Other 

committee heads will be Harvey Baren. 

Jimmy Barnes, Elliot Cohen, John Endres, 

Abe Goodman, Vivian Klein, Fred Koontz 

jr., Lois Lapidus, Ira Meinhardt. Muriel 

Myerson, Evelyn Palace, Herb Pickman. 

Sam Rubin, Mike Shapiro, Jack Smith, 

Beverly Starr, Jerry Sunshine, Mori Sun- 

(Continued on page E-8) 

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BROADWAY 

(Continued from page E-6) 

shine. Hill Weston and Helen Yellen. 

• 

Larry Frank has been named Metro-Goldwyn-Mayer's 

New York press representative 

and Kathie Berlin assumes his former position 

as radio and TV publicity contact, 

it was announced by national publicity 

manager Howard Liebling. Larry, who was 

a reporter and feature writer for the Long 

Island Press, joined MGM in 1969 and 

GREETINGS 

The 

picture is always 

has worked in virtually all areas of publicity 

since. Kathie, formerly with United Artists, 

has been freelancing recently and served 

as unit publicist on "Born To Win," besides 

handling the Broadway opening of 

"Sunday, Bloody Sunday." 

• 

Maximus, the club for swinging singles, 

promises a nostalgic evening among their 

forthcoming events. Fads and fashions of 

bygone days, reflecting movie stars of the 

NATO & NAC 

better when you 

give them 

BANNER 

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BROOKLYN, NEW YORK 

past, will be featured. Latest event on their 

schedule was a cast party for "Jesus Christ 

Superstar," the new rock musical, which 

was held at the Playbill Restaurant of the 

Royal Manhattan Hotel Friday (15). 

• 

Showcases: Wednesday (20), "Soul to 

Soul" and "The Panic in Needle Park." 

Friday (22), Columbia showcase presentation 

nouses featured "The Brotherhood of 

Satan" and the first-run "Fragment of 

Fear." 

Extra Morning Shows 

For 'Trojan Women' 

NEW YORK—A special series of 10 a.m. 

showings for students have been set up to 

accommodate the ticket demand for "The 

Trojan Women" at the Fine Arts Theatre, 

it was announced by Arthur Manson. vicepresident 

of advertising and publicity for 

Cinerama. A total of 17 extra morning performances 

have been scheduled before 

November 26. 

Attending the student screenings are 

groups from parochial schools and public 

and private high schools in New York and 

from Philadelphia, Rochester, New Haven 

and Albany. The Fine Arts engagement is 

exclusive, presented on a 14-times-a-week 

roadshow basis: one performance on Mondays, 

Tuesdays and Thursdays; two showings 

on Wednesdays and Fridays, three on 

Sundays and four on Saturdays. 

Michael Cacoyannis' production of "The 

Trojan Women" is being distributed 

throughout the English-speaking world by 

Cinerama Releasing. Katharine Hepburn 

heads a cast which includes Vanessa Redgrave, 

Irene Papas and Genevieve Bujold. 

The film opened at the Fine Arts Theatre 

here September 26. 

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Two Theatremen Charged 

ALLENTOWN, PA. — A hearing on 

charges of "showing obscene films" was 

slated to be held Wednesday (20) for 

Joseph Petrole, proprietor of the Valley 

Drive-In, Tamaqua, and Andrew Roanoke, 

projectionist at the airer. Charges were filed 

by Walter Berger, Schuylkill County detective, 

following a raid at the Valley Drivein 

in late September. 

Two 350-Seaters Proposed 

CLARK, N.J.—The construction of two 

350-seat motion picture theatres has been 

proposed for a site on Commerce Place 

here by the Villa Construction Co. The 

plan is being considered by the board of 

adjustment. 

Slide Show Set for Buffalo 

ROCHESTER, N.Y.—Robert Harris of 

Eastman Kodak's consumer market division 

will narrate a 40-minute slide show entitled 

"Adventures in Color Photography" at the 

Camera Show Friday through Sunday (29- 

31) in the Statler Hilton in Buffalo. Harris' 

presentation is scheduled at various times 

throughout the three-day event. 

E-8 BOXOFF1CE :: October 25, 1971

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EVE MEYER / DAVID BAUGHN 

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BUFFALO 

J^Jartin Kutner is the new Eastern division 

manager for Paramount Pictures and 

local branch manager Anthony Mercurio is 

expecting a visit from the new chief soon. 

The branch here is under Kutner's supervision, 

as is the office in Albany and other 

cities in the East. 

Max Rat/, 86, a real estate developer in 

this area for many years, died here following 

a long illness. He resided in the Park 

Lane apartments. In the early 1920s, Katz 

started investing in real estate, including 

the old Lafayette building and theatre, the 

Loews office building and theatre in Rochester 

and several properties on Delaware Avenue 

in Ken more. Katz was born in Odessa, 

Russia, and came to this city at the age 

of 17. 

Bingo keeps rolling right along, despite 

the so-called recession. In Erie County there 

were 2,889,407 players. Prizes amounted 

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to $9,073,365 and the net profit was $4,- 

777,663. In Niagara County there were 

857,968 players, with $401,561 in prizes 

and a net profit of $121,118. In this city, 

the Variety Club bingo games in Banat Hall, 

Review Place, are increasing weekly in popularity 

and the profits are larger. The funds 

realized are used to support Tent 7 charities. 

The schedule for the second annual Dipson 

Revival Film Festival, which started 

Wednesday (20) and continues through November 

16 in the North Park Theatre, has 

been completed with the addition of four 

films. The pictures and their dates are: 

"Casablanca," November 3-6, showing with 

"The Maltese Falcon," and November 7-9, 

"High Noon" and "Ramrod." The festival 

opened with "Seven Brides for Seven Brothers" 

and "San Francisco." The family trade 

should be out in good numbers at the North 

Park, where Jim Hubbard is managing di- 

Among industryites journeying to New 

York City for the 1971 convention of 

NATO in the Hotel Americana, now under 

way, were Sidney J. Cohen, president of 

NATO of New York; Mannie A. Brown, 

president of Frontier Amusement; Alvin 

rector. 

Wright, president of Holiday Theatres Corp., 

and John Martina and Morris Slotnick, Jo- 

Mor Theatres, Rochester. The convention 

promises to be an unusually rewarding 

event, as it will deal with many of the major 

needs and problems of the exhibitor, Sid 

Cohen declares. 

The 1-290 Drive-in's new policy—$2.50 

for a carload—is for Monday and Tuesday 

only, according to Nate Dickman, managing 

director, who declares the idea is helping 

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boxoffice receipts. Nate is a past chief barker 

of the Variety Club, by the way, and 

chairman of its heart committee. 

Standish D. Lawder, prize-winning experimental 

filmmaker, demonstrated his 

equipment and film work Wednesday (13) 

in the conference theatre of the State University 

of Buffalo's Norton Hall. Among 

the films shown were "Runaway," "Necrology," 

"Catfilm for Ursula" and "Dangling 

Participle." Lawder is a professor of art history 

at Yale 

Zollie Volchok, vice-president of Variety 

Clubs International, met with officers of 

Variety Club Tent 7 Monday and Tuesday 

(11-12) to discuss new ways of fund-raising 

to support handicapped and needy children 

through the Children's Rehabilitation Foundation 

of Variety. Volchok is a past chief 

barker of Seattle, Wash., Tent 46. While in 

town, he conferred with chief barker Ben 

Bush, telethon chairman James J. Hayes and 

other members of the Tent 7 board of directors. 

Seven area drive-ins put on a special twofor-one 

Columbus Day show Tuesday and 

Wednesday (12-13), when the ozoners offered 

patrons who bought one ticket an 

opportunity to take a guest along free. Participating 

in the stunt were the Aero, Buffalo, 

East Twin, Park. Skyway, Star and 

West Twin. 

Frontier Amusement Corp., Mannie A. 

Brown, president, is distributing "Swamp 

Girl," a Donald A. Davis production, in 

the 

local and Albany territories. Brown announces 

a record number of dates for the 

features ... A Scarlett O'Hara costume 

originally worn by Jamestown's Lucille 

Ball 

on the opening episide of this year's TV 

show "Here's Lucy" was auctioned the other 

day at the WCA Hospital Auxiliary's 12th 

annual sale and fund-raising event. Mrs. 

Donald R. Livengood of the Chautauqua 

Lake city gave the winning bid of $90. 

Anthony J. Mercurio, Paramount branch 

manager, invited exhibitors to a sneak preview 

of "T. R. Baskin" Saturday (23) in the 

Holiday Theatre, Cheektowaga . . . Tent 7 

barker Eugene Vukelic. chairman of the 

New York State Environmental Concern 

Committee of the Beer Wholesalers Ass'n, 

has arranged to present 50 trees to the city 

for planting in Delaware Park. 

Frank Olsen, who has been organist with 

the British Picture Corp. for 30 years, made 

his fourth soloist appearance at the Riviera 

in North Tonawanda the other evening. 


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E-10 October 25, 1971

John 

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FIRST NEW FALL RELEASE 

"NOVEMBER CHILDREN" 

Written & Directed by: Sean MacGregor 

Produced by: Maurice Smith 

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"FRANKENSTEIN'S BLOODY TERROR" 

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BUFFALO 


when he accompanied Laurel and Hardy 

in "The Finishing Touch" on the Mighty 

Wurlitzer. Olsen also provided the music 

for a sing-along. The program was under 

the sponsorship of the Niagara Frontier 

chapter of Theatre Organists. 

Rouben Mamoulian was in town Saturday 

evening (16) to view "Becky Sharp." 

the first full-length, full-color feature, which 

was directed by him and which was shown 

Bob Sokolsky in "Frontier Focus" in the 

Sunday Courier-Express declared that vintage 

films are garnering more local outlets. 

Said Bob. "A number of reasons could be 

given for this wave of popularity. The most 

frequent, of course, is that the nation is on 

a nostalgia binge and that the whole thing 

reflects a not-so-subconscious desire to return 

to easier times and simpler problems. 

One can't help but wonder whether the old 

shows would seem as attractive if a bit more 

quality went into the newer works that have 

been assaulting theatre and TV screens of 

Bill Gilliland, managing director, Plazain 

the Buffalo Science Museum to kick off 

the fifth annual 

North Theatre, has a new admission policy 

film series. He said Mrs. 

which allows matinee-goers to purchase a 

Patricia Nixon (the very same) made her 

ticket for 

show $1 

business debut in "Becky 

from 1:30 p.m. to 5 p.m. Monday 

through Saturday. The new policy is 

Sharp." It 

was a very brief appearance in a ballroom 

helping business at the afternoon 

scene and it was 

shows at 

Pat's first and last "extra" 

that 

role. There 

Dipson house on Niagara Falls Boulevard 

. . . 

were 500 extras in the picture. 

Asked what TV could streamline America's 

he thought about the present 

wave 

cumbersome and costly legal system, members 

of the Erie 

of films, he said. "Unfortunately, the 

great majority 

County Bar Ass'n were told 

is plain garbage but I think 

the 

we 

other night when they viewed a videotape 

produced locally by JudiVision Corp., 

will outlive it." 

which was shown on TV monitors set up in 

the Saturn Club. The company envisions a 

prerecorded videotape of all witness testi- 

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mony being presented to juries, with big 

savings in the time of citizens, expert witnesses, 

judges, lawyers, tax money and attorney 

fees. 

John Dwyer, in the lead of his review in 

the Evening News of two R-rated films at 

a local theatre, said. "It stuns the mind that 

the real force behind the film rating system 

is an accepted American code of morality 

that defies both nature and reason. It allows 

teenagers into screen stories (R-rated. 

parental guidance) of explicit and unrelieved 

sadism, bloody torture and senseless murder. 

At the same time, it bans the youngsters 

entirely (X rating, no admittance) from films 

of explicitly friendly sexual encounter, even 

if a man with a white coat and a big mustache 

is pointing out scientific things on 

charts. The prime issue here, however, is 

not the X rating and sex but the R rating 

and its appalling accommodation of violence." 

A new three-year labor agreement between 

WBEN's radio and TV stations and 

the union representing about 80 of their 

employees has been ratified by the union 

membership for the second time. The pact 

involves a $65-a-week increase during the 

life of the agreement for technicians and a 

$69-a-week raise for newswriters and editors. 

It also extends the work week at 

WBEN to 40 hours from 37 hours. 

Courier Cable Expansion 

To Start in Near Future 

BUFFALO—The Courier Cable Co. has 

advised the common council that it has 

selected a contractor for its first two expansion 

areas. General manager Robert B. 

Bartemus has told the council that the bid 

of Kaiser CATV. a division of Kaiser Aerospace 

& Electronics Corp., has been accepted 

for work in two areas of northeast 

Buffalo. 

"Actual construction work will begin as 

soon as utility poles have been modified by 

the New York Telephone Co. and Niagara 

Mohawk Power Corp. We anticipate this 

pole work to be completed in mid-November," 

Bartemus said. 

His letter to the council was the firm's 

monthly progress report for September. The 

reports are required by the terms of Courier 

Cable*s exclusive Buffalo CATV franchise. 

Bartemus told the council that service to 

subscribers in the two expansion areas is 

expected to start in late November or early 

December. 

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THEATRE EQUIPMENT DEALERS ASSOCIATION WS^Sc 

Aquarius Co. to Release 

'Hollywood Babylon' 

NEW YORK—Terry Levene, president 

of Aquarius Releasing Co., has announced 

that "Hollywood Babylon," film based on 

Kenneth Anger's book, will be distributed 

by Aquarius during the Christmas season. 

Levene said the film re-creates reallife 

stories of Hollywood personalities of 

the 1920s, with 13 "legendary" stars and 

others impersonated by actors who were 

chosen because of their resemblance. to the 

original 

stars. 

E-12 


'Love-In '72' Powers Way to Second 

Week 630 in NY; 'Knowledge No. 7 

BOXOFTICE :: August 30, 1971 

'Carnal Knowledge,' 'Love-In '72' 

Stay One-Two on NY Barometer List 

Love- In 

BOXOFTICE :: September b, 1971 

72' Takes Over Top 

Rung On NY Barometer 

" BOXOFTICE :: September 27, 

A few of the 

theatres joining 

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STRAND, Hartford 

LITTLE, Baltimore 

6 MILE, Detroit 

BOULEVARD, Nc 

ART, Troy 

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Philadelphia—Edward Gabriel, Copitol Films, St., Philo., 309-N. 13th Pa. 19107 (215) LO 7-2698 

Buffalo, Albany—Monnie Brown, Frontier Corp., 505 Pearl St., Amusement Buffolo, NY. 14202 (716) 854-6752

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Boston—West End 

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Worcester— Fine Arts 

Rochester— Lyell 

Buffalo—Loews Teck 

Syracuse—Loews State 

Dayton—Loews 

Madison—Majestic 

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Old Rivoli Will Present 

Early American Movies 

BUFFALO—Fay Wray in 

"King Kong" 

will have the honor of opening the Old 

Rivoli Theatre (formerly the Rivoli) at 1111 

Broadway, Buffalo. Gerard Marchette, well 

known as a playwright, director and actor, 

and his long-time associate Jack Fix plan to 

present a new idea in exhibition. 

Said Marchette. "We have been in New 

York a great deal of the time the last few 

years and it is obvious there that a lot of 

theatre is now based on early American 

films." 

"Yet, in Buffalo," he continued, "no 

local theatre has been catering to this idea 

on any regular basis. So, that is what we 

plan to do. For one thing, we plan to run 

seven days a week. What we want, primarily, 

are films that are typical of their eras. 

We shall keep going with them until the 

appeal wears out. Soon, we shall have a 

fairly full schedule. The films are there. 

Usually it is simply a matter of locating 

prints. We will have a Wednesday series inserted 

into the midst of each week's run and 

it will open with the time-honored "Ziegfeld 

Follies," paired with Charlie Chaplin's "Tillie's 

Punctured Romance." 

A. T. Kolinski to Leave 

Carrols Development Corp. 

SYRACUSE—A. T. Kolinski has announced 

his resignation as executive vicepresident 

and member of the board of directors 

of Carrols Development Corp. of 

Syracuse, effective Jan. 1. 1972. Kolinski 

joined the company in 1964, serving as assistant 

to the president, director of operations 

and executive vice-president. He formerly 

was with Warner Bros. Pictures in 

Buffalo and Milwaukee. 

Definite plans will be announced by Kolinski 

in January. He stated that he plans 

to go into business for himself either in 

theatres or restaurants. 

Plan $3.3 Million Mall 

PATERSON. N.J.—A proposed lower 

Main Street enclosed mall, to be constructed 

at a cost of $3.3 million with federal urban 

renewal aid. would include motion picture 

theatres. 

FINER PROJECTION-SUPER ECONOMY 

Hurley 

Ask Your Supply Dealer or Write 

HURLEY SCREEN COMPANY, Int. 

I_ I., N. Y„ 117JS 

Active Schedule Set 

By Variety Tent 7 

BUFFALO—The date 

has been changed 

for that new membership cocktail party in 

the clubrooms of Variety Club Tent 7. 

Chairman George Hochreiter announced 

that the event now will be held Monday 

evening, November 8. 

Hochreiter declares that in order to 

spread the good news of Variety, "we are 

trying to increase our membership and do 

more good for the handicapped and needy 

children of the Niagara Frontier. We are 

urging all barkers to attend this party and 

bring along a prospective new member, all 

of whom will be guests of the club." The 

party will be from 5:30 to 7 p.m. 

Alex Lusthaus and Clint LaFlamme will 

assist chairman Bob Mason at the annual 

Monte Carlo-Las Vegas Night Saturday 

(30) at 8:30 p.m. in the Variety Club, 193 

Delaware Ave. There will be games and 

prizes galore and from past experience chief 

barker Ben Bush declares that practically 

everyone attending goes home with at least 

one prize. For $2.50 per person one gets 

$25,000 in play money, good at any game 

table in the "casino." 

There will be a general get-together 

meeting of all members of the Variety Club 

Monday. November 1 at 12:15 p.m. in the 

Tent 7 clubrooms, when the board of directors 

and committee chairmen will report on 

the activities and progress of the club. Also, 

at that time the nominating committee will 

press a new slate of candidates for the 1972 

crew and it is announced that additional 

nominations may be made from the floor. 

A word of gratitude was included in a 

letter Tent 7 chief barker Ben Bush received 

from Anne D. Lyle of the Children's Hospital. 

It said in part: "Dear Mr. Bush: What 

a thrilling night Saturday was when the Variety 

Club distributed its generous checks 

from the annual telethon. The Children's 

Hospital is so thankful to the members ot 

Variety for their continued interest and 

support. It is obvious that the 'heart' of Tent 

7 is as large as the checks you presented. 

To you, Mr. Bush, to Mr. Dick and your 

hard-working committee, our very grateful 

thanks." 

Action on CATV Measure 

Delayed in Little Valley 

LITTLE VALLEY. N.Y.—Over the protests 

of its sponsor, the Cattaraugus County 

Legislature, meeting in Little Valley, watered 

down and then voted 14-9 to recomit to 

committee legislation asking state control 

of the CATV system. 

A laws committee modification to delete 

from the measure a reference to "unauthorized" 

late-paymenl penalties and the requirement 

lor two-month advance payments by 

Allband Cablevision, Inc., which serves approximately 

7.000 subscribers in the Olean, 

Allegany-Portville area, was upheld. 

Dr. Joyce Brothers will make her acting 

'but in "Stand Up and Be Counted." 


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IN COLOR or -vr=-«* , 

from 

435 So. La Cienega Blvd. 

FILM ENTERPRISES 

Los Angeles, Calif. 90048 Telephone (213) 278-5233 

NEW YORK: Howard Mohler, Mahler Films, 527 Madison Ave., New York, N. Y. 10022 

BOSTON: Mel Safner, Ruff Film Assoc, 31 St. James Ave., Boston, Ma. 02116 

PHILADELPHIA: Ed Gabriel, Capital Film Exchange, 309 N. 13th St, Phila., Pa. 19107 

ALBANY/BUFFALO: Max Westebbe, 1046 Broadway, Albany N. Y. 12204 

PITTSBURGH: John 0. Glaus, P. 0. Box 18072, Pittsburgh, Pa. 15236 

WASHINGTON: Jerry Sandy, American International Pix, 1217 H. St., NW, Washington, D. C. 20005

Updated House Debuts 

Soon in High Bridge 

HIGH BRIDGE. N.J.—The High Bridge 

Community Theatre, located on the second 

floor of a Main Street building, will be 

opening soon with a completely new look. 

The house was acquired three months ago 

by C&S Enterprises of Dunellen from 

Richard J. Curtis. Since then, the new 

owners have been busy renovating the theatre 

that once was ihe town's center of 

entertainment. 

Thomas A. Chabrak, one of the C&S 

partners, said that he plans to show firstrun 

movies on Friday, Saturday and Sunda) 

nights (none of them rated X). "Although 

the interior of the theatre has now 

been painted blue, the films won't be," 

he said. 

Some of the old seats have been discarded, 

leaving more leg room and seats for 240 

patrons. The projection system was made 

in France and can handle three hours of 

reels without changing. The boxoffice can 

be operated by remote control and Chabrak 

said the Holland-made sound system, featuring 

ceramic components, is "unique." 

C&S Enterprises hopes that the High 

Bridge Community Theatre will be used by 

a local theatrical group on nights when 

films are not being shown, explaining that 

there is plenty of backstage space for dressing 

rooms. 

Smoke Routs 36 Patrons 

At Fox Midtown Theatre 

READING, PA.—Smoke from a smoldering 

electric heater routed 36 patrons from 

the Fox Midtown Theatre on a recent Thursday 

night, after the ventilation system pulled 

fumes into the lobby area. A fire department 

spokesman said there was no actual 

fire damage. 

Joseph G. McCarthy jr., theatre manager, 

said everyone left quietly and there was no 

alarm. He explained that faulty safety 

switches in the mechanism atop the lobby 

permitted duct material to burn, creating 

the smoke. 

Ritz Has Large Turnout 

COPLAY, PA.—The Ritz Theatre in 

Coplay, recently reopened by the borough 

police reserve, reports 800 paid admissions 

for showings during its first weekend of 

operation. The inaugural offering at the 

Ritz was "The Molly Maguires." 

Residents Vexed by X Films 

CHAMBERSBURG, PA. — A local 

church group has protested the showing of 

X-rated motion pictures at the Caledonia 

Drive-In, located on Route 30 East. It 

was urged that members write their state 

representative asking quick action on the 

Senate-passed bill which would remove X 

films from airer screens, as well as publicizing 

their sentiments via letters to newspapers 

and other news media. 

494-Seat Meadtown 

Given Green Light 

KINNELON, N.J.—The board of adjustment 

Tuesday (5) granted the necessary 

variances and a business approval application 

to permit the construction of a 494- 

seat motion picture theatre in the Meadtown 

Shopping Center. The owner of the 

house and applicant for the variance was 

Meadtown Theatre, a Paterson-based firm. 

The showhouse will be located 520 feet 

west of Route 23 behind the Butler Bowl 

and the existing shopping center buildings. 

The theatre firm will provide 117 additional 

parking spaces to accommodate patrons 

and, in addition, will reroute the traffic 

patterns in the center parking lot. 

Robert Coulter Retires; 

Manager for 43 Years 

RICHMOND. VA.—Robert H. Coulter, 

who had been manager of the Byrd Theatre 

here since its opening Dec. 24, 1928, 

recently anounced his retirement. The patriarch 

of Richmond's theatre managers passed 

the reins to his assistant George Stitzer 

Friday (1). 

Although retired. Coulter said that he will 

be seen occasionally at the Byrd. By arrangement 

he will come in for a few hours 

each week to check over the equipment 

which he has supervised for so many years. 

Stitzer, who started in show business as 

an usher at the old Strand (now the Booker 

T), has been in 

theatrical work for 41 years. 

BEST WISHES 

TO NATO MEMBERS 

ft ft ft 

Capitol Motion Picture 

Supply Corp. 

630 NINTH AVENUE 

New York, N. Y. 

BEN and HARRY PERSE 

Riverview Theatre Land Sold 

PITTSTON, PA.—The Riverview Theatre 

property, involving a 11.1 -acre land 

parcel, was sold recently to the Pittston 

Housing Authority for $104,000. Low-income 

housing will be constructed on the 

site. 

The Top Theatres are using 

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for the 1971-1972 Season 

New Single Reels 

Two Reelers 

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E-16 October 25, 1971

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ALBERT T. VIOLA, Pres. (212) 989-8064 

ROBERT N. LANGWORTHY, Vice Pres. (212) 490-1999 

BOXOFFICE :: October 25, 1971 E-17

. . . Dave 

. . Howard 

. . Gus 

. . . Dave 

. . . Ray 

. . The 

. . Margaret 

. . Ben 

. . Jim 

. . . Sam 

. . . Wally 

. . Joe 

. . 

What's Become of Former Pittsburgh 

Filmrowites? Here's News of 8V. 

PITTSBURGH—Where are the former 

Pittsburgh Filmrow men and women and 

what are they doing? Here are some of the 

answers, in no particular order. Write us 

about yourself, if you are one of those who 

used to make your "bread" in the business 

here or if you can give us up-to-date information 

on others. 

Ernie Sands is Cannon sales vice-president 

Wald and Irv Stein operate Budget 

Rent-A-Car here . Minsky. 

having produced his first movie, the smash 

hit "Love Story." is starting a Minsky-Kirshner 

feature. "Jory" . Kavouras is 

manager of the Roosevelt. Miami, an Associated 

circuit unit . . . Alex 

Brevak is superintendent 

of the local Soldiers and Sailors 

Memorial Hall . Stahl operates Steel 

City Freight Forwarders here and his brother 

Herman L. Stahl is retired at Miami 

Beach . original Ben "Bernard" Stahl 

of Atlas Theatre Supply can be found there 

. . . Morris Lefko is Cinema 5 general sales 

manager . Casey is retired here. 

Virgil Jones is Paramount division manager 

at Chicago . . . Don Mungello is a 

school teacher in Florida . . . Harry Rachiele, 

retired, resides in Arizona . . . Brothers 

Joe and Gilbert "Bing" Gellman are 

with Roth Carpet Co. here . Jaffurs 

is retired at his residence in Wilkinsburg 

Fineman is a leading insurance 

agent in Pittsburgh . . . Mrs. Russ Wehrle is 

retired and makes her home in 

Squirrel Hill 

. . . E. S. "Jim" Thrope. long retired, is a 

Floridian . . . Mr. and Mrs. Abe Joseph reside 

here in retirement. 

Charles E. and Dale Warner are retired, 

residing on Easy Street. Bridgeport, W. Va. 

Woodard is an attorney at Franklin 

.. . Leonard Winograd is rabbi of Temple 

B*nai Israel, McKeesport. and is a chaplain 

of Variety Club Tent 1 . . . John J. 

Maloney is a volunteer expediter at local 

Mercy Hospital where Lorraine Polanosky 

Malone is an employee . . . Carl Peppercorn 

is UMC Pictures president. 

Mae E. Shively is retired at Curwensvilte 

Fineberg is in clothing-uniform 

cleaning, etc., at Phoenix . . . Harold Dunn 

is with Metromedia in Los Angeles . . . Lou 

Averbach is real estate agent for Ernie and 

George Sterns' Fulton Building and Bess 

Fehl is Lou's secretary. 

Paul Krumenacker is retired and resides 

at Berlin. N.J. . . . Sam. Al and George 

Wheeler and Sam's son Ross Wheeler are 

in the industry at Washington. D.C. . . . 

A. John Mayer resides in retirement here 

Allen is with the Chakeres Theatres, 

Springfield, Ohio, and Tony Antonop- 

Ios is a manager with this circuit ... Eli 

Kaufman is in the home improvement and 

contracting field here and his wife Rose is 

retired. Her brothers Jack and Dave Rosenfeld 

operate Liberty Cleaners and Dyers 

here. 

. 

Vince Josack, retired, resides in Hollywood 

. Feldman and Jacques Kahn 

are in advertising-public relations here 

Joe Dezzutti is first teller at Pittsburgh National 

Bank. Wilkinsburg branch . . . Jules 

Lapidus resides in New York in retirement 


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BOXOFF1CE :: October 25, 1971 E-19

. . . Burt 

. . . Lou 

. . . Bernard 

. . Gene 

. . Eddie 

. . John 

. . Ben 

. . Dave 

. . Kip 

What's Become of Former Pittsburgh 

Filmrowites? Here's News of 81! 


and Bob Hornick is a Johnstown police officer. 

Saal Gottlieb is a Cinema 5 executive in 

New York . . . George Eby is president of 

Ice Capades. owned by Metromedia . . . 

Joel Golden is an independent film distributor 

at Philadelphia . . . Mannie A. Brown 

is a film booker-buyer at Buffalo . . . Perry 

Nathan is a New England theatre manager 

Bishop, long retired, is a Floridian 

Korty is Philadelphia branch manager 

for 20th Century-Fox. 

Sam Milberg manages an independent 

film company in Detroit . Steerman 

resides here in retirement . 

Brown 

lives in Penn Hills in retirement . . . Seymour 

Kaplan is with National Screen Service 

at Dallas . Jacobs is district manager 

for United Artists in the middle states 

"Buddy" Golden is UA branch 

manager at Philadelphia . Smiley is 

booker for Georgia Theatres circuit at Atlanta. 

Steve Rodnok sr., long retired, makes his 

home in Florida . G. Broumas is 

a circuit exhibitor operating out of Chevy 

Chase, Md. . Steinfeld is Pittsburgh 

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Capitol Motion Picture Supply Co 

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Allied Theatre Equipment Co. 

155-57 North 12th Street 

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Albany Theatre Supply Co 

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Atlas Theatre Supply Company 

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BOXOFF1CE :- 

October 25. 1971 E-21

. . . "Man 

BALTIMORE 

^"he presentation of "Fiddler on the Roof" donor luncheon Wednesday (20) 

The 

to benefit 

was 

at the JF Randallstown Plaza Theatre 

handicapped children. event December 18 is being sponsored by the held at Martin's West and included hors 

American Medical Center. Denver. Those d'oeuvres at 11:30 a.m., followed by lunch 

who want tickets may call Mrs. M. Miller. an J a fashion show at 12:30 p.m. 

922-3901 or Mrs. H. Moskowitz. 358-6571 

and Boy." co-starring Gloria Foster 

Henry Dusman at the J. F. Dusman Co., 

Maryland 

the famous equipment firm founded by his 

and Bill Cosby, will have its 

father in 1912. reports: "Shortly we will be 

premiere Tuesday (26) at the JF New Theatre 

equipping the Capri Theatre in Silver Spring 

to benefit the United Negro College 

Fund. 

president of the circuit. We put in a pair of 

for District Theatres. Morton Gerber is 

Variety Club Women Tent 19 sponsored a new Century projectors at the West Shore 

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Theatre, New Cumberland. Pa. (just outside 

Harrisburg), and a pair of Century projectors 

for the Shore Drive-in, also in New 

Cumberland. Both are owned by Frank 

Freistak. Additionally, we put a pair of new 

Century projectors in the Penn Theatre. 

Titusville. Pa., owned by Richard Neff, 

whose headquarters are in Allentown, Pa. 

He owns a circuit of theatres, with the home 

office in Allentown." 

It has been reported here that top theatrical 

attractions may leave the city due to 

the 10 per cent amusement tax currently 

in effect. This outweighed the good news 

that the Elvis Presley show is 

a sellout. 

Ted Milium, a film director with almost 

15 years of experience in the field, joined 

Milner Fenwick, 3800 Liberty Heights Ave. 

approximately five and a half years ago. 

A graduate of Pennsylvania State University 

in 1955, Kilman majored in English and 

took all the available courses offered in filmmaking. 

After college, his life read like a 

"wandering minstrel," for he traveled all 

over America freelancing in this field—from 

the far West to Midwest and deep South, 

coming to rest, finally, in this city. Currently, 

therefore, he is with this fine producer 

(Erwin Milner) who specializes in educational 

films and, in the past, has won numerous 

awards for his excellent work. 

Ruth I mkin Chandler, who as a young girl 

played the piano accompaniment for silent 

movies in theatres here, died Saturday (9) in 

Chicago at age 67 after an illness of three 

months. Survivors include three sons, Mark 

B. Chandler jr. of this city and William 

Chandler and Asa Chandler of the Chicago 

area; two daughters, Mrs. June LaJune, 

Phoenix. Ariz., and Mrs. Larew Schierer, 

Chicago, and 14 grandchildren. 

. . . Variety 

The admissions tax in Annapolis has been 

eliminated effective Jan. 1. 1972 

Club Tent 19 will hold a general semi- 

annual meeting of all barkers, plus election 

of officers, at Howard Johnson's. Pikesville, 

Wednesday (27). 

NATO of Maryland will hold a meeting 

Wednesday (20). All exhibitors in the state 

are invited and the discussion will concern 


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BOXOFTICE :: October 25, 1971 E-23

. . . Mid- 

WASHINGTON 

J^merican Film Institute 

Theatre continues 

its British cinema retrospective through 

November 12 featuring films of David Lean, 

Carol Reed and Anthony Asquith of the 

to the public Wednesday (20) following a 

VIP opening on the previous evening. The 

invitees enjoyed viewing Cinerama's new release 

"Kotch" after being greeted by the 

host-president Paul Roth and champagne 

to.ists to the success of the twins. Cinerama 

branch manager Oron "Doc" Summers was 

seen among the guests from Filmrow. The 

Mount Vernon complex, located in the Engleside 

Plaza Shopping Center on U.S. 

Route 1, Fairfax County, Virginia, brings 

to 21 the number of screens owned and 

operated by the Paul Roth organization. 

Columbia regional director of publicity 

Sid Zins hosted members of the press-radio- 

TV media to a screening of Stanley Kramer's 

"Bless the Beasts and Children" at 

MPAA Monday (18) evening. 

Mrs. Richard M. Nixon, the President's 

wife, attended the opening performance of 

the 1971 edition of "Disney on Parade," 

which featured all of Disney's famous characters. 

Also invited to the two-and-a-halfhour 

show were about 1,000 underprivileged 

late 1940s and '50s. AFI credits express 

gratitude particularly to distributors Janus children. 

Films and the Walter Reade Organization, 

"whose resources of British films should 

George Kelly, Paramount branch manager, 

provide the basis for many fine programs." 

issued invitations to a screening of 

"Joe Hill" for Tuesday (19) afternoon, also 

Roth Theatres' new twin hardtops, Mount MPAA. 

at 

Vernon 1 and 2 with 350 seats each, opened 

Dick Feinstein, UMC Pictures assistant 

general sales manager, was down from the 

home office visiting exhibitors here and in 

Baltimore Thursday (14). 

Fritz Goldschmidt, Avco Embassy branch 

chief, recently tradescreened "The Steagle" 

at the K/B screening room. 

Don King, owner and operator of the Key 

and Penn theatres and co-owner with Walter 

Reade of the Town, returned from a business 

trip to Boston and a new secretary, 

Violette Medina, according to Walter Gardiner, 

general manager. Bill Cosby 's new 

picture "Man and Boy" opened at the Town 

Theatre Sunday (24). Sheldon Tromberg is 

the area distributor for the Levitt-Pickman 

release. 

Jerry Levy, MGM Philadelphia-based di- 

vision sales manager, visited the local branch 

and with manager Ted Krassner called on 

area exhibitors. MGM is distributing the 

"Fabulous Four" ("Gone With the Wind." 

"2001: A Space Odyssey," "Doctor Zhivago" 

and "Ryan's Daughter") which is playing 

key cities consecutively and is "paying 

off." according to Krassner 

The Star's movie critic Emerson Beauchamp 

wrote concerning the Key Theatre's 

attraction "Some of My Best Friends 

Are . . .": "The success of 'The Boys in the 

Band' has led, inevitably, to 'Some of My 

Best Friends Are . . . ,' a screaming, chaotic 

account of an evening in a New York 

gay bar. The new film at the Key is released 

by American International and it does for 

homosexuality just about what 'Wuthering 

Heights' did for Emily Bronte." 

at 

While Joan Crawford was here appearing 

the American Film Institute Theatre, she 

implied she looks forward to the renaissance 

of the old Hollywood and, even at 63, toward 

doing another movie. 

At John Huston's salute-reception, which 

was hosted by the U.S. Archives, he was 

asked by Boxoffice how he was enjoying 

his visit to Washington. He replied: "At the 

moment—tremendously." 

BALTIMORE 


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"Home of The BIG ONES ... At Liveable Terms!" 

the need of a legislative program and the 

presentation of bills to the legislature of the 

state of Maryland in the upcoming session 

Atlantic Theatres head Irwin Cohen 

Tuesday (19) was busy inspecting his 

Greenbriar Twin theatres, due to open soon 

in Fredericksburg, Va. 

Moe Cohen, owner of the Monocacy 

Drive-in, Taneytown, and Mrs. Cohen are 

leaving November 1 for Miami, Fla., for 

an extended vacation. They are the parents 

of Irwin Cohen, chief of Mid-Atlantic Thea- 

A potpourri ot people in the industry, 

both from this city and throughout the area, 

are attending the national NATO convention 

in New York City. They include: Irwin 

Cohen, president; Mike Hession, vice-president 

and general manager, and Aaron Seidler, 

executive vice-president, all of Mid- 

Atlantic Theatres; Mort Gerber and Joe 

Mona, both of District Theatres, Washington, 

D.C.; Morton Thalheimer and Sam 

Bendheim III, owners of Neighborhood 

Theatres, Richmond, Va., and their sound 

engineer Skippy Snarr; David Burka, K/B 

Theatres. Washington, D.C., and Moe 

Cohen, Monocacy Drive-in. Taneytown. 

Dr. Jerome Gaber has been named by 

Variety Club Tent 19 chief barker Seymour 

Sureff to membership on the board of directors 

and also as property master of the 

club. He succeeds Richard Pairo, who was 

forced to resign from these two positions 

due to business pressures. 


GAVIN 

DAVID 

KENNETH 

pSAP 77M& 

ft OONWEU MOIL OOfflOW) 

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WHO 

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AUNTIE 

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HUGH ONfflin QOOffiB] 

Based on an 

otThePigman 

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in P la y b V Additional dialogue by original story by Music by Executive Producer 

SERT BLEES and JAMES SANGSTER 

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,ced b y 

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Directed by 

OSBORN 

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WEL Z. ARKOFF and JAMES H. NICHOLSON CURTIS HARRINGTON 

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An AMERICAN international/hemdale production 


DENVER 

.1

general 

Variety Club io Fele 

Art Gordon on Nov. 3 

LOS ANGELES— Art Gordon, recently 

: i. iu, 

I 

manager of Consolidated 

Amusement Co. o f 

Hawaii, will be honored 

by Variety Club 

of Southern California 

Tent 25 at a "Mahalo" 

(thank you) luncheon 

in the Crvstal Room 

II 

Hotel November 3. it 

has been an active Variety Club worker for 

many years and has served as a member of 

the Tent 25 crew for the last four years. 

Prior to his new appointment. Gordon 

was co-director of theatre operations of Pacific 

Theatres here with Harold Citron. 

Tom Fenno of KPOL Radio and Murray 

Propper of Pacific Theatres are co-chairmen 

of the event, which is scheduled to start 

with a reception at 11:30 a.m.. with luncheon 

at 12:15 p.m.. winding up at 1:45 p.m. 

The tab is $5.50. including tax ar.d gratuity. 

Serving on the luncheon committee are 

Robert W. Selig. Pacific Theatres: Nat D. 

Fellman, National General Theatres; Bruce 

Corwin, Metropolitan Theatres; Orville 

Crouch. Loews Theatres; Roy Evans, United 

Artists Theatres; Herman Ripps, Metro- 

Goldwyn-Mayer; Milton I. Moritz. American 

International Pictures; Ervin L. "Duke" 

Douglyn. Avco Embassy Pictures; Fred 

Weimar, National Screen Service, and William 

Hertz and Pete Latsis, both of National 

General Theatres. 

'Boots Turner and Maude' 

Under Way in Los Angeles 

HOLLYWOOD—F. 

Fred Williams, owner 

of a circuit of theatres in Louisiana, has 

entered the production field under Williams 

.\ Shaunlor Productions. The first picture. 

"Boots Turner and Maude," a black-oriented 

feature, started shooting Monday (18) in 

Los Angeles. 

Edward J. Lakso is directing from his own 

original screenplay. This is his second fea- 

|lt's Positively Not Too Soon 

ItartNow Before It's Too Late. 

Himm numn 

ture following the writing of 36 "Combat" 

TV scripts. 

A theatreman since 1937, Williams said 

the story is about a couple of young kids 

who rob a TV store. One is white and the 

other, the black kid, is the brother of a 

hooker who. with a teacher, tries to help 

them. 

Bob Wilson is cameraman on the film, 

which features three prominent and wellknown 

black stars—T e r r y Carter. Gwen 

Mitchell and Carl Johnson. 

HONOLULU 

b, w a s announced b y 

"£he 

2K> ^fe J 

B Spero 

opening of 

L. Kontos. chief 

Aloha Week in Honolulu 

of land use alternatives during the designated 

barker of t h e show- and especially in Waikiki where most 

Art Gordon 

18-month planning period." Herman 

mc[Vs org;mizaton of 

de _ the colorful festivities are scheduled— is 

G u 

\oted to aiding children. More than 350 causing a notable dent in grosses of the 

1 m a n. vice-president and director of 

planning for Gruen Associates, explained. 

persons in the film industry 

five 

are expected to 

big area theatres. One of Hawaii's most 

Wolff indicated that "a landmark relationship 

attend the luncheon. 

elaborate festivals, the giant parade and the 

has been established between our 

international street fair, 

Gordon, who 

which is the starting 

began his career in show 

publicly held 

point for the full week's 

business with 

celebration, 

the Fanchon & 

has the 

Marco circuit, 

main thoroughfare into and out of Waikiki 

company and the city of Los 

Angeles." He cited the 76-acre Westwood 

closed. 

Visiting Hawaii is the beautiful young 

lady who played Charlton Heston's Japanese 

mistress in "The Hawaiians," Miko Mayama. 

A quarrel resulted in a stabbing death for 

a man in his mid-20s as he was viewing a 

movie. The incident occurred in the Zamboanga 

Theatre, a Filipino-language house. 

The victim managed to stagger out into the 

theatre lobby, where he died of multiple 

wounds a few minutes later. Another young 

man, also in his 20s, surrendered immediately, 

following a phone call from a bystander 

in a nearby cab stand. The suspect 

had a knife in his possession and gave it to 

the police. The Zamboanga is located on the 

lower end of downtown Honolulu. 

Paramount Officers Hold 

2-Day Denver Meeting 

DENVER — Paramount Pictures held 

meetings of division managers here Wednesday 

(20), it was announced by Norman 

Wcitman, the company's general sales manager 

for the U.S. and Canada. Weitman 

presided at the first-day sessions and was 

joined by Charles O. Glenn, vice-presidentadvertising, 

publicity and promotion, Thursday 

(21). 

Weitman and Glenn outlined for exhibitors 

the release pattern for product through 

mid-1972. 

Also attending the meetings were Ted 

Zephro, assistant general sales manager; Barry 

Reardon. assistant to the president; Jack 

Perley. manager of the playdate department; 

Martin Kutner, Eastern division manager; 

Fred Mathis, Southern division; Virgil 

Jones, Central division manager; Irwin Yablans. 

Western division manager, and Frank 

Mancuso. president and general manager of 

Paramount Film Service, Canada. 

The sessions were a continuation of the 

grass roots tour which the two executives 

began last month in an effort to bring 

product presentation to the field as early 

as 

possible. 

20ih-Fox Contracts 

For Land Use Study 

HOLLYWOOD—Twentieth Century-Fox, 

in a further step to maximize the value of 

its real estate holdings, has awarded a $115,- 

000 contract for a comprehensive land use 

plan and economic analysis of its 76-acre 

leasehold adjacent to Century City in West 

Los Angeles, it was announced by Lewis N. 

Wolff, president of 20th Century-Fox Realty 

& Development Co. 

The study, headed by Gruen Associates. 

will begin within the next month. "This 

planning program will evaluate a wide range 

studio as being "certainly the most valuable 

property that 20th Century-Fox owns" and 

noted that "we believe any development program 

designed for that land should call for 

long-range usage that will result in maximum 

benefits to both the community and 

the corporation." He explained that "we 

have coordinated the scope of our proposed 

study with the city of Los Angeles Planning 

Department and have undertaken to complete 

the analysis before implementing any 

development on this key city of Los Angeles 

property." 

Calvin Hamilton, director of planning for 

the city of Los Angeles, stated that the city 

is looking forward "to coordinating with 

20th-Fox during the course of this analysis. 

We would like to compliment the company's 

chairman of the board and chief executive 

officer Dennis C. Stanfill and its president 

and chief operating officer Gordon Stulberg 

for enabling their realty division to develop 

the degree of private-public coordination 

that is all too often lacking in programs of 

this type." 

The initial 

phase of the planned construction 

of a 21-story medical center building 

on three and a half of the studio's acres on 

the Avenue of the Stars in Century City will 

proceed according to announced plans previously, 

Wolff pointed out. The company's 

partners in that venture are Tishman Realty 

& Construction Co. and Winitskv & Sellers 

No other development of the 76 studio 

acres is planned during the 18-month period 

of leasehold analysis. 

Cinema in High Rise Building 

SAN DIEGO, CALIF— P I a n s for a 

$17,000,000 24-story downtown "financial 

square" have been unveiled by the San 

Diego Federal Savings & Loan Ass'n and 

the Financial Square Co.. a newly formed 

real estate development firm. A motion picture 

theatre is included in plans for the highrise 

project. 

Jenny Sullivan has been signed for 

featured role in 20th-Fox's "The Other." 

W-2 October 25, 1971


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Sunday, Bloody Sunday' Again Big 

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LOS ANGELES—A 460. a 280 and a 

pair of 175s were about the only encouraging 

gross percentage readings showing up 

on this week's LA Barometer. "Sunday. 

Bloody Sunday" snared the big 460 score 

and led the area for the second consecutive 

week, while "The Steagle," a new product 

at the Plaza, picked off the 280 percentage. 

The pairs of 175s went to holdovers— "Skin 

Game." second week, Chinese, and "Refinements 

in Love," 11th week, Mayan. "Bless 

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Game (WB), 2nd wk 

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Chronicle (SR), 12th 100 

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Hollywood Pacific, Pacific Beverly Hills— Some of 

Fine Arts— Sunday, Bloody Sunday 460 

My Best Friends Are . . . (AIP), 2nd wk 

Mayan— Refinements in Love (SR), 11th wk 

Music Hall—The Devils (WB), 13th wk. ... 

75 

175 

100 

National—Carnal Knowledge (Emb), 15th wk. . . . 125 

Pantages— Private Duty Nurses (SR) . . 75 

Pic. Picwood — Bless the Boosts & Children Col) . .100 

Plaza—The Steagle (Emb) 280 

Village—Johnny Got His Gun (SR), 4th wk ....150 

Vogue— Relations (SR), 3rd wk 100 

We.twood—The Marriage of a Young Stockbroker 

(20th-Fox), 2nd wk 100 

Aladdin—Johnny Got His Gun (SR), 6th wk 65 

Centre—The Omega Man (WB), 4th wk. . 100 

Century 21— Bless the Beasts & Children (Col), 

Cherry Creek, Villa Italia— The Marriage of o 

Young Stockbroker (20th-Fox), 2nd wk 110 

Cinderella City, North Valley, Westland— The Late 

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Cooper The 100 

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Peterson Theatre Supply 

E. 19 2nd South (Room 1001 

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2100 Stout Street 

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Pembrex Theatre Supply Corp. 

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BOXOFFICE :: October 25, 1971 

L & S Theatre Supply Co. 

214 East First South Street 

Salt Lake City. Utah 84111 

Pacific Theatre Equipment Co. 

142 Leavenworth Street 

Son Francisco. California 94102 

S. F. Bums & Co., Inc. 

2319 2nd Avenue 

Settle, Washington 98101 

W-5

. . The 

LOS ANGELES 

^merican International's release of 

"Chrome and Hot Leather" opened in 

40 theatres in the Greater Los Angeles area 

Wednesday (20) . . . The first American 

showings of AIP's "1,000 Convicts and a 

Woman" will be in multiple engagements in 

the Los Angeles area beginning Wednesday 

(27). 

Alx Coopenman, Richard Kay and Harry 

L. Ross have formed a releasing organization 

called United Producers. Their first 

three pictures, which they are handling, 

are "Dirty Dolls in Katmandu." "Cream" 

and "Lovers* Ectasy." Alx left for Sacramento. 

Tucson and Dallas to set up openings 

for the films. 

Cinema Center Films' "something big," 

starring Dean Martin and Brian Keith, will 

have its world premiere at the Parkway 

Theatre in Las Vegas November 11 for the 

benefit of the Exchange Club of Las Vegas. 

"Werewolves on Wheels," supernatural 

drama in color, has been set for three Halloween 

multiple engagements, it was announced 

by Jules Gerelick, national sales 

manager of the Fanfare Corp. 

The world premiere of United Artists' 

"200 Motels" will take place at the Doheny 

Plaza Theatre in Beverly Hills Friday (29), 

reports Max E. Youngstein, president of 

Cinema West Theatres. 

Paul Ripps joined Metro-Goldwyn-Mayer 

as assistant West Coast division manager, 

filling the vacancy left by LeRoy Smith. 

Carl Smiley is West Coast division manager. 

Paul exited as Warner Bros. San Francisco 

branch manager to take up his new 

position. He is the son of Herman Ripps, 

veteran sales executive with Metro-Goldwyn-Mayer, 

who is retiring in mid-November. 

Hollywood celebrities and their children 

were guests of Cinema Center Films Saturday 

(16) at a 10:15 a.m. special preview 

showing of "The African Elephant." held at 

the Hollywood Pacific Theatre. 

i ANAM0RPHIC 

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of the Los Angeles office. With him are 

Bernie Hines and Steve Weiss. 

Robert Lippert is opening a four-theatre 

complex in the new Northridge Shopping 

Center, to be known as the Cinema Center. 

Total seating capacity will be 1,400, with 

plenty of space for parking. Booking and 

buying for the complex will be done by 

Cinema Service . . . Walter Goodman and 

Phil Stanton, Cinema Service, are taking 

over the booking and buying for the Glasgow 

Playhouse in Ojai. 

"Chain Gang Women," a Crown International 

release, will play the Los Angeles 

area in a multiple run opening Wednesday, 

November 17, according to Mark Tenser, 

executive vice-president. The powerful prison 

story is being backed by an extensive 

newspaper, radio and TV promotional campaign 

and the Los Angeles engagement will 

kick it off with producer Wes Bishop and 

director Lee Frost making personal appearances 

which they will repeat across the 

country. 

American International Pictures top 

executives Samuel Z. Arkoff, James H. 

Nicholson. David Melamed, Leon Blender. 

Milt Moritz, Mickey Zide and Richard 

Zimbert left from here for the NATO convention 

in New York. The firm will have a 

special screening of "Kidnapped" Monday 

(25) at 3 p.m. at 20th Century-Fox's main 

screening room, 444 West 56th St. . . . 

Crown International's Newton P. "Red" 

Jacobs, Mark Tenser, Marilyn Tenser, 

George Josephs and Don Haley departed 

for New York in time to attend the cocktail 

party Sunday evening (24) preceding the 

NATO convention . . . Others attending the 

national NATO convention in New York 

City include: Leo Greenfield, Warner Bros, 

vice-president in charge of sales: Gordon 

Stulberg. making his first official appearance 

as head of 20th Century-Fox at the 

convention; MGM's Bill Madden, Lou 

Marks, Mort Siegel and Ted Hatfield will 

be in New York for the show; Mr. and Mrs. 

Ted Minsky, Jerome Forman and Harold 

Citron of Pacific Theatres; Mr. and Mrs. 

Herman Kass, National General Productions; 

Terry Semel, Cinema Center Films; 

Mr. and Mrs. William Oldknow, Sero 

Amusement Co.; John McGettigan, Golden 

Cinema, Arizona; Art Sanborn, Sanborn 

Theatres: Bob Segal. Oceanside; Harold 

Wenzler, Pasadena; L. D. Gasteiger, Rodeon 

Theatres. Gardena; Eddie Dewhart, Adler 

Silhouette Letters; Bill Mills; Richard Ellman. 

Paul Flowers and Ken Hartford. Producer 

Sam Spiegel will fly in from London, 

where he is making a Columbia release. 

Burton Jones, San Diego exhibitor, is recuperating 

from a recent illness, as is Norm 

Newman, Metropolitan Theatres film buyer. 

John Lewis, Pacific Drive-In Theatres' 

booker and buyer, resigns Tuesday (26) to 

go to Oregon, where he will open his own 

theatre. Before his present position, Lewis 

was a theatre manager with the same firm 

. . . Helen Silverman. Pacific Theatres secretary, 

is vacationing in Hawaii, as is Chan 

Wood, booker and buyer. 

Sherrill C. Corwin, former NATO board 

chairman, and Bruce Corwin, president of 

NATO of Southern California, are attending 

the national convention in New York City. 

They head Metropolitan Theatres, with the 

elder Corwin also president of Variety Clubs 

International . . . Also in New York for 

the national NATO powwow are Robert W. 

Selig, vice-president of the exhibitor organization, 

and Mike Forman. both toppers at 

Pacific Theatres . . . Paramount Pictures' 

chief production executive Robert Evans is 

at the convention for several reasons. The 

first, naturally, is to tell the top exhibitors 

what his company is doing and he also will 

see his wife Ali MacGraw feted as NATO's 

"Star of the Year" at the banquet Thursday 

evening (28). Clint Eastwood is the male 

star chosen for this same award. 

Following 50 years of publishing as a 

daily, the Citizen News, reorganized in July 

and reissued as a weekly with a big entertainment 

section carrying theatre ads, shortly 

will return to the fold as a daily, according 

to executive editor John Austin. Both 

Austin and Leo Guild, editor, are veteran 

show business writers. Guild formerly was 

one of Howard Hughes' publicity chiefs. 

Circulation of the publication has risen to 

almost 250,000 once again, through paid 

and controlled circulation. 

Historically, Hollywood always follows 

tradition, although it is known as an innovative 

town. Syd and Miriam Cassyd were 

weekend guests of Dr. and Mrs. Ben 

Thompson at one of the Roaring '20s and 

'30s spas made famous by Jean Harlow and 

countless other stars who went there to 

"boil out." Soboba del Sol, where the sulphur 

baths flow hot out of the mountain 

next to the Soboba Indian Reservation, was 

the spot. Dr. Thompson, a cosmetic surgeon, 

bought and refurbished the place near 

San Jacinto, where the annual Ramona Festival 

is held, and brought it back to its former 

glory. The gym and baths were set up 

by former world champion Gene Tunney 

when he owned the property. At the turn of 

the century, the Santa Fe Railroad ran a 

spur track to the facility. Overlooking a 

beautiful valley—and with a golf course 

it made Cassyd into a confirmed fan and 

he is beating the bushes telling all the local 

exhibitors of the "near" Palm Springs "fountain 

of youth." It is down the mountain 

from the Idylwild ski resort and around the 

mountain from Palm Springs. 75 miles from 

Los Angeles. 

Sid Kurston has sold the Cinemaland 

Theatre, Arcadia . ad campaign for 

the first Los Angeles International Film Exposition 

was created by artist Anthony Goldschmidt. 

He came up with the idea ol using 

the theatre marquee, topped with its colorful 

dragon, as a logo for the exposition. To 

create it. a photographer climbed a tree in 

BOXOFFICE :; October 25, 1971

front of the theatre (after the house was 

closed at 

night) and picked up the shot 

Morris Sudniun joins Tower Film Corp. 

to handle distribution of the 3-D releases 

of Alan Silliphant and Chris Condon. "The 

Stewardesses" and the film they bought from 

Warner Bros, for rerelease, House of Wax." 

Grosses are holding up and increasing for 

the device invented by the Burhank pail 

and Elmer Hollander's firm handles it for 

the 13 Western states. 

A Viewlex $4,500,000 order for theatre 

projectors includes equipment tor one of 

the first Orange County minis to open for 

the United Genera] franchise system. The 

16mm projectors have automatic safe 

threaders, an innovation in theatre projection. 

Electro Sounds. Inc.. a Viewlex subsidiary 

in Sunnyvale, builds the sound systems. 

General Film Corp. president Arthur 

Marks has appointed Robert Woempner to 

the post of executive administrator. He formerly 

was with Ivan Tors Films . . . John 

J. McGettigan and Frank Piteo of the same 

firm made trips to visit exhibitors both here 

and abroad. 

Universal Pictures' "Museum Without 

Walls.'' the art series, opens in UCLA's 

Royce Hall on Picasso's birthday. 

Arson-Caused Fire Ruins 

Pacific's Roxy Theatre 

WHITTIER. CALIF.—Pacific Theatres 

Corp.'s shuttered Roxy Theatre, HI 12 

Philadelphia St., in the heart of Whittier's 

uptown business district. was heavily d. imaged 

recently h\ ,i lire which police said 

had been the work of an arsonist ( on 

that it probably would be necessarv to demolish 

the building in the interest ot safety 

Del Dick, building department superintendent, 

contacted officials of Los Angelesbased 

Pacific Theatres Corp. to advise them 

of the demolition possibility. 

An investigation was launched immediately 

in an attempt to establish evidence for 

the apprehension of the arsonist. 

Flea Market Permit Sought 

WOODLAND. CALIF. — Following the 

recent ruling by the Yolo County Planning 

Commission permitting the operation ot flea 

markets in drive-in theatres. Bob Garrett, 

owner of the Sunset Drive-In. made application 

to the needed permit variance. Quick 

action on the request was anticipated. 

Twin Ozoner Started 

By Valley Theatres 

\t hi RN u \sii \ twin drive-in theatre 

complex is under construction on i 

20-acre sue next tO the Valley Outdoor 

Ihe.itre. located between Kent and Auburn 

Bemg built in Valley Theatres at cost »>i 

approximate!) $900,000, the ozoner will be 

stxucted in [921, the Row was the one-time 

showcase for motion pictures in Wintrier. 

had been closed several yean. 

It 

Damage was estimated at $200,000 and 

Whittier I ire Chief Rod Smith indicated a major stockholder in the company, with 

the tirst ot its kind in the Northwest 

WAS McKee, one ot the directors .md 

Richard Pearson. Seattle First National 

Bank \ Auburn manager; Henry Mullendore. 

owner, and Merle Songstead. designer 

and general contractor tor Allied 

( ontractors ol Bellevue, officiated al re 

cent ground-breaking ceremonies 

lhe screens will be located al opposite 

corners ot the property, with a central projection-concession 

building serving patrons 

ot both theatres Projection equipment will 

be automated, enabling one projectionist 

to operate both airers. 

When completed, the twin-screen drivein 

will hold 1,000 and 500 cars. The combined 

Capacity of the new facility and the 

Valley Outdoor will be 2,500. with room 

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BOXOFFICE :: October 25, 1971 W-7

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Christmas 

San Bruno El Camino Theatre Pacing 

Price Reductions in the Bay Area 

SAN FRANCISCO—As in other sections 

of the country, motion picture theatres in 

this region have been reducing admission 

prices, according to a survey by San Mateo 

Times reporter Bob Peterson. "A new trend 

appears to be rising steadily—the 50-cent 

theatre." notes Peterson. "Setting the pace 

on the Peninsula." he says, "is the El Camino 

Theatre in San Bruno, operated by 

Associated Cinemas, Inc.. headquartered in 

Petaluma. 

"In addition to this theatre, the group 

also operates 50-cent houses in Redwood 

City (the Fox) and San Mateo (the San 

Mateo) on the Peninsula. They have started 

the 50-cent trend in the East Bay, too, with 

a theatre in Oakland and another in Hayward. 

"Although the strongest on the Peninsula, 

Associated Cinemas is not the only 50-cent 

theatre operation. One other is the Manor 

Theatre in San Mateo, operated by the West 

Valley Theatres organization. 

"Gordon Seymour, manager of the Manor 

Theatre, said the idea of becoming a 50- 

cent house had been discussed for some 

time but admitted they waited to move until 

after Associated Cinemas took the initial 

plunge in June. 'Fantastic' is the word often 

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"Said Joe Falk, manager of the El Camino 

Theatre (who also fills in as projectionist). 

'We're doing better than any theatre 

around.' Falk said the 800-seat theatre was 

filled the seven nights 'Patton' was on the 

marquee. And the trend since opening has 

been nearly to fill the seats with every picture. 

'Butch Cassidy and the Sundance Kid' 

and 'M*A*S*H' were so successful they 

were held over for a second week, according 

to Falk. 

"The success, as a matter of fact, is causing 

a minor problem. The area once established 

as theatre parking now is used as an 

automobile agency's lot. Some merchants 

near the theatre have been complaining to 

city officials that theatre patrons are using 

up all the parking spaces the merchant's 

patrons usually used. 

Slowly Changing Image 

"The El Camino Theatre hasn't had the 

best image as far as family theatregoing is 

concerned. Associated Cinemas is slowly 

changing this. Patrons now enjoy a new 

snack bar facility. This alteration, incidentally, 

is as beneficial for the theatre operators 

as it is convenient to patrons. 

"Theatregoers as a rule rarely bypass the 

snack bar. Many spend the difference of the 

50 cents they paid to get in and the $2 it 

would have cost them to go to a higherpriced 

theatre. 

"Other renovation work is being done, 

including replacing some seats, putting up 

curtains, doing some general painting and 

lots of plain housecleaning. 

"Baccala contends only about five per 

cent of the public ever goes to movies anymore. 

He says that by showing top movies 

at the 50-cent price the other 95 per cent 

will start coming back. 'The movie theatres 

have been pricing themselves out of the 

market,' said Baccala. He added he didn't 

necessarily want others to come down to 

his price, to adversely affect his success. 'I 

left a very secure position to do this,' he 

said. 

"Baccala credits corporation president 

Daniel Tocchini with the impetus to begin 

and expand the 50-cent operations. He has 

more than 15 years in the theatre business. 

"Other officers of the corporation, all 

from Petaluma, are William Foster, vicepresident, 

who handles most of the real 

estate proceedings, and Tom Lazzarini, responsible 

for film bookings and personnel 

matters. Baccala keeps the snack bars operational. 

"As Baccala explains it, some 'good 

friends' got together, pooled their resources 

and skills, and invested these assets in theatre 

properties. The San Bruno theatre, for 

example, was purchased from United Artists. 

The Redwood City house once belonged 

to National General. 

"Baccala refers to the set-up as a 'mom 

and pop' operation, since investments are 

shared and split in various ways. Investors 

include everyone from uncles to airline 

pilots, he said. The group also hires locally, 

works closely with the projectionists' union 

and maintains membership in the janitors' 

union. 

"As to the type of films. Baccala said 

there will only be good films shown, no X- 

rated pictures. "We are trying to reach every 

viewing audience.' he said. Plans are being 

made to present Laurel and Hardy movies, 

plus Spanish-language films for the Redwood 

City audience and matinees for the 

kids. 

"Films are paid for based on the percentage 

of boxoffice take, the same as in a 

higher-priced theatre. However, the 50-cent 

theatres can't get first-run movies. And it 

appears (so far. anyhow) that they don't 

need them. 

"Baccala said he doesn't think this is a 

passing fad. Manor Theatre manager Seymour 

also feels the low price is bringing in 

patrons who have not been to the movies 

in years. 'We're building a family clientele,' 

he said. 'We've had excellent crowds.' 

"Seymour said many patrons include the 

older persons on fixed incomes and young 

people 'who can now take a date to the 

movies at a reasonable price." " 

Salinas Theatre Reopened 

By Associated Cinemas 

SALINAS, CALIF. — The Fox Theatre, 

"Aldo Baccala, manager of the Redwood Salinas, which had been closed temporarily, 

City theatre and a vice-president of the corporation, 

said, 'We are going to give our sociated Cinemas. The firm, with nine the- 

has reopened under the management of As- 

patrons a clean place.' The theatre opened atres throughout California, promotes a 

in July. 

policy of showing quality, second-run films 

Aims at Other 95 Per at 

Cent 

substantially reduced admissions of 50 

cents to all. 

The theatre at 239 Main St. had been operated 

by National General Corp. for the 

past 40 years. 

Associated Cinemas president Daniel F. 

Tocchini said the "big" films will show 

Wednesday through Saturday, with "action 

features" Sunday through Tuesday. 

The theatre will continue to be known as 

the Fox. A new local manager is to be 

named. 

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BOXOFFICE :: October 25, 1971 W-9

. . . Leon 

Ralf Myers Organizes 

World Film in Denver 

DENVER—Citing Hollywood labor problems, 

along with the magnificent scenery 

available in the Rocky Mountain states, 

Ralf Myers, president of Paradise Oil & 

Water Development Co.. has organized 

World Film Productions. Incorporation 

papers have been filed in Denver. 

No officers are listed in the incorporation 

papers but 15 persons are named, including 

Myers. All are prominent in the Denver 

business community. They include Palmer 

Hoyt, who retired the first of the year as 

editor and publisher of the Denver Post; 

Howard Farkas, housing developer: Dr. 

James R. Arneill, Western history and railroad 

enthusiast; Carl Akers, television newscaster; 

Anthony F. Zarlengo, attorney; 

John E. Griffith of Mountain States Bank; 

Gerald Hart, real estate; Leigh Barron and 

Al Fike, entertainers; Robert Berkeley, 

photographer; William E. Sagstetter. cinematographer, 

and Floyd L. Sparks, former 

movie producer and now writer, and others. 

Myers explained why he wanted to get 

back into the movie-producing business, 

which he left many years ago, saying, 

"There is a hunger for back-to-nature films 

lor kids and adults and I predict that in 

the next few years the industry will undergo 

a severe change from what we have 

been seeing in the past few years." He 

said the new company will do shooting in 

all parts of the Rocky Mountain region, 

which contains a range of scenery found 

nowhere else in the world. 

Myers expects to be able to recruit 

plenty of talent in Colorado. He plans to 

go not only into the filming of features 

and shorts but also will make commercials 

for both theatre and television use. 

Even though the corporation is authorized 

to issue approximately 50,000 shares, none 

of it will be offered to the public until the 

new company is operating. The firm is 

planning to capitalize on current talk concerning 

the fluidity of centralized filmmaking. 

Offices are maintained at 200 Denver 

Club Bldg., Denver. 

DENVER 

Terry Collins has been transferred from Los 

Angeles to the local Columbia office, 

where he will be booking the Salt Lake City 

accounts ... Ed Brinn of Salt Lake City 

was in town calling on accounts and renewing 

acquaintances. 

In the exchanges to set dates were Lloyd 

Greve, Cine Moly Theatre. Leadville; Jerry 

Bullard, Sage Theatre. Upton. Wyo.. and 

Don Swales. Wheeler Opera House, Aspen 

Hoofnagle of Commonwealth 

Theatres was here from Kansas City. 

GREETINGS NATO, NAC... 

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Some of the recent theatres we have created include: 

COOPER and III, Colorado Springs, Colo. TWIN THEATRES, Lakeside Shopping Center 

COOPER 

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oge Square Shopping Center, Denvi 

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FLEUR 4, Oes Moines, Iowa 

STAGE 4, Cedar Ropids, Iowa 

Theo 

PACIFIC'S LAKEWOOD & TACOMA THEATRES 

MINI CINI TWIN, Cincinnati, Ohio 

plus 2 Hawaii projects 

CINE 3, Billings, Montana 

CINEMA I & II, Pueblo, Colo. 

CAMPUS CINEMA I & II, BOZEMAN & TWIN TOWN & COUNTRY CINEMA, Qui* 

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DUBUQUE TWIN DRIVE-IN, Dubuqi 

Plus many other single & ultiple indoor and drive-in 

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J 550 Dover Street Suite 5 Lakewood, Colorado 80215 

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Jerry Lewis Cinema 

Plans December Bow 

COLORADO SPRINGS—A fully automated 

350-seat Jerry Lewis Cinema is being 

built in the Security area by Sproul 

Homes, with the grand opening set for 

December. Entertainer Jerry Lewis, here to 

discuss the push-button system of operation 

with John C. Albertson. who will operate 

the showhouse, said the new cinema would 

"help meet the growing need for convenient, 

low-cost, modern theatres." 

Lewis said that he considered the development 

of these intimate, automated 

theatres to be "the most significant contribution 

to the movie industry in this decade." 

The new motion picture house was designed 

by Duane Engle, architect, with an 

elegant interior conceived by Robin Wagner, 

award-winning set designer of Broadway 

plays. 

The theatre will utilize the most technically 

advanced audio-visual equipment 

available and all motion pictures will be 

shown automatically from start to finish. 

The Security Jerry Lewis Cinema is one 

of a circuit which is being established 

throughout the world by Network Cinema 

Corp. and it will be the first of three to be 

opened in the Colorado Springs area. 

Theatre Manager Arrested 

PHOENIX—Don Pacey, 37, manager of 

the Empress Theatre, 2339 East McDowell, 

was arrested for the second time in less than 

a month September 29 after Phoenix detectives 

viewed a film depicting two men 

and two women "performing various sex 

acts." He was charged with "exhibiting obscene 

films." 

Canyon Documentary Screened 

TUCSON. ARIZ.—Ed Cooperstein, vicepresident 

and general manager of Canyon 

Films, Phoenix, was a special guest at the 

Tucson Advertising Club luncheon Tuesday 

(12). The club screened the popular 

behind - the - scenes documentary featuring 

Dick Van Dyke. "Anatomy of a Commercial." 

filmed earlier this year by Canyon. 

SOUND PROJECTION 

MAINTENANCE MANUAL & 

MONTHLY SERVICE BULLETINS 

bills. It contains service data on Simplex, 

Brenkert, Motiograph, Sword, Norelco, 

Century, Cinemeccanica and Ballantyne 

Projectors (35-70mm Projectors). Schematics 

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Edited by the writer with 30 .years 

experience; 18 years Technical Editor the 

MODERN THEATRE. (Cash, check or P.O. 

No CODs) WESLEY TROUT. EDITOR, Bass 

Bldg., Box 575, Enid, Oklahoma 73701. 

October 25, 1971

GUARANTEED 

Theatre Speaker Protection System 

THEATRE CONNECTOR JACK SYSTEM 

Speakers are handed to customer with ticket and returned 

to boxoffice after movie. Field clears quickly even 

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Poles can't be pulled out; poletops can't be 

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repairman. This system prevents speaker 

damage and loss and saves you repair bills. 

Speakers are connected to pole jacks by customer. 

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BOXOFFICE :: October 25. 1971

. . Homer 

. . "Bigfoot" 

SEATTLE 

|£es" did so well in its first-week engagement 

and first area showing at the 

Edgemont in suburban Edmonds that it is 

holding for a second week. The picture received 

most favorable reviews from all media. 

Boxoffice champion at the present time 

in this city is Metro-Goldwyn-Mayer's 

"Ryan's Daughter." now in its 29th recordbreaking 

week at United's Southcenter Theatre 

. . . Nearing its 20th week at the UA 

Cinema 70 is Warner Bros.' "Summer of 

Recent screenings: United Artists' "Jen- 

. . 

nifer on My Mind" and "The Organization." 

The latter also was sneaked at the Town 

American International 

Theatre Friday (15) . . . Pictures screened "Some of My 

." and "Swedish Fly 

Best Friends Are 

Girl." 

New films on the local scene were "The 

Touch" at the Fifth Avenue. "Some of My 

Best Friends Are ." . . at the Ridgemont. 

"See No Evil" in the Renton Village Cinema 

II. National Cinema Crossroads 2 and 

Sno-King and Duwamish drive-ins and "The 

Devils" at Cinerama . was on 

screen in the Aurora and Midway drive-ins 

and "Jennifer on My Mind" was the attraction 

at the Seattle 7th Avenue. 

The city's two professional sport teams 

began their seasons with the Totems hockey 

club playing Portland and the Supersonics 

basketball team meeting Milwaukee. Advance 

season ticket sales have been the 

greatest in the history of both clubs and. 

although the economy supposedly is unsteady 

in the area, the University of Washington 

Husky football team set an all-time 

record in attendance Saturday (9), when 

they filled their stadium over capacity with 

60.777. most of these seats selling for $6 

each. Apparently there is money available 

tor entertainment, if you can get it! 

Harry Moore, general manager of United 

Theatres, presented a trophy to Chris Swansen 

of the Kitsap Lake Drive-In. Bremerton. 

lor the highest concession sales for the first 

quarter 

. Kiehl. manager of the 

Auto-View Drive-in. Tacoma. was awarded 

a trophy by United Theatres film booker 

KLee ARTOE CINEMA CARBONS- 

NO PRICE 

INCREASE 

$43.45 9mm x 14 $62.70 

8mm x14- $48.95 

10mm x 20 $83.05 11mm x 20 $94 60 

lee Artoe Alwiys Offers Full Money Bick 

If Not Satisfied. 

13.6mm x 18 $93.50 

Wt P«y The FreloM - 100 Lbs. or More 

tee Artoe Corbon Co 1243 Belmont, Chicago 

and buyer Walt Thayer for best recordings 

on the telephone . . . Al McFarling. United 

Theatres advertising director, awarded a 

trophy for best showmanship to George Abbott, 

manager of the company's El Rancho 

Drive-In here. The award was presented 

at a United Theatres managers' meeting 

which covered the first quarter of a contest 

which the company instituted this year. 

Xmas Holiday Opening 

Sei for Viking Twin 

BELLINGHAM, WASH.—A hardtop, to 

be known as Viking Twin, is now under 

construction in the Bellingham area adjacent 

to the Moonlite Drive-In, Guide Meridian 

and Telegraph Road. Arnold Larson, owner 

and operator of the Moonlite and Motor 

Vue drive-ins, also will be owner of the 

Viking Twin. 

"We hope the twin will enhance the 

drive-in," Larson said. There could possibly 

be three films showing at the same time 

one at the drive-in and one in each of the 

twin auditoriums. 

Each of the indoor theatres will seat 415 

persons—the drive-in accommodates 600 

to 700 cars. Project planner and coordinator 

is the Charles Biresfard Co. Architect 

is Herbert J. Haguewood. 

Furnishings and equipment will include 

the newest in air-conditioning, concessions, 

projection, sound, seating and carpeting. 

Admission cost will vary according to 

the caliber of film showing. Larson said. 

Persons will have to purchase a separate 

ticket for each theatre. 

The grand opening of the Viking Twin 

is scheduled for sometime during the 

Christmas holidays. 

Movie Classics Included 

In University Series 

EUGENE. ORE.—A film series offering 

motion pictures that otherwise would not be 

seen in the Eugene area got under way 

Sunday (3) at the University of Oregon, as 

the 1971-72 season of the University Film 

Society presented the silent comedy feature 

"The Strong Man," starring Harry Langdon. 

The series for the current school year includes 

16 programs and. in addition, two 

special attractions will be offered by the 

Seven recent foreign films to be shown 

include Truffaut's widely acclaimed "L'Enfant 

Sauvage," Bunuel's "Tristana," Hungarian 

director Miklos Jansco's "The Red 

and the White," two Japanese films and 

"Trans-Europe Express" by French director 

and writer Robbe-Grillet. 

Nostalgic Hollywood films include two 

musicals of the 1930s. "Footlight Parade," 

with Ruby Kecler and Dick Powell, and 

"Top Hat." with Fred Astaire and Ginger 

Rogers. Other offerings in this category are 

"A Fool There Was," starring Theda Bara: 

"Mr. Smith Goes to Washington," starring 

Jimmy Stewart; "Rancho Notorious"; "A 

Touch of Evil." and "Johnny Guitar." 

Short films, cartoons and experimentals 

will complete each program. 

A film version of the classic drama 

"Medea," starring Maria Callas and directed 

by Pier Pasolini, will be presented as the 

first special attraction. The second special 

offering will be "The Mask," a 3-D horror 

film. 

Three Theatremen Found 

Innocent in Jury Trial 

FRESNO. CALIF.—A f t e r deliberating 

nearly ten hours, a Superior Court jury returned 

verdicts of innocent for three persons 

who had been charged with "conspiring 

to show obscene movies" at the Eros Theatre, 

1540 Fulton St.. during July and August 

1970. The trio also was acquitted by the 

jury of misdemeanor charges of "exhibiting 

allegedy obscene movies." 

John T. Smeraldi (also known as John B. 

Milland). Eugene Morrison and Michael J. 

Hobbs had been charged in connection with 

the showing of "The Hermit's Tale." "Sex 

Capades" and five untitled films at the Eros. 

Charges against John R. Spillman and 

Larry Goodman, for whom separate trials 

had been planned, were dismissed at the request 

of the district 

attorney's office. 

Dualer Is 'On the Rocks' 

POCATELLO. IDA.—Construction crews 

operating earthmoving equipment for the 

new Starlite Twin Cinema here have uncovered 

numerous four-and-a-half-foot 

boulders. While these rocks have posed a 

challenge for the builders, children in the 

vicinity have enjoyed playing on the unusual 

stones. The Starlite Twin is being built 

near the present Starlite Drive-In on Pole 

Line Road. 

Suit Filed by Huckabays 

LEAVENWORTH, WASH. — Mr. and 

Mrs. Jerry Huckabay. owners of the Alpine 

Theatre, Leavenworth, have filed suit in 

Chelan County Superior Court seeking to 

void the real estate agreement through 

which they acquired the showhouse. The 

Huckabays contend that the previous owners, 

Mr. and Mrs. Earl Tenley. misrepresented 

the amount of profit they had made 

from the business. The plaintiffs allege the 

Tenleys told them the theatre had grossed 

$22,000 and netted $15,000 over the past 

year, influencing their decision to acquire 

the 

house. 

aLOHai 

EXHIBITORS! 

IN HONOLULU . . 


BEACH! 


W-12 BOXOFFICE :: October 25, 1971

Based 

JAMES H. NICHOLSON v .„ and una SAMUEL „/¥ , UCL Z. ^ ARKOFF 

AKr\U|-|" present 

SHCLLET WINIK- rMIHR 

-—^ mm NaflRBON 

WHO 

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P'ayby ..... ,. , 

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Z. ARKOPP ond JAMES H. N.CHOLSON . 

CUKT,S H A RR,NGTON „„,,WÎ10NAL/HE„DA1E Fmwam 


CHICAGO 

Vic Bernstein 

32 West Randolph St. 

Suite 716-720 

Chicago, Illinois 60601 

INDIANAPOLIS 

Tom Goodman 

411 Illinois Bldg. 

Indianapolis, Indiana 46204 

Tel.: (317) 634-4952 

KANSAS CITY 

John Wongberg 

1703 Wyandotte St. 

Kansas City, Missouri 64108 

ST. LOUIS 

George Phillips 

Humboldt Building 

539 M. Grand Blvd. 

I

SALUTE 'QUEENS FOR A DAY'—The ten smiling ladies shown are the 

"Queens for a Day" saluted by the Variety Club of Illinois for their contribution 

of time, talent, material and services in helping Chicago's Tent 26 continue its 

many charity programs. Standing, left to right, are: Marie Bazner, Ruth Barron, Pat 

Wisiiiewski, Loretta Wiorski, Joan Braverman. Seated, left to right, are: Kim 

Wiener, Silvia Adelman. Libby Lavin, Sue Hainan and Linda Washington. Each 

lady was presented with a 14-carat heart-shaped gold charm with the barker insignia 

inscribed. Flanking the group of gals are, left to right. Henry Markbreit, chief 

barker; Kermit Russell, chairman of the event, and Vic Bernstein, co-chairman. 

Remodeled Colby Will 

Open Wednesday (27) 

COLBY, KAS.—Theatreman Don Phillips 

announces the grand opening of the 

entirely renovated Colby Theatre Wednesday 

(27). presenting the John Wayne starrer. 

"Big rake." Distributors and exhibitors 

are cordiallj invited to attend the 7:30 p.m. 

showing, as well as the festivities marking 

the gala occasion. 

First opened 30 years ago. the Colby 

Theatre has been completely transformed 

into a de luxe 430-seat showhouse. with 

design by well-known theatre architect Mel 

C. Glatz of Denver. 

The auditorium features Soundfold draping 

tor acoustical perfection and all-season 

climate control heating and air-conditioning 

equipment lor the ultimate in patron comfort. 

Highlighting the overall color scheme 

of the luxurious Colby is Alexander Smith 

carpeting in 

the lobby and concession areas, 

as well as in the auditorium. 

The facade of the theatre building has 

been transformed by the addition of a brickdesign 

front, accented by carriage lights, enhancing 

the overall colonial motif. The latest 

in marquees has been installed to herald 

coming attractions at the Colby Theatre. 

iheaire Manager Arrested 

COLUMBIA, MO. In separate actions 

Friday (I), two misdemeanor arrest warrants 

and two restraining orders were issued by 

Magistrate ludgc lemple Morgett and Circuit 

Court fudge John Cave. Named in the 

warrants were the owners of Midwest Mercantile. 

104 North Ninth St.. and the University 

Theatre ami Hook Store. 107 North 

Fifth St.. charged with "sale of obscene material." 

Robert Eugene Wilson, co-owner of 

the University Theatre and Book Store, was 

arrested and later freed on $250 bond. 

Commonwealth Officers 

Mark Tucker 50th Year 

LIBERAL, KAS. — Elmer C. Rhoden, 

chairman of the board of directors of Commonwealth 

Theatres. Kansas City, was the 

guest speaker at recent festivities marking 

the 50th anniversary of the Tucker Theatre 

here and honoring its founder, Henry 

Tucker. 

Other dignitaries present were: Richard 

H. Orear. president of Commonwealth Theatres; 

H. E. Jameyson, long-time Commonwealth 

executive, now retired; Douglas 

Lightner. vice-president and general manager. 

Commonwealth Theatres; Darrell 

Manes, Commonwealth Theatres district 

manager; Jay Wooten of Hutchinson, and 

Mrs. Rick (Barbara) Rinehart of Liberal. 

Wooten, manager here from 1929 to 

1932, who was at the original opening of 

the Tucker Theatre 50 years ago, hosted a 

dinner in honor of Henry Tucker at the 

Holiday Inn preceding a gala celebration at 

the theatre, where he served as master of 

ceremonies. 

Mrs. Rinehart, the 1971 International 

Pancake Race winner, assisted with ribboncutting 

ceremonies at the theatre, while 

chamber of commerce president Gordon 

Foster represented the city at the event. 

Jameyson presented an award to Charles 

"Chod" Dykes in recognition of 35 years 

of continuous service as projectionist with 

Commonwealth. 

Rhoden. who organized Midwest Theatres 

in 1925, became acquainted with Henry 

Tucker about 1927. The two men have retained 

their friendship through the years 

New Equipment at Canyon 

Edition 

PHOENIX — A new Ampex four-track 

half-inch recorder has been added to the 

technical capabilities of Canyon Films' 

sound studio, it was announced by Don 

Jessup, director of sound engineering. 

Michael Kutza Announces 

Film Festival Titles 

CHICAGO—As a result of an extensive 

product scouting trip this past summer in 

behalf of the seventh annual Chicago International 

Film Festival. Michael J. Kutza jr. 

will present films from 17 countries, in addition 

to the U.S. 

The lineup includes "The Adversary 

Pratidwandi" from India; "The Cat/Le 

Chat." "Early Morning/ Le Petit Matin" and 

"Valpariso" from France; "The Cow/Gav" 

from Iran: "Letters of Love/ Pochtovy 

Roman" and "Uncle Vanya" from 

U.S.S.R.: "The Role of My Family in the 

World Revolution," plus "WR, Mysteries 

of the Organism" and "Animation Film 

Retrospective" from Yugoslavia: "Love 

Szerelem" from Hungary; "I Love You. I 

Kill You" from Germany; "Passengers" 

from Algeria; "The Ceremony" from Japan; 

"Brother Carl" from Sweden; "Birds 

and Greyhounds" from Bulgaria, and "Loving 

Memory" and "Last 50 Years of the 

British Documentary" from Great Britain. 

Also, "Family Life" from Poland; 

"Breathing Together: Revolution of the 

Electric Family," "My Uncle Antoine" and 

"Neon Palace" from Canada; "Valerie and 

the Week of Wonders" from Czechoslovakia; 

"The Policeman" from Israel, and 

"Raining in My House" from Belgium. 

Two of the U.S. films will be having a 

premiere at the festival, "Punishment Park" 

and "Deathstyles." 

"Bushman" will have its Midwest premiere 

and other presentations a*e films of 

Don Siegel and Franklin Schaffner. 

Honor Historic McVickers 

At Dinner in Windy City 

CHICAGO— In recognizing the 1 16-yearold 

McVickers Theatre operation as a part 

of the city's lore. Mayor Richard Daley invited 

Stuart Swanson and D. C. Kahn of 

the management staff to a dinner he hosted 

to commemorate the Chicago fire. Coincidentally. 

Tuesday (26) marks the 50th anniversary 

of the McVickers. 

The current structure is the fourth theatre 

building. The present showhouse was 

opened Oct. 26. 1922, by Jones. Linick and 

Schaeffer. 

Children's Prices Cut 

CAPE GIRARDEAU, MO.—Special 50- 

cent admission prices for 12 and 13-yearold 

children, who have identification to 

prove their age. have been announced by 

Frestle F. Chenoweth. manager of the Rialto-Broadway 

theatres. Children 14 and 

over will be subject to the adult admission 

price of $1.50. Chenoweth said babysitter 

passes will mi longer be accepted at the boxoffice 

on Friday and Saturdays but will be 

good on other nights. 

MALDEN, MASS.—The Granada Twin 

cinemas (Cinema I and Penthouse) announced 

a $1 admission policy .in effect 

Mondays through Thursdays (holidays excepted). 

C-2 


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TBI • f>11\ A57 £"7nn

KANSAS CITY 

y^ (Call your Travel Agent) John Shipp, local Metro-Goldwyn-Mayer 

schools and their families. 

area manager, has assembled seven of 

ing the Denver Columbia branch office . . . 

Bob Krause. Warner Bros, office manager, 

was on vacation last week. 

Elvis Presley's biggest hit films of the past 

few years and has booked the blockbuster 

Gladys Melson, local WOMPI president 

program into five Kansas City theatres to 

(Columbia), 

November 10-16. The 

announced Tuesday (19) that 

presentation of this 

the 1973 WOMPI International convention 

special "Presley-thon" will coincide with the 

will be held in Kansas City. She has appointed 

singer's live performance here in Kansas 

City November 15 at the Municipal Auditorium. 

Mary Hayslip (Thomas Film) as chair- 

The theatres involved will play each 

man. Mrs. Hayslip in turn has selected 

Hazel LeNoir (Wiles Enterprises) and Judy 

picture one day at a time in this order: 

Helton (Universal) as co-chairmen. 

"Spinout," "The Trouble With Girls." "Stay 

Away Joe," "Elvis—That's the Way It Is." The WOMPI Club reports that its rummage 

"Viva Las Vegas." "Speedway" and "Live 

sale Friday (15) was a great success. 

a Little. Love a Little." 

radio station KUDL 

Shipp reports 

has a tie-in with 

that 

the 

Funds obtained will help the club continue 

its various community services. The club's 

event and will promote the plavdates heavi- monthly meeting will be held Tuesday (26), 

just prior to its party at the Kansas State 

School for the 

Walter Durell, former 

Blind in Kansas City. Kas. 

Allied Artists district 

All members are urged to attend. The party 

manager in Kansas City, returned to 

Filmrow Monday (18) to visit with several 

will begin at 7 p.m. 

of his old friends. Durell is now vice-president 

Ralph Amacher, United Artists branch 

of Major Film Distributors of Dallas. manager, was in Houston. 

He was here to confer with area exhibitors 

(18) for sales meeting. 

Tex.. Monday 

. . . Meanwhile, bookings for the local AA 

Helen Hedderman departed from American 

office are being handled by Mary Pickett, 

who formerly was with Commonwealth. The 

International and the industry Friday 

office will be moved by November from (22) for other work. She will continue to 

110 West 

1 

18th St. to 217 West 18th St.. be active in WOMPI activities. 

with Commonwealth. Nat Nathanson, regional 

Jerry Jeffries, son of Bill Jeffries, Columbia 

sakes manager, headquarters in Chi- 

office manager, has opened a new gift 

cago. 

center in downtown Lenexa. Kas. He has 

Frank Rhodes, Warner Bros. Kansas City 

booker, will be leaving the local branch 

November 1. He will join the WB Denver 

named it Jeff's Peppertree Gift Shoppe. Jerry's 

store carries gifts for every (and that 

special) occasion. Why not stop in? 

crew as film salesman. His wife Kay. who 

Screenings at Commonwealth: "Joe Hill" 

at present is with Columbia, will be joinaLOHai 

Monday (Para), (18). and "Born to Win" 

(UA). Friday (22). 

John Pocsik of National Theatre Supply 

and Boxoffice Filmrow correspondent has 

returned from a two-week vacation in Hollywood 

and San Francisco. 

Forty years ago, according to the column 

of that name in the Kansas City Times 

Monday (18). "The Beloved Bachelor," starring 

Paul Lukas, Dorothy Jordan. Charlie 

Ruggles and Vivienne Osbourne, was playing 

at the Newman Theatre. The Liberty's 

offering was "The Road to Reno." co-starring 

Peggy Shannon and Buddy Rogers. The 

price of admission was given as 25 cents 

7 p.m. 

until 

EXHIBITORS! 

A special pre-opening preview of Walt 

IN HONOLULU... \t\MjlM Disney's "Bedknobs and Broomsticks" was 

BEST ON WAIKIKI ^^2**^ held Saturday morning (23) at the Uptown 

BEACH! 

Theatre. Invitations were sent by Bill Schumacher, 

manager, to representatives of 

Beasts & Children' 

KC Leader With 500 

KANSAS CITY—Boxoffice grosses ran 

the gamut from the sublime (500) to the 

ridiculous (50) in the week under review. 

The Future Farmers of America Convention 

during the American Royal festivities gave 

downtown theatres a boost, while extensive 

advertising and a special benefit premiere 

aided "Bless the Beasts & Children," debuting 

at Glenwood I with an excellent 500 

per cent. Tied for second place—at 300 

each—were the perennial champ, "Billy 

Jack" (Glenwood II), and a single-week 

double bill, "Grimm's Fairy Tales for Adults 

Only" and "The Man From O.R.G.Y." at 

the Boulevard and 1-70 drive-ins. "Skin 

Game" maintained third position, garnering 

a second-frame 210 composite at the Empire 

1 and Ranch Mart 1. "Shaft" (13th goround, 

Empire 4) clung to fourth spot with 

a solid 200 per cent. 


Boulevard, 1-70 Grimm's Fairy Tales for Adults 

Only (SR); The Man From O.R.G.Y. (SR) 300 

Brookside The Reincarnate (SR) 50 

Embassy Drive, He Said 00 

(Col), 1 

3rd wk ... 1 

Empire 1, Ranch Mart 1— Skin Game (WB), 

2nd wk 210 

Empire 2— Hot Girls for Men Only (SR) 175 

Empire 3 Fortune and Men's Eyes (MGM), 

2nd wk 100 

Empire 4 Shaft (MGM), 13th wk. ....200 

Fine Arts Death in Venice (WB), 2nd wk 50 

Five theatres— See No Evil (Col) 170 

Four theatres Jennifer on My Mind 

Glenwood I— Bless the Beasts & 

65 

.500 

(UA) 

Children (Col). 

Glenwood Jack (WB), 24th wk 300 

Billy II 

Kimo Nana (SR), 2nd wk 100 

Metro 3, Ranch Mart 2, Towne 2—The Marriage 

of a Young Stockbroker (20th-Fox) 175 

Parkway 2, Towne 1— Romance of a 

Horsethief (AA) 75 

1 

Plaza—The Touch (CRC), 3rd wk 90 

Seven theatre: The Windsplitter (SR) 95 

Ten theatres The Return of Count Yorga (AIPJ..100 

'Honky' Triples Average 

Third Week in Chicago 

CHICAGO — Weekend business was a 

boon to the Loop film-theatre business and 

exhibitors generally agreed that the reduced 

admission of $1 prior to noon also was serving 

to increase attendance. 

Top grossers were "Honky." 300 in a 

third week at the Loop Theatre: "One Day 

in the Life of Ivan Denisovich," 250 in a 

second week at the Cinema. "The Bus Is 

Coming." 225, second. Oriental. Also in the 

200 class was "Doc." third-week offering 

at the Woods, with 215. 

Carnegie Unman, Wittering and Zigo (Para) .175 

Chicago Let's Scare Jessica to Death (Para), 

2nd wk 125 

Cinema— One Day in the Lite of Ivan Denisovich 

(CRC), 2nd wk 250 

Esquire- Carnal Knowledge (Emb), 2nd wk 175 

Loop Honky (SR), 3rd wk 300 

McVickers—The Zodioc Killer (SR) ... ...100 

Oriental— The Bus Coming (SR), 2nd wk 225 

Is 

Roosevelt— Shaft (MGM), 15th wk 200 

State Lake Bunny O'Horc (AIP), Murders 

in the Rue Morgue AIP) 175 

United Artists—The Touch (CRC), 3rd wk 

Woods— Doc (UA), 3rd wk 

100 

215 

CARBONS, Inc. V-—- ^hilt, CO., K.olU. 

'1t»« 

jet monc—W* U tit &*c 

I 

Theatre Co., Kansas City—221-9858 

National Theatre Supply, St. Louis—849-0860 

Mid-Continent Theatre Supply, Kansas City—221-0480 

-Mid-Continent Theatre Co 

City—233-5076 

C-4 October 25. 1971

andra Sandra sfcandra Sandra 

Let's Talk About 

BOX OFFICE 

RESULTS on 

CONTACT IN 

Carmel Films 

San Francisco. Calif. 

1415) 863-6083 

Charlotte Booking 

Charlotte, N.C. 

(704) 376-5569 

ALP. 

Washington, D.C. 

(202) 347-2442 

New England Mot 

Pictures 

Boston, Mass. 

(617) 482-9025 

Frontier Amusement 

Buffalo, N.Y. 

(716) 852-0076 

MY. Films 

Philadelphia. Pa. 

(215) 567-8153 

Southern Enterprises 

Dallas, Texas 

(214) 741-3646 

Sandra 

V^/the making of a woman 

THE MAKING OF BOX OFFICE GROSSES 

attheCENTER CINEMAwarsaw ind 

YOUR AREA 

William Lange & Assoc. 

Chicago, 111. 

(312)782-7015 

Grads Corp. 

Seattle. Wash. 

(206) 623-5177 

Zipp Films 

Indianapolis. Ind. 

Jhon Holokan 

(317) 636-5131 

Cinema Consultants 

Grove City. Penn. 

Bud Thomas 

(412) 458-6551 

"ERIC" Distributing 

New Orleans. La. 

(504) 888-2017 

Jaco Productions 

Atlanta, Ga. 

(404) 524-4218 

Brinn Distributing 

Salt Lake City, Utah 

(801) 355-4611 

1st 

WEEK 

WEDNESDAY^) .... $356.00 

THURSDAY (92) 318.00 

FRIDAY (93) 502.00 

SATURDAY ( 94) 474.00 

SUNDAY (9 5) 596.00 

MON.,TUES ( 9 6,7) .438,00 

total $2,684.00 

200% ABOVE AVERAGE BOX 

OFFICE FOR THIS THEATRE 

THAFS RESULTS! 

RELEASED BY 

CORPORATION. 506 NORTH LARCHMONT BLVD., LOS ANGELES. CALIFORNIA 90004 • (213)461-4358

ST . 

5 

LOUIS 

Judi Williams, Avco Embassy, has been 

named international finance chairman of the 

YVOMP1 organization. Avco Embassy coworker 

Eileen Sessel was re-elected to the 

. . . 

,;l " Smith, branch manager, announced post ot international treasurer at the group s 

recent conclave in Toronto. Canada. 

that the Columbia Pictures exchange, 

the last such operation left in the old Filmrow 

Frank Zappa and the 

area at Olive and 

Mothers of Invention 

Lindell streets, will 

rock group from California played a 

(29). local 

accounts to be handled out of Kansas City. 

be closed effective Friday with 

one-nighter Thursday (21) at Arthur Enterprises' 

midtown Fox Daylight 

Theatre 

Bill Lane, current office manager and booker, 

Saving Time ends Sunday (31), with most 

will serve as Columbia representative in 

of the nation returning to standard time by 

this city. 

turning their clocks back one hour at 2 a.m. 

The 1966 Federal Uniform Time Act provides 

that all states must observe DST from 

the last Sunday of April to the last Sunday 

of October, unless exempted by action of 

the state legislature. Only four states 

Michigan. Indiana. Hawaii and Arizona 

have chosen to remain on standard time 

year-round. 

"Cool Hand Luke," a 

two-hour color film 

starring Paul Newman, was shown free of 

charge Tuesday evening (19) in academic 

building lecture halls at Jefferson College. 

Hillsboro. The Missouri State Council on the 

Arts has assisted the college in 

the presentation 

of its current film series . . . Gallery 

showings being featured this month in theatres 

include: At the Magic Lantern Cinema. 

oil paintings by John C. Moten, through 

October, and oils, acrylics and water colors 

by Eleanor Sullivan at Northland Cinema. 

Jimmie James, managing director of 

Translux Cinerama Theatre. 4218 Lindell 

Blvd., reports 300 per cent greater than 

C E 

BERRY 

Janitorial Service, Inc. 

2018 Olive Street 

St. Louis, Missouri 63103 

RELIABLE 

SERVICE 

Day and Night 

BONDED AND INSURED 

normal attendance for the festival of revivals 

of "greats" now being shown, with 

admission prices remaining unchanged. The 

33-year-old film "Gone With the Wind" 

had greater appeal for the general public 

than most recent productions, with 6.000 

attending the run of 12 matinee and evening 

performances. "Doctor Zhivago" created 

even more interest, with 7.000 attending the 

12 performances in the week-long engagement. 

The film "2001: A Space Odyssey" 

did well, with 5.000 attendance, despite a 

36-week engagement in 1969. "Ben-Hur" 

was at the bottom of the scale, with only 

1.000 tickets sold. "Ben-Hur" has appeared 

on TV and has had numerous theatrical 

showings since the mid-1950s. "It's a Mad. 

Mad. Mad. Mad World" is current and will 

be followed by "Anne of the Thousand 

Days." with Richard Burton and Genevieve 

(Continued on page C-8) 

HOT DOGS 

EQUIPMENT ACCESSORIES CONDIMENTS 

C. R. FRANK POPCORN & SUPPLY CO. 

2219 Delmar St. Louis, Mo. 63103 

(314) 436-7700 

Specialists in Theatre Cleaning 

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ATTENTION: ST. LOUIS 

TERRITORY EXHIBITORS 

sound, and 

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TRI STATE THIATRt SUPPLY 

C-6 BOXOFFICE :: October 25, 1971

CHARLES 

PAUL 

BEHOLD! THE MONEY GRABBER! 

$l CHENI LOVES CONTICT SPORTS 

...and she'; 

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$ 

expert in 

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ot 

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5RABBERS BY CONTACTING 

CHICAGO, MILWAUKEE 

Jack Gilbreth 

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Chicago, III. 60601 

(312) 726-6220 

"LOVEand 

91 $ 

$ 

introducing KATHY KNIGHT 

"and starring $ 

• 

RUTH 

• 

ALDA NAPIER NORMAN 

Written and Directed by DON DORSEY Produced by WHIT SHAW 

Music composed, arranged & conducted by PHIL MEDLEY 

$ 

Executive Producer DON DORSEY- Released by EVE PROD. INC. 

A UNITED INTERNATIONAL PRESENTATION in EASTMAN COLOR 

$ 

N* ^ ^ ^ V> V^ w w U O w w w 

OR 

HOME OFFICE 

EVE MEYER / DAVID BAUGHN 

7080 Hollywood Blvd. # 415 

Hollywood, California 90028 

(213)466-7791

ST. 

LOUIS 

(Continued from page C-6) 

Bujold: Sieve McQueen in "The Sand Pebbles," 

with the final booking of the series 

of greats opening November 3. Frank Sinatra 

and Shirley MacLaine in "Can Can." 

Notably, despite a supposed interest in sex. 

violence and rock and roll movies among 

young people, an estimated 50 per cent of 

the audience attending the revivals of the 

high-quality films were of high school and 

college age. 

New carload prices instituted at area 

drive-ins are: At Arthur Enterprises' St. Ann 

Four Screen and 270 Drive-In. $2 for a 

two-person (or five maximum) carload, except 

Friday and Saturday, and at Wehrenberg 

Theatres' North Drive-In, $1.50 per 

carload Sunday through Thursday, with a 

$3 carload price Friday and Saturday. 

Three passes to attend the Varsity Theaire. 

a Piccione Enterprises house, are included 

in the package of a dinner club discount 

book being issued by Dinner Guest. 

Ltd.. which includes 24 dinner checks and 

is being sold at $8 . . . Trans-Lux Cinerama 

has scheduled the local 

premiere of "Fiddler 

on the Roof" for December 14. Regular 

performances of the reserved-seat showing 

begin December 20. Prices range from a 

matinee low of $3 to $4 top on Friday and 

Saturday evenings. 

Actor Shelby Leverington, star of "Death 

by Invitation." made a personal appearance 

Tuesday evening (19) at the world premiere 

showing of the film at Mid-America's Es 

quire Theatre. The film was booked day 

and-date. to be exhibited at eight other Mid 

America Theatres beginning Wednesdav 

(20). 

Open Cinema Art Exhibit 

CHICAGO—A series of 102 drawings 

depicting silent film and early sound film 

stars through the 1950s by Harold Town, 

author of "Silent Stars,*' is being exhibited 

at the Sears-Vincent Price art gallery here. 

Price and Town hosted a reception for the 

unveiling. 

Ross Hunter will produce the original 

musical comedy, "Hollywood! Hollywood!". 

St. 

Louis WOMPIs Name 

Chairmen of Committees 

ST. LOUIS—Sadie McCaffery and May 

Madelaine hosted the regular monthly meeting 

of WOMPI, held Wednesday (20) at 

Arthur Enterprises' Fox Theatre screening 

room. 

The current activities of the WOMPI 

Club, with all proceeds going to support 

their many charities, include: Christmas 

card sale, Halloween candy for City Hospital 

children's ward, preparation of Thanksgiving 

baskets for needy families, rummage 

sale and candy sales. 

President Dolores Strinni announced the 

following committee chairman appointments: 

Marge Burtt, membership and program; 

Ro Holbrook. finance: Fan Krause. 

publicity; Carole Krull. bulletin: Glenda 

Robertson, community and industry service, 

and Judi Williams, Will Rogers Hospital. 

Award to Commonwealth 

ROLLA, MO.—The Rolla Jaycees recently 

presented the Community Beautification 

Award to Commonwealth Theatres for the 

improvements made during the recent remodeling 

of the Uptown Theatre here. Ed 

Beaman. representing the circuit, and Uptown 

manager George Day accepted on behalf 

of Commonwealth. 


VINCENT PRICE,,...... 

^PF vjf^ 

the 

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TERROR 

TECHNICOLOR' 

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CHARLES BR0NS0N 

• 

PHYLLIS KIRK 

• CAROLYN JONES 

directed by ANDRE de TOTH 

• 

screenplay by CRANE WILBUR 

a WARNER BROS, production a SHERPIX/STEREOVISION INTERNATIONAL presenta 


CONTACT SAUL SHIFRIN, SHERPIX, INC., 919 THIRD AVE., NY., NY. 10022 (212) 758-7400 

October 25, 1971

Now a 


m^ 

aperture plate 

with the 

I Century 

\W 35mm 

^ Single Lens 

Concept 

Projector 

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Dn 











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Mid-Continent Theatre Supply Corp. 

1800 Wyandotte Street 

Kansas City, Missouri, 64108 

PSom: (816) 221-0480 

Abbott Theatre Equipment Co., Inc. 

1309 SouHi Wofea* Aremie 

nois 60605 

BOXOFFICE :: October 25, 1971 C-9

i lee 

. . Don 

. . Gene 

. . 

CHICAGO 

B merican International Pictures had one of 

its biggest and best weeks beginning 

Friday (8). when more than a dozen pictures 

with which the company is associated 

began first-run and multiple engagements 

throughout Chicagoland. In the Loop, there 

were "Bunny O'Hare" with "Murders in the 

Rue Morgue." "The Zodiac Killer." "The 

Frightened Woman" and a rerelease of 

"Succubus." Outlying theatres and drive-ins 

reported lines waiting to see "The Return 

of Count Yorga," "Evel Knievel." "The 

Abominable Dr. Phibes," "The Dunwich 

Horror." "House of Usher." "War of the 

Colossal Beasts." "The Oblong Box" and 

"Count Yorga Vampire." AIP Midwest 

branch manager Vic Bernstein and his assistant 

Jeff Williams are aiming for November 

to be an even bigger month with 

"Chrome and Hot Leather." "Strange World 

of Katmandu" and "Dagmar's Hot Pants, 

Inc." 

Lee ARTOE XENON RECTIFIERS 

SILICON 

ARTOE Carbon Co 

1243 Belmont Chicago! 

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Olive Podhorsky, office manager for Kaplan-Continental 

Pictures, is vacationing 

in Los Angeles . . . Erwin Peterson. Abbott 

Theatre Equipment Co.. returned from 

Tucson. Ariz., where he had an enjoyable 

reunion with Mr. and Mrs. Harold Abbott 

Paul Sadsek. popular city salesman for 

Columbia Pictures, is reported to he making 

a good recovery following surgery. 

At Gilbreth Films, Jack Gilbreth and Sydney 

Kaplan believe they have found the 

proper solution to allay complaints from 

customers who say the Gilbreth phones are 

always busy when they want to arrange for 

bookings. The installation of a new telephone 

set-up is guaranteed to solve the 

problem! It will be ready by the first week 

in November . Gottlieb of General 

Film Corp., whose latest is "Class of '74." 

flew in for sales conferences with Jack 

Gilbreth and Sydney Kaplan of Gilbreth 

Film Co. Those who already have seen the 

picture say there is every indication that it 

will be a sleeper of this fall season. 

Dave Schatz, president of Chicago Used 

Chair Mart, with staff members Darrell 

Bonner and John Doram. are accepting good 

wishes in connection with the company's 

25th anniversary . Edwards, who 

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has been head booker at Paramount, moves 

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John Kontos of the Sterling Theatre. 

Sterling, is vacationing in Greece. The 

Kontos company also operates the State 

in Sterling, the Midway Drive-In in Prairieville 

and the Eri-Lyn, Morrison. 

The news is good about former B&K 

film booker Jack Wohl. He is out of intensive 

care after undergoing successful 

open heart surgery at St. Luke's-Presbyterian 

Hospital. 

"Kotch," which opened at the State Lake 

Theatre Friday (22). was previewed two 

days earlier for members of the Downtown 

Business & Professional Women's Club . 

Four Chicagoland area theatres will be the 

first to start extended showings of Disney's 

"Bedknobs and Broomsticks." They are 

ABC's Woodfield I. Will Rogers, the Ford 

City and York. No other theatres in this 

area are scheduled to show the film this 

year. 

Sam Kaplan, head of Kaplan-Continental 

Pictures, has been appointed local and Milwaukee 

territory distributor for "Honky." 

The film has been an outstanding grosser 

since its initial opening at the Brotman & 

Sherman Loop Theatre. 

Howard G. Barnes, executive vice-president 

of Group W Films and company producer 

of "One Day in the Life of Ivan 

Denisovich." distributed by Cinerama Releasing 

Corp.. was in town in connection 

with the opening of the Tom Courtenay 

starrer at the Brotman & Sherman near 

north Cinema. Jerry Usher, manager of the 

Cinema, reports that high school and college 

group business has been brisk. 

Louis L. Abramson, executive director of 

the National Ass'n of Concessionaires, announced 

that while NAC offices here will 

remain open during the convention in New 

York City Sunday through Thursday (24- 

28). transaction of business will be done on 

a very limited scale, since he and his office 

assistant Miss Betty Weedfall both will be 

at the Americana Hotel conclave. Abramson 

planned to arrive in New York Monday 

(IS) to finalize convention arrangements 

and Miss Weedfall was slated to be there 

Thursday (21) to set up registration facilities. 

Mrs. Ebba Bell. NAC's office secretary, 

will be available at headquarters here 

to handle routine telephone calls and mail. 

Urgent mailers will be referred to Abramson 

in New York. 

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C-10 BOXOFFICE :: October 25, 1971

The college 

contribution 

There are two ways to look at it. 

There's the contribution the colleges 

make to business. 

That's crucial. 

Business employs about 42% of all college 

educated people. It uses their brainpower 

and skill in developing new products 

and methods. It fills management posts. 

In the other direction, there's the 

contribution business makes to colleges. 

The colleges welcome it. They need all 

the funds they can get. They're helping 

to prepare leaders for management, 

but the cost of this preparation— the whole 

cost of education— is going up sharply. 

If business wants college talent, it must 

keep colleges in business. It can help 

finance their need for classrooms, 

facilities and especially teachers. 

In this light, your aid-to-education 

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SPECIAL TO MANAGEMENT-A new booklet 

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Write for: "THE RATIONALE OF CORPO- 

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College is Business' Best Friend 

„-££!£'.. 

with The Advertising Council and the Council (or Fir Aid to Educatir 


CHICAGO 

(Continued from page C-lOj 

Miss Mary Bell has joined Pilmack as 

receptionist . . . Robert Lansing flew here 

from Hollywood to address local members 

of the Screen Actors Guild on the group's 

national election . . . Carolyn Piatt of the 

Wm. H. Lange & Associates staff celebrated 

her silver birthday anniversary . . . 

Stuntman Joe Arab rode into town and right 

into the lobby of the McVickers Theatre 

for the opening of his current movie, 

"Chrome and Hot Leather." He was busy 

signing autographs for three days. 

"Cry Uncle," which opened at Kohlberg's 

Shangri La Theatre, was given a three-star 

review . . . When "The Bus Is Coming" 

opened at the M&R Oriental Theatre in the 

Loop, a two-block lineup kept the boxoffice 

so busy the morning admission of $1 could 

not be changed until early afternoon. 

Jack Botaro, office manager and head 

booker. Universal Pictures, has been relaxing 

during a short vacation . . . The Charles 

Teitels went to New York, where Charles 

is getting acquainted with some new product 

he will be handling. At the same time he 

will finalize distribution arrangements for 

"House of Wax." another 3-D product due 

for its first opening in this area Thanksgiving 

Day. Meanwhile. "The Stewardesses," 

a prior 3-D film distributed by Teitel Film 

Co.. continues to run without let-up since 

its initial opening March 15 this year. 

Charles Wolk of the Edward Wolk Co. 

is attending the NATO convention and 

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tradeshow in New York City . . . Also attending 

the New York event are Joseph 

Mack, president of Filmack, and vice-president 

Ira Singer. They are stationed at Booth 

15 to show the new sample reel of Filmack 

film 

trailers. 

Byron kutok and his wife will arrive from 

France to attend a family wedding and to 

have a visit in the parental Ira Kutok home. 

A little over a year ago, Byron went to 

Paris for special courses in the culinary 

arts . . . Moe Dudelson, head of Dudelson 

Film Distributors, is beginning campaigns 

for forthcoming openings of "Long Ago 

Tomorrow." 

Mill Levins, head of Avco Embassy, hosted 

a screening of "The Steagle" Thursday 

(21) . . . The newest member to join the 

Avco Embassy staff is Barbara Kalata, who 

previously held a position with the city government 

offices. 

After 21 years at 31 East Roosevelt Rd., 

Evelyn Blumenthal is moving her Ad-Art 

Display Studios to 1400 South Michigan 

Ave., Chicago 60605. The wrecker's hammer 

forced the 50-year-old firm to make a 

change. The phone number, WEbster 9- 

7388, remains the same and Frank Kroll 

and Bob Chaurciel have moved to the firm's 

new location to serve, as always. 

ABC-Great States is making this offer to 

anyone who wants to take 60 friends to his 

or her own private screening of Dean Martin's 

new film "something big." The treat 

can be had by anyone who is the highest 

bidder at a grand auction to be staged Friday 

(29) at the Pick-Congress Hotel by the 

women's board of the University of Chicago 

Cancer Research Foundation. This is one 

of the many auction items which has been 

offered by Henry Plitt of ABC-GS. 

A Cinema Center film company unit did 

some location shooting at the civic center 

lure in connection with Lee Marvin's "Kansas 

City Prime." due for release next summer. 

John Ayotte, branch manager. National 

Theatre Supply Co., is working around the 

clock to make certain that all equipment is 

properly installed in the new McClurg Theatre 

for the grand opening November 10. 

Ayotte also has had to trek out to suburban 

Elk Grove in connection with installations 

in a new Jerry Lewis Cinema, due to open 

there in early November. He does now have 

some assistance in fulfilling his heavy program—Miss 

Marcy McGilvray has joined 

the staff as Ayotte's secretary . . . Equally 

busy is Jack Greenberg, branch manager, 

National Screen Service. Due to heavy demand 

for holiday decorations, Greenberg 

has been making the full rounds throughout 

the 

territory. 

Bob Bachman, vice-president and general 

manager of L&M Management Co., spent 

a short holiday in Las Vegas . . . MGM pulicist 

Larry Dieckhaus left Wednesday (20) 

for a four-week stint in Pittsburgh. He will 

pinch-hit for the ailing Don Davidson in 

setting up the world premiere of "Going 

Home" at the Fulton Theatre. The movie, 

starring Robert Mitchum and Jan-Michel 

Vincent, was filmed around the Pittsburgh 

Rereleases Draw Crowds 

In Chicago Loop Houses 

CHICAGO—Gene Siskel. Chicago Tribune 

movie critic, comments: "The shortage 

of new films has forced many theatres 

into 

exhibiting old films. The extent of the shortage, 

unparalleled in my memory, is indicated 

by two major downtown houses going 

into the revival business. 

"The Michael Todd is presenting 'Gone 

With the Wind' with unusual success and 

the United Artists opened 'West Side Story' 

for two weeks. 'T. R. Baskin,' that madein-Chicago 

movie with Candice Bergen, follows 

Wednesday (27) at the United Artists 

and the Michael Todd continues its revival 

policy through December with 'Doctor Zhivago' 

and 'Around the World in 80 days,' 

after Clark Gable and Vivien Leigh. 

"It doesn't make sense to open every 

movie downtown and then move out to the 

neighborhoods and suburbs. Too many people 

live close to large theatres and don't 

want to come downtown. Many people have 

been saying this for a long time and today 

Warner Bros, acknowledges it with the announcement 

of a new booking policy that 

means more first-run movies in the hinterlands. 

Warners is by no means the first studio 

to arrive at this policy. Walt Disney 

Productions has been doing it for years." 

In response to Siskel's remarks about a 

shortage of product, there are comments indicating 

that it's unfair to say that "West 

Side Story" came back for this reason. According 

to supporters of the revival, it is a 

film which will be rereleased "every few 

In the Midwest- If 

ABBOTT 

Since 1940, Abbott has been the first to present new equipment & furnishings, 

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Specialists in Xenon Lighting 

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(Most orders shipped within 8-working hours. Complete repair & overhaul 

service with loaners) 

Area Code ABBOTT THEATRE EQUIPMENT CO., INC. 

312-427-7573-4-5 1309-13 So. Wabash Ave., Chicago, Illinois 60605 

in 

In the last showing of "West Side Story" j 

the Loop three years ago, the movie outgrossed 

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THEEWRE equipment 

"Everything for the Theatre" 

339 No. CAPITOL AVI., INDIANAPOLIS, II 

C-12 


CURTIS 

DAVID 

KENNETH 

SHELLEY WIKTERS- MflRK. LKTEK 

RfllTH FOfTOON 

WHO 

SKEW 

auntie 

ROO? 

KfCONWELL HOfffl GCfllW HUGH ©Nfflffl [HONOrfRIBI 

as The Pigman as Willoughby 

. D 

Based on an 

1 P |a y °y Additional dialogue by original story by Music by Executive Producer 

ERT BLEES and JAMES SANGSTER GAVIN LAMBERT 

• 

fW by 

UEL Z. ARKOFF and JAMES H. NICHOLSON 

• 

OSBORN 

• 


Directed by 

HARRINGTON An AMERICAN international/hemdale production 


CHARLOTTE 

Walter Pinson 

311 So. Church Street 

Charlotte, N.C. 28202 

MEMPHIS 

Henry Hammond 

399 So. Second Street 

Memphis, Tenn. 38103 

ATLANTA 

Glenn Simonds 

193 Walton Street, N.W. 

Atlanta, Georgia 30303 

JACKSONVILLE 

Chorlie 

King 

202 Florida Theatre Bldg. 

128 East Forsyth Street 

NEW ORLEANS 

Mamie Dureau 

215 S. Liberty Street 

New Orleans, La. 70112 

£1

. . D. 

Public Driving Efficiency in Area 

Of Drive-Ins Aim of Go. Department 

ATLANTA—Archie C. Burnham. assistant 

traffic and safety engineer with the 

Georgia Highway Department, recently 

spoke to officers and members of the 

NATOs of Alabama. Georgia and Florida 

on traffic and safety rules and regulations 

governing operation of drive-in theatres. 

As a starter, he pointed out that "X-rated 

movies may be moneymakers but they sure 

play havoc with traffic when viewed from 

the highway." 

In this connection, he said that the 

Georgia Highway Department has formulated 

standards and regulations for the outdoor 

theatre industry but "for various reasons 

they have not been enforced" and proceeded 

to document some of the reasons. 

Under the heading of "Intent." he opened 

with a question: "Is the intent of these regulations 

understood?" The intent is to provide 

the motoring public with a maximum of 

efficiency while operating a motor vehicle 

near a drive-in theatre. To do this effectively, 

several elements have been incorporated 

into the regulations: 

1 . Storage areas—Theatres should provide 

enough storage area inside their own 

property so that no traffic backup will reccCc^c^ 

KNOW HOW is our most important 

s~\. 

isset. 

r SCOTTSBORO 

p. o. Box 7«7Word Popcorn Co. ala. 3S76I 

SE-2 1971

Picket places $ecaet thing 

AT THE 

JET DRIVE-IN 

MONTGOMERY, 

ALABAMA 

SECRET PLAGES 

SECRET THINGS 

RATED X 

COLOR 

THURSDAY (7i) 

FRIDAY (7 2) . 

SATURDAY (7 3) 

SUNDAY (7 4). 

MONDAY (7 5) 

TUES.,WED.(7 6 7) 

TOTAL 

NET GROSS 

$769.06 

. 621.24 

. 790.50 

. 926.28 

- 600.78 

. 638.96 

$ 

4346.82 

New England Motion A. I. P. Charlotte Booking 

Pictures Washington, D.C. Charlotte. N.C. 

Boston. Mass. (202)347-244: (704)376-5569 

(617)482-9025 Jerry Sandy BobMcClure 

Sumner Myerson 

Frontier Amusement Jaco Productions 

Buffalo, N.Y. 

Atlanta, Ga. 

(716)852-0076 (404)524-4218 

RELEASED BY Ike Ehrlichman Pete Howell 

FOR BOOKING INFORMATION, CONTACT: 

M. Y. Films 

Philadelphia, Pa. 

(215) 567-8153 

M.mn\ Youngerman 

Southern Enterprises 

Dallas, Texas 

(214) 741-3646 

Jeanne Stanfield 

"I-'RIC" Distributing 

New Orleans, La. 

(504) 888-2017 

Brinn Distributing 

Sail Lake City, Utah 

(801) 355-4611 

Fd Brinn 

Grads Corp. 

Seattle, Wash. 

(206) 623-5177 

Jerrv Brand 

William Lange & Assoc. 

Chicago. III. 

(312) 782-7015 

Bill Lange 

CORPORATION. 506 NORTH LARCHMONT BLVD.. LOS ANGELES. CALIFORNIA 90004 • (213)461-4358 

10XOFFICE :: October 25. 1971 SE-3

' 

NEW ORLEANS 

Jean Dolan. on leave of absence from the 

Blue Ribbon Pictures booking department, 

sent out announcement cards upon 

the arrival of a baby daughter October 9, 

weighing eight pounds, seven ounces and 

measuring 22 inches long. The new arrival 

has been named Erin Patricia. 

The local WOMPI Club held its closed 

business meeting September 28, led by president 

Lillian Sherick. with invocation by 

Blanche Gubler. President Sherick announced 

that Regina Lambou resigned as 

treasurer and the duties of that office were 

taken over by Catherine D'Alfonso. Doris 

Stevens, chairman of correspondence, said 

that many "thank you" notes had been received 

for the •'Till We Meet Again" party 

co-sponsored by the New Orleans club. The 

finance committee announced that a bingo 

party will be held October 22 at the Variety 

Club. Members also have been busy collecting 

at the various theatres for the Will Rogers 

fund. 

The WOMPI service committee reported 

that, in addition to participation in local 

civic drives such as the Heart Fund, United 

Fund, Easter Seals, etc., Lee Nickolaus. 

chairman of the industry service committee, 

is checking into the possibility of participation 

in the WYES auction again this year. 

Perfect attendance scrolls for 1970-71 were 

distributed to Lee Nickolaus, Catherine 

D'Alfonso. Anna Sinopoli and Lillian 

Sherick. Convention reports were given and 

Projector Repair and Rebuilding £ 

Expert Sound Service 

CATV 

Consultation 

Technical Supervision of 

Electronic 

Properties 

EOS COMPANY 

(803) 327-7823 

Rock Hill, S. C. 

or (912) 236-5487 

Savannah, Ga. 

BOOKING SERVICES 

"Theatre Booking 1 Film Distribution" 

221 S. Church St., Charlotte, NX. 

Frank Lowry . . . Tommy White 

Phone: 37S 7717 

jj 

mementoes trom the convention were worn 

h> Bernice Chauvin. 

Doyle Maynard, operating theatres in 

Natchitoches and Jonesboro. La., visited 

Filmrow. 

A Shirley Temple film festival will be presented 

by the Artists Resident Theatre at the 

Jefferson Playhouse beginning November 

6. The first feature will be "Little Colonel." 

This will be followed by "Stowaway," "Susannah 

and the Mounties" and "Little Miss 

Broadway." Showings will be held every 

Saturday at 1 and 3 p.m. with a special 

family night show at 7 p.m. 

Practically all of the first-run houses here 

were showing return engagements of old 

favorites. The Orpheum Theatre had "Gone 

With the Wind," the Joy played "True Grit" 

and "Painted Wagon," Lakeside 2 and Westside 

I had "Camille 2000," Lakeside I, and 

Oakwood I and the Kenilworth played 

"Ryan's Daughter." Gentilly-Orleans played 

"Boys in the Band" and Trans-Lux Cinema 

had "Anne of the Thousand Days." 

Tempo International 

Backing Meyer Film 

ATLANTA—Russ Meyer, controversial 

director who deserted the sex exploitation 

film ranks to join 20th Century-Fox and 

make "Beyond the Valley of the Dolls" 

and "The Seven Minutes" and later moved 

to Warner Bros, to make "Choice Cuts," 

jetted into Atlanta Wednesday (13). His purpose 

here was to confer with his long-time 

friend Jack Vaughan. film producer and distributor, 

and to discuss plans for a feature 

titled "The Eleven," to be directed by Meyer. 

Vaughan. president of Jack Vaughan Productions, 

also heads up Tempo International 

Corp., which will finance "The Eleven." 

Meyer and Vaughan set out on a location 

scouting trip to Georgia's coast, inspecting 

potential sites in Waynesboro, St. Simon's 

Film Building after the site-selection safari. 

Meyer, however, is due to return to At-] 

lanta Thursday (28) for another conference 

with Vaughan and the following day he will 

attend and participate in the Russ Meyer 

Film Festival to be staged in the Georgia 

State University Auditorium. 

Meanwhile, Vaughan. whose picture 

"Swamp Girl," filmed in Georgia and produced 

in association with Donald A. Davis 

of Hollywood and starring country-western 

singer Ferlin Husky, is in general release I 

throughout the Southeast with considerable I 

boxoffice success, is planning to produce I 

another film with a country music back- I 

ground, to be released through Tempo. 

'Carnal Knowledge' 

250 in Memphis 3rd 

MEMPHIS — "Carnal Knowledge" raced 

to a third week at 250 at the Paramount and 

provided Memphis exhibition with its only 

bright note. Exhibitors blamed interest in 

the college and professional football games 

in the tense struggle between the Pittsburgh 

Pirates and Baltimore Orioles in the World 

Series for the average person's indifference 

to movies during the report week. 


Guild— Love n a Four-Letter World (AA) 

Loews— Drive, He Said (Col) 

Malco—The Omega Man (WB) 

Memphian— Johnny Got His Gun (SR) 

Paramount—Carnal Knowledge (Emb), 3rd wk 

Park— Willy Wonka & the Chocolate Factory 

(Para) 

Plaza—The Touch (CRC) 

Studio—Women's Liberation (SR) 

Village—Act ot the Heart (Univ) 

Proposed Federal Aid Is 

Supported by SAG Board 

From Western Edition 

HOLLYWOOD—The board of 

directors 

of the Screen Actors Guild announces that 

it supports a plan originated by City Councilman 

Joel Wachs which proposes that 

$11.5 million in federal funds be allotted 

to help provide jobs for the unemployed in 

the motion picture industry. The proposal 

has been discussed with the Labor Department's 

William Mirengoff, director of the 

office of public service employment. 

Congressman Alphonzo Bell and Charles 

Island, Savannah and other locales on or S. Boren, executive vice-president of the 

near the Atlantic Ocean. What they were Ass'n of Motion Picture and Television Producers, 

looking for. mainly, was a spot that includes 

joined in the presentation to Miren- 

an old Southern mansion, an important requirement 

goff. 

for the antebellum storyline. 

Under the proposal now being investigatgoff. 

Meyer and Vaughan were joined Friday ed, millions in federal funds would be used 

(15) by director Roger Maus for preshooting to employ unemployed Hollywood actors 

discussions. At the present, Maus is working and technicians in the production of public 

on Yul Brynner's 20th-Fox TV series, "The service and educational films for the city 

King and I." 

of Los Angeles, the Los Angeles Unified 

Maus and Meyer returned to the coast and 

Vaughan to his headquarters in the Atlanta 

School District and the Los Angeles Community 

Colleges. 

CARBONS, Inc. V. Bex K, Cedar Knolls, 

I 

tytu ?a mo*c—W* u etc &***" 

l 

Georgia—Capital 

City Supply Co. Atlanta—521 1244 

Florida—Joe Hornstein, Inc., 759 

FRanklin 3-3502 

Virginia—Perdue Motion Pictures, 

I. Flagler St., Miami, Flo. 

Roonoke—366-0295 

North Carolina—American Theatn Supply Co., 529 S. 

Charlotte, N. C. 

October 25, 1971

U A SUPER SHOCKER.'" 

Marilyn 

iNTERTAINMENT TODAV 


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Peter Carpenter- Dyanne Thome- Lory Hansen Leslie Simms 

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• 

Released by Crown International Pictures

. . Bob 

. . Bob 

MEMPHIS 

T\a\e Lebovitz, who has booked a series of 

children's films from Xerox, started 

showing them at his Village Theatre at 

Saturday (23) and Sunday (24) matinees . . . 

Frank Heard. Lee Drive-in. Tupelo. Miss., 

was in town on business . Bostick. 

dean of Filmrow. returned from a meeting 

of Variety International officers in New- 

York . Boovy. Blue Ribbon Pictures. 

New Orleans, was in Memphis for a lew 

days. 

Kroger Babb, Hallmark, was in Memphis 

making arrangements for a production for 

the Tri-State Theatre Owners convention at 

Hotel Chisca Plaza November 7-9. Leon 

Rountree. Tri-State president, was in Memphis 

to assist Babb. 

The luka Drive-In at luka. Miss., was 

closed for the season Saturday (2) Semo 

. . . 

dLOHd! 

EXHIBITORS! 

IN HONOLULU... 


BEACH! 


THE 

INDUSTRY'S 

"OWN- 

[j|M/Ol 

^5S 

H#TRS 

[HVWILUI 

films . . . 

Theatre, Steele. Mo., operated by Stephen 

Stone, has contracted with Film Transit of 

Memphis for the delivery and pickup of 

The Hillcrest Drive-In at Heber 

Springs. Ark., has been closed for the seasson. 

Memphis, 31 Theatres 

Agree on G, GP Films 

MEMPHIS—After a battle of two years 

or more, the City of Memphis and ten 

independent theatres and circuits have 

reached an agreement for prescreening of 

films that will be shown to juveniles in 

Memphis. 

Working under the agreement, the city 

council has dropped its plan for a city ordinance 

to require certain things of theatres. 

Attorney William W. Goodman, representing 

the theatres, made a pledge to the 

council on what his clients would agree to 

do with G and GP-rated films. 

A total of 31 theatres are involved in 

the signed compromise in which they agreed 

to make all G and GP movies available 

for screening by the Memphis Board of 

Review five days before being put on public 

exhibition. 

The theatre or theatres involved will be 

notified if the board approves of a film. 

If the board doesn't approve, it can go to 

court, if necessary, to block exhibition of 

a 

feature. 

Davis Leaves Malco Post 

For Stage, TV Career 

MEMPHIS — Watson Davis, part-time 

"Sivad" and full-time theatrical advertising 

executive, has come to the parting of 

the ways with Malco Theatres after 27 

years. He has left his post as the circuit's 

advertising and publicity director in what 

he described as a "good, clean break." 

"The work load got too heavy." Davis 

explained. "I was all over the South for 

weekend appearances of Sivad (his Draculalike 

creation). I am going to continue my 

theatrical advertising work and may open 

an agency of my own. 

"But the first thing I'm going to do is 

take my wife on a honeymoon. We have 

been married ten months and haven't been 

anywhere. We are just going to take off 

on a trip." 

Davis has been performing as Sivad 

(Davis spelled backwards) for ten years. 

He has a weekend Memphis TV show 

"Sivad and His Friends." 

At a Fairgrounds show, promoted by a 

radio station, Davis attracted 30,000 youngsters 

at $1 per person. He has written his 

own songs and usually appears with a booking 

of horror movies. 

Join the Widening Circle 

Send in your reports to BOXOFFICE 

on response of patrons to pictures 

you show. Be one of the many who 

report 

to— 

THE EXHIBITOR HAS HIS SAY 

A Widely Read Weekly Feature of Special Interest 

Address your letters to Editor, 

'Exhibitor Has His Say." 825 

Van Brunt Blvd., Kansas City, 

Mo. 64124. 

BOXOFFICE 

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JACKSONVILLE 

C. Carscallen, former owner of the Skyway 

Drive-in at Tampa, visited many 

J 

Filmrow friends he had not seen for the 

Charley King. AIP manager, spent several 

days visiting old friends in Atlanta 

Mamie Newman. Columbia booker, vacationed 

in Atlanta for two weeks with relatives 

and other old friends . . . Marvin Skinner 

of Miami. Wometco film buyer, and 

Mrs. Skinner spent a few days (and nights) 

enjoying the entertainment offered in the 

casinos and night clubs of Las Vegas. 

Don Ameche literally skidded his way into 

local newspaper headlines when he arrived 

in the city to appear at the Alhambra Dinner 

Theatre for a run of "The Girl in the 

Freudian Slip." The Broadway and Hollywood 

star drove a rented car during a heavy 

PROJECTION PARTS & SUPPLIES 

REFLECTORS-LENSES-SPEAKERS 

ROY SMITH CO. 

365 Park St. Jacksonville, Fla. 

rainstorm and became involved in a traffic 

accident which resulted in his receiving a 

police citation for failure to have a driver's 

license in his possession. 

Dick Stratton, one of the city's leading 

television personalities for the past decade, 

has entered a new field as a leader and 

spokesman for Richlander, Inc., a newly 

formed Jacksonville company with plans to 

produce feature-length motion pictures for 

national distribution. The firm's first 

project. 

Stratton said, will be a co-production venture 

of an action-suspense film with the Barton 

Film Co.. also of Jacksonville, for release 

in the spring of 1972. The picture will 

have an original screen play by Lee O. 

Larew and Ron Kivett, based on a recent 

report of a wild apeman in the Everglades. 

"Some of the city's leading business and 

professional men are in this undertaking 

and we are eager to make it a success story 

for Jacksonville and Florida," Stratton 

stated. 

James Winfield "Winn" Delk moved upward 

from an assistant's post at the Plaza 

Twin Theatre in Orlando to manager of 

the Colony Theatre in Winter Park, both 

units of ABC-Florida State Theatres, following 

the recent resignation of Martha 

Gould who had managed the Colony for the 

past year ... In another ABC-FST managerial 

shift, Fonda Masson went from an 

assistant's post under Whitney Lindsey at 

the Daytona Theatre, Daytona Beach, to 

management of the Athens Theatre, De- 

Land, following the resignation of Joe H. 

Fleishel . . . Joe Nease is Herb Ruffner's 

new assistant at the Plaza Twin Theatre in 

Orlando. 

Sneak previews provided for the two-forone 

movie fans were "Clay Pigeon" at the 

downtown Florida during its run of "The 

Grissom Gang" and "something big" at the 

suburban Regency with "Blue Water, White 

Death" . . . Joe Charles, manager of the 

downtown Center, had a series of scantily 

clad volunteer ladies and girls gracing the 

inside of a bamboo cage at the front of his 

lobby for the first run of "Women in 

Cages," including members of the Center's 

staff and WOMPI members. 

Ernie Pelegrin, Columbia office manager 

and head booker, and Mrs. Pelegrin left for 

a visit with their daughter and son-in-law, 

Mr. and Mrs. James Hartley, who are school 

teachers in Raleigh. N. C. 

(Continued on page SE-10) 


VINCENT PRICE 

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a WARNER BROS, production a SHERPIX/STEREOVISION INTERNATIONAL 



SE-8 October 25. 1971

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Standard Theatre Supply Co. 

125 Higgins St. 

Greensboro, North Carolina 27406 

1624 W. Independence Blvd. 

Charlotte, North Carolina 282M 

Joe Hornstein Inc. 

759 West Flagler St. 

Miami, Florida 33130 

Tri-State Theatre Supply Co. 

151 Vance Avenue 

Memphis, Tenn. 38103 

Phone: (901) 525-8249 

Trans-World Theatre Supply, Inc. 

2931 Lime Street 

Metoirie, Louisionc 70002 

Wil-Kin Theatre Supply, Inc. 

301 North Avenue, N.E 

Atlanta. Georgia 30308 

BOXOFT1CE :: October 25. 1971 SE-9

. . Mrs. 

Miami's 46-Year-Old Olympia Closes; 

To Become Home for Philharmonic 

MIAMI — At exactly 9:45 p.m. on 

Wednesday night (13), Charles E. Blews 

walked up to the ticket window of the 

Olj mpi.i I heatre, fished two dollars from his 

pocket, bought a single ticket from Irene 

Keeie. and received 25 cents change. Then. 

the cashier punched out the ticket and closed 

the ticket window—for the final time 

marking the demise of 46 years of theatrical 

operation at the theatre. The Olympia has 

been purchased by 85-year-old philanthropist 

Maurice Gusman, who launched an extensive 

drive to save the opulent old landmark 

from demolition after its owner, Seymour 

Rubin, applied for a zoning change 

to tear down the theatre for a parking 

garage. 

When Blews entered the theatre the other 

night, there were about 200 people watching 

the final film. •'Shaft," but only Blews and 

the staff knew it was the theatre's final 

movie. The Olympia now will be converted 

into a home for the Miami Philharmonic 

after extensive repairs and redecorating. 

Blews said he hoped the new owners 

would be careful with the furnishings during 

the conversion. He explained that he had 

been in theatre work all his life, starting at 

the Olympia as an usher, then moving up to 

doorman. He now has a managerial job in 

Columbus, Ga. 

SjLee ARTOE CINEMA CARBONS; 

NO PRICE 

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8 mm x14- $48.95 

10mm x 20 $83.05 11mm x 20 $94.60 

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13.6mm x 18 $93.50 

We Pay The Freight - 100 Lbs. or Mora 

Lee Artoe Carbon Co. 1243 Belmont, Chicago 

garde. Cliff Edwards, Rudy Vallee, Tennessee 

Ernie Ford, Mickey Rooney. Victor Ma- 

WRITE- 

The Exhibitor Has His Say 

TO: 

BOXOFFICE, 825 Van Brunt Blvd.. 

Kansas City. Mo. 64124 

The theatre seats 2,147 and is decorated 

in the manner of Moorish Spain. During its 

heyday as a vaudeville house, the twinkle of 

starlight in the dome and a cloud machine 

vied with films and vaudeville for the attent 

on of the audiences. The Olympia also 

boasts a mighty Wurlitzer organ, but it now 

is played just for fun by Harry Gabriel, a 

retiree, who has come to the house nearly 

every day for 16 years to play for his own 

enjoyment. 

Manager of the downtown theatre is Al 

Weiss, who helped open the house nearly a 

half century ago and who has spent nearly 

all of the ensuing years in or near the old 

palace. 

Weiss loves to reminisce about the theatre 

and recalls that at its opening Paul 

Whiteman's band played, silent film star 

May McAvoy was there, as were Al Jolson, 

Ben Lyon, Adolph Zukor and Jesse Lasky. 

In those days, the Olympia was the grandest 

theatre in the South. It had cost $1,500,000, 

a mammoth sum, and it even boasted tun- 

in her dressing room. Others to play the 

Olympia stage included Sally Rand, Gypsy 

Rose Lee, Joe E. Lewis, Frances Faye, Emil 

YOUR REPORT OF THE PICTURE YOU 

HAVE JUST PLAYED FOR THE 

GUIDANCE OF FELLOW EXHIBITORS. 

Boreo, Xavier Cugat, Martha Raye, Hilde- 

— Right Now 

ture, Rosemary Clooney, Gordon MacRae, 

Eddie Fisher and Elvis Presley. 

In the early '50s, the Olympia. purchased 

from Paramount by Florida State Theatres, 

stopped presenting live acts, and began its 

movies-only policy. 

In addition to its service as an entertainment 

palace, the Olympia provided refuge 

for hundreds of people during the hurricanes 

in the '30s and '40s, and during World War 

II, it was an entertainment mecca for 

thousands of troops training in the Miami 

area. 

Early in World War II, a rumor which 

provided to be the city's biggest war scare, 

centered around the theatre. The story was 

that a Nazi submarine had been sunk somewhere 

in the Caribbean off the South Atlantic 

coast of South America and that when 

the surviving German sailors were searched, 

theatre stubs from the Olympia were found 

in 

Like so many other downtown movie palaces, 

their pockets. 

the Olympia has succumbed to central 

city decline and the rise of suburban theatres, 

so it no longer could make a profit as 

a movie theatre, but as a home for the Philharmonic, 

it will remain in all its grandeur. 

JACKSONVILLE 

nel-type air conditioning. The opening year 

saw such screen hits as 'Ben-Hur." with 

Ramon Navarro and Francis X. Bushman; 

(Continued from page SE-8) 

•What Price Glory?." with Victor McLaglen 

William S. Baskin, ABC-FST district supervisor, 

called his northeast Florida thea- 

and Edmund Lowe, and "Beau Geste," with 

Ronald Colman and Noah Beery. When the 

tre managers to a screen promotion seminar 

"talkies" arrived, the Olympia was among 

held in the Preview Theatre. In the group 

the first to install sound, but vaudeville remained 

a highlight. 

from out-of-town were H. A. Tedder and 

Nathan D. Beck, Gainesville; Herman Zeigler 

and Herb Ruffner, Orlando; Fonda Mas- 

Weiss tells of the time Sophie Tucker was 

on stage in 1933 and wanted a telephone in 

son, DeLand; Whitney Lindsey, Daytona 

her dressing room, which was upstairs. Weiss 

Beach and Ezra Kimbrell. Ocala. 

quotes Miss Tucker as saying: "If you think 

I'm going to climb up and down stairs to WOMPI leader Bettie Thompson of General 

Cinema plans to leave for St. Peters- 

telephone my bookmaker to lay a bet on a 

horse, you're crazy." She got the telephone burg to be with her husband who was recently 

transferred there. 

WOMPI co-chairmen Ida Belle Levey and 

Philomena "Phil" Eckert of the group's active 

Will Rogers committee reported that a 

total of 15 WOMPI members donated 188 

hours of industry service in making audience 

collections at local theatres during August 

and September . Eckert also reported 

two letters of appreciation from Chester 

J. Pletzke, medical librarian of the Montague 

Memorial Library, for several packages 

of paperback books which local WOMPIs 

donated to patients of the Will Rogers Hospital. 

"Sinola" will be filmed for Universal on 

location in Arizona and California. 

Title ( 

Comment 

Days of Week Played 

Weather 

Exhibitor 

Theatr* 


Over 2 million mentally 

retarded people hold jobs. 

What's the world coming to? 

It's getting better. 

But it's still not good enough. 

There are still too many retarded 

people doing nothing— and costing 

the public millions for their care. 

There are still too many employers 

who don't realize that the 

mentally retarded can hold jobs 

that wouldn't interest most people 

at all. Jobs like messengers, gardeners, 

truck loaders, 

stock clerks. 

And the mentally retarded take 

more pride in their work— often 

have better attendance records because 

they like what they're doing. 

In fact, if placed in jobs for which 

they are qualified by special training, 

85 % of the six million mentally 

retarded can help support themselves 

and become productive, efficient 

workers. 

Many employers don't know this 

yet. Someone ought to tell them. 

And for your own information, 

send for a free booklet. Write to 

thePresident'sCommittee 

on Mental Retardation, 

Washington, D. C. 

30XOFFICE ;: October 25, 1971 

SE-11

WHAT 

HAVE 

YOU 

DONE 

LATELY 

FOR 

THE 

LOVE 

OF 

YOUR 

LIFE? 

We have some suggestions. 

For your lungs, stop smoking 

cigarettes. For your skin, 

avoid excessive sun. For your 

mouth, get regular dental 

checkups. For colon-rectum, 

if you're over 40, get an annual 

procto. If you're a woman, 

examine your breasts once a 

month. And have a Pap test 

regularly. 

And if you're smart, get a 

complete health checkup 

once a year. Even ifyou never 

felt better in your life. 

It's up to you, 

too. 

American 

Cancer Society 

MIAMI 

piorida State Theatres presented a 21-day 

trip through Europe for less than 12 

cents per day—on film—at the Sunny Isles 

Twin theatres, with showings on Tuesday at 

4 and 8 p.m.. and with a repeat of the 

film at the Twin Gables Theatre the following 

day. The filmed journey begins in Bruge. 

Belgium, and ends with the Oktoberfest in 

Munich. Germany. It includes visits to ten 

countries and countless cities, including 

Venice. Pisa, Rome, Florence, Lucerne. 

Seville. London and suburbs, Paris and its 

metro area, the Dalmatian coast of Yugoslavia 

and other scenic spots. Commentary 

was by a travel expert. 

The Golden Glades Twin Drive-in in 

Carol City recently replaced its carbon 

arc lamps with Optical Radiation Corp. 

high-intensity Model 6000 xenon lamp- 

Ken Heinrich of the Miami News says 

"bravo" for change, pointing out that for the 

first time in many weeks theatres are providing 

a choice instead of a steady diet of 

violence. He points out the following—now 

scheduled or set to play soon— "Tom Sawyer." 

"2001: A Space Odyssey." "Gone With 

the Wind," "Ryan's Daughter," "Dr. Zhivago," 

"The Vanishing Prairie" and "The 

Living Desert," "Windjammer," "Song of 

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Norway." "Sleeping Beauty," "The Lion in 

Winter." "The Wishing Machine" and the 

John Barrymore films which will be part of 

a film festival at the Mini Classic Cinema. 

So, says Heinrich, "We have to go the rerelease 

route in most cases, but think how 

many youngsters have come along since 

'Tom Sawyer' and 'Sleeping Beauty,' and 

wouldn't you like to see 'Gone With the 

Wind' one more time?" 

Kiddie Show Slates 

Saluted in Florida 

MIAMI—A feature article in the Coral 

Gables Times recently saluted the return 

of family entertainment to area screens and 

pointed particularly to the Loews' Westchester 

date of "Gypsy Colt," one of an 

houses. Theatre owner Ben Schreiber reports, 

"With our old carbon arc lamps, we eight-picture reissue series being released 

had better than average light on the screen. by Metro-Goldwyn-Mayer and a film which 

The readings after the installation of the Loews' publicist Herb Kaplan says "literally 

lamphouses showed that we doubled our outgrossed our regular attraction." 

light on the same screen." Installation was Tom Elefonte, Florida district manager 

by Joe Hornstein of Miami. 

for Loews Theatres, says the company believes 

the time has come for the public to 

Loews' Westchester and 167 th Street Twin 

"The Wishing Machine," one 

support 

again. Children, 

good wholesome 

he added, 

entertainment 

have been getting 

are offering 

of the new films for children developed by 

away from going to the movies. This 

Xerox. Thomas D. Anglim. marketing manager 

of the series, has said the original idea 

has not been entirely Hollywood's fault, he 

said, explaining that when the theatres play 

was to produce high quality films for use in 

schools, but "after noting the scarcity of 

G movies, audiences won't support them. 

So, Loews, utilizing the MGM reissues, 

hopes to bring children back to the theatre 

the wholesome and worthwhile motion picture 

through a series of children's matinees. 

entertainment for children in our na- 

So far, the theatre chain also has scheduled 

tion's theatres, and the need to extend its 

own efforts beyond formal education. Xerox 

will present the movies at neighborhood theatres.bread 

"The Wishing Machine," "The Gingertion's 

Man," "Santa Claus and the Three 

and Hardy comedies 

Bears," plus Laurel 

for presentation at the Riviera, with both 

matinee and midnight performances—the 

latter, of course, for young adults. 

Elefonte is quoted in the column by 

Joan Brazer as saying, "People are today 

reaching back into the past and young people 

are becoming interested in old films. 

I think this is partly because movies today 

have developed so greatly and are so technically 

advanced that a greater awareness of 

film technique has developed. Young people 

are interested in seeing where it all began." 

This week, it was pointed out, Disney's 

"The Living Desert" and "The Vanishing 

Prairie" opened locally at Wometco's Miracle 

and Twin 2 theatres. Florida State Theatres 

brought in "The Adventures of Tom 

Sawyer" at the Suniland and Twin Gables 1. 

In all, family movies are coming on the 

South Dade County film scene, but whether 

they are accepted or not is up to the viewing 

public. As for "Gypsy Colt," Elefonte 

said, "Everyone said how happy they were 

that we played 'Gypsy Colt,' and they 

showed their support of what we were 

doing. Hopefully, this is a good indication 

for the future." 

Filming has been completed on the new 

James Bond thriller, "Diamonds Are Forever," 

starring Sean Connery. 


GAVIN 

DAVID 

KENNETH 

GP • 

WHO 

saw 

AUNTIE 

n 

I COmWELL MICHAEL OOTtMD 

• 

ROO? 

NO GRIFFITH [UQNfl. JFFFIS 

as The Pigman 

Based on an 

as Willoughby 

p y by Additional dialogue by original story by Music by Executive Producer 

• 

LAMBERT • 

OSBORN V. JONES LOUIS M HEYWARD 

ed by 

Directed by 

JEL Z. ARKOFF and JAMES H. NICHOLSON CURTIS HARRINGTON An AMERICAN international/hemdale PRODUCTION 

:RT BLEES and JAMES SANGSTER • 


DALLAS 

OKLAHOMA CITY 

CI 

Don Grierson 

2011 Jackson Street 

Dollnc Tone 71701 

Lois Scott and Harry McKenna 

708 West Sheridan 

f-IUnhnm/, Cih, DUn 7110.7

TESPLF Holds Second 

San Antonio Meeting 

SAN ANTONIO—The second meeting of 

the Spanish-language exhibitors of Texas 

was held here September 21 in the offices 

of the recently organized Espana Films. Following 

the meeting, a luncheon was hosted 

by Columbia and Espana Films at Villa 

Panchos. The next meeting of the group is 

scheduled to be held Tuesday (26) in San 

Antonio, according to Ramond Ruenes. 

president of the Texas Exhibitors of Spanish-Language 

Films. 

Among those attending were M a n u e I 

Avila. vice-president; John Flache. chairman 

of the board: Al Zarzana. secretary 

treasurer: Roberto L. Gallegos. Espana 

Films; Clyde Dotson. Don Dingus. H. C. 

Gunter. Evaristo Menendez. Alfred Pawelek. 

Ray Hugger. J. J. Rodriguez and Eddie 

Reyna. 

'Peaches and Cream' Must 

Be Destroyed, Judge Says 

DALLAS—District Judge Owen Giles 

permanently enjoined the underground 

movie "Peaches and Cream" from being 

shown and ordered it destroyed as a civil 

hearing questioning whether the film was 

obscene came to an end. 

Judge Giles also assessed $234 court costs 

and a $100 contempt fine against Windell 

I Homines, owner of the Manhattan Arts 

Theatre, 106 North Carroll, where the picture 

was shown. The compromise settlement 

was reached by state and defense lawyers 

and the judge never made a decision as to 

whether the film was obscene. 

Exhibitor Cooperation 

Sought on X Pictures 

McALESTER— McAlester joined Altus 

and Lawton in taking action at the municipal 

level against X-rated movies when the 

city council recently voted to seek the voluntary 

cooperation from local exhibitors 

who have booked such films. City manager 

Don Grimes was assigned to act for the 

city in contacting exhibitors. 

Victor Smith, a citizen, brought the X- 

aLOHd! 

EXHIBITORS! 



BEACH! 


THE 

INDUSTRY'S 

"OWN" 

film problem before the council when he 

called for a stop of showing X-rated pictures 

in McAlester. 

Herman Justice, fifth ward councilman, 

thereupon made a motion to ban showing of 

X films but said he doubted that such an 

ordinance would be legal. However, Justice 

added "I think it's time we took a stand." 

Instead of taking a vote on the proposed 

ordinance. Mayor Harry W. Owens suggested 

to the council that Grimes first speak 

with movie operators to see if a voluntary 

solution could be reached, according to the 

McAlester Democrat. 

Vernal Melton Sentenced 

To Year in Jail, Fined 

OKLAHOMA CITY — Vernal 

Melton, 

manager of the Sooner Theatre, 125 West 

Sheridan, Tuesday (12) was found guilty 

of exhibiting an obscene motion picture and 

sentenced to one year in jail and a $1,000 

fine. 

The jury of three men and three women 

spent Monday afternoon (11) viewing the 

movie. "Touch Me," at a Plaza Theatre 

screening arranged by the district attorney's 

office. Melton was charged with showing 

the film last July. 

The Daily Oklahoman quoted prosecutor 

Bob Lake Grove as saying he believed the 

conviction was first in Oklahoma County 

that a jury has handed down on an obscene 

movie case. Several other persons have 

pleaded guilty to charges involving movies 

and a jury several years ago acquitted a defendant 

on a similar charge. 

Melton testified at his trial that he cut 

out about 15 minutes of the film when he 

first received it at his theatre. He added 

that another six minutes were deleted a 

few days after Lt. C. B. Mead of the city's 

vice squad informed him he couldn't show 

the film as it then was. Melton said he had 

told his projectionist to cut out the worst 

parts "but evidently he missed them." 

Books Silent Horror Films 

For St. Mary's Festival 

SAN ANTONIO—Cinema-Arts Seminars 

of St. Mary's University will feature an evening 

of silent horror films Friday, the Rev. 

Louis Reile. S.M., director, has announced. 

On the bill will be the classic Germanmade 

impressionistic film. "The Cabinet of 

Dr. Caligari." F. W. Murnau's famous Dracula 

film "Nosferatu" also will be featured, 

along with highlights from the Lon Chancy 

version of "Hunchback of Notre Dame." 

Both the Dracula and Hunchback films 

have been copied many times by more recent 

directors, according to Reile, hut none 

has excelled the original master-directors, 

Wienne. Murnau and Lon Chancy sr. 

John Huebel to Build 

Mini in Lake Jackson 

LAKE JACKSON, TEX.—John Huebel, 

owner of the Lake Jackson Theatre at 3 

Circle Way. told the Brazo Sport Facts of 

Freeport, that he will build an automated 

small theatre adjacent to his large theatre. 

The mini house will cost $125,000 and 

296 patrons. 

Ground for the small theatre, a 36x90- 

foot building, will be broken around January 

1 and completion of the project is 

scheduled for next summer. The new uni 

is to have a wall-to-wall screen, de luxe and 

upholstered chairs and a transistor sound, 

system. The mini will be automated throug 

a RotoMatic system, in which the operator 

1 

makes up the program by loading up to 4 

hours of films on a single disc. By eliminating 

film rewinding, the theatre can run 

show after show, day after day, on a single 

projector, without interruption of more than 

a few minutes between shows. Huebel told 

the Freeport paper. 

His two theatres will have separate entrances 

on the same street but will share 

lounge space and concessions facilities. 

Huebel is planning to have a common ticket 

booth during the school season (except on 

weekends) and separate booths during the 

summer. 

Lloyd Borget of Houston is the architect. 

He worked with Alden Dow in 1942 on the 

Lake Theatre, according to Huebel. and on 

remodeling plans for the Lake four years 

ago. 

Originally of Columbus. Huebel came to 

Lake Jackson and bought the Lake Theatre 

Building in 1952, operating the theatre continuously 

since then. He holds a degree in 

chemical engineering and was assigned to 

the Pacific during World War II as a chemical 

officer. 

After the war. an uncle who was in the 

theatre business talked him into trying exhition. 

"For the first five years, I was my own 

janitor," Huebel recalled. "I am continually 

trying to progress in the business by 

keeping it modern and comfortable and 

showing pictures that are acceptable. The 

growth of the area and my business is such 

that I feel I am able to approach this step." 

Huebel told the Freeport Brazo Sport 

Facts that he hasn't settled on a name for 

the new mini unit. 

Ad Line States Policy 

NEW HAVEN—Regional General Cinema 

Corp. showcases are now carrying the 

line, "Management Does Not Recommend 

'GP' Pictures for Children." in newspaper 

advertising. 

CARBONS, Inc. V-^* Box K, Cedar Knolls, NJ 

"%*u pet mate — Wa U tic &»tc" 

I 

BOXOFFICE 

:: October 25, 1971

A 

A SUPER SHOCKER/ 

ENTERTAINMENT TO 


CALL THE MA 

THE(£&2WMN 

* 

. 

* 

jM"*Vi 

e

Thumbnail Series Reviews 

DALLAS 

Abilene Theatre History 

ABILENE. TEX.—Readers for the Morning 

Reporter-News were furnished interest- 

Jôn Safran, in his column in the amusements 

section of the Dallas Times so, since both stars span the length of film 

absence of each from the screen. Especially 

ing facts about local theatres and drive-ins I 

Herald for Sunday morning (17) asked. history and both arc still very much alive. 

in a series of brief stories scattered through 

"It had to happen, didn't it? What could Even more than that, both helped introduce 

the Sunday (3) edition. 

the film companies do after it turned out the new business style to the film world, 

Under the headline "Majestic Brought 

that the youth-oriened films, which were when Miss Pickford. Chaplin and the late 

Pictures That Really Talked" appeared these 

supposed to save the film industn. all Douglas Fairbanks sr. teamed to form their 

paragraphs: 

bombed out? Well, for one thing, they could own company. United Artists, the beginning 

"The Majestic, built in 1924. according 

over-react according to pattern and tradition. 

And so. if youth films don't work, how 

of the era of the actor-producer concept." 

to memory, was the first Abilene theatre 

about reviving Mary Pickford and Charlie More interesting quotes came out of an 

equipped for real stage presentations, with 

a fly loft for 

interview with visiting Stanley Kramer, 

scenery and a pit for the 

producer-director, 

who 

Chaplin? 

orchestra. 

"Which, of course, is exactly what has 

The pit is partly covered now 

was in Dallas to promote 

his "Bless the Beasts & Children." and 

happened the past week: first the announcement 

that Mary Pickford's films were to be Bob Porter, amusements writer for the Dal- 

but the outline of it is visible and the fly 

loft is partly visible. 

"Mrs. John Edgar's father played in that I 

released commercially for the first time in las Times Herald. "I choose a film because 

orchestra in the pit of the Majestic. Later! 

41) years. That was followed shortly by a of my feel for it." Kramer told Porter. "I 

he played in John Philip Sousa's band. 

bulletin that a package of Chaplin films, including 

one. 'A King in New York,' which what your subconscious is doing is another 

seem to gravitate toward certain themes and 

First Talkies at Majestic 

was never shown in the United States because 

of its alleged political stance, was to sage' in relation to myself." 

matter. But I really don't like the term •mes- 

"A truly Great Moment happened at the I 

Majestic when the first all-talking pictures 

go into national release before the end of "For that matter," commented Porter, 

were shown there. 

the year." 

"his (Kramer's) point of view is often contrary 

to that of the popular one about his 

"Of course, the first 'talkies' presented 

Safran, at the conclusion of this column 

real problems. Recording came in separate 

of absorbing interest for all film industry films, 'Bless the Beasts' being a good case 

containers from the reels and to synchronize 

associated readers, commented: "It is ironic in point. In typical Kramer fashion it has 

the voice with the action was not easy 

that there should be two announcements so already stirred up a strong reaction among 

especially when the film broke. Where 

close together discussing the revival of two the gun and anti-gun factions. 'Everywhere 

would the frantic projectionist set the needle 

legendary film stars after such a lengthy I go people keep asking me about gun legislation.' 

Kramer said. 'I'm not against hunt- 

on the record to fit with the action after 

such an accident?" 

ing. The film has nothing to do with that. 

Under "Metro Opened in Late '40s," the 

It's about six boys who are misfits and see 

Morning Reporter-News wrote: 

a way to free themselves by stampeding a 

herd of buffalos that are being hunted.' 

UPDATE YOUR THEATRE 

" "The Metro Theatre was built in 1946 or 

'47. Then, in yet more modern days, the 

Kramer, who was accompanied by his wife 

Paramount was remodeled in 1965 and the 

Now Available 

Karen Sharpe, former actress and a native 

Majestic in 1968. 

of San Antonio, on his first October trip 

"In 1966. a new Interstate theatre was 

WESTREX Projectors, 

here, is to return Thursday (28) when "Bless 

built, the Westwood. seating 1,000 people. 

Soundheads, Amplifiers 

the Beasts & Children" will have a premiere 

"Another large theatre opened in 1969 

at the Delman Theatre benefitting Allin 

the Westgate Shopping Center—the Westgate 

Cinema." 

Xenon Lamps ond Arc Lomps— Hurley American Boys, Inc. 

Screen—Drive In Speakers—Amplifiers 

Third of the Morning Reporter-News 

Diamond Carbons 

Also due in Dallas for the premiere will 

stories in the Sunday (3) edition was headlined 

"Skyline First Drive-in Movie": 

be actor Jesse White and three of the young 

Pinkston Sales & Service Inc. boys featured in the film—Darel Glaser. 

"The building of the first drive-in movie 

Formerly Lou Welters Sales & Service Inc. 

Miles Chapin and Barry Robins. White also 

in Abilene, the Skyline on South 14th in 

4207 Lawnview Ave. Dallas, Texas 75227 has a featured role in the film. Tickets for 

1947. was a distinctive event. 

Phone Area Code 214-388-1550 

the premiere, tax deductible, are selling for 

$12.50 and are available at the Preston 

Loud Speaker Served Airer 

Ticket Agency and the State Fair of Texas 

"A loud speaker blared forth the music, 

boxoffice at Titche's downtown. Tickets 

boomed with cannon and echoed with 

may be 

Merchant 

* 

reserved by calling 742-7251. Fxt. 

horses' hooves. Eventually individual car 

1205. Each ticket entitles the holder to attend 

the premiere showing and the cham- 

speakers were installed. 

"The Tower was built in 1948 and also 

Christmas Trailers 

pagne reception at the Hilton Inn. where 

the Park. The Key City Drive-In. first duoscreen 

drive-in. was built about the same 

Kramer and other personalities from the 

1 In Beautiful Color 

film will appear. 

time and boasted a 150-seat auditorium as 

/y'' Send for Free Brochure 

well as car speakers. 

MOTION PICTURE SERVICE CO. 

Kris Kristofferson, has been named 

'The Crescent was built out beyond the 

Bes 

Male Songwriter of 1971 

Abilene 

in Billboard maga 

Country Club at this time and, in 

zinc's country music 

1953. the Town and Country Drive-lD; 

survey. 

opened." 

The final notes were under the headline 

of "De luxe Queen Theatre Reigned in 

"Go Modern. ..For All Your Theatre Needs' 

I arl) '20s": 

"First de luxe movie theatre built in Abilene 

in the 

WtocLtM 

earlj 1920s was the Queen, at 

SALES & SERVICE. INC. 

the corner of North Second and Cypress. 

.Mil 

"Gt MtJtrw . . tquipmml, Supplin & Strikt" 

I he Fulwiler livers stable stood at that 

spot originally. 

2200 YOUNG STREET DALLAS, TEXAS, 75201 TELEPHONE 747-3191 "I he plush Queen boasted a giant pipe 

• • 

BOXOFFICE October 25, 1971

PHYLLIS 

CAROLYN 

organ, washed air to allow patrons to enjoy 

the show in cool surroundings, 550 cushioned 

seats, loges and a regular orchestra. 

"The Mission u.is built about the same 

time and featured vaudeville as well as 

movies. It was located next to the alley, on 

the same half-block as the Queen, And between 

them, in the first half of the l l >20 

decade, stood the Aztec. 

"Both the Aztec and the Mission lived 

short lives. The) were torn down in the fall 

of 1926 but the Queen lived on. 

The State also enjoyed a briel existence 

in that area of town. It stood on Cypress 

between North First and Second." 

Jack Lusk Is MTPSV-P 

From Central Edition 

CHICAGO—Jack Lusk has been elected 

a vice-president b\ Modern Talking Picture 

Service. Inc.. the distributor of business 

films. Lusk has been manager of Midwest 

sales for Modern since 1969, with offices at 

2020 Prudential Plaza in Chicago. Hejoined 

the company in 1959 and managed 

offices in St. Louis and Chicago before 

moving into sales in 1961. 

Author Joy Adamson is recipient of the 

Joseph Wood Krutch Award from the Humane 

Society U. S. 

'Mommy, Why Is 

That Man Shooting 

His Children?': Child at GP Movie 

HOUSTON—The following hard-hitting 

article by Houston Post reporter Martha 

I iebrum has aroused a great deal of public 

discussion, ritled 'Woman Mother- -It 'G' 

Is for Ghastly, How Do You Pick a Family 

Movie?", the article is reprinted here in full: 

I he small voice r.mg out over the movie 

soundtrack: "Mommy, why is that man 

shooting his children'.'" 

His mother's answer could not he heard. 

Indeed, what answer could she have'.' She 

probablj wasn't prepared for such a sight. 

All she had done was to pick out a movie 

for the Labor Day weekend. The one she 

chose carried with it the approval of Parents' 

Magazine, recommended according to 

the movie ad. "without reservation." 

The gist of the movie, the storj of how 

two Australian city kids get lost in the outback 

and are brought to safety by a young 

aborigine, sounds like a natural lor the set 

that is perhaps weary of Winnie-the-Pooh. 

So there are the innocents watching this 

movie unwind before them. Watching the 

business-suited Daddy take his daughter and 

small son out to the barren outback for a 

picnic. Watching him sit. disturbed, in thecal 

while the) frolic. Watching him draw a 

gun and begin to tire at his son Watching 

them scramble foi cos ci 

And then watching him douse his car with 

gasoline and die in the mlerno. a gaping 

gunshot wound below the ear. 

The movie proceeds to the adventure, including 

considerable nudity, but the tilmmakers 

are not content. The) Hash back to 

the burned-out car. to the lather's carcass, 

leaned against a tree by some intrigued 

aborigines. And even though it is a handsome 

and entertaining movie, can the youngsters 

who were there ever forget that Daddy? 

The fault does not lie with the movie. It 

is simpl) not a young children's movie. I he 

fault does lie somewhere between the parent 

and the theatre and. don't forget, the 

reviewer for Parents' Magazine. The 

thought does occur— has she blown her 

mind? 

A quick check with the August issue ol 

Parents' Magazine reveals the problem. I hecapsule 

report does indeed exude praise of 

(Continued on next page) 


STEREOVlSION 

the 

ultimate 

dimension of 

TERROR 

TECHNICOLOR' 

iGPl-'-S^^S-'H 

• • 

CHARLES BR0NS0N KIRK JONES 

• directed by ANDRE de TOTH screenplay by CRANE WILBUR 

a WARNER BROS, production a SHERPIX/ STEREOVlSION INTERNATIONAL 


CONTACT SAUL SHIFRIN, SHERPIX, INC., 919 THIRD AVE., N.Y., NY. 10022 (212) 758-7400 

October 25. 1971 SW-5

. . How 

'Mommy, Why Is That Man Shooting 

His Children?': Child at GP Movie 

(Continued from preceding page) 

the movie: "The brilliant, magical movie 

about the odyssey of two children abandoned 

in the Australian outback. The violence 

and nudity are neither gratuitous nor 

sensational." 

Then comes the rating: Adults—Excellent: 

Youth (ages 13 to 17)—OK if they 

are "mature": Children (their age definition 

is 8 to 121 No. 

The movie did indeed earn a Special 

Merit Award—but it was not recommended 

for children. Busy parents who do not have 

time to scour every review, or research 

every Parents' Magazine for that matter, no 

doubt make an automatic judgment that if 

a movie is advertised as recommended by 

Parents' Magazine it is recommended for 

children—which, of course, is not true. 

A call to the theatre got this response 

from a young man who answered the phone: 

"The movie is recommended by Parents' 

for children and young adults." (He is mistaken). 

He continued. "But, frankly ma'am, 

it's pretty strong in some portions. Some 

parents have taken their children out. There 

is nudity in it. And it shows pretty much." 

Indeed it does— lots of healthy young 

bodies. But nothing to compare with the 

memorable bit where Daddy tried to kill 

the kids, or, in the end, when the young 

aborigine hangs himself from a fruit tree. 

Situations like this one arise more and 

more frequently as parents take their kids 

to movies which they hope will be "all 

right" and which frequently are not. 

There is a grave shortage of good kid 

pictures—how many times can you see 

"Chitty Chitty Bang Bang" or "The $1,000.- 

000 Duck?" 

Most pictures which are considered good 

clean fun get G for general audiences. They 

are not always exciting fare. 

Claire Berman. writing for New York 

Magazine, says "G Is for Ghastly" and 

"faced with the sad state of children's 

pictures today, the grownup whose children 

still want to go to the movies for the afternoon 

begins to look frantically through the 

listings for movies rated G. Among the G's 

you find some high adventure, some truelife 

things like "On Any Sunday." 

There aren't very many, which leads you 

to GP. Says Mrs. Berman. "Beware. GP is 

a big umbrella 

. 

are you going to 

make any intelligent decision on whether it 

is right for your child'.'" 

The Australian movie was GP. So was 

"Ryan's Daughter." which drew a protest 

about ratings from a mother who was embarrassed 

to find an explicit sex scene in 

the movie. 

There were a number of children over 

the weekend at another GP movie, a 

suspense film about a teacher and some 

stinko students. It's really a rather innocuous 

film except for the attempted gang 

rape and the bedroom scene, which is quick 

and rough, and which caused one couple to 

propel their two little kids toward the refreshment 

stand at high speed. 

Aside from keeping the kids running back 

and forth for soda pop. what can parents 

do? 

Blame the ratings system? Should there 

be G-C (for children) and G-No-C: Should 

they be identified by what's in them, so 

you can decide what you want your child 

to see—like G-S&V (sex and violence) or 

G-B&G (blood and gore)? 

HOUSTON 

Qlint Eastwood will pay a visit to Houston 

Thursday to plug his latest film "Play 

Misty for Me." which opens at seven theatres 

in the local area Wednesday (27) . . . 

Oldtime western hero Bob Steele will pay a 

visit to Houston November 11 on a promotional 

tour being made on behalf of the 

new Dean Martin film, "something big." in 

which Steele plays a character role. 

"The African Elephant" has been booked 

into the Gaylynn and Memorial theatres 

Wednesday (27) and the film's producer will 

be here on a promotional visit. Monty C. 

Ruben was a former member of the King's 

African Rifles . . . There will be an early 

morning showing of the new Walter Matthau 

film "Kotch." which was directed by 

lack Lemmon. at 7 a.m. at the Windsor 

Cinerama Friday. The film showing will be 

free and is being sponsored by radio station 

KULF. The regular engagement of the film 

opens that evening. It co-stars Deborah 

Winters, last seen in "The People Next 

Door." which was written by former Houstonian 

JP Miller. 

SOUTHWESTERN 

The fixtures, stained glass windows, statues 

and theatre equipment from the Majestic 

Theatre, which has been closed, are 

to be reassembled by Ernie Criezis into a 

club to be housed on the site of the Majestic. 

The club will be known as the Old Majestic 

THEATRE 

EQUIP. CO. 

1702 Rusk-Houston, Texas 77003-713-222-9461 

f0 w 

_D 5 pen^6'e . Se .ry/ce 

* Supply Houi 

f«" t«»« of Concession 

III Supplies & 

Equipment 

and will have a seating capacity of 350. The 

club will be built on the site of the old 

Majestic Theatre, which is to be torn down. 

Art Katzan, city 

manager of ABC Interstate 

Theatres, had television personality 

Joy Noufer of KHOU-TV serve as hostess 

for a special preview of the movie "Joy in 

the Morning," held at the Tower Theatre. 

The film is a romantic movie of the '60s, 

with Richard Chamberlain and Yvette Mimieux. 

Barbara Singer said that Cine-Rep, plus 

some local investors, will film a major western 

movie in this area, with production set 

to start in November. This will not be a 

cassette film, which is what Cine-Rep has 

done up to now. Husband and wife team of 

writers Paul Dubov and Gwen Bagni flew 

into Houston to look at property the company 

already owns, which they may rewrite, 

and have brought along another script of 

their own which might be used. Barry Sullivan 

has been signed as one of the major 

stars of the film and will be one of three 

major stars to be selected. There will be 

local actors to round out the cast. Claude 

Woolman will direct. 

New Noret Cinema Serving 

WTC Students in Snyder 

SNYDER. TEX.—Noret Theatres of San 

Angelo recently opened Cinema I and Cine- 

here on College Avenue, primarily as 

ma II 

an entertainment center for students attending 

Western Texas College. Formal grand 

opening festivities are being planned by 

Noret circuit executives and Johnny Harper, 

manager of the twin. 

Cinema I is equipped with 132 rockingchair 

seats, staggered for the best sight lines 

to the wide screen. Cinema II, 238 seats, is 

used more for the showing of G-rated films 

while Cinema I concentrates on GP and R 

shows. The two sides have separate exits to 

avoid overcrowding the common lobby. The 

cinemas also share a concessions stand in the 

lobby. 

Harper has invited Western Texas College 

faculty members wishing to show educational 

films to their classes to make use 

ot the Cinema facilities whenever the theatre 

isn't being used for its regularly scheduled 

programs. He also has set up an answering 

service to provide the public with 

information about current and future bookings. 

Turett Penn Has Updated 

Crane Derrick Drive-In 

CRANE. TEX.— After being closed for 

repairs, the Derrick Drive-In is back in 

action under the management of Turett 

Penn of McCamey, new at the helm. Penn 

also operates theatres in McCamey and Big 

Lake. 

While the Derrick was shuttered, extensive 

work was done to the projection 

booth and speakers to assure patrons of the 

best screen image and sound reproduction. 

The snack bar was painted inside and out 

ami features a wide menu of things for patrons 

to eat and drink. 


Now a 


âperture plate 

with the 

mI 

Century 

^ 

35mm 

Single Lens 

Concept 

Projector 


Dn 














Patent 

^^ 

applied for. 









Oklahoma Theatre Supply Co. 

628 West Sheridan Ave. 

Oklahoma City, Oklahoma 73102 

Modern Sales & Service, Inc. 

2200 Young Street 

Dolloi. Teioi 75201 

BOXOFFICE :: October 25, 1971 SW-7

. . New 

OKLAHOMA CITY 

jyjr. 

and Mrs. L. L. Thompson. Ritz Theatre. 

Talihina, plan to attend the Tri- 

State Theatre Owners Ass"n convention in 

Memphis, Tenn.. November 7-9 .. . The 

new Video Independent 82nd Street Drivein 

at Lawton was opened recently . . . 

Larrj Collier. Collier Theatre. Holdenville. 

is very pleased with the business in his new 

theatre. 

. 

"Sunday. Bloody Sunday" was screened 

for the trade recently at the Continental 

Theatre films on Oklahoma City 

screens: Conformist.'" Criterion: "Jennifer 

"The 

on My Mind." Continental: "The 

World of Hans Christian Andersen."' Apollo 

I. Lakeside, Nob Hill and Edmond Plaza. 

New members of the Oklahoma City Variety 

Club include Mildred Gibson. Marge 

Norick, Jim Norick, Carl Ballew. Russell 

D. Miller and L. D. Rhodes. 

The Boxoffice Christmas edition will be 

published December 20. We will try to contact 

everyone who previously has had Christmas 

greetings in the annual yuletide edition 

but should we miss you. please contact 

Eddie Greggs. 541 "C" North Council Rd.. 

Oklahoma City. 73127—telephone 789- 

7898. Closing date for submitting greetings 

is December 6. 

Actor Walter Brennan and artist Norman 

Rockwell are busy at Rockwell's studio in 

a good number 

to call - 

CE 6-8697 

THEATRE SUPPLIES 

THEATRE EQUIPMENT 

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Equipment Houst 

Stockbridge, Mass.. on a portrait of Brennan 

commissioned by the cowboy Hall of 

Fame. The painting is to be unveiled at 

the Hall's April 22 banquet and added to 

the collection that includes pictures of Will 

Rogers. Joel McCrea and Amanda Blake. 

The Cowboy Hall of Fame represents 17 

Western states and draws thousands of tourists 

annually. 

Vul Brynner paid Oklahoma City a promotional 

visit ahead of the world premiere 

of "Catlow" in Houston Wednesday (13) 

and praised the people of the Southwest for 

their hospitality. "People have been just 

marvelous. They've come to the dinner 

table, said welcome to Oklahoma Cits' and 

left very quietly. It's not what I expected." 

Brynner expressed belief that "Catlow" is 

his best movie since "The King and I" and 

told reporters that in his next movie, 

""Fuzz," about the police, he will play a 

heavy. "I think I'll enjoy it. creating a character 

you know well, you can like or dislike. 

But he is an individual. There is never 

an identity crisis with such a man." 

SAN ANTONIO 

continue his education by going to college, 

where he will major in mathematics . . . 

Angela Moreno was free on bond Saturday 

(16) on charges of selling pornographic material 

stemming from a Friday night (15) 

vice squad raid on the Joy Theatre Bookstore 

located inside the Joy Adult Theatre. 

San Antonio Women's Liberation group 

will sponsor a "Woman's Film Festival" 

Friday (22) and Saturday (23) at three locations 

in the city. The first showing is 

scheduled at 3:30 p.m. Friday in Room 

5-6 at the Worden School. Our Lady of the 

Lake College. The second screening will be 

held at 8:15 p.m. Friday at First Unitarian 

Church. The third showing will begin at 

7:30 p.m. Saturday at the Downtown 

YWCA. Shown will be "Happy Mother's 

Day." "Sometimes I Wonder Who I Am." 

"Windy Day," "Sisters," and "Breakfast 

Dance." The six film shorts deal with the 

role of women in contemporary society. 

at 7 p.m. Sunday (31) in Redeemer Lutheran 

Church, with the public invited to attend. 

The group of Linkletter films are 

known as "On Your Doorstep" and are part 

of a program by the same name. Purpose 

of the showing will be to promote interest in 

starting an "On Your Doorstep" program 

in San Antonio. 

The next meeting of the Spanish-Language 

Exhibitors of Texas will be held in 

San Antonio Tuesday (26) ABC Interstate 

Theatres has a tie-in with the San 

. . . 

Antonio Express and Evening News. The 

newspapers will place names of local residents 

among the want ad section. Readers 

of the newspapers are asked to find their 

name and they will win two free passes to 

see "Duel in the Sun," which opens a 

week's engagement at the circuit's Wonder 

Theatre. 

The Queen Twin Cinne Arts Theatre is 

offering its patrons a 20 per cent reduction 

on adult books to be found at the Quincy 

Book Store, located next door to the twin 

theatres in its newspaper ad. There is also a 

coupon in the ad which is good for a 50 

cents reduction in admission cost. 

Jo Ann Pflug was a visitor in San Antonio 

in behalf of "Catlow," which had its 

world premiere showing in Houston, and 

two young stars of "Head On," Lori 

Saunders and Mike Witney, were here on 

a promotional visit in behalf of the film, 

QLeorge Garza is the latest addition to the 

currently playing at the Fredericksburg 

usher staff at the Woodlawn Theatre, 

Road. San Pedro, Town Twin and Trail 

where Sidney Shaenfield is manager. Garza 

Drive-In theatres. Miss Pflug spent additional 

An- 

attending Edison High School and will 

is 

time to see the sights of San 

tonio. The film is current at the Majestic 

and McCreless Cinema. 

This is a week for the revival of older but 

lovingly remembered movies which are being 

brought out again for the delight of the 

new generation as well as for the pleasure 

of those who were there to see them on 

the first round. The Cinematex is showing 

"Arsenic and Old Lace," the 1944 screen 

version of the play; David O. Selznick's 

1946 production "Duel in the Sun" is at 

the Wonder; three recent and related favorites, 

"Planet of the Apes," "Beneath the 

Planet of the Apes" and "Escape From the 

Planet of the Apes," are on the same bill 

at the Texas. 

I It's Positively Not Too Soon 

t Now Before It's Too Late. 

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Mrs. Kdna Ward, cashier at the downtown 

Majestic Theatre, who has been associated 

in the theatre industry for more than 

21 years, visited Tarpon Springs. Fla., with 

her sister Mrs. Eleanor Mack of Ft. Hood. 

While there, thej participated with friends 

and relatives in the dedication of a stained 

glass window at the All Saints Episcopal 

Church to the memory ol their departed 

brother Francis Edward Earl. 

The Aid Ass'n for Lutherans, which has 

sponsored several lilms on drugs made by 

Art Linkletter, will show one of the films 

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Peter Car[>cntcr Dyanne Thome Lory }|ansen • • 

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Alex Nicol Marilyn J. Tenser 

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A Jude Associates Production 



Crechales and Ernest A. Charles * 

Released by Crown International

. . R-rated 

MILWAUKEE 

J^gaiiagement changes at United Artists circuit 

theatres: Ron Meyer, formerly 

manager at a drive-in at Fort Lauderdale. 

Fla.. has come to this city to helm the Princess 

Theatre, near Third and Wisconsin. 

John Juell, formerly at the Princess, has 

taken over at the Tower Theatre. 27th and 

Wells. 

When Daitiin Trumbo's "Johnny Got His 

Gun," now in its fourth week at the Downer 

Prestige Theatre, completes its run. it will 

be replaced by G-rated "One Day in the 

I ife o\ [van Denisoyich" . "The 

Marriage oi a Young Stockbroker" is slated 

to replace GP-rated "Joy in the Morning" 

in the near future at the Cinema Westlane 

and Fox-Bay theatres . . . G-rated "Fiddler 

on the Roof." which will be premiered at 

the UA Southgate December 14. already 

in mid-October—has a sellout for opening 

night. Prices for the film's run range from 

$3 and $3.50 for matinees to S3. 50 and $4 

lor evenings, with tickets pegged at $5 and 

$5.50 on New Year's Eve. 

Movie memories: Fifty years ago. the new 

Parkway Theatre at 35th and Lisbon was 

opened for the first time with a showing 

of the movie "The Blot." The 12-piece 

Parkway orchestra, with William F. Buech 

conducting, provided musical accompaniment 

for the silent movie, according to "Sentinel 

I Mcs." 

Services were held Saturday (16) for Ruby 

V. Sudduth, 74. wife of the late Arthur L. 

Sudduth, who owned and operated Theatre 

Sound, Inc.. a sound equipment servicing 

company. He operated the business for 21 

years from his home. Surviving are three 

sons. Howard. Harold and James, and Mrs. 

Sudduth's brother Adlie Isaacson, Champaign. 

III. 

The "Civilisation" color film series is being 

shown to local audiences for the first 

time in its large-screen form at the Milwaukee 

An Center and Alvcrno College. The 

showings, which got under way Sunday (17). 

will be Sunday afternoons at the Center 

and Monday evenings at Alvcrno. with the 

series ending in January. Tracing the cultural 

lite ol western man from the fall of 

the Roman Empire to the present, the series 

will be shown free and is being made available 

under a new program of the extension 

services of the National Callcry of Art in 

Washington, D.C., through matching grants 

totaling $181,056 from the National En-

. . Roger 

Theatre on the Oshkosb State Universitj 

campus Thursdaj (14). with a capacity audience 

of 500 first-nighters i>n hand. A number 

of Milwaukee. uis were in attendance. 

In his acceptance speech. Following the 

presentation to him of a bronze plaque. 

March told the group. "Aren't you luckj 

that I changed nn name. It would Devei 

have fitted on your theatre marquee (he was 

horn Frederick \lclntvre Bickel in Racine. 

Wis.)." 

Earlier that d.i\ . March 

had held a piess 

conference, alter which he went to a beerand-sherrj 

luncheon with speech faculty 

memhers and theatre major students. A talk 

session was held in the theatre in the afternoon, 

with UW-Oshkosh students filling the 

seats. I he Marches were entertained at .1 

dinner partj and then the\ greeted wellwishers 

and old friends at a reception in the 

new $7,000,000 arts and communication 

center. The large room was jammed. 

The actor, whose career on screen and 

stage spreads over 50 \ears. said he and 

Florence like to get out to the movies "to 

see the good ones." He revealed that his 

favorite modern actor is Dustin Hoffman 

hut he had some comments to make on the 

frankness in today's film fare. March recalled 

a movie he had made with Carole 

Lombard in 1933 called "The Eagle and 


MINNEAPOLIS 

ty[ike Miluilich. Warner Bros, branch K-ss. 

was presented with a plaque from 

NATO of North Central Stales president 

Ras Vonderhaar in observance ol WB's 

1. 500th motion picture. "Skin Game." 

I he 

presentation was telecast h\ win Cities 

Channel 4. WCCO-TV . 

I 

Diet/. 

Columbia branch manager, took advantage 

Of the Columbus Da) weekend to scoot up 

to Duluth to enjoy the autumn foliage. 

Meanwhile. Diet/ was pleased by the showing 

of "See No I \il" and is looking ahead 

to lively things from "The last Picture 

Show." 

Dean I.ut/.. Metro - 

Goldwyn 

- 

Mayer 

branch head, left Thursday (21) for a meeting 

of division managers in Chicago . . . Al 

Schulter, manager ol the Cooper Cinerama 

Theatre, departs on vacation Friday (29). 

heading for "Big Sky" country—Colorado 

and Nebraska. Al. who dearly loves those 

Nebraska gndders. also will visit friends and 

relatives in Lincoln. Neb. . . . The 

MGM 

branch has set a Wednesday (27) saturation 

opening for "Catlow." the Yul Brynner- 

Richard Crenna co-starrer. 

Mike Kelly, United Artists branch oil ice 

manager, departed for Dallas, where he will 

be installed as .1 salesman under branch 

manager Bob Malone. Malone was I \ 

branch chiel here betore departing lor 

Dallas With the still-new idea ot long 

holidav weekends in lull force, all ol I ilmrow 

savored the Columbus Day extended 

holidav. 

William Levy, Heights I heatre. suburban 

Columbia Heights, is in Minneapolis General 

Hospital. 

1 eKo\ "Roy" Smith has returned to this 

citj and he is "open to all olters." I he 

film business veteran former!) was branch 

manager here lor MetTO-Goldw) n-Mayer, 

departing that post to become assistant division 

manager of the MGM I os Angeles 

division. Smith recentlv resigned from the 

latter position . . . Charles Steuerwald has 

bought out his partner Howard ScfaultZ and 

now is sole owner-operator ot the Stale 

Theatre. Huron. S.D. Steuerwald just relumed 

from a European vacation during 

which he toured Holland, took a Rhine 

River cruise, visited Switzerland, -\ustria 

(including Salzburg, site of location filming 



STEREOVlSION 

the 

ultimate 

dimension of 

TERROR 

iGPl 3 

• 

CHARLES BR0NS0N PHYLLIS KIRK CAROLYN JONES 

• 

• 

directed by ANDRE de TOTH screenpi ki bv CRANE WILBUR 

a WARNER BROS, production a SHERPIX/ STEREOVlSION INTERNATIONAL presen 


CONTACT SAUL SHIFRIN, SHERPIX, INC, 919 THIRD AVE., NY, NY 10022 (212) 758-7400 

BOXOFTICE :: Octobe

. . Johnson 

D E S 

MOINES 

J)ar\ I Johnson. Metro - Goldw > n - Ma\ er 

branch manager, reports that the firm's 

"Fabulous Four" is being well received. 

done With the Wind" and "2001: A Space 

Odyssey" already have attracted gratifying 

crowds, with "Ryan's Daughter" slated to 

open soon . also attended a 

meeting in St. Louis Tuesday and Wednesday 

(19-20). 

Rill DoebeL manager ai National Genera] 

Pictures, was in Minneapolis recently visiting 

circuits in that territory . . . NGP 

Southwestern division manager Fred Bunkelman, 

Dallas, was in town visiting key accounts. 

United Artists is happy to report that 

"Sunday. Bloody Sunday" is the current 

movie sensation of London. Paris. New 

York and Los Angeles. The picture has been 

accorded outstanding reviews . . . UA also 

reported a sneak preview of "The Organization" 

at the Galaxy Iheatre Saturday (16). 

Anna Lee, Warner Bros, assistant cashier. 

enjoyed a one-week vacation by just staying 

home and taking it easy . . . Helen Long 

will return to work at United Artists temporarily 

to help with duties throughout the 

office while booker Elaine Summers is on 

leave oi absence awaiting the arrival of her 

baby. 

Condolences to Patty C rouse. Columbia 

Jim Sparks ot B&l Booking was in Seattle 

recently and. while there, visited with 

Don Conley, UA branch manager. Conley 

was a former RK.O branch manager here 

and he sends regards to all his friends in 

this city ami throughout the state. 

The Variety Club is sending out a call 

tor help. Club members are desperately 

trying to find a "house to haunt." an annual 

fund-raising project for Variety charities. 

If a site is not available soon, we may 

not get to see all of our favorites acting as 

ghouls and goblins. 

Jack March, exhibitor in Wayne, Neb., 

and his family went to the Ozarks for a few 

days of vacation . . . Dick Ward and Jefferey 

Brown were visiting the various 

branches and telling how they are planning 

to reopen the Studio I Theatre in Eldon 

some lime this month. 

Filmrow visitors: Walter Peterson, Windsor 

Theatre. Hampton; Carl Schwanebeck. 

Kerr Theatre. Knoxville; Bill McGraw, Ogden 

Theatre, Ogden. and Dick Ward and 

Jefferey Brown. Ottumwa . . . Bill Walls, 

Oklahoma City, was here visiting with his 

brother Don Walls. Galaxy Theatre. 

'See No Evil' Lively 

150 in Mill City hi 

MINNEAPOLIS—Dullish boxoffice action—the 

same old story—was the word as 

the public continued in a "no-buy" mood 

regarding fresh product. Most warmly received 

of a quartet of new arrivals were 

an old-style mystery tingler and a lighthearted 

comedy outing. Producers had bet- 

office manager, whose grandfather died. 

Funeral services were held in Creston. 

ter catch up with the public mood and fast. 

There's plainly been a dramatic change and 

Josephine Korte, Columbia biller, and there don't seem to be the customers around 

her husband are on a two-week vacation for heavy social pieces, sly sex offerings, 

and are spending part of the time in Branson. 

Mo., at Lake Taneycomo. 

weighty 

mind-trippers. 

problem 

Maybe 

productions 

it's the 

and 

economy: 

far-out 

Is 

it just the "squares" and the escapist-minded 

who have the loot these days? Perhaps 

it's the inevitable social flip-flop that constantly 

occurs: The "protest" and "relevant" 

movie invariably turns out to be a dead duck 

nowadays. Whatever, "See No Evil." a toecurler 

cut from the old pattern, could claim 

supremacy among the fresh foursome with 

start Boxoffice coming . 

D 1 year for $10 2 years for $17 (Save $3) 

THEATRE 

PAYMENT ENCLOSED Q SEND INVOICE 

These rates for U.S., Canada, Pan-America only. Other countries: $15 a yeor. 

STREET ADDRESS 

TOWN STATE ZIP NO 

NAME 

POSITION 

BoXOffice — THE NATIONAL FILM WEEKLY 

825 Van Brunt Blvd., Kansas City, Mo. 64124 

a 150 at the Orpheum, good enough these 

days for another turn. "Skin Game" came 

in with 130 in its bow at the State. Meanwhile. 

"The Devils" was a lame 125 for 

the Gopher, and "The Touch"— Ingmar 

Bergman's latest—did only 120 at the Mann. 

Time was when Bergman's name on anything 

was a fan magnet. Again this week, 

the town's biggie was an oldie. "Fantasia." 

a 31-year-old film from Walt Disney, 

packed 'em into the tune of 300 at the Campus. 


Cinema II— Jennifer on My Mind (UA), 2nd wk. 100 

Cooper—The Marriage of a Young Stockbroker 

(20th-Fox), 2nd wk 90 

Gopher—The Devils (WB) 125 

Mann—The Touch (CRC) 120 

Orpheum— See No Evil (Col) 1 50 

State—Skin Gome (WB) 1 30 

World— Carnal Knowledge (Emb), 1 4th wk 100 

MINNEAPOLIS 


for "The Sound of Music") and Germany, 

including West and East Berlin. 

Filmrow visitors: Channing Peterson, 

Roso Theatre. Roseau; Herb Stolzman, 

Falls, River Falls, Wis.; Mrs. Bob (Jane) 

Drummond. Forest, Forest Lake; Charles 

Steuerwald, State. Huron, S.D.. and Mr. and 

Mrs. Mel Edelstein. State, Hibbing ... Mr. 

and Mrs. Edelstein, after Filmrow business, 

departed for East Lansing, Mich., and the 

Michigan-Michigan State game. Their son 

attends State. 

Forrie Myers, Paramount branch head, 

setting "Black Beauty." a remake of the 

classic children's tale, on a multiple basis 

for Thanksgiving release. 

Fredric March Honored 

By Theatre Dedication 


the Hawk," in which a scene called for the 

two to go into the bedroom. The audience 

never saw what went on in the bedroom 

but the very next scene was planned to show 

a flower on the pillow next to Carole, which 

March (portraying an off-duty soldier) ostensibly 

had left there. A conference was 

called by the producers and it was decided 

that placing the flower on the pillow was 

just too risque. March said. "So, they decided 

il would be better that I place the flower 

on the night stand instead." he added. 

In addition to Carole Lombard, other acliesses 

who have played opposite March 

include Greta Garbo. Clara Bow. Tallulah 

Bankhead and Kim Novak, to name a few. 

His most recent film was the 1970 production 

"lick . . . tick . . . tick ." . . Would 

he be making any more movies? The actor. 

who uses a cane and sometimes cups his 

ear while engaged in conversation, replied: 

"May I say that I regard myself as retired." 

The Marches now reside on an estate in 

New Milford. Conn. 

1) Barnes will portray Dr. Speilvogel. 

s psychiatrist, in "Portnoy's Com- 

is 

NC-6 BOXOFFICE :: October

Now a 


>f:Palent applied for. 

Prime lens and adaplers 


Dn 

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with the 

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Quality Theatre Supply Co. 

1515 Davenport St. 

Omaha, Nebraska 68102 

Harry Melcher Enterprises 

3238 West Fond Du Lac Are. 

Milwaukee, Wisconsin 53210 

Des Moines Theatre Supply Co. 

1121 High St. 

Des Moines, Iowa 50309 

Minneapolis Theatre Supply Co. 

51 Glenwood Ave. 

Minneapolis, Minnesota 55403 

BOXOFFICE :: October 25, 1971 NC-7

LINCOLN 

ke 

M' 

Gaughan. Cooper district manager 

for Nebraska operations, returned to 

work Tuesdaj (19) after several weeks' vacation. 

Filling in for him was Jay Maness. 

manager of the Cooper Lincoln, which 

meant that suburban house's general daily 

operations were handled b> Maness' assistant. 

Russ Boyte. 

Irwin Dubinsky, who heads the Dubinsky 

family's theatre operations, is one of 22 new 

a 1- large members added to Lincoln Foundation's 

"at-large membership" of 149, which 

elects 

the nonprofit charitable organization's 

board o( directors. Lincoln Foundation is a 

community nonprofit organization that 

grants its contributed income to a wide variety 

of community programs and some individuals, 

such as nurses, if these will 

strengthen welfare social services to the 

local population. It owns the Lincoln Center 

for Community Services Building, given to 

the community by the Woods Charitable 

Fund of Lincoln and Omaha. It was the 

Woods group which helped initiate the establishment 

of the Lincoln Foundation. 

Dan Warlick, usher at the Cooper/ LinaLOHd! 

EXHIBITORS! 



BEACH! 


THEATRE PROJECTION BOOTHS 

NEW EQUIPMENT 

USED EQUIPMENT 

WRITE— 


TO: 

BOXOFFICE. 825 Van Brunt Blvd., 

Kanscu City. Mo. 64124 

coin, is back on the job after taking time 

out to have some surgery and to convalesce 

at home ... It isn't difficult to guess where 

Norm Schulte might be when he's not on 

the job as doorman at the Stuart. Norm is 

working toward a flying license . . . Walt 

Jancke reports he had no intention of doing 

it—but since the Saturday (16) weekend he 

is the owner of a '72 de luxe LeMans hardtop. 

The deal culminating from a chance 

encounter with his Pontiac dealer friend 

was so attractive, says Walt, that he couldn't 

pass it up. so he's giving a '70 model hack 

to the distributor in exchange for the brand 

new one and some of that "green stuff." "I 

can use it to go back and forth to Cinema 

1 and 2." Walt explains in reporting record 

crowds at the new twin theatre Friday and 

Saturday evenings (15-16). "Billy Jack," the 

new offering at Cinema 2. is sharing the 

great-business status with "Summer of '42," 

now in its sixth week at Cinema 1. According 

to Jancke. the Varsity's "McCabe & 




Mrs. Miller" and "The Omega Man" at the 

State also had no need to apologize for 

weekend attendance. 

The Stuart Theatre staff was busy Tuesday 

(19) as Cooper Theatre Enterprises cooperated 

with the Broadway Theatre 

League's "Mexico Folklorico." a live presentation 

sponsored by the Lincoln Junior 

Women's Club ... On forthcoming screen 

film schedules are "Johnny Got His Gun." 

starting Thursday (28); the Shirley Mac- 

Laine starrer, "Desperate Characters" and 

the Paramount release, "T. R. Baskin." 

Walt Jancke, the Irwin and Sarge Dubinskys, 

Russell Brehms and other industry 

Cornhusker football fans watching Nebraska 

take Kansas State by a 55-0 score Saturday 

( 1 6) were on hand to see Nebraska-born 

Johnny Carson crown the Homecoming 

Queen, etc.. Saturday (16) in Memorial 

Stadium. Jancke. who has a pressbox ticket 

in the plush, glassed-in. west stadium location, 

reports that Carson kept saying, as he 

watched the team action, that "they make it 

— Right Now 

look so easy. It wasn't that way when we 

were in school here." Carson, accompanied 

by his parents Mr. and Mrs. Kit Carson of 

Columbus, was honored at a luncheon by 

the university. The event was attended by 

NU personnel, the board of regents and 

state senators. Carson also showed up earlier 

at the local Here's Johnny's Restaurant, to 

announce that the string of eating places 

bearing his name will adopt a new concept 

of personalized operation—changing from 

the fast-food service toward a more personal 

family-style service but still in the middlepriced 

range. 

Russ Boyte, assistant manager, reports 

that the staff has the suburban Cooper/ Lincoln 

all ready for the Halloween-Thanksgiving 

season with an appropriate "Horn of 

Plenty" decorative theme in the concession 

and lobby areas. Among other things, there 

is "Plenty of Coke." "Plenty of Refreshments" 

and "Plenty of Good Entertainment." 

Russ described "The Touch" as an 

emotional offering appealing mostly to art 

students but said the staff anticipated more 

general patron response to "Black Jesus," 

beginning Friday (22) . . . The cowhorn on 

Walt Jancke's car has been given a new 

home on surgeon Robert Gillespie's favorite 

old truck—which Walt admits might be 

more appropriate. The gift was promised, 

when the Gillespies had Walt and some 

others out for an informal mid-October 

dinner ... As of the Saturday (16) weekend, 

the weatherman still was smiling with 

favor on local drive-ins. as great autumn 

temperatures prevailed! 

Mr. and Mrs. Sarge Dubinsky recently 

had the latter's mother, who lives in Wichita. 

Kas.. as their house guest . . . Another of 

those periodical "public mind letters" in 

local newspapers apparently comes from a 

teenager, not yet 17. She complains: "There 

are some fantastic movies coming to Lincoln. 

This means I'm not worried about the 

pornographic X films but the R-rated ones 

that are oriented toward teenage audiences, 

such as 'Friends' and Summer of '42.' " She 

asks the question again about the equity of 

being an adult at 12. as far as admission 

prices are concerned, but needing accompanying 

parents to get into an R film if one 

is not yet 17 . . . Speaking of "Summer of 

"42," Walt Jancke says it is still a crowddrawer 

at the Cinema 1 and another top 

patron picture. "Billy Jack." opened 

Wednesday (13) in Cinema 2. 

American Theatre Remodeling 

CHEROKEE. IOWA — The American 

Theatre here was closed early this month to 

permit remodeling of the showhouse. 

Title 

Comment 

Daya of Week Ployed 

Company 

's Positively Not Too Soon 

Now Before It's Too Late. 

cy77i:h^jm:h 

domxrj 

Exhibitor 


GAVIN 

CURTIS 

B»| 

KENNETH 

ibapHE 

- 

to i I 


MET WINTER MARK LBTft 

muti rotoo 

WHO 

saw 

AUNTIE 

ROO? 

ble for pre-teenoger: 

)T COKNWELL MOREL OOTHflKD HUGHGM ["LIONEL JEM 

_i The Pigmon 

as Willoughby 

Based on an 

P'oy by Additional dialogue by original story by Music by Executive Producer 

:RT BLEES and JAMES SANGSTER 

• 

ed by 

JEL Z. ARKOFF and JAMES H. NICHOLSON 

• 

LAMBERT DAVID OSBORN 

• 


Directed by 

HARRINGTON An AMERICAN international/hemdale PRODUCTION 


DETROIT 

Marry Zide 

23300 Greenfield Rd. 

Oak Park, Mich. 48237 

Tele.: (313) 399-9777 

CLEVELAND 

CINCINNATI 

Rudy Norton 

Milt Gurion 

Executive Building 

2108 Payne Avenue 

35 East 7rh Street 

Cleveland, Ohio 4411 

Cincinnati, Ohio 45202 

T.I. £11 m-Tt . T.I. BUJ A71.64A3 

n

. . mindless, 

DETROIT 

Jôv Thompson, business agent of IATSE 

Projectionists Local 199, was really 

jumping to meet a sudden demand from 

Jim Hand) for 24 to 34 men a day to man 

the machines at a convention of engineers 

at Cobo Hall—on only 24 hours notice. 

Verj likely the biggest and most rush call 

for help in years, there is no big "extra 

board" on which to fall back, as in the old 

days. 

It happens in the best tradepapers! A 

highly confusing nonsequitur and a story 

with a "head" but no "tail" came out in 

print on page ME4 of our Monday (1 1) edition. 

To clarify, the last three paragraphs 

of the carryover story headlined "X-Film 

Rules Could Cost Screen Freedom" belong 

at the end of the next story headlined 

"James l.imbacher to Helm First Youth 

Film Forum." We're sorry for the mixup! 

Carol Rogers is continuing the epidemic 

of marriages sweeping the Nicholas George 

circuit. She's the "right hand" of office 

manager John Zois and plans marriage to 

an unnamed lucky fellow in April (because 

she likes springtime). 

Russell "Rusty" Schreiber of the Colonial 

and Roxy was confined to home with 

a cold or flu, while his father Raymond, who 

had a similar affliction recently, has returned 

to his desk. 

Ann T. Thomas, wife of Sandy Thomas 

of the George circuit, issues fair warning 

to all distributors! She's learning to drive 

and the first trip planned is out to see the 

bevy now settled in Southfield. Watch out. 

fellows! . . . Michael Hattie, manager of the 

Jolly Roger Drive-In, has some jolly good 

news. His wife is expecting . . . Everett 

Clem, manager of the Fort George Drivein, 

is happier now that he isn't missing his 

wife's cooking. She's back from the hospital. 

Art Weisberg, who doubles as both distributor 

and exhibitor, follows the old rule 

of show business: Work seven days a week. 

Once again the question of the "right" of 

an exhibitor who shows exploitation films 

also to be a church attendant has been 

raised by Rev. Richard S. Emrich, Episcopal 

bishop of Michigan. In the column which 

he writes in the News, Rev. Emrich said, 

"It is one thing to have evil and hateful 

thoughts and quite another thing to be part 

of a cruel, dishonest and corrupting enterprise." 

In the context, the bishop made clear 

the fact that he recognizes "human weakness 

in all men in the matter of evil thoughts" 

but that deliberate participation in an unworthy 

commercial enterprise (as by the 

hibitor cited) is to be "condemned." In the 

instance cited, a pastor confronted an 

hibitor with the choice of giving up either 

his film policy or his church. Said Emrich, 

"Some actions can corrupt the soul . . . I'm 

glad the pastor told the man to choose." 

The nomination for the "Worst Film So 

Far in '71"—in startling contrast to the 

usual nominees for the best—was made by 

Lawrence DeVine, entertainment editor of 

the morning Free Press for United Artists' 

"Hunting Party." He called it. in detail, the 

"most ghastly . sadistic and 

empty . . . more blood and gore than anything 

since 'Doctors' Wives." " DeVine called 

English star Oliver Reed "appallingly miscast 

as a frontier badman, speaking only 

in monosyllables to conceal his accent," 

then went into two columns of adverse comment, 

winding up calling the picture a "venomously 

exploitive film." Localites were 

hard put to recall so thoroughly contemptuous 

a review of a film in a long time here. 

Scott Wilson will portray Gus in "The 

New Centurions" for Columbia Pictures. 

RINGOLD THEATRE EQUIPMENT CO. 

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952 Ottawa Ave., N. W. 

Grand Rapids, Michigan 49503 

(616) 454-8852 

BOTH LOCATIONS 

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John Kenny, Manager 

32647 Ford Road 

Garden City, Michigan 48135 

(313) 522-4650 

October 25, 1971

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'Black Love' Reaches 

375 in Deiroii Debut 

DETROIT—For the first time in months. 

Detroit could show three films grossing in 

the 300 class in one week: "Black Love." 

second, Colonial and Riviera, ran up the 

best score of 375: first-week "Chrome and 

Hot leather" (combined with "Black Angels" 

al 

the Fox) was worth 350 and new- 

comer " I he Bus Is (dining" gave the Grand 

Circus a 300 opening. In addition to these 

front runners. Detroit showed four morefeatures 

above average in the 110 to 150 

range. 


Adams— Adios, Soboto (UA), 2nd wK 75 

II, Allen Park Cinema Livonia Moll— Carry on 

Camping AIP) 

Colonial, Riviera— Block Love !SR), 2nd wk 

Fve theatres—The Marriage of o Young 

375 

Stockbroker (20th-Fox) 60 

Fox— Chrome and Hot Leather (AIP), 

Block Angels SR 

Grand Circu The Bus Is Coming :SR) 300 

Mercury—Ginger SR;, 3rd wk 100 

Northland Carnal Knowledge ..150 

[Emb), 14th wk. 

Six theatres— The Steagle (Emb) 90 

Sixteen theatres— Let's Score Jessica to Death 

(Para) 

Studio-4, 

80 

Studio-New Center—The Devils (WB), 

2nd wk 130 

Studio-8— On Any Sunday (SR), 8th wk 110 

Studio-North— Friends (Para), 6th wk 140 

Towne 2 Vogue R-moncc -.t a H.rsethier iAA), 

2nd wk 80 

'Skin Game' Triples Average 

Opening Cincinnati Booking 

CINCINNATI— "Skin Game." bowing in 

at the Grand, compiled a good 300 to pep 

up and lead all first-run product playing 

the metropolitan area. "The Touch." new 

at Cine Carousel, attracted sufficient business 

to double that theatre's average gross, 

and "Summer of '42." 12th week at the 

Place also scored 200. "Billy Jack." perhaps 

the steadiest boxoffice performer of 

recent months, ended 24 weeks at the Studio 

Cinemas at a 275 pace. 

Albee— Block Jesus (SR), 2nd wk 75 

Cme Carousel—The Touch (CRC) 200 

Grand—Skin Game (WB) 300 

Hollywood Cinema North, Mariemont Cinema East, 

Western Woods— They Call Me Trinity fEmb) . . 1 75 

Internaticnol 70— Carnal Knowledge (Emb), 

15th wk 190 

Kenwood— Johnny Got His Gun (SR), 3rd wk 100 

Place—Summer of '42 (WB), 1 2th wk 210 

Studio Cinemas— Billy Jack (WB), 24th wk 275 

'Summer oi '42' Doubles 

Average in 15th Week 

CLEVELAND—"Summer of '42." forced 

by "Relations" to share top ranking among 

Cleveland first runs in Ihe preceding report, 

regained sole possession of No. 1 position 

with a 200 in its 15th week at the Village 

Theatre, while "Relations" dropped to 150 

in a second frame at the l.a Salle Theatre. 

"Let's Scare Jessica to Death." new at five 

theatres, was the only other product gioss 

ing above average in Cleveland. 

Cedar-Lee, Embassy, Fairview— Fools' Parade 

(Col) 75 

Colony—Comal Knowledge (Emb), 14th wk 80 

Five theatres— Let's Scare Jessico to Death 

(Para) 120 

Great Northern, Richmond, Vogue—The Marriage 

of a Young Stockbroker (20th-Fox), 2nd wk. .. 80 

Hippodrome—Monique (Emb); Hot Pants Holiday 

(SR) 100 

La Salle— Relations (SR), 3rd wk 1 50 

Severance—The Touch (CRC) 100 

Shore— Scandalous John (BV) 100 

Village—Summer of '42 (WB), 15th wk 200 

World East, World West—The Clowns (SR) 80 

Redstone Adding Two 

Hardtops in Toledo 

TOLEDO. OHIO—Redstone Management, 

operating division of National Amusements, 

planned to open Cinema 4 and 5 

Wednesday (20). The public opening was 

slated to be preceded by an invitational 

showing Tuesday (19), with film executives 

from New York and Boston in attendance. 

Redstone has Toledo's first theatre complex. 

Cinema 1, Cinema 2 and Cinema 3, 

on Secor Road. The two new houses are on 

Monroe Street, just west of the Franklin 

Park Drive-in, another Redstone operation. 

Jim Dempsey. veteran motion picture 

executive in this area, both as a distributor 

and exhibitor, has been named to manage 

the new Franklin Park cinemas, which 

brings to 14 the total number of hardtops 

in the Toledo area. 

"Billy Jack" was booked as the inaugural 

offering at Cinema 4, while "Kotch" was 

set for Cinema 5, both GP-rated films. 

Each auditorium has approximately 750 

seats and is semi-automated, with one projectionist 

for both but with regular personnel 

in other capacities. Exteriors and interiors 

are classically simple, with such features 

as wide aisles, adjustable rocking-chair 

upholstered seats, smartly modern lobby 

decor and large parking areas. 

Phil Klein, area director for Redstone, 

pointed out that entrance and exit are 

available from driveways at the front as 

well as to the east and west of the Franklin 

Park Drive-In. 

Redstone first entered the Toledo indoor 

theatre field when Cinema 1 and Cinema 2 

opened in December 1964, after which the 

adjacent Cinema 3 was opened in February 

I96X. 

Redstone Management also operates the 

Miracle Mile and Maumee drive-ins, as well 

as the Franklin Park Drive-In. 

Garbo Festival Featured 

CLEVELAND—A Greta Garbo Film 

Festival was held recently at the Severance 

and Beachcliff theatres here. Garbo features 

screened included "Grand Hotel." 'Anna 

Christie," "Mata Hari." "Ninotchka," "Camille" 

and "Anna Karenina." 

Vicant Starts Mini 

Duo in Mary sville 

MARYSVILLE. MICH.—Ground-breaking 

ceremonies were held Wednesday (6) 

for Vicant Enterprises' Playhouse theatres 

I and 2, to be built at the Village Green 

Shopping Center, Gratiot and Huron avenues. 

On hand for the dedication of the 

cinema center were Vicant partners Robert 

Vickrey and Gabe Anton; Mayor John W. 

Hurley of Marysville: City Manager R. M. 

Henneberger. and other dignitaries. 

The twin motion picture house will have 

one 400-seat auditorium and a 300-seater. 

Both will be equipped with rocking-chair 

seats and will boast a number of innovations, 

including automated projection. 

Designed by Rockind-Debard Architects 

of Mount Clemens, the dual showhouse will 

be set on a landscaped plaza. The building 

will be of vertical ribbed concrete units, 

bronze aluminum and tinted glass. 

The Playhouse 1 and 2 will be constructed, 

owned and operated by Vicant, 

which presently operates the Mount Clemens 

Mini-Theatre 1 and 2. The firm plans a 

circuit of small-capacity motion picture 

houses throughout the state of Michigan. 

Muskegon Theatre Begins 

Series of Special Films 

MUSKEGON. MICH. — Leo Fonstein, 

operator of the Lake Shore Theatre, is 

offering a one-day-a-week, once-a-month 

series of special films aimed at local film 

buffs. The presentations are an experiment, 

Fonstein says, designed to provide films for 

those who want to see selections not normally 

carried in this area. 

The opening attraction was "The Boys 

in the Band" and scheduled for November 

17 is "Fellini Satyricon." 

Hours for the special showings are 7 and 

9 p.m. Regular film fare is offered Friday 

through Sunday at 8 p.m. Most specials will 

be shown Wednesdays. 

Matinee Prices Reduced; 

Ladies Day Discontinued 

TOLEDO, OHIO—Fhe Valentine Fheatre, 

a first-run downtown house operated 

by the Armstrong circuit, has announced 

a reduction in prices for matinees, with all 

seats priced at $1 from opening until 5 p.m. 

The same price is effective Sundays from 

1 to 2 p.m. 

I he showhouse is discontinuing its 

"ladies' Day" on Wednesday, when $1 

admission for women also included coffee 

and donuts, it was announced by Mrs. 

Florence Shipman, manager of the theatre. 

j 

CARBONS, Inc. * Box K, Cedar Knolls, N.J 

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Michigan— National Theatre Supply, Detroit 864-5170 

BOXOFFICE :: October

. . . Eddie 

CAROLYN 

Buster Crabbe at College 

Showing of Serial Films 

CLEVELAND—Veteran film star Buster 

Crabbe recently made a personal appearance 

at a film festival held In Baldwin-Wallace 

College here. Scenes from his early 

I lash Gordon" series of movie thrillers 

were shown to an audience ot approximately 

3()() students. 

Crabbe explained that in view of the current 

"nostalgia craze," there has been a 

revival ol interest in mam ol his early film 

works, particularly the Plash Gordon serials 

Ol the 1930s. One group ot serial films. 

"Purple Death From Outer Space." has 

been edited down to feature length. 

Films Replace Burlesque 

lOl.EDO. OHIO—Rose LaRose's Esquire 

rheatre, the only local burlesque 

house, has announced a fall policy which 

eliminates live performances. Instead, two 

"adult" motion pictures will be offered in 

lieu of one film and a stageshow. 

Another Theatre to $1 

WINCHESTER, MASS. — EM. Loew's 

Winchester has adopted a SI admission policy 

for all seats Mondays and Tuesdays. 

COLUMBUS 

Toews Columbus, Ohio, city manager Sam 

ShubOUl and manager l.trl Eblin of 

Eastland Cinema served pieces of cake in 

honor of Warner Bros.' 1.500th motion 

picture, "Skin Game." to opening-da) patrons 

al Loews Morse Road. Gov. John J. 

Gilligan proclaimed a special day in honor 

of the milestone, noting that the Warner 

brothers began their show business association 

in 1918 in their home city. Youngstown. 

The Ohio Theatre held a one-day silent 

film revival, complete with organist, with 

Buster Keatoti in " The General" at the 

matinee and Rudolph Valentino in "The 

Eagle" at the evening performance. Lee 

Irwin was at 

the Robert Morton console. 

Lewis Jameson, an employee of the Adult 

Theatre, was arrested by police vice squad 

officers and charged with "exhibiting obscene 

films." He was released on S500 bond 

Fisher, theatre editor of the Dispatch, 

vacationed in New York City. 

A triple theatre planned for a multimillion-dollar 

development in suburban Worthington 

near the Anheuser-Busch brewery is 

to have a total capacity ol 1,500 

and other obstacles are delaying the tin.d 

gO-ahead whistle foi the development. 

Arrest Youths at Theatre 

LORAIN, OHIO lour souths were arrested 

Mondaj (4i at the flvoli rheatre, 

642 Broadway, after a crowd ot teenagers 

became unruly, prompting an oil -dun 

Lorain policeman lo draw his revolver. I he 

incident began about 10:30 p.m. when a 

group ol youths who had been in the theatre 

reportedly moved to the lobby and refused 

to return to their seats All lour were 

ordered to appear at the 1 orain Juvenile Aid 

Bureau. 

Gene Buchanan Appointed 

From Central Edition 

MARION, ILL. — Gene Buchanan has 

been appointed manager of the Marion 

Orpheum Theatre, succeeding Mike Hunt, 

who was transferred to a theatre in Pittsburg. 

Kas. Buchanan most recently helmed 

the Midwest Theatres Corp. showhouse in 

Jackson, 


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. Bonnie 

. . the 

CLEVELAND 

T/he Willow Theatre recently adopted a new 

reduced-price policy of $1.50 admission 

for adults . . . Crooner Rudy Vallee will 

appear Saturday (30) at the Grand Ballroom 

of the Statler Hilton in honor of the 25th 

anniversary of American Legion Excelsior 

Post 62S. according to Daniel L. Mausser, 

who will emcee the 800-seat sold-out event. 

Rudy Norton, American International 

Pictures branch manager, has been at Riverside 

Methodist Hospital in Columbus undergoing 

a series of tests to determine the 

cause of a recurring fever. 

Leonard Steffens, Columbia branch manager, 

is spending part of his vacation at 

his cottage in Fremont. 

Charlie Russell flew into this city from 

New York to catch 'Five on the Black 

Hand Side," his off-Broadway show which 

currently is being presented at Karamu Theatre. 

Russell has been working on the screen 

version being produced by actors Brook 

Peters and Michael Tolan. 

Reservations for performances of the 

Hungarian color film "Tragedy of Man." 

shown at the Capitol Theatre, located on 

West 65th, Saturday (16) at 7:30 p.m. and 

Sunday (17) at 3 and 6:30 p.m.. were so 

great that an extra performance was added 

for 7 p.m. Monday (18). 

Paul Levine, United Artists branch manager, 

returned from a UA sales meeting 

held at Sheraton-on-the-Beach Motel in Fort 

Lauderdale. Fla. 

Harold Schackman, University Heights 

owner of the Paris Art Theatre, -'adult" 

movie house on West 25th. was arrested 

Tuesday (12) after Common Pleas Judge 

George W. White found him in contempt 

of court for refusing to yield two allegedly 

"obscene films" which White had ordered 

seized. Schackman was taken to county jail 

where, according to Judge White, he is to 

remain until he complies with the order. 

Schackman said he would remain mute on 

advice of his attorney. Assistant County 

Prosecutor Cieorge J. Sadd also asked the 

judge to order everyone at the theatre arrested 

if the dims were not there when the 

police arrived. When the police made the 

raid, the films were not there and the theatre 

was closed. 

Celeste Cerveny is the new clerk at 20th 

Century-Fox 

. Racine, former secaLOHd! 

THE 

INDUSTRY'S 

"OWN" 

mm 

EXHIBITORS! 

IN HONOLULU 


BEACH! ~ HI 

(Call your Travel 

retary to Tom Peterson, head of Motion 

Picture Sound, currently the featured 

is 

singer at the Virginian, a local restaurant 

and night spot . . . Rickie Labowitz, Motion 

Picture Exhibitors secretary, returned 

from a vacation in Hershey and Lancaster. 

Pa. 

The Hanna Theatre is celebrating its 50th 

anniversary with the opening of "School 

for Wives," starring Brian Bedford, winner 

^\ the 1971 Tony Award for best actor. 

Mario Siletti. who has appeared at the Play 

House, both as an actor and director, for 

several seasons, has one of the leading roles 

in the Molierc revival. The Hanna Theatre 

is still breaking its own boxoffice records, 

despite the fact that it is the only house 

still alive in Play House Square. Milton 

Krantz, the theatre manager, has been with 

the Hanna 30 of the theatre's 50 years. The 

Hanna opened March 28. 1921. with the 

showing of "The Prince and the Pauper," 

starring William Faversham. 

Anthony Perkins Attends 

Cleveland AFI Showing 

By LOIS BAUMOEL 

CLEVELAND—Actor Anthony Perkins 

was in town recently for a personal appearance 

at the screening of the film classic 

"Psycho" as part of "Those Fabulous 

Flicks." presented jointly by the American 

Film Institute, the May Co. and General 

Electric. 

"Let's say I'm 40." said Tony, casually 

dressed, seated in the suite at the Statler 

Hilton. "What I'm trying to do is adjust to 

the idea of being 40. so I've started saying 

I'm 40 ahead of that birthdate, thus the 

transition will be less difficult." Perkins is 

tall, slender, handsome and sensitive looking. 

He has an unbelievable talent for shifting 

the conversation by interrogating an interviewer. 

"How did you get that bad back," 

he asked when I sought a straight chair. 

Then, pointing to a neighboring building, 

"What's that building? I'd wager anything 

there's only 25 per cent occupancy. 1 

watched those windows last night and there 

were no lights." said the star of "Psycho" 

and some 20 other off-beat chillers. 

"Where are the people? There were absolutely 

none on the street when we arrived 

last night. Yes. it is my first visit to Cleveland." 

Tony answers slowly, giving thought 

to his reply. 

Perkins' home is in New York ami he has 

never lived on the West Coast. 

He'd have to 

s.iv his favorite foreign country is France. 

"Perhaps that's because I speak French!" 

was Tony's candid retort. He just completed 

work in Paris on "Ten-Day Wonder" with 

Olson Welles. 

He considers himself fortunate for having 

acted in "Psycho" and "Friendly Persuasion." 

as through these roles an indelible impression 

has been left on audiences. His true 

love is directing theatre. Tony prefers being 

involved with the actors and not with technicians 

and cameramen. 

He directed Bruce Jay Friedman's 

"Steambath" on Broadway last year and he 

has directed at the Milwaukee Repertory 

Theatre and at the Cincinnati Playhouse. 

Perkins feels the relationship of people during 

the making of a film is such a transitory 

one, those involved should relax and 

enjoy a harmonious relationship. 

When an invitation was extended to Tony 

to see the screening of United Artists' "Outback." 

the young black-haired actor, whose 

hair has just a faint touch of gray (and who 

is not quite 40). interjected, "You know, 

they asked me if I was interested in that 

movie. I read it. It's exciting." After a long 

pause, he reflected. "I'd truly rather direct." 

'Wanted' Movie Eludes 

Cleveland Prosecutor 

CLEVELAND—Common Pleas Judge 

George W. White Friday (1) ordered the 

county prosecutor's office to confiscate the 

film "Sex Machine," which allegedly was 

being exhibited at the Denmark Theatre. 

4601 Lorain Ave., and the Eros Cinema. 

2006 Prospect Ave. 

When Assistant County Prosecutor 

George Sadd proceeded to the Denmark 

Theatre to seize the film, employees told 

him that "Sex Machine" was no longer 

being shown. Reportedly, they did not know 

what had happened to the motion picture 

print. Reuben Solonche, alleged by Sadd 

to be the manager of the Denmark, explained 

that he was only the cashier and 

suggested that the prosecutor contact attorney 

Sanford Berger. who might comment 

on behalf of the theatre. 

"I don't represent the theatre on purported 

criminal matters," Berger said. "Only 

corporate affairs." 

Asked who owned the Denmark, Berger 

said, "They are foreigners, Canadians, but 

I don't remember their names— it has been 

a year or so since I dealt with them." 

Sadd, who had viewed "Sex Machine" 

previously, told the press the movie was 

"unbelievable dirtiest thing you 

could ever see." He further criticized procedures 

outlined by the Supreme Court for 

dealing with "movies suspected of being 

obscene." 

3 Managers Named by Vore 

WARSAW, IND.—Three managerial ap- 

announced by Roger 

pointments have been 

Vore, head of Vore Cinemas. Bob Crane has 

been named manager of the Center Cinema 

in Warsaw, Ind. Helming the Gayble 

Theatre in North Judson. Ind.. is Eddie 

Sweeney. Norman East has been appointed 

manager of the circuit's new Flora Cinema, 

Flora. Ind. 

\*0S* SCREENS**^ 

^ IMMEDIATE DELIVERY 

^ 

\ urn 

50C SQUARE FOOT wf'ui V 

BOXOFFICE ;: October 25, 1971

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Jones Projector Co. 

2727 Sixth St. 

Falls, Ohio 44221 

Hadden Theatre Supply Co. 

1909 Emerson Avenue 

Louisville, Kentucky 40205 


Rmgold Theatre Equipment Co. 

952 Ottawa, NW. 

Grand Rapids, Michigan 49503 

Phone: (616) 454-8852 

32647 Ford Road 

Garden City, Michigan 48135 

Phone: (313) 522-4650 

Ohio Theatre Supply Co. 

2108 Payne Avenue 

Cleveland. Ohio 44114 

Moore Theatre Equipment Co. 

506 Lee Street (P.O. Box 782) 

Charleston, West Virginia 25323 

Phone (304) 344-4413

Al 

People Will Pay High Price to See 

An Airport' But Not Just Any Film 

( 1 EVELAND — Taking note of U. S. 

( ommerce Department figures which show 

that the annual dollar volume of motion 

picture grosses continues to increase, although 

average weeklj attendance is somewhat 

lower Than during the 1940s, Cleveland 

Press stall writer Tony Mastroianni. 

making an in-depth analysis of the current 

trend to lower admission prices, draws certain 

conclusions in a recent article. "Getting 

more money from fewer people indicates 

what everyone knows without looking at 

anj statistics—that ticket prices are at an 

all-time high." he declares. 

Cut Rates Being Tried 

However, he notes: "Cut-rate tickets went 

into effect in and around New York City 

in August. Several New England cities have 

tried early-in-the week $1 bargain nights and 

in Louisville theatres went from $2.50 to 

$2. A few theatres even tried the $1 bargain 

package using older movies. 

"In Cleveland exhibitors are taking a 

wait-and-see attitude. One attempt to slash 

admission prices was tried at the Stillwell 

on a first-run movie. The 99-cent ticket was 

back up to $2.50 almost before anyone 

knew about it. No one is willing to be 

quoted but in film circles here it was understood 

that pressure from the movie distributor 

brought the quick reversal. 

"The Continental Theatre in East Cleveland, 

fallen upon hard times, found that 

even the 'nudie' films were not bringing in 

revenue but that old pictures at a SI bargain 

rate filled 

the house. 

Gangs Fouled Up Test 

"At both the Continental and the Louisville 

theatres that tried the $1 bargain. 

something happened to sour the operation. 

The theatres became hangouts for gangs of 

kuls. The Continental, after severe vandalism, 

including ripping the plumbing off the 

wall in the restrooms. went to an adultsonly 

policy even for such G-rated pictures 

as 

Airport.' 

"Exhibitors argue that the admission price 

means little, that when people want to see 

a movie they will see it at any price. While 

that holds true lor a 'Love Story' or 'Airport' 

or Butch Cassidy and the Sundance 

it Kid.' will not hold lor the nonblockbuster. 

"So. as ticket prices go up. audiences get 

more, rather than less, selective. The greatest 

casualty is the family film . . . Ticket 

prices went up sharply a few years ago 

when every suburban theatre began showing 

first-run movies. They didn't slip back when 

an occasional second-run picture was thrown 

in. The multiple booking of first-run movies 

(one film in six theatres) means a faster 

dollar return for the movie distributor but 

a last death lor the ordinary as well as the 

bad movie. 

\ lair movie that might run several 

weeks at one or two theatres can't generate 

enough business to last that long in a halfdo/en 

locations. And the movie that dies 

the first time around is shunned for further 

bookings. 

"The public is the loser. Time as well 

as money is at a premium and more people 

might see more movies if they didn't have 

to rush out right now to see them. 

"The time is right for some theatres to 

begin—as matter of policy—showing second-run 

movies at lower prices. Film rentals 

are lower for older movies, which is part 

of the plan of operation in some circuits 

... As the economic squeeze continues, 

more people are going to be willing to give 

up whatever status and prestige exists in seeing 

a movie first in exchange for seeing it 

for less." 

Chakeres Circuit Is 

Updating Drive-Ins 

CINCINNATI—Chakeres Theatres is 

continuing its remodeling program. The 

Trail Drive-In. Ashland. Ky., is being entirely 

enlarged and modernized, including installation 

of a new concession stand, projection 

booth and equipment at a cost of 

$250,000. It is scheduled for completion by 

March 1, 1972. 

The circuit's Park Layne Drive-In, New 

Carlisle. Ohio, is being enlarged with new 

roadways and new projection equipment. 

Completion date is set for about March 31, 

1972. 

In addition, Chakeres recently installed 

1,400 new in-car heaters at the Holiday 

Drive-In. Columbus. The circuit's North 

High and East Main drive-ins, also in Columbus, 

will remain open all winter. 

CINCINNATI 

Qhakeres Theatres, Springfield, held its annual 

managers' meeting in early October 

for the annual "Dollars in December" 

drive, with Jack Frazee, Kentucky district 

manager, as "captain" for the 11th consecutive 

year. The drive awards approximately 

$5,000 to managers for special promotions 

during November and December. Following 

the meeting, a dinner was held for the 

managers and office personnel. 

Lou Ruth, Albee Theatre manager, died 

Friday (1). He began his career as an usher 

and had been with the RKO/SW organization 

for over 25 years. 

VVally Allen, Chakeres film buyer, has just 

returned from a two-week vacation in 

Scottsdale, Ariz.; Palm Springs, Calif., and 

Las Vegas, Ncv. . . . Alex Anderson, Skyborn 

Drive-In. Fairborn. is back from a 

three-week vacation in Greece and the Aegean 

Islands . . . Norma Wethington, head 

booker lor National Screen Service, returned 

from a two-week vacation . . . 

William 

Dooley. supervisor for Chakeres Theatres 

parking lots, is in vacationing Colorado. 

Nancy Andrick is the new secretary for 

Regency Films. 

The Chakeres circuit has made several 

managerial changes and Mrs. Rosalie Williams 

is the new manager of the State I hea- 

tre. Springfield, succeeding Fred Bristow, 

transferred to Park Layne Drive-In. New 

Charles Isaacs is new manager 

for the Wilmington Drive-In. succeeding 

Joseph Spicer. transferred to the Murphy 

Theatre. Wilmington. 

Congratulations to two proud lathers 

John Tabor. Chakeres district manager, 

upon the birth of Jon September 14 and 

to Wesley Willner. Chakeres controller. 

upon the birth of Leslie Lynn September 26. 

Executives in town recently included Herb 

Martinez. National General Pictures division 

manager, and Thomas E. Dunn. Universal 

Southern regional sales manager. 

Exhibitors welcomed by the film colony 

were Dick Johnson. Lexington. Ky.: Marshall 

Mahaffey, Beattyville, Ky.: Bett) 

Schule. Hamilton, and Charles Gillian. Dayton 

.. . 

Shapiro of Redstone Management. 

Boston, Mass.. also was a visitor. 

Marie Howe has reopened the Richland 

Theatre. Carlton. Ky.. for the winter season. 

TOC is booker and buyer. 

Construction of Cine Carousel 2 on Reading 

Road is progressing rapidly, with most 

of the exterior work completed. The theatre 

is scheduled to open during the Christmas 

season. 

The one-time de luxe Majestic Theatre. 

Springfield, which operated under the Chakeres 

banner, has now been converted into 

the Majestic Youth Center. It is being supervised 

by the Rev. James Adams and is 

sponsored by 30 churches. The Majestic 

Iheatre opened to a wonderful reception 

NGT Announces Personnel 

Changes at Utah Houses 

From Western Edition 

SALT LAKE CITY—Managerial changes 

in Salt Lake City and Provo, Utah, were 

announced here by Jack McGee, vice-president. 

Midwest division, for National General 

Theatres. 

Lynn Jones moves from the Rialto Theatre 

in Salt Lake City to the Southeast Theatre 

there, succeeding Pete Degn. who checks 

into the Academy Theatre in Provo. 

Upped from assistant manager at the Fox 

Theatre in Provo, Herb Gilbert assumes the 

managerial reins at the Rialto in Salt Lake- 

City. 

Nolan Hartley leaves the Academy in Provo 

lor the Fox, also in Provo, to succeed 

John Taylor, who is retiring from the company. 

McGee. who headquarters in Denver, was 

in Utah to announce the transfers. 

ME-8 


GAVIN 

CURTIS 

DAV."SoRN 

KENNETH 

leApTUd*' 

m 

JAMES H. NICHOLSON and SAMUEL Z. ARKOFF 

MWINlEfuhM LESTER 

'** Rflirtl WCHflRDSON 

WHO 

saw 

AUNTIE 

ROO? 

ulroble for 

rCOKNWELL MOilEL COfflflN) HUGH GRIFFITH Q3QNHJlT?WB 

E -B =n, JAMES SANGSTER . 

EL Z. ARKOFF and JAMES H. NICHOLSON 

• 

Additional dialogue by 

LAMBEKF 

• 

pre-teen 

Based on an 

original story by 

• 

as Willoughby 

Executive Producer 

V. JO NES • LOU.S M. H 

HARRINGTON An AMERICAN INTERNATIONAL/HEMDALE PRODUCTION 


HARVEY APPELL, Branch Manager 

46 CHURCH STREET, BOSTON, MASS. 02116 

Phone: 542-0677, 78 or 79 

a

Together 

Long Columbus Day Weekend Swells 

Boston Grosses; Sunday' High 600 

BOSTON—The Columbus Da\ 

weekend 

was a boon to Boston exhibitors and ever) 

first-run film showing here—with the single 

exception oi "The Anonymous Venetian 

grossed above average. BcM of the business 

generators was new comer "Sunday, Blood) 

Sunday," which soared to six times average 

at Cheri Three. "Together" had another big 

week at the Saxon, scoring 400 in its fourth 

inning there, and "Sacco and Vanzetti," 

profiting by Boston interest in the historiccase 

and local filming of the picture, roared 

awaj to a 2M) opening week at the Charles 

Theater. "Let's Scare Jessica to Death" did 

nearl> as well, rating 225 in a second frame 

.I Savoj One. 


Me Trinity (Emb) Aster— They Coll 

Center— Godzilla's Revenge SR Island 

210 

a* 

I 2 "5 

230 

^sm\\\\l/////2%^s 

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47 4.00 

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FOR BOOKING INFORMATION, CONTACT: 

New Kngland id Motion 

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res III. 

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(312) 782-7015 

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Pittsburg, Pa. 

412) 281-163C 

Frontier Amusement J aco Productions Southern Enterprises "ERIC" Distributing Grads Corp. 

Buffalo, Atlanta, N.Y. Ga. Dallas, Texas New Orleans, La. Seattle, Wash. 

(716)852-0076 (404)524-4218 (214)741-3646 (504)888-2017 (206)623-5177 

CORPORATION. 506 NORTH LARCHMONT BLVD., LOS ANGELES. CALIFORNIA 90004 • (213)461-4358

1 

HARTFORD 

^hcodore diLorenzo. Republican nominee 

lor mayor, in stepping up his campaign, 

geared to the thought-provoking theme of 

| et's Oct Serious About Hartford." In 

event he wins the election. Hartford will 

have its first amusement industry-tied chief 

executive in 30 years; William H. Mortensen, 

now retired managing director of Bush- 

Franklin E. Ferguson & Theatre Associates; 

Spene P. Perakos. Perakos Theatres Associates. 

Hal Hamley Recommends 

Competitor's Film Fare 

From North Central Edition 

WISCONSIN RAPIDS. WIS.—Perhaps 

it may seem unusual for a theatreman to 

recommend that the moviegoing public attend 

a film whch is showing at a competitor's 

theatre but that was done recently by 

Harold Hamley, who is owner of the Wisconsin 

Theatre and the Highway 13 drivein. 

He also is vice-president of the National 

Ass'n o: Theatre Owners of Wisconsin. 

Hamley wrote the following to the "Letters 

to the Editor" column of the Daily 

Tribune: "I recommend to all moviegoers 

that they see 'A New Leaf,' now playing 

at 

the Rapids Theatre. 

"Here is a story that is delightfully funny, 

but not a single response from movie patrons. 

Said Hamley. "It seems to me the 

'clean-up-the-movies' segment rides herd on 

the other groups who do not seemingly 

agree with them." 

NEW HAVEN 

phe independent Capitol, Milford, running 

20th-century Fox's "The Seven Minutes." 

substituted the same distributor's 

"Batman." a 1966 release, for Saturday and 

Sunday matinees, charging 75 cents for all 

seats. Cartoons were added to the afternoon 

programs. "The Seven Minutes" carries an 

R rating. 

nell Memorial, was mayor in the early '40s. that should be okay for all the family to 

Ted is son of the late industry pioneer A.J. see. So often we hear the sad comment. The independent Strand, Strand, pridefully 

carried the catch-line, "Best Movie of 

diLorenzo and nephew of M.J. "Mickey" 'There just aren't any family films any more' 

Daly, also an industry pioneer, and still —whatever that means. 

the Year." in newspaper advertising for the 

active .is president of the Hartford-based "Not so. There are quite a few and when subsequent-run booking of Warner Bros.' 

Daly Theatre Corp. 

they play, those who complain don't even "Summer of '42." "The Ballad of Cable 

patronize these worthy films! I challenge Hogue" was the companion feature. 

Jim Martin, assistant manager of Bushnell 

you to see this one and would like to have 

The independent Centre Cinema, Wallingford, 

is 

Memorial, was named to a featured role in 

you write your comments to the Tribune. 

now charging 99 cents for adults at 

a fall production of Rodgers & Hart's 

"Babes in Arms," scheduled by the Mark "Why do I recommend attendance at my 

competitor's theatre? First, 

Twain Masquers. Hartford community because it is 

theatre 

group. The stint marks 

top 

film fare. Second, 

Martin's 

because 

acting 

Tom and I are 

friendly 

debut; he has instructed on a high-school 

competitors—and what's good NEW 

for 

BRITAIN 

him is good for the whole industry and 

level in past years. 

I'm 

part of it." 

"J*he New Britain Herald, running a 78-page 

New York visitors: Harold Konover. HK Hamley reports that there were many Centennial Edition, featured a picture 

rheatres; Franklin E. "Fergie" Ferguson, favorable comments from local businessmen of the now-defunct Glackin & I.eWitt Arch 

RHODE ISLAND 

gill Tranihukis, long-time Rhode Island 

based northeastern division manager for 

Loews Theatres, has moved his office to 

Loews' Natick Theatre, Natick. Mass. 

01760. The phone number is (617) 655- 

6050. Bill was previously situated at Loews' 

State in downtown Providence. His territory 

includes the New England states and upstate 

New York. 

Street Theatre. The showcase was long ago 

converted to commercial purposes. 

The Perakos Plainville Drive-In started 

advertising the availability of free in-car 

electric heaters for the colder months. 

X-Trcriler Low in Effect 

HARTFORD—The state legislative-enacted 

measure forbidding motion picture 

theatres from showing previews or trailers 

of X-rated attractions during programs 

geared for family viewing is now in effect. 

'Tuesday Special' for $1 

BRAINTREE, MASS.—Carrols Theatres' 

Plaza I-II complex is advertising a "Tuesday 

1 P.M. Special." with admission $1 for all 

WRITE— 


TO: 

BOXOFTICE. 825 

Title 

Comment 

Van Brunt Blvd.. 

Kansas City. Mo. 64124 




Lee H. Katzin will direct "The Salzburg 

Connection" on location in Salzburg, Aus- 

Company 

-Right Now 

Stoughton Cinema to $1 

STOUGHTON, MASS.—The Cinema has 

a new $1 admission policy in effect Mondays 

through Thursdays. 

Sneaks 'Star Spangled Girl' 

NEW HAVEN — Paramount's "Star 

Spangled Girl" was sneak previewed at Redstone 

Theatres' Showcase Cinema III 

of the 

circuit's Showcase cinemas l-II-III complex. 

Airer Drops Midweek Shows 

NEW HARTFORD. CONN.—The Roger's 

Corner Drive-In has dropped Mondaythrough-Thursday 

performances. 

Books Portuguese Film 

SOMERVILLE. MASS.—The Somerville 

Theatre booked a Portuguese import, "OS-5 

Avisos de Santanas." 

Days of Week Played Weather 

Exhibitor 

, 

Theatre 

The Saint John's Hospital Foundation 

ill benefit from the West Coast premiere 

Columbia's "Nicholas and Alexandra."

hallmark releasing corp. 

Co 

MERELY THE 

TOP GROSSING 

PICTURE IN 

THE COUNTRY! 

(J 

CO 

o 

_3 

CD 

a 

o 

Q) 

s o 

c> 

MAYBE IT'S BECAUSE 

WE ALSO HAVE THEATRES 

oo 

c> 

BUT WE MUST BE DOING SOMETHING RIGHT! 

BOXOFFICE .: October 25, 1971

AND SWEEPING THE INDUSTRY 

WITH FANTASTIC GROSSES 

The only 

NEW 3-D FEATURE is: 

70 MM SUPER STEREO 

more HORROR! 

moreSCREAMS! 

more FRIGHT! 

THAN YOU'D 

EVER DARE 

TO DREAM! 

^fr ~ 

SUP£Ft 7Qmm 

IN 

EASTMAN COLOR 

ONE OF THE BEST HORROR MOVIES YOU WILL EVER SEE 

-NOW AVAILABLE in the FINEST 3-D PROCESS! 

— Already a Smash Hit in Initial Drive- In Dates 

( CHILL-O-RAMA Process) 

Contact your local Independent-International distributor 

or- INDEPENDENT- INTERNATIONAL Pictures Corp. 

853 Seventh Avenue 


phone (212) 541-7733 

NE " S BOXOFFICE ;: October 25, 1971

Independent- 

International 

1972 

PROFIT 

1- A Solid Lineup Of Smash 

Boxoffice Entertainment 

2-MODERN MOVIES-geared 

to Today's Tastes ! 

3-Quality Action Entertainment ! 

4-Super- Sell Campaigns !

A SHOCKER I 

- FOR TODAY'S MARKET 

-ABOUT TODAY'S "WILD WOMEN // 

dirty dolls 

They'll 

CONTACT YOUR LOCAL 

Independent-International 

representative NOW! 

Joy Goldberg (513) 621-1750 

KANSAS CITY - ST. LOUIS 

OMAHA - OES MOINES 

Bev Miller & Russ Borg 

(816) GR 1-1377 

PHILADELPHIA 

Manny Youngermon (215) LO 7-8153 

WASHINGTON D.C. 

Ross Wheeler (202) 783-8938 

TOO TOUGH, 

FOR 

ANY MAM 

BEAT 'em, 

TREAT 'em 

and 

EAT 'em alive! 

A 

ATLANTA 

Harry Clark (404) 524-6588 

NEW ORLEANS - MEMPHIS 

DALLAS - OKLAHOMA CITY 

Bob Boovy & Ron Pabst 

(504) 522-8788 

Chuck Te.tel (312) 427-4551 

ALBANY - BUFFALO 

Monnie Brown & Ike Erlichman 

(716) 854-6752 

IN CANADA 

Murroy Briskin 

DELUXE MOTION PICTURE 

D.stributors 

(514) 937-3539 

INTERNATIONAL SALES 

Ed Goldman 

MANSON DISTRIBUTING CORP. 

OR - CONTACT: 

INDEPENDENT-INTERNATIONAL 

Pictures Corp. 



Phone: (212) 541-7733 

NGELS' 

ILD 

INDEPENDENT-INTERNATIONAL presents an AL ADAMSON Film 

WOMEN 

starring 

ROSS HAGEN KENT TAYLOR REGINA CARROL 

and PRESTON PIERCE— VICKI VOLANTE— JILL WOELFEL— WILLIAM BONNER 

Produced and Directed by 

Executive Producers 

AL ADAMSON 

SAMUEL M SHERMAN & DANIEL Q KENNIS 

COLOR by DeLuxe 

Released by 

INDEPENDENT-INTERNATIONAL 

FicturesCorp 

PLUS: 6 SPECIAL ATTRACTIONS 

and 2 NEW 3-D PRODUCTIONS

PROFIT- DESIGNED TO SURPASS 

ALL AVERAGE HORROR PICTURES 

THIS IS THE BIG ONE! 

: 

Contact your local Independent-International distributor 

or- INDEPENDENT-INTERNATIONAL Pictures Corp. 



phone (212) 541-7733 *

. . George 

. . 

BOSTON 

^be Blake Edwards production company 

is finishing up scenes here for MGM's 

"In Case of Need" and Regis Toome] . an 

old screen favorite, arrived in town to perform 

his role in the picture. Boston newspaper 

offices were deluged with phone calls 

from persons asking where they could see 

Toomey perform. 

Steve Minasian. Esquire Theatres executive, 

reported that the circuit's Garden 

Cinema on Arlington Street, was breaking 

all house records with Warner Bros.' "Summer 

of '42," playing a 14th week. 

The Jimmy Fund and William Koster, 

administrative vice-president, were publicised 

in Boston papers in connection with 

the presentation of the Sidney Farber Medical 

Research Award for 1971 to former 

Sen. Lister of Alabama. In accepting the 

award. Senator Hill urged passage by Congress 

of Senate Bill 1828, which would set 

up an independent Cancer Research Authority 

to administer all research into the 

Irene Warren, wife of your Boxoffice 

correspondent (Ernie Warren), returned 

home after ten days at Deaconess Hospital 

for surgery and treatment. Other than being 

forced to use a cane for three or four weeks, 

she is feeling comfortable. Barbara Warren, 

formerly Avco Embassy publicity head in 

Boston, after a year of staying at home 

during the first year of high school for 

twin daughters Lisa and Lynn, is back on 

Filmrow. Barabara has joined the office 

staff 

of high-flying Judd Parker Films. 

the following weekend. "National Velvet," 

with Elizabeth Taylor in the cast, was the 

October 23-25 film in the Children's Matinee 

series and was expected to outdraw 

"Lassie Come Home." 

NEW ENGLAND 

SEATING 

CO. 


NOW OFFERS 







NEW ENGLAND SEATING CO. 


(617) 442-3830, 3831 

Jack Markle, Columbia publicity man, 

was busy lining up saturation campaigns 

for "The Last Rebel" (42 theatres) and 

the shock combo of "Brotherhood of Satan" 

and "Fragment of Death" (31 ), plus setting 

up publicity for "See No Evil" at the Redstone 

Circle Cinema. 

Ken Dimock, Nugget Theatre in Hanover, 

N. H., was in town contacting film 

exchanges. He told friends on the Row 

that he had a long talk with Doris Mollica 

recently in Lebanon and that she was asking 

about her old-time friends in the film district. 

Doris and her late husband Vin operated 

the Opera House in Lebanon many 

years. 

Fifty Years Ago: Pathe released Harold 

Lloyd's "Get Out and Get Under" and 

"Felix O'Day." a five reel feature (10- 

minute reels), starring H. B. Warner . 

Goldstein's Arcade. Springfield, was showing 

the serial "Daredevil Jack," starring 

Jack Dempsey (Could that have been the 

Colonel Goldstein, who is president of Western 

Massachusetts Theatres today?) . . . 

dread disease. He also praised Dr. Sidney 

Farber. head of the Children's Cancer Research 

Foundation at Boston's famed Jimmy 

Billy Reeves opened the Strand Theatre, 

Fund Center. 

Portland. Me . Ramsdell and 

his partner George Hackett, proprietors of 

theatres in Maiden and Medford. were 

showing Pathe photoplays regularly. 

Carl Goldman, executive director of Theatre 

Owners of New England, has been 

invited by Seymour Feig, general counsel 

of National Ass'n of Theatre Owners, to 

speak at NATO's October 25-28 convention 

at Hotel Americana, New York City. 

Goldman will appear on a program billed 

as "The Exhibitor and His Legislation." 

Subject of Goldman's talk will be the importance 

of keeping open lines of communication 

with state legislators; he also 

will touch on the methods used by TONE 

MGM's bookers Eve, Ray and Frankie 

have their hands full with so many exhibitors 

eager to book the company's Children's 

Matinee series. "Lassie Come Home" broke and as practiced bv himself for that purpose. 

records in 53 theatres the weekend it was 

shown and had at least 42 bookings for 

Among those with reservations for the 

NATO convention: Julian Rifkin, Bud 

Rifkin, Nelson Wright, Roger Lockwood, 

Al Laurie, Ed Lider, Steve Minasian. Bob 

Barsamian, Phil Scuderi, Dan Sutton, Paul 

Kessler, Eddie Comi, Connie Russell, Phil 

Scott, Chet Yamokowski, Nat Buchman and 

Goldman. Carl said he expected the list 

would grow as the convention drew near (the 

above list was made around seven days ago). 

have been pleased with his progress. Howl 

ever, he's still undergoing extensive hospital 

care and physical therapy and as the 

for this care has begun to become form! 

dable, his Filmrow friends have been sending 

very generous contributions to help 

Dick to Paul Peterson at NEB Film Distributors. 

470 Statler Bldg.. or to Jack 

Keegan at Avco-Embassy Pictures. 

. 

Joe Lourie, Theatre Merchandising executive, 

and his wife Rose flew to Copenhagen, 

Denmark, to start a ten-day vacation 

Ernie Comi, office manager at Capitol 

Theatre Supply, and his wife Inez started 

their vacation by driving to his hometown 

of Montpelier. Vt.. to visit relatives and 

old friends and to enjoy the autumn foliage, 

which is at its best throughout Vermont 

Harold Levin. American International Pid 

tures sales manager, and his wife Minnie 

also drove through Vermont to enjoy the 

foliage, then went on to Montreal during 

their week's vacation. 

Jane Cluck, personable 19-year-old bookkeeper 

for Ruff Film Associates, came to 

work Monday (4) bubbling over with 

excitement about a weekend trip up to New 

Hampshire's Pinkham Notch and a climb of 

Mt. Washington. Accompanied by boy 

friend Dave Zinkian and his pal George 

Ross, Jane started at the bottom at Tuckerman's 

Ravine. After nearly four hours, 

when the party was three-fourths of the 

way up Mt. Washington. Jane had lo quit 

the climb because of a blistered loot but 

the boys continued to the top. She said 

she had much company while waiting for 

the boys to return, as many other groups 

were making the climb. 

Harold Horton, proprietor of the Gilbert] 

Stuart Theatre, Riverside. R. I., was in thej 

Park Square Building booking pictures. Har-j 

old said he had completed renovation at 

the theatre, including reseating and cutting 

down to 368 seats instead of the original 

440. He noted, too, that he'd had many 

favorable comments from patrons about the 

more comfortable legroom. Harold has 

been with the Gilbert Stuart since 1953, 

when he was employed as the operator. In] 

1960, he took over the lease and says hel 

has enjoyed being in charge. He also is 

owner of Horton Advertising Co.. dispensing 

advertising novelties throughout New 

England and catering to all types of customers— 

including theatres—for giveaways, 

etc. 

Wilnur Newman, formerly manager of 

the Bradley Theatre in Putnam. Conn., 

has spearheaded the current Jimmy Fund 

drive in Putnam to a whopping SI. 186 

collection. "Billy" did it in a unique way: 

he and George Harper, fire department 

chief, set a date on which to send all the 

lire trucks through the business streets and 

United Artists* "Fiddler on the Roof," 

due for a dual premiere at Ben Sack's 

Cheri cinemas 1 and 2 November 10, will 

have as opening night sponsors the national 

women's committee of Brandeis University 

and the Boston chapter of Hadassah. 

Both performances are expected to be sellouts. 

Kenny Loew, concessions manager for 

bv homes all over town. With the help of 

eager youngsters, who served as members 

of the truck crew, "Billy" and George made 

M. Loew's Theatres, spent a few days 

E. 

it Putnam's top event of the week and got 

in 

ami 

Beth Israel 

treatment. 

Hospital 

He's 

for 

now 

minor surgery 

recuperating 

a lot of publicity in the local 

. 

papers for 

at 

the Jimmy Fund. It should be added that 

home preparatory to resuming work at 164 

Friends of Dick Waite 

(Continued on page NE-12) 

Tremont St. . . . 

NE-10 BOXOFFICE :: October 25, 1971

?m 

| 

COLOR 

Â SUPER SHOCKER/" 

ENTERTAINMENT TODA\ 


CALL THE MAN WIT 

enter- • 

Dyanne Thome- Lory Hansen Leslie Simms 

Alex Nicol • Marilyn J. Tenser Tony Crechales and Ernest A. Charles W. 

A Jiide A-ociates Produi lion Relea.-ed 1>V Crown International Pi. tun- 

292 SO. LA CIENEGA BLVD. [R[^ 


• 

tfi ^S7.ft7nn 

I 

by Mu

PHYLLIS 

CAROLYN 

BOSTON 

(Continued from page NE-10) 

lire chiefs throughout New England are 

and have been loyal supporters of the Jimmy 

Fund. 

Elliot Ectman has been appointed managing 

director of the new Cinema complex 

remodeling from the former Seville Theatre 

in East Boston. TIME Theatres Corp.. 

Cleveland. Ohio, recently took over the 

property and remodeled the old Seville into 

Cinema 1. main floor, now seating 800 

patrons: Cinema II and Cinema III. dividing 

the former balcony, each with 300 

modem chairs. Opening attractions were 

"Love Story." "Summer of '42" and "Airport." 

Marjorie (Minty) Miles, popular booking 

manager at Ellis Gordon's Films in the 

Statler-Hilton Building, has joined the group 

of Filmrow girls who have announced their 

engagements recently. Minty's young man 

is Gilbert A. Norton, well-known in the 

Boston film district as he was associated 

with Universal, Buena Vista and with Continental, 

where he was secretary to Abe 

Weiner. Gil recently joined American International's 

shipping department, working 

with Joe Barilla. Gil's father Gilbert F. 

is in Paramount's booking department. 

William Spensley, National General's 

newly appointed exchange manager, arrived 

and was warmly greeted by his staff. Spensley 

comes here from Atlanta, where he had 

been associated with Cinerama Releasing 

Corp. Prior to that he had been with National 

General in Detroit and with Warner 

state during the national award luncheon at 

Miami Beach, where the 64th annual convention 

of the National Ass'n of Real Estate 

Boards will be held. Good luck, Les! All 

Filmrow's proud of you! 

Boston TV viewers had an exciting, absorbing 

TV hour Monday morning (11) 

when Sonya Hamlin's show on WBZ-TV 

presented as guests Otto Preminger, internationally 

known film producer; Barbara 

Scott, counsel for the Motion Picture Ass'n 

of America; F. Lee Bailey, nationally prominent 

lawyer, and Boston's own showmar 

Ben Sack. Opening minutes were alloted fc 

Preminger and his comments on curreif 

movies and the rating system. One of hi; 

early films. "The Moon Is Blue," which hat 

code problems, was discussed and severa 

scenes— the ones which caused all the controversy 

when the film was released—wen 

shown. Sack was quite emphatic in sayinf 

that there are plenty of good pictures arounc 

but that when his theatres show them, thej 

don't do any business. He cited specific] 

films and results and commented that th< 

Bros, in Washington. D.C.. and Cleveland. public is the final judge of what it wants 

motion pictures. Bailey outlined his thought! 

W. Lester Hughes, Paramount sales representative 

for many years and well-known 

on current films. Miss Scott reviewed wha 

the MPAA has been doing in regard to rat 

along Filmrow but now living in Yarmouth. ing pictures and Bailey followed up with hi: 

Me., has been honored as Maine's "Realtor 

thoughts on the legal aspects of what is and 

of the Year." As such, he will represent the what is not obscene. 

Joan Lat'hanee, former National Genera 

billing clerk, came to town to visit offia 

friends and give out the news that her firs 

child Paul jr. was born September 28. H»| 

has already been nicknamed "PeaJay" t( 

avoid mistaken identity with his father as hit 

grows older. 

"Diamonds Are Forever" is the seventh 

James Bond thriller to be released by Unitee 


Artists. 

VINCENT PRICE 

the 

ultimate 

dimension of 

TERROR ! 

TECHNICOLOR" 

|GPl'---"'"""H 

• • 

CHARLES BR0NS0N KIRK JONES 

directed by ANDRE de TOTH 

• 

screenplay by CRANE WILBUR 

a WARNER BROS, production a SHERPIX/STEREOVISION INTERNATIONAL 




FROM THE PRODUCERS OF "COUNTRY GIRL" 

IN 1970-71 COMES THE MOST EXPLICIT 

FILM OF 71-72— 

CARL R. 

CARTER P'«e"« 

^ 

A BAND ON A 

ONE NIGHT STAND 

\& 

IF "COUNTRY GIRL" WAS A WINNER 

for you, . . bust Gorabo 

WILL DOUBLE YOUR MONEY! 

FROM 

ELLIS GORDON FILMS 

Statler Office Bldg. 

Suite 504 

Boston, Mass. 

(617) 426-5900 

Hollywood Cinema Associates 

705 North Cole Avenue Los Angeles, California 90038

ROUNDABOUT NEW ENGLAND 

phe Widems had dinner the other night 

with M>me longtime friends, a New 

England psychiatrist 

and his wife. and. inr*evitably. 

conversation 

got ^Jf around to morals 

^^ ( and manners, motion 

picture-wise. 1971. 

The psychiatrist, 

lor one thing, told of 

Allen M. Widem 

By 

going into a plush, 

opulent suburban 

showcase and plunking 

down a $10 bill 

for a pair of tickets. 

"It wasn't until alter we were home and 

I was emptying my pockets on to a bureau 

that I remembered that 1 had been shortchanged 

back at the theatre earlier in the 

evening." he recalled. "1 knew that the 

money involved couldn't have been more 

than a dollar or two but what bugged me. if 

that's the 'in' phrase these days, was the fact 

dering what had ever happened to the socalled 

old-fashioned principles of honesty 

and integrity. I couldn't very well call the 

theatre— I've known the owner for a long, 

long time—and say. 'Hey. look here, your 

cashier short-changed us last night.' That's 

bad form." 

And the psychiatrist's wile suggested that 

if they had been subjected to short-changing, 

perhaps it was time for the theatre owner 

to start looking into the obvious factor 

of the cashier and the doorman being in 

ALLEN M. WIDEM 

cahoots about selling 'admission' in those 

grey minutes after the boxoffice has been 

officially closed for the night. 

We couldn't offer any suggestions, any 

remedy, but Mrs. Widem and I came away 

from the dinner with a bit of disgruntlement 

over an exhibitor who'd let a cashier "go" 

her own route, short-changing even as little 

as one or two people per evening. 

"Perhaps the girl was rushed and didn't 

give enough thought to making the right 

change." Mrs. Widem offered. 

"No," I countered, "I know the theatre 

and I know the management and I don't 

think that the owner would employ somebody 

with a track record of getting' rattled, 

even at the peak evening admission hour." 

Isn't it high time—forget for a moment 

the atorementioned incident—for the more 

conscientious showmen to gather their staffs 

for once-per-week pep talks or "sessions," if 

you will, and expound on the merits of customer 

courtesy? 

that the girl in the cashier's cage didn't flex Isn't it high time for staff personnel to 

a muscle as she shoved out the cash change look to their assigned niches as more than 

from the $10 bill." 

merely time-consuming, dull, deadening occupations 

and think, rather, in terms of 

"The next morning." he continued, "I was 

sitting in my office and before the first serving in a particular capacity in a particular 

"glamor" patient showed up. I found myself won- 

industry? 

For far too long, like it or not, Mr. Concerned 

Exhibitor, the staffs of theatres, 

particularly the larger circuit operations, 

haven't been given the incentive, the very 

vitality, of working within the sphere-andscope 

of motion picture theatres. 

This industry has been pridefully 

pointing 

to an amazing escalation of new-theatre 

construction, in the process overlooking the 

basics of handling incoming and outgoing 

customers, the very denizens of the individual 

city or two picking up the tab, and. 

in effect, making possible the influx of newconstruction 

money. 

Wherever one goes in the U.S. cities, suburbs 

and hinterlands, one encounters socalled 

fast-food service outlets. Many are 

the epitome of cleanliness and courtesy 

yet pridefully calling attention to minimal 

charges for the hamburger, the French fries, 

et 

al. 

Time and again, 

we've picked up a softdrink 

cup in a fast-food service facility and 

spotted such words as "Thanks for Your 

Patronage." 

And. increasingly of late, we find little 

or no attention to customer-appreciation 

within the confines of motion picture operations—over 

and above the "Thank You" 

mumbled by a doorman. 

It doesn't take much to have a staffer 

say. "Thank you." and it doesn't take much 

for somebody in your theatre to smile once 

in a while. But, there's a constant, pressing 

need for staffers to be reminded. They can't 

function in a cauldron of apathy on the part 

of owner-managership. 

Wears Honors With Humility 

The psychiatrist—and he's a chap who 

carries a proliferation of academic and professional 

honors with true humility—wondered 

whatever happened to the film industry's 

self-professed appeal to the mass market. 

"I look in a local newspaper." he lamented, 

"and it's tough, really tough, to find a 

movie of interest to the preteenager, for example. 

Let alone the even younger 'audience.' 

" 

"Doesn't the industry realize," he went 

on, "that it's committing mass suicide by 

continuing to cater to 'specialized' interests 

— i.e., via the R- and X- rated motion pictures? 

"Shouldn't there be a better balance, a 

blending, if you will, of the product pattern? 

I'm not touting Disney—although I 

hold some stock in the company—but I 

happen to feel that if more people who 

make the decisions as far as moviemaking is 

concerned looked to the Disney modus 

operandi, why. there'd be a greater, a broader 

base of audience appeal." 

At this point the psychiatrist and this 

Boxoffice paragrapher lit up post-dinner 

cigars and watched the smoke curl languidly 

towards the ceiling. 

Must Make Turn-Around 

"I'm not for calling the shots in the movie 

industry." the psychiatrist continued, "but 

the industry has to make a dramatic turnaround 

from the constant stress on sexual 

dalliance. The adults, sure, like to see these 

things. At least, according to what I read 

and hear. 

"But there's a huge, an enormous market 

waiting with money for other entertainment 

and it's simply not getting it in motion picture 

fare. 

"What did they call the movie theatres a 

generation ago—dream palaces? Boy meets 

girl, boy loses girl, boy gets girl. That same 

motif is applicable, basically, to the R and 

the X movies but nowadays the basics are 



Is an X Rated 

Movie About SEX ! ! 

1. MANY THEATRE CIRCUITS WILL NOT PLAY AN "X" RATED MOVIE! 

2. MANY NEWSPAPERS WILL NOT ADVERTISE AN "X" RATED MOVIE! 

3. MANY THEATRE MANAGERS WOULD RATHER QUIT THAN PLAY AN "X" RATED 

MOVIE! 

4. MANY CITIZEN OR CHURCH GROUPS WOULD LIKE TO DO AWAY WITH "X" 

RATED MOVIES! 

BUT %§ggjj*g 

Is a Different Kind 

of X Rated Movie ! ! 

1. SINCE WHEN COULD YOU INVITE CLERGY OR THE POLICE TO A "SEX" MOVIE? 

2. SINCE WHEN COULD YOU HAVE 10 A.M. FREE PREVUES FOR HOUSEWIVES OF 

A "SEX" MOVIE? 

3. SINCE WHEN WOULD YOU TAKE YOUR WIFE OR TEENAGE CHILDREN TO A 

"SEX" MOVIE? 

You Saw the Grosses in B0X0FFICE (Oct. 6) 

1. BUT, DON'T PLAY "TOGETHER" BECAUSE IT'S DOING BUSINESS. 

2. DON'T TALK TO A CIRCUIT BUYER. 

3. DON'T EVEN TALK TO US. 

Talk to the People at the Theatre ! 

1. CALL LYNN SMEAL—Countrywide Theatres, Rochester, N. Y. (716) 458-1868 

2. CALL ED SCHWEITZER—ABC Paramount, Scranton, Pa. (717) 342-8131 

3. CALL LYNN BARRETT—Sack Theatres, Boston, Mass. (617) 542-4600 

4. CALL IOE JARVIS—Esquire Theatres, Providence, R. I. (401) 434-4655 

Then, Talk to Us . . 

JpgetKef 

Distributed by American International Pictures 

(Call Your Branch) 

and Hallmark Releasing Corp. 

308 Boylston St., Boston, Mass. (617) 267-8610

ROUNDABOUT NEW ENGLAND 

By ALLEN M. WIDEM- 


so drastically obliterated, in favor of bedroom 

play, that the very essentials that made 

up dream palace" entertainment are very 

much passe. 

"Look at the ancients. And 1 don't care if 

the viewer is a reader of the Old Testament 

or the New testament. Thej incorporated a 

lot of sex in their writings but they did it 

within the workings of life in another era. 

"In effect, no sensationalism for sensationalism's 

sake. Perhaps the people, the 

creative people, in 

the movie industry should 

take to reading the ancients. No. not for 

pure sexual appreciation but. rather, for a 

greater understanding of what people sought 

in the long ago. It's no different than what 

sought for today. 

is 

"A balance." the psychiatrist went on, 

"is the finest kind of creative writing. Take 

a gander at John P. Marquand. Some of his 

books 'made it' to the screen. And I happen 

to feel that they appealed to a great many 

people but they were essentially the harshness 

as well as the sentimentality of life, 

simple, complicated, but life. 

"1 don't profess to be a writer. I'm in the 

medical profession. I want to help people. I 

want to cure people. Patients come to me 

with their troubles and I seek for resolvemen 

t. 

Comrtbuitd by iht PubUAtr 

"Now. taking this into the realm of motion 

pictures, we simply reduce it to workadaj 

world speech-and-action. The mass 

market—that's the ticket for movies, yesterday, 

today and tomorrow." 

The psychiatrist said he was enchanted 

with biographies of the film industry's pioneers—Louis 

B. Mayer. Harry Cohn. David 

O. Selznick. et al. et al. 

"They weren't the breed of man seeking 

to 'fool' the public with hackneyed views of 

life. They came from humble circumstances 

and. to their death, they remembered their 

modest beginnings. Perhaps the very balance 

of philosophical outlook influenced 

their moviemaking decisions, and perhaps 

this very balance spelled their success quite 

early. 

"Moviemaking is a complex, a gifted, 

calling. A lot of people start out with ambitious 

plans, pour hundreds or thousands of 

dollars, even millions, into a project they 

believe in. Yet, somewhere between start of 

filming and post-production, some form of 

disenchantment sets in. And this disenchantment, 

born of inability to make hard-andfast 

rules— i.e.. adherence to basics of the 

life-and-death cycle of we mere mortals, is 

reflected in the finished product that's relegated 

to the ho-hum category by even the 

most dedicated media critics." 

The Old Testament, the psychiatrist noted. 

YOURSELF! 

This won't ward off heart disease. 

But a gift to the Heart 

Fund will help protect your 

heart and the hearts you love. 

GIVE... 

so more will live 

HEART 

FUND 

contains the phrase. "All the rivers run into 

the sea and yet the sea is 

not full." 

"Doesn't this one saying suggest the need 

for more soul-searching on the part of the 

creative movie people?" he asked. "Or have 

too many of them simply forgotten that out 

of humility comes creativity of the highest 

form?" 

Twin Carousel Cinema 

To Open This Month 

From Mideastern Edition 

CANTON. OHIO—Cinecom Corp.'s twin 

Carousel Cinema is slated to open this 

month in the Atlantic Boulevard NE shopping 

area along Route 62. The cinemas are 

prototype showhouses resulting from cooperation 

between owner, builder and designer. 

The Carousel twin has been designed with 

"living room comfort" and will have a total 

seating capacity of 404. Seats are upholstered 

and provide ample leg room between 

rows to add to patron comfort. 

Film images will be projected on "picture 

window" reflective radiant screens. Innovative 

equipment will furnish hi-fidelity. symphonic 

hall sound by strategically placed 

speakers and acoustically treated walls. 

Present plans call for daily operation, with 

night showings Monday through Friday. 

Matinees will be presented on Saturday. 

Sunday and holidays. Additionally, special 

children's matinees and family programs aie 

planned. 

Wometco's Shareholders 

Report Wins 3rd Award 

From Southeastern Edition 

MIAMI—Wometco Enterprises has been 

selected to receive a top national award for 

its 1970 annual report in the annual report 

survey sponsored by Financial World Magazine. 

Wometco's shareholder report was judged 

third best of all reports in the broadcasting 

industry classification. First and second 

place awards went to Cox Broadcasting and 

Outlet Co., respectively. 

Wometco's report placed ahead of those 

submitted by companies which included the 

major national television networks. 

Presentation of the award will take placein 

New York City this month before an audience 

of more than 1.000 business, industrial 

and financial leaders from throughout 

the U.S. and Canada. 

Dr. William R. Dill, dean of the Graduate 

School of Business, New York University, 

is chairman of the awards jury which made 

the selections. Other members are: Dr. Robert 

O. Carlson, president. Public Relations 

Society of America; John J. Concannon, 

president. New York Financial Writers' 

Ass'n; Charles C. Hornbostel. president, Financial 

Executives Institute, and George 

Lois, president, Art Directors Club of New 

York. In addition. 44 security analysts from 

the nation's leading investment brokerage 

linns and other financial institutions served 

on the panel. 

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ENTURY PROJECTOR CORPORATION 

165 West 46th Street. New York, New York 10036 

Massachusetts Theatre Equipment Co. 

Phones: LI. 2-9814— LI. 2-0356 

20 Piedmont St. Boston, Mass. 02116 

BOXOFFICE :: October 25. 1971 NE-17

Rl Youth Agency Contributes Toward 

Easing Tension Plaguing Theatres 

By ALLEN M. WIDEM 

HARTFORD—Amid the turbulence, the 

tension, the turmoil of violence-in-thest 

reels, the mugging and the very element 

of fear that have permeated the very basics 

of downtown, central-core entertainmentand-eating 

in just about every major municipality 

across America in a troubled 1971, 

there are glimmers of hope for the body 

Americana and exhibition can take courage 

of sorts. 

To hand comes information of a unique. 

unprecedented gesture in Rhode Island, the 

smallest state in the 50. It's tied to youth 

and it reflects a thinking pattern of the 

highest order, geared and generated for better 

days in the immediate future. And 

if the hurly-burly, hectic pace affecting 

other. 

And if youth, very much part-and-parcel 

of the on-going violence affecting downtown 

business, can be given the pursuitof-accomplishment 

within the sphere-andscope 

of such a state-funded development 

in Rhode Island, why not, pray, can't similar 

projects be backed, even with activated 

exhibition help, in more of the states across 

America? 

DiSano comments that many times older 

pci sons only seek to talk with someone 

and they're willing to pay for a youthful 

companion. Social welfare, one might say? 

FIRST 

WITH THE 

MOST 

OF THE 

BEST 

Not necessarily so. Engaging directionless 

youth m useful patterns of living is to the 

community a blessing and not to be shunted 

aside as meaningless dribble from wellintentioned 

"do-gooders." 

The Rhode Island idea contains two kinds 

of practical benefits: the youngsters earn 

money. The homeowners gain more time 

to pursue their leisure activity. 

Anyone in Rhode Island who wants to 

have an odd job attended to can call a special 

number and "Call-a-Teen" sends teenagers 

to the house. 

These teens work at babysitting, grasscutting, 

painting, helping senior citizens. 

One youngster, DiSano noted, had the job 

of burying a dog. 

One teen earned $64 in a week, sprinkling 

the lawn of a wealthy homeowner. 

The woman-of-the-house told him to bring 

a blanket and a transistor radio with him. 

Advertising is aimed at the Rhode Island 

homeowners who need jobs done and would 

rather have someone do them. 

Significantly, the advertising is attracting 

an increasing number of young people 

to the program. And. as this Boxoffice 

edition went to press, a ceiling was announced 

on how many could participate. 

Understandably, for this program to remain 

viable and for it to come up with 

jobs for teens on a fairly constant basis, 

some applications had to be rejected. 

There has been a constant flow of young 

The 

NATIONAL 

with the 

Film Weekly 

LOCAL 

Impact 

IN EACH AND EVERY ISSUE! 

people through the program. Some drop out. 

Others join. 

At the program's start in Julv 1970 the 

age bracket ran from 14 to 16. 

With the current "tight" job market in 

Rhode Island, however, the project was 

opened to anyone up to age 19. 

In the first year of "Call-a-Teen," some 

1,000 jobs were filled. 

Marketing research in itself is fascinating. 

To define the why-and-what for of consumer 

purchasing decision can be applied 

as strongly to motion picture "buying" as 

it can to determining a brand name shaving 

cream in a corner drug store. 

We found ourself interested indeed in a 

recently published report by David Burman. 

assistant professor of business administration 

at Central Connecticut State College, 

New Britain, and consultant to the West 

Hartford Chamber of Commerce, on Connecticut 

consumer-purchasing patterns. 

'Consumers' Also 'Patrons' 

And if you, Mr. Exhibitor, happen to 

the very economy can be checked, exhibition 

will come into a better era, with escalation 

1. Quality rather than price impressed a 

whopping 70 per cent of the shoppers. 

2. Store loyalty gave way to better-grade 

quality and price. 

3. About 90 per cent of the shoppers 

traveled 20 miles or less. 

4. Consumers did not favor opening of 

stores before 10 a.m. or closing after 9 p.m. 

5. Crime has had a negative impact on 

shopping habits — especially in downtown 

areas. 

Average Women Shop 2-3 Hours 

Moreover, some 92 per cent of the women 

said they spend two to three hours shopping 

at a time. Men. however, spend 30 minutes 

or less. 

Professor Burman learned, too, that 86 

per cent of the 3.000 shoppers interviewed 

were female. 

The bulk of interviewees expressed a 

preference for increased availability of Sunday 

shopping hours. This, it was noted, is 

especially applicable to inner-city areas and 

with male shoppers. 

Most store owners interviewed were not 

too sure they would like Sunday hours. 

The survey found that most Connecticut 

retailers live up to their images—whether 

they operate speciality, discount or department 

stores. 

Most common complaint of the consum- 



Jack Bloom in 

Sales has just 

exceeded his 

own quota. 

Mamie 

Alexander has 

been running 

zero-defects'for 

six months now. 

a 

S 

Marty Brown in 

Forwarding 

hasn't missed a 

day in five years. 

Ginny Johnson 

has been with 

the firm for 16 

years, come 

February. 

One good turn 

deserves 

another... 

Carl Higgins just 

submitted a 

whopper of a 

suggestion. 

Reward good work and good work habits with an employee 

incentive program based on United States Savings Bonds. 

Growing in value (they now earn 4.25% when held to maturity), 

U.S. Savings Bonds serve as a constant incentive for 

improved job performance. 

Your employees will also appreciate the chance to buy 

Bonds regularly — either by themselves or in combination 

with the 5% Freedom Shares — through the Payroll Savings 

" I T C C D J Plan. Information on how to install 

U.S.bavmgs bonds, 

and operate the Plan is available 

neW Freedom Shares from: U.S. Savings Bonds Division, 

Department of the Treasury, Washington, D.C., 20226. Or. if 

your company already offers Payroll Savings, why not plan a 

re-canvass of employees soon? 

© 

In your plant . . . promote the Payroll Savings Plan for U. S. Savings Bonds. 

cd at a public ttrthe in cooperation with 

IOXOFFICE :: October 25, 1971 NE-19

1 

Youth Agency Aiding 

Easing of Tension 


ers interviewed seemed to be a "lack of 

merchandise" in retail stores. 

Many women shoppers like to buy at 

midday. Men apparently prefer early morning 

and evenings. 

Most women said they like to shop in 

suburban shopping centers and the men 

voiced favor for downtown stores close to 

their workaday jobs. 

The majority of the consumers, however, 

agreed that there are "better buys" in suburban 

areas than in downtown areas. 

* * * 

Four ol New England's major cities — 

Hartford. New Haven, Providence and 

Springfield—are getting new civic centers. 

These multimillion-dollar developments 

can be expected to infuse a lot of "afterdark" 

entertainment-seeking on the part of 

the denizens of the quartet of municipalities 

and from our vantage point, the situation 

can do nothing but bolster the sagging 

morale of central-core exhibition. 

The price range of many attractions, to be 

sure, will be well above the "going" tab for 

motion picture attendance, at the same time 

stepping up the availability of "live" performances. 

There will, indeed, be more 

people on the streets! 

The four centers are to be welcomed to 

the amusement atmosphere and it behooves 

exhibition, to a man. to participate in the inev 

itable civic bursts-of-pride. manifested in 

special newspaper promotion and the like, at 

center opening times. 

Exhibition should not look to these facilities 

as competitive elements. Rather, exhibition, 

especially the downtown owners, 

should take hope. If four major cities can 

hack centers to the tune of millions of dollars, 

as a means of bolstering downtown 

trade, inevitably some of these patrons will 

hie themselves to the motion picture theatres 

nearby. 

SBC Enfield Cines Aim 

At December Premiere 

NEW ENFIELD, CONN. — SBC Management 

Corp. is shooting for a December 

opening for its Cine Enfield I and Cine 

Enfield II, which are going up in the suburban 

Enfield Mall. The two units are to have 

an overall seating capacity of 800 patrons. 

hiking part in recent ground-breaking 

ceremonies for the project were Lucille 

Marques, manager of ihc Mall Merchants 

Vss'n; Bernard Pellegrino and Anthony 

Parillo, co-owners of the mall; Richard J. 

Wilson. SBC director of merchandising: 

Mayor Frank Mancuso and Rene Burdet, 

president of R B. Building and Designing 

Co., in 

charge of theatre construction. 

MOUNT HOLLY, N.J.—A new 

lower 

price policy has been announced by the 

Mount Holly Theatre. Under the new 

schedule, adults will be admitted for $1.50 

Mondays through Thursdays. 

Boston NGP Staffers Are 

Busy on Boasberg Drive 

BOSTON — National General Pictures' 

exchange staffers are enthusiastically competing 

for the prizes offered by the company 

in its Charles Boasberg Playdate Drive, 

which tarted Wednesday (20). Bob Rancatore 

and Steve Barbett are lining up multiple 

bookings for "Who Is Harry Kellerman?", 

"something big" and "Pocket 

Money,*' plus an anticipated record-breaking 

saturation booking for NGP's Christmas 

release, "Scrooge." 

Awards totaling $25,000 in prizes are to 

be given to the winning exchanges, with all 

employees in winning branches participating 

in division of the money. The top 

prize is three weeks' salary; second, two 

weeks' salary; third, one weeks' salary, along 

with special awards for spectacular achievements 

during the contest. 

Admission Prices Cut 

At Budco Showhouses 

Fro-n Eastern Edition 

LANDSDALE, PA.—Budco Theatres, one 

of the largest circuits in the Delaware Valley, 

has announced reductions of admission 

rates in area movie houses. Budco thus 

ping center theatres conveniently located 

throughout this area of the state." 

The admission Monday through Thursday 

evenings has been cut to $1.50 and 

Friday through Sunday evenings to $2. Sunday 

matinees will be $1.50 for adults and 

75 cents for children. 

Moviegoers Are Evacuated 

As Smoke Fills Theatre 

From Mideastem Edition 

COSHOCTON, OHIO—An overheated 

bearing in the motor for the ventilating system 

recently filled the Pastime Theatre, located 

on Main Street, with smoke, resulting 

in a call to the fire department. As a precautionary 

measure, patrons were asked to 

leave the building. 

The moviegoers returned to their seats 

after firefighters had the situation under 

control and watched the conclusion of the 

feature attraction. Damage was confined 

to the motor. 

Burlington, Vt., Strong 

Is Destroyed by Fire 

BURLINGTON, VT.—The Strong Thetre, 

long a landmark in the local entertainment 

field, was destroyed by fire Friday (8). 

Presently under lease by Ray Cody, the 

Strong formerly was operated by the Martin 

family for many years and was the town's 

center for both stage and screen 

shows. 

Showman Sack Salulesj 

WB's 1,500th Film 

BOSTON — Ben Sack. Boston's premier 

showman, saluted Warner Bros." 1.500th 

motion picture with festivities Wednesday 

night (13) at the Savoy Theatre. A cake 

bearing 1,500 candles was cut in the the-f 

atre's lobby and shared with patrons who 

came to see the New England premiere of 

"Skin Game," the picture numbered 1.500 

by Warner Bros. 

In conjunction with the premiere. Mayor! 

White proclaimed Wednesday as Warner 

Bros. Day in Boston and Theatre Owners of 

j 

New England issued a special proclamation! 

recognizing the WB achievement. 

"Skin Game." despite its title, is definitely 

not a skin flick. It is a comedy-wester 

about a pair of quick-witted con-men who 

swindle the greedy slaveholders of Missouri 

and Kansas for a big sum. The film stars 

James Garner and Lou Gossett. 

Return to 'Creativeness' 

Is Urged by SA Express 

From Southwestern Edition 

SAN ANTONIO—The following editorial 

"A Good Movie Is Still That" appeared in 

the San Antonio Express: 

joins the current national trend aimed at attracting 

more moviegoers. 

a movie theatre each week. Last year the 

"In 1946, 80 million Americans attended 

figure was 18 million and television can'tj 

"We want everyone to be able to afford 

take credit for all that gap. That's the judgment 

of Jack Valenti, president of the 

to see the big fall season's motion pictures 

we 

Motion 

Picture Producers Ass'n and the fellow 

have scheduled," said Claude J. Schlanger, 

president of Budco. "Consequently, we 

who once said he's never seen a bad movie. I 

are lowering admissions in all of our shop- 

"Times—and movies—have changed. 

"A lot of people see their movies on television, 

to be sure. A lot of them find other 

things to do in an era that offers more 

j 

options. 

"But we agree with Valenti that a good 

many 'creative people have forgotten the 

| 

rules of art' of moviemaking. He said they 

don't use the basic things that make a film: i 

conflict, human drama, suspense, entertainment. 

He said there is 'too much self-indulgence' 

by the moviemakers and there isj 

'too little escapism and exultation' in the] 

movies themselves. The result, he said, isj 

that only three of ten movies make money. ] 

"Thus it is that when a good movie i 

comes along, the word spreads and it stays] 

so long that one wonders whether it will] 

ever leave." 

Jerry Lewis Cinema Makes 

Debut in Coventry, R. I. 

COVENTRY. R.I. — A 350 -scat Jerry 

Lewis cinema was opened here in the Sandy 

Bottom Shopping Center by Delcon Enterprises, 

the franchise owner-operator. The 

free-standing structure is on Sandy Bottom 

Road. 

The theatre is another unit in the nationwide 

Network Cinema Corp., headed by 

Gerald Entman. Area director is Mini Theatres 

of Rhode Island, Inc. 

Elmore Leonard wrote the original screenplay 

for Universal's "Sinola." 


GAVIN 

>£AP?H g- 

I 

JAMES H. NICHOLSON and SAMUEL Z. ARKOFF 

£~ 

present 

SHELLEY WINTERS- MARK U5TEK 

-a WILm RIOHRDSON 

WHO 

StEW 

AUNTIE 

|GP|..^.^..:: 

| 

lm contains material not generolly suitable for pre- teenagers 

tCORNWLU- MOflEL OOThflKD 

ROO? 

HUGHOM PUONH. J HTMES 

osThePigman 

as Willoughby 

Based on an 

play by Additional dialogue by original story by Music by Executive Producer 

• 

!RT BLEES and JAMES SANGSTER LAMBERT DAVID OSBORN KENNETH V. JONES LOUIS M. HEYWARD 

ed by 

Directed by 

JEL Z. ARKOFF and JAMES H. NICHOLSON CURTIS HARRINGTON An AMERICAN international/hemdale production 


BRIAN BINGHAM 

Astral 

Building 

224 Davenport Rd. 

TORONTO

j 

| 

] 

Claude Jutra's '/Won 

Oncle Antoine 

Wins Eight Etrogs at Awards Event 

By J. W. AGNEW 

TORONTO — "Mon Oncle Antoine," a 

French-Canadian feature film produced by 

Uncle Antoine") also claimed awards for 

Best Screenplay, Best Cinematography, Best 

Sound Recording and Best Original Music. 

As well. Jean Duceppe, who played the title 

role, was named Best Actor and Olivette 

Thibault took the award for Best Supporting 

Actress. 

Ann Knox received an Etrog statuette as 

Best Actress for her role in "The Only 

Thing You Know." produced by Toronto 

filmmaker Clarke Mackey. Mackey also 

won a special Jury Award for achievement 

in a first feature film. Like "Mon Oncle 

Antoine," Mackey's effort has had limited 

public exposure as yet. 

Named Best Supporting Actor was David 

Freedman, for his performance in "Fortune 

and Men's Eyes," while a Montreal-produced 

film, "Tiki-Tiki," received an Etrog for 

Best Art Direction. 

"Mon Oncle Antoine" was made for the 

nominal cost of $250,000, split between the 

National Film Board and Gendon Films, 

Ltd. It was shown once during the Stratford 

Film Festival last month and also was given 

a recent screening at the St. Lawrence 

Centre here as an entry for the Canadian 

Film Awards. Jutra was outwardly bitter 

about the film's lack of a national distribu- 

J. M. RICE and CO. LTD. 

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tor. although he continues to be happy 

working in Quebec. 

still far from being completed and no other 

arrangements for a Montreal opening have 

been made. 

"You should be very proud of your in- 

Jutra's film had been scheduled as the 

the National Film Board, won eight Etrogs opening attraction in a new Montreal theatre, 

which was to open the same evening as 

Friday evening (1) at the star-studded 23rd 

annual Canadian Film Awards festival held the awards presentation, but the theatre is 

at the Royal York Hotel here. Approximately 

1.000 attended the $15-per-person 

event, when director Claude Jutra accepted 

the top award from Darryl Zanuck, chairman 

emeritus of 20th Century-Fox Film dustry," said Darryl Zanuck, in presenting 

Corp. 

the top award to Claude Jutra. "I have 

Although the prize-winning film has not never at any Academy Awards seen or felt 

been widely screened as yet—and still lacks the enthusiasm that is felt here tonight. 

arrangements — for its national theatrical distribution 

'Mon Oncle Antoine" (or "My any place I have 

You are far more alive and kicking than 

visited." 

Actor Leslie Nielson acted as master of 

ceremonies for the evening. 

The esteemed John Drainie Award for 

"distinguished contribution to broadcasting" 

was presented by Fred Davis to CBC-TV 

and radio producer Lister Sinclair. Alex 

North, one of the Canadian Film Awards 

jurors, presented the award for the Best 

Original Musical Score to Jean Cousineau 

for 'Mon Oncle Antoine." North, who has 

received 18 Academy Award nominations, 

praised the film's "sensitive and elegant" 

score. 

Actor Jack Albertson presented a special 

Jury Award to Graeme Ferguson for his 

pioneering work in the giant-screen IMAX 

process used for his picture, "North of 

Superior," shown at Cinesphere at Ontario 

Place. 

The National Film Board cartoon "Evolution" 

was named Best Animated Film and 

the CBC's "The Megantic Outlaw" was 

named Best TV Drama. 

Murray Chercover accepted the award for 

Best TV Information-Public Affairs Film, 

which was given to the CTV's "The Human 

Journey—The Early Years." Other winners 

included: NFB's "Les Philharmonistes" 

(best documentary over 30 minutes) and 

Chetwynd Films' "It Starts at the Top" (best 

educational film). 

Roy Tash, known as the "grand old man" 

among Canadian news cameramen, was on 

hand to present the Roy Tash Award for the 

outstanding news cameraman of the year to 

Phil Pendry, a Briton who formerly worked 

in Canada. 

Chairman of the international jury was 

Gerald Pratley. Besides Alex North, other 

jurors included Canadian film critics lxniise 

Bresky and Jean-Pierre Tadros, Czech film 

director Jiri Weiss and former New York 

Times critic Bosley Crowther. 

"I never dreamed there were so many 

good Canadian films," Jiri Weiss told the 

press. He urged that a Canadian content 

quota be imposed on Canadian theatres. 

"Without such an arrangement," Weiss said, 

"there would be no Italian or German or 

British film industry. Perhaps it is the 

answer for Canada as well." 

H. F. Thompson Is Dead; 

Veteran Theatre Manager 

] 

VANCOUVER—Henry Frederick "Tommy" 

Thompson. 76, retired veteran theatre I 

manager, died after a brief illness. One of I 

the dwindling band of pioneers who worked 

for Famous Players in the early days of I 

sound movies. Thompson started with Famous 

at the old Regent, then for almost 40 

years was manager there. He also was manager 

of the Grandview and, most recently, 

; 

the Paramount. New Westminster. Retired 

for the past couple of years, Thompson had 

traveled extensively. 

A veteran of World War I (and badly injured 

at Vimy Ridge in 1917). Thompson 

served with the 128th Battalion and 2nd 

CMRs. He was a life member of Royal 

Canadian Legion 179 and the Canadian Picture 

Pioneers. 

He leaves his wife Lois Berenice; three 

brothers. Frank of Vancouver. George of 

Saskatoon and Ernest of New Brunswick; 

four sisters, Mrs. Ethel Williams, Mrs. May 

Sobotin and Mrs. Kathleen Dalke, all of 

Vancouver, and Miss Dorothy Thompson, 

England. 

Services were held at Simmons & Mc- 

Bride Funeral Chapel. The Rev. A. C. 

Hutchins officiated, with cremation following. 

MONTREAL 

Qilles Carle has picked Michele Lanctot as 

the female star of his next film. The 

unknown young actress will be the heroine 

of "La Vraie Nature de Bernadette Brown." 

which is expected to get under way in a 

few days. Joanna Shimkus and Chantal 

Renaud both were approached for the lead 

in the production, which will have Donald 

Pilon as the male star. 

Jean Paul Ladouceur, head of JPL Productions, 

is reported to be planning a feature 

film ... A new film is expected soon 

from Laboratories de Montreal. It is "Pas 

de Jeu Sans Soleil." the first feature-length 

film of Claude Berube, young filmmaker of 

Saguenay. The color picture was lensed entirely 

in Quebec City. Produced by Citedis, 

Inc.. and Les Productions Pier-Fran, with 

the hacking of the Canadian Film Development 

Corp.. the movie stars Francine 

Vernack of this city and Michel Laprise of 

Laval University. 

Local motion picture industry people were 

highly pleased with the special award pre- 

(Continued on page K-4) 

aLOHd! 

EXHIBITORS! 



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K-2 

October 25, 1971

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VANCOUVER — The preholiday week 

saw Famous Players open two major multiples: 

"A G untight" in the Strand, Richmond 

Square. Guildford Towne Cinema and 

I ougheed Drive-In; also "Murphy's War" 

in the Orpheum. Paramount. New Westminster, 

and Delta Drive-in. The latter rated 

the week's only -excellent." while "very 

good" grossing marks went to "Summer of 

•42" and "Walkabout." 

Capitol The Lost Run (MGM), 2nd wk Slow 

1. Cinema Fine Arts— Summer of '42 (WB), 

1 4th wk Very Good 

Coronet— Shoot Out (Univ) Average 

Delta Orpheum, Paramount, New Westminster 

Murphy's Wor (Para) Excellent 

Dmntovvn- Billy Jack (WB), 7th wk. Above Average 

Four theatres A Gunfight (Para) Slow 

Hyland Dad's Army (Col) Slow 

Multiple Carry On Again, Doctor (Astral), 

2nd wk 

Average 

Park Johnny Got His Gun (Prima) Average 

Park Royal— Wolkabout (20th-Fox), 

4th wk Very Good 

Rjdge The wk Average 

Railway Children (Univ), 8th 

Stanley Comal Knowledge [20th-Fox), 

.Good 

'Fortune and Men's Eyes' 

Best Montreal Grosser 

MONTREAL — "Fair" grossing results 

were reported by Montreal exhibitors as 

new pictures and early-week holdovers dominated 

marquees. "Love Story." at 40 weeks, 

was the longest running film in the city, 

after which came "Peau d'Ane" at nine 

weeks, then a drop-off to "Le Distrait." 

at the Elysee for a sixth frame. "Fortune 

and Men's Eyes" rated the week's only 

"good" gross mark. 

Alouette Peou d'Ane (Ind), 9th wk Fair 

Atwater Cinema I On Again, Doctor 

(Astral), 2nd wk Fair 

Atwater Cinema II The Panic in Needle Park 

(20th-Fox) 

Fair 

Capitol— Big Doll House (IFD), 2nd wk Fair 

RELEASE PRINTS 

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35mm and 16mm Black and White 

Eastmancolor— Ektachrome 

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265 Vitre St. W. Dept B., (514) 861-5483 

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Out 

Marie The Devils (WB), 

Square Love Story (Para) 

Elise ou la Vraie Vie (Ind), 

3rd 

Elysee (Resnois) Le Distrait (Ind), 6th wk Fair 

Imperial— Quelle Vie de Chien (Ind) Fair 

Loews The Marriage of a Young Stockbroker 

(20th-Fox), 2nd wk Fair 

Palace— One More Train to Rob (Univ) Fair 

Pas de Trou a Perce (C-P), 4th wk. Fair 

p or 

Seville Loving and Laughing (C-P), 4th wk Fair 

(Ind), 

Snowdon The Amorous Headmaster 

3rd wk Fair 

e La Rupture (Ind), 3rd wk Fair 

icunt Carnal Knowledge 20th-Fox), 

wk 

Fair 

Fortune ond Men's Eyes (MGM) Good 

'Misty,' 'Billy Jack,' 'Go-Between' 

Do Liveliest Toronto Business 

TORONTO—"Play Misty for Me," "Billy 

Jack" and "The Go-Between" carried off 

grossing honors here, although each posted 

a "very good" instead of an "excellent" 

week's business. "Werewolves on Wheels." 

"The Red Tent" and "Whirlpool" were the 

three strongest newcomers, each with a 

"good" mark. 

Caoitol Fine Art— Hoffman (IFD), 2nd wk Fair 

for Carlton— Play Misty Me (Univ), 

2nd wk Very Good 

Coronet Werewolves on Wheels (Astral); 

The Blood Suckers (Astrol) Good 

Downtown Adios, Sabata (UA), Fair 

2nd wk 

Hollywood (North) The Hellstrom Chronicle 

(Ind), 2nd wk Fair 

Hollywood (South)— Carnal Knowledge (20th-Fox), 

0th wk Good 

1 

Hyland— Bless the Beasts & Children (Col), 

2nd 

>ool (Intra), Nona (Intra) Good 

Cinema— Death in Venice (WB), 

International 

13th wk Good 

Towne Cinema— Summer of '42 (WB), 22nd wk. Good 

University—The Red Tent (Para) Good 

Uptown 1— McCabe & Mrs. Miller (WB), 7th wk. Good 

2 Devils Uptown The (WB), 5th wk Good 

Uptown 3 Billy Jack (WB), 1 I th wk Good 

Very 

Uptown Backstage 2 Bananas (UA), wk. Good 

20th 

Yonge Clay Pigeon (MGM) Fair 

York 1— Johnny Got His Gun Fair 

(Prima), 2nd wk. 

Good 

York 2 The Go-Bctween (Col), 7th wk. 

'Carnal Knowledge,' 'Summer' 

Strongest in Winnipeg 

WINNIPEG—Grosses were virtually unchanged 

for the third consecutive week, 

with "Carnal Knowledge" and "Summer of 

'42." both holdovers, setting the pace. "Mc- 

Cabe & Mrs. Miller" and "The Devils" were 

above average: "Two-Lane Blacktop" 

opened strong enough to merit extra playing 

time. 

Capitol— McCobc & Mrs. Miller (WB) Good 

D-iwntown One More Train to Rob (Univ); 

at Red Sky Morning Univ) Average 

Garrick I— The Devils (WB), 2nd wk Good 

II Garrick Doc (UA), 5th wk Good 

King's— Death in Venice (WB) Average 

Metropolitan—The Light of the World 

Edge of the 

(NGP) 

Good 

North Star I— Comal Knowledge (20th-Fox), 


North Star II—Two-Lone Blacktop (Univ) Good 

Odeon— Adios, Sabata (UA) Good 

Polo Pork- Summer of '42 (WB), 


Towne Hamlet Average 

(C-P) 

Is Windsor Madeleine (Phoenix) Average 

Grand Theatre to Be Razed 

From Eastern Edition 

BRISTOL. PA.— Philadelphia theatreman 

Herman Kasloff has been notified that the 

Grand Theatre must be razed immediately. 

The structure was extensively damaged by 

fire in August. 

(Continued from page K-2) 

sented in Toronto to Phil Maurice of this 

city by the Canadian Motion Picture Pioneers. 

Since 1938. when he joined Consolidated 

Theatres. Phil Maurice has been booking 

shows into our town for that company 

and on an independent basis. In recent seasons 

he has brought a number of stageshows 

and he also was responsible for introducing 

to local audiences throughout the years such 

personalities as Marlene Dietrich, Anne 

Baxter. Katharine Cornell, Charles Boyer, 

Helen Morgan. Sir Cedric Hardwicke, 

Charles Laughton, Olivia de Havilland, 

Joseph Cotten. Agnes Moorehead and 

others. 

The local premiere of "Seven Times a 

Day" at the Van Home was well received. 

Harold Greenburg, president of Bellevue 

Pathe Laboratories, set up the deal for the 

film, which is billed as the first Canadian- 

Israeli co-production. Greenberg said the 

motion picture "is a start." Jean Coutu has 

the lead role in the film, his fourth major 

movie. Lionel Brown, vice-president of Minitaur 

Productions, co-producers, said the film 

is attractive and that local director Denis 

Heroux again was successful in making an 

attractive film. 

Denis Heroux, successful local filmmaker, 

will not make "La Renversee," according to 

trade sources. The film, which was to star 

Andree Lachapelle, Jacques Riberolles, Jean 

Coutu, Emile Genest and Guy Godin. has 

been refused financial help from the Canadian 

Film Development Corp.. it is stated. 

La Cooperative Cineastes Independants de 

Montreal is the organizer of the International 

Cinema Festival of 16mm films, to be 

held at the Museum of Fine Arts Tuesday 

(26) through Sunday (31). About 50 hours 

of motion pictures from 14 countries will 

be shown. One of the main objectives of 

the festival is to stimulate the interest of 

young filmmakers throughout Canada. La 

Cooperative Cineastes Independants is the 

center in Canada for distribution and promotion 

of 16mm films produced independently 

from the commercial concerns. Today, 

the cooperative is the most important 

distribution agency of its kind in Canada. 

Since 1969 it has organized annual tours 

of Canadian-made films in Europe. 

The Elisee Theatre was the target of burglars 

recently. After a break-in. the motion 

picture house was robbed of an undisclosed 

amount of cash. 

Quebec movie theatres, according to published 

reports, in 1969 paid $2.7 million in 

amusement taxes. Local cinemas accounted 

for $1,300,000 of this amount. Paid admissions 

in Quebec province topped $19,000.- 

000 and in this city the figure was close to 

$7,000,000. The average price of a ticket for 

moviegoers locally was $1.63. In Quebec 

province as a whole, it was $1.35. 

Universal has set Clint Eastwood to star 

in the Malpaso production, "Sinola." 

October 25, 1971

. . The 

Lamy and Carle Plan 

Feature Production 

MONTREAL— Pierre Lamy and Gilles 

Carle, two well-known Montreal filmmakers, 

have announced from their headquarters in 

Bace Bonaventure the formation of their 

new motion picture production firm. They 

also announced, in broad lines, the plans 

lor the company. 

The management intends to devote some 

50 per cent of activity in the production 

and/or making of information films, industrial 

hints and documentaries, as well as 

short films and TV serials. The other 50 per 

cent will include co-production of featurelength 

films. 

Claude Jutra. Montreal filmmaker, will 

produce "kamouraska" for the new company 

I es Productions Carle-Lamy. Limitee. 

The companv hopes to he in a position to 

offer young authors, producers and filmmakers 

the cooperation which will facilitate the 

realization of their initial long films. This is 

the case lor Jacques Gagne with "La Conquete"; 

Jean-Claude l.abrccque's "l.es 

mattes," and Denis Arcand's "Une Maudite 

C.alette." 

For the current year, the budget oi l.es 

Productions Carle-Lamy for feature films 

amounts to approximately $1,500,000. 

The management now is busy setting up 

Centre de Production de Cinema. This center 

will occupy about half of one floor of 

the Place Bonaventure Building. A number 

of companies will be included: Animation. 

publicity firms, feature films, educational 

films and service firms. The firms are competitive 

and completely independent from 

Star No Longer Can Rely 

On Name to Carry Film 

SAINT JOHN—A recent visitor to Saint 

John was Gerald Mayer jr.. nephew of the 

founder of Metro-Goldwyn-Mayer Studios 

in Hollywood. He was in New Brunswick 

Irom his California home to visit the birthplace 

of his internationally renowned uncle 

and his lather Gerald sr., who also was involved 

in operation of the studios in the 

founding days. 

Mayer told the press here that the days 

when a movie star can depend on his or her 

name to "carry a poor performance are 

over." Unlike the old days, when the producer's 

name was linked with great stars. 

Mayer noted, the name of the contemporarv 

director is linked with a train of productions. 

"Actors stand apart and independent. 

They can 'die' with one poor show." he said. 

Referring to sex in films. Mayer stated. 

"Sex is a pretty important part of people's 

lives and it had to enter pictures sooner or 

later. And make no mistake, it emerged in 

the films because people are becoming more 

open about it. 1 he film follows the trends 

ll seldom stalls them." 

Recalling the pioneer days ol Hollywood, 

Mayer noted that his father followed his 

brother to California shortlj alter the film 

studio began operation in 1917. "We grew 

up in an atmosphere of how main bales ol 

barbed wire were needed tor a certain scene 

in a show, what type Ol equipment or what 

stage props." Mayer reminisced. 

While his uncle Louis B. Mayer was part 

ol the more glamorous side of the movie 

industry -production— his father headed the 

business side of the operation. Mayer explained. 

He himself has become a director. 

with a number of feature films and episodes 

in TV series to his credit. 

Commenting on his achievements, Mayer 

said lhat in order to succeed the director 

needs the artist's sense of design and makeup 

to coordinate the action of photographers, 

actors and stage workers, combining 

them into one effective picture. "The director 

becomes the creative figure who makes 

it all come together," he said. 

Prior to World War II, Mayer had been 

interested in journalism. After the end of 

that conflict, however, he moved into the 

film industry, following in the footsteps of 

his 

father. 

Referring to the many changes in 

the film 

industry since the early days of the studio, 

he said the director now has more prominence 

than ever before. "The day has come 

when Elizabeth Taylor can flop a picture as 

easily as an unknown actor," Mayer declared. 

World Media Conclave Is 

Held at NFB in Montreal 

MONTREAL—The International Coun- 

was organized in 1950. with 31 countries 

holding membership, and operates under 

consultative status from UNESCO. The 

keynote address was delivered by Hon. 

1 ester B. Pearson. 

Following the conference in Montreal. 

delegates from other countries proceeded in 

groups on a variety of study tours across 

Canada and the U.S. to observe projects 

which are of special interest to them. 

Tighter Cinema Control 

Urged by Quebec Clergy 

MONTREAL— LOffice des Communications 

Sociales, the Roman Catholic organization 

charged with surveillance of motion 

pictures throughout the province—and located 

in Montreal has submitted a brief 

to the Quebec government concerning the 

forthcoming Cinema Act of Quebec. he 

I 

oil ice calls lor the new law not onlj tO 

deal with the commercial and industrial 

aspect of the motion picture industry but 

also to contain sections dealing with the 

general culture as well as the formation ot 

a consulting committee representing the 

general public. 

ST. JOHN 

piic Acadia I heatre in St. Leonard was purchased 

recently bj Paul Abud from 

Paul I ournier ... A newly constructed 

hardtop m Cornerbrook, Nild. is slated to 

open shortly, featuring the record-breaking 

attraction 

"Airport." 

Mam friends throughout the Manlimes 

will be sorrv to hear ot the death ol Mickl 

Komar, a long-time resident ol this cit> and 

manager ol Warner Bros.' oil ice here tor the 

pas! 25 years. Komar died in Montreal while 

vacationing there. 

Mrs. Joanne Daley has returned to her 

desk at Astral I ilms alter vacationing in 

the Ontario area 

Messages of condolence have been received 

by Samuel Babb of this citj and 

Halifax on the death of his brother Abraham. 

He succumbed recently at General 

Hospital alter a briel illness. 

Donald Mikelvie, Universal Films branch 

manager, is exceptional!) pleased with the 

grosses being racked up by his company's 

"The Railway Children" at the Oxford 

Theatre in Halifax. The film currently is 

plaj ing Us sixth week. 

. 

The Hiway Drive-In in Rothesav has been 

purchased by the Sobcy-Eamous circuit 

from the Mekenncy brothers, Allan and 

Clifford Mayfair Theatre in Port 

I ouise 

Elgin has been purchased by Mrs 

Dobson. Former owners Mr. and Mrs. Arthur 

Mitchell have taken up residence in 

Duncan. B.C. 

each other. 

It was stated 

Famous Players recently hosted a luncheon, 

that many projects for production 

cil for Educational Media held its annual 

chaired by circuit president George 

are now being negotiated and the incil 

general assembly conference at the National Destounis, at the Admiral Beatty Hotel hereto 

troduction of feature-lengh films produced 

Film Board headquarters in Montreal Sunday 

honor 25- and 40-year club members. 

by Les Productions Carle-Lamy is scheduled 

through Friday (3-8). the first time the 

I hose receiving the 25-year pin were: Ger- 

for 1972. 

ald Tipper, Bill Metz and Edward Mullis. all 

council has met in North America. ICEM 

of the Sobcy-Eamous circuit. William Bezanson 

o\ 

Halifax received the 40-year pin. 

Foreign-Language Films 

To Be Offered by NFB 

MOM REM The success of the National 

I ilm Board public film showings at 

Montreal's "Man and His World" has had 

its effect on planning for a new scries ol 

movie nights, to be presented ever) second 

Mondaj at the M B rheatre, 3155 < ote de 

1 icsse Rd., St. Laurent Showings al 'Man 

and His World" drew some 95,000 film 

viewers and. among them, there were main 

people who spoke languages other than 

French or English, hence the board's decision 

to .\M an occasional film in other languages 

to its screening ol I icneli -uu\ I nglish 

films this season. 

Spanish. Italian and Portuguese versions 

Ol \l B films will he tried first .tn^\. il the 

experiment is popular, other languages will 

be added. 

Columbia Int'l has acquired distribution 

rights to "Cold Sweat. 


. . The 

| 

CAROLYN 

TORONTO 

Pip-Off," Don Shebib's new tenure which 

failed to win mention in the Canadian 

Film Awards, did exceedingly well in its 

first week at the New Yorker here. Shebib 

is confident that the film will have greater 

commercial success all over North America 

than any other Canadian feature yet released. 

It has opened at the Palace in 

Hamilton and is set for Sudbury. Ottawa 

and Montreal. The Los Angeles Film Festival 

will screen ""Rip-Off November 5 . . . 

Don Shebib was interviewed recently by 

Bruce Marsh on the CBC-TV's ""Luncheon 

Date'" show. 

Variety Club notes: The "Miss Argo" 

beauty pageant, combined with a gigantic 

Monte Carlo night, was held at the Terrace 

Wednesday (13), with all proceeds going to 

Variety Village . . . Barker Morris Appleby 

is recovering from a recent illness . . . The 

Variety clubrooms continue to be well-attended 

on Friday and Saturday evenings, 

with many barkers graciously supplying "attractive 

door prizes ... A new collection 

met dinner will be held at the Royal York 

Hotel November 18. 

Among those who attended the recent 

Canadian Film Festival were National Film 

Board commissioner Sidney Newman; CBC 

vice-president Eugene Hallman. and sculptor 

Sorel Etrog, who created the Etrog 

statuettes, Canada's equivalent to the Oscars. 

Also attending was 1970 award-winning 

filmmaker Don Shebib, whose "Rip- 

Off premiered at the New Yorker. 

Parisian director Nadine Trintignant was 

in this city to promote her third feature 

film, "It Only Happens to Others." opening 

locally at the Eglinton. 

Filmmaker Michael Jacot was interviewed 

by Bruce Marsh on the CBC-TV 

"Luncheon Date" show. He suggested that 

the Canadian Film Development Corp. establish 

a school to train other young filmmakers 

across the country. 

Montreal Youth Wins Top 

Prize in FP Competition 

MONTREAL—John Michelson, young 

Montreal filmmaker, picked up the $1,000 

first prize in the university division of the 

Famous Players Canadian Student Film 

competition. This is the second prize for 

the 17-year-old Michelson. who last year 

took top place in the high school division. 

The half-hour-long film "Ward of the 

State." made with 18-year-old photographer 

Mark Sandeford of McGill University, beat 

regional films and regional winners from 

across Canada to take the prize. 

Michelson made use of Montreal's extensive 

modern urban architecture. Army 

cadets and a Montreal Museum of Fine 

Arts exhibit, in addition to computer and 

media sequences, in his re-creation of a 

world of the future in his prize-winning 

second film. The Dawson College and Montreal 

Museum of Fine Arts School of Art 

and Design student made "Ward of the 

State" with the help of an Opportunities for 

Youth grant. 

Michelson now hopes to start working on 

a 16mm color film, also using Montreal 

Prior to the Thanksgiving weekend, many 

new bookings moved into local houses. Included 

were "The Stewardesses" at the Im- 

locations. 

of paintings by Zsolt Nagy has been set up perial. "The Clowns" at the International 

in the Variety clubrooms. The paintings are Cinema, "It Only Happens to Others" at the 

for sale, with proceeds going to the Heart Eglinton and ""The Hired Hand" at the Kelly Jean Peters will co-star in 20th- 

Fund . annual Variety Club gour- 

Uptown Backstage One. 

Fox's ""Ace Eli and Rodger of the Skies." 


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BOXOFFICE :: October 25, 1971 K-7

OTTAWA 

Because of unruly weather, including frequent 

showers in eastern Ontario, 

some of the ozoners are going on part-time 

operation or calling it a season. The Odeon 

Drive-In at Kingston announced its closing 

Monday (11). which was the Canadian 

Thanksgiving Day. Others are reducing 

operations to Saturday and Sunday nights 

but those with winter equipment will continue 

as usual. 

City police paid a visit to Pandora's Box, 

the one-lime Imperial Theatre at 232 Bank 

St.. when the new management turned to 

nudity in the evening showings, charging 

$2.50 admission. A "'nudie" film was seized 

but the immediate result was a police statement 

that "the matter is under investigaion." 

Alhough pipe organs have long since disappeared 

from local theatres, there is a 

growing interest in their return to augment 

film entertainment, encouraged somewhat 

by a gradual reappearance of old-time silent 

pictures. Already a few of the film societies 

are using an organ or piano for accompaniment 

when screening old features for members. 

Authority for the possible trend is Ken 

Parisien. a local music expert, who predicted 

lhat organs would come back to film theatres. 

The last big organ to be sold was the 

one at the independent Centre, now the 

Odeon Mall. The purchaser installed it in 

his 

residence. 

Producer Bennet Fode has taken issue 

with the censor board because of its decision 

to classify his Canadian feature "Rip- 

Off" for "restricted attendance." which bans 

patrons under 18 years of age. Fode has 

appealed the rating, which was called "plain 

insane" by Don Shebib. director of the picture 

. . . The "Showcase Series of Memorable 

Pictures." eight in all. came to a close 

at the 20th Century Nelson with the showing 

of "Mata Hari" for one week. The 

scries, which started August 20, was a successful 

venture. 

We knew Rich Little as a youth attending 

Lisgar Collegiate here and now the 

screen and stage celebrity is returning to his 

home city with his bride Jeannie Worden 

after the wedding ceremony at Las Vegas. 

His best man was Geoff Scott of this city. 

The series of shows by the National Film 

Society in the National Library Theatre included 

"Everything for Sale" from Poland 

and the U.S. picture "Flight to Fury" 

Thursday (7). Presented Sunday (10) were 

"Jarzebina Czerwona." a Polish feature subtitles, 

and "Beast From Haunted Cave" 

(USA). Earlier, the Polish Embassy and 

Canadian Film Institute hosted the screening 

of "The Birch Wood" with English 

The long-time attraction in our town is 

"Billy Jack." now in its second month at 

Elgin 2. with "Carnal Knowledge" counting 

a sixth week at the Elmdale. 

VANCOUVER 

Underground movie fans, set for the winter 

in the York Theatre on Commercial 

Drive, started the season with Andy Warhol's 

"I a Man." 

"Deep End" moved over from the Denman 

Place, where it had enjoyed a successful 

week, to the combo of Richmond Square 

and Columbia, New Westminster . . . Reissues 

were again to the fore on metropolitan 

screens. Downtown, the combo of "Dr. No" 

and "From Russia With Love" was still 

strong in its second week at the Vogue . . . 

"Fantasia" was back for yet another round 

at the Haida and the venerable duo of the 

original "Of Human Bondage" and "To 

Have and to Have Not" brought satisfactory 

business to the Old Colonial. 

The many friends of veteran exhibitor 

Don Rosebourne will be happy to know that 

he is up and around again after being con- 

Start B0X0FFICE coming . 

D 1 year for $10 2 years for $17 (Save $3) 

PAYMENT ENCLOSED Q SEND INVOICE 

These rates for U.S., Canada, Pan America only. 

Other countries: $15 a year. 

fined to bed for several weeks following a 

heart attack. 

The Denman Place opened "a continuing 

festival of opera ballet." offering "Carmen," 

"Pagliacci" and "Giselle," repeating them 

in order on successive days. Special children's 

matinees are shown daily at 1:30 

p.m. and Sundays at 2 p.m. 

Reg Wilson, Prima Films Canadian general 

manager, was in town to discuss local 

distribution with Vi Hosford. 

Dalton Trum bo spent several days in 

town promoting the local engagement of 

"Johnny Got His Gun" at the Park Theatre, 

meeting enthusiastic response and the maximum 

in coverage and cooperation from all 

the local media. 

Bill Roozeboom and his production company 

have been busy on a recruiting program 

for the armed forces under a contract 

entered into with the National Film Board. 

Paul Hanner Named CTG 

Manager of Operations 

CALGARY. ALTA.—Paul Hanner has 

been appointed operations manager for the 

Canadian Theatres Group of movie house 

companies in Calgary and Edmonton, it was 

announced by Mike Zahorchak of CTG. 

Hanner. who will headquarter in Calgary, 

succeeds Donald Davis, who has moved to 

the CTG home office in St. Catharines as 

executive assistant to the president. 

A native of London, England. Hanner 

has been in the motion picture industry 

since 1943 and held executive advertising 

positions with Warner-Pathe Pictures and 

the Granada Theatre circuit before coming 

to Canada after World War II service. He 

headed advertising and public relations for 

the Odeon circuit in Toronto before joining 

Jerry Solway's Astral Films. Hanner is 

credited with formulating the industry's first 

saturation radio and TV advertising campaigns. 

He moved to Calgary in 1965 as general 

manager of Canadian Theatres, resigning to 

take over the post of public relations manager 

for three Canadian prairie provinces 

for Famous Players for 18 months. 

Hanner rejoined CTG in July, following 

recuperation from an illness which required 

a four-month hospitalization earlier this 

year. 

Promising that his Calgary and Edmonton 

theatres will feature special children's 

shows every Saturday with a realistic 35- 

cent admission price for two features, Hanner 

said: "This Canadian Theatres' policy 

should silence many of those who deplore 

today's lack of screen entertainment for 

children." 

THEATRE 

_ 

STREET 

ADDRESS 

TOWN STATE ZIP NO. . 

NAME 

POSITION 

BoXOffJCe — THE NATIONAL FILM WEEKLY 

825 Van Brunt Blvd., Kaasai City, Mo. 64124 

K-8 October 25, 1971

4n£tiuc&&tt, • Cduuxn&tit' • CeHceddwHA • M

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WITH GRIGGS 

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All generations agree with wise theater operators 

who have been buying the crowdpleasing 

Griggs Push-Back chairs for over 30 

years. 

Push-Back chairs not only make for happier 

patrons through extra seating comfort, they 

provide direct and tangible benefits to the 

theater operation by increasing traffic to the 

concession. Seat occupants can enter and 

leave rows more easily without unduly disturbing 

others. Push-Backs require minimum 

attention for maintenance and permit installation 

of more seats in available space 

than almost any other type seating. 

Whether you are seating or 

re-seating you'll find that 

original Griggs Push- 

Backs are all ways rlu 

best. 

More rows of chairs can be put 

in a given area for increased 

total seating with every 

chair easily reached by people 

coming or going. 

See Griggs full line of seating 

at the NATO Convention 

in New York at Booths 80-81 

CIRCLE OF QUALITY 

GRIGGS 

Equipment, Inc. 

P. O. BOX 630 • BELTON, TEXAS 76513 

The MODERN THEATRE SECTION

——TUB 

MODEM 

THEATRE 

o n t , 

it 

n 

t 

|ts Convention Iime once 

again for the National Ass'n of Theatre 

Owners, National Ass'n of Concessionaires 

ami rheatre Equipment Ass'n, with the 

gathering being held this year at the Americana 

Hotel in New York City. 

Scheduled to run through October 28, 

the concurrent conventions will be augmented 

by an industry tradeshow. A floor 

plan of the exhibit area and list of tradeshow 

exhibitors appear on page 14, while 

I brief resume of the NAC convention 

schedule appears on page 15. This year's 

NAC convention theme is "Gateway to 

Ideas." 

Other features in this issue include: 

• A major article by Whitney Stine on 

page 4, discussing in part the role of innovations 

in production and exhibition equipment 

in the development of the industry. 

• "The Mark of the Modern" by Glenn 

Berggren of Wil-Kin, Inc., takes a look at 

some new units which have everything 

today's moviegoer is looking for in a theatre. 

Page 16. 

• A new twin automated theatre in Grand 

Rapids. Mich., is the latest addition to the 

lack 

Loeks circuit. 

• Wesley Trout discusses the operation and 

maintenance of automation equipment in 

his monthly feature appearing on page 20. 

• At its annual convention, held this year 

in Montreal, the Society of Motion Picture 

and Television Engineers names new Fellow 

Members. Page 30. 

• Soundfold, Inc., manufacturer of acoustical 

wall coverings, has expanded its markets 

and is enjoying a 700 per cent increase in 

business over the same period a year ago. 

Page 42. 

ranscontinental Theatres opens fourauditorium 

Shamrock Cinemas in Houston, 

lev Page 44. 

• Leonard Pincus discusses and compares 

xenon lamphouse designs in an article on 

Page 46. 

• Gar) I ssert gives us a look at the American 

Film Institute's Center for Advanced 

f'ilni Studies, a "projectionist's paradise." 

• Famous Players' Place de Ville in Ottawa 

is that city's first piggy-back operation. 

Page 54. 

• American Projectors, Inc.. is formed by 

industry veterans to produce equipment designed 

to live up to the full potential of 

automation. 

Highlights in Industry History Whitney Stine 4 

Audio-Visual Convention Draws Record Crowd 10 

Cretors & Co. Honored 10 

NAC Convention Theme: 'Gateway to Ideas' 11 

Automated Twin Theatre Added to Jack Leeks Circuit 12 

Tradeshow Floor Plan and Exhibitors 14 

NAC Convention Schedule 15 

'The Mark of the Modern' in New Theatre 

Construction Glenn Berggren 16 

Automation: Operation and Maintenance Wesley Trout 20 

Announce Record Year at Dr Pepper Meeting 29 

SMPTE Names New Fellow Members 30 

Soundfold Sales Rise With Opening of New Markets 42 

Four-Auditorium Shamrock Cinemas Opened in Houston 44 

Xenon Lamphouse Designs Compared Leonard Pincus 46 

American Film Institute's Center for Advanced Film Studies 

Is a Projectionist's Paradise Gory fssert 50 

Place de Ville: Ottawa's First Piggy-Back Theatre 

Operation J. W. Agnew 54 

American Projectors, Inc., Formed by Industry 

Veterans George Reid 58 

SMPTE Honors Individuals at Awards Presentation 60 

Production Milestone for Optical Radiation Corp 63 

GARD Cor-Counting System Introduced 64 

New Xenon Policy From Lee Artoe Co 66 

£ 

DEPARTMENTS: 

Tradeshow—Convention 11 

Projection and Sound 20 

New Equipment, Developments 36 

ON THE COVER 

Readers' Service Bureau 69 

Advertisers' Index 69 

About People and Product 70 

Place de Ville, Famous Player's new twin theatre operation in 

Ottawa, Out., is serviced by two concession Stands, Pictured on the 

cover is the beige and black Formica counter for Cinema I which 

is located between the entrances to the auditorium oft tht 

Cinema 2's counter is located on the second floor of the piggy-back 

operation between the escalator and the auditorium entrance. The 

counter is raspberry and black in color. 

THOMAS L. 

PATRICK, Managing Editor 

s a bound-in section Dublished eoch month in BOXOFFICE. Editorial 

»s correspondence should be addressed to Associated Publications, Inc., 825 

Van Brunt Blvd., Kansas City, Mo, 64124. Weslev Trout, Technical Editor; Eostern Representative: 

Merlin Lewis, 1270 Sixth Ave., Rockefeller Center, New York, N. Y. 10020; Western 

Representative: Syd Cassyd, 6425 Hollywood Blvd., Hollywood, Calif. 90028.

HIGHLIGHTS IN INDUSTRY HISTORY 

More Than Half a Cenfury of Progress 

In 

Filmmaking and Equipment Techniques 

Whitney Stine 

By 

WHITNEY STINE 

Whitney Stine, well known in industry circles, is executive directoi 

oj the theatre Equipment Ass'n and a widely published 

writer. Many of his articles deal with both the production and 

exhibition aspects of the motion picture industry. Stine makes 

hh home in the Los Angeles area. 

£kf i>e hangers are having a field day in Hollywood. 

It ma) be argued thai there is a good deal wrong with the motion 

picture industry, but it must also be put 

forward that there is a good deal that is 

right! While senility may involve parts of 

the movie world, there is also a "second 

childhood" that is refreshing. It would probably 

be more accurate to call the current 

West Coast crisis of changing studio managements, 

stock depreciations, enormous 

quarterly losses and large scale unemployment 

a renaissance—a period of painful, 

but necessary, reorganization. 

After 20 years, the psychological effects 

of television have finally changed the face 

ol Hollywood. Today, every new picture bears the influential 

mark of the small tube. Pictures are now put together more 

casually, with less detail than formerly. Films are faster because 

of the quick-editing routine pioneered by "Laugh-In." Rapid 

cutting techniques, diffused, slow-motion shots; the "freeze frame" 

and the overlapping of sound from one scene to another, the 

"flash forward" and the subliminal rapid-fire flash-upon-flash 

have become commonplace. 

Importance of Subject Matter Has Increased 

Subject matter is more important than performers. Today's 

audiences are not content with the traditional "double standard" 

—where a person acts in one way and is portrayed in another. 

Honest nudity, frank dialog and telling situations do not disconcert 

the young moviegoer, who knows that one undresses to go 

to bed and does not always use the King's English. On the other 

hand, there is perhaps a too wide acceptance of hand-held camera 

work: slopp\ editing scenes that do not "match": sound recorded 

on the spot with all the resultant extraneous noises and casual performances. 

The public relates to actors and actresses who are 

not in the strictest sense "beautiful people" more easily than 

the stereotyped hero/heroine of yesterdaj whose symmetrical 

features and not-a-hair-out-of-place demeanor was widely copied. 

We have taken our stars down from the pedestal. Glamor has 

become a dirty word. 

In line with the naturalness Ead, actors with heckles or a 

crooked nose or imperfect teeth or poor posture (who wouldn't 

have had a chance in the old days without corrective makeup, 

a nose job. capped teeth or .1 charm course) are much in demand. 

I he "screen test" has almost become an anachronism — along 

with the "casting couch." The brilliant Carrie Snodgress or the 

voluptuous Christine Schmidtmer would have had a name change 

without the bat of an eyelash even ten years ago. 

One great hope has come out of this chaotic evolutionary 

period: new blood is finally infusing the rank and file. For years 

no new craftsmen were admitted in the various creative fields 

behind the camera. Pioneering technicians are dying off in large 

numbers or are becoming too old to work. Nepotism, the cancer 

of the past, is no longer a severe problem. Time is on the 

side of youth— yet how many careers were thwarted because 

of the old policy? How many potential geniuses were forced 

into other fields? How much needed talent has Hollywood lost? 

Production Increased in Complexity 

At the beginning of the century, first examples of film work 

were the product of one man: the photographer. Actors were 

added when a few scenes were patched together to form a plot. 

Then, a man (who was not a photographer) got an idea for a 

storyline and "directed" the photographer and the actors. As 

filming became more complex, the director hired a "cutter." As 

the years wore on, and story-telling techniques became more 

sophisticated and equipment more complex, more personnel was 

added, until it took some 72 behind-the-camera technicians to 

film a scene: each person was deemed essential and each was 

protected by his fellows. But. even in the '20s. masterpieces 

could still be created by a handful of dedicated artists. By the 

'30s, however, it was impossible to make a film without the aid 

of hundreds of major studio personnel. 

Now, filmmakers are discovering to their surprise that a handful 

of experienced people can turn out a film that has great 

boxoffice potential by copying television with fast shooting schedules 

and mobile camera and sound equipment on location. But, 

overhead on major productions continues to climb in studios 

where one sound stage is in use instead of the 20 in former 

years. The equipment is the same—40 and 50 years old, cumbersome, 

out of date, requiring a dozen persons to do the work 

of two. 

Studios Have Forgotten Earlier Bitter Lessons 

We hear a good deal about the important buying public—the 

"under 30's"—who grew up brainwashed by three or four hours 

of TV every day. The whole television industry is operated like 

one enormous major studio ol yesteryear. There is the discipline 

of "contract players" who appear year after year in the same 

series— just like "B" films that were planned carefully and shot 

quickly in the '30s and '40s. While television has adapted the 

"quick wav" in every department, the major studios have, by 

and luge, forgotten earlier bitter lessons and continue to waste 

valuable time (money with a capital "M") in elongated shooting 

schedules, star temperament and costly delays while "changes 

are made in 

the script." 

When Columbia recently announced .1 move to Warners to develop 

a combine, the first move in a new direction became apparent. 

In 192S. Warners paid First National ten million dollars 

in cash for the studio on receipts earned from Vitaphone (the 

pioneering device that made "talkies" possible). The lot is worth 

man> times that amount by current standards. But, had studios 

taken the much-talked-about step of combining facilities 20 years 

ago (upon the popular acceptance o( television), the plagued 


motion picture industry might display .1 verj different lace today. 

The new film artist, both in front ol and behind the camera, 

is very cognizant of the successes and the failures of the older 

generation begot in studios. Old films are run off at every opportunity, 

museum showings of silent films are packed: film retrospectives 

of older superstars do turn-away business. Nostalgia is 

a marketable emotion in theatres that play re-releases of older 

hits. Young filmmakers so appreciative of the classic films are 

ignorant of the behind-the-scenes activity that launched these 

put films into successful orbit. The new breed knows little 

about post production planning or exploitation, lor example. 

Release Methods Often Doom Films 

A tew multi-million-dollar grossing films, made for peanuts by 

new talent, happened to achieve wide acclaim because of a social 

message ("Easy Rider") or a documentary approach to a popular 

phenomena ("Woodstock") and primarily, through word-offeouth, 

attained success. Other pictures— just as appealing to certain 

youngish groups—fail to attract attention, not because of 

the conception, but because of handling in release. Some of these 

efforts could have been saved by several non-publicized public 

showings. It does not make sense that a film costing millions of 

dollars will be sped into release without public samplings on the 

QT. A few thousand dollars spent in re-editing can often make 

the difference between success and failure, yet few films today 

arc given a true "sneak." 

No one sets out to make a bad movie, but after spending 

months and sometimes years in bringing a script from inception 

to completion, those involved are so close to the work, no correct 

appraisal can be made. In the legitimate theatre, a long tour or 

previews allow the material to be re-worked in compliance with 

the attitude of the audience. The "sneak preview" has all but 

been eliminated. It could be argued that a young filmmaker (on 

an "ego trip") is so sure of talent he feels no need to "test" the 

work. He has no intention of "mutilating" his baby for public 

consumption. This is amateur thinking. However, it was not the 

youthful geniuses who first said goodbye to the usual preview, 

which, as with so many other conditions, came about through 

different channels, then became practice. During the '50s. product 

shortage was so great that studios rushed films wet from the 

laboratory to the projection room—with no time for even a press 

John B 

Optri Ce Chorus 

&on Ju^ 

Horn Pbyifii 

1926: Broadway billboard advertises Warner Bros: "Don h 

featuring a synchronized musical tcore via Vitaphone. 

1952: The.first feature film in .. "Bwana Devil," made scenei 

similar to this commonplace throughout tlic I ,5 

showing, let 

alone a "sneak." Critics viewed the film with the firstday 

audience. 

Importance of the Preview 

During this scarce film crisis, a major war picture contained 

one "unwanted laugh" that could have been eliminated after a 

public reaction. As usual, it had to do with timing. A beachhead 

scene had been elaborately set up; the audience knew the area 

was enemy mined. The grizzled veteran star, followed by a callow 

recruit, runs erratically from the background, expertly dodging 

1952: Roller coaster ride horn "This h ( inerama" was t 

spectacular journey which popularized wide-screen tare. 

the mines. The music swells, the tension builds, the suspense is 

electrifying. The appealing youngster, of course, steps on a mine 

and is killed. To relieve the built-up anxiety, the audience laughs. 

Countless other examples show the importance of the preview. 

The first reactions to "Lost Horizon" were disastrous. The audience 

simply lost interest. Upon repeated showings, it became 

evident to the director. Frank Capra, what flawed the film. It 

took too long for Conway, et al. to reach Shangri I. a! The first 

expository two reels were eliminated and the success of the film 

is legendary. Another reason the "sneak" has fallen into disrepute 

is that only certain theatres are equipped with "dummies" (where 

picture and sound can be run simultaneously but separately!. 

Producers found that the same jaded audiences were showing up 

at each "Major Studio Preview." and their responses, because 

of exposure, were not the reactions of the "general public." 

Moreover, the word "preview" today on the marquee of a the- 

Continued on page 8 

1953: Spy,,,-, Skouras, left, head of 20th Century-Fox. meets in 

Paris with Henri Chretien, inventor of CinemaScope process, and 

tart Sponahle. right, 20th-Fox research director. 


The one time 

to rewind is before 

the film pick-up 

truck comes 

That's right, with the Norelco RotoMatic No-Rewind 

system* The only system with proven reliability. From 

the day film is delivered to your theatre to the day the film 

is picked up, there are . . 

• No heavy reels to lift into the projector's upper 

magazine. 

• No lugging the loaded take-up reels to the rewind 

table. 

• No wear and tear on film during high speed rewinds. 

• No repeating all this, time after time, day after day. 

And when operators are no longer tied down to the booth, 

they're free to take on more responsibilities. Supervising 

other personnel, running a second or third booth, checking 

picture and sound quality from the auditorium—and 

even pitching in to help out with busy concession sales. 

RotoMatic systems available for 35mm or 70/35mm. 

Readily adaptable to most makes of projectors. Can be 

installed in a few hours without interrupting theatre 

operations. 

For the facts ... or to arrange a visit to any of the scores 

of theatres now using a RotoMatic system . . . call your 

Norelco theatre supply dealer or write: 

The New Norelco RotoMatic No-Rewind System: 

1. Operator makes up program by loading film from exchange reels onto 

the RotoMatic. Up to AVi hours of film may be loaded on a single disc. This 

loading procedure takes place at the beginning of a run and does not 

have to be repeated until a new program is being prepared. However, a new 

or special program may be loaded even during a show by using free disc. 

2. Film travels from one of the RotoMatic discs through either of two projectors. 

Film is projected and returns to take-up disc ready for rethreading 

through projector for next show. Only a simple interchange of supply and 

take-up plug-in units and resetting control unit functions is required between 

shows. Film need never be rewound or removed from discs until 

conclusion of engagement. 

3. Spare projector may be used for supplementary programs such as trailers, 

short subjects, cartoons, etc. Supplementary programs may also be 

spliced to feature film if of same aspect ratio and sound mode. 

JHSMa 

MOTION PICTURE 

EQUIPMENT 

North American Philips Corporation 

One Philips Parkway, Montvale, New Jersey 07645 Tel: (201) 391-1000 

*U.S. Patent Pending 


I 

Town & Country C 

Valley Thea 

Town & Coii 

Co-Ed Thea 

Twin City D 

Virginia Thi 

Irvington T 

Saluki Cine 

104th Strei 

Holiday Tw 

Holiday Tw 

Cine-Mini 

Cine-Mini I 

Del-Amo Tl 

Del-AlmoT 

Malco Dill; 

Malco Dill; 

Malco Dill; 

Malco Dill 

Broadway 

Off Broadv 

Twin Colle 

Twin Colle 

ABC Marqi 

Ozark The 

Here's a report 

about one (out of over 70) 

Norelco RotoMatic installations... 

ine I, Quincy, 

Mr Conrad 

(ErCelena cJheaires oC 

Houti J B . UN 

Baoh 

National Theatre Supply 

1*12 S Second Street 

Meovhis, 

Dear Conrad 

Tenn 

September 5, 1971 

A year ago we were about to install the Norelco Phillips no 

rewind projection system, and there was a question in both our minds 

as to whether we had made the right move or not. 

In October, 1970, we became as far as we know the third theatre 

in the United States to install the Norelco no rewind, using only one 

projector for eaoh theatre in our twin screen Holiday Twin Theatre in 

West Memphis, 

Ark. 

There is no question in our minds now not only would we 

recommend it—and have— to many other exhibitors and would not 

consider using an. thing else were we to build another theatre but 

as soon as possible we are planning- on taking out one of our projectors 

in our smaller situations and putting in the Norelco no rewind. 

Our first year will soon be up and despite the fact when we 

started none of us knew anything about the systems operation, we have 

had no 

trouble whatsoever. 

Malco Tripieu, junebuuiu, nm. 

Malco Twin (1), Fayetteville, Ark. 

Malco Twin (2), 

Fayetteville, Ark. 

Thunderbird Theatre, Urbana, III. 

c^r. chonnmcr p.pntpr m\ Fayette\ 

Sftirs very truly, C\ 

r^Ja

HIGHLIGHTS IN INDUSTRY HISTORY 

"... one or two innovative trends immeasurably 

furthered film as an art medium." 

Continued from page 5 

atre does not mean "preview" in the traditional sense, onl) that 

a certain audience will see a film a few days earlier than scheduled—usually 

along with the critics. 

These press previews are often held under the most unflattering 

circumstances. Recently, a new film starring two veteran 

Oscar winners of tremendous reputation was press-previewed at 

a theatre playing an animated feature! It was the wrong audience 

lor the film. 

F.xhibitors Are Not Kept Informed 

As for exploitation, to reach the most persons per capita, producing 

companies allot most money to newspaper and television 

campaigns. The so-called "Fan Books" receive very little 

revenue, 

as contrasted to the '30s and '40s, because emphasis has been 

placed mainly on television and political figures. But. Hollywood 

has cut back legitimate trade advertising to a miniscule extent In 

the last five years, in an era when it is more important than ever 

to keep exhibitors informed. Many times theatre owners, especially 

in small towns, seldom know enough about product to do 

justice to the picture they are booking. They may not be able to 

attend trade conventions where product reels are shown. The 

situation is compounded when a film has a last-minute change 

of title, goes into release without trade showings or press books 

are not available. 

Unless the film is from a best-selling book or a famous Broadway 

play, the exhibitor may know next to nothing about the plot 

line. He may not even know the players. In more secure days, 

the exhibitor knew that 

a certain film from a certain studio would 

have certain production values, with stars who had built-in audiences. 

Today, the following dialog may take place: 

Exhibitor: "What's the name of the picture'.''' 

Distributor: 

"The Red Sunset." 

Inhibitor: "Never heard of it. A film about Red China?" 

Distributor: "No, an original love story." 

Exhibitor: "Who's in it?" 

Distributor: "Susan Fairbody and Studs Longnecker." 

Exhibitor: "Never heard of 'em. What studio?" 

Distributor: "An independent. Quick Buck Productions." 

Exhibitor: "Never heard of 'em. Who's the director?" 

Distributor: "A great off-Broadway man. Art Forartsake." 

Exhibitor: "Never ." 

. . 

And the conversation goes on ad nauseam. 

t umpaigns Often Stress Wrong Facets 

It also happens that campaigns for certain pictures stress the 

wrong facets. Julie Andrews' 'Star," the story of Gertrude Lawrence, 

is a classic example. A change of title to "Those Were the 

Good Old Days," after the film had been in release for some 

time, helped very little. The picture might not have been a blockbuster, 

but different exploitation treatment could probably have 

helped a great deal. The knowledgeable theatre owner can sometimes 

create exploitation more in keeping with his particular 

audience. 

Those persons in the film business who believe Hollywood is 

in the last throes of death agony should take a page from film 

history and review the past. Each of the following moments (out 

of countless others) bespoke ol innovative trends, many of which 

seemed cataclysmic at the time. Some were happened on by 

chance, others featured technical virtuosity, a few were flashes 

in the pan, and one or two immeasurably furthered film as an 

art medium. Following are some chronological milestones. 

1903: "The Life of an American Fireman," changed the 

format of flickers. Edwin S. Porter created the first "story" using 

narrative, sophisticated photography (closeup-long shot) inter-cut 

editing, exciting locale. 

1913: The Italian spectacle "Quo Vadis" introduced the 12- 

reel film in an era when five reels were considered feature length. 

1926: Warners' introduction of Vitaphone with "Don Juan" 

featured a synchronized musical score. 

1928: First 100 per cent talking picture, "The Lights of New 

York" (Warner). 

1933: Crackdown on risque films, dialog, costuming, brought 

about, in part, by Mae West's "She Done Him Wrong" (Paramount). 

1935: First full-length film in color, "Becky Sharpe." 

1940: Introduction of three-track stereophonic sound with 

"Fantasia" (Walt Disney via RK.O). 

1950: Complete switchover to safety film from silver nitrate. 

1952: First feature-length three-dimensional picture, "Bwana 

Devil" (Two interlocked projectors, separate sound track.); introduction 

of Cinerama. (Originally Vitarama, from the Gunnery 

Trainer invented by Fred Wallar in 1937). 

1953: Introduction of CinemaScope with "The Robe" (20th 

Century-Fox). Lenses perfected by Ernest Abbe and Carl Zeiss 

in Germany in 1890, patented by Henri Chretien in 1927. 

1955: Introduction of horizontal VistaVision with "Strategic 

Air Command" (Paramount), invented in 1926 by E. W. Clark, 

perfected in 1953 by Loren L. Ryder; Introduction of 70mm film 

with "Oklahoma" (Magna Pictures Corp.). 

1956: Introduction of 55mm film with "Carousel" (20th Century-Fox). 

1963: Introduction of Ultra-Panavision, 65mm process with 

slight squeeze, for "It's a Mad, Mad. Mad, Mad World" (United 

Artists). 

1966: Introduction of Dimension-150 for "The Bible" (20th 

Century-Fox) developed by Dr. Richard Vetter and Carl Williams; 

"Who's Afraid of Virginia Woolf" (Warners), the 

that "broke" the Production Code. 

ol 

1968: The adoption of "ratings" by the Motion Picture Ass'n 

America. 

1970: Pornography in films comes of age; advent of "Love 

Story" (Paramount) heralds new era, with nudity and hard-core 

pornography easing in public acceptance. 

History is on the side of Hollywood. Not the Hollywood of a 

dozen far-flung studios, 

but the Hollywood of combined facilities 

that will emerge after shopping plazas, apartment buildings and 

service stations rise on the hallowed ground of what once wer 

major plants. Led by a youthful contingent, the change that is 

coming about now will be reflected in the eyes of the new generation 

of moviegoers. 

The MODERN THEATRE SECTION,

Romance returns to the movies 

American Seating's newûv Seat 

Togetherness is wonderful for business. Next to seeing a good 

show, it's one of the main reasons people take in a movie. With the LUV Seat, 

two people can be more comfortably together than ever before. Why 

not a special "LUV Seat Section" in your theatre? Back it with a little publicity and 

merchandising — and watch your patronage grow. Check into the LUV Seat 

today. Your patrons will love it. And you'll love the receipts. 

Write for literature: American Seating Company, Dept. AD-735, 

Grand Rapids, Michigan 49502.

Symbol of 

Nearly 6,000 Meet in Cincinnati 

Largest Crowd in 32- Year History 

Attends Audio-Visual Convention 

The 1971 National Audio-Visual Convention 

and Exhibit was the largest in the 

'Quality 

show's 32-year history. Fourteen per cent 

more people registered at the most recent 

Convention held in Cincinnati's Convention 

Exposition Center than the previous recordbreaking 

year. 1969 (Chicago). 

Over 5,700 people involved with audiovisuals 

in one way or another came to hear 

speakers discuss all phases of the audiovisual 

industry and to see an exhibit of over 

270 booths displaying products of 225 companies. 

The show, sponsored by the National 

Audio-Visual Ass'n, Inc., is primarily held 

to give audio-visual materials producers and 

equipment manufacturers a chance to display 

their new products to the audio-visual 

dealers and manufacturers' representatives 

who will be selling them. Audio-Visual 

The Chicago-based firm, pioneer in 

"user" groups also hold concurrent sessions 

long established as a leader, first 

on audio-visuals and take advantage of a 

the FLO-THRU System in 

fine to opportunity see the new lines and 

to talk to the experts. This year sessions 

were held by the A-V Education Forum, 

the Industrial Audio-Visual Ass'n, National 

^lectors 

Visual Communications Ass'n, Religious 

A-V Conference and the National Conference 

on Multimedia in the Health Sciences. 

The Convention is also a time for audiovisual 

businessmen to be brought up to date 

on industry trends and new audio-visual uses 

and innovations. Major speakers for this 

year's Convention included Dr. Samuel N. 

Postlethwait, Professor of Biology, Purdue 

University, and Dr. John M. Culkin, Director 

of the Center for Understanding Media, 

Inc., New York City. 

National Audio-Visual Association 

(NAVA) officers reported on the activities 

of the Association. Outgoing NAVA President 

Alan P. Twyman, Twyman Films, Inc., 

(Dayton) outlined the accomplishments of 

the past year, and incoming President, Boggs 

E. Huff (Allied Sound-Visual Education, 

Inc., Nashville, Tennessee), listed Association 

plans for the future. 

Comments heard about this year's Nationaengineering, 

and Henry Cretors, vice 

Audio-Visual Convention, one of the president-sales. 

smoothest and most impressive ever, included, 

"There is a certain electric feeling in the 

STRONG ALSO PRODUCES 

air at this Convention," and "It was the best 

SILVERED REFLECTORS FOR 

Convention ever." 

ALL MAKES OF LAMPS 

The National Audio-Visual Association 

represents over 500 dealers and their 99 

branch offices in the 50 states and Canada. 

Each dealer offers projection and tape recording 

services; rents, sells and repairs 

THE

A 

'Gateway to Ideas' 

Is Program Theme 

I 

This year's convention program oi the 

National Ass'n of Concessionaires is being 

developed in such a fashion that each of the 

business sessions will be geared to the major 

theme: "Gateway to Ideas.'' Concession 

operators, no matter what area of the refreshment 

concession industry they serve, 

will hear something new and of particular 

interest to them during the business sessions 

and other convention activities. 

Working on this premise. Larry Blumenthal, 

Flavo-Rite Foods. Inc.. Bronx. N. Y.. 

and George Levenback. Encino, Calif., 

N AC convention program committee cochairmen, 

promise that members and others 

attending the organization's convention at 

the Americana Hotel. New York City, will 

be treated to a most diverse and outstanding 

program which should command and occupy 

their interest throughout their stay in 

the Gotham city. 

Some of the topics to be covered at the 

convention sessions are: "Feeding the Other 

Half," "New Concepts in Equipment. 

Products and Services," "Waste Disposal." 

Additionally, one of the highlights of the 

convention will be a visit to Madison Square 

Gardens and a tour of their food-service 

facilities. 

Members of the NAC convention program 

committee, in addition to Blumenthal 

and Levenback, are: Howard Epstein, Perk- 

L'p Inc.. Oceanside. N.Y., and Mortie 

Marks. Wehrenberg Theatres, St. Louis, Mo. 

Marks will act as moderator during the 

opening convention session on October 25. 

Titled "Feeding the Other Half," this segment 

of the program will feature speakers 

operating food service concessions in such 

areas of the leisure-time field as: Race 

Tracks. Theme Parks, Seaquariums, Discount 

Stores. Amusement Parks. Stadiums. 

Bert Nathan. Courtesy Associates Ltd., 

Bayside, N. Y.. NAC convention chairman, 

reports that there is keen interest in both 

the NAC Convention and Motion Picture 

Theatre Equipment & Concessions Industries 

Tradeshow. based upon the number of advance 

convention registrations and hotel 

reservations received at NAC headquarters 

in 

Chicago. 

Additionally. Nat Buchman, Theatre Merchandising 

Corp., Boston, Mass.. NAC exhibit 

chairman, reported that requests for 

booth space were on the continual rise, with 

many new firms introducing new equipment, 

products and services contracting for 

exhibit space. 

The tradeshow. which is co-sponsored by 

National Ass'n of Concessionaires (NAC), 

National Ass'n of Theatre Owners (NATO) 

and Theatre Equipment Ass'n (TEA) will 

be in progress October 25-2S during the 

concurrent conventions of the three organizations. 

For more information about products 

described in this issue use Readers' Service 

Bureau coupon on page 69. 

WE ... BUY - SELL - REPAIR - TRADE 

THEATRE EQUIPMENT 

Money Saving Prices! New and Rebuilt Equipment 

EXPERT MECHANICS - PARTS FOR ALL MAKES 

R. W. Pinkston, Pres. 

PINKSTON SALES & SERVICE Inc. 

4207 LAWN VIEW AVE DALLAS, TEXAS 75227 


Alpine's- front "piazza"' incorporates heating 

patrons in line during severe winter months. 

Jack Locks stands at Formica concessions counter used by patrons 

of both theatres. Carpeting is Alexander Smith. 

JACK LOEKS CIRCUIT ADDS AUTOMATED TWIN 

A' pine I and Alpine II, automated 

twin theatres in Grand Rapids, Mich., 

are the latest additions to the growing circuit 

of Jack Loeks Theatres. Loeks, prominent 

in Michigan exhibition circles for 

many years and a civic leader in Grand 

Rapids, chose a compact Mel Glatz design 

for the twin houses. The exterior features a 

modern, functional "piazza" hosting the 

twin marquees. Outdoor heating units warm 

patrons standing in line during severe winter 

months. There is parking for some 650 

cars. 

The spacious lobby features 

floor-to-ceiling 

solar glass windows on each corner 

of the building, and glass entrance doors. 

Exits on either side of the area eliminate 

"after show" traffic-flow problems. The 

Formica concessions island, in the center of 

the lobby, is surrounded by beige easy-toclean 

ceramic floor tile. Alexander Smith 

octagonal carpeting in shades of olive green, 

light mustard and Chinese red, adds a warm 

intimate touch to the modern decor. The 

chandeliers, fashioned of 12 stark white 

globes are by Bisol and offer subtle illumination. 

The restrooms. off the center of 

the lobby, are recessed down six steps and 

separated from the concessions area by a 

wrought iron balustrade. Each restroom, 

located down a blind corridor, is without 

doors, but situated so that total privacy is 

maintained. 

Alpine I, draped in pleated gold fabric, 

incorporates use of 325 Irwin Citation 

chairs with gold 100 per cent nylon material 

and wheat-colored fiberglass backs. Alpine 

II is draped in pleated red fabric with 325 

Citation chairs upholstered in gold with 

wheat-colored backs. The title curtain in 

both auditoriums sweeps back to disclose 

Super-Optica screens by Hurley. Tiled in 

beige, the twin projection room utilizes 

Cinemeccanica Victoria 4, 35mm projectors 

with XeTRON lamphouses and rectifiers, 

with an EPRAD transistorized sound system. 

Lenses are Kollmorgen and Berthoit. 

Film handling equipment is by Ringold Theatre 

Equipment; automation is EPRAD 

Programatic. 

Paul J. Voudouris of Ringold Theatre 

Equipment worked closely with Jack Loeks 

to provide the Grand Rapids community 

with twin theatres with unusually fine appointments 

and the best of modern equipment. 

CREDITS 

Automation: EPRAD Programatic 

Carpeting: Alexander Smith 

Chandeliers: Bisol 

Changeable Letters: Bevelite 

Concessions Stand: Millwork, Grand 

Rapids 

Designer: Mel Glatz Associates 

Drapery: Premier Studios, New York 

Film Handling Equipment: Ringold 

Theatre Equipment 

General Supply Dealer: Ringold Theatre 

Equipment 

Lamphouses: XeTRON 

Lenses: Kollmorgen and Benoist 

Berthoit 

Projectors: Cinemeccanica Victoria 4, 

35mm 

Rectifiers: XeTRON 

Screen: Hurley Super-Optica 

Sound: FPRAD 

Seating: IRWIN 

Ticket Machines: General Register 

> 

>!I1!!!IIILI.1MUI...H Ill 

^ 

"' 

V 

-

The 

Welcome 

NATO-NAC-TEA Conventioneers 

See Us in Booths 37-38 

Americana Hotel, New York City 

Oct. 25-28 

VITA-GLAZE 

developed (or exclusive use on BUTTERCUPS^ paper 

. 

coating that prevents leaking and has that appealing 

1109 NORTH MAYFAIR ROAD 

MILWAUKEE, WISCONSIN 53226 

B0X0FF1CE :: October 25, 1971

INDUSTRY TRADESHOW EXHIBITORS 

COMPANY 

BOOTH NO 

COMPANY 

Adler Silhouette Letter Co 95 

American Projectors, Inc 106-107 

American Seating Co 117-1 181 19 

Amusement Business 21 

Arcal Theatre Products, Inc 96 

Lee Artoe Carbon Co 84 

Atando Products, Inc 10 

Div., Atherton Litton Industries 29-30 

Atlantic Audio Visual Corp 131 

Bagcratt Corp of America 56 

Bakers Pride Oven Co., Inc 8 

Ballantyne of Omaha, Inc 133 

A. L. Bazzini Co., Inc 9 

Bennett Sales Co 6 

Bevelite Mfg. Co 78 

Butler Fixture & 1-2 

Mfg. Co 

Candy Corp. of America 28 

Carbons, Inc 125 

Century Projector 110 

Corp 

Christie Electric Corp 97 98 

The D. L. Clark Co 25 

J G. Clark Co 6 

Coca-Cola USA 50-51-52 

41-42-43, 

Coffee-Mat Corp 7 

Continental Can Co 26 

Continental Protective Service 75 

Coreco Research Corp 48 

Cretors & Co 47 

Crush International, Inc 35 

Curt.ss Candy Co 34 

Dart Container Corp 27 

Dripcut Storline Corp 57 

Drive-In Theatre Mfg. Co 82-83

NAC CONVENTION 

PROGRAM, 1971 

Sunday. October 24 

7:00 p.m.—NAC presidential cocktail reception. 

Monday. October 25 

Convention Theme: 

"Gateway to Ideas" 

9:00 a.m.—Opening business session. Panelists 

will describe unique features of 

mass feeding programs in diversified 

areas. 

\2:W p.m.—NAC luncheon. 

3:00-6:00 p.m.—Grand opening of tradeshow. 

6:30-8:00 p.m.—Reception. 

8:30 p.m.—Special film screening. 

Tuesday, October 26 

9:00 a.m.—Visit to Madison Square Garden 

for a tour of its vast food service 

facilities. 

1:00 p.m.—Luncheon with NATO. 

3:00-6:00 p.m.—Visit the tradeshow. 

8:30 p.m.—Special film screening. 

Wednesday, October 27 

9:00 a.m.—Business session. New concepts 

in equipment, products and services. 

12:30 p.m.—NAC annual membership 

luncheon and business meeting. Election. 

J:00-6:00 p.m. —Visit the tradeshow. 

Evening—At leisure. 

Thursday, October 28 

9:00 a.m.— Business session devoted to an 

in-depth discussion of the growing problem 

of disposing of solid waste material. 

1 :00 p.m.—Luncheon with NATO. 

3:00-5:00 p.m.—Visit the tradeshow. 

Evening—President's banquet (black tie). 

Farewell cocktail party in NAC president's 

suite 

following the Coca-Cola banquet. 

LADIES 

PROGRAM 

Monday, October 25 

10:30 a.m.—Lincoln Center tour. Busses 

leave from the 52nd Street entrance of 

the Americana Hotel. 

1:00 p.m.—Luncheon. Judith Keith: 'I 

Haven't a Thing to Wear." 

Tuesday, October 26 

9:00 a.m.— "Bloody Mary Breakfast" at 

Rainbow Room, 65th floor, 30 Rockefeller 

Plaza. Beverly Crawford fashion 

show. 

Wednesday, October 27 

11:00 a.m.—Backstage legitimate theatre 

tour. 

2:00 p.m.—Theatre matinee. 

Note—Ladies will join with the men in all 

evening functions. Dinner (one night onlj I 

on Monday, Tuesday or Wednesday evening 

at a choice of six popular New York 

restaurants. 

Wagner 

marquees 

eliminate the 

generation gap 

Theatres 

DORS DAT 

BRIAN «1TH 

WITH SIX YOU 

6CT EG6H0U 

VIVIEN LEIGH 

GONE WITH 

THE WIND 

Wagner builds theatre marquees by hand, using the best stainless steel and 

break resistant Filon background material. A Wagner Filon marquee bridges 

a generation or more with trouble free operation. Filon stands up to high 

winds, storms—even vandalism. 

And, if you're having problems with plastic letters that crack or have 

clips that easily break off, ask your sign or theatre dealer to show you 

Wagner's black Cycolac" plastic letters. They're made of the identical 

material as used in professional football helmets. Drop them! Stomp on 'em! 

Wagner's Cycolac letters can take it. 

Wagner also has 3 dimensional slotted letters in green, red and blue. 

Sizes range from 4" to 17". In addition, we have plexiglass and marquee 

glass available as well as durable, low cost metal marquees for outlying 

drive-in theaters. 

With centralized manufacturing and warehousing facilities, Wagner assures 

fast delivery to meet 

opening deadlines anywhere 

in the country. Call 

your sign manufacturer or 

contact us direct for the 

name of your nearest 

Wagner dealer. 

National Advertising Company w DTf\ 

A SUBSIDIARY OF ^COTTIPANY 

3120 HIRSCH STREET 

MELROSE PARK, ILLINOIS 60160 

WAGNER SIGN SERVICES 


ABC's Mull Theatre in Johnson City, Term., above left, draws large 

opening day crowd. Pictured at above right is ABC-Florida State's 

new Dolphin Theatre at Palm Springs. Fla. The Ultra-Vision 

Theatre ca Pembroke Mall. Virginia Beach. Va., bottom right, is a 

particularly unique and attractive ABC theatre. 

THE 

OF THE 

MARK 

MODERN 

By GLENN BERGGREN 

Wil-Kin, Inc.. Atlanta 

How To Pick a winner? Horses 

ne thing, but in products and services, 

. , 

the gamble is more 

predictable! The new 

\ • always can help, but 

the winners come 

from the group of new 

and better! This applies 

widely from TV 

dinners, to commer- 

there must be more to the story than that! 

The car parking is widely being solved 

around theatres, and still there is a difference! 

Perhaps some theatres are being designed 

with obsolete concepts. 

In mv opinion, there are theatres newly 

opened in the past three years, which are 

inlh up-to-date with the planning concepts 

of 1939. Compare it to a progressive businessman, 

who asks his assistant to obtain 

a lease-car for general business purposes, 

and gets a 1939 LaSalle convertible, in all 

new condition. Not for show, or collector's 

purposes, but just to drive on business. 

Wow! Good as LaSalle was, and with V-8 

engine, the assistant claims that he got a 

very good deal on it! And it is well built 

and deluxe! Do you suppose that John Q. 

Public would wonder at Mr. Exhibitor 

driving the 1939 LaSalle? 

In the Southeastern U.S., one exhibitor 

has replaced older theatres with projects 

which are not only modern, but seem to 

have "The Mark of the Modern." These 

are theatres which are not only new, but 

new and better. The exhibitor is ABC Theatres, 

including Southeastern and Florida 

State Theatres. Among the several projects, 

there has been considerable interest and 

impact in the community region, and in 

this day and age, we need all the interest 

and impact we can get! Of the dozen or so 

projects in the Southeast, ABC has created 

unique places for movie entertainment, and 

the cover of Boxoffice shows only a few. 

Why unique? There are many who feel 

cial jet aircraft, to 

wash-*n-wear clothes. 

Theatres are no exception, 

and it is 

Glei /;, 

vv 

claimed to be obvious that John Q. is tired of a little picture in a 

boxlike theatre; he has that at home, for 

that the gilded palaces, with statuary, but 

no parking, have given way to theatres free! Also, John Q. is familiar with the 

without statuary, but with parking! But old and the modern, he sees it in autos, 

office buildings, clothing styles, even home 

stereo tape players; and he can see the 

difference. It is obvious that he notices the 

color, decoration, spaciousness; the steps 

and doors; the feeling of being crowded or 

free in passages or near the concession area. 

Apparently most people do not like being 

crowded, cramped, or shoved; do not like 

excess steps, inner doors, or narrow passages. 

The Mark of the Modern 

ABC in the Southeast has numerous 

projects, new in the past few years, but the 

inner doors, and steps indoors, have been 

disappearing, so that in this year's crop 

they are absent, Particularly, with the Pembroke 

Mall Ultra-Vision* Theatre at Virginia 

Beach, Va., and even more so at the 

Deerfield 

Beach Twin (both on cover), th. 

interiors are spacious, free, unhindered, 

step, no-door layouts. 

And these are apparently part of th 

"Mark of the Modern." Also, at these th 

atres, the gently curving walls, eliminatin 

the confining effects of end-walls or corner; 

add to the feeling of spaciousness. Each c 

these theatres has wide and obviously genet 

ous aisle space, and located along the wall 

with Continental seating, now becoming 

accepted widely as a "Mark of the Modern. 

Exterior shape, trim and lighting; planting 

and decorative marquee (which can be rea 

from a distance), all fit into the "Mat 

of the Modern" concept. 

These theatres also have curved-sen 

picture; full-back rocker chairs (by He; 

wood-Wakefield); sidew all-sound for an 

picture; lobby sound system for soft mus 

any time, and a screen picture large enoug 

for impact, and complete from floor-t< 

ceiling in height. Carpeted and drape* 

acoustic control in all areas; colorful 

decorated interiors of gold, or red, or blu 

wood trim in modern styling. At Pembrol 

and Deerfield, the concession areas at 

huge, but being circular, in a circular lobb 

the 40 or more feet of counter is not obv 

ous; but such a layout permits the faste 

customer service (without crowding) imagi 

able. That must be another Mark 'o Mr> 

em also. 

Other ABC projects at Johnson Cit 

Term.; Palm Springs, Fla.; Athens, Gj 

Gastonia, N.C.; Roanoke. Va.; Kingspoi 

Term.; and Blacksburg. Va.. also have cur 

ed screens, rocker chairs, no-step, no-do< 

Continued on page i 

L6 

The MODERN THEATRE SECTIC!

MERiCftiTPROJECT^ 

1A7 N Vermont Avenue 

(213) 335-5722 \ 

CINEMATIC 

I 

u-4_t-^' 

O ô ' 

Lk 


Modern, neat and well-lighted boxoffice area with outdoor plant 

at Mall Theatre in Johnson City, Tenn. 

Left half of spacious lobby at Pembroke Mall. Note built-in foam 

bench, planter, large entry and reader board. 

Modern and attractive circular 

Note 40 feet of counter length. 

Spacious Ultra-Vision projection booth at the T< 

Kingsport, Tenn., makes good use of space. 

THE MARK OF THE MODERN 

Continued I rum page l

WESTREX CAN FURNISH A COMPLETE THEATRE EQUIPMENT PACKAGE. 

THE BASIC PACKAGE 

OTHER OPTIONS 

Westrex 

216 E. First South 

Salt Lake City, Utah 84111 

Phone: (801) 322-5322 

4219 Van Kirk Street 

Philadelphia, Pa. 19135 

Phone: (215) 533-3900 

390 Alpine Drive 

Beverly Hills, Calif. 90210 

Phone: (213) 274-5217 

October 25, 1971 

See us in Booth T37, NATO Trade Show, Americana Hotel, New York City

since we have presented information on au- 

equipment. 

Little Trouble Experienced 

This is 

the brightest 

lamphouse 

in the world: 

AUTOMATED 

PROJECTION 

SITUATIONS 

INCREASING 

By WESLEY TROUT 

tomation 

A-l 

fect 

See us in Booth 79 1 80, 

NATO NAC TEA Trade Show, on any of the 

New York City, Oct. 25-28. 

This is the ORCON 6000. It puts out 55,000 lumens open aperture, with 

an f/1.7 lens, its xenon bulb operating at a nominal 150 amps. And it covers a 

150' screen with a uniform brightness of over five foot lamberts. That's twice as 

bright as the next best. There are four other models designed for successively 

smaller screens. 

The secret of ORCON outstanding brightness is in the computer-designed 

aspheric reflector. The space technology design of ORCON 35/70mm lamphouses 

will not be worked on. 

features metal optics, ease of alignment, solid state current regulated 

power supply, and adaptability to automation. 

operation is 

Investigate this advanced lamphouse system now. Contact your local dealer 

or write: 

their equipment as simple as possible, 

Optical Radiation Corporation 

It Has Been several months 

According to reports 

reaching our desk 

from time to time, 

sales have been very 

brisk and theatres report 

they are very 

happy with their 

equipment and have 

better screen presentation. 

They also say 

very little, if any, 

trouble is experienced 

in the operation and maintenance of wellknown 

makes of automation equipment. 

We know from experience and talks with 

projectionists concerning automation devices 

that the all-important thing is to thoroughly 

inspect every reel of film, carefully 

make good splices and keep projectors in 

working condition. You can run a per- 

show without any trouble on a day-today 

basis, but you cannot be careless in 

making up your program or make sloppy 

film inspections. 

We want to strongly point out to every 

projectionist not to make any adjustments 

leading makes of automation 

equipment until he thoroughly understands 

its operation and learns how a certain part 

is adjusted to correct some malfunction. As 

long as the equipment is operating okay, 

leave it alone except for cleaning. Do not 

bother the relays as long as they work alright, 

unless you really want trouble. Most 

manufacturers seal their relays so that they 

Frankly, automation devices, once their 

understood by the projectionist, 

are not too complicated and will work perfectly. 

Manufacturers have tried to make 

using 

plug-in units for simplicity and ease of repairing 

should some component become detective. 

Plug-in units make replacements 

quicker and easier and keep the show going 

while you repair the defective one, or send 


25 


"one word 

can improve a thousand pictures" 

It's cooperation, a word many Drive- In theatre owners and operators like Jack 

Armstrong rely on. 

Call or write Gene Taylor and find out what cooperation is really like. 

W\0 T\ THEATRE SCREENS, INC. 

UOLU P.O. Box 4042 Overland Park, Kansas 66204 (913) 649-7116 

OXOFFICE :: October 25, 1971

AUTOMATED PROJECTION 

SITUATIONS 

Hot Popcorn. 

15

Did someone say 

you can't automate the 

projector arc carbon ? 

Phooey 

And four cheers 

for our side 

Count them! Four! Not one... but four! 

Four ways to automate high-intensity carbon arcs 

. . . the best possible light source is now a push-button 

light source that burns for one to two hours. 

Give a cheer to the C.S. Ashcraft Mfg. Company! 

They offer a preset striking mechanism on the Super 

Corelite and Super Cinex Lamps that automatically 

establishes the arc with a push-button control. 

Give a cheer to Strong Electric Corporation! And 

their Strong Futura Arc Lamp II. It's equipped with 

automatic crater positioning for use with automated 

presentation systems. 

And give two more cheers! One cheer for the PEC 

autostrike and its automatic ignitor used with Peerless- 

Magnarc lamps. And another cheer to Union Carbide 

for its dual contribution. ..the famous UCAR (formerly 

NATIONAL) carbons and its UCAR ignitors. 

So... if you like the idea of automated projector 

arc carbons, don't just cheer. ..automate. ..now! Enjoy 

this best of all possible worlds... not just the best light 

. . . but the best possible automated light. 

The Discovery Company 

UNION CARBIDE CORPORATION 

CARBON PRODUCTS DIVISION, DEPT. WS 

270 Park Avenue, New York, New York 10017 

UCAR and NATIONAL are registered trademarks of Un 

BOXOFFICE :: October 25, 1971 23

! 

AUTOMATED 

: 

in 

j 

] 

rheBigSit-ln 

fastnolpunaenj 

Massey has the solution 

to your deep-seated 

problems — -a big, 

luxurious oversized 

lounger featuring 

three-pillar back support, 

with full depth foam 

cushion and back. 

You can always rest 

assured that the Massey 

Astro-Lounger will 

answer your seating 

questions most 

comfortably. Also 

available as the 

Rocker Lounger. 

You re always sitting pretty with 

ffiasseu 

seating ca 

NASHVILLE TENNESSEE 37208 

Increase Your Drive-ln Profit with 

In-Car Air-Conditioning by 

ParkAire 

It's a proven fact. . . Parkaire equipped 

'W^Wf~^^ 

ParkAire 

Drive-Ins show over 30% increase 

• 30% jump in Box Office Sales 

in 

business. 

Plus Revenue - 1 

Air Condition 

ADDS UP TO MORE PROFIT FOR YOU 

Take advantage of the new dimension 

in Drive-In comfort - It builds Profit 

- and pays for itself at the same time. 

Write or call 

Parkaire today. 

ENGINEERING CORPORATION 

12400 49th St. No., St. Petersburg, Fla. 33732 

Phone AC 813/526-3228 

PROJECTION SITUATIONS 


From time to time, a number of exhibitors 

have asked if very much extra time is needed 

to maintain automation equipment. From 

our records and experience the past two 

years checking various makes, our answer is 

that practically no extra time is required 

except to keep it clean as you would your 

projectors and arc lamps, once the equipment 

is properly installed and adjusted. The 

| 

installation engineer will make all the necessary 

adjustments and these should be left 

| 

strictly alone as long as the equipment functions 

properly. Most problems in the past 

have been caused by projectionists being too 

handy with a screwdriver and getting some 

component really fouled up so that it would I 

not function correctly when it should have 

been left alone. Equipment now offered by 

many leading manufacturers is exceptionally 

rugged and the very finest in material is 

used so that it will give practically troublefree 

operation. We have known of many installations 

over the country working perfectly 

for a long time and not needing any attention 

except cleaning. That is 

an excellent 

record for newly designed electronic equipment. 

The important thing, may we state 

again, is to have the equipment installed 

right at the beginning and that will avoid 

trouble. 

Duties of Projectionist 

Now let us discuss the duties of the projectionist 

operating automation devices: 1. 

First, make up a cue sheet if starting a new 

program. 2. Check every reel very carefully 

for bad splices, torn sprocket holes and 

changeovers. Each splice must be perfect so 

that there will not be any breaks. 3. Make 

sure the leaders are in good condition and 

the right lengths. 4. When making up large 

reels and removing the reel numbers, mark 

the place where you have taken off a leader 

so you will know where it is when you 

reassemble leaders, placing these two leaders 

together and marking them accordingly so 

you will get the right ones on. This will save 

time and get the reels numbers on the right 

reel, etc. It is a good idea to put these leaders 

in a metal box until you are ready for 

them. 

After you have the show all set up for 

running, the next important step is to lubricate 

and check your projectors, making sure 

they are ready for operation. Be sure to 

clean each sprocket—soundhead sprockets, 

too—with a stiff-bristle tooth brush, then 

take gates out and clean thoroughly. Clean 

the projection lenses with lens tissue. Clean 

the reflectors and set carbons, etc. 

Tension shoes and gate assembly should 

be frequently checked for wear and dirt. 

Make sure the shoes arc not badly worn as 

this can cause film damage and picture 

jump. Too, it is extremely important that the 

sprocket teeth are in good condition and not 

undercut. 

Take-up tension should be adjusted so 

that it will easily rewind a full reel, keeping 

mind that excessive tension can cause 

film damage and sometimes will be so heavy 


1 Dictaphone 

it will pull splices apart. Keep an extra set 

of take-up belts on hand. 

Mechanism Condition Important 

[ 

Projector mechanism must be in 

first-class 

running condition, when automation is 

is used, so there not a sudden breakdown 

due to the mechanism being in poor repair. 

There is no good reason for any theatre to 

have projectors in poor operating condition 

as they c.in be repaired by the projectionist, 

or if in need of a complete overhaul, they 

can be sent to a repair shop (theatre supply 

house) where they are equipped with tools 

and machinery to do an A-l job at a reasonable 

cost. Of course, many first-class projectionists 

can make needed replacements without 

special tools. 

By the way. just as important as the lower 

take-up tension, is the upper magazine 

tension on the reel shaft. There should be 

just enough tension on the upper reel shaft 

to keep it from "racing." Always be sure to 

keep the reel shaft properly lubricated, particularly 

with older types of projectors. 

Be sure to place the pulse strips at the 

right places on the film for making changeovers 

and striking the second arc. "Pulse" 

strip is self-adhesive foil and easy to apply, 

and film is not damaged by these strips, 

of course. Make certain you always have 

plenty of these strips on hand, and kept in 

the parts cabinet so you can find them 

easily. These strips should be applied when 

making up your program, using a handrewind 

for inspecting and putting on strips. 

The projectionist should have enough 

projection experience to properly operate 

automation equipment after he has been 

shown how to set up the film and set up 

his automation device. Once this is learned, 

he should not have any trouble and should 

put on a good program. We suggest, where 

possible, the projectionist and exhibitor 

visit some theatre where automation is 

operating successfully and obtain some good 

beforehand knowledge, plus the instructions 

from the installer on operation. 

Of course, most any intelligent person, 

even with limited projection knowledge, 

can learn to make up film for automation 

and set up the stops, etc. But if you don't 

learn how to do it right, you will have 

trouble until you do. This equipment is not 

too complicated once you master the function 

of each unit. Our advice is for every 

projectionist to get all the data he can on 

automation, and when your theatre does install 

it, you will be ready and it will make 

it a more simple task, believe me. 

We have often been asked that if automation 

equipment should give trouble, can 

you quickly change to manual operation. 

The answer is yes. All equipment is designed 

so that you can immediately change 

over to manual operation and continue the 

show. If trouble can be cleared in a short 

time, you simply change back again to 

automatic operation. You should study your 

manual and know how this is done on the 

particular make of equipment you may 

have. This will prevent delays and a dark 

screen. 

Continued on following page 

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SITUATIONS 

Continued from preceding page 

Moreover, as we have told you in some 

of our previous articles in this department 

and in our service manual, all the leading 

makes of automation equipment have failsafe 

protection; in case a film breaks or 

there is projector trouble, the equipment 

will promptly shut down until trouble is 

cleared and then you simply press a button 

and it will be in operation again. This safety 

device protects your equipment and will 

eliminate film damage. No trouble should 

occur if you have thoroughly inspected 

your film and threaded up the projector 

correctly. Most trouble can be traced to 

poorly inspected film and sloppy threading, 

we have found on projection room checks. 

When making up your new program, 

make certain each reel has the correct 

length of leader footage for correctly threading 

up your projector, and you make the 

right size film loops in the mechanism and 

soundhead and enough to fasten leader in 

the bottom reel. Keep film leaders off the 

floor while threading. Thread up on "8" 

for most projectors and this will be enough 

for run down, if you want to check your 

threading. In most cases you should have 

sufficient leader to run down to the proper 

spot on the leader ("8" on leader). Projectionists 

should keep on hand some leader 

stock in case it is needed to make the 

right length leaders. Perfect changeovers 

can be made only when you thread up each 

projector as it should be. 

There is no question in my mind that 

automation is wonderful equipment for any 

size theatre and is working very satisfactorily, 

as far as we know, in every installation 

where it is properly installed. The 

idea, however, that you can install automation 

in the projection room and walk 

off and forget it for a long time is not 

true. There is always that possibility of a 

film break, or mechanical malfunction, that 

definitely must be taken care of at once 

as the equipment shuts down and won't 

start again until trouble is cleared. So you 

see there must be someone there—a trained 

projectionist—to take care of the matter. 

Sure, you can do some other chore, and 

go down into the auditorium to check 

sound level and focus for quite a while and 

need not be in the projection room every 

minute, but a projectionist should be on 

duty so he can check the equipment, set 

carbons if arcs are used and check the 

operation of the equipment. Only under 

this kind of a setup can you be sure of 

putting on a perfect show for your patrons. 

I know from contacts and trips in the field 

from time to time. You can give your 

patrons a better screen presentation and 

make a good investment in automation 

equipment, believe me! Anoher feature of 

automatic devices is that you can operate 

two projection rooms at the same time 

with only one projectionist, saving considerable 

money in this kind of a setup. 

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Exhibitors considering installing automation 

equipment must keep in mind that projectors 

and projection lamps must be in A-l 

condition, and determine if lamps can be 

automated (old models can't be converted 

easily). If lamps cannot be converted, it 

is best to install xenon lamps even though 

it may be expensive at the time. II your 

equipment is not in good repair, do not try 

to automate until you have it overhauled 

and in first-class running condition. You 

are asking for trouble if you don't. In some 

cases, it would be better to install later 

model or rebuilt mechanisms first. Inferior 

equipment has no place in today's modern 

cinema theatre. We find, from time to time, 

too many theatres trying to operate equipment 

that is in need of repairs and adjustments 

for proper picture presentation. This 

is poor business and will not bring patrons 

back until something is done about it. Too, 

inferior sound reproduction is unnecessary 

because most systems can be improved by 

replacements and adjustments. 

Most of the installations of automation 

devices have been of the two-projector 

type where there are not so many changeovers, 

using, of course, 6,000-foot reels. 

This means the projectors have to be equipped 

with larger magazines for handling 

large reels, and have a properly designed 

take-up mechanism for taking up 6, 000- 

foot reels. This does not present any real 

problem because you can obtain large magazines 

to fit most standard projectors today. 

This does away with so many changeovers 

and gives the projectionist more time to 

keep a check on his focus, light and sound 

output level. 

There are many installations using a single 

projector equipped with 13,000-foot 

magazines and reels. For most programs, 

the entire show can be run without any 

changeover, but man) theatres base an extra 

35mm projector for running their short subjects 

and then switch to the larger projector 

for the feature. This makes an excellent 

setup for many situations, using nenOD 

lamps for light. ()t course automation is 

used in conjunction with the one- or twoprojector 

setup. This lets the projectionist 

go into the auditorium during the show 

and make a check on the sound volume, 

locus, etc. It is a good setup for managerprojectionist 

and this saves some money for 

the theatre. We find quite a few situations 

working very successfully if the projectionist-manager 

is well trained, particularly 

more SO if he is an experienced projectionist. 

You will find that most automatic systems 

are of the plugged-in type because it 

makes it more easy to replace a defective 

unit without having to take off and replace 

several wires. This will keep maintenance 

to a minimum and the equipment operating 

smoothly, so we are strong for the plug-in 

type of equipment. 

Installation of equipment: Manufacturers 

have certain steps for installing and 

mounting the various units, and we strongly 

recommend following their procedure for 

a satisfactory installation and avoid trouble 

because some unit had not been installed 

as instructed, or some wiring not made as 

instructed. The wiring should be placed in 

conduit or trunking, and you should use 

Continual on following page 

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SITUATIONS 


care in keeping all wiring as far away as 

possible from sound wires to minimize pickup 

noise in the sound system. Manufacturer 

or engineer will give details on how this 

should be done. 

The correct installation of any make of 

automation equipment is important, of 

course. The position of the main control 

unit is not too critical, although it must 

be borne in mind that the projectionist has 

need to operate the push buttons and 

switches and sometimes do some maintenance 

on the equipment. The front wall 

of the projection room between the projectors 

is an ideal spot and the most convenient 

for the projectionist, if there is 

room for the main control unit. The other 

units should be installed as recommended 

by the manufacturer. Put all wiring in conduit 

or in trunking along the front wall of 

projection room. 

Xenon and Automation 

Theatres employing xenon lamps need 

not worry about the lamp lighting as most 

automation is now equipped so it will give 

several igniter pulses should it not start on 

the first one; same thing is true with arc 

lamps equipped with automatic arc striker. 

Sometimes xenon lamps do not always 

start on the first punch of the button, but 

most will start on the second punch. 

Comments: Projection machines must be 

in first-class repair if you want a smoothrunning 

program with any make of automatic 

device. Moreover, if you have arc 

lamps, they must be equipped with an 

automatic striker. Not all old lamps can be 

so equipped. However, National Carbon Co. 

can supply an arc igniter that will strike 

the arc. Several modern types of arc lamps 

are equipped to work with automation 

strike arc automatically, we are informed. 

For a long-run feature program, for an 

example, and projector equipped with 13,- 

000-foot reels or film transport system, you 

will need xenon lamps. 

Making Up the Show 

When making up a long show for automation, 

the projectionist must make a cue 

sheet and then put the show together on 

the rewind bench, carefully inspecting every 

reel for torn sprocket holes and bad splices. 

Take your time and make sure every foot 

of the film is in good running condition. 

This will avoid sudden breakdowns due to 

careless film inspection. And be very careful 

in threading up your projector. Have 

the right size film loops, make sure film is 

on the sprockets, gate is closed tight, film 

is threaded correctly in soundhead and slack 

is taken out of the upper reel, etc. 

Set up your automation equipment to 

run the show and pulse strips at the right 

distance. Have leaders of the proper length 

and fasten securely in the lower take-up 

reel. If you will follow this advice, you 

should not have any trouble. 


I 712 

I 

Since the advent of automation in this 

country several years ago, manufacturers 

have made many improvements in their 

equipment. You will find the equipment 

giving very satisfactory performance, proving 

that it is capable of giving better screen 

presentation and doing away with "missed 

changeovers." and giving the projectionist 

more time to keep a check on picture focus 

and sound level in the theatre. In many 

situations there are projectionist-manager 

setups that work satisfactorily and are a 

savings in extra help, also giving the projectionist 

more salary for extra duty. We 

do want to stress that this equipment does 

not replace the projectionist because you 

need an experienced projectionist to set up 

the program, oil and clean projectors, maintain 

sound equipment, etc. Too many 

exhibitors have formed the idea it replaces 

New BALLANTYNO 

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the projectionist and all that is necessary is 

to thread up the projectors and punch the 

start button. But it is not quite that simple, 

believe me. A projectionist must be on duty 

in order to keep a check on the equipment 

and set up the show right. Of course, one 

experienced projectionist can take care of 

two projection rooms in many situations. 

Technical Data 

Plenty of technical data has been presented 

in instruction sheets by manufacturers, 

and in this department, so that the 

projectionist should find it easy to operate 

any leading make of automatic device. 

More will be presented here, from time to 

time, as it is available. It is up to you to 

read and study this information and avoid 

trouble operating both automation and pro- 

equipment. 

jection 

Please pardon some rambling in this 

article. We want to give you all the information 

possible that you should have in 

order to do a tip-top job in the projection 

room. 

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W. VV. Clements, president and chief executive 

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of Dr Pepper bottlers— stating that gallonage 

sales for September were nearly 6 per 

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Cumulative sales for the year are showing 

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Clements headed a two-day presentation 

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HONORED 

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|he Board of Governors of 

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Engineers, upon the recommendation 

of the Fellow Membership Award Committee, 

under the chairmanship of Deane 

R. White, E. I. du Pont de Nemours, Inc., 

has conferred the distinguished grade of 

Fellow Member upon the following individuals. 

The Fellow Awards were presented by 

SMPTE President Wilton R. Holm at special 

ceremonies on Monday, October 4. 

beginning the Society's 110th Technical 

Conference and Equipment Exhibit at the 

Queen Elizabeth Hotel, Montreal 

A Fellow of the Society is one who is 

no less than 30 years of age and who has, 

by his proficiency and contributions, attained 

an outstanding rank among engineers 

or executives of the motion picture, television 

or related industries. Those upon 

whom this honor has been conferred are: 

Robert Eisuke Saeki, chairman of the 

board of directors, Yokohama Cinema 

Laboratories, Inc., Yokohama, Japan, 

established his company in 1923 and by 

importing equipment from the U. S. and 

Europe has been influential in keeping 

Japan's motion-picture technology abreast 

of the rest of the world. Beginning his 

career as a cameraman for Pathe News, 

Saeki has received many awards for his 

educational films. Since 1959 he has carried 

out extensive research in 8mm sound, developing 

an optical recording and printing 

system and perfecting striping and recording 

techniques for 8mm magnetic. Saeki is 

an honorary member of the Motion Picture 

and Television Engineering Society of 

Japan and in 1970 he received the National 

Blue Medal Award from the Japanese 

Government. 

Leslie H. Holmes, corporate supervisor 

of film quality control for the Canadian 

Broadcasting Corp., Ottawa, graduated 

from RIT in 1948 and from 1949 to 

1962 was chief instructor in photographic 

arts at Ryerson Institute of Technology. 

Toronto. Before joining the CBC he was 

wilh the National Film Board where he 

planned and designed automatic processes 

and equipment for the Government Photo 

Centra in Ottawa. Holmes is program chair- 




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man for the 110th SMPTE Technical Conference, 

a member of the Society's Color 

Committee, a member of the British 

Cinematograph, Sound and Television Society, 

and chairman of the Canadian Standards 

Ass'n Committee on Motion-Picture 

Photography. 

Glenn M. Berggren, vice-president and 

general manager, Wil-Kin, Inc., Atlanta, 

earned his B.S. in mechanical engineering 

at the University of Rochester, followed 

by graduate studies at the Chrysler 

Institute of Engineering and the University 

of Syracuse. Early design experience with 

the auto industry led to seven years with 

GE, designing audio equipment and especially 

speakers. In 1962 Berggren joined 

Kollmorgen Corp., and soon became product 

line manager, with emphasis on theatre 

projection lenses. Since 1968 his work 

at Wil-Kin has been directed to expanding 

the Ultra-Vision program, with compatible 

picture and sound components. Berggren 

has published many technical papers on 

theatre projection matters and is a member 

of the SMPTE Film Projection Practices 

Committee. 

Anthony D. Bruno, Eastman Kodak 

Co., Hollywood, graduated from the University 

of Toronto, and has long been 

active in SMPTE affairs. He has played an 

active role in the management of the Hollywood 

Section of the Society, serving this 

year as chairman of the section. As local 

arrangements chairman, Bruno had overall 

responsibility for organizing facilities in 

Hollywood for the 109th SMPTE Technical 

Conference, spring 1971. 

Marvin Camras, Illinois Institute of 

Technology, Chicago, has a B.S.E.E. from 

Armour Institute of Technology, M.S.E.E. 

from IIT, and an Honorary LL.D. from 

IIT. He has contributed developments 

which are used in modern magnetic tape 

and wire recorders, including high frequency 

bias, improved recording heads, 

wire and tape materials, magnetic sound 

for motion pictures, multi-track tape machines, 

stereophonic sound reproduction and 

video-tape recording. His present work is 

in video-tape recording and multi-channel 

acoustics. Camras is a member of SMPTE, 

as well as other professional societies, and 

has been the recipient of many professional 

awards. 

Ira B. Current, manager, reversal color 

products, QC/TS GAF Corp., Binghamton, 

New York, was educated at the University 

of Colorado and has been with GAF, 

then Agfa-Ansco, since 1934 in a number 

of supervisory positions in the company's 

photographic laboratories and engineering 

departments. He has been responsible for 

the reversal color products department since 

1969. Current's inventions include a method 

for sensitizing and processing cards, a 

copying camera, an apparatus for processing 

film by means of a folding rack (with 

L. M. Deering), a method for duplicating 

index cards for cross filing, an apparatus 

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500 and 750 

watt models 

07 L Approved for 

"Permanent" or 

"Hand 0irf 

Installations 

Rugged Construction 

Guaranteed Safe 

Keeps windshield 

dry and clear 

Write for 

illustrated 

brochure 

THERMOLATOR CORP. 

for duplicating index cards, a process for 

obtaining cold sepia tones, and a processing 

device for motion picture films ( urrent 

is a member of the SMPTE Sound 

Committee and a member of sever. il Other 

professional 

societies. 

Harrj I. Lehman, retired president of 

Cine-View. Inc. has an impressive background 

as journalist and filmmaker. He 

has at various times been the editor ol 

several trade publications and has produced 

television film shows as well as documentary 

films. Lehman has long been active 

in the affairs of SMPTE, serving as membership 

chairman in the Hollywood Section 

and, on several occasions, as publicity 

chairman tor the Society's technical conferences. 

Allen Stimson, senior supervising engineer, 

consumer products engineering, 

K..A.D., Eastman Kodak Co., Rochester, 

graduated with a Masters in Engineering 

from Rose Polytechnic Institute in 1937. 

He was with the General Electric Co. from 

1931 to 1956 and is the possessor of 59 

U. S. patents. His present work at Kodak 

is as supervisor of photometric development 

exposure controls for cameras. Stimson is 

a member of the SMPTE Projection Practices 

Committee and a Fellow of many 

other professional societies. In 1953 he 

received the Charles E. Coffin Award from 

General Electric. 

Joseph W. Schmit, assistant technical 

controls supervisor, Technicolor, Inc., Hollywood, 

was educated at Montana State 

University and California Institute of 

Technology and has been with Technicolor 

since 1949. His work there has included 

the operation of a pilot plant for dye synthesis, 

operation of an experimental transfer 

machine and the design of film processing 

machinery. He has also been concerned 

with the development of equipment and 

procedures for wet printing. (A paper on 

this subject appeared in the August 1960 

SMPTE Journal.) Schmit has been active 

in the preparation of programs for SMPTE 

Technical Conferences and has himself 

presented papers. In 1959 he was the recipient 

of a Class II Award of the Academy 

of Motion Picture Arts and Sciences 

for development and practical application 

of equipment for wet printing. The Society 

of Photographic Scientists and Engineers 

gave Schmit their Service Award in 1968. 

Norman R. Grover, director of engineering 

studio facilities, Canadian Broadcasting 

Corp., Montreal, has been with CBC 

since 1950. His work has included kinerecording, 

printing and processing, the color 

conversion of television studio facilities 

throughout Canada and, since 1967, the 

overall project management of the CBC 

Place de Radio-Canada Complex. Montreal, 

and responsibility for other CBC capital 

Thermolator Inkar Heaters have more studio projects, both radio and television, 

practical dollars-and-cents value for your throughout Canada. Grover is a Senior 

drive-in theatre than any other comparable 

heater on the market! They pay for 

themselves from your increased profits. 

Member of the IEEE and a member of the 

Engineering Institute of Canada; the Corporaion 

of Engineers, Quebec; and the Ass'n 

of Professional Engineers, Ontario. 

Herbert R. Pilzer, president. Motion 

Picture Enterprises. Inc., Tarrytown, N.Y., 


1 

Don't let mosquitoes 

drive your business 

away. 

PIC in-car repellent rids cars of mosquitoes 

and other annoying night insects tor 

hours. Guarantees your Drive-In Theatre 

patrons bug tree evening's entertainment. Inexpensive 

. be given away tree or sold 

to patrons tor pennies per car. 

Write tor tacts on PIC's money back guarantee, 

Free Eye-Catching Counter Display, 35 

mm Sound Film Trailer, and Attractive Cloth 

Banner. Or call collect 201-673-2585. 

PIC CORPORATION 

BEVELITE 

COMPLETELY 

AT YOUR SERVICE 

B 

Changeable Letters to 31 

Stainless Steel Frames, 

with Acrylic or Fibreglas 

Backgrounds and Stainless 

Steel Track. 

Aluminum Backgrounds 

and Aluminum Track. 

BEVELITE 

MANUFACTURING CO. 

17819 South Figueroa St., 

Gardena, Calif. 90248 

Phone: (213) 321-5641 


A TURNSTILE to Fit Your Theatres Needs 

NEW SMPTE FELLOW MEMBERS 


BOTH . . . 

THE "SWINGER" 

i 2 way turnstile, counts u 

9,999 and automatically 

• COUNT PATRONS 

• ELIMINATE TICKET 

COLLECTIONS 

• CONTROL ADMISSIONS 

AUTOMATICALLY 

• RUGGEDLY BUILT 

• INEXPENSIVE 

-IMMEDIATE DELIVERY- 

urns to 0. Write or call: 

Autotrac Equipment Co., 

Inc. 

124 Camp Street, Suite 408, New Orleans, La. 70130 

MAXIMUM VALUE! 

Thaf s what you receive when you buy American Desk Theatre seating. 

The American Desk chairs are designed and engineered 

by experts to provide beautiful and comfortable 

seating requiring an absolute minimum of 

maintenance. Seats are of arch-spring and preformed 

polyurethane foam pad construction. The 

foam padded backs are compound curved for proper 

back support and gracefully contoured to provide 

more knee room than other similar chairs. A wide 

variety of fabrics, decorative end panels, and 

colors are availoble to assure professional design 

harmony. The handsome styling and comfortable 

seats and backs will pleoss even the most discerning 

patron. 

If you would like further information concerning 

American Desk's great line of theatre seating, or 

assistance in planning your seating for the- best 

possible chair spacing and sight lines, please write. 

AMERICAN DESK MANUFACTURING COMPANY 

Manko Fabrics Co., Inc. 

Welcomes NATO Conventioneers 

To Come & See Us at 

11 W. 37th St. 

New York, N. Y. 10018 

or Phone (212) 695-7470 

Specialists in sewed custom made 

seat covers. Large selection of seating 

fabrics, leatherettes, nylons, corduroys, 

velvets, mohair, sold by the 

yard, pre-cut squares. Also upholstery 

supplies, foam pads, mystic 

tapes, cotton padding, black flame 

proof masking cloth. Samples and 

quotations on request. 

Series 2415-04F 

temple, texab 7booi 

received his education at the Theresianische 

Akatiemie, Vienna, and at the Institut 

Marigny and Sorbonne University, Paris. 

After coming to the United States he was 

associated with a number of professional 

motion-picture activities, principally in the 

laboratory field, and achieved a reputation 

for the design and manufacture of professional 

motion-picture equipment for film 

laboratories, television and government 

agencies. Besides his company's distribution 

of professional equipment and supplies 

Pilzer is the publisher of classified trade 

directories for the motion-picture, audiovisual 

and television industries. Pilzer is a 

member of the Ass'n of Cinema Laboratories 

and the British Kinematograph, 

Sound and Television Society. 

Howard Vogt, assistant director, photographic 

technology division, Eastman Kodak 

Co., Rochester, was educated at the Unversity 

of Rochester. Since joining Eastman 

Kodak, he has been engaged in development 

engineering, Kodakrome and 

Ektachrome processes and high-temperature 

color processing. At the present time, he is 

responsible for color photographic development 

activities. Vogt was the recipient of 

the SMPTE Herbert T. Kalmus Gold Medal 

Award in 1969. Besides the SMPTE, he is 

a member of the SPSE, American Chemical 

Society, American Institute of Chemical 

Engineers and the Rochester Engineering 

Society. 

Renville H. McMann jr., executive vicepresident, 

CBS Laboratories, Stamford, is 

a graduate of Yale University and has been 

with CBS Laboratories since 1955. He has 

been connected with many of the developments 

at the Laboratories, including the 

CBS Minicam hand-held television camera 

system, which won an Emmy citation in 

1969. McMann was a member of the team 

which developed EVR (Electronic Video 

Recording) and holds several patents on 

this system. He is a member of the IEEE 

and the Royal Television Society. 

Ralph L. Hucaby, vice-president and 

director of engineering, WLAC-TV, Nashville, 

graduated from the University of 

Kentucky Engineering School in 1943. Following 

graduation, he was employed by 

RCA in the products design engineering 

section. Following his World War II service, 

he rejoined RCA, working on the design 

of television products equipment, including 

some of the early developments of color 

television. Hucaby went to WLAC-TV in 

1953 as technical director. He designed the 

initial studio and transmitter technical 

facilities and supervised their installation. 

Recently, he designed a new WLAC-TV 

studio building and technical facilities in 

Nashville. Hucaby a member of Tau 

is 

Beta Pi (Engineering Honorary) and Sigma 

Pi Sigma (Physics Honorary). 

Alfred W. Lumkin, technical director, 

EMI Elstree Studios, Ltd., Boreham Wood, 

England, was educated at London Polytechnic 

and the London School of Eco- 


nomics. As chief sound engineer, he was 

responsible for sound installations for 

Associated British Picture Corp., Ltd., at 

the Elstree Studios from 1948 to 1957. 

From 1957 to 1969 he was recording director 

and since 1969 he has been in charge 

of all technical services. Lumkin is a Fellow 

of the British Cinematograph, Sound and 

relevision Society and a member of the 

Film Production Ass'n. He has also been 

involved in the work of the British Standards 

Institution, the International Standards 

Organization and UNIATEC. 

M. Warren Strang, sales manager, Hollywood 

Film Co., Hollywood, was educated 

at Los Angeles City College and the University 

of California at Berkeley. He has 

been an active participant in the affairs of 

the Society for many years, serving as exhibit 

chairman for numerous SMPTE 

Technical Conferences. Besides the 

SMPTE, Strang is a member of the IFPA 

and SPIE and was a recipient of a Chairmanship 

Award from IFPA. 

Joseph L. Boon, technical assistant to the 

general manager, Kodak Parts Division, 

I astman Kodak Co., Rochester, was educated 

at the Southern Methodist University 

and the University of Illinois. In his present 

position, he is technical adviser to management 

for photographic equipment. Boon 

has ionr patents to his credit. These cover 

a direct view-finder, a control device for 

electric motors, exposure control in color 

printing and an optic axis or light path 

adjusting system for slide projectors. Besides 

the SMPTE, Boon is a member of the 

Optical Society of America. 

Cornelius L. Zichterman, director of 

marketing, Peterson Enterprises, Glenview, 

Illinois, was educated at North Park College 

and Northwestern University. From 

1963 to 1967 he was asistant director of 

engineering in the Profesional Equipment 

Division of the Bell and Howell Co. In 

1960 to 1961 he was chairman of the Bell 

and Howell Engineers Club. In his present 

position with Peterson Enterprises, Zichterman 

is responsible for all marketing activities 

of motion-picture film printers and 

related equipment. Zichterman has been 

active in SMPTE affairs for many years 

and is currently the chairman of the 

s\IP I 1 ( bicago Section. 

ZIP CODE 

SPEEDS 

Your Copy 

of 

BOXOFFICE 

new from butler for the medium-sized theater 

' 

PROFIT-PAK '72 

A 1 5-foot money-making beauty in one complete, easy-to-install package 

Here's the answer to how to cash in on 

concession profits with limited space. For 

more than twenty years Butler has been 

making concession stands that sell -and 

has now designed this compact unit for the 

medium-sized house. Equipment isalready 

installed and pretested - and it's completely 

pre- wired. It's as easy to install as 

any major appliance in your home - and 

as good to look at as it 

is efficient. 

Attractive, 15-foot 

laminate-covered 

counter 

Lighted 4-foot wide 

candy display with lock 

Scotsman ice-flaker 

machine with storage 

4-flavor beverage 

dispenser 

Stainless steel P36A 

Tru-Temp popcorn 

warmer 

Pump-type butter 

dispenser 

See Bill Proctor at the NATO Convention for a demonstration. 

butler fixture S mfg. co. 

2323 South Lipan St. . Denver, Colo. 80223 

(303) 935-4623 

BOXOFFICE :; October 25, 1971

CARBON ARC TO XENON CONVERSIONS 

WATER CIRCULATORS with STAINLESS STEEL TANKS 

CARBON ARC LAMPS REBUILT 

j 

BJLBJUL°.B-° , 0-O.fl.o.g.g.fl.B.fl.gJ 

N E W 

EQUIPMENT j 

==== and = 

DEVELOPMENTS 

B~Tnnro - oTr6 - 6Tmr6TroTro^^ 

Marketing Reel-End-Alarm Adapters 

Which Fit Existing Alarms 

REPLACEMENT PARTS 

for 

PROJECTION ARC LAMPS, RECTIFIERS, 

ETC 

Booth 96 at NATO, NAC and TEA Convention 

ARCAL THEATRE PRODUCTS INC. *l-c heisser lane, farmingdale, n. y 11735 

WESTERN SERVICE 

& SUPPLY 

2100 Stout St., Denver, Colo. 80205 

(303) 534-7611 

BOB TANKERSLEY 

MANAGER 

We're Young 

and Eager 

(but experienced!) 

thin as 1/32 of an inch, the new Super- 

Speed quickly handles computer printouts, 

microfilm, film negatives, old ledger sheets, 

confidential correspondence, in addition to 

the obsolete material that one normally 

destroys which, when thrown aw.i\ must. 

for security purposes, be disposed ol carefully. 

The new machine is operated simply 

with an on-off-reserve button; staples and 

clips need not be removed since the\ do 

not harm mechanism. 

To satisfy varying needs for secrecy, 

speed and productive capacity, the Super- 

Speed is made in three models, differing 

only in the width of the shreds. he small- 

I 

est shred is 1/32 of an inch. The largest 

shred width is 14 of an inch, preferred by 

most organizations for greater production. 

All three models shred paper that is wider 

than the machine itself, because each is 

equipped with a broad, slanted feed table 

11*4 inches wide at its start; this table is 

tapered to gather the bigger sheets. 

Compact Coin Counter and Packager 

Available From Nadex Industries 

A fast and reliable device for counting 

cash register change and wrapping coins is 

now available from Nadex Industries of 

Buffalo, N.Y. 

The Nadex Quickcount, with Instant 

Count Verifier, is a plasic tray about 12 

inches square by 2 inches deep. It consists 

of four non-jamming feeders leading to four 

automatic stacking tubes — one for each 

common coin denomination. The stacking 

tubes are calibrated to indicate dollar value 

of stacked coins and each tube is formed so 

that roll-size units are clearly marked for 

easy removal. The center section contains 

an Instant Count Verifier to assure complete 

accuracy of counts, and a coin roller to make 

roll wrapping easy. 

Coins poured into the appropriate feeder 

stack automatically in calibrated tubes with 

the dollar values indicated by gradations. 

If gradations and coins, which are of equal 

width, line up fully, counts will be accurate 

and coins can be immediately returned to 

cash drawer or placed on coin roller for 

wrapping. If coins do not line up fully with 

gradations, as is possible with bent or 

badly worn coins in the stack, the count 

should be verified with Instant Count Verifier. 

To verify the count, place coins on coin 

roller and slide appropriate side ol Verifier 

into the roll. Ribs will push up each fifth 

coin making a pattern of sm.ill groups sun 

able lor rapid visual checking. Adjust total 

.is required for wrapping or returning to 

cash drawer. Partial rolls of coin can be 

accurately counted with the Verifier .is 

each 

rib is calibrated to show dollar value ol 

coins. 

Coins can be taken from cash dt 

counted and replaced at the rate ol 150 to 

200 per minute. Coins can be stacked, 

counted and wrapped at two to three rolls 

per minute. 

Introduce Low-Priced Mini-Marquee 

Designed to Serve Variety of Needs 

Murray Enterprises of St. George s i 

is marketing an advanced, low-price changeable 

letter marquee which is basically mini 

with easy-to-change letters that can be 

stored on a small shelf. The Mini-Marquee 

does the job of marquees many times larger. 

The marquee comes in two sizes, one of 

which will easily fit in that wasted window, 

dead-end hall or dead wall space in your 

theatre. It can also be used as a menu board 

at the concession stand. Designed to fit in 

with any decor, the Mini-Marquee can be 

placed anywhere there is traffic or wasted 

space—the only limit is your imagination. 

Model 100 measures 15x24 inches and 

comes with an assortment of 350 letters. 

numbers and symbols, evenly divided in col- 


I 

YOU DON'T HAVE TO BE PREGNANT 

TO HAVE TWINS 

Extra Property Could Mean Extra Cash 

For FREE Estimates Call HARRY R. JONES, Owner 

NEW TOWERS 

NEW DRIVE-INS 

REMODELING 

*u&ab ^&mm$^* 

(? vf CARBONS, i,k. 10 Saddle Road Cedar Knolls, N. J. 07927 

rTTxljL— 

Jlowutine Anc GanlctU 

(or excellence in 

Motion Picture Projection 

PAINTING 

y^xTROsr 

XENON 

LAMPHOUSES-POWEl SUPPLIES-BULBS 

A 


Screen Frames of all Types 

w^ Speaker Stands 

Springs for Lacing 

NICK MULONE & SON 

PITTSBURGH ST. CHESWICK, PA. 15024 

See Your Theatre Supply Dealer

a proximity sensor for programming, and 

a sensor that will stop the projector and 

system should there be film damage such 

.is breakage, etc., accessories to feed and 

control either of two projectors, and a 

make-up table. 

The Autowind Film System is flexible in 

operation and adaptable to different floor 

plans. Conventional reels can still be used 

on the projector for special showings with 

but disturbing the made-up show. 

Two reel sizes are available. 52 inches 

in diameter and 40 inches in diameter. The 

52-inch reels will handle up to 4 ' i hours 

of continuous showing and the 40-inch 

reels will handle up to 2V5 hours. The 

optional third reel can be used for simultaneous 

film make-up for the next show 

change or for special showings which can 

be shown without disturbing the made-up 

show. It also serves as a back-up unit. The 

Autowind is in production and use now. 

The system shown here in operation consists 

of the Autowind with three 52-inch 

reels, make-up table, and the Christie 

Xenolite Console with built-in xenon lamphouse 

and rectifier. Autowind is the latest 

in Christie's Xenolite line of projection 

equipment for every size of theatre. The 

company has been active for 20 years in 

the development and manufacture of equipment 

for the theatre market. Christie also 

has a background of more than 40 years 

in the production of rectifiers. 

Introduces Solid-State Flasher Which 

Will Chase Lights Forward or Reverse 

Bayside Timers, Inc., of Flushing, N.Y., 

has introduced a new solid-state flasher 

known as Bayside Light Action Control Kit, 

or the BLACK Box. Because it is solid state, 

it is said to have the life of ten mechanical 

timers. 

According to the manufacturer, the timer 

will do things with lights that are undreamed 

of with any mechanical chaser. By a flip of 

the switch it will chase lights forward or 

reverse instantly and as fast or as slow as 

desired to create any effect from the shimmering 

sparkle of a waterfall to the measured 

blink of a firefly. 


THEATRE SEATING 

SPECIALISTS IN 

REBUILDING CHAIRS 

NEW AND REBUILT 

THEATRE CHAIRS 

FOR SALE 

WE BUY Sr SELL OLD CHAIRS 

Travel anywhere 

Phone us and reverse the charge 

Telephone (212) 875-5433 

SEATING CORP. of N.Y. 

247 Water SI. 

Brooklyn, NY., 11201

NEW EQUIPMENT AND DEVELOPMENTS 


General Register Co. Taking Orders 

For New Automatic Electric Printer 

General Register Co. is now taking orders 

for its new Automatic Electric Printer, AEP. 

After thorough, exhaustive testing, the AEP 

is ready for consumer use. These units have 

approximately the same outline configuration 

as STE units, and can be used in 

existing MGE and STE cases. Unprinted 

roll stock, perforated for separation and 

scored for stub rod control, is used, thus 

eliminating security problems associated 

with ticket storage. The printing platen can 

be tailored to the individual theatre's needs. 

Inserts with price information can quickly 

be popped in and out as prices change. A 

variety of combinations can be achieved by 

using colored stock and colored ink. Each 

ticket is sequentially numbered in a manner 

similar to the printed tickets presently 

in use. 

For complete security, a companion piece 

of equipment, the Totamatic, has been designed 

for use with the AEP. Each ticket 

that is issued registers on a resettable and a 

non-resettable counter geared in series. This 

unit will accommodate up to five classifications 

of tickets. 

taken from this 

Print-out readings can be 

unit at any time. Each reading 

contains date and time of reading, plus 

readings from the resettable and fixed counters 

for each of the five classifications. 

For example, a theatre opening at 10 a.m. 

would have a reading taken just before 

opening. At 1:00 p.m and 5:00 p.m., when 

prices change, readings would again be 

taken and resettable counters changed while 

the fixed counters kept an ongoing total. 

The read-outs, printed on three or four 

part carbon forms, would contain the number 

of patrons for each price break at the 

time listed. A final reading would be taken 

at closing time, and the complete day's 

record would be available in multiple copies 

for routing to managers, accountants, and 

owners. An additional measure of security 

could be found by wiring the issuing unit 

through the Totamatic. 

This system, complete, can be viewed and 

will be demonstrated at the NATO show 

at booth 130, The Americana Hotel. New 

York City. 

New Autotrac Turnstile Eliminates 

Or Discourages Boxoffice Errors 

A new turnstile, the "America," is announced 

by Autotrac Equipment Co., New 

Orleans, La. 

The "America" features a six digit (999,- 

999) counter that automatically returns to 

"0." The round counter or meter is centrally 

located at the top of the unit and is hermetically 

sealed, enabling exhibitors to 

easily check cashier's reports. Provides automatic 

control of admissions. Manufacturer 

claims the turnstile will pay for itself by 

eliminating or discouraging boxoffice errors. 

There is no way to tamper with the counter. 

Qsn 

Attractive in appearance, with base 

painted light gray and the rest of the body 

chrome plated, the unit may be placed anywhere 

and blend into the surroundings. It 

is easily installed as it features predrilled 

holes at the base of the unit and railing. 

The turnstile is available in two models. 

Model "B" allows entrance and counts 

patrons, but does not allow exit, and model 

"B-2" which has the same features as 

Model "B" but permits free exit. 

Literature is available. 

Miniature Golf Course Manufacturer 

Designs New Indoor-Outdoor Product 

Lomma Enterprises, Inc., Scranton-based 

manufacturer of miniature golf courses and 

billiard tables, has put its manufacturing 

V 

V 

Hanovia bulbs are one of the brightest light 

sources available. They put the lumens where 

they ought to be on the screen. 

There is no extra charge for "ozone free" quartz. 

(For a safer and pleasanter booth) 

Hanovia bulbs are available "off the shelf" for 

all applications, day or night, 24 hours a day. 

They are fully interchangeable with competitive 

bulbs—no replacement problems. 

Hanovia provides expert technical advice and 

assistance promptly for any projection illumination 

problem. 

Hanovia bulbs are U.S. made and extremely 

dependable. 

They are produced by expert craftsmen of the 

largest and most experienced U.S. manufacturer 

of xenon projection light sources 

developer of the revolutionary horizontal 

xenon source. 

Contact your theater supply dealer 

or write to: 

Hanovia Lamp Division, 

Dept. 200, 

100 Chestnut St., 

Newark, N.J. 07105 

40 The MODERN THEATRE SECTION

"know how" to work to design a new recreational 

product for use indoors .md out - 

poors. 

The new "game" combines the principles 

of bingo, miniature golf and billiards, 

and comprises a felt-COVered "green" with 

\h cups for putting. The sidebars and hackstop 

arc rubberized and felt-covered to permit 

hanking the golf ball into a cup. 1 ach 

m the sidebars and backstop have the word 

"GOLF" spelled out on it. I he front part 

constitutes the tee-ofl area 

Purpose of the game is for a player to 

put lour golf balls into cups which spell 

out the word golf, either horizontally, 

verticallv or diagonally. I ach player is 

to five to limited the use of golf balls drop 

into the tour cups spelling out "golf." 

From a quick look it would seem that the 

four horizontal cups nearest the tee-off area 

would be the easiest to use to win the game. 

However, Lomma Enterprises has designed 

barely visible hills and valleys in the tee-off 

area, which divert the balls away from 

straight-line 

putts. 

I he game, designed to test the putting 

and or billiard skills of players in addition 

to providing a leisure time activity, can be 

manufactured in varying sizes. 

New Concept in Marquee Advertising 

Is Programed From Theatre Interior 

Time-O-Matic, Inc., Danville. III., is now 

marketing a new concept in marquee advertising: 

the changing or traveling marquee 

message display. 

The moving message not only attracts 

attention, but tells the reader more than 

the conventional marquee. The exhibitor is 

not limited to the few words that hang on 

a backlighted display. Also eliminated are 

problems connected with letters falling off, 

breakage, storage and changing the message 

in bad weather. With a changing or traveling 

message, the marquee can be programed 

as often as desired with as many different 

messages desired from the inside of the 

theatre. 

Cotton Backing Installed on Screens 

To Prevent Bellying on Curved Frame 

lechnikote announces the new \R1 1 en 

ticular let White and Pearlcsccnt screens 

I his screen is manufactured with a cotton 

backing which prevents bellying when 

installed on a curved frame. 

I here is absolutely 

no cross rel lection of light. 

It is tit heavy-duty construction and can 

easily he installed. 

New Marquee Rating Sign Package 

Available From Sign Products Co. 

A new marquee rating sign package is 

now available from Sign Products Co., 

manufacturer of changeable plastic letters. 

1 he complete changeable letter package including 

frame which easily affixes to marquee 

is available at S22.50 from manulacturers 

and theatre supply dealers. 

FOR MORE 

INFORMATION 

Use Readers' Service 

Bureau Coupon on Page 69 

WOLK-MOTO-MATIC REWINDER 

tEDW. H. WOLK, InC. 

SEVEN OUTSTANDING FEATURES 

1. Designed and engineered for rewinding film on large 35mm reels 

_ 2, New Vz" stressproof steel shafts on both drive and idler end. More 

/ durable for longer life. 

^m 3. Each \i" shaft revolves in double ball bearings providing smooth 

effortless 

operation. 

4. Positive reel to shaft drive. Each shaft uses double reel dog. 

No keys to break, no drilled holes to weaken shaft. 

5. Efficient clutch assembly on idler end permits adjustment for even 

tension and flow of film during rewinding. 

6. Drive end equipped with 10" steel pulley, "V" belt type. Can be 

hand operated for accurate visual inspection or motorized for rapid 

rewinding. 

7. Rewinders are available in following combinations: 

Kr "A rS'CS* 

i 

"< •"* •*- °"*'"' 

*With '2" x 5/16" Shaft Rewinders we supply adapters or sleeves 

for W Core Reels at no additional charge. 

$ 

150. 00 Fora Complete Set 

AVAILABLE FROM YOUR LOCAL THEATRE SUPPLY DEALER 

1241 s - Wabash Ave. Chicago, III. 60605, U.S.A. (312) 939-2720 

MANUFACTURERS OF REPLACEMENT PARTS, MOTION PICTURE EQUIPMENT AND ACCESSORIES 


Ease of installation, acoustical qualities and low cost compared to conventional draperies 

make Soundfold a practical solution to decorating problems in both old and new 

theatres. Materials resist fire, fading, mildew and moths. 

SOUNDFOLD SALES RISE WITH NEW MARKETS 

During The Current year, Soundfold Acoustical 

Fabric Wallcovering Systems is enjoying its most rewarding acceptance 

ever. Expansion includes a sales increase of 700 per 

cent over 1970. During this same period, Soundfold expanded its 

global operations to include 23 foreign countries. 

Six market concentration 

areas were initiated: theatres, bowling lanes, schools, 

motels and hotels, interior designers and churches. A survey 

shows that approximately 75 per cent of all new indoor theatres 

constructed during the first half of 1971 utilized Soundfold materials. 

Soundfold's development during 1971 includes the following: 

wall 

1. A new bracket that offers a wider pleating area for large 

expanses. 

2. The publication of full-color brochures that utilize color in 

explaining the Soundfold system. 

3. The publication of individual fact sheets that explain the 

various application areas of Soundfold. 

4. An expansion of the Soundfold fabrics to include new plush 

varieties. 

5. The introduction of new designer fabrics to include new 

plush 

varieties. 

Specifically, the theatre market increased significantly during 

the past year and the prospects for fiscal 1972 are even brighter. 

Soundfold's president, Arthur Sickels, attributes Soundfold's success 

to four distinct areas of product concentration: (11 Attractiveness. 

(2) Economy, (3) Service and (4) Acoustics. Sickels 

feels all four points must be maintained at a high level in order 

to assure continued customer satisfaction. 

Wide variety of colors and fabr 

interesting shades and patterns 

ilablc allows creatit 

\dfold's patented bracketing system allows 

h i>i any ihape or angle.

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• Heavy duty components 

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and associated equipment supplied as a 

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CARBONS, Inc. 

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Please contact your theatre 

equipment dealer for details 


Quartet was designed by Vincent Raney of San Francisco, built by 

Hilton Hotels Corp. for Transcontinental. 

Huge free-standing sign advertises attractions. Theatre is across 

street from Shamrock Hilton Hotel. 

LIPPERT OPENS HOUSTON FOUR-PLEX 

Robert L. Lippert, president of Transcontinental 

Inc., has announced the opening of the circuit's most 

Theatres, 

recent addition, the Shamrock 4 Cinemas in Houston, Tex. 

Located directly across the street from the Shamrock Hilton 

Hotel, the four-plex was erected by Hilton Hotels Corp. for 

Transcontinental Theatres. Two auditoriums have a seating capacity 

of 475 each, while the two smallest auditoriums each seat 275. 

Seats are by Heywood-Wakefield and projectors are by Norelco 

and Cinemeccanica. 

One of the unique features of the theatre is the manager's office 

which is located on the mezzanine to allow the manager to observe 

everything taking place in the lobby. A huge concession 

stand with mirrored back wall dominates the lobby area. Architect 

of the Shamrock 4 Cinemas was Vincent Raney, AIA, of San 

Francisco. 

Other four-plexes in the Transcontinental chain are located 

in Sacramento, Denver and Salt Lake City. Twin theatres are 

located in Chattanooga, Tenn.; Lawton, Okla.; Paducah, Ky.; 

Tucson, Ariz., and Fremont. San Pablo and Downey in California. 

Two largest auditoriums each seat 475. other two each seat 275. 

Chairs are by Heywood-Wakefield. 

A ttractive concession stand dominates lobby. Manager's office is 

Ideated on the mezzanine. 


Will Success 

Spoil Dr Pepper? 

•*,,*) 

Will this humble soft drink, 

catapulted from its obscure 

beginnings become too big 

for its bottle, now that people 

all across America are finally 

trying it and liking it? 

Will fame and fortune cause 

Dr Pepper to let up, now that 

it's the fastest-growing soft 

drink in America? With an 

astounding 70°o sales increase 

in the last three years alone! 

The answer, my friends ? A 

resounding No! 

No, because we at the 

Dr Pepper Company will 

work feverishly to make sure 

of one thing. 

That Dr Pepper never 

forgets its humble beginnings. 

Or the many misunderstandings 

it had to fight to 

get to where it is today. 

In this way, success, no 

matter how great, will never 

spoil the gentle nature of our 

great-tasting soft drink. 

America's most 

misunderstood soft drink. 

IX.IU. Tc»». 75222 


XENON LAMPHOUSE DESIGNS COMPARED 

Clarification of details of various techniques and designs presently used 

in xenon horizontal bulb operation and components required 

By 

LEONARD PINCUS 

L. P. Associates, Inc. 

ÂflTH The Wider acceptance and 

use of xenon lamphouses in the U.S. theatres, 

it becomes more important that basic 

Facts about the operation and performance 

of these lamps be made available. It is the 

purpose of the following discussion to clarify 

the details of the various techniques 

and designs presently being used in xenon 

horizontal bulb operation and the components 

required. 

There are several ways of collecting the 

light from a xenon source and delivering it 

to the aperture. Those in use in theatre projector 

equipment include: 

1. Vertical bulb with main reflector and 

optional secondary reflector in front of bulb 

(see sketch A). 

2. Vertical bulb with coaxial main reflector 

and 45° plane mirror (see sketch B). 

3. Horizontal bulb with coaxial reflector 

(see sketch C). 

Other techniques have been used for light 

collection; however, only the above types 

are available today. From the point of view 

of light collection 2 and 3 above are similar 

so only two basic techniques (1 and 3) will 

be discussed. 

Holding the collimation angle (towards 

the film gate) at 15 degrees maximum and 

the dimensions of the optical components 

within practical limits (from past experience), 

certain differences and features become 

obvious between these two designs. 

I 1 he vertical lamp position, because of 

its rotary light emission, will usually require 

a large main mirror and a small secondary 

mirror. This secondary mirror rellects 

the forward radiation back into the 

arc and then into the main mirror thus increasing 

the amount of light collected. In 

general, the total light emission of the bulb 

can be relayed to the film area with the 

exception of the small shadow area created 

by the secondary reflector and the losses in 

the 

system. 

2. The horizontal lamp position with the 

two shadow areas in the front and rear of 

the bulb requires, for best collection of the 

light, a long ellipsoidal reflector with a 

diameter of approximately three quarters 

that of a vertical design. A small shadow 

area exists along the horizontal axis of the 

bulb. 

I. Vertical 

The vertical bulb, dual-mirror design with 

well constructed components, has a total 

optical collection efficiency of about 80 per 

cent. This is calculated as follows: 

1. Sixty per cent for the main mirror. 

2. Forty per cent for the secondary mirror 

less the losses in the light being rereflected 

through the quartz bulb (twice) 

and the plasma (arc). These losses are 

about 30 per cent resulting in a collection 

efficiency of 40 times 70 or 28 per cent 

for the secondary mirror. 

3. Mirror shadow losses are about 4 to 6 

per cent. 

Thus, the overall collection efficiency is 

60 plus 28 equals 88 less 6 which equals 

82 per cent. Not taken into account are the 

reflectivity losses of the main mirror surface 

which will be discussed later. The magnification 

of the light source from the innermost 

area of the main mirror is about 8 

times and 4 times from the outer rim of 

the mirror thus creating a quite small and 

complex image of the arc at the film window. 

An additional power saving factor is 

given by the secondary reflector which not 

only reflects the light back into the arc 

area of the bulb but also re-injects the forward 

heat emission which increases the arc 

efficiency by about another 10 per cent. 

Further, with the adjustability of the secondary 

mirror, various shapes of the arc 

image can be established or a general change 

can be accomplished by over-focussing, etc. 

II. Horizontal (Coaxial) 

The deep mirror design most practical 

lor the use of horizontal arc lamps is 

usually quite complex since the total light 

emission of the bulb can be utilized only 

in this manner. A limitation exists because 

the size of the quartz bubble of the bulb 

will demand a certain focal point and size 

of the reflector. Also the diameter of the 

apex hole is influenced by the mechanical 

bulb dimensions and the general requirements 

for a uniform airflow (cooling) along 

the bulb. In most cases an increased opening 

at the apex does prove too harmful 

because this area of the mirror would reflect 

into the area of the bulb fixture and 

so be shadowed. Proportionally, this lost 

mirror area (shadows) will not be greater 

than about 12 per cent of the total. Thus, 

88 per cent collection efficiency is possible 

assuming the mirror extends sufficiently to 

intercept all the forward radiation. The 

magnification of the different mirror areas 

as contrasted to a vertical type is rather 

large. In systems with comparable size 

mirrors it will be about 2.5 times from the 

outer rim of the reflector and up to 14 

times from the area close to the apex. This 

creates an uneven illumination pattern at 

the film gate and has to be controlled by 

means of shape correction (usually by slight 

changes from zone to zone of the mirror). 

This may result in a "wandering" collimation 

area at the film window. Additionally, 

since a relatively large maximum magnification 

has to be considered, even a well 

corrected deep dish of this type cannot 

cover small areas well. Further, this type 

of mirror is extremely sensitive to misalignments 

and misfocussing in comparison 

to a vertical mirror system which operates, 

in general, approximately like an aspheric 

lens and adjusts for smaller misalignments 

more easily. 

III. 

Mirrors 

Precision mirrors for xenon lamphouses 

are currently either glass (front surface) or 



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47

XENON LAMPHOUSE DESIGNS 


metal. For horizontal (coaxial) systems, the 

mirror is a complex aspherical shape with 

a deep configuration. This is best made by 

electroforming techniques and then coated 

with a thin layer of high reflectivity material 

such as aluminum, rhodium or tungsten. 

Aluminum (polished) produces the 

highest reflectivity (88 to 93 per cent) 

whereas a rhodium surface (which is more 

durable) usually has only about 80 to 86 

per cent reflectivity. Large mirrors of this 

shape are impractical for usual glass mirror 

techniques. Therefore, if maximum collection 

efficiency is desired, the mirror is 

made of an electroformed metal (copper 

and/ or nickel) coated with either aluminum 

or rhodium. 

For vertical systems, either a glass or 

metal mirror can be used. For most current 

applications, the glass, front surface 

mirror (polished) with cold (dichroic) coating 

is used. Reflectivity is 92 to 94 per 

cent for aluminum coating and 88 to 92 

per cent for dichroic (cold) 

coating. 

IV. Comparison of Designs 

The total collection efficiencies for both 

types of xenon systems can now be compared. 

For the vertical configuration the 

overall efficiency is 82 per cent times the 

reflectivity 

of the main mirror (90 per cent 

for dichroic) equals 74 per cent. For the 

horizontal configuration the overall efficiency 

is 88 per cent less about 4 per cent 

for front radiation losses which is 84 per 

cent times the reflectivity (aluminum) or 90 

per cent, or about 76 per cent. Thus, for all 

practical purposes the collection efficiency 

lor either design is about the same. ' Other 

factors should now be considered for the 

two basic designs. 

1. It is a well known fact that xenon 

bulbs perform best when operated vertically 

(anode up). Longer life, higher light output 

and less severe cooling problems are 

some of the advantages. Also, explosion 

probability is reduced. These facts are 

corroborated by the manufacturers of xenon 

bulbs. The average orwarranteed life quoted 

for horizontally operated bulbs is about 

one-half that of vertically operated bulbs. 

Quoting from an Osram (foremost manufacturer 

of bulbs) handbook: "The normal 

burning position of XBO lamps is vertical, 

anode (large electrode) on top. When the 

lamp is operated in inclined burning position, 

the convective gas stream follows the 

law of gravity resulting in a deflection of 

the arc from the lamp axis, as well as in 

uneven heating-up and blackening of the 

discharge vessel." This uneven heating and 

blackening (deposits of tungsten metal) can 

cause premature failures and uneven light 

output. 

2. The glass dichroic mirror produces a 

cooler light at the film gate. This results in 

a better focus, less film wear and less projector 

wear. With metal mirrors, 

additional 

filters must be added (usually at the exit 

port) to reduce the heat which also causes 

reduction of the light output. This may also 

lead to other problems. 

3. In the event of bulb explosion (probability 

is low and still lower with vertical 

design), glass components will probably be 

destroyed. Although the metal mirror may 

still be usable after an explosion, the coating 

will usually be damaged. Thus it can 

probably be used for a time until the damaged 

coating areas spread too badly. 

V. Conclusions 

The choice of a particular xenon lamphouse 

should be made on a combination of 

factors 

including: 

1. Design and performance. 

2. Reliability and life. 

3. Cost (initial and operating). 

4. Maintainability and service. 

The theatre owner should weigh all of 

these factors for the various lamphouses 

available before making this important decision. 

*In all fairness to the vertical lamp design, 

it should be stated that, until recently, 

practically all vertical lamps available in 

this country used mirrors that were not 

capable of collecting anywhere near the 

total light possible. In fact, some xenon 

lamphouses used main reflectors designed 

for carbon arc lamps— some still do! The 

optical collection efficiency of most of these 

lamphouse designs is as low as 30 per cent. 

With computer design and modern fabrication 

techniques, glass mirrors with cold 

coating and up to 16 inches in diameter 

can be produced that have greater than 

60 per cent collection efficiency. 

ision. Worth building 

' 

leatre around, i 

,. 

ne*v perfecT-picture presentaliory systjfi, 

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reasons so many theatre operators remember us 

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Eprad's Programatic System 

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Eprad theatre equipment also includes 

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J 

j 

PROJECTIONISTS PARADISE 

American Film Institutes 

Center for Advanced 

Film Studies is 

the most complex and complete film 

presentation facility in the country. 

By GARY ESSERT 

The author, a resident of Hollywood and specialist in production, 

promotion and presentation of motion pictures, was 

called in early 1969 to coordinate the preparation and design for 

technical facilities at Greystone, a Beverly Hills mansion completed 

by E. L. Doheny jr. in 1929 at a cost in excess of $3,000,- 

000. Now owned by the City of Beverly Hills, Greystone was 

leased to the American Film Institute for the creation of a Center 

lor Advanced Film Studies which was to use the facilities coordinated 

by Mr. Essert— Editor. 

In January, 1969, I joined the American Film Institute 

as Technical Coordinator, fresh from a position coordinating 

the preparation and design for technical facilities at the 

UCLA film center, Melnitz Hall. My task at Greystone was to 

be similar. Although the project was smaller in scope, it was far 

greater in technical potential. George Stevens, director of the 

AFI, wanted nothing less than the finest—not just the finest in 

general, but in production, editing, dubbing and particularly in 

projection. 

The Program 

Richard Kahlenberg was in charge of planning the Center for 

Advanced Film Studies in association with James Blue, filmmaker, 

and Tom Pollock, legal counsel. We began a series of 

meetings to prepare curriculum guides. Based on these meetings, 

we realized that the demand for technical capabilities would be 

greater than our original estimate. Indeed, the project ahead would 

be enormous. 

The Technical Specifications 

The actual preparation of these specs was complicated by .i 

clause in ihe lease specifying that all modifications to the building 

be done in the same style and manner as original construction. 

The problem was serious, as anyone who has visited Greystone 

can attest to its incredible quality of construction and 

stunning visual appearance. Great care was required in this phase 

of planning. I sought the aid of a friend known in his profession 

for quality work. James Meares had just completed the huge task 

of master planning the Los Angeles Music Center. Meares was 

engaged as interior consultant in conjunction with the Robert 

Coleman Construction Co. 

Subsequently, plans began to take shape for the renovation. A 

50 

great deal of research went into the selection of the proper 

equipment. First a group of consultants was enlisted: E. M. 

Lewis, of Electro Sound; Bob Evans, projector designer; Ralph 

Sargent, of the UCLA Theatre Arts Department, and Gordon 

Cordell, Capitol Records engineer. Donald Worthen and Bud Bennett 

of Quad-8 Sound Corp. were selected as coordinators of 

overall control systems. 

A detailed analysis of the building resulted in the unanimous 

opinion that it was well suited for our plans. We decided to 

organize the building in two basic sections: the first floor would 

consist of public areas and work space; the second floor would 

be converted for administration and research. This involved very 

little construction but a great deal of painting, carpeting and 

electrical modification. Fortunately, the estate had been well constructed; 

sufficient electrical and plumbing facilities existed to 

support a small hotel. Therefore our job was one of reorientation 

and decoration. 

Preliminary Construction 

The first floor library paneling had been removed, but original 

drawings were obtained and the interior duplicated. The dining 

room became the main seminar room. The breakfast room be-j 

came the Fellow's lounge. All six of the maid's rooms became] 

editing rooms. The billiard room became the TV and acting! 

workshop. The guest rooms became the production center. The! 

Great Hall-living room became the main screening and dubbing 

j 

theatre. The original small theatre in the north wing was retained 

j 

but divided, resulting in a small cinematheque of 50 seats andj 

a convenient pre-dub room of ten seats. The bowling alley belowlj 

was reserved for future use, possibly as additional editing rooms. II 

The second floor originally consisted of eight bedrooms, H 

assorted dressing and bath rooms, and the upstairs maid's rooms. 

Some of these became very handsome offices for the adminis-l 

native department while others were reserved for visiting scholars. 

facult} ami outside researchers. 

I be basement consists of 12 utility rooms wherein are located 

heating, electrical, and plumbing equipment which support the 

physical plant. In addition, the film library is located here, appropriately 

placed in the old wine vault. The planning, outfitting 

and decoration—actually the conversion of Greystone from 

mansion to film studio— required two years. The last year was 



Machine room, top left, with RCA and Electro Sound equipment. 

Tin' main entry and main theatre, bottom left and top right, give 

an idea of the size and opulence of Greystone. Theatre is 

lot ated in 

what was previously the Great Hall. Projection booths for West 

Room and the Great Hall, center and bottom right, are loaded with 

a variety of sound and projection equipment. 


GREYSTONE 


more hectic for all concerned, since actual 

daily use of the equipment and space had 

begun. Almost all of the component parts. 

comprising the $300,000 Technical Equipment 

Complement, were either custom designed 

or extensively modified for varied 

.md multi-purposed uses. Each piece of 

eguipment was selected for its suitability as 

a teaching aid as well as its professional 

function. 

The Production Equipment 

The production equipment consists of 

three Eclair cameras (two 16mm, one 16/ 

35mm) and one Arriflex S camera— all 

with fixed and zoom lenses; two Nagra recorders 

with RCA, Sennheiser and Electrovoice 

microphones; various tripods, light 

meters and accessories; an assortment of 

Mole-Richardsen and Colortran studio and 

The editing equipment was selected after 

reasearch indicated two different types of 

editing machines were in current use: The 

Moviola, long standing work-horse of the 

Hollywood industry, and the Steenbeck or 

Keller, two versions of a newer "table-type" 

console editor. A decision was made to 

purchase five Moviolas (four 16mm and 

one 35mm) and assorted accessories, due 

to the prevalent use of this type of editing 

system within the professional industry. In 

addition, three Steenbeck combination 16/ 

35mm machines were ordered since we feel 

that this method is rapidly replacing or 

modifying older editing procedures. Each 

editing room is equipped with table, synchronizer, 

sound reader, rewinds, bins, 

splicers, racks and other film handling accessories. 

Although to date the majority 

of editing machine use has been taken up 

by production cutting, detailed film study 

is increasing—mostly on the Steenbeck. 

I his machine has proven ideal for the 

ex- 

"back-and-forth" meticulous reel-by-reel 

amination necessary in film research. 

Dubbing Facilities 

Rerecording requirements, in the form 

of Technical Specifications, were presented 

to several firms. After meetings with manufacturers' 

representatives, the decision was 

made to go with RCA. Special design, 

custom engineering and installation of recorder 

and reproducers was carried out by 

Bob Dickenson of RCA Film Recording. 

The rerecording system consists of a 

Quad-8 Mixing Console, one RCA FR-10 

master recorder, and four RCA PM-85 reproducers. 

The PM-85 machines are equipped 

to handle single-track 16mm or 35mm 

magnetic film, forward or backward, at 

normal or high speed. One of the reproducers 

has an interchangeable three-track 

head assembly. The FR-10 recorder is also 

equipped for 16mm or 35mm, one or three 

"kit" lighting units; two complete closed 

circuit TV systems (a three-camera Panasonic 

system with Ampex one-inch recorder 

and a Sonny Portapak half-inch system); 

and a great deal of support equipment. 

Production equipment is maintained by 

Rick Waddell. 

high speed. The five units are driven by a 

tracks, forward or reverse at normal or 

Editing and Film Study Facilities 

double buss (selectible) interlock system, 

along with the five projectors, allowing 

"pickup" recording with one or more projectors 

or double system projection with 

changeovers. 

The rerecording/ mixing console was designed 

to facilitate either one or two man 

operation. Provisions were made for 12 

channels in, full equalization, compression, 

filtering, echo, and three separate channels 

out, plus monaural composite. All film 

motion controls are available with built-in 

intercom to projection booth and machine 

room. The audio transfer system is a Magna- 

Tech/ Ampex with provision for disc or 

tape transfer to film. 

Projection Equipment 

Perhaps the most rigorous and detailed 

specifications in the Technical Equipment 

Complement were drawn for the projection 

category. With the current dismal projection 

situation in most of the nation's theatres, 

every effort was made to insure the proper 

presentation of motion pictures at the Center 

for Advanced Films Studies. The finest 

equipment was ordered, tested and modified 

for critical and varied use: Where theatres 

screen one film repeatedly for an extended 

period, and most studios relegate 

each format or gauge of film to a different 

projection room, available space at the Center 

dictated that the screenings of all formats 

be held in one location. Supervision of all 

projection is by Bob Kenyon, chief projectionist. 

Projection facilities in the Great Hall 

(76 seats) will accommodate 8mm and 

Super-8mm film in 1.33x1 projection ratio; 

16mm film in 1.33x1, 1:85x1, or 2.66x1 

ratios: 35mm film in 1.33x1, 1.66x1, and 

1.85x1 and 2.35x1 ratios; and 70mm film in 

2.21x1 and 2.75x1 ratios. The 35/ 70mm 

projectors are Simplex XL. The 16 mm projectors 

are Eastman 25B. The Super-8mm 

projector is an Eastman M100A converted 

for arc use. 

Projection facilities in the West screening 

room (45 seats) will accommodate 16mm 

film in 1.33x1, 1.85x1, and 2.66x1 projection 

ratios; and 35mm film in 1.33x1, 

1.66x1. 1.85x1, and 2.35x1 ratios. The 

35mm projectors are Simplex XL, with 

RCA optical sound. The 16mm projector is 

a 

basic RCA 201, customized by Bob Evans 

for arc use. 

All projection light sources are Strong 

X-60 lamphouses with Westinghouse 100- 

amp, 3500-watt, horizontal xenon lamps. 

All projection lenses were specially engineered 

and built by Panavision. All projectors 

were modified by Bob Evans or 

Charles Ajar to operate synchronously or 

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at variable speed (7-24 frames), forward 

or backward. Walker screens are used in 

both theatres. American Seating provided 

plush rocking chairs for the Great Hall and 

Consolidated Seating provided fixed chairs 

for the West room. National Theatre Supply 

coordinated all supplementary items such as 

work benches, splicers, cabinets, reels, and 

other necessities. One integral part oi the 

projection booth was supplied by Moviola: 

the VPR automatic rewind. Too much cannot 

he said in praise of this extraordinary 

tool. It is fast, takes up little space, and 

accepts any gauge of film. 

Control of all operational functions in 

both theatres is accomplished by a unique 

device known as the Motion Picture Presentation 

Control System, designed by the 

author and manufactured by Quad-8 Sound 

Corp. This system provides a means by 

which all theatre presentation functions are 

controlled by one man from any of the 

control locations. The system is comprised 

of two basic components: the control panel 

and the interface unit. One interface unit is 

required for each function and one panel is 

required for each projection position. The 

interface units are solid-state, electronic 

plug-in assemblies which act as relays between 

the actuating buttons and the respective 

equipment. Functions which are 

controlled by the system are: the projector 

start, stop and dowse; the theatre light dimmer 

and curtain movement; sound level 

and mode selection; screen masking movement: 

and motor selection (synchronous, 

variable or interlock). In addition, each 

function's status is instantly indicated insuring 

against operational error. 

The above control system was necessary 

due to the extensive capabilities required of 

the projection facility by the Center program. 

An average daily 

projection schedule 

will include four features and six shorts 

in 

four different projection ratios, three film 

gauges, and three types of sound reproduction. 

The films are screened back-to-back, 

with onlj a few moments' break between 

tor formal and sound changes. Iherclorc all 

controls must be at the projectionist's fingertips. 

Protession.il projection equipment docs 

not provide tor this immediate control. It 

is primarily manufactured for commercial 

theatres which do not require a great deal 

of flexibility. Standard control s\ stems 

would have been far too complex and 

physicall) difficult tor one man to operate. 

Moreover, current use of the equipment 

indicates our efforts were worthwhile. Ronald 

Haver. Center projectionist, indicates 

valuable time and effort are saved by this 

compact control system. 

The sound reproduction requirements 

were given directly to E. M. Lewis of 

Electro Sound Corp. Mister Lewis' experience 

and equipment are unparalleled in 

the field. Two separate systems were ordered 

and installed with the optional feature of 

interconnection for special sessions. For example, 

any film, disc or tape being presented 

in one room may be monitored or recorded 

simultaneously in another room. This allows 

for overflow crowds for certain events, 

complex mixing and dubbing sessions, and 

flexible experimentation. 

The Great Hall Electro Sound reproduction 

system consists of facilities to reproduce 

8, 16, 35, and 70mm film sound, 

composite or interlock, optional or 6-4-1 

magnetic. Additional inputs provide capabilities 

for two-track disc, one, two, three, 

or four-track tape (!4 or Vi inch stock), 

and any six-track auxiliary source. Volume 

Coming November 75: 

level adjustment and VU indication, along 

with sound mode selection, is available at 

each ol five piOJeCtOI Control stations oi 

at a remote audience position. 

I he West screening room 1 lectro Sound 

reproduction ssstem is similar. It provides 

facilities lor reproduction ot 16 and 35mm 

sound, composite or interlock, optical or 4-1 

magnetic, Additional inputs provide capabilities 

lor two-track disc, one or two track 

tape, and an) tour-track au\ili.ir\ source 

Volume level ai\A mode selection is available 

at each ot three projector control stations. 

An additional volume level adjustment 

is available at a remote audience location. 

Permanent speakers in both theatres are 

Altec Voice ol the I heatre models. 

Two years passed, and the project was 

quite complex and yet most satisfying. Tests 

have been conducted b> RCA Service ( 0., 

Deluxe Laboratories. Strong Electric, National 

Theatre Supply, and Electro Sound 

Corp. Results have been excellent. Perhaps 

the most complex and complete motion picture 

presentation facility in the country is 

one of the most perfect. 

Outside agencies, including the Academy 

of Motion Picture Arts and Sciences and 

Metro-Goldwyn-Mayer, are now renting the 

facilities for important screenings on an increasing 

basis. These screenings constitute 

another attempt by the American Film Institute 

to build communication avenues between 

aspiring film artists and the commercial 

industry. 

PROJECTION and SOUND 

BOXOFFICE-MODERN 

THEATRE 


ALTEC SERVICE 

CO 

salutes 

the 

National Association of Theatre Owners 

BOXOFFICE » October 25, 1971

It's the real thing. 

Ice-cold, take-your-breath-away refreshment. " 

More people find it with the great taste of Coca-Cola 

than with any other soft drink in the world. 

That s one reason they call it the real thing. 


Lobby view of concession stand and boxofficc on ground floor with 

entrance leading into Cinema 1 

Concession stand in the foyer of Cinema 2 is located on the second 

floor of the Place de Ville. 

the ground /loot 

the upper flc 

ium of Cinema 2 on 

Place 

de Ville 


Escalator Hall off the main lobby, a threestory 

hall which houses soaring escalators, 

leads to "piggy-back" Cinema 2. A cantilevcred 

landing from the first escalator to 

a second escalator carries patrons up to and 

down from Cinema 2 on the upper level. 

Facing the entrance to Escalator Hall is 

an unusual mural— 10 feet by 20 feet—the 

background being blow-ups of the original 

plans for the Capitol Theatre in Ottawa, 

built 51 years ago. The foreground consists 

of colored, detailed blow-ups of the Capitol's 

interior. This attractive mural was 

made possible through the cooperation of 

the Historic Site Service, a branch of the 

Department of Indian Affairs. 

From the top of the escalators, one enters 

a spacious foyer leading into the larger auditorium, 

Cinema 2, which seats 771. In contrast 

to the red decor below, this upper 

auditorium features soft, subdued shades of 

color-coordinated blues, illuminated by exposed 

filament bulbs inset into individual 

pockets, and on dimmers—dim for running 

lights, bright for exit. The upper walls are 

painted blue, with the lower portion up to 

the dado carpeted in a blending blue. The 

front screen drapes are tri-colored in shades 

ol mauve, raspberry and tawny gold. 

Place de Ville theatres are served by two 

confection counters. The Formica counter 

for Cinema 1 is of beige and black, and 

located between the entrances to the auditorium 

off the foyer. Its equipment includes 

a buttercorn front-bar merchandiser, butter 

servers, a Lee refrigerator, a two-drawer 

popcorn storage unit, a K-Way 6000 cold 

drink system, cold drink cup dispensers, 

roller grille and bun warmer. 

The counter for Cinema 2 is located between 

the escalator and the entrance to the 

auditorium, and is raspberry and black in 

color. It has a Diplomat floor model popper, 

butter server, UCP 3 cold drink circulating 

system, buttercorn merchandiser, roller 

grille and bun warmer. 

The fully automated projection booths 

are connected by a one-man elevator. The 

project was completed under the supervision 

of Richard Kressin, construction and maintenance 

supervisor for Famous Players, and 

the architect was Jean-Marie Gaudreault of 

the Campcau Construction Corp. Ltd. 

' ; 

S The MODERN THEATRE SECTION

The 

odern Theatres 

X-25 Xenon 

Operating at 100 amperes, the X-25 Mill deliver as much 

light as a 11mm carbon source operating up to 110 amperes, 

with operation cost about the same. Compared to 

other Xenon projection lamps, the X-25 operating at 

equivalent power, delivers 20% to 10% more sereen illumination. 

There is direct viewing of are image. 

A horizontally mounted hull) gives maximum light intensity 

permitting a simplified optieal system requiring 

no auxiliary or critical split reflector, as with vertical hulh 

mounting. 

The 110 and 100 ampere bulbs are warranted on a prorata 

basis for 12.50 and 1000 hours respeetively. When operated 

at the recommended amperes, the aetual hulh life should 

he extended considerably. 

A special deep curved 15-ineh Tufcold Reflector collects 

Installing 

jection Systi 

Michigan 

maximum light and removes infrared to reduce heat at 

the aperture. 

The optieal system permits focusing, di focusing or varying 

light intensities by Bimplj adjusting one control 

knoh. There is absolutely no change in color of field. 

A built-in automation circuit permits switching from 

automatic to manual in our second. 

Power is supplied by a new silicon Mini-Power supply to 

save valuable booth space. The X-25 utilises I . a. built 

components exclusively. 

Strong Electric, the world's largest lamphouse manufacturer, 

is the only manufacturer to offer the exhibitor a 

complete line of projection lamps with automation capability 

in both Xenon and Carbon xrc. 

The 

11 City Park 

Electric 

Corporation 

Phone (419) 248-3741 Toledo, Ohio 43601 

BOXOFF1CE :: October 25, 1971 

J

INDUSTRY 

VETERANS FORM NEW FIRM 

American Projectors brings to life a design concept to live 

up to full impact of automation's potential 

Kfai izing That the word automation 

has often been subjected to the 

poetic license of exaggeration and misuse in 

the past, executives at American Projectors, 

Glendora, Calif., decided to bring a design 

concept to life that would live up to the 

full impact of what theatre automation 

gained extensive experience on what the 

modern, progressive exhibitor needs to properly 

equip and profitably run a modern theatre. 

API was formed, and a prototype 

system was built and installed in the Plaza 

Theatre, Glendora, Calif. As of this writing, 

these two projectors have logged over 5,000 

manner for the modern exhibitor or it is 

simply not possible for him to provide his 

patrons with a truly professional presentation. 

Cina-Mattic II reduces the chance of 

an audience "readable" error wherein limited 

personnel are employed in multi-auditorium 

operations. 

The heart of the Cina-Mattic II is its 

unique Selectronic feature. Selestronic allows 

the operator to pre-program a complete 

should be. 

The four principals—Ray Gantz, George 

Reid, Bill Spencer and Don Monday—bring 

to the firm over 60 years of experience and presentation at the beginning of the feature 

week, then only routine cleaning, lubrication, 

expertise directly related to the required 

design and administrative disciplines. Having 

and daily equipment check are required 

worked closely with Carrols Development until the end of that feature week. This can 

Corp. in New York on earlier automated 

equipment. Reid and Spencer 

be accomplished in all auditoriums 

projection 

for the entire show period. Once this has 

been done, literally every function from preshow 

auditorium conditions (e.g., house 

lights, music, maskings, lenses, etc.) through 

complete control of projector operation including 

rewind of film and restart after intermission 

is totally automatic. Specifically. 

Selectronic permits the operator to 

pre-program his complete presentation in 

advance of his intended show date. It allows 

accommodation of six motion picture fea- 

condition all from a remote location. In addition, 

each feature can be presented with 

proper lens and auditorium condition independent 

of other auditoriums. Intermission^) 

can be placed at any point in the 

presentation at the operators discretion. 

Once these conditions have been programmed 

into the equipment, the projectors 

will automatically respond to the desired 

sequence. As a result of this, the operator 

need not concern himself with continued 

reel changing or re-sequencing of material. 

Other features of the Cina-Mattic II system 

include 24,000-foot film capacity, forward 

and reverse projector operation using 

limited tension gate, electro-servo controlled 

film transport (absolute minimum 

film tension throughout the entire film 

path), xenon light up to 6,000 watts (manufactured 

for American Projectors by ORC). 

and automatic lens turret, mask change and 

house-light dimmer. The system has an advanced-speed 

rewind capability which allows 

a full 36-inch reel of film to be rewound, 

reel-to-reel, in 20 minutes. Total film make- 

operating hours without the loss of one customer 

because of projector down time. Carrots 

up and breakdown capability is integrally 

has placed the first order with API and 

equip one New York twin theatres 

built into the system which does away with 

of will of its tures per system; each the six can be 

presented automatically in sequence or the need for any additional, extraneous film 

with Cina-Mattic II. API anticipates 

out of sequence, or some can be handling equipment. Also included is a dual 

that experience with the system will demonstrate 

selectively 

ignored entirely if desired. It permits the 

auditorium sound system, 

channel professional 

its versatility and suitability for all 

the heart of which is an audio ampli- 

operator to monitor complete equipment 

multi-auditorium operations. 

and program condition in all booths from 

What does Cina-Mattic do? Cina-Mattic 

fier manufactured for API by Bogen. 

one central location. Great care has been 

can be used in all exhibitor situations even 

Special features such as auditorium balance 

used to human engineer the display panels 

though it was designed primarily for modern 

and public address units can also be provided. 

such manner unskilled personnel 

in a that 

All of these capabilities and functions 

multi-auditorium theatres. This system provides 

totally automatic, reliable operation 

were recently introduced to West (oast 

can be easily trained in a short time to recognize 

a condition warranting the attention 

throughout the entire sequence of presentation 

exhibitors when API held an open house 

of the operator. The operator can thus be 

functions from the start of the first 

at the Plaza Theatre in Glendora. 

apprised of any problem condition, its exact 

nature and location as quickly as it occurs. API is slated to introduce the Cina-Mattic 

gives the operator the II on the East Coast at the NATO Show 

feature through the end of the last. It allows 

the operator the freedom to manage the Selectronic also 

projection booth(s) rushing through the myriad 

Americana Hotel in York, and 

New 

capability of tailoring and controlling each at the 

of routine tasks necessary to present his 

film program. All of these functions, of 

auditorium for sound level and quality (both 

program and intermission music), intermission 

extends a cordial invitation to all interested 

parties to stop by booths 106 and 107 when 

duration, and masking and house lights they are at the show. 

course, must be accomplished in a 

timely 

As shown hclow, Cina-Mattic II is availahh

We gave our Citation chair 

the third degree ... to 

add more comfort to an 

already great theatre seat. 

The third degree we're 

talking about refers to an 

additional degree of "Comfort 

Slope" in the back. A 

feature that customers 

may remember long after 

they've forgotten the show. 

Citation can be installed 

in either the conventional 

16 degree or 20 degree 

position — or our new 

"lean-back-and-enjoy 

the-movie 'Comfort 

Slope' angle." You 

select the pitch when 

you install the seats. 

If you want to learn 

more about Citation, 

the chair with the injection 

molded one-piece 

back panel and a new 

customer pleasing fea 

ture, write today. 

We'll send you the whole 

story behind Citation's 

third degree. 

Sec the IRWIN Line of

I 

Please 

' 

Name 

Progress Medal to Rodger J. Ross 

SMPTE Honors Individuals 

Awards Presentation at 

ICodger J. Ross, formerly with 

the Canadian Broadcasting Corp. and now 

television film consultant for Eastman 

Kodak Co., was awarded the Progress 

Medal of the Society of Motion Picture and 

Television Engineers for 1971. The Award 

was given at the Annual Awards Presentation 

of the Society at the Queen Elizabeth 

Hotel. Montreal, Monday, October 4. 

The Progress Medal, the highest award 

at Annual 

Convention 

which the SMPTE can bestow, is intended 

to honor a person who has made outstanding 

technical contributions to the progress 

of engineering phases of the motion picture 

or television industries. It is most appropriate, 

at a time when there is division and 

competition between these two media, to 

honor a man who has devoted his energies 

to the improvement of films made for television, 

the adoption of sound engineering 

THIS IS SOUNDFOLD 

IN BWCK&WHITE. 

Visit us in booth 87 

NATO Convention, Americana Hotel 

New York City, Oct. 25-28 

THIS IS SOUNDFOLD 

IN COLOR 

send me a full color Soundfold Portfolio. 

.Title 

Organization 

Address 

City State .Zip. 

Soundfold Acoustical Fabric Wallcovering System P. 0. Box 2125 Dayton. Ohio 45429 

practices in the television film operations, 

and the continuing education of both television 

and film personnel. The combination 

of a missionary's zeal with a sound technical 

approach has enabled Rodger J. Ross to 

function effectively in the interface between 

film and television, contributing to the progress 

of both industries. 

Ross graduated from the Royal Canadian 

Air Force School of Photography and recently 

retired from the Canadian Broadcasting 

Corp. after 18 years as supervisor of 

technical film operations in Toronto. Before 

going to the CBC he was with the National 

Film Board where he specialized in technical 

development work in still and motion pictures. 

Ross is the author of two books: Television 

Film Engineering, published by John 

Wiley and Sons; and Color Film for Color 

Television, published by Focal Press Ltd. 

He has also written numerous technical 

papers and articles on television recording 

and television film subjects, some of which 

have been published in the SMPTE Journal. 

From 1967 to 1970 he was editorial vicepresident 

of the SMPTE. 

Among his other professional activities, 

Ross is chairman of the Subcommittee on 

Recording Standards for Television Program 

Exchange of the Commonwealth Broadcasting 

Conference, and a member of Subgroup 

G3, European Broadcasting Union, as well 

as of the Canadian Telecasting Practices 

Committee. 

He is a Fellow of SMPTE; an Honorary 

Fellow of the British Kinematograph, Sound 

and Television Society; a Fellow of the 

Royal Photographic Society, and a member 

of the Society of Photographic Scientists 

and Engineers. 

The Progress Medal Award was presented 

by SMPTE president Wilton R. Holm at a 

ceremony following the Get-Together 

Luncheon that opened the Society's 110th 

Technical Conference at the Queen Elizabeth 

Hotel. The Conference was held October 

4 to October 8 and included a two-day 

Symposium on October 7 and 8 on Video 

Cartridge, Cassette and Disc Players Systems. 

An equipment exhibit of professional 

motion-picture and television products of 

some 50 companies was held in conjunction 

with the Conference. 

Ernest M. Whitley, senior project engineer 

and corporate secretary of Redlake Corp., 

was awarded the E. I. du Pont Gold Medal 

for 1 97 1 by the Society. 

The Aw'ard was established in 1960 to 

honor and recognize outstanding contributions 

in the development of new techniques 

or equipment which have contributed to the 

improvement of the engineering phases of 

instrumentation and high-speed photography. 

Whitley graduated from Benson Polytechnic, 

Portland, Ore., and has a wide variety 

of design work and many patents on 

explosives, optics, cameras and medical 

equipment to his credit. 

During World War II he designed special 

shipyard machinery for Henry J. Kaiser and 

spent three years at North American Aviation. 

During this period he also designed the 

race timer, basically a streak camera, now 


used for the Olympics. 

After the war, Whitley, while associated 

with the firm of Beckman & Whitley, Inc.. 

developed a whole group of ultra high-speed 

framing and streak cameras, as well as explosive 

devices for missiles and high-precision 

meteorological equipment for the 

Signal Corp. Subsequently, his work has included 

man) items of medical equipment 

including centrifuges, amino acid analyzers, 

Spectrophotometers, autopipettes, etc., the 

resigning of automatic equipment for semiconductor 

production; and, since 1962, the 

line of 16mm high-speed rotary prism cameras 

and 16mm high-speed intermittent 

cameras marketed by Red Lake Laboratories, 

now Redlake Corp. 

Whitley received the Karl Fairbanks 

Award 1968, IR-100 1967, Master Design 

Award (Product Engineering) 1960, and 

first place in the New Product of the Year 

(Machine Design) 1954. 

Linwod G. Dunn, noted photographic 

effects innovator and president of Film 

Effects of Hollywood, Inc., was the recipient 

awarded the Herbert T. Kalmus Gold Medal 

tor 1971. 

the Herbert T. Kalmus Gold Medal 

Award is presented annually in recognition 

of outstanding contributions in the development 

of color films, processing, techniques, 

or equipment useful in making color motion 

pictures for theatre or television use. 

Linwood G. Dunn started in motion pictures 

in 1923 as a cameraman, joined RKO 

in 1928 and during his 28 years of employment 

there was a director of photography 

and head of the photographic effects department 

at RKO Radio Pictures. 

During World War II Dunn designed. 

with his associate Cecil Love, the first special 

effects printer to be commercially manufactured. 

This, the Acme-Dunn Optical 

Printer, was the subject of an Academy 

Award for technical excellence in 1944. 

In 1946 Dunn founded Film Effects of 

Hollywood, an independent special effects 

laboratory, and in 1957, when RKO Studio 

production activities ceased, leased the photographic 

effects department facilities and 

merged them with his company to provide 

special photographic effects services. 

Dunn is a Board member of the ASC and 

author of numerous engineering papers and 

technical articles. He is a Fellow of the 

SMPTE and a member of the Academy of 

Motion Picture Arts and Sciences. 

Feature pictures for which Dunn provided 

special photographic effects include 

"West Side Story"; "My Fair Lady"; "It's a 

Mad, Mad. Mad, Mad World"; "The Great 

Race"; 'Hawaii": "The Bible"; "Thoroughly 

Modem Millie"; "Darling I.ili"; "Airport"; 

"Song of Norway", and "A Place to Stand" 

(Expo 67). His work has also been seen in 

the Astrorama and Washington State pavilions 

(Expo 70) and Cousteau's Phenomena 

of the Sea. 

Dr. Walter Bruch, one of the 

pioneers of 

the television industry in Germany and the 

director o( product planning of AEG-Telefunken, 

Hanover, was awarded the David 

Sarnoff Gold Medal for 1971 by the Society 

of Motion Picture and Television Engineers. 

The David Sarnoff Gold Medal is presented 

annually in recognition of outstanding 

contributions in the development of new 

techniques or equipment which led to the 

improvemenl oi the engineering phases ol 

television, including theatre television. 

Dr. Bruch's most notable contribution to 

the art was his disclosure in 1963 ol the 

PAL (Phase Alternation Unci system 

which reduces the effects of phase distortion 

and thus tends to eliminate hue changes He 

is the author of books and more than 200 

articles and other publications in the held 

of television and color television. 

For his outstanding contributions to the 

advancement of television technology Dr. 

Bruch has been the recipient of many 

honors and awards including the Bundesverdienstkreuz 

nut Stem (federal Distinguished 

Service i i.>s-. With Star), an honorary 

Doctorate ol Engineering, Honorary 

Membership ol the Royal television Society, 

Honoran Membership ol the I OtOgrafische 

Gesellschaft, Goldene (Camera, Golden 

Ring ot Honor ol the GeseUschafl fur Filmuiul 

I ernsehforschung, vice president ol the 

Pernsehtechnische Gesellschaft, Hanover 

Civic Medal. Honorary Membership ol the 

Institution ol Electronic and Radio 

neers. 

Dr. Pelei ( . doldmark. president. ( BS 

Laboratories, was given the SMI' II lourn.d 

Award lor 1971. 


DRIVE-IN'S NEW 

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SYSTEM IS... 

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Car Counter 

Computer Calculator 

Here's why Drive Ins GARD System is 

Alarm System 

Payment Display 

Better 

1. Computes 2 different priced tickets 

2. Counts more than 6 patrons per car 

3. Installation buried underground, cannot be 

demolished by spinning tires or snow plows 

4. Completely NonOefeatable by anyone, for 

total 

accuracy 

Drive-In Delivers A System, not just a piece 

of Hardware . . . providing set-up and instructions 

on how to operate! 

For additional information write, wire or phone 

DRIVE-IN^W^ 

BOXOFFICE ;: October 25, 1971

& 

SMPTE AWARDS PRESENTATIONS 


The SMPTE Journal Award is presented 

annually to the author of the technical paper 

considered to he the best published in the 

Journ.il during the preceding year. The 

Award was given to Dr. Goldmark for his 

paper entitled -Color Electronic Video Recording" 

published in the August 1970 issue. 

Dr. Goldmark came to the U.S. from 

Hungary in 1933 and developed the first 

successful color television broadcast system 

shortly after joining CBS in 1936. The system 

was used to beam the first live color 

telecast made in the U.S., on September 4, 

1940. The same system was used during 

some of the recent moon flights. 

A graduate of the University of Vienna 

with a Ph.D. in physics, Dr. Goldmark has 

been active for several years in advancing 

technology for extremely high-resolution 

recording and readout of photographic images, 

including those used in the U.S. Lunar 

Orbiter Program. More recently he spearheaded 

the development of elecronic video 

recording (EVR). the subject of the paper 

lor which the present Award is given. 

Dr. Goldmark serves on the National 

Academy of Engineering Presidential Task 

Force Advisory Group on Telecommunications 

Through 1980 and has received 

numerous awards for his contributions to 

communications research. Among these are 

Systems of 

America, Inc. 

Valley Cinema I & II Concession Stand, 

Designed and Equipped by Manley, Inc., 

Doubles Sales Average per Person! 

Cinema I II with a seating capacity of 550 persons 

each sells twice as much per person as theaters of 

similar size. This entire stand is designed for appearance 

and fast operation that produces extra sales. 

Look what Manley put into 12V2 ft. of space! 

Manley Elevator Popcorn Warmer designed 

for speedy operation. Has reserve 

storage space for big crowds. 

Manley Butter Up dispenser controls 

butter costs by quickly dispensing the 

proper amount of butter for peak profit. 

Candy Case provides maximum display 

in minimum space. Available with or 

without 

refrigeration. 

Manley Ice-O-Bar drink dispenser with 

electric heads provides properly mixed 

drink6 at the right temperature. Dispenses 

fast! 

Entire stand is designed for eye appeal 

. . . buy appeal thereby increasing sales. 

Let Manley, Inc. improve your concession 

profit picture. To find out how call 

or write 

today. 

MANLEY, inc. 

ijj P.O.Box 1006 1920 Wyandotte Street 

r Kansas City, Mo. 64141 

Phone: 816-421-6155 

the Progress Medal of the SMPTE, the highest 

award the SMPTE can bestow; the 

SMPTE David Sarnoff Gold Medal; the 

Morris Liebman Memorial Prize for electronic 

research; the American Television 

Broadcasters Ass'n Medal, for color television 

pioneering work; the Vladimir K. 

Zworykin Television Prize; Achievement 

Award by the IEEE's Professional Group on 

Audio, and the Distinguished Service Award 

of the New York Broadcast Pioneers. 

Dr. Goldmark is a Fellow of the SMPTE 

and a member of several other professional 

Societies. 

John A. Maurer, president of Optronics 

Technology. Inc.. was awarded the Eastman 

Kodak Gold Medal tor 1971 by the Society. 

The Eastman Kodak Gold Medal Award 

was given to Maurer for his continuing work 

over 40 years in behalf of achieving the 

highest quality possible in the recording and 

reproduction of both the visual image and 

sound record for 16mm and smaller format 

films. 

His research and development of techniques 

and his effort to take advantage of 

the theoretical limits of both materials and 

equipment as they developed have hastened, 

particularly in the early days, the acceptance 

of motion pictures in education and training. 

John A. Maurer was educated at Adelbert 

College and Western Reserve University and 

has an Honorary D.Sc. from Western Reserve. 

From 1929 to 1937 he was at RCA 

Research Laboratory where his work resulted 

in 17 U.S. patents. Further work on 

a system of double 4mm motion pictures 

with optical sound on 8mm film and on 

35mm to 16mm optical reduction picture 

and sound printers led, in 1934. to his joining 

with Eric M. Berndt in founding the 

Berndt-Maurer Corp. to manufacture professional 

16mm cameras and sound recording 

equipment. The 16mm recorders developed 

by this company and its successor, 

J. A. Maurer, Inc., established the standards 

of performance for the 16mm industry. 

Maurer played a prominent role in the 

standardization activities of the Society, including 

the designing of equipment for the 

production of test films. He also designed 

cameras and a high-speed focal plane shutter 

for serial reconnaissance photography, 

widely used by the U.S. Navy during and 

after World War II. 

For Precision Film Laboratory, a property 

of Berndt-Maurer Corp.. Maurer designed 

and built a large number of 16mm 

printers. Since 1965 his present company. 

Optronics, Inc., has developed a 16mm to 

Super 8 quad continuous optical reduction 

printer and has begun to work in the microfilm 

field. 

In 1967, Maurer was awarded the first 

Samuel L. Warner Memorial Medal by 

SMPTE, and served the Society as engineering 

vice president from 1945 to 1949. He is 

also a member of OSA and SPIE. 

A full complement of professional motion 

picture and television equipment was on display 

at the Equipment Exhibit of the 110th 

Technical Conference of the SMPTE. 

The exhibit featured a broad range of 

equipment that included cameras and acces- 

Tho MODERN THEATRE SECTION

sories, projectors, lenses, recorders, editing 

tables, lighting equipment, sound equipment, 

lab equipment, color analyzers, and 

television equipment. 

Companies From both Canada and the 

U.S. exhibited and there were more than 

50 booths on the exhibit floor. 

The exhibit opened at 5:00 p.m. Monday, 

Oct. 4 with the Exhibit Open House. 

On Tuesday afternoon, October 5. there 

was .i special session in the Queen Elizabeth 

Grand Salon where exhibitors demonstrated 

their equipment. 

The Exhibit u.is held in conjunction with 

the SMPTE Technical Conference which 

contained five full days of technical papers 

in the fields of television Systems. Laboratory 

Practices, Motion Picture Systems, 

Film for TV, Projection and Theatre Design, 

and Photo Instrumentation. The last two 

Bays o\ the conference featured the Symposium 

on Video Cartridge, Cassette and 

Disc Player Systems. 

PRODUCTION MILESTONE 

FOR OPTICAL RADIATION 

Opt* \i Radiation Corp. reached a 

milestone this month with the production of 

its one-thousandth metal optical reflector. 

The reflectors, which are produced by an 

electro-forming process, are used in all of 

the company's high-intensity xenon projection 

lamphouses, as well as its line of highintensity 

searchlights and photochemical 

systems. 

cision reflector," he stated, "we felt that it 

was mandatory that we produce them inhouse. 

\s ,i result, we formed the electroforming 

division to manufacture all oi our 

own reflectors, .is well as produce metal 

optics for 

Other companies," 

I he ()R( optical reflectors have a unique 

aspheric shape, determined by computer 

generated coordinates to optimize light 

transfer from the bulb to the reflector 

optics. "This is why," according to DuPree, 

"ORC's exclusive reflectors dramatically increase 

the output from any light source." 

Each reflector is made of electrofoimed 

nickel, coated with aluminum to increase 

reflectivity and overcoated with quartz to 

protect its surface. 

&e£fa 

Cêzoy STRUCTURES 

ENGINEERED FOR 

STRENGTH AND BEAUTY 

Manufactured and Installed 

By Our Own 

Highly Trained Crews 

"LITE-TITE" 

WINGS & FENCE 

CORRECTION 

Projection Service t Manpequa, 

N.Y.. was incorrectly listed under the 

category of Reel-End Si(>iials in the 

1971 Bayers' Directory. I he main 

product of the firm is reverse wrap 

projection rollers. Projection Sen ice 

has been receiving orders for alarms. 

which it does not make: the firm makes 

only rccl-end-alarni adapters for re- 

\erse wrap projection. 

SCREEN 

TOWERS 

Hundreds of top quolity Selby towers used by 

the finest theatres for 25 years. Engineering 

skill and integrity at low cost. 

St* 

BOX OFFICES 

cm oppcarance. Low cost. Prefabcd for 

installation. Canopy choice. 

Shewn left to right are Optical Radiation 

Corp.'s marketing manager. Bill Norwood, 

electroforming technician Tony Hernandez, 

and Don DuPree, director of the 

electroforming division. The event was 

the production of the company's onethousandth 

metal optical reflector which is 

used in Us high-intensity xenon projection 

lamphouses and high-intensity searchlights. 

ORC began producing its own optical reflectors 

in May of this year. According to 

Don DuPree, director of the electroforming 

division, this was done to maintain stricter 

quality control, reduce costs, and assure uninterrupted 

delivery. "Since the heart of all 

our optical systems is the proprietary pre- 

Paints compounded especially tor theatres. 

Painting by advanced methods. 

ngrcss Parkway Richfield. Ohm 44286 

ty STRUCTURES 

MOST 

MAINTENANCE FREE 

AVAILABLE 

INDUSTRIES, INC. 

PHONE AREA CODE 216 659-6631 

ANYTIME DAY OR NIGHT 


BOXOFFICE: 

SUBSCRIPTION 

ORDER FORM 


Please enter my subscription to BOXOFFICE. 

$10.00 FOR 1 YEAR 

Outside U. S., 

THEATRE 

STREET 

D $17.00 FOR 2 YEARS 

Canada old Pan American Union, 

$15.00 per year. 

Remittance 

Send 

Enclosed 

Invoice 

TOWN STATE ZIP NO. 

NAME 

CARD Car-Counting 

System Introduced 

Drive-in Theatre Mfg. Co., Inc. of Kansas 

City. Kas., has introduced a new "Guaranteed 

Automobile Recording & Detection" 

Device for the benefit of drive-in theatres. 

According to the manufacturer, this new 

GARD system is a superior product because 

it is absolutely undefeatable. 

The GARD system is different from any 

competitor's equipment because it is not 

simply a display but rather a complete system 

of equipment, techniques and procedures 

that insures accurate operation of 

the theatre's boxoffice. 

First, the GARD provides better communication 

between the customer and the 

cashier in a noisy environment, by displaying 

all the pertinent information concerning 

their ticket transaction, including 

theatre name, number and prices of adult 

entries, number and price of auxiliary tickets 

(two-price system), total admission charge 

and any pass entries. Also displayed prominently 

are turnout entries. 

In addition, the GARD system records 

on non-resettable counters the number and 

type of tickets sold, the number of cars 

passing through the boxoffice with a separate 

indication for inbound and outbound, 

the total gate receipts accepted and the 

number of inaccurate transactions. This 

information assists the cashier, the manager, 

and the concession stand as well as the 

corporate management. 

The components of the GARD system 

include a space age computer that assures 

a high degree of reliability and accuracy. 

Medium Scale Integration (MSI) devices 

are used throughout the design. The Rapid 

fault-finding guide localizes 

possible trouble 

to a single plug-in module. Down time is 

kept to an absolute minimum by use of this 

procedure. 

Drive-In Theatre assures fast service of 

repairable sub-assemblies, and will ship a 

repaired sub-assembly within 24 hours of 

receipt of damaged unit at the factory. 

All software, including detailed instruction 

manual for the installation and operation 

of the GARD system, is provided 

all users, so they have full knowledge of 

the 

product they have selected. 

Wolk Completes 

Rewinder Tests 

Edw. H. Wolk, Inc., has recently culminated 

testing on its new "Moto-Matic" rewinder. 

According to the firm, its rewinder 

was found to be "far superior to anything 

currently on the market." The rewinder was 

perfected after considerable and extensive 

research. 

Wolk is utilizing a "Double Reel Dog" to 

give positive shaft to reel drive, and reports 

it is "fantastically superior to the oldertype 

break-off key." 

THINK XENON - THINK CHRISTIE 

The world's most complete line of Xenon projection equipment. And we're adding more all the time. 


Circular Drive-In Slated 

For Springda/e, Ark., Debut 

Ernest Crowley, circuit engineer for the 

Mini-Art Operating Co.. drives the first key 

stake at Springdale. Ark., for a new circular 

type drive-in theatre. Looking on at the left 

is Wancn St. Clair, president of the 

corporation, and three of the six-man crew 

specially trained to construct the theatre. 

The new drive-in was scheduled for opening 

only 45 days from the driving of the first 

stake. 

Heywood- Wakefield 

To Show Full Line 

Ik- Heywood-Wakefield Co. will displaj 

.1 complete line of "Action Chairs" .it the 

NATO N AC Convention on October 25- 

2S. according to Public Seating Division 

manager M. Gary Franz. 

sales 

The basic Heywood theatre Rocking 

(hair, originally introduced in 1939 and a 

popular model tor 32 \ears since then, is 

being i>tt'ered in three "Mini-Rocker" 

models, in addition to a de luxe pillow-back 

adaptation. 

In launching the new •'Mini" designs. 

ran/ reported a "great deal ol demand 

from theatre owners and operators for the 

rocking action in a wider assortment of 

sizes and specifications." He compared the 

action options in lower-priced cars like 

power steering and power brakes to the 

demand for more options in the famous 

Heywood Rocking Chair to spread these 

comfort attributes to chairs of different 

sizes and specifications. 

The basic Heywood Airflo theatre rocker, 

offered with coil-spring seat and back, will 

be displayed at the convention along with 

these alternates: 

A Mini-Rocker with a polyfoam pad 

back, serpentine spring seat, and finished 

solid wood arms and paneled center standards. 

Also, a Mini-Rocker with a thin strategic 

polyfoam pad back. 3 inches higher 

than the basic \1mi-Rockcr. a serpentine 

spring scat aiiA 1 unshed wood arms. 

Also, a Mini-Rocker with a thick strategic 

polyfoam p.^\ back. 3 inches taller than 

the basic Mini, and with a coil spring scat 

and upholstered arms 

I'ii tared is Mrs. Rosie Lowe, the first 

woman projectionist in Liberty County. Tex. 

Mrs. Lowe has been affiliated with the 

MilentZ I heatres for over six years, and is 

particularly pleased with the recently 

installed 35M Film Transport System just 

installed in the Park Theatre. This 

automotive machine manufactured by 

Drive-In Theatre Mfg. Co., Inc. allows Mrs. 

Lowe to leave the booth after she starts the 

reel for a period of 2'/2 

to 3 hours to attend 

other duties in the theatre, and return just 

before the movie ends. 

VISIT BOOTH NO. 130 

WE ARE 

TAKING 

ORDERS 

FOR 

The Automatic Electric Printer 

(AEP) 

CONTROL SYSTEMS 

GENERAL REGISTER COMPANY 

A General Instrument Company 

271 Schilling Circle • Hunt Valley, Maryland 21030 


PROMISES! 

G6 

PROMISES! 

Finally Come True 

See the all NEW 

A. E. P. 

Automatic Electric Printer 

Booth 130 

NATO Convention 

Americana Hotel 

New York City 

Contact PHIL JUDD at the 

Hotel during the Convention 

for a demonstration 

REGISTERS 

Completely Adaptable. Available in either 

MG or ST style equipment. Two case sizes 

accommodate 1 to 3 or 3 to 5 units. 

Silent. Drive power inside case for quiet, 

smooth ticket issuing. 

Easily Installed. Smooth case, free of outside 

obstructions provides ease of 

Service-Free Case. Case body free of moving 

parts, allowing permanent installation. 

Completo Unit Service. Ticket issuing unit 

and power assembly can be returned as 

for complete information 

Write or see your Equipment Dealer 

CONSOLIDATED 

TICKET 

REGISTER 

CORPORATION 

1784 Coney Island Ave. 

Brooklyn, New York 11230 

(212) 375-1845 

New Xenon Policy 

From Lee Artoe Co. 

A revolutionary plan tor low-cost distribution 

and use of xenon equipment has 

been announced by the Lee Artoe Carbon 

Co. It has been designed to eliminate one 

of the major drawbacks encountered by 

the firm regarding distribution of their 

xenon products: the high capital costs incidental 

to the installation of the new equipment. 

"We are now offering the theatre owners 

of America a free xenon lamphouse and 

rectifier with a contract to purchase the 

de luxe Lee Artoe 'high brightness' xenon 

lamps," said L. Robert Artoe, director of 

the parent firm. 

Lee Anoc left, and son /.. Robert, with 

display announcing new rental policy. 

"With this approach to xenon introduction 

we are able to eliminate the obstacle 

of high conversion costs and offer every 

theatre owner this high-efficiency light 

source for a minimal investment. In this 

way." explained Artoe, "the theatre community 

itself will become more efficient and 

the Lee Artoe American-made xenon lamps 

should be able to capture completely the 

xenon market in this country." 

Under this program theatre owners are 

able to lease Lee Artoe xenon equipment 

for $1.00 per year per lamphouse and per 

rectifier. The only conditions are that a 

small installation charge be paid, that the 

Lee Artoe de luxe lamps be purchased from 

the Lee Artoe Carbon Co. at their competitors' 

prices, and that the lamps be changed 

at the end of their guarantee period. Although 

this plan was designed for theatres 

thai operate a minimum of 80 hours weekly, 

there is a "special deal" offered to those 

theatres operating under 80 hours. 

"Something like this has been needed for 

some time, as foreign competition has been 

invading this industry due to the lack of 

American enterprise in dealing with problems 

arising from innovations," concluded 

Artoe. "Very soon this should be a thing 

of the past, however, as it is very tough 

to beat a zero cost!" 

The Lee Artoe Carbon Co. has been 

actively engaged in xenon production and 

distribution and has world-wide marketing 

agreements involving their xenon lamps. 

^Zlt ai 

Save Time! 

We can save you 

money, 

too. We carry Everything 

for theatres (hardtop and 

drive-ins) except films and 

people. So give us a call 

when you need something 

for your theatre. 

Write or Phone 

TRANS-WORLD THEATRE 

SUPPLY CO., INC. 

Mctairie, Louisiana 70002 

(504) 885-4966 

Customers — and friends — 

all over the World. 

Cable Address "TRANSWORLD' 

EB3MEB3 

INDIANA CASH DRAWER CO. J Jr 

P.O. Box 236 

Shclbyville. Indiana 46176 

so year 

For more information about products 

described in this issue use Readers' Service 

Bureau coupon on page 69. 


Exhibit Displays to Show 

Versatility 

of Plastics 

i ME LATEST DEVELOPMENTS in plastics' 

contributions to a broad cross section of 

market areas will be exhibited at the forthcoming 

1971 National Plastics Exposition 

(NPEK scheduled for November 1-5 in Chicago's 

McCormick Place. 

A survey of the Show's more than 300 

exhibitors shows that six product areas will 

receive intensive emphasis. Some 40 per 

cent plan exhibits underscoring packaging; 

39 per cent will display automotive and 

ground transportation components, and approximately 

25 per cent will include products 

for the electronics, furniture, building 

and construction, and toy fields. Many 

of the exhibitors will be showing plastics' 

design versatility in 

several different product 

types. 

The survey was conducted by The Society 

of the Plastics Industry, Inc. (SPI), which 

also sponsors the Exposition. 

Improved technology, sophisticated machinery 

and process instrumentation, the development 

of rigid foam injection molding, 

forged plastics, automation, and the growth 

of systems capabilities among manufacturers 

were noted in the survey by many exhibitors 

as significant advances since the 

last NPE held in Chicago's International 

Amphitheatre in 1968. These developments 

have widened the markets for plastics, such 

as furniture, and, at the same time, have 

provided new capability to expand important 

existing markets, such as automotive, 

appliances and building construction. 

"New plastics developments have become 

axiomatic rather than the exception," declares 

A. A. Hutchings. chairman of the 

1971 National Plastics Exposition Committee. 

"At every turn, a new technological 

innovation opens up a new market. The 

rigid urethane foams offer new and previously 

unanticipated applications in furniture 

and construction. Plastics are making important 

social contributions in the field of 

medicine, providing the means for new approaches 

to surgery, the development of an 

artificial heart, blood vessel grafts and numerous 

other exciting breakthroughs. 

"In the automotive field, plastics are experiencing 

phenomenal growth for functional 

and decorative components. Effective interior 

padding, glass fiber belted tires, and 

the revolutionary urethane foam bumper 

are solid contributions to safety. 

Process developments 

in 

the automotive industry itself 

bring nearer a time when all-plastic car 

bodies will be mass produced. Clearly, the 

only limitation on plastics' growth is man's 

imagination." 

Hutchings noted that the latest development 

in plastics materials, processing macinery, 

and instrumentation will be previewed 

at the forthcoming Exposition in 

Chicago. He pointed out that the NPE 

serves as the showcase of the plastics industry 

and is held only every two or three years 

to insure a Show that is new and informa- 


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MAIN OFFICE: 

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CALDWELL, IDAHO 83605 

TEL: 208-459-8522 

MILWAUKEE OFFICE: 

1109 N. MAYFAIR ROAD 

MILWAUKEE, WISCONSIN 53228 

TEL: 414-774-8467 

FOR MORE INFORMATION about products described in this 

issue, use postage-paid Readers' Service Bureau coupon 

on page 69 of this issue of MODERN THEATRE. 

Xe/Lamp 

IT'S WHAT'S INSIDE THAT COUNTS!! 

The effectiveness of a xenon lamp is determined by the efficiency and reliability 

of the optical coupling system ... not the external lamphouse ! 

XE/LAMP'S new ultra-efficient optical system installed in your Peerless, 

Brenkert, Ashcraft or Strong lamphouses will give you a xenon system 

superior or equal to any xenon lamphouses presently on the market . . . and 

at great savings over any other xenon units. 

XE/LAMP'S unique modular design permits fast field repair by nontechnical 

personnel and eliminates costly emergency service or down time. 

NO OTHER LAMPS HAVE THIS ADVANTAGE! 

XE/LAMP conversion systems are available in kit form or... on a conversion/exchange 

basis where you merely exchange your old lamps for factory 

converted units. 

The XE/LAMP SYSTEM has gained enthusiastic acceptance and recognition 

by major theatre owners from coast to coast. If you are considering 

xenon... you should consider the XE/LAMP conversion system!! 

For further details on performance, operation, price and delivery, contact us. (213) 273-5132 

L.P. associates, inc. 9249 West 3rd Street • Beverly Hills. California 90210 

CO. 


67

. . 

burns 

VERSATILITY OF PLASTICS 


tive. It is the only Exposition staged by the 

U. S. plastics industry. Exhibiting companies 

come from all over the nation. Canada. 

and abroad. Every aspect of the plastics industry 

will be represented: molders. laminators. 

extruders, fabricators, manufacturers 

of reinforced plastics products, plasticfilm 

and sheeting producers, tool, die and 

mold makers, raw materials suppliers, and 

machinery and equipment manufacturers. 

I he Exposition is expected to be the 

largest on record; with several months still 

left 

to Show time, 328 producers of plastics 

materials and processing machinery had already 

booked a record 240.000 square feet 

of exhibit space at McCormick Place, 

Hutchings reported. Over 45.000 visitors are 

expected, with some 2,500 from overseas. 

The 1971 National Plastics Conference 

will be conducted at McCormick Place concurrently 

with the Exposition, November 2- 

5. Structured for both technical and marketing 

audiences, it will feature special informative 

seminars designed to report and 

discuss the latest technological developments, 

new market trends, solutions to problems, 

as well as plans for the future, Hutch- 

NEW NEW NEW 

AVS Theatre Division with more than 400 successful installations from 

coast to coast presents the next generation sound. 

NEW 

fail-safe power amplifiers with unprecedented 5 year warranty; 

parts and labor included. 

NEW 

preamplifiers. Meet I.S.O. proposed film standards. Play intermission 

music through main system. 

NEW loud speakers. Same thin-line 9" depth, made famous in multitheatre 

installations. Now more compact overall. More powerful with sound 

unmatched by old-fashioned horn systems. 

See your local dealer 

THEATRE DIVISION 

HOME OFFICE 

^^BV ©Audio V Visual Sysli 

of America. Inc. 5128 Old Summer Road 

1 

Memphis, Tennessee 38122 

Phone (901) 682-5681 

THE BIG CHAINS 

SAVE TIME... MONEY 

SO CAN YOU! 

Yes, drive-in owners, large and small, have fo 

they can keep their grounds clean, quicker 

cheaper. Con be attached to car or truck. 

PORTABLE 

INCINERATOR CART 

One man does the work of many . 

all refuse 

right on the spot. Just right for paper, containers, 

bags, boxes, cartons, etc. Large capacity, 18 cu. ft., 

yet perfect balance makes it easy to handle Wide 

wheel treads; all welded steel construction means 

lasting wear. Hun- 

sotisfied 

dreds of 

users. CUTS 

CLEAN-UP TIME 

IN HALF. 

NEW 

A COMPACT COIN COUNTER 

AND PACKAGER 

9i

CONDENSED INDEX OF PRODUCTS 

ACOUSTICAL WALL COVERING 

Soundiold 

ATTRACTION BOARDS 4 LETTERS 

Bevelile Mfg. Co. 

National Identification Co. 

Sign Products 

Wagner Sign Service. Inc. 

AUTOMATION CONSOLE 

Cinen-eccanica 

BOXOFFICE ADMISSION SIGNS 

Dura Engraving Corp. 

BOXOFFICE MATCHED EQUIPMENT 

Drive-in Theatre Mfg. Co. 

BUTTER CUPS FOR POPCORN 

Supurdisplay. Inc.. Server Sales. Inc. 

BUTTER OIL FOR POPCORN 

Odel! Concession Specialties Co., Inc. 

BUTTER SERVERS 

Supurdisplay. Inc.. Server Sales. Inc. 

CARBONS 

Lorraine Arc Carbons Div., Carbons, Inc. 

Union Carbide Corp. 

CARBON SAVEBS 

Cali Products 

CASH DRAWERS 

Indiana Cash Drawer Co. 

COIN COUNTERS 4 PACKAGERS 

Nadex Industries 

CONCESSIONS STANDS 

Butler Fixture 4 Mfg. Co. 

Manley, Inc. 

DRINKS. SOFT 

Coca-Cola Co. 

Dr Peoper Co. 

DRIVE-IN CAR COUNTER 

Drive-In Theatre Mfg. Co. 

DRIVE-IN THEATRE DESIGN 

Ballantyne Insts. 4 Elects.. Inc. 


Selby Industries. Inc. 

DRIVE-IN THEATRE EQUIPMENT 

DSD Theatre Screens 


EPRAD, Inc. 

Pari 

id. Inc. 

Selby Indu 

Thennolator Corp. 

FILM CEMENT 

Fisher Mfg. Co. 

HEATERS. IN-CAR 


EPRAD. Inc. 

Thermoiator Corp. 

HOT DOG EQUIPMENT 

Hollywood Servemaster Co 

INCINERATOR CARTS 

County Specialties 

MINIATURE GOLF COURSES 

Lomma Enterprises. Inc. . 

MOSQUITO REPELLANT 

Pic Corp. 

PAINT FOR DRIVE-IN SCREENS 

Selby Industries. Inc. 

Spatz Paint Industries, Inc. 

POPCORN EOUIPMENT 4 SUPPLIES 

Cretors 4 Co. 

Hollywood Servemaster Co. 

Manley. Inc. 

Speed-Scoop 

PROJECTION LENSES 

Century Precision Optics 

Goerz Optical Co. 

PROIECTOR BULBS 

Hanovia Lamp Div., 

PROIECTOR PARTS 

LaVezzi Machine Works 

Edw. H. Wolk, Inc. 

PROJECTORS 

American Seating Co. 

Griggs Equipment Co. 

Irwin Seating Co. 

Massey Seating Co. 

SILICON DC EXCITER LAMP SUPPLY 

SIL-TUBES 

Kneisley Eleclric Co. 

SPEAKER REPAIR 

Altec Service Co. 

SPEAKERS. IN-CAR 

EPRAD. Inc. 

Projected Sound. Inc. 

TELEPHONE ANSWERING EQUIPMENT 

Dictaphone Corp. 

THEATRE CHAIR RENOVATION 

Seating Corp. ot N.Y. 

THEATRE DESIGN CONSULTANTS 

Theatre Construction Co. 

THEATRE EQUIPMENT 4 SUPPLIES 

Supply Co. 

Sales 4 Se 

TICKET MACHINES 

Consolidated Ticket Register Corp. 

General Register Co. 

TICKETS 

Globe Tickot Co. 

Weldon, Williams 4 Lick 

TRANSISTORIZED SOUND 

AVS/Thoatro Sound Div. 

Electro Sound, Inc. 

National Theatre Supply Co. 

TRAVEUNG MARQUEE DISPLAY 

Time-O-Matic. Inc. 

TURNSTILES 

Autotrac Equipment Co. 

ULTRA-VISION 

Wilkin. Inc. 

XENON CONVERSION 

L.P. Associates 

XENON LAMPS 4 POWER SUPPLIES 

Christie Electric Corp. 


Optical Radiation Corp. 

Strong Eleclric Corp. 

XeTRON Div., Carbons. Inc. 

Clip and Mail This Postage-Free Coupon Today 

FOR MORE INFORMATION 

This form is designed to help you get more information on products and services advertised in 

this issue of The Modern Theatre Section or described in the "New Equipment and Developments" and 

"Literature" and news pages. Check: The advertisements or the items on which you want more information. 

Then: Fill in your name, address, etc., in the space provided on the reverse side, fold as indicated, 

staple or tape closed, and mail. No postage stamp needed. 

Altec Service Co 

ALPHABETICAL INDEX OF ADVERTISERS, Issue of October 25, 1971 

Page 

A.V.E. Corp. 

Ballantyne Insts. 4 Elects.. Inc. 

Norelco 

SOS Photo-Cine-Optics. Inc. 

RECTIFIERS 

C. S. Ashcraft Mfg. Co 

Christie Electric Corp. 


Strong Electric Corp. 1 

REEL END ALAHM ADAPTERS 

Projection Service 

REFLECTORS 

Strong Electric Corp. 1 

REPLACEMENT PARTS—SOUND, ARC LAMPS, 

PROJECTORS 

Arcal Theatre Products 

_ 

Edw. H. Wolk. Inc. 

SCREEN COATINGS 

Technikote Corp. 

SCREENS. INDOOR 

Hurley Screen Co., Inc. 

Technikote Corp. 

SCREEN TOWERS, BOXOFFICES, CANOPIES 

WINGS. FENCE, SPEAKER POSTS 

DSD Theatre Screens 


Nick Mulone 4 Son 

Selby Industries, Inc. 

SEATING FABRICS 

Manko Fabrics Co., Inc. 

SEATING. HARDTOPS 

American Desk Mlg. Co 

BOXOFFICE :: October

about PEOPLE / 

John M. Eargle has been appointed to 

the newly created position of director-commercial 

^ ^^f 

sound prod- 

ucts, for the Altec Division 

of l.TV Ling 

John Eargle 

Altec, Inc., it was announced 

by Don B. 

Davis, vice president 

for marketing. Eargle 

has an impressive list 

of credentials in the 

sound/ communications 

field. He was 

previously chief engineer 

of Mercury Rec- 

BOXOFFICE-MODERN THEATRE 

and PRODUCT 

ord Productions and is a widely published 

author in the industry. 

Eargle has a Bachelor of Music and 

Master of Music degree from the Eastman 

School of Music and the University of Michigan, 

respectively; a Bachelor of Science degree 

in Electrical Engineering from the University 

of Texas and a Masters Degree from 

Cooper Union in 1970. 

He has worked for several sound equipment 

manufacturers in loudspeaker design 

and measurement. In recording he has also 

worked for Universal Recording in Chicago 

and the RCA Record Division. While at 

RCA, Eargle was manager of both record 

Send me more information about the products and articles checked on 

the reverse side of this coupon. 

Theatre or Circuit.. 

Seating or Car Capacity.. 

Street 

City 

Fold along this line with BOXOFFICE address out. Staple or tape closed. 

SEND US NEWS ABOUT YOUR THEATRE, YOUR IDEAS 

We'd like to know about them and so would your fellow exhibitors. 

If you've installed new equipment or made other improvements in your 

theatre, send us the details—with photos, if possible. Or if you have 

any tips on how to handle some phase of theatre operations, concessions 

sales, etc.—faster, easier or better—let other showmen in on them. Send 

this material to: 

The Editor 

MODERN THEATRE 

facilities and of recording quality, later becoming 

manager of quality manufacturing 

and recording. He is a member of Tau Beta 

Pi. Eta Kappa Nu, The Institute of Electrical 

and Electronic Engineers, The Acoustical 

Society of America and the Audio 

Engineering Society where he is eastern vice 

president. 

I 

Vane-Calvert Paint Mfg. Co. has appointed 

Mrs. Robert (Rubyl Cummins vicepresident 

in charge of 

trade sales, advertising 

and general operations, 

according to 

Michael Spatz, president 

of the 104 year 

old St. Louis-based 

:ompany. 

Mrs. Cummins has 

in extensive knowledge 

of the paint 

„ , „ . field, having served 

Ruby Cummins ^ an officer of thg 

Staley Paint Mfg. Co. for the past 12 years 

where, as assistant to the president, she 

was instrumental in guiding the firm to 

become the fastest-growing trade sales paint 

company in the United States at the time 

it was sold in 1966. 

Spatz, commenting on the appointment 

of Mrs. Cummins as vice-president and the 

current expansion of Vane-Calvert's manufacturing 

and sales force, stated, "We are 

determined to regain the distinction for 

Vane-Calvert as No. 1 in the St. Louis area. 

With Ruby Cummins on our team, national 

distribution and recognition is our goal. 

She is one of the few female executives in 

paint manufacturing involved in overall 

operations and sales." 

Vane-Calvert, America's oldest mixedpaint 

company, is a member of Colorizer 

Associates, producers of the most modern 

and complete color system today, consisting 

of more than 1,700 colors. 

Bevelite Mfg. Co. has announced that 

Bill Matlock, a member of the changeable 

letter business since 1950, and previously 

general manager of Adler Silhouette Letter 

Co., has joined with Dick Strauss, Bob 

Evans, Rick Ward and the entire staff at 

Bevelite. 

According to Strauss, president of the 

firm, Matlock's addition to the staff gives 

Bevelite a totality of experienced personnel 

and allows the company to offer its broad 

line of products under the guidance of expertise 

in this special field. 

± 

Fold along this line with BOXOFFICE address out. Staple or tape closed. 

BUSINESS REPLY ENVELOPE 

Class - Permit No. 874 Section 34.9 PL&R Konsas City, First - Mo 

BOXOFFICE-MODERN THEATRE 

825 Van Brunt Blvd. 

Raymond W. Pawley has been appointed 

as product marketing manager-CATV operations, 

for the Electronic Components 

Group of GTE Sylvania, Inc. 

Pawley is responsible for national marketing 

of GTE Sylvania "Pathmaker" wide 

spectrum cable communications equipment 

and turnkey construction services to CATV 

systems operators. 

With GTE Sylvania since 1968, Pawley 

previously served as manager of new business 

planning for the company's Entertainment 

Products Group in Batav-ia, N.Y. 

Pawley received a degree in business administration 

from Rochester Institute. 

The MODERN THEATRE SECTION 

THIS SIDE OUT 

KANSAS CITY, MO. 64124

. .Emb 

.WB 

a u x. u r i v a 

T Technirama; s Other Anomc 

Photography. Motion Picture A; 

entol guidance suggested); Q- 

(NCOMP) ratings: Al — linobjec 

c«nH; A3— Unobjectionable toi 

Objectionable in Part for All; 

Churches (BFC). For listings by 

CDS. 

RU 

m. Symbol u denotes BOXOFFICE Bli 

atings: & — General Audiences; iGP) 

with persons under 16 not admittc 

16 not admitted. Notional Catholic 

general Patronage; A2—Unobjcctioni 

—Morally Unobjectionable for Adult 

ed. Broadcasting and Film Commis: 

FEATURE CHART. 

H U U Ik 1 N G U I WE 

lUil 

Review digest 

AND ALPHABETICAL INDEX 

u Very Good; + Good; is rated 2 pluses, - os 2 minuses 

©Adrift (108) D I 

. 

4391 

ItM 

AIP 614-71 GP A3 

(93) Ho 

4423©Adios, Sabata (106) W 

9-20-71 GP A2 

5-31-71 A-l 

fij 

©Anderson Tapes, The (98) Cr 5-24-71 GP A4 

4381 ©And Soon the Darkness 

(98) Sus Levitt-Pick 

19-71 GP A3 ++ ± 

©Angels Hard Come 

4420 as They 

(90) Cycle New World 8-30-71 IS 

©Anonymous Venetian, The 

4430 

(91) D AA 10-11-71 GP 

©Arruza (73) Doc Alpha 7- 5-71 GP 

Ilk alio 

. Distribpix 10-4-71 ® 

(77) Sex F 

(82) 4388 ©Bananas C UA 5-10-71 GP C 

©Battle of Love's Return, The 

(82) Satire Standard 7- 5-71 El 

4385 ©Beast in the Cellar, The 

(104) Ho Cannon 5- 3-71 B A3 

4410 ©Beast of the Yellow Night 

(87) Ho New World 7-26-71 B 

4425 ©Been Down So Long It Looks Like 

Up to Me (92) D Para 9-27-71 B 

4428 ©Believe in Me (86) D MGM 10- 4-71 B 

4394 ©Big Doll House, The 

(93) Ac New World 5-31-71 B 

4396©Big Jake (109) ® W NGP 6- 7-71 GP A3 

4390 ©Billy Jack (112) Melo WB 5-17-71 GP B 

©Black Chariot (90) D Goodwin 9-20-71 

4422 ©Black Jesus (90) .§ D .... Plaza 9-13-71 GP 

©Black 

Love 

(75) Sex Doc Lewis M.P. 8-16-71 ® 

Black Peter (85) D Billings 9-20-71 A3 

4411 ©Bless the Beasts & Children 

(109) Sus Col 8- 2-71 GP A3 

4385 ©Blood on Satan's Claw, The 

(100) Ho Cannon 5- 3-71 B B 

©Blue Water, White Death 

(100) © Doc NGP 5-24-71 El A2 

4414 ©Brain of Blood 

(88) Ho Hemisphere 8- 9-71 GP 

©Brazen Women of Balzac, The 

(80) Sex C Globe 7-26-71 C 

4388 ©Brotherhood of Satan, The 

(92) Ho Col 5-10-71 GP A3 

4378 ©Brother John (105) Melo Col 4- 5-71 GP A3 

4408©Bunny 0'Hare (92) AIP 7-19-71 GP A3 

C 

.Colby 5-24-71 H 

4406 ©Carnal Knowledge 

(96) ® CD .. 

7-12-71 B A4 + ± 

4400 ©Cat 0' Nine Tails 

(112) ® Sus NGP 6-a-71 GP B + - 

©Challenges, The (95) D . .Shermart 10-4-71 GP + + 

4419©Christa (100) Sex AIP 8-30-71 B C ± 

4421 ©Chrome and Hot Leather 

(91) Cycle Melo AIP 9-13-71 GP ± + + 

©Cindy & Donna (84) Sex ..Crown 8- 2-71 B C + 

4425 ©Clay Pigeon, The (96) D ....MGM 9-27-71 B ± — ± 

©Clowns, The 

(91) Doc Levitt-Pickman 7-19-71 El Al ++ t+ + 

©Collector, The ("La Collectionneuse") 

(82) Pathe 5- 3-71 A3 + 4+ 

4395©Cometogether (90) D AA 6-7-71 B + + 

4429 ©Company of Killers (84) Cr ..Univ 10-11-71 £j A2 4+ 

4380 ©Conformist, The (115) D ...Para 4-12-71 g A4 -f 

* 

©Cop, The 

(Un Conde) 

(100) Cr Audubon 6- 7-71 GP A4 ± - 

4401 ©Creatures the World Forgot 

(95) SF Col 7-26-71 GP A3 ± ± * 

4409 ©Creature With the Blue Hand 

(72) Ho New World 7-26-71 GP + 

4392 ©Crook, The (120) Cr C UA 5-24-71 El A3 

©Cuba Va! (76) Doc Impact 10-11-71 

—D— 

4398 ©Daughters of Darkness 

(87) Sex-Sus Maron 6-14-71 B B 

6-28-71 GP A3 

4401 ©Death in Venice (121) ® D 

Debut. The (95) s C Gemini-Maron 10-18-71 

4419 ©Deep End (87) D Para 8-30-71 B B 

4399 ©Deserter, The (99) ® W Para 6-21-71 GP B 

BOXOFFICE BookinGuide :: Oct. 25, 1971 

H ±

REVIEW DIGEST 

ALPHABETICAL INDEX Very Good; - Good; ± Fair; - Poor; = Very Poor. iry -H is rated 2 pluses, = as 2 minuses. 

4429 ©Long Ago Tomorrow 

(111) D Cinema 5 10-11-71 GP 

4386 ©Love in a Four-Letter World 

(93) Sex AA 5- 3-71 B 

4414 .^lu.e Machine. The (108) D ..Col 8- 9-71 & B 

©Love Object, 

The 

(68) Sex Brenner 7-19-71 ® C 

, Luminous Procuress 

(80) F Paramour 10-18-71 

4426 ©Lust for a Vampire 

(95) Ho Levitt-Pickman 9-27-71 B 

—M— 

Machibuse (121) Ac Toho 10-18-71 

4407 ©Madron 

(92) W ...Four Star-Excelsior 7-19-71 GP A3 

©Make a Face (90) D ....Sperling 9-13-71 

4426 ©Man Who Haunted Himself, The 

(94) D Levitt-Pickman 9-27-71 GP 

Margo (96) CD Cannon 5- 3-71 B B 

4420 ©Marriage of a Young Stockbroker, 

The (95) CD 20th-Fox 8-30-71 El 

4408©McCabe & Mrs. 

Miller 

(115) ® W WB 7-19-71 El B 

©Medicine Ball 

Caravan 

(90) © Doc WB 9-13-71 El 

4400 ©$1,000,000 Duck (92) C . . . . BV 6-21-71 ® Al 

Mississippi Summer (88) D New Line 9-27-71 

4412 ©Murders in the Rue Morgue 

(86) Ho AIP 8- 2-71 GP A3 

4405 ©Murphy's War (106) ® War Para 7-12-71 GP A3 

©My Secret Life 

(92) Sex Doc Jack Harris 5-17-71 ® C 

1 

4386 ©Nana (105) Sex Distinction 5-3-71® C 

4413 ©Next! (81) © Sex-Sus ....Maron 8- 9-71 El C 

4393©Nioht Digger, The (100) Sus MGM 5-31-71 B A4 

4421 ©Night of Dark Shadows 

(97) Ho MGM 9-13-71 GP 

4417 ©No Drums, No Bugles 

(85) © D CRC 8-23-71 El A3 

©Nun, The (La Religieuse) 

(130) D Altura 8-16-71 GP A4 

Odd Affinity (110) Sex Toho 5-24-71® 

4415 ©Omega Man, The 

(98) © SF WB 8-16-71 GP A3 

©On Any Sunday 

(91) Cycle Doc Cinema 5 8- 30-71 El Al 

4393 ©One Day in the Life of 

Ivan Denisovich (100/ D ....CRC 5-31-71 El A2 

4431 ©Outback (109) D UA 10-18-71 B A4 

4224 ©Outlaw Riders (86) Cycle Ace Int'l 9-20-71 GP 

—P— 

4396 ©Panic Needle Park, The 

in 

(110) ® D 20th-Fox 6- 7-71 E) A3 

People and Their Guns, The 

(97) Doc Impact 6-21-71 

4400 tJ©Peter Rabbit and Tales of 

Beatrix Potter (90) C ...MGM 6-21-71 El Al 

©Pink Narcissus (70) Doc ..Sherpix 6-14-71 C 

4423 ©Play Misty for Me 

(102) Sus Univ 9-20-71 B 

4392y©Plaza Suite (114) CD ...Para 5-24-71 GP A3 

©Pornography 

USA 

(85) Sex Doc Clover 8-23-71 ® 

©Portraits of Women (90) Satire AA 5-17-71 ® 

—R— 

Red Lion (116) Fable To 7-26-71 

4385 ©Red Sky at Morning (113) Univ 5- 3-71 GP A3 

4413 ©Red Tent, The (121) Hi ....Para 8- 9-71 El A3 

©Report From China 

(90) Travalog Radim 6-21-71 Al 

4418 ©Return of Count Yorga, The 

(96) Ho AIP 8-23-71 GP 

4412 ©Romance of a Horsethief 

4411 ©Roseland 

(101) Ad C AA 8- 2-71 GP B 

(90) Sex Fable ...Boxoffice int'l 8- 2-71 

©Run the Wild River 

(95) Doe Currey 6-21-71 Al 

4430©Sacco & Vanzetti (120) Hi ..UMC 10-11-71 GP 

Samurai Assassin (122) D ....Toho 9-20-71 

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Sep 

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©Kingdom 

Mlrcca 

I ('Mil. 

D 

F. 

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D 

Rel. Date 

ACE INTERNATIONAL 

©Outlaw Riders (86) ,.W..Jun71 

AUDUBON 

©The Butterfly (95) ...D.. Aug 71 

Anna Kristlna, Frank Gaubrecht 

©The Cop (Un Conde) 

(100) Ac.May71 

Michel Bouquet. John Garko 

©The Zodiac Killers Sus. 

Hal Reed. Bob Jones 

BARDENE INT'L 

©Wanda (101) D.. Feb 71 

Barbara Loden, Michael Hlggtns 

CAMBIST FILMS 

©Cry Uncle (87) C. .Jun 71 

Allen Garfield. Madeline le Roux 

CAPITAL 

©This Man Can't Die (90) W. 

Oiy Madison, Gmdenne Brtdou 

©The Fearmaker (96) Sus.. 

Knty Jurado. Paul Plceml 

©Brother. Cry for Me (92) ..Ac. 

Steve Drexel. Larry Pennell 

^Beautiful People (96) ...Melo.. 

Steven Vincent, Leigh Heine 

CHEVRON PICTURES 

©Perfect Friday (94) Sus C. Jan 71 

Ursula Andress, Stanley Baker 

CINEMA 5 

©Ramparts of Clay 

(87) Doc-D..Feb71 

Leila Schenna 

©Long Ago Tomorrow (ill) . 

D.. 

Malcim McDowell. Nanette 

PThe Hellstrom Chronicle 

(90) 

Doc Jul 71 

Lawrence Pressman 

©On Any Sunday 

(91) Doc. Jul 71 

Mert Law win. Steve MrOneen 

The Garden of Finzl Continl 

(95) D.. 

Lino Capollechio, Dominique Sanda 

CINEMA HORIZONS 

©The White Search (89) C Feb 71 

Bill Tishman. Ron Fimk 

CINEWORLD 

©Flesh Feast (72) Ho Jan 71 

Veronica Lake Phi] Phllbln 

CLOVER FILMS 

©Hard on the Trail 

(73) W. 

Lash LaRue 

©Oddly Coupled (75) . V 

©Only in My Dreams 

Linda Bose. Tonl Tallev 

©Kinfolk (84) CD 

Jay Scott, Bill Guhl 

©Cut-Throats (90) D 

lay Scott. Marlene Peters 

nSweet Things (85) Sex C. 

eTiOne Frightful Night (90) 

Jan 71 

Sex C 

©Pornography USA (85) Sex Doc 

Narrated hy Dale Skllllcom 

A Thirst for Blood Ho 

DISTINCTION FILMS 

PiEugenie (91) (Si D . . Mar 

Marie Lflledah], Maria Rohm 

©Nana (105) 

Sex.. May' 

Anna Gael. Keve HJelm 

DISTRIBPIX 

r-">Fear of Love (75) Sex Feb 71 

PiThe Undergraduate 

'81) Sex Feb 71 

©Sessions of Love Therapy 

'80) Sex.. Jul 71 

©Bacchanale (78) ..Sex F . 71 

Wta Brlckson. Darcy Brown 

ELLMAN ENTERPRISES 

©Bigfoot (95) D. Sep 71 

Chris Mllrhum. John Carradlne 

©Farouk University 

(93) Satire Nov 71 

Rc

"Walkabout" 

Agutter 

< Lonnie 

i with 

Opinions on Current Productions Feature reviews 

noScopc, £ Panovision; CC Technlroma 

THE LAST MO) IE 

Universal (7105) 108 Minutes Rel. Oct. '71 

Some of the best and a few of the worst images of the 

year can be seen in Dennis Hopper's very controversial 

"The Last Movie." Its commercial prospects, judging by 

the widely mixed critical reaction, appear to be limited 

to specialized situations. Tire film's chief assets are an 

offbeat screenplay by Stewart Stern 'story by Hopper 

and Stern i, Laszlo Kovacs' beautiful Technicolor photography 

of Peru, Julie Adams' excellent performance 

and fine work by Hopper, Don Gordon, Stella Garcia. 

Daniel Ades. Roy Engel and Tomas Milian. On the debit 

side: director Hopper's self-indulgent inclusion of outtakes, 

film leader and title inserts reading "scene missing"; 

the minimal use of such names as Peter Fonda, 

Sylvia Miles and John Phillip Law, and the non-ending 

in place of a potentially explosive climax. As an exercise 

in technique and improvisation, the movie is often brilliant 

but just as often irritating. Action is fast and 

furious, if unbelievable, and apparently nothing is to be 

taken too seriously

FEATURE REVIEWS Story Synopsis; Exploitips; Adlines for Newspapers and Progranj

30c per word, minimum S3.00 cash with copy. Four consecutive insertions ior price oi 

Tien using a Boxoifice No., ligure 2 additional words and include 50c additional, to cover 

landling replies. Display Classified. S25.00 per Column Inch. CLOSING DATE: Monday 

eceding publication date. Send copy and answers to Box Numbers to BOXOFTICE. 

Brunt Blvd.. Kansas City. Mo. 64124. 

cLEHRine House 

POSITIONS WANTED EQUIPMENT FOR SALE THEATRES WANTED THEATRE SEATING 

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B THEATRES. Suite A. Eastwood 

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jsive theatre equipment manuiacpanding, 

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Southeast. 

POPCORN MACHINES 

Box- 

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Introductory Special—$49.50 

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OR MERCHANT TRAILERS 

S62.50 lor a 45 h. color merchant 

5 scenes, narrated track, with ape 

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and dissolves, produced from 

DETBLER TRACKLESS TRAIN. 914 Clailin 

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r.A.C. Systems. Inc. The ultimate in 

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situations Phone: 1303) 522-1050 

(303) 433-9543 or lor more inlormation 

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makes used, rebuilt equipment. TECO, 

Box 705, Matthews, N. C. 28105, (704: 

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THEATRE DUAL 

MINI SPECIAL -Two 

mplete with 

AN 16mm pi 

hangeovers, watt lenses, 60 Jan ampli- 

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350.00. S.K. FILM EQUIPMENT CO., 254 

Siralda Avenue, Coral Gables, Fla. 

48000-7. As new condition, little used. 

$900.00, F.O.B. Toledo, Ohio. Write: 

TOELCO, 123 West Woodruff, Toledo, 

Ohio 43624. 

TWO Ashcrait Super Corelites, three 

re- 

years old with water circulator and 

flectors. Very good, $2,000.00. TWO Excelite 

Strong lamps, 11mm. Rebuilt with new 

motors, contacts, roller assembly, negative 

and positive assemblies, $1750.00. Call oi 

write PINKSTON SALES & SERVICE, INC. 

4207 Lawnview Ave., Dallas, Texas 75227, 

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A CASH & CARRY THEATRE SUPPLY 

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So. Hampton, Dallas, Texas 75208. 

DeVry 35mm portable projector, latest 

lode!. 1000 watt air-cooled lamphouse. DC 

xciter supply amplifier with monitor, 3 

ich wide screen lens. Like new condition. 

750.00. Boxoffice, 2539. 

BRENKERT BX 80-100 complete intermil 

tent movements In excellent conditior 

$175.00 each. Other BX parts available o 

request. Boxolfice, 2540. 

200 used gas Bermzomatic in-a-car healrs, 

good condition, extra parts and acessones—$10.00 

each, minimum order 50 

COMPLETE PROJECTION EQUIPMENT, 

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FILMS FOR RENT 

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6 

#1 

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FROM JANUS FILMS! 

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#3 

FRANCOIS TRUFFAUT'S 

Two of the Greatest Love Stories of All Time 

MARCEL CAMUS' 

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Alfred Hitchcock's 

THE LADY* 

VANISHES 

Suspense -Mystery Classics 

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also: Francois Truffaut's Les Mistons 

Janus Films •Larimer Square • Denver, Colorado 80202*(303) 222-3653

Boxoffice-October.25.1971

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