Boxoffice-March.13.1972

• MARCH 13, 1972
NATIONAL EXECUTIVE EDITION
Includinn thp

llNEMATION'S
OPENING
BLAST FOR
Do as you please.
Go as you want,
Be yourself.
Run free!
III
It's More
In^a...
More
Daringly
IV'licinUS..
Mure Daringly
Kmiic'
'\
WITH MORE BIG GUNS
IN THE MONTHS AHEAD
•

wrft
hej^enchCou
111 I ^
A K^L^l K
VIRGINS
HE NIGHT GOD SCREAMai
THE CONFESSI
BUGS -^
STRANGER
»
.oHuel Welch in THE BELOVED ISHING AFRICA
•
AND MORE TO BE ANNOUNCED FROM
CINEMATION INDUSTRIES FOR 72
'i'« AVENUE or THE AMERICAS NEW YORK NY lOQi^
JERRV GROSS
Prssldcnt
HAROtO MARENSTEIN
Vic* P>e«ld«n( Sal«i
ALBERT L KOLITZ EDMUND C DaBERRY
CIM(M*T10MINDUST 40USTIIIES >"< CiNCH*T

ci£ie ofl/ie //lo^io^n rfv^j-fyie //idtiAl'T//
THE NATIONAL FILM WEEKLY
BEN SHLYEN
Pukl>ktit< In NiM Stclionil E4itl«ni
Ed;!oi-in-Chiel and Publisher
JESSt SHLVEII Iliiu«t«i UHi
THOMAS PATRir.K E«uip»ent Editor
SYD CASSYO
Weitwn Edllw
MORRIS SCHLOZMAN Bulin.n M|r
PuHicilion Olticei; 825 Vm Brum BliJ ,
Kwaas Cllr. Mo 64li« Jce 8lil»».
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Editorial Offico: U7u A.niur of lti«
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Wultrn Otiicts; 4425 lloll>«ouil Blid
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Blmlnl Uriit. Ptimptto. Fix.. 33541
Ttlepbono (313) 7U-1901.
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Nrv Irlum Mirs CrmihuiB. 1303
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Oklihomi I Ity Gddir I. Crrui 541 C N
Oounell Hold. Uklihumi ntj. OkU
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Omihi Itiint Biker. 4509 South 168th
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Plltitnirxh R. P KIlDftnuillh. 516 J»n
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4ii.3ri Stroud. 4950 Oleaiht
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Ban FraneLvo: Walt

and
—
Weitman Named V-P,
Sales, for Paramount
NEW '\'ORK — Nornuin Wcilman h.is
been appointed vice-president— sales, for
Paramount
Pictures
Corp.. it was announced
by Frank
>abians. Paramount's
president and chief
operating officer.
Weitman
joined
Paramount on May
.^. 1971. as general
sales manager for the
United States and
Canada. Previously
Norman Weilnian
he
had been assistant
general sales manager for Columbia Pic-
tures.
Yablans stated. "I am pleased that in
the relatively short time Norman has been
with Paramount, he has proven to be an
integral part of Paramount's executive
team, and I am confident that he will continue
to provide innovative and vigorous
leadership for our sales force."
Before being named assistant general sales
manager at Columbia. Weitman had been
the company's supervisor of roadshow
sales. Previously, he was vice-president and
general sales manager for Walter Reade
Continental Distributing. He also held sales
positions with United Artists and Universal
Pictures.
High 'Godfather' Praise
By Leading Magazines
NEW YORK—Paramoimt Pictures' "The
Godfather," and its star, Marlon Brando.
are spotlighted with cover stories in the
current issues of Life, and Newsweek ami
in a feature story in Time.
The Newsweek article in an issue bearing
Brando in full makeup as Don Corleone
on the front cover, states "There is no
longer any need to talk tragically of
Brando's career. His stormy two-decade
Odyssey through films good and bad. but
rarely big enough to house his prodigious
talents, has ended in triumph. He is 'The
Godfather,' the centerpiece of what promises
to be the "Gone With the Wind' of gangster
movies—both in its artful, intelligent control
of gaudy material and in its certain
sensational boxoffice success. If it assures
the careers of all those associated with it.
it regenerates the career of Marlon Brando
now at 47. the king has returned to
reclaim his throne."
The magazine also states, "the film offer>-
... .1 whopping sundae of suspense, melodrama
and American mythology, topped by
a matchless performance by an American
master."
Time and Life also gave high praise to
the film and Brando, its
productional qualities
and the direction by Francis Fonl
Coppola.
Interest in Group Sales Highlights
Big-City Business-Building Forum
KANSA.S CITY— Moderator M. Robert
Goodfriend. general manager of Americ.m
Miilli Cinema, opened the Thursday morning
(2) Show-A-Rama \5 business-building
seminar for metropolitan areas by reminding
delegates that this was a "working"
convention in which the\' .isked questions
and participated.
And that's exactly what happened as
questions flew from the more than 3.'S0 exhibitors
assembled in the Imperial Ballroom
of the Hotel Muehlebach Convention Center
here.
The program opened as Goodfriend introduced
the four panel members and then
tossed each a question relevant to his field
of exhibition.
The panel members included: Lea .Morgan,
director of group sales for AMC; Fred
Teller jr.. Rivoli-Strand Drive-In Theatres.
Hastings. Neb.. "Community Relations":
Dan Meyers, senior vice-president, Galvin/
Ferris/ Ross Advertising .Agency. Inc.. Kansas
City. "Promotional Booking." and Tom
Simon, division manager. Cieneral Cincni i
Corp., "Advertising."
Group sales, handled by Mrs. Morgan,
proved to be of extraordinary interest to
exhibitors, especially after learning thai li
had accounted for $150,000 in business for
•AMC in 1971 and that any exhibitor could
adapt the operation to his situation.
Mrs. Morgan began by explaining th.ii
group sales was "a year-round, full-time
job" at AMC and that her mailing list of
7.000 n.mie.s—classified by schools, vouth
Stanley Dur^ood. prisidi'iil ot
.\nieritan Mnlli Cinema, was honored
by I'nitfd Motion Picliirc Ass'ii as
"Showman of the "^car" at the annual
.Sho\v-.\-Rama 15 contention here.
Diir>vood was called a«a) from the
dai.s by the death of his father-in-law,
and his troph> was accepted by his
b.other. Richard Durwood. left. The
trophy was presented by Carbons. Inc..
executive >L E. I'ickrell jr. on behalf
of his company.
groups. organizations. industri.ds ,md
churches—was "the heart" of it.
Compiling such a list, she added, entailed
reading local and SLiburban newspapers
to glean the names of newly elected
officers to various civic groups, writing
congratulatory notes to them and enclosing
a month's pass to AMC theatres. Fundraising
projects also are an important part
of group sales and— to augment this facet
Mrs. Morgan has prepared a pamphlet on
"Ways Your Organization Can Make
Money."
Meyers included slide reproductions of
his advertising promotions for drive-in
multiple-combination packages. He named
some of his original p.ickages: "Triple Date
With Raquel Welch. " "Battle of the .Super
Stars." "Psycho-Cycle " "An Evening
With Vincent Price." He added that "TV
is the most effective means of selling a
triple package." He also noted that he tries
"to cash in on trends. Look for hidden
values in certain pictures."
Simon was applauded when he said "the
premise that the pressbook is correct is an
error." Goodfriend enlarged by adding,
"Big-city campaigns (as created by pressbooks)
do not work in medium-size and
smaller situations. We can he the best
judges of how to sell .i picture in our market."^'
Teller emphasized th.it the best way to
achieve better commimity relations was to
become an active part of your commimity.
to work with groups outside exhibition and
to let people know th.it you're "flesh and
blood."
Academy Awards Trailer
Distributed Free by NSS
HOLLYWOOD—A special
trailer designed
to promote the 44th annual awards of
the Academy of Motion Picture Arts and
Sciences is now in production.
As in previous years, the 30-second tr.iiler
will be offered to exhibitors free of charge,
the p.ickage including a press kit and onesheet
promoting the show.
Participating in the industry project,
which is being coordinated by Max Weinberg
of the .Academ\ public relations branch
executive committee, are National Screen
Service. National .Ass'n of Theatre Owners.
Eastman Kodak Co.. Radiant Labs. NBC
and the Academy's public relations coordinating
committee, headed by Maurice Segal
and John C. Flinn. the Academy's PR
branch governors.
The trailer will be distributed by National
Screen .Service and exhibitors wishing to
take advantage of this free offer should
contact their local NSS office.
The 44th annual awards presentation will
be held Monday. April 10, at the Dorothy
Chandler Pavilion of the Los Angeles Music
Center. It will be telecast in color by the
NBC lelevision Network.
BOXOFFICE :: March 1.^. 1972

The Big ROAR of The Year i
Launched with Gala
International Royal
Showings in:
LONDON
In the presence of H.R.H.
Prince Philip, the Duke of Edinburgh
TORONTO & MIAMI
In ine presence ot H.R.H.
The Prince of The Netherlands
SUSAN HAMPSHIRE
National TV and Radio schedule
with her co-stars The Living
Free Cubs—Jespah, Gopa and
Little Elsa.
NBC-TV
The Tonight Show
WESTINGHOUSE TV
The David Frost Shov,
ABC -TV
A.fvl.
New York/Eyewitness News
CBS Radio
Tho Mike Wallace Show
NBC MONITOR
COAST-TO -COAST
MUSIC PROMOTION
RCA ALBUM
'LIVING FREE'
Original Sound
Track Recording
SOL KAPLAN
— RCA Living Free
instrumental
DOC SEVERINSON
— Living Free instrumental on RCA.
CAMDEN^ The Living Strings play
Liviii-i
Free on Camden Records.
A DISNEYLAND
STORYTELLING RECORDf
Living Free and Born Free.
vlUSIC
on saie at music stores everywhere.
NATIONAL MERCHANDISIh
TIE-UPS FOR ALL THEATRE
NEWSPAPER ADS/LOCAL CO-OP ADS
WINDOW CARDS/COUNTER STANDEES
BANNER STREAMERS/DIRECT MAIL
ON-THE-AIR RADIO AND TV prrti'Tt^^rt
^ U
THE SHINDANA
'LIVING FREE' CUBS
— SOFT PLUSH ANIMALS
SWANK 'LIVING FREE'
JEWELRY COLLECTION
THE
WORLD-FAMOUS
BOOKS
HALPER LIVING FREE' H^l
Uni-Sex Hat for young peoi

lerchandising Promotion!
leads the way with
Ih3£l
'LIVING FREE'
COMMEMORATIVE COINS
Especially minted In The International Mint
"LIVING FREE" in
its All-Out
Showmanship Safari for 1972!

Admission Prices, Civic Relations
Concern Small-Town Showmen
KANSAS CriA'—Small-town exhibitors
gathered for a seminar during Show-A-
Rama to discuss problems of "Towns Under
15,();hl Pmniotion.s
Jerry Wise discussed his successful promotions
for a bargain night and a midnight
show. The bargain night was held on a
Wednesday evening during the summer. The
price was 25 cents for all seats. The progr.im
consisted of a double feature of
golden oldies. Wise s.iid ihe receipts for the
concession stand were fabulous: it was just
like another Saturday night. His midnight
showing posed a problem since there was a
curfew ordinance in his town. After obt.iming
permission for a Friday the l.^th
showing from the police department, he arranged
for patrons to come in the back
door and walk across a darkened stage
where an appropriately horrific grave was
on display. Ihis promotion also met with
success. A discussion of flea market promotions
revealed that as a one-time gamble.
It is not usually successful. It takes professionals
three years to establish themselves.
Therefore a flea market must be
offered regularly over a long period of time
Jim Velde Salute Will Be
Held in Detroit March 23
1)1 lk(»ll l,.!^K^ k \cidc. ihc dean of
motion picture distributors, will be honored
by the industry
Thursday (23) at a
Celebrity Luncheon in
the Grand Ballroom
in order to build a clientele and to be successful.
of Detroit's Sheraton-
Cadillac Hotel. Ihc
"Salute to Jim Velde
will be held in conjunction
with the 53rd
annual convention of
^^^^
N.VrO of Michigan. ^^^ } ^
Velde is vice-presi-
1 „. ,.„j .. «.,».k,> ^( James > cidt
dent and a member oi
the board of directors of United Artists
Corp. and has been in charge of distribution
for this major film supplier since 1956.
It is appropriate that Detroit was selected
for the tribute to Velde. since this is where
he started his career in the motion picture
industry. He joined Paramount Pictures as
a booker in the Detroit exchange in 1934
following his graduation from Illinois Wesleyan
Universit\. advancing to salesman and
then office manager of the branch before
entering the Army in 1943.
Following World War II.
Velde held sales
executive positions with Selznick Releasing
Organization and Eagle Lion Classics. He
joined United Artists in 1951. was West
Coast district manager and later was appointed
Western division manager. He was
named UA general sales manager in 1956.
elected vice-president in 1958 and to the
board of directors in 1968. Prominent in all
motion picture industry affairs. Velde is a
member of the hoard of directors of Variet\
Clubs International and of the Will Rogers
Hospital Fund.
The festive event honoring Jim \'elde for
decades of distinguished service to the world
of motion picture entertainment and expressing
the respect and esteem in which he
is held by the entire industry will be attended
by friends and well-wishers from the
executive suites and studios of Hollywood
and New York.
Frank J. kellev. .iiiornev general of
Michigan and president of the National
.\ss'n of .Attorneys General, will address
luncheon attendees. A well-known movie
buff. Kelley delights in astounding theatre
owners with his extensive knowledge of
films, movie history and motion picture
making.
Cohen Signs Jack Palance
As 'Infernal Idol' Star
LONDt)N—Herman Cohen announced
that he has signed Jack Palance to star in his
new production, "Infernal Idol." which will
be produced in England. The film is based
on the top-selling novel by Henry Seymour
which is the story of ritual murder and
witchcraft.
Cohen is in England setting up shooting
locations and will announce his director
very shortly.
"Infernal Idol" will be relea.sed
in the United States and Canada by the
Fanfare Corp.. headed by Joe Solomon.
3 BOXOFFICE .March 13, 1972

NGC Quarter Net Up;
Record 71 Results
LOS ANGELES — National General
Corp,, reported increased earnings and revenue
for the fourth quarter and record
results for the entire year of 1971. Eugene
V. Klein, chairman and chief executive
officer, said the increases primarily reflected
'"the continuing favorable trend of
our insurance group," which he said was
the principal contributor to earnings.
For the fourth quarter. National General
reported operating income of $3.1 million,
or 60 cents a share, up from $2.9 million,
or 55 cents a share, a year earlier. Revenue
for the period climbed to $131.1 million
from $128.9 million. Operating income excludes
a special credit of $2.1 million in
the 1971 fourth quarter, primarily from
the sale of a 10 per cent interest in Banlam
Books, Inc., and a $1.3 million special
credit in the year-earlier period, primarily
from tax credits. Thus, total net income was
$5.2 million, or 99 cents a share, in the
fourth quarter of 1971, compared with
year-earlier total net of $4.1 million, or
SO cents a share.
For 1971. NGC reported operating income
of $16.9 million, or $3.20 a share,
up from $12 million, or $2.33 a share.
Revenue was $559.7 million, up from
$536.3 million in 1970. Revenue for 1970
is restated to include Xebec Corp. and
Digital Development Corp. as consolidated
subsidiaries.
Operating income excludes a special
credit of $2.5 million in 1971, primarily
from the sale of the 10 per cent interest
in Bantam Books, and a $7.4 million special
charge in 1970. reflecting reduction of investments
in Performance Systems Inc..
and a savings and loan subsidiary and other
adjustments. Thus, total net for 1971 was
$19.3 million, or $3.67 a share, compared
with $4.6 million, or 90 cents a share, in
1970.
Share earnings, on a fully diluted basis,
were 45 cents before and 58 cents after
special credits in the fourth quarter of
1971, compared with 52 cents before and
60 cents after special credits in the 1970
fourth quarter. For the year, fully diluted
share earnings were $2.11 before and $2.27
after special credits in 1971 and $2.11
before and $1.63 after the special charge
in 1970.
National General Proposes
Debentures Tender Offer
HOLLYWOOD—Eugene V. Klein, chairman
of the board and chief executive officer
of National General Corp.. announced
Thursday (2) that NGC will make a tender
offer for up to $50,000,000 principal
amount oi its 4 per cent convertible
subordinated debentures due in 1993. Klein
stated that the tender offer will be for any
and all such debentures, up to $50,000,-
000 principal amount, at a price of $750
for each $1,000 principal amount plus
accrued interest to the date National Gencr.il
makes payment. National General will
reserve the right to accept debentures
tendered in excess of $50,000,000 principal
amount or to accept only $50,000.()0()
principal amount on a pro rata basis, ho
said.
Subject to obtaining certain reqmred
clearances from the .Securities and Exchange
Commission, Klein indicated that
he expects formal invitations for tenders to
be mailed to debenture holders within the
next week, with the tender offer to rem.iin
open until Thursday (23).
National General will pay a commission
of soliciting brokers and dealers at the rate
of $9 per $1,000 principal amount ol
debentures tendered and accepted.
UATC Has Slight Increase
In Quarter Earnings
NEW YORK—United Artists Theatre
Circuit, Inc.. has reported a net income of
$278,221 on revenues and other income of
$19,044,752 for the 14 weeks ended Dec.
7, 1971. The figure compares with a net income
of $156,590 on $19,080,179 for the
same period ending Dec. 8, 1970.
Improved results were attributable to
more effective control of operating costs,
lower borrowing requirements, and a decline
in interest rates, according to a report to
stockholders from Marshall Naify, chairman
of the board, and Robert A. Naify, president.
Gains on disposal of properties were
3 cents per share in 1971, compared to 4
cents per share in 1970.
UA Cablevision. Inc., the wholly owned
holding company for UA's CATV systems,
sold 300,000 shares to the public at $15 per
share during February. UATC continues to
own 60 per cent of the outstanding shares.
The public offering "should provide
greater flexibility to accomplish our objective
of maximizing our participation in
the growing CATV industry," the report
stated.
Disney Asks Redemption
Of SIOO-Million Debentures
BURBANK, CALIF.—Donn B. latum,
chairman of the board of Walt Disney
Productions, announced that, pursuant to
the action of the company's board of directors,
the company's outstanding 4'4 per
cent convertible subordinated debentures in
the principal amount of $100-million are
being called for redemption April 3 at the
redemption price of 104.75 per cent of the
principal amount, plus accrued interest
10 .April 3, or a total of $1,061.62 per
$1,000 principal amount of debentures.
The debentures are convertible into common
stock at the rate of 7.846 shares per
$1,000 principal amount of debentures,
equivalent to a conversion price of fl 27.45.
The reported last sale of common stock
on the New York Stock Exchange March
2, was $169.50. The last da>- to convert
into common stock will be March 24.
ABC Reports Increase
In 4th Quarter Net
NEW YORK — American Broadcasting
Cos. reported record operating earnings for
the 1971 fourth quarter, but the improvement
wasn't enough to offset the softness of
the first nine months. Further earnings
growth in 1972 also was forecast.
Also ABC's directors authorized a call
for redemption of all the company's outstanding
5 per cent convertible subordinated
debentures, due July 1, 1993, at 104.25 per
cent of their principal amount, plus accrued
interest from January 1, to April 11, 1972,
the fixed redemption date.
For the fourth quarter, ABC reported
earnings from operation of $5.8 million,
or 80 cents a share, up sharply from the
$2.9 million, or 41 cents a share, earned
a year earlier. Revenue rose to $222.8 million
from $207.5 million. After a $2.1 million
extraordinary loss, fourth quarter net
income was $3.6 million, or 51 cents a
share, compared with $2.6 million, or 37
cents a share, a year earlier after a $317,-
000 extraordinary loss.
For the full year, the broadca.sting and
entertainment company reported operating
earnings of $14.9 million, or $2.10 a share,
down slightly from I970's $16 million, or
$2.25. Revenue rose to $756.5 million from
$748.3 million.
ABC had 1971 extraordinary losses totaling
$1.7 million, bringing full-year net income
to $13.2 million, or $1.86 a share,
compared with $16.8 million, or $2.37. in
1970 after an $818,000 extraordinary gain.
Leonard H. Goldenson. chairman and
chief executive officer, said. "The substantial
increase in fourth quarter earnings
was principally due to the impressive
progress made by the television network.
We expect earnings to continue to improve
strongly in 1972."
Goldenson said ABC's loss on theatre
motion picture production exceeded 1970'^
loss, theatre revenues were slightly lower,
though earnings were "about equal." and
revenue and earnings of owned television
stations declined.
The debenture redemption c.ill .ipplies to
a principal amount of $50 million offered
to ABC shareholders through a June 1968
rights offering. The debentures are convertible
into .ABC common stock at one share
for $43.33 of debentures, or 2.3 shares for
each $100 principal amount of debentures.
The conversion privilege expires March 27.
MCA 1971 Net Income Up,
But Film Grosses Drop
UNIVERSAL CIT\\ CALIF. — Net income
for MCA. Inc.. in 1971 was $16,680.-
000. or $2.04 per share, according to president
Lew R. Wasserman. In 1970. net income
was $13,272,000. or $1.62 per share.
Wasserman noted there was a marked decline
in 1971 revenues from theatrical distribution
of motion pictures as compared
with 1970. A quarterly dividend of 15 cents
a share was announced.
BOXOFFICE :: March 13, 1972

Role of Film Critics
in Serving Public
Debated at Show-A-Rama Session
KANSAS CITY—A panel of critics
discu!>s«J
the role of the critic in the motion
picture industry at a ladies' session eniiiled
"CriiK-s' Hoi Seal," held during the Show-
A-Rama 15 convention Februan 29 in
the Trianon Room of the Hotel Muchlobach.
Panel members included Giles Fowler,
arts and entertainment editor and motion
picture editor of the Kansas City Star;
lom Leathers, publisher of the Squire
suburban newspapers, .md Martin Stone,
president of Mid-America Cinema Corp.
Mrs. Richard Durwood served as program
moderator.
'Should Stiinulate I houKht'
Fowler stated that, in his opinion, the
role of a critic is to "set up circumstances
in which discussion, ferment and thought"
can take place on films. He said the critic
should not try to convince his audience of
a film's merits or shortcomings, but rather
he should stimulate thought about .1 film
and serve as a "backboard" against which
others can bounce arguments and ideas.
Leathers added that a reviewer should also
criticize general trends in the film industry
itself.
Fowler said thai there are three questions
which all good reviews must answer,
as set down in the writings of the dramatist
Cfoeihe. They are as follows: I ) What is
the filmmaker trying to do? 2 1 How well
docs he do it? } ) Was it worth doing in
the first place? He said that his criterion
for a good picture is not how much monev
it can make. Fowler further stated that
there are two qualifications for a good
critic. First, he must know as much as
humanly possible about his .subject. He must
write from the viewpoint of an expert
audience member. .Second, he must be
"wildly in love" with that which he is criticizing.
Reviewers who do not like movies
in general arc bad critics.
Kxhihitor Opinion Kxprcvscd
.Martin Slonc, rcprcscniiiig the exhibitor's
point of view, said that critics review
pictures for about five per cent of Ihimovie-going
public. He staled thai a bad
review does not reflect ihe opinion of th^public
as much as it previously did. H.
said that l-owlcr's reviews, for example, do
not affect the carpenter and Ihe brick
layer. From a commercial point of view,
he said that there is a market for every
kind of picture. Fowler replied Ihal an
argument can he made that had movies can
have a pernicious effect on people, leathers
said that a reviewer has a duly to make the
public aware of this kind of pictures. Stone
replied by saying that the only effect would
be to increase attendance.
A question was posed from the floor as
'v"" whelhcr a critic was serving his com-
"• 'y by exploiting a film negatively,
! .."King a sex film for instance. Fowler
answc.t that "analytic reviewing of an
10
art serves that art. Any art that doesn't entertain
is lousy art. " He stated that there
should be no difference between art and
eniertainment.
.•\ proposed rebuttal system for the exhibitor
was viewed unfavorably b> Fowler.
He said that just as an artist's siaiement is
his movie, a critic's statement is his review.
It's what he gels paid for; conversely,
exhibitors are not paid to write critiques.
Fowler emphasized the idea that people
want to go to movies. He believes that if
the pictures which appeal to the lowest
level of human nature are eliminated,
patrons will not stop going to films. They
will substitute good movies instead.
A member of the audience inquired
wheiher the panel thought the current sex
trend is coming to a halt. Fowler said that
he feels that the sex pictures will eventually
run iheir course, but he disagrees with
ihe idea that everything that can possibly
be shown has been shown on the screen.
He said that nobody can imagine the scope
of creativity of the artistic mind. Leathers
expressed concern that when sex goes it
vsill lake half of the industry with it. In
several cities sex houses have pushed the
good houses out of business. Eventually the
sex houses also will drop out of sight.
As a rebullal to a statement that critics
read things into films the producer and
director didn't originally intend. Fowler
stated lhal an arlisi moves by instinct. He
is the last person to ask what his work is
intended to say; he is intuitive, a poet.
Sione wondered, when art is all around us
(in automobiles, product packaging, etc.),
why only motion pictures are subject to
a critic's opinions. Fowler replied that he
doesn't know whv ihis is so, hut he feels
Robert Rawson Outlines
MPA Screen Ad Concept
K..\NSAS ClIY—Robert U . Rawson.
,\,'. iiilw \ icc-prcsideni of Motion Picture
Robert >N. Kausnn
Advertising Corp.. in
a 12-minute product
presentation at the
Show - A - Rama 15
breakfast which his
company sponsored
on Wednesday ( I ).
pointed out that the
MPAC
"Theatre
Screen Advertising for
1972 is more than just
clock trailers."
Following
the
screening ol the l2-niinute reel. Rawson told
Show-A-Rama delegates about the new contemporary
look of the screen ads and about
the new sales and merchandising concepts
which they include. Exhibitors also were
informed on how ihe new MPA selling programs
could be utilized to bring in additional
dollars every week.
lhal everything should be held up to a critical
light. Leathers added that this should
be the role of the columnist. There is
room for criticism of all facets of our
everyday lives.
Stone said that, like cigarei packages,
there should be a warning on reviews that
the opinions expressed are those of the
individual critic, and not necessarily those
of the publisher. Fowler felt that it was
sufficient lhal the reviews have a by-line
and are written in the first person singular.
Attracting Varied Audiences
Discussed by Psychiatrist
K..ANS.-\S Cin —(.(.immunity interest in
films was discussed by Dr. James K.
I.ouizenhiser in a talk entitled "For the
Good Life. Prescription Movies." Dr. Louizenhizer,
a local psychiatrisi. president of
the Kansas City Film Critics Circle and
film reviewer, spoke Wednesday morning
( I ) at the Blue Ridge Cinema, where approximately
200 women of Show-.-\-Rama
held a sherry reception and business seminar.
.Mrs. Beverly Miller was program coordinator.
Dr. Loutzenhiser pointed out the many
tie-ups exhibitors can arrange with all
tyjxjs
of groups in promoting films of varied
appeal. For example, he explained, ihere
are such classical films as "Kidnapped,"
"Macbeth," "King Lear" and ".M.iry, Queen
of Scots," which would be of interest to
students in English classes.
.Also mentioned by Dr. Loutzenhiser were
the topical subjects, such as "Panic in the
Park," relating to drugs. He also brought
out that films about youth problems can
be found in "To Find a Man" and "Saturday
Morning." He said of special interesi
.ire religious films like "The Cross and ihc
Switchblade." Films like "Kotch," dealing
with old age, he said, would be of interest
to senior citizens. He referred to films,
such as "Dirty Harry." in the right wings
category.
Fashion Show for Ladies
"Gee Whiz—Show Biz" was the theme of
the ladies' luncheon held at noon Thursday
(2) in the Trianon Room of the Hotel
Muehlcbach during Show-.A-Rama 15. Len
D.iwson. quarterback lor the Kansas City
Chiefs, and Jerry Plantz. entertainment editor
for KMBC-TV9. served as commentators
of a fashion display called Show and
Tell which featured lingerie and hostess
gowns from Adiers Fashion Stores of Kansas
City and the Image Makers Boutique.
Jewelry was furnished by Kriegcl's Fine
Jewelry. .Although the celebrities were not
especially well versed in fashion terminology,
they certainly enjoyed looking at the
Monza models.
.Also on hand to help entertain the ladies
was Sid Seigel with background accordion
music and a surprise visit from Miss Disney
World. Sherry Lynn .Swets. who helped give
away over 100 gifts and prizes. Winner of
ihe grand prize, a $105 gold cocktail watch,
was Mrs. Grant (Sue) Newsome of the Plaza
Theatre. Burlington. Kas. As in the past,
loot bags were provided for all
the ladies.
BOXOFFICE :: March 13, 1972

JOIN THE ENTIRE CAST OF "THE GODFATHER"
AND A GLITTERING ARRAY OF CELEBRITIES FOR
THE GALA INVITATIONAL PREMIERE ON
TUESDAY EVENING, MARCH 14th AT 8:30,
LOEWS STATE I
BROADWAY WILL NEVER BE THE SAME

Arkoff.
,
—
Jerry Lewis Cinema Sets
Consumer Ad Program
NEW YORK.—Jerry Rudolph, consuUani
for Neiwork Cinema Corp.. New York.
Jerry Lewis and Hy Levy, senior vice-president
of V'enet Advertising Agency, headed a
recent national convention held at CaesarN
Palace, Las Vegas, to announce new saU^
promotion and advertising programs. Ihi.
convention coincided with the celebration of
the 40th anniversary of Jerry Lewis" show
business career.
.\b«.>ut 350 people attended the convention
mcludmg Jerry Lewis' area directors,
individual theatre owners and e.xecutives of
Network Cinema.
One of the highlights of the meeting
W.IS the consumer advertising program an
nounced for the first time. It was explainer'
that the budget will be .ibout S500.000 tv
be scheduled in \' I and magazines startin.
.\pril I. I he consumer program will create
the psitioning o( the Jerry Lewis Theatres
as to convenience, size, comfort, general
audience movies and low admission.
Venet .Advertising. New York, N.Y. and
Union, N.J.. will coordinate the campaign.
D'Antoni Production Deal
Is Made With 20th-Fox
.M W 'jDKK. I'linip D.Xirii'iii and Barry
J. Weitz of D.Antoni Prixluclions have
entered into an .igreemeni with 20th Century-Fox
by which OWntoni Productions
will independently develop and present
series of feature film properties and pack
ages for production.
D'Antoni. who i* currently preparint;
" I he .Seven Ups" for production, initiated
ind priKluced the 20lh-L'ox boxoffice hit.
'The French Connection" which just received
eight .Academy Award nominations
for Best Picture. Best .Actor, Best Supporting
Actor, Cinematography, Best Director,
F-'ilm Editing, Best .Sound and Best .Screenplay
(from .mother medium).
"The l-rench Connection" alre.idy has
won three Ctolden Globe awards, including
Best Picture, Drama.
D'Antoni .ilso was the prtxlucer of the
Steve McOueen starrer, "Bullitt." for Warner
Broi.
Weitz is the former William Morris
Agency executive who recently resigned i.
join D'.Antoni PnxJuctions as executi\
vice-president.
Jules Stein Elected V-P
Of AIP's Export Co.
HOI I.VWOOD Jules .Stem has been
elected a vice-president of American Internation.
il Pictures llxport Co.. it is announced
b\ S.miucl 7 . ch.iirman of
the board ol AIP
.Stem h.is been director of international
sales ,ind distribution for .AIP since M.iy
1971, and before that was international
sales m.inager. He h.is been in the interriitional
film distribution business for 22
V . rs His headquarters will continue to
Iv n I'lo MP offices in New Y'ork City.
Jerry Lewis, tenter. Is flanked by
Jerry Rudolph, left, of the Netv%ork
Cinema Corp., and Hy Levy, of the
Neiut A(I\irlisiiiy Ayeniy, at NCC's
recent luitioiial lomeiition in Las
\ej;as.
Morris Lefko Named V-P
Of Network Cinema Corp.
\| \y 'lUkhv heiijaiiiiii .Melinker. president
and chief executive officer of Network
Cinema Corp., parent company of Jerry
Lewis Cinemas, has announced the appointment
of Morris E. Lefko as vice-president
to function in various areas of the operation
Lefko has resigned from Cinema 5, where
he was in charge of sales. From 1963 to
1970 he was vice-president in charge of
sales and distribution at Melro-Goldwyn-
.Vlayer. for the U.S. and Canada.
Prior to that, he held many jxisitions in
the industry, among them, vice-president
i>f Mike Todd Productions.
Three New Vice-Presidents
Announced by MPEA
WASHING I ON
— President J.ick Valenti's
designation of three regional directors
as vice-presidents has been approved
hy the board of directors of the Motion
Picture Export Ass'n of America. The action
W.IS announced Tuesday (7) by Valenti
The new vice-presidents are: S. Frederick
Gronich. Northern Europe, with headquarters
in Paris: Robert V. Perkins, Far East,
Manila, and Marc M. Spiegel, Southern and
Eastern Eurofw. Rome.
This gives MPEA A four regional vicepresidents.
Robert J. Corkcrv. stationed in
Mexico City, has the title for Latin America.
Rene Ash to Be U.S. Agent
For Norway Film Company
NEW \OKK Pcici \ennca>d. distribution
manager of Merkur Films A 'S. Oslo,
Norway, has appointed Rene L. .Ash as the
company's U..S. agent and consultant. Ash
is public relations representative for the
lATSE and director of Ash As.sociates.
doing research and translation for the film
industry in the latter capacity.
.Ash will screen product and consult
Vennerod on its potential in the Norwegian
market. Vennerod will be in this country
until the end of March, discussing product
with .Ash, and screening films from American
International Pictures. Manson Film
Distributors and Cavalcade Pictures, among
others.
MGM Names L. J.
Flachmil
Production Executive
CULVER CliV—Lewis J. Rachmil has
been named .MG.M production executive, it
was announced by Daniel Melnick, vicepresident,
production. Rachmil will work
closel) with Melnick and will also develop
projects which he will personally produce
for MGM.
Before joining MGM. Rachmil was vicepresident
in charge of production for .ABC
i'ictures and prior to that was vice-president
of .\lirisch
productions.
.MG.M will film 'The Lolly-Madonna
War" to be directed by Richard Sarafian. it
was announced by Melnick. Rodney Carr-
Smith will produce from a screenplay he
wrote in collaboration with Sue Grafton
based on .Miss Grafton's novel of the same
name.
"The Lolly-Madonna War." which is
scheduled to go before the cameras this
spring, is the first project to be announced
by Ntelnick since he recently joined MGM.
AIP to Distribute Six
Fanfare Films in 1972
HOLLYWOOD— American
International
Pictures h.is reached an agreement with Joe
Solomon, president of The Fanfare Corp..
for the physical distribution of six films in
1972, it is announced by .Michael A. Zide.
.AIP vice-president, special sales administration.
.Already in release is ".Soul Soldier, " starring
Rafer Johnson. Lincoln Kilpatrick
and Robert DoQui. For May release are
"The Loners," starring Dean Stockwell. Pat
Siich and Todd Susman, and "Horror on
Snape Island." starring Bryant Haliday and
Jill Haworth. Also a world premiere in
.May in New York City is scheduled for
" lop of the Heap." which stars Christopher
St. John. Paula Kelly and Patrick Mc\'e\.
"Hot Summer Week" will go into release
in June. "Infernal Idol." starring Jack Palancc,
is for July.
Fanfare films being handled by .American
International are in .iddition to .AIP's own
list of 26 productions.
Court Stops Exhibition
Of 'Cabaret' in Dayton
DA^ ION. OHIO—Judge Carl A. Weinman
of US. District Court has issued a
temporary injunction ordering that the film.
"Cabaret. " may
not be shown in any Dayton
theatre until the suit filed by Charles
Gilliam, owner of the McCook Theatre,
against the film's distributors. Allied Artists
Corp. of New York, is settled.
Gilliam charged that Allied Artists broke
an oral contract with him and instead, told
him the rights to show the film had been
sold to Fox Northwest Plaza Theatre in
Davton for $50,000. Gilliam said he had
made arrangements to show the film for
12 weeks, beginning March 15, and had
guaranteed the distributors $25,000.
12 BOXOFTICE :: March 13, 1972

FOR EASTER -
PARAMOUNT PICTURES
PRESENTS THE GREATEST
FAMILY ENTERTAINMENT
OF ALL TIME!

First Group of USA Films
Announced for Festival
NKW 'iORK.—New American films,
ranging irom one of ihe most important
iifKoming comedies to the first X-rated
cartoon, have been selected by the panel of
criin.4 who have been in Texas choosing
films for the second USA. Film Festival
1 M. Kit Carson and Dr. G. William Jones,
co-directors of the festival, announce that
wveral additional films, which were not
ready in time for Critics Week, are being
viewed for consideration by the critics in
both New York and Los Angeles.
[he film critics, major figures in iheir
field from all over the country, were ai
Ciordon Md.endon's Cicio Ranch outside
of Dallas where they viewed over 90 entries,
ranging from full-scale major company
commercial features to experimental
shorts. With Ihe knowledge that additional
films would not be available until after the
close of Critics Week, the voting allowed
for several open places in the schedule. Two
separate films (not double bills) will be
shown daily in addition to a different film
everv day from the work of Frank Capra.
the .American director to be honored with
a retrospective of his work.
The list of pictures firmly set to date:
SUNDAY (14):
-What's Up Doc?" Peter
Hogdanovich's film, starring Barbra Streisand
and Ryan O'Neal; "Tomorrow," directed
by Joseph Anthony; and "It Happened
One Night," directed by Frank Capra.
.MOND.AY (20): "l.'Amour," produced
by .Andy W.irhol and directed by P.iul Morrivscy;
"Frilz the Cat." a feature-length
satirical cartoon; and "Mr. Deeds Goes U'
lown," directed by Capra.
TUFSDAY (21): "Bushman," a semidocumentary
about an African radical in
San F-r.incisco; another feature film soon
to he announced; and "Lost Horizon." as
the Capr.i retrospective.
WFDNESD.AY (22); "Jeremiah Johnson,"
directed bv Sidney Pollack and starring
Robert Redfiud; a program of experimental
short
movies including "The Further
Ailventures of Uncle Sam" and "I'ermin.il
Sell"; and Capras "You Can't Take It
With You"
fHURSD.AY ^2^). "Directed by John
F'ord." directed by Bogdanovich and starring
John Ford, John Wavne. Henrv Fonda
.ind James Stewart; "Kovacsl" the best of
the video genius; and "Mr. Smith Goes to
Washington." directed
by Capra.
FRIDAY (24): "In Pursuit of Treasure."
directed by Stanton Kaye and slarririij
Flizabcth Hartman .ind Jay Silverheels;
a prvipram of documentary short movies,
including "Beauty Knows No Pain" and
'Honeymoon Hotel," and the Capra classic
"Meet lohn Doc."
SMLRDAY (2.'ii: "Summer Run.' dircc'cd
by Icon C.ipetanos; "The Last
''ovic," directed by Dennis Hoppwr; and
"i' - a Wonderful Life." directed by Capra.
M.in. .'! the directors and stars of festival
films will be in attendance, as will
Frank Capra and many of the stars of
his
films.
The U.S..A. Film Festival is presented
at the Bob Hope Theatre of .Southern
.Methodist University in Dallas.
Critics participating in the selection committee
include: Howard Hawks, Michael
Snow, Rex Reed. Willard Van Dyke, Paul
Schrader. .Sheldon Renan, Jay Cocks,
Charles Champlin, Deac Rossell, Jeff Millar
and Mike Sragow.
Tiomkin May Organize
Own Distribution Set-Up
\|\\ "lOkk Now ili.ii ills Uii.i.-
kovsky" has received two Academy Award
nominations (best foreign language film
and best music adaptation), producer Dimitri
liomkin is mulling the idea of forming
his own distribution set-up in the US.
starling with "Tchaikovsky" and embracing
other projects he has on tap for production.
Tiomkin still has some talks upcoming
with several distributors keenly
interested in "Tchaikovsky" for the US.
and other Fnglish-speaking countries.
Tiomkin, currently in Los Angeles meeting
with actors and writers regarding his
upcoming projects, has Graham Greene's
novel "May We Borrow Your Husband?"
being scripted by Monja Danischcwsky and
reccnllv bought the film rights to Michel
lournier's best-selling French novel "The
Irl King" which Doubleday will publish
in the U.S.
Blender, Melamed Named
Executive V-Ps of AIP
HOLLYWOOD — Samuel Z. Arkolf.
chairman of the board of .American Inter
national Pictures, announced that Leon P
Blender and David J. Melamed have been
named executive vice-presidents of .AIP.
They have been given renewed contracts
for five years. Blender has been senior vicepresident
in charge of sales and distribution,
and Melamed has been senior vicepresident
and treasurer.
Mr. Melamed and Mr. Blender have
been most instrumental in the growth and
structuring of .American International."
Arkoff states, "and we are fortunate to
command their
services."
Additional responsibilities for the two
executives are in line with the reorganization
of American International in conjunction
with the imminent departure of James
H. Nicholson, president of AIP. Blender
and Melamed h.ive been affiliated with the
Ciinipanv during most of its IS yo.ir history.
Distributor Correction
\1 \\ NoKK \l.iiure Pictures Corp..
6.^0 Ninth Ave.. New York City 10036. is
the only distributor for ".Sexual Customs in
Scandinavia." A review of the film in BoxoFUci-
Februarv 21. mentioned Distribpix
,is distributor, but the company has dropped
distribution. Mature Pictures telephone
number is f212) 541-7860.
Wm. Thompson to Release
Loyola's 'The Syndicate'
HOLLYWOOD—On the heels of the big
bo.xoffice grosses of "French Cormection,"
"Diamonds Are Forever," and "Clockwork
Orange." William Thompson is releasing
the startling "The Syndicate—A Death in
the Family." This tyjK* of action-adventure,
he says, is grist for the same audiences.
Because of the film's quality and its strong
cast including marquee names Barbra Bouchet.
Michael Reardon and Eduardo Ciannelli.
Thompson has put the picture up for
bids.
The story is about "Mac Brown," a large
.Mafia family figure who owns chains of
hospitals catering to millionaires and their
various affairs of heart and intrigue. Gunned
down in the .Manhattan streets of New
York, the pageantry and violence manifest
themselves at the funeral.
Thompson's campaign is in the tradition
of old-time showmanship in which the marqees
are draped in black, with each side ol
the
theatre entrance exhibiting huge baskets
of flowers. Large wreaths are on the doors.
.A hearse will deliver the casket which will
be displayed in the lobbies. Banked around
are flowers and torcheres, with soft music
playing and religious kneelers at each side
of
the casket.
Prepared for press release arc stories with
datelines, and headings such as. "Syndicate
Under Investigation," "Mac Brown Indicted
by Grand Jury" . . . "Pharmaceutical Records
of Brown E.xamined by IRS" . . . and
"Mac Brown .Shot Down in Streets." These
and other promotional angles are scheduled
lor use . of EMI.
Donald Rugoffs Cinema 5 will release
"Family Life. " the Ken Loach-Tony Garnett
production which is currently a boxoffice
hit in the United Kingdom, while Cinevision.
Ltd.. will handle the distribution of "Dulcima."
which stars John Mills and Carol
White.
"Family Life." a realistic story of a mental
breakdown, is the second recent LMl
film to be acquired by Cinema 5. which i^
currently releasing FMI's "Long Ago To
morrow." "Dulcima." yet to be released in
the United Kingdom, was the official
British
entry at last years Berlin Film Festival. It
marks the first distribution deal for the
U.S. market which EMI has made with
Cinevision.
Other distributors handling EMI films in
the U.S. market include MGM. Columbia.
Universal. National General. Gold Key Entertainment.
Sherpix. and Levitt-Pickman.
14 BOXOFTICE :: March 13, 1972

NATIONAL SCREEN SERV CE
has been selected by
The Motion Picture Academy
of Arts and Sciences
to distribute the gratis
ACADEMY AWARDS
TELECAST PROMOTION KIT
which will include
a one sheet, a special mat,
an animated trailer
and publicity kit
for the 44th
annual
ACADEMY AWARDS SHOW
on Monday. April lOth
in
color
on
NRC TELEVISION

"Whot's
^ PICTORIAL
HIGHLIGHTS
SHOW-A-RAMA 15
The tpcciol citotion to Gordon Srulbcrg, prcitdcnt
ond chief opcfOting officer of 20th-
Ccntury-FoK wo* occcptcd at the Tucsdoy
niqht porly-prcmtcrc of "The Culpepper Cottle
Co " by timo WiMiomt, riqht, vice-prctident in
chorge of worldwide product lort At left, Dtck
Richordt, director of the picture, wo* honored
Q\ "Mo*f PfomiMnq Younq Director "
Leo Greenfield, president of Werner Bro*. Di*
tnbuting Corp. and general solo manogcr,
holdi the oword lo Warner Bros, as "Motion
Picture Compony of the Ycor" ot the "Evening
With the Stars" bonquet, and is congrotuloted
by Ben Shlyen. publisher of BOXOFFICE
'
Ann-Morqrct occtpts hi r trophy os Sho- A ivamc i Ftmok
Star of the Ycor" from Richard Conlcy, Show A Roma general
choirmon and president of Petite Amusement Corp, at the con
eluding "Evening With the Stori" banquet.
Jonoi Mo\rnti€-ld \t ,
20th-FoB vice-prc*idcnt,
odvertitinq ond publtcity. hroded the tcom, oil
irc«ied in western rcqolio thot prc\entcd the
ihowmonthip compoiqn for "The Culpcpi»cr
Cattk Co" ot Show-A-Romo 15 The film will
open m five proirie ttotet in April
A special "Humanitarion Aword" for his work
with Amcricons for Children's Relief, of which he
IS honorary chairman, was presented to octor
Cliff Robertson by Reqino Carrol, Miss-Sho^tf- A-
Romo: ot the Tuesday luncheon
The promotion plons launched by United Art
ists for "The Honkers" were grophicolly
described by Fred Goldberg, vice-president of
advertising-publicity, including slides of odvcrtising
ond other promotionol mofcriol used In
its initial openings.
Joffv Grots, prcttdent of Cinemotion Induttrict,
ho*t of the Thundov mnrning brcokfott, told
cvhlbitort o* Sii componv't plons to expand
i»! nuTibcr o* eichonoc^ from seven to 11
ond to fcleosc ao frotu'cs during 1972, the
ysor which Tiork* Cmcmotion's (cwcnth annivcnory
in butin««t.
Madeline Kohn, co-stor with Borbra Streisand
'
ond Ryan O'Neal in Worncr Bros Up
Doc?," occcptt her ploquc os Show-A-Romo's
"Sfor of Tomorrow," frum Norman Nielsen,
Show-A-Roma co-choirmon and vice-president
and generol manager for Dickinson Theotres.
Blown gloss rcplicos of the first Coco-Colo
bottle and the first six-ounce Coco-Colo gloss,
encased m o shadow box, were occcptcd on
behalf of the compony by Woddy Prott, Central
Ofco monaqcr, ot the "Evening With the
Stars" banquet, morkinq the 15th consecutive
year thot Coca-Colo hod sponsored that event.
16 BOXOmCE :: March 13, 1972

)
Ass'n-Sterling Booking
Film on Virgin Islands
NHW YORK— -rhe Possible Dre.im" an
award-winning 14-minute travel film about
the U. S. Virgin Islands, produced for
the U. S. Virgin Islands Department ot
Commerce by Airlie Foundation of Arlington,
Va., has been seen by more than 1.5
million theatregoers in 27 states and Canada
since last November.
It has played with first-run features including
"The Last PictLire Show," "The
French Connection." "Diamonds Are Forever,"
"Carnal Knowledge." "Dirty Harry,"
"The Organization." "Star-Spangled Girl,"
"Straw Dogs." "Such Good Friends" and
"Dollars."
The film is being booked into theatres
through Association-Sterling Films, a major
film distribution firm, in conjunction with
the U. S. Virgin Islands" advertising agency.
Grey Advertising. Bookings are tied in with
the Islands' current media schedule in
various sections of the country.
At present the film is also being shown
aboard cruise liners sailing to the Caribbean
including the QE 11; Leonardo da Vinci;
Victoria; Kungsholm; Queen Anna Maria,
Europa and the Rotterdam.
"The Possible Dream" was awarded the
"Golden Eagle." first prize. b\ the Council
on International Nontheatrical Events
(CINE), in 1971.
'African Elephant' Foreign
Versions in Distribution
NEW YORK—"The African Elephant,"
a Cinema Center Films production made in
East Africa, is being made available this
month in ten foreign-language versions, it
was announced by Norbert T. Auerbach,
vice-president and foreign manager. National
General Pictures is releasing the
documentary, produced by William N. Graf
and Monty C. Ruben in Panavision and
Technicolor.
European, Latin American and Oriental
markets will see the film in Portuguese.
Spanish. French, German, Italian. Japanese.
Danish. Swedish. Norwegian and Finnish
during the March release schedule.
A year in the making, "The African
Elephant" was filmed by Simon Trevor
with the cooperation of the governments
and the national parks of Kenya, Uganda
and Tanzania.
Arnold, Shavelson on Tour
To Promote NG Release
HOLLYWOOD — Producer Danny Arnold
and director Mel Shavelson will make a
number of key city appearances in connection
with exhibitor screenings of their
Cinema Center production, "The War Between
Men and Women," starring Jack
Lemmon, Barbara Harris and Jason Robards,
which National General will release
early this summer. Tentative schedule includes
Chicago, New York, Atlanta, Houston,
either together or separately, with more
cities to be added.
MOTION PICTURES RATED
BY THE CODE & RATING
ADMINISTRATION
The following feature-length motion pictures
have been reviewed and rated by the
Code and Rating Administration pursuant
to the Motion Picture Code and Rating
Program.
Title Distributor Roting
Cabaret (Allied .Artists)
The Gore-Gore Girls (Lewis)
Hickey & Boggs (UA)
On the Buses (Sherpix)
On the Line (Interwest)
The Other Side of Madness (*)
PG
(x<
PG
PG
m
( Prestige I
[r]
1 he Pied Piper (Paramount)
[g]
Pla\ It Again. Sam PG
Stand Up and Be Counted (Cokimbia) PG
Zero Population Growth ( Par.imount ) PG
(*) This rating supersedes the rating listed in Bulletin
No, 154, dated Oct, 18, 1971,
H&H Color Lab Announces
New 16 mm Equipment
lA.MPA, LLA.— Ihc local-based H&H
Color Lab has added new 16mm printing
equipment, in addition to the recent acquisition
of a new 16-35mm blow-up printer.
The latest is a liquid-removal negative cleaning
m;ichmc from Carter Equipment Co.
in Inglewood. Calif. This new machine will
aid in production of cleaner prints by first
cleaning and conditioning color negatives
before
printing.
Also added are 16mm color/ sound contact
printers, allowing H&H to make copy
negatives of existing original
films for duplicate
prints and to make 16mm prints from
color originals or color negatives. The
printing machinery is double-rank, allow^
ing two 16mm release prints to be printed
simultaneously. Developed prints are then
slit to 16mm and inspected. This system allows
for lower per-foot costs.
This latest equipment allows H&H to
serve the 16mm and 35mm feature producer/distributor.
Services now include:
35mm negative developing, printing in color
35 or 16mm and 16 to 35mm blow-up with
new liquid gate printer. Editing, sound and
completion services are on the premises.
Cinema National Now Has
Full 'Ra' Distribution
HOI l\\\OOD—Cinema National Corp.
has acquired all U.S. sub-distribution rights
to Thor Heyerdahl's "The Ra Expeditions,"
recently nominated for an Academy Award
as best Documentary feature, it was disclosed
by CNC president Fred Briskin.
Cinema National previously hai' subdistribution
rights in Los Angeles, San
Francisco and San Diego. The film has
grossed in excess of $200,000 in first three
weeks of Los Angeles run.
Omnibus Productions
Expanding Operations
LONDON—In
an expansion of Omnibus
Productions film and TV activities, president
Frederick Brogger has appointed Fred Hamilton
to the board of directors with title of
vice-president in charge of U.S. operations
with headquarters established at Goldwyn
Studios in Hollywood.
Also announced by Brogger and James
Franciscus is a $5,000,000 motion picture
project and a major TV special as initial
Omnibus productions announced for 1972.
The company, responsible for the acclaimed
productions of "Heidi." "David Copperfield"
and "Jane Eyre" in recent years, will
film John Steinbeck's "The Red Pony" as a
TV special for NBC.
"Pony," to be produced in association
with Louis Aller will go into production in
June with a major star cast, policy which
proved successful on the previous Omnibus
video trio. Jessamyn West will write the
screenplay.
On the theatrical film front. Omnibus is
planning end-of-the-year production start on
a $5,000,000 motion picture entitled "The
Sun and Splendour." Jack Pulman original
to be directed by Delbert Mann. Mann directed
the three previous TV specials as well
as 'Omnibus' feature film debut. Robert
Louis Stevenson's "Kidnapped" starring
Michael Caine.
"The Sun and Splendour" is planned as a
joint venture of Omnibus and Keep Films,
partnership of Jules Buck and Peter O'Toole
with O'Toole to star. The film will deal with
Richard 111. a sympathetic treatment of the
traditional villain based upon recent historical
research by Paul Murray Kendall. Kendall
will be technical adviser.
At least one other feature project will
precede "Splendour" on the Omnibus schedule.
Brogger noted.
Embassy Releases Sequel
To 'They Call Me Trinity'
NEW YORK—A vco Embassy Pictures
has acquired U.S.. Canada and other territorial
distribution rights to "They Still Call
Me Trinity." western satire. A sequel to
"They Call Me Trinity," currently in release
by Avco Embassy, the new "Trinity" now
tops all competition in the 1971-72 boxoffice
race and already has totaled a $6,-
200.000 gross for Italy alone in its first
three months of playing time.
Starring Terence Hill as "Trinity" and
Bud Spencer as his brother, "They Still
( .ill Mc Trinity" was written and directed
b\ \ . B.
Clucher and produced by Italo
Zinuarelli for West Film.
Cannon Film Retitled
NEW YORK—"Winter Comes Early" is
announced by the Cannon Group as the
final title for "F;ice Off." recently acquired
by the company for worldwide distribution
with the exception of ( anada. Described
as the turbulent love story of a young
professional hockey player and a pop rock
singer, the film is due for release soon.
BOXOFFICE :: March 13, 1972 17

. . Director
"
. . . Otto
'f^M^cwMd ^e^icnt
Trial of Billy Jack' Is First
In
Taylor-Laughlin AIP Deal
I iiilowmg the announccnicni la^t week
ot ihc new distribution setup between lonimy
l.jughlin and Delores I uylor's lavlor-
I .lughlin Distribution Co. and American
International, l.aughlin announced that the
lirst in the eight-picture deal. The 1 rial
of Billy Jack," set to start in May, is expected
to capitalize on the success of the
fir\t "Billy Jack" film, which he estimated
has a potential gross of $20 million. Some
of the material in the sequel, he said, will
be in llashback to the first film. While AIP
will handle physical distribution of the
priKluct, l.aughlin said his firm would retain
control of bookings, advertising and promotional
materials from conception through
execution of the films. Following the "Bill\
Jack" sequel, the company will film "Ihc
I rue Story- of the .Apache Indians," a his
tory of the 1.^ major truces between the
U.S. government and the Indians and the
resultant massacre of many Indians in the
periiHl between 1.S.15 and KS70. l.aughlin
will star in this film. Following this will be
"36 Children," then "I he Buffalo Soldiers,"
written by l.aughlin and John Higgins, then
a spy story to be made in Europe, and .i
comedy, "The .Most Be.iuiiful Ciirls in the
World." Other projects include "I he Life
of C'ra/y Horse." .ind .Miss laylor will do
.It le.ist two family films f)cr year . . .
.Man Sharpc will write the screenplay for
director Norman Jewison's "Billy Two
Hats," which Jewison will pnxluce for his
Algonquin Film Co., starting at mid-year.
Producer-director Jewison al.so has "Jesus
. . Hikmet
Christ Superstar" for Universal, his first
lilni since "Fiddler on the Roof" .
.'Vvedis. pnxlucer-director-writcr of
"Ihc Stepmother," which is being released
by Crown International Pictures, is working
on a thriller project to be titled "The
Widow." He anticipates starling production
in l.iie spring.
WB and Sanford Firm Tieup
For Third Major Feature
A ihirJ ni.ijor disirihutu'n deal has been
consummated between W.irncr Bros, and
Sanford Prixluctions, independent compan\-
owned by Sydney Pollack. M.irk Rvdell and
B*ib Sherman. Ihc new project is "Scoring."
from a novel by Dan Grccnbcrg, which
will be published by Doubleday this spring.
The prior two films arc "Ihc Cowbviys,"
which Rydcll produced and directed, .star
ring John Wayne, now in release, and
"Jeremiah Johnson," Robert Rcdford starrer
which PolKick directed, slated for release
liter this year . Robert Schccrer has been
selected by prvxiuccr Bill Walsh to direct
The World's tireatcst Athlete," W.ilt Disney
Provluc'ions" comedy about a jungle
By
SYD CASSYD
youth who becomes an American sports
hero. The Technicolor feature rolls in .April
from a screenplay by Gerald Gardner and
Dee Caru,so . James Goldsione
and actor-producer Stanley Baker joined
forces to develop for the screen Paul Wheeler's
original "The .Marksman." with l.ane
Slate, New York writer, collaborating on
the screenplay . . . The
has been set
first week in .April
as the starting date for ".Across
1 lUth Street." a Film Guarantors. Inc..
production starring .Anthony C?uinn, Yaphct
Kotto and Anthony Franciosa. The United
Artists release will shoot entirely on location
with Cinemobiles in New York City,
according to producers Ralph Serpc and
Fou.id Said. Based on a novel by Wally
Ferns, with screenpl.iy h\
l.uther Davis, the
picture will be directed by Barry Shear.
Revolution Script'
For Wolper Production
Acquired
\ m.ijor new hook by author Brian
Moore. "I he Revolution Script." has been
.icquired b\ David I.. Wolper for ihcatric.i!
lilm production in association with Potterton
Productions of Canada. MtHire will
write the screenplay, based on the dramatic
[rue story of a band of French Canadians
who kidnaped and murdered Pierre Laporte.
L.ibor .Minister of Quebec Province,
and kidnaped James Ooss, British Trade
Commissioner in .Montreal. "The Revolution
.Script" joins some eight additional feature
films to be made by Wolper Pictures. Theodore
Strauss will be associate producer of
the feature . . . MGM will film "The Lolly-
Madonna War" to be directed by Richard
Sarafian. Rodney C ,irr-Smilh will produce
Irom a screenplay he wrote in collaboration
with Sue Grafton, based on Miss Grafton's
novel of the same name. This is the first
project
to be announced by David Melnick.
. . . "Pat Garrett and Billv
vice-president-production, since he recently
joined MG.\I
the Kid." based on an original script by
Rudy Wuriitzcr. handles another aspect of
the famed life of Billy. It focuses on the
climactic three and a half-month period
between the time he staged his most spectacular
escape and Ciarrett's final confrontation.
.Sam Pcckinpah will direct the Gordon
Carroll feature for MCiM. Wurlitzer is
.ilso the author of "Quake." a new novel
coming out in the fall under the Dutton
label. Carroll produced "Cool Hand Luke.
and "April Fools."
George Kennedy Will
In "Horizons' Musical
in
Sing
Oscar winner George Kennedy will sing
Ross Hunter's musical version of Columbia's
"Lost Horizons." Kennedy will appear
as the lough American business tycoon,
who succumbs to the charm and
simplicity of Shangri-La . . . .Sally .Struthers,
who catapulted to national fame in TV's
hit ".All in the Family," was signed by
producers David Foster and Mitchell Brower
for a motion picture role, co-starring
with Steve .McQueen and Ali .MacGraw in
I he Getaway." Miss Struthers will be seen
in a highly dramatic and emotional characterization
. . . Producers Dennis Stevens
and .Andrew Bonime have added B. Kirby
jr. for a leading role to the cast in the
Cinema .Arts production of "The Harrad
Hxpenment." now shooting in Los .Angeles.
He joins female leads Laurie Walters and
Susan Damante. Ted Co.sta directs . . .
Kathleen Cody. 16-year-old New York stage
and TV actress-model, has had her contract
lor two pictures over the next three
years, with Walt Disney Productions, approved
by Judge Earl F. Riley of the Los
.Angeles Superior Court. She is currently
co-starring in Disney's comedy feature,
"Chateau Bon Vivant." starring Dean Jones
and Nancy Olson, now in production.
Sign Ben Johnson to Co-Star
In NGP's 'Getaway' Release
Ben Johnson is being co-starred with
Steve .McQueen and .Ali .MacGraw by producers
David Foster and .Mitchell Brower
in "The Getaway." which Sam Pcckinpah
is directing, based on the novel by Jim
I hompson. Johnson, who won the New
York Film Oitics Award for his starring
role in "The Last Picture Show." will porirav
a crooked politician in the modernday
suspense drama, from a screenplay by
W.ilter Hill. The .Astral/ Foster Brower production
is McQueen's first venture for First
.Artists Productions Co. It will be released
worldwide by National General . . . American
International set actress-singer Ketty
Lester lor the flashy role of Juanita Jones.
William Marshall's first female victim in
the Power Productions' "Blacula," modern
black version of the Dracula classic, being
produced by Joseph Naar and directed by
William Crain. In another film 'Slaughter,"
which is being produced in Mexico City.
AIP set Stella Stevens to star opposite Jim
Brown. The latter film is being made in
conjunction with Jay-Jen Productions and
Slaughter 1, Ltd. Partnership, directed by
Jack Starrett for producer Monroe Sachson
. . . .Andrew Prine. who recently completed
his starring role in Plateau Productions'
"Squares," was signed by executive producer
Wolfgang Schmidt to star in "Hannah."
a Fine Films and Coast Industries
picture produced by Lou Shaw, with Ray
Danion directing . . . Producer Carter De-
H.iven c.ist Broadway actor, Doug Watson.
Into an impvortant role in "Ulzana's Raid,"
the Burt Lancaster starrer for Universal
Pictures, which Robert .Aldrich is directing.
Ewichow. actor who has essayed
the role of a German in over 2(X) features
during his 34-year career, has been cast by
producer Carter DeHaven for a similar
role in "Ulzana's Raid." that of a German
Indian agent. Produced bv DeHaven and
directed by Robert .Aldrich. the film for
Universal Pictures stars Burt Lancaster.
Bruce Davison and Richard Jaeckel.
18
BOXOmCE ;: March 13, 1972

N J Independent Sues
To Slop 'Track' Plan
NEW YORK—A suit seeking to restrain
major distributors and exhibitors from setting
up "track" arrangements for release of
product has been filed in U.S. Southern District
Court here by Clairidge Theatre. Montclair,
N.J. The antitrust action seeks triple
damages totalling $5,580,000.
The plaintiff charges discrimination b\
the majors against his independently owned
and operated theatre in the booking of films.
The suit seeks a permanent injunction
against the system of distributing films in
separate "tracks" in the New York metropolitan
area, variously known as "Showcase,"
"Red Carpet." "Flagship," "Premiere."
"Blue Ribbon." "Gold Circle," "Selected."
etc.. on the groimds it is "conspiracy"
in violation of antitrust laws.
In the complaint, the plaintiff charges exhibitor
and distributor defendants recently
agreed to realign their "track" arrangements
in the New York area, effective on various
dates between March 1, 1972 and March
.30. 1972. and charges this will continue to
cause plaintiff great harm and injury."
It is claimed the changes will result in
three separate "tracks" comprising the
United Artists-Skouras and Century circuits
which will play pictures distributed by
United Artists, National General, Universal,
MGM. Warner Bros, (one half) and 20th
Century-Fox. Another two "tracks," involving
RKO-Stanley Warner and Loews, it is
stated, will handle product distributed by
Paramount, Columbia and Warner Bros,
(one half). Films distributed by Allied Artists,
Cinerama, Avco Embassy and Buena
Vista will "float" among theatres of the
exhibitor defendants, the complaint alleges.
All distributor and exhibitor companies
named are cited as defendants in the action,
along with others. Harry M. Pimstein is
plaintiff's
attorney.
Similar suits protesting the latest "track"
realignment are expected to be filed by
other independent exhibitors.
Brecher. Wolff Are to Be
Honored at UJA Luncheon
NHW YORK.—Plans for the annual industry
luncheon of the United Jewish Appe.il
May 15 at the .Americana Hotel were
discussed at a luncheon meeting hosted by
l.iurence Tisch.
Pete Myers, chairman, annoimced
that Walter Brecher, head of
Walter Brecher Theatres, and Sanford
Bud" Wolff of ASTRA will be honored at
the annual affair.
Ihe luncheon meeting, which took place
in the board room of Loews, was attended
b\ representatives of production, distribution
and exhibition and other areas of show
business. Myers, co-chairman of the 1972
Li J A fund drive in the entertainment and
communications division, further announced
jthat Si Seadler has been selected as pub-
'licitv director of the 1972 drive.
Mike Frankovich Honored at Tent 35
Installation Dinner in New York
By JOHN COCCHl
NEW YORK—Producer Mike Frankovich
was the honored guest at the Variety
Club installation luncheon held Tuesday (7)
at the Hotel Americana. Bernard Myerson
and the new Tent 35 crew were inducted
into office at the luncheon and Salah M.
Hassanein, whom Myerson succeeds as chief
barker, spoke of the club's progress during
his two year term.
Rabbi Ralph Silverstein delivered the
invocation and luncheon chairman Robert S.
Ferguson introduced the distinguished guests
on the dais. These included Otto Preminger.
Sidney Poitier, Harry Belafonte, David
Picker, Dong Kingman, Leo Jaffe, Diana
Sands, Earl Wilson, Mort Sunshine, Irving
Dollingcr, Loretta Long (Miss Susan of "Sesame
Street"), Robert Hall, Pamela Martin,
Peter Myers, Mo Rothman, Janice Rule,
Ben Gazzara, Robert Ryan, Matty Polon,
Jerome Hyams, Abe Schneider, Stanley
Schneider, Joan Fontaine, Eileen Heckart,
Charles Boasberg, Susan Hampshire, Ira
Meinhardt and Donald Yellen.
Big Membership Gain
In his report Hassanein said that the number
of members in Tent 35 had increased
60 per cent in the past two years. The club
donated $285,000 to Flower Fifth Avenue
Hospital's Mental Retardation Institute. Dr.
Margaret Giannini, head of the institute, was
on the dais to acknowledge Hassanein's
praise for her work. The outgoing chief
barker spoke of an $8.5 million project at
Valhalla, the club's annual Christmas party
for underprivileged and disabled children
and the donation of 12 Sunshine Coaches
to institutes in the New York City area.
Navy Admiral Shafer spoke briefly of the
club's aid to families of prisoners of war
and of the recent Christmas party held for
the children of POWs. Two patron life
members, Art Tolchin and Eugene Picker,
were given their life membership citations.
International Veep
Frankovich, who is an independent producer
releasing through Columbia Pictures,
serves as first vice-president of Variety Clubs
International. He had been a chairman of
the international organization and chief
barker of Variety Club of London. Hassanein
presented him with Variety Club's
"Heart of Show Business Award."
In his acceptance speech. Frankovich advocated
that all tents maintain strong affiliations
with women members, whom he indicated
were the prime movers behind many
functions. He referred to a new Variety tent
to be installed in Paris this summer and
cited examples of funds raised by tents for
various childrens' hospitals. The produjer
closed with a reminder for everyone present
to
support the Variety Clubs' upcoming international
convention here in April.
The oath of office was administered by
John Rowley, president of Rowley United,
division of United Artists Theatre Circuit,
Dallas, to the incoming crew. Hill Weston,
president of Variety Club Women, took the
pledge along with her associates. Variety
Club men who were inducted included Bernard
Myerson, chief barker; Martin Newman,
first assistant; Don Gillin, dough guy;
Phil Isaacs, property master, and Melvyn
Berman, Harry S. Buxbaum, James F.
Gould, Martin Levine, George Waldman
and Sanford Wolff as canvasmen. James R.
Velde. new second assistant, was not present.
Ferguson introduced Myerson as new
chief barker. .Speaking for Mrs. Weston and
himself, Myerson pledged to continue the
charitable work of the club with dedication.
Then he presented Hassanein with his
"Heart of Show Business" plaque in recognition
of his work as chief barker.
NY's Commodore Hotel Now
Has Room Service Movies
NEW YORK—The Commodore Hotel
here is offering film cassette service to its
guests. A movie may be requested by dialing
room service.
The films are being chosen and supplied
by Sensory Devices, Inc., a subsidiary of
Precision Sound Centers of Miami, Fla.
Entertainer George Jessel, as executive vicepresident
of Sensory Devices, is in charge
of getting the film production.
Each room is supplied with a director^'
of films. After a guest chooses what he
wants to see and calls room service, a
projector and loaded cassette is wheeled
into the room for an uninterrupted featurelength
showing. The cost reportedly is
$4.50.
Airer Screen Shield Bill
Is Defeated by Pa. House
HARRISBURG, PA.—Thinly disguised
as a traffic safety measure, a bill which
would have required drive-in theatre screens
visible from a highway to be shielded from
motorists' view by fencing or other means,
has been defeated in the Pennsylvania
House.
The bill
was killed by the legislators after
theatre owners circulated a memorandum to
House members saying that the expense of
shielding drive-in screens would be prohibitive.
"This could very well drive the
exhibitors that operate drive-in theatres
throughout the state out of business," the
one-page memo pointed out.
New Unity Theatre Management
BUFFALO — The Unity Theatre, west
side community house, 1063 Grant St., now
is operating under new management. New
seats have been installed and the house is
advertising "Two Smash Hits—Price $2.50."
BOXOFFICE :: March 13, 1972 E-1

A
Wont
Cobo.tt
Russo.
1
Xabaref No. 1
in New York 3rd Week
In Row; 'A Clockwork Orange' 2nd
NhW YORK — Cabarcr lopped New
York first runs for ihc third straight week
at the Ziegfeld. this time with a 630 average.
I he rest of the field looked just like
a repeat of last week's listing, with "A
Clockwork Orange" again in second place
(12th week. Cinema I), earning 470. Third
was the sc.\er "All About Sex of All Nations,"
a rousing 440 for the second stanza
at Rialto II.
Tied for the fourth spot were two longrun
champs at 300 apiece: "Fiddler on the
Roof," 17th week at the Rivoli. and Minnie
and Moskowit/." 1 1th. Cinema II. Because
of the lie, "The Garden of the Finzi-Continis"
moved up to the fifth spot, enjoying
a 285 llth round at the Plaza. The French
thriller -Without Apparent Motive" came
in sixth. 245 in the second week at the
Paris.
(Average It 100)
Botonel- The Nishttomcn Emt.;, 3rd «k.
. .
220
Cinema 1 CIcck-ork Oronge WB), 12lh v«fc .470
Cinema n Minnie ond Mo»k-wilx iUn.v).
ih «k
300
C.neromo— I
1 I
Wont Whot ;^RC) .... 240
Crilenon— Nicholo* ond
I
Alciondro (Col).
.145
.160
170
I 2lh »!.
•
DcMillc— The Abducloit iBrcnncr), 6lh wk.
Feitivol- To Die of Love iMGMi 2nd wk
55lh Street Ployhau-.c— The Boyi in the Sond
.
(Poolemor). lOtli v>k
59tti Street T«in II— The Boy friend ,MGW,.
Ith wk
I
Little Corncgie- Outbock ,UA), 2nd wk
Murroy H.ll— I Wont Whot I WoBf (CRC)
New Embo-,»y— The Seduction of In90
...
:Cir»erT>oticni 2nd ^^ '30
Orpheum- X Y » lee :Col). 6lh wk 125
fan Without Apporent Motive (20th-Fox),
2n Gl (). I',\.- -John Haynes. owner
of the former Liberty Theatre in Nanty
Glo, has given the property to the Blacklick
Valley Community Ass'n. Plans call for
the structure to
be renovated and converted
into a community center-type building.
E-2
BOXOFFICE .; March 13. 1972

1972 Quofffy Adult Intertainment
PRODUCT
LINE-UP
The Love Story From Denmark
"A HOT NUMBER IN FILM SEX- "A DANISH SEX MOVIE... ^ ^
WITH A STORY LINE!" -^.Z'"'' BREATHLESS . . . DIRTY!" tZT
Post
IllHlSSflpirinii
Ueiatiois
^^
Smug) timif JUKE !|iii Pu)|ji( Milln PiiiCiaiia;! hHud ttSnlnilni
HDUlTSONir [R]^^ HuinniiHHicuniHiis»>iiii!n Unbiii lilis BileiselnCOLOII
(^^Mm
LEE HESSEL Presents
"
^i every woman knows
why the wrong
^
man is
rresistiblel
f
X
"EXUBERANT!
Funny enough to
melt a statue!"
-TIME MAGAZINE
"WILD, RACY, BOLD SATIRE
yoks galore... pulls out all
the stops!" -CUE magazine
"Outrageous,
shocking but
hilarious!"
-WNEW TV
^^
laugh till you
OevinColilEolKij Piiiliicjillii l)i»iilJai Disicl
AOULTSONLY DiKCitd by JOHN C AVI[DS[N A CAMBIli! fliM in COLOR
EXTRAORDINARY EXCITING SHOW
LEE MESSEL presents
there's
ALWAYS VANILLA
they were in love... for awhile it didn't matter!
starring RAY LAINE, JUDITH STREINER. ROGER McGOVERN • Directed by GEORGE ROMERO
Prortucfd ti, THC LATENT IMAGE Inc .COLOR- A CAMBIST FILM
%s.^^
ISABEL
SARLI
ODULTSONLY
A Cambist Films Release
IN PRODUCTION
^x
THE CRAZIES
OCTOBER RELEASE
A Suspense Drama of a Bacteriological V/arfore.
By the moKers of "NIGHT OF THE LIVING DEAD.'
"
CAMBIST FILMS INC 850 SEVENTH AVE. NEW YORK, N. Y. 10019 (212) S86-S810
BOXOFFICE :: March 13, 1972 E-3

BROADWA"/
PRODUCER MIKE FRANKOVICH, honored
at the recent Variety luncheon,
met with Columbia executives on two upcommg
lilms. Buiierllies Are Free" and
"Stand Up and Be Counted."
•
"Siarttcrow in a Garden of Cucumbers,"
a ztiny musical comedy slurring Holly
H'oodlawn, hi-ffins its world premiere engagement
Wednesday (15) at the IVaverty
Theatre. Maron Films is releasing the spool
and new singing sensation Bette Xtidler is
heard singing "Strawberry. Lilac and Lime."
A special admission policy has been set:
Evening and weekend performances will be
S2 and .\tondays through Fridays until 6
p.m. wUI be SI.
Ben Olevsky, chief projectionist at Radio
C ii> MuMC Hall for the past 15 years and
a member of its st.ifl since 1944, has retired,
it was announced by James F. Gould,
president and managing director of the
theatre. Olevsky's associate for 14 years.
Bill Nafash, will succeed him. Olevsky
came lo ihc Music Hall from National
Supply Co.. where he had worked since
1916. Once of the most knowledgeable
experts in the field of sound and screen
presentation. Nafash has set up projection
equipment in U.S. exhibitions throughout
the world, including the Seattle World's
Fair and the 1964-65 New York Worlds
Fair.
•
Marcel Ophuls arrived in ,\ew York /or
the H'ednesday (lf>) premiere of his monumental
documentary "The Sorrow and the
Pity" at the Beekman. The film is an Academy
Award nominee for Best Documentary
and i.s the recipient of a National Society
of Film Critic's Special Award.
•
"Memories of Underdevelopment" is the
suhslilulc Cuban film in the Museum of
MiKlcrn Arl"s New Directors/ New Films
series. Directed by Thomas Gutcrrez Alea.
the comedy deals with the 1961 Cuban
missile crisis and replaces the unavailable
"Lucia" .Monday (1.1).
•
I'hr Sirciely of Illustrators sponsored a
\pecial exhibition in connection with Cinerama's
"Tales From the Crypt" Monday
1 6). Illustrations created by William Gaines
lor the original "Tales From the Crypt"
and "I'aull of Horror" comic books of
the .^Ov were on display. Following the
SLOHai
EXHIBITORS!
I." HONOLULU...
E..^ ON WAIKIKI
BEACH!
C'-l yvur Trtvtl Agtnl)
THE
INDUSTRY'S
"OWN"
e.xhibition for the 500 society members and
guests, a screening of the new horror film
was held at the RKO 59th Street Twin II.
The regular run began Wednesday (8) at
the Penthouse and the Twin II.
•
Leonard Kirtman. president of Kirt
Films International, journeyed to Cannes to
participate in the videocasselle festival,
bringing KFl's library of 50 features to
negotiate distribution in that medium. He
conferred with European producers regarding
future co-productions and met with
distributors in search of acquisitions for
U.S. and Canadian release by KFL In the
nontheairical division. Kirt Films is packaging
quality shorts by student and experimental
filmmakers for worldwide campus
distribution.
•
Roy B. White, president of the National
Ass'n of Theatre Owners, will be flying
from Cincinnati to New "i'ork to attend the
.4 ward Luncheon of the .\'ational Conference
of Christians and Jews Monday (13)
at the Hotel Americana. The event will
honor Bernard Myerson, president of Loews
Theatres and a member of the executive
committee of national NATO. He will receive
the National Brotherhood Award.
•
Showcases. Wednesday (8): "King Lear,"
Diamond showcase; "My Old Man's Place"
(formerly "Glory Boy") and "Derby" at
RKO and other showcase houses; "Ways
of Love" and "Love US.A." Aquarius showcase;
AlP's "Swedish Fly Girls" (formerly
"Chrisia") and first-run "Dagmar's Hoi
Pants. Inc.." and "Dirty Harry."
Weitman, Kulik in NYC
For 'Shamus' Promotion
HUl.l.'i WOOD I'loUii^cr Robert .\I.
Weitman and director Buzz Kulik arrived
in New York Monday (6) for pre-production
activities in connection with Weitman's
prixluciion of "Shamus," which begins
filming there for Columbia Pictures next
month.
At a recent meeting in his office at
Columbia Weitman discussed the stale of
the industry at all levels, and as this is his
.ISih year in the business, having attended
Paramount's theatre manager school in
1933. we listened carefully. Besides his production,
distribution and exhibition background,
Weitman has been a top executive
with all the three .American major networks.
".Making a decision is probably the one
key weakness of top management as the
present film industry is constituted," he
staled. "While there are exceptions to this,
the improvement that must come in our
business is not only to have the guls to
make the tough ones but like an umpire in
a ball game to stick with them." He saw
this strengthened attitude slowly changing
for the better but still needing more.
Committees Are Selected
For Boys Club Dinner
.NLW 10RK- Salah .M. Hassanein and
-Mfred Wohl have been selected to serve as
dinner chairmen for the Boys Club of
Queens annual "Man of the Year" dinner,
it was announced by Edward A. Tully jr.,
president of the youth organization. This
year the event honors Burton E. Robbins,
president of National Screen Service, who
is another distinguished member of the motion
picture industn.' to be honored by the
Boys Club located in .Astoria. Queens. The
dinner is scheduled for Wednesday, June
14, at the Americana Hotel in Manhattan.
Salah M. Hassanein, executive vice-president
of the United Artists Theatre Circuit,
and .Mfred Wohl, prominent realtor, who
both have been previous recipients of the
honor will handle the details for this fundraising
event for the club.
Four others, active in the many philanthropic
organizations, will serve as co-chairmen.
They are James .\. Velde. vice-president
and general sales manager of United
.Artists Pictures: Martin Newman, executive
vice-president of Centurv Circuit Theatres;
Norman Robbins. vice-president and general
manager of National Screen Service,
and Paul N. Lazarus, executive vice-prc
dent of NSS.
Mort Sunshine v^'ill head the entertainment
committee with .Art Fleming, popular
host of NBC's "Jeopardy" TV show, on
hand to introduce the guests and celebrities
attending the function. Hon. Louis D.
Laurino. surrogate. Queens County, will be
the
toastmaster.
R. N. GoWstein, P. S. Meyers
Head UJA Drive in N.Y.
M.U ^ URK K.^hard N. Goldstein,
vice-president, labor relations, for the N
tional Broadcasting Co.. and Peter S. Meters
vice-president, domestic distribution for
20lh Century-Fox. will ser%'c as chairmen
of the 1972 United Jewish .Appe.il camp.iign.
Entertainment and Communications
Division. Goldstein has been active in the
UJA in Toronto and Meyers has been con
nected with the organization in New York.
Si Seadler is publicity director for the drive.
The 1972 campaign of the UJA of Greater
New York seeks" to raise 5150.000,000.
This will
supptirt continuing migration, welfare
and rehabilitation programs overseas
and aid the Israel Emergency Fund. A
record number of Jews from the Soviet
Union has added to the large amount of
immigrants into Israel.
Gala JLC Grand Opening
CAMDEN. N.J.—The "surprise celebrity""
attending the grand opening party
marking the debut of the Jerry Lewis Cinema
in Glen Oaks Shopping Center was
Mayor Ed Sayers of Gloucester Township.
Owners Fred Confer. Tom Lynn and
Michael Mahoney said they hoped the ticket
line for "Airport." the inaugural attraction,
would do as well as the food line at the
festive occasion.
E-4 BOXOmCE :: March 13, 1972

$317,911 Record Set
By Tent 7 Telethon
BUFFALO—The tenth annual Variety
Club telethon has come and gone. It was. as
usual, a huge success. It tacked up $317,91 1,
an all-time record, for the benefit of the
Children's Rehabilitation Foundation and
other Tent 7 charities. The 20-hour video
marathon started Saturday night (4) and
continued through late .Sunday afternoon (5).
Under the direction of Dr. Robert Warner,
the Rehabilitation Center provides superlative
care and treatment for handicapped
children without regard to a family's
ability to pay.
A continuous parade ol national and local
stars kept the program moving at a fast
pace and aided greatly in helping to bring
in the donations from many western New
York sources— police stations, fire stations
and "satellites" in the cities and towns and
along the Canadian border. There were 42
local
acts.
Stars aiding in reaching the big figure
were Mike Douglas. Delia Reese. James
Brolin, Sue Ane Langdon. Chelsea Brown.
Arlene Golonka. Chuck Mangione. Chris
Montez. Bobby Rydell. Blake Emmons and
many others. Jack Smith was emcee for the
fifth
time.
Past chief barker Albert J. Petrella was
general chairman. James J. Hayes is permanent
chairman. Edward P. Meade was publicity
chairman.
Dr. Warner told some heart-touching
stories of how countless children have been
treated at the center and experienced miraculous
recoveries.
There were 31 "satellite" sites in addition
to the activities at the Channel 7 studios on
.Main Street. Mrs. Joseph F. Schaefer, president
of Women of Variety Tent 7, was coordinator
of the fair sex activities.
Tent 7 followed up the event with a nineinch,
three-column ad in newspapers thanking
all who contributed to the telethon on
WKBW-TV and asking that they please follow
through on pledges by mailing checks
to: Telethon. Manufacturers & Traders
Trust Co.. PO Box 1205. Buffalo 14240.
Bookers Club Sweepstakes
Prizes Total $4,000 Cash
NEW YORK—The sixth
annual "Academy
.'Kward .Sweepstakes" of the Motion Picture
Bookers Club of New York is currently
underway, it was announced by club
president, Jerry Frankel.
There will be cash prizes exceeding $4.-
000 with over 200 winners.
The proceeds from this annual event will
go to the Will Rogers Memorial Hospital in
Saranac Lake. D. J. "Bud" Edele of Avco-
Embassy is honorary chairman of the event
with Marty Goldman of Lesser Theatres
and Dick Dickerson of United States Cinema,
as co-chairmen.
The winners will be announced immediately
following the Academy Aw.irds on
Monday, April 10.
BUFFALO
gince 1960, a total of 21 motion picture
theatres have passed in this area. But.
while a score of houses have closed in the
last decade, eight have been created. Most
interesting, though, is what the future will
bring. Construction now is under way at six
sites, all in the suburbs. These facilities will
house 13 screens. Countrywide Theatres, the
circuit which operates the Granada, expects
to complete a twin theatre on Grand Island
Boulevard in late summer. Dipson opened
its new Evans Friday (3) on Evans Street
near Sheridan Drive. Holiday Theatres expects
to have a new complex in Cheektowaga
ready for Easter. It is to be called
Holiday 3, 4, 5 and 6. And then General
Cinema soon will open its new Eastern Hills
Cinema I and 2 at Transit and Main and
the Thruway Plaza Twin 1 and 2. Recently,
these theatres have been opened: Apollo,
Old Tivoli on Broadway and Carrols' Cinema
1 and 2 on Transit Road near Lockport.
There was no special preview opening of
the new Dipson Evans Theatre, Williamsville.
Friday evening (3). when Twiggy in
"The Boy Friend" was the screen attraction.
But there were several Dipson executives
attending from this area and the Bataviabased
office, including Frank B. Quinlivan.
district manager; Emil T. Noah jr., area
director, advertising and publicity, and several
area Dipson managers. William Dipson,
president of the Dipson circuit, and a number
of the Batavia executives were there.
Frank Guzzelta. formerly at the Dipson
Star in North Tonawanda, is the manager
of the Evans, which features the last word
in equipment and patron comfort. The house
is a small one, having only about 347 seats.
It is located across from the Georgetown
Square at Sheridan Drive and Evans Road
Michael F. Ellis, advertising executive, a
barkerette of Tent 7 and father of past chief
barker Mickey Ellis jr., has published his
tenth book. It is titled "In the Rhyme-Light."
Charles C. Black, manager of the Allendale
Theatre, was arrested Friday night (3)
on a charge of "promoting obscene material"
Minna Zackem. manager of the
. . . AIP branch here and at .Albany, announces
that her company is introducing a minimat
as a new service to exhibitors for their
directory newspaper ads. Minna says the
newly introduced service will be included
in all future .AIP pressbooks. beginning with
"Godzilla vs. the Smog Monster."
.lim I.avorado, National Screen Service
manager, announces that his company again
is distributing special trailers and one-sheets
for the annual Academy .Awards telecast
.April 10 on NBC. Jim says shipments began
Friday (10) . . . Vincent Price was the
star of his one-man show Saturday (4) in
the Payne Junior High School auditorium.
The shovs- was entitled "The Villains Still
Pursue Me."
Joseph P. Garvey, managing director of
Holiday Theatres, and John J. Serfustini,
20th-Fox branch manager, arc greatly
pleased by the record-breaking long
run enjoyed
by "The French Connection," now in
its 19th week at Holiday I in Cheektowaga.
It is one of the longest runs in this exchange
area, according to the 20th-Fox branch
chief. The feature has been nominated for
eight Academy Awards.
Tony Mercurio. Paramount branch
man-
. .
ager, attended the recent Paramount sales
conference in Los Angeles . The old Cilen
Theatre on Main Street in Williamsville has
been torn down.
Jerry Edelstein, WEBR Radio account
executive and first assistant chief barker.
Tent 7, made a business trip to Syracuse.
Jerry now is covering the university city
for his station and thinks nothing of dashing
down the freeway in his car to visit accounts
there.
Edward R. Lieser, son of Lewis J. Lieser,
Avco Embassy branch manager, has been
elected vice-president of the western New
York chapter of the Muscular Dystrophy
Ass'n of America. He also will serve on the
I5-member board of directors.
Sidney J. Cohen is sending illustrated
pamphlets to member of NATO of New
York urging their distribution to patrons.
The pamphlets are illustrated and set forth
the motivating ideas behind the Will Rogers
Hospital and O'Donnell Research Laboratories.
Saranac Lake, which is doing so much
to restore health to member of the entertainment-communications
industry.
ALBANY
^lthou!>h SBC Management Corp.'s fourtheatre
complex in suburban Colonic
won't be opening until early spring, the circuit
already has locked-in the regional premiere
of UA's "Fiddler on the Roof." The
quartet will have an overall seating capacity
of 1,100 . . . Further north, SBC's fourtheatre
project, going up in Greece, suburban
Rochester, now is expected to have a
late June or early July premiere.
^^ HATCH PROJECTIOS IMPROyE
^^
i NEW TECHNIKOTE
^
5 SCREENS S
^*
J(|{L (LENTICULAR) "^

SYRACUSE
Curkiii tiilcrjjrisei, consisting of Sol L.
Sorkin and his son Robert A. Sorkin,
has purchased the Lakes Drivc-In on Route
46 near Ithaca and Trumansburg. The drive-
;n will open some time in March. Based in
ihis city. Sorkin Enterprises now has two
o/oners and three hardtops under its banner.
Besides the Lakes, the circuit has the
Homer Drive-ln. Manlius Cinema. Oneida
f'lncnia and Riviera Cinema here.
Phil Ihome, in the theatre business in
central New York for 18 years, now is managing
the Eckel here and the seven-story
Eckel Building lor Countrywide Theatres.
He came here from Corning and fomierly
w.is .it Waterunvn. Oswego and Cortland.
I loyd I ilAsiiiimiiMs of Boston. Mass.. was
in town with .Sam .Mitchell of Shoppingtown
Theatres in DeWitt for "A Clockwork
Orange." which had an invitational screening
Lehruary 29 and opened Friday (3). The
Kubrick-directed film is the first X movie
to be shown at a Kallet theatre.
.\ .Syracuse lni>crsity professor believes
that CAIV has the polenliai to become a
iwivway educational system in every home.
J means of conducting national polling and
voting, a replacement for local postal delivery
and a way to carry 24-hour surveillance
of entire cities.
Dr. Norman Balahanian. professor
of electrical and computer engineering,
says he has prepared a study of these
p«>tentials. to be highlighted in a new threecredit
course for the spring semester.
CAIV. he as,serted. can have a "wide impact"
on society's future.
Irslng Kass. formerly with Cinerama Releasing
( orp.. New York City, has been
named advertising and publicity director for
Carrols Theatres, a coast-io-coast circuit.
Kass arrived in time for the blizzard of '72.
\ii
invitational preview lor "A Clockwork
Or.iiige" was held at Shoppingtown The.itre.
where the film opened Friday (3). Three
other Oscar nominees are playing here: "F-'iddler
on the Roof," at Carrols' Shop City:
Ihe I asl Picture Show." at Mini I, and
I he French Connection," at Baybcrry.
FINER
PROJECTION-SUPER ECONOMY
Police seized tcuir films at two theatres
Thursday (2) on obscenity charges. Disl.
Atty. Leo F. Hayes seized the X-ratcd films
and served summonses on two theatre managers.
Seized at the Civic Theatre were
Sirs. Harris' Cavity" and "The Lady and
ihe Peacock. " Confiscated at the Franklin
were "See and Take" and "Fantasy Girls."
Complaints had been lodged with Hayes and
Police Chief Thomas J. Sardino calling the
films "obscene." Assistant Dist. Atty. Richard
A. Wittenburg said if showings of films
judged as obscene continues, there will be
repeated servings of summonses, repealed
seizures of films and repeated warrants of
arrest. Prior to the seizure of films. County
Court Judge Thomas Aloi. as well as two
from the district attorney's office and two
from the police department, witnessed the
films.
PITTSBURGH
The .Midcaslem N.MO convention and
seminar for theatre owners and managers
will feature business-building ideas and
question-and-answer forums. There's still
time to make reservations for the NATO
affair through N.ATO of Western Pennsylvania.
Fulton Building. This year's convention
will be held at ihe Imperial House
North. Columbus. Ohio.
Neil Simon's "The Heartbreak Kid."
slated for fall release, may have the faces of
Dr. Sam Sherman and his singer wife Connie
Sherman in some background shots
filmed at the Doral Hotel in Miami Beach
while they were celebrating their 25th wedding
anniversary . . . S. Joseph Nassif. Playhouse
executive director, underwent minor
surgery in Montefiore Hospital.
I to ( arliii, veteran Ni.xon Theatre manager,
hopes to bring in the stage musical
"lo Live Another Summer" in May. Unless
the house resumes showing movies, the
Nixon is to be closed at this time. Carlin
says: "Season ticket-holders are the backbone
of the theatre. The lack of them this
season has cost us stage bookings."
"Cabarcl" opens Wednesday (22) at the
Si.|uirrcl Hill. The Gateway that day starts
. . Wednesday
Silting larget" and the Fiesta puts on
reen 'What's Up. Doc?" .
'^) openings include "I Want What I
Want" at the Forum and Encore and
I'ocket Money" at the Gateway (formerly
The Stanley had
lied for the .Stanley) . . .
siage rock show Monday (6) . . . The
Kiiiond Brothers will be at the Arena April
editor . . . The Press T\' editor was very
critical of the editing . . . Win Fanning,
PG TV editor, wrote that it not only was
"butchered" but "was downright dishonest"
via such TV censorship.
Jerry Lewis Cinema, Route IS>. one mile
north of Washington, has a standard admission
of SI. 50 for adults and 50 cents for
children . . . Telephone home calls here now
cost 13 cents, while a booth call costs a
dime.
in
Howard .Mahler will
this film territory.
handle "Sweet Kill"
Two Frank Thomases are heard from:
Frank R. "l r.incis" 1 homas. veteran projectionist
and novelist, sent a post card from
Los Angeles in which he notes that New
Mexico is "now Hollywood" . . . Frank J.
"Bud"" Thomas. Cinema Consultants. Grove
City, distributor of ""Big Game Guides."" now
in exhibition in Florida and Southeastern
states,
visited.
. . Bizarre Theatre
. . . Recently
. . .
"Mona"" is licensed lor upcoming showing
An
at the .Art C inema . featured "Pornography" offered at the L'Amoure were "Mrs. Harris
and the Dentist" and "The Family Jewels"'
Citizens for Decent Literature and
Movies met Wednesday (S) at the Golden
Triangle YMC.A . . . The Guild is showing
'"The Decameron,"" with the Charles Chaplin
reissues pulled out of circulation there.
John Glaus will distribute "Twilight People'"
in this area . . . Cambist Films will
handle "'The Crazies."' being produced in
city
for October release.
this
Nate Kaufman, Variety Tent 1 chief
barker and director of the Chatham Center
Health Club, recovered from an ear operalion
in Eye and Ear Hospital . . . Al Marlino,
nightclub performer who walked ofl
the floor of a New York establishment when
a heckler issued disparaging remarks about
Pittsburgh, will appear here at the Holiday
House April 1-16. He has a part in "The
Godfather," coming into the Warner
Wednesday (22).
Late getllng a group of adult movie theatres.
Ihis cilv with more than a half-dozen
will gel another one or two in Ihe near
future, -•\nothcr Cleveland. Ohio, enterpriser
will open a small-capacity adult theatre on
Penn Avenue, one block below Liberty Avenue,
where six such theatres arc now established.
Remodeling will be done at a steam
bath-niass.ige parlor lor the new mini on
Penn ,'\venuc.
Vilmos Zsigmond will direct photography
on "The Kansas Cin Bomber" fi^r \Ifi\L
CREENS
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Reports here on the CBS showing of "The
I). mined continue. This X-ratcd movie was
.lit by 36 minutes. 25 by the producer-distributor
and II by CBS. thus was "butchered."
wrote George Anderson. PG movie
ALLIED
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BOXOFTICE :; .March 13. 1972

. . George
BALTIMORE Downtown Exhibitors See New Hope
phil Glazer, owner of Associated Pictures.
returned Monday (6) after spending the
weekend in New York. Said he. "I visited
Robert Sumner of Mature Pictures and
viewed his new release. "Sex Customs in
Scandinavia'; also, Lewis Mishkin of Mishkin
Films and finalized advertising campaigns
for the new horror show. "The Rats
Are Coming and the Werewolves Are
Here.' " Glazer also visited Phil Levine of
Jerand Films to discuss release plans for
"Night of the Bloody Apes."
Mrs. Mary Avara, board member lor
the
Maryland State Board of Motion Picture
Censors, has been reappointed for the fifth
time.
George F. Eitel, National Theatre Supph
branch manager, spent Monday (6) in Dover.
Del., on business . A. Brehm sr..
owner of Westview I and II, returned from
his Los Angeles trip Saturday (4).
Leon Back, general manager of Rome
Theatres and NATO of Maryland president,
and Mrs. Back arrived home Sunday evening
(5) from Los Angeles, where they visited
with his family after attending the wedding
of their son Leon Back jr. to Miss Linda
Moore in Albuquerque. The newlyweds were
the house guests of the Leon Backs sr. in
their home on Phillips Drive Monday (6)
through Thursday (9).
Jack Whittle, NATO of Maryland executive
director, and Mrs. Whittle left by auto
for a month's stay in Fort Lauderdale. Fla.
The couple will be at the Mariner Apartments
. . . Harry Connolly. East Coast representative
of Wagner Sign Service, who
resides in this city, visited Boston and New
York City on business. While in Boston, he
huddled with Rifkin Theatres and the Massachusetts
Theatre Co. In New York, he
conferred with William Green, head of the
E. M. Loew main office, and called on Network
Cinema.
Ervin Milner, head of Milner-Fenwick.
currently is one of the two principals of the
USIA crew working in Brazil. The other is
Arnold Rodriquez, who comes from the
Washington. D.C., area. Other members of
the cast have been recruited on location for
subsidiary roles. The group planned to leave
Friday (10) for Paris, going on to Turkey,
Tel-Aviv and London before returning here
Saturday (25) . . . Glenn Burris, directorproducer
for Milner-Fenwick. left Saturday
(4) for a Caribbean cruise.
Community College, 2901 Liberty Heights
Ave., is offering an informal course entitled
"History and Appreciation of the Motion
Picture," which began Wednesday (1). Sessions
are held from 7 to 9 p.m. The course
started with a review of "Citizen Kane" and
will study other film forms including comedies,
westerns, melodrama and horror movies.
In
Philadelphia Drive on Gangs
PHILADELPHIA— it the character ot
first-run playoffs has changed markedly in
recent years in
the nation's top dozen population
centers, exhibition concerned will assert,
to a man, that the character of the top
dozen cities, per se, also has changed, with
sharp variations.
For one thing, there are more first runs
catering to the adult audience seeking X-
rated and adult-geared entertainment than
ever before. For another, the audience that
once looked to moviegoing, big-city wise,
as a study habit, has moved increasingly
to the outlying sections and spilled over into
the
fast-growing suburban towns.
Same Pattern in Many Cities
But what has happened in
Philadelphia is
not unlike the pronouncedly new pattern
in,
say. New York, Chicago or Los Angeles.
Theatre owners and managers in
this City
of Brotherly Love are confronted, as their
counterparts in other geographical locales,
with frightening displays of violence in the
streets, choking traffic conditions, reduced
parking availability and, bluntly, it's more
and more a matter of persuading entertainment-seekers
to "return" to the central-core
city after dark.
Pointing up a nightmarish situation here
is a new assertation on the part of Mayor
Frank L. Rizzo for the need of a massive,
multipronged attack on juvenile gangs. The
Rizzo administration is committing itself to
elimination of street warfare that took the
lives of 48 persons in Philadelphia during
1971 and five in January of this year alone.
"We're going to move against these groups
and not take any nonsense." Mayor Rizzo
remarked. "If they want to fight us hand-tohand,
we'll take them on. We know who
they are and they're going to be stopped."
'Living in Armed Camp'
City Managing Director Hillel Levinson.
in outlining the specifics of this new. ongoing
campaign, said: "We're living in the
middle of an armed camp and the idea is to
disarm the city."
The Rizzo administration has declared a
moratorium period in which gangs can.
without fear of prosecution, turn in to a
nonpolice agency firearms they have accumulated.
In addition, the mayor has authorized
a search-and-seizure order to police
throughout Philadelphia, to stop all known
gang members on the streets and search
them for weapons.
There is a closer watch on all known
gang members in a stepped-up effort to
break down what the mayor describes as
"the hard-core groups and the leaders who
seem to be causing the problems for their
followers."
A community group is being formed to
work with police and the city administration
in gang activity monitoring. Rizzo, Levinson,
the courts and the district attorney's
office are represented on the newly launched
Mayor's Coordinating Council on Gang Activity.
The police department is manning a telephone
"hot line" on a 24-hour basis to receive
anonymous tips. A court crackdown
is proinised on youths convicted of gang
crimes.
And exhibition? It's hopefully looking to
bettered conditions, particularly in afterdark
Philadelphia, that will bolster evening
theatre attendance.
Published accounts of muggings, thievery
and the like are hurting theatre grosses
here—to a point that even the most loyal
industry booster does not wish to spell out.
At the same time, exhibition spokesmen
contend that availability of more "adult"
films has not contributed to escalation of
crime.
Rather, they observe, "adult" films are
just about the only drawing cards for an
ever-increasing number of central-core
showplaces, primarily because of the influx
of moviegoers into outlying sections and
suburbia. If a film can be seen beyond the
central-core city— rife with potential violence—why,
they ask, should a moviegoer
be expected to "return" downtown after
dark?
The Rizzo approach, not necessarily
unique or unprecedented in big-city America,
circa 1972. is hailed by central-core
Philadelphia exhibition as a step in the right
direction, giving muscle, as the phase goes,
to downtown business depending on easy accessibility
coupled with no threat of violence.
Gratifyingly enough, the Philadelphia media,
both printed and broadcast, must be
cited for ongoing efforts to pitch for greater
entertainment patronage. The morning Philadelphia
Inquirer, for a striking example.
captions its "Neighborhood Theatre Guide"
with the prideful lines, "Get More Fun Out
of Life—Go Out to a Movie!"
R. Melvin Goetze Sr. Dies
In Fort Lauderdale, Fla.
BALII.\10RE~R. Melvin Goetze sr.. 83.
retired owner of the Goetze Candy Co.. died
February 16 at Hoh Cross Hospital in Fort
Lauderdale. Fla., after a lengthy illness. The
Goetze Candy Co. is well-known to theatre
suppliers in the metropolitan Baltimore area
and was started in 1 895 by Goetze's father.
William A. Goetze. as the Baltimore Chewing
Gum Co.
Goetze was a member of the Lions, Advertising
and Variety clubs and while in
business had been active in the Maryland
Confectioner's Ass'n.
He leaves a son. R. Melvin Goetze jr..
Lutherville, Md.; a daughter Mrs. Henry
A. Rainke sr., Baltimore: four grandchildren,
and six great-grandchildren.
BOXOFFICE :; March 13. 1972 E-7

WASHINGTON
Warn Howar, Bucna \ isu braiKh sak-.^
man. issued invitations to exhibitors
and their families for a sneak preview of
"Now You See Him, Now You Don't" Frida\
evening (10) at Neighborhood's Marlow
Theatre.
Krcd Sappcpiicin,
Columbia branch manager,
arranged a sneak for e.Khibiiors of
"Stand Up and Be Counted" at the RK.O-
Stanley
(8).
Warner Avalon Wednesday evening
td Rosenfeld, Loews Palace manager,
said the reissue of Paramount's "Ten Commandments"
will open at that house
Wednesday (29) . . "Fritz" Goldschmidt.
.
Avco Kmbassy branch boss, has set the reissue
of "The Graduate" for June and "Carnal
Knowledge" is now in its second subrun
w.ive after 26 weeks at the Avalon.
Kxhibiiurs Morton Thalhimer and Sam
Hcndhciiii ill. president and vice-president
of the Richmond-based Neighborhood Theatres,
respectively, returned from Los .Angeles
with George Kelly. Paramount branch chief,
and Baltimore exhibitors John Recher.
George Brehm and Irwin Cohen, along with
local exhibitors Morion Gerber and Don
King. Ihey had attended Paramount's an
nual sales convention. According to acting
branch chief Jack Howe, Ihey saw previews
o\ 'The Last of the Red Hot Lovers," "Play
It .Again. Sam" and "The Godfather."
Fred Sappcrstcln. Columbia branch manager,
issued iinil.itions to a sneak preview
of "Buck and the Preacher" at the Reade-
King Town Ihcatre. The two stars. Sidney
I'oiiier and Harry Bclafontc, were here on
a promotional tour hosted by Sid Zins, Columbia
regional publicist . . . Salesman Ronny
Bucker resigned from Columbia to fill
i.i . . .
the vacancy as branch manager at Cinerama,
efteclive February 28. Oron "Doc" Summers
resigned to accept a position in Atlan-
Columbia has a new receptionist from
India. She is Bandona Chakrodart . . . Salesman
Barry Gilx-rman returned from a skiing
vacation in Pennsylvania.
Roscoe Lcc Browne, actor who plays the
>.hiiek\v,igiMi cook in "The Cowboys" (Likws
Fmbassy attraction), was a recent visitor
getting media exposure . . . Frank Gellein.
the Star's critic, said when "Dealing " finally
gets wheeling, it is a crackerjack chase
movie. Until then, it suffers the weakness
of its strength, namely, verisimilitude." I he
Warner Bros, release is at the K B Dupont
Stanley Kubrick's "A Clockwork
Or.inpe" is ihc K B Cinema's attraction.
Frank Sinatra flew in to emcee Vice-President
Spiro ,\gnew's dinner at the Slate Deparimenl
February 25 for the nation's governors,
at which Danny Thomas and Ethel
Ennis were the entertainers.
Shep Bloom. 20th Century-Fox branch
manager, is recuperating at home after hospitalization.
His Boston-based division manager
John Pcckos visited the branch, according
to salesman Bill Zotis.
Uonna Liltman, National General manager,
tradescreened "Eagle in a Cage" Feb-
. . Post critic Gary
ruary 17 at MPAA .
Arnold expresses support for the industry's
1971 production of films and disagrees with
Hollywood columnist .Marilyn Beck who
said that this .Aprils .Academy .Awards
"might as well be called off due to a dire
shortage of deserving pictures."
Utillani "Sandy" Land, managing director
ol kko Keith's, \shere ".Mark of the
Devil" has scored with filmgoers via imaginative
promotion, is planning a March vacation
at Winter Park. Fla.. when assistant
manager Ronald Tooter returns from his
Florida vacation. Theatre manager James
Carter had his winter vacation in January.
Bill Dalke. Dalke circuit of Woodstock,
Va.. was a Filmrow visitor . . . Joe Brecheen,
Buena Vista branch manager, and his wife
Bertha, while on a Florida vacation, visited
Disney World . . . Variety Club Tent 1 1 has
a new secretarv. She is Sara Bobrow.
Deluxe Film Theaire
Set for Martinsburg
Rii. U \ \ -Llwood F.
\1 \K I INSIU
Lane, who recently purchased the Apollo
Theatre Building located on the southwest
corner of Spring and Martin streets, currently
is remodeling the showhouse to provide
the city with a de luxe motion picture
facility.
Immediate plans call for a completely
new concession stand, full multicolored carpeting,
ceiling-to-floor draperies and comfortable
seating.
Extensive repairs also have been undertaken
on the roof and windows and other
areas of the building, according to the new
owner. .Although present plans do not indicate
complete remodeling of the two upper
floors of ihe building. Lane said that if the
theatre proves successful he would like to
undertake total repair of the property for
future use.
To be named Town Cinema, the film
house is expected to have its grand opening
in late March.
Would Ban 'Perversion'
Films in West Virginia
C HARLtSlON. W. VA.— Exhibition
Ihe Mountain State of "sexually perverse"
acts in either still or motion pictures would
be prohibited by legislation introduced b\
Sen. Loui.se Leonard ( R-Jefferson ). SB.Vifi
was another measure by the assemblywoman,
who earlier entered legislation
which would have established a film board
of review and prohibited pictures depicting
the naked male or female or carnal acts.
Thcv are tabled in committee.
E-d BOXOFHCE :: March 13. 1972
in

NEWS AND VIEWS THE PRODUCTION CENTER
(HoOywood Offie*—6425 Hotlywood Blvd., 465- J 186)
Naud, Gautier Chart
Four Feature Films
HOLLYWOOD — Bill Naud, former
Washington, D.C.. producer and distributor,
whose film "Wild in the Sky" presently is in
distribution through American International
Pictures, is preparing, with Dick Gautier.
four new pictures this year and will produce
them with independent financing.
"Nobody Showed Up for Choir Practice,"
by Bob Hilliard and Pat McCormick, rolls
first, followed by a musical story, "Dominque
and Carmella," by Hilliard. It will
be filmed in the metropolitan New Jersey
area on actual location, since it is a "shanty
Irish" type of film about Jersey City-Newark-Union
City characters.
Later, "Davy," a story about a yoimg boy
sold into bondage in early America, circa
1790. will be filmed in the Kentucky-Tennessee
area. A children-of-Russia story set
in the Murmansk area during World War II
is next. But the big one will be a remake of
the Thornton Wilder "Bridge of San Luis
Key."
No stranger to all facets of distribution
and contacts with exchanges and theatres.
Naud produced his first picture about the
Grand National auto races for $29,000
back in 1962. He cut his eyeteeth on that
one. for it grossed $1,147,000 solely in the
Southeast exchange area and in the Detroit
and Cleveland regions. His education came
from the fact that he didn't make a dime as
his own producer and that moved him to
learn the business. Later he made "Hulabaloo."
Naud and Gautier soon will make an announcement
of their new firm, including financing,
with knowledge of today's marketing
structure for the independent filmmaker
influencing its
format.
Completion Is Guaranteed
For MP's 'Slaughter'
HOLLYWOOD—Film Guarantors has
been set by .American International Pictures
to guarantee completion of its Jim Brown
starrer, "Slaughter," which starts shooting
at once in Mexico City, according to Jess
Morgan, president of the Taft Broadcasting
Co. subsidiary.
The deal provides guarantees of all production
costs, including use of Cinemobiles
on locations and production supervision.
"Slaughter" will be directed by Jack Starrett.
Vse Your Talent to Make the Films
People Want to See: Sam Arkoff
HOLLYWOOD—Asserting that 'oppor
tunities for new filmmakers are greater
today than ever before," Samuel Z. Arkoff.
board chairman of .American Intern.itional
Pictures, advised filmmakers to "zero in"
on making what the public will want to buv.
Arkoff was speaking Monday (6) night
before a University of Southern California
audience attending Arthur Mayer's seminar
in motion picture distribution, budgeting
and management in U.SC's Cinema Division.
Many Independents
"Today our industry is no longer one of
a few dominant companies," Arkoff said.
"J oday the motion picture business is m.idc
up of many independent producers who
have ideas. You have a greater chance than
ever, because you have the technical training
and the know-how to make films. What
you must zero in on is making what the
public will want to buy. Use your skills
to reach the market.
"Go out on the road, away from the old
ways of old Hollywood, and keep vour
enthusiasm up and your costs down,"
.Arkoff advised. "Eliminate the expense of
working in studios. Most of all, study your
market. Don't try to make people pay to
see what you like. Attract them to see
what they like."
Special ,4udience Targets
He spoke of the need to eliminate antiquated
studio overhead, the necessity of
judicious cost controls in both production
and distribution and the "fallacy" of trying
to make pictures for the entire family.
In the latter regard. Arkoff emphasized the
importance of producer-distributors aiming
product at fragmented audiences, or special
groups, to insure healthy profits, since the
average successful picture plays to onlv .i
small minority of the population.
.Arkoff reiterated that the industr> is
much alive, saying. "What we must be
aware of is that the economic revolution is
here. It had to come. The film industr>
has made many foolish mistakes of economic
over-extension and now must experience
its come-uppance and reconstruction."
.Although alive and well, .Arkoff said, the
industry has been living in a world of fantasy
that "paralleled some of its product."
He cited Department of Commerce figures
showing theatre admissions gains and said,
"These figures definitely prove that the
motion picture industry is alive and healthy
and growing more profitable each year, but
the big trouble here is that the picture companies
have been spending too much money
and all those boxoffice dollar profits indicated
in the survey have been eaten up by
overhead, production .ind operational expense."
The day of the big extravaganza has long
passed. Arkoff said, noting it now is more
fashionable to make a profitable picture
than an expensive one. He also pointed to
the growing interest of youth in motion
pictures as one of the healthiest signs today.
He decried the closing of major film exchanges
as unwise economy since they are
in the business of selling pictures.
In conclusion, .Arkoff declared the 70s
will be one of the industry's most exciting
and progressive decades, marked by the
disappearance of the old familiar labels
and the injection of fresh blood, and he
stated: "American International plans to
be at the center of this revitalization and
resurgence of a fabulous industry."
Production Record Alters
Stories of Unemployment
HOLLYWOOD—Recent stories about
high unemployment in the film industr>',
which made headlines in the local trades,
did not account for the fact that over 500
feature films were produced last year in
this area.
A story Thursday (2) cited 89 per cent
unemployment among lamp operators. Yet
the fact that new methods of lighting sets
do not call for the technolog)- of even five
years ago, which would need fewer men,
was not brought out or the fact that many
of the union members are moonlighting.
The total of 500 films, plus a like amount
of TV' on film or tape, accoimts for more
production than major studios put out in
their best years. Even if runaway production
was involved, still the amount of product
going before cameras has risen
steadily.
This is necessary information for proper
evaluation of these reports.
BOXOFFICE :: March 13, 1972 W-1

. . lines
Mike
—
. . Bob
Hollywood
\C K. l.h.MMON, lv55 AL-adcm) \w.ird
J
winner, will serve as a master of ceremonies
for ihe 44lh annual Oscar show of
ihe Academy of Motion Picture Arts and
Sciences, it was announced by Howard W.
Koch, producer ot the program. He joins
Sammy Davis jr. and Alan King, previously
announced.
I he Other." Thomas Tryon's best-selling
novel which has passed the lOO.OtK) mark.
h.is been named "The Sleeper of 1V71" by
Publishers Weekly. It was directed for the
screen by Robert Mulligan, with Tyron
adapting from his own novel. Uia Hagen
portrays the central character. Twentieth
C'enturs-J-o\ releases.
*
The Permanent Charities Committee collected
$I47,(KM) from payroll d.-duction during
January and f-ebruary. it is reported by
executive vice-president William E. .Arnold.
This compares with SI 30.000 collected
during J.inuary and February of l'-)M. the
l.irgesi collection previously.
*
Roy D. Smith has bjen appointed director
of publicity and promotion for Cine Public
Relations, creative advertising and public
relations subsidiary of Taft Broadcasting
Co. Mike Elliot continues as director of advertising.
*
Stephen F. Zilo was n.inied editor of the
American Film Institute catalog, succeeding
Kenneth W. Munden. it was announced by
•AM director tieorge Stevens jr.
*
A detailed examination of the
Hollywood
film industry was the subject of a special
wries of reports to be presented on KNXT's
"The Big News" during the week of February
14.
•
Marineland of the Pacific has announced
a major realignment of its executive structure.
Two men he.id the management team
— Michael E. Hulnie. general manager-administration,
and John H. Prescotl, general
manager-operations.
•
Francis C i»lcm.in. who wrote and directed
"Sky Divers." and "Beast of Yucca Flats."
has come up with .1 new properly, "Dallas
H.iwks." wiih pnxluction slated for laic
spring. Coleman's story about an adventurer
will be filmed under his Francis
Productions banner .
Frankovich
Will ni.ikc "Report to the Commissioner."
!or 1 Coliimbi.i release. Ihe James Mills
novel v.\\ he released in July by Farrar.
Straus and Cfiroux. ,md has been named as
.1 I iterary Guild Dual Selection . . . Edo
( incmairoprafica. Rome, will produce
Raron Von Nlunch.iU'.cn." with Anionio
rchcrila acting as producer-director.
will star, the second time in a
'i!a film. He starred in "Super In-
•1." curiTintly in release only in
Happenings
Euri'pc I .".I.-
^'.^ v.\Mi!eiii IS about the
18th century German cavalry officers' exploits
in Russia, with over-exaggeration
the key to the comedy . Thompson
will score "Thumb "frippin'." feature produced
and directed by Quinton .Master, now
editing for Avco Embassy release. Thompson's
score will include four songs, with
lyrics by Jerry Fuller . . Ro\ Budd. 24-
.
year-old British musician, whose Roy Budd
Trio is England's top jazz group, is scheduled
to compose and conduct the score
for .MGM's "Ihe Carey Treatment," Blake
Edwards-William Belasco prtxluclion starring
James Coburn and Jennifer O'Neill.
Dan O'Herlihy and Pat Hingle co-star in
the suspense drama set in a Boston hospital.
*
Hagen Smith of Scorpio Films International
announced that he will build two molion
picture theatres in the Phix;nix. Ariz.,
area. To be known as Mini-Cine I and Mini-
Cine 2. both houses will break ground on
the day the filming of Smith's new movie.
"Enemies."' starts. It will be the first picture
shown in the facilities on an exclusive-run
basis. Construction is expected to begin
within a month, with completion date tentatively
set for July, according to Russ
Bernhardt, public relations director.
Work of Variety Praised
By Actor Walter Matthau
television
HOI. l.^ WOOD Ihc motion picture and
industry learned about another aspect
of actor Walter Matthau who. with
Jack Lemmon, was honored at Variety Club
Tent 25's luncheon Wednesday (I). Following
Spero L. Kontos' presentation of a
plaque for the stars' work with underprivileged
children and many witty asides for
Matthau's nomination for an Oscar for his
work in "Kotch."" the actor told the story of
his Uncle Velvel on Rivington Street, which
brought applause, and then went on seriously
to express the thought that his attitudes
toward charities had changed as he had
grown older. Starting with a socio-political
estimate when he was young that governments
should do the job of assisting the
needy. Matthau depicted his progress toward
his middle years, stating that he now believes
firmly in the work of groups such as
Ihe
Variety Clubs.
Silting on the dais with the two honorees
were Sherrill C. Corwin. Variety Clubs International
president, who presented the
Sinay family with gold card patron life
memberships signed by Lord Louis Mountbatten
of India. These included Dr. Ruth
Sinay. Mr. and Mrs. Samuel Sinay and Mr.
and Mrs. Marx'in Chalek. Tom Charack.
chairman of the Palm Springs affair for
Variety, was recognized for his
work.
Corwin made the announcement that a
Paris, France, Variety tent will be initiated
at the Variety Clubs International convention
in New York April 23.
Monty Hall, co-chairman of the day's
events with Jay Stewart, suggested reservations
be made for a charter plane to New
York for a SI 65 roundtrip fare. It leaves
.April 22 and returns .April 29.
.Mike Frankovich told the 650 people at
the luncheon of the work of Variety.
Seated on the dais were Sally Kellerman.
Tony Curtis. James H. Nicholson. Bernard
Dclfont of EMI (Londonl. Marty Baum
(now with United Artists). Milt Goldstein.
Charles Boasberg. Sandy Duncan and
Roosevelt Greer.
Hall introduced all the members who had
been inducted during the past several
months and credited Herman L. Ripps for
the greatest growth of the Southern California
charity group in its history. He is
membership chairman.
Introduced from the floor were Gordon
Stulbcrg. 20th Century-Fox president, and
stars Rose Marie. Jesse White. Jackie Cooper.
June Wilkinson. Ann Richard. Louis
Quinn. Patricia Blair and Binnie Barnes.
Filmrow and the distributors were represented,
with full tables including Crown
International. National General. 20lh Century-Fox.
Technicolor. Whitney Stine and
many others. We noted Newton P. '"Red""
Jacobs. Mark Tenser and Don Haley: Evert
Cummings and his bride Madeline: Ida
Schreiber: Mrs. William Thedford. and
Olive Brown. Also Booker McClay. Pete
Latsis. Robert W. Sclig and the Pacific
Theatres group—Murray Proppcr. Leonard
.Schwartz, Zack Bjiser. Julian Meyer. Milton
Moritz and Bill Bohm. Nat Fellman. president
of National General Theatres, headed
the group at his table.
MGM Names Singleton V-P,
Corporate Development
C L L\ 1 K tin- Wuli.im .Siiiiilclon has
been named MGM vice-president, corporate
development, it was announced by James
T. Aubrey jr., president and chief executive
officer.
In his new capacity. Singleton will be
responsible for the corporation's acquisitions
and development of new business
ventures. One of his first objectives will
he to determine the company's manner of
in\ol\cnient in the areas of C\AT\'. pay TV,
closed-circuit exhibition and .mdio-visual
cassettes.
Singleton joined MGM as an assistant to
the president in 1970 and has concentrated
his efforts on the company's asset evaluation
program. Prior to that he was a
member of the board and chairman of
the executive committee.
Sid Smith Readying Story
HOLLYWOOD—Sid Smith, veteran writer-director-producer
from back in PRC
days, who has produced 525 filmed TV
shows and many features, includ'ng 275
"Fireside Theatres." is preparing a story,
"From Miss to Mrs.."" for early summer
production and for theatrical release.
\V-2 BOXOmcx :: March 13. 197:

1972 Qumitv Adult Entertainment
PRODUCT
LINE-UP
The Love Story From Denmark
"A HOT NUMBER IN FILM SEX- "A DANISH SEX MOVIE...
WITH A STORY LINE!" -^^,V°" BREATHLESS ... DIRTY!" iZ?""
Ueiatiois
«0ULTSOIILT [R]^^^ X iilliiitiinilliismiiniii AIiii>iillil«!lliin!t InCOLOR
LEE HESSEL Presents
"EXUBERANT!
Funny enough to
melt a statue!"
-TIME MAGAZINE
. V
'{ every woman knows
why the wrong
man is
irresistible!
'
"WILD, RACY, BOLD SATIRE'
yoks galore . . . pulls out all
the stops!" -CUE MAGAZINE
"Outrageous,
shocking but
hilarious!"
-WNEWTV
^^
laugh till you
Stalling All[fli;Ai]fl[IOUailel!inelen:i:)
OevinGoldfiibei; Piodoceill)) David Jat Disici
ADULTS ONLY Onecicd b< JOHN C AVIlDSfN A mm\ IIIM in COLOR
EXTRAORDINARY EXCITING SHOW
LEE HESSEL presents
there's
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they were in love... for awhile it didn't matter!
starring RAY LAINE. JUDITH STREINER. ROGER McGOVERN • Directed by GEORGE ROMERO
Produced Uy THE LATENT IMAGE. Inc .COLOR- A CAMBIST FILM
IN PRODUCTION
\\THE CRAZIES II
OCTOBER RELEASE
^S^^ 1*^|
A Cambist Films Release
A Suspen e Drama of a Bacteriological Warfare.
By the makers of "NIGHT OF THE LIVING DEAD."
CAMBIST FILMS iNC 850 SEVENTH AVE. NEW YORK, N. Y. 10019 (212) 586-5.810
BOXOFFICE :: March 1.^. 1972 W-3

. . The
-
LOS ANGELES
Druduccr Authom Cardoza and his wilc
Jo> Uilkcfion returned home after a
wries of personal appearances in San Diego
and lucson. They appeared on 19 radio and
eight rv shows in connection with "Bigfont"
and "Outlaw Riden." Advance preparations
were made by Bill Reardon. the associate
producer.
Ma» l^eiiimle of Laemmie Theatres is
back i>n the job. having suffered a severe
attack of indigestion while attending the
Paramount convention dinner February' 21.
He was rushed to the hospital, where the
danger proved to be minor, a great relief
to him, his family and his many friends. .Ml
wish him gOixJ health in
the future.
WOMPI president Elena Vassar leaves lor
a weeks v.icalion. .She will visit Palm
Spnngs. Phi>enix. the Grand Canyon and
l.as Vegas. .M the Grand Canyon. Elena
will meet her son David, who works tor the
U. S. Park Service . WOMPIs enjoyed
an c.\celient dinner prepared by
Regina Hidalgo. Karen Richards and Shirley
l.utes. The event was held at Elena's
home, with proceeds from the many
WOMPIs who attended scheduled to be
turned over to the I.os Angeles County
Heart -Nss'n
Hurry Nu>ak, Boxoffice International,
will show "The Godson" at the Cannes Film
Festival
Gamclcx .V.vsuciaic.s wishes to correct a
"boo-boo" made in its last announcement of
moving to new offices. .-X wrong address was
given at that time. The correct one is 9399
Wilshirc Blvd.
At the Iremcndnusly successful Variety
Club luncheon Wednesday (I) honiiring Jack
I.emmon .ind Walter Matlhau. held at the
Beverly Wiishire Hotel. .\IGM Records announced
it has made available to members
a limited quantity of pressings of the S.immy
Davis jr. February 2 luncheon, at which
Ciary Owens was master of ceremonies. The
minimum di^nation for this collector's item
IS $10, with proceeds to be used toward the
purchase of two Sammy Davis jr. Sunshine
Coaches for handicapped children's organizations.
The record features tributes from
such outstanding personalities as Steve .Mien.
^^ H AlCH PROJECTION IMPROiy \^
% NEW TECHNIKOTE ^
g SCREENS S
^^ XRL '-E'^TICULAR ^^
1^ JET WHITE &PEARLESCENT ^
-^?^^//////ii\\\\\\\vc^
^i^-OTi CORP. 43 S«b--t S» I'lW
a
James Bacon. Sen. Gravel ol Alaska. George
Hamilton. JoAnn Pflug and Sammy's moving
acceptance of the Heart Award, with
Variety's own Spcro L. Kontos, James Nicholson
and .Al Lapidus.
.\ubrey W. "Bud" Croskopf has been
elected executive vice-president of Four Star
International, it is announced by David B.
Chamay, president and chief executive officer.
\ri (.(irdon, in irom Honolulu, is visiting
Pacific Theatres executives in I.os Angeles
. . . Harvey I.evinson. a former exhibitor,
was seen visiting friends on Filmrow.
Monte Wenncr, .\merican International
Picture's director of branch operations, left
for .Seattle for "Frogs" and "Boxcar Bertha."
Returning from the East Coast was
Michael Zide. AIP vice-president, special
sales administration, where he set up releases
for the above two features, plus
"Blacula."
William Thompson, president of William
Ihoiiipson Pictures Corp.. .ind Calvin Ward,
special projects vice-president, left for Chicago
to finalize plans for the world premiere
of "The Syndicate: A Death in the Family"
at the Oriental Theatre in .April.
"A Clockwork Orange." Stanley Kubrick's
motion picture for Warner Bros., began the
12th week of its Los .\ngeles premiere engagement
Sunday (5) at the Pacific Theatre
in Hollywood.
.\mcrlcan InteniatiunaPs release of "Carry
On ( amping." latest in the perennial
"Carry On" comedy series, opened a multiple
engagement throughout the Greater Los
Angeles area Wednesday (8). The romantic
spoof about unmarried couples camping out
has proved in early showings to be one of
the most successful of the series. The same
day AIP's "Sw'edish Fly Girls" opened in
54 new situations in the U.S. and Canada.
Marty CJrccnslcin. ,\IP Western division
sales nian.igcr. is back from the United Motion
Picture Ass'n's annual .Show-A-Rama
convention in Kansas City.
Fred .Myers took over the Brawies Drive-
In in Brawlcy. Calif., which formerly was
booked by Exhibitor Service. Myers also is
the new owner of the Fox Theatre in Calev
".Slauyhterhuusc-Flvc," a George Ro\
llill-P.uil Monash production for Universal.
•vill open an exclusive Los Angeles engagement
Friday (2.5) at Loews Crest Theatre in
West wood.
"Kidnapped." from American Internationil.
h.is been set tor a multiple-theatre opening
throughout the Greater Los Angeles
.irea Wednesday (15). The rom.mtic adventure
stars Michael Caine. Trevor Howard
and Jack Hawkins and is based on two of
Robert Louis Stevenson's classics. "Kidnapped"
and "David Balfour."
Officers of Girls Friday
To Be Installed March 21
IU)1 I ^ ^SixiD— Richard D.iwson. Lee
.Meriwether. Alejandro Rey and Joy Wilkerson
have been set to officiate at the Girls
Friday of Show Business installation ceremonies
at Andre's Wiishire Blvd. restaurant
Tuesday (21).
Incoming officers are: Jacque Hansen,
Warner Bros., president: Judy Van Noord,
National General, executive vice-president;
Norma Herron. MGM Records, first vicepresident;
Merrilyn Foster, National General,
second vice-president; Elaine Auerback.
Gene Shefrin .Associates, corresponding
secretary; Diane Ginsberg. Crown International,
recording secretary publicity
chairman; Estelle Diamond. National General,
treasurer; Dorothy Epstein. Halstead
& Crocker, philanthropy chairman; Marianne
Curcio. Paragon Films, bulletin chairman,
and Donnis Nagy. Columbia Pictures,
social chairman. Bea Colgan. past president,
will serve as adviser to the board of the
fund-raising group.
Appellate Court Upholds
'Without a Stitch' Ruling
LOS ANGELES—Judge Robert W. Kenny's
judgment for Tonlyn Productions in a
case involving the motion picture "Without
a Stitch" was upheld by the Court of Appeals
in the second appell.ite district of the
State of California. The plaintiffs in the
case, including Sen. John Harmer. representing
the 21st District (Calif.), and Raymond
Gauer. head of the Citizens for Decent
Literature, sought to have the film suppressed
as a nuisance, claiming that it was
obscene. .Attorney Stanley Fleischman represented
the defendants.
The court ruled "The film involved was
shown in a closed theatre. Only those persons
could view it who had paid the admission
price and who entered the theatre
Thus, only those members of the community
were exposed to the film who voluntarily
."
chose to sec it . .
"At bench." the court continued, "only
that portion of the public could see the
film which voluntarily chose to enter the
theatre. The nuisance was not one which
was inflicted or imposed on the public."
2 Appointments Announced
By MGM's Douglas Netter
«. L lA l.R C 1 n — Doiigi.is Nvilcr. executive
vice-president of Melro-Goldwyn-Ma\
er. announced two aptxiiniments in a move
designed to strengthen the reorganization of
the company's film production operation.
Frank I. Davis was named division vicepresident
for business affairs and Lindsley
Parsons jr.
has been appointed division vicepresident
for operations.
Davis will handle all negotiations for
MGM's feature film production, working
with Daniel Melnick. vice-president in
charge of production. Parsons will supervise
production operations on all motion pictures
made for domestic and worldwide markets.
.V-4 BOXOFHCE ;: March 13. 1972

—
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—
—
—
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—
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—
—
Jerry Lewis Chain Opens
Eight More Theatres
NEW YORK — Beniamin Melniker,
president and chief executive officer of Network
Cinema Corp., announced the opening
of eight more Jerry Lewis Cinemas,
during the week of March 1-8. As of that
dale, 1 1 1 Jerr\ Lewis Cinemas will be
actively in operation. Additionally, over
100 theatres are under construction in the
U.S.. Canada and Europe, making this the
tastest-growing chain in the history of
motion pictures.
In Freehold, N.J., a 350-seat Jerry Lewis
Cinema opened March 1, at the Park
Plaza Shopping Center. Area director is
A&G Pix Corp. Exhibitor is Davino &
Scotto.
In Lakeland, Fla., twin Jerry Lewis Cinemas,
seating .^50, opened March 1, at the
Lake Parker Shopping Center, 1108 Memorial
Blvd. Area director and exhibitor
is Florida Cinema Corp.
In Monahans, Tex., a free-standing Jerry
Lewis Cinema, located at Southwest Corner.
Second street and Allen street, Monahans,
Texas, also opened March 1. Cineque
Corp. is area director and exhibitor.
In La Salle, III., free-standing Twin
Jerry Lewis Cinemas, seating 696, opened
March 3, Southeast Corner Marquette.
Mark Cinema is area director. Exhibitor is
J ay tee.
Inc.
In Greenwood, S.C., Jerry Lewis Cinemas
has taken over the old Fox Theatre,
which reopened under new management,
March I. Fred-Mark Cinema III is area director
and exhibitor.
In .Miami, Fla., a 350-seat Jerry Lewis
Cinema opened March 8, at the Coral Way
Shopping Center located at 9600 Block of
Coral Way. Mini Theatres of Florida is
area director. Exhibitor is Mini Theatres
No. 2?. Inc.
Retirement Benefits Are
Upped by WG Pension Plan
HOLLYWOOD—A 25 per cent increase
in the normal retirement benefit of the
Writers Guild Pension Plan has been approved
by the plan's board of directors, it
was announced by John Furia jr., board
chairman. The benefit will be paid for the
life of the participant and 60 monthly payments
are guaranteed either to the participant
or his beneficiary.
The effective date of the increase was set
retroactively at January !. subject to the
approval of the Internal Revenue Service.
Prior to the increase a writer received, as
an annual retirement benefit. 20 per cent
of the producers' contributions to the plan
made on his behalf since the plan's inception
March 31. I960. The one-fourth increase
will raise that percentage to 25 per
cent.
The increase, according to plan admiiiis
trator Andrew B. MacDonald. will apply
only to those participants for whom contributions
have been made, including those
retired prior to January 1.
Tiddler Repeats 400 in LA 17th
Week; 'Garden/ 'Clockwork' at 300
LOS ANGELES—With the top six firstrun
films grossing in the 200-400 per cent
range, metropolitan screen business definitely
was improving. Grossing at a fourtimes-average
pace, "Fiddler on the Roof"
raced through a 17th week of roadshowing
at the Wilshire and again led LA area percentages.
"The Garden of FinziContinis"
continued to demonstrate that it's gaining a
firm hold on area theatregoers through
word-of-mouth recommendations as its third
Plaza week scored 300 per cent. Also at 300
stood "A Clockwork Orange," tenth week,
Hollywood Pacific Theatre. Rounding out
the LA Top Six behind these three films
were "Easy Virtue," 280, second week,
Mayan Theatre; "Nicholas and Alexandra,"
200, Beverly, and "The Hospital," 200, 1 1 th
week.
Bruin Theatre.
(Averoge Is 100)
Beverly— Nicholas and Alexandra (Col), 10th wk. 200
. ,130
.
Bru.n The Hospitol (UA), I 1th wk 200
Canon No Drums, No Bugles (CRC) 65
Chinese DIomonds Are Forever (UA), 11th wk.
Cineramo Sometimes a Great Notion (Univ),
1th wk 65
1
Crest To Find o Mon (Col) 90
Egyptian The Hot Rock (20th-Fox), 3rd wk. ...100
Four Star, Westwood The Lost Picture Show
(Col), 15th wk 100
Granada El Topo (SR), 13th wk 85
Hollywood Pacitic— A Clockwork Orange (WB),
10th wk 300
Loews The Cowboys (V/B), 4th wk 150
Mayan Easy Virtue (SR), 2nd wk 280
Music HoII— King Leor (SR), 2nd wk 85
Pacifi'C Beverly Hills Mory, Queen ot Scots
(Univ), 10th wk 140
Pontages Pocket Money (NGP), 3rd wk 65
Picwood
Plaza
The Boy Friend
The Garden ot
(MGM), 11th wk
Finzi-Continis (SR), 3rd wk.
75
300
.100
Regent Minnie ond Moskowitz (Univ), 3rd wk.
Village Mode tor Each Other (20th-Fox),
Y & Zee (Col), 3rd wk 65
3rd
Vogue—
wk
X
100
Wilshire Fiddler on the Root (UA) 17th wk ... 400
"Great Notion,' Tiddler' 1,000
In Long Portland Runs
PORTLAND—"Sometimes a Great Notion"
and "Fiddler on the Roof." each deep
into its third month on the Portland scene,
still were playing along at a tempo of 1,000
—ten times average business at the Bagdad
and Hollywood theatres. Also winning good
support from Portland theatregoers was
"The Last Picture Show," 500 in the week
that rounded off its first month at the
Broadway 2. "Pocket Money" was nearly as
strong, scoring 450 in a fourth week at the
Mount Tabor Theatre.
Bogdod Sometimes a Great Notion (Univ),
1 1th wk 1,000
Broadway 1 The French Connection (20th-Fox),
1 1th wk 350
Broadway 2 The Lost Picture Show (Col),
4th wk 500
Cinema 21 — $ (Col), 1 1th wk 15o
Eostgate Billy Jpck (WB), 34th wk 150
Fox X Y & Zee (Col). 2nd wk 300
Guild Strow Dogs ;CRC), 1 1 th wk 350
Hollywood Fiddler on the Roof (UA), 12th wk, 1,000
Irvington The Trojon Women (CRC), 3rd wk. . . 150
Lourelhurst Such Good Friends (Para),
6th wk. .
Mount Tabor Ppcket Money (NGP), 4th wk.
Music Box Sunday, Bloody Sundoy (UA)
5th wk. .
Orpheum J. W. Coop ,Col), 2nd wk
250
250
Paramount The Cowboys (WB), 3rd wk 350
"Such Good Friends' New No. 1
On Denver First-Run Front
DENVER—.Again 300 was good enough
for the film grossing that percentage to take
over the Denver business leadership. In the
previous report week. "The French Connec-
tion" stood at 300 in its second week at the
Paramount Theatre; this time, newcomer
"Such Good Friends" at the Cooper claimed
300 and No. I. while "The French Connection"
had slipped to No. 2 and a third-week
280. Holdovers "Fiddler on the Roof" and
"Sunday. Bloody Sunday." with 265 and
250, respectively, ranked No. 3 and No. 4
as all Denver first-run films, except four,
attracted better than average returns.
Aladdin Fiddler on the Roof (UA), 16th wk . 265
Centre The Lost Picture Show (Col), 5th wk .150
Century 21 — Nicholos ond Alexandra (Col),
2nd wk 140
Cherry Creek, Villo Italia The Cowboys (WB),
3rd wk 135
Cinderella City, North Valley, Westland
Kidnapped (AlP) 100
Cooper Such Good Friends (Para) 300
Denham Coboret (AA), 2nd wk 165
Denver, Lakeside, Village Square The Hospitol
(UA), 3rd wk 100
Esquire The Boy Friend (MGM), 3rd wk 65
Flick Sunday, Bloody Sunday (UA), 3rd wk 250
Ogden The Butterfly (SR), 2nd wk 60
Paramount The French Connection (20th-Fox),
3rd wk 280
Towne, Monaco ttonky (SR) 1 50
Jewish Welfare Campaign
Names Four More Leaders
LOS ANGELES—The entertainment industry
campaign for the 1972 Los Angeles
United Jewish Welfare Fund and Israel
Emergency Fund has named four more
drive officers, it was announced by Howard
W. Koch, chairman.
Bruce Geller has been added to the team
of industry co-chairmen. Leon P. Blender.
Abraham Swerdlow and Bruce Corwin are
co-chairmen of the theatres and exchanges
division.
SOUND PROJECTION
MAINTENANCE MANUAL &
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you the service data you need and is
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THIS SERVICE Keer postedl Covering
Old and New Simplex Projectors, Brenkert,
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BOXOFFICE :: March 13, 1972 W-5

Lippert Showcase Opening in April
ILii
KiihiTl I. I ippiTtV (ri'j;iin-(';ililiiriii:i I luiilrcs li;i>. stIuduU'd :i lute Xpril
i)|ii-iiiiiu for llu' 4(tO-M';il ShinMusi' ( iiuni:i ill llic Midjord Sliiippiiii; ( i-iiUt, Midfiird.
Ore. llu- di- luxe sho" hiui'si' «ill feature luii Cuuiit\.
s\N I kANCISCO—A late April opening
has been scheduled for the Showcase
Cinema. Medford. Ore., it is announced by
Richard V. Finch, manager of the Medford
.Shopping Center, who has concluded negotiations
with Robert I.. Lippert. president of
Oregon-California Theatres, for construction
of the de luxe 4()()-seat theatre. This
will be the third indoor theatre in Medford
owned by the Oregon-California circuit and
It is being built to bring long-run. roadshowtyf)e
motion pictures at the earliest possible
dale to the people of Medford and Jackson
County.
Among films that will be shown at Showcase
Cinema are "Nicholas and Alexandra."
"Mary. Queen of Scots." "The Godfather."
"Cabaret" and "Fiddler on the Roof."
ALBUQUERQUE
A pniiluclion company trom rrans-.Americj
Video started shooting the feature
"Ginger in the Morning" here Tuesday (7).
The picture, being produced by Mark Miller,
st.irs Monte M.irkham and Susan Oliver.
Miller also is acting in the movie. Ciordon
Wilde IS director. After a few days of shooting
in this city, the company was scheduleil
to do other location filming in
including Santa
Fe.
New Nfexici'.
Commonwealth Theatres city manager
l.ou .-Vviilio and the managers of all thai
circuit's houses in our town are scheduled
to be in Colorado Springs Wednesday (15>
MERCHANT ADS
IN FUU COLOR • WITH VOICE
rr.. $42.50
^ MOTION PICTURE SERVKE Ca
pS Hyd* St., Son FrandMe, Co. «4Xn
^—
) 67a.9M2 . OmM KmU, Pm.
Featuring the latest, most modern equipment
and luxurious seating, the theatre will
be located in
the north area of the shopping
center next to Fabric House and will be
under the management of Don Evans, longtime
resident of Medford and district manager
of Oregon-California Theatres.
Said Finch. "It will be fully automated,
using the newest Cinemeccanica VI 8 machines
with xenon lamphouses. which will
project the brightest picture, with hi-fidelity
sound."
The Showcase Cinema lobby will feature
an inside boxoffice and a compact, attractive
refreshment stand, while the auditorium
will be attractively decorated in rich
tints of red highlighting the general d.'cor of
the theatre.
.Hid Ihursday (Id) lor .i general compan\
meeting of all
managers.
Paul West, Video Theatres city manager,
and O. F. VS'ilhelm. Video's Las Cruccs city
manager, are scheduled to leave Monday
(1.^) for the annual United Theatre Owners
of Oklahoma convention in Oklahoma Cilv
Eleven Events Scheduled
At Variety Convention
NLW 'lORK—The 45th annual Variety
Clubs Iniern.itional convention is now composed
of I I exciting events, including three
lorm.il b.inquels and admi.ssion to hit
Broadw.iy plays followed by after-theatre
dinner parties. Frank Yahlans and Steve
Ross are serving as co-chairmen of the
.. invention, which is being held April 2'
2.S in New York City.
On I hursday, April 27, Paramount Pictures
is sponsoring two events. Convcnt
'Oncers will have the choice of a dav ai
\queJuct including transportation, lunch
,ind admittance fee. or a night at Vonkers
Raceway, including entrance to the club
house and dinner.
San Bernardino House
Is Acquired by NCC
SAN BERNARDINO. CALIF.—Beverly
Hills-based National Cinema Corp. was
slated to reopen the Crest Theatre here,
formerly operated by Flack Theatres of Los
Angeles, in mid-Februai>. The firm took
over the Fox Theatre in Redlands. Calif.,
recently and has plans to purchase three
other theatres.
The Crest has undergone a thorough renovation,
including recarpeting. reseating and
general upnlating.
Steve Lane. National Cinema vice-president,
said the firm plans to operate the
Crest as a "first-class, first-run movie
house." The policy will be to show pictures
of all types but films which are oriented
chiefly on sexual or violent themes will not
be emphasized, according to Lane.
That is not to say that we'll never show
an X or R-rated picture." he said, "but only
those from major distributors. We're definitely
not going into the sexploitation business."
With the opening of the Crest. Lane said
that National Cinema's theatre management
division probably would be relocated to San
Bernardino. The company also produces
films, he said, and that division will remain
in
Beverlv Hills.
Catering at New WB Patio
Cafe for
Film Companies
BURBANK. CALIF.—The new dining
room and cafeteria for the combined forces
of Warner Bros, and Columbia Pictures personnel
at the Burbank Studios will be unveiled
Monday (13). The new facility has
been named the Patio Cafe and, unlike
Warner Bros.' old restaurant, which served
only lunch, also will cater breakfast, in
addition to dinners when requested for film
companies working at night.
Robert Hagel. general manager of the
Burbank Studios, has retained Wally Branch
Enterprises to operate the new commissary,
which will be open 6:30 to 9 a.m. and 1 1:30
a.m. to 2:30 p.m.
The food staff is comprised of both Warner
Bros,
.ind Columbia personnel.
Updated Harlo Reopened
H,\R1 ijW li.iN. Mii\| IIk- H.irlo
Theatre, closed for two months for remodeling
by owner-operator Shelby Goodman, reopened
Thursday (2). TTie first attraction
booked for the updated house was "Plaza
Suite "
HENRY STEDFIELD
-THEATRE BROKER-
Theafre Sales and Leases
Stcd*ic1d Systems
476 E Athcni St
AJtodcna, Calif.
Real Ettotc Broker
Phone 213) 794 5881
7 Days, 4 to Midnight
W-S BOXOFFICE :: March 13, 1^72

I
. . Doug
.
$10,000 Added to NM
Film-Luring Budget
ALBUQUERQUE—After
appropriating
$100,000 for the New Mexico Film Commission's
program throughout the state and
in Hollywood during fiscal year 1972-73.
the legislature approved Gov. Bruce King's
request for a supplemental $10,000 to maintain
operational momentum for the completion
of this fiscal year.
Gov. King, who personally assumed
chairmanship of the commission shortly
after his inauguration in 1471. said. "The
services we developed for production companies
from the first query to the finish of
production are costlier than contemplated
but we figure that, service being the heart of
the program, we're not going to let down on
such items as air and ground transportation,
no matter what they cost."
The governor said that the preproduction
elements of the program, especially location
scouting and logistical problem-solving.
have been the most helpful aspects of the
service to producers and production managers
and at the same time the most expensive.
He estimated that 50 per cent of
the budget goes into this comprehensive
service.
"We figure the word gets around." stated
the governor, "and I wanted to make mighty
sure that we maintained the service at the
same high level which brought $29,000,000
worth of production into New Mexico in
1971. doubling the figure for 1970, which
we thought was a darned good year in the
first place."
DENVER
Jack Feli.x, branch manager for Favorite
Films, traveled to Salt Lake City to set
dates on his product . Williams was
here from Bozeman. Mont., for meetings
with Sherm Wood, who is the buyer-booker
for Theatre Operators houses.
John Dobson of United Artists is back
at the desk following a trip to Houston,
Tex., where he attended the premiere of
UA's "The Honkers."
Barney Shooker, retired Columbia salesman,
was visiting the offices and renewing
acquaintances.
In town to set dates were John T. O'Leary.
Mingle Corp. Theatres, Eagle, and Howard
Campbell and Neal Lloyd of Westland Theatres,
Colorado Springs.
Vincent Price at CSU
FORT COLLINS. COLO.—Actor Vincent
Price recently appeared in a one-man
show at the Colorado State University
Student Center. Price, well-known for his
interest in art and acclaimed for his roles
in numerous horror films, interpreted the
history of villains through selected readings.
Five Independents Organize Company
To Produce Features in
DENVER—Five independent film producers
have formed a
cooperative company
and have announced they will produce films
in Colorado. They plan to spend more than
$3,000,000 making the films in the state.
The five will produce their own films but
will pool resources, locations and casts in an
effort to cut expenses. They are combining
their activities in conjunction with World
Film Productions, formed in the past year
by Ralf Myers, who is returning to film
production after an absence of several years.
The group just spent a week in western
and southwestern Colorado looking over
possible movie locations and all have come
away impressed with the possibilities of the
region. Aiding in the junket was Karol W.
Smith, head of the governor's committee on
motion picture and TV production in the
state. With the promise of more than $3.-
000.000 worth of production in the stale, it
should not be too difficult to convince the
legislature, now in session, to boost considerably
the present annual $25,000 appropriation
to convince film producers to use the
state for many of their productions.
The agreement to cooperate will be finalized
as soon as attorneys can draw up the
papers.
Will Film Near Durango
Intra-American Pictures, represented b\
Ted Tetrick, said they would film "The
Longhorn Story," with most of the action
taking place around Durango, Colo., but
also using the longhorn herd situated near
Grand Junction, Colo. The feature will have
to do with the smuggling of gold and drugs.
Tetrick will bring a crew of 30 to Colorado
and will begin shooting before May.
Fred Patton of Patton Productions. .Santa
Fe, N.M.. has much of the production done
on "Born to Race," based on the life story
of Bobby and Al Unser. Most of the filming,
done at various race tracks, including
the Indianapolis Speedway, is in the can,
with much of the remaining filming to be
done in Colorado. In fact. Patton bears
scars, although invisible, sustained in the
filming when he was hit by the pace car at
Indianapolis last year. He received a skull
fracture, concussion, hurt ribs and suffered
a 40 per cent hearing loss as a
Story of Wild Horses
result.
Robert McCahon, Producing Artists and
Communications Ventures president, said he
would produce a film based on the plight
of the wild horses, with filming sites having
been picked in Colorado and New Mexico.
A film. "The Housekeeper." will be based
on haunted houses and psychic phenomena
and will be produced in the Grand Junction
area Hy Frank Matty, head of the Saturn 3
Productions Co.
.Myers, who convinced the various producers
to look over the Colorado locations,
says his World Film Productions will soon
Colorado
start pioduction ol "Bridges to Paradise." a
situation comedy. Myers also is president of
Paradise Oil. Water & Land Development
Co.. active not only in oil but in bringing
in new artesian wells in western Colorado.
He has formed World Film Productions
with the backing of about 15 local investors
and plans a stock sale after the company
gets intci action.
Members of the group forming World
Film Productions are. besides Myers, Palmer
Hoyt, formerly editor and publisher of
the Denver Post; Dr. James R. Arneill.
western history and railroad buff; Gerald
Hart, real estate man; Leigh Barron and Al
Pike, entertainers; John E. Griffith, banker;
Howard Farkas, real estate developer; Carl
Akers. TV newscaster and history buff;
Robert Berkeley of Lainson Photo Studios;
Floyd L. Sparks, former film producer and
now writer; William E. Sagstetter, cinematographer;
Miss Laurie Lanning, executive
secretary of the board of trustees of the
American Medical Center, and George H.
Barnard, sales executive.
Harold McCormick. operating theatres in
Colorado and New Mexico, has been the
moving force behind efforts to get the state
legislature to increase the appropriation to
get more film production in the state and he
should experience no difficulty in getting
the appropriation increased. McCormick is
a representative in the legislature, where he
has been for many years.
Here for week-long meetings and the trip
to view locations were Fred Patton of Fred
Patton Productions. Santa Fe, N.M.; Ted
Tetrick. president and producer of Inter-
American Production Co.. Hollywood; Robert
McCahon. president of Producing Artists.
New York City; Frank Matty, president
and producer of Saturn 3 Productions, Beverly
Hills, Calif., and Marshall Reed, Hollywood
director.
Fire Severely Damages
Goldberg Bros. Plant
DENVER— Ihe plant of Goldberg Bros.,
makers of film cans and reels, was severely
damaged by fire which caused $250,000
loss. Officials of the company said the fire
would in no way slow production or deliveries.
Ihe portii)n oi the factory damaged will
be rebuilt at once, with full production
continuing in the meantime.
aioHa!
EXHIBITORS!
IN HONOLULU . .
BEST ON WAIKIKI
BEACH!
(Call your Travel Agent)
THE
INDUSTRY'S
"OWN"
BOXOFFICE :: March 13, 1972
W-7

FREE
SEATTLE
Worth Countfj." 'he Rainbow Adventure
film, opened Wednesday (1) for a twoweek
engagement in Sterlings Lynn. Burien
and Admiral theatres; at Feys Roxy in Renton,
and the National Cinema Crossroads I
in
Bellevuc.
Bueaa Vista and Walt Disney Productions
siK-akprcMCAcd -Now Vou Sec Him. Now
You Donl" at Rcnton Village Cinema I
and II theatres Friday (10).
Ralph (Kgood. manager of Rcnton Village
Cinema 1 and II. and Al Stradcr. manager
of Villa Plaza Cinema 1 and II in lacoma,
attended the General Cinema Corp.
meetings in San Francisco Thursday (9).
Recent screenings: "Blindman." February
23 in the 2(lth C'cniury-Fo\ screening room:
Cinerama Releasings -Le Boucher" in the
Jewel Box, Universals 'The Groundstar
Conspiracy" February 29; National Generals
"E-igle in a Cage" Friday (3); Cinerama
Releasings "Puppet on a Chain" Mond.is
(6). and National Generals "Red Sun" Tue^
day (7).
Ihildnii's inalinccs arc really doing well
at Uniteds Ridgemonl Theatre, where they
began evcr> Saturday and Sunday (twice at
nixm and 2 p.m.) last January. The company
has been printing flyer^ that are distributed
in all of the nearby elementary public and
Catholic schools, besides making them available
at the theatre and in the offices of the
Outkwk newspapers, which also carry the
ad every Wednesday servicing that immediate
area, in addition to ads in both ol the
daily papers each Friday, .Saturday and Sunday'
.Set for the coming month are "My
Side of the Mountain," "Munstcr Go
Home," "The Shakiest Gun in the West,"
"The Adventures of Huckleberry Finn" and
•Pinocchio in Outer .Space," plus cartoons
accompanying each program to fill out two
hours. All seats arc just 75 cents for anyone.
Iwii major openings of the week were in
Lniteds Varsity I hursday (2), with "The
Trojan Women." and at their Ridgcmont
Friday ^^). with "l.e Boucher."
Walt Disney's Song of the .South" went
into .1 ihinl week at Rcnton Village Cinema
I. National Cinema Crossroads 2 in Bellevuc
and the Bay in Ballard . . . Continuing
long-nin engagements were "Summer of
"42" in Its ninth month al UA Cinema 150.
"The French Connection" at the Coliseum.
FREE!
so DA
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NIFTY
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UNIFORM SERVICE
/rite for Catalog
COSTUME CO.
800 Mercer St.
Seottle, Washington 98109
•Fiddler on the Rooi at ihc Uptown and
"Dirtv Harrs " at the Town.
Ill itu -Nuns Kditor" column of the
weekU Outlook newspaper, which has the
only weekly entertainment section of its kind
in the area, was the following in the Wednesday
( I ) issue, from the pen of Trudy Weekworth;
"Not everyone finds romance
through working but the Outlook's Bette
Callihan did and she and her fiance Bill
Shonk. Northwest district manager of United
Artists Theatres, will be wed April I. They
met at a Christmas party hosted b> Stu
Goldman, who has the entertainment beat
at the Outlook and handles the movie ads.
As a reward for bringing the couple together.
Stu gets to be best man at the wedding!"
Oh vcs. the wedding will be April
1 and Stu Goldman will hold a stag, too.
for Bill Shonk and fellow theatre industry
friends.
Denver Area Ozoners Are
Preparing for 72 Season
UbN\ l-.k— l->iiM.-m Ihc.itus in the area
are being spruced up tor full-time operation
after going through the winter on part-time
operat'ion. Wolfberg Iheatres is adding an
other ozoner to the circuit. The new Arapahoe,
just south of Denver, probably will
open in mid-April. At present no manager
has been picked for this facility.
.-\ccording to Wolfberg president Tom
Smiley. William Vandeventer will continue
as drive-in district manager, with Ray Studer
remaining as his assistant. Managers for
the aircrs include: At the North. Gene Watson:
East. Scott Wales; .South. .Shelley Carrigc;
West. Donald Raso: North Star. I.eo
Pyne: Monaco. Ray Wagner: Wadsworih.
Tony Cardello; Valley. Tom Wales, and
Ha van. Ron Rogers.
Highland Theatres, headquartering in
Boulder. Colo., with Russell Berry, vicepresident
and general manager, the drive-in
managers for the region will be: Motorcna.
Greeley. Colo.. Charles Strohic; Skyline.
Laramie. Wyo.. Warren Davis; Sunset. Fort
Collins. Colo., Robert Spight; Lake. Pueblo.
Colo.. Joe Davis; Holiday and Motorcna
Twin. Boulder. Robert .^nde^son. and in
Denver. Nor-West. Wes Mcng; Evans. Dick
Samidc. and the Colfax. Newton Fccney.
George Fisher and Linda Lane operate
the Highland booking office in Denver.
William Garbe is the man.igcr at the Centennial
Drivc-In. which is thought to be the
only outdoorcr to be owned by a race track.
Plan Los Alamos UGT Mini
1 OS .ALAMOS. NM.—Construction is
scheduled soon on a 200-seat fully automated
United General Theatre mini-unit
here, it was announced by Mr. and Mrs.
Roger Moore. The theatre is to be built on
land in White Rock Shopping Center adjacent
to Speedway 7-11.
Favorite of Spokane
Is Acquired by SRO
SPOKANE. WASH.—The Sterling Recreation
Organization, the Northwests largest
sport, broadcast and theatre company,
has purchased Spokane's Favorite Theatres,
according to a joint announcement made by
Fredric A. Danz. president of SRO. and
Favorite Theatres president Joseph Rosenfield.
The sale includes seven Spokane theatres
—the Garland. Post. Dishman. East
Sprague. North Cedar. East Trent Drive-In
and West End Drive-In. .Also included is a
soon-to-be-complctcd twin theatre at the
Lincoln Heights Shopping Center.
Rosenfield said the merger, which is effective
immediately, came about because
there are great advantages to being a part ol
a larger organization, particularly that ol
being in a better position regarding financ-
ing-
Rosenfield is to be the eastern Washington
regional director of .SRO. Danz said.
with Leonard Louik to continue as general
manager.
SRO operates motion picture theatres,
broadcast facilities and sports centers in
Washington. Oregon and California.
Remocieled Aspen Theatre
Openeci by Elmer Afseths
CHLWELAH. WASH.— -Mr. and .Mrs
Elmer C. .Afseth. who recently acquired the
movie house in Chewclah. have reopened
the facility as the Aspen Theatre. Afseth
stated the name was changed to tie in with
the local scenery and skiing potential of the
area.
The theatre has undergone extensive remodeling,
including repainting, carpeting,
modernized restrooms and a new heating
system. The auditorium has been redecorated
in a Mediterranean theme, using
shades of gold, brown and walnut. A face
lifting for the building is planned as soon .iv
weather permits.
The Afseths. who also own the Alpine
hardtop and drive-in in Colvillc and a theatre
at Mctaline Falls, will manage the .Aspen
personally.
Blake Willeford Acquires
Langley. Wash., Theatre
LANGLEY. WASH— Blake Willelord
has acquired the Clyde Lheatre here from
Norman Clyde and slates that he plans to
continue the policy of showing first-run
films on Friday and Saturday. His first
policy revision was to lower the admission
rate for over-65 citizens to SI.
Willeford. a former Peace Corps volunteer,
feels the theatre should become an entertainment
and cultural center for the com
munity and is considering expanding programing
to include midweek showings, music
and live theatre.
Broadway actor Patrick McVey will co
star in "Top of the Heap'
W-8
BOXOFTICE :: March 13. 1972

—
—
'Last Picture Show'
500 6th Week in KC
KANSAS CITY—Once again, it was the
holdovers over the newcomers by a wide
margin. The city's five major attractions
were veterans of from two to 1 2 weeks, with
"The Last Picture Show"— in its sixth frame
at Embassy 1 and 2— leading the pack ai
500 per cent. "Fiddler on the Roof" continued
to show healthy boxoffice returns as
it grossed an impressive 400 in a 12th stanza
at Midland 1. Tied at 300 each were: "The
Hospital" (third. Plaza). "Saturday Morning"
(second, Metro 1 ) and "Sunday. Bloods
Sunday" (second. Fine Arts). Tops among
new entries was the outdoor documentary.
"North Country." drawing a composite 220
in four units. "Hollywood Babylon" did a
dual debut at
the Kimo and Kimo South to
the tune of 150 per cent, while "The Pink
Garter Gang" garnered a composite 125
single week at four drive-ins. "Who Slew
Auntie Roo?" was just average (100) in its
bow at seven situations.
(Average Is 100)
Blue Ridge I, Empire 2, Ranch Mart — Pocket
Money 1 (NGP), 4th wk. 135
Blue Ridge II, Glenwood II—The Cowboys (WBl,
4th wk 250
Brookside 200 Motels (UA), 2nd wk 125
Embassy 1, 2—The Lost Picture Show (Coll,
6th wk 500
Empire I, Glenwood I Such Good Friends (Para),
3rd wk 135
Empire 3, Metro 3, Ronch Mart ?— X Y & Zee
(Col), 3rd wk 150
Fine Arts— Sunday, Bloody Sunday (UA),
2nd wk 300
Four theatres— North Country (SR) 220
Four theatres—The Pink Garter Gong (SR) 125
lnd;an Springs 3, Metro 2, Parkway Two—The
French Connection (20th-Fcx) llth wk 250
Kimo, Kimo South—Hollywood Babylon (SR) .-150
Metro 1 — Saturday Morning (Col), 2nd wk 300
Midland 1 — Fiddler en the Roof (UA), 12th wk . .400
Plaza—The Hospitol UA 3rd wk 300
Ruskin 2—J. W. Cocp (Col), 2nd wk 75
Seven theatres—Who Slew Auntie Roo? (AlP) ,100
"A Clockwork Orange' Triples
Average in Chicago Third
CHICAGO—With just
a couple of e.xcepilions.
the crop of holdovers in the Loop
grossed in the upper brackets. "The Hospital."
in the fourth week at the Roosevelt,
upped its gross percentage to 200 per cent.
"The French Connection" again earned top
mention as an outstanding grosser as it continues
in its outlying run. Leading all films,
however. "A Clockwork Orange" grossed
-300 at the Michael Todd Theatre.
Chicago— Pocket Money (NGP), 3rd wk 125
Cinema— Murmur of the Heort (SR), 3rd wk 150
Esquire—The Lost Picture Show (Col), llth wk, . .175
Loop— Dirty Horry WBi, lOth wk 185
Michael Todd— A Clockwork Orange (WB),
3rd wk. . , , ,
300
Oriental— Soul Soldier AlP), 3rd wk 225
Roosevelt—The Hrspitol (UA), 4th wk 200
State Lake—The Cowboys (WB), 4th wk 175
United Artists— Coboret (AA), 2nd wk 275
Woods— Diomond-. Are Forever (UA), llth wk, ,225
"Tiger Lily" is a love slorv between
Jewish doctor and his black mistress.
Nervous 'Joseph Craig of New York'
Gives Show-A-Rama Humorous Lift
KANSAS CITY—Among the humorous
aspects of the Show-A-Rama 15 convention
was the appearance at the Tuesda>
luncheon of a "substitute" speaker, introduced
by UMPA president Richard Durwood
as "Joseph Craig, executive assistant
to Jack Valenti. New York." Mr. Craig,
in a somewhat nervous manner, began his
speech, but was soon interrupted from the
floor by Robert Goodfriend. American
Multi Cinema general manager, who protested
his discussion of the rating svstem.
sex, nudity, etc. Goodfriend subsided, after
a mutter of protest from the crowd and a
reprimand from Durwood, and Craig continued,
only to be interrupted again—and
again—and finally challenged to meet with
Goodfriend in the alley. Craig marched off
the dais. Goodfriend followed. Then from
another side of the room came the gay
Shawnee Mission East prize-winning high
school band with three timely tunes for
the more than 1,600 guests. Soon, Craig
reappeared on the platform complete with
face bandages, and Durwood re-introduced
him—Joe Adelman from the Kansas City
police force—a "consummate actor." who
then welcomed the delegates on behalf of
the city and informed them Ih.ii if they
got a ticket, to bring it anil $10 .ind he'd
try to help ihem out.
In view of the prank, the audience remained
unaware of the aftermath. Goodfriend
said the security police had been
warned, but somehow the uniformed Kansas
City policeman standing in front of the
podium had not been. Thus, ever vigilant,
he hurriedly followed "Craig" and Goodfriend
to the kitchen, where he made a
valiant attempt to arrest at least one of the
combatants, and it took a few minutes to
straighten out the affair.
.Ann-VIargret. Female .Star of the Year,
gave Show-,'\-Rama convention .i nation
wide "plug" when she appeared on the
Johnny Carson Show Tuesday (29) evening.
The "smiling faces" ties worn during the
convention by UMPA officials were raffled
off at the end of the convention with the
proceeds going to the Will Rogers Memorial
Hospilid.
Most Promising Young Star. Gar)
Grimes, had trouble making it to Show-A-
Rama. His plane was 40 minutes late getting
in and two of his bags didn't arrive 'til
nearly four hours hiter. He arrived at the
theatre just in time to receive his award,
wearing a black velvet suit that had been
in one of the lost bags.
At the Wednesday luncheon sponsored by
United Artists, guests received recordings
of "The Honkers" theme song. The "Project
Picture Campaign" featured "The Honkers"
at the afternoon meeting.
Elmer Bills jr., Salisbury, Mo., exhibitor
and UMPA board chairman, was the winner
of the 11-foot .Sunflower Snark sailboat
given away at the Thursday morning
breakfa.st by Cinemation Industries, host
of the breakfast. The prize was given to
publicize "Run Before the Wind."
Rubber eyeballs were passed out by JER
Pictures of New York and Mercury Film
Co., area distributor, to promote "The
Headless Eyes" and "The Ghastly Jones,"
horror combination. Copy read: "Have an
eyeball on us. Here's looking at you with
a boxoffice blockbuster!"
* * *
Peg Jackson of the lola Theatre. lola,
Kas.. was the winner of the LeCoultre 15-
jewel eight-day clock valued at $100 at the
Critics' Hot Seat session during the women's
Tuesday morning program at Show-A-
Rama. Shirley Myers won the double-silverplated
casserole buffet server worth $40.
Mrs. Myers is the wife of Don Myers, franchise
holder on the new Jerry Lewis Cinema
to be built in Liberty. Mo.
* * *
The impressive Show-A-Rama 15 finale,
in which exhibitors were reminded to "Greet
'Em. Meet 'Em, Sell 'Em and Seat 'Em," in
a summation of the purpose of .Show-A-
Rama and of theatre operation, was the
work of M.B. Smith, who retired recently as
vice-president of advertising and publicity
for Commonwealth Theatres here. Dialog
covering the history and aims of Show-A-
Rama went along with the spotlighted yellow
happy face and the four signs of advice
as thev were removed from their stand.
Bow of 100th Unit Celebrated
GREENFIELD. IND.—The Greenfield
Jcrrs' Lev.is Cinema, located in the Northgate
Shopping Center, admitted free the
first 100 patrons Februar\ 24 for the showing
of "The Man in the Wilderness." This
date marked the celebration of the opening
of the 100th Jerry Lewis Cinema in Houston.
Tex., by Network Cinema Corp.
CARBONS, Inc. ^
'
Box K, Cedar Knolls, N.J.
^^
in Missouri— N' tional Theatre Co., Konsos City—221-9858
National Theatre Supply, St. Louis—849-0860
Mid-Continent Theatre Supply, Kansas City—221-0480
In KanMi—MM-Cantlncnf Tliaatra Co., Kaiuot City—233-5076
BOXOFFICE :: March 1.^. 1972 C-1

. . . Charlcne
.
KANSAS CITY
f^oninionwcallh I bealres managers in the
K.aii'.a'^ Cii\ and Dallas divisions will
aitcnd the annual company meeting, which
will be held Wednesday (15) and Thursdav
(16). at the .Antlers Plaza Hotel. Colorado
Springs, Colo. Every phase of the company's
operations will be touched upon during this
meeting.
CongratuUilions to veteran film salesman
W.li. Hud" 1 ruog of United .Nrtisls. He
was promoted lo the position of branch
manager of the local exchange Monday {(>).
Bill Gill has taken over Truog's former position
of film salesman, while Chuck HIdcr
is the new booker and office manager. The
team is looking forward to great things in
l'>72. beginning with ihe saturation booking
of "The Honkers." slated for Wednesday
(15). All the exhibitors at .Show-A-Rama
were given an in-depth discussion as to
how the promotion for this picture was developed.
Ill town tor the recent Show-.A-Rama convention
were the following Metro-Goldwyn-
Mayer executives: Bill Byrne, St. Louise division
manager; Darrell Johnson, Des
Moines sales manager; Gary Johnson. Si.
l.ouis advertising and promotion man, and
Jim Witcher. Kansas City br.inch manager.
lt.trr> Keardun of the Paramount Pictures
New York home office was in Kansas City
lor Show-A-Rama and also to visit
branch.
the local
John .Shipp, Thomas Film, was in the St.
l.i)uis area Tuesday (7) visiting circuits and
accounts. Shipp also made stops in Springfield
and Taylorville. III.
l.ouLsc Hucming, Thomas Film, apparently
liked Houston so well she decided to
slay an extra week there . . . .Another
winler-time vacationer. How.ird TTiomas. returned
from his C~aribbean visit with a ver\
healthy tan and not-so-heallhy cold February
26. After a busy week with Show-A
Rama, he is back in the office catching up
Ward starts work Monda\
aLOHai
EXHIBITORS!
IN HONOLULU . .
BEST ON WAIKIKI
BEACH!
(C«ll your Tfawl Agent)
THE
INDUSTRY'S
"OWN"
QiUeW
li-V as ihe new ollicc giii in the 1 hoiiias
office. Charlenc formerly was secretary at
National Theatre Supply.
Ihe WOiMPI Club will hold a special
Si. P.ilrick's Da\ parly Wednesda\ (15) ai
the Kansas Slate School for Blind Children,
Kansas City, Kas.. with lots of games, refreshments,
prizes and green on hand. The
WOMPls also are going to prepare over
200 Easter baskets for the City Union Mission
and need volunteers lo help pack. Anyone
interested in helping is urged to contact
Jud\' Helton at the Universal exchange.
Kxhibitor> seen on Filmrow: From Missiouri—Fred
Wilcox. Albany; Mr. and Mrs,
A. E. Jarboe. Cameron; F. G. Weary. Henrietta;
and Bob Buscher. Excelsior Springs.
I-"rom Nebraska—Oscar Johnson. Falls City
Belated conuratulalioas to Gene Irwin.
Warner Bros, booker, on his marriage February
26 to Melanie Papuga in Chicago. The
couple honeymooned on St. Thomas in the
Virgin
Islands.
Screenings at Commonwealth: "The Stepmother"
(a Crown International release, distributed
by Thomas Film). Thursday morning
(9). and "The Great Norlhfield. Minnesoia
Raid" (Universal), Thursday afternoon
(9).
Forl> years ago. according to the column
ot ili.il name in the Kansas City Times Monday
(6), the Uptown Theatre played "The
Reckless Age." with Peggy Shannon. Buddy
Rogers, Charles Ruggles. Frances Dee and
Richard Bennett. "The Lost Squadron." starring
Richard Dix. was at the Mainstrect.
while Boris Karloff and Leo Cariilo costarred
in "The Guilty Generation" at the
Panlages. The Loew's Midland feature attraction
was Sinclair Lewis' ".Arrowsmith,"
starring Ronald Colman.
City Finds Ritz Theatre
Attracts Area Filmgoers
STAFFORD. KAS.—The Ritz Theatre,
recently acquired by the city from Dickinson
Operating Co.. which donated the building,
is enjoying "successful business." according
to a councilman. He said the audience
runs 75 to 125 persons every Saturday
nighi. which is better than when the theatre
was operating three evenings a week.
"We haven't run any R or X films and
d.in't plan to show any restricted movies."
ihe councilman stated.
Dickinson hooks all the films for the city
as a
public service.
Ground Breaking Is Held
For Sedalia Lewis Twin
SI n \1 1 \. .\lo.—Ground-breaking ceremonies
were held in mid-February for the
Jerry Lewis Cinema now under way across
from the State Fairgrounds. The twin theaire.
which will have a total seating capacity
of 700. is scheduled to be ready by July 15.
Attending the ground breaking were:
Mayor Jerry Jones; Kalo Eichholz. general
contractor; V. H. Bingaman. vice-president
of Webb & Sons, builders; Bill Hall, industrial
development director; Loy Holman,
theatre franchise holder, and Mrs. Holman;
Bill Burkholder. chamber of commerce president;
H. W. Harris, president of Third National
Bank; Don Meyers, area director of
Jerry Lewis cinemas, and Mrs. .Meyers, and
William E. Bingaman. owner of the Stale
Fair Shopping Center.
Steve Bruns Takes Reins
At Cinematix 770 Theatre
BHL\ IDERE. ILL.—Steve Bruns. a Belvidcre
High School graduate, has been
named manager of Cinematix 770 Theatre,
succeeding Garry Halsted. it was announced
by Arthur Ehriich. president of Cinematix
Corp. Bruns most recently managed the Bel-
Mar Drive-ln.
It was disclosed that the theatre would
undergo a thorough housecleaning project
and that the admission policy w-ould be unaltered.
Said Ehriich.
"1 he new policy of 75 cents
admission for all seats, regardless of age.
will continue in the future.
Dickinson Signs Contract
For Northpark Mall Twin
lOPI |\. \li). — Construciioii on the
Northpark Mall complex is more than 50
per cent complete, it was disclosed by William
Schwab, owner of Newman's Department
Store and co-owner of the mall. Occupant
firms that have signed contracts include
the Dickinson Twin theatres.
Of)ening date of the Northpark NLill will
be August 10, according to Schwab.
Murry Levine to Become
Operator of a Theatre
Fr:m Njc^ England Edition
FARMINGTON, CONN. — Murry Le
vine of West Hartford, area franchise holder
for Jerry Lewis Cinemas, is to become a
theatre operator,
too.
With associates, he has announced plans
for a twin JLC project in this Hartford suburb.
Each auditorium will seat 350. Cost is
estimated at S200.000-plus.
J
MID-CONTINENT Theotre Supply Corp.
1800 Wyandotte, Konsos City, Mo. 64108
Phono (816) 221-0480 W. R. "Bill" Davis, Mgr.
noMPT • ffncoT • couRmus
LeRose Theatre Is Sold
JLl 1 LR.SON\lLLt. IND. Ihe LcRosc
Theatre on Spring Street has been purchased
by a local group, the Steamboat Cabin Theatre.
The showhouse at 331 Spring will be
used for the presentation of stage productions.
C-2 BOXOmCE :: March 13, 1972

$307,826 Is Raised
By Tent 4 Telethon
ST. LOUIS—The 20-hour telethon "Crusade
for Forgotten Children.'" sixth annual
effort of Variety Tent 4, held the weekend
of February 19, got off to a good running
start with more than $100,000 raised with a
SlOO-per-plate black-tie dinner-dance preceding
the event, which was staged in the
Khorassan Room of the Chase-Park Plaza
Hotel and carried over KPLR-TV. Fifteen
hundred volunteers participated in the big
money pitch, which racked up a recordsmashing
total of $307,826. topping last
year's effort by more than $5,000.
A ceaseless stream of volunteers manned
the 75 phones used to take the pledges at
the event, which featured a variety of local
talent headed by national stars Jackie Cooper,
Maureen Arthur (daughter of Arthur
Enterprises executive David Arthur). Regis
Philbin, Betty Johnson, Jack Smith and
lilake Emmons.
In St. Louis for Preview
Here to appear in connection with a special
preview of their film "Stand Up and
Be Counted," a Columbia release, shown
February 18 at the Creve Coeur Theatre,
were Stella Stevens and Madlyn Rhue, who
stayed over to lend assistance on the spectacular
program, as did Dick Shawn and
Ray Anthony, who were appearing in local
clubs.
Top St. Louis orchestras among the volunteer
entertainers included: Russ David,
Johnn>' Polzin, Buddy Moreno, Oliver Sain,
Buddy Kay. George Hudson, Bob Kuban
and the In-Men, Eric Pirtle and the F-Troop
and Lorenzo Casey and the Matadors, along
with scores of local entertainers—all performing
free for the crusade.
Principal beneficiary of the fund will be
the Variety Club Children's World at the
Child Center of Our Lady of Grace, a diagnostic
and treatment center for emotionally
disturbed children in suburban Normandy.
Aids Over 45 Agencie.s
Tent 4 helps support more than 45 area
children's agencies, among them the Herbert
Hoover Boys Club, the Children's Home Society
of Missouri. St. Louis Society for the
Blind,
Jewish Community Center Ass'n and
several day-care nurseries.
Tent 4's growing fleet of Sunshine
Coaches, specially built vehicles, sees daily
use all over the area to transport handicapped
and underprivileged youngsters for
treatment and recreation.
In addition to the telephoned pledges
which continued to pour in. a huge fishbowl
was provided for youngsters who canvased
their neighborhoods for contributions
and brought the money to the Khorassan
Room. Many donors called back two and
three times during the show to raise the
amount of their pledges.
As Ed Dorsey. telethon chairman said.
"Most important is the fact that every dollar
we raise goes to help these youngsters right
here in our community. I'm sure this has
great bearing on the support we have received
throughout the years."
Chief barker and fund-raising chairman
Joe Simkins reminds that late donations and
pledges are being accepted at First State
Bank & Trust Co., 6313 Easton Ave., Wellston.
Mo.
Malco Closes McCutcheon;
Charleston's Last Cinema
CHARLESTON, MO.—The McCutcheon
Theatre, ov/ned by Malco Theatres of Memphis,
Tenn., closed recently because of public
reaction to X-rated films exhibited at
the showhouse. Mrs. Bill Howard, who was
cashier at the McCutcheon and wife of the
manager, said the town was "up in arms"
over the showing of the movies. But she
commented that the theatre made its biggest
profit off such films and without them could
not break even.
Mrs. Howard said the decision to close
came after Mississippi Prosecutor W. Clifford
Banta jr. viewed portions of the last
attraction.
"Dandy." with two ministers and
other civic leaders. The next day Banta returned
with a search warrant, she said, and
picked up the film. He told Mrs. Howard
that criminal charges would not be filed",
however. Malco decided not to "fight the
battle."
"They say this theatre is too marginal
to get lawyers to fight the case," Mrs.
Howard added.
A spokesman said that X movies were
what kept the McCutcheon Theatre, the only
cinema in Charleston, from losing money
and that if such films were barred, it would
be more expedient to discontinue the operation.
Mr. and Mrs. Howard indicated that
they
expected to be transferred to Sikeston. Mo.,
where they would manage another theatre.
WRO Plaque Is Presented
To Student Steve Fratoni
From Eastern Edition
KINGSTON, N.Y.—Walter Reade Theatres
city manager Daniel Cox recently presented
the Reade "Employee of the Year"
award to Steve Fratoni, son of Mr. and Mrs.
Sam Fratoni of Kingston.
A student at PMC College in
Philadelphia
majoring in history. Steve was presented
with the plaque in honor of his achievement,
plus a cash award. He earned the recognition
because of his special interest in the
activities of local theatres.
Harkins to Build Dualer
From Eo'tern Edition
SCOTTSDALE, ARIZ—Dwight Harkins
Theatres has signed a lease with Camel
View Plaza, 70th Street and Camelback
Road, for a free-standing building to be
called Cinema 7. It will house twin theatres
and seat approximately 1.000 persons.
Harkins operates five other theatres in the
Valley area, as well as Cinema I at Tower
Plaza arid Cinema II at Los Arcos Mall in
Scottsdale.
ST. LOUIS
Lou (Mrs. William) Moore, Better Films
Council of Greater St. Louis publicist,
advises the next regular meeting of the council,
headed by Mrs. Harold Moss, is scheduled
for 10:45 a.m. Friday (17) at the Compton
Film Library, 1 624 Locust St. Program
chairman Miss Java Sharp has arranged a
musical film program to be presented by
Miss Rita Broughton, film librarian. St.
Louis Public Library, featuring: "Music of
Ireland in Films." "Wings to Ireland" and
"Old Irish Songs." The general public is
invited to attend and no admission will be
charged. The meeting will be preceded by
a
huddle of the council's officers and directors.
The Globe-Democrat took editorial note
of Variety Tent 4's telethon, saying: "In
past productions the great-hearted Variety
members have received pledges of more than
$1,000,000, all of it earmarked for the benefit
of children right here in the St. Louis
area. Prime mover in the spectacular effort
is Joe Simpkins. a man the Globe-Democrat
knows well as one of its champion Old
Newsboys. Agencies aided by the telethons
assist handicapped children without regard
to color or creed. They include the Child
Center of Our Lady of Grace, the Jewish
Community Center, Society for the Blind,
Society for Crippled Children. St. Mary's
School for Exceptional Children. Herbert
Hoover Boys Club and St. Joseph's Institute
for the Deaf. St. Louisans are putting their
contributions in good hands by making
pledges to the Variety Club telethon presided
over once more by Simpkins."
Jerry Lewis Unit Nearing
Completion in
Longview
From Southwestern Edition
LONGVIEW. TEX.—Scheduled for completion
this month is a 700-seat Jerry Lewis
cinema which has been under construction
since November.
It will be operated by Gregg Cinemas,
under franchise from Network Cinema
Corp.. a New York-based company formed
by Jerry Lewis, film comedian. The twin
theatre is being built on Spur 63, just north
of the Kroger Family Center. Each auditorium
is to scat 350 patrons and both sections
will utilize automation from the start to
finish of each show.
Gregg Cinemas was organized by five
Longview men—Zack Williams. Frank Abbott.
Paul Williams, Dr. C. W. Payton and
William Rice.
MERCHANT ADS
IN FULL COLOR • WITH VOICE
F.. $42.50
^t^ MOTION PICTURE SERVICE CO.
-ps«)l25 Hyde St., San Francisco, Ca. 94102
Z^y (415) 673-9162 . Gerald Kanki, Pi-es.
BOXOFFICE :: March 13, 1972 C-3

—
CHICAGO
Qordon Slulberg. prc^idcnl oi 20th Ccntur>-hox,
IS coming here in connection
with a local exchange meeting. While he is
in town, exhibitors will be briefed on new
2()th-Fox product, two of which are set
for
e.irh openings. "Concert for Bangladesh" is
opening in 70mm at the McVickers Theatre
in late March or early .April: "Made for
Each Other" goes into the near north Esquire
Theatre Wednesday (15). Early May
will bring "The Culpepper Cattle Co.." on
which a seminar was conducted in Kansas
City recently. Meanwhile. "The French Connection."
which has been one of the outstanding
gros-sers throughout its runs during
the past months, is set to go into a second
outlying run in ten conventional theatres
and four drive-ins.
Henrietta Wenzcl of National Screen Service
IS being Icted at a luncheon to be held
Tuesday (21) at FritzePs restaurant. The
occasion marks her retirement after 40 \ears
of service.
Doris
Iharp Payne, secretary to 20th-Fox
branch ni.ui.igcr Ray Russo. reported that
her husband is progressing satisfactorily at
St. Alexis Hospital in Elk Grove Village.
where he has been under treatment for a
heart attack.
Joseph Mack, president of Filmack. and
Ira Singer, vice-president and general sales
manager, came back with glowing feelings
about this year's Show-A-Rama. They were
both impressed with the feeling of optimism
which prevailed. Singer said it appeared to
him the greater optimism hinged on new
and better product and better attendance
in theatres these days.
Miltiiii li-\ins. Avco Embassy branch
manager, is oil to .Milwaukee, where he
meets with .-Xngelo Porchetta of Capitol
.Service Theatres in connection with "The
Sporting Club" and "The Nightcomers."
starring Marlon Brando ... .A radio and
TV campaign accompanied the initial opening
of "The Sporting Club" in 50 theatres in
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"['vcrvthin^ tor the /'/icii/rc'
Ho. CAPITOL AVI., INDtANAPOUS ilt
Chicagoland and in the state ol lliinois.
Participating theatres report solid grosses.
"Soul Soldier." Ironi .-\merican International
Pictures, which had its first and successful
run at the Oriental Theatre in the
Loop, left there Friday (10) to play in 15
selected outlying theatres. AlP booked "Together."
on which gross news throughout the
country has been tops, into 25 outlying theatres
starting Friday (17).
Allltd .\rtlsls here hosted a screening of
one of the company's newest. "Fright." It
will be opening in this area soon. As for
.AA's "Cabaret." its outstanding business at
the United Artists Theatre gives Nat Nathanson.
Central division manager, and his
staff
cause for happiness.
D. J. Cann of the McVickers managerial
staff was welcomed back after his absence
due to pneumonia.
Everyone here was delighted to learn
that
Bill M.Kkk-n. division manager for Metro-
Gold wyn-Mayer in the Midwest for ten
vears. has been named this company's vicepresident
of distribution in Culver City.
Calif.
"A Fuimy lliinj; Happened on the Way
to the Forum." now scheduled to remain at
the McVickers Theatre until Saturday (25).
is doing especially well with attendance of
groups and students. The next stage production
there. "Purlie." is due June 19. Movies
will be featured in the interim.
WOMPIs are launchin); their big moneymaking
project of the year selling raffle
books on the usual basket of cheer, an item
which has made a number of distributors
and exhibitors happy. They arc looking forward
to clamoring from buyers this year.
Presentation of this basketful of cheer will
be made at the Bosses' Luncheon, to be held
April
II.
Azteca staffers here have set up a cam
paign for one of their biggest for 1972. the
opening of "Natacha" at the Marshall
Square Theatre Thursday (23) . . . "Nicholas
and Alexandra." the Columbia movie
which reopened the Bismarck Theatre in
ihe Loop, is solid as it goes into the sixth
week
.IJMi MiMillaii. Columbia publicist, is in
volvcd in one of his busiest schedules for
spring. Friday (17) and Saturday (18) he
escorts Sidney Poitier and Harry Belafonte
on press rounds in behalf of "Buck and the
Preacher." It will make its bow at the Brotman
& Sherman Loop Theatre. There will
he a preview for exhibitors Thursday (16)
and an invitational showing Saturday (18)
lor PUSH, the organization header! by Jesse
Jackson.
.lack Kckhardt. the Midwest traveler, is
b.ick from another trip which entailed openings
of "The Seduction of Inga" at the
Holiday Theatre in Dcs Moines and the
Cameo in
Sioux City. Iowa. The movie also
is set to play in Minneapolis. Omaha. Milwaukee
and Madison territory theatres. Jack
returned in time to start work on a campaign
in behalf of "Fritz the Cat." an adult animated
feature . . . Cinemation's "Grimm's
Fairy Tales for Adults Only" continues to
make gross history. It was booked for only
one week at the Miracle Mile in Pontiac.
Mich., but it was there for three weeks and
business was big throughout this period.
The Cascade Blue in Grand Rapids, which
also booked the movie for a week, reaped
substantial grosses in a two-week run. Jack
will resume his traveling after he meets here
with Hal Marenstein. Cinemation vice-president
in charge of sales, in connection with
future
product.
Mar>in Rose of Filmack was welcomed
back after spending three weeks in Israel and
Europe . . . Joe Feulner of HA:E Balaban
has been vacationing in Florida.
"Tales From the Crjpt," .i film of five
horror stories written by the publisher of
Mad Magazine. William Gaines, is having
its first showing at the M&R Oriental Theatre
in the Loop . . . Kermit Russell, head
of UMC Pictures, hosted a tradeshowing ot
"Sweet Saviour." starring Troy Donahue.
Charles (.ood. Biiena Vista district man
ager. and Lee Heidingsfeld. branch manager,
hosted a special exhibitor-audience
screening of "Now You See Him. Now You
Don't" at the State Lake Theatre.
Jerzy Passendorfer was in town for the
world premiere of his Film Polski production
"Kill the Black Sheep Zabijcie Czarna
Owcc." to open the Cinema Polski series
for the Chicago International Film Festival
at
the Lincoln Village Theatre.
Sam Kaplan, president of Kaplan-Continental
Pictures, screened one of his new
films. "Beware! The Blob." in the ABC
screening room . . . Dave Schatz. president
of Chicago Used Chair Mart, was in Florida
to confer with circuits in regard to reseating
and upholstering projects. On his return he
promptly met with Herb Wheeler of Brotman
& Shemian Theatres for chair installations
.md upholstering in the Loop Theatre.
Best wishes to Russell Hutcheon. who
joined National General Pictures as head
booker and office manager . . . NGP staffers
received good news on grosses about "A
Boy Named Charlie Brown" after it played
ion theatres on a Saturday and Sunday.
During (he month of February, the censor
board reviewed the largest number of filni'^
in many months. There were 70 pictures,
with only one rejection. In the group of 24
foreign films, five were Mexican, five Spanish,
one Italian and 13 Greek.
S=^l
n>/>''-l3''-l4''MAMm« $30.00
l6''-t6'/>'' MAMITt. 50.00
/y V,. A CTQI
C4 BOXOmCE :: March 13. 1972

AIP Stafiers Prepare
For 'Frogs' Premiere
PANAMA CITY, FLA.—American International
Pictures has opened headquarters
here for the handling of details and activities
for the world premiere of "Frogs" at Martin's
Florida Theatre Thursday (23). Sam
Hart, the company's Southeastern advertising
and publicity director, is on the scene
and is assisted by Tom Laird, the Martin
district manager, and Jack Neely, manager
of the Florida.
"Frogs," starring Ray Milland, is the
much-heralded saga of the confrontation of
Nature vs. Man, a study of an epochal ecological
struggle that has been made into an
exciting and interesting picture shot in
nearby Eden State Park.
Three principal members of the cast will
make personal appearances at the premiere
—Sam Elliott, Adam Roarke and Lynn Borden.
Each has a dramatic role in the picture.
In addition to appearing at the theatre
the night of the premiere, they will be available
for TV and radio interviews and will
meet print media representatives.
Activities in connection with the premiere
will include a press junket, with Debbie
Callaway (Miss Panama City in the Miss
Florida contest), as the official hostess.
Students at Gulf Coast Community College
are building a 6-foot papier mache replica
of a frog and an advertisinij co-op "Salute
to 'Frogs' " edition of the Panama City
News-Herald will celebrate the occasion.
Civic leaders, the business conimunit\' and
the public are lending solid support for the
event.
Stars will be on hand for autograph appearances
in leading stores, whose ads will
inform the public of times for the filmmakers'
availability. In addition to Milland and
the trio here for the opening, the cast of
"Frogs" includes such well-known performers
as Joan van Ark, Judy Pace, David Gilliam,
Mae Mercer and Nicholas Cortland.
George Edwards and Peter Thomas were
the
co-producers and George McCowan directed
from the screenplay by Robert
Hutchison and Robert Blees.
State, city and county officials will participate
in the opening ceremonies, along
with a large delegation from the Columbus.
Ga., Martin Theatres headquarters and other
prominent exhibitors and circuit executives
from throughout the territory.
Stations WJHB-TV. Panama City, and
WTVY-TV, Dothan, Ala., will cover the
premiere with live telecasts.
Following the premiere here. "Frogs" will
open Friday (24) in Martin's Rialto in Atlanta
for an extended run and in many other
kev situations in the Atlanta territorv.
SCREENS«>^Q^J
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Fla. Motion Picture Pioneers Honor
Harry Brandt on His
MIAMI—Motion Picture Pioneers of
Florida hosted a 75th birthday party at the
Montmarte Hotel early this month for Harry
Brandt, one of the industry's distinguished
founders.
The event inspired a complete turnout of
the membership, along with friends and
celebrities representing all phases of the
film industry. A standing ovation greeted
the escort of honor—comprised of National
Pioneers—as Brandt proudly led the 1909-
1915 contingent to the dais.
Jack Levin, local chapter president, conducted
a "This Is Your Life" salute to
Brandt, who "was raised in a cold-water
flat and who, as a school boy, earned three
cents an hour filling paper bags with pepper
in
a basement grocery store."
First Theatre Failed
Levin rolled back the scene to 1917, when
"Harry opened his first theatre in back of
Feltman's Restaurant at Coney Island. It
was outdoors and he was rained out, broke
and broken-hearted. But he started out
again—and the rest is history."
Today there are 147 theatres in 13 states
carrying the Brandt circuit banner.
A plaque inscribed "To Harry Brandt,
with love and affection from the Motion
Picture Pioneers" was presented and telegrams
and congratulatory messages were
read. Among them was a letter bestowing
a "surprise" birthday honor from the Anti-
Defamation League of the B'nai B'rith.
Saul Jeffee, president of Movielab, contributed
this tribute: "The 75th birthday is
a diamond celebration. This is particularly
fitting since Harry is a jewel of a Pioneer,
who has contributed substantially to the
industry's progress in exhibition, distribution
and production."
Long List of Honors
Evelyn Spitalny of the Miami Beach Sun-
Reporter, who reported the above, added
that these newest honors will be added to
the prized Brandt collection of hundreds of
testimonials, medals, awards and Presidential
citations for U.S. and Israel bond
raising, religious and philanthropic endeavors,
support of charitable and cultural institutions
and hospitals.
As Brandt took the podium, he looked
around the crowded room and said. "I sec
in front of me 1,000 years—as a conglomerate—representing
the sense of togetherness
of an industry which, they say, has no
heart. There is more heart here today than
ever before.
"Many of us have reached the Rubicon of
years granted. Looking ahead. I predict that
our industry is not going back. It has to go
forward. It can't go back because here.
today, symbolizing the vital
lifegiving heartbeat
of our industry, are the Motion Picture
Pioneers. You are pointing the way."
Mrs. Harry Brandt graciously
accepted a
75th Birthday
spray of American Beauty roses. In 1971
she was the recipient of the Robert F.
Kennedy Humanitarian Award.
Among those who planned the celebration
for Brandt was Murray Sharf, general manager
of the Southern link of the Brandt
Theatres chain (including three Miami
Beach houses— the Cinema, Plaza and Flamingo).
Sharf distributed, in behalf of
Brandt, newly minted silver dollars as remembrances.
Schneider-Merl Inks
Pact for EC Twin
ELIZABETH CITY, N.C. — Leonard
Merl, vice-president in charge of operations
for the Schneider-Merl circuit, announced
the completion of negotiations for a twin
theatre to be built here in the Southgate
Shopping Center.
This will be the city's first new theatre in
more than 20 years. To be known as Gate
Cinema 1 and Gate Cinema 2, the twins
are to be automated for all phases. of operation
and will feature wall-to-wall carpeting,
ceiling-to-floor draperies and the most modern
equipment available in all departments.
Cost of construction was estimated by Merl
at $281,000.
Stanley Schneider, president of the circuit,
expressed belief that Elizabeth City has
been direly in need of a modern film theatre
and predicts immediate and continued success
for the Gate twins when they are
opened this spring.
Schneider, who noted that this construction
will bring the circuit up to 14 units,
said he hopes to announce within two weeks
future construction plans contemplated by
Merl and himself.
Queen City Amusement, which handles
the buying and booking for the circuit's
theatres in Raleigh, Durham, Burlington,
High Point, Winston Salem, Gastonia and
Boone, also will buv and book for the Gate
twins.
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BOXOFTICE :: March 13, 1972 SE-1

-
j
ATLANTA
Dalpb Buriag, 20ih Ccntun-Fox Southern
division exploitation and advertising director,
has started something along Filmrow.
For two years, Ralph has been making
wines m his home (it's legal as long as an
individual limits his annual production to
200 gallons). He and his wife Marguerite
have serN'ed these various wines to their
guests and praise has been generous. Now
two more film indusir>iies. Williard Kohom
of National .Screen Service and I.ouis Osteen
of National Theatre Supply, are learning
how simple the wme-making process is (you
make the stuff with kits you can buy) and
are on the way to becoming experts, like
SE-2
Cmmores
Buring, in turning out "vintage" wines. The
hardest part, they all agree, is the patience
required to let the product age properly.
JM-Syrup
is always
the same,
Terrj Morriion, who recently opened his
Southeastern Management and Buying firm
the Atlanta Film Building, returned from
in
a get-acquainied visit with exhibitors in
Birmingham and Annision, Ala.; Johnson
City. Tenn.; Columbia, S.C., and Thomson.
Morrison serves the Atlanta. Jacksonville
and Charlotte territories ... Joel Poss,
Columbia Southern division ficldman. made
a swing into the Miami territory to set up
"Living Free" at a benefit at Wometcos
That's what
manes us
difierent.
Different because the flavor is uniform in
every drink. Difierent because all flavors
are fortified uilh pure cane sugar and
vitamin C. They divvjlve instantly because
they're cntoleted: Available in 12 popular
flavors indudins neu lang) apple.
HERE. HAVE A TASTE._
CR.^M

Remember when just saving a buck was a big problem?
There was a time when you were struggling to make ends
meet, to make a name for yourself, to achieve your personal
version of the American dream.
A time long before you knew the difference between a
common stock and a convertible debenture.
Now you've made the grade. But a lot of the people working
for you are in the same boat now that you were in then;
struggling to save a buck.
Why not help them? By installing and promoting
the Payroll Savings Plan for the purchase of U.S. Savings
Bonds.
-
Sure, there are more rewarding investments for big-time
investors. But for the small saver, the Payroll Savings Plan
provides a
pro\en method for saving something instead of
nothing on a regular basis. Think of it this way:
With the Payroll Savings Plan. you"re providing
a valuable
fringe benefit for your employees. You're helping fight
inflation by steering excess dollars into savings. And you're
doing a good turn for your country which continues to look
to Savings Bonds as a cornerstone of its debt financing.
If you already have the Payroll Savings Plan, promote it.
If you don't, install it. For information or assistance, write
Director of Marketing, The Department of the Treasury,
Savings Bonds Division, Washington, D.C. 20226.
L. S. Savings Bonds
© The VS. Covrrnmeni does not pay for Ms adverlisemenl It is presenleil as a puhlu trn ue in cooperation » i(/i The DeparlmenI of the Treasury and The Ait ertlslnl CoWKlU
BOXOFFICE :: March 13, 19.7.2
SE-3

. Mrs.
ATLANTA
iConiinucU trom page ^Lli
wreening of "Now You S«:e Him. Now You
Doni at the Fox Theatre Friday (10).
Joe Good, who wa* forced to close his
Art Ihcatre in Augusta alter a showing of
"He. She and Him" was followed by a
brush with the law that caused business to
dr> up. was a recent Filmrow visitor. He
called on B. William .Andrew jr. of Southern
Indcpcndeni fheatres. who had bought and
booked for the Art before it was closed in
February.
•^orky," big-budget \ICi.M production
about a stock-car racer, played by Robert
Blake, is to open in several metropolitan
liH-alions Wednesday i\5). .Allantans are
much interested in this picture since a considerable
liH)lage of it was filmed here last
spring, including the racing shots and fiery
crash scenes. At that time the picture had
the tentative title of "Going All Out." In
the supporting cast are Roddy McDowall.
Patrick O'Neal and Ben Johnson, the
latter
an .Academy Award nominee for his role in
"The Last Picture Show." "Corky" is the
second film for director Leonard Horn, his
first being "The Magic Garden of Stanley
Sweetheart."
Ka> KthiTidyi' iif l.os Angeles has been
"KNOW HOW" is
SMt ~
^
ccCje^Pi^
our most important
cuejtypi^
"KNOW HOW" made us first twith
Automation^t
CL£jtyPi^
"KNOW HOW" made us fint with
Xenon, x^
^Cd^-^Cx
"KNOW HOW" putSKoc/ in the picture.
call QUEEN - Me know how to give
personalized service.
The /^Feature Service
?409 First Ave., North
"mingham, Alabama 35203
"
i: (205) 251-8665 &
transferred by Universal Pictures to
Atlanta
to handle the company's 16mm film sales in
this territory, aiming at colleges, schools
and other nontheatrical clients. He will
occupy office space in the exchange at 205
Walton St.. N.W. .
. . Owen
"Randy"
Brantley, assistant to manager Dick Settoon
at Universal, has been promoted to head
booker, replacing Ronnie Goldstein, now
with Eastern Federal's headquarters in
Charlotte. Richard Hendricks has been promoted
to assistant booker at Universal . .
.
Tommy Dunn, Universal regional sales
manager, returned from visits with independent
exhibitors and circuit officials in
the
Miami territory.
Filmrow friends learned of the death of
another beloved veteran showman. E. R.
"Doc" Miller of Johnson City. Tenn. Miller,
owner-operator of the Parkway Cinema,
Capri Theatre and Skyline Drive-In at Johnson
City, h.id been ill several weeks. Funeral
services were held in Johnson City Saturday
(4). Miller had many friends on Atlanta's
Filmrow.
Ken Smith. .Atlanta freelance advertising
and exploitation agent, is on a special Universal
a,ssignmcnt in New Orleans, handling
a saturation engagement of that company's
"Silent Running."
Trade and press screenings in Columbia's
Filmrow Playhouse: Modern Times," Columbia;
"The Incredible Challenge." Gordon
Bradley for Trans-Vue Pictures;
Fright." Allied Artists; "Puppet on a
Chain," Cinerama Releasing; Journey
Through Rosebud." Walter Powell, now of
Los Angeles, for Futurama; 'Cream," 'The
Losers." American International Pictures;
The Nightcomers," Avco Embassy, and
Lady Frankenstein." distributed by Atco
Gibraltar . . . Screened at the Preview Theatre
in the Atlanta Film Building was
Squares." distributed by Jack Vaughan
Productions.
hilnintw friends hear from Carol Lee Wil
iingham thai she is beginning to feel at home
n Dallas, where she with Major Films as
tfirl Friday to owner-president Jack Durell
-the same job she had when Durell m.iintained
a branch in the Atlanta Film Building
ind divided his time between Atlanta and
Dallas.
I'alienls" Pnigrcvs: Weber Howell, Cinc-
.1111.1 Releasing Corp. exchange manager, is
still in the coronary unit at Georgia Baptist
Hospital. .As of Sunday (.*!). he was not being
allowed visitors. Shortly after he had
the heart attack, his wife gave birth to
twins, a boy and a girl . . . Mary Cleland.
. . . Mrs. Jerri
Universal inspector, is recuperating at her
home after undergoing major surgery at
Crawford Long Hospital
Moore returned to part-time duties as secretary
to Ralph Buring. 20th-Fox Atlanta
division field representative, follow'ing a
^«iit with mononucleosis . Louise
Bramblett of Wil-Kin. Inc.. (where she is
well-known as "The Candy Lady") has re-
. . .
covered from a siege of Hong Kong flu
Edgar L. Rice. Filmrow printer, is recuperating
from a cataract operation.
Four new members have joined the Wom-
Pets, junior organization of the Atlanta
WOMPL Julia McAlister, Film Ventures
International; Leslie New. secretar.. Mike
Parver Associates; Rosemary Hastings. .Atco
Gibraltar Corp., and Toni Cherr\'. also
Atco. All four of these girls also are full
fledged members of WOMPL The Worn-
Pels are planning lo meet once a month
from now on and have chosen the staging
of a fashion show, in which they will be
the
models, as their major project.
. . Jack
W. C. (iehring. 20th-Fo,x Division manager,
was among Atlantans attending Show-
A-Rama 1.5 in Kansas City. Mo. .
Jones jr.. who operates the Midway Theatre
in Etowah, Tenn.. and the Starlite Drive-In.
Athens. Tenn.. and also books and bu\s film
for the Carroll Theatre, owned and operated
by his father Jack sr., was a Filmrow
visitor . . . E. William Andrew jr.. who
buys and books for the Crossroads Drivc-In.
Whitwell. Tenn.. has been advised by owner
R. B. Reeves that he will reopen fulliimc
Wednesday (29).
The Metropolitan Atlanta Better Films
Council sends representatives to trade and
press screenings, upon invitation, or to new
pictures when they of>en in area theatres.
Short critiques are turned in to a committee
and are followed up at the monthly council
meetings with more details from other members
who have seen the films. The committee
then works up a list giving titles, produc-
. .
ing companies, casts, ratings and brief resumes,
plus opinions on each picture listed
for the month. For example: " 'Such Good
Friend'—R—Comedy Drama. Otto Prcm
inger—Paramount— with Dyan Cannon,
James Coco. Ken Ward . Indictment of
medical profession and hospitals. Not too
"Complct* Boorh Equipmant"
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Hortson Xenon 16mm Projectors
Xenon Bulbs—Sound Systems
Automation—Lenses—Reels
Rewind Equipment—Screens
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I
'
ences
good; sex; bad language." Other films covered
on a recent list were "The Ra Expeditions,"
"Harold and Maude," "Kotch,"
"Straw Dogs," "Bedknobs and Broomsticks,"
"Fiddler on the Roof," "Sometimes
a Great Notion," "Song of the South," Summer
of "42," "Who Slew Auntie Roo?".
"Diamonds Are Forever,"" "Dirty Harry"
and $."" These lists are distributed to
schools, churches and other interested organizations.
Because of their source and the
care with which the lists are compiled, they
carry considerable weight with the public
they
reach.
Davison Completes House
Shots for 'Honeymoon'
ATLANTA—Despite inclement weather,
which brought temperatures down to 4 degrees
and included 3 inches of snow followed
by rain, producer-director Donn Davison
was able to complete indoor camera
work on location for "The Honeymoon."'
The filming was carried on in a dilapidated
Roswell backwoods house.
It was with much relief that Davison's
cast and crew heard him say,
"Cut!"" for the
final time as they knew their next location
stop was to be Tampa, Fla., where the exciting
auto chase sequences are to be filmed.
The thought of a week in Florida's sun lifted
their spirits as they enplaned at Atlanta"s
International Airport. After the Tampa filming
will come a flight to Charlotte, N.C..
for several mountain country scenes.
In addition to his main cast of seven,
Davison took with him to Florida his chief
cinematographer Avrum Fine, soundman
John Pastore and electrician Ben Ennis.
Davison planned to use Tampa technicians
for other chores.
G. O. Anderson: 'Cullman
Patrons Prefer Comedies'
CULLMAN, ALA.—"In Cullman, audi-
prefer comedies." G. O. Anderson,
manager of the Martin and Marbro theatres,
told Kay Johnson, Cullman Times staff
writer, in a recent interview. And audiences,
! generally, Anderson pointed out, are more
[ selective as to what they pay to see, being
well informed in advance by film advertising.
Declaring that "Movies today are better
than ever before." Anderson cited a long
list of films that have become great in the
public mind in recent years and "will never
,
be forgotten."
Anderson's interview was given several
columns in the Times, which printed his
picture as he was seated beside a projector
in the Martin Theatre. Martin Theatres.
Anderson told Miss Johnson, has around
$10,000 invested in projectors at Cullman"s
Martin Theatre.
"And Hope to Die,"' starring Robert
Ryan and Jean-Louis Trintignant. will be
distributed by 20th Century-Fox.
Nancy Roberson an Entry
In Miss Georgia Contest
ATLANTA — Nancy Roberson. who
works for R.C. Cobb Theatres" Atlanta film
buying and booking headquarters on Filmrow,
is an entry in the Miss Georgia Universe
contest to be held Wednesday (22) at
the Atlanta Marriott Motor Hotel.
Miss Roberson, daughter of Pat and
Marjorie Roberson (her father works for
Metro-Goldwyn-Mayer and her mother is
secretary to W.C. Gchring, Southern division
manager for 20th Century-Fox), is Miss
Clayton Junior College in nearby Morrow,
where she is a part-time student. She has
brown hair and green eyes, stands 5 feet
and weighs 100 pounds.
If Nancy should win the Miss Georgia
competition she will represent the state in
the Miss U.S.A. contest, which is usually
held in Miami. The winner of that contest
will go on to the Miss Universe Contest.
MGM Eastern Division
Seminar in Atlanta
ATLANTA— Bill Madden, MGM vicepresident
and general sales manager; his
assistant Lou Marks; Ted Hatfield, MGM
coordinator of advertising, and Sid Stockton,
in charge of MGM exchange operations,
were in charge of the symposium held here
Wednesday (8) for the Eastern division of
the U.S. and attended by personnel from
five MGM exchanges.
From the Culver City home offices came
Sam Speranza, Dave Forbes and Howard
Sandler; representing MGM of Canada
were general manager Ron Emilio. sales
supervisor Brian Upjohn and director of
public relations and exploitation Hilda Cunningham.
Others attending included Sidney Eckman.
New York division manager; Bill
Gravitz, Eckman"s assistant; Steve Segal.
NY publicity manager; New England division
manager Dave Titleman. assistant
Frank Lynch and publicist Hugh McCallie;
Philadelphia division manager Jerry Levy,
assistant Leon Weston and Don Davidson
(fi>rnierly of Atlanta), publicity director;
Detroit division manager John Kane, assistant
Clifford Perry and publicist Marc Bladd.
On hand from here were W. W. "Woody"'
Sherrill, Southern division manager, and assistant
Jim Corbett; Jerry Martin, division
public relations and advertising director, and
Tom Baldridge, publicity manager.
Scene of the meeting was the Regenc\
Hyatt House, Atlanta's showplace hostelry.
From here the company officials moved to
San Francisco for the Western division
seminar.
City Wants Theatre Kept Open
From Eastern Edition
BELLEFONTE. PA.—The city council
discussed ways to keep the Plaza Theatre
operating at a recent meeting. The onl\
movie theatre in the borough, owner Bradford
Crunck has proposed sale of the facility.
Manager Symposiums
AreHeldbyABC-SE
ATLANTA—The annual managers meeting
of ABC Southeastern Theatres, eastern
district, managed by Norris Hadaway with
headquarters in Atlanta, was held February
29 at the American Motor Hotel, featuring
a seminar on spring and pre-summer activities.
Hadaway presided at the meeting and
president John Huff spoke to the group and
outlined
luture plans.
Attending the session were city manager
W. J. Curry, James Smith, Ronnie McHone,
Bruce Torbet and Warren Holston ol Knoxvillc;
city manager Marvin Warren, Athens;
city manager Gary McDowell, Johnson
City, Tenn.; city manager Donald Kent and
Jerry Hale. Kingsport, Tenn.; city manager
Anthony Rhead and Terry Easterling, Savannah.
Ga.; city manager Jerry Tinncy and
David Davis, Augusta.
Attending from Atlanta were city manager
George Deavours; Al LeDon, manager
of the Fox Theatre; James Ankrum, manager,
Phipps Plaza; Earl Buckley, manager,
Ro.\y. Representing the Atlanta home office
were Huff, advertising manager Bob Corbett,
Bob Gunter and Bill McGhee of the
booking department.
The ABC Southeastern Theatres,
western
district, managed by P. M. "'Mack" Russell,
with headquarters in Birmingham, held its
meeting at the Birmingham Downtown
Club, with a program nearly identical to the
one held here earlier in the week.
Present al the Birmingham meeting were
city manager H. T. Stafford, .'^nniston, Ala.;
city manager Donnie Stone and George Folsom.
Auburn. Ala.: city manager Cecil
Brown, Fred Barton and Dean Perry, Birmingham;
city manager Jim Harrison and Dan
Whitten, Chattanooga; city manager Milton
Newsom, Ed Bigbie. Ray Wolfinger and
Gene Jacks, Columbus; city manager James
Carr, Tom Campbell and Bill Metcalf.
Montgomery, Ala.; city manager Harry
Broussard and James Rice. Mobile, Ala.;
city manager Robert Flauher. Joe Bowles
and John Smith. Pensacola, Fla.; city manager
Roger Butler and Felix Lacey. .Selma.
Ala.; city manager Charles Woodard. Tuscaloosa,
Ala.
President Huff led to Birmingham a contingent
including Hadaway. Corbett, Gunter
and McGhee.
Closing the series of ABC Southeastern
managerial symposiums was a meeting for
the circuit"s drive-in theatre managers held
Tuesday (7) at the Family Drivc-In in
Knoxville. Tenn.
Co/ioitna.
"^.^-^-^TBOOKING service:
"Theotre Booking & Film Distribution"
221 S. Church St., Charlotte. N.C.
Fronk Lowry . . . Tommy White
Phone: 375-7787
BOXOFTICE :: March 13. 1972
SE-5

Miomians Respond With Enthusiasm
To living Free' Royal Premiere
MIAMI
MIAMI—The lown rolled out a red car-
|Kt for ihe royal premiere of "living Free"
and the event's most honored guest. His
Rl.v.iI Highness Bemhard. Prince of the
Netherlands, couldn't have been more
pleased. He called the response an indication
that Florida is concerned about conservation
and the protection of wildlife everywhere.
The premiere was held at Wometco's
Miracle Theatre in Coral Gables. The Merry
Mummers, Greater Miami's Marching
.String Band, played the theme from "Born
Free," the first extraordinarily successful
Joy Adamson film.
Kleig lights crisscrossed in front of the
Miracle as several hundred persons jammed
ihe Miracle .Mile's sidewalks for a glimpse
of the royal party. Personalities were introduced
as they arrived by Chuck Zink.
WIV'J's emcee for the night. Inside the
star of the film. She had arrived from
ihtMire, intri'duclions were performed by
Channel 4's Ralph Renick. .An especially
spirited (•'eetini; was given Susan Hampshire,
England just in time for the .Miracle cere-
Executives of Columbia Pictures attended
and again expressed iheir desire to sec the
proceeds of "Living Free" premieres go to
the World Wildlife Fund, headed by Prince
Bern hard.
Womelco then rolled the new film, billed
as the further adventures of Elsa and her
lion cubs.
Ken Heinrich. Miami News entertainmeni
writer, praised "Living Free" as marvelous
family entertainment and added that
monies.
"hopefully,
Womelco will be able to bring it to
area theatres before too much of the glamor
of the royal premiere fades."
.\mjng other VIPs attending the royal
premiere were Carl Foreman, the film's
executive producer; Paul Radin. producer,
and Sidney Cohen, president of Highroads
Productions: Mitchell Wolfson. president ol
Womelco Enterprises; Mrs. Wolfson anil
many Womctco executives.
JACKSONVILLE
A I'liir Jtihii C'urraUine iiiusl have brightened
the local public's image of the m.>tion
picture industry as he appeared here as a
leading participant in the city's Sesquiccntennial
celebration of the day when Jacksonville
obtained state recognition as a city in
IK22. Newspaper feature writers Robert L.
Smith. Martin Crulsinger and Ray Knight
were lavish with praise as they interviewed
him, and his narration of Aaron Copland's
"Lincoln Portrait" in the Civic Auditorium
was described by one critic as "such a rich
yet unaftecled style that the audience clambered
to Its feet, many with tears in their
eyes." CJn the motion picture front. Carradinc
said that only I per cent of the 22.000
members of the Screen Actors Guild are
working, adding that "Hollywood is a dead
issue. Independent productions are the only

Ethics. Where have they gone?
Ethics, says the dictionary, is
"the science
of human duty; moral science."
In today's world, so complicated with
gadgetry and machines that we often
lose sight of others and of our own best
selves, it isn't always easy to keep "human
duty" in mind.
As life gets more complicated, men lose
their senseof identity, valucand purpose.
Life, in a sense, becomes "cheap" and
"unimportant^." And with that, it becomes
ever easier to take the easy way,
to ignore the principles of right—and
our human duty to others.
The one place where human values arc
kept in proper focus is where you worship.
Nowhere is the individual more
valued. And if you care, the place where
you worship can become, with youihelp,
a rallying point for lifting all
the deteriorating values you see
around you. Worship this week
—and put your faith to work
all week.
Worship this week
^'''^c^
RELIGION IN AMERICAN LIFE
""c St**'
Published as a public service in cooperation with The Advertising Cjuncil and Religion in American Life
BOXOFFICE ;: March 13. 1972 SE-7

'
—
Bcdknobs
2ncJ
. . Also
2 More Mobile Units
For Giddens & Resler
Mobil I Al A —Guldens
of around 600.
In Pensacola. Fla., Giddens & Rcster's
I ordova Cinema I and Cordova Cinema 2
are in the final stages of construction, aiming
at an Easier opening—or a week later, if
there are any last-minute construction problems.
The Cordova duo. in line with other
new Giddens & Hester theatres, will be a
de luxe operation, equipped with rockingchair
seats, complete automation, seating tor
565 patrons in one auditorium and 460 in
the other.
Weldon Limmroth and Gene Williams,
circuit executives, made a trip recently to
Meridian. .Miss., to check construction
progress at the Park Cinema I and Park
Cinema 2, Tliis combination also will be a
dc luxe operation and will be ready for its
first patrons around June 15.
MEMPHIS
Uoliduy IniLs, with headquarters in Memphis,
will start showing first-run movies
to its guc-^ts in 20 cities on closed-circuit
TV for a free. Color tape on cassettes, utilizing
slow speeds, make the now communication
media possible, officials of Holiday
Inns announced. Antenna systems at the
inns are being altered to work with the TC
tape devices.
.\ cunnian look S300 from ihe cashier of
the .Xirw.iys Iheatrc on Lamar Street in
Memphis at 7:30 p.m. Friday (3). Barbara
Blairmore. the cashier, said the man pointed
a gun at her through the window and said:
"Ciive mc all your money." She complied
and be escaped.
Thi- \urifl\ liarkirs have resumed Friday
night bingo games, the latter now permitted
under a new state law . . . VVOMPIs staged
a game for the senior ladies at the Mary
Cialloway Home, then ice cream and cake
were served by Mary K. Baker and Lois
F.vins The WOMPI February meeting
aioHa!
EXHIBITORS!
IN HONOLULU...
BEST ON WAIKIKI
inwrTnvel Agant)
THE
INDUSTRY'S
"OWN"
was held at the Laurelwood Britling cafeteria.
Genevieve Lovell and Peggy Hogan
were reported recovering from the flu, while
WOMPIs Juanita Hamblin and Ann Murph\
had regained enough strength to attend
the meeting. The club extended sympathy
to Peggy Hogan. whose father Ray Marshall
died recently.
Springlike wealher inspired early
seasonal
openings at several area drive-ins. Among
those resuming screen shows were the Sunset
at Gilberlsville. Ky.; Skyway. Princeton.
K.V.: luka. luka. Miss., and Prairie at Prairie.
III'.
Ideal thoatrvmen are watching the outcome
ol a new type of court action against
Dick Roslin, manager of Ihe Fox Theatre
in
K.no,xville. Roslin was served with a court
injunction banning showing of an X-rated
film, "Cry Uncle." Showing of the picture
was halted by the manager, who then started
to refund his patrons" money. When Roslin
realized the night's receipts alread\ had been
deposited in the bank, he restarted the film.
Roslin then was handed a contempt of court
citation. He stopped the picture for a second
time and gave each patron a
a
future showing.
ticket good for
Xasi Picture Show'
450 in Memphis 4th
.MLMPHIS— •
and Broomsticks."
new at the Village and Whitehaven
theatres, grossed a composite 325 percentage
in its debut week and pushed its way into
the No. 2 slot in boxoffice business rankings
in the city. Leading all first runs, new arrivals
and holdovers, w.is "The Last Picture
Show." 450 as it rounded out a month of
playing time on the Park Theatre screen.
"X Y & Zee." 300 in a second week at the
Paramount Theatre, and newcomer "Macbeth"
at the Memphian Theatre, with 250.
rounded Ihc lop quartet.
lAvcrogc Is 100)
Croiito*n- Pocket Money iNGP). 3rd wk 90
Guild The Anonymout Venetian (AA) SO
Locv%i Ttirccsomc SR wk
, ISO
Mcmphion Mocbcth Coll 2S0
Poromouri X Y 4 Zee ;Col), 2nd wk 300
Pork- Tlie Lo»l Picture Stiow (Col), 4th wk 450
Plojo— The Cowboys WBl. 3rd wk 110
Sludir. feor o» Love SR 50
Village, Whitehaven —Bedknobi ond Broomttickt
(BV) 325
Four-Screen Theatre Part
Of City-Within-City Plan
HADI.EY, MASS.—Charles Schnier Development
Co. of Bloomficld. Conn., has
announced plans for a multimillion-dollar
Mountain Farms Mall to contain upwards of
30 stores, a four-screen theatre and Woolco
and .Mmy department stores and a Super
Finasi supermarket.
The 300.000 square-foot mall, situated on
40 acres on Route 9, will be ready by next
fall. Adjacent parking will accommodate
2.000 cars.
"You'll Like My Mother" is based on a
novel bv Naomi A.
Hinize.
NEW ORLEANS
Tames Fern, amusement editor for the
States-item, noted in his column thai
Phil D'.\ntoni. producer of "The French
Connection," will be shooting "The Inspec
lor" in New Orleans . to be noted
is that Ernest Tidyman, who is up for an
Oscar for writing the screenplay for "The
French Connection," formerly lived in New
Orleans and worked as a reporter.
Bob Boovy of Blue Ribbon Pictures returned
Friday (3) after contacting exhibitors
in the Memphis territory and attending a
screening of "The Stepmother." Crown Inlernaiional
release, for Memphis exhibitors.
Ihc Beacon. .Aereon. Lakeside I. Piti.
Prytania and Weslside theatres showed
MGMs "Gypsy Colt" at a children's matinee
Saturday (4) and Sunday (5).
Filmrow welcomed several industry visilors:
J. M. Mounger of the Mart Theatre,
Calhoun City, Miss.: Fred Williams, operating
theatres in Baton Rouge; J. B. Hargroder.
Hailicsburg. Miss.; Weldon Limmroth,
Giddens A; Rester Theatres. Mobile. .-Ma..
and Charles Bazzell. Baton Rouge.
Warner Bros. Int'l Charts
Three Festival Events
NLW ^OKK-.-\ Warner Bros, international
World Film Festival, 1972, set in
ihrec siages lo embrace all lerritories in the
Far and Middle East, Europe, Africa and
Latin America, was announced b\ Norman
B. Katz, executive vice-president and
chief executive officer of Warner Bros.
Inlernalional. This is the first occasion, he
added, that exhibitors have been invited to
meet with managers and executives on such
.1 wide scale.
The festival will open in Hong Kong on
May 3-5. This session will bring in representatives
of the Far East, including India,
Australia and New Zealand.
The European phase of the worldwide
program, covering all territories of Europe,
including the United Kingdom .is well as
territories of the Middle Fast and .\frica.
will be held in Rome May 22-24.
The Latin American sessions, comprising
all territories of Central and South
America, will be based in Buenos Aires,
lune 5-7.
Each of the conventions will be highlighted
by a sales seminar and an overall
advertising-publicity seminar on the closing
day. The films to be screened at each
territorial conference, as announced by the
Warner executive, will be: "The All American
Boy." "Back to the Land of Oz,"
"Deliverance. " ""Dr.icula .\.D. 1972,'" "Jeremiah
Johnson.'" "Louise,"" "Portnoy"s Complaint,
"" ""Rage."" "Steelyard Blues"" and
•What"s Up, Doc?"
Katz pointed out thai a special sales and
adverlising-publicity discussion of "A Clockwork
Orange," the Stanley Kubrick film,
will be held at all sessions covering those
countries where the film will not as yet
have been released.
«iE.-8 BOXOmCE March 13, 1972

Jaco Productions of Texas
Joined by Harvey Smith
ager
DALLAS—Harvey Smith, formerly manof
Loews' Miami Beach Theatre, the
Bay Harbor of Bal
«' >.
Harbor, has joined
Mack Grimes and R.
B. "Pete" Howell of
Jaco Productions, Atlanta,
and David F.
En-
Friedman of
tertainment Ventures,
Los Angeles, in the
newly formed corporation.
Jaco Productions
of Texas, serving
Harvey Smith
the great Southwest
with independent exploitation productions
and occupying former offices of Amalgamated
Film Distributors at 500 South Ervay.
Smith will be assisted by Liz Perry,
office manager.
Smith began his career at the Edinburg
Theatre. Edinburg. in the 19205. changing
music rolls on the self-player piano during
silent film days. After high school days, he
served in various managerial capacities with
Paramount-Publix and with Wilby Kincey
theatres in the Carolinas until World War IL
During that conflict. Smith was director of
Hospital Motion Picture Service, stationed
in Atlanta. After the war. Smith rejoined
the Paramount partners, this time serving
as publicity director for the Georgia Theatre
Co. Later he had special assignments for
Cecil B. DeMille and Paramount, handling
public relations and advertising on "The
Greatest Show on Earth." "The Ten Commandments"
and other films. Entering the
roadshow and stage field. Smith handled
many New York Theatre Guild stage shows
and personalities in their Southern tours.
In the early 1950s, he opened his own
business. Harvey Smith Enterprises, dealing
in concessions equipment sales and specializing
in miniature scenic railroads for driveins
and amusement areas. Prior to joining
Loews in Miami, he built and operated the
present Crandon Park Zoo railroad on Key
Biscayne. Miami, Fla. After a year of retirement,
following sale of the railroad.
Smith joined Loews' managerial staff in
Miami, Fulfilling a lifelong desire to get
back to Texas—and back into show business
with former associates. Smith made the
move to Jaco Productions of Texas.
Former Star, Now Priest,
Returns to Filmmaking
SAN ANTONIO—Humberto Almazan.
formerly a movie star in Mexico and
Europe, was ordained a priest in 1966: in
order
to finance a Christian community for
the poor in Mexico, he returned to the
movies.
He plays the role of Father Miguel Pro
in the movie "Rain for a Dusty Summer,"
to be released soon.
Padre Humberto is trying to hold the
Texas premiere of the film in San Antonio
with 10 per cent of the receipts to go to a
local
Catholic charity.
BOXOFFICE :; March 13. 1972
'Biggest Compact' UTOO Convention
Getting Under Way in Oklahoma City
OKLAHOMA CITY—With the Habana
Inn as headquarters and president James
McKenna of Tulsa in charge, the annual
convention of the United Theatre Owners
of Oklahoma and the Panhandle of Texas
tomorrow (14) starts an action-packed, twoday
program accenting industry business and
personal enjoyment. Reservations have been
arriving steadily and a near record turnout
of area exhibitors, distributors and others
closely associated with motion pictures is
expected.
Registration 1-4 p.m.
Early arrivals tomorrow may register at
the Habana Inn between 1 and 4 p.m. and
have plenty of time to relax from the trip to
Oklahoma City before the 5:30 social hour.
The Tuesday evening dinner is planned
for 6:30 at convention headquarters, preceding
the big event of the first day—the
screening of a new film at an Oklahoma City
theatre. Busses will be available to take
UTOO registrants from the Habana Inn to
the theatre, then return them to convention
headquarters following the screening.
Wednesday Is *Big' Day
The "big day" of the convention's promised
"One Big Day and Two Big Nights" is
Wednesday (15). which starts with a continental
breakfast at 9:30.
An industry program focusing on current
problems and topics starts promptly at 10
a.m.. followed by product screenings. This
program carries through to noon, when registrants
are to be treated to a combined
champagne, luncheon and a style show.
Following this midday event, registrants
will hear more industry speakers in a business
session starting at 1:35 and continuing
throughout the afternoon.
THE
REED
DRIVE-IN
SPEAKERS
Can be dropped or thrown from Cai
Windows on to solid concrete 100 or
more times without causing Cone/
Mechanism to go Dead or OFF-tone.
New Improved and stronger "break-a-woy" Hanger
Arm (easily replaced in field) minimizes damage
to Speaker Case when run over. Junction heads.
Also repair parts for other mokes, cords, theft
resistont cables, volume controls, New Cone/
Mechonisms, etc. Foctory re-monufocturing of your
old Cone/Mechanisms.
Write for brochure ond ports cotalog.
REED SPEAKER CO.
Box 732, Edgemont Branch
Golden, Colo. 80401
Area code 303 238-6534
-»»
WE DESIGN
ENTERTAINMENT ENVIRONMENT
for the
Motion Picture Industry
AND ASSOCIATES
• NEW THEATRE DESIGN • REMODELING DESIGNS
CONCESSION LAYOUT AND PLANNING
COLOR COORDINATION • MATERIALS AND FURNISHINGS
SELECTION OR RECOMMENDATIONS
WE'RE MONEY ENVIRONMENTALISTS, TOO! ... WE
SAVE YOU MONEY . . . HELP BUILD SALES AND PROFITS!
Write or Call
1550 Dover St., Suite 5— Lakewood, Colorado 80215
Telephone: (303) 238-6415
SW-1

i'liiksinii
DALLAS
Dfut Holland, roiircJ exhibitor Irom Plainview.
1-. rc«.uperating at home after
major surgcrs anJ reports that his wife
Naomi IS making a fine nurse. They both
look forwunl to Prices complete recovers
so Ihey may make those trips they planned
in the years when they were too busy at the
theatre to get aw;i\
Keporb on olhtr iiuliistry patients: Marie
Russey. retired from 20ih Century -Fox and
past president of the Dallas WOMPl Club,
ean't have visitors yet at Gaston Hospital.
During the past three years we
have moved from No. 5 to No. 2
in the carbon industry. WE ARE
NO. 2 (second only to Union Carbide)
BECAUSE OUR
QUALITY IS NO. 1
lAoM
DODBI£ EAGLE CARBONS
P.O. BOX 7803 NASHVILLE. TENN. 37200
COMPLETE PACKAGE DEAL
NOW AVAILABLE
Xenon Lamps — Westrex Equipment
Massey Seats — Tcchnikote Screens
tCon be linonctd by Litlon Ind Credit Corp )
PINKSTON
Sales & Service
where she had major surgery, but she is
enjoying cards and letters from her many
industry friends . . . Evelyn Necley is back
at work at Sack Amusement Enterprises,
very much pleased to be back to enjoy the
busv miUislrv atmosphere.
K. \\ .
.ind his wife Charlene re
tarried Irom Sho\v-.-\-Rama 15 in Kansa^
City. Mo., which they reported was a most
interesting event. They also attended (lor
the first time) a Playboy Club and. with
tongucs-in-cheek. said they enjoyed it. All
of us in the industry wish to thank the
Pinkstons for their Film Industry Directory
..;iven out at the N.ATO of Texas convention,
(alls are coming in regularly for these di-
•ectories from people who failed to get one
.a the convention or who want additional
copies.
Speaking of this directory, readers who
aould like to update their copies might
make a few changes in telephone numbers
l.sted incorrectly through transposition ol
luimerals. The telephone number of .South-
L-rn Enterprises should read 741-.'.^V: correct National Screen Service
10 read: 747-8.315. Due to a recent change
m firm name, change Amalgamated Films
10 Jaco Films at the same address: 500
•South Ervay. Suite 64 1 -A; telephone (214)
74S-6145 (see separate story in this section).
lo be added to the Pinkslon directory are
Sanlikos Theatres. 5.30 National Life BIdg..
(i5l-0681: Conner Productions. 4713 Brehurn
Dr.. Bellaire. lex. (713) 668-9945:
MERCHANT ADS
IN FULL COLOR • WITH VOICE
r^ $42.50
National Film Distributors. 6602 Del Norte
line. 368-3350: Orbit Films. Inc.. 4411
North Central Expressway. Suite 212. 552-
7780. Those desiring a copy or additional
copies of the directory may get them by
dropping by Pinkston Sales & Service. 420"
l.awnview.
Jean Arthur to Take Part
In Frank Capra Tribute
L).M.l-.-\.S— Jcih .Ailiuii. I'in. o; lllc all
time great screen stars, has agreed to make
a rare public appearance when she attends
the tribute to Frank Capra at the second
U.S.A. Film Festival in Dallas this — month.
Miss Arthur's three films for Capra "Mr.
Smith Goes to Washington" and "You
Cant Take It With You"—will be presented
during a retrospective of his work.
.Mways shy of the limelight. Miss Arthur
has been living quietly since her retirement.
For the past several years, she has been on
the faculty at Vassar College directing
student productions and now feels she
would like to extend this activity to other
colleges and universities.
brought her to her first
Her affection for the director who
fame and her interest
in a film festival which is representative
of American work prompted her acceptance
of the invitation to Dallas. She will arrive
in Dallas Sunday (19) and will spend several
days, participating in seminars with Capra.
Also definitely attending is Jane Wyatt.
who played the lead opposite Ronald Colman
in Capras "Lost Horizon." also a part
of the tribute. Capra. himself, will be in attendance
throughout the week, of course.
Several other Capra stars have significant
interest in attending, including James Stewart,
who is hoping to get back from an
African vacation in time to make the festivities.
The tribute to Frank Capra is the retrospective
portion of the festival which also
includes 14 programs of new pictures by
\merican directors. It will be held at the
Bob Hope Theatre of Southern Methodist
University from March 19-25. L. M. Kit
Carson and Dr. G. William Jones are festi-
4207 Lownvicw Ave
val co-directors.
.V
Dallo\, Tcioi 7S327
MOTION PICTURE SERVICE Ca
A^ltlS Hyd* St., San FrondMO, Ok 94102
314 3i|.1SS0
y (4U) 673^62 • OM«ld KmM, f Wills, Hamilton Depart
For Vera Cruz Filming
S.\N .\N10N10 Sl.ilc kep. Lou Kosi
Go Modern. ..For All Your Theatre Needs"
jr.. actors Chill Wills and John Hamilton
and a camera crew left here for Vera Cruz
to film scenes of the festival for a promotional
film.
^yyloJeA^fv-
SALES & SERVICE, INC.
The film will take two years to make and
will be used to attract tourists to Mexico b\
•
2200 YOIINO STKFKT DALLAS. TEXAS. 75201 TELEPHONE 747-3191 way of Texas. Wills will serve as narrator.
•
CARIONS, l»«.
'— Bo» *• C»dar Knolll, NJ
Ofctofcom—OKLAHOMA TMtAml SUPPLY CO, Oklohomo Oty—
CE »-t*«1
T..«—MODIRN lALU ft SIKVICl. INC, 1200 Younfl S» ,
I>ollo»—
Ilv*rv4« 7-)ttl
i'vV-Z
BOXOmCE :: March 13. 1972

THIS SPRING AND SUMMER YOU'LL LOVE
SHE MEANS $ MONEY $
RERUN HUSKY in...
FERLIN
HUSKY in
COLOR
A STORY FILLED WITHj
RAW ACTION AND
RANK TERROR
THAT YOU WILL i
NEVER FORGET! ^
CO-STARRING: CLAUDE KING
AND STEVE DREXEl WITH
DOHNA 5T/WUY AND
f\UtU
^SlOBVSO
INTRODUCING SIMONt GRIFfETH
^^^
FERUN
SWAMP
HUSKY in
CO-STARRING:
ciAUOi KING
AND INTRODUCING:
SIMONE GRIFFETH
TMRw^At
rni l^ULUM np
FROM
DONALD A. DAVIS PRODUCTIONS, INC.
705 N. COLE AVE. LOS ANGELES, CALIF. 90038 (213)469-6256
FOR INFORMATION CONTACT
SOUTHERN ENTERPRISES
DEBBS REYNOLDS
JEANNE STANFIELD
500 S. Ervay St. Suite 124
Dallas, Texas
(214) 741-3646

. . The
.
. . Homer
OKLAHOMA CITY
Kfunlr taniahao l^ the iica o^ncr ol the
1 ;itinicr Theatre at Wilburton. This is
his tirii venture in motion picture exhibition
and he's really going lo get with it. according
to the converNation we had with him
recently. Hes going lo re-do the theatre
from the floor up, install lounge chairs and
aulomalion and even ha^e a skating rink
d.iwn front. Monie is a CPA and also has
several Day & Night stores in this area. He
plans to have the remodeled theatre ready
for reopening in mid-May.
The John Thompsons, who have the
Ihonipson Ihealrc aiul Choctaw Drive-In at
Atoka, returned from a visit with their
daughter and her family in San Antonio.
Tex. . latest industryites to have the
flu bug are Mrs. Ra> Hughes, liberty Theatre.
Heavener. and Mrs. L. L. Thompson,
Rit/ Theatre. Talihina.
Ha/cl Nichol, Oklahoma Ciiy Shipping &
Inspection, who had been planning to retire
Saturday (18). has decided not to retire for
sometime . . . Bernard Jacobs, Video home
office biHiker, has returned to work on a
full-time b.isis . . Pete Junnell. new owner
.
of the Sevier Theatre and Queen Drive-In
at DeQueen. Ark., is in the process of changing
the liKution of the drive-in to 70-71
highways, cast.
The opcninK date of the Howard Drive-ln
at N.ishvilie. .Ark., has been set back by a
very bad fire in the concessions stand. Cecil
Calahan is the new owner of the drive-in
SPECIAL
TRAIlEeS
DRIVE-INS
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(C»ll your Tnvel AeenI)
THE
INDUSTRY'S
"OWN"
mm
and the tlberi Theatre Ella Hawcs.
Forgan Theatre. Forgan. has returned from
a trip to Friona. Tex., and Aztec. N.M.
Onille Hayes, Video manager in Pampa,
Tex., died February 27. Hayes" funeral was
held in Pampa Thursday (2) and graveside
services in Shawnee the following day.
Ni« films on ()C screens: loklal." Will
Rogers, .Apollo I win II. Cinema East. Norman
and Edmond Plazj; "The Devils."
Cooper . . . Tickets are on sale for the
grand opening of "Cabaret" Wednesday
night (15) at
the Tower Theatre.
\isilors lo Oklahoma City on film business:
Mr. and .Mrs. O. K. Kemp. Victory
Theatre and Tower Drivc-ln. Poteau; Mr.
and Mrs. Johnny Jones. Rialto Theatre and
Stadium Drive-ln. Alva; Virby C onley. Ellis
Theatre and Ranger Drive-ln. Perryton.
Tex.: Dwight Terry. Lakeside. Woodward
and Terryiime theatres. Woodward.
HOUSTON
Ti"s official from Warner Bros, in Hollywood
that a movie. "The Thief Who
Came to Dinner." will begin shooting in
Houston at the end of .April and span a
six-week schedule. A newspajjer scene will
be filmed in the city room of the Houston
Post .
. . Movie
of)crator>i local chief Eddie
Miller snipped the ribbon at the opening of
the Jerry Lewis cinemas. A 60-year movie
veteran. Miller has opened more theatres
than anyone else in Houston.
Charles Paine, vice-president of Tcrcar
Ihcalres Co.. returned to Houston following
a visit to MGM and the West Coast. While
in Hollywood. Paine spoke to actor Walter
Pidgeon in the MGM commissary. During
Paine's absence. Foy Myrick. new division
manager, filled in for him. Myrick was formerly
manager of the circuit's Gaylynn
Theatre and Gaylynn Terrace Theatre. Moving
up in that slot was J. D. Carson. Tcrcar,
which lit up two more screens here with
the opening of the East Park Twin Thea-
CUSTOMERS "^'^'^^'^"''*^
"OUR
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OKLAHOMA THEATRE SUPPLY CO.
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tres. now has 22 in operation and plans
seven more this year.
The Park III theatres began a horror
series, opening with a Japanese movie,
Gammera the Invisible. "" Also on the bill
was chapter 1 of "Flash Gordon." the Republic
original, with a new chapter promised
each week. Other horror movies to be
shown in the series are "Village of the
Damned."' ""Invasion of the Body Snatchers""
and '.Alphaville." "France."" with French
star Eddie Constantine. Booked to follow at
the Park 111 will be a series of French films,
probably prcmiering with "My Night at
Maude's."' a film on several movie critics'
Best Ten List last
year.
Hollywood film star Su/anne Pleshette
was scheduled to return to Houston for a
dinner for the American Cancer Society but
the event has been called off . . . George
.Maharis is scheduled to appear here in person
at the International Club in a two-week
engagement, opening April 6. Among his
film credits are ""A Covenant With Death'"
and "The Happening" . McCallon.
manager of Loews' State Theatre, made
a quicker comeback from surgery than his
doctors anticipated and is completing recuperation
at home.
SAN ANTONIO
phomas Lens, manager ot the .San Pedro
Outdoor Theatre operated by Santikos
Theatres, injured his wrist while roller skating
with his children. The wrist is mending
nicely and his wife is assisting him with his
theatre duties while he's recuperating . . .
Nicky Cruz, reformed New York gang leader
whose life story was the theme of "The
Cross and the Switchblade." came here to
assist in the Nicky Cruz Crusade.
It was "Lights! Action! Camera!" along
this city's picturesque River Walk as the
cast and crew of "'The Getaway" spent Monday.
February 28. filming a segment on
Pasco del Rio. Some 150 extras played the
parts of riverside diners, boat riders and
strollers while star Steve McQueen engaged
in
dialog aboard a barge,
John Walk, manager of the Cinemalex
Colonics Theatres, booked a repeat showing
of the Marx brothers" "A Night at the
Opera" and "Go West"" . . . Herman Sollock,
manager of Aztec 3. announced a new
price and policy for the three-screen indoor
theatre: admission is SI. from opening until
2 p.m. daily, including Sunday: $1.50 from
2 until 5 p.m.. except Sunday: SI. 75 from
5 to 10 p.m. daily: on Sunday. 2 until
10 p.m.. children under 12 will be admitted
for 75 cents all day and active duty military
p>ersonne! will ho .nlmiticJ fi'r SI all das
FOR ALL YOUR THEATRE NEEDS i REPAIRS
THE BEST PLACE TO BUY IS
TEXAS THEATRE SUPPLY
915 S Alomo Sf
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YOUR LASERLITE CARBON DEALER
;w-4 BOXOFFICE \I,,r^i, 1. 1972

—
——
—
.
. . . The
. . Meanwhile,
—
'Walkabout' Strides
To 300 First Week
MINNEAPOLIS—Academy Award nominations
helped firm the first-run gross picture,
none of the newcomers involved but
the Oscar gloss helping some of the holdover
crop. For example. "The French Connection"
bounced from a previous reading
of 180 to a hefty 220 in an 11 ih week at
the Mann; "The Hospital" matched its previous
week almost dollar for dollar and ended
up with a solid 210 in a third frame at
the State. "Bedknobs and Broomsticks"
stayed at the 200 level in a multiple engagement,
and "The Last Picture Show" encored
its previous report. Only two new openings
occurred: "Walkabout" hit the mark with
.UK) at the Westgate. and "The Hot Rock"
was a fittingly hot 225 in its bow at the
Orpheum.
(Averoge Is 100)
Academy
Fiddler on the Roof (UA), 11 th wk. , .270
Cooper The Lost Picture Show (Col), 3rd wk. .320
Four Theatres Bedknobs and Broomsticks
(BVI, 2nd wk 200
Gopher— Dirty Horry ;WBI, I 0th wk 150
Mann The French Connection (20th-Fox),
I Ifh wk. 220
Orpheum— The Hot Rock i20th-Fox) 225
Park The Boy Friend (MGM), 3rd wk . . 125
State The Hospital (UA), 3rd wk 210
Westgate — WaUabout (20th-Fox) 300
World— Straw Dogs (CRC), 7th wk 100
Resumption of Operations
Set by Las Vegas Cinema
DUBUQUE, IOWA — The Las Vegas
Cinema in east Dubuque, which opened
February 7 and immediately closed, was
scheduled to reopen February 19. The 100-
seat "adult" theatre is operated by Vegas
Cinema.
Dick Richards, national operations director
for the firm, said the movie house has
been brought into compliance with Illinois
fire regulations.
Remsen's Vogue Reopens
Under New Management
REMSEN. IOWA—Wayne and Jim Heidesch
selected G-rated "They Call Me Trinity"
as the inaugural attraction for the reopening
of the Vogue Theatre here, slated
for Friday (3). The showhouse for many
years had been operated by the late S. R.
Nothem but had been shuttered since 1969.
The new management plans to present
two showings nightly at the Vogue, with
matinees on Sunday.
The music for "Dirty Little Billy" wil
be composed by Sascha Burland.
aiOHa!
EXHIBITORS!
IN HONOLULU . .
BEST ON WAIKIKI
BEACH!
(Call your Travel Agent)
THE
INDUSTRY'S
"OWN"
MINNEAPOLIS
gtars of the film "Journey Through Rosebud"
staged a "blitz" publicity visit to
this city Thursday (2). Robert Forster and
Victoria Racimo accompanied by producer
David Gil and author Albert Ruben. All tubthumped
via a series of press, radio and
TV interviews, including an interview luncheon,
with the GSF Releasing Co. movie
opening the same day at the Southtown and
Brookdale theatres and Friday (10) in St.
Paul. The same group had attended the
highly successful world premiere of the film
the night before at the K Cinema Theatre.
Sioux Falls, S.D. In addition, the sell-out
audience included local dignitaries South
Dakota Gov. Richard Kneip; the head of
the United Sioux Nations, Chief Webster
Two Hawk, and Phil Isaacs, GSF general
^ales manager.
Joe Young, Cinerama Releasing Corp.
branch manager, reports that the Anne Heywood
drama "I Want What I Want" has
been set for April 12 at Cinema I or II and
the Uptown theatres here and the Grandview
Fine Arts in St. Paul . . . Meanwhile,
the Grandview Fine Arts has set the 1929
part-titled, part-talking-and-singing John
McCormack film, "Song O" My Heart," for
St. Patrick's week. There's a large Irish and
Irish-descended population in the Minnesota
capital city and the McCormack film, independently
distributed out of Kansas City,
could be a winner!
Filnirow visitors: Joe Wasche. Comet
Theatre, Perham; Don Quincer, Cozy, Wadena;
Burr Cline, Grand, Jamestown. N.D..
and Shelly Kliman. Palace. Spooner. Wis.
Joe Rosen, Paramount branch salesman,
left for Florida for a late-winter vacation
Rolette Theatre. Rolette. N.D., has
closed and will be dismantled. James Darling
was owner-operator.
Don Palmquist, 20th Century-Fox branch,
reports "Concert for Bangladesh" will open
in a mini-saturation bow April 19-26 in a
cluster of key area college communities
Minneapolis, Mankato, St. Cloud. Duluth.
Northfield and Marshall, all in Minnesota,
and Grand Forks, N.D., and Brookings.
S.D. . the 20th-Fox crew
hailed the hefty bow of "Walkabout" (a
300) at the Westgate Theatre.
Dick Sager, Gem Theatre. New Richmond.
Wis., was hospitalized there for surgery.
Mike .\dcock, Warner Bros, branch, reports
a "sensational" opening of "A Clockwork
Orange" at the World Theatre, the
Wednesday (1) bow doubtlessly enhanced b\
recent cover articles on Stanley Kubrick, its
creator, in both Time and Newsweek n^aga-
One of the films to benefit from
zines . . .
Oscar nomination hoopla was "The French
Connection." its grosses taking a hefty jump.
Women of Variety of the Northwest Tent
12 scheduled a wine-tasting fashion show at
Powers Knollwood departinent store Sunday
(12) at 6 p.m. Victor Kosta was to present
his spring collection. Facilities, wine, hors
d'oeuvres and all the dresses shown, to be
sold at a silent auction, were donated by
the store. The auction was expected to raise
between $3,000 and $4,000, all of it to be
turned over to the Variety Heart Hospital
at the University of Minnesota.
Gary Shapiro, Columbia New York publicity
department, was in town February 29
to arrange the preliminary "Nicholas and
Alexandra" campaign.
The latest change in the film rating system
and symbols produced scant excitement
across the area. Typical of reaction to news
that GP had been altered to PG was that of
the Mankato Free Press. The paper noted
that both Protestant and Catholic film-rating
agencies had given the ratings a thumbsdown,
observing that public confidence in
the ratings "isn't much," and topped its editorial
With the pungent headline, "Aw, Why
Not Forget It?" . . . The same newspaper
offered this as a "fitting name for an X-
rated movie theatre:
The Establushment."
"The Last Picture Show," already showing
in this city, bowed impressively Wednesday
(1) at the World Theatre in St. Paul.
Early April openings for the film are being
set in other key Minnesota cities, among
them Duluth and Rochester.
Forrie Myers, Paramount branch chief,
returned from the Paramount Pictures salesand-product
meeting on the West Coast and
expressed particular excitement over "The
Godfather." the Woody Allen comedy "Play
It Again, Sam" and the Alan Arkin-Sally
Kellerman film "Last of the Red Hot
Lovers." Also attending were Irving Braverman
of Northwest Cinema Corp. and Tom
Burke of Theatre Associates, both from this
city, and Dan Peterson, head of a Brookings.
S.D. -based circuit. "The Godfather" opens
day-and-date Wednesday (22), at the Orpheum
theatres in the Twin Cities.
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BOXOFFICE :: March 13. 1972 NC-1

MILWAUKEE
Tim Juuliunki, manager ol inc Siraiid Ihc-
.lire. I'* p«.)>iii^ely glowing these da>s
Kver (he success of "Cabaret." which has
entered its third week. "We broke all Satiirdj>
night records in Ihc history of this
theatre Februar, 26." he reports. "Cabaret"
eclip>ed all the other great draws. Jim pointed
out. including The Sound of Music,"
Hello. Dolly!" and similar reserved-seat
engagements. Declared Jim: "(Jur expectations
continue to be great. We look for a
long, long run with Cabaret." "
Dunuld C. I.eCircMi,
new owner and operator
i>l the \ogue Theatre in Arcad.a, told
Boxoiftct. "I am definitely promotionalminded,
having been in
the printing and advertising
business most of my life." True to
his word. Don managed a fine piece of promotional
play in the February 17 issue of
the Arcadia News-Leader, weekly newspaper,
with a good-sized publicity photo of
a scene from "North Country" at the top
of page three, plus a lengthy d.-scriplion of
this outdoor action-advenlure film. His theatre
ad had a good location on page two.
Cecil B,
DcMlllc's "I en Ci»mmandmenls"
has been hiH>kcil lor the Centre Theatre to
start Wednesday 12*^). Promotional letters
have been mailed to schools, churches ami
club groups. Already received is an advance
order for 1,(KX) tickets, which will be sold
lor a benefit.
Ji-rry Hii-rce, formerly a buyer-booker for
the \S.irner Bros, office which closed in this
city last year, has become a head supervisor
for American National Enterprises, with
headquarters in .Salt Lake C;ty. Jerry is
handling the upper slate of Wisconsin where
he directs the duties of hosts hired by the
firm for public relations and ticket sales
activities in connection with the showing
of films the firm produces, buys or rents
from other sources. An ad seeking "temporary
personnel to host and represent our
company while showing our top-rated G
films" appeared for a week in the local
dailies before the company's representatives
— Mike Dunlap. area supervisor, and John
Mannos. host supervisor— appeared to take
residence at the Knickerbocker Hotel. The
current film is "North Country." an outdoor
adventure type which has been showing in
our stale's northern communities with satisfactor>
success Ihc past month. It's now being
bixiked in our town. Madison. Shebtiygan.
Green Bay. Waukesha and other area
SPtClAl
TBAIlEr
DRIVE-INS
'
Ann 0«09e. HI «0

. . . Randy
. . Walt
. . Gregg
Crossroads Cinema Is
Opened in Wausau SC
WAUSAU. WIS.—Syracuse. N.Y.-bascd
Carrols Development Corp.'s 350-,seat Crossroads
Cinema, located in the Crossroads
Shopping Center on Wausau's west side,
opened to the public February 16. Robert
Hutchison is manager of the new theatre
and also serves as projectionist.
.'\n open house was held the day previous
to the official opening to permit the public
to inspect the facility and see a short preview
of the first film offering.
The Crossroads Cinema will
be open evenings
and weekends for the present and
may offer matinees in the future. Presentation
of X-rated motion pictures is not
planned.
Cloris Leachmcxn Observes
Film Role Counterparts
JOSEPHINE KORTE
By
DES MOINES—Speculating on the nature
of a good screen performance, an actor
once remarked that it requires a surrender
of the self and the acquisition of an imaginary
self. The remnants of the one provide
the basis for the growth of the other—and
then a kind of projection must take place
so that the character acquired can be communicated
to the audience. A complicated
and occasionally treacherous process thus is
involved in the acting profession.
Some actors get by famously by playing
themselves. Others do not have it so easy
and must acquire a character far removed
from their own attitudes and nature.
Cloris Lcachman. formerly of Des
Moines, plays the character of barren, lonely,
frumpy Ruth Popper in the current film
"The Last Picture Show."' The two couldn't
be more unlikely. Miss Leachman, in person,
doesn't even look like Ruth Popper (the
actress is a considerable visual improvement
over the character). Before starting the picture,
though, it was to their similarities that
Miss Leachman looked.
"I could have been that woman, given
another set of circumstances." reflects Miss
Leachman. "In a sense, part of me is that
woman. Part of my ability comes from my
feeling of separateness from everybody. I
want to be inside people and then I can see
myself. Ruth Popper is part of me now. I
know her experience. If I meet a Ruth Popper
now, I don't dismiss her as not being in
my world. There are Ruth Poppers all over
the place. The only difference between Ruth
Popper of a small Te.xas town and her
counterparts in Los Angeles and New York
City is that in the more sophisticated setting
she's better dressed and probably called
Ruth Marie. Inside, they're the same. You
find out who you are in this world by how
you bounce off the people around you. As
an actress, I need more. I want to get inside
that person."
Cloris Leachman grew up in the country
fContinued on next page)
BOXOFFICE :: March 13, 1972
LINCOLN
l^ii.sscll Brehiii, president of Douglas Theatres
Corp., is estimating a June opening
of the circuit's first four-theatre unit, the
Q Cinema IV in west Omaha. According to
Brehm, the operation date is based on progress
to date of the one-hand-a-half storystructure
on the 114th and Q streets tract.
He reports grading on the adjacent shopping
center area, also owned by Douglas Theatres
Corp., is under way now.
There's a good reason for Jay Maness.
Lincoln Cooper manager, and his fiancee
Jeanne Slaughter deciding on 4 p.m. as the
hour for their Friday. May 26. wedding in
St. Mark's United Methodist Church in east
Lincoln. It's early enough for industry
friends of the couple to attend the ceremony
before the city's nighttime movie patrons
demand attention, yet late enoLigh for other
daytime working guests to be present. Jay
plans to have a long-time industry friend.
Dan Edwards, manager of the Cooper 1-2-.3
in Colorado Springs, as his best man.
Groomsmen will be Gary Meyers, Stuart
assistant manager, and Tom Slaughter,
brother of the bride-elect. Another brother.
Bill Slaughter, plus industry friends Dean
Ziettlow of the Omaha Indian Hills Cooper
Theatre, Dave Etmund of the Nebraska
Cooper in this city and Mike Gaughan,
Cooper's state district manager for our
town, will be the ushers. The future bride's
attendants will be Gail Zimmerman, maid
of honor, and Chris Ellis, Barbara Slaughter
and Jeanne Slaughter (sisters) as bridesmaids.
May could be an exceptionally busy
month for Irwin Dubinsky. As president of
Nebraska NATO, the veteran says talk is
commencing about dates for the annual
meeting sometime this month. That period
also includes a scheduled May 1 start on remodeling
of the Stuart Theatre as the Du-
. . . Returning
binsky Brothers Theatres take over operation
of the downtown house
Thursday (2) from Show-A-Rama in Kansas
City. Dubinsky found some of the materiels
ordered for the Stuart remodeling, such as
light fixtures, already have arrived. They're
being stored in the off-stage dressing rooms.
He expects architects will complete delivery
of the remodeling plans within a week or
two. so that bids can be issued for the job.
An immediate start on the six to eightweek
project as the Cooper lease on the
Stuart expires April 30 is the Dubinsky
firm's goal.
Some of the feminine staff members at
the Varsity and Cinema 1 and 2 took off
early Saturday evening (4) to assist at the
wedding reception for Nancy Simpson and
Jerome Maxson. who were married at 7 p.m.
at St. Mark's United Methodist Church. The
recept'on was held at the clubhouse of Chateau
LeFleur, where the bride's uncle and
aunt, Mr. and Mrs. Everett Greathouse.
live. The former Miss Simpson worked last
summer as cashier and concession employee
at the Varsity for her Uncle Ev and his boss
Walt Jancke. The couple will live in Kearney,
where the bridegroom attends Kearney
State College.
Any increased teenage representation
among local movie house audiences the past
two weeks could be credited to an annual
exciting sports event to which this city is
host at this time of the year—the state high
school basketball championships. Veteran industry
members said the yearly increased
patronage usually reaches its peak during
the immediate past weekend, when the
champ playoffs are staged and outstate
youth have more lime for other recreational
resources.
Mrs. Irwin Dubinsky, returning home Friday
night (3). experienced a rerun of the
same weather changes which her husband
encountered a couple of weeks earlier. It
was 82 degrees in Miami when Mrs. Dubinsky
left there by plane at 5:15 p.m. and
down into the 20s. snowing and blowing, as
she arrived at Lincoln Airport at approximately
10:30 p.m. the same evening. Mrs
Dubinsky was in Miami with family members
for three weeks.
Back at the industry lunch table at Bishop's
after not being around for a couple of
weeks was honorary member Dr. William
Nye. He and his wife spent some late-winter
days in the Bahamas. The industry's
luncheon days at Bishop's are numbered
now. The convenient downtown place closes
Sunday (19) for an April opening out at
Gateway Shopping Center, not far from the
Cooper/ Lincoln . Jancke. Nebraska
NATO treasurer, is breathing a sigh of relief.
He compiled state member's NATO
dues and got the check off to New York
City headquarters . Williams is a
new usher on the downtown Stuart staff,
reports manager Bob Gash . . . Jay Maness,
Lincoln Cooper manager, took his fiancee
Jeanne Slaughter with him on a busman's
day off— to Omaha, where they saw the
Academy-nominated "The Last Picture
Show" at the Cinema Center.
Bob Gash, Stuart manager, reports another
Academy picture nominee, "The
French Connection," is doing well in its
fourth week. Also drawing capacity crowds
was a
return engagement of "2001: A Space
Odyssey" on the 70mm screen at the suburban
Lincoln Cooper. Gash reports the
Stuart staff is busy dreaming up Easter season
decorating ideas for the concession
stand, about the last effort in this direction,
since the Stuart closes April 30.
Randy Hartman, assistant manager of the
Cooper Lincoln, wasn't on the job Sunday
afternoon (5). The University of Nebraska
student was being initiated as a member of
the Lutheran social fraternity on campus
Griffin. Cooper doorman, is back
on wheels, now that his car has been re-
(Continued on next page)
NC-3

I rwo
. . The
.
'
DES MOINES
gob Hirz, Warner Bros braiuh iiKinagti.
recently spent a da> in the Chicago division
office.
Al Ciran. owner of the Sioux Theatre in
Sioux Rapids, died of a heart attack in
Miami. Fla.. February 29. He was visiting
his brother Don Gran, former owner of the
theatre.
WO.MPLs will hold the Wednesday (19)
business meeting al the home of Florence
Work, where club members will be served
a chili supper.
Word has been received that E. W. "Sy"
Harl.m d ed recenlK. He was president of
Bruce Motor Freight and a member of several
national trucking associations. Filmrow
employees will remember him with Iowa
Film Delivery Service.
lovtii Film Depot reports the loss of the
LINCOLN
(Continued from preceding page)
paired following a recent accident . . . Rich
Townsend, Cooper usher, is the owner of a
new Knglish Ford.
I he firs! Omaha shoMiim
^i| the movie.
"
"Sweet Sweelback. at t rcighton University
was described by R. Michael Sheridan, dean
of students at the Omaha campus, as "a
legitimate activity of the university." He
said it was shown twice on the evening of
February 25 under the sponsorship of
CUASA, an organization of Creghton black
students. Tickets at ."^O cents were available
at the Black Community Council Building
in Omaha . Nebraska, in cooperation
with the University of Nebraska Union Foreign
F-ilm 5>txicty, featured a French film,
"Contempt," Wednesday evening (8) . . Ike
.
Hoig. Pershing Auditorium manager, is all
set for a return engagement of the rock
opera "Jesus Christ Superstar" Wednesday
evening (IS).
X Movies Attract Patrons
At Diagonal. Iowa. House
DIACiONAL, IOWA— "Adult" movies
arc big business in Diagonal, a town of 327
people, according to Iheatrcman Robert W.
Waters Two months ago, just before he
switched to X-rated films. Waters claims he
was losing S25 a night. Now he sometimes
!ias to turn jxitrons away. The movie "Sexual
Comimmication," rated X for triple X
:i common u-.igc), kept the boxofficc busy
weeks, not to mention the profits
;!io s,)le of popcorn and soft drinks.
•.-. who ,'Vi.s in Knoxville and owns
film •Willy Wonka & the Chocolate Factory"
off a truck last October. After an
extensive search. ihe> gave it up for a compleiL-
R>s> 1 ctMu.li> .^y. a gciulciDan called
from Bondurant stating he had found the
f.lm in his cornfield, half buried in mud
and snow. To put it mildly. Paramount was
very happy with this findl
Art Trombley, manager ol Iowa Film
Depot, and his wife left Friday (3) for a
week's vacation. They flew to Los Angeles
for a visit, then on to Las Vegas for a
round of the clubs before returning home.
Ralph Olson, Universal branch manager.
icccnilv was hospitalized at Iowa Methodist
Hospital to undergo a series of tests . . .
Thelma Washburn, also of Universal, has
been ill with the flu but is now back on
the job.
Filmrow visitors: John Rentfle. Rose
Iheaire, .\uJubon: An Downard. Webster
Drive-ln. Webster Ciiy; Rcnny Claypool.
Commonwealth Amusement Corp., Kansas
City; Alvin Woodraska. Drive-In Theatre,
Harlan, and .-Xbboti Swartz. Minneapolis.
Minn.
another adult theatre in Eddyville, makes no
bones about his business philosophy.
"Money," he said. "I wasn't getting ten to
15 people a night for G and PG-rated
movies."
So far, the townspeople have not openly
reacted one way or ihe other to the sex and
exploitation pictures. The mayor says the
town council has received no petitions or
complaints from the community. .Some
people have indicated disappointment that
Waters chose to exhibit X movies in Diagonal
and there likely will be some attempt
to negotiate.
The only public airing of any controversy
to dale has been in the local newspaper, the
Diagonal Reporter. It no longer carries
Waters' advertising. He now advertises only
in the daily News Advertiser at Creston,
some 20 miles north of Diagonal. The
Mount Ayr Record-News has refused advertising
since Waters began showing the
X films.
The theatre is open only on Monday and
Tuesday nights and most of the people
come from Creston, Mount Ayr and surrounding
towns—very few from Diagonal.
This theatre doesn't compare with Eddyville
and never will, he says. Eddyville is approximately
three times as big and is close to
Otiumwa and Oskaloosa, good-sized towns,
and is run on Friday, Saturday and Sunday.
Waters has been in the theatre business
since high school, including a stint as projectionist
at the Eastown, a triplc-X theatre
in Des Moines.
There is no marquee in front of the
Diagonal Theatre, a sturdy, red brick structure
near one end of the town's main street,
nothing to distinguish it from any other
building in town. Waters says this is the
only place in town with lights after dark
and there is no point in putting up any signs.
He claims there are gocd X movies and bad
ones— just like any other kind of movie.
Cloris Leachman Observes
Film Role Counterparts
(Continued from preceding page)
outside of Des .Moines. She describes her
mother as a "litile red hen in the country
who was a humorous but quiet person" and
her father as "strict, just as the boss of
Leachman Lumber Co. (of Des Moines)
should be."
My frame of reference is small-town
Iowa," explains Cloris. "When I was seven,
1 rode on the streetcar in Des Moines, all
by myself, and I felt at that moment a
lack-of-culture shock. I d.dn't know it then
but, now that 1 look back, that streetcar was
well-populated w.th the Ruth Poppers of
Des Moines. It was right after the depression
and a lot of women had their character
formed by that era. It's a difficult thing to
explain—no real.ty. Ruth Popper is as much
a reality as I am. 1 tend to thir.k of her as
a separate person, as someone I've known.
1 wonder, for instance, how she's doing
now."
She continued; "The character in the
book, I'm told, was based on the high
school principal's wife—and they left town
when it was published. I hope not. Ruth
Popper shouldn't be forced to leave the
comforts of her own home and familiar
places. People keep asking me about her.
That's a mixed blessing of a successful picture.
If the picture were a disaster, they
wouldn't be curious, but it's such a success
and that's nice."
Cloris has finished another film, "Thursday's
Game," a comedy about "two guys,
both of them feeble, and I play Bob Ni.
hart's wife." She already has won two m.i
acting awards for her role in
"" I he Last
Picture Show"" and now has been nominated
for an Oscar as best actress in
a supporting
by the problems of a housewife. She le.r.
soon for Europe to visit her I8-ycar-old
son. who works there, and her husband.
Turner-Magill to Handle
Independents in East
From Eoslcrn Edition
PHILADELPHIA — Mori .Magill,
role. Meanwhile, Miss Leachman is haras'-
longtime
Philadelphia area district manager of
Buena Vista, who assumed a similar post
with National General Pictures in 1967, has
teamed with John Turner to form Turner-
Magill. Inc., headquartered in Philadelphia.
The firm will handle distribution of independent
motion pictures throughout the
East.
Dualer Plans Announced
STILLWATER, MINN.—Plans for the
construction of a twin theatre at the St.
Croix Mall Shopping Center have been announced
by Swager Brothers, Inc. Constru
tion is to begin immediately.
NC-4 BOXOFTICE March 13, 1972

—
—
—
—
— —
'Last Picture Show'
500 in Cincy Debut
CINCINNATI—Plump percentages prevailed
throughout the metropoHtan area,
including
a 500. a 450 and a 400. "The Last
Picture Show," second week at the 20th
Century Theatre, ran off with the 500 prize;
"Fiddler on the Roof." 1 1 ih week. Valley
Theatre, earned the 450 percentage, and
second-week "The Hospital" at Carousel 1
captured the 400. "Sunday, Bloody Sunday"
also drew and grossed impressively, scoring
325 in its second stanza at Carousel 2. Trailing
these top four grossers were six films in
the 200s. and one at 125—all surpassing
normal business.
(Average Is 100)
Albec-Tower of ttie Screaming Virgins (SR);
The Body Sfeolers ;AAj 125
Ambassador The French Connection {20th-Fox),
10th wk 275
Carousel The Hospitol (UA), 2nd wk 400
1
Carousel 2 Sunday, Bloody Sunday (UA),
2nd wk 325
Grand Dirty 250
Harry (WB), 1 Of h wk
Hollvwood Cinema Nrth. Moriemont Cinema East,
Western Woods The Cowboys (WB), 2nd wk. .200
Internanonal 70 Minnie and Moskowitz (Univ),
3rd wk
Kenwood Made for Each Other (20th-Fox),
75
3rd wk
P'ace Summer of '42 (WB), 32nd wk
100
225
Studio Cinemas Straw Dogs (CRC), 10th wk. ...200
Times Towne Cinema Diamonds Are Forever
(UA), 10th wk 275
20th Century The Lost Picture Show (Col),
2nd wk 500
Valley Fiddler on the Roof (UAI, 1 1th wk 450
Fireside Weather Thwarts
Theatregoing in Detroit
DETROIT—"Fiddler on the Roof"
played a tuneful 520 in its 15th week at
the Northland and "A Clockwork Orange"
combined its business at two theatres for a
second 235. And that's all of the good business
Detroit produced during the report
week, as the percentages below indicate.
However, these figures were compiled
against a continuous background of snow,
sleet, rain and high winds—real fireside
weather.
E;ght theatres Pocket Money (NGP), 2nd wk. ... 60
F:ve theatres The Cowboys (WB), 2nd wk 65
Fox—Godzilla's Revenge ;SR) 90
Northland— Fiddler on the Roof (UA), 15th wk. . .520
Seven theatres— X Y & Zee (Col) 60
Six theatres The Hospital (UA), 2nd wk 95
Six theatres The Hot Rock 20th-Fox) 70
Three theatres Dirty Harry ,WB), 9th wk 50
Three theatres The Last Picture Show (Col),
3rd wk 85
Two theatres A Clockwork Orange (WB),
2nd wk 235
'The Last Picture Show' 325
First Week in Cleveland
CLEVELAND—Racing to a dead heat
for the week's grossing honors in
Cleveland
were newcomer "The Last Picture Show" at
Cedar-Lee and Detroit theatres and the big
roadshow musical. "Fiddler on the Roof."
Colony Theatre. Holdover "The Hospital."
playing a four-theatre engagement, doubled
average business.
Berea, Villoge Made for Each Other 20th-Fcx).
3rd wk 110
Cedar-Lee, Detroit The La-t Picture Show (Col) .325
Center-Moyfield Dirty Harry (WB), 10th wk. ...150
Colony Fiddler on the Roof (UA), 10th wk 325
Embassy Cisco Pike (Col)
.100
Four theatres The Hospital (UA), 3rd wk .200
Fox Cedar-Center, National The Boy Friend
(MGM), 4th wk
.115
Lake—Pocket Money (NGP)
.100
Six theatres— X Y & Zee (Col), 2nd wk
. 140
World East, World West The Trojan Women
(CRC)
Mideastern NATO Convention Focus
On 'Man in Management' Seminar
COLUMBUS — A faculty of seven will
conduct seminar discussions in the "Man in
Management" sessions on the second day of
the two-day si.\lh annual Mideastern NATO
convention Monday (20) and Tuesday (21)
at Imperial House North in Columbus. Dean
of the seminar will be Paul Roth, president
of Roth Theatres. Silver Spring. Md. Roth
is president of NATO of Virginia. Ben T.
Cohen. Cincinnati, president of NATO of
Ohio, will give salutations to the seminar.
An applied science seminar will open with
greetings at 9:45 a.m. Ron Edwards, manager
of Chevy Chase Cinema. Lexington.
Ky., will start the seminar at 10 a.m. with
"Managers Can Sell." George Tice. president
of NATO of Western Pennsylvania,
will discuss "Swap and Shop" at 10:30 a.m.
Barbara Scott, representative of the Motion
Picture Ass'n of America, New York City,
will speak on the Code and Rating System
at 11 a.m.
The F. Elmer Hasley .-Xward luncheon will
be held at 11:30 a.m. Keynote address will
be given by Roy White. Cincinnati, president
of NATO. Charles Sugarman. operator of
Columbus' Cinema East, is master of ceremonies.
A liberal arts round-table conference will
start at 1:30 p.m.. with Albert Grote jr..
general manager of the concession division
of Chakeres Theatres. Springfield. Ohio,
speaking on "More Dollars From Concessions."
Discussions will be held in four
Ohio Appeals Court Rules
Against Obscene Language
COLUMBUS — The Franklin Countv
Court of Appeals has upheld a decision ol
the Columbus Municipal Court, declaring
that the use of obscene language is not within
the area of constitutionally protected free
speech. The court upheld the conviction of
William Cason. who was charged with allegedly
shouting, in a loud voice, a four-letter
word in mixed company. This violates a
city ordinance forbidding the use of "menacing,
insulting, slanderous or profane language."
Cason's attorey argued that his right of
free speech had been abridged, citing the
U.S. Supreme Court reversal of a conviction
of a California man who wore a jacket with
word printed on it.
an "obscene" four-letter
Judge Dean Strausbaugh said the California
case did not apply, because that individual
did not make any loud noise and no one
who saw it could have regarded the word
on the jacket as a direct persona! insult.
Powell Enterprises Leases Two
BARDSTOWN. KY.— Powell Enterorises
of Pikesville. Ky.. has leased, with option
to buy. the Bel-Vista and Campbellsville
drive-ins. owned by J. A. Ball and Sons.
Powell now operates eight theatres in Kentucky.
groups, with the topics repeated in all
groups.
Bert Goldstein, executive vice-president
of Continental Protective Service, Lake Success,
N.Y., will discuss "Security." Olen
Martin, president of Martin Theatres. Bucyrus.
Ohio, will lead a discussion on "Old
Ideas for New Audiences" and Al Boudouris.
president of EPRAD. Toledo, Ohio, will
discuss "Automation."
A cocktail party hosted by National Carbon
Co. will be held at 5 p.m. Monday (20)
for members of the boards of directors of
Ohio, western Penns\lvania and West Viiginia
NATO organizations. Directors will be
guests at a dinner at 6 p.m., also hosted by
National Carbon Co. A joint board meeting
will follow the dinner. Western Pennsylvania
and Ohio boards will
hold .separate meetings
at 7 p.m.
A coming feature will be screened at 8:30
p.m. Monday (20) at Loews Morse Road
Theatre, followed by a reception at 10:30
p.m. at Imperial House North hosted by
the Ohio Steak & Barbecue Co.. with entertainment
by Joe Lavinger and the Tunotimers.
Charles Sugarman is general chairman of
the convention, with George Tice as cochairman.
Paul Vogel. Wellsville. Ohio, is
program coordinator. Meercy Weiner. Pittsburgh,
and Jim Burgess, executive director
of NATO of Ohio, are staff coordinators.
Unveil Lewis Cinema
In Brunswick Plaza
BRUNSWICK. OHIO— Brothers Ernest
and John Konkoli. associate area directors
in northern Ohio for Network Cinema
Corp.. opened the first Jerry Lewis Cinema
in this area February 20. The showhouse is
located in the Brunswick Shopping Plaza on
Route 42 south of Route 303 in Medina
County.
A gala invitational party was held at 3
p.m.. with the Konkolis. local franchise
holders, acting as hosts. Horatio "Ted" Tedesco
of New York. Network Cinema Corp.
Mideastern theatre district manager, attended.
Charles O'Malley. mayor of Brunswick,
also was among the guests, as was Sam
Frankel. owner of the Brunswick Shopping
Plaza.
Frankel presented the theatre with a
handsome modern lobb\ fixture to complement
the decor of the intimate 357-seat
cinema.
MANISTIQUE. MICH. — Manistique
Cinemas has announced plans to construct
a motion picture theatre in the downtown
area, to be named Cinema 1. President of
the firm is David J. Vaughan and secretarytreasurer
is David M. KeUy.
BOXOFFICE March 13. 1972 ME-I

. . . Michael
COLUMBUS
Qone With the Uind" provcJ lo be a JjciJed
hit at Hums Cinciiiage, playing
inrce weeks. The theatre is now offering
other Metro-Goldwyn-Mayer hits: "^OOI: A
Space Odyssey." "Ryan's Daughter" and
Dot-ior Zhivago."
fcd.iie FLsher, theatre editor of the Dispatch,
returned from a working vacation in
.Vliami Beach . . . Ron Pataky, theatre editor
of the Citizen-Journal, has been vacationing
I.ocws Morse Road
in .Arizona . . .
.ind bjstland Cinema will join in the firstrun
showing of "The Godfather." opening
Wednesday (22).
I hratri-ini-ii in this area have been lacing
additional competition from nontheatrical
sources, such as the series of nature films
of the Columbus Audubon .Society at Baltelle
.Memorial Auditorium and an Ohio
State University series at Mershon .Auditorium
and Hitchcock H.ill. These are in addition
to the long-established travel series at
Mershon Auditorium. The Ohio State feature-film
series includes such attractions as
"The African Queen." "Duck Soup." "My
Uncle." "My little Chickadee." 'The Ciold
Rush" and "The Man in the White Suit."
Hitchcock films are shown Fridays at 6:30
and 8:30 p.m. Mershon attractions start at
S p.m. Mershon travel films are so popular
that they are shown on Friday and Saturday,
instead of the former Friday-night-only
dales.
Marjory Jay, former resident of this city,
has a small role in "The Last Picture Show"
at Cinema East. She now lives in Dallas.
Te.x. Her uncles Stanley and Jack Jay live
here.
A 40-foot tractor-trailer rammed through
the lobby of the Village Theatre February
24 causing considerable damage. The driver
of the truck parked the vehicle south of the
movie house to make a phone call. The
brakes slipped and the Iractor-trailer crashed
through the lobby. The marquee, reading
"Made for Each Other." was hardly appropriate
for this scene. Fortunately, the accident
occurred during an hour when the
theatre was not open and no one was injured.
The Village continued to operate.
CINCINNATI
^.\IO of Kentucky will hold its annual
convention at the Continental Inn, Lexington,
Tuesday (28) and Wednesday (29).
Chakeres Theatres held its annual drive-
managers' meeting at Springfield Wednes-
in
day (8) in preparation for the spring-summer
season.
Mid States has appointed Bob Horton,
manager of Times I ownc Cinema, as division
manager in this city. Horton has been
with Mid States since 1957 and prior to
that was with RK.O. He was manager of the
Hollywood Cinema North before being
transferred to the downtown Times Towne
Asher. who had been with Mid
States five years ago. has returned to succeed
Horton at the Times Towne.
Joe Alexander. RKO SW district manager;
Ed Dinnerman. Dinnerman & Co.:
Nate Wise. Wise .-Xdveriising iV Publicity,
and Ray Nemo, promotion and publicity,
were among the guests on WASI Radio's
tour of Spain during the firsi week of
March.
District managers Grant Frazec. Jack Frazee
and Thomas J. Wolf represented the
Chakeres circuit at the recent Show-.A-Rania
convention at Kansas City, Mo.
L. D. Sarmin, .Morehead. Ky., exhibitor,
died recently after many years in the movie
industry.
John Peikos. 20th Century-Fox Mideast
division manager, and Martin Kutner, Paramount
Eastern division sales manager, were
in town during the first week in March.
Ohio exhibitors visiting the exchanges included
John Heweit. Bethel: Allan Doll.
• AN INVITATION •
Bring Your Key Personnel To Our
"MAN IN MANAGEMENT' SEMINAR
A Most Provocative and Informative Program
• "Managers Con
Sell"
• "Swap ond Shop" (Drivc-lns)
MIDEASTERN
• "Code and Rating System"
• "More from
Concessions"
• "Old Ideas For New Audiences"
• "Automation"
• "Security"
CONVENTION -SEMINAR
Columbus, Ohio March 20-21, 1972
For More Information: NATO of Ohio, 16 East Broad St., Columbus, Ohio 43215
r!E:-2
BOXOmCE ;: March 13. 1972

.
Dayton, and Mr. and Mrs. Bob McClain,
Lebanon.
Cliff Robertson, award winner for "Charly."
was in town recently to promote "J. W.
Coop," in which he was producer, director,
writer and star. While here, Robertson was
interviewed extensively by the press, radio
and TV. The film opened Wednesday (1) at
the Albee and several drive-ins.
Interest is building for several new products
to be played here later this month and
in early April. Included are: "The Gcdfather,"
International 70 and Kenwood,
Wednesday (22): 'Whafs Up, Doc?" follows
"Diamonds Are Forever" at the Times
Towne Cinema: "A Clockwork Orange" will
open either at Carousel 1 or 2, date not
certain, and, in addition, "Mary, Qjeen of
Scots" and "X Y & Zee" will played with
theatre and date to
be announced later.
Westown Cinema Owners
Would Like Facility Used
DAYTON, OHIO—Dayton Shopping
Centers, which owns a 500-seat hardtop at
Westown Shopping Center on West Third
Street in a black neighborhood, would like
to put the $300,000 building to some use.
It has been standing vacant for about si.\
months, said Bob Lieb. manager of the Dayton
Shopping Centers.
Three different operators have failed in
their efforts to make the showplace a paying
proposition. The theatre was opened in
.September 1970 and the Walter Read; Organization
had hoped to make their Dayton
operation an e.xample for such neighborhoods,
offering first-run films. However,
business fell off and the firm closed after
six months. Another effort by Pozin Enterprises
also failed. The most recent operator
offered X-rated films but this lasted only
three months.
"The theatre is in perfect condition. All
that it needs is the film," said Lieb. "We're
willing to lease it, rent it or sell it." He said
he would even rent the gold-djmed structure
on a per-event basis.
Lieb blamed lack of security at Westown
for scaring customers away. Now a security
agency has been hired for 24-hour service.
in the hope that customers will not be worried
about safety.
Winter Winds Damage Ozoner
HILLSDALE. MICH.—The severe Michigan
winter caused considerable damage at
the Hillsdale Drive-In. 327 Beck Rd. Besides
a gaping rip in the screen, a fence at
the base of the tower was toppled, apparently
caused by strong wind gusts.
CLEVELAND
^Jike Klein, Warner Bros, branch manager,
returned to the city Friday (3), having
spent three days in New York City.
Fred Albinger, 78, formerly of this city,
died February 1 1 in St. Petersburg, Fla.
Albinger was a projectionist at the Norwood
and Commodore theatres before he retired
in 1965.
The Roxy Theatre reopened Monday (6)
after being temporarily closed since February
8. Originally a burlesque house, the
Roxy now shows X-rated films.
Don Robertson, novelist. Press feature
writer ard drama and motion picture
critic
for WKYC. has learned that Gordon Parks
wll direct the film version of h's 1970 novel
"The Greatest Thing That Almost Happened."
Lorimar Productions is making the
movie and shooting will start in June.
For those who have been wondering what
will happen when X movies find their way
to TV, council members here gave a unanimous
negative rating to any local TV stations
planning to show X-rated movies, condemning
such films as "contributing to the
moral decay of our society." The resolution
was sponsored by Councilman Joseph Kowalski
and Lawrence Duggan, who have
asked the law department to study legal
action should any X-rated films be televised
in this city. The first X-rated film scheduled
for local TV was to be shown Thursday
(9) at 1 a.m. on WEWS. "The Damned"
was shown February 28 on the CBS-TV network
but WJW. local affiliate, dd not pick
up the telecast. The network reported virtually
no telephone responses. New Yorkers
who sat up late to see it reported it was
"tame, dull and trimmed down to the point
of confusion." It may be trimmed further
by Channel 5 before it is shown here.
Ladislas Fargo, author of "Patton: Ordeal
and Triumph." from which the Oscar-winning
film was derived, will be in the city
Wednesday (15). Fargo recently has written
"The Game of the Fo.xes." a book based
on authentic Nazi intelligence files
and Nazi
espionage in the U.S. and Britain during
World War II. He will appear as a speaker
for the Book and Author luncheon series.
Jesse Owens, 58.
former East Tech High
star and winner of four gold medals in the
1936 Olympics in Berlin, returned to this
city February 29 for a special screening of
"The Black .Athlete." This new 40-minutc
black-and-white film concerned with the
trials and tribulations of the black athlete
is narrated by Owens. Following the screening,
held in Hollenden House, Owens revealed
he has been invited by the German
Olympic committee to be their special guest
at the Olympics this summer in Munich.
The film was written, directed and produced
by Bud Greenspan.
When Rudy Vallee recently appeared at
the Hanna Theatre in "The Big Show of
1928," he revealed that he has been trying
to sell Buena Vista the idea of producing
a screenplay based on the stagcshow "Jenny
Kissed Me." According to Rudy, this would
make a marvelous family film. Vallee appeared
in "Jenny" at the Porthousc Theatre
last summer.
Robert Ellenstein of Hollywood, ex-Play
House actor who has had several prominent
roles in movies and TV plays, will be the
guest director of "The Three Chuckolds"
at Case Western Reserve University's Barclay
Leatham Theatre. The play will be presented
in mid-March.
Chester Scullark, Ohio Theatre manager
in Lorain, was fined $10,000 and sentenced
to four years in jail for showing obscene
films ("Hotter Than Hell" and "Knockout").
Scullark was convicted by a jury in Lorain
Municipal Court. Judge John S. Kolena suspended
the jail sentence, $3,000 of the fine
and placed Scullark on probation for a threeyear
period.
4 Toledo Showhouses Have
Dropped Weekday Matinee
TOLEDO. OHIO—Four major theatres
in Toledo have discontinued matinees, except
on weekends. Redstone's Cinema 4 and
5 and its newly acquired Colony, as well as
the Woodville Fox Theatre operated by National
General, all have dropped weekday
matinees.
Observers said dwindling attendance and
a new contract with the film projectionists
forced cancellation of the weekday matinees.
aioHa!
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BOXOFFICE :: March 13, 1972 ME-3

DETROIT
Qharles Sliafcr of ihc \Va\nc Amuscmcni
may have been
Co.. major local circuit,
doing his best to shake up his film sources
in Hollywood, according to a report from
.Murk Beltaire. He was in California during
the big earthquake of a year ago and recently
he and Leon .Serin, ABC-Michigan
iheaires executive, were out there for "The
Ciodfalher" premiere—and experienced another
(minor) earth tremor.
Joe Nederlander of the local
(and nationall
fanuly circuit is a principal owner of
Governor Ma.x, outstanding three-year-old
being readied for the Kentucky Derby and
other major races. Also, the Nederlander
family Is getting ready to open ihc newly
acquired National Thc.tlrc in Washington.
Mr. ami Mrs. Ja> M. (loldbcrg and their
daughter Susan allciulcd the second annual
convention of New World Pictures at Caesar's
Palace. I.as Vegas. Nev.. Fcbruaiy 18
through February 21. The event was attended
by franchise holders from all over the
nation. The JMG Film Co. has exclusive
distribution rights for New World Pictures
in the Cincinnati. Indianapolis and Detroit
territories. The convention was addressed by
New World Pictures president Roger Corman,
who unfolded an exciting lineup of ten
films for 1972.
Slaeey Korlcs spent a day with John
IX-iiihck of Deinbek Cinema .Services setting
up the season's bookings for his drive-ins.
Don Fill Announces New
Film Distributing Firm
151 IROII Don Fill, a second-generation
filmile and himself in the business for
nearly 40 years, is forming his own independent
film distributing company here as
Capricorn Films. F-'ill's background includes
varied experience in both distribution and
exhibition, giving an insight into both sides
of the induslrv'.
Capricorn is being operated temporarily
from suburban Troy hut will he moved to
another headquarters when suitable office
facilities are established.
Fill joined Ihc industry in 1933 when he
and his father I.ynn Fill, in active a.ssocialion
with the film business for yeans, look
over and operated the former Mack Theatre
on Ihc cast side of the city. In 1936 he
joined United Detroit Theatres as a manager
of sundry units for what was then the
SPfOAl T»AILEBS
DRIVE-INS
.ort«:t«uo«i * MffcKonf Adi
Annovnc#n>#niv
• • •
OKOER Ail YOUR S«C1AI
TRAILERS FROM
. U17I HA / 339S
CtNtooo. m tOtOi
dominant circuit here. In 1940 he left LDT
become general manager for Bud Harris,
to
who at that time built and opened the Keego
in Keego Harbor and the Drayton in Drayton
Plains.
Following service in World War II, Fill
switched to distribution as office manager
for Republic Pictures and Eagle-Lion Films.
In 1948 he returned to theatre operation
as assistant general manager for the Midwest
Theatres circuit headed by Nathan and Raymond
Schreiber, with theatres in Bay City
and Saginaw as well as Detroit.
In I9.'i| he went into business for himself
as owner-operalor of the Alvin Theatre
on Gratiot .-Xvenue in Detroit's east side. He
pioneered, having the second theatre in this
city to play foreign films, well before the
vogue of art theatres in this vicinity.
Nine years later Fill went with United
.\rtists Corp. in Detroit as sales and office
manager, later becoming advertising and exploitation
manager in charge of the Michigan
and Ohio territories. He remained with UA
until 1970, when he became district manager
for the Mid-Central division for UMC Picr
tures.
Fill's present move parallels his career in
exhibition—gaining experience and going up
through a series of positions until he found
it opportune to go into business for himself.
Pornography Laws Altered
By Detroit City Council
IJL I KUl
I
lliA citv'.s lon^: .oiuroversy
over pornography seemingly has reached
a checkmate, with apparently paradoxical
(and not very effective) action by the city
council on four resolutions, all introduced
by Rev. David Ebcrhard. one of two ministers
among the nine councilmen.
.Affirmatively, the council voted to alter
the obscenity ordinance in minor technical
verbiage to conform more to the form of
the corresponding Michigan statute. The
body also amended the definition of "obscenity"
to meet the now familiar court
standards a little more closely, making it
necessary for controversial material to "offend
contemporary community standards."
Neither action was considered likely to accomplish
much, except to bring the city law
hooks into line with state and federal requirements.
Two other proposed actions aimed at book
stores and photo studios were not passed.
However, council thinking was indicated
as favoring a new approach to control of
theatres as well as other businesses offering
".idult" or "objectionable" material by
means of changes in the zoning law. with
this approach to be worked out in further
sessions.
Meanwhile, the hree I'rcss published without
comment an appeal from n D. Van
Tiem and his wife against the paper's liberality
in accepting movie ads: "Please clean
up your ads. Your paper has a responsibility
to the youth of today. I am sure that many
people agree with me that such advertisements
should not be in a family newspaper."
IBF Cinema Plans 15
Ohio UGT Mini-Units
^•()L SCSI OWN. OHIO— Fifteen minitheatres
are planned for the northeast Ohio
area within the ne.xt three years, it was announced
by Irv Froomkin, president-treasurer
of IBF Cinema, 3437 Belmont Ave.,
Youngstown. He and his brother Berkeley
W. Froomkin. vice-president and secretary,
have been named regional directors for
United General Theatres. Los .Angeles, a
circuit
of mini-theatres.
Though leases and construction sites have
yet to be finished. Froomkin said he planned
to announce leases within a couple of
months, with two theatres to be completed
by September or October of this year and
the entire program to be completed within
three years.
The first mini-theatre to be opened will
be a twin complex located in Liberty Township.
Other mini-theatres will be built in
Boardman. Austintown and a twin-auditorium
unit in Warren. All 15 theatres will be
built in northeastern Ohio in the counties
of Mahoning. Trumbull. Columbiana. Ashtabula.
Stark and Summit.
No X-rated films are to be offered and
each theatre will be completely automated.
Ticket prices are expected to range from
.^0 cents to SI. 50. .Seating capacity will average
400 and 16mm films will be used. UGT
appointed the brothers as advisers a couple
of months aeo.
X Film Booking Protested
By Grosse Pointe Council
CiROSSI- I'OIMI-. MICH -L sing the
press and a major TV station, the Grosse
Pointe Motion Picture and TV Council recently
expressed opposition to the booking
of "A Clockwork Orange" for an IS-week
run at the Woods 2 Theatre in Grosse Pointe
and the Bloomfield Theatre in Birmingham,
both owned by ABC-Michigan Theatres
Corp. Council president Mrs. Eileen Declercq
acknowledged, however, that the X-
raled film was "one of the best-produced
and directed movies" she had ever seen.
Explaining the motivation of the members
of the council in seeking a general ban
on X-rated films, Mrs. Declercq said. "We
don't feel we have the right to dictate to
any individual what he can or cannot see.
But the majority sets the standards for a
community. We feel we represent the majority."
The organization opposes X films in general
as "had for the good name of this elite
community, the t\pc of people they attract
and the implications that go with them in
a residential community." according \o past
president Mrs. Florence Kliber.
Lylc Sweet to Helm Cinema X
ALPENA. MICH.—The Cinema X Ihc.iire.
slated to open soon five miles north of
Alpena on U.S. 23. will be managed by
l.vle Sweet.
r-4 BOXOmCE :: March 13. 1972

—
Francis E. Charles Takes
Post With General Cinema
BOSTON—Francis E. Charles has been
appointed as assistant to the vice-president
for films. General
Cinema Corp., it was
announced here by
/ J^B Larry Lapidus.
I
''
• - *" ^^K Charles, who recently
Francis Charles
resigned as head film
buyer for Redstone
Theatres, assumed his
new duties Monday
(6).
An industry veteran,
Charles joined
Universal Pictures in
1951 after graduation from Boston College,
where he received a bachelor of science
degree in economics. He held sales posts
for Universal in Pittsburgh. Buffalo. Philadelphia
and Boston until 1962, when he became
Northeast division manager for Continental
Films. In 1965 he joined Redstone
Theatres as head film
until his recent resignation.
buyer, a post he held
Francis, who is married and the father
of two children, has his headquarters at
General Cinema's home office, 500 Boylston
St.,
Boston.
Weslport, Conn., Honors
Star Pamela Sue Martin
WESTPORT, CONN.—This city saluted
its own Pamela Sue Martin, young star of
"To Find a Man," Tuesday (7) when Columbia
Pictures and Rastar production had
its gala Connecticut premiere at the Fine
Arts 2 Theatre. Westport's first selectman
John J. Kemish proclaimed "Pamela Sue
Martin Day" in honor of the occasion.
Miss Martin, a recent graduate of Staples
High School in Westport, and her co-star
Darren O'Connor of nearby New Rochelle.
N. Y., participated in activities surrounding
the event. Distinguished guests included
town sclectment. members of the board of
finance, board of education and town council.
Staples High School faculty members
and students, as well as family and friends
of Miss Martin and O'Connor.
Opening day activities included a reading
of the special proclamation declaring "Pamela
Sue Martin Day" by selectman Kemish
outside the theatre. The Staples High School
band participated in the ceremonies which
received statewide newspaper and live radio
coverage.
Globe Ticket Co. Moves
WOBURN. MASS.^GIobc Ticket
Co.'s
New England operations have been relocated
at 222 New Boston St.
Enfield
Cinema Cuts Price
ENFIELD. CONN.—The Perakos Enfield
Cinema has dropped adult nightly admission
to $1.50 and is advertising. "Pay
less for the Best!"
New Era Facing Nation s Theatres
As Suburban Population Increases
By ALLEN M. WIDEM
HARTFORD—There are significant signs
of a general perking-up of the American
economy. Those grim countenances on the
part of too many elements in the film industry,
reflecting the former prevailing mood
of uneasiness, are taking on new outlooks
and it's
high time.
But we've been around the business long
enough to concede that just because a "Diamonds
Are Forever," a "Fiddler on the
Roof," a "The French Connection." et al.
can chalk up enormously profitable returns,
the uncertainty, especially on the part of
the one-and-two theatre owners, the independents,
is continuing to tug at the very
soundness of exhibition.
A research report by Hornblower &
Wecks-Hemphill Noyes, the New York investment
banking and brokerage house, predicts
that the median family income will hit
the $15,000 mark by 1980— less than eight
years away.
70 Per Cent Rise
This compares with the present $9,500
70 per cent (yes, 70 per cent!) higher than
a decade ago.
In 1950, 11 per cent of the American
population had family incomes of $10,000
or more at today's buying power. This figure
now is 45 per cent, on a much larger population
base.
The rise in discretionary income, says
Hornblower & Weeks, is especially significant.
In 1965, the report remarked, 8 per cent
of family income was spent on non-necessities
(and this, most emphatically, encompasses
motion pictures). In 1970, the figure
was up to 20 per cent. It is expected to hit
.^0 per cent by 1980.
80 Per Cent in Suburbs
.Arthur L. Anderson, an assistant professor
of sociology at Fairfield (Conn.) University,
predicts that a steady trend to suburban living
after 1870 will see more than 80 per
cent (yes, 80 per cent) of the American
population in the suburbs by 1980, and. he
adds, "they will be paying dearly for it."
The Anderson analysis, concerned with
the relationship between New York City,
the major American motion picture market,
and its suburbs, was prepared for the Higher
Education Center for Urban Studies
(HECUS).
HECUS is a "collection." if such be the
phrase, of five Connecticut schools, including
three universities, a college and an engineering
institute. It has its base in Bridgeport.
The analysis, in part, said that while New
York City and its suburbs stand in symbiotic
(look it up in the dictionary if you're concerned
with your industry's growth!) relationship
to each other—the upper middle
class relies on the city's job and the entire
island of Manhattan relies on the city culturally—it
is basically an antagonistic relationship.
America's cities, he says, have served as
'"way-stations" to the "American Dream"
for the past century. Suburbia is the goal,
the city line a moat.
"When increased technology in farming
methods meant few farmers could produce
food for more persons," he adds, "some
farmers began to move to metropolitan areas
and city dwellers began to build new homes
on former farmlands."
Reaction Against 'Urbanism'
To his view, the suburbanite's exodus
from city environs can be said to represent
a reaction against "urbanism" and a constant
seeking of a new life style— a life style first
established in American society by the prevailing
Protestant upper class at the turn-ofthe-ccntury.
"The fact," he says, "that dope addiction
is as high in suburban Brentwood as in
Brooklyn gets lost in the whir of rotary
lawn mowers. That a third of the welfare
recipients are women whose husbands have
deserted because they couldn't juggle three
jobs "and meet all payments,' is handled respectably."
55 Per Cent With Two Jobs
At the same time, less than half of Brentwood's
men are working one 40-hour per
week job. Fifty-five per cent of the men are
either working extensive overtime or a
second job, and 34 per cent of the housewives
hold down jobs, in order to support
the "American Dream."
Moreover, the suburbanite is as strongly
opposed to regional planning as ever. He
will not endorse anything that will threaten
his class interests. "Any regional planning
proposal," the Anderson analysis insists,
"that would incorporate New York City into
the tax structure of the suburbs is resisted to
the point of violence."
Now, let's listen to Jack I. Straus, who
heads the executive committee of Macy's,
one of the most successful department store
chains in the world.
He was speaking the other day, in New
York, to 2,000 members of the National
Retail Merchants Ass'n (and if you, Mr.
Exhibitor, will contend that retailing is foreign
to the tempo and temperament of motion
picture exhibition, you've got more
pondering ahead!).
America's cities and iheir suburbs, he insisted,
are one world—not two worlds. "It's
high time," said Straus, "that we stopped
deluding ourselves about the two worlds of
the cities and suburbs."
"They are one world, sharing an increasingly
common set of problems and possessing
potentials that could and should be
more alike than different." he went on. "The
sooner we realize this—and the fact that sustained
growth in retailing lies in serving all
(Continued on next page)
BOXOFFICE :: March 13, 1972 NE-1

5ih
'y4
Clockwork Orange' 800 in Boston
As 2nd Stormy Weekend Grips Area
BOSTON—The Hub got blasted by its
wcor.d NUi-tessive weekend storm of whirling
snow, mixed wilh sleel. just when people
>eemed to be getting in the mood of going
out to theatres again. Grosses tumbled, of
course. "A Cloekwork Orange" slipping
Irom a second-week. 1.100 to a third week
StK) at the top of the barometer list and
most other films yielding percentage points
to the stormy weather. Two outstanding
grosser^ that held steady, however, were
"Fiddler on the Roof," 500 in its I7lh week
at Chen Two after a 500 in its 16th week.
Cabaret." 700 m its second week at the
Ciary, after opening at
that same percentage
a week earlier. "The Garden of Fin/i-Contini-s"
reversed the trend completely, gaining
100 points in its second week, alter opening
with :(H) at the E.xeter Theatre.
;AvetQg« 1» ICO)
Atlor-XYtZce Col 2nd wli 125
ChO'in— Made lor Each Other (20th-Fox).
6lh »k '25
Cf\et< On* The Hct Reck :'OthFo»l. 5lh "k .200
Chcfi T«:/ fiddler on fhc Root UAi. 17th »k 503
Chen Three The Bo» Friend MGM: 3fd v»k .175
dncmo 57 .1) A Clockwork Orongc ;WB).
3rd «k 800
,
5th wk 250
Cihcmo 57 2' - The Hoipitol LA .
(•etc — The Garden of Finii Conlinit (SR),
2nd »k 300
Gorv—Cabaret AA Jnj »k 700
Krnmorc-- Macbeth Ccij 3'cl «k 200
Loewi Abbe> One The LatI Picture Shaw iCol),
16th »k ISO
Loetirt Abbey Tv. . Long Ago Tomorrow ISR) .... 90
Mine Hal The Cowboyi WBl 2nd wk 90
Porn Cinc^ J Pcckel Money (NGP) 3'd wk 100
Pi A ler— Minnie ond Motkowitz Univl, 2nd wk .150
Sovoy One Dirfy Horry .VBi. I Olh wk 210
Sovoy Two- Dealing WB wk 125
.
WF\t End C'nemo- The School Girh (SR). 5th wk 135
Cinema II. and "The Panic jn Needle
Park." first week at the .Milford Drivc-ln,
C.nc.-nart—The Cowboyi jWB), 2nd wk 125
.loliese-Thc Hojpitol UA', 3rd v.k 90
Cfiwn— Bocchonolc SR '00
Miifofd- The Panic in Needle Park i20lh-Fox| .200
Riser if-.e.'mor The Hct Rock :Oth-Fox) 300
ihowcose Cincmo I—Oirty Horry \.VB' 8th wk 70
Showcose C.nemo II — The Lo»t Picture Show iCol).
4th wk 200
Show:o4e Cinemo III— fiddler on the Root (UA).
2nd wk .350
Strand Bowl Who Slew Auntie Roo? ,AIP) 115
Wholcy— Made fcr loch Other (20th-Fox).
3-d wk 135
"Cabaret.' 'Fiddler' Each 350
In Hartford Engagements
H.\R IfORD— 'Cibarct. ' in its Connecticut
premiere at .ABC Eastern Theatres'
Central, zipped away to a grand 350. one
of the highest opening week figures in years
at that showcase. Also at 350 was the Cinerama
Theatre's presentation of "Fiddler on
the Roof " for a second-week 350. "The Hot
Rock." new at the Cine Webb, grossed a
solid 225 and ""S." new at the .Mall Cinema,
jumped off at a twice-average pace.
-
Art c.nemo—A History of the Blue Movie SR
2nd wk
'

. . The
ing interest in what's happening in the loeallevel
chambers of commerce. The more concerned
elements in
exhibition would do well
to spend some time with municipal, state
and national law-makers, sounding out some
progressive thinking, geared to making the
e\h.hition plant an integral part of a revitalization
ol
the American economy.
There's a time for do-nothing, there's a
time tor action—action of a kind to help a
city move ahead to better economic conditions.
Exhibition minds, perhaps among the
most imaginative in American history, could
.lid-and-abet such on-going efforts with a
dramatic tiair and no small measure of compassion.
Mass. Group Organizes
To Fight Obscene Films
BOSTON—An organization to fight pornographic
films has been formed in this
city.
"This day will mark the beginning of the
end of the smut glut in Massachusetts."
Rev. Morton J. Hill, told 50 persons at a
north end luncheon marking the formation
of the Morality in Media of Massachusetts.
Father Hill, a Jesuit priest who has been
a leading antipornographic crusader since he
helped organize New York's "operation
Yorkville" to combat pornography in 1962,
said he welcomes the advent of the "Burger
court."
"We have tremendous hopes," he said.
"There is a new court in Washington and a
new spirit. We have everything going for us.
He said that contrary to popular belief,
the U. S. Supreme Court "never said that
pornography should have free rein and did
say explicitly that obscenity is not protected
speech . phrase, 'utterly without redeeming
social value," has been written into
the laws of several states even though it
was used as a standard in the opinions of
only three Supreme Court justices. The
moment this phrase went into the law. Massachusetts
became Denmark." he added. He
lauded the Boston Herald-Traveler's refusal
to publish reviews or advertising for X-rated
films.
MMM activities locally will include "filing
official complaints with federal and state
prosecutors" and "giving praise wherever
warranted" to other antipornography efforts,
with demonstrations at film houses
and bookstores "a possible last resort,"
Father Hill said.
Cowtown Rodeo Will Star
Roy Rogers, Dale Evans
WEST SPRINGFIELD, MASS.—Roy
Rogers and Dale Evans have been signed to
star in six performances of the RCA Cowtown
Championship Rodeo during this
\ ear's Eastern States Exposition September
15-24. The Sons of the Pioneers will accompany
them.
The rodeo is scheduled for the fair's first
three
days.
"The Getaway" is being directed bv Sam
Peckinpah for National General.
BOSTON
phil and Edle Scott of Patriot Cinemas
made a hurried trip to Phil's hometown
ot Groveton, N.H., upon receiving word
that Phil's father had an accident resulting
111 a broken hip. He was taken to a hospital
at Lancaster, about 1 1 miles from Groveton.
Nina Baron, a blonde, is the new additit>n
to Warner Bros.' contract department and
she says she likes what she's djing. Nina
lives in Boston and is a graduate of Bennett
Junior College . . . Viola Berlin's E.\ctcr
Street Theatre, showing Vittorio De Sica's
"The Garden of the Finzi-Continis,"
reports
that the picture is a daily sellout and the
.id line "May well be the loveliest film of
the year" may be destined to read: "May
well be the longest running picture of the
year."
Variety Club's Bill Koster, administrative
vice-president of the Jimmy Fund, announced
that the drive is off and running,
having opened with the Boston-Cincinnati
pro basketball game Sunday (5) at Boston
Garden. Sunday was the second annual Jimmy
Fund Day sponsored by H. P. Hood &
Sons" physical fitness program. Half of the
price of each ticket purchased through that
company's offices went to the Jimmy Fund.
Carol Cohen, secretary to Herbie Higgins
(also his right-hand, trouble shooter, etc.)
is continually going around the film district
following up bookings for the Higgins accounts.
Carol has a hobby of collecting daily
colored pencils and lately bookers are becoming
more alert to safeguard their equipment
when she arrives on the scene.
Helen Toomey, cashier at the Aquarius
(formerly Loew's Orpheum for some 40
years). She was one of the circuit's oldest
employees, having started at the Orpheum
in the early 1920s. She worked many years
with Vic Morris, well-known on Filmrow
when he managed the theatre.
Bookers in all film exchanges here were
hosted at a cocktail party by Novo Air
Freight of Boston in appreciation of the
cooperation and good spirit generated by
the bookers in working with Novo personnel
in easing problems throughout New England
created by tightly scheduled film shipments
involving midnight transfers, air flights, etc.
The party was held at Nick's Restaurant
February 29, starting at 4 p.m. and continuing
as long as there was a quorum.
Your correspondent (Ernie Warren) is
back on Filmrow after four weeks on vacation
in Florida, visiting relatives and old
friends, as well as seeing the sights, including
Disney World. At Fort Lauderdale, we
spent an afternoon with Ed Pollard and his
wife Ve (Vera), formerly in business in
Rumford, Me., where they had an indoor
theatre and a drive-in. Ed looked as usual,
except that he recently had fallen
off a ladder
and was unable to
play golf—an important
part of his rea.son for living in Florida.
M Hallandalc we called on Harr> Smith,
office manager at RKO back in the 1930s
and 1940s, and his wife Dot. They are
living in a condominium and to hear Harry
tell it, he"s already in Paradise. On the Florida
west coast (at Newport Ritchie), we
popped in on Tony Russo, Interstate's publicity
and advertising artist who was down
South on a two-month vacation, giving him
a real surprise (we got his address from
Jim Mahoney before we left Boston).
We also stopped at several cinemas on
the way. The Capri at Florence, S.C., was
the most outstanding (in our opinion) from
all points. One of two theatres owned by
Florence Theatres, G. E. Schnibben, president,
the Capri is situated on the main street
of the town and set back from the street.
It has a separate, standup marquee facing
up and down at the sidewalk level, the theatre
being a concrete building with a center
ticketbooth and a wide, brilliantly lighted
lobby, backed by the well-stocked concessions
stand. In appearance, the theatre
looked as if it had opened only a few days
before we arrived; manager David Parker,
however, informed us the Capri had been
in operation nine years, proving that the
housekeeping and maintenance were of super
quality. As we went through the theatre,
we observed that carpets, drapes and decor
appeared to be spotless, all bulbs in chandeliers
and wall fixtures were glowing (no
"out"" bulbs), the auditorium was clear of
posts and equipped with rocking-chair seats.
The booth, simply terrific, is approximately
20x40 feet and equipped with Century
70mm, the first such installation in the
South, according to Baker. It"s operated by
George Pructt, who says he has no thought
of retiring, even if he has been running projectors
45 years. Parker himself entered
exhibition 16 years ago while he was an
usher in
high school. Concession prices run:
candy. 6 to 15 cents; popcorn, 15 cents
(unbuttered); buttered popcorn, 25 cents.
The film policy is to play mostly G and PG
films, with an occasional R. On saying goodbye
to Parker, we felt the satisfaction that
comes of seeing a first-class theatre with a
first-class manager.
Judd Parker Films held a major sneak
preview of its new release. "Journey
Through Rosebud"' at the shopping center
cinemas in Framingham. Burlington. Braintree
and Danvers Thursday evening (2). Columbia
also sneaked ""Stand Up and Be
. . . Judd Parker Films
Counted"" the same evening at Ben Sack's
'Cheri Cinema
screened ""Bartleti"" February 29; ""What's
Good for the Goose,"" Wednesday (1), and
""The Flying Matchmaker.'" Wednesday (2),
all at the Garden Cinema on Arlington
Street . . . Recent screenings at Eddie Comi"s
preview room: Ellis Gordon"s "'The Sensuous
Man." Universal's ""Ground Star Conspiracy,"
American International's 'The Loners,"
the same company's "Beware of the Blob,"
National Generals 'Red Sun"" and Columbia"s
"Gumshoe.""
BOXOFHCE :: March 13, 1972 NE-3

HARTFORD
John Scauluu jr., !>on of (he laie, long-time
Warner Bros. Theatres district manager.
IS novv on the management staff at the
Yankee Pedlar Inn, Torrington. I he younger
Seanloii was previously in exhibition on his
own. operating the Strand. Winsted. lor a
rector-writer Elia Kazan was in
spell . . . D.
town for a G. Fox & Co. -sponsored bookauthor
luncheon tied to his latest novel.
"1 he .Assassins."
Morris keppncr has reduced Saturday
matinee adult admission to 99 cents at the
finit-run Keppner-Tarantul Burnsidc, East
George E. Landers, manager
Hartford . . .
of the d.nvniown E..V1. I.oew's for 35 years
^it was demolished some months ago to
make way for redevelopment— is still semiactive.
He's been "tilling in" for managers
at the circuit's metropolitan Hartford drivem
theatres.
Hartford >Lsilors: L..\l. l.oew, E.M. Loew
Theatres; John P. Lowe, Redstone Theatres,
and Sperie P. Perakos, Perakos Theatres
. . . Paul Macbeath of Perakos Theatres
Associates' Elm provid.'d complimcnlars
tickets to a group from the United Cerebral
Palsy .-Xss'n of Metropolitan Hartford for a
showing of "The Cowboys."
Pornographic Crackdown
Urged by Back Bay Ass'n
BOS I UN—A crackdown on Boston film
theatres showing pornographic pictures was
urged by the executive d. rector of the Back
Bay /Vss'n, who wrote a long-range. 26-page
report calling for the drive on films, prostitution,
pornography in
book stores and dirty
streets in Boston's six entertainment districts.
Daniel Ahem, in the report, said that although
the city is "livelier and noisier than
ever before, it is also 'dirty,' with certain
areas plagued by pornographic picture
houses, prostitutes, drug pushers and pornographic
shops."
He called on the Bc>ston Redevelopment
Authority or "some other planning agency"
to do a "simple two-week study ol this
. . and to provide
subject to more clearly identify and define
the six areas mentioned .
a package of readily obtainable information,
includ.ng ownerhip and occupancy records
as well as indications of deficiencies and
troubles as reflected in municipal records."
Ahem also recommended that each district
be 'geographically restricted" and not
aioHa!
EXHIBITORS!
IN 'HONOLULU . . .
tiEST ON WAIKIKi
PEACH!
"a iour Travel Agent)
THE
INDUSTRY'S
"OWN"
^iCIeW
be allowed to expand unless specific approval
is given." He said the city "must
gain a much larger measure of control over
activities in the entertainment d.strict," citing
"erotic entertainment" as one area
which should und..'rgo the "most intensive
kind of public concern. It is time that the
question of pornographic film entertainment
as an urban function be explored in
WORCESTER
djpth."
p" M. I ocw's Pl\ mouth Cinema is out to
bolster afternoon attendance, offering
a SI admission policy all day Mondjys
through Ihursdays and to 5 p.m. on Fridays.
The tab goes to SI. 50 from 5 p.m.
Fridays and all day Saturdays, Sundays and
holidays.
Area drive-ins have predictably stepped
up screen quantity for winter; triple-feature
programs are being offered. Recent examples
include Columbia's "The .Anderson
Tapes" and "The Owl and the Pussycat"
plus American International's "The Raven."
on Screen 1. and AlP's "Who Slew Auntie
Roo'.'" "Chrome and Hot Leather" and "The
Raven," on Screen II, at the Oxford Twin
Drive-In.
ABC Easlcm Theatres' first-run Lincoln
Plaza brought in a succession of three kiddies
attractions— "Snow White and the
Three Stooges," "5 Million Years to Earth"
and "Challenge for Robin Hoed"—charging
Reditone IhcaCrcs" Showcase cinemas I-
II is advertising a student discount price,
with 50 cents off for each patron. Cards
are issued to eligible patrons.
Helen Zaniewski Managing
Strand in New Britain
NEW BRITAIN, CONN.—Charles
SI admission for all patrons at each performance.
Oclrich.
RK.O-Slanley Warner Theatres division
manager, has promoted Mrs. Helen Zaniewski
from assistant manager to resident manager
of the Strand.
The position of district manager, filled by
the late Joseph C. Miklos. is being temporarily
eliminated, a circuit spokesman said.
.Miklos had been based at the Strand and
supervised New Britain and Bristol.
Frank Kelley. the circuit's district manager,
based in Worcester. Mass.. will continue
to supervise showcases in Manchester.
Storrs and New London, in
Connecticut.
The Harold Konovers Seek
Films in South America
H \K II ORD -Harold Konovcr, president
of Hartford based H.K. Theatres and
U.K. Film Distributors, and his wife Anna
have left on a f.lm product acquisition trip
through South America.
Mrs. Konover is vice-president of both
Konover corporations.
NEW HAVEN
T conard Sampson and Robert C. Spodick
of Sampson & Spodick Theatres used
sf>orts page advertising— in addition to regular
amusement page display space—for
Warner Bros.' "Snow Job," playing at their
York Square Cinema. Metropolitan New
Haven exhibition rarely pitches ad-space beyond
the amusement pages.
The Lincoln Theatre, running a film festival
of U.S. and overseas hits of recent years
for remainder of the winter, is charging
SI. 50 admission Mondays through Thursdavs.
S2 Fridays throuuh Sundays.
SPRINGFIELD
f^iil. .Samuel (liildsleiii, president of Western
Massachusetts Theatres, has a new
"Bargain Night" policy in effect at the
Bing. Springfield. Mondays and Tuesdays.
Admission is SI.
The Cinema X has a new promotion
gimmick— a weekly drawing for two free
tickets— provoking considerable patron response.
Police Take Film Showing
At Boston Art Cinema
BOSTON—Boston police grabbed a sex
film as "too explicit" at the Art Cinema on
Tremont street in downtown Boston. Cashier
/\nn West said that Capt. Daniel Mac-
Donald and two other officers arrived at
the theatre at 6:30 p.m. and left with the
cms of film.
said.
"They just
complained of obscenity." she
Neither Captain MacDonald. vice squad
conunander. nor Michael Shapiro, manager
of the theatre, could be reached for comment.
The cashier said the film had been showing
for a week and was also showing at the
Symphony Cinema in the Back Bay section.
he 40 persons viewing "Sexual Permission
I
USA." in Art Cinema One, she said, were
admitted free to Art Cinema Two where
"Touch Me" and "He and She" are playing.
Art Cinema is operated by the Esquire
circuit.
Chose, HNC Realty Start
Work on Hartford Project
H.XKITORD Lhase Lnierprises and
HNC Really Corp. have started site preparation
on a S35 million commercial development,
to contain a 28-story office building
with a triple-theatre complex at Main and
Pearl streets. Completion is about two ycirs
away.
The land involved is owned by Harold
Konovcr. president of Hartford based H.K.
Theatres and H.K. Film Distributors.
Which exhibition interests will operate
the theatres is yet to be disclosed.
NE-4 BOXOmCE :; March 13, 197;

—
—
— —
—
—
I
'.
—
—
—
— —
I
. . Very
.Very
.Very
'Stewardesses' Ruled
Obscene in Saskatoon
SASKATOON, SASK. — In a hearing
February 29, Judge R. H. King ruled that
the film "The Stewardesses" was obscene
and fined Daylight Theatre Co. $1,000 for
"showing obscene entertainment." The
charge arose following seizure of the film
from Midtown Cinema in carlv December
1971.
Judge King,
who had viewed ""The Stewardesses"
February 17, based his decision
on several criminal court cases. The "elusive
comnumit\ standard of tolerance" had
to be considered in reaching a decision, the
judge said,
stating that the film was expressly
designed '"to show various acts of sex in
a graphic, gross and degrading manner." He
stated that the film made no pretext of
having a serious social or cultural purpose
for its existence.
Said Judge King: ""I do not think this is
the level of entertainment the majority of
Canadian citizens desire or would accept as
meeting the community standard of tolerance."
Defense lawyer Clarence Estey said during
the trial that the film was a lesson in
morality in that it showed people the consequences
of drug addiction, sexual perversion,
violence and crime.
The attorney general department's T. D.
R. Caldwell declared that "'The Stewardesses"
had "at least one-fifth sex and no
plot."
Martin Bockner Announces
Appointments at Astral
TORONTO—Martin Bockner, president
of Astral Communications, announces that
William P. Rosenfeld, a former Rhodes
Scholar and member of the legal firm of
Rosenfeld, Schwartz. Malcolmson & Milrad,
has been named to the Astral board of
directors. H. Lawrence Fein has been appointed
vice-president and general manager
of the firm, bringing to his new position
15 years of experience with the company,
most recently as general manager of Astral
Television Films.
Astral has invested in two feature-length
films and a TV series under the supervision
of Fein. "Another Smith for Paradise," starring
Henry Rainier and Frances Hyland, will
have its world premiere in Vancouver in late
April. Shooting will start in April on "Three
Days in October," a motion picture about
the FLQ crisis in .Montreal. The script was
written by Patrick Watson and Laurier La-
Pierre.
Ozoner Plans Updating
Fr.ni North Central Edition
GRAND FORKS, N.D.—John Doherty.
manager of the Starlite Drive-In. has announced
an extensive updating program for
the facility. Plans call for completion of a
new ramp, remodeling of the concession
stand and a new marquee.
'Dirty Harry 'Excellent' Newcomer
In Toronto; Overall Grosses Strong
TORONTO—Grosses remained surprisingly
high, with five bookings dLiing top
business and three others just below that
level. "Dirty Harry" led the newcomers in
its first week at the Imperial, while "Straw
Dogs." eighth. Uptown, and "Fiddler on the
Roof," 14th, University, did extremely well.
"A Clockwork Orange," eighth week, at the
Towne Cinema, continued to do outstanding
business.
Carlton, Humber Diamonds Are Forever
(UA), 9th wk Very Good
Downtown My Old Mon's Place (IFD); Seven
Days Too Long (IFD)
Fair
Fairlawn Nicholas and Alexandra (Col),
3rd wk
Very Good
Hollywood (North) Mode for Each Other
(20th-Fox), 5th wk Good
Hollywood (South) Such Good Friends (Para),
3rd wk Good
Hyland The Hospital (UA), 2nd wk Good
Imperial Dirty Harry ;WB) Excellent
Towne Cinema Traffic ;C-P) Fair
University Fiddler on the Roof (LJA),
13th wk Excellent
Uptown 1 Minnie and Moskowitz (Univ),
2nd wk
Good
Uptown 2 Straw Dogs (IFD), 8th wk Exce.lent
Uptown 3 Billy Jock (WB), 30th wk Very Good
Uptown Backstage The Boy Friend (MGM),
8th wk Good
Uptown Backstage 2 Shoft (MGM), 2nd wk ..Good
Yonge The Next Victim (AG); The Femole Bunch
(AG)
Good
York 1 The Last Picture Show (Col),
2nd wk Very Good
York 2, Sheridan Sometimes o Great Notion
(Univ), 8th wk poor
'Stitch,' 'Best House in London'
'Excellent' in Edmonton Debuts
EDMONTON. ALTA. — "Without a
Stitch" made its debut at the Rialto and
put together one of the three "excellent"
ratings recorded during the report period.
.Also opening to "excellent" returns was
"The Best House in London" at the Jasper
Cinema. The third ""excellent" was compiled
by the eighth week of "'Dirty Harry" at the
Paramount Theatre.
Capitol The French Connection (20th-Fox),
8th wk
.Fair
Jasper Cinema The Best House in London
(MGM)
Excellent
Meodowlark— Kidnapped (Astral] . Fair
Odeon Sometimes a Great Notion (Univ),
8th wk '.Very Good
Paramount Dirty Horry (WB), 8th wk Excellent
Plaza Fortune and Men's Eyes (MGM),
1
2nd wk
Good
Plaza 2— Bless the Beasts & Children (Col) ....Good
Rialto Without o Stitch :C-P! Excellent
Towne Cine-na Billy Jock WB), 33rd wk. Very Good
Varscona Adrift (Prima), 3rd wk Foir
Westmount Strow Dogs (IFD), 4th wk Good
'A Clockwork Orange' First Week
Breaks Stanley House Mark
VANCOUVER—"A Clockwork Orange,"
which received much preopcning newspaper
space, including a full page six editorial in
the Vancouver Sun, reflected the impact of
the coverage when it broke all house records
at the Stanley Theatre. Still strong, but running
well behind the big newcomer, were
"Fiddler on the Roof." "Nicholas and Alexandra."
"The Hospital" and "Pocket Money."
Capitol Dirty Horry (WB), 9th wk Good
Denmon Piece Ploytime (Ind!, 3rd wk Average
Downtown— Mode for Eoch Other (20th-Fox),
2nd wk Fair
Hyland Nicholas and Alexandra (Col),
3rd wk
,
Excellent
Odeon The Hospital (UA), 2nd wk Excellent
Orpheum— Pocket Money (NGP), 3rd wk. ...Excellent
Park—Fiddler on the Roof UA), 10th wk. ..Excellent
Ston'ey A CIcckwork Orange (WB) Excellent
Strond Moid in Sweden (Ind) Fair
Studio Relotions (Ind); Sappho Darling (Ind),
2nd wk
Above Average
Varsity The Garden of Finzi-Continis (Ind) . . Good
Vogue Corry On, Henry VIII (Aitral) ,
Good
"French Connection,' 'Ivan' Are
'Excellent' Winnipeg Openers
WINNIPEG— Boxofficc returns dropped
again, although the opening week of "The
French Connection" provided outstanding
business at Garrick II and a second "excellent"
for the week went to newcomer "One
Da\ in the Life of Ivan Denisovich" at the
Park.
,
,
Capitol Dirty Horry
Downtown- Angels
(WB),
Die
lOth wk
Hard (IFD),
Average
The Night Visitor :IFD) Good
Gaiety The Trojan Women (IFD), 2nd wk Good
Gorrick I— Mode for Each Other (20th-Fox),
2nd wk Poor
Garrick The French Connection
II
(20th-Fox)
Excellent
Metropolitan Going Home (MGM)
Good
North Stor Pocket Money (NGP), 2nd wk. ..Good
North Stor II— Straw Dogs (IFD), 10th wk. ..Average
Odeon Diamonds Are Forever (UA), 10th wk. ..Good
Park One Day in the Life of Ivon Denisovich
(IFD) Excellent
Polo Park Harold and Moude (Para),
I 0th wk Average
'Swedish Fly Girls' Only
'Excellent' in Calgary
CALGARY—"Swedish Fly Girls" put together
the city's only "excellent" rating in its
initial week at the Towne Cinema. Doing
"very good" business were "Dirty Harry."
"Without a Stitch," ""Dagmar's Hot
Pants," and ""Billy Jack," the latter in a
29th week at the Westbrook 2.
.
.
Calgary Place I The French Connection
(20th-Foxl, 8th wk Good
Capitol The Gong That Couldn't Shoot Straight
(MGM), 3rd wk Fair
Grond 200 Motels ,UA)
North Hill Cineramo Man in the Wilderness
Foir
(WB), 8th wk
Palliser Square I — Dirty Harry (WB),
Good
8th wk Very Good
Palliser Square 2 Sometimes o Greot Notion
(Univ), 8th wk Good
Towne Cinema Swedish Fly Girls (Astral) ..Excellent
Uptown Without o Stitch (C-P), 6th wk. Good
Westbrook I — Dogmor's Hot Ponts, Inc.
(Astral) Very Good
Westbrook 2—Billy Jock (WB), 29th wk. Good
Film Committee Appointed
By Government of B. C.
\ ANCOLVER—Burt Campbell (S.C-
Rcvelstoke-Slocan) has been named convenor
of the British Columbia legislature's
special committee to review film classification
and censorship in the province. It is
noted that convenors almost invariably are
elected chairmen of house committees.
Also named to the movie committee were:
Bert Price (S.C.-Vancouver-Burrard); Agnes
Kripps (S.C. -Vancouver South); Waldo
Skillings, trade and industry minister; Frank
Ney (S.C.-Nanaimo); Bob Wenman (S.C.-
Delta); Harold Merilees (S.C.-Vancouver-
Burrard); Isabel Dawson, minister-withoutportfolio,
and New Democrats Eileen Dailly
(Bumaby North); Dennis Cocke (New Westminster),
and Ernie Hall (Surrey), along with
Liberal MLA Dave Brousson (North Vancouver-Capilano).
BOXOFFICE :: March 1.3, 1972 K-1

Konioi
.
—
OTTAWA
Ul/ilh federal elections in ihe ofling. e\pan-
Mon IS prevulcni in the Canadian govcrnnieniN
propoMrd tultural expenditures for
the coming fiscal year. For the Canadian
lilm Development Corp. the amount is
raised to S-»30.(X)0 from the 1971 total of
S342.l)00; for the National Arts Centre with
IHK) from S2.V00.0

.
. . . "Song
. . Fellow
by Empire Universal Films, I had completed
a business course at night school and I became
cashier-stenographer for Astral Films.
During my time with Astral I dd a considerable
amount of booking and 'Girl Friday'
work that really rounded out my experience."
Following a stint at Universal Films and
then a short hiatus, Mrs. McBean returneJ
to the industry three years ago as cashier
for United Artists Corp.. where she presently
is employed.
Mrs. McBean has three sons, all married,
and seven grandchildren. Her oldest son is
a sergeant with the Calgary city police (he
worked on a part-time basis as shipper revisor
for Astral while still in high school);
her second son is International Film Distributors
branch manager in Calgary, and
the youngest is a patrol constable with the
Calgary city
police.
TORONTO
^inepix at present is attempting to buy
back its ownership from American interests.
The founders of this company,
Andre Link and John Dunning, sold t.i
Calve.x 18 years ago for $2,000,000 but
retained management of the company. "We
want to be Canadian again," Link told the
local press. Calvex controls Allied Artists.
One of Cinepix's most successful recent productions
was "L'Initiation."
VANCOUVER
^oni Hetherington, veteran
operator of the
Siarlitc. Nelson, whose drive-in has to
be one of the most artistically landscaped
anywhere (it's a mass of flowers all summer),
announces that he is installing a pitch-andputt
golf course. This, tied in with the provincial
government's park and picnic site
across the ro.id. will give him a situation
unique in western Canada . golfer
Kelly Hayter. Starlite, Salmon Arm, is eagerly
awaiting the snow's disappearance so
that he can open for Easter week. It is reputed
that Kelly once hit a game bird on
the short seventh in Salmon Arm, giving him
the dubious honor of "bagging a partridge
on a par three."
Overlooked in the credits for the telethon
last week were barker Dal Richards, who
conducted the house band for the sixth
straight year, and his wife, who did a fine
performance on the vocals.
Attendance at reissue bookings has been
very brisk. "Modern Times" did seven weeks
in the Studio, then moved over to the Richmond
Square Twin for a two-week stand
of the South" did holdover business
in the Richmond Square and the Guildford
Towne Cinema . . . "Captain Sinbad,"
brought back for matinee showings in Famous
Players' Park Royal, Richmond
Square, Cinema 1 and Columbia New West-
gests that the committee has begun investigating
a problem that already is on the way
to solving itself— that of 914 films reviewed
last year only 118 were rated as adult and
116 as restricted. In other words, threequarters
of all the movies available on
British Columbia screens were suitable as
'family' entertainment without restraint . . .
That's a much different picture than the
one so often painted by those who seek
tighter censorship. McDonald says that more
than half of the complaints he receives are
from people who haven't bothered to see
the movies they complain about . . . That's
the kind of ill-considered criticism that
makes the problem of smut and violence
on the screen seem bigger than it really is.
He backs the contrary view with statistics.
Rejecting an average of one movie a year
until 1969, it got so bad in 1970 that he had
to reject 20 because 'they dealt with sex
in a way that had no story.' Last year he
turned back only nine . . . This indicates
that the smut filmmakers arc getting the
message. The public doesn't want their
prcdact—or they're finding out that Mc-
Donald's liberal view is not synonymous
with license. Either way the public is being
well protected." Summing up. the Province
said, "There isn't any point in the committee
hearings. The fact they are being held
only serves to distort the picture. McDonald
has the public's interest well in focus."
Terry Dene, president of Studio Centre,
currently is in Los Angeles to discuss three
film projects with possible producers. These
include "The Hundred Dollar Misunderstanding,"
"The Rabbi Slept Late" and
"Patman," an original script by Philip
Hersch. The producers are Hilard Elkins,
Ray Wagner and Arthur Jacobs, in that
order. The films would be financed here.
Pat Taylor is leaving her post as advertising
and publicity director at International
Film Distributors and Harriet Bernstein will
be taking over her duties. Pat plans to become
a full-time homemaker.
The Runnyniede, subnamed "Canada's
Theatre Beautiful" when it was opened in
the late '20s. has been closed. It now will
join the Palace for bingo game operations.
The National Film Board's ten-minute
animated short by Michael Mills, "Evolution,"
won a Canadian Film Award and
prizes at Grenoble and Annecy, France. It
is being distributed throughout North
America by Columbia Pictures.
aiOHa!
EXHIBITORS!
IN HONOLULU . .
BEST ON WAIKIKI
BEACH!
(Call your Travel Agent)
THE
INDUSTRY'S
"OWN"
minster, was excellent in all situations . . .
. . .
"Jack and the Beanstalk" was presented at
weekend matinees in a number of theatres
The Varsity kicked off a Russian ballet
series with "Sleeping Beauty," to be followed
by "Swan Lake," "Romeo and Juliet," "Cinderella"
and "Othello" . . . The Dunbar had
"Spartacus." the Dolphin featured "Never
Give a Sucker an Even Break" and "The
King and I" was on screen at the Clova.
Recent visitors to this city included
United Artists general manager George Heiber.
IFD Calgary manager Ken McBean.
Victoria Shipping general manager Jack
Bellamy. Reg Wilson of Prima and Hank
Heck, Bellevue Films.
When Mike Nichols starts his next movie
shortly in Mexico, he will be accompanied
by sound experts Steve Grossman and
Brent Jaybush of this city. Deejay Steve
(known professionally here as "Stevie Wonder")
and Brent, involved in radio and other
electronic work while attending UBC, originally
built a recording studio, then purchased
an eight-track operation as they expanded.
This led to work with Nichols on
"Carnal Knowledge," the development of
portable, mobile sound equipment and the
assignment in Mexico.
The Province, rated the most conservative
of all British Columbia dailies, devotf'd a
large and favorable cd torial spread to the
presentation of Ray McDonald, film classifier,
anent the legislative committee investigating
the "dirty movie" situation. "It sug-
Hilary Seymour Announces
Partnership Dissolution
VANCOUVER. B.C.—Hilary Seymour,
a partner in the Canadian research and design
firm, the Neal Seymour Organization,
announced the dissolution of the registered
partnership in British Columbia Dec. 1,
1971. By agreement among partners all assets
remain intact in interim suspense pending
reformation in the U.S.
Complete resumption of business activity
depends on the convalescence of Neal Seymour,
who is in Dallas, Tex., recovering
from chronic poisoning from water, complicated
by medical treatment.
Now expecting to resume his career fully,
Seymour has been studying potential development
location sites for the company. Several
investment proposals have been brought
to his attention which also may enter into
a final decision.
Nino Rota is writing the music for Paramount's
"The Godfather."
o
SPECIAt TRAItERS
DRIVE-INS
Concessions ' Merchant Ads
• Announcements
'\\^:i:,^^ ORDER ALL YOUR SPECIAL
^ ^if^=r^ TRAILERS FROM
RLMAGK (3131 HA ;-339S
7337 S Wobosh. Chicago. Ill 60605
BOXOFHCE :: March 13, 1972 K-3

BOXOFFICE LEADS THE FIELD
with more exhibitor subscribers
because it publishes . . .
MORE Local and National News
AAUKt Booking
Information
AAUKt Showmandising Ideas
iViUKl Operational
Information
AAUKl Equipment and Concessions Tips
AAUKb Convention
Coverage
AAUKl on all counts tfiat count most
—read and relied on by MORE Theatremen
than any other film trade paper in the world
THE NATIONAL FILM WEEKLY - WITH THE LOCAL TOUCH!
X-d BOXOFFICE :: March 13, 1972

• ADLIMES • EXn.OITin
• ALPHABETICAL
INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANDISING IDEAS
THE GUIDE TOM BETTER BOOKING AND B U S I N E S S B U I L D I N G
Newspaper Ad Director
Initiates
Teasers for AMC Omaha Sixplex
J
Promotional wuuluw displays for the
release of "Cabaret" al the Ziegfekl
Theatre in New York are on view at
lianiberger's Department Store in New
Jersey. Fortunoff's Jewelry Store on
East 57th Street and the New York
Btaik for Savings at 58th and Madison
Avenue. The theme of the windows.
"The Look of the '30s Is the Look of
Today." lies in the fashions of the two
eras. Shown above is the New York
Bank for Savings display, which has
been running for one month and is fo
siiccessfid that the bank is running it
until the end of April when the display
will be moved to the 43rd Street
branch.
Mini Theatre Lobby Setups
Used to Promote 'Macbeth'
Columbia Pictures' trailer for the Roman
Polanski film of "Macbeth" is being used
to promote playdates via new Technicolor
Mini Theatre setups in theatre lobbies. First
the new Playboy Theatre in New
installed at
York, the device is also in operation in Boston.
Chicago, Los Angeles and San Francisco.
"Macbeth" is Polanski's interpretation of
the Shakespearean tragedy for Playboy Productions
and Columbia Pictures. Polanski
directed, adapted the story with Kenneth
Tynan and co-produced with Andrew
Braunsberg. Jon Finch and Francesca Annis
star in
the Todd-AO 35 presentation.
Surgical Gowns Promote 'Hospital'
HARTFORD — The Keppner-Tarantul
Bumside Theatre, opening UA's "The Hospital,"
had its Staff dressed in surgical
gowns.
Good relations with local news media
can often pay off in unexpected ways. At
least that was the cxpr ience of Carol Lu-
Noue, city manager for American Multi
Cinema in Omaha, when Emit Vohoska, advertising
director of the Sun Newspapers
of Omaha, initiated on his own a series of
teaser ads on pages other than the amusement
sections. The teasers ran on women's
pages, on sports pages and n other parts of
the newspaper.
In a note to I-aNoue, Vohoska said. "I
thought you would be interested in seeing
some free advertising we've been giving your
theatres. The enclosed teasers are part of
an experiment we're conducting. Hopefully,
through teasers such as these, we can direct
more reader attention to our movie page.
Of course, the idea is to make the teaser ads
intriguing enough that the readers will want
to turn to the movie page.
"We started it so fast that I didn't get a
chance to mention it to you. but T did know
you'd be interested in
it.
"It shows, if nothing else, our genuine
desire to work with you and to do everything
possible to provide you with solid
merchandising tools."
Copies of the ads were forwarded to
George Kieffer, director of advertising and
publicity, at AMC's Kansas City headquarters,
who commended Vohoska for his action
and told him. "I think it will be a good
merchandising program for you and that
the other theatres will become more aware
YOU ARE
INVITED
TO
TERROR
SEE PAGE 17-A
of what you're doing for the motion picture
industry in general in Omaha." AMC's Si.x-
Wcst, six-auditorium theatre, is Omaha's
newest.
In response, Vohoska told Kieffer, "This
is only the beginning—soon you'll sec some
fresh, new ideas injected into our movie
section itself. Frankly, I think it's time newspapers
stepped out of the old routine and
updated their movie sections."
Snappy Classified Ads
For 'Gumshoe' Opening
"Ginley's the Name, Gumshoe's the
Game" is the phrase classified ad readers
of New York Magazine, the Village Voice
and other New York area publications are
seeing in the Columbia ad campaign for
"Gumshoe," the crime stor>' starring Albert
Finney.
The classified ads, which offer free tickets
to a special preview of the film, tell readers:
"If you dig Bogart, then you'll get a real
kick out of Albert Finney trying to out-do
Bogey in his new flick about a private dick.
Call for free tickets to special showing (Bogart-Finney
fans only!)"
At the same time, Columbia ran a series
of reader ads on the front page of the New
York Times. Ads in the first week of the
campaign proclaimed. "Ginley's the Name,
Gumshoe's the Game. "The second week's
ads read. "Finnev's the Dick. Gumshoe's the
Flick."
FRANCO
AMERICAN
SUSPENSE
SEE PAGE 17-A
JACK
AND
WALTER
DO IT AGAIN!
See Page 17-A
Examples of the teaser ad.\ devised by Einii \ ohoska. advertising director of the
Omaha Sun Newspapers, and run free of charge for AMC's Si.\-lVcst theatres.
From left, the ads concerned "Play Misty for Me." "The French Connection"
and "Kotch." and referred readers to page 17-A, the amusement page.
BOXOFHCE Showmondiser :: March 13, 1972 — 37

—
—
SBC Management Aims at Top Result
. sjr Every Dollar Spent on Promotion
Hxhibiti^n will concede that spending
more than a fixed 7 per cent of a week's
grovs for advertising and promotion is extravagant,
but Richard J. Wilson, director
of merchandising for the SBC Management
Corp.. Bi>ston-bascd circuit of 50-plus.
wonders how man\ theatre owners ever take
the time and trouble to explore their markets
10 the point where they know what's
ffectivc. ad-dollar wise, and what's not?
SBC, successor lo the long-established
l.ockwoud & Gordon Theatres, has hardtops
and under-skyers, is situated in key
itics and in small towns, and reflects a cir-
^uil-in-lransition. It also is part of Sonderling
Broadcasting Corp., a publicly held
firm.
"There has to be a purptise, a design, if
you will, for every dollar spent in advertising
and promotion," said Wilson. "We
may be a good-sized company and getting
even bigger, but we're not about to—nor will
we ever— just loss money out merely to
make a showing for ourselves, lo the industry
or lo the public.
"Eveo' film opening in every SBC situation
has to be evaluated in terms of prime
audience appeal. This entails a lot of screening
lime by home office e.xecutives but it's
well worth it, since we're sure of what we've
got and we then know what can be done
.ind what can't be done."
While print media— i.e.. newspapers— is
the base of the SBC circuit promotion dollar,
it is using other outlets lo "reach" the
public.
Television? "Sure, it's expensive and it's
always a matter of determining the right
time slot in the richf citv ficttini; film
clips Irom the more coo|>erative distributors
helps immeasurably in introducing new
product. Getting publicity copy geared for
broadcast air personalities is also important."
Radio? "It reaches the kids to an e.xtent
the industry has never really accepted or
comprehended. And when a movie with a
top-selling record comes into release, it's
vital to pitch the movie with disk jockeys.
This is also time-consuming, but it's free
plugging, and who's to turn down free air
time?"
Personal appearances? "ril take anybody
1 can get to bring into our cities and towns
for as long as I can get them. We recently
got UA to send along Rosalind Harris and
Neva Small, who play two of Tevye's marriageable
daughters in "Fiddler on the
Roof.' " Wilson personally escorted the
lithesome lovelies on a veritable round-theclock
interview session with press and radio-
TV people in two key SBC cities, Hartford
and Providence.
"We got tremendous mileage, space and
time-wise, out of the two girls. I'll concede
that they're not 'names,' per se, but they are
movie players, and the phrase, movie players,
is still magic to a lot of people."
What can the individual showman do to
generate ongoing audience appeal? First, to
Wilson's mind, the daily newspaper ad
and he doesn't care if it's only a Ixl-incher
—should contain pertinent information,
most especially starting times. "Where theatres
take the lazy way with the line. 'See
Movie Guide' for starting time, you've lost
them belore they even put down the papcrl"
He iirccs SBC managers to make a pracit
tice of "calling on the newspapers, the radio
and television stations" on a weekly basis.
"You're in a 52-week, year-round business,
you make it your business to remind the
communications people that you're open 52
weeks!"
What about the small town theatre owner
with a marginal operation? "He can still part
with a few bucks for flyers, for heralds. He
can call on the school principals, contact
the colleges, gel invited to the Rotary Club,
the Exchange Club, the Kiwanis Club. He
can make his product known only by communicating.
Nothing more, nothing less."
SBC's executives, from president Doug
Amos down, are committed to the philosophy
of marketing motion pictures with glamor,
running their theatres with constant
regard for the public.
"This is part of the promotion element
for our business. It goes hand-in-hand with
advertising. A poorly run theatre can turn
off the public for the best-touted picture
in years and even the most exf)ensive ad
campaign won't induce patrons to return
to theatres where slovenly service is condoned."
With curtailment of distributor field exploitation
forces. Wilon says. "We've got
to sell the motion picture as best we know
how. And unless more theatre owners accept
the fact that selling is their day-afler-day
responsibility, their grosses will continue to
suffer
accordingly."
Following through, filling the void created
by the exploitation layoffs. Wilson is experimenting
as never before in advertising. The
circuit opened the Connecticut premiere of
"Long .Ago. Tomorrow" at the Cine Webb,
suburban Wethcrstield, recently and Wilson
made it his business to get in from Boston
to "make the rounds" of newspapers, radio
and TV stations in Hartford. "I got breaks
and I got mentions. It took time and effort.
But it paid off."
"Director of merchandising." he smiles,
"is a high-sounding title for a promotion
man. theatre-style. But. primarily, essentially,
pointedly, we are merchandisers
merchandisers o\ motion pictures. And we
should be proud, darned proud, of our industry—and
of our product!"
I /i/v /v an example of
Richtiitl J. Wilson's promotion
approach, the
opening of a twin complex
in Enfield. Conn.
\ole the stress on feature
starting limes and
theatre
location.
ix
Looney Tunes Show Formed
To Play Shopping Centers
Rodger H. Hess. lACluIivc jiroducer o!
Warner Bros. Entertainment. Inc.. has announced
the formation of the Looney Tunes
.Show to perform specifically at shopping
centers. The show which stars Bugs Bunny.
Porky Pig, Yosemite Sam and Wile E.
Coyote and is cmceed by Addy Albcrian
(formerly Clarabclle of "Howdy Doody"
fame for ten years) opened recently at the
Woodbridge. N.J.. Shopping Center for
three days. It went on to the Monrocsville
Shopping Center. Pittsburgh, for four days.
""Shopping centers are continually looking
for traffic builders and who can attract kids
better than Bugs. Porky and the rest of the
Merric-Mclodies family," said Hess.
— 38 — BOXOmCE Showmemdigcr ;: March 13, 1972

—
Exhibitor has his say
AMERICAN INTERNATIONAL
Uho Slew Auntie Roo? (AIP)—Shelley
Winters, Mark Lester. Chloc Franks. It's not
as good as we anticipated, but we still did
all right on it. Shelley Winters is not as good
as she usually is. so you'd do better to play
up the kids. It's a shame that Oscar-winning
actresses like Miss Winters are stuck with
stuff like this nowadays. Played Wed.,
Thurs., Fri.. Sat. Weather: Cool, with a little
rain.—Lewis Ward, projectionist. Dome
Theatre, Gulfport, Miss.
CINERAMA RELEASING
Kotch (CRC)—Walter Matthau, Felicia
Farr, Deborah Winters. Academy Award
nominations to Walter Matthau as best actor
and Jack Lemmon as best director; all our
patrons agree! Advertising is geared to sell
a comedy, instead it is a serious truc-to-life
story. It played for one week during the
New Year's holidays and did only average
business. We expect the film back after
nominations are out. and it should do great
business.—Dennis H. Udovich, Sheboygan
Theatre, Sheboygan, Wis.
COLUMBIA
Bless the Beasts & Children (Col)—
Bill Mumy, Barry Robins, Miles Chapin.
Here is a sleeper with more potential than
one would expect. It is that rarest of rarities-—
a picture that weighs heavily on the
mind, but also entertains, with successful
results. And while all the actors are outstanding
(especially the kids), the honor for
carrying the picture still goes to Stanley
Kramer. A credit to his ability and perception,
it's the best picture of his distinguished
career.
Played one week. Weather:
Mild and foggy.—Lewis Ward, projectionist,
Dome Theatre. Gulfport, Miss.
10 Rillington Place (Col)—Richard Attenborough.
Judy Cieeson. John Hurt. This is
long, drawn out, boring film. We had walkouts.
Embarrassing!—B. J. Towriss, Capitol
Theatre, Princeton, B. C, Canada. Pop.
2,500.
GFCs 'Class of '74' Pleases
Dixie Drive-In Patrons
We ran "Class of '74" (General Film
Corp.), starring Pat Woodell, Marki
Bey and Sandra Currie, one week and
did excellent business. This is 82 minutes
cram-packed with nudity and sex
with an R rating, but our patrons loved
it. The stars are four beautiful young
ladies of whom we will be seeing much
more in the future, I hope. This thing
really brought in the younger people
but the older folks came too.
C. FITCHEY, Projectionist
Dixie Drive-In
Pcrrine. Fla.
a
Zeppelin Raids, Aerial
Dogiight in 'Lili'
"Darling Lili" (Para), starring Julie
Andrews, Rock Hudson and Jeremy
Kemp, is the most spellbinding program
we have shown in years, with the Zeppelin
raids on London and the aerial
"dog fights." The program production
was great, as were those wonderful old
songs by Julie Andrews. Comments
were great and we are going to run it
again. Hollywood better look to its
laurels!
Villa Theatre
Malta, Mont.
CARL W. VESETH
NATIONAL GENERAL
Little Big Man (NOP)—Dustin Hoffman,
Faye Dunaway. Martin Balsam. This played
four days to pretty fair houses. The comments
were all good. Indian philosophy
makes one do some thinking. It has plenty
of belly laughs. To our surprise we had a
very small Saturday matinee. Played Wed.,
Thurs., Fri., Sat. Weather: Thirty degrees
below.—Carl W. 'Veseth, Villa Theatre,
Malta, Mont. Pop. 1,750.
PARAMOUNT
Gunfight, A (Para)—Kirk Douglas, Johnny
Cash, Jane Alexander. The opinion of the
people who pay'? First, Johnny Cash is a
great natural and should be given a great
western, not a dull, slow-moving film like
this. Second, he should sing at least four
songs; he should never forget his beloved
singing. Kirk Douglas looked great and deserved
better too. Played Wed., Thurs., Fri.,
Sat.—B. J. Towriss, Capitol Theatre, Princeton.
B. C. Canada. Pop. 2,500.
Such Good Friends (Para)—Dyan Cannon,
Laurence Luckinbill, James Coco. We
played this one week and did pretty well
with it. We doubled it with a good action
co-feature, "Darker Than Amber" (NOP).
Dyan Cannon is at her best in this one, and
James Coco is excellent also. This sophisticated
comedy-drama has good potential and
should be given consideration. Weather:
Cold and rainy.—C. Fitchey, projectionist,
Dixie Drive-In, Perrine, Fla.
WUSA (Para)—Paul Newman, Joanne
Woodward, Anthony Perkins. Ouch! How
come I pulled this one out of the hat? No
comment. Played Wed. Weather: Cool.
Carl W. Veseth. Villa Theatre. Malta, Mont.
Pop. 1,750.
20TH CENTURY-FOX
Beyond the Valley of the Dolls (20th-Fox)
—Dolly Read, Cynthia Myers, Marcia Mc-
Broom. I
don't care what the critics say, this
is really what they want— great music, beautiful
clothes and girls, and, I suppose, sex.
We had excellent crowds and six walkouts.
BOXOFFICE Showmandiser :: March 13, 1972 39 —
After a very dead weekend, we welcomed
this film, though my husband hates running
these R pictures. I also had to be talked into
buying it, and it did scare me. I didn't watch
it. Some said it had an absolutely, utterly
ghastly ending and got out of hand about
half way through.— B. J. Towriss, Capitol
Theatre, Princeton, B. C, Canada. Pop.
2,500,
UNITED ARTISTS
Bananas (UA)—Woody Allen, Louise
Lasser, Carlos Montalban. Not many took
a chance on this one, and those who came
informed us that we should get our money
hack. But did you ever try? Played Sun.,
Mon. Weather: Ten degrees below.—Carl
W. Veseth. Villa Theatre, Malta, Mont.
Pop. 1,750.
UNIVERSAL
Pufn.stuf (Univ)—Jack Wild, Billie Hayes,
Martha Raye. I couldn't stand the TV
series, but the feature is quite enjoyable
and the audience liked it too. It doubled
with "How to Frame a Figg" (Univ), which
was a good combination. Played Sat., Sun.,
Mon., Tues., Wed. Weather: Cool, some
rain.—Lewis Ward, projectionist. Dome
Theatre,
Gulfport, Miss.
MISCELLANEOUS
Evel Knievel (Fanfare)—George Hamilton.
Sue Lyon, Rod Cameron. Considering
that we had the usual college opening activities
and high school basketball games and
cold weather, our gross was fair. It would
be worth a playdate for the high .school and
college sets.—Mrs. Edwin E. Fryc sr.. Canton
Theatre, Canton, Mo.
Headless Eyes, The vSR)-—We played this
horror show first-run
for one week and did
slightly better than poor. We doubled it with
another horror first-run called "The Ghastly
Ones." (SR) but to no avail. These two
should be classified as strict ly amateurish
productions. The sound is bad and the photography
is worse. Advance advertising and
free eyeballs to each customer didn't help.
However, both pictures are nauseatingly
gory and you may even have some patrons
leave because of illness. We did. Weather:
Excellent.—C. Fitchey. projectionist, Dixie
Drive-In, Perrine. Fla.
Wallis 'Red Sky' Seen
As Fascinating Film
"Red Sky at Moniing" (Univ). starring
Richard Thomas, Catherine Bums
and Claire Bloom, is a picture with
chemistry! Good acting, a good score,
excellent direction, outstanding photograph^>'
and the magic touch of Hal
Wallis made a film that is fascinating,
to say the least. If you play it. don't
worry if it starts slow. Word of mouth
will bring them in.
(WB) has played your area, you're ripe
for this one.
If "Summer of '42"
LEWLS WARD, Projectionist
Dome Theatre
Gulfport. Miss.

BOXOFFICE
BAROMETER
This chart record] the performonce of current oftroctions in the opening we«k o< their first runs in
the 20 key cities checked. Pictures with fewer than fi»e cngogementj ore not listed As new runs
are reported, ratings ore odded and averoges revised. Computation is in terms of percentoge in
relotion to normal grosses os determined by the theofre monogers. With 100 per cent 05 "normol,"
the figures show the gross ratings oboYe or below that mark. '.Asterisk * denotes combination bills.)
moun Venoiian. The
obs and Broomnticlu
•ily.
^aoarol (AA)
The 'Audut
4!0 500
riockwork Orange. A (WB) !

. TWI
B OX OF F I C E BOOKINGTITIDE
An interpretive analysis of loy and tradepress reviews. Running time is in parentheses. The plus and minus
signs indicate degree ot merit. Listings cover current reviews regularly. (C) is for CinemaScope; CPi Panavision;
J) Technirama; ;s> Other Anamorphic processes. Symbol ij denotes BOXOFFICE Blue Ribbon Award; AM
films are in color except those indicated by {b&w) tor black & white. Motion Picture Ass'n (MPAA) ratings:
[G] —General Audiences; PG—All ages admitted (parental guidance suggested); [r]— Restricted, with
persons under 17 not admitted unless accompanied by pnrent or adult guardian; i>^^— Persons under 17 not
admitted. Nationol Catholic Ofticc tor Motion Pictures ^NCOMP) ratings: A1 — Unobjectionable for General
Patronage; A2— Unobiectionabic for Adults or Adolescents; A3—Unobjectionable for Adults; A4—Morally
Unobjcctionoble for Adults, with Reservations; B—Objectionable in Part for All; C—Condemned. Broadcasting
and Film Commission, National Council of Churches (BFC). For listings by company, see FEATURE
CHART.
Review digest
AND ALPHABETICAL INDEX
t+ Very Good; + Good; ± Fair; - Poor; = Very Poor. In the summary H is rated 2 pluses, — as 2 minuses.
- •- ? 5 < E
.= = S .2 5^
a. ^- oe K o cc— ^ S
S z
4465 Abductors. The
(95) Sex-Ac Brenner 2-28-72 B
4423 Adios, Sabata (106) ® W UA 9-20-71 PG A2
4438 African Elephant, The
® Doc NGP 11- 8-71 S Al
4445 All the Right Noises
(92) ® D 20th-Fox 12- 6-71 PG A3
4420 Angels Hard as They Come
(90) Cycle New World 8-30-71 H
4430 Anonymous Venetian, The
(91) D AA 10-11-71 PG A3
—B—
4464 Bartleby (78) CD Maron 2-21-72
4437 Bear and the Doll. The (89) C Para 11- S-71 PG A3
4442 Bedknobs and Broomsticks
(117) F BV 11-22-71 m Al
4425 Been Down So Long It Looks Like
Up to M,; (92) D Para 9-27-71 |Rj B
4428 Believe in Me (86) D MGM 10- 4-71 H B
4458 Below the Belt
(90) D Boxoffice Int'l 1-24-72
4442 Bigfoot (95) Ad Ellman 11-22-71 PG
4443 Black Beauty (106) (® Ac Para 11-29-71 El Al
4422 Black Jesus (90) (f D Plaza 9-13-71 PG A3
4411 Bless the Beasts & Children
(109) Sus Col 8- 2-71 PG A3
Blue Hour. The (82) Ac (b&w) Grads 1-10-72 tji
4437 Born to Win (90) CD UA 11- 8-71 m B
4453 Boy Friend. The (110) ® MC MGM 1-10-72 H Al
4414 Brain of Blood
(88) Ho Hemisphere 8- 9-71 PG
4455 Broad Coalition, The
4458 Brute Corps
(90) Satire August 1-17-72
(90) Ac .General Film Corn. 1-24-72 H
4441 Bus Is Coming. The
(101) D William Thompson 11-22-71 PG A2
—C—
4466Carbaret (118) DM AA 2-28-72 PG
443S Captain Apache
(94)
4465 Capt.iin Milkshake
fg) W Scotia Int'l U- 8-71 PG A3
(100) s D .
National 3- 6-72 H
4439 Carry On Camping (89) C AlP 11-15-72 D B
4433 Catlow (103) g W MGM 10-25-71 PG A3
4447 Cauldron of Blood
(101) (§1 Ho Cannon 12-13-71 PG A3
4443 Christian Licorice Store. The
(90) (g D NGP 11-29-71 PG B
4421 Chrome and Hot Leather
(91) Cycle Melo AlP 9-13-71 PG A3
4440 Cisco Pike (94) D Col 11-15-71 H 8
4461 Class of '74 (82) D GFC 2-14-72- HI
4425 Clay Pigeon. The (%) D MGM 9-27-71 H B
4452 Clockwork Orange, A
(137) C-F WB 1- 3-72 ® C
4429 Company of Killers (84) Cr .Univ 10-11-71 H A2
4455 Cowboys. The (128) ® W WB 1-17-72 PG A3
4450 Crucible of Horror
(91) Ho Cannon 12-20-71 PG A3
—D—
4463 Dagmar's Hot Pants, Inc.
(94) Sex C AlP 2-21-72 (S C
4460 Dealing: Or, etc.
(88) ® D WB 2- 7-72 B) C
Debut. The (95) (S C (biw) Maron 10-18-71 A3
4440 Decameron. Tile (114) C UA 11-15-71 ® C
4419 Deep End (87) D Para 8-30-71 H B
4421 Desperate Characters (87) D .Para 9-13-71 d A4
4453 Diamonds Arc Forever
(119) ® Ad UA 1-10-72 PG A3
4449 Dirty Harry (103) Cr WB 12-20-71 D C
4456$ (Dollars) (120) Sus C Cgl 1-17-72 H B
—E—
.NGP 1-17-72 PG A3
4456 Eagle in a Cage (98) Hi .
El Togo (123) W ABKCO 1- 3-72 A4
Escape to Passion (85) Ac ..Grads 12- 6-71 (^
Eva . . . Was Everything But Legal
(93) Sex UMC 1-24-72 ®
4416 Erel Knicvel (94) D Fanfare S- 16-71 PG A3
BOXOFFICE BookinGuide :: March 13. 1972

: :6
Inl'l
Intinmt
. . Emb
NGP
.REVIEW
DIGEST
AND ALPHABETICAL INDEX Ver> Good, Good, - Foit; Poor; - Very Poor In the summary
r- is roled 2 pluses, — as 2 minuses.
: I I I I li ii
4437 L«»-lii 7; l86) «»!• . MiUilla U- 8-71
4414 un MachiPt, Th« (106) C*l S- 9-71 a *
4426 Lmt for I Viapirc
(95) Ho It •• " - 9-27-71 R B
—M—
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"" FILMS
(113) V* Ok 71
.e INTHNATIONAL
%rj.t Ot YiKtl (Ijtl Ho
MISCELLANEOUS
litlTl Trlln t< Mwi^t-Flw *f
ALTURA
fi Ki't Ltjr (134) Ok n
l-Kil Xrarvi-J. WcM) AUn
ARTISTS IMTtRNATIONAL

—
I
Opinions on Current Productions ^EATUkE REVIEWS
Symbol O dmetm c»lor; O ClaemaSMp*; (g PaBaTblon; 1$ TMholroma; a other anamorphic procMM*. Fm (tonr if OM*! o* oack pl tltt, ••• r«T«*M rid*.
rr H^T'i t p, DOt? ^
Comedy
Warner Bros. (110) 94 Minutes Rel. Mar. '72
Exhibitors, who have been clamoring for clean, entercaining
films with wide audience appeal, will find this
screwball comedy fills the bill. Patrons will leave the
theatre smiling and the exhibitors will look happy to see
the family crowds roaring with laughter. Peter Bogdanovich,
w'ho dii-ected "The Last Pictm-e Show." which was
nominated for eight Academy Awards, produced, directed
and wrote the story for this Saticoy production, which is
about the frantic adventm-es of an eccentric yomig girl
and an absent-minded yomig professor who become irrationally
involved with four identical traveling bags and
a musicologists' convention. About half the film was made
on location in San Francisco, showing scenes from the
airport to a principal hotel and around the town in a
hair-raising comedy chase over the hills, trolley tracks,
Cliinatown and even in San Francisco Bay. Barbra Streisand,
in her bounciest role, will receive many plaudits as
a top comedienne. Ryan O'Neal will wow his fans
for his comic performance and adapting some witty
lines from "Love Story." The supporting cast is well
picked, especially Madeline Kahn in a featm-ed role as
the hero's fiancee. Liam Dumi is a scream in a memorable
role as the judge.
Barbra Streisand, Ryan O'Neal, Kenneth Mars, Austin
Pendleton, Sorrell Booke, Stefan Gierasch.
TALES FROM THE CRYPT p(J
Horror Drama
Cinerama (170) 92 Minutes Rel. Mar. '72
The multiple-story gimmick continues to do service for
Amicus Productions, which is Hammer Films' closest rival
in the horror movie field. For theu- latest. Amicus has
taken five tales from the old comic books "Tales from
the Crypt" and "The Vault of Horror" as created by
William Gaines, now- publisher of Mad Magazine. The
old horror comics were enough to give kids nightmares
and the new film is apt to repeat that. Actually, adapter
Milton Subotsky, co-producer with Max J. Rosenberg,
had to tone dow'n some of the gorier ingredients. What
results is a highly engrossing shocker with moments of
pm'e horror, a far cry from Amicus' previous Cinerama
release, "The House That Dripped Blood." A good cast
Sir Ralph Richardson, Joan Collins, Peter Cushiiig, Richard
Greene, Patrick Magee, Nigel Patrick, etc.— follows
Freddie Francis' direction in a serious manner, without
resorting to sensationalism or playing it tongue-in-cheek.
Cushing does the best job as a gaunt, elderly man driven
to suicide by an unfeeling neighbor. The Collins episode
is also effective, if illogical, and the last installment
proves that the blind are capable of resorting to a particularly
vicious kind of revenge. Death is shown as a motorcycle
rider in the Greene story. Filmed in Eastman Color.
Sir Ralph Richardson, Joan Collins. Richard Greene,
Peter Cushing, Ian Hendry, Patrick Magee.
/ ff A^T n HAT I WAIST
m
Drama
©
Rel. Feb. '72
Cinerama (110)
91 Minutes
The husband and wife team of producer Raymond
Stross and star Anne Heywood continues to present controversial
themes, theii- latest release following in the
footsteps of "The Fox" and "Lady of Monza." In their
Marayan production for Cinerama, the Stresses have
stressed good taste with a most provocative story of a
man who yearirs to be a woman. The beautiful Miss Heywood
is rather unacceptable as Roy, even granting the
fact that he is supposed to be effeminate. As alter ego
Wendy, the star shines in a most sincere performance as
she experiences the joys of womanhood for the first time.
The transition is complete, so the audience thinks, until
the sudden revelation that she still retains a man's body.
Miss Heyw^ood's dealings with father Harry Andrews,
sister "Virginia Stride and particularly would-be lover
Michael Coles are given unsensational treatment.
By its
very natm'e, the film's quiet approach may not appeal
to those seeking stronger entertainment. Cut by more
than 10 minutes from the British print, the U.S. version
does not dwell on matters sexual—there being only a brief
nude shot and no explicit lovemaking. Harry Andrew^s,
Jill Bennett and Paul Rogers contribute top support. John
Dexter directed in England in Eastman Color.
Anne Heyivood, Harry Andrews. Jill Bennett. Paul Rogers,
IVUchael Coles, SheUa Reid, Jill Melford.
75,1.
za
i
TH
prop,
dres'
SILE\T Rlj^^l!\G
Universal (7203) 90 Minutes
[q]
Science-Fiction
Rel. Mar. '72
Universal's thii-d big science-fiction film in three years,
"Silent Running" is as exciting and entertaining as its
iSaii IJredecessors, "The Forbin Pi'oject" (1970) and "The Andromeda
Strain" (1971 1. Selling can help the new release
reach the better money, somewhere between the success
of the other two films. Although the '70 film did not do
w^ell and is already on TV, "The Andromeda Strain"
was Universal's biggest grossing '71 release. The title is
obviously important and showmen are advised to dispel
the notion that this is a submarine movie. Except for
star Bruce Dern's overly intense performance, the film
has a great deal to recommend it and is sm-e to please
all audiences. Proof of the company's belief in the Michael
Gruskoff/ Douglas Ti-umbull Film's appeal is evidenced
by the cutting of two minutes to earn an entirely
warranted G. Dern loses sympathy by killing his three
companions, but retains interest throughout. The special
effects, credited to numerous experts, are absolutely stunning
and the mechanized drones emerge with likeable
himian characteristics. The knowledge that actors are
operating the mechanisms doesn't detract from the effectiveness.
Douglas Trumbull, who worked on special effects
for "2001," directed and wTote the original story. In Technicolor.
Bruce Dern. Cliff Potts, Ron Rifkin, Jesse Vint.
CACTUS /A THE S^OW
p^
Romantic Drama
General Film Corp. 90 Minutes Rel. March '72
This new Rudy Durand production is a simple, compelling
story of unrequited love in wartime, with the added
timeliness of strong anti-war sentiments. Harking back
to the 1956 Warner Bros, film, "Miracle in the Rain,"
starring Jane Wyman and Van Johnson, the film, wTitten
and directed by Martin Zweiback, has all the ingredients
for becoming a sleeper attraction. Richard Tliomas, who
portrays an 18-year-old virginal soldier on a 72-hour pass,
is teamed with newcomer Mary Layne, a teenager who
combines depth with youthful exuberance. Zweiback's
screenplay and direction reflects the uneasiness of young
^ America in transition and projects the basic love storv
CHA' in simple, poignant terms. Some critics will label this
- 1972 soap opera, but most will not be able to ignore its
direct, appealing natm-e. Thomas and Miss Layne are
convincingly effective in obviously demanding roles; they
project their parts with consummate skill.
USIC,
and
Lucille Benson
is seen briefly and effectively as the foster mother who
reared Thomas. Robert Swink's photography in Eastman
Color is professional, as are all other technical credits.
Dmand was executive producer, and Lou Brandt served
as producer.
Richard Thomas, Mary Layne, Lucille Benson, Jan
Burrell. Oscar Beregi, Beatriz Monteil,
SWEET GEORGIA
Boxoffice Int'l
81 Minutes
©
Western With Sex
©
Rei. Feb. '72
The name Marsha Jordan may be meaningless to the
American public at this junction, but through word-ofmouth,
she may emerge the most pronounced sex symbol
of the '70s. This Edward Boles produced-and-directed
effort, listing Boxoffice International key executive Harry
Novak as executive producer, contains adultery, lesbianism
and sexual retribution. And Miss Jordan, as the obviously
much-misunderstood, mistreated spouse of alcoholic
rancher Gene Drew, plunges into sexual play with
a wild abandon, taking on just any man who crosses her
path, and also beds down with Drew's daughter, a lithesome
Barbara Mills. But sex, too, has its price, and after
a horse fatally stomps Miss Jordan to death, Di-ew blasts
away with a vengeance, only to be killed himself by a
recalcitrant Miss Mills. Ron Hennessy's photography has
captured the beauteous Miss Jordan in all of her physical
splendor. Gary Lawrence was the production manager
and the original score is credited to Harold Henslev This
IS worthy of extended playing time in the adult situations
It - gomg to smprise a lot of people in the business!
Marsha Jordan. Gene Drew, Barbara Mills,
Chuck Lawson. Bill King jr.
4470
The reviews on these poqes may be filed for future reference in any of the following ways (1) In any standard ttire«-ring
loose-leof binder; (2; Individually, by company. In any standord 3x5 card index file; or (3) in the BOXOFFICI PICTURI
GUIDE three-ring, poeliet-sire binder. The latter. Including year's suppty of booking ond dotty record stweti,
may be obtained from Auoeiated Publications, 125 Van Brunt Blvd., Kansas City, Mo. 64124 for $U0 pottag* paid.
BOXOmCE BooHnGuide :: March 13. 1972 4469

. M
•
;i-point
'
alive.
•
Andy
'
"iridtrack
Deni
f£ATURE REVIEWS Story Synopsis, Exploitips; Adiines for Newspapers and Programs
lilt STOKV; "Silent UuiininK" iL'niv)
I;, 'li. -M • Century, the space freinhur Valley Forge
a prOKram designed to preserve the only
mens from Earth, wlu-re all vegetation has
(ji,.j
•
fjm '
. 'as Freeman
Li,Velli 1
'h t'i. Ron Rifkin 'Barker' and
Kieiian', are happy when orders come
the i-xp«rlineiital forests. Dern kills Potts and
deaths of Rifkin and Vint as he saves the one
forest, which he alone had nurtured. Dern
ihe mechanical drones to operate on his inj>...v.
.. ., One drone is destroyed as the freighter passes
Into the RinRs of Satiirn Dern names the other two
dronr.=: Uuey and Dewey. With artificial sunliKht to keep
Dern leaves Dewey In charge before a
.irty can board the freighter. Jettisoning the
1 ). Ill blows up his ship.
I
M'l.OITIPS:
album is available on Decca
the songs interpreted by Joan Baez.
:ig aid. Contact anli-poUution groups
iiid acR'iicc-iicLiuu fanciers.
( .ATCHI.INES:
w. ;. j:ii.- to the Future. Where Man and Machine Can
I .' r -thcr in Harmony ... A Last Desperate Effort
•., ri.i.i ;hr Eiirths Natural Beauty m Space.
TIIK STOR%': "Cactus in the Snow" iGFC)
( >ii a 72-hour pass. Army private Richard Thomas, 18,
.ided by buddies into relinquishing his virginity by
iiig a blunt question of bedding down at a teenage
club Since her parents are away. Mary Layne In-
' him to six-nd the night at her family's home, where
• -^
out on a sofa. The next day they set out
program of activities, with sex seventh
.. t Back at the night club, Laync's ex-boy friend
I ii: :-,U)pher Mltchum gives Thomas a savage beating.
1,1'. !). then gives her wristwatch to prostitute Beatriz
M .:iteil as "payment" for curing Tliomas' virginity, but
.':'• balks, returning to Layne with the watch. Thomas
... ,.. -pturn to camp. Layne realizes she's in love with
he doesn't even know his last name. Only when
KXPLOITIPS:
TIIK .STOKY:
•
•- a war casualty does Layne learn his identity, ipitti.
Gel columnists and broadcast personalities to talk about
films about wartime romances. Arrange a lobbv Hi.;ii!ny
featuring the merry-go-round In the film.
CATt'IIMNES:
A Film Story As Rare As Cactus In the Snow . . . Tender!
Compelling' A Love Story of Today! . . . 'Young Love
and a I/)ve Story .As Old as Man!
".Sweet Grorcia" iBoxofficc Int'li
Marsha Jordan, hot-blooded wife of Gene Drew, can't
find enough men around the Drew ranch to satisfy her
npiH'tlte for .sex Drew gets his pleasure In alcoholic pur-
.•iults and Marsha dallies with foreman Chuck Lawson
.•\s a change of iMice. Marsha engages In a le.sblan relationship
with Barbara Mills, Drew's daughter. Then
Marsha seduces Bill King Jr., half-witted farmhand, and
Lawson goes the .sex route with Barbara Marsha is fatally
stomped by a horse and Drew. In fiusirntion. kills
King, and, for good mea-sure. docs In Lawson, too. Barbara.
In a frenzy, kills Drew
f'.XPl.OITIPS:
.
ads run-of-poper a few weeks ahead of
key words. "The—Theatre has a mes-sage
'"
'
;
.'it '! get a me.ssagc tied
rmdcd for automatic answering
to film's opening re-
ATrilllNPS:
Could Have Her—But Only the Hardest Was
I SWEET OEORGLA! ... She Was Ready.
.] i^o';.-r Than the Desert Sun! . . . She Made
:.:^ii
'
'•'•(-.
P.'iv'ioys!
THE STORY: "Whats I p, Uoc'.' "
iWBi
Eccentric Barbra Streisand and an equally eccentric
young man, Ryan O'Neal, become involved with four
identical traveling bags at a musicologists' convention.
O'Neal competes for a prize of S20.000. and almost everyone
including his pushy, grating voiced fiancee Madeline
Kahn. and rich Mabel Alberison. spend a lot of time on
tiie 17th floor of a San Francisco hotel, where four identical
looking bags, containing valuables, change hands
continually as various persons try to steal them. During
a party given by the head of the music foundation the
place is turned ujjside down, with the four luggage cases
in different hands. Miss Streisand and O'Neal are the
targets in a wild chase that ends with all the cars plunging
into San Francisco Bay. Finally everything is settled
in the courtroom except the continuing relationship of
Miss Streisand and O'Neal. Boarding an airplane, they
find themselves later seated side by side and embrace.
EXPLOITIPS:
"What's Up, Doc?" is a catchy title to use in teaser
ads and plug the hilariously funny comedy with the leading
stars Barbra Streisand and Ryan O'Neal. Mention
their past film successes. Arrange luggage tie-ups.
CATCHLINES:
You'll Laugh Yoiu- Head Off at the Piuiniest Comedy
in Years! . . . The "Wrong" Fiancee Keeps Turning Up
in the Right Places. Bewildering the Cops and the CLA.
But Most of All. the Bovfriend!
THE STORIES: "Tales From the Cr>T>t" (Cinerama i
A crypt keeper. Sir Ralph Richardson, foretells the
futiue to five people who've been lost in the catacombs
while on a tour. "And All Through the House": on Christmas
Eve. Joan Collins kills husband Martin Boddey. then
meets her fate when daughter Chloe Franks lets in Oliver
MacGreevy. a maniac dressed as Santa Claus. "Reflection
of Death": Deserting wife Susan Denny and their children,
Ian Hendry has an automobile accident with his
mistress Angie Grant and then learns he's dead. He wakes
up to find the accident is about to happen. "Poetic
Justice": Robin Phillips despises elderly Peter Cushing
for being a nuisance: his cryptic Valentine's cards drive
Cushing to suicide and then to vengeance. "Wish You
Were Here": Businessman Richard Greene's death and a
* Chinese ciuio with the power of granting three wishes
f^" make wife Barbara Mui-ray rich, but she wants her husband
alive. "Blind Alleys": Major Nigel Patrick runs a
home for the blind so strictly that Patrick Magee and the
other inhabitants decide to punish him.
EXPLOITIPS:
Tie-in with the Bantam Books paperback, available
in April. Obtain copies of the original Tales Prom the
Crypt and Vault of Horror comics.
CATCHLINES:
Death Lives in the Vault of Horror ... A Terrifying
Glimpse of What Is in Store for Each One. or Have the
Events .Already Happened?
TIIE STOKV 'I W.int What I Want" .( incraiii.t
i
Anne Hcywood as Roy is a real estate agent in London,
living with widowed father Major Harry Andrews. Babysitting
for sister Virginia Stride and husband Robin
Hawdon is a regular occurrence for Roy. who identifies
with women. Andrews and date Jill Melford find Roy
dressed as a woman and the major slaps his son. Leaving
home. Roy begins the transformation to Wendy. Posing
as a young girl with an independent income, Wendy finds
lodging at fi boarding house run by teachers Jill Bennett
and Phlli j Bond. There, '"she" is accepted and sportsmaster
y.ichael Coles begins an active courtship. Dr. Paul
Rogeis advises Wendy that a sex change operation may
not be entirely successful. Driven to distraction by Wendy's
constant rebuffs. Coles attacks her. She attempts to
mutilate herself. Later, after the operation, Wendy looks
forward to a new life.
EXPLOITIPS:
Contact newspaiiers and magazines for reprints of articles
concerning .

' to
'
Moines,
5416
—
Inc
iTES: 30c per word, minimum $3.00 cash with copy. Four consecutive insertions for price of
ee. When using a Boxoffice No., figure 2 additional words and include 50c addtional, to cover
3t of handling replies. Display Classified, S25.00 per Column Inch. CLOSING DATE: Monday
on preceding publication date. Send copy and answers to Box Numbers to BOXOFFICE
5 Van Brunt Blvd., Kansas City, Mo. G4124.
CUeRIOGHOUSf
HELP WANTED
EQUIPMENT FOR SALE
THEATRES WANTED
THEATRES FOR SALE
UPERVISORY OPPORTUNITY. City
nager position open for the right man.
Iwest location with multiple theatre
1 two drive-ins. Requires extensive exience
in all phases theatre operation
ept booking. Salary open. Boxoffice,
0.
lANAGER and/or assistant, experienced
all phases of theatre operation for a
I rising independent circuit in the Ally,
New York area. Boxofiice, 2632
POSITIONS WANTED
/"ORKING General Manager, all phases.
years experience, college, family, emyed.
Boxoffice, 2630
LENS
REPAIR
AST, DEPENDABLE Service—Repair all
?s regular and anamorphic. Aero Film
lipment Co , Truman Rd-. Kansas
r, Mo. 54126,
POPCORN MACHINES
LL MAKES OF POPPERS, caramel corn
lipment, lloss machines, sno-ball males.
Krispy Korn, 120 So, Halsted, Chio.
111., 60606,
INTERMISSION MUSIC
.lOFESSIONAL INTERMISSION SER-
E. Ir.d^c: :;-,-a;:LS— '.op aiilsts' instruitals
of current hits, $8.00. Drive-ins
ent music, announcements personalized
thedtre, $17,50, Royalties included,
lin discount. Western Recording, 2605
i3rd, Tulsa, Okla 74114,
FILMS FOR SALE
mm CLASSICS. State if collector or
itheatrical use. Illustrated catalog, 25c
iibeck Pictures, 3621-B Wakonda Drive,
Iowa
MISCELLANEOUS
ANTED—Lobby Display Cards, etc
Westerns and horror films, 1920's
's, 1940's. Any quantity, any condition
£N, 116 North, Park Ridge, New Jersey
ANTED FOR PERSONAL COLLECTION
n features, production shorts, TV trailstills.
Boxoffice, 2623.
!E-SHOW AND INTERMISSION TAPES
irive-in or hardtop Reasonable rates
om service, Boxoffice, 2524.
3N"T THROW ANYTHING AWAY—We
posters, uncut pressbooks, stills, etc.
CINEMA ATTIC, P. O. box 7772, Philphia.
Pa. 19101.
ANTED: MOVIE PAPER, ANY QUANTIany
type. Prompt reply. Miscellaneous
1728 Thames, Baltimore, Md. 21231,
732-4700, 523-4987.
) GIMMICKI Government Surplus Bar-
;. How—Where— 16 and 35mm sound
ctors from $17.10. Jeeps from $53 07,
5 from $7,50. Typewriters, $5,00. Tools,
!tc. BONUS! Placed on Official Govern
Surplus mailing list, $2 00 to LM
lus Information, 5251 Winding Way
17, Carmichael, Calif. 95608.
OmcE :: March 13, 1972
T.A.C. Systems, Inc. The ultimate in
theatre automation. Ideal for operatormanager
situations. Phona: (303) 522-1050
or (303) 433-9643 or for more information
write: P.O. Box 990, Sterling, Colorado
80751.
CENTURY BOOTH, lens, used Equipment,
all makes. 135 amp lamps, rectifiers,
TECO, (704) 847-4455, Box 706,
Matthews, N. C.
INVENTORY REDUCTION—Overstocked
Devry Portable XD, NDC, 1200O Series
35mm projector, $695.00. 15mm JAN projector,
$395,00. Bell & Howell Specialist, rebuilt,
$295,00. New Griswold HM-6 I6mm
splicer, $19.95. Free listing. SK Film Equip-
XPERIENCED THEATRE MAN would ment Co
,
Inc. (305) 651-9490. 254 Giralda
return to California, Presently emyed
as general manager. Any reason-
Ave., Coral Gables, Florida.
e offer considered. L. A. references. MINI THEATRE SPECIAL: Two 16mm
:office, 2618.
JANS, changeover, 30 watt amplifier,
dousers, rebuilt, $895.00. SK Film Equipment
Co
[ANAGER TRAINEE with tremendous po-
, , (305) 661-9490, 254 Giralda
:ial. to work with knowledgeable shown.
Ave,. Coral Gables, Florida.
Prefer independent or small western STRONG 47 ampere arc slide projectors,
ruit. Boxoifice, 2626.
slightly used, $750.00. RCA 400 projectors,
$195.00 Griswold splicers, $24.50, New
14" reflectors, $32,75. Thousand bargains—
What do you need? CTAR CINEMA SUP-
PLY, 621 West 55th St., New York, 10019
SOUND SYSTEM. 35mm 4 Star Simplex-
Dual Type A-30- Good condition, no stage
speakers, $235.00. Boxoifice, 2633.
INVENTORY SALE — Good Buys. Two
Strong X15 Xenon lamps and rectifiers
with new 1600 watt tubes, $3,500.00. One
Eastman 16mm Arc no. 25B, $7,500 00 Two
Simplex SP Arc Portables, $750,00. Two
Strong Mighty 90 lamps (like new), mirrors,
100 amp, rectifiers, $1,200 00. Century
'C' Booth, Simplex SH-1000 soundheads,
Magnarcs, Strong 70 ccmp rectifiers, new
Dual transistor amps, $3,875 00, E-7 Simplex
and soundhead sprocket kits (total
5 sprockets), new, $15 00, LETRAB PRO-
JECTION, 950 Folsom, San Francisco, California
COMPLETELY EQUIPPED THEATRE. 450
Heywood-Wakefield seats. Everything from
boxoffice to backstage speakers, complete
booth, refrigerated concession counter,
candy case, four-unit drink dispenser.
Manley floor model popcorn machine. Will
sell complete package only. No separate
items. This is an exceptional buy. Phone
(415) 461-5909 or Boxoffice, 2634.
EQUIPMENT WANTED
USED EQUIPMENT bought and sold.
Best prices. Texas Theatre Supply. 915
So. Alamo, San Antomo, Texas, 78205
TOP PRICES PAID—For soundheads,
Icrmphouses, rectifiers, projectors, lenses
and portable projectors. What have you*^
STAR CINEMA SUPPLY, 521 West 55th St.,
New York 10019 Phone (212) 246-3578.
900-A Altec magnetic reproducer. 1 set
magnetic Motiograph penthouses. Will
trade equipment or purchase. Robert M.
Dominic, 1219 Scenic Way, Hcryward, Ccrlifornia
94541 (405) 537-1887.
PORTABLE 35mm projectors, 16 and
35mm films. Joe Lo Dolce, 128 Gray St.,
Rochester, N Y. 14609
FILMS
WANTED
16mm or 35mm prints; "Invaders from
Mars" (color only), "Kings Row." Private
collector. Boxoffice, 2629.
BUSINESS
STIMULATORS
BINGO CARDS. J5.75M, 1-75. Other
cramee ovoiJable. Oif-On screen. Novelty
Games, 1263 Prospect Avenue Brooklyn
New York
Build attendance with real Hawaiian
BINGO CARDS—DIE CUT. 1-75-500
orchids. Few cents each. Write Flowers of
Hcrwaii, 670 S Lajoyette Place, Lob Angeles,
Calif, 90005.
combinations,
$5.75 per thougond. Premium
Products, 339 West 44th St., New York,
N. Y., 10036. Phone; (212) CI B-4972,
Wanted to buy or lease: Indoor theatre
in Metropolitan areas, population at least
75,000. Contact: William Berger, Belle Plaza
209, 20 Island Avenue, Miami Beach.
Fla.
New England! Want to lease iully
equipped motion picture theatre, anywhere
in New England. Boxoifice 2293.
HAVE BUYERS FOR THEATRES IN
TEXAS. JOE JOSEPH, Theatre Broker. Box
31406. I>allas, 75231. Phone (214) 353-2724.
WANTED TO BUY OR LEASE indoor,
outdoor; metropolitan area. Contact: Grilfith
Elnterprises. Roxy Theatre Building,
1527 Washington Avenue, Miami Beach,
Florida 33139.
PUSSYCAT THEATRES, INC. is looking
to purchase theatre leases and/or theatre
properties anywhere in the state of California.
Please send full particulars with
reply to J. M. W., 5445 Sunset Blvd., Los
Angeles, Calif. 90027.
WANTED: Mideastern seaboard theatre
grossing $100,000.00 range. Boxoffice, 2B22.
Wanted Drive-in or Hardtop operations.
Lease, lease purchase, or management
operation in South or Southeastern area.
Contact Bill Jones, 161 Spring St., NW,
Suite 723. Atlanta, Go. 30303 or call collect
(404) 524-8916.
North Carolina, Virginia—Buy or lease,
indoor or outdoor Boxoffice, 2631.
DRIVE-IN THEATRE CONSTRUCTION
SC R E E N TOWERS INTERNATIONAL—
Drive-in construction, repairs. 10 day
screen installation. (817) 642-3591. Drawer
P. Rogers. Texas 76569.
THEATRE SEATING
THEATRE CHAIR UPHOLSTERING! Any
where, finest materials, LOW prices. Custom
seat covers made to Kt. CHICAGO
USED CHAIR MART, 1320 So. Wabash,
Chicago, 60605. Phone: 939-4518.
2450 INTERNATIONAL, 750 plywood
cushion, 1200 Bodiform. Lone Star Seating,
Box 1734, Dallas, Texas 75201.
SPECIALISTS IN REBUILDING CHAIRS.
New and rebuilt theatre chairs for sole
We buy and sell old chairs. Travel anywhere.
Seating Corporation of New York.
247 Water Street, Brooklyn, N.Y., 11201
Tel. (212) 875-5433. (Reverse charges).
FIRST CLASS REBUILDING since 1934
Arthur Judge, 2100 E. Newton Ave., Milwaukee,
Wisconsin.
1000 American push-back chairs, $13.50
each. Also 5000 other chairs, $3.00 up
Hayes Seating Co., Inc., 122 Pickard Dr
Syracuse, N. Y. 13211, (315) 454-3296
THEATRE REMODELING
COPPA INC. knows how to remodel
your old theatre or finish your new one
Write for brochure, 11 Boyd St.. Watertown,
Mass 02172, or call (617) 926-3777
THEATRE TICKETS
QUALITY Sorrice, Low Prices! KANSAS
CITY TICKET COMPANY (816) 241-8400
716 No. Agnes, Kansas City, Mo, 64120
COLOR MERCHANT TRAILERS
Only 62.50 lor a 45 H. color merchant
ad vnth 5 scenes, oariJted track, with appropriate
music, superimpo«od with address,
fades and dissolves, produced from
your transparencies. Three-day, In-plont
service, H & H Color Laboratory, 3705 No.
Nebraska Ave., Tampa, Horida. Phone
(813) 248-4935.
Two 400 car drive-ins, S. W. Texas
Year round oper., 20,000 draw. $90,000
Low Down Payment—Assume Bank Note
Exc. Terms. BoxofUce, 2570.
GOOD AMERICAN Theatres available.
Theatres required. Bovilsky, 34 Batson St.,
Glasgow, Scotland.
850 SEATS, excellent condition. Fully
equipped. 3,000,000 population, metropolitan
area. Phone (314) 853-5318.
DELUXE SHOPPING CENTER THEATRE.
metropolitan Southern city. Wide-screen,
70mm equipment, luxury seats Sacrifice
sale. Contact Boxoffice, 2617.
FOR SALE—$15,000.00. Theatre only 18
months old. All new equipment. In shopping
center. Seals 152. Shows family pictures.
Small town on beautiful West coast
of Florida. Excellent two-person operation
Call WALTER GRUHLEB. REALTOR. 645 S.
Washington. Sarasota, Florida.
FOR SALE OR LEASE—Fully equipped
theatre in college town. Contact Ed Maloof,
P. O Box 389, Las Vegas, N. M.,
Phone 425-6635.
700 seat, Millville, N. J. Fully equipped
for lease. (516) 221-7614.
Drive-in Theatre. County seat, substantial
living for family operation. Priced
right Milan Steele, Pawnee, Oklahoma.
Drive-in in the heart of Wisconsin's vacationland.
Real estate alone worth more
than asking price. Summer population, 35,-
000 Terms considered. Reason for selling
—other interests Write Boxoffice, 2B35
800 seat theatre and equipment. First
run Mexican product. Owned and operated
since 1950. Complete, $20,000.00. T. L. Harville.
County Judge, Alice, Texas
SUBSCRIPTION
ORDER
BOXOFFICE:
825 Von Brunt Blvd.
Kansas City, Mo. 64124
FORM
Please enter my subscription to BOX-
OFFICE.
n
1 YEAR $10
D 2 YEARS $17
Outside U.S., Canada and Pam-Americon
Union, $15.00. Per Year.
n Remittance Enclosed
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STATE.

IXCB Jack H. Harris Enterprises, Ina
9229 SUNSET BlVn am: 9n-> i/M! «
HELMS 300 THEATRES JUNE 14
{
/Walker .Cambridge Lynley
Shelley
Berman
Larry
Hagniai
<
•
1^ IS baclr in.
starring
GWYNNE GILFORD
RICHARD STAHL/RiCHARO WEBB (
.
and guest Stars 1
• "
GODFREY
^^"^
CAMBRIDGE
CAROL LYNLEY/ LARRY HAGMAN
SHELLEY BERMAN
ALL MIS
I AOtNTTIO T
PvtrOal Gu.d^ncf '
Swiotsiwl
.4 NEIlUb
rT>w pdvenitiiri
\
f
; /• directed by LARRY HAGMAN
> f
written by JACK WOODS
f ' and ANTHONY HARRIS
music by MORT GARSON
executive producer JACK H. HARRIS
produced by ANTHONY HARRIS
4
Color by De Luxe
produced and released by
•JBckHHanis
Enterpriseatlna