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2012 annual - Boardwalk REIT

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Our Associates are expected to adhere to the following guiding principles:<br />

We will:<br />

▲<br />

▲<br />

Work together in a team environment of mutual respect, trust and honesty between all Associates and Resident Members;<br />

Serve our Resident Members’ need for an affordable, quality, well-kept home;<br />

▲<br />

▲<br />

▲<br />

▲<br />

Maintain building exteriors and landscaping, thereby increasing “curb appeal”, have well-kept common areas and ensure our<br />

homes are clean and well maintained;<br />

Maintain a balance between the needs of our Resident Members, Associates, Unitholders, communities and families;<br />

Nurture and promote a learning environment where our Associates’ skills and capabilities grow with the needs of both the Trust<br />

and our Resident Members, and accept that these needs will be consistently evolving and improving the definition of “Rental<br />

Communities”;<br />

Provide access to the latest tools and technology and utilize the latest tools and technology designed to increase the operating<br />

efficiency of the Trust as a whole.<br />

We value:<br />

▲<br />

Integrity<br />

We will be honest, accountable, transparent, respectful, and trusting in our dealings with others, appreciating their views and<br />

differences.<br />

▲<br />

Teamwork<br />

We will effectively work as a team, appreciating and benefiting from each other’s unique talents and skills in an open environment<br />

while recognizing that the team’s successes are our successes.<br />

▲<br />

Resident Member Service<br />

We will promptly respond to Resident Member concerns and needs with thoughtfulness, compassion and innovation. We will<br />

strive to develop proactive solutions through a support network and a positive service attitude.<br />

▲<br />

Social Responsibility<br />

We will contribute to our communities and encourage our Associates to contribute in ways that reflect our Golden Rule of<br />

‘treating others in a way we would wish to be treated’, balancing our needs with those of others, our Golden Goal is to ‘be good’,<br />

our Golden Mission Is ‘have fun’, and our Golden Vision is to ‘love community’.<br />

▲<br />

Our Associates<br />

We will provide a safe and respectful work environment that attracts, supports, develops, and recognizes high-performing and<br />

innovative team members.<br />

We believe that by adhering to our Vision and Values, and implementing strategies consistent with these principles, <strong>Boardwalk</strong> <strong>REIT</strong><br />

will produce higher sustainable operating cash flows and a continued appreciation of its property values. The result will be enhanced<br />

value for all our stakeholders.<br />

40 / MANAGEMENT’s DISCUSSION and analySIS <strong>Boardwalk</strong> <strong>REIT</strong> / ar <strong>2012</strong>

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