Database Marketing, Business Intelligence and Knowledge Discovery
Database Marketing, Business Intelligence and Knowledge Discovery
Database Marketing, Business Intelligence and Knowledge Discovery
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<strong>Knowledge</strong> <strong>Discovery</strong> Process<br />
The knowledge discovery process (KDP) forms the<br />
overall process for extracting new knowledge from<br />
data.<br />
– a sequence of steps (with feedback loops) that should be<br />
followed to discover new knowledge (e.g. patterns)<br />
a well-defined KDP model is a logical, cohesive, wellthought-out<br />
structure <strong>and</strong> approach that is presented to<br />
decision-makers who may have difficulty underst<strong>and</strong>ing<br />
the need, value, <strong>and</strong> mechanics behind a KDP<br />
to ensure the end product is useful for the user/owner of<br />
the data<br />
KD projects require a significant project management<br />
effort that needs to be grounded in a solid framework<br />
KD should follow other disciplines that have established<br />
models<br />
Engineering <strong>and</strong> Technology Management<br />
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