Database Marketing, Business Intelligence and Knowledge Discovery

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Business Analytics Engineering and Technology Management 8
Knowledge Discovery The process of automatically searching large volumes of data for patterns that can be considered knowledge about the data Evolutionary stage Business question enabling technologies characteristic Data collection (1980s) What was my total revenue in the last 5 years? Computers ,tapes , disks Retrospective , static data delivery Data access (1980s) What were unit sales in new England last March ? Relational databases (RDBMS), structured query language (SQL) Retrospective , dynamic data delivery at record level Data warehousing and decision support (early 1990s) What were the sales in region A by product, by salesperson? OLAP, multidimensional databases, data warehouses Retrospective , proactive data delivery at multiple level Intelligent data mining (late 1990s) What’s likely to happen to the Boston unit’s sales next month ? Why? Advanced algorithms, multiprocessor computers, massive databases Prospective , proactive information delivery Advanced intelligent systems; complete integration (2000-2004) What is the best plan to follow? How did we perform compared to metrics? Neural computing advanced Al models, complex optimization, web services Proactive , integrative ; multiple business partners Engineering and Technology Management 9
Page 1 and 2: Database Marketing, Business Intell
Page 3 and 4: Database Marketing Classic databas
Page 5 and 6: BI Components and Architecture Engi
Page 7: Business Analytics Business anal
Page 11 and 12: Text Mining The application of da
Page 13 and 14: Data Life Cycle Process Engineering
Page 15 and 16: Knowledge Discovery Process KDP is
Page 17 and 18: Knowledge Discovery Process Models
Page 35: Comparison of the Knowledge Discove

Database Marketing, Business Intelligence and Knowledge Discovery

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