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Database Marketing, Business Intelligence and Knowledge Discovery

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<strong>Knowledge</strong> <strong>Discovery</strong> Process Models<br />

CRISP-DM model<br />

is characterized by an easy to underst<strong>and</strong> vocabulary <strong>and</strong><br />

good documentation<br />

acknowledges the strong iterative nature of the process<br />

with loops between several of the steps<br />

successful <strong>and</strong> extensively applied model, which is mainly<br />

because of its grounding in practical, industrial, real-world<br />

<strong>Knowledge</strong> <strong>Discovery</strong> experience<br />

Engineering <strong>and</strong> Technology Management<br />

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