Database Marketing, Business Intelligence and Knowledge Discovery
Database Marketing, Business Intelligence and Knowledge Discovery
Database Marketing, Business Intelligence and Knowledge Discovery
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>Knowledge</strong> <strong>Discovery</strong> Process Models<br />
CRISP-DM model<br />
– Data Preparation<br />
It covers all activities to construct the final dataset, which constitutes<br />
the data that will be fed into DM tool(s) in the next step. It includes<br />
table, record, <strong>and</strong> attribute selection, data cleaning, construction of new<br />
attributes, <strong>and</strong> data transformation.<br />
This step is divided into:<br />
– selection of data<br />
– cleansing of data<br />
– construction of data<br />
– integration of data, <strong>and</strong><br />
– formatting of data sub-steps.<br />
Engineering <strong>and</strong> Technology Management<br />
22
Change language