Database Marketing, Business Intelligence and Knowledge Discovery
Database Marketing, Business Intelligence and Knowledge Discovery
Database Marketing, Business Intelligence and Knowledge Discovery
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<strong>Knowledge</strong> <strong>Discovery</strong> Process Models<br />
Six-step model<br />
Underst<strong>and</strong>ing of<br />
the Problem<br />
Domain<br />
Underst<strong>and</strong>ing of<br />
the Data<br />
input data<br />
(database, images,<br />
video, semistructured<br />
data, etc.)<br />
Preparation of the<br />
Data<br />
Data Mining<br />
Evaluation of the<br />
Discovered <strong>Knowledge</strong><br />
knowledge<br />
(patterns, rules, clusters,<br />
classifica-<br />
-tion, associations, etc.)<br />
Use of the Discovered<br />
<strong>Knowledge</strong><br />
Extend knowledge to<br />
other domains<br />
Engineering <strong>and</strong> Technology Management<br />
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