Database Marketing, Business Intelligence and Knowledge Discovery
Database Marketing, Business Intelligence and Knowledge Discovery
Database Marketing, Business Intelligence and Knowledge Discovery
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<strong>Business</strong> <strong>Intelligence</strong><br />
Encompasses architectures, tools, applications,<br />
databases <strong>and</strong> methodologies for the collection,<br />
integration, analysis, <strong>and</strong> presentation of business<br />
information.<br />
The purpose of business intelligence is to support<br />
better business decision making.<br />
Engineering <strong>and</strong> Technology Management<br />
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