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business advice - Craft Focus Magazine

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advertising feature<br />

edding<br />

more than just a number<br />

When it comes to the wording, edding pens & markers help to get your message across with<br />

style and panache.<br />

Card-making is a popular and creative<br />

craft and can be as simple as combining a<br />

treasured photograph with a few well-chosen<br />

words, requiring only a few basic materials<br />

and no special skills, something most people<br />

can attempt easily. Photographs add a very<br />

personal touch and these days it is easy to<br />

copy precious family photographs using a<br />

photocopier or computer printer. So whatever<br />

special family occasion you want to celebrate<br />

– a birthday, anniversary, engagement or<br />

wedding, perhaps – making your own cards<br />

and accessories makes it extra special. Susie<br />

Johns, an artist, writer and author of a number<br />

of craft books including The Alphabet Book,<br />

Photo <strong>Craft</strong> and <strong>Craft</strong>s with Kids, guides you<br />

through a few simple techniques and describes<br />

her favourite edding pens and markers.<br />

The italic lettering on these cards was<br />

done using the red and brown edding<br />

1255 calligraphy pens, while for the list<br />

of food on the menu, the red edding 751<br />

paint marker was used.<br />

"The edding 1255 calligraphy pens are a<br />

good place to start: they come in a pack<br />

of three with different stroke widths. For<br />

card-making, the smallest, with its 2mm tip, is<br />

useful for most handwriting styles while the<br />

other two – 3.5mm and 5mm – are perfect<br />

for larger, bolder letters and numerals. I’ve<br />

used the set of three pens in steel blue to<br />

fit in with a blue and lilac colour scheme<br />

for a wedding, including an engagement<br />

announcement, wedding invitation and place<br />

cards for the wedding reception. These pens<br />

are available in a choice of five colours and<br />

the dark brown versions help to create the<br />

right vintage effect for a set of anniversary<br />

cards and labels, while the crimson lake<br />

pens were my choice for a set of cards for<br />

a birthday picnic." The pens are filled with<br />

a water-based, permanent, pigment ink<br />

which flows really well, is very lightfast and,<br />

surprisingly, does not bleed through even the<br />

thinnest paper. They work on a wide variety of<br />

materials including glass, plastic and metal, as<br />

well as on matt and glossy paper and card.<br />

"For a number of years, I have been a fan<br />

of the edding 751 paint marker: the bullet<br />

tip is firm and the ink flow is smooth and<br />

will write on all kinds of surfaces, including<br />

glossy photographs," said Susie. The edding<br />

paint marker range includes the 750, 753,<br />

780 and the new edding 755 calligraphy paint<br />

marker, which she has used to add lettering<br />

and numbers to a painted wooden letter<br />

and to recycled badges (painted with enamel<br />

paints) as part of a set of stationery for a<br />

21st birthday party. The new edding 1455<br />

calligraphy markers also proved very useful<br />

here not only for the informal lettering but<br />

also for the illustration on the menu card. In<br />

fact, even though these are called ‘calligraphy’<br />

markers, their variable tip width makes them<br />

ideal for drawing and, like the edding 1255<br />

calligraphy pens, they also come in the same<br />

uniformed five ink colours.<br />

"Anyone wanting to try these ideas, doesn't<br />

have to be an expert calligrapher to get good<br />

results. I would advise anyone who is nervous<br />

about their handwriting to practice by tracing<br />

lettering first," added Susie. The companies<br />

online Calligraphy Training Course – at<br />

www.edding-creative.com – has plenty of<br />

tips on using the range of calligraphy pens,<br />

including samples of lettering; try printing<br />

these on to paper and going over the letters,<br />

or sketch out your chosen lettering in pencil<br />

first, then erase the pencil lines afterwards. C<br />

The set of three edding 1255 calligraphy<br />

pens and the edding 1455 calligraphy<br />

marker in black are perfect for a variety<br />

of casual lettering on the greetings<br />

cards and menu, while the edding 755<br />

calligraphy paint marker in white is great<br />

for writing on painted surfaces.<br />

For more information and details, please call<br />

edding on T: 01727 846 688,<br />

E: info@edding.co.uk or visit our website<br />

www.edding-creative.com<br />

craftfocus 11

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