business advice - Craft Focus Magazine
business advice - Craft Focus Magazine
business advice - Craft Focus Magazine
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advertising feature<br />
edding<br />
more than just a number<br />
When it comes to the wording, edding pens & markers help to get your message across with<br />
style and panache.<br />
Card-making is a popular and creative<br />
craft and can be as simple as combining a<br />
treasured photograph with a few well-chosen<br />
words, requiring only a few basic materials<br />
and no special skills, something most people<br />
can attempt easily. Photographs add a very<br />
personal touch and these days it is easy to<br />
copy precious family photographs using a<br />
photocopier or computer printer. So whatever<br />
special family occasion you want to celebrate<br />
– a birthday, anniversary, engagement or<br />
wedding, perhaps – making your own cards<br />
and accessories makes it extra special. Susie<br />
Johns, an artist, writer and author of a number<br />
of craft books including The Alphabet Book,<br />
Photo <strong>Craft</strong> and <strong>Craft</strong>s with Kids, guides you<br />
through a few simple techniques and describes<br />
her favourite edding pens and markers.<br />
The italic lettering on these cards was<br />
done using the red and brown edding<br />
1255 calligraphy pens, while for the list<br />
of food on the menu, the red edding 751<br />
paint marker was used.<br />
"The edding 1255 calligraphy pens are a<br />
good place to start: they come in a pack<br />
of three with different stroke widths. For<br />
card-making, the smallest, with its 2mm tip, is<br />
useful for most handwriting styles while the<br />
other two – 3.5mm and 5mm – are perfect<br />
for larger, bolder letters and numerals. I’ve<br />
used the set of three pens in steel blue to<br />
fit in with a blue and lilac colour scheme<br />
for a wedding, including an engagement<br />
announcement, wedding invitation and place<br />
cards for the wedding reception. These pens<br />
are available in a choice of five colours and<br />
the dark brown versions help to create the<br />
right vintage effect for a set of anniversary<br />
cards and labels, while the crimson lake<br />
pens were my choice for a set of cards for<br />
a birthday picnic." The pens are filled with<br />
a water-based, permanent, pigment ink<br />
which flows really well, is very lightfast and,<br />
surprisingly, does not bleed through even the<br />
thinnest paper. They work on a wide variety of<br />
materials including glass, plastic and metal, as<br />
well as on matt and glossy paper and card.<br />
"For a number of years, I have been a fan<br />
of the edding 751 paint marker: the bullet<br />
tip is firm and the ink flow is smooth and<br />
will write on all kinds of surfaces, including<br />
glossy photographs," said Susie. The edding<br />
paint marker range includes the 750, 753,<br />
780 and the new edding 755 calligraphy paint<br />
marker, which she has used to add lettering<br />
and numbers to a painted wooden letter<br />
and to recycled badges (painted with enamel<br />
paints) as part of a set of stationery for a<br />
21st birthday party. The new edding 1455<br />
calligraphy markers also proved very useful<br />
here not only for the informal lettering but<br />
also for the illustration on the menu card. In<br />
fact, even though these are called ‘calligraphy’<br />
markers, their variable tip width makes them<br />
ideal for drawing and, like the edding 1255<br />
calligraphy pens, they also come in the same<br />
uniformed five ink colours.<br />
"Anyone wanting to try these ideas, doesn't<br />
have to be an expert calligrapher to get good<br />
results. I would advise anyone who is nervous<br />
about their handwriting to practice by tracing<br />
lettering first," added Susie. The companies<br />
online Calligraphy Training Course – at<br />
www.edding-creative.com – has plenty of<br />
tips on using the range of calligraphy pens,<br />
including samples of lettering; try printing<br />
these on to paper and going over the letters,<br />
or sketch out your chosen lettering in pencil<br />
first, then erase the pencil lines afterwards. C<br />
The set of three edding 1255 calligraphy<br />
pens and the edding 1455 calligraphy<br />
marker in black are perfect for a variety<br />
of casual lettering on the greetings<br />
cards and menu, while the edding 755<br />
calligraphy paint marker in white is great<br />
for writing on painted surfaces.<br />
For more information and details, please call<br />
edding on T: 01727 846 688,<br />
E: info@edding.co.uk or visit our website<br />
www.edding-creative.com<br />
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