business advice - Craft Focus Magazine

usiness advice and guidance
rewarding relationships 69
The second instalment of the series by Clive Harper of Yankee Candle
explaining how public relations can create instant rewards
72
make pr work for you 70
Sending news into a magazine or newspaper is the best way to get free
editorial. Wendy Gardiner provides the steps to get good coverage
how effective are your staff? 75
With the abolition of the default retirement age, measuring the
effectiveness of staff is more important than ever. Nick Waller provides
some advice and tips
insurance matters 79
Nick McFarlane provides expert advice on all your insurance related
queries
retirement at any age 80
Just what are the implications for employers of the abolition of the
default retirement age? David Regan provides some answers and useful
suggestions
five ways to stop shopping cart abandonmen 87
Chris Barling advises on how to avoid abandonment before an online
purchase is completed
business link – a helping hand 88
Whatever your business issue, save time and effort by making Business
Link your first port of call
word on the web – a basic guide to 91
website terminology
Bob Scott provides a simple guide to what you need to know to ensure
website success.
raising money from your home 93
We look at some of the available schemes to unlock some of your capital
if on retirement you are going to be ‘asset rich and cash poor’
shows
show reviews, news and events 26
We preview the CHA show and Home and Gift fair and have news of
more shows to come
dates for your diary 28
An at-a-glance listing of forthcoming trade and consumer shows
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