Benchmark Report
Benchmark Report
Benchmark Report
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MarketingSherpa 2010 Social Media Marketing <strong>Benchmark</strong> <strong>Report</strong><br />
8.13 Social Media is Changing How We Use Email<br />
25%<br />
"When it comes to communicating with friends and family, social sites like<br />
Facebook have replaced email in my life..."<br />
43%<br />
39%<br />
59%<br />
60%<br />
47%<br />
2009 Twitter users Facebook Daily<br />
Although email is still a powerful presence in the media lives of most social media users,<br />
its role in keeping in touch with family and friends is diminishing. For now, the effect is<br />
limited, with only 25% of the total sample agreeing with the above statement. However,<br />
when social media use is included in the equation, that number rises to approximately<br />
40%.<br />
166<br />
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For permissions contact Service@SherpaStore.com. For more copies, visit http://www.SherpaStore.com<br />
50%<br />
33%<br />
16%<br />
10%<br />
TRUE FALSE N/A<br />
Source / Methodology: MarketingSherpa and Survey Sampling, Popular Media Study / Fielded Dec 2009, N=1,314<br />
11%<br />
9%
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