How To Grow Your Business
How To Grow Your Business
How To Grow Your Business
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Brian Halligan<br />
@bhalligan<br />
<strong>How</strong> <strong>To</strong> <strong>Grow</strong> <strong>Your</strong> <strong>Business</strong>
Who Moved My Customers?<br />
7 Step Hyper-<strong>Grow</strong>th Plan<br />
Organizing For Success<br />
Entrepreneur Economics<br />
What’s HubSpot?
Traditional Marketing
Traditional Marketing Is Dead<br />
800-555-1234<br />
Annoying<br />
Salesperson
The Market Is Here Now
Transformation<br />
Outbound Marketing<br />
• Telemarketing<br />
• Trade shows<br />
• Direct mail<br />
• Email blasts<br />
• Print ads<br />
• TV/radio ads<br />
6<br />
Inbound Marketing<br />
• SEO / SEM<br />
• Blogging<br />
• Social Media<br />
• RSS<br />
• Free tools/trials<br />
• Viral videos
7 Step Hyper-<strong>Grow</strong>th Plan
Step 1<br />
• Conformity Reigns…Exceptions Rule
Step 2
Step 3<br />
• 8 Marketing Tips From An Olympic<br />
Gold Medalist<br />
• Vs<br />
• Colleen’s Tuesday AM Thoughts
Step 4
Step 5<br />
• Valuable<br />
• Easy<br />
• Prominent<br />
• Action Oriented
Step 6
Step 7
Organizing For Success
Modern Marketing “Machine”<br />
Blog IM.com Paid $$ SEO<br />
HubSpot Landing Page<br />
Leads<br />
Scoring<br />
Qualified<br />
Leads<br />
Demos / Customers<br />
Social<br />
Nurturing<br />
Grader<br />
Un-Qualified<br />
Leads<br />
Did not buy
D<br />
A<br />
R<br />
C
Digital Citizen<br />
Analytical<br />
Reach<br />
Content Creator
What About PR?
DNA Changes<br />
…Be <strong>Your</strong>self<br />
…Remember <strong>Your</strong> Parents
Entrepreneur Economics
1950 - 2000 2000 - 2050
100%<br />
90%<br />
80%<br />
70%<br />
60%<br />
50%<br />
40%<br />
30%<br />
20%<br />
10%<br />
0%<br />
1955<br />
1957<br />
1959<br />
1961<br />
1963<br />
1965<br />
Opportunity<br />
1967<br />
1969<br />
1971<br />
1973<br />
1975<br />
1977<br />
1979<br />
1981<br />
1983<br />
1985<br />
1987<br />
1989<br />
1991<br />
1993<br />
1995<br />
1997<br />
1999<br />
2001<br />
2003<br />
2005<br />
2007<br />
2009
28<br />
Who Is HubSpot?
1. Industry Standard<br />
2500<br />
2000<br />
1500<br />
1000<br />
500<br />
0
2. It Works<br />
MIT study shows:<br />
HubSpot customers get<br />
4.2 times more leads<br />
after using HubSpot for<br />
5 months
3. Thought Leaders
Learn More<br />
www.hubspot.com/demo
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