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24 Business & Professional Programs<br />
CERTIFIC ATE OPEN HOUSE<br />
Please join us for our<br />
Certificate Open House and have a<br />
chance to win a free IPad.<br />
Meet the instructors and learn about<br />
the programs.<br />
August 25, 2014<br />
5:00 – 7:00pm<br />
Light refreshments will be served.<br />
Call (425) 564-2263 to register.<br />
North Campus<br />
14673 NE 29th Place | Bellevue, WA<br />
Online Classes<br />
Our online Technical Writing<br />
classes are mentored,<br />
classes that use Bellevue<br />
College’s Canvas learning<br />
management system. All<br />
online courses are mentored by experienced<br />
Technical Writing professionals who will monitor<br />
and mentor your progress and answer questions<br />
you may have. Registration for online classes<br />
closes on the start of the class. If you would like<br />
more details about the Technical Writing Certificate<br />
program and courses visit our website<br />
http://www.BCconted.com/. All students must<br />
have a Bellevue College NetID prior to accessing<br />
your online courses. Go to https://www.bellevuecollege.edu/netid/Default.aspx<br />
to create<br />
your NetID account.<br />
Developing Web Content<br />
This course is designed for writers who want to learn<br />
how to write effective web content. Students will<br />
learn how to focus on the reader, set the tone on a<br />
home page, write pathway pages that are focused<br />
and well designed, and effectively use headings,<br />
illustrations, and links to add interest and readability.<br />
Students will practice writing web content in class<br />
and on assigned projects. Note: this class does not<br />
cover blogging or twittering. Fee: $299<br />
Item F9761 J. Staples NORTH, V2140<br />
5 Fridays Oct 3 - Oct 31 6:00 - 9:00pm<br />
Required textbook: Letting Go of the Words: Writing<br />
Web Content That Works, 2nd ed.<br />
Item F9804 S. Smith Online<br />
Oct 6 - Oct 31<br />
Recommended textbook: Letting Go of the Words:<br />
Writing Web Content That Works, 2nd ed.<br />
This online, instructor-moderated class begins 10/6 and ends<br />
on 10/31. (Equivalent to 15 classroom hours.)<br />
Fundamentals of<br />
Document Design<br />
Learn how to apply basic design concepts and<br />
typography to page design and layout for print<br />
documentation. Prerequisite: Strong Word skills.<br />
Recommended Prerequisite: Experience with page<br />
layout software such as InDesign. Fee: $299<br />
Item F9774 J. Welinske Online<br />
Oct 13 - Nov 14<br />
Recommended textbook: The Non-Designer’s Design<br />
Book, 3rd ed.<br />
This online, instructor-moderated class begins 10/13 and ends<br />
on 11/14. (Equivalent to 15 classroom hours.)<br />
Item F9767 K. Hemingway NORTH, V2104<br />
5 Mondays Oct 27 - Nov 24 6:00 - 9:00pm<br />
Required textbook: The Non-Designer’s Design Book,<br />
3rd ed.<br />
Fundamentals of Marketing<br />
Communication<br />
Businesses depend on marketing communications<br />
to attract customers, earn profits and, in essence,<br />
thrive. Yet the challenge of breaking through the<br />
noise and combating three-second consumer attention<br />
spans can be difficult. That’s why now, more<br />
than ever, it’s critical to have marketing communications<br />
that grab attention, create a connection,<br />
and convince readers to take action, all within a few<br />
sentences. Class participants will learn how to craft<br />
persuasive, action-oriented marketing messages that<br />
evoke desirable audience responses for integrated<br />
online and offline marketing communications campaigns.<br />
Fee: $299<br />
Item F9803 E. Kingswood Online<br />
Oct 13 - Nov 14<br />
Recommended textbooks: The Copywriter’s Handbook.<br />
and Content Rules.<br />
This online, instructor-moderated class begins 10/13 and ends<br />
on 11/14. (Equivalent to 15 classroom hours.)<br />
Item F9766 Staff, Business & Professional NORTH, V2140<br />
5 Tuesdays Oct 28 - Dec 2 6:00 - 9:00pm<br />
No class 11/11<br />
Required textbook: The Copywriter’s Handbook. Recommended<br />
textbook: Content Rules.<br />
Fundamentals of<br />
Technical Writing<br />
Designed for both entry-level and experienced<br />
writers, this practical, hands-on course provides an<br />
introduction to technical writing. Learn the critical<br />
elements of audience, project design, language, use<br />
of graphics, editing, and problem solving. Working<br />
in groups, students gain practice and performance<br />
feedback in real-life technical writing exercises.<br />
Required textbook: Technical Communication Fundamentals.<br />
Fee: $299<br />
Item F9778 K. Hemingway NORTH, V2133<br />
4 Tuesdays Sep 23 - Oct 14 6:00 - 9:00pm<br />
Item F9807 Staff, Business & Professional Online<br />
Nov 3 - Dec 5<br />
This online, instructor-moderated class begins November 3<br />
and ends on December 5. (Equivalent to 15 classroom hours.)<br />
Introduction to Blogging<br />
Blogging has emerged as a popular and wide-reaching<br />
tool for professional communication. This<br />
class provides an overview of how blogging can<br />
be used effectively in a professional context. You<br />
will learn how to establish goals for professional<br />
blogging, style and tone for blog entries, the tools<br />
and mechanics of blogs, ethical issues, and tips for<br />
success. Fee: $135<br />
Item F9799 E. Kingswood Online<br />
Nov 3 - Nov 14<br />
This online, instructor-moderated class begins November 3<br />
and ends on November 14. (Equivalent to 6 classroom hours.)<br />
Item F9771 Staff, Business & Professional NORTH, V2140<br />
2 Saturdays Nov 15 - Nov 22 9:00am - 3:00pm<br />
Professional Editing I<br />
This course introduces you to the fundamentals of<br />
copyediting as applied to technical communications.<br />
Learn the role of the editor, the publishing<br />
cycles for print and online documents, the levels<br />
of editing, the elements of editorial style, and the<br />
function of style manuals and project style sheets.<br />
Using the “Track Changes” feature in Microsoft<br />
Word, edit text for consistency and conciseness and<br />
write effective comments and queries for authors.<br />
Recommended Prerequisite: Business Grammar<br />
Review. Fee: $299<br />
Item F9776 P. Kelly NORTH, V2114<br />
5 Thursdays Sep 25 - Oct 23 6:00 - 9:00pm<br />
Required textbooks: The Copyeditor’s Handbook: A<br />
Guide for Book Publishing and Corporate Communications,<br />
3rd ed. With Exercises and Answer Keys, and<br />
The Chicago Manual of Style, 16th ed.<br />
Item F9802 S. Smith Online<br />
Oct 6 - Nov 10<br />
Recommended textbooks: The Copyeditor’s Handbook:<br />
A Guide for Book Publishing and Corporate<br />
Communications, 3rd ed. With Exercises and Answer<br />
Keys, and The Chicago Manual of Style, 16th ed.<br />
This online, instructor-moderated class begins 10/6 and ends<br />
on 11/10. (Equivalent to 15 classroom hours.)<br />
Technical Writing<br />
Certificate Capstone<br />
The Technical Writing Certificate Program culminates<br />
in a Capstone project in which candidates<br />
demonstrate mastery of certificate program objectives.<br />
Students work individually to develop and<br />
write a technical document that will demonstrate<br />
technical writing skills. A faculty instructor supports<br />
the student throughout the project and provides<br />
performance feedback at the completion of the Capstone.<br />
Please come to the first in-session class with<br />
three-to five how-to topic ideas. Registration is by<br />
permission only due to the prerequisite of successful<br />
completion of all required courses. Please contact<br />
Customer Service at (425) 564-2263 to enroll in this<br />
class. The course will require time outside of class in<br />
development and writing of final project. Fee: $450<br />
Item F9797 S. Smith Online<br />
Sep 22 - Dec 10<br />
This online, instructor-moderated class begins September 22<br />
and ends on December 10.