Investor Presentation December 2011 - United Breweries Limited

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Heineken Building brand equity for the future Selective launch in key metros: Mumbai, Delhi, Bangalore, Kolkata and Goa Gradual roll-out based on: 1. Perfect execution Targeted Distribution Premium Visibility Cold & Fresh Stock management 2. Driving awareness & be part of the conversation. Strong focus on digital media 3. Set benchmarks at every touch-point - Quality over quantity K2 bottles World class PoS materials 4. Leveraging UBL strengths in market IPS segment is still a very small part of the overall market
Manufacturing network across all major states UBL brewery footprint Unique brewery footprint • In line with the requirements of a complex regulatory framework • 18 owned breweries and 10 contract breweries Closeness to market a critical success factor • Freight costs • Import and export duties • Freshness Owned breweries Contract breweries Ability to manage contract brewers in key states
Page 1 and 2: IR presentation 2011 Brewing a succ
Page 3 and 4: India and the Beer opportunity
Page 5 and 6: Consumption is set for strong growt
Page 7 and 8: Today’s beer consumption is very
Page 9 and 10: Affordability Beer prices in India
Page 11 and 12: Source: Company estimates. Percenta
Page 13 and 14: Per Capita Beer consumption Source:
Page 15 and 16: UBL’s leadership is undisputed Ma
Page 17 and 18: The strength of the Kingfisher Bran
Page 19: Investing behind the brand Leveragi
Page 23 and 24: Best Route to Market …as well as
Page 25 and 26: UBL has a proven track record
Page 27 and 28: All amount are in Rs bln, for year
Page 29 and 30: In Summary… Indian beer market gr

Investor Presentation December 2011 - United Breweries Limited

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