Boxoffice-July.30.1973

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E NATIONAL FILM WEEKLY
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MUTUALITY OF INTERESTS
"Our ivish is to improve the readability
of this country's neiospapers and the
vieivability of this country's motion pictures—
and above all, a strengthening of
our union in providing information and
entertainment to the piLblic."
With those concluding remarks, Roy
B. White, president of the National Ass'n
of Theatre Owners, summed up his highly
constructive address to the members
of the Bureau of Advertising of the American
Newspaper Publishers' Ass'n, meeting
in Halifax, N. S., last week.
Mr. White's address was the culmination
of a series of meetings between motion
picture advertising executives, representing
both exhibition and production,
that had been held with their counterparts
in the newspaper field in the past
several months. The objective was for the
purpose of bringing about a mutuality of
understanding that would lead to betterment
of their relationships.
This, of course, included advertising
rates and the policies and practices surrounding
them. But it also included reciprocal
changes in operational practices
that would extend the service of both
media of communication to the general
public. This objective could be attained
by making possible better presentation of
theatre advertisements via larger and
better placement of film ads, examples
of which were brought out at the meetings
above referred to. Long overdue ad
rate adjustments would make this feasible.
And, as a result, theatres would be
enabled to use larger space, which would
enhance the effectiveness of their ads,
induce greater reader interest, as well as
greater dependence on the newspapers
for their guidance in the selectivity of
films they should see.
Much assistance therein could be rendered
by the newspapers through improvement
in their film reviewing services.
First of all, in transferring the film
reviewing task to staff members who look
at pictures objectively, and not subjectively,
which limits the appeal to the reviewer's
personal tastes instead of to
the variety of tastes inherent their
readers.
There is great reader interest in news
of motion pictures going into production,
as well as in the finished product when
it is ready for exhibition in theatres; and
in news about the players, directors and
producers. Such data is almost nil in a
majority of the newspapers—but not in
the case of television personalities! In the
larger cities, at least, newspapers carry
the daily logs of television shows; many
also carry feature articles of personal interviews
with TV performers, for many
of which they send their TV editors to
Hollywood and to which they devote substantial
space. Some years ago, such considerate
treatment was given to theatrical
motion pictures in virtually every
metropolitan newspaper; but not of late.
The Kansas City Star recently began
publishing news bits about film performers,
but its placement adjoins the comics
page—not on or near the pages containing
film advertisements.
In his talk at the above referred to conference,
Mr. White mentioned that
"NATO has just announced a scholarship
program for student filmmakers who are
now being taught in over 600 colleges and
universities in the United States." Also
that NATO "will soon launch 'Film Day,'
which will be the first annual day commemorating
the film's importance to our
way of life." And that the funds derived
from this event will be donated to the
American Film Institute, which is developing
wide interest in motion picture
viewing by old and young alike, and used
to enhance the film art.
There still is a vast audience out there
—in north, east, south and west, and
mid-America—interested in and waiting
to be served by motion pictures and the
GOOD they can influence—on young and
old alike. If the newspapers are genuinely
interested—as some say they are—
they can be of great help in furthering
this worthy cause.
V^*u /M^UtA^i^

.
Jock Volenti Decries
Confusion
Coused by Supreme Court Ruling
NEW YORK—Jack Valenti, president of
the Motion Picture Ass'n, appeared on the
NBC "Today" show Tuesday (24), interviewed
by Barbara Walters. Valenti discussed
the recent Supreme Court decision
as it applies to motion pictures. He clearly
stated, "The responsible motion picture industry
is not the intended target of the
Supreme Court's decisions. The Supreme
Court never intended for serious, well-intentioned
films to be banned. Chief Justice
Burger, in his decision, urged the lower
courts to distinguish between commerce in
ideas and the commercial exploitation of
obscene material."
Says Guidelines Not Clear
Valenti expressed his fear "that the great,
artistic, serious filmmakers will be harassed
and possibly convicted because of the lack
of clear guidelines." The definitions of the
Supreme Court on obscenity and pornography
are not clear—they are vague and
broad, he said.
There is now a three-step stage in determining
obscenity:
1
Whether the average person applying
contemporary community standards
would find the work taken as a
whole appealing to prurient interests.
2. Whether the work depicts or describes,
in a patently offensive way,
sexual conduct specifically defined by
the applicable state law.
3. Whether the work taken as a
whole lacks serious literary, artistic,
scientific or political value.
Although the Supreme Court generally
has defined the three steps, there still is
"a wild tangle of confusion" among communities
concerning their local standards.
Valenti pointed out.
Asked about the possible increase in censorship,
Valenti said, "I'm against censorship.
It is a deadly illusion, for it is the
weapon of tyrants and demagogs."
The rating program of the motion picture
industry has been designed to protect children
and give guidance to parents. This
program does not intrude on the free choice
of adults, said Valenti.
Hard-Core Films Main Target
Valenti felt the intention of the Supreme
Court was to blot out hard-core pornography,
"Yet many local and state authorities
are drawing serious, well-intentioned films,
into their legal nets. This is the tragedy of
it. You can't put tape over the mouths of
the creative ariist and you can't handcuff
him to a legal stockade and expect creative
progress to be made.
"By no stretch of the imagination," said
Valenti," "can a picture like "Carnal Knowledge,"
made by a worid-recognized filmmaker,
Mike Nichols, be defined as obscene."
which was the decision recently of
the Georgia Supreme Court.
"Until the court clears up the legal
hysteria surrounding its decision," emphasized
Valenti, "the responsible, serious film
industry will be confused."
Valenti declared the MPAA would pursue
to the highest court in the land the legal
freedom for responsible filmmakers to tell
their story with the harassment and mounting
legal costs so inevitable because of
judicial
confusion.
Supreme Court Ruling Was
'A Staggering Blow': SAG
HOLLYWOOD — The Screen Actors
Guild joined other industry spokesmen in
expressing its dismay over the Supreme
Court's decision on obscenity. In the editorial
of Screen Actor, official quarterly of
SAG, the court's ruling was described as
"truly mind-boggling ... a staggering blow
to an industry already beset with numerous
problems."
"Filmmakers will now have to prejudge
what moral standards they may be offending
in every town and hamlet in the U.S.
before making a film," the editorial stated.
"The films we see will not be able to
accommodate a general national standard,
but rather must be made to accommodate
the requirements of communities with the
most restrictive standards."
The editorial concluded: "These local
standards will have the effect of curtailing
creativity to the point where the view of
our social life on the screen may have
little, if any, relationship to reality."
Directors Guild Re-Elects
Robert Wise and Others
HOLLYWOOD — Robert Wise was reelected
president of Directors Guild of
America by delegates during a convention
in San Francisco.
Other officers elected were vice-presidents,
Tom Donovan, Robert Aldrich, Fielder
Cook, Franklin Schaffner and Karl Genus;
secretary. Jack Shea; assistant secretary,
Krishna Shah; treasurer, George Stevens,
and assistant treasurer, Elia Kazan.
Elected to the national board of directors
were (West) Aldrich, William Beaudine
jr., Hal Cooper, Lin Ephraim, Tom Gries,
Jerry Markus, George Schaefer, Franklin
Schaffner Stevens, John Sturges and Wise;
(East)
Fielder Cook, Donovan, Milton Felsen,
Franklin Heller, Kazan, Gordon Parks,
Enid Roth, Jack Sughrue; (Midwest) Matthew
Keelan.
Alternates voted to the board were (West)
Buzz Kulik, Sheldon Leonard, Ralph Nelson,
Shea, Wallace Worsley and Art Seidel;
(East) William Friedkin, Genus, Nancy
Littlefield, Shah and John Steinmetz; (Midwest)
Gordon Weisenborn.
All officers and board members serve
two-year terms.
Martin Newman Warns
Of Spectre of Pay-TV
HOT SPRINGS. VA.— Martin H. Newman,
executive vice-president of Century
Theatres and chairman of NATO's pay-TV
committee, spoke at the Mid-Atlantic
NATO convention here at the Homestead
Hotel Tuesday (24). He told his audience
of theatremen what NATO has been doing
about movies on pay cable and what it
intends to do in the future.
As NATO's representative, Newman attended
the National Cable Television Ass'n
convention in June and appeared on a panel
discussion with Gordon Stulberg of 20th
Century-Fox and Dore Schary of Theatrevision,
Inc. It was on this occasion that
Newman had the opportunity to state
NATO's recommended rule for the release
of motion pictures: "If a feature film is
released for exhibition by one or more
motion picture theatres in the U.S., such
film shall not be cablecast for at least one
year after the date of the first such exhibition;
provided, however, where a feature
film has been exhibited in a motion picture
theatre within the U.S. within one
year of its release for exhibition, such film
shall not be cablecast until 90 days after the
date within said one-year period when such
film was last exhibited in the community
in which the cable system operates."
Newman noted that cable TV operators
are not without their own difficulties: the
failure of movies in hotels; the lack of enthusiasm
for cassettes; programing, regulation
and copyright problems; franchise renewals;
plus the higher cost of construction
and equipment and the fact that there are
so many different types of pay cable boxes.
"CATV pay-TV will not provide anything
different than that which is now being offered
in motion picture theatres," Newman
argued, "and will use the.se offerings to
destroy the theatre industry with adverse
impact on the public interest. The public
interest argument is one which we have
already advanced, namely, that the theatres
make an important contribution to
the economic and social viability of cities,
and therefore should be preserved. This certainly
is a logical position to take, since it
does not argue against CATV pay-TV, but
advances the proposition that CATV pay-
TV should not feed off other industries,
but rather should provide a new additional
entertainment service to the public."
One of the major problems Newman cited
was the fact that some theatres have shown
as much as a 60 per cent decrease in receipts
since pay-TV was installed in their
areas. Another was that, at the same time
an exhibitor was showing a picture, it was
advertised by a pay cable st.ition as a coming
attraction.
Newman concluded his remarks by luging
convention delegates to continue to write
their congressmen and "call their attention
to specific examples of the effect (of pay-
TV) on N'lnir Ihcilics."
July M). 197.1

—
Judicial Updating Is
Urged by Slurdivanl
MADISON. WIS. — B. V. Sturdivanl.
president of the Citizens" As.s'n on Arizona
Courts. Thursday (19) told the Wisconsin
Citizen.s" Conference on Judicial Organization
here that "the man in the street is
convinced that something is dangerously,
threateningly wrong in the operation of our
government, that there has been a public
awakening across the nation and citizens
are demanding corrective action."
Modernization of the court system, he
emphasized, must be given top priority as
one of the instruments for obtaining relief.
Asserting that "an efficiently functioning
judiciary is impossible without active
citizen support," Sturdivant declared, "The
judiciary of this country is archaic. We are
attempting to meet jet-age challenges with
horse-and-buggy techniques."
He added, "Our citizenry is confronted
with crowded court calendars, delayed
justice, inefficient administration, antiquated
procedures, legal ploys to clog court machinery
and abuse of the jury system. Undoubtedly
these evils have been brought
about by the public's ignorance of our
court procedures. Until the present crisis,
the citizenry dozed beneath a panoply of
indifference."
Sturdivant stated that the success which
Arizona is enjoying in its court modernization
program is due to the "magnificent
leadership of Chief Justice Jack D. H. Hays
and his four associate justices, to splendid
cooperation of judges in all parts of the
state and to a growing awareness among
Ross noted that operating results for the
second quarter were ahead of the yearearlier
period despite an earnings decline in
the recorded music business. That decline,
which Ross said was "temporary," was
more than offset by increased profits from
theatrical
operations.
Roy B. White Urges Stronger Ties
Between Exhibition
HALIFAX, N.S.— Roy B. White, president
of the National Ass'n of Theatre Owners,
addressing the International Newspaper
Advertising Executives convention here
Tuesday (17), called for strengthening "the
natural and productive relationship between
the motion picture exhibition industry and
newspapers."
White pointed to the desirability "of
reasonable men to sit together, not as adversaries
but as friends, in search for better
ways." He told his audience, which was
comprised of advertising directors from U.S.
and Canadian newspapers, that "Our industry
is, in many ways, analogous to yours.
We are a mass media information service
and our goal is to entertain. You are a
mass media information service and your
goal is to inform, and you also provide
entertainment features. We both disseminate
information and ideas."
Agree on Communications
"Our industries agree," White continued,
"the need to communicate is absolute, not
simply to communicate with each other but
with the public we serve. It is their right
to know, their freedom to be informed
which must be preserved."
In stressing the amount of travel he has
experienced in the past two years and the
number of exhibitors he's visited throughout
the U..S., White .said, "Those exhibitors
unequivocably agree that newspaper advertising
is by far the most effective and necessary
means of selling a motion picture.
They further say, however, that a substantial
value of our advertising."
Other problems exhibitors face. White
stated, were the imposition of amusement
rates which are much higher than regular
retail rates: rates based on geographic location
or seating capacity; unrealistic copy
deadlines, and careless makeup and the
demeaning insertion of imrelated advertising
in between theatre ads.
and Newspapers
"In mentionmg problems," White went
on, "I would be remiss if I did not allude
to the categoric rejection of ads based on
the MPAA rating by .some newspapers.
This practice is dangerous, for who knows
where the unrevealing of the freedom process
begins? We do not object to the exercise
of good taste, but the rejection of
entire categories based on content is indeed
a dangerous incursion and an additional
restriction of the public's right to know."
After relating a few of exhibition's problems.
White assured the newspapermen that
he realized that they also had problems.
"We want to hear about them and I pledge
my efforts and the efforts of our association's
membership to doing everything in
our power to find solutions to those problems.
"We can and should do many things with
common purpose. NATO's advertising committee,
with help from the Bureau of Advertising
of the American Newspaper Publishers
Ass'n, has paved the way for continued
dialog between us, not simply to
solve the problems I have mentioned, but
to find new ways to cooperate and prosper
together."
Top Executive Changes
Made at Columbia
NEW YORK—Columbia Pictures Indus-
BOXOFFICE July 30. 1973
following
Arizonans as to the vital importance of
this third branch in our form of government.tries
major changes in key personnel:
Wednesday (25) announced the
defection is taking place in many cities
A. Schneider, presently chairman of the
because of outmoded discriminatory amusement-rate
structures that severely restrict
board of directors, has become honorary
chairman.
our ability to reach the public via newspaper
advertising."
Leo Jaffe, presently president and chief
WCI Has Slight Gain
executive officer, will assume the post of
Among the restrictive policies White
In Quarter, Half Year
chairman of the board.
mentioned were: Multiple ownership, or
Alan J. Hirschfield, who recently joined
NEW YORK.—Warner Communications "national rate" vs. "local rate." This national
the company as a director, is now the president
rate applies if two or more theatres
and chief executive officer.
second quarter 1973 results were announced
by WCI chairman Steven J. Ross. Second not commonly owned participate in a joint
Jerome S. Hyams, continues as senior
The can be charge of onehalf
to quarter revenues rose $134,777,000 from
executive vice-president and chief operating
ad. result a
$122,049,000. Net income climbed to $12,-
to two-thirds more than if the theatres
officer.
609,000 from $12,218,000 in the 1972 were commonly owned. This forces the exhibitor
Jaffe, on behalf of the company, stated
to redistribute his advertising dollar
period, and earnings per share increased to
that these men, along with John M. Mitchell,
57 cents from 54 cents in the second quarter
to other media, because distributors and
president of
first vice-president and
specific budgets.
exhibitors must work within
1972. Fully diluted earnings per share
49
Screen Gems; Seymour H. Malamed, financial
rose to 54 cents from cents in the prior
vice-president; and Joseph A. Fischer,
quarter.
Other Advertising Problems
year's
vice-president and treasurer, will constitute
For the six months ended June 30, revenues
White also cited the "movie directory" the executive team.
rose to $279,073,000 from $242,860,- "a colorless, sterile, space-saving listing Hirschfield was vice-president and a di-
000 and net income increased to $27,185,-
000 or $1,21 per share from $24,593,000 or
which neither sells the motion picture nor
contributes to the readability of the amusement
rector of American Diversified Enterprises,
Inc., a private investment company. He
$1.09 per share in the 1972 period. Fully
page which in turn depreciates the currently is director and chairman of the exrector
diluted earnings per share increased to $1.15
ecutive committee of American Recreation
from $1 in the prior year.
Group. Inc.: director of Diamond M. Drilling
Co.: Cavalier Enterprises, Inc.: and International
Foodservice Systems, Inc. Previously,
he was financial vice-president and
director of Warner Bros. -Seven Arts. Inc.
From 1959 to 1967. he was associated with
and subsequently a vice-president of Allen
& Co., Inc.

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a
Variety Club of So. Calif. Honors Disney's 50th Year
Illustrated World Debuts
With First Feature Film
NEW YORK— Illustrated World Encyclopedia,
one of America's largest publishers,
has entered into the film field by announcing
the completion of its first feature.
"Hold On to Me." Starring the husband and
wife team of Paul Mantee and Anne Newman,
the film was produced, directed and
written by Jules Bacal and Alfred Socolow.
John Denver composed the songs and performs
them on the soundtrack.
The screenplay was a collaboration between
Bacal and Socolow. here making their
first venture into feature production, and
"For providing 50 happy years of laughter, joy and pure entertainment for
families," the Variety Club of Southern California honored Walt Disney Productions
at a luncheon at the Beverly Hilton Hotel attended by over 700 show business
people. (L to R): Jerry Forman, vice-president and general manager of Pacific
Theatres; Roy E. Disney, vice-president-producer Walt Disney Productions; Sheriff
Peter J. Pitchess; E. Cardon Walker, president of Disney Productions; Sherrill C.
Corwin, immediate past president of Variety Clubs International, and Irving Ludwig,
president of Buena Vista Distribution Co.
Lawyers Group to Present
Film Packaging Ideas
NEW YORK— Lawyers with wide experience
in the entertainment industry will share
their expertise in TV and theatrical film
packaging and production in the Practising
Law Institute's workshop. Packaging for
Television and Motion Pictures, to be presented
August 27-29 at the La Costa Hotel,
Rancho La Costa, Ca!.
The first day will be devoted to an analysis
of TV packaging, including financing and
distribution agreements, barter deals, artists'
participation and agreements between independent
producers and networks or distributors.
Second and third days will see a dissection
of motion picture packaging, including
foreign films, foreign subsidies, currencies
and employment problems.
Richard L. Barovick of Hardee Barovick
Konecky & Braun, New York City, will
chair the program. Faculty members are
Harold D. Berkowitz of Kaplan. Livingston,
Goodwin, Berkowitz & Selvin, Beverly Hills;
Arthur K. Fuhrer of the William Morris
Agency, Inc., New York City; Deane F.
Johnson of O'Melveny & Myers, Los Angeles;
and Lee N. Steiner of Hess .Segall Popkin
Guterman Pelz & Steiner, New York
City.
MP's 'Heavy Traffic' Set
For 7-City Openings
HOLLYWOOD— American Internation-
Kansas City Motel to Show
X-Rated Adult Films
KANSAS CITY—Sir Waighfs Court,
located at 10801 E. 50 Highway, announced
its
new policy of showing X-rated,
adult films, via color, closed circuit TV
in every room.
The X-rated channel is available to adult
motel occupants at no extra charge. A
spokesman for Sir Waight's Court said he
does not believe that the recent Supreme
Court decision regarding adult movies would
apply to motels, inasmuch as a motel room
affords the occupant the same right of
privacy as his own home.
The spokesman further stated that he
believed "the privacy of a motel room would
benefit many adults who were previously
curious or interested in this type of entertainment,
but were reluctant to
attending an adult theatre."
be observed
Esquire Names John Simon
Assistant Film Critic
NEW YORK—John .Simon has been
named film critic for Esquire Magazine, it
was announced by editor Don Erickson. The
first of the monthly columns on film will
appear in the October edition, a special
40th anniversary issue to be published
September 20. Simon is currently drama
critic of New York Magazine and the Hudson
Review and had been the film critic
of the New Leader for ten years.
The critic was a Fulbright Scholar at the
Sorbonne and has received the George Jean
Nathan Award for his drama criticism and
al's "Heavy Traffic" gets the green signal
for the first time August 8, when it opens
simultaneously in New York City, Philadelphia,
Pittsburgh, Washington, New Orleans,
a Polk Award for his film criticism. His
Detroit and Los Angeles.
"Heavy Traffic" is a light-hearted feature
books include "Acid Test," "Private .Screenings."
"Fourteen For Now," "Movies Into
combining live action with animation using
revolutionary techniques which make
Films," which was nominated for a National
Book Award, and "Ingmar Bergman
will
widely discussed attraction.
Directs."
their stars. The scenario was used as a
springboard for improvisational rehearsals,
which led to the completed shooting script.
Described as "a first film about the last day
of love," the feature was shot around the
of Malibu, Calif.
city
Mantee and his wife are appearing together
for the first time. He will be remembered
as starring in the science-fiction
thriller, "Robinson Crusoe on Mars," and
for a supporting role in "They Shoot Horses.
Don't They?" and a lead in "A Man Called
Dagger." Miss Newman has been seen in
"The Best Man" and "The Thrill of It All."
Bacal. a senior vice-president and associate
creative director of Benton and Bowles
in New York, has won many awards for his
commercials. Socolow is a documentary
filmmaker and has produced and directed
many television commercials with Bacal.
Distribution plans for "Hold On to Me" are
now being set.
NATO Opening Luncheon
To Be Hosted by AIP
HOLLYWOOD—American International
will sponsor the opening luncheon of the
1973 convention of the National Ass'n of
Theatre Owners, September 17 at the Hilton
Hotel in San Francisco, it is announced by
Samuel Z. Arkoff, president and chairman
of the board of AIP. This will be the 17th
consecutive year that American International
will be host for the occasion.
AIP will preview several scenes from
Terence Young's "The Amazons," the spectacle
which is now being completed in Rome.
The film is slated as a big Christmas release.
Comprehensive publicity, advertising
and exploitation plans for "The Amazons"
will be detailed, revealing one of the largest
promotional pushes in American International's
history. Information about other
forthcoming AIP product will also be presented.
The convention will conclude September
20.
'Turn to Love' Is Entry
At Atlanta Festival
LAS VKGAS — Producer W. D. Reid.
head of K-B Productions, entered "Turn
to Love" in the sixth annual Atlanta Film
Festival to kick off his latest production.
"Turn to Love." a motion picture for today's
audience, is directed by Adam Carruth
and stars Larry Taylor. Randy Hopson and
young 18-ycar-old Svndi Green.
BOXOFFICE :: July }0, 1973

ABC Has Record Rise
Quarter, Half Year
NHW YORK — Amcricin
Broiiilcastini;
Companies reported record earnings from
operations, jumping 46 per cent in the second
quarter and 49 per cent in the first
half. "The outlook for our company remains
very good and we e,\pect continued earnings
gains for the balance of the year," according
to the company's statement.
In the second quarter, the compan> haJ
operating net income of $14.9 million, or
SS cents a share, a gain from $10.2 million,
or 59 cents a share, a year earlier. Earnings
including extraordinary items, which were
not clarified, climbed to $14.9 million, or
S9 cents a share from $10.2 million, or 59
cents a share. Revenue for the period increased
5 per cent to $216..'' million from
^206. 2 million.
For the six months, operating income
showed a gain to $24.7 million, or $1.45 a
share, from $16.6 million, or $1.02 a share
the previous year. Earnings including extraordinary
items rose to $27.4 million, or
SI. 6 1 a share, from $16.7 million, or $1.03
a share, a year earlier. Revenue for the first
half increased by 9 per cent to $452.3 million
from $413.5 million a year earlier.
UA Half-Year Net Up 4%
Despite Drop in Gross
HOLLYWOOD— United Artists Corp. reported
a 4 per cent increase in its six-month
profits to $7,285,000 from $7,001,000 a
year earlier, although its gross was down.
The gross through June 30 dropped more
than 9 per cent to $157,482,000 from $173.-
126,000.
In the second quarter, as the gross decreased
about 16 per cent to $71,645,000
from $85,446,000, profits climbed about I
per cent from $3,001,000 a year earlier to
$3,035,000. The figures come from UA
parent Transamerica's half year fiscal report,
which indicates higher sales and operating
profits.
Primary contributors to revenues in UA"s
feature film division are "Last Tango in
Paris," "Tom Sawyer," "Fiddler on the
Roof" and "Live and Let Die."
Hope Weitz Joins Cinerama
Co-Op Advertising Dept.
NEW YORK—Hope Weitz has joined
the cooperative advertising department of
Cinerama Releasing, it has been announced
by Norman Delaney, director of field operations.
She will assist in the overall co-op
advertising activities and be in charge of
all auditing in that department.
Ms. Weitz previously worked for UM
Film Distributors as head of budgeting and
auditing and assistant to the national director
of advertising, publicity and exploitation,
Vince Liccardi. At one time, she worked
in Paramount's traffic department, purchasing
and selling advertising to foreign
countries.
Cannon Group to Release
'World of Andersen'
NEW YORK—"The World of Hans
Christian Andersen," a full-length animated
musical, has been acquired by The Cannon
Group for national distribution, it was announced
by Stanley Dudelson, executive
vice-president. The film was originally released
March. 1971 by United Artists and
its limited bookings were in the form of
Saturday matinee showings.
Directed by Chuck McCann and Al Kilgore,
the feature is about the famed storyteller
as a young boy and is highlighted
by the retelling of such classic Andersen
tales as "Thumbelina," "The Little Match
the acquisition of literary properties for film
production, as well as motion picture coproduction
and films for television.
'Live and Let Die' Exceeds
$2 Million in New York
NEW YORK— "Live and I ct Die." the
new James Bond thriller starring Roger
Moore, gros.sed a tremendous $2,089,838
in its first 19 days at 40 Red Carpet theatres
in the Greater New York area, it was
announced by James R. Vclde. United
Artists senior vice-president. The new 007
adventure grossed $460,000 in the first five
days of its third week, following a huge
$971,445 first week and a $658,393 second
week. The film continues at all houses. Manhattan
theatres participating in the engagement
are: Rivoli. 86th Street East. UA
Eastside Cinema and Waverly.
1974
Show-A-Rania
C'onventinn
Headquarters
As previously reported, Show-A-
Roma 17 will be held at the
new Crown Center Hotel in
Konsas City next March 14-17.
This fascinating view, that appears
to be outside the hotel,
actually is inside the facility,
being part of the hill of rock
from which and on which the
Crown Center was built. The
photo was taken in mid-June,
following planning meeting of
the United Motion Picture Ass'n
whose officers ond board members
stand in the foreground.
The hotel, opened a few
|ust
weeks ago, already has become
the convention center for
many industries from throughout
the country. In fact, it is attracting
international organizations
that have booked convention
meetings well Into 1974.
K-Tel Gets Dean Jones'
'Mr. Super Invisible'
MINNEAPOLLS—The motion picture
division of K-Tel International. Inc.. has
secured distribution rights for the United
States and Canada for "Mr. Super Invisible,"
a G-rated family picture starring
Dean Jones, it was announced by Alan
Cordover, general manager of the division.
Jones is best known for his roles in a
number of Disney movies, including "Love
Bug" and "Snowball Express."
Release of "Mr. Super Invisible" is expected
in mid-August. "We expect to continue
release dates for openings through
the fall and winter months, in line with our
Girl" and "The Ugly Duckling." The 80- policy of providing year-around distribution
minute film has voices by Chuck McCann
for exhibitors," Cordover said.
and company, lyrics by Kilgore and musical Cordover was in Rome last week, to
arrangements by Ron Frangipane.
complete final negotiations on two pictures,
The Cannon Group is engaged in the one tentatively scheduled for mid-October
release and the other expected to be re-
distribution of feature motion pictures and
leased for the Christmas season.
'Oklahoma Crude' Wins
Moscow Festival Prize
MO.SCOW—"Oklahoma Crude," Columbia
film produced by Stanley Kramer,
shared first place for feature films with
Soviet and Bulgarian entries at the eighth
Moscow International Film Festival Monday
(23). Kramer, a frequent exhibitor at
the Soviet festival, was specially cited for
"humanist contribution to the development
of the world cinema."
The Italian film "Pinocchio," starring
Gina Lollobrigida. won first prize in the
children's classification judged by adults.
A separate jury of Moscow children, however,
voted the American film, "Tom Sawyer,"
United Artists release, the No. I
entry.
BOXOFFICE :: July 30, 1973

'
'The Movies/ 4 Hr. Special
To Be on ABC-TV in Fall
NEW YORK—"The Movies," a fourhour
special in two parts, will be presented
in the fall on the ABC Television Network.
The most famous scenes from more than
100 memorable motion pictures, spanning
the entire history^ of the screen, will be
shown. Announcement of the production
was made by Martin Starger, president of
ABC Entertainment, and George Bagnall,
president of the Motion Picture and Television
Relief Fund.
Proceeds from the special will benefit the
Fund, which operates the Motion Picture
and Television Country House and Hospital
in Woodland Hills, Calif., besides providing
other services for workers in the film and
TV industries.
The production is unique in its extensive
coverage of Hollywood history and is based
on the highly successful presentation prepared
for the 50th anniversary celebration
of the Motion Picture and Television Relief
Fund at the Los Angeles Music Center in
1971. Producing the special will be Gary
Essert, director of the Los Angeles Film
Exposition, who did the Music Center show.
Four months will be necessary to complete
editing and other post-production
work, being handled by the Film Technology
Co. of Hollywood. The clips are
being made available by 20 film sources,
including the major production companies.
More than 150 film stars will be seen in
the selected sequences.
S. R. Mayer Gets Rights
To Mikels' 'Doll Squad'
HOLLYWOOD — Seymour R. Mayer,
president of MSD Int'l Corp., has acquired
worldwide foreign rights to the Ted V.
Mikels production of "The Doll Squad" in
color, starring Michael Ansara, Francine
York, Anthony Eisley, John Carter, Rafael
Campos and a bevy of beauties comprising
"The Doll Squad" who pit their wits, wiles.
Karate chops and beauty against a madman
and his cohorts, who attempt to conquer the
world.
The action-packed spy thriller deals with
the exploits of an "007" type female whose
code numbers are 38-24-38, and with a few
gadgets of her own, strikes an oblique blow
for women's lib.
Dimension Adds Two Films
HOLLYWOOD— Dimension Pictures has
added two new features to its 1973 releasing
schedule, bringing the total to ten. New
acquisitions, according to president Lawrence
H. Woolner, are "Mama Sweet Life"
and "The Working Girls."
COMPLETE THEATRE LIST FOR SALE
COMPLETE THEATRE LIST OF THE UNITED
STATES. Copyrighted. Lists over 15,000 indoor
and outdoor theatres wi ' city, stote
owner and offiliate ar
scribers get up-to-date lists sent every six months.
$200.00. Send check or money order to THEATRE
iNFORMATION, 2012 Vinewood, Suite 10, Pueblo,
81(
MOTION PICTURES RATED
BY THE CODE & RATING
ADMINISTRATION
The following feature-length
motion pictures
have been reviewed and rated by the
Code and Rating Administration pursuant
to the Motion Picture Code and Rating Program.
Title Distributor Roting
Black Moses of Soul—Isaac Hayes
(Aquarius)
[g]
The Deadly Three (WB)
[r]
Gator Bait (Dimension) [r]
Hit (Paramount)
\r\
Hollyood 90028 (American Films) [rj
Karado—the Hong Kong Flash!
(Hallmark)
[r]
Pushing up Daisies (Cannon) \r\
Sex Shop (Peppercorn-Wormser) (x)
She'll Follow You Anywhere
(Sandy Coe)
[r]
Siddhartha (Columbia) gj
Thieves Like Us (UA)
[r]
W (Bing Crosby)
PG
Stars of 'Ssssssss' Tour
U.S. to Promote Film
NEW YORK—Universal Pictures has set
an extensive cross-country tour for the stars
of its forthcoming thriller, "Ssssssss." A
Richard D. Zanuck/ David Brown production
about scientist who changes a man
a
into a King Cobra, the film stars Strother
Martin, Dirk Benedict and Heather Menzies.
Dan Striepeke produced and Bernard L.
Kowalski directed, from a screenplay by Hal
Dresner.
Martin and Benedict met with the press
in Denver on July 25. Indianapolis on July
26 and Cincinnati on July 27. Their tour
was resumed in Atlanta and continued to
Detroit, Chicago and concluded in Los
Angeles.
Miss Menzies is traveling with the King
Cobra used in the film. Her itinerary began
in Columbus, Ga., July 23, continuing in
the Southeast, East and Mideast, winding up
in Kalamazoo August 10.
Albert E. Quick Retires
As Chief of AAFMPS
WASHINGTON— Robert E. Quick retired
as chief of the Army and Air Force
Motion Picture Service June 19 after serving
in that capacity since January 1958.
He joined the AAFMPS Oct. 12, 1942 after
six years with Loew's. Over the years with
the AAFMPS he held various managerial
positions, becoming deputy June 9, 1952.
On July 17 Quick was presented with the
Department of the Air Force Exceptional
Civilian Service Award, the highest award
given by the Air Force to its civilian employees,
in recogniation of his distinguished
service.
Honorary award certifications for outstanding
performance as chief also were
presented to Quick in November 1962. December
1967 and August 1970.
Actor Bruce Lee Is Dead;
Hoted for Kung Fu Films
HONG KONG—Bruce Lee. 33. whose
success in Chinese kung fu action films led
to a starring role in an American movie,
died Friday (20) in a Hong Kong hospital
after being found unconscious in his home.
He was reported to have had "some kind
of a seizure or fainting spell" about two
months before he collapsed and died. This
disclosure was made by Raymond Chow,
Hong Kong film producer and a close
friend and business partner of Lee.
Lee recently completed "Enter the Dragon"
for Warner Bros, release. He also
starred in "The Chinese Connection," National
General Pictures release which originally
was called "Fists of Fury" when it
was made in the Chinese language.
Born in San Francisco of Chinese parents,
Lee was reared in Hong Kong. He returned
to the U.S. to study philosophy at
the University of Washington in Seattle.
Later he moved to Los Angeles where he
established a school for kung fu, an ancient
form of Chinese defense. His students include
actors Steve McQueen, James Coburn,
Lee Marvin and James Garner.
Laurens Hammond
CORNWALL, CONN.—Laurens Hammond,
78, whose 1 10 U.S. patents included
the invention of stereoscopic motion pictures,
died recently at his home in this
northwestern Connecticut town after a brief
illness. Hammond worked on stage effects
with Flo Ziegfeld for "Ziegfeld's Follies"
during his career.
Europix to Distribute
Horror-Comedy Film
NEW YORK—Herbert Schimmel, president
of Europix International. Ltd., announces
the acquisition of the worldwide
distribution rights to "Children Shouldn't
Play With Dead Things," from the production
company. Midnight Owl. This film
made in the U.S. has been rated PG and
blends comedy and horror.
An extensive exploitation campaign and
sales aides to exhibitors has been prepared
by Bob Kilgore, Europix' general sales manager.
Kilgore is responsible for the successful
exploitation campaign for the company's
"Orgy of the Living Dead."
"Children Shouldn't Play With Dead
Things" will be ready for multiple release
shortly.
Unisphere to Distribute
'Bride' in U.S., Canada
NEW YORK— Allen Ba//ini. president
of Unisphere Releasing Corp., has acquired
U.S. and Canadian distribution rights to
"The Bride," a PG-rated suspense thriller.
Roland SchoU of Movietel International will
participate in the promotion of the film.
"I'he Bride," shot on location in Connecticut
by Golden Gate Films, was produced
by John Grissmer and directed by
Jean-Marie Pelissie. It stars Robin Strasser,
John Bcal. Arthur Roberts and Iva Jean
Saraceni.
BOXOFFICE :: July 30, 1973

NATO of Va. Elects
Officers, Directors
RICHMOND, VA.—NATO of Virginia,
at its annual meeting during the Mid-Atlantic
NATO convention held at the Homestead
in Hot Springs, Va., Sunday (22)
through Wednesday (25), elected the following
officers and members of the board of
directors:
Paul Roth, chairman of the board; Morton
G. Thalhimer jr., president, and. as vicepresidents,
John Broumas, Irwin Cohen,
Sam Craver jr., Harmon Martin and Bobby
Morgan; Quinton Green, treasurer; Dave
Ciarvin jr., secretary; Wade Pearson, sergcant-at-arms,
and Carlton Duffus, executive
secretary.
Past presidents elected directors were
Sidney Bowden, William Daike jr., Jerome
Gordon, Seymour Hoffman, Glenn Norris,
Roy Richardson and Paul Roth.
Congressional district directors elected
were: first, Quinton Green and Leonard Legum;
second, Bobby Morgan and Pete
Gloriad; third. Sam Bendheim III and Morton
G. Thalhimer jr.; fourth, Hal Lyon and
Roy Richardson; fifth. Jackson Dodge and
William Lynch; si.xth. Sam Craver and Jack
Jackson; seventh. William Dalke jr. and
Mike Hession; eighth. Harmon Martin and
Harley Davidson; ninth. R. G. Flanary jr.
and Robert Jones, and tenth. Joe Sommers
and Wade Pearson.
Directors-at-large
include John Broumas.
Allen Brown. Irwin Cohen, Melzer Diggs.
Nell Fleshman. Dave Garvin jr., Morton
Gerber. Ned Glaser. Marvin Goldman, Don
Kclsey and George Ward.
Move Against 'Last Tango'
Stopped by U.S. Court
ALBANY—A federal district court Friday
(20) granted United Artists a temporary
restraining order enjoining the Albany
County district attorney from enforcing
local obscenity laws against the firm's release.
"Last Tango in Paris."
"We had a hearing on it this morning and
a temporary restraining order was issued,
although it hasn't been signed yet." explained
an assistant district attorney. "Thursday
(26) it will go before a three-judge federal
court here."
The assistant said the motion picture
played "for about eight weeks here and
then the new Supreme Court ruling came
down and a subpoena was issued locally to
bring the film to the attention of a grand
jury." He explained. "The theatre owner
voluntarily withdrew the movie, the grand
jury vacated the subpoena and it never was
brought in and never prosecuted."
UA has sued the district attorney, Arn-
1
old Proskin, in federal district court for a
j
permanent injunction against filing charges
Tango against "Last in Paris." It further
asked the court for a declaration that the
Albany obscenity law is unconstitutional
under the First Amendment. The prosecutor
declined to say whether he felt the suit
would be successful or not but commented,
"We're not making any predictions one way
or the other."
Proskin said the temporary restraining
order would mean the theatre could open
"Last Tango" in Albany again and show it
without fear of interference from the dis-
movies," adding, "The only thing that has
happened is a public statement by the district
attorney here that all X-raled movies
will be brought before a grand jury for
scrutiny and that the grand jury will decide
on whether the movies are obscene or not."
He continued: "We don't happen to have
any other X-rated movies showing here
right now and the only other recent case
like this 1 can think of was when one theatre
had a subpoena issued to it because it
was showing an X-rated movie but the
theatre was closed down by the police for
lack of proper city permits. Since the police
closed that one for entirely different reasons,
no charges ever were filed in the
case."
He remarked that there has been no
change in policy on adult books and magazines
since the Supreme Court ruling.
"Books and magazines have been prosecuted
normally under the penal law ever since 1
can remember," he said. "We haven't incieased
our prosecutions of them."
WOMPI of
New York Lists
New Heads of Committees
NEW YORK — Dorothy Reeves, newly
elected president of WOMPI of New York,
has announced the following committee
chairman appointments:
Program, Alice Geiyer, Universal; membership.
Gertrude Pierce, Paramount; Will
Rogers Hospital, Nancy Rubiano, Fabian;
finance, Hilda Frishman, United Artists;
community service, Patricia Gates, Radiant
Film Lab; industry service, Rosalind Lieberman,
Avco Embassy; bulletin, Rita E.
Hutchinson, Brandt Theatres; publicity,
Sadie Castanza, Triangle Theatre Service,
and bylaws. Amy Rohde.
Two Films Confiscated
By Police in Buffalo
BUFFALO—Members of this city's police
department salacious literature unit,
acting on a warrant issued by City Judge
Carmelo A. Parlato. seized two films at the
Village Cinema in Central Park Plaza Friday
(20). The manager was charged with
second-degree obscenity.
The films "Love Muscle" and "Naked
Encounter" were viewed earlier by Judge
Parlato, who judged them to be obscene.
City Detective Joseph J. Scinta led the
investigation.
Membership Meeting Is
Scheduled by NY NATO
BUFFALO—There will be a membership
meeting of NATO of New York State
Thursday, August 2, in the organization's
offices at 496 Pearl St.. when officers will
trict attorney's office, at least until Thursday
(26).
rectors. The directors in turn will elect offi-
be nominated for the 1973-74 board of dicers
for the ensuing year at the annual convention
The assistant district attorney pointed out
that Proskin has "not declared war on X
August 13-16 in the Concord in the
Catskills.
Emmy-winner Abby Mann is preparing
screenplay for Producer Mike Frankovich.
Sidney J. Cohen is the present head of
NATO of New York State, a position he
has held for several years. He also is a
veteran exhibitor in the Buffalo area, operating
a number of drive-ins.
District Attorney Lauds
Supreme Court Ruling
BUFFALO—Michael F. Dillon, Erie
County district attorney, announced that his
office will take "full advantage" of the recent
U.S. Supreme Court decision setting
stricter guidelines for state obscenity statutes.
Dillon said the ruling, which established
"contemporary community standards"
as suitable criteria for defining pornography,
gives local law-enforcers wide latitude
to prosecute under existing state laws.
He said the decision would not change
the activities of his office but rather would
lend valuable support to an existing effort
to "continue our fight against the pornography
and obscenity which has flooded our
community."
"We are grateful to the Supreme Court,"
declared Dillon. "They have seen that the
freedom of the press and the freedom of
speech do not include the right to pour the
kind of filth that we have been seeing in
motion picture theatres and in the so-called
art' book stores onto the streets."
State law once required an adversary
hearing before a Supreme Court judge before
a warrant for seizure of a film could
be issued. Currently a city court judge may
accompany a policeman to a public showing,
determine the content of a film to be
obscene and order its immediate seizure,
Dillon pointed out.
Strand Dimips X Pictures;
Admission Fees Lowered
LAKEWOOD, N.J.
— The independent
Strand Theatre here has discontinued its
policy of showing "hard-core" X-rated films
and has switched to a regular-run, doublefeature
policy which, according to the owners,
will include many family films.
In addition, adult admission prices have
been reduced to $1. Monday through Thursday,
and $1.50 on weekends.
The changes at the Strand followed, by
approximately two weeks, the recent Supreme
Court decision on obscenity.
Plan Xmas Day Opening
ELKINS, W. VA.—The Manos Theatre
circuit, operating out of Greensburg. Pa.,
expects to open its new theatre complex
here Christmas Day 1973.
BOXOFFICE :: July 30, 1973
E-1

B R O A D W Ay
piLLINGER," starring Warren Gates,
opens August 1 at the Cinerama, 86th
Street Twin II and 59th Street Twin II
theatres. In conjunction with the opening,
70 winners of a radio contest held recently
on VVPLJ-FM were treated to a special
screening of the American International
picture Wednesday (25).
Alex Bennett, talk show host for the station,
greeted the listeners and their guests.
Representatives from WPLJ and AIP also
were on hand to welcome the winners. The
lucky 70 were selected from a large number
of contestants responding to the promotion
on Bennett's evening program.
Also starring in "Dillinger" are Ben Johnson,
Cloris Leachman as the Lady in Red
and singer Michelle Phillips in her film
debut as Dillinger's girl. John Milius wrote
and directed the film, which Buzz Feitshans
produced.
•
Producer-director Stanley Kramer arrived
Tuesday (24) from Moscow. His Columbia
release, "Oklahoma Crude." had just been
awarded the Gold Medcd at the Moscow
Film Festival. Now at showcase theatres,
the action drama stars George C. Scott,
Faye Dunaway, John Mills and Jack Palance.
•
Leaving town were Shashi Kapoor and
Simi Garewal, two of India's leading film
stars, who headed back to Bombay. They
were here for publicity activities in connection
with the American premiere of
"Siddhartha." a Conrad Rooks film for Columbia.
Based on the classic novel by Hermann
Hesse, the film stars Kapoor in the
title role as a man who searches for
spiritual peace and Miss Garewal as his
mistress. "Siddhartha" opened Wednesday
(18) at the Columbia I, 8th Street Playhouse
and showcase houses.
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waikiki,
don't miss the
mm
[HAWAII
Don Ho Show.
famousS
.. at
I
li«?!5^ Cinerama's Reef Towers Hotel.
S
BOB
"Live and Let Die," new James Bond
thriller starring Roger Moore as the intrepid
007, earned a very lively $2 million in less
than three weeks at 40 Red Carpet theatres
in the metropolitan area. The title song,
composed by Paul and Linda McCartney
and sung by McCartney and Wings, currently
is one of the top hits across the
nation.
"Four Play," a four-part comedy which
deals with sexual fantasies, has begun filming
here by Ten/Ten Productions. The
talent involved includes directors John
Avildsen, Robert McCarty, Bruce Malmuth
and William Caxton, writers Dan Greenburg,
Terry Southern, David O'Dell, Jack
Richardson and Bruce Jay Friedman and
actors Rip Torn, Jerry Orbach, Shelley
Plimpton, Pat Paulsen. George S. Irving,
Sudie Bond, Carmen Alvarez, Deborah
Loomis and Paul Dooley.
Publicist Liz Lisboa is handling the film
for Abby Hirsch Public Relations.
city
The most significant happening in the
this past week was the seizure of prints
of most of the hard-core sex films playing
around town. Following the recent Supreme
Court ruling, a group of criminal court
judges paid to see the se.xers prior to the
crackdown. The seized films were "Behind
the Green Door." "High Ri.^e," "The Whistle
Blowers," "Monica, Little Daughter oj
Mona," "The Innocent Abroad," "The New
Comers" and "The Lecher." Ironically, the
last two films star Georgina Spelvin, also
the lead in "Devil in Miss Jones," which
was viewed by the judges but not ordered
confiscated.
lege and youth market contact for Paramount
Pictures, it was announced by
Charles O. Glenn, vice-president of advertising,
publicity and promotion. She majored
in film and television at NYU School of
GOOD LUCK! - RUSS & VINNIE
on the opening of
GLENCOE CINEMA I & II
ScoHa-Glenville, N. Y.
CINEMA DESIGNERS, INC
the Arts and had been a political researcher
for CBS-TV before joining Paramount.
Randi reports directly to Gordon Weaver,
executive director of national publicity.
•
Openings: "The Last American Hero"
began Friday (27) at the Forum and showcase
theatres, replacing "The Neptune Factor,"
now scheduled to open immediately
following this run: Claude Berri's French
comedy, "Le Sex Shop," one of the few
nonexploitation X films these days, August
2 at the Fine Arts, and Paramount's "Bang
the Drum, Slowly." August 22 at the
Baronet and Paramount theatres.
•
Recommended summer reading: Best of
the current crop of film books is "The Films
of James Cagney" {Citadel, $9.95) by
Homer Dickens. The career of the dynamic
Cagney, who is being presented with the
American Film Institute's second Life
Achievement Award next year, is vividly
brought to life by the author through many
well-chosen photos and the informative text.
Dickens, who has chronicled the careers of
Marlene Dietrich, Gary Cooper and Katharine
Hepburn and will bring forth similar
volumes on Ginger Rogers and Barbara
Stanwyck, has continued to be one of the
very best in his particular field of film history.
"Saturday Afternoon at the Bijou" (Arlington
House. $1L95) by David Zininan
examines the success stories behind thirty of
the most popular movie series from the '30s
to the present. The book is quite detailed
aiul written in a tongue-in-cheek manner
more for the layman than the buff. The
series which are covered include such favorites
as Tarzan, The Wolf Man, Frankenstein
(the monster), Hopalong Cassidy, the
Planet of the Apes films. Charlie Chan.
Andy Hardy, James Bond, Blondie, The
Thin Man and, for some reason. Gene
Autry. The book, similar to James Parish's
"The Great Movie Series." is well worth
having for its nostalgia value alone.
"The Slapstick Queens" (A. S. Barnes.
$15). by the very prolific James Robert
Warner Bros, has moved from 666 Fifth
Avenue to new quarters at 75 Rockefeller
Plaza, as of Friday (27). The new phone
number is 484-8000, the news department
Parish, is a five-in-one "Films of" book,
being 484-8933.
examining the careers of comediennes Marjorie
Main. Martha Rave. Joan Davis, Judy
Randi Wershba has been appointed col-
Canova and Phyllis Diller. For buffs, another
.solid entry to learn from and to
(617) 298-5900
savor.
"To Be Continued" (Crown, $9.95) by
Ken Weiss and Ed Goodgold should be a
definitive look at a very specialized form
of movie, the serial, but unfortunately lacks
an expert's touch. Anyone with an appreciation
of the genre will enjoy the numerous
stills and the plot synop.ses of the 231 chapterplays
but the correct identification of
actors in the photos leaves a lot to be
desired. Some serials are given short shrift,
due to lack of information, and others
(notably "King of the Kongo" (1929) ami
"Don Winslow of the Coa.it Guard") are
left out entirely. Not for the di.iccrning huff
perhaps but a fairly worthwhile introduction
to the field for the novice.
LOU : Showcases for Wednesday (25): "Sc
ow" was the only second-run film
BOXOFFICE :: July 30, 1973

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begin at showcase houses and star Gene
Hackman was in town from Hollywood to
publicize the Warner Bros, release. He
Ears." and "The Legend of Boggy Creek. "
BALTIMORE
^t^alter Gettinger, Gettinger .Amusement
Co.. has taken on the chairmanship of
the cancer fund to be able to pay for a
Magna-Scanner. a nuclear medicine organimaging
instrument located in the nuclear
medicine department of the North Charles
General Hospital. The most current project
which he actively is heading is the Betty
Bcrkowich Cancer Fund's presentation of
"Follies" at
Painters Mill Music Fair for the
benefit of NCGH. The gala event will take
place Sunday evening. .August 12. at 8:30
p.m.
The evolution of Israel from idea to realits'
was the subject of "A Wall in Jerusalem."
a 90-minute feature film which was
shown Saturday (28) at the central Enoch
Pratt Free Librar>'. 400 Cathedral St. . . .
Richard Dix. local actor, winding up "Take
My Wife" at Oregon Ridge Dinner Theatre.
will join Washington's Arena Stage for a
tall trip to Russia, where he"ll do "Our
Town" and "Inherit the Wind."
The final meeting of the season of the
.Artists Equity Ass'n was held in the new
art wing at Towson State College. A unanimous
vote from the members elected Richard
O'Connell jr. as president. The slate of
new officers included: Orest Poliszczuk. first
vice-president: Hilda Greene, corresponding
sccretap,': Marge Courtney, second vicepresident;
Kim Johnson, recording secretary:
Mary Ann Mears. treasurer; Mildred
C. Perl, public relations; Stephen Berge and
Lea Halpern. program co-chairmen: Doris
Rief and Sayde Sklar. exhibitions: Edie
Brown, membership: Shirley Schapiro. newsletter:
Dr. L H. Meseritz, patrons: Marion
Humfeld. historian: Selma Hormats, hospitality:
Peggy Holloway, telephone, and
John Blair Mitchell. East Coast representative.
National Artists Equity Ass'n.
Paramount Pictures' "Paper Moon" is entertaining
patrons at Westview XL George A.
Brehm sr.'s theatre, and York Road Cinema.
General Cinema Corp. house . . . Walt Disney's
"Mary Poppins" currently is being
(Continued on page E-6)
'Last Tango in Paris' Sfill Strong
520 in N. Y. 25th Week; 'Class 385
visited Philadelphia and Chicago later in
the week.
Other showcase attractions for Wednesday
(25), all first-run. were: "Badge 373";
"The Hong Kong
NEW YORK—Celebrating its 25th week
Cat" and "Slaughter
at Trans-Lux East, "Last Tango in Paris"
Hotel"; "Full Time Females" and "Part
enjoyed a 520 score that maintained its
Time Virgins": "Deaf Smith & Johnny
long-held first place standing. "A Touch of
Class" kept the second spot,
dipping slightly
to 385 in its fifth frame at the Baronet.
Third place was a two-way split at 355 for
"Paper Moon." ninth week at the Coronet,
and "High Rise." 17th at the World. Just
before the end of the report period, prints
of "High Rise" and other pornographic
films were seized by the authorities, an act
which will no doubt affect next week's
standings. Replacement prints were being
shown in the raided houses, pending court
action.
No. 4 was "Blume in Love," back again
with an improved 275 reading in its fifth
week at Tower East. "Scream. Blacula,
Scream" debuted in fifth place, averaging
260 at the Criterion (220) and Juliet IT
(300). "Cleopatra Jones" fell from fifth to
sixth spot, with a 240 composite for the
third week at the DeMille (350) and 34th
Street East (130).
On the Showcase circuit. "Siddhartha"
opened to extremely good grosses.
(Average Is 100)
A Touch of Closs !Emb), 5th wk 385
Baronet
Beekman State of Siege Cinema t4th wk. .120
5),
Cnema 1—0 Lucky Mon WB). 6th wk 210
Cinema II—The Friends of Eddie Coylc
.300
Cineramo ShoH in Africo MGM), 5th wk 100
Coronet Paper Moon Porol, 9th wk 355
Criterion—Scream, Blacula, Scream (AlP) 220
DeMille Cleopatra Jones .WB), 3rd wk 350
Festival— Playtime C^nt'l. 4thwk 190
Fine Arts—A Doll's House ;Parai 9th 90
wk
First The Adversory
Avenue Screening Room
(AItu
Nat
Penthouse Coffy (AlP), 6th wk
Rodio Citv Music Hall 40 Corots .'Col). 4tl
RKO 86th Street Twin I Coffv fAlP), 6th
RKO 86th Street Twin II Shaft in Africo
'MGM), 6th wk
68th Street Playhouse The Hireling (Col),
6th .190
-The Last of Sheila (WBl, 6th wk 235
34th Street Ea^t Cleopatra Jones WB). 3rd wk. 130
Tower East— Blume in Love fWB), 5th wk 275
Tron-Lux East Last Tango in Paris (UA),
25th wk 520
World High Rise (Mature), 17th wk 355
"Live and Let Die' 305
On Three Baltimore Screen
BALTIMORE — A composite 305 third
week for "Live and Let Die" paced Baltimore
business in a far-better-than-average
week for exhibition. With two exceptions,
substantial percentages prevailed up and
down the Barometer. Among them: 290 for
"Jesus Christ Superstar," 225 for "Love and
Pain" and 180 for "Paper Moon."
Cinema I II, Paramount Live end
Let Die (UA), 3rd wk 305
5 West Love and Poin (ond the
Whole Damn Thing) ;Col) 225
Playhouse Such o Gorgeous Kid Like Me
(Col), 5th wk 125
Senotor, Liberty I Scorecrow (WB), 2nd wk 65
7 Eost—Images 'Col), 5th wk 100
Westview I, Towson, Glen Burnie Moll Jesus
Christ Superstar (Univ), 3rd wk 290
Westview II Poper Moon (Para), 5th wk 180
Westview III, Westview IV, Liberty II The Horrad
Experiment (CRC) 125
'Cleopatra Jones' Hits 180
Level in Buffalo Debut
BUFFALO — "Cleopatra Jones" took
top
honors at Buffalo boxoffices for this report
week, knocking off 180 in its dual engagement
at Loews' Buffalo and the East Twin
Drive-In. "Paper Moon" continued strong
with a 160 fourth week at Holiday One.
Amherst— Lost Tango in Poris (UA), 11th wk. ..125
Buffolo Cleopotro Jones WB) 180
Holiday Paper Moon Paro) 160
1
Holiday 2— A Touch of Class (Emb) 135
Holiday 4 The Man Who Loved Cot Doncing
(MGM). 4th wk 100
iday nger 125
Holiday 6, Kensington 40 Carats (WB) . . . .
Maple Forest Cohill, United Stotes Marshal
(WB)
Teck Korado (SR), 2nd wk
Reade's Lyric Receives
Bomb Threat Via Phone
N.J.—A bomb threat
ASBURY P.'\RK.
telephoned into Reade's Lyric Theatre here
on a recent Wednesday night was termed by
police officials as an apparent hoax. Fire
and police officials were called just before
the start of the show and they searched the
theatre, which was presenting "Last Tango
in Paris" OJA).
No evidence was found and the show
went on without interruption.
Robert Saxton in Philly
For Product Discussions
PHILADELPHI.A—Roberi Saxton.
president
of Saxton Films, met here with his
local distributor Schuyler Seattle to discuss
present and future product. The company's
combination of "Island of Lost Giris" and
"How Did a Nice Giri Like You" had just
completed a very successful multiple in
Chicago. Saxton said, breaking the year's
record" in one of the participating theatres.
'White Lightning' Record
BENTON. .ARK. — "White Lightning,"
starring Burt Reynolds, rolled up the biggest
first-week gross in the 52-year history of
the local Royal Theatre, following its
Wednesday, June 27, debut.
Made as a Levy-Gardner-Laven presentation.
"White Lighming" was filmed on
location in the Little Rock area of Arkansas
and in Benton.
CARBONS, INC. V ^^ lox «, Ctdar Knallf,
''^au ^ mt«>tc — ^^4 U tic ^Sne'
I
New York—Joe Homtein, inc.. New York City, 212' 246-4285
Capitol Motion Picture Supply Co., New York City,
(212) 757-4S10
Albany Theotre Supply Co., Albony, (518) 445-8894
n New Jersey— Nationol Theatre Supply C -., Camden, (409) 942-9200
Sun Carbon Co., Fort Lee, (201) 224-4949
Theotre Supply Co., Phlladelphio, (215) 547-2047
Virginio—Perdue Motion Pictures. Roanoke, (703) 344-0295
July .30, 1973 E-3

. . May
NORTH JERSEY
land is serving as coordinator of advertising
campaigns with various film distributors
and is assisted in this post by Miss Resch.
Diehard Beradt has been appointed assistant
manager of DeVisser's Washington
Cinema in Washington Township. Bemdt
had been an usher and doorman at the theatre
for the past three years. In addition to
his duties as assistant manager, Bemdt also
will assist in DeVisser's advertising department.
In other personnel changes in the
DeVisser circuit, Larry Boland. formerly
the assistant at both the Verona in Verona
and Cinema 23 in Cedar Grove, has been
named assistant at the Fairview in Fairview.
Both the Washington and Fairview houses
are directed by DeVisser's Bergen County
supervisor, Robert Klaas. Boland succeeds
Richard Skrabble, who had been the assistant
at the Fairview the past year, prior
to resigning to join the Air Force. Succeeding
Boland at the Verona is Kathy Resch.
The Verona is managed by Tom Andreotta.
Chris Manos has been appointed to fill the
assistant manager vacancy at Cinema 23,
which is managed by Paul Cavaliere. In
"This Is Cinerama" will open an exclusive
North Jersey engagement August 8. on a
reserved-performance basis, at UA's Bellevue
in Upper Montclair. where "Last Tango
in Paris" now is in its 14th week, continuing
to
report excellent grosses.
The Walter Reade Organization reopened
ten indoor and drive-in seasonal operations
located along the Jersey shore, including
three houses in Asbury Park, as well as theatres
in Spring Lake, Point Pleasant. Lavalette
and others. Only three of the usual
"summer operations" did not reopen. These
were the Strand and Colonial, both in Seaside
Park, and the Lorraine in Bay Head.
All three have been sold to independent
interests, the Strand and the Lorraine having
been converted into gift shops. The
Colonial remains closed, although it was
stipulated in the sale contract that this
house could be used as a motion picture
theatre.
addition to his duties at the Fairview, Boour
best wishes
for the success
of the
TOWNE FOUR
2 + 2
PLEASANTVILLE N.J.
and
AL & BARBARA FRANK
Bob Bateson, manager of UA's Colonial
in Pompton Lakes and Wayne in Wayne,
recently returned from a week's vacation
spent with his wife and family at Lavalette
on the South Jersey shore . . . Also back
from a week's holiday is Bill Leff, manager
of UA's Hyway in Fair Lawn. Subbing for
him during his absence was relief manager
Kathy Fields . Boyd, manager of
UA's Colony in Livingston, recently spent a
rela.xing weekend at Atlantic City.
Several North Jersey houses participated
in the recent one-day showing of five films
in the "Apes" film series. This consisted of
the showing of the newest in the series.
"Battle for the Planet of the Apes." as well
as the four previous releases, all for a single
admission. Those featuring the films included
the independent Guild in Newark.
Hecht's Central in Passaic and Plaza in
Paterson, UA's Colony in Livingston, Colonial
in Pompton Lakes. Liberty in Elizabeth
and many others. Some houses presented
the five-film showing on two days.
Bob Osborne, veteran theatre manager,
has been named manager of RKO-SW's
Hollywood in East Orange, succeeding Tom
Wright, who recently announced his retirement
from the industry after 42 years. A
veteran of over 20 years with Stanley Warner
and subsequently RKO-SW. Osborne
its another NATIONAL THEATRE SUPPLY installation
E-4 BOXOFFICE :; July 30, H73

most recently had been manager of the circuit's
Branford in Newark, a post he had
held for the past three and a half years.
Succeeding him at the Branford is Charles
Singletary. who had served as an assistant
at the Branford for the past three years.
Recently returned from a week's vacation
arc Otto Schoepc. manager of RKO-SW's
Baker in Dover, as well as Marie Ferrara.
manager of the RKO Twin in Wayne. Also
back from a week's vacation RKO-SW
district manager Sam Conti, who visited
Las Vegas during his holiday. Bob Osborne
returned from a two-week rest to receive his
appointment as manager of RKOSW's Hollywood
in East Orange.
General Cinema's Shrewsbury Plaza
Cinema in New Shrewsbury presented a
special midnight showing of Hitchcock's
"Psycho" Friday (13), in addition to the
regular showings of "Scarecrow."
Guilty Plea by Capitol
To Prosecutor's Charge
PASS.'MC, N.J.—Capitol Cinema, operators
of the Capitol in Passaic, has pleaded
guilty in court to charges by the Passaic
County prosecutor's office that minors had
been admitted last month to the Capitol
during a showing of the X-rated "Behind
the Green Door." The Capitol, owned by
rock show promoter John Scher, was accused
of three violations of the state's juvenile
statute, a misdemeanor.
Maximum penalty is a $3,000 fine. Sentencing
has been set for September 12.
Assistant County Prosecutor John Niccolai
termed the guilty plea a victory in the
drive by his office, begun following the
recent U.S. Supreme Court decision on obscenity,
to rid the county of "pornography."
Niccolai said that officials of the Capitol
indicated to him that they would refrain
from showing "hard-core" X-rated films
in the future.
The theatre
had been raided twice during
the past month by prosecutor's detectives,
during which time X-rated film prints were
seized and charges lodged against certain
theatre personnel.
Meanwhile, the Montauk, two blocks
away, continues to show the X-rated movie
"The Devil in Miss Jones" to large and
enthusiastic
audiences. Recently, county detectives
had raided that house, too. seized a
print of "Miss Jones" and arrested the leading
actress, who was making an appearance
in the lobby. The owner and manager alsn
were arrested. All actions were taken under
>tate obscenity laws.
Further seizures of film prints and arrests,
however, have been barred by a federal
court o.rder. A three-judge federal panel is
in the process of deciding whether such actions
by law enforcement authorities are
constitutional.
BUFFALO
Jack Chinnel, manager of the Buena Vista
Distribution Co., 304 Vars Bldg., 344
Delaware Ave., declares Walt Disney's
"Mary Poppins" is "doing great" now at the
Colvin, Towne and Eastern Hills Cinema I.
where the film is being held over.
An overflow crowd of industryites is expected
to attend the annual golf outing
Monday (30) at Erie Downs Country Club.
Fort Erie, across the border in Canada.
Fran Ma.xwell of United Artists has been a
busy man taking care of reservations . . .
Filmrow hears that Bing Crosby has been in
New York City trying to drum up interest
in "New York Experience." a multimedia
film, set for a fall opening and made by
Electrovision Productions, a firm in which
Crosby is interested financially.
If a film titled "Gabriel" is a success, it
will put Frank LaLoggia. a resident of Penfield,
on the way up in the motion picture
industry. LaLoggia. who is drama and film
major at the University of Miami during
the school year, will begin filming the halfhour
motion picture at several locations
around Rochester at once. To date, about a
dozen Kodak Town backers have contributed
the film's $20,000 budget. LaLoggia has
been a film buff since age 12. He has a
screening room in his basement, with plush
seats salvaged from the Eastman Theatre.
Johnny Whitaker will appear in person at
the Eastview Mall, near Rochester, Saturday,
August 4, and later at the mall in
Greece. Johnny is the star of "Tom Sawyer"
(UA). which will be shown in the Jo-Mor
theatres in August. Bill Laney, general manager,
has lined up Johnny's appearance in
connection with a drawing in which 14
lucky winners will dine with Johnny in Sibley's
store in the Greece mall August 5.
Fifteen runners-up will
to
see the film.
receive guest tickets
Under the heading "Assails Pornography."
John Fell of Lewistown says in
""Everybody's Column" in the Evening
News: ""Actress Katharine Hepburn in a
recent interview scored the current crop of
films with scathing comments. 'It's pomoggraphy.
Nothing more or less than pornography.
Ft appeals to the lowest possible level
of human experience. I think it's atrocious.'
"
Eastman Kodak Co., Rochester, has announced
two appointments in the film emulsion
coating division and two in the apparatus
division.
Stuart N. Cohen of Pitlsford
has been named a supervisor of engineering
and maintenance in the film division and
Lowell K. Ahrendsen of Irondequoit has
been named an assistant supervisor. Henry
Ouweleen of Kodak Town has been promoted
from supervisor of movie camera
assembly in the apparatus division to general
supervisor of slide projection assembly
and motor assembly. Robert C. Meiller of
Greece has been promoted from acting
supervisor in mechanized assembly to general
supervisor ilT the same department.
Phone:
James J. Hayes, manager of the Wehrle
Drive-In, was one of the players in the first
annual International Golf Tournament at
the Transit Valley Country Club in East
Amherst. Players from St. Catharines and
Rochester were entrants. The Buffalo Ad
Club team won the tricity affair . . . Mike
and Janet Manicki. managers of the con-
(Continued on next page)
Drop in and see
Irving Goldberg at
Mid-Atlantic
Equipment
Theatre
Co.
2600 Mt. Ephraim Ave.
Camden. NJ. 08104
Fully Stocked Store
Waldo Salt received an Oscar for his
"Midnight Cowboy" screenplay.
(609) 962-6632 in New Jersey - (215) 627-4870 in Philadelphia
BOXOmCE :: July 30, 1973 E-S

. . Jim
. . Donald
. . From
. . Shades
BUFFALO
(Continued from preceding page)
cession booth at the Wehrle ozoner on
Transit Road spent their first wedding anniversary
working behind the counter in
drive-in concession building.
the
Dennis Ostrowski, projectionist at Maple
Forest I and II and the son of Ed and
Helen Ostrowski, projectionist and cashier,
respectively, at the Wehrle Drive-In. is on
a two-week tour of duty with the National
Guard at Camp Drum. Dennis' wife Gail is
a cashier at
the Wehrle outdoor theatre.
Workmen have finished remodeling the
kitchen at Variety Club Tent 7. Cy Marter
was in charge of the remodeling. He is
house committee chairman and a director
of the club. Club steward Clint LaFlamme
now is using the new kitchen and its equipment.
Bausch & Lomb of Rochester, developers
of the screen's CinemaScope. has reported
a 14 per cent gain in net earnings during
the second quarter, resulting primarily from
increases in
foreign sales and profits.
Joseph Galante, membership chairman of
Tent 7. has started a campaign to get more
members for the club. He is being assisted
by Walt Cunningham and Clint LaFlamme.
Joe has sent out a letter which tells of the
many good things Variety is doing. At the
bottom of the letter it says: "The heart of
show business that is dedicated to the service
of handicapped children of the Niagara
Frontier."
A Newark-based CATV firm appears to
have offered Canandaigua the highest annual
fee for a local franchise. Information
Transfer of Newark proposes a ten-year
agreement that gives the city 5 per cent of
the gross receipts from subscriptions and a
guaranteed minimum of $500. to be paid to
the city each six-month period. Four other
firms offered the city a franchise fee of ."?
per cent of gross receipts.
William M. Czamanskie has been appointed
manager of special projects in the
business systems markets division of the
Rochester Eastman Kodak Co.'s U.S. and
Canadian photographic division. Czamanskie
of Pittsford has been with Kodak since
1958
.
Constantino has been appointed
sales manager of WXRL Radio. He
previously was associated with a local agency
and now will be responsible for local and
regional sales . . . Dan Neavert has ended
the biggest guessing game in local radio.
He has signed a new, improved three-year
contract with WKBW. It is said to be a
handsome financial deal, including a bonus
clause based on the ratings for his popular
morning show.
James Blue, documentary filmmaker and
scholar screened and discussed his films the
other evening in Diefendorf Hall. State University
of Buffalo. Blue, recipient of Ford
and Guggenheim Foundation grants, is co-
director of the Media Center, Rice University,
Houston, and a resident professor
this summer at UB's Summer Film Institute,
sponsors of the lecture screening.
That famous Variety Club roster, on
which past chief barker James J. Hayes has
worked so hard, now is in the hands of the
printer and is expected to be distributed to
Tent 7 members soon.
The Niagara Falls Cinema at Pine and
19th streets is showing a "real sparkler." as
they call is in the ads: "The Graduate" and
"Carnal Knowledge."
Jim Lavorato, manager of the local National
Screen Service office at 496 Pearl St.,
is vacationing with his family. Jim usually
takes a long motor trip. He enjoys seeing
the country and its many attractions . . .
Louis Austin has been named station manager
of WGRQ-FM, a rock-music sister of
WGR. Austin has been a WGR Radio sales
executive for the past three years . . . "Last
Tango in Paris" now is in a continuousperformance,
reduced-price presentation at
the Amherst Theatre, 3500 Main St. The
United Artists production is in a long run
at the house.
Lewis M. Levitch, 120 Meyer Rd., Amherst,
general manager of the Martina theatres
in this city and Amherst, is recuperating
at his home following a short stay in
the hospital for minor surgery.
J. Hayes, managing director,
Wehrle outdoor theatre, announces the
booking of some coming attractions as follows:
"The Last American Hero" (20th-
Fox); "The Hot Rock" (20th-Fox), and
"Mary Poppins," with Julie Andrews and
Dick Van Dyke (BV). Looks like Wehrle
patrons are to have some real entertainment.
There is a report along Filmrow that
when he was at the Variety Clubs International
convention in Ireland, past chief
barker Dewey Michaels arranged to kiss the
Blarney Stone—and then tried to buy it as
a headliner at the Palace Theatre!
BALTIMORE
(Continued from page E-3)
shown at the Cinema 1 Harundale, Cinema
I Perring Plaza, Cinema I Security Square
Mall, Cinema 1 Columbia City, Northpoint
Plaza and Village Reisterstown. The caption
over the display ad reads: "Even better the
second time."
"A Doll's House," which premiered
Wednesday (11) at Schwaber's Playhouse,
will have at least a two-week run here, according
to reports from the theatre. Claire
Bloom stars in this classic story . . . "Jesus
Christ Superstar" (Univ) is showing at these
theatres: Glen Burnie Mall, Towson Theatre
and Westview 1 . . . Mrs. Allegra Braun. sec-
retary to George A. Brehm sr., left Monday
(23) for a two-week vacation of
the continental gentleman! Robert Gettinger.
18-year-old son of Walter Gettinger,
business tycoon (Gettinger Amusement Co.,
owner of the downtown Howard Theatre,
motel business and other interests), was
graduated from Gilman High School and
was accepted at Duke University. Durham.
N.C., where he enters his freshman year,
come fall 1973. Currently, during July and
August, he has been and will be touring all
over Europe . Gettinger, 2 1 -yearold
son of Waller Gettinger and a Yale
senior, isn't wasting his summer vacation!
Currently he is in Washington, D.C.. working
as productions stage manager for Tele-
Color. They do color commercial films and
the film "Window in Washington." which
is a color newscast taking 30 minutes. After
being graduated from Yale, Donald will go
to law school. Harvard or Yale, preferably,
his father revealed . . . Walter Gettinger reports
a very good season at the Stowaway
Motel since its partial renovation after a
fire. The Stowaway is in Ocean City.
Mrs. Hazel McDonald, part-time bookkeeper
(three itmes a week) for George .A..
Brehm sr.. come the week after Labor Day
in September, will celebrate five years with
the Westview theatres (I. IL III and IV).
owned by Brehm. Married to Garland
"Bud" McDonald. Mrs. McDonald has two
daughters, Kathleen, 20, and Dawn. 14. Her
greatest pleasures are her work and family,
not to mention the family camper. "We have
a camper." she revealed. "Usually the family
vacations on weekends at ocean beaches
— all over Virginia and the beach areas
such as Ocean City in this state. Ocean
City, N.J.: Wildwood. N.J.: Myrtle Beach.
Va.. and Virginia Beach, Va. We have been
traveling by trailer for eight years. The cost
of a two-week vacation for four people was
$700 and we were not scrimping. We ate
our breakfasts in but took our dinners out."
she concluded triumphantly.
Tamara Dobson, who stars in "Cleopatra
Jones." is the daughter of Mr. and Mrs.
Melvin Dobson and attended public schools
in West Baltimore. "Cleopatra Jones" (WB)
opened Friday (27) at JF's Hippodrome
Theatre.
There's no place like home— in a trailer,
obviously. That's where Walter Teed, manager
of Rome's Super- 170 Drive-In lives.
near his theatre in Odenton . . . John Nethen,
secretary-treasurer. Claude Neon
Signs, spent July 24-26 in Sinai Hospital,
where he Lmderwcnt minor surgery.
Mrs. Jo. Ann Wantland recently became
assistant manager of GCC's York Road
Cinema, succeeding William Muir. who was
transferred to a nearby GCC house.
Ilene Cohen, who has been helping her
lather Irwin Cohen, head of R/C Theatres,
in his office this summer, leaves in mid-
August to return to the Wharton School of
Finance. University of Pennsylvania, where
she is majoring in accountancy. Ilene starts
her sophomore year there. Another highlight
for her is August 10. when she celebrates
her 19th birthday . the R C news
E-6
BOXOFFICE :: July 30, 1973

. . "Mary
front it was learned that Bob Rackensperger,
who recently joined this firm (three months
ago) as junior booker, earlier this month
took a tour of their Fredericksburg, Vu.,
theatres, meeting with all the theatre and
district managers, his contemporar>' staff
workers . . . John Rccher. executive at
Hicks/ Baker, and his wife; Irwin Cohen,
head of R/C, attended the Mid- Atlantic
NATO convention at Hot Springs, Va.. held
at the Homestead.
PITTSBURGH
J)ave Silverman, American International
Pictures, is licensing "Slaughter's Big
Rip-Off" . Jane" played at the
Casino and the daily newspaper accepted
ads after rejecting ads for other films . . .
If all the refunds at automated theatres,
when equipment is not operated properly
and fails to function, were put into this
writer's pocket, he would be rich. Print
damage is ever on the increase and. again,
we urge that there should be at least two
classifications of prints—those for regularly
operated theatres and those used poorly in
automation.
Paul Grossman, president of Cinemette.
states that a fall opening definitely is
planned for a twin theatre under construction
on Greentree Road near the Virginia
Manor Shopping Center, this to be known
as Cinemette South. Grossman, a former
National Screen Service branch manager
here, in fact this company's last manager
before this city became a depot operation
out of NSS' Philadelphia office, with Cinemette
occupies large areas in the Robert
Fulton Building, where nearly all film companies
have single-office spaces.
Ernie Stern, Associated Theatres, plans
to attend the NATO of New York State
convention in the Catskills August 12-16
. . . George Romero's locally produced
movie, "The Crazies," will go into Cambist
release under the title of "Code Name
Trixie" . . . John O. Glaus will continue
to operate his large independent film distributing
business from his residence, with
physical handling at his P&G Film Shipping
depot in the one-time 20th Century-Fox
Building on the Boulevard of the Allies,
where the Stearn-Hanna Co-Operative Theatre
Service occupies the front quarters.
WASHINGTON
^rea exhibitors are highly pleased about
the 10 per cent amusement tax being
rescinded in Fairfax County, effective Sunday
(I) . . . Ira Sichelman and I.ouis Heon.
owners of the S&H circuit, which includes
the Landover Mall 6 and the Wheaton
Plaza, have finalized plans to build three
theatres adjoining the Wheaton Plaza,
making the complex the Wheaton Plaza 4.
Architect Charles Tomkies' rendering calls
for a total of 1.513 seats. The Wheaton
Plaza now seats 590 persons. No. 2 will
seat 333; No. 3 will seat 336. and No. 4 will
seat 254. One boxoffice will serve all situations.
General Cinema's theatres in Glen Burnie
and Perring Plaza in Baltimore both have
been twinned.
Dick Daisey, Allied Artists locally based
division manager, said "Cabaret" will be
seen again in this city August 1 at the K/B
Studio Theatre. He is enthusiastic about his
company's Christmas release, "Papillon,"
starring Steve McQueen and Dustin Hoffman.
Daisey is planning to marry a fair
lady from Michigan September 1 and honeymoon
in Jamaica.
Ted Krassner, Metro-Goldwyn-Mayer
branch manager, has left the hospital to recuperate
at home from a heart attack.
Howell Owens is in charge of the local
office with a staffer.
Sid Zins, Columbia regional publicist, is
vacationing.
Robert Folliard, president of Folliard
Films, who has "Man from Deep River"
and "W. C. Fields at His Best" breaking
records throughout this exchange area, said
film buffs here will get to view the latter
at the new Capri Theatre beginning August
Charles T. Jordon, Warner Bros, branch
manager, rescheduled the screening of "The
Mackintosh Man" from Saturday (28) to
Tuesday (31) at the MPAA. He will have
"Enter the Dragon" sneaked at the Town
II Saturday evening. August 4 . . . Tamara
Dobson. who stars in the WB release "Cleopatra
Jones," which Jordon screened at
Loews' Palace Friday (13), where it opened
Wednesday (25), was here to promote the
new action melodrama. The native Baltimorean
and former New York photographic
model said it was difficult for her to adjust
to the "hurry-up-and-wait" procedure of
About WB's "O Lucky
filmmaking . . .
Man!" at the K-B Cinema. Star-News critic
Donia Mills wrote: "It is (director Lindsay)
Anderson's aggressiveness, his manner of
combining many bold effects in one grandiose
scheme with such superb craftsmanship
(the dazzling photography is by the distinguished
Czechoslovak Miroslav Ondricek)
that makes the material, savage as it is, so
intriguing" . . . When Susan Anspach was
here in behalf of WB's "Blume in Love."
in which she is seen as Gcrge Segal's wife
in Paul Mazursky's marital comedy-drama,
she paid tribute to the author's dialog that
"sounds as if it were spontaneous." The
film opened Wednesday (25) at the K-B
Baronet.
Pornography, particularly "skin flicks"
and films considered obscene, according to
Maryland Atty. Gen. Francis B. Burch,
needs a concerted crackdown which necessitates
an enlarged motion picture censor
board (Maryland has the only censor board
in
the U.S.). He recommends additional personnel
to conduct investigations. The state
attorney general said: "We found that some
distributors cut segments from films before
they submit them for censor board approval,
then—after they get the seal (of approval)
—put those segments back in." He indicated
that in January he expects to ask the general
assembly for a law which would require
film distributors to furnish a file copy of
each film submitted to the censor board for
approval.
Robert Saxton, president of Saxton Films,
was in town to discuss his present and future
product with Ross Wheeler. Saxton's
local distributor. Saxton reported that the
combination of "Island of Lost Girls" and
"How Did a Nice Girl Like You" had just
completed a very successful multiple in Chicago,
breaking the year's record in one of
the
participating theatres.
John Orchard has been pacted for a top
role in Universal's "Thunderbolt."
Walter Mirisch, from New Castle, is the
new president of the Academy of Motion
Picture Arts and Sciences, succeeding
Daniel Taradash.
George Anderson, Post Gazette movie
has received many congratulations on
critic,
his stand that the Supreme Court's ruling on
pornography is not realistic. Alice Capotosto
of this city writes that she agrees with
him 100 per cent that the high court's decision
is bad news. "We've been down this
road before," she writes, "and here we go
again. I can just see the local 'do-gooders,'
the district attorneys, sheriffs and/ or what-
(Continued on next page)
BOXOFFICE :: July 30, 1973
Allied Theatre Equipment Co. Inc., of Phila. & Baltimore
PHILADELPHIA
157 N. 12th St.
Philadelphia, Pa. 19107
(215) 567-2047
Everything for the Theatre
SALES
^
^
SERVICE
REPAIR
BALTIMORE
12 E. 25th St.
Baltimore, Md. 21218
(301) 235-2747
(formerly J. F. DiKman Co.)
E-7

. . . Cinemette
. . . L'Amoure
. . . "The
PITTSBURGH
(Continued from preceding page)
ever getting on their horses and riding
again. I certainly hope something can be
done to overthrow this unfortunate decision."
"Scarecrow" gave the Chatham Cinema
one of its best weeks in many months and is
continuing on screen there . . . The Wednesday
(18) ladies' day must have been one of
the season's best Wednesdays at downtown
theatres, with sunny weather, free bus transportation
for senior citizens and reduced
theatre admissions . . . Theatres should exhibit
or rebook Pat Boone's "The Cross and
the Switchblade" at an early date, as Gateway
Films will have available in the fall a
16mm print for theatres, churches, schools,
etc.
Art Cinema showed the nationally released
sex film "The Dirty Mind of Young
Sally" and, advertised as a second film,
"True Diary." Features at the Garden were
"Sunsuous Suzanne" and "Wild Pussycats"
takeover of the local RKO-
SWT units were not unexpected in the trade
and the former Warner Bros. Theatres by
designation closed out this once noted name
in film exhibition Thursday (19). WB built
our
best wishes
for the success
of the
CINEMA WORLD
(1,2,3^4)
PITTSBURGH. PA
and
ERNEST STERN
PRESIDENT
ASSOCIATED THEATRES
Hsss
as another NATIONAL THEATRE SUPPLY msialUu
up in the late 1920s when the industry's
new giant entered the field here by taking
over the original Rowland & Burke and
Rowland & Clark theatres, later acquiring
the theatres of Harris Amusement Cos.
In area release are such films as "The
Harrad Experiment," "Showdown." "Legend
of Boggy Creek," "Legend of Hell
House," "Strange Vengeance of Rosalie,"
"Student Teachers," "Night Call Nurse,"
"The Man Who Loved Cat Dancing,"
"Paper Moon," "40 Carats." "The Last of
Sheila," "Lost Horizon" and "Mary Poppins."
Penthouse 2 showed "Backlashers" with
the feature film "The Sharp Shooters" and
being added to its upcoming playdate schedule
are "The Insatiables" and "Glory Hotel"
recently offered "The
Touch," "Momma's Little Girl," "Love Art"
and "Lip Service" . . . Kings Court rushed
two Mike Nichols films onto its screen.
"Carnal Knowledge" and "The Graduate"
Naughty Nurses" tops the Art
Cinema offerings and to be seen there at
early dates are such features as "Wendy's
Palace" and "The Organ Trail" . . . Bizarre
Art triple-billed "Between You and Me."
"Tell
the Doc" and "The Swing Thing." the
latter with Mike Spaulding . . . Esther Lapidus
writes the "Show and Tell" column for
the Squirrel Hill Gazette.
A visitor was old friend Vince Barnett.
veteran comic, whose late father was the
noted funster and neighbor Luke Barnett
. . . "Godspell" is playing at neighborhood
theatres, opening first run months earlier
than expected here.
The Mary Ann Theatre, Burgettstown,
closed in recent months, will be taken over
in a highway redevelopment. The theatre
was named many years ago in memory of
the mother of owner Tony Mungello.
The Playhouse postponed its summer
children's stageshows. Its film festival summer
program. Part II, is dated through
August 28 ... In exhibition first run at
neighborhood theatres is "Cahill, United
States Marshal" ... In city area release
are "Emperor of the North," "The Groundstar
Conspiracy." "Blood and Lace." "Horrors
of the Black Museum" and "Fear Is the
Key."
Mrs. John Kerzaii of the Palace Gardens
Drive-In, Indiana, with her daughter and
two granddaughters, visited at Bushy Run
Battlefield following the 25th reunion of
the Klingensmith descendants of American
pioneers and it was good to greet them
there. 'Your corresptmdent has been reelected
family secretary and also secretary
for the Kepple and Staymates (Von Stcinmetz)
families. The next day at the Kingsley
House in East Liberty, he was continued as
secretary of the Pennsylvania-Ohio-West
Virginia Boxing Coaches Ass'n. A veteran
of more than a half-century in the .Amateur
Athletic Union, he has been Deputy Pennsylvania
Athletic Commissioner for many
years.
E-8
BOXOFFICE ;: July 30. 1973

Variety 25 Salutes
Disney's 50th Year
HOLLYWOOD—Variety Club of Southern
California Tent 25 honored Walt Disney
Productions "for providing 50 happy years
of laughter,
joy and pure entertainment for
families, especially children, all over the
world" at a luncheon Wednesday (18) in
the International Ballroom at the Beverly
Hilton Hotel. The event was attended by
over 600 show business people.
Hollywood producer M. J. Frankovich.
newly elected international president of the
showmen's organization, presented a Variety
Club plaque saluting the Burbankbased
film studio to Donn Tatum, chairman
of the board of Walt Disney Productions,
and E. Cardon Walker, president. Mayor
Tom Bradley and Sheriff Peter J. Pitchess
likewise awarded city and county citations
to Tatum and Walker and lauded the family
entertainment achievements of the Disney
organization. During the luncheon. Mayor
Bradley was presented an honorary Variety
Club membership card by Joseph Sinay,
Tent 25 chief barker.
A California Senate resolution, authored
by Sen. Lou Cusanovich, was given to Irving
Ludwig. president of Buena Vista Distribution
Co.. distributor of Disney films.
Bob Crane served as emcee of the event.
Dais guests included film personalities
Kathleen Cody. Mary Costa. Phyllis Diller,
Sandy Duncan. Annette Funicello, Eva
Gabor. Cesar Romero and Chill Wills.
Wednesday (18) also marked Wills' 73rd
birthday and Crane dutifully reported it in
his introduction of the veteran cowboy
actor.
Howard Ransom-Produced
Film Set for Fall Bow
HOLLYWOOD— Howard Ransom, producer
of "Baby Needs a New Pair of
Shoes," is a former contractor who financed
his picture with money supplied in part by
ordinary workers, using amounts of from
$1,500 to $3,000. with the bulk of the
funds coming from his own resources. Now
in the dubbing stages and with music by
Tom Mcintosh of "Shaft" fame, the film
is ready to go into distribution.
A former Columbus. Ohio, building contractor.
Ransom developed his own original,
with a script penned by Fredericka Dc
Costa and then opened offices in Beverly
PLLYWODp
VIEWS OF THE PRODUCTION CEMTER
(Hollywood Office—6425 Hollywood Blvd.. 465-1186)
Hills where he sought conventional financing
from the studios. His technique was
unique, for he interviewed hundreds of
actors, asking those who had top experience
which director they worked with and
then supplying six of these with the script.
Though he had not sought major-company
participation, the directors, who wanted to
do the film, had them contact him. Being
independent and not liking a deal of approximately
$15,000 up front as a producer,
plus a share of the profits. Ransom decided
to go his own route. He moved to a solid
black neighborhood.
Trying to get money from his own ethnic
group of doctors, attorneys, contractors and
businessmen, he found the going tough
and finally sought and found people of
working caliber. Now that the film is
finished—and he estimates a $750,000
figure—Ransom's story of the numbers
rackets during the mid- 1940s and '50s in a
large Midwestern city is bringing further
calls from the majors for distribution deals.
At this writing, the feature directed by
Bill Brame and filmed by Robert Caramico,
with a very large cast, is slated for openings
in Eastern cities where the black population
is large, with a fall date set.
Theatrical Film Plan Is
Devised by Leonard Horn
HOLLYWOOD — Producer-director
Leonard Horn, who directed Metro-Goldwyn-Mayer's
"The Magic Garden of Stanley
Sweetheart" and "Corky." as well as scores
of TV series segments, has a unique plan for
creating three theatrical features for foreign
exhibition. He has developed a TV series
format entitled "Six," which encompasses
six 90-minute dramas about an international
crisis.
After the segments are shown on a network,
they are paired to make three completely
self-contained features for use
abroad.
"Six" now is being considered by the networks.
Fox in Sacramento for Sale
SACRAMENTO, CALIF. — The Fox
Theatre, which opened in 1923 as the
Senator Theatre at 912 K St., has been
offered to the city by Jack Vandenberg,
president of the Paramount Corp. of Sacramento,
for $300,00. Vandenberg said the
movie house might serve "as an adjunct to
the new convention center." The Fox closed
as a film theatre June 30.
Crutcher Sees Swing
To Action, Violence
By SYD CASSYD
HOLLYWOOD—Gary Crutcher, writer
and actor on Crown International's releases
"Superchick" and "Stanley," sees the immediate
response to the confused obscenity
rating situation on the local level resulting
in films lacking in sexual postures but
heavy in action and violence.
"Burn 'em. kick 'em or sock 'em, so long
as they keep their clothes on" is the new
catchword. Crutcher points to the content
of the 120,000 Hollywood features which
have appeared on TV during the past 25
years as films having content which passed
the censors and appeared on home screens.
Feature films for theatres can do no less
than this, Crutcher observes. TV proved
Americans accept violence, while some reject
sex.
As a story analyst since 1964, working
for James T. Aubrey and Hunt Stromberg
jr., and later as story editor for Robert
Wise, Mark Robson and Bernard Donnenfeld
of the Filmmakers Group, as well as
assistant story editor for Cinema Center
Films, among other editorial tasks, Crutcher
has seen changes in major studio story
departments where personnel was weeded
out from 14 to three in one major company.
At this studio, he read eight scripts
and treatments per week and. over the past
ten years in this phase of production before
he turned screenplay writer, he has analyzed
thousands of properties.
Due to the emergency situation in which
X and R projects are being ditched.
Crutcher feels the market for new PG and
G screenplays is in the ascendancy.
Nobla Will Distribute
In Overseas Markets
HOLLYWOOD— Nobla is
new Swiss film
the name of a
distributing company recently
organized to take care of the Far East,
Europe and England. Ika Pantajovic. Hollywood
producer originally from Yugoslavia,
is to produce in the U.S. and the foreign
market for the new consortium.
Branch Expansion Planned
HOLLYWOOD—Don Gottlieb. General
Film Corp., who, with Dimension Pictures,
operates four branches throughout the East,
looks for expansion ne.xt year into another
seven branches in other areas.
BOXOFFICE :: July 30, 1973
W-1

.
Hollywood
third consecutive year of the organization's
17th annual awards dinner, set for September
21. Reservations are available from Ms.
Weber at 278-8440.
*
Movie and TV writer-producer Sidney
Sheldon's first novel "The Naked Face" has
been published in the British Empire by
Hodder & Stroughton. Sheldon is writing
the screenplay from the book and will produce
the film himself.
*
A special eight-week course, "The Music
and Recording Industry," is being offered by
Columbia College in Hollywood. Sessions
began Thursday (26). The course deals with
the legal, business and financial aspects of
the music and recording industry.
*
Noel Coward's play, presented by the
famous star before he died, is being tested
at the Ivar Theatre as the basis for a film
on his life. Roderick Cook directed the
West Coast version of "Oh, Coward." The
Eastern version, titled "A Noel Coward
Revue—Or to Sir With Love," was attended
ast January by Sir Noel. Opening night
ound Bob Hope, one-time chorus boy, in
he audience. The public is not aware—and
ew remember^that it was Andre Chariot
Happenings
MICHELLE PHILLIPS, who plays BiUie who brought Coward to fame back in the
Frechette in American International 1920s.
Pictures' "Dillinger." was interviewed on
*
'The Merv Griffin Show," seen on KTTV Hugh O'Brian has been invited to participate
Wednesday (25). The program will be aired
in Israel's 25th anniversary celebration
throughout the nation during the coming August 9. He will give a reading of the
week.
"Night of Stars" presentation at the Citadel
•
of King David in Jerusalem.
George Barrie, president of Faberge and
Brut Productions, announced that Brut has Malpaso
*
Productions has established
completed its move out of CBS Studio Center
operations at Samuel Goldwyn Studios to
into new headquarters at Faberge's Bev-
begin prepping Clint Eastwood in "Thun-
erly Hills office.
derbolt and Lightfoot," according to Jack
•
Bullets Durgom, president of the Conference
Foreman,
Studios.
general manager of Goldwyn
of Personal Managers West, announced
•
that Mimi Weber will be chairman for the Mrs. Harold Robbins has been named
chairman of the St. Famile Orphanage Charity
Gala to be held in Cannes at the Palm
Beach Casino August 4.
•
Frasier, the legendary leonine lover of
California's Lion Country Safari, is changing
his cinematic image from "sensuous" to
"loveable" as part of an extensive campaign
to obtain a G rating for the Shuster/ Sandler
Productions film prior to nationwide release
later this summer. According to Harry
Shuster, executive producer, "the parental
guidance label has created 'confusion' in
minds of prospective ticket purchasers."
*
the
Center's Ahmanson Theatre September 18-
23.
•
AIP's "The Revenge of Dr. Death," starring
Vincent Price, was scheduled to complete
filming on its London location Tuesday
(24).
•
Monty Hall, host and star of TV's longrunning
"Let's Make a Deal" and long-time
Variety Club supporter, will be honored
with a star-plaque installation in the Hollywood
Walk of Fame August 24. Hall recently
was hailed in the Congressional
Record as being "something much more important
than the host of a popular TV show:
he is a humanitarian."
•
Center Attractions, which specializes in
creating and staging special events and
shopping center promotions, is expanding its
operations and has leased larger facilities at
4351 Tujunga Ave. in North Hollywood,
according to president Vern Carstensen.
•
Cary Grant, Laurence Harvey, James
Garner. Stephen Boyd, James Brolin and
Janet Leigh are among the celebrities scheduled
to attend the August 2-5 Brut Film
Festival at Sun Valley. The three-day charity
event includes the world premiere of
"Night Watch." the Elizabeth Taylor and
Laurence Harvey starrer, and screenings of
"Welcome to Arrow Beach," "A Touch of
Class" and "Count Your Bullets."
•
The Arthur Miller Memorial Fountain
and Arbor was dedicated recently at the
Motion Picture & Television Country
House & Hospital in Woodland Hills in
honor of Miller, three-time Academy
Award-winning cinematographer.
•
"Ski Extreme." Germany's most recent
Alpine feature film, has been acquired for
U.S. distribution by United Film Enterprises,
it was announced by Nathan Pod-
In contrast to mainland China's entertainments,
which usually have a political message
horzer, vice-president.
•
KHJ-TVs "Tempo Show" is participating
in them, the Chinese Theatre, coming
from Taipei, Taiwan, will be performing in the promotion of Warner Bros.' new
the classic oriental theatre at the Music suspense drama. "The Mackintosh Man,"
starring Paul Newman. For the first time,
"Tempo" is running promotional spots and
offering its viewers 500 pairs of tickets for
a special preview showing Tuesday (31) in
the National Theatre, Westwood.
•
Sex film buffs who are used to seeing the
same performers in most pictures will be
impressed with Melissa Hall, who makes
her film debut in "It Happened in Hollywood,"
now in its third month at the Cinema
Theatre in Hollywood. "1 wanted my
first role to be a real test of my acting
talent," said Melissa.
Start BOXOFFICE coming .
D 1 year for $10 D 2 years for $17 (Save $3)
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THEATRE
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STREET ADDRESS
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BoXOffice — THE NATIONAL FILM WEEKLY
825 Van Brunt Bird., Kansos City, Mo. 64124
Phoenix Launches Drive
Against Adult Theatres
PHOENIX—An initial crackdown on the
so-called "adult" theatres in the Phoenix
area, under the new U.S. Supreme Court
ruling on pornography, has resulted in seizures
of films and arrests. Dennis Bruce
Fralcy, projectionist at the Paris Theatre,
was held in city jail in lieu of $300 bond and
two reels of film were seized in a raid on
the theatre.
Arrests had been made earlier at the Backdoor
Theatre in East Phoenix and, at the
Wy-Not Theatre in downtown Phoenix, arrests
were made by the .special investigation
bureau of the Phoenix Police Department in
L-onjunction with the city attorney's office.
W-^
BOXOFFICE :: July 30, 1973

.
!
—
—
— —
— — — — —
—
—
—
—
—
—
—
Brut Film Festival Will
Be Held at Sun Valley
HOLLYWOOD -- George Barrie.
president
of Faberge and Brut Productions, will
head the array of stars, industry figures and
press representatives attending the Brut Film
Festival at Sun Valley August 2-5, during LOS ANGELES—"A Touch of Class,"
which four top films from Brut Productions, at 930, was in a class alone, as all other
including the world premiere of "Night first runs playing here grossed in the 65-350
Watch." will be shown. Joining Barrie in the limits. "A Touch of Class" now has a score-
festivities at the three-day charity event will
be Cary Grant, a member of the board of
Faberge; Joseph E. Levine. president of
Avco Embassy; Laurence Harvey. George
Segal. James Garner. Stephen Boyd. James
Brolin. Janet Leigh. Sammy Cahn. Buddha
Records executive Lewis Merenstein and
other celebrities.
Highlights of the festival will be the
world-premiere screening of "Night Watch,"
starring Elizabeth Taylor and Laurence Harvey,
as well as the world premiere of Harvey's
"Welcome to Arrow Beach." Also to
be shown are "A Touch of Class," starring
George Segal and Glenda Jackson, and
"Count Your Bullets," a prize-winner at
the Atlanta Film Festival.
Brut Records recording stars Sugarloaf,
Pat Kessee and Michael Franks will give a
concert at the festival at the famed Idaho
resort.
Long Beach Operators Are
Convicted on 5 Charges
LONG BEACH. CALIF.—The operators
of the All Star Theatre were convicted on
five charges of exhibiting obscene films by
a Long Beach Municipal Court jury. The
adult movie house is located at 24 Locust
Ave.
The panel convicted the theatre corporation.
World Wide Productions, and its president
Kenneth Blum of two charges each
under the state penal code and Lawrence
S. Igou, manager of the theatre, on one
charge.
Judge J. Merrill Lilly sentenced Igou to
six months in county jail and Blum to two
consecutive six-month terms, after they
waived their right to a delay in sentencing
to allow time for a probation report to be
filed with the court. The judge assessed two
$1,000 fines against the corporation. However,
he stayed the execution of the jail
terms and fines indefinitely when Blum and
Igou told him they would appeal their convictions.
Both were freed on appeal bonds
of $5,000 each.
Holdup Men Take $244.90
In Robbery at Drive-In
PALO ALTO. CALIF.—Joan Compagno,
cashier at the Palo Alto Drive-In. 1085
Amarillo Ave., was robbed of $244.90 on
a recent Tuesday night by a knife-wielding
bandit. The man approached the boxoffice
at 10:50 p.m., produced a folding-type knife
and told Miss Compagno to "turn toward
the screen."
Police said she heard footsteps, the ticket
box being opened and then, when she
turned. Miss Compagno saw two men fleeing
north on the theatre's driveway.
'A Touch of Class Averages Stout
970 1st Three Weeks in Los Angeles
card that reads 980. first week; 1.000, second,
and 930. third, in its Avco Cinema
Center 3 engagement—a 970 average for
the first 21 days. "Last Tango in Paris" and
"Blume in Love" each grossed 350 on holdover
times, thus laying joint claims to runner-up
honors for the week. Also in the 300
class, "Paper Moon" (325) carried off a
successful fifth week at the Village Theatre.
(Average Is 100)
ABC Century City 1, Egyptian Emperor of the
North (20th-Fox), 3rd wk 150
ABC Century City 2 Tom Sawyer (UA), 8th wk. 65
Avco Cinema Center 1, Hollywood Cinema
40 Corots (Col), 3rd wk 130
Avco Cinema Center 2, Pantages The Friends
of Eddie Coyle (Para), 3rd wk 75
Avco Cinema Center 3—A Touch of Class
(Emb), 3rd wk 930
Bruin Blume in Love (WB), 4tti wk 350
Chinese, Picwood Live and Let Die (UA), 3rd wk, 210
Cine Cienega—The Devil in Miss Jones C"
.200
Cinemo It Hoppened in Hollywood (SR),
1 1th wk
Cinerama Dome The Doy of the Jackal (Univ),
9th
Crest—O Lucky Man (WB), 3rd wk
Egyptian 3 Cahill, United States Marshal
(WB), 3rd wk
i,
Fine Arts Last Tango in Paris (UA), 18th
Fox, Monica I, Baldwwin The Chir
(NGP), 2nd wk
Fox Wilshire ^Let the Good Times Roll (Col)
Hollywood Pacific, National The Last of She
(WB), 4th wk
Music Hall A Doll's House (Para), 3rd wk.
New Pix—Super Fly T. N. T. (Poro)
New View ^The Neptune Factor (20th-Fox)
Regent Such a Gorgeous Kid Like Me (Col),
3rd wk
UA Cinema Center 1-Godspell (Col), 8th wk
UA Cinema Center 2 Stotc of Siege (SR),
HONOLULU
Doss Hunter, producer of "Lost Horizon,"
arrived in Honolulu to work on details
and to confer with Consolidated Amusement's
general manager Art Gordon for the
dual twin-theatre premiere of the film at
Waikiki 1 and 2. In the meantime, heavy
publicity in both dailies has promoted the
benefit screenings and the Variety Club
School project.
With "Deep Throat" still running in the
areas outside Honolulu, the "first star to
come out of the porn-field." Linda Lovelace,
was vacationing at the plush Kahala
Hilton Hotel, along with manager Chuck
Traynor, Sammy Davis jr. and Mrs. Davis.
Interviewed by local writers, she mentioned
a G-rated film she will be starring in for
Sammy Davis jr.
Yvonne Elliman (former islander) and her
husband were holidaying in Waikiki while
her co-starring picture "Jesus Christ Superstar"
was in a multiple-week run at Waikiki
1.
For the first time in many years, the
downtown King is holding over a picture
"The Chinese Connection," dual-dating at
both the Royal Sunset Drive-In, outsidci
9th
UA Cinema Center 3 Love and Pain
(and the Whole Damn Thing) (Col), 5th wk. .
UA Westwood The Man Who Loved Cat Dancing
(MGM), 3rd wk 1
Village—Paper Moon IPora), 5th wk :
World Shaft in Africa (MGM), 3rd wk 1
"Shaft in Africa' Stout 325
In Two-Theatre Denver Bow
DENVER—"Shaft in Africa." 325 in its
opening at the Monaco and Colfax; "Tom
Sawyer." 300 in a fourth week at the Continental
Theatre, and "The Day of the
Jackal," 300, third week at Colorado 1 and
Colorado 2, formed the top trio on the
Denver Barometer. Sharing the 200 rung
were "Scarecrow." " A Touch of Class" and
"The Chinese Connection." the latter playing
for its first week at the Paramount Theatre.
Aladdin Last Tango in Paris (UA), 12th wk 150
Center Cohill, United States Marshal (WB),
2nd wk 100
Century 21 Scarecrow (WB), 4th wk 200
Cherry Creek, Villa Italia Oklahoma Crude
Colorado 1, 2—The Day of the Jockal (Univ),
3rd wk 300
Colorado 3 ^The Man Who Loved Cat Dancing
(MGM), 3rd wk
Not Available
Continental Tom Sawyer (UA), 4th wk 300
Cooper—Jesus Christ Superstar (Univ), 3rd wk. . .180
Crest ^A Warm December (NGP), 4th wk 120
Denham Deep Thrust—^The Hand of Death
(AlP)
Touch of Class (Emb), 3rd wk 200
Five theatres—Live and Let Die (UA), 3rd wk. ..120
Flick 1 Such a Gorgeous Kid Like Me (Col) ...150
Four theatres Little Cigars 'AlP), Sisters (AlP) ..150
Monaco, Colfax Shoft in Africo (MGM) 325
Paramount The Chinese Connection (NGP) . . . .200
Seven theatres The Legend of Hell House
(20th-Fox) 135
University Hills—The Lost of Sheila (WB),
Honolulu, and the King, is connecting with
hefty attendances . . . The Chinese/Denmark
co-production from the Shaw Brothers
in Hong Kong. "Sexy Girls of Denmark."
opened in Honolulu at the Liberty Theatre
(a Shaw house). In Mandarin with English
titles, the unusual production combines
kung fu. comedy and sex.
Theatre Denied License;
City Attorney Protests
REDONDO BEACH. CALIF. — City
councilmen voted recently to deny a business
license to the Sho All Theatre. 2605 Artesia
Blvd. The movie house specializes in socalled
"adult" films.
The council action came after City Atty.
A. Roger Sailors said that the city could
not force the theatre to shut down and that
the license denial would only result in loss
of revenue. He said the city legally is required
to issue a license if applied and paid
for by any business operating in
the city.
Pussycat Trial Postponed
SAN JOSE. CALIF.—The trial
of Pussycat
Theatres operator Vincent Miranda and
Jim Johnson, advertising manager and vice-
. president of the circuit, has been postponed
Huntil Tuesday (31) at the request of the defendants'
counsel, John Thorne.
BOXOFFICE July 30, 1973

LOS ANGELES
clause on an escalating wage scale. Consolation
prizes for all entrants included a special
screening of "Ssssssss."
JJairy Novak, president of Boxoffice International,
is
in the Orient on a sales tour
with "Booby Trap," "Toys Are Not for
Children," "Just the Two of Us," "Stepdaughter,"
"Caged Virgins," "Teenage
Bride" and "Sassy Sue." The trip includes
stops in Tokyo, Hong Kong, Singapore,
Jakarta, Sydney, Melbourne and Honolulu.
Candy Yalasquez, Allied Artists booker,
is going into the hospital. Everyone on Filmrow
wishes her a speedy recovery.
J. E, Poynter of Film Booking Service
still is in Europe on a golfing holiday. He
is enjoying the links in Scotland, Spain,
Sardinia and Lake Como, Italy . . AIP's
Les Laskey and Ann Lander are vacationing
in Tahiti.
Seymour Borde & Associates is leaving
old Fiimrow on Cordova Street and joining
the rest of the gang at 292 South La
Cienega, effective August 15. Borde flew to
San Francisco to set summer playdates for
"Kung Fu—The Invisible Fist," "Orgy of
the Living Dead," "Love Under 17—^The
Sensuous Teenager" and "The Big Zapper."
One of the finest screening rooms in the
country soon will be opened by Pacific Theatres
in the firm's new building on Robertson
Boulevard. To be built for a reported
cost of $75,000, the theatre will handle
70mm film, one of the first projection
rooms to do so.
Robert Saxton, president of Saxton Films,
was in town to discuss his present and future
product with Dick Stafford, his local distributor.
Saxton reported that the combination
of "How Did a Nice Girl Like You"
and "Island of Lost Girls" had just completed
a very successful multiple in Chicago,
breaking the year's record in one of the participating
theatres.
Pussycat Tlieatres president Vince Miranda
announced the appointment of Mark
Eddleman as manager of the Park Theatre
in Canoga Park, succeeding Jeff Slager,
who has been transferred to the Los Angeles
Pussycat Theatre. Eddleman formerly was
1 No. 5 to No. 2
in the carbon industry. WE ARE
NO. 2 (second only to Union C
bide) BECAUSE OUR
QUALITY IS NO. 1
DOUBLE EAGLE CARBONS
manager of the Valley Circle Theatre in
Woodland Hills for General Cinema Corp.
Mirisch & Landia Public Relations has
been retained by Caruth C. Byrd Productions
to represent the company's international
interests in film, TV and commercials.
Initial project is promotion of "Santee," the
Glenn Ford starrer.
Iwao Takomoto, Japanese-speaking co-director
of the Hanna-Barbera-Sagittarius
production of E. B. White's "Charlotte's
Web." departed for Japan, the first stop of
a tour in the Orient, during which he will
promote openings of the film throughout
Asia. He returns in a special jet with winners
of a "Charlotte's Web" contest who
will be spending one week at Kings Island
amusement park, owned and operated by
Hanna-Barbera's parent firm. Taft Broadcasting
Co.
Eli Levy told the Hollywood Foreign
Press at the cocktail party honoring the new
officers and board of directors that his retirement
would not occupy all his time, for
he would keep in contact with members of
the group. He just finished 40 years with
Columbia Pictures in the foreign department.
Ken Greenstone is leasing the Beverly
Canon Theatre from Mrs. Sid Rosener, his
mother. With long lines out front for the
Charles Chaplin film "Monsieur Verdoux,"
we asked how he got it, for it was a good
business move to book the picture. "For
some reason, no one took the trouble to call
New York, so far as I can find out," said
the young manager. With Jerry Harvey
handling booking and public relations.
Greenstone said they had a good first-week
gross. Now 28, Greenstone took up direction
and production at UCLA and managed
theatres in San Francisco. He finds the excitement
of running this type house even
more fulfilling than the production side of
films. The policy of the theatre will continue
to be that which made it a good grossing
house when the late Sid Rosener ran it.
Next picture is "Fat City." Mrs. Rosener
also owns the Music Hall Theatre on Wilshire
Boulevard and new developments are
expected from this theatre, too, which has
been under the management of Walter
Reade Theatres.
Hollywood Boulevard was crawling with
snakes Wednesday (18) as Universal Pictures,
the company that launched the career
of thousands of starlets, moved into a new
glamor direction by staging a snake beauty
contest. Owners of nonvenomous snakes
were asked to report with their creatures to
the Vogue Theatre, where "Ssssssss," a
Zanuck/Brown production about a scientist
who changes a man into a snake, opened.
The judges were Edith Head: the film's producer,
Dan Sepekc, and Ray Folsom, international
snake expert. The winner was
awarded Universal's standard snake contract,
complete with a seven-year option
Mrs. Ben Shiyen, wife of the editor-inchief
and publisher of Boxoffice, on the
West Coast for a visit with her brother.
attended the Hollywood Park track Friday
(20). where the annual support drive for the
Will Rogers Hospital at Lake Saranac, N.Y.,
brought out the Los Angeles Fiimrow
group. Discussing her Kansas City activities
with Miriam and Syd Cassyd, Boxoffice
representatives in Hollywood, Mrs. Shiyen's
enthusiasm for a French play, "La Locomotive,"
was evident and interest in a possible
film is
in line.
The Corbin Theatre, a 560-seater in the
San Fernando Valley, has been sold to Tom
Parker's Topar Theatres. Topar opened the
movie house Friday (20) with "The Devil in
Miss Jones," now showing in other Topar
theatres. The Corbin was built in 1958 by
Lippert Theatres and recently was sold to
P&M Theatres, which has been operating
the house for several months. The purchase
price of $193,000 included the real estate.
Miss Karen Pincus, daughter of Mr. and
Mrs. Jules Pincus and granddaughter of Mr.
and Mrs. Dave Horn of Los Angeles, will
wed Noel William Weiss August 18 at
Temple Sinai in Westwood. Miss Pincus is
a graduate of UCLA, where she was a
member of Alpha Epsilon Phi sorority and
Bruin Bells of UCLA. Weiss is the son of
Mrs. Zelda Segall of Sherman Oaks and the
late Mildred and Jack Weiss, formerly of
Cheyenne. He is the grandson of Mr. and
Mrs. Sam Veta of Cheyenne. A graduate of
the University of California at Berkeley.
Weiss was a member of Phi Beta Kappa and
Beta Kappa Psi honorary fraternities. He
will attend Loyola Law School in the fall
and the couple will make their home in
Los Angeles.
Phoenix Fihns Corp. moved to new,
larger quarters at 8157 Sunset Blvd., Hollywood
90046. The new phone number is
654-1660.
Tower Changes Film Fare
SAN DIEGO. CALIF. — Art Thomas,
city manager for Theatrical Enterprises, announced
June 26 that the Tower Theatre
had discontinued its exploitation film policy
and would feature triple bills of standard
motion picture products. The Tower's Offering
June 27 was "High Plains Drifter,"
"Plav Mistv for Me" and "Joe Kidd."
imFilmack
July M). 197.1

'
Hearing in Court Proves
To Be a Difficult Task
SAN JOSE. CALIF.—In
a feature article
headlined "Wild-Goose Chase for His Day
in Court," published Saturday (14) in the
San Jose Mercury News, staff writer Bob
Weaver theorized "the black cat that crossed
Jim Johnson's path on Friday the 1 3th must
have been running."
Summarizing the series of events. Weaver
wrote: "Johnson, the Los Angeles advertising
director and vice-president of Pussycat
Theatres, spent the day bouncing in and
out of San Jose courts. He was trying to
find a judge who would listen to his contempt
case. He tried five times but no one
was ready to listen. Finally, a clerk suggested
he come back Tuesday (17).
Arrested at Pussycat
"Johnson, who was arrested a week earlier
at the Pussycat II Theatre for allegedly
violating a court order banning the showing
of the X-rated film 'Deep Throat.' said he'd
be back on Tuesday. "But it's all very confusing,'
he said. 'I was ordered to appear
to Superior Court Judge John Rancanelli,
who listens to criminal cases. 'He said he
couldn't hear the case because it was a misdemeanor
and it didn't belong there . . .
He said I should go to municipal court.'
"A municipal court clerk checked through
the files and could find no complaint against
Thompson. The clerk did find a record of
the 5615 bond that Johnson posted to get
out of jail and suggested the movie man
get a refund. When he went to get the bond
back, a superior court clerk said he was
supposed to appear before Judge Thompson
on Tuesday, Johnson said.
Subbed Film for 'Deep Throat'
"Johnson was arrested January 6 after
the Pussycat II had substituted the movie
'American .Sexual Revolution' for 'Deep
Throat.' 'TTie injunction signed by Superior
Court Judge O. Vincent Bruno said we
couldn't play "Deep Throat" or any other
film that did not contain serious scientific,
political, literary or artistic value,' Johnson
said. The management decided to show
'Revolution' because the film had played
at the Pussycat II for nine weeks previously
with no problems with the law. 'When I was
arrested Friday, there was no warrant or
papers,' he said. 'I spent four and a half
hours in jail. I think the arrest was illegal.
I think they should have had a warrant.'
"When he was released from jail, Johnson
was told to show up in Judge Thompson's
court on Friday the 13th. 'Then, on Wednesday,
a San Jose vice officer came down to
Los Angeles and served me with papers at
the office ordering me to appear on Tuesday,'
"Johnson, whose firm operates 22 Pussycat
theatres from Sacramento to San Diego,
said the 450-seat theatre at 400 South First
St. is doing a good business. It's showing
a film titled 'The Chicago Kid.' As for
'Deep Throat,' Johnson says it's playing to
big crowds at the Pussycat Theatre in Los
Angeles. 'It's been Los Angeles' No. 1 boxoffice
attraction for 33 weeks,' he said. 'It
has been shown in Sacramento, San Francisco
and San Diego without any problem.
In fact, it played San Jose for three weeks
at another theatre with no legal problem.
The only legal problem we have had since
the U.S. Supreme Court handed down its
decision has been here in San Jose,' he said.
"Johnson said that several persons had
contacted the theatre circuit and talked
about circulating petitions to have 'Deep
Throat' returned to the San Jose theatre.
'Our ultimate goal is to get "Deep Throat"
back on the screen of the Pussycat II.' he
said.
Radio Contest Promoting
Warners' 'Blume in Love'
PORTLAND—KPAM Radio is running
before Judge Homer Thompson at 1:30 today
(Friday) for contempt of court. Judge the arrival of the Warner Bros.' comedy
a special "love experience" contest to herald
TTiompson refused to hear my case. He said "Blume in Love." The station's disc jockeys
he couldn't, because it was a criminal charge ad-lib promotion spots about the film, then
and his was a civil court,'
ask their listeners to write in, on a postcard,
their most unusual or funniest "From Thompson's court, Johnson went
recent
"The Super Cops" completed on-location
shooting in
July.
love
experience.
Submitters of best replies will receive
free passes to see "Blume in Love" at the
Southgate Theatre.
Starring George Segal, Susan Anspach
and Kris Kristofferson, "Blume in Love"
was produced, written and directed by Paul
Mazursky.
Incendiary Device Found
At Sacramento Theatre
SACRAMENTO, CALIF.—An
incendiary
device placed against the cinderblock
exterior of Cinema I, 1600 Cormorant Way,
was quickly extinguished without interrupting
the showing of "State of Siege." Police
and firemen investigating the incident found
what appeared to be a melted plastic container
smelling of gasoline in an exterior
stairwell. No damage was incurred by the
theatre structure.
A man with a voice described as "husky"
called the Cinema I while employees were
extinguishing the blaze and stated, "That
was just to show you how easy it could be
done. Next time it will be inside."
Pieces of the device were recovered by
bomb experts, who described it as a "Molotov
cocktail." No reason for the attempt was
given by the caller.
Chris A. Shrum Is Slain
PHOENIX—Chris Alan Shrum, 18, was
shot fatally Sunday night (8) by an unknown
assailant in the boxoffice at the Thunderbird
Drive-In. 59th Avenue and Missouri.
Investigating officers said the slaying appeared
to be an attempted robbery: however,
no money was taken. Richard Ahlbrandt,
who said he had left the ticket booth
area a few minutes earlier, discovered
Shrum's bodv.
^ V'H
Chas. Powers Jr. Joining
Lippert As Executive V-P
SAN FRANC I.SCO— Robert L. Lippert
and Charles J. .Maestri announced that
Charles "Mike" Powers
jr. will join their
San Francisco-based
theatre organization as
executive
vice-presi-
'^^"' '" charge of film
buying and booking
in September. Since
1967 Powers has been
Western division
manager for Cine-
„. ,
„ , rama Releasing Co.
Charles Powers Jr. . „ ,.
„ „, „„„
A native of San
Francisco, he graduated from the University
of Oregon with a B.S. in pre-law.
Born into an active motion picture family
(his father Charles was with Fox Film
Corp., later 20th Century-Fox, for 39 years;
his uncle Winfield Sheehan was head of
20th-Fox's film production for many years,
and Howard Sheehan was vice-president in
charge of Fox West Coast Theatres" Western
operations), Powers entered film distribution
in Portland, Ore., with Producers
Releasing Corp. and Eagle Lion Films in
1947. He was promoted to branch manager
at the age of 27,
He became 20th-Fox branch manager
in Seattle in 1950, later returning to Sa'
Francisco. In 1954 Powers was appointed
Western district manager, leaving 20th-Fox
in 1967 as Western division manager.
He is active in the Motion Picture Pioneers,
Variety Club, Round Table of San
Francisco, Retired Naval Officers Ass'n and
the colorful Uno-Mas organization.
At the film-buying helm of Affiliated
Theatres, Robert L. Lippert Theatres an
Transcontinental Theatres, Powers will have
104 movie houses. Twelve more de luxe
quadplexes are planned in 1974.
Guild Theatre Employee
Robbed on Way to Bank
MENLO PARK, CALIF—Guild
Theatre
employee Lin Dale Patch was struck on
the head and robbed of the showhouse's
evening receipts as he was delivering the
money to a bank on a recent Friday night,
it was reported by the police. Patch, 20,
was taking the money to a night depository
at approximately 11:30 p.m. when a man
attacked and robbed him in front of 1010
Doyle St.
The amount of money taken by the assailant
was not immediately determined.
Patch was treated for head lacerations
and released from Stanford University Hospital.
Clover Theatre Reopens
CLOVERDALE, CALIF. — The Clover
Theatre here has been updated and reopened
by new management, with "The Poseidon
.'Vdventure" and "The Hot Rock" as the
inaugural attractions. Part of the updating
project included the installation of a quadrophonic
sound system. Walter Doyle is managing
the house.
July 30, 1973 W-5

Production Increase
Is Reported in NM
SANTA FE. N.M.—Gov, Bruce King
announced here that there has been a great
deal more motion picture production in
the
state since Mrs. Ruth Armstrong took over
in February as director of the New Mexico
State Movie Commission. King made the
comment at the July meeting of the board,
held in his office Tuesday (17).
King, who is chairman of the commission
to bring moviemakers to New Mexico, also
lauded the efforts of the board members
and their community subcommittees. They
said they are bringing in film money to the
state and also gaining publicity for New
Mexico.
Mrs. Armstrong told the board that "six
to
eight" production companies are seriously
considering location shooting in the state
during the next few months.
The board decided to alternate monthly
meetings in various areas, starting with the
August 8 session in Clayton in northeastern
New Mexico.
Albuquerque exhibitor Lou Gasparini,
manager of the Fox Winrock, is vice-chairman
of the commission. He also is the only
theatreman on the board.
Albuquerque Man Owns
Rare Slide Collection
By CHUCK MITTLESTADT
ALBUQUERQUE—Frank Farley, 59, is
an Albuquerque photoengraver with a
unique hobby that intrigues every old-time
movie buff who meets up with him. Farley
has a collection of rare old glass slides
which were used in motion picture houses
prior to the advent of trailers. His collection,
which numbers 224, dates back to
one advertising Paramount's "Spirit of Romance"
(1917). The glass slides, which were
carefully hand-colored, measure 3x4 inches
and were well used to promote movies back
in the 1920s. They feature films from Warner
Bros., Metro-Goldwyn-Mayer, Paramount
and Universal of the period and spotlight
such names of the bygone era as Lon
Chaney, Francis X. Bushman, Clara Bow,
Bebe Daniels and Charles Farrell.
Farley, whose current profession is quite
removed from movie theatres, says he started
collecting them when he was about 12
years old. At the time, he recalls, he used
to spend a lot of time around the booth in
the old Lyric Theatre in Lincoln, Neb., with
a projectionist named Barker (Farley can't
recall the man's first name).
He says that Barker gave him the slides
at the time because of his interest in movies.
So, he just kept adding to the collection for
the next several
years.
Farley moved from his home in Lincoln
in 1937 to go to the state of Washington to
enter the photoengraving business. By that
time he'd forgotten the collection. It wasn't
until three years ago when Farley returned
to Lincoln for the funeral of his mother that
he was reminded of the old glass slides. He
and a brother were going through family
effects and happened onto the collection in
an old trunk. It brought back pleasant memories
of another era, so Frank brought the
whole boxful back to Albuquerque and
started to cull through the slides.
He consulted with Bob Euler, advertising
director for Commonwealth Theatres in Albuquerque,
who frequents Farley's place of
employment (Jackson's New Mexico Engraving
Co.) Euler helped Farley in determining
dates of the various films on the
slides and Farley carefully listed the entire
group in longhand.
Farley hasn't determined exactly what
he'll do with the collection as yet, although
he does plan to build an illuminated display
of some 40 of his special favorites—cowboy
stars such as Hoot Gibson, Tom Mix and
Tim McCoy—for a unique conversation
piece for his
den.
'Sleuth' in Santa Cruz
SANTA CRUZ, CALIF.—A champagne
premiere of "Sleuth," the Michael Caine-
Laurence Olivier starrer, marked the recent
opening of the 41st Avenue Playhouse,
the Kindair Corp.'s new triplex at Capitola
Road and 41st Avenue. The showing was a
benefit for the local unit of the American
Cancer Society. Kindair also operates the
Aptos Twin and the Cinema Soquel theatres.
Glen Theatre Is Closed
GLENDALE. ARIZ.—The 24-year-old
landmark Glen Theatre on 57th Drive has
been closed for repairs, according to the
message on the marquee. Officials of Harry
Nace Theatres, owner of the movie house,
said the Glen would be closed indefinitely
and a reopening date was not indicated.
Parking Requirement Eased
MENLO PARK, CALIF. — The city
council has granted a special parking space
variance to facilitate the remodeling of the
Park Theatre on El Camino Real. The action
came in the form of an ordinance
amendment which would exempt all theatres
from parking requirements, providing their
shows are screened evenings, Sundays and
holidays when other businesses are closed.
The Park Theatre will be converted to a
twin operation.
ALBUQUERQUE
guster Crabbe, veteran film actor and former
Olympic swimming star, was in
New Mexico recently for the official dedication
of Cochiti Lake Swimming Center
at a land development near this city.
Hollywood actors Frankie Avalon, Eddie
Albert and Vic Morrow were in town for
scenes in the Billy Dee Williams feature
"The Take" (formerly titled "The Deal"),
now shooting on location here.
Pornographic Films 'Just
Bad Business': O'Connor
From New England Edition
SPRINGFIELD—Edward J. O'Connor,
business agent for Local 186, Moving Picture
Machine Operators Union, lATSE,
was quoted in a front page story in the
Springfield Union as saying, "It's just bad
business" to show pornographic films.
The Union, sole morning daily in western
Massachusetts, quoted O'Connor as
saying: "Parents aren't letting their children
go to movies like they used to because
of the adult films, so the youngsters
just aren't forming the habit of going t
the movies like the older generation did."
O'Connor told the newspaper that mos'
members of the 49-man local opposed
showing "porn flicks."
"They're disorienting the youth," he
said, "and ruining the industry."
He remarked that he attended a New
England convention of projectionists in Boston
some weeks ago and that the majority
of the 100 delegates had opposed showing
pornography. "In the 1940s," O'Connor
recalled, "we used to run films 12 hours
a day, continuing performances, six and
seven days a week. We had 75 men in our
local then. Today, a theatre is doing well
if it shows 50 hours a week."
He said that the union had lobbied strongly
for a bill exempting projectionists from
prosecution on obscenity law violations,
passed in the Massachusetts Legislature
about five years ago.
The Union said that Raymond M. Crup'
jr.. Local 186's secretary-treasurer, agreed
with O'Connor that pornography was bad
for the film industry.
"We haven't fought against pornography
in the courts," Crum was quoted as saying,
"because we don't have the financia'
resources. Most of the men don't like it
but they show the movies because it's their
job."
"Sweet Revenge" will be directed by
George Edwards in Richmond. Texas.
W-6
CARBONS. CARBONS, ^-—^ Inc.
Box K. K, Cedar ICnolli Knolli, NJ
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Arizono Theotrical Equipment Co., Phoenix, (602) 254-0215
— Pociftc Theotre Equipment Co., Son Francisco,
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Budd Theatre Equipment Co., Los Angeles, (213) 839-4325
Western Theatrical Equip. Co., San Francisco,
(415) 861-7571
-Notional Theatre Supply Co., Denver, (303) 825 0201

. . Ray
CVD's 'Pieces of Eight'
Set for Summer Shooting
DENVER—CVD Studios, a subsidiary
of American National Enterprises (ANE),
is hastening work on "Pieces of Eight,"
which it plans to shoot this summer in the
Bahamas and Florida. The book of the
same name is by Kip Wagner and L. B.
Taylor, written in 1966, and tells how
"thousands of people chase the pot of gold
at the end of rainbow, some as a hobby,
some as a profession. Few ever find anything—we
found everything," says author
Wagner.
"Pieces of Eight" was brought to the
attention of producer Charles E. Sellier jr.
by ANE president Rip CoaLson. Both felt
it was a natural for ANE's Rainbow Adventure
Film Series. Sellier said they were
working for a November 15 release date.
Jerry Devine, writer, producer and director,
has been named to write the "Pieces
of Eight" screenplay. Devine recently was
honored as "Playwright of the Year" for
"A Frog He Would A-Wooing Go," which
will be produced in New York under the
of "Children of the Wind."
title
Robert Wolper, with CVD two years,
has been made a vice-president and will
head the production departments of both
the feature and commercial departments.
While Universal was in Denver shooting
"Runaway," they called on CVD for the
use of its 700-amp. D.C. Mole Richardson
unit to furnish sufficient power for their
requirements, not available otherwise. The
Universal company was most appreciative,
due to the tight schedule. "I was glad CVE)
was able to be of service," said Sellier.
"Normally the generator is in use by our
own crews and that could have been disastrous
from a cost,
as well as a time, standpoint.
Hopefully, they returned to Hollywood
with a better understanding of Colorado's
ability and willingness to further the
film industry."
Director Norman Tokar was here recently
discussing the filming of "Futures,"
a screenplay by Sam Neuman and Selig
Lester, which CVD will produce this summer.
Tokar will direct the shooting which
deals with the story of three women who
pull the heist of the century in manipulating
the futures market of several commodities.
Filming will be mainly in Denver.
Pictures on the CVD production schedule
for this summer include "Wellspring,"
"Futures," "Sasquatch" and "Pieces of
Eight." Tokar will direct "Futures," while
Richard Erdman of the CVD staff will direct
"Sasqualch" and "Pieces of Eight."
A director for "Wellspring" will be announced.
Gun-Brandishing Robber
Takes $252 at Hayloft
DENVER—A man approximately 40
years of age bought a ticket to the Hayloft,
showing X-rated films, and entered the theatre.
He later came out, brandished a gun
and held up Ernest Campbell, a theatre
employee.
The man escaped with $252 of the boxoffice
receipts.
BOXOFFICE :: July 30, 1973
DENVER
ginier Rhoden, chairman of the board of
Commonwealth Theatres, along with
Dick Orear, president, and Ed Bomberger,
vice-president, were in town visiting the
local Commonwealth offices and conferring
with district manager Bruce Young.
Jack Felix, branch manager of Favorite
Films of California, is back at his desk following
a trip to Salt Lake City to call on
accounts
. Watkins, manager of the
Eagle Theatre. Chadron. Neb., is back on
the job after seven weeks of hospitalization
due to a heart attack.
Allan Schrimps, manager of the Alliance
Theatre. Alliance, Neb., has set August 22
as his retirement date. Schrimps. a veteran
in the exhibition field, was with National
General Theatres for a number of years
prior to working for Commonwealth Thea-
Approximately 70 members of the indusy
attended the regular monthly luncheon
Denver Council Okays
Antipornography Bill
DENVER— By a vote of 9-3. the city
council passed its much-discussed antipornography
bill that would make it illegal to
possess or promote obscene material outside
one's home. Mayor McNichols has signed
the bill and it will become enforceable as
soon as it can be published in a legal journal.
Four hundred showed up for the final
reading of the ordinance, with several of
them speaking for and against the bill. Even
though the majority of those speaking on the
matter were against the bill, their arguments
were not enough to overcome the political
disaster many of the councilmen foresaw if
they did not vote in favor of the law. Two
councilmen said they did not like the law
but voted in favor of it.
Those in favor sometimes made emotional
appeals, quoted the Old Testament and
stressed the need to protect Denver
children from unwholesome influences. Several
clergymen spoke in favor of the law
and the backers included a former member
of the district attorney's office, Leonard
Carlin, who insisted the ordinance was a
logical outgrowth of the recent Supreme
Court decision on pornography.
In responding to those who claimed the
ordinance would suppress free speech as
guaranteed by the First Amendment. Cariin
declared it was the council's duty to demonstrate
that "this is not a country of licentiousness
and that liberty does not mean
licentiousness."
Peter Ney. an attorney representing the
Civil Liberties Union, argued the ordinance
was a clear-cut violation of the First
Amendment and therefore would prove unenforceable.
Bernard Morley. attorney for several
of the Rocky Mountain Motion Picture
Ass'n which was held at the Playboy Club
located atop the Radisson Hotel. Business
discussions were held to a minimum so that
the members of the club could enjoy the
scenery.
In town to set dates were Paul Cory, Fo.x
Theatre, Sterling: R. L. Stanger, Lake Estcs
Drive-In. Estes Park; George Kclloff, Star
Drive-In, Monte Vista; Art Goldstein,
Pleasant Valley Cinema, Colorado Springs,
and Frank Piazza. Fox Theatre. Walsenburg.
Bruce Young, district manager for Commonwealth
Theatres, has awarded a gorgeous
new Bulova Accutron wristwatch to
Steve Schenck. manager of the Acme Theatre.
Riverton, Wyo.. whose work earned him
the "Showman of the Month" award for the
month of May. The award for June, another
Bulova Accutron watch, was awarded to
Gene Crist, manager of the Starlite Drive-
In, Rapid City. S.D.. for his outstanding
work as an exhibitor.
"adult" theatres, predicted the ordinance
would be ruled unconstitutional. He further
argued that efforts to deal with pornography
should be made by the state legislature.
Present state laws conform mainly to former
Supreme Court decisions. It was agreed that
the first fight in the courts would be that
the state laws apply, even though Denver
is a home-rule city.
Cariin said the ordinance would put the
responsibility of enforcing the law on the
jury and they would be expected to follow
the guidelines laid down by the recent Supreme
Court decision.
One proponent of the bill cited an article
in the Reader's Digest which claimed some
sex offenders had said their misdeeds were
inspired by pornographic materials. But
Howard Holme, an officer of the Colorado
Young Democrats, said the most telling evidence
of popular views on the issue came
from a different category of magazines, such
as Playboy and Cosmopolitan, which have
built their circulation mainly on the proposition
of dealing with sex matters in a frank
and open manner.
FINER PROJEQION- SUPER ECONOMY
Ask Your Supply Dealer or Write
HURLEY SCREEN COMPANY, Inc.
26 Soroh DflY« Formlngdol*, L. I., N. Y., 1I7J5

.
1
SALT LAKE CITY
^he Rialto Theatre recently had a new marquee
installed which is in compliance
with the city's revised sign regulations.
The Olympus Drive-In Wednesday night
(4) held a "John Wayne Night." All patrons
arriving on horses were admitted free. The
response was very good.
Ivy Clayton of National Film died recently.
She had been an inspector for the
company for nearly 16 years, half the 30
years she had spent in the theatre business.
Herb Schoenhardt, president of Universal
Theatre Supply, has just returned from a
business trip which took him to the branch
office in Boston. Schoenhardt also visited
Denver on business.
John Telia of Mann Theatres held the
1973-74 kickoff Will Rogers fund-raising
meeting to outline plans and ideas for this
year's drive. It was attended by many of
this city's exhibitors, distributors and suppliers.
All exhibitors were urged to use
audience collections. The governor will aid
the drive by issuing a proclamation in behalf
of the Will Rogers Hospital and Research
Center. The campaign will be finalized
with a Christmas scroll near the year's
end. Tickets presently are on sale and may
be obtained from all exhibitors, distributors,
suppliers and other members of the committee.
R. V. "Rip" Coalson, president and chairman
of the board of American National
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waikiki.
don't
ftlU^H]
miss the famous
f^j^^Jifl Don Ho Show. . . at
[Homsj Cinerama's Reef Towers Hotel.
IN WAIKIKI: REEF . REEF TOWERS . EDGEWATER
WRITE—
The Exhibitor Has His Say
TO:
BOXOFFICE. 825 Van Brunt
Title
Comment
Enterprises, is in Belgium checking on the
progress of one of ANE's new pictures,
"Gulliver's Travels," starring Richard Harrison.
YOUR REPORT OF THE PICTURE YOU
HAVE JUST PLAYED FOR THE
GUIDANCE OF FELLOW EXHIBITORS.
Blvd.,
Kansas City. Mo. 64124
NATO of Utah, which became an official
organization Sunday (1), now has 19
members and seven associate memberships.
The board meetings will be held in August
to outline the plans of the coming year,
which will include a spring convention.
Hiatt, Rudman Purchase 2
Theatres in Montpelier
MONTPELIER. IDA.—Kent Hiatt of
Heber City and Tony Rudman of Salt Lake
Ciyt last month acquired the Motor-Vue
and Centre theatres from the partnership
of Mr. and Mrs. Berhard Torgler, Salt Lake
City, and Mr. and Mrs. Donald G. Welker.
Hiatt and Rudman, in a joint announcement,
said the downtown Centre Theatre
would be open three days weekly for summer
shows, Thursday through Saturday. A
double bill will be shown nightly throughout
the week at the Motor-Vu. They also disclosed
that the Centre, which originally was
opened in December 1961, will be recarpeted.
The Motor-Vu will be updated with new
speakers and a remodeled snack bar.
Rudman operates the Westates Booking
Agency in Salt Lake City and the partnership
owns a number of movie houses in
Utah and Wyoming.
SLC Theatre Marquees Are
Target of City Ordinance
SALT LAKE CITY—City ordinances
and old age are causing changes in theatre
marquees. The Studio Theatre already has
replaced its familiar triangular marquee with
an almost flush sign on the building's front
and, according to the firm's maintenance
foreman, other theatres will make the same
switch.
"We did it because of the new sign ordi-
— Right Now
nance and because the signs wouldn't need
rewiring," said Andy Andersen of ABC Intermountain.
He explained changes soon will
be made at the Centre Theatre and at the
Utah Theatre, which will receive a new
name—Utah I and Utah II—to replace the
Utah Theatre and Penthouse Theatre designations.
The sign ordinance, which was passed
three years ago and became effective May
3, is in Third District Court. A suit filed by
Young Electric Sign Co. against the city
challenges the constitutionality of the ordinance.
Deputy City Atty. Roger F. Cutler said
the case still is waiting to be heard. A preliminary
injunction prevents the city from
enforcing the ordinance. Anderson said,
however, the changes comply with the new
ordinance and the firm received an extension
on the May 3 deadline, because the
signs were ordered.
Seminar on Western Films
At University of Denver
DENVER—The western movie as an
original U.S. art form is the subject of a
three-week seminar which started Monday
(23) at the University of Denver's department
of mass communications. Morning sessions
are devoted to lectures, discussions and
presentations. A collection of major western
feature films are being screened in the afternoon.
Speakers for the workshop, which continues
through August 10, are Al Miller,
local film collector and an expert on old
films; William Everson. film archivist for
the American Film Institute and a teacher
at Columbia University; David Manning
White of Boston University, an author of
pop culture books; Jim Kitses, a writer on
the western film, and John Caweiti of the
University of Chicago.
The workshop is supported by a grant
from the National Endowment for the Arts.
6 Colorado Theatres Will
Show Productions of AFT
DENVER—The American Film Theatre
has designated six movie houses in the state
of Colorado to show eight innovative "national-theatre-on-film"
motion pictures that
will be released starting in October. Only
one film per month will be exhibited.
Theatres selected include: the Citadel
Cinema I, Colorado Springs; Colorado
Theatre, Greeley; Fox, Fort Collins; Lakeridge,
Lakewood; the Continental, Denver,
and the Village, Boulder.
The eight productions filmed for the
1973-74 season by the Ely Landau Organization
also will be shown at selected theatres
throughout the U.S. and Canada.
Days oi Week Ployed .
Exhibitor
For Prompt Personal Attention
Equipment, Supplies or Service
PETERSON THEATRE SUPPLY
19 E. 2nd South
Solt Lake Crty. Utoh 841 1
Phone (801) 322-3685
W-8 July 30. 1973

—
—
——
—
—
—
—
400 Opening in Loop
By 'Cleopatra Jones'
CHICAGO — "Clcopalra Jonos" was the
toast of the week among Chicago exhibitors,
grossing a brilliant 400 as it debuted at the
Roosevelt Theatre. "A Touch of Class."
second week at the Carnegie Theatre, and
"Dillinger." new at the State Lake, wound
up in a tie for the No. 2 spot with 350
each. Ranking No. 3. "Live and Let Die"
recorded a 250 third week at the Woods.
(Average Is 100)
Carnegie A Touch of Closs (Emb), 2nd wk 350
Chicago The Mon Who Loved Cot Dancing
(MGM), 3rd wk 1 50
Esquire 40 Corots (Col), 4th wk 150
Michael Todd Scream, Blocula, Scream (AlP),
3rd wk 225
Oriental Shaft in Africa (MGM), 3rd wk 150
Roosevelt Cleopotra Jones (WB) 400
State Laki^Dillingcr (AlP) 350
United Artists The Friends of Eddie Coyle tPoro) 125
Woods—Live and Let Die (UA), 3rd wk 250
'A Touch of Class' 300
In 2nd KC Week
KANSAS CITY—Although "A Touch of
Class" saw 100 grossing percentage points
melt away from its opening week's 400, it
still
retained enough boxoffice power to hold
first place on the business Barometer for the
report week. Behind its 300 second-week
score, "A Touch of Class" was followed
most closely by "Paper Moon," 275, third
week at three theatres; "Tom Sawyer," 250,
Blue Ridge 3 and Ranch Mart 1; "Live and
Let Die," 235, third week, four theatres.
Blue Ridge 1, Plaza, Watts Mill 1 Paper Moon
(Para), 3rd wk 275
Blue Ridge 3, Ranch Mart 1 Tom Sowyer (UA),
.250
Brywood 1, Glenwood 2 Emperor of the North
(20th-Fox), 3rd wk 100
Brywood 2, Indion Springs 4, Truman Corners 3
High Plains DriHer (Univ), 3rd wk 125
Embassy 1, 2 Lost Tango in Paris (UA), 8th wk. ISO
Empire 2, Heart, Metro 3 Shaft in Africa
(MGM), 2nd wk 1 75
Festival— Such a Gorgeous Kid Like Me (Col),
2nd 125
-A Touch of Class (Emb), 2nd wk.
Four theatres Cahill, United States Marshal
(WB), 2nd wk 215
Four theatres Live and Let Die (UA), 3rd wk. . .235
Four theatres Man From Deep River (SR) 100
Four theatres Student Teachers (SR) 200
Glenwood 1, Midland 1, Truman Corners 2
Oklohomo Crude (Col), 3rd wk 1 50
Seven theatres This Is a Hijack (SR) 90
Want Magistrate Willing
To View Films at Airer
ST. LOUIS—The office of the St. Louis
County prosecuting attorney is seeking a
magistrate willing to view allegedly obscene
movies at the Olympic Drive-In in suburban
Pagedale, Mo. A recent ruling by the
U.S. Supreme Court requires judicial review
of suspected obscene materials and a
warrant for their seizure before police can
confiscate them. The new requirement already
has upset the prosecutor's latest case
against the Olympic.
Charles Burch. chief warrant officer, said
Saturday (14) he was trying to decide which
of the 1 1 magistrates to invite for the judicial
preview, asking, "Who would be willing?
Their films are terribly dull. The theatre
shows three each night and changes
them every week."
Burch said no warrant would be issued
in the arrest of the Olympic manager and
projectionist June 23, because under the
new ruling the 30 reels then seized cannot
be admitted as evidence.
The Supreme Court decision, adopted by
a 5-4 vote, was handed down in a Kentucky
case June 25, a week after the more widely
BOXOmCE :: July 30, 1973 C-1

. . Haywood
. . Tom
CHICAGO
J^s a publicity stunt, American International
Pictures parked the $50,000 1929
Packard dual phaeton formerly owned by
"Big Bill" Thompson, one-time mayor of
this city, in front of the State Lake Theatre.
Reason: the opening of "Dillinger" at
the State Lake.
Michael Kutza jr. made a first move to
gain membership support for the ninth Chicago
International Film Festival by staging
a balloon membership drive in the First
National Bank. John Hancock and Equitable
Building plazas and the Art Institute.
Balloon bearers were the daughters of the
women's board of the Chicago International
Film Festival. Other activities are being
scheduled in behalf of full support of the
upcoming festival, November 2-12. Offered
is a 20 per cent discount to a joiner and a
guest on all tickets to the November festival,
film weeks and new Film Society presentations.
Free tickets to screenings also are
a membership bonus.
A! Kolkmeyer, regional manager. Universal
Pictures, returned from a vacation in
Denver . Mitchusson, Universal
branch manager, is spending a holiday
in Benton Harbor, Mich. . . . Pamela Zientek.
Universal booker, and Michelle Stompanato,
biller, returned from a vacation in
Hawaii.
Saul Goldman, head of Allied Theatres
Film Buying & Booking, and Chuck Schmid
of the Palace, Oilman, and the Mode, Onarga,
both were checking on Universal Pictures
product for fall
showings.
The S. B. Greiver organization was
named booker for the Indiana Theatre, Indiana
Harbor. Owner of this property is
Paul Gronsky.
ARTOE
• lee ARTOE Carbon Co
XENON RECTIFIERS
SILICON
« 1243 Belmont Chicago 1
w'*i*-//////A—i^'\\\\\\VN.z:^^//////>^*

New York, was a visitor . . . Tom Pappas,
manager of the Milford Theatre, is a July
vacationer.
This is a reminder about the Tent 26 golf
outing, to be held at the Elmhurst Country
Club Friday. August 24. The committee has
been hard at work finalizing arrangements
and the indications are that this event will
be even better than the preceding outings.
Dimension Pictures' 'Terminal Island"
was set for a multiple run in Chicagoland
theatres starting Friday (27) through
Gilbreth Film Co.
Dick Ellman, president
of Ellman Enterprises,
personally brought in what is considered
his major summer release. "The
Fearless Fighters," for a
tradescreening. Set
for a Labor Day Loop opening, "The Fearless
Fighters" combines the special effects
of a James Bond thriller with the fast-paced
action of the new kung fu attractions.
THS Convention Includes
Tour of Chicago Theatres
CHICAGO—The Theatre Historical Society,
which held its fourth annual convention
here during the Saturday (21) weekend,
planned a tour of 16 notable Windy City
showhouses, including the restored Auditorium
Theatre designed by Louis Sullivan,
and the Opera House. Fourteen famous
movie palaces, most of which were built in
the 1920s, highlighted the historical tour.
Film houses included the former Avalon
Theatre, now used as a church, and the former
Iris. Manor and Belpark theatres, which
now are catering centers. The modem design
of the Arie Crown Theatre rounded out
the tour's architectural sweep.
In conjunction with the society's tour, a
collection of theatre memorabilia is being
displayed through August at the downtown
Chicago Public Library. The exhibit contains
photos of theatre interiors, architectural
drawings, plaster ornaments and
miscellaneous artifacts. The famous neighborhood
movie palace plays a central part in
the exhibit in addition to the downtown
movie palaces.
Fees for the tour were $15 for individuals
and $3 for each child or spouse. This included
the cost of a bus tour of the theatres
and a copy of "A Chicago Historical Theatre
Guide," listing theatres, architects and
other historical facts about Chicago's present
and past movie houses.
Chicago WOMPIs Planning
'Christmas in July' Parly
CHICAGO—The WOMPI Club here is
sponsoring a "Christmas in July" party to
help liven a hot and tiring summer season.
With acitivity limited during the current
calendar period, all industry members will
have an opportunity to enjoy a jolly time,
beverages and an abundance of food at only
$3 per person.
The "Christmas in July" party will be
held August 2 at 20th Century-Fox headquarters
here.
ST.
LOUIS
Jimmie James, managing director of the
Trans-Lux Cinerama, is featuring a
gallery showing of acr>'lics and mixed-media
collage by M. Bcrra through August 8.
Northland Plaza Cinema is featuring oils,
watercolors and acrylics by Mary Virginia
Brown through August 1.
Veteran actor Darren McGavin was here
recently doing a documentary on the reunion
of the high school class of 1923 of
East St. Louis. III., High. This was Mc-
Gavin's first documentary. For more than
25 years he has been a performer, has made
numerous films and appeared in three TV
series. McGavin formed his own production
company last year and his first picture, a
drama titled "Mother's Day." with Patricia
Neal and Cloris Leachman, will be released
next year. At the reunion, McGavin concentrated
on talking to people, with a camera
and microphone nearby.
Janet Suzman to Co-Star
From Eastern
Edition
LONDON—Janet Suzman of the Royal
Shakespeare Co. has been signed by producer-director
Don Siegel to star with Michael
Caine in the Zanuck/ Brown production for
Universal, "Drabble," now shooting.
Drop in and see
I
HARRY HOFF and JOHN MATTLER
I
I for theatre equipment & supplies
John Mattler
I
Ringold Cinema Equipment Corp.
I
8421 Gravois St. Louis, Mo. 63123 Phone (314) 352-2020
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BOXOFTICE July 30, 1973 C-3

KANSAS CITY
gob Buscher,
booking and buying consultant,
is moving to new offices on Filmrow
effective Monday (30). He will be located
in Suite 212, Colgate-Palmolive Bldg.,
1703 Wyandotte. His telephone number is:
(816) 474-5330. Buscher also can be
reached at 6585 West Foxridge Dr.. Suite
236. Mission. Kas. 66202. His telephone
number there is: (913) 384-3429. He will
be sharing office space with Steve Durbin
of United National Film. Buscher has taken
offices on the Row to handle an increased
volume of business and the developing of
theatres in the River Quay areas. He welcomes
any and all queries from interested
area exhibitors. His secretary will be Shirley
Ann Hess, formerly employed by the H. D.
Lee Co. She also will assist Durbin.
Screenings at Commonwealth: "Blume in
Love" (WB), Monday (23); "The Stepdaughter"
(Horizon Films), distributed by
Mercury Film, Tuesday (24); "Slaughter's
NEW
1973
REED
SPEAKER
Heavier front and grill. Heavier back. Unbreok
able hanger. New method of anchoring cable
cannot be pulled out of case. (Pat. Pend.)
Reed Speaker Company
7530 W. 16th Ave.
Lakewood, Colo. 80215
Telephone (303) 238-6534
—
Big Rip-Off" (AIP), Tuesday (24); "Electra
Glide in Blue" (UA), Wednesday (25):
"Maurie" (NGC), Thursday (26). and
"Scarecrow" (WB), Friday (27).
Ruby Stone,
National Screen Service office
manager, returned Monday (23) from
vacationing in Colorado.
Charlene Ward, Thomas & Shipp secretary,
injured her arm while playing softball
recently. She is
convalescing.
Pauiie Muckey and Cindy Nicol are new
girls in the Commonwealth booking department.
Forty years ago, according to the column
of that name in the Kansas City Times
Monday (23), Bebe Daniels and Randolph
Scott enjoyed a "Cocktail Hour" at the
Mainstreet. The Loew's Midland Theatre
played "The Nuisance," with Lee Tracy,
Madge Evans, Frank Morgan and Charles
Butterworth, while James Dunn and Joan
Bennett co-starred in "Arizona to Broadway"
at the Uptown.
Gladys Melson, Columbia Pictures, reports
that her husband Darrell won the Mo-
Kan Trap Shoot at Elliott Shooting Park
Sunday (15). Besides winning the title, Dar-
CARBONS
9 X 20 $58.00 per case
7 X 14 IKW, $30.00 per case
GUARANTEED QUALITY
Minimum Order, 10 cases
MARBLE CARBON COMPANY
P. 0. Box 90133
Nashville, Tennessee 37209
Phone (615) 383-9671
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waiidki,
||h^^ don't miss the famous
^^1 Don Ho Show. .
. at
[KfiMj Cinerama's Reef Towers Hotel.
MID-CONTINENT Theatre Supply Corp.
1800 Wyandotte, Kansas City, Mo. 64108
Phone (816) 221-0480 W. R. "Bill" Davis, Mgr.
PROMPT • BFF/aENT
• COURTEOUS
also took home a nice cash prize. He is
rell
now looking to other contests.
Sandy Howard, producer of "The Neptune
Factor" (20th-Fo.\), was here the past
week for advance publicity on behalf of
the film's saturation opening in the area.
Kansas City was the 49th city he visited
on his cross-country tour.
Suit Seeks End to Redds
And $100,000 in Damages
INDIANAPOLIS— Attorney James B.
O'Neal, representing the Festival Theatre
Corp.. 5507 East Washington, filed suit
Thursday (19) in superior court against
Noble R. Pearcy, Marion County prosecutor;
his deputy Leroy K. New; Police Chief
Winston L. Churchill; Police Lt. Red Moistner;
Marion County Sheriff Lee R. Bads
and State Police Supt. Robert K. Konkle.
The suit alleged that raids by the police
vice squad Thursday (12) and Saturday (14)
represented unlawful seizures of the plaintiffs
property in violation of Indiana law
and claimed the state law required a preliminary
hearing of obscenity determination
be made prior to police raids.
The suit asked $100,000 damages and an
injunction to prohibit further police raids.
According to the complaint, eight reels of
motion picture film and two projectors were
seized in the Thursday (12) and Saturday
(14) raids.
Indianapolis police have raided a number
of book store and adult theatre operations
in the city since the June 21 U.S. Supreme
Court ruling that left up to each community
the determination of what is obscene.
Fort Wayne Obscenity Law
Found 'Unconstitutional'
(Continued from page C-1)
and a paperback novel. It ruled one magazine
in which there was no actual physical
contact between nude males and females
was not pornographic. The paperback also
was not considered to be obscene. The other
four magazines showed contact in various
sexual acts and the jury ruled these to be
obscene.
Latker said the agreement between the
Cinema One and Cinema X operators and
Deputy Prosecutor Burt only to show "softcore"
films will continue, despite the decision
that the Fort Wayne law is unconstitutional,
"because I don't want my clients
harassed and arrested."
Jury Trial Is Requested
JEFFERSONVILLE. IND.—A request
for u trial by jury has been filed in the
Clarksville Town Court by three defendants
charged with a total of six counts of operating
a Class B movie theatre without a permit
from the state fire marshal's office. The
petition was filed before the court by defense
attorney Carlo Coleman, who is representing
three former employees of the
mini-theatre in the Theatair-X Drive-In
complex on Highway .^1-E in Clarksville,
Ind.
Q-A
BOXOFFICE :: July 30, 1973

—
—
'Superstar/ 'Shaft
In Africa' Each 300
MEMPHIS—First-week -Jesus Christ
Superstar" and second-week "Shaft in Africa"
showed equal bo.voffice punch, each
posting a solid 300 grossing percentage for
the week's business. Also keeping the dollars
flowing into the cash drawers. "Paper
Moon." "A Touch of Class." and "Live and
Let Die" grossed in the lucrative 200-300
range.
(Average Is 100)
Crosstown Jesus Christ Superstor (Univ) 300
Loews' Live and Let Die (UA), 2nd wk 200
Maico Shaft in Africo (MGM), 2nd wk 300
Memphion Emperor of the North (20th-Fox) .... 1 00
Paramount Scarecrow !WB), 3rd wk tOO
Park A Touch of Class (Emb), 3rd wk 250
Ploza 1 Poper Moon (Pora), 2nd wk 200
Plaza 2 The Lost of Sheila ;WB), 2nd wk 100
Studio The Cheerleaders (Cinemation), 2nd wk. .110
First 1973-1974 Meeting
For Atlanta Film Council
ATLANTA—The summer meeting and
the first meeting of the 1973-1974 year of
the Metropolitan Atlanta Better Films
Council was held at the home of Myrtle
Tankersley. with new president Mrs. Mary
Wall in charge.
Also assuming their respective offices
were these new MABFC officers: vicepresidents
Dot Strother and Saidee Bolch.
recording secretary Alice Rasnake. corresponding
secretary Gloria Johnson, treasurer
.Alice Moseley. auditor Mary Horton and
parliamentarian June Whitehead.
Ajinounces Committees
Mrs. Wall announced the appointment quarters in the Fox Theatre Building.
of the following chairmen and members of
committees:
Advisory—Edith Carmichael, Myrtle
The tournament
ship for all" will be
those wishing to
and "a day of fellow-
Mmited to 130 players;
participate are urged to
Tankersley, Lib Dowda, Helen Shell and register early, as a "sellout" is anticipated.
Ruth Hewell: hospitality—Mrs. Claud Frew Such a sellout is par for this event, staged
and Frances Adair; membership—Clara annually for Tent Zl's charities.
Engman; public relations—Helen Shell; preview—Myrtle
Tankersley; review—Blackie trophy and other "prizes galore," plus en-
Registrants will compete for a low gross
Scott; publicity—Edith Carmichael and Sam joying a buffet dinner, free beer, paid greens
Lucchese; yearbook—Clara Engman and fee, green prizes and a cocktail hour preceding
the awards banquet. For nongolfers
Helen Shell; chaplains—Ruth Hewell and
Leonora Seville; telephone—Vonna McNiff. there will be a gin rummy tournament and
Plans for the coming year were discussed, other activities.
including the resumption of sending representatives
The golfing event will start with a "shot-
from the membership to theatres gun" kickoff and tee-off time is set
for
for the purpose of reviewing pictures instead
of seeing them in screening rooms.
This was deemed advisable since reviewers
could select their times to see the films at
their own convenience.
Each member attending the meeting
brought a favorite covered dish and the result
was a sumptuous luncheon that was real
tempting even to the members of Weight
Watchers.
To Issue Monthly Letter
President Wall said that she plans to get
out a monthly letter to the members, in
which she will outline plans and ask for
suggestions.
Featured at the August meeting will be an
orientation preview and review program,
with .Myrtle Tankersley instructing in preview
and Jodale Brodnax handling the review
segment.
'Walking Tall/ 'Terror
In Wax Museum' Meetings
ATl.ANTA—.Marvin Levy, director of
turn engagements. Campaigns will be set
for the continuing engagements as well as
for the large number of new dates being
booked for late summer and early fall.
"Terror in the Wax Museum" will open
throughout the Atlanta exchange area beginning
August 3. This will be one of the
first major saturation bookings for the PGrated
suspense thriller.
Tent 21 Golf Tourney
In Atlanta Sept. 6
ATLANTA—Thursday, September 6, has
been chosen as the date for the Variety
Club's 1973 Golf Tournament to be played
on the East Lake Golf and Country Club
course, 2575 Alston Drive, S.E. Headquarters
for the tournament will be Tent ITs
1 p.m.
For details, write Kip Smiley. Georgia
Theatre Co., PO Drawer 1713, Atlanta.
Ga. 30311.
'The Gardener' Is Booked
By 150-Plus Situations
FORT LAUDERDALE, FLA.—United
Marketing & Development, Inc., announced
that "The Gardener," which stars Katherine
Houghton, Joe Dallesandro and Rita Gam,
has been booked into more than 150 situations
during August and September. These
will follow the premiere in North Georgia,
v/hcre extensive promotional and publicity
campaigns, including personal appearances
by the stars, are being planned.
Territories presently booked include
Florida, Georgia and North Carolina.
Martin Opens Indoor
Twins at Two Sites
COLUMBUS, GA.— Bill Toney, .Martin
Theatres vice-president in charge of the-
advertising and publicity for Cinerama Releasing,
met in Atlanta Wednesday (18)
with key exhibitor advertising-publicity
executives set the campaigns for "Walking
to atre construction and maintenance, is fret-
Tall" and "Terror in the Wax Museum." ting despite the fact that he is just coming
Both films are from BCP Productions off the harrowing experience of living
and will be playing extensively throughout through the opening of a pair of twins
scheduled to be completed shortly after the
the Atlanta trade area as well as other
first of the year. All sorts of happenings
parts of the South and Southeast. Levy
flew from New York to coordinate the contributed to the delays and he is in no
meetings with Atlanta branch manager mood to discuss them at this time.
James Whiteside.
He did say, however, that although no
"Walking Tall" has become an industry
phenomena in many of its original and re-
new conventional
struction, "plans are
theatres
in the
are under con-
works for construction
to begin on three new twins as
soon as the building plans are completed."
"Our remodeling of the Comet Drive-In
in Sylacauga, Ala., and the State Theatre
in Bowling Green, Ky., are progressing. It
shouldn't be too long before they are finished,"
he added.
Featured in the Martin Tipster, the company's
house organ, were the two new
twins, Cinema I and II in Valdosta and
Cinema I and II in Muscle Shoals, Ala.
Each set of twins was built on property
adjacent to an operating Martin drive-in,
giving patrons the advantages of threescreen
programing at each location. The
twins are contemporary and functional in
design, exclusively for the convenience of
patrons. Each set has a 651 total seating
capacity and their projection booths are
completely automated, equipped with Century
projectors, Wil-Kin xenon light source
and Eprad Automation. The Tipster ran a
front-page story with pictures of the fronts
of the two sets of twins and a two-page
inside spread of pictures taken on opening
nights at the two locations.
Ed McPhail is manager of the Muscle
Shoals operation; the Valdosta layout is
under the wing of Alan Richardson.
Prior to the opening of these twin indoor
theatres at Valdosta and Muscle Shoals, the
circuit unveiled the Rivergate Twins in
Nashville.
Martin Circuit Announces
Managerial Assignments
COLUMBUS, GA. — Martin Theatres
has announced the following managerial
changes:
Terry L. McGhee, Broad Street Drive-In,
Chattanooga, Tenn.; J. T. Turlington, Martin
Theatre and Skyview Drive-In, Douglas;
.Ashley D. King, Slappey Drive-In, Albany;
Leon Hurst, Wink Theatre, Dalton; Jean
Waters, Dalton Drive-In, Dahon; Lois Armstrong,
Marbro Drive-In, Morristown, Tenn.
Also Edward Armstrong, city manager.
Princess Theatre, Morristown; George
Crossland, Paramount, Nashville; Alan
Luck, Madison, Nashville; Vera Brocato,
Plaza, Nashville; Horace Lively, Madison,
Nashville, and Donnie Parks. Lincoln, Fayetteville,
Tenn.
"Mask-a-Raid" will begin filming this
fall, to star Bert Convy.
BOXOFFICE :: July 30, 1973 SE-1

ATLANTA
prom Savanuah comes word that preparations
are being made for a September
3 shooting start on "November Is Near,"
starring Ernest Borgine and Troy Donahue,
who recently completed "The Last Stop," a
Profiles production, filmed in and around
this city.
Lindsay Anderson, a part-time film director
when he's not plying his trade in the
British theatre, was here promoting "O
Lucky Man," which he defines as an "epic
comedy" in that "it's not just a comedic
anecdote and it has a certain size to it. The
comedy covers our lives and not just an incident."
Malcolm McDowell, the violently
immoral hero of "A Clockwork Orange"
and star of Anderson's earlier Cannes Festival
winner "If." also stars in "O Lucky
Man," a story held together through satirical
songs by Alan Price, sung by a rock group.
They held tell the adventures of a coffee
salesman (McDowell) in his search for truth
and wisdom. "There are directors who make
o2

If you're feeling great,
why bother?
It's not that you don't believe in health checkups.
Right?
You do. But not for you.
As a matter of fact, deep down you think it's an
awful lot of trouble for nothing when there's no
real reason to run to a doctor.
Think again.
Many cancers are curable if detected early and
treated promptly.
An annual checkup helps your doctor help you
by making sure you are really as fine as you feel.
It's up to you, too.
American Cancer Society
BOXOFFICE :: July 30, 1973

. .
'"
ATLANTA
(Continued from page SE-2)
ents . . Harry Purdy. 20th-Fox office
manager and his wife Sara rested in the
family's cottage at Lake Lanier and Harry
sheepishly admitted that Mrs. Purdy caught
many more fish than he did.
Robert Tarwater, UA branch manager,
and his wife visited their daughter Sara
Ann in Huntsville, Ala., where she is employed
in a hospital . . . Michael Kelly.
UA salesman, enjoyed a visit from his parents,
who reside in Indianapolis, Ind. . . .
Sara Lowery, UA cashier, and her husband
returned from an enjoyable trip in their
motor home to San Diego and San Francisco
. . . When the Pat Roberson family
returned from a visit to relatives in Jacksonville,
they were persuaded to leave Robin,
their youngest child, as "hostage" with
his grandmother Mrs. Jean Teague, who
recently retired from Jacksonville's Filmrow.
tion engagements for "Ride Again," the
company's newest picture. He reports that
"Shantytown Honeymoon" continues to
show boxoffice strength in its Oklahoma
and Texas bookings.
ABC Southeastem's Fox suspended its
film policy Wednesday (25) and Thursday
(26) for a stage presentation featuring the
Dells, backed up by the Detroit Emeralds
and Jackie Moore, in a rhythm and blues
presentation. The Dells have been around
20 years and have a large following. Two
shows were given each evening (6:30 and
9:30). Prices were $3.50 for the first show
and $4.50 for the second performance. The
Fox resumed its regular screen shows Friday
(27) with AIP's "Slaughter's Big Rip-Off."
Alexis Smith's many film fans, who remember
her performances in (just to name
a few of her 40 films) "Night and Day,"
"The Constant Nymph," "The Young Philadelphians,"
"Rhapsody in Blue" and many
others, flocked to Atlanta's Robert Maddox
Hall in the Atlanta Civic Center last week
to applaud her stage performance in "Applause,"
third musical offering in the 21st
annual series of the Theatre of the Stars.
Keith Carradine, brother of David and
Robert and son of the illustrious John with
whom he appeared in a Jacksonville production
of "Tobacco Road," is working on a
picture titled, "Thieves Like Us." now be-
While Pat Roberson was spending two rected by Peter Fonda, and in "Hex," also
weeks with Central 'Valley Theatres
unreleased.
district
manager Ernest Nolan HI in Rome, getting
James Duncan, manager of the Hammond
circuit's Gateway Theatre in Decatur.
oriented in his new position as circuit booker
based in Atlanta, the circuit's Atlanta
Ala., was the lone visitor spotted making
offices—Suite 421 in the Atlanta Film
the rounds of exchanges on Filmrow .
Building—were being spruced up and refurbished.
Nolan and Roberson wound up
Louis Osteen, vice-president and general
manager of the Atlanta-based MiniCinema
their conferences by spending a couple of
circuit, returned from a visit to Cape Cod
days in Jacksonville, then returning to their
in Massachusetts singing the praises and
respective posts. Roberson was pleased to
beauty of New England in the summer.
find that his telephone already was installed
in Suite 421 and announced that his number New patients: Dan Coursey, 20th-Fox
is (404) 524-8348; he would like for his
branch manager, underwent surgery in
friends and industry associates to call him.
DeKalb General Hospital Friday (20) and is
Donn Davison, president of Lion Dog reported on the mend . . . Charlie Karr,
Films, has been traveling the length and
Martin Theatres booker who suffered a
breadth of the Carolinas setting up
mild heart attack while on vacation and
satura-
was placed in intensive care at Georgia
Baptist Hospital, is
recuperating nicely.
Sam Hart, AIP Southern division field
representative fresh from a mini-holiday
tied in with the Fourth of July hiatus, returned
here to start the company's area
campaign for its summer biggie, "Slaughter's
Big Rip-Off," starring Jim Brown and
Ed McMahon. Sam set up a special night
screening for record dealers and radio disk
jockeys in the Preview Theatre, .^tlanta
Film Building. On hand for this occasion
was Jay Howard, Southeastern representative
of the Polydor Record Co., which has
pressed an album of the film's score. Howard
presented a copy of the album to each
of the screening guests. The picture opened
Friday (27) at the Fox Theatre, which has
been having extraordinary success lately
with black-oriented films. Hart and Howard
moved from Atlanta to Birmingham to set
up a similar promotion, then Howard returned
to Atlanta and Hart went on to
Huntsville, Ala., to huddle with Burcn
"Tiny" Eidson. Mart Theatres' Alabama
district manager, setting up a campaign for
the picture.
Robert Tarwater, UA manager here, enjoyed
what he called a "unique experience"
when he was among six passengers selected
as guests of Delta Airlines to enjoy a flight
over Atlanta in the Goodyear blimp that
cruised the city and its environs for a couple
of weeks. "It's nothing like flying in conventional
aircraft." Tarwater reported. "It's
more like floating through the skies." He
said that at an elevation between 6,000 and
8,000 feet, noise from the blimp's engines is
hardly noticeable as the craft cruises at
35 m.p.h.
Festival of Classics
This Fall in Atlanta
ATLANTA—Another film festival looms
on this city's horizon: the Fall Festival of
Films at the Peachtree Playhouse, starting
October 15 under the sponsorship of The-
ing filmed in Jackson, Miss. His other film
atre of the Stars. In the succeeding ten
credits include "A Gunfight," with Kirk
weeks, 140 film classics will be presented.
Douglas and Johnny Cash; a small part in
"McCabe and Mrs. Miller," another in
To be seen in their most illustrious roles
will be such actors and actresses as Clark
"Idaho Transfer." the unreleased movie di-
Gable, Spencer Tracy, Katharine Hepburn,
the Barrymores, Lon Chaney sr., the Marx
brothers, Greta Garbo, James Cagney, W.
C. Fields, Mae West, Tallulah Bankhead.
Orson Welles and many others.
Included will be such classics as "Grand
Hotel," "The Great Ziegfeld." "Sergeant
York," "Camille," "Blood and Sand."
"Public Enemy No. 1," "Horse Feathers,"
"City Lights," "The Maltese Falcon.
"Citizen Kane," "The Gold Rush," "Mrs.
Miniver," "African Queen," "Little Caesar,
"High Noon," "For Whom the Bell Tolls,"
"Stage Coach" and many others.
Chris Manos, producer of Theatre of the
Stars and director of the Peachtree Playhouse
and organizer of the festival, said:
"There will once more be motion pictures
that the whole family can enjoy together.
And how nice it will be to come home from
a day's work and again have a place to
to go to forget petty problems, to escape
to a world that only the Golden Age of
Hollvwood could create."
Marquee at Yucca Theatre
Tells Why It's Closed
From Southwestern
Edition
MIDLAND, TEX.—The Yucca Theatre
marquee read: "Closed. Refused to Show a
Jane Fonda Picture."
The theatre ran the film "Steelyard
Blues," starring Jane Fonda and Donald
Sutheriand, for two days but decided to
close over the weekend.
The ad for the Yucca Theatre in the local
newspaper told readers that the theatre was
closed for lack of something better to show.
BOOKING SERVICED-^
"Theotrc Booking & Film Distribution"
221 S. Church St., Chorlottc, N.C.
Fronk Lowry . . . Tommy White
Phone: 375-7717
3E-4 .lulv 30, 1473

Fulton Porno Drive
Awaits State Ruling
ATLANIA — Fiillon (Allaiila) County
criminal court solicitor general Hinson
McAuliffe said that he plans to wait for
further guidance from the Georgia Supreme
Court before expanding his crackdown on
smut.
He added that the state's high court will
have to make another decision in the 2'/2-
year-old case of the Paris Adult Theatre
before the county authorities can consider
seeking stronger obscenity laws or enforcing
the present law more strenuously.
"Fulton probably will go to the General
Assembly next year to get it to pass a
statewide law concerning pornography," the
prosecutor predicted. The Paris Adult
Theatre owners were charged in December
1970 with violating the law against distributing
obscene materials in the form of
two motion pictures.
A Fulton County court ruled the films
were not obscene but the Georgia Supreme
Court ruled them obscene. The U.S. Supreme
Court upheld the state court decision,
ruling that even if the material
judged ob.scene were presented only to consenting
adults, it was not constitutionally
protected. The U.S. Supreme Court remanded
the case to the Georgia Supreme
Court, directing that body to bring its
decision in line with the federal court's
June 21 ruling in the Paris and Miller vs.
California
cases.
In the latter case the U.S. tribunal ruled
that local judges have the right to define
pornography by community rather than by
national standards. Georgia's Supreme
Court ruled Tuesday (3) in the case of
Avco Embassy's "Carnal Knowledge" that
a local jury has the right to decide what
is obscene in a particular community in
this
state.
McAuliffe said, however, that the "Carnal
Knowledge" decision involved questions
different from the uncertainties in the Paris
case, "so we need a decision from the state
court to give us direction before acting."
Meanwhile, several municipalities in the
metropolitan area are considering drawing
up anti-smut ordinances. McAuliffe says
they should not feel compelled to wait for
further state Supreme Court rulings before
acting locally. Nearby Marietta and Smyrna
officials, however, say they plan to wait
for some direction, either from Fulton
County or from cities whose local statutes
are tested in light of recent court rulings.
Chief Dan George has been signed to the
Disney production. "The Bears and I."
Atlanta Industry Picnic
Enjoyed by All Except 3
.'\TLAN FA— "It was an unqualified success"
was nearly the unanimous opinion
of those who attended the annual Film Industry
picnic sponsored by the WOMPI
Club, Variety Tent 21 and Women of
Variety Saturday (14) at the Master Grill in
Chastain Memorial Park.
Three negative votes as to the success of
the picnic might have been cast by a trio
of casualties of the Softball game, always
the highlight of the picnic, if anyone had
sounded them out on the subject. A head-on
collision between Wayne Byrd of Craddock
Films and Alan Ackerly, fiance of Jone
Andrew, daughter of E. William Andrew
jr. of Southern Independent Theatres, resulted
in a torn ligament in Byrd's shoulder
and a cheekbone injury (plus a beauty of
a shiner) for Ackerly.
The hurt suffered by A. H. "Bud" Clifton,
booker for Universal Pictures and son of
Mrs. Virginia Clifton, Columbia Pictures
booker, was less dramatic. He reinjured a
knee while running out a hit and had to
retire from the game.
The ball being chased by Byrd and
Ackerly when they collided was a towering
home run walloped by Steve Cucich, who
owns and operates a freelance advertising
and publicity agency. Byrd was rushed to
Piedmont Hospital for emergency surgery
and spent four days there. He will have
to
return to have a clamp removed from the
injured shoulder.
The great success of the picnic was attributed
to the 50 or so children participating,
providing the incentive for their elders to
enjoy themselves, too. Games were played
and prizes awarded to the youngsters.
John Stembler jr. of Georgia Theatre Co.
arrived on the scene on a snorting motorcycle,
complete with his pretty date in the
buddy seat ... A late afternoon shower
failed to dampen the crowd's enthusiasm
as Jack Rigg of Atco Gibraltar unlimbered
his guitar and played the accompaniments
to a community sing far into the night . . .
Linda Hampton, chairman of the picnic
committee, and other members of her committee
were given a rousing vote of thanks.
Loews Buys Martin Unit
NASHVILLE—Loews Theatres, operator
of the Melrose and Crescent theatres in this
city, has acquired the Madison Theatre from
Columbus, Ga., -based Martin Theatres.
MERCHANT ADS-SPECIAL IKAILkKS
Trailerettes-Daters
(515) 288-1122
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Big Atlanta Debut
For 'Good Times'
ATLANTA—Not since
-Gone With the
Wind" has Atlanta seen anything like the
excitement generated Thursday night (12) at
the Rhodes Theatre for the Southern premiere
of Columbia Pictures' "Let the Good
Times Roll."
More than 500 people turned out to celebrate
the official return of the "Fabulous
Fifties." Radio station
WGST co-hosted the
event with Columbia Pictures. The first
night audience, comprised of WG.ST listeners
who correctly answered trivia questions
about the 1950s on the air, competed for
prizes in hoola hoop twirling and twist
dancing contests.
A barber in the lobby provided free haircuts
for anyone willing to be clipped in the
ducktail or flat-top style.
"Let the Good Times Roll," which features
performances by Chuck Berry, Little
Richard, Fats Domino, Chubby Checker,
Bo Diddley. the Five Satins, the Shirelles.
the Coasters. Danny and the Juniors and
special guest star Bill Haley and the Comets,
is a Metromedia Producers Corp. production
produced by Gerald I. Isenberg and
directed by Sid Levin and Bob Abel. Charles
Fries served as e.xecutive producer.
Marlon Brando's first Academy Award
was for "On the Waterfront."
FINER PROJECTION -SUPER ECONOMY
Ask Your Supply Dealer or Write
HURLEY SCREEN COMPANY, Inc.
Drive Farmingdole, L. N. Y., 1173S
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waikiki,
^°^'^ "^'^^ '^^ famous
RlWiHir*!
Don Ho Show, .at
fHAWAiil
[HOTELS! Cineramas Reef Towers Hotel.
IN WAIKIKI: REEF
REEF TOWERS •
CARBONS, INC. ' Box K, Cedar Knolls,
>o Hornstoin, Inc., Miami, (305) 373-0676
orgio—Copitol City Supply Co., Atlanto, (404) 873-2545
lisiono—Southern Theatre Supply Co., Mctairic, (504) 833-4676
Carolina—American Theatre Supply Co., Charlotte, (704) 333-5076
Charlotte Theatre Supply Co., CharloMe, (704) 333-9651
ee—Tri-State Theatre Supply Co., Memphis, (901) 525-8249
National Theatre Supply Co., Memphis, (901) 525-6616
July .10, 1973 SE-5

JACKSONVILLE
The Jacksonville WOMPIs have done it
again! They came in first in the small
club division of the Community Club
Awards contest, winning $390. When the
WOMPIs save "Golden Garbage." they
really mean "golden."
Universal staffers gave Karen Lukaszewski
a surprise going-away baby party. Karen
received a^.playpen and many personal gifts.
We all regret to see her leave Filmrow but
she has much preparation to do before her
baby arrives in early September. She will
remain in contact with many of her friends.
PRODUCTION MEANS
CONTROLLED QUALITY -BUDGET PRICES
MOTION PICTURE SERVICE CO.
miifflijgff
REELS, REEL END ALARMS, SPLICERS, CUE
MARKERS, CARBON SAVERS, ARC LUBE,
PROJECTOR OIL, FILM CEMENT, SPEAKERS
ROY SMITH CO.
365 Park St. Jacksonville, Flo.
since she will continue as a WOMPI.
Jim Carriker, Universal booker, is on a
two-week vacation . . . Rick Norris of Norris
Booking Service took a short trip to
Georgia to visit relatives . . . Mary Hart,
ABC FST staffer and president of the Business
and Professional Women's Club, went
to the organization's national convention at
Miami Beach.
The theatres here have been doing good
business with good movies like "Live and
Let Die," "Paper Moon," "Walking Tall"
and many more.
Joe Adler Eagerly Awaits
Verdict of Answer Print
MIAMI—Joe Adler's two-year trial and
sometime ordeal is finally over, John Huddy,
Miami Herald entertainment editor, declared
in a recent column.
The first of what will be several juries
excited. It is the moment of truth."
An answer print, it was pointed out, is
the can of film that hopefully will give the
filmmaker all the answers to all his questions.
Plus some answers to questions that
the director or editor have not thought of
during the making of the film.
Basically, the answer print is the first
completed print of the film in its entirety
and is therefore the first opportunity for
the nervous director, editor, cast and backers
to see how the picture works as a whole,
how it "hangs together."
It has taken Adler two years to reach
the answer print stage in the history of
"Sammy Somebody," a low-budget, psychological
drama that stars Salman King and
Jan Sterling, Susan Strasberg and Broadway
actor Howard Gary, who recently has been
cast in "Turtlenecks," the New York play
with Tony Curtis.
To the question why so long, Huddy says
that maverick "independent" filmmakers
like Adler and Screen Arts producer William
A. Zeitler don't have the ability to
double and triple their original budget if
something goes wrong (and it usually does)
early in production. A major studio or large
corporation such as General Electric can
simply allocate more money to keep the
project alive, Huddy explains. "Lady Ice"
is out, Huddy noted, and soon will be back
with a verdict. The subject: Adler's Miamimade
began as a $1.5 million feature. It ended as
a $3 million film.
feature film "Sammy Somebody." Adler and Zeitler, making a movie for
"We'll know very soon," Adler told less than $500,000, had relatively minor
Huddy Saturday (21). "In three weeks we
back answer We're very
problems but when they went over budget,
funds The get our print. the just weren't there. project
stalled for six months. However, the two
(Continued on page SE-8)
Translation for Paleface:
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SE-S BOXOFFICE ;; July 30, 1973

DO COUEGES HELP BUSINESS AS
MUCH AS BUSINESS HELPS COLLEGES?
For the latest national figures on corporate giving
to higher education, write on your letterhead for "CFAE
Survey of Corporation Support of Higher Education,"
and enclose $2.00 to help cover costs. Mail to; Council
for Financial Aid to Education, 6 East 45th Street, New
Yes, they do But not in the same proportion.
Business contributes about 1 5% of the total voluntary
support received by colleges.
But today, business gets half the college-trained
men and women who are employed. Tomorrow, it will
need even more.
As a result, businessmen should think seriously
about increasing the level of corporate giving to education.
Can you think of a better investment?
York, N.Y. 10017.
Give to the college of your choice. Now.
Advertising contributed for the public good.
BOXOFFICE :: July 30, 1973 SE-7

I 5
MEMPHIS
Johnnie Gannon, manager of the Park Theatre,
ran a special ad with the return
of "Walking Tall" urging families to see
the picture together.
"Although 'Walking Tall" is rated R because
of the violence, which is
based on the
true story of sheriff Buford Pusser, the
management of this theatre feels this picture
should be seen by young people under the
age of 18 and we recommend families see
it together." the ad said. "If there is any
doubt in your mind we suggest you see it
first yourself—then come back and bring
your children. We believe you will want to
see it the second time, anyway."
"Walking Tall" had phenomenal success,
setting a bo.xoffice record at the Park last
spring. When it returned Thursday (19),
Pusser. who stands 6:6. was introduced from
the audience.
Pusser spent six violent years as the crimebusting
sheriff of nearby McNairy County.
He has become a one-man showbusiness
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conglomerate and no longer has to worry
about paying off $15,000 in medical bills
incurred while he was sheriff, as the county
carried no insurance on him. He had 15
operations for injuries in line of duty. He
had plastic surgery last week for further
repairs on his face, which was horribly
scarred in the 1967 ambush which took his
wife's life. He had 100 stitches after his
most recent operation, under his eye, across
his life temple and into his scalp.
Financially, things are looking up. He gets
78 per cent of the producer's gross on the
film, has a percentage of a new record,
"Ballad of Buford Pusser," written and performed
by Dave Hall and the second recording
of a different ballad (first by Eddie
Bond). He also shares in two paperbacks,
"Walking Tall," a novelization of the film,
and W. R. Morris' "The 12th Day of August,"
published two years ago, and now
booming because of the movie.
Leroy Griffith Expecting
Obscenity Rule Backfire
MIAMI—Leroy Griffith, in an interview
with Aaron Finestonc, Sun-Reporter staff
writer, said that last month's Supreme Court
pornography ruling will backfire.
Griffith is a Miami Beach adult theatre
operator and filmmaker.
The 5-4 decision, handed down June 21,
permits local authorities to define obscenity
according to local standards. At first the
ruling was heralded as a death blow to the
booming pornography industry but in the
recent interview. Griffith forecast far different
results.
"When the ruling was made, business
dropped off." Griffith e.xplained. "Perhaps
some customers were afraid of being arrested.
Business is returning to normal. Customers
are realizing they lost the right to
see what they want but can still go to a
theatre without being arrested."
Griffith said there are 15 small and ten
large adult theatres in Dade County.
"A lot of the small theatres will fold,"
Griffith predicted. "But the patrons still will
want to see the movies. That's why the big
theatres will
flourish."
"The small 50-seat storefront theatres
won't be able to afford the legal costs if
they are raided," Griffith noted. "They
sprang up only because the big theatres
didn't show that type of adult film. The big
theatres have entered the market and can
offer comforts and conveniences the small
theatres can't match."
"To skirt pornography rulings, the filmmakers
will have to introduce full story
lines to qualify requirements for redeeming
social values," Griffith explained. "The
smaller theatres will not be able to afford
a better class film.
"Nevertheless, more people will w;int to
sec the films. The more you ban something,
the more people will want it. Thus instead
of 20 smaller theatres doing good business,
you will have six big theatres doing more
business than ever."
The rulings will backfire in another way.
Griffith said. The courts will be be jammed
with obscenity cases.
Despite his optimism, Griffith says the
local pornography industry is at a standstill.
Griffith says the three Miami Beach theatres
—Roxy. Paris and Gayety—with which he
is associated, have stopped showing hardcore
porn.
Instead of showing the real thing, he explained,
the theatres have shifted to the
milder soft-core films which only show simulated
sex. The hard-core flicks have been
returned to Griffith's film library, perhaps
to be shown another day, it is stated.
Meanwhile, police have confiscated 27
films in three weeks. Griffith is waiting for
the outcome in court. Two film companies
with Griffith connections—Monique and
GTI Productions—have stopped shooting.
"At this point, we don't know what we
can legally film or show," Griffith said.
"The Supreme Court did not set down guidelines
and local laws are ill-defined."
" A group of people can decide that the
lingerie department of the Sears Roebuck
catalog is obscene. Arrests could be made.
A person could probably beat the rap but
would still have an obscenity arrest on his
record," Griffith said.
Griffith said representatives of the pornography
industry and First Amendment
lawyers are meeting in Los Angeles to plot
legal
strategy.
However, adult theatre owners across the
nation face an uncertain future of harassment
and court cases until the day of "Business
is better than ever," which Griffith
predicts will come.
Joe Adler Eagerly Awaints
Verdict of Answer Print
(Continued from page SE-6)
Miamians were able to raise the addition;il
capital and "Sammy Somebody" finally
glided to completion this month New
in
York with the final post-production work,
including the adding of a melodic musical
score.
Adler will fly back to New York to sit
with the laboratory timer during the .iciu.il
processing of the print.
"I'll be right on top of the print as it
is made, so in effect our answer print should
be a very good print, well corrected. We'll
then take the film around to the distributors
and try to make the best possible deal."
Adler told Huddy.
Not having made a deal "up front."
the independent producer can shop around
for the best possible financial di.strihulion
terms. If the picture is a very good one,
many distributors will compete for the picture
and the little Miami filmmaking company
will be able to make the handsome
transaction. But, if the movie is not so
good, the negotiating climate will be reversed.
BOXOFFICE ;: July 30, 1973

OC last Tango' Run
Ends After 2 Shows
OKLAHOMA CITY— "Last lango in
Paris," United Artists release which opened
at the Plaza Cinema Theatre, 1725 NW
16th, had a run of exactly two showings
here before the management decided to
halt it upon learning that Curtis P. Harris,
district attorney, was preparing to file
charges against the theatre.
"There's no question about it," said Bob
Grove, assistant district attorney. "We're
going to run X-rated movies out of Oklahoma
County."
"Last Tango in Paris" was viewed at its
first showing by Irven Box, another assistant
district attorney and police legal adviser,
and Lt. Bill Mead, vice-squad supervisor,
who reported directly to Harris.
Covered by State Law
"1 advised Mr. Harris that the movie
would be covered by the state's obscenity
statute," Box told the Oklahoma City Times.
He added that the "whole, total movie" was
in violation of that law. rather than any
particular
portion.
Learning of Harris" preparation to obtain
a search warrant for the purpose of
seizing the film and making arrests, theatre
owner Farris Shanbour voluntarily cancelled
further showings of the film at the Plaza
Cinema. Shanbour's attorney, Doyle Scott,
told the Daily Oklahoman that police told
Shanbour he could either stop showing the
film or expect to have felony charges filed
against him personally.
.Scott said Shanbour has no interest in
challenging Harris and taking a test case on
obscenity to the U.S. Supreme Court.
To Respect Harris' Decision
"Mr. Harris apparently has decided the
film violates local community standards,"
Scott was quoted by the Daily Oklahoman.
"And he may be absolutely right. I respect
his decision. I think he's sincere in his
efforts and we'll back him 100 per cent."
Asked why he was preparing to take
action against "Last Tango in Paris" so
quickly in Oklahoma City after the film has
played unmolested for eight weeks in Tulsa,
Harris said, "I have no control over what
they do in
Tulsa. Their morals are different
than those of Oklahoma City."
Scott pointed out that Shanbour could
lose a considerable sum of money because
he had to pay a guarantee in advance to
United Artists.
"We're hopeful that United Artists will
give us an acceptable film to back it up,"
Scott
said.
If not, there's a chance the theatre will
remain dark perhaps until Christmas when
the next movie is scheduled to be booked
in.
"Last Tango in Paris" was the first X-
rated film to which the district attorney's
office had turned its attention after a
vigorous anti-pornography drive against the
country's adult book stores and adult movie
theatres.
An inspection Tuesday (17) by the DA's
staff of city locations where these businesses
had flourished brought the report
that even OC's Grand Newsstand, most
frequently raided such site, "looked like
Mother Goose." Grove, the assistant DA,
said most shelves were empty at other pornographic
centers and several now have
only western paperbacks for sale. This condition
came about as result of an anti-smut
campaign the DA's office launched immediately
following the U.S. Supreme
Court's June 21 decision giving local communities
control over anything they consider
ob.scene.
Grove predicted an end to X-rated movies
in Oklahoma County "within six months."
"We're going to leave it strictly up to
the theatre owners whether or not their
movies are obscene," prosecutor Harris told
the Oklahoma City Times, adding that exhibitors
will have to "take their own risks"
when they show X-rated fihns in Oklahoma
County.
"If their judgment is good, we won't
bother them," Harris told the Times. "If
it's bad, we'll let a jury decide."
'Love Lies Waiting' Is
Seized, Declared Obscene
FORT WORTH— Criminal District Judge
Byron Matthews signed an order which permitted
officers here to seize a print of
"Love Lies Waiting" at Jerry's Art Flick
No. 2, after local police said the movie
depicted sexual acts.
Judge Matthews, who had been advised
of the June 21 Supreme Court decision,
watched "Love Lies Waiting" on a screen
in his courtroom and then ruled it obscene.
Earlier Judge Matthews signed an order
which led to the confiscation of "Deep
Throat."
Tim Curry, district attorney, said at the
time that the outcome of the "Deep Throat"
case would serve as a guide to determine
how far Tarrant County residents want
him to go in efforts to rid the area of
X-rated theatres. But his investigators encountered
problems in determining ownership
of the theatre which showed the film.
It was not known whether Curry will
seek a restraining order prohibiting theatres
from showing obscene film in addition to
filing criminal charges.
Fort Worth Council Support
For DA Tim Curry. Police
FORT WORTH—Support was pledged
to district attorney Tim Curry and police
officers who crack down against X-rated
theatres by city councilmen.
It was proposed by councilman Henry
Meadows that the council endorse efforts to
arrest and prosecute those who deal in the
smut market.
Meadows, referring to the U.S. Supreme
Court decision on obscenity, said that many
citizens have appeared before the city council
requesting that something be done about
pornographic movies. He stated that "it
seems that we now have the means available
on the local level to correct the situ-
OKLAHOMA CITY
^^e were fortunate enough to be in a golf
foursome with Charles Hudgens of
Universal, former 20th Century-Fox salesman
Jack Whclihan and Don Wages recently
when Wages fired a hole-in-one.
Needless to say. if you haven't scored one
yourself or witnessed one, you just don't
know the feeling. Wages' wife formerly was
on the Warner Bros.' exchange staff here.
Carrie Ortman, Ortman Theatre in Hennessey,
a movie house manager of long
standing, writes letters to newspapers with
a glib humor and a delightful defense of
what's interesting in this confused and confounded
world. In such a recent letter, she
noted that comedian Jerry Lewis has parted
his tics with the chain of small theatres that
used to bear his name (about 200 of such
now dotting the land). Lewis' original concept
was to present only "family films, a
concept that didn't work out at the boxoffice."
as Carrie noted. Then came her reaction:
"Good grief! Any old exhibitor could
have told him that beforehand!"
Sally Stonum, Redskin Theatre. Anadarko,
is doing fine after a very serious
Ross Morgan, Columbia
ear operation . . .
Pictures in Dallas, was out in the Panhandle
. . . Mrs.
selling his company's products
John Wolfe, Movie House and Tower
Drive-In, Memphis, Tex., and her daughters
returned from a visit to her hometown of
Columbia, N.C. She reports that the return
to familiar scenes of her earlier years proved
delightful.
George Moore, formerly of the
Ramona
Theatre in Frederick, was very fortunate
during a devastating tornado that tore down
homes all around him. yet he had very little
damage. Dan Wolfenbarger, present owner
of the Ramona, also was missed by the
storm which struck very close to his home
and near the theatre, neither of which was
damaged.
Gary Bamhill reports that he's in his
busiest season in Clarendon, Tex., where
both his drive-in theatre and his marina are
enjoying tremendous patronage. Gary does
take time out. though, to buy and book
some films.
Pictures doing a very strong business in
Oklahoma City include "Oklahoma Crude,"
"The Sound of Music," "Mary Poppins,"
"Live and Let Die," "The Man Who Loved
Cat Dancing" and "White Lightning."
New films on OC screens: "Scream.
Blacula, Scream," Cooper: "The Legend of
Boggy Creek." May Theatre.
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BOXOmCE :: July 30, 197.3 SW-1

. . . Rosa
DALLAS
Peggy Smith of Myco Films has moved
her offices to the First Bank & Trust Building
in Irving, where parking is no problem.
Her former headquarters was the 500 South
Ervay Building.
Gladys "Mama" McKimiey has returned
home from the hospital and husband Charlie,
says his big problem is trying to keep her
from over-exerting, as she sees so many
things she wants to do around the house.
Floyd McCollough plans to close the Big
D Drive-In September 6. For the last two
screens, not counting the porno houses, but
weekday matinees are only on two. The
others, except for two closed situations, op-
.^^-
the combination of "How Did a Nice Girl
Like You" and "Island of Lost Girls" had
just completed a very successful multiple
in Chicago, breaking the year's record in
one of the participating theatres.
Corpus Christi
yhe Downtown Centre is running a reduced-price
happy hour late on weekday
afternoons. TTiis city has 12 indoor
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waikiki,
don't miss the
giU^H
famous
HAWAH Don Ho Show. •w
. . at
HOTELS Cinerama's Reef Towers Hotel.
erate nightly and have matinees on weekends
and major holidays. The city's eight
drive-in
screens operate every night.
Qherri Durrel), who works in the office years, he has been showing Spanish-language
films at the drive-in . . . Myrtle Kitts, movies, reduced to 8mm yet. on loan for
Downtown Public Library is offering old
with her parents Mr. and Mrs. Jack
Durrell at Major Films in the Tower Petroleum
retired 20th-Fox employee, reported that homes and what-have-you use. With plenty
Building, and Tony Lenoir of Mes-
quite were married Friday night (13) in the
her sister Anna Mae suffered a stroke and
was taken to Baylor Hospital for check-ups
of other competition for the entertainment
dollar, even the library is getting into the
Shiloh Terrace Baptist Church. Following and assistance. Now Anna Mae is in the act
their honeymoon, the young couple will reside
in Mesquite.
Browning, retired Filmrow sec-
Convalescent Center on Gaston Avenue
A local drive-in grocery is giving out free
match books advertising the Amusu Adult
retary, received a call to come to Weatherford,
where her brother was having emerg-
The Chick brothers opened their new
Theatre, one of five local such film centers,
Riverside Twin Cinema in Austin Friday
apparently all of which are flourishing.
ency surgery.
(13). We can see these people are not
Seems the free match book idea might be
superstitious and we wish them good luck in
their new undertaking. Bill Nichols is the
Joe Levine is due in town in behalf of his
film "Hercules," which will open here
worthy of a trial by some of the general
patronage indoor and drive-in theatres
operator and manager of the theatre.
August 1. This is the film that put Levine
time" years ago through
around town.
in the "big several
Funeral services were held Monday (16)
the promotional campaign he used on it.
for Dawson "Snuffy" Smith. 54. of 7435
Texas Obscenity Statute
Wild Valley, who had suffered a massive Mary Germany Pool, mother of John A. Will Need Overhauling
heart attack Saturday night (14). A native Pool of the Big D Drive-In, died Monday FORT WORTH—Assistant district attorney
of Cairo, W. Va., Smith had resided here (9) after a brief illness. John has been working
Joe Shannon jr. said that a pornogra-
40 years and was regional manager for
at the airer two years, doing the booking
phy law passed by the Texas Legislature
Dallas Profit by Air, Inc., at the time of his for Floyd McCollough.
will block law enforcement officials from
At the WOMPI luncheon this month, reaping the full benefits of the new obscenity
death. He was a Filmrow staffer several
years, having started with Warner Bros, in
decisions handed down by the U.S.
delegates and alternates to the September
1937. From WB, he went with Jake Lutzer
WOMPI International convention in Kansas Supreme Court.
in an independent film exchange known as
City, Mo., were elected. Delegates will be He stated that he beUeves the state law
Film Classics. He later worked for PRC,
will Glynna Farquhar. club president, and Juanita
White, who served as president in the
require prosecutors to continue to
before he and Brandon Doak opened a
prove that obscene films are utterly without
booking and buying agency, which they
preceding fiscal year. Betty Owen and
redeeming social value, although the Supreme
Court discarded this yardstick.
operated for a while. From 1963 to 1968,
Mable Guinan are the alternates.
Smith was district manager for the Dallas
The Supreme Court, which split 5-4
Morning News circulation department. A Robert Saxton, president of Saxton Films, June 21, gave lower courts a new test to
U.S. Army veteran of World War II, he is was here to discuss his company's present use in determining whether material is
and future products with Fred Beiersdorf, obscene.
survived by his wife Bernice, two sons, a
brother and a sister.
The majority opinion which was written
his local distributor. Saxton reported that
by Chief Justice Warren Burger, stated
2200 YOUNG STREET DALLAS, TEXAS, 75201 TELEPHONE 747-3191 • • tow, Plaistow.
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courts may find a film to be obscene if it
portrays sexual conduct in a patently offensive
way and, taken as a whole, does
not have serious literary, artistic, political
or scientific value.
According to Shannon, the new definition
would decrease the proof needed to determine
whether an item is obscene. But, he
said, the state law goes further than this
definition.
Shannon said that it is obviously easier
to show that a film lacks serious value than
to show that it is utterly without any value.
The legal test, when the Texas Legislature
passed the pornography law, was whether
an item was "utterly without redeeming
social value." The Texas Legislature did
not look ahead and anticipate that the
Supreme Court would change the test. It
was written into law by the state Legislature.
.Shannon said since the language was written
into the law he believes prosecutors are
bound by it until the legislature meets again.
MANCHESTER, NH. — Four New
Hampshire theatres participated in a dayand
date Granite State premiere of Fanfare's
"This Is a Hijack!", the action drama
BOXOFFICE ;: July 30, 1973

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"
. . The
SAN ANTONIO
J^r. and Mrs. Alvin Knieger (he's manager
of the Woodlawn Theatre for Cinema
Arts Theatres) left Wednesday (18) on his
annual two-week vacation. With the Kruegers
are their two daughters and sons-in-law,
Mr. and Mrs. Ronald Harrington and Mr.
and Mrs. Wayne Schultz. They will visit Six
Flags over Texas and then visit Monterrey,
Mexico, and other scenic areas in old Mexico
... A special admission price was offered
at the Fredericksburg Road and Valley-Hi
Drive-In theatres for youngsters 6 to
11 years of age. The tickets were 25 cents
for the Walt Disney program of "Cinderella"
and "Charley and the Angel."
The Trail Drive-In presented three of
Russ Meyer's films on the same bill. They
included "Vixen," "Cherry, Garry and Raquel"
and "Loma." Earlier. Meyers was
here on a visit . . . Barbara Castanon, cashier
at the Woodlawn Theatre, is off to sections
of Europe for the summer. Included
is a visit to Germany. She plans to enter
San Marcos College again this fall to receive
her degree.
Kevin and Dawn Overstreet returned to
their home in Houston after visiting their
grandmother Mrs. Margie Overstreet, assistant
manager of the Woodlawn Theatre.
Mrs. Overstreet observed another birthday
Sunday (29). Her children Michael and
Venessa Overstreet presented her with a
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new air conditioning unit . . . Clifford Lands
and his mother left on their summer vacation.
They drove to Houston and then flew
to Florida. Lands is manager of the downtown
Majestic Theatre. Abel Flores is substituting
for him until his return.
Filmed versions of three stories by Truman
Capote were shown Friday in Moody
Hall of St. Mary's University. The showing
was the first of a three-week Family Fikn
Festival at St. Mary's. There will be no admission
charge. The Capote trilogy has
never before been shown in San Antonio,
according to Rev. Louis Reile. S.M., director
film was "the hardest picture I've ever
made." Howard said. "The Neptune Factor"
is an exciting undersea film odyssey and is
described by Howard as a dramatic, realistic
view of the Earth's last frontier—the farthest
depths of the ocean.
A special children's matinee was held at
the Wonder. Broadway and McCreless Cinema
I Saturday (21) and Sunday (22) of
"Yog—Monster From Space," all seats $1.
New SA Marquee Titles: "Tom Sawyer,
Wonder; "The Man Who Loved Cat Dancing."
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Central Park II; "Jesus Christ Superstar,"
Fox Central Park I.
HOUSTON
n ctrcss Brook Tucker is in the area visiting
"Church Street Cruisers" lighting director
Ross Maehl. She is the daughter of
movie star Forrest Tucker. Her new film
is "Knife for the Ladies" . . . Jorge Rivero,
described as the Burt Reynolds of Mexican
movies, was in Houston on a visit . . .
Actor Charles Robinson has just been signed
to a role in "Church Street Cruisers," the
film currently being filmed in Galveston.
of the St. Mary's Cinema-Arts Seminars.
The Capote stories are "Miriam," "Among
the Paths to Eden" and "A Christmas Mem-
ory." Mildred Natwick. Martin Balsam,
Maureen Stapleton and Geraldine Page appear
Film producer Frank Ross was in the city
in the film, which was produced by on a promotion visit on behalf of his latest
the team of Frank and Eleanor Perry. film "Maurie" . . . Sammy Davis jr., who
has appeared in several films, will make a
Producer Sandy Howard was in San Antonio
promote motion
personal
Houston
appearance
Music
here
Theatre
August 9-12
Morris
at
to his latest picture, the . .
now showing at the Century South and Washington, head of Libra Pictures, announced
San Pedro Outdoor Theatre. Ben Gazzara.
Yvette Mimieux. Walter Pidgeon and Ernest
Borgnine head the cast. Pidgeon came out
of retirement to star in the production. The
that star Cameron Mitchell exited
from his talks to star in "Michele." Morris
says the reason was Cameron's salary de-
Sandy Howard, the film producer, was in
Houston on a promotional visit in behalf
of his latest film "The Neptune Factor"
which opened at the Allen Center, Park III,
Shepherd and Garden Oaks. Recent successes
of Howard as producer of "A Man
Called Horse" and "Man in the Wilderness"
were discussed, as were the many
film failures he had earlier. Howard said
the film is not a critic's picture but is
obviously aimed at a young audience and
there's a high entertainment quotient. Just
like "Poseidon Adventure."
New Houston films: "The Scream of Blacula,"
Majestic I; "Images," Tower; "The
Neptune Factor," Allen Center, Park III,
Shepherd and Garden Oaks . Alley
Film Festival continues with the showing
of "Rain," "Pygmalion" and "Falstaff" . . .
The Jewish Community Center Series will
present "The Wild One," with Marlon
Brando. Another Brando film, "Last Tango
in Paris," is continuing its engagement at
the
Bellaire.
Cameron Mitchell has visited the Barrow
Ranch, where he intends to shoot a portion
of his next film, "Robert E. Lee." Mitchell
will play the title role and owners of the
ranch will build a huge "antebellum" home
there for use in the filming.
Paul Hunt, independent film producer
director, was here on a promotional visit for
his film, "The Clones," which opens August
1. Hunt's film is a science-fiction adventure
tale about the consequences of cloning
on a human level.
"BListing"
Robert Blake
ill star Elliott Gould and
BOXOFFICE ;; July 30, 1973

—
—
'Blume in Love' 290
In Mill City Debut
MINNEAPOLIS—While ideal summer
weather continued to bruise theatre grosses,
"Blume in Love" bucked a sluggish trend
and bowed with a glowing 290 at the World
Theatre. That hefty gross put the house
back on its usual track: "40 Carats" had
just concluded a dismal two weeks in the
usually "hot" situation. Meawhile, "The
Last American Hero" came in with a passable
140 at the Skyway II. Otherwise, it was
a holdover menu with "Day of the Jackal"
finding fresh strength at the Cooper, where
it has been having a lusty run. In an eighth
week, it climbed to 275. "The Last of
Sheila" has been doing surprisingly well
here in a dual engagement and it held to a
neat 240 at the Southdale II and Uptown.
"Live and Let Die" still was running strong
in a third week, notching 200 in a third
stanza at
—
the Orpheum. "Jesus Christ Superstar"
trailed off noticeably, not displaying
the legs hoped for. It struggled—and made
a 200 in a third week at the Skyway I.
;Average Is 100)
Academy Last Tongo in Poris (UA), Hth wk. , . .235
Cooper The Doy of the Jockol JUniv), 8th wk. . .275
Gopher Scarecrow ;WBj, 4th wk 1 25
Mann Paper Moon Para), 5lh wk 110
Orpheum Live and Let Die .UA), 3rd wk 200
Park Tom Sawyer :UA), 4th wk 140
Skyway I Jesus Christ Superstar (Univ), 3rd wk. .200
Skyway )l The Last American Hero (20th-Fox) . . 140
Southdole II, Uptown The Last of Sheilo ;WB),
2nd wk 240
State The Friends of Eddie Coyle (Para), 2nd wk. 80
World Blume in Love :WB) 290
West Des Moines Drive-In
Flooded by Broken Dike
WEST DES MOINES—The Plantation
Drive-In was flooded Sunday ( when an
1 )
area dike broke, allowing huge amounts
of water to pour into surrounding properties.
By 4 p.m. the underskyer was completely
inundated, with approximately half
of the concession/ projection building under
water.
David Collins took several color photographs
of the flooded ozoner for Boxoffice,
one of which showed a sailboat
cruising around the concession building.
The boat was manned by Dick McCaulley,
the manager's son, and two former employees
of the Plantation Drive-In, Mark
Eisentraut and Louie Mayfield.
Four-Screen Airer Okayed
LAS VEGAS—The Clark
County Commission
has approved a request made by
Mary Alternburger for a permit to build
a four-screen drive-in on the northeast
corner of Lamb Boulevard and Karen
Avenue.
CINERAMA IS IN
SHOW BUSINESS IN
HAWAII TOO.
When you come to Waikiki.
*^°"'^ "^'^^ *^^ famous
SlU^iilCA
HAWAII ^on Ho Show. . . at
iHOTELs Cinerama's Reef Towers Hotel.
IN WAIKIKI REEF REEF TOWERS
§
July 30, 1973
MINNEAPOLIS
gob DeJarnette, United Artists branch
chief, reports "very good audience
reaction, solid results," from a Friday (20)
sneak showing of the new Burt Reynolds
film "White Lightning" at the Orpheum
Theatre here and the Orpheum in neighboring
St. Paul . . . Meanwhile, UA branch
booker Dick Rolling is grabbing a midsummer
vacation.
His many friends in the industry were
saddened by the death of William "Bill"
Levy, 64, who succumbed to a kidney ailment
while under treatment in Houston.
Tex. Ill for an extended period of time.
Levy at the time of his death owned and
operated the Heights Theatre in suburban
Columbia Heights. Among his survivors is
his son David of Northwest Theatres.
With Jim Payne departing as film bookerbuyer
for the local General Cinema Corp.
circuit theatres, that circuit's area booking
now is being handled in "troika" fashion.
A three-man operation consisting of GCC's
Bob Miller and Bob Whelan here and the
circuit's Mike Bisio in Chicago now will
handle product engagements. Payne, meanwhile,
has taken over Midwest Entertainment,
a booking-buying service also handling
independent product.
Services were held Wednesday (18) in
Crookston for Ernotte Hiller. Grand Theatre,
Crookston, who succumbed to cancer.
The Grand long has been in the Hiller family,
belonging previously to Killer's father.
Indications are that the survivors will continue
the theatre's tradition.
Forrie Myers, Paramount branch manager,
reports that a tandem drive-in bill
made up of "Lady Sings the Blues" and
"Save the Tiger" has been exceptionally
strong at various outdoor situations . . .
John Rohr, Marlow Theatre, Pine River,
has resigned his long-held post of civil defense
director of Cass County due to the
press of personal business.
The grim reaper has been taking a serious
toll, not only of top and veteran Hollywood
performers, but also of area exhibitors. To
those deaths already listed in this report
must be added that of Pat Hanson, Karlstad
Theatre, Karlstad.
Audrey Hagen of the Warner Bros.
branch brought to life the words of the popular
song—and she knows the way to San
Jose. That's where she headed Friday (1."?)
on her vacation . . . Chuck Lahti of Minneapolis
Theatre Supply returned after a swing
through southern Minnesota and western
South Dakota calling on accounts. Julie
Yackley. also of Minneapolis Theatre Supply,
is back at her desk and fully recovered
from a recent illness.
Among the branch managers, Universal's
Frank Zanotti returned from a California
vacation rested and tanned . . . Columbia's
Roger Dietz cites the "good-to-very-good"
business being done by "Lost Horizon,"
both outstate and in its current engagement
at the Grandview Fine Arts Theatre (Marvin
Mann) in St. Paul. It seems the shortened,
tightened version is getting much better
audience acceptance than the original.
Don Palmquist of the 20th Century-Fox
branch here and Paul Ayotte, National
Screen Service branch chief, were among
the numerous invited guests at the grand
opening Friday (13) of the newly twinned
Cinema I and II theatres in .Mexandria. Ray
Vondcrhaar of Tentilino Enterprises (and
also president of NATO of North Central
States) was host. The circuit's Andria Theatre
was extensively remodeled, land adjacent
to the theatre was acquired, the additional
200-seat auditorium was built, new
seating was installed in both twins and extensive
refurbishing was done throughout.
Said Palmquist: "The theatres are beautiful
—and should be a great addition to that
area" . . . Meanwhile. Palmquist, assistant
chief barker of Variety of the Northwest
Tent 12. has taken on additional duties at
the tent. Following the recent death of
Irving Radin. Palmquist has assumed duties
of acting treasurer (dough guy) until elections
in December of this year.
Filmrow visitors: Jane Pepper, Auditorium,
St. Croix Falls, Wis.; Robert Hodd,
Abbey, Abbotsford, Wis., and Sid Heath,
Flame, Wells . . . Although there is no
shortage of hard-core porno theatres in this
city and St. Paul, neither city yet has seen
any reaction on that level as a result of the
recent Supreme Court ruling which, in
effect, gives local communities censorship
power. "Deep Throat" continues to draw
citizens' flak in St. Paul, mainly because
the theatre showing it is in a residential area.
But city officials have shown no eagerness
to
shutter the theatre or bar the film.
Grand in Tracy Reopens;
Twin Mini Is Proposed
TRACY, CALIF.—The Grand Theatre
on Central Avenue, closed two weeks for
renovation, reopened recently.
It also was disclosed that negotiations are
under way for the construction of a twin
theatre on West 11th Street. The auditoriums
of the proposed movie house would
accommodate a total of 650 patrons and
parking areas for approximately 80 vehicles
would be located near the building.

MILWAUKEE
pat Kohnke, former assistant manager of
the UA Cinema I and II and who since
has assumed the managership of the beautiful
Oriental Theatre on our city's east side,
has been ideating some promotional stunts
that are attracting attention and comment.
During the showing of "The Poseidon Adventure."
the boxoffice was transformed
into the bridge of a ship, "the windows being
covered with flats painted like wood and
containing portholes; three lifesavers were
positioned at the bottom, and our cashier
wore a sailor's outfit." A model of the
Poseidon, measuring 12 feet in length, was
hung upside down over the concession area.
Here, flashing blue and red spotlights gave
the effect of a storm at sea. with the ship
apparently sinking into the water (the latter
being simulated on painted cardboard). The
vendette wore a sailor's suit as well. The
canopy outside was covered with still another
huge silhouette of the Poseidon upside
down and sinking. In addition, there was a
"Poseidon Giveaway" Saturday (7). which
consisted of the distribution of 50 45rpm
records of the theme song "The Morning
After" (donated by Radio Doctors music
stores) to the first patrons arriving after
8 p.m. The 26th and 52nd patrons were presented
with model ships of the Poseidon
(contributed by the Olympia Hobby Shop
at Southridge). Patrons numbering 53
through 60 were given passes good at
United Artists theatres. During the showing
of "The Graduate." the young manager had
an usher dress in graduation cap and gown
and hand out flyers rolled to appear as
diplomas. They were tied with a gold ribbon.
Two six-foot-high diplomas (rolled up
cardboard with gold twine around their
centers) were placed over the canopy and
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Pat painted "The Graduate" on the front
of each one. Opening night, the cashier and
doorman both were dressed in cap and
gown.
Johnny Whitaker was in town in person
Saturday (14) narrating a fashion show, as
he did in the summer of '72, at Gimbels'
stores at the Southridge and Northridge
shopping centers. There also was a special
showing of Whitakers' latest film, "Tom
Sawyer," at the UA Southridge triplex at
10 a.m. for $1. The proceeds were to benefit
the Ranch, a nonprofit school for mentally
retarded and handicapped boys at
Menomonee Falls, a suburb.
James Whitmore, who has a long string
of credits in movie films and TV. plays in
the stage comedy "The New Mount Olive
Motel" at the J. Pellmann Theatre through
August 4 . . . Peggy Lee, singing star and
screen personality who, in 1956, won an
Oscar for her performance in the film "Pete
Kelly's Blues," recently completed a week's
engagement at the Playboy Club-Hotel at
Lake Geneva.
Joseph Imhof, retired executive officer of
the Theatres Candy Co.. 4125 North Richards
St., has moved with his wife Beatrice
from one California town to another—San
Diego to Van Nuys. Joe formerly was with
United Artists here but since his retirement
has been busily engaged in gardening. W. J.
"Bill" Imhof, vice-president of the candy
firm, informs Boxoffice that Joe "has seen
many of his old friends that either are or
have been in the film industry."
Marcus Theatres opened its newest duo in
nearby Racine (about 20 miles from our
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C&W Mfg. Co., 1388 So. Broadway, Denver, Colo. 80210
downtown area) Wednesday (18). The twin,
named Marc 1 and 2. is being managed by
Rick Neal, formerly assistant manager at
the Palace Theatre . . . "The Day of the
Jackal" is now in its ninth week of an
exclusive showing at the Marcus circuit's
Times, 60th and Vliet.
"Invasion of the Bee Girls," which had its
Wisconsin world premiere recently, is currently
showing at two downtown locations.
the Princess and the Varsity, and at the
Sherman on the north side. "Invasion of the
Bee Girls" is distributed by the JMG Fikn
Co. out of Chicago.
When he retired early in July. Eldon Robbins
ended nearly 20 years of filmmaking
with Evinrude Motors of Milwaukee. He
created, produced, edited and distributed
Evinrude movies pertaining to all aspects of
boating and the outdoors. His personal
"touch" with these films was most notably
displayed in the award-winning film "The
World's Biggest Fish Bowl." which depicted
Lake Michigan's rebirth as a sport-fishing
paradise. Six years in the making, this film
covered the stocking of Lake Michigan with
salmon and trout eggs and went on to capture
the life cycle of these fish to adulthood.
The movie was cited by the Outdoor Writers
Ass'n of America as a two-star award winner
in that organization's annual conservation
film competition of 1972. Recent film
efforts by Robbins include "Bass Southern
Style." highlighting Dixie's explosion of
large-mouth bass fishing, and the soon-tobe-released
"Tach-L-Talk," a film on boat
performance and fishing know-how.
George Montgomery, movie actor-director-producer-writer,
was a visitor in our
town in July while on a nationwide tour to
promote a spray wax for furniture. He revealed
in an interview with the Journal's
Lois Hagen that he currently is building
another home in California (he already has
built 11 homes in the Los Angeles area for
a few other movie people as well as himself)
and he has established himself, as well, as a
furniture designer. He also is currently producing
movies in the Philippines and in
Yugoslavia. Since his earliest films—as a
hard-riding cossack in a Greta Garbo picture—Montgomery
has appeared in 107
motion pictures. To date he also has produced
a dozen films of his own.
The May Theatre, Horicon. closed for the
summer months and will reopen September
7. The management asked holders of "DividenTickets"
to retain them, as they will be
honored when the theatre resumes operation.
The expiration date on the tickets will
be extended.
Bob Hope visited our state to present a
"Bob Hope Show" at the Titan Stadium in
Oshkosh Saturday (28) during that community's
"Sawdust Daze" ... It was reported in
the Journal that a teacher who instructs a
class in French at the University of California-Santa
Barbara has announced his
students will see five French movies this
year as pari of their instruction. The teach-
NC-2
BOXOFFICE :: July 30. 1973

er, Richard Blakely, says he wants to "banish
boredom."
A novel stunt idea arranged by the management
of the (Marcus) Campus Theatre.
Ripon. June 30 was '"Old-Time Summer
Movie Day." The special program included
the feature film "Francis and the Haunted
House," a Laurel and Hardy short and a
cartoon. All seats were 25 cents. A popular
seller at the concession stand was 25-cent
Spooner.
OMAHA
J^orthwest Theatres of Minneapolis has
postponed the opening of its triplex on
the northwest side until next month. The
company now is operating the Park 4 in the
southwest part of the city . . . The twin
cinemas on 90th Street at Maplewood are
now known as Maplewood cinemas I and 2.
Bill Barker of Barker Theatre Service,
ailing recently, is now feeling good and is
back on the job.
Sam Deutch of American International
Pictures reports that "Dillinger" is playing
in three theatres and that business is very
good. The film based on the 1930s gangster
is on the screen at the Golden Spike Drivein.
Park 4 and Six West . . . Iz Sokolof
trekked to Los Angeles for home office
meetings.
Mort Ives, formerly in the theatre business,
is now opening his fifth Village Inn
Restaurant. The eatery is being built in
Council Bluffs. Iowa.
The Variety Club is to hold its annual
family picnic Monday, August 6, at Peony
Park. All members of the tent are welcome!
Norwalk Adult Theatre Is
Target of City Officials
NORWALK, CALIF. — Following
the
June 21 U. S. Supreme Court decision. City
Atty. Ken Brown met with the city council
during a special session,
later indicating that
the city would continue to prosecute the
operators of the Hong Kong Cinema for
failure to obtain a business license and to
obtain proper approvals for a conditional
use permit. It previously had been contended
by the theatre that the city's licensing ordinance
was unconstitutional and that the
operators had been denied a license when
one was sought.
The Hong Kong Cinema, located at
14422 South Pioneer Blvd., has been the
subject of controversy in Norwalk.
LINCOLN
^ugu-st 6 will be a special day for Lee
Ixjvorson. Douglas 3 manager, and his
wife Peggy. It's their 2.5th wedding anniversary.
The wedding took place in Frankfurt.
Germany, where Lee, then Sgt. Levor-
Stuart manager Al Schulter and his assistant
Lou Jicha didn't bake it but they
provided the surprise red and white cake in
celebration of the first birthday Thursday
(19) of the Stuart under the Dubinsky
Brothers banner. The candle was lighted and
the cake shared with the Dubinsky home
office staff in the Stuart office building,
then transported downstairs to the theatre
where the staff finished it by day's end . . .
Jay Maness, Plaza theatre manager, had an
all-male staff meeting Saturday morning
(21). He reports courtesy and service to the
patron were discussed with ushers and doormen.
Brehni was in Omaha Saturday
morning (21) to meet his daughter Debbie,
who flew in from Dallas to spend several
weeks with her family. She is a teacher in
the Dallas schools and full of information
about the state of Texas. Part of her summer
has been spent taking a course on
Texas history, required of all teachers.
Jay Maness, Plaza Theatre manager, and
his wife Jeanne are completing plans for
their two-week vacation which starts August
14. They are driving to the Los Angeles
area with Jay's sons, Eldon, Drew and
Craig, who have been visiting with the
couple all summer. After a week visiting
with Jay's brother-in-law and sister Mr.
and Mrs. Jim Dedrick the local couple will
start home via the Grand Canyon. Zion and
Bryce Canyon National Parks.
Jill Beck, concession worker at Douglas
3 and a prcdental assistant student at University
of Nebraska, is wearing a diamond
these days. Her fiance is Rod Rosenthal,
who is a business education major at NU.
"Emperor of the North," which opened
Wednesday (25) at the Stuart, was sneakprcvicwed
Sunday (22) with some 400 specially
invited guests. Manager Al Schulter
said these were Burlington Northern employees
from the local yard and shops, since
the picture is all about railroads and the
battle of policing the hobo traffic during
the depression days of the '30s. Through
Tuesday night (24). a 1 6-l'oot bass fishing
boat was on display in the Stuart lobby. It
was part of a promotional program with
Martin's Lakeside Marina, in conjunction
with the Stuart's showing of "The Neptune
Factor."
son in the railroad security division, met the
Chess enthusiast Bill Smith will take a
German-born Peggy, a secretary and interpreter
in the same office. TTie couple came
vacation from his Douglas 3 assistant manager's
job between .August 4 and August 10
hot dogs with "all the trimmings." The first
show got under way at 11 a.m.
to Lincoln Air Force Base in 1963 after
so he can participate in the North American
Open tournament at Stillwater, Okla.
being stationed twice in England, then Montana
and South Dakota. They remained here
Josh Albee, son of Mr. and Mrs. Lester
Albce of Spooner, was seen in that town's
Bill is driving to Stillwater, accompanied by
after Lee's retirement. He's been with Douglas
Theatre Co. since the mid-60s. Mr. and
leading movie house, the Palace Theatre,
University of Nebraska roommate Ted Herman,
who also will enter the daily chess
for a week recently in the film "Jeremiah
Mrs. Levorson's daughters, Diane and Karen,
and the latter's husband. Kenneth Fair-
Johnson." The Albees started the motel
meets. Bill was out of town several days in
known as the Inn-Town Motel. While the
mid-July when he accompanied his parents
child, are planning an anniversary party the
boy's parents since have moved to Hollywood
to be with their young movie star son,
home in Akron. The former local couple
Mr. and Mrs. Richard Smith back to their
weekend of August 1 1 to honor their parents.
a grandparent, Lester Albee sr., remains in
had driven here for a short visit.
Walt Jancke reports he feels about 20
when sitting down and about 120 when he's
standing up. The comment preceded Walt's
65th birthday Tuesday (24). Besides the
years, a bout with polio in the prevaccine
days left some residual damage in Walt's
legs, as old-time friends know.
David Livingston, Douglas Theatre Co.
vice president, believes the turnaway of cars
on weekends during a "Trinity" combo bill
at the 84th & O Drive-In indicates something
to him. That is the desirability of
more G-rated pictures. "1 believe we could
get many more families going to the movies,
drive-ins and all. if there were an increase
in G films," said Livingston.
The drive-in combination was "They Call
Me Trinity" and "Trinity Is Still My
managed by
Name." The 750-car drive-in,
Paul Ellsberry, had to turn back families
by the carload during the weekend-throughweekend
run.
El Reno, Okla., Centre
Updated and Renamed
EL RENO, OKLA.—After 1 1 weeks of
remodeling, this town's former Centre Theatre
was reopened as the Cinema. Total cost
of the renovation was estimated at $30,000
by co-manager Mrs. Curtis Bullington.
A remodeled front, new marquee, new
nameplate, new concession area and new
carpeting are among the improvements
which first catch the eye of a customer
now. But the Cinema also has new vinyl
wallpaper on the foyer walls, a new ticket
booth located on the north side of the lobby
entrance, new restrooms, new screen and
stage curtains. New seating also has been
installed in the auditorium, which now has
burlap on the walls for acoustical purposes,
new carpeting and refrigerated air throughout
the building. New booth equipment was
added, too.
As Mrs. Bullington told the El Reno Tribune.
"All our operators have to do now is
put the reel on and change it when the
hour is up."
Contractor for the renovation was Marshall
Young of Cleburne, Tex.
BOXOFFICE :: July 30, 1973 NC-3

The
. .
D E S M O I NES
gvelyii James, former RKO and Universal
employee for many years, is "giving a
helping hand" this summer at the Universal
office . . . Anna Lee Poffenberger, Warner
Bros, assistant cashier, vacationed the week
of Monday (16) . . . Helen Long, one-time
Metro-Goldwyn-Mayer employee, is working
part-time this summer at 20th Century-
Fox . . . Judy Rinard, 20th-Fox cashier.
had a one-week vacation . . . Judy Allen,
booker's steno at Paramount, vacationed in
San Diego, Calif., where she visited widi
friends who recently moved to the West
Coast.
Rod Davis of the Davis Theatres and his
family spent ten days at Clear Lake. He
reports they had a great time fishing, waterskiing
and "goofing around." They stayed in
the new condominium that Pete Frederick
has acquired in
that area.
Don Bloxhain, branch manager at United
Artists, is happy with the engagement of
"Last Tango in Paris" at the Ingersoll here
and at the Admiral. Omaha. The Marlon
Brando starrer is holding well in both theatres
. . . Pete Renzo. UA booker, vacationed
the week of Monday (16).
Dave Gold, branch manager at 20th-Fox,
was host to Sanford Howard, producer of
"The Neptune Factor." He spent Wednesday
(11) in Omaha and Thursday (12) in
this city meeting with the press, radio and
TV.
Paramount branch manager Chuck Caligiuri
says "Paper Moon" is doing good business
here. In fact, the picture grossed 40 per
cent higher in its second week, indicating
excellent word-of-mouth publicity.
Abbott Swartz, Minneapolis, visited Filmrow
. . . Daryl Johnson, regional sales manager
for Metro-Goldwyn-Mayer, was in
Lincoln, Neb., Thursday (12) calling on
exhibitors . . . Lucille Krueger, secretary to
Roy Metcalfe, Cedar Rapids, is on a twoweek
vacation at Lake Tahoe and Stockton,
Calif. . . . The Roy Metcalfe family increased
from two to five—three teenagers
moved in on them. Spencer, Giselle and
Shelley are staying with Uncle Roy while
their parents are on vacation.
After receiving numerous calls from theatre
owners who were anxious to find out
what will happen in Iowa in an announced
crackdown on alleged pornography, Roy
Metcalfe, president of NATO of Iowa and
Mid-Central States held a meeting in the
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association's Cedar Rapids office with Sen.
Cloyd E. Robinson. The senator, a Democrat,
reportedly was one of the 15 people
who attended a recent private meeting in
Cedar Rapids. Metcalfe said he wasn't sure
if it was called by city councilmen or not,
while the senator said he felt it might have
been motivated mainly by a women's church
group; however. Commissioner Dick Phillips
has said publicly that the only possibility
at the moment is for citizens to bring
pressure on theatres to stop "bad" films,
using petitions or a boycott. Leonard Wood,
city manager for the Dubinsky Cedar Rapids
theatres, also was present at the NATO
office meeting and stated that "Last Tango
in Paris" was to start its run in Cedar
Rapids within a few days. Cedar Rapids
Mayor Don Canney said there were no
plans to do anything about "Last Tango."
Both Metcalfe's Times 70 and Dubinsky's
Paramount have been under fire for having
exhibited an X-rated film in recent weeks
. . . Another NATO of Iowa meeting was
held Monday (23) at the Varsity Theatre, an
informal session to explore constructive concepts
and methods whereby theatre managements
can regain the patronage of former
moviegoers. Metcalfe said he hoped for a
fair, frank dialog in which it could be communicated
to every small town in Iowa that
a movie theatre is its one indispensable business.
Florence Work of the Central States accounting
department completed 30 years of
service
Wesp,
with
also
the firm June
of the CS accounting department,
spent several days in the Iowa
Methodist Hospital . Denise Conroy, sec-
. .
retary to Myron Blank and Art Stein, is
vacationing for two weeks with a friend.
Central States news: Recent home office
visitors were Ron Montgomery, Mason
City; Ray Dodd, Mall Theatre, Ames, and
Jim McLaughlin, Ottumwa . . . Larry Day
has been getting in quite a bit of golf but
had a sweltering session on the course the
other day. He said even the ball moved
slowly in the heat . . . Those five "ape"
pictures recently booked by many theatres,
especially the drive-ins, did quite well . . .
trip was Estes Park . . .
Jane Heggen, secretary to Larry Day, just
returned from a trip with her husband to
Colorado. One of the highlights of their
The drive-in at
Oelwein on a recent Saturday was rented all
day, until 6 p.m., for a country-western
music contest. Hot as it was, a lot of traffic
was reported, with good snack sales. Manager
Milt Nicole says the airer was rented
to a local man for the event in connection
with the Oelwein Centennial Days ... At
Hastings, manager Dick Smith rented his
drive-in to KICS Radio for a "nostalgia
night," with such oldies as "Perils of Laurel
and Hardy" and "Modern Times," with
Charlie Chaplin, being requested ... A
popular feature at ozoner dusk-to-dawn
shows this year (for the Fourth) was the
offer of free coffee and donuts to
those still
in the underskyer at the start of the fourth
feature. Wiener roasts also were quite prevalent.
However, one manager reports that
patrons were taking the wieners home instead
of eating them at the theatre. With the
price of meat, what can you expect? . . .
The Sun Theatre. York. Neb., garnered a
photo in the local paper showing the kids
lined up for a special summer series matinee
at which "The Batman" was offered .
Gayle Otterman, manager at Charles City,
had a drawing for a pair of track shoes in
connection with the showing of "The
World's Greatest Athlete."
Pony rides were provided for the youngsters
attending the Columbus Drive-In
Wednesday (4). This is an annual affair at
the outdoor theatre and Burns Ellison is
afraid the kids would let him know about it
if he failed to arrange the added attraction
. . . Fourth of July giveaways (via
drawings): a Kawasaki motorcycle was provided
by a local dealer for manager Dick
Smith's promotion at Hastings and Bob
Morton, manager at Fremont, with the cooperation
of merchants, treated patrons to
a bicycle, a 20-inch TV set and some model
toys . . . Jay Cobb, manager at Cedar Falls
and Waterloo, went ape with a promotion
for "Battle for the Planet of the Apes" in
those towns. Two shapely gals donned ape
masks and rode around in a convertible,
which attracted considerable attention on
the streets—to say the least! . . . Fireworks
displays were held at the Hillcrest, Cedar
Falls, and Starlite. Waterloo . . . "Tom
Sawyer" received a variety of promotional
efforts, including a costume contest at Clinton
.. . hardtops at Burlington and
Clinton had excellent turnouts for the five
"ape" pictures on one bill, a one-day offering.
West Virginia Official
Is Considering R Films
MORGANTOWN. W. VA.—Monongalia
County Pros. Atty. David Soloman, who
raided an adult book store, now says "maybe
we'll go after the R-rated films, depending
on what's in them. But. for now, it's the
X-rated films. They're the bad ones."
Richard Herstine, operator of Cinema 1
and 2 in Morgantown, said he would discontinue
showing adult films and Peter G.
Comuntzis, operator of three Morgantown
theatres, said he docs not intend to show
any "obscene films" but expressed confusion
over Soloman's position.
Bust of Late Dan Blocker
Dedicated in O'Donnell
O'DONNELL, THX.—A bronze bust of
the late star Dan Blocker was dedicated here
in this West Texas town.
Resting on a 4'/2-foot granite base, the
22-inch bronze bust shows Blocker in his
famous "Hoss Cartwright" cowboy hat.
Eyeball to eyeball, it stands six feet, 4
inches. Same as the late star.
Blocker's parents once owned Blocker's
Grocery. "Where Ma Saves Money for Pa,"
in this town.
NC-4 BOXOFFICE :: Julv 30. 1973

— —
—
I
—
—
—
'Maurie' World Debul
July 30 at Skywalk
CINCINNATi— Mid Sl.ites Theatres has
been selected to host the world premiere
of National General Pictures' "Maurie"
Monday (30) at Skywalk cinemas 1 and
2. The event will be under the sponsorship
of the Women's American ORT (Organization
for Rehabilitation Through Training).
"Maurie" is the true story of Maurice
Stokes, best player of the Cincinnati Royals
basketball team in 1958, who sustained
brain damage from a fall during a game,
and Jack Twyman, Royals captain, legal
guardian for Stokes and fund-raiser until
his death in 1970.
Stokes Totally Paralyzed
When Stokes was totally paralyzed following
the head injury, the consensus of
medical opinion was that there was no hope
for his recovery, that extensive therapy
would be too arduous and painful even for
"Big Mo" and that the cost of over $100.-
000 a year (over and above what workmen's
compensation allowed) would be
prohibitive.
But Jack Twyman refused to accept the
diagnosis and, at enormous personal sacrifice,
he obtained legal custody of Stokes
and over ten years raised more than $1,-
000.000 for his rehabilitation. His efforts
were more than matched by Maude's
heroic comeback.
This not only is the story of the human
spirit but also a highly emotional dramatization
of two beautiful love stories—the
remarkable liaison between Stokes and his
fiancee and the unshakable devotion between
Jack and his wife. Co-stars of the
film are Bernie Casey as Stokes, Bo Swenson
as Twyman, Janet MacLachlan as
Dorothy and Stephanie Edwards as Carole.
Douglas Morrow, who wrote the screenplay
for "Jim Thorpe—All-American" and
"The Stratton Story," for which he won
an Academy Award, spent a year in researching
and securing the necessary clearances
before he even began the script for
"Maurie."
Frank Ross Co-Producer
Co-producer is Frank Ross, producer of
"Of Mice and Men," "The Robe" and
Academy Award winner "The House I Live
In." Daniel Mann was chosen to direct. His
credits include "Come Back Little Sheba."
"Rose Tattoo" and "I'll Cry Tomorrow."
Jack Twyman, consultant throughout the
preparation and production, was a six-time
All-Pro forward and team captain for the
Cincinnati Royals. After retirement from
the game in 1967, Twyman was color commentator
on ABC-TV basketball sportcasts
and today is a successful businessman, owner
of a Cincinnati insurance agency and
board chairman of a Dayton, Ohio-based
food chain. Twyman gave the film its
title when, at a meeting with the producers
and National General officials, he observed.
"I always called him Maurie."
The world premiere of "Maurie" marks
,\Iid States' third world premiere in three
years. The others were "Billv Jack" and
".Scandalous John."
Confiscation of Receipts
Is Considered in Akron
AKRON—The city council is considering
a proposal to allow the city to collect all
boxoffice receipts if a film is considered
by local courts to be obscene. Law Director
William Baird said that such a bill could
be enacted as the outgrowth of a recent
federal court decision in Cleveland which
declared Akron's film-licensing law to be
unconstitutional.
"We can't close theatres any longer under
the licensing law. All we can do is seek
a common pleas court injunction barring
them from showing a particular movie,"
Baird said. "If the order isn't issued immediately,
the theatre can keep showing the
film. The new ordinance we expect to submit
would allow the city to collect all movie
proceeds if the film is held by the court to
be obscene."
Under the old ordinance, enacted in 1952,
the mayor of Akron had the power to revoke
the licenses of theatres showing what
he regarded as obscene films. The U.S. District
Court in Cleveland overturned the law
based on a civil suit filed by Christine
Enterprises, operators of the Strand Theatre
in downtown Akron. The decision said the
law allowed the mayor to act on the theatres'
past record—or prior restraint— which
is
unconstitutional.
Baird said nobddy was surprised when
the old ordinance was found unconstitutional.
He declared, "The only way we may be
able to get these movie operators is to hit
them in the pocketbook. Maybe we can't
close them up but we can make it expensive
for them to show movies deemed by the
court to be obscene. It would put some
muscle in the law."
Theatre Ordered Closed
15 Minutes After Debut
GENEVA-ON-THE-LAKE, OHIO—The
only X-rated film house in this village was
ordered closed for fire code violations only
15 minutes after it opened. Fire Chief Edward
Andrus said the theatre's wiring system
was not covered and that there were
no fire extinguishers in the building.
The structure formerly was the only burlesque
theatre in Ashtabula County. Firemen
made a random inspection of the building
after police reported they had received
a tip that a bomb had been planted
in the showhouse. No bomb was found.
William Lizewski jr., manager of theatre,
contended it was unfair for firemen
to inspect the theatre while searching for
a bomb. He said he had requested a firesafety
inspection several weeks ago. Some
15 patrons left the theatre when the search
for the bomb started.
The owners now are considering whethe
to make another effort to open.
Two Share Top Rung
InCincyWilh375
( 1N( INNAn—In a week that saw seven
first runs gross in the 300 class (three times
average or better), "The Man Who Loved
Cat Dancing" and "Scarecrow" shared the
top rung on the business Barometer with
375, each playing on holdover time. Tied
at 350 were "Tom Sawyer," "A Touch of
Class" and "Live and Let Die," while right
behind them came "Slaughter's Big Rip-
Off" and "40 Carats" each grossing solid
300s.
(Average Is 100)
Albee ShoH in Africa (MGM), 2nd wk 125
Ambassador A Touch of Class (Emb), 2nd vik. . .350
Carousel 40 Carats (Col), 2nd wk 300
Carousel 2—Godspell (Col), 7th wk 250
Grand Slaughter's Big Rip-Off (AlP) 300
International 70, Kenwood The Friends of
Eddie Coyte (Para), 2nd wk 100
Place—The Last of Sheila (WB), 3rd wk 275
Seven theatres— Live ond Let Die (UA), 3rd wk. . .350
-The Day of the Jackal (Univ),
7th .225
Skywalk 2 The Man Who Loved Cat
(MGM), 2nd wk 375
Times Towne Cinemo Scarecrow (WB), 3rd wk. 375
Valley—Tom Sowyer (UA), 2nd wk 350
'Jesus Christ Superstar' Heads
Cleveland Barometer With 300
CLEVELAND—"Jesus Christ Superstar"
tripled normal business in its second week
at three theatres, vaulting into the No. 1
Barometer place ahead of "Paper Moon,"
which grossed 275 at five theatres, also in
a second week before Cleveland audiences.
Still a third second-week feature, "Coffy,"
captured No. 3 with a strong 265 on two
screens.
Cedar-Lee
State of Siege (SR), 2nd wk 125
2nd wk 100
ive theatres The Man Who Loved Cat Dancing
(MGM), 2nd wk 150
ive theatres Paper Moon (Para), 2nd wk 275
ive theatres One Little Indian (BV), 2nd wk. ..100
ippodrome, Scrump-D-Dump-D Coffy (AlP),
2nd .265
ve and Let Die (UA), 2nd wk. . .230
Three theatres—Scorecrow (WB), 2nd wk 175
Three theatres Jesus Christ Superstar (Univ),
'Cahiir Promoted in SLC
With Show by Ute Rangers
SALT LAKE CITY—Horsemanship and
horse sense were combined to corral a lot
of viewers for John Wayne's latest motion
picture for Warner Bros., "Cahill, United
States Marshal," in which the Duke has
big problems from his kids as well as the
bad guys. As a part of a salute to "Cahill,"
the well-known Ute Rangers are giving
mounted demonstrations of their equestrian
prowess at the Olympus Drive-In here. Also,
the Rangers plan an extensive promotional
tie-in at their Show-D-O and have named
Wayne an honorary Ranger.
Highlighting the "Cahill" opening was a
"No Horse Should Go Through Life Without
Seeing John Wayne" night. Any horse
that came to the Olympus Drive-in and
brought" his owner along with him was
admitted free. Extensive media coverage of
the event, of course, was guaranteed.
"Cahill, United States Marshal" also is
playing the Rialto and Bountiful drive-ins
BOXOFFICE :: July 30, 1973 ME-1
here.

Plan October Opening
For Escanaba Hardtop
ESCANABA, MICH.—David Vaughan,
owner-operator of Cinema II Drive-In, has
resigned as operations director at WTIQ
Radio. He disclosed that ground breaking is
scheduled "very soon" for Cinema I, a 300-
seat hardtop. Mackinac Steel Erection Co.
of St.
Ignace will build the showhouse in the
area now used as a parking lot in the 100
block of South Cedar Street.
Cinema I probably will be open for business
by October 1, Vaughan said.
(^onaratuiatlond
RON
Michigan Officials Begin
Action to Close Theatres
DETROIT—William L.
Cahalan, Wayne
County prosecutor, has filed suit in circuit
court against nine corporations for allegedly
showing "lewd, obscene, lascivious, morally
impure and indecent films." The move came
immediately after Circuit ludge Thomas I.
Foley had refused to continue a restraining
order of so-called "adult" theatres.
Named in Cahalan's "public nuisance"
civil action were: the Diversified Theatrical
Corp., owners of the Krim I and II theatres
in Highland Park, Mich.; Pussy Cat Theatres
of Michigan; Penthouse Theatres; Lido
Cinema Corp.; Highland Theatre Corp.,
to
UNDIEME
on the recent openina of u
GUI'
NORTHGATE CINEMAS I, II &
HAZEL PARK, MICHIGAN
am
THEAUtE
^^
PAUL J. VOUDOURIS
952 Ottawa, N. W.
id ^Itunh
Ljc fou
RiNGOLD
EQyiPMENTCO.
Serving the Midwest
STOCK IN BOTH LOCATIONS
Grand Rapids, Michigan 49503
(616) 454-8852
JOHN KENNY
32647 Ford Road
Garden City, Michigan 48135
(313) 522-4650, 4651
Highland Park, Mich.; Follies Theatres; the
20500 Woodward Corp., owners of the Frisco
Theatre; the Mel Theatre Corp., Melvindale,
Mich., and the Guild Theatre Corp.
Motion pictures judged by vice squad
officers to be "lewd" and named in the complaint
were "It Happened in Hollywood,"
"Deep Throat," "The Devil in Miss Jones,"
"Little Sisters," "Marriage Manual," "Fly
Me!", "Hot Channels," "High Rise" and
"Teenage Cowgirls."
Cahalan's action, which observers believed
could lead to wholesale raids on theatres
here, had been expected since the June 21
U.S. Supreme Court decision which opened
the way for the application of local community
standards in determining obscenity.
Three adult movie houses reportedly closed
in Detroit following the high court ruling
and other theatres in the area appeared to
be changing their policy on the exhibition of
X-rated films.
Said Joseph Busik, owner of the Six Mile
Theatre, 16525 Woodward, Highland Park,
Mich., "I'm dropping X-rated movies. I'm
going to show PGs and Rs. I stayed in it as
long as it was legal. When it's no longer
legal, I'm getting out of it."
Plainclothesmen from the Detroit Police
Department began visiting each of Detroit's
adult book stores and theatres specializing
in X-rated films June 25, four days after
the announcement of the Supreme Court's
decision. City officials, however, denied that
any "blitz" action was planned to close the
city's 20 adult theatres and 25 adult book
stores. However, Lt. Leo Martin of the
police obscenity unit conceded continuing
meetings were being held by the police, city
officials and county prosecutors.
Film Censorship Board Is
Proposed in Lorain, Ohio
LORAIN, OHIO—This city is
believed to
be the first in Ohio where a motion picture
censor board is being considered by the city
council. A proposed ordinance would create
a three-member board which would have
the power to bar any "lewd or lascivious"
films or films showing people hanged or
burned. The board also could ban the showing
of motion pictures which its members
decided could lead to a "breach of the
peace, extreme racial antagonism or riots."
City Solicitor John J. Hritsko, who prepared
the proposal at the request of Mayor
Joseph J. Zahorec. said the bill was merely
a "sample ordinance" now in the "discussion
stage" by the council's legislative committee.
Mayor Zahorec said that he and the
council were not discussing the sample ordinance
as much as they were discussing
the problem of what is "hard-core pornography."
Said the mayor. "Since the U.S. Supreme
Court decision came—and since we have
had some complaints in this area—I asked
the council to make a law that's available
and could be enforced."
Under the sample ordinance, censorship
board members would serve at the pleasure
of the mayor for one-year terms, with no
pay.
iViE-2 BOXOFFICE July 30. 1973

Order to Restrain Toledo
Police Denied by Court
TOLEDO, OHIO—A request tor a
temporary restraining order by Toledo book
store owners and employees to prevent
Toledo police from interfering with their
operations, pending a decision on the constitutionality
of Ohio's obscenity dissemination
law, was turned down a few days ago. The
plaintiffs also are asking U.S. Dist. Judge
Nicholas J. Walinski to convene a threejudge
panel to rule on the state law.
Ted lorio, who filed the suit on behalf
of four book store owners and their employees,
charged that the police officers are
judging for themselves what is obscene,
without any Ohio court yet determining
what constitutes material which is offensive,
based on local contemporary standards. The
plaintiffs are seeking the return of all
seized materials and a total of $300,000 in
damages.
Named as defendants were Frank Pizza,
Toledo's city law director; Capt. Norbert
DeClerq, head of the Toledo police vice
squad; other members of the police department:
Gov. John J. Gilligan of Ohio, and
Ohio Atty. Gen. William Brown.
lorio said that, although the city law
department was asked for advice following
the U.S. Supreme Court decision June
21, no such guidelines were given.
Myerson Ncaned Cleveland
Branch Mgr. by Columbia
NEW YORK— Richard Myerson has been
promoted to Cleveland branch manager for
Columbia Pictures, it was announced by
Milt Goodman, vice-president and general
sales manager.
Myerson, 27, started with the compan\
as a sales trainee in Boston in the sun:
mer of 1971. He later became a salesm:'
in Cleveland and was a salesman in New
York before his latest promotion.
Adult Theatre Manager Is
Arrested, 2 Films Seized
COLUMBUS — Dean L. Darling, 32,
manager of the Adult Theatre, 1320 South
High St., was arrested Wednesday (18) on
a charge of "exhibiting obscene materials."
He was scheduled to be tried in municipal
court Wednesday (25).
Columbus police confiscated two films,
"Danish Blue" and "Flying Acquaintances."
Oxford Theatre Renamed
OXFORD, OHIO—This town of two
colleges will see a merger of the two, the
120-year-old Western College for Women,
a private institution, and its state-supported
neighbor across the street. Miami University,
in the fall of 1974. As a portent of things
to come, this town's only film theatre has
changed its name, shortening it from th
Miami Western to the Miami. The shortc
name fits a new, sleeker marquee. Westerp
had approximately 350 students and Miam'
about 13,000.
CLEVELAND
Jj^M good wishes to Rickey Labowitch, for
40 years secretary for the Cleveland
Motion Picture Exhibitors Ass'n, who retired
Thursday (26).
Rick Myerson arrived from New York
Sunday (22). The following day he assumed
the position of Columbia branch manager
for Cincinnati and this city. Myerson formerly
worked here as a Columbia salesman
. . Paris Cook, Columbia stenographer,
resigned Friday (27).
Burton Topal, United Artist division manager,
was in the citv Wednesday (17) and
Thursday (18).
Millard Ochs, former Akron Summit
Mall Theatre manager, has moved to Cincinnati.
He is the new city manager for all
the RKO-Stanley Warner theatres in that
city.
Actor Robert Stack was in the city
Wednesday (18) to participate in the U.S.
Clay Bird Championship, which met at the
Winchester Gun Club in Chardon. Stack
was doing some shooting—not the movie
type . . . Peter Lucas and William Shatner
will be seen with Sylvia Sidney and the
Kenley Players in "Arsenic and Old Lace."
a play in which Lon Chaney jr. originally
was to have appeared.
Frank Hurley, Rappaport Theatres district
manager, returned to the city a few
becoming pounds heavier, having spent six
weeks in Baltimore.
Lee Preston is the new Universal Pittsburgh
booker.
Noel Harrison, son of actor Rex Harrison,
is appearing at the Canal Fulton Summer
Arena in the production of "Camelot." presented
Tuesday (17) through Sunday (29).
Shirley Wintner, an audiologist for the
Fairfax County schools in Virginia and
daughter of Mr. and Mrs. Stuart Wintner of
Miami, Fla.. and this city, recently married
Jack Kaplan a senior at George Washington
University School of Medicine. The ceremony
took place here at the Oakwood
Country Club. The bride's father is founder
of National Drive-In Theatres, operating in
this state. Florida and Nassau.
Later this month Karamu House poet and
actor Akki Onyango is heading for New
York to look over several movie scripts that
might have a suitable role for him . . . Former
local boy, Emmy-winner and comedian
Tim Conway, who grew up in Chagrin Falls,
recently returned to the city to serve as host
and master of ceremonies for the fourth
Emmy Awards banquet staged by the local
chapter of the National Academy of Television
Arts and Sciences, held at the Hotel
Sheraton-Cleveland.
Fred "Jiggs" Dzik succeeds Claudia
Ungar as Buena Vista booker. New additions
to the BV staff include Donna Sullivan,
secretary to division manager Fred
Buckelman; Marion Sterle, clerk-typist, and
Steve Horowitz trainee.
Private services for Aaron D. Wayne, retired
motion picture salesman and distributor,
were held in Scranton. Pa.. Friday (20).
Wayne had worked for many of the major
film companies. He was a Paramount salesman
for several years and at his retirement
here in 1964 was associated with United
Artists. His home was in Shaker Heights.
Wayne died Tuesday (17) in the Suburban
Pavillion. He was a member of the Variety
Club and past commander of the American
Legion Theatrical Post. He leaves his wife
Ruth.
Chuck Mason, General Cinema, Boston,
was in town Friday (20) visiting Jim Ryan,
Universal branch manager.
Henry Mancini, composer of untold
movie and TV scores, who recently appeared
at Blossom Music Center, was bom here
in Maple Heights 49 years ago. His program
at the center featured the world premiere
of music from his score for "Visions
of Eight." the official film of last summer's
Munich Olympics. Mancini was one of the
eight famed conductors who contributed to
the score. Mancini. winner of three Academy
Awards and 20 Grammies and whose
most recent film score is heard in Columbia's
"Oklahoma Crude." not long ago
joined what he called "the very select club"
of movie composers rejected by directors.
In his case, the movie was Hitchcock's
"Frenzy." According to the composer,
Hitchcock, during the London shooting of
the film, seemed pleased with his score.
Upon Mancini's return home, it had been
replaced. Mancini was paid and Universal
Pictures now own the score.
Decision Is Forthcoming
Regarding Shea Theatre
ASHTABULA. OHIO—Cinema Centers
Corp. and Shea Theatres announced the two
corporations would combine resources to
build additional multitheatres in New England
and in the Midwest. Management of
the current and future properties of both
corporations will be handled by Theatre
Management Services.
In Ashtabula, Shea maintains two movie
houses, the Shea Theatre, 4632 Main Ave.,
which is not showing films at present, and
Shea's Cinema West. 3409 North Ridge
West. Durward Duty, manager, said future
decisions on the Main Avenue Shea's building
will be forthcoming.
.JB.PjTV'*^ ".>*""•-
&^mm^m
$30.00
50.00
BOXOmCE :: July 30, 1973 ME-3

Tomara Dobson on PA Tour
COLUMBUS To Plug 'Cleopatra Jones'
CINCINNATI—The Sickle Cell Anemia
^he first step in a program to make the Campaign 73 was aided by the personal
Capitol Square area, in the heart of appearance of Tamara Dobson, modelactress,
who visited Cincinnati Friday (13)
the downtown theatre and business district,
into a people-oriented complex will be taken to attend a midnight benefit preview of
soon when Pearl Street is transformed into her new Warner Bros, film "Cleopatra
a plaza in the half-block to the west of the Jones." The showing at the Grand Theatre
new State Office Building skyscrajjer. It is was sponsored by WCIN Radio and the
expected that similar pedestrian plazas will Sickle Cell Anemia Group, whose fund
close alleys next to the projected Ohio received 100 per cent of the donations.
National Bank skyscraper on East Broad
Mayor Theodore M. Berry was on hand
Street, extending from Third Street to
to extend an official civic welcome to Miss
Fourth Street. Construction of skywalks
Dobson. Red carpet on the sidewalk, klieg
(similar to those in Cincinnati) also is contemplated.
One could be built above Wall
lights and a rock band added Hollywood
glamor to the proceedings.
Street from the Lazarus Department Store
Miss Dobson, who has been featured on
the covers of numerous national magazines,
first also stars
Street to the Sheraton Hotel and another
Shelley Winters, Bernie Casey and Brenda
south above Lazelle Street to the Ohio
Sykes.
National Bank Building and to the 12-story
Miss Dobson earlier began a two-week
parking garage now under construction between
Fourth Street and Fifth Street.
publicity tour of the nation which will take
her to Washington, D.C.: Philadelphia,
Corporal Howard Champ of the Franklin Baltimore, Boston, Pittsburgh. Detroit, Atlanta,
Dallas, Fort Worth and Houston.
County sheriffs office arrested Michael F.
Moran, half-owner of the Lions' Den Bookstore,
Westerville, and clerk Donald E. role of a secret agent embarked on an ex-
In "Cleopatra Jones" she plays the title
Keels after Champ viewed two 8mm films citing action adventure. The film opened
and judged them "definitely obscene and an exclusive engagement Wednesday (18)
perverted . . . pure smut." Moran and Keels at the Grand Theatre.
were charged with "possession of lewd, The Panavision-Technicolor motion picture
was produced by William Tennant
lascivious and obscene material." Champ
said the raid was prompted by "many complaints"
from Westerville residents. Moran screenplay by Max JuHen and Sheldon Kel-
and directed by Jack Starrett from the
and Keels were to appear later in Franklin ler.
County Municipal Court.
Boe Cook Plans Indoor
CINERAMA IS IN
Twins for Minden, La.
SHOW BUSINESS IN
MINDEN, LA.—Boe Cook told the Minden
Press-Herald that he's still hopeful he
HAWAII TOO.
can build a
When motion picture theatre here
you come to Waikiki,
soon.
don't miss the
[jljlrfwjjj^
famous
If his plans materialize, he said the theatre
would be a twin indoor complex that
Cinerama's Reef Towers Hotel.
(hawaiTI
Don Ho Show. . . at
^oraij
would
IN WAIKIKI: REEF . REEF TOWERS EOGEWATES be ready for its first patrons by late
.
summer.
northward
(which
to the LeVeque-Lincoln
houses RKO Palace) and
Tower
perhaps
extending to the Ohio Convention Center.
previously has appeared in cameo roles in
several movies. "Cleopatra Jones" is her
An eastern leg might be built above Lynn
major starring vehicle and
.
CINCINNATI
^r. and Mrs. Nate Levin, division manager
for JMG Film Co., Detroit, and Suzanne
Drolaschagan, booker, were in town to
visit Jay Goldberg. JMG president.
JoAnn Shelton, United Artists secretary,
and Larry Thomas, Tri-State booker, were
recent weekend guests of Ernie Powell, exhibitor
in Pikesville. Ky., and his family.
Harold Hoffert, American International
Pictures booker, and Elaine Scherder, secretary
to Merritt Sticker, Paramount branch
manager, have returned from vacations.
Natalie Wallup is new chief of the collections
department at JMG Film Co.
Kentucky exhibitors O. G. Roaden, Loyall,
and David Baker. Stanton, were recent
visitors, as was Ed Parker of Dayton.
Phil Borack, president of Tri-State Theatre
Services, and his family had a good
time on their vacation
at Sarasota, Fla.
Brenda Buchanan is the new secretary at
Interstate Theatre Services.
MGM Publicist Baldridge
Heads Jaycee Fund Board
TULSA—Tom Wood Baldridge. a field
press representative for Metro-Goldwyn-
Mayer, was elected board chairman of the
Jaycee War Memorial Fund Saturday (14).
The fund is a trust with more than $1,000,-
000 in saleable assets, having as its purpose
the educational and patriotic training of
young men and women.
The Jaycee War Memorial Building complex
in Boulder Park in this city houses the
U.S. Jaycees national headquarters and
several commercial tenants.
Baldridge, founder of the fund and a
former director of Winchester's Shenandoah
Apple Blossom Festival, was first president
of the Virginia Jaycees and is a past vicepresident
of the U.S. Jaycees. In February
he took part in dedication of a new $800,-
000 wing to the War Memorial complex.
Start BOXOFFICE coming .
D 1 year for $10 D 2 years for $17 (Save $3)
n PAYMENT ENCLOSED D SEND INVOICE
Salem Twin Celebrates Opening
YOUNGSTOWN, OHIO—To celebrate
the recent opening of Salem Twin cinemas,
located on Route 14 in the Salem Shopping
Plaza, all seats are $1 until the end
of July. Opening bills were "Young Winston"
and "Charlotte's Web." Both theatres
offered two features each evenina.
THEATRE
These rotes for
U.S., Canada, Pan-America only. Other countries' $15 a yeor.
STREET ADDRESS _.... _
TOWN STATE ZIP NO
NAME
POSITION
BoXOffice — THE NATIONAL FILM WEEKLY
825 Von Brunt Blvd., Kansas City, Mo. 64124
July 30, 1973

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WB),
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t
I
Rogers Fund Support
Contagious in NE
BOSTON— S.im Richmond ol Richmond
Film Distributors. New England area chairman
for the Will Rogers Memorial Fund,
announced that all Boston film distributors
and more than 250 area exhibitors have
notified him of their intentions to take
part fully in the hospital campaign. Richmond
expects the number of participating
theatres to zoom over the 700 mark b\
August 1. all agreeing to take part in an
all-out collection drive during August.
Richmond said, too, that c impaign leaders
at New York headquarte;^ are delighted
with the reports coming in from Boston regarding
the campaign work that has been
accomplished and the enthusiasm exhibited
by all industry people joining in the effort.
Richmond said that credit is due particularly
to Tom O'Brien, Columbia branch manager,
and Solly Simons, sales representative
of the same company, for the very important
roles they have had in lining up
theatres and other support for the drive.
Richmond has been stressing the fact that
the Will Rogers Hospital fund campaign
is an important function in the film industry,
citing that the ten officers. 2S directors
and 66 trustees are among the most
important and influential men in this business—
and that they give freely of their time
and effort continually for the benefit cf
the
fund.
This year the New England film
industry
has been pledged by Richmond to surpass
5100,000. It also marks the first year in tht
18 years since the fund was created that an
independent film distributor has been honored
by being named as drive chairman,
all the chairmen preceding Richmond hav
Mojack Films' Comedy Has
U.S. Debut at Lowell
ing been selected from national film distributors.
LOWELL, MASS.— Mojack Films' Quebec-produced
comedy. "Tiens-toi Bien Apres
Oreilles a Papa." had its American premiere
at the Lowell Technological Institute as
part of opening of the Franco-American
Festival. The premiere was negotiated and
attended by Albert Santerre.
Also present were Mrs. Albert A. Daigle,
Jean-Maurice Tremblay. director of Quebec
government office, Boston; Mrs. Jean-
Maurice Tremblay, Daigle, president, Franco-American
Day committee; and Peter
Bogart, projectionist.
The movie, a top-grossing attraction in
the province of Quebec, stars Canadran TV
personality Dominique Michel.
/5 of 16 Boston First Runs Gross
Above Average; Eddie Coyle 460
BOSTON—With the sole exception of
one of the holdovers, all Boston first-run
films brought their exhibitors rewarding,
above-average grosses in a report period
marked by extremely uncomfortable hot
weather. "The Friends of Eddie Coylc" and
"Live and Let Die" led the way with 460
and 400. respectively. "Last Tango in Paris."
"A Touch of Class" and "Blume in
Love" grossed in the 300s. while ten others
trailed closely in the 100s and 200s.
Average Is lUU)
Astor The Legend of Boggy Creelt ;SR)
Beacon Hill Jesus Christ Superstar (Uni\
Charles A Touch of Class lEmb), 4th wk. .
Cheri One Blume in Love WB)
Cheri Two—The Lost of Sheila 4th wk
!
Cheri Three Last Tango in Porls I'UA), 1 4t
Circle Cinema The Friends of Eddie Coyle
(Para), 3rd wk
Cinema 57 One Paper Moon (Para), 5th wk
Cinema 57 Two—O Lucky Man (WB)
Gary Shaft in Africa (MGM), 3rd wk
'
Loews' Abbey One—The Hireling (Col), 3rd
Music Hall— Live and Let Die UA), 3rd wk.
Pari a— 40 Corots Cj!
he Day of the Jockol fUniv),
-Sloughter's Big Rip-Off (AlP
Neptune Foctor :20th-Fox)
•Live and Let Die' 450
Third Week in Hartford
HARTFORD—Above-average gross percentages
abounded here, the strongest one
being a rousing 450 recorded by "Live and
Let Die." third week in Showcase Cinema
IV. "Paper Moon," another third-week feature,
hit the 275 ring and "Scarecrow"
wasn't far behind at 250.
Art Cinema Campus Swingers (SR); Swinging
Models (SR) '75
Four theotres The Horrod Experiment iCRC),
3rd wk
Newington Lost Horizon ;Col), 9th wk
Showcase CJnemo 1 Scoreerow /WB), 3rd wk. ..2
Showcase Cinema III Bottle tor the Plonet ot the
Apes (20»h-Fox)
Showcase Cinemo IV Live ond Let Die
3rd
.450
fhcotri -Trader Ho (MGM)
"The Last of Sheila' 400
In New Haven Debut
NEW HAVEN—"The Last of Sheila,"
starting an engagement at the Whalley,
tested out as the strongest bo.xoffice attraction
of the report period by grossing four
times normal business at that theatre. "Live
and Let Die" and "Last Tango in Paris,"
continuing profitable New Haven runs, each
doubled average in the report week.
Cinemart, Milford Cinema II Scarecrow (WB),
3rd wk 180
Colleae, two drive-ins ^Live ond Let Die (UA),
3rd wk 200
College Street Cinema Let the Good Times Roll
(Col), 4th wk 75
Crown It Happened in Hollywood (SR); Judy (SR),
2nd wk 175
Milford Cinema I The Man Who Loved Cat
Doncing (MGM), 3rd wk 115
Post Student Teochcrs (SR) 100
Roger Sherman—ShoH in Africa :MGM), 3rd wk. 100
Showcase Cinema I The Day of the Jackal
(Un 3rd
Showcase Cinema II— Paper Moon Paro) 5th wk
Showcase Cinemo III—Lost Tongo in Pons (UA),

. . MGM's
BOSTON
gobby Aaron and Lou Chiaramonte at
Cinema Designers announced completion
of their third successful turnkey opening
in recent weeks for Irwin Cohen of
C&F Theatres in Williamstown, Mass.,
Colonial cinemas 1 and 2, the Allen-Cooley
Cinema in Springfield and the new Holyoke
Cinema in Holyoke.
Otto Preminger, prominent Hollywood
director and producer, is at the North
Shore Music Theatre in Beverly this week
to watch the performance of a local native
in the current production "Camelot" for a
preview of his individualism and ability,
prior to directing him as a star in Preminger's
coming project "Full Circle."
Boston's film district welcomed the arrival
of Neil Evans, recently appointed manager
for Allied Artists. Evans is charged with
covering Boston. New Haven. Buffalo and
Albany . office personnel greeted
the return of the popular Eloise White with
cheers and lusty hellos, as she returned to
her desk after a three-month leave of ab-
Paul Kessler, general manager for Theatre
Management Services, announced that Tom nicipal court.
Downs, manager at the Meadow Glen Harry Poravas. the general manager of
Drive-In, was named June Manager-of-the- both theatres, was served with a summons
Month for his accomplishments in four important
areas of theatre management: 1. with the films. He made a statement: "I
to appear in municipal court in connection
Confining his day-to-day budget requirements
to an even basis and required percent-
because neither the state nor the city
think the vice squad has jumped the gun.
has
ages, combined with big business and strong
weekends. 2. The popcorn contest winner
for the greatest number, percentagewise, for
the sale of popcorn. 3. An enthusiastic volunteer
when it comes to cooperating on new
tests on food items. 4. A winner for having
tested successfully the "free glass" promotion.
All in all. Tom has been voted a gem
and a pleasure to work with; his sparkling
enthusiasm is boundless.
^^m\\m//A6fil^ Boston Opens Phase 1
5ff ff^ATCH PROJECnON IMPROVE >5 rt f » . • O Tfc
g -M g Qf Anli-omut Drive
NEW TECHNIKOTE S
S SCREENS ^ XRL ^
(LENTICULAft)
^ JET
WHITE & PEARLESCENT
f|TiCMI TECHNIKOTE CORP. 43 SMbrlog St., fttclrx 31
BOB
^
GOOD LUCK! - C & F
on the opening of
BOSTON—Law enforcement agencies
here are planning the anti-smut program
against films in phases. Phase One has already
begun and Phase Two is awaiting
guidelines from the attorney general's office,
it was learned from legal advisors at city
hall and in the state house.
COLONIAL CINEMA I
Williamstown,
During the past ten days, the vice squad
here has seized films and magazines at two
film theatres and one adult book store.
Mass.
THEATRES
& II
CINEMA DESIGNERS, INC.
1245 Adams St. (617) 298-5900
LOU
Deputy Police Sup't. John Doyle said that
the raids represent "the beginning of a series
of actions" against film houses and book
shops in the Greater Boston area.
The vice squad seized three allegedly
obscene films at the Capri Cinema and the
Twin X Cinema on Washington Street in
downtown Boston after obtaining a search
warrant from Judge Jacob Lewiton of mu-
issued guidelines on obscenity since the
court's rulings."
Meanwhile Atfy-Gen. Robert Quinn's
is office trying to determine how much
authority the state's 351 cities and towns
have in regulating films, live entertainment
and bookstores.
Lawyers on Quinn's staff are studying the
text of the Supreme Court's June 21 opinion
with an eye toward amending state laws on
pornography. Law enforcement officials, including
district attorney of Suffolk County
Garrett H. Byrne and Middlesex County
district attorney John J. Droney. have
praised the court's rulings.
Motion picture exhibitors are fearful that
the situation may develop into a revival of
state and city censorship boards, such as
plagued the industry over a decade ago.
when films were actually precensored by a
board for daily showings in theatres and a
special board to censor Sunday film showings.
These censorship boards weres outlawed
in Boston and Massachusetts after Times
Film went to court over "One Summer of
Happiness" and the Supreme Court found
the censorship boards unconstitutional.
Distributors here are also worried because
under the new guidelines, it is feared that
what may be permitted in one city or town
will not be permitted in another city or town
under the "community standards" opinion
of the U.S. Supreme Court.
Novelist Eric Hatch
BRISTOL. CONN.—Eric Stow Hatch.
72, president, WBIS-Radio, and author of
25 novels, including "My Man Godfrey,"
filmed 40 years ago with William Powell
and Carole Lombard starred, died Wednesday
(4).
.
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BATH. ME.—Eliot C. Bold. 61. former
projectionist at the Bath Opera House, died
June 22 in a Bath hospital.
CINERAMA IS IN
SHOW BUSINESS IN
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When you come to Waikiki,
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SlUfMlk '^°''^'^ """'^s the famous
HAWAII Do" Ho Show. . at
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July 30, l'>73

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WHEN GARY GRAVER screened
"SANDRA" FOR DAILY VARIETY. THEY SAID:
P^mr
a slickly photographed and "-"^
le of a winsome young chick who leaves hor
ade plenty.
Gary Graver directed, photographed and edite^
3tely compete"* ^"^ r^KMoccir^n^l
"Sandra, t.-c ...c-m-.s - ^
AND IT WAS!
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SBC Cinema City Quad
Makes Hartford Bow
HARTFORD—The first theatre opening
in Hartford proper in 35 years was held
Wednesday (18), SBC Management Corp.
beginning operations at its Cinema City
MBiBti
I-II-III-IV in the city's Brainard Industrial
Park, to the southeast of the downtown
business district. Overall seating capacit\
is 1,300.
Arthur Russell, formerly manager of the
Ron Goldberg Family Theatres I-II, Rockville,
is house manager, under SBC city
manager Robert P. Butler.
Opening attractions were "Godspell"
(Cinema I), "A Warm December" (Cinema
II), "The Sound of Music" (Cinema
III) and "Baxter" (Cinema IV).
our
best wishes
for the success
Sneaks 'Warm December'
SPRINGFIELD—National General Pictures'
"A Warm December" had a western
Massachusetts sneak preview at National
General Theatres' Fox Cinema.
of the
MAINE COAST
CINEMA 1 & 2
ELLSWORTH. MAINE
and
CINEMETTECORP.
OF AMERICA
VERMONT
gBC Management Corp. has assigned Jerry
Chase to managership of the Mt. View
Drive-In. Winooski. succeeding Peter Gervais.
shifted to managership of the cinema
I-II complex. South Burlington. Merrill
Jarvis. who held the latter niche, is now in
independent exhibition, operating the Flynn.
downtown Burlington, and Merrill cinemas
I-II. South Burlington.
James Bond continues as an audience
lure. Despite massive flooding (state loss
estimates ran as high as $62 million), the
Jarvis Flynn, Burlington, reported excellent
response for "Live and Let Die," marking
its Vermont premiere. Newspaper ads enthused:
"Even last week's flooding of rivers
and streams couldn't keep the crowds from
".
seeing 007'
. . in action! It's really great!
Some people are seeing it two and three
NEW HAVEN
phe independent Capitol. Milford, has resumed
weekday matinees through Labor
Day. Admission is 99 cents.
Westport's Sean Cunningham, who catapulted
to directorial recognition with his
"Together" and "Last House on the Left," is
being touted as "one of the fastest rising
young filmmakers in America" by the area
press for his latest effort, "Loops," said to
redefine the fast-developing realm of "porno-chic"
motion pictures.
Newport, R.I., Paramount
Part of Bankruptcy Sale
NEWPORT. R.I.—The former Paramount
Theatre and attached stores are up
for sale, subject to bankruptcy proceedings
of the building's owner, councilman Richard
S. Phelps. The asking price is reported at
$350,000 but any sale must be approved
by the bankruptcy court.
Phelps had renovated the building and
was planning to open a shopping mall and
movie theatre, when he and his wife, doing
business as the Richard S. Phelps, Inc., filed
for bankruptcy in May in U.S. Distrii.-
Court. An arrangement with creditors filed
May 10 listed liabilities that exceed assets
by more than $186,000.
Hss
Its another hlATJO^^AL THEATRE SUPPLY msuiilatii
BOXOFFICE ;; July 30, 1973

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—
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— ——
.Very
Very
—
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—
—
— —
I
I
Theatremen of Quebec
Hold Annual Meeting
MONTRHAL— A special tribute lor their
contribution to the development ot the Quebec
film industrs was paid to producer
Denis Heroux, left, French-Canadian
film producer, receives a ceramic
memento from Paul Gendron, president
of Ass'n des Proprietaire de Cinemas
du Quebec, right. Looking on is
the Hon. Guy St. Pierre, industrial and
commerce minister for Quebec. The
presentation occurred at the association's
annual convention held in Quebec
City.
Denis Heroux and actor Daniel Pilon at
the convention of the Ass'n des Proprietaires
de Cinemas du Quebec in Quebec City.
The association's aim in mailing this gesture,
explained president Paul Gendron, was to
encourage other private sectors of the film
industry toward a similar initiative, designed
to recognize Quebec talent and to
encourage the progress of the industry in
the
province.
Guests of honor at the association's annual
convention banquet, Pilon and Heroux
were presented with two impressive ceramic
works created by Quebec artist Huguette
Bonet.
In his brief remarks, Gendron compared
the degree of development of the Quebec
film industry with that in Sweden today, the
us as cinema owners," he continued, "that
commercial films produced here do not
constitute at lea.st a launching pad for an
industry comparable to that which exists in
other countries which we look on as models
in this field." Of particular significance, he
stressed, is the fact that Quebec recuperates
the vast majority of returns on investments,
since these films are shown within its
boundaries.
Gendron also pointed out that, in 1971.
(Continued on page K-2)
Strong Midsummer
In Toronto; Tango
TORONIO—Midsummer business continued
to be strong at first-run houses, led
again by "Last Tango in Paris" in its fourth
solid week at the Towne Cinema. "The
Neptune Factor" did "very good" in its
opening week at Imperial I. as did first-week
"O Lucky Man." "Jesus Christ Superstar,"
"The Friends of Eddie Coyle," "Dillinger,"
"The Harrad Experiment" and holdovers
"Paper Moon" and "The Day of the Jackal."
Carlton Live and Let Die ;UA), 2nd wk- Very Good
Coronet, others Battle for the Planet ot the Apes
i20th-Fox)
Good
Hollywood (North) Paper Moon (Pore),
3rd wk Very Good
Hyland 1 The Day of the Jockol (Univ),
5th wl

.
A
01 ARTKR-CENTURY CLUB MEMBERS—At a luncheon held at the Park
Pla/a Hotel, Toronto, N. A. Taylor, president of Century Theatres Management,
welcomed eight new members to his circuit's Quarter-Century Club. In the brief
induction ceremony each new member was presented with a gold pin and a
Canada Savings Bond. In making the presentations, Taylor paid warm and
nostalgic tribute to each employee's contributions to the company's success. Shown
in the front row, left to right, are: Alex Starkman, projectionist, Uptown Theatre,
Toronto; Douglas Lawless, head office audit department, Toronto; Mrs.
Lucy Brill, theatre staff, Elgin, Ottawa; N. A. Taylor; John Millar, manager,
Cinema, Hamilton, and back row, left to right. Grant Garrette, manager, City
Centre cinemas, Sudbury; WiUiam Curley, manager, Scarboro Drive-In, Toronto;
Dudley Dumond, Toronto supervisor, and Jack Marion, manager, Britannia
Drive-In, Ottawa.
quently was
TORONTO
assistant manager at the Hyland
in this city and soon had his first
appointment as a manager at the Odeon
Joseph L. Mankiewicz, filmmaker, was in Don Mills. He moved to the Odeon Humber
town to be honored at the Ontario Film in October 1970. Prior to that and following
his stay at the Don Mills, he had man-
Theatre when his best-known motion picture,
"'All About Eve," was shown. For aged a theatre in Kingston and the suburban
the press he commented at length on the Odeon Elaine in this city.
current American political situation.
Replacing the luncheon meeting that was
canceled, the Variety Club of Ontario Tent
28 held a luncheon Tuesday (17) in the
ballroom of the Royal York Hotel, which
was a special tribute to local sports personality
"Whipper" Billy Watson. Jim Coleman
and Jim Vipon were among the outstanding
sports writers who spoke of the
"Whip's" many splendid charity interests
over the years, particularly in helping crippled
children.
William "Bill" Snelling, manager of the
Odeon Humber in this city, has been appointed
to the company's advertising and
public relations department. He succeeds
Sam Jackson, who has resigned to take a
position in the publishing industry. Snelling,
who is 28, began his career in the motion
picture industry while still attending school.
He worked during this period as an usher
with the Odeon circuit, from 1960 until
1964, when he graduated and joined the
company as a trainee manager. He subse-
MERCHANDISING
THROUGH THEATRE
MOTION PICTURE
ADVERTISING
Producer Paul Mazursky and actress
Susan Anspach were in town to promote
their new film "Blume in Love." The movie
was previewed Monday evening (9) at the
Ontario Film Theatre and then opened here
at the Uptown Three. A press conference
was held at the Four Seasons Motor Hotel.
Actor Ernest Boi^nine returned to our
town for the filming of "A Day in the
Country" and was interviewed Wednesday
(11) by Betty Kennedy on her popular
CFRD Radio show.
With the opening of the Imperial Six
here, the booking pattern for first-run theatres
in this city is likely to change noticeably.
In its first week, the Imperial reported
particularly strong business with four
of its opening six attractions.
New bookings included "Cahill, United
States Marshal" at the Yonge and two driveins-
"The Hammer of God" at the Imperial
Six; "To Die of Love" at the International
Cinema, and a multiple opening of "Oklahoma
Crude" at the Coronet, Humber,
Albion One, Sheridan Two and two Odeon
drive-ins . . . NFB bookings included "Valley
of the Moon" at the Cinecily; "Canada
the Land" at the Hyland Two; "Hot Stuff"
at the Cinema Lumiere; "Balablok" at the
York Two, and "Bannerfilm" at the Yorkdale
Cinema and the Uptown Three.
Pioneers' Tournamenl
Slated for August 23
TORONTO— Pioneer president Leonard
Bernstein, following a meeting of the Canadian
Picture Pioneers golf tournament committee
Wednesday (11), predicted the largest
crowd ever for the 22nd annual event to
be held Thursday, August 23. Site of the
tournament will be the Cedarbrae Golf &
Country Club on Steeles Avenue, one mile
east of Markham Road, where it was held
in 1972.
Golf tournament chairman Zeke Sheine
reports that advance ticket sales already are
well ahead of last year and his prize committee
has amassed a tremendous number
of prizes for the lucky draws and giveaways,
which are one of the highlights of
the annual industry get-together.
Committee members Gerald Dillon and
John Dymont of Theatre Confections, Ltd.,
report an excellent response from suppliers
in providing a bumper crop of "goodies"
for the ever-popular booty bags which go
to each industry member or guest purchasing
a ticket for the tournament. Proceeds
from this occasion are the chief source of
funds for Pioneers' benevolent activities
within the motion picture industry. Tickets
are available from any member of the golf
tournament committee or from Pioneers'
secretary May Chinn, 175 Bloor St. East,
phone 929-0865.
In the 22 years since its inception, the
Pioneer's tournament has become the biggest
annual outing for people in the film industry,
their suppliers and friends, attracting a
large number of film people from all over
the province as well as from the Toronto
Theatremen of Quebec
Hold Annual Meeting
(Continued from preceding page)
there was an 1 1 per cent increase in Quebec
cinema audiences, while there was a
general falling off in attendances in all
cinemas of the other provinces. "We see
in
this phenomenon concrete evidence of the
success of Quebec films and of the determination
of cinema owners to make their
facilities available for the promotion of
local productions," said Gendron.
Earlier in the day, Gendron expressed
satisfaction in his annual report over the
formation of a Quebec film industry federation,
made up of some ten independent
professional associations. He reiterated his
support for this development, saying, "It
often has been the task of our association
to initiate meetings between the various
groups and associations which now belong
to the federation and we thus can take
pride in our part in contributing to its
formation. This means, that from now on,
there are solid links between the different
sectors of the Quebec film industry and
the consequent dialog cannot fail to stimulate
the progress of the film industry \n
Quebec."
K-2 luly 30. 1973

'
Cinepix, Mutual Announce
Pact Involving 2 Films
MONTREAL—John Dunning, president
of Cinepix, and Pierre David, executive
director. Mutual Productions, announced
jointly that the two companies have agreed
to unite in the production and distribution
of two Quebec films to be shot in the near
future. Through this pact, a "first" in Canadian
film history, Cinepi.x and Mutual, although
remaining completely independent,
will combine their competence and dynamism
in an association which it is believed
will
benefit the motion picture industry.
It is emphasized, however, that this agreement
does not imply that each film produced
in the future by one firm automatically
will involve the other. Therefore. "Bingo"
(Mutual) and "Across This Land With
Stomping Tom Connors" (Cinepix) are not
included in this agreement which, for the
moment, involves a global project of two
Ray Townsend of General Sound reports
that equipment in the new Rembrandt Cinema
on Davie Street was supplied and installed
by General Sound. The theatre seats
166. The projection equipment is by AVE
and employs two X500 xenon arc projectors
with built-in
rewinds. A remote unit located
in the boxoffice provides complete "pushbutton"
operation. Volume, masking and
curtain control are features provided. The
screen is 9x22 feet. Automatic changeover
is made possible by proximity sensors and
metallic foil strips placed on the film.
When "The Stewardesses" went three
rousing weeks in the Strand, Famous Players
publicist Mike Murphy went all-out to
prove that, first run or revival, all a strong
motion picture needs to click is a "headsup"
campaign. For the next feature, "Mary
Poppins." he brought in the Disney troupe,
including Mary Poppins. Goofy, the One-
Man Band, the Chimney Sweeps and the
Penguins. These were highlighted in special
mall shows at Eaton's Pacific Centre downtown,
very close to the Strand; Guildford
Towne Centre in Surrey, and the Brentwood
CINERAMA IS IN
«
SHOW BUSINESS IN
HAWAII TOO.
When you come toWaikiki,
don't miss the famous
Don Ho Show. . . at
Cinerama's Reef Towers Hotel.
OTTAWA
^^ith all «f the many counter-attractions
throughout the summer months for
the cinemas in this city, there is some consolation
in the declaration that a new dimension
of public interest for film devotees
is present in the promotion called Festival
Canada. The event is largely motivated by
the federal government through the department
of the secretary of state. Apart
from nearly all forms of live entertainment,
some without an admission fee, there are
important movie series which are arranged
by the National Film Theatre, the Ottawa
Film Society and the Canadian Centre for
The film industry is represented in the
new list of appointments for membership
for distinguished service in the Order of
Canada, for whom there will be an investiture
at Government House here. Among
those to receive the decoration of Companion
of the Order are Norman McLaren,
a veteran filmmaker with the National Film
Board, and Mavor Moore, producer and director.
New members include Lucette
Beauchemin, film critic, Montreal; Lorraine
Monk, executive producer, and Dorothy
Macpherson, filmmaker, the last two
named from this city.
.
Films, with scheduled shows in government
Carleton University here organized a
theatres and an outdoor cinema of recent
different type of international film festival
which were origin called the Astrolabe Theatre and
for late July in the entries features
which demonstrate women
located in the Nepean Point Park. In mid-
the role of
July the National Film Theatre screened
on the screen. Offerings in the three-day
feature films that will be announced officially
various features (one showing). Included
was such fare as: "The Seventh Victim,"
event
mist."
included
"The Girls,"
"LeBonheur,"
"Madeleine
"The
Is
Biga-
."
.
at a later date.
produced in 1943; "An American in Paris";
and "Maeddchen in Uniform."
"The Sign of the Cross," a Cecil DeMille
feature of 1932; "Singin' in the Rain"; Holdovers were topped by a 14th week
"Cleopatra," 1934, and "The Band Wagon. of "Sleuth" at the Elmdale, followed for a
VANCOUVER
Meanwhile, the Ottawa Film Society had a fourth week by "The Effect of Gamma
Rays on Man-in-the-Moon Marigolds" at
series in the National Library Theatre, with
"prevor Wallace, producer of "Christina," one showing each, consisting of "Metropolis,"
Capital Square 3 and "Love and Pain" at
from Germany; "Invasion of the Body now being shot in this city, and star
the St. Laurent 2. Among those for a third
Barbara Parkins were interviewed on CBUT. Snatchers," and "The Power." This condensed
week were "The Neptune Factor" at the
One of the interesting things revealed was
report is a sample of what's been Somerset and Queensway; "Last Tango in
happening and, meanwhile commercial hardtops
Paris" and "Live and Let Die" at each of
technical crew members, with the
that the
exception of the cinematographer and the
and ozoners have operated and are two Elgins, and "Mary Poppins" at Place
looking for stimulated business in the future. de Ville Cinema.
gaffer, are all residents of our town.
Mall in Burnaby. The public was informed
by ads in the dailies and suburban newspapers.
Emcee Fulton Burley was interviewed
in depth by CKWX Radio and CHQM.
The campaign also involved the distribution
cf 2,000 French fry coupons by McDonald's
hamburger chain, pop-up toys, Mary Poppins
records and passes. This was capped
by a personal appearance of the troupe on
the Strand stage opening day, when all did
a walk-on and were introduced to the moppets
in the audience. The first week outgrossed
the "sex comedy" and anything else
that has played the Strand for many a year
(by a wide margin) and was held.
Mickey Stevenson, National General's
Canadian general manager, flew in from the
East piloting his own plane—the first time
he personally had flown cross-country. Accompanied
by his son, he intended to spend
several days working with exhibitors and
then do a spot of fishing . . Holidaying
.
was Canfilm's Charles Backus, who went
golfing in the sunny Okanagan . . . Paul
Harsmachuk of the Film Exchange Transfer
took his family to the Kootenay's, leaving
No. 1 son to mind the business in his
absence.
Famous Players broke regular policy for
one day in the Strand; Paramount. New
Westminster, and Capitol, Victoria. The occasion
was for the stage and screen presentation
of three super-shock shows, plus two
horror movies. Business was very brisk in
spile of the hot weather.
NFB Plans Film in China;
First in Over 25 Years
MONTRE.\L—The National Fihn Board
of Canada this summer will be filming in
China for the first time in over 25 years,
making a movie about friendship between
young Canadian and Chinese Ping-Pong
players. Not since 1947 has the NFB produced
a movie from mainland China, while
the board's celebrated animator Norman
McLaren went there for UNESCO.
During their visit, lasting a month, the
three-man NFB camera crew will record a
view of life between the selected table tennis
group of ten youngsters from Quebec,
Ontario and British Columbia and their
Chinese hosts.
The film, to be called "Three Innocents
in China." will be shot primarily in Peking,
Nanking and Shanghai by NFB filmmakers
Marcel Carriere. the director; Alain Dsotie
cameraman, and sound engineer Serge
:auchemin.
July 30, 1973

. . . Lenses
. . Jim
CALGARY
•phis city was honored Thursday (5) by a
. Thousands and thousands of feet of
movie film were used in this city during
the royal visit and during the Stampede.
Movie cameras made a constant background
noise when the RCMP contingent passed
by in the Stampede parade. At any given
time there were several movie cameras in
use in the environs of Flare Square taking
pictures of various phases of the Mounties
working, drilling, marching, riding, caring
for their horses and other activities. It was
a big ten days for our town, with the weatherman
cooperating all the way. Once the
event ended, however, it was back to work
and back to normal for another year . . .
The theme for this year's Calgary Stampede,
held Thursday (5) through Saturday (14).
was "The Biggest Outdoor Show on Earth."
honoring the RCMP's centennial— 1873 to
1973. Numerous correlated functions were
held, including "A Look at the Golden Age
sity of Calgary Film Club. A double bill
Canfilm Screen Services did a lot of technical
work in conjunction with the RCMP
for their exhibition at Flare Square in the
Stampede grounds. Most prominent of the
displays was an eye-catching, informative
and interesting program set up in a giantsize
igloo. The theme of this presentation
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was the RCMP working in the Arctic. Three
—
visit from Her Majesty, Queen Elizabeth
large screens were used simultaneously for
II. and HRH Prince Philip. Landing a display of slides showing ail facets of life
here at 11:15 a.m., the royal couple was for a Mountie serving in the Far North.
kept busy until they flew out of International
A taped soundtrack was extremely well co-
Airport at approximately 1 1 p.m. The ordinated to explain the whole story. Back-
queen officially opened the Stampede and ground sounds on the track were well integrated
spent the afternoon visiting with the Royal
and gave remarkable depth and
Canadian Mounted Police at Flare Square meaning to the commentary. Audience reaction
to the presentation was very favorable.
Other Canfilm displays included one
on basic training, which again used slides
but this time on a single screen—and taped
commentary. This showed steps in the life
of a recruit from the time he joined the
force until he graduated from basic training.
In the communications display, the same
technique was used with the same telling
effect. This exhibition went into the details
of methods of communications used
by the
RCMP in efforts to preserve the peace and
to fight crime. There were several other
small displays and much more work that
was not apparent to the public but which
gave the Mounties the apparatus they required
to put on a crowd-pleasing demonstration
in Flare Square. Canfilm Screen
Services certainly did an all-out job on this
project!
of the Mounties," presented in honor of
The National
the
Film Board of Canada supplied
Stampede week by
RCMP during
the films for the theatre in the
Gemini
Kinsmen
Center at Flare Square in the Stampede
Productions in conjunction with the Univer-
grounds during Stampede Week. The motto
of the event's salute to the RCMP was
"Century in Scarlet" and this provided the
of "Rose Marie," that perennial favorite,
was shown as the first feature in the Allied
Art Center. The second half of the bill was
theme for the program which was presented
five
"Wild North," starring Stewart Granger
times each day. Included in the program
and Wendell Corey. The program was open
were "Cattle Ranch," "Summer in Pageantry."
to the general public at a nominal
"Below
charge.
Zero." "To Track a Shadow,"
"Bighorn," "Rescue Breathing," "Precision"
and "North."
In an industrial accident here Thursday
(5), Czeslaw Piotrowski, father of Suzanne
Piotrowski, was killed along with another
man. Suzanne is employed at Victoria Shipping
Services as secretary to the manager.
Sincere condolences go to Suzanne and her
family from her friends in this city.
Studio 82 Theatre closed to give staff
members their annual holidays . . . Lethbridge
people had the opportunity of viewing
the filmmaking ability of a local man
at the recent Kinsmen Whoop-Up Country.
Produced by Carley Stewart in conjunction
with the Lethbridge Historical Society, the
short film was entitled "Remnants of the
Whoop-Up Trail." There was no charge
other than the regular admission for entry
to the fort . . . Warner Bros.' "A Clockwork
Orange" was tentatively scheduled to
open in the Westmount Theatre. Edmonton.
Friday (27). According to manager John
Franko. the opening depended on the patronage
given the preceding picture booked
at the theatre . . . Among its other activities
during the month of June, the Alberta Censor
Board classified 37 features and reclassified
one . McLaughlin, manager of
Victoria Shipping .Services, moved from the
Rosscarrock district to Dalhousie, which
puts him closer to work—and he won't have
to fight cross-town traffic twice a day.
Albert Klein, new owner-manager of the
Sunland Theatre in Milk River, announced
the showhouse would reopen Friday (13).
From Vancouver. Albert is new to the theatre
business.
Marlon Brando fans in Edmonton were
given a weekend treat when the Klondike
Cinema showed special matinees Saturday
(7) and Sunday (8). Offered on the double
bill were "Bedtime Story" and "Countess of
Hong Kong."
SAINT JOHN
J. Davis,
J
United Artists manager here, is
delighted with the results reported for
engagements of the firm's latest attraction.
"Live and Let Die." This James Bond film
has broken the house record at the Casino
Theatre in Halifa.x. N.S.. and is doing holdover
business in the Odeon Theatre in our
town . . . Fred Leavens. Odeon district
manager, advises that "The Sound of
Music," currently playing in the Odeon
Hyland, Halifax, is reporting larger grosses
in its return engagement at that house than
it did in the initial run some years ago.
Universal Pictures' "The Day of the
Jackal" is racking up big grosses at the
Odeon O.xford Theatre in Halifax and, according
to Donald McKelvie, the local
branch manager, the run is expected to go
seven to eight weeks. Next attraction slated
for the Oxford is Universal's "Jesus Christ
Superstar."
Recent visitors:
Stanley O. Adleman. Victoria
Shipping Services. Philadelphia: F. C.
Leavens. Odeon district manager. Halifax:
Keith Oxner. Chester. N.S.: Cecil Beesley.
Camp Gagetown Theatre. Oromocto: Lou
Wener, Savoy Theatre, Glace Bay, N.S.;
Al Trepanier, Cornwallis: C. Dodwell,
Ottawa, and Roy Russell, Chatham Head.
Get-well wishes go to Eric Golding, manager
of Metro-Goldwyn-Mayer's branch
here: Jim Paton, Valley Drive-In, Springhill,
and Pat Patterson, former MGM employee.
All are patients at Ihc Saint John
General Hospital.
Plans are being finalized for the annual
exhibitors' convention, to be held September
16-17 in Summerside. P.E.I. Further information
will be reported in this column
regarding motel accommodations, etc.
The Brager family, forincr residents of
this city, recently held a reunion here.
Michael flew in from Loronto where he is
branch manager for Universal Films (Canada).
David arrived from New Jersey, while
Joseph came from the Canadian West.
Mimist and comedian Marcel M;
will star in ".Shock" for Paramount.
July M). 197.1

• AOLINES & EXPLOITIPS
• ALPHABETICAL INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANDISING
IDEAS
THE GUIDE JO ^ BETTER BOOKING AND BUSINESS-BUILDING
'Superchick' Contest
Staged with Opening
Bob Honahan, ABC Theatres district
manager, suggested having a "Miss Superchick"
contest as part of the promotion for
the opening of Crown International's
"Superchick" at ABC's Baronet Theatre in
San Francisco.
The contest, set up by Camille Barnes
Advertising, was staged at the Baronet Theatre
on opening night with manager Bob
Murphy acting as emcee. The 20 contestants,
who were recruited from karate schools
in the area, were judged on both beaut\
and karate skill.
The judges included two local karate
experts, plus Jack Rosenbaum, columnist
for the San Francisco Examiner; Nan Murphy,
former director of Patricia Stevens
Modeling School, and Paul Fontana. owner
of a local wig salon.
The prizes included a two-day stay at the
Circus Motel in Las Vegas, Nev., with food
and beverages up to $150.00; a Remington
Mist Hair Curler Set (worth $45.00);
a Braun Hair Dryer Set (worth $35.00);
a mini-modeling course from Patricia Stevens;
a personalized beauty and make-up
consultation, a postiche and a dozen false
eyelashes. All the contestants also received
passes to ABC Theatres.
Continued on next page
National 'Neptune Factor'
Tie-Up Involves 26 Cities
Twentieth Century-Fox and Metaframe
Corporation, the nation's largest manufacturer
of home aquarium equipment, have
arranged for a joint promotion on 20th-
Fox's undersea odyssey, "The Neptune
Factor," which calls for window displays
in 30,000 pet supply stores in 26 key cities
located throughout the U.S.
The key element in the promotion provides
for the distribution of free passes to
the film to purchasers of a Metaframe
aquarium and accessories package. The tiein
is the first consumer promotion in Metaframe's
history.
Among the cities involved in this nationwide
promotion are: Atlanta, Boston, Chicago,
Cleveland, Dallas, Denver, Detroit,
Kansas City, Los Angeles, Minneapolis,
New Orleans, New York, Philadelphia, St.
Louis, San Francisco, Toronto and Washington,
D.C.
Veteran Showman Acquires Services
Of 5 5 0-1b, Bengal Tiger for Opening
tveryunc gal inio liic act m a somewhat unusual promotion on behalf of the
opening of "Bengal Tiger" at the Mayfair Theatre in Ventura. Calif. A 550-pound
Bengal tiger was the star of the stunt, staged by veteran showman Vincent Miranda.
Veteran showman Vincent Miranda acquired
the services of a 550-pound Bengal
tiger for a whirlwind tour of personal appearances
on opening day of "Bengal
Tiger" at the Mayfair Theatre in Ventura,
Calif.
The tiger, escorted by two trainers, had
a translator in the person of Miss Chris
Mathis. who deciphered his Bengalese
snarls into answers for radio, TV and newspaper
reporters.
Special assignment editors for 12 radio,
two TV and three local newspapers were
alerted in advance and were on hand to
cover this most unusual per.sonal appearance.
Newspaper photos broke in the local
press in time to attract youngsters on their
first day of summer vacation. Television
coverage broke on the 6 and 11 p.m. news.
The tiger was taken to four elementary
schools (on the last day of school), where
BOXOFFICE Showmandiser :; July 30, 1973 — 92
many teachers and students got their first
opportunity to see a real live Bengal tiger
Newspaper ads ran for four days prior
to opening, inviting one and all to come see
a real live Bengal tiger at the theatre on
opening night.
Posters sniped with appropriate advertising
were strategically placed throughout
the theatre. The doorman wore a tiger
costume, while others on the staff wore
safari hunting outfits. Nehru hats and
jackets, saris and other exotic apparel.
The truck transporting the caged tiger
was sniped and driven through area shopping
centers when time permitted.
Miranda reports that a large crowd was
in attendance at the theatre on opening
night. One of the highlights of the evening
developed when the tiger gave his "pawtograph"
to a local TV newsman.

mmi
Contestsssssssssssssssssssssssssssssss
CITATIONS FOR MAY AND JUNE
Kl!RT J. NOACK, manager of the Duck Creek Cinema I & II in Bettendorf, Iowa,
for his execution of a multi-faceted campaign to tie in with the theatre's playdate
for "The Thief Who Came to Dinner."
M. W. ViTT, manager of the Kings Theatre in Winnipeg, Man., for organizing an
extensive area promotion, featuring complete media coverage, a thorough in and
out-of-house advertising effort and a highly organized merchandising effort, on
behalf of United Artists' "Man of La Mancha."
Jules Courville, manager of the Center Cinema 1 & 2 in Lafayette, La., for his
unique campaign involving a 1973 Cessna Skylane which he had taxied all the
way from Lafayette Municipal Airport to the theatre via one of the major road
arteries in town—a distance of three miles—for the engagement of "Ace Eli &
Rodger of the Skies."
Ollie Wilhelm, manager of Video theatres in Las Criices, N.M., who experienced a
very successful two-week engagement of "Sounder," the result of an effort which
set him back very little in the way of expense and was not generated by the
usual contest prize inducement.
Gene Rich, manager of the Haihnark Mounds Cinema in Anderson, Ind., for a
patriotic campaign with a local twist staged in conjunction with the playdate for
the hit musical, "1776."
Sam Binder, supervisor for Canadian Theatres in Edmonton, Alta.. who found himself
right in the thick of things, spearheading a promotion for a recent engagement
of "Charlotte's Web."
W. "Woody" Longan, manager of the
Ranchmart 4 quadplex in Johnson County,
Kas. (a suburb of Kansas City), employed
a clever "whitewashed fence" display along
one of the lobby walls for the engagement of
"Tom Sawyer."
The unique display featured film clip
stills and other pertinent playdate information
on a fence background, complete with
paint pail and brush.
J. C. Boyett, city manager for Martin
Theatres in Hunstville, Ala., reports that
"Walking Tall" made such an impression on
a local reporter that he spent over an hour
talking long distance to Buford Pusser and
several people in McNairy County. The result
of the detailed research was a
half-page
article on the ex-Tennessee sheriff and his
story, "Walking Tall."
with 20th Century Fox on behalf of the
film, "The Last American Hero," starring
Jeff Bridges, Valerie Perrine and Gerald
Fitzgerald. The film, initially launched in
250-theatre booking market in the Southeast,
also is being promoted in a television
saturation campaign covering seven states.
Manager Wes Richards of the Sierra
Theatre in Alamagordo, N.M., has expanded
upon the "Coke Show" idea, offering
free admission plus a free cold drink
to youngsters presenting 12 empty 6Vi, 10
or 16-ounce bottles or six 32-ounce bottles
of Coca Cola, Dr Pepper, Tab, Sprite,
Fanta and Fresca. The summer series is
called the Coca Cola-Dr Pepper Show and
is scheduled throughout the summer.
Superchick'
Continued from preceding page
The winners, all named after months of
the year, were April (19), May (18) and
June (16) Castro, all sisters, who placed
first, second and third, respectively. Their
father runs a karate school in the San
Francisco Bay area.
The contest also received promotional
help from Bob Wilkins, popular local host
of KTVU-TVs "Creative Features."
Left to right: May, June and April
Castro, winners of the "Miss Superchick"
contest staged at the Baronet
Theatre in San Francisco in connection
with the opening of Crown International's
"Superchick," give Bob Hanahan
(center left), ABC Theatres district
manager, and Bob Murphy, Baronet
manager, some quick instructions on
the art
of self defense.
Manager Plugs 'Poseidon'
Two weeks prior to his playdate for "The
Poseidon Adventure," Chester Bostick.
Manager of the Barstow Theatre in Barstow,
Calif., attached two large banners to the
sides of his truck, providing plenty of advance
advertising for the film as he drove
about town.
Using special window cards, Bostick also
plugged the picture in his merchants' windows
and in eating places.
Those individuals who happened to be
near the Columbus, Ga., docks one day in
March and thought they saw a seven-foot
green monster slowly emerge from the
depths of the Chattahoochee River were relieved
to find that they weren't experiencing
a bad dream after all. The ominouslooking
creature was none other than Wade
Popwcll. star of the horror film "Zaat,"
which played at the Phenix and Edgewood
drive-ins.
Union 76, a national petroleum company,
will display one-sheet posters at all of its
16,500 gasoline stations located throughout
the United States in a promotional tie-in
These two unique lobby displays were employed by manager Dave Dalziel of the
Arlington Theatre in Arlington, Va., to tie in with the theatre's presentation of the
children's film cla.s.sic,
"Charlotte's Web." A barn was constructed around the boxoffice,
and a barnyard was assembled, complete with live rabbits and chickens.
— 93 — BOXOFFICE ShowmondiBet July 30, 1973

'^MfUMwi ^efiwC
Production starts for August dropped to
only five features charted to face the cameras.
For the same month a year ago there
were 19 films scheduled to roll. On the starting
line for July 1973 there were 15. The
lineup for August showed two for Paramount,
one for 2()th Century-Fo\ and two
independents.
PARAMOUNT
The Gambler. James Caan has been
signed for the starring role in this Irwin
Winkler-Robert Chartoff production for
Paramount. Caan was nominated last year
for an Academy Award for best supporting
actor for his performance in "The Godfather"
and is currently filming "Cinderella
Liberty" for 20th-Fox. Karel Reisz will direct
from an original screenplay by James
Toback with production scheduled on location
in New York and Las Vegas. The picture
marks the first United States-based project
for the Czechoslovakian-born Reisz.
Shock! Marcel Marceau, considered to be
the world's greatest living exponent of the
art of mime, will make his American film
acting debut in this film, described as a
classic shocker in the genre of the master
filmmakers. He portrays the starring role of
a deaf-mute puppeteer who plays with life
and death. Steven North will produce the
William Castle production, which is the
initial William Castle production under the
producer's multi-picture contract with Paramount.
The picture is being shot in Los
Angeles.
20TH CENTURY-FOX
99 AND 44/100% Dead. A Joe Wizan
production, starring Richard Harris as a professional
gunman and, as an underworld
killer. Chuck Connors. The picture is being
filmed in Seattle with John Frankenheimer
directing from an original screenplay by
Robert Dillon, it is a fast-paced, tongue-incheek
action-adventure story. The association
marks the second film between 20th-
Fox and Wizan, the latter having produced
"The Last American Hero" recently for his
Joe Wizan-Rojo Production Co.
INDEPENDENTS
Chocolate Chip Productions
Legend of Stagoi.ee. This legendary
black folklore hero of Stagolee, a gambler,
is based on a screenplay by Leroy Robinson
and Joe R. Hartsfield; the latter the executive
producer of the film. Directing it is
Ivan Dixon; Leroy Robinson and Bernie
Rollins are handling the production chores.
Casting is currently under way.
Dino de Laurentiis Production
Two Tough Guys. Academy Award-winning
composer Isaac Hayes has been signed
by De Laurentiis to star, with Lino Ventura
in this film. Hayes, making his dramatic
acting debut, will portray a former policeman.
The picture starts shooting this month
on location in Chicago. Michele Lupo will
direct from an original screenplay by Liici-
BOXOFHCE :: July 30, 1973
By SYD CASSYD
ano Vincenzoni and Nicola Badalucca. This
will be the first of two films that Hayes
will make for De Laurentiis.
'Sheila Levine' Scheduled
For Paramount Cameras
Paramount Pictures will film "Sheila
Levine," starring Jcannie Berlin in the title
role, with Harry Korshak producing and
Sidney J. Furie directing, it was announced
by Robert Evans, executive vice-president in
charge of worldwide production. The film
is based on Gail Parent's novel "Sheila Levine
Is Dead and Living in New York,"
which is currently on the top of the national
Bantam paperback list. Miss Parent
wrote the screenplay with Kenny Solms.
This will be the first motion picture assignment
for Miss Berlin, since she earned an
Academy Award nomination in "The Heartbreak
Kid" as Best Supporting Actress for
1972. Production starts in September . . .
The Bar production "Coon Skin," which
Albert S. Ruddy is producing for Paramount,
has moved its production to Oklahoma
locations, where filming is now taking
place in the towns of Weleetka and Mc-
Alester. Director-screenwriter Ralph Bakshi
is putting the cast through their paces for
the live sequences. Performers cast in leading
roles include Barry White as the Bear,
Charles Gordone as the Fox, Phillip Thomas
as the Rabbit and Scatman Crothers as
Pappy. All Oklahoma work is being made
possible through the cooperation of Lt.
Governor George Nigh's office with special
help from his assistant, Carl Clark . . .
Producers Michael Gruskoff and Art Linson
selected Dick Richards to direct "Rafferty
and the Gold Dust Twins," new Alan
Arkin starring film, it is announced by
Richard Shepherd Warner Bros, executive
vice-president for production. This will be
Richards' first film since his directorial
debut with "The Culpepper Cattle Company."
The feature is from an original
screenplay by John Kaye and the project
is a Gruskoff/ Venture/ Linson production.
Filming on "Rafferty" is scheduled for this
fall on Southwestern locations with interiors
at the Burhank Studio.
Fernando Rey/ Oliver Reed
Co-Star in "The Captive'
Fernando Rey has been set by producerdirector
Herb Freed to co-star with Oliver
Reed in "The Captive." which starts shooting
in Spain sometime in September. Rey
plays an ex-Nazi official hunted by the
Israeli secret service in the action-drama,
scripted by Freed and to be filmed as
an English language Spanish-Italian co-production.
A multi-lingual performer. Rey
has appeared in two recent Academy
Award winners, "The French Connection"
and "The Discreet Charm of the Bourgeoisie."
. . . Ferd and Beverly Sebastian
of .Sebastian Films, Ltd., having completed
work on their latest release, "Gator Bait,"
currently are working on the third in the
series of films scheduled for this year. The
action-adventure film about a black girl
is titled "Black Cracker." and is an original
story and screenplay by Beverly .Sebastian.
It will be directed by the Sebastians, with
cinematography by Ferd . . . George Kennedy
is being starred with Clint Eastwood
in "Thunderbolt and Lightfoot," the Malpaso
Co. film for United Artists release,
it was announced by producer Robert Daley.
Michael Cimino directs from his own original
screenplay.
Katharine Hepburn Debut
A Special for ABC-TV
NEW YORK— Katharine Hepburn will
make her television dramatic debut during
the 1973-74 season starring in a new twohour
film version of Tennessee Williams'
"The Glass Menagerie." on the ABC Television
Network. The screenplay will be
taken directly from Williams' original script
for his first hit play.
Produced by David Susskind for Talent
Associates, the film special will be directed
by Anthony Harvey and co-star Sam Waterston,
Joanna Miles and Michael Moriarty.
John Barry has written the music. Miss
Hepburn, who won her third Academy
Award for the film "The Lion in Winter,"
will be reunited with Harvey and Barry,
who did similar chores on that production.
In announcing the project, Martin Starger,
president of ABC Entertainment, referred
to the importance of Miss Hepburn as a
film star and of Williams as a plav'wright.
In "The Glass Menagerie." Miss Hepburn
will play the role of Amanda Wingfield,
a transplanted Southern lady whose hopes
for the future are interwoven with memories
of a gentler past. The part, originated on
Broadway in 1944 by Laurette Taylor in
a triumphant return to the theatre, also
has been played by such illustrious ladies
as Helen Hayes, Gertrude Lawrence. Shirley
Booth and Maureen Stapleton.
Masai Rites of Manhood
Captured for UA Film
NEW YORK—Producer Robert Halmi
has captured for the first time on film the
secret Masai rites of manhood, which will
be seen in his United Artists production,
"Visit to a Chief's Son." currently shooting
in Kenya.
Regardless of money, the filming of the
ceremony would have been impossible if
Halmi hadn't made a generous gesture to
the Masai people. Learning that cattle dip
was needed to combat diseased food, Halmi
offered to construct the life-saving sanitizer.
The installation, to have chemicals provided
by the World Bank, is to be called the Robert
Halmi Cattle Dip of Kimana. Kenya.
When word of the producer's action
spread, all taboos were lifted on the filming.
At the conclusion of the sacred circumcision
ceremony, each participating Masai man
and woman was paid more money than
each normally earns in a month. Halmi also
bouahl a steer for the feast that followed.

BOXOFFICE
BAROMETER
This chart records the performance of current attidctions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs
are reported, ratings are added and overages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal,"
the figures show the gross ratings above or below that mark. (Asterisk * denotes combination bills.)
Boltle for the Planet of tfie Apes (Fox)

An interpretive onalysis of lay and tradepreis reviewi. Running time ii In porenthMet. The plui ond minus
signs indicate degree of merit. Listings cover current reviews regulorly. © Is for ClnamoScop*; Ig) Ponovision;
® Techniramo; (S) Other Anomorphic processes. Symbol u denotes BOXOFFICE Blue Ribbon Aword; All
films ore In color except those Indicated by (b&w) for block & white. Motion Picture Ass'n (AAPAA) ratings:
iS —General Audiences; PG— All ages admitted (parental guidance suggested); H)— Restricted, with
persons under 17 not admitted unless accompanied by parent or adult guardian; Q^— Persons under 17 not
odmitted. National Catholic Office for Motion Pictures (NCOMP) ratings: A1 — Unob|ectionable tor General
Potronage; A2— Unobiectionoble for Adults or Adolescents; A3— Unobjectionable for Adults; A4—Morally
Unobjectionable for Adults, with Reservations; B—Objectionable in Part for Ail; C—Condemned. Broadcasting
and Film Commission, National Council of Churches (BFC). For listings by company, see FEATURE
12E VIEW DIGEST
AND ALPHABETICAL INDEX
Very Good; + Good; - Fair; - Poor; = Very Poor. the summary tt is rated 2 pluses, = as 2
S
I
I
II
1 II, it
4589 Ace Eli and RoJger of the Skies
(92) ® C-D 20lh-Fa« 5-14-73 PG
4553 Across UOth StrMi
(102) UA Cr 1- 8-73 lEB C
Alliance for Progress
(108) PoML D ....TricontinenUI 3-19-73
4610 American Graffiti (110) C Univ 7-23-73 PG
4588 And Now the Screaming Starts!
(87) Ho CRC 5- 7-73 (H A3
Autumn Afternoon, An
(113) D New Yorker 7-23-73
4571 Baby, The (85) Sus
B«l Barbara (92) Se
Ballad of Carl-Henning, The
.Scotia Infl 3-12-73 PG
Sherpix 2-26-73
(104) D b&w ..Danish Film Inst. 5-14-73 -f
4566 Baron Blood (90) Ho AlP 2-19-73 PG A3 -t-
4596 Battle tor the Planet of the Apes
(86)

REVIEW DIGEST
AND ALPHABETICAL INDEX ++ very Good; + Good; ± Fair; - Poor; = Very ++ is rated 2 pluses,
: I I
—K—
I I li i^
4592 Blue (100) ® W-C .2«h-Fox 5-21.73 PG A3
Kid .
i
4563 Lady Caroline Umb (123) Hi . . UA 2-12-73 PG A3
4589 L'Amour (90) C Altura 5-14-73 E C
4604 Last American Hero, Tlie
(100) ® D 20tli-Fox 7- 2-73 PG
4600 Last of Sheila, The
(120) ® My WB 6-18-73 PG A3
4564 Last Tango in Paris (129) D . . UA 2-12-73 ® C
4600 Legend of Boggy Creek, The
(90) If) Doc Howco 6-18-73 m
4593 Legend of Frenchie King, The
(95) W K-Tel 5-28-73 m
4598 Legend of Hell House, The
(90) Ho 20th-Fox 6-11-73 PG A3
4598 Let the Good Times Roll
(99) ® Mus Doc Col 6-11-73 PG A2
4580 Little Laura and Big John
(82) Ac-Melo Crown 4- 9-73 H
4606 Live And Let Die (121) Ac .... UA 7- 9-73 PG A3
4569 Lolly-Madonna XXX
(103) ® D MGM 3- 5-73 PG B
4577 Long Goodbye. The (112) (?) Cr UA 4- 2-73 B A4
4574 yLost Horizon (150) ® M Columbia 3-19-73 |5| Al
4585 Love and Pain . . . (110) C-D ..Col 4-30-73 E A3
4558 Lo«a Minus Ont
Love,
(94) D Multi-Pix Ltd. 1-22-73 D
Swedish Style
(83) C Screcncom Int'l 2-26-73
4573 Ludwig (173) ® Hi MGM 3-19-73 PG A4
—M—
4576 Mack, The (110) D Cinerama 3-26-73 H B
4606 Man Who Loved Cat Dancing, The
(IW) .Pi W MGM 7- 9-73 PG B
4586 Mattel Affair, The (118) D .
Memories of Underdevelopment
. . . Para 4-30-73 U A3
(104) (b&w) D Triconfl 6-25-73
4571 Miss Leslie's Dolls
Ho World-Wide 3-12-73 El
4555 Molly and Uwlesi John
W (98) Producers 1-15-73 PG
Money, Money, (115) C CRC 4- 9-73 PG
4579 Money A3
4607 Motown 9000 (92) Ac General 7-16-73
4567 Naked Countess, The
(86) D Crown Infl 2-26-73 H
Nelson Affair. The
4578
(118) ® Hi 4- 2-73 PG A3
Univ
4592 Neptune Factor, The
(97) ® Ad 20th-Fox S-a-73 SI Al
Newcomers, The
M-C (77) Sex Mi-Loid 7-23-73 (g)
4591 Offence, The (112) ® D UA 5-21-73 B| A3
4608 Oklahoma Crude (110) (& Ac ..Col 7-16-73 PG
4602 One Little Indian (90) W BV 6-25-73 m Al
Operation Leonline
(85) Ac Audio Brandon 7-23-73
46051001 Danish Delights
(85) Sex C Cambist 7- 9-73
4597 Lucky Man! (177) Sat WB 6-11-73 H A4
—P—
.
Painters Painting
(116) Doc New 7-73 Al
Yorker 5-
4586 Paper Moon (102) C b&w ....Para 4-30-73 PG A3
4595 Pat Garrett and Billy the Kid
(106) ® W MGM 6- 4-73 H B
4559 Payday (103) D Cinerama 1-29-73 IS A4
Phedre (90) Tragedy Altura 4-16-73 PG A2
P.O.W., The
(82) D Philip Dossick 6-11-73
H.
Priest and the Girl, The
(87) D b&w New A3
Yorker 3-19-73
4565 Prison Girls
(84) Sex Or . .AlP-United Prod 2-19-73 (»
4572 Reflection of Fear, A
(89) Melo Columbia 3-12-73 PG A3
4564 RoomMates, The (87) D GFC 2-12-73 e C
Russia (108) Doc Theo Holcomb 5-14-73

-ON
I'M

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l^in° =f
il III
5®|S

Dec
. Mar
Mar
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. Feb
. May
May
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.
. . .Sus. . Apr
.
Sus
Sep
. Mar
. Dec
. .
.
.
"
ACE INTERNATIONAL
©Race Origin' Woman
R«l
Date
(90) Ac..May73
JoF WOkersoD, »Uke Mosley
ALTURA
©Under Milk Wood (90) F. Mar 73
©Phedre (90) Tragedy. 73
(French
mvi
language)
(90) .C. Jun73
: AMERICAN CINEMA
» ©Han from Clover Grove, The
{ -A Mar 73
MIrtiael Ansara. Franrlne York
OLDSTONE FILMS
War Devils (99) jan 73
Hmv Madl.von, Vnn Tonne;
ROUP 1 riLMS, LTD.
(The Depraved { . . ) . . . . D .
72
Oerard Mojlet, Cusandra French
IBoom »t Chains (..) ..D.. Dec 72
Ull.mn Taylor, Frank Martin
©Indian Raid, Indian Made
^.[^K-: Sex Farce. Mar 73
©Miss Leslie's Dolls
(85) Sex-Ho..Mar73
Salvador Ugarte
©Stepdaughter, The
(86) Melo.. Mar 73
Monle Ellis. Clirls Hiihbell
©Zaat (100) SF-HO..H
Dave nirkersnn. Sanna Rlnch:
©Female Moonshiners
(87)
Apr 73
HOWCO INT'L
©Legend of Boggy Creek
(90) Do
IMPACT FILMS
©Black Fantasv (78) . [
.Ilm Collier. Bllle Plsealin
INDEPENDENT-INT-L
©Blood of Ghastly Horror
(•) H(
©Si
Murder
(93) Sus.. Jan 73
Fred Holbert. Ulgh Mitchell
©World's Greatest Lover
(87) C. Mar 73
Stan Ross, Marvin Miller
INT'L PRODUCERS CORP.
©Exchange Student

negative
Opinions on Current Productions
Feature mviEws
Symbol denotes color; © CinemoScope; ;g) Panavision; (£i Technii
Orphic processes. For story synops
BADGE 373 1]
Cri.e^Dn>ma
Paramount (8474) 117 Minutes Rel. July '73
As an unofficial sequel to the smash hit "The French
Connection" il971i, Howard W, Koch's production of ,
"Badge 373" has a familiar ring to it yet looms as a sestrong
contender for b.o. business. Pete Hamill's original -"
'
story, as directed by Koch, is based on the exploits of
Det. Eddie Egan. Confusing the issue is a credit which
states that the characters and events in the film are
purely fictitious. Further. Egan himself plays the leading
role of a police lieutenant in an imderstated fashion
while star Robert Duvall portrays the part modelled after
Egan in an unsympathetic manner. As Gene Hackman
before him, Duvall is a good cop but a mean human
being. Other leading roles are handled by Verna Bloom,
and Henry Darrow. Tina Cristiani. of the cuxus family,
makes her film debut. Hamill portrays himself, with
other "guest" appearances by TV newsgal Rose Ann
Scamardella, associate producer Larry Appelbaimi las a
confused cop at a toll booth i and Johnny Pacheco and
Orchestra. Highlight of the action, which is never overly
violent, is a chase between several cars and a city bus.
R-rated for language, the film is well done. Shot all over
i
New York City, color by Movielab by Technicolor!.
Irwin Yablans was assistant to the producer.
Robert Duvall. Verna Bloom. Eddie Egan, Henry Darrow.
Felipe Luciano, Tina Cristiani, Marina Durell.

. lets
FEATURE REVIEWS Story Synopsis; ExploiHps; Adlines for Newspapers and Programs
THE STORY: "40 Carats" (Col)
Vacationing in Greece, fortyish Liv Ullmann meets Edward
Albert, 22, and has a night of love after first adopting
an overly proper attitude. Back iji New York, she
pui'sues her realty business and contends with ex-hus- • ,-
band Gene Kelly, an actor: precocious Deborah Raffin, „
theii- 17-year-old daughter; and Binnie Barnes, Ull- -. p'
mann's British-born mother, given to using her granddaughter's
belongings. Rich Billy Green Bush, a widower
from Tulsa, becomes a client and Ullmann's secretary
Nancy Walker tries to promote a romance. Then Albert
re-enters the picture as an escort for Raffin. He immediately
tells Ullmann he loves her; she finds that he's
level-headed and dependable, being head of public relations
for his mother's steel mills. After Bush and Raffin
announce their intentions to wed and Kelly gives Liv his
blessing, Ullmann decides to retm-n to Greece and man-y
Albert. A meeting with his parents. Don Porter and Rosemary
Mm-phy, causes Ullmann to change her mind, blaming
the age difference as a major factor. Kelly persuades
her to go back to Greece.
EXPLOITIPS:
Tie-ins with major jewelry concerns and fashion out-
are natm-als. Mention the Greek locales.
CATCHLINES:
What Do You Say When a Boy Half Your Age Tells
You He Loves You? ... All the Love and All the Laughter
of the Broadway Hit.

-
:. ::;. l • :
-
rienced
, Box
;"i-,.---
San
Los
, iMon.
.
i
i
i
' -•,
odern
(
.1
SATES: 30j per word minimuni $3.00. CASH WITH COPY. Four consecutive insertions lor
Di three. When using a Boxofiice No., figure 2 additioncd words and include 50c additional, to
Mver cost o» handling repUes. Display Classified, S25.G0 per Column Inch. CLOSING DATE:
Monday noon preceding publication dale. Send copy and answers to Box Numbers to BOX-
OFFICE. 825 Van Brunt Blvd.. Kansas City, Mo. 64124. No commission allowed.
CLEedine
HELP WANTED
THEATRE MANAGERS AND manjjtr
wanted. Excellent opportunily for
ment. Apply Armstrong Theatres,
'., P. O. Box 337, Bowling CSreen, Ohio
02. Phone (419) 352-5195.
AHE YOU STYMIED, frustrated or unippy
in your present theatre managelent
position? Would you like to join a
all but highly successful theatre circuit
Arkansas? We have a remodeled in-
1 closed town of
000 population. The right man can earn
51,000 a month. Photo and details
ply. All repUes confi-
lox 1829, Monterey, California 93940.
SUPERVISOR: Theatre Concession Opertion.
Unusual opportunity for alert am-
POSITIONS WANTED
MANAGING DIRECTOR: Desires relocaion
in
'" :
indoor,
-
lutdoo: ;- P-r!y Boxoffice, 2981
MANAGER, 25 ye
EQUIPMENT FOR SALE
rebuilt and repainted; Boldor T-45 70-amp
silicon, rebuilt and repainted with meters
and fans, $525.00 pair. Kneisley 100 RTK
120-amp silicon, rebuilt and repainted,
$750.00 pair. Projector parts books; state
make and model. Century C-5 amplifier;
Motiograph 7500 amplifiers, $75.00 each.
Soundhead brackets; Simplex to RCA, Sim-
.X to Simplex, $40.00 pair. PROJECTION
RVICE CO., INC., 1514 E. Edinger Ave.,
Santa Ana, Calif. 92705.
price
l
35MM PROJECTION BOOTHS FOR THE THEATRES AVAILABLE. Theatres
ECONOMY MINDED EXHIBITOR. COM- quired Bovilsky, 34 Batson St., Glasgo
Scotland.
PLETE. SI,500.00, Boxollice, 2840.
HOUSE
THEATRES FOR SALE THEATRES WANTED
LET US SELL YOUR THEATRE or handle
your real estate needs. Connectors Corp.,
8350 N. Central Expressway, Dallas, Texas
75206. Sam W. Weisenburg (Associate).
Phone (214) 369-2116^
500 CAR DHIVE-m FOR SALE. Seven
miles from downtown Denver. Three years
old, heaters. 12011 Coit Rd., Suite 112,
Dallas, Texas 75230. (214) 369-6400 or
233-5381.
.
,
i .. ;
1 .
PAIR DE VRY SOUND PROTECTORS with
rtunity.
changeovers, heavy bases, D.C. exciter
THEATRE MANAGERS: i:xpanding cenloosing
aggressupply,
magazines, in good condition,
$1,000.00. With Strong KW lamps and
1 Cct;i:om;3 c;:cu:t for Ji
managers wanting Strong ^e to get ahead,
40 amp rectifiers, $250.00 extra.
DOMINION THEATRE EQUIPMENT SOUTHWESTERN OKLAHOMA. Twin Inlo,--
lood salary plus candy commission and Write:
$25,000.00. JOE
CO. LTD., 970 Davie St., Vancouver, B. C.
n.:v
:ts Send resume and photo to Leon
Can ada.
Ijallas, 75231.
lerrin, Kmdair Corporation, P. O. Box
_
POPCORN CABINET, ":r.!i"-i
35mm theatre. Tax Shelter
nk accounts. $47,800.00 down
PROJECTIONIST; •: California cirlit
Ice: -i Projectionist
WANT THE BEST? AT A GOOD PRICE?
Box 31406, Dallas, 75231.
WISCONSIN COLLEGE TOWN. 12, OC
Downtown
apoble : .: .1.1 .Tiaintaining all
;'..._-, 'quipmenl ..nv. electrical backrround
tree to travel.
and be salary
Good population indoor, $40, 000.
down. JOE JOSEPH, Box 31406, Dalla:
ind benefits. Send complete resume to sound equipment, speakers, 3 sets lenses,
beautiful condition, only $5,850.00. ?TAR
Herrm, Kindair Corporation, P. O.
75231.
CINEMA SUPPLY, 217 West 21st Street, BENTON, KENTUCKY. Indoor theatre,
New York 10011.
$12,500.00, terms. JOE JOSEPH, Box 31406,
GENERAL MANAGER AVAILABLE immeiiately
due to merger Experiences all
lew con;.' .
:-.
BUSINESS STIMULATORS
BINGO CARDS. $5.75M. 1-75 Other
james available. Off-On screen. Novelty
3ames, 1263 Prospect Avenus. Brooklyn,
New York. (212) 871-1460.
Build atlendcracfl with real Hawaiian
orchids. Few cents each. Write Flowers of
Hawaii, 670 S. Lalayette Place, Los Angelas.
Calif
BINGO CARDS DIE CUT. 1-75, 1500
Combination. Different color, 500 in each
$5.75 per thousand Premium
package.
products, 339 West 44th St., New York,
n Y I003G Phone: (212) CI 6-4972
DRIVE-IN THEATRE CONSTRUCTION
« SCREEN TOWERS INTERNATIONAL: '^en
Day Screen Installation. (817) 642-3591.
Drawer P, Rogers, Texas 76569. In Canada
local contact General Sound & Theatre
office or (506) 657-6220.
USED EQUIPMENT bought and sold.
Best prices. Texas Theatre Supply, 915
So. Alamo, San Antonio, Texas 78205.
WANTED TO BUY: Canadian theatre
requires good used chairs. Approx. 300
or phone: Roxy Theatre, Box 1187,
Write
Wawa, Ontario. Phone (705) 856-4555.
TOP PRICES PAID: For soundheads,
lamphouses, rectifiers, projectors, lenses
portable projectors. and What have you?
STAR CINEMA SUPPLY, 217 West 21st St.,
New York 10011. Phone (212) 675-3515.
FILMS FOR SALE
16mm FILMS. Postcard brings bargain
list Ingo Films, P.O. Box 143, Scranton,
Pa. 18504.
16inm FAMOUS CLASSICS. Illustrated
catalog 25c. Manbeck Pictures, 3621-B
Wakonda Drive, Des Moines, Iowa 50321.
CLEARANCE SALE. 35mm Feature
Prints. Many good oction features at rock
prices. bottom Also available, 16mm features,
serials, comedies, FILM CLASSIC
EXCHANGE, 1926 S. Vermont Ave., Los
Angeles, Calif. 90007.
FILMS WANTED
PRIVATE COLLECTOR
5mm and 16mm features
i-1 condition Boxoffice, 2
THEATRE REMODELING
CINEMA DESIGNERS, INC. builders of
o?d theatre or build you a new oiie. (Complete
turnkey project. Write for free bro-
be leased as one package. Other sites
available anywhere in the world. Bob
Helm and Associates, 1147 South Robertson
Blvd., Los Angeles, Calif. 90035. Telephone
(213) 274-6239^
FOR SALE OH LEASE: Three year old
win theatre located in Brighton, Colorado,
utomated, presently closed, (recent heart
ck). lohn Kilpatrick, (303) 366-5778
FOR LEASE OR SALE. Indoor theatre,
fully equipped, seating, 750. On busy
thoroughfare. Savannah, Georgia. Very
reasonable rental. Contact B&B Theatres,
427 Beaumont Ave., Charlotte, N. C. 28204.
REMODELED 300 car drive-in. County
"
:; :.:;;. Priced right for quick
.1,. Sfl, Woodville, Texas,
OWNER LEAVING COUNTRY. MUST
SELL!! Heducpd $75,000.00 to $65,000.00!
Adult theatre building in Moline, 111. Perfect
condition. Rebuilt air conditioning.
700 seats. Midwest Theatres, 8816 Sunset
Blvd Angeles, Calif. 90069 for infor-
,
FOR SALE: Six Adult Policy mini theatres.
200 seats and less in Texas' largest
cities. Four equipped for 35mm and 16mm
operation. All first class condition and
professional equipment. Real Money
Makers with a seven year track record.
Only responsible persons with all cash
need apply No phone calls. Write CEN-
TRAL CINEMA CORP 205 N Broadway
St Antonio T.-v,:,r
MARQUEES, SIGNS
DRIVE-IN THEATRES WANTEDI Boston
based theaire circuit seets to acquire
drive-in theatres anywhere in U. S. TOP
DOLLAR PAIDl Write Boxoffice. 2750.
WANTED TO BUY OR LEASE: Indoor or
outdoor. Contact Mike Kutler, 2108 Payne
Avenue. Room 212, Cleveland, Ohio 44114.
(216) 696-4110
THEATRE SEATING
THEATRE CHAIR UPHOLSTERINGI Any
where, finest materials. LOW prices. Cu»-
tom seat covers made to fit. CHICAGO
USED CHAIR MART, 1320 So. Wabash,
Chicago, 60605, Phone: 939-4518.
SPECLftLlSTS IN REBUILDING CHAIRS.
New and rebuilt theatre chairs for sale.
We buy and sell old chairs. Trove
where. Seating Corporation of Ne^V
YotI',
247 Water Street, Brooklyn, N.Y.,
Tel. (212) 875-5433. (Reverse charges).
FIRST CLASS REBUILDING since 1934.
Arthur Judge, 2100 E. Newton Ave., Milwaukee,
Wisconsin.
WE BUY AND SELL USED CHAIRS. Also
sew covers from your choice ot fabric for
your
rebuildii , , .
.. Work'
light. Mail bottom for fn cover sample
call collect. Mission Seating Co., (816J
523-2904 B320 Ward Parkway Plaza, Kan-
NORELCO FP 16mm professional projecor,
optical/magnetic, forward/reverse. NEW TWIN FOR SALE: Located
Exc- ready for shipment.
Dallas, 75231.
.
BEAUTIFUL AMERICAN theatre seats.
itious young man. Travel, rapid advancelent.
Should have car. THEATRE CON- 000 it capacity, lens, 900 watt Xenon
700 ach or best offer.
ECTIONS, INC., 795 Monroe Ave., :hristio lamphouse with rectifier, single
WEDf ", '
: ; Rudisill Blvd., Fort
iochester, N. Y.
,h-. :. : .-. v.-, $3,500.00 complete. equipment. NOT a
theatre. NOT a
-'
Wayne. In.ji::. i : i'.lf' 4;--44L'.
-,-
BEST MANAGER IN AMERICA, for the
64697, Dallas, Jerry Lewis Cinema. Other cor
..
iuntnes' only 7-screen drive-in theatre,
(214) 521-3302.
force sole. Write Boxoffice, 2983
MISCELLANEOUS
xponding to a 9-screen drive-in theatre, CLOSED CIRCUIT TELEVISION Surveiltor'^with'
bui'lT-in't'wo-way intercom. $350.00 equipment one year old. Projection booth FIREWORKS: Giant New Catalog! Com-
TWIN THEATRE BUSINESS: 450 s
lequires a very aggressive thinking, organizational
minded, hard working man.
total, and fully equipped. Business
salary, future promotion to general each or $528.00 per pair. TERMS: cash automated. Onlv $40,000.00 Cash required
mercial and Display. Catalogs, $1.00.
ger of circuit possible if you're one with order. Howard V. Mokle, 1319 Decatur
StN^JW^Washington, D. C. 20011.
Buckeye Fireworks, Box 2705, Akron, Ohio
Phone (617) 729-0055
>f the top ten best managers in the coun-
44301.
450 SEAT INDOOR,
As you are probably currently emjloyed,
all contact vrill be held confidenial.
Call Mr. King in Fort Lauderdale,
TWO 16mm PROJECTORS, used four eat, 11,000 -!: :, I. 1 We
WOULD LIKE OLD BOXOFFICE magazines
months, excellent, $425.00 each. Two RCA
from the 30's, 40-s and 50's. Must
BX80 projectors, new sprockets, excellent,
have "Feature Review" page. Robert Barrus,
677 East Main St., Orange, Mass.
305) 972-3244. Mail resume to: 1000 North
250
$275.00. Two RCA 9030 soundheads, new
SEAT THEATRE : apartment.
Prosp'.-: . n Full price,
Jtote Road 7, Margate. Florida 33062.
bearings, sprockets, and solar cells, like
01364.
building an,. -
$27,500.00
REGIONAL SALES & SERVICE: Leading new, $275.00 each. 200 American Bodiform
$8,000.00 down, 7% contract terms. Great PROTECT YOUHSELFl Stop attackers or
anufacturer seeks qualified person for self rising seats for slope floor, $5.00 each.
West Real Estate, Republic, Washingti even gangs INSTANTLYl Compact device
lies and supervision of installation of 19 rebuih automation units. Model 101 includes
strike, start, changeover, failsafe
no tear gas or mace. Causes no perma-
99166. Phone
can save your life! Sheriff .50 contains
775-3346.
eatre booth equipment. To cover Mid-
JSA. working with dealers and circuits, and shutdown. Fits any and all makes of NEW TWIN: Fully equipped and operating
Los Angeles area, 14 year lease V. Makle, 131-1 r- --:.- S-ree', MW
nent injury. Only $2 98 each from Howard
sive trcrvel. Excellent opport
projectors, $650.00 each. Call (303) 522-
confidential.
$50,000 00 for leasehold. We can build and
4406.
Washington. D i" •.?'"'!
a 200 seat single theatre for
)IIic
FLORIDA CIRCUIT has openings
ml A new twin building and equi;>
lor exirienced
H-'v^- t ttH hardtop managers EQUIPMENT WANTED
(200 seats each) total $150,275.00.
POPCORN MACHINES
Perhaps you would like a 3-plex, 200 seats
i4any fnm : r S'-nd resume one
each—total construction and equipment, ALL MAKES OF POPPERS, caramel corn
$245,750,00, Building and equipment can quipment, floss machines, sno-ball mahines.
Krispy Kom, 120 So. Hoisted, Chiaoo
III 60606
EDUCATION-INSTRUCTION
VAN MAR ACADEMY: Motion Picture
Aclin-i ifi'." :-;r. -• Blvd, Hollywood,
Cahl
'
• :
'1-1937, 467-7765.
SUBSCRIPTION ORDER FORM
BOXOFFICE:
125 Von BrunI Blvd.
Konios City, Mo. 64124
THEATRE
STREET
TOWN
ZIP
NAME
CODE
POSITION
STATE

AVAILABLE NOW!!
A New Horror Combo That's
Life-Blood For Your Boxoffice
(212) 581-5240
RELEASED BY
FILM PRODUCTIONS. Inc.
630 Ninth Ave
New York, N.Y. 10036
Contact Phil Parisi

^Simfsm
And REFERMCG Section ^
July 30. 1973
ction Two
Construction • Equipment • Maintenance
-
Refreshment Service z

^^&
* VITA-GLAZE
developed for exclusive use on BUTTERCUPS^. The paper
coating that prevents leaking and has that appealing
"satin-soft" finish.
1109 NORTH MAYFAIR ROAD
MILWAUKEE, WISCONSIN 53226

'
!
From EPRADjhe theatre equipment innovators.
% GRcat new products
to help uou show
BIGG6R PROFITS
fEPRAD SWORD "CYCLOPS"
4-REEL FILM HANDLING SYSTEIVI
offers double-feature capability
with only one booth machine
View from
ot Sword "Cyclops".
Large reels rewinding.
Small reels showing.
Now, depending on size reels you select, you can
run shows up to 5V2 hours long. Almost 3 hours for
one feature and 2V2 hours for another, with a very
short Intermission for 2nd feature threading. Rewind
large reel on the machine "^"^
while 2nd reel is running.
All this with only one booth machine, equipped with the
new "Cyclops" 4-reel film handling system.
The basic "Cyclops" system comes complete with
soundhead, plus capability for make-up/tear-down on
the machine. And these Eprad options — new Tru-Fi
transistorized amplifier, DC exciter and Xenon lamphouse
— are offered to give you a complete projection system incorporating
the finest equipment. And requiring only projector
head (old or new) and lens to show big profits for you.
As an option, you may also ship us your projector head (and
lamphouse, if not Eprad's), and we will assemble the total "packand
ship to you via moving van, ready to plug in.
Cyclops" is the only 4-reel system engineered and built in America.
And it's quality and performance are far superior to foreign-built equipment.
The price? A whopping $3,000 less than any other system of its capacity!
i
EPRAD TRU-FI
TRANSISTORIZED AMPLIFIER
Two years in development — fully proven and fieldtested.
The finest theatre sound amplifier ever offered,
witti quality of sound reproduction and reliability
far surpassing previous industry standards. Amplifier
incorporates two compact RCA integrated circuit
modules ... a transistorized pre-amplifier and a transistorized
driver and power stage module. Features include
RCA-recommended coupling circuits; specially
designed, built-in radio interference filters in the input;
built-in Xenon igniter filter; complete shielding
against electromagnetic interference and life-time
silent switctning designed for automation systems and
remote control.
CALL US, OR WRITE TODAY,
FOR COMPLETE DETAILS ON THESE
NEW EPRAD PRODUCTS
Sold Internalionally thru selecled theatre supply dealers
incorporated
Box 4712- Toledo, Ohio 43620 •(419) 243-81 06
NEW'LIGHT FANTASTIC" KENON LAMPS & RECTIFIERS • AUTOMATION SYSTEMS* SPEAKERS* HEATERS. JUNCTION HOXES- AMPLIFIERS. CASH AND SOUND CONTROL SYSTEMS
BOXOFFICE :: July 30, 1973 3

^"^MODERI THEATRE
BUYERS' DIRECTORY and
REFERENCE SECTION
o n t e n t
DESIGN AND CONSTRUQION
PROJECTION
AND SOUND
Seating Goes Beyond Chair Itself Dayid E. Powers 6
Unusual Design Compliments Remodeled Twin 10
V.I. P. Room Unique Feature of Chicago Twin 12
Cinnominson Dualer Opened in New Jersey 18
How's Your Theatre's Sound? 23
Proper Equipment Care Will Ensure Longer Life and
Tip-Top Performance Wesley Trout 30
Slide Projection Conveys Personal Message, Arthur Hatch 44
Automation Offers Exhibitors, Owners Greater Freedom
in Managing Theatres Dean Phillips 52
Excessive Tension Common Cause of Motion Picture
Film Damage 57
Careful Rewinding Protects Film Life Wesley Trout 57
Early Fall Ribbon-Cutting Planned for Theatre in "
Elizabethtown, Ky 28
REFRESHMENT SERVICE
A
PORTFOLIO OF THEATRE PLANNING IDEAS
Attractive Stand Design increases Profit$ Picture 60
Looking for Sales Jackpot? 61
ABC WesTown Theatre, Knoxville, Tenn 31
MANAGEMENT, MAINTENANCE,
OPERATION
New Construction 32
Remodeling Ideas 34
Heart of the Theatre 35
Pic
Has Been Killing Mosquitos at Airers for Nearly
20 Years 65
Mighty Wurlitzer Has Entertained Radio City Patrons
for 40 Years 67
Women Can Be Just As Reliable As Men When
Given Fair Chance to Perform 70
Multi-Unit Complexes 36
Lobbies That Invite 37
REFERENCE
SECTION
Concession Stands That Sell 38
What's New at the Drive-ins 39
Readers' Service Bureau 75
Advertisers' Index 76
Directory: The Key to Better Buying 77
CHARLES F. ROUSE III, Managing Editor
The MODERN THEATRE Section of BOXOFFICE is included in one issue each month. Editorial or general business correspondence should be oddressed to Associoted
Publications, 828 Von Brunt Blvd., Konsos City, Mo. 64124. Wesley Trout, Technical Editor; Eastern Representotive: James A. Young, 1270 Sixth Ave., Rockefeller
Center, New York, N.Y. 10020. Western Representotive: Syd Cassyd, 6425 Hollywood Blvd., Hollywood, Calif. 90028.
The MODERN THEATRE SECTION

ft- Kelmar Systems Inc.
^^^^ 2«4 Broadwav. HuntlnRton Station, New York 11746 * 516-692-6131
:IS^aiSiW
ourAS-7200 sound system
BEAUTIFUL SOUND
SENSIBLY PRICED
One year ago, we introduced our AS-7200 theater sound
system. It's been an instant success story ever since.
Independent supply dealers and theater operators
immediately recognized a great thing '. . . an easy to install,
compact, all solid state, UL approved sound system
designed for todays theater requirements. Beautiful sound,
sensibly priced for new theaters or a replacement for an
ailing, aging system.
" '
There are already 300 Kelmar AS-7200s installed in
theaters across the nation. Call your Independent Theater
Supply Dealer or contact Kelmar for complete details.

'
I
'
,
"
SEATING GOES BEYOND CHAIR ITSELF
The seating manufacturer's responsibility extends beyond making the best chairs
possible to include helping owners develop well-designed interiors
By DAVID E. POWERS
General Sales Manager
Irv^'in Seating Company
Ill
Achieving "perfection" in auditorium
seating is a common goal of both
seating manufacturers and theatre owners.
We as manufacturers
do everything we can
to build a comfortable,
attractive, quiet
and durable chair, but
the actual chair is
only a part of an
optimum seating installation.
If your patrons
are crowded or
can't see. they won't
David E. Powers
come back.
The best possible
theatre seating is a combination of good
and comfortable
at Irwin feel that
chairs— in that order. We
visability, good spacing
the seating manufacturer's responsibility
extends beyond making the best chairs possible,
to include encouraging and helping
theatre owners develop well designed interiors
so that each patron will be comfortable
and, most important, able to see
the performance.
A theatre owner should begin consultation
with the seating company's engineers
well before the theatre's interior plans are
completed. If the interior is not designed
within certain guidelines, the seating can
never be adapted for good sight
lines.
Design From the Inside Out
A good theatre is always designed from
the inside out. It is terribly difficult to
make efficient use of an auditorium when
it must be adapted around the exterior design
of a building. For these reasons, we
at Irwin suggest that the following points
be covered during initial engineering consultations.
We stress that these should be considered
he/ore initial building or renovation
plans are completed.
Plotting the floor incline is of primary
importance. How much total drop will there
be from the back of the theatre to the
—
f
I. ^
A combination of good visahilily. good spacing and comfortable chairs moke up Irw
Scaling Company's philosophy on what constitutes good seating. This philosophy is
illustrated above by the seating layout at the Alpine Twin Theatre in Grand Rapids,
Mich., featuring comfortable Irwin Citation seats.
screen, and how will it be angled? A compound
incline, as shown on the sight-line
layout (Figure 1), is best because a constant
shallow slope only works well if the screen
is placed very high on the wall. A steep
drop can put the back rows above the bottom
of the screen, making visibility very
difficult.
For most theatres, a total drop of fou
feet is quite adequate. If the total drop is as
little as two feet, this begins to create problems.
However, if we know about it ahead
of time, there are solutions which can
relieve the situation such as raising the
lobby level to increase auditorium depth or
increasing back-to-back spacing.
There are usually only minor construction
costs involved in adding two, three, or
four incline breaks at the time the floor
is poured, and it permits the best sight lines
in any size theatre.
In an older theatre with a poor existing
floor slope, or in a new theatre where it
is not possible to get an adequate total
Sight-Line Layout
drop, opening up the row spacing can help
to overcome insufficient incline. The greater
the spacing, the more room there is for the
occupant of each seat to see over the person
in front of him. When we reseat an
older theatre, we may take out 800 chairs
and replace them with 560 chairs, because
both the row spacing and the chair sizes
have been increased. Historically, many
theatres had chairs only 18 inches wide or
less and row spacing of only 32 or 33
inches. In new theatres, 38 and sometimes
40 inches is becoming the conventional row
spacing.
Incline Breaks, Spacing Must Coincide
Incline breaks and row spacing must be
planned jointly so that they coincide. For
example, if the row spacing is 38 inches,
the incline sections must be in multiples of
38 inches so that the incline breaks are uniformly
located immediately behind the point
where the chairs are anchored to the floor.
Continued on page 8

In at 8:00 a.
On the screen by 5:00.
The VIP-35. Pre-assembled. Pre-wired. Pre-tested. Ifs the industry's answer
to the high cost of installations. At delivery, your Ballantyne system will be
set in place by our van line movers. Then simply level the machine, align
with screen, plug it in, file your apertures and sit back and relax for
your first stxDwing.
Sound easy? It is. And ifs saving thousands for exhibitors all
over the country. Join the swing to the Ballantyne VIP-35. r?
Contact your favorite Ballantyne dealer or our plant for further v
details.
DALLANTYNCk
OF OMAHA. INC.
1712 Jackson Street • Omatia, Nebraska 68102
Phone (402) 342-4444
The VIP-35 accepts any manufactufers lamp, xenon oi carbon. -.

5»~#y40J!:
CHARLOns
NEB G
«ETB|ACK HOUND
RUSS MEYERS
VIIEK I
GOODJNOI^IIMi
The Backstage I & 2 in Lubbock, Texas, leptesents thai
coinmunity's ttewest and most unique twin theatre. The new
jacility was completely remodeled and refurbished from an
existing theatre location in a local shopping center. The
decorator chose to divide the lobby walls at the eight-foot level
with a unique black and white clapboard chopper stripe (upper
left). Both auditoriums were reseated. The Stage I (upper
right) features the luxurious Polaris chair by Massey. Tickets are
purchased through a convenient opening in the theatre's front
window (lower left). An uhra-modern concessions counter,
featuring the latest in cquipuienl. is located in the northern
portion of the lobby.
Lubbock, Texas , Backstage / & 2
UNUSUAL DESIGN COMPLIMENTS REMODELED TWIN
Tickets are now purchased
By MABLE GUINAN
convenient opening in the
through
front
a
window.
The outside lighting is provided by an
The Backstage 1 & 2, Lubbock's
array of clear G-bulbs, accenting the new
front finished in ice white and lemon-twist
(Texas) newest and most unique
twin theatre was opened April 18th. Using Formica. As you enter the lobby area, you
an existing theatre location in the Town pass into another world. You are now backstage.
and Country Shopping Center, the Noret
Theatres circuit proceeded to completely Illumination in the lobby area is supplied
by authentic stage lights suspended on
remodel and refurbish the new facility from
top to bottom. A set of custom colors and a bar grid from the ceiling. The lights are
designs provided by J. R. Baughn of Environmental
situated in such a manner so as to ac-
Concepts helped to create the centuate the various areas of display. There
are posters set up announcing the coming
overall concept of the Backstage.
attractions. The predominant colors
in the overall lobby theme are charcoal
gray, white and lemon-twist yellow.
cTntVr CASH DRAWER
With a twelve-foot ceiling, the decorator
chose to divide the walls at the eight-foot
level with a black and white clapboard
Madeof Indiana hardwoods. Smooth
lacquer interior. Natural lacquer
chopper stripe. The upper portion of the
or oTfice i;ray exterior ^specify):
Si.c 18H- W luy,-Dx iH- High.
Mfnr^ wall and ceiling are charcoal, while the
lower portion of the walls are painted white
with charcoal trim. The carpet, "Dimension
Squares" by Viking, is charcoal and
gray to accentuate the chosen motif. The
same carpet is used throughout the lobby
and auditorium areas.
An ultra-modern concessions counter,
featuring the latest in concessions equipment,
is located in the northern portion
of the lobby. Special wallpaper is used
behind the
counter and on one of the walls
in the lobby. The paper, "The Flick," is
a pattern of squares, each containing
caricatures of famous Hollywood stars.
The entrances to Stage 1 and Stage 2
were remodeled to provide complete separation.
Both auditoriums were reseated,
using Massey Seating Company's luxurious
Polaris chair in Stage 1 and the Executive
Astro-Rocker in Stage 2. Each auditorium
was color-coordinated with draperies
to match the seating. Stage 1 was decorated
in reds and pinks, while shades of red and
gold were used in Stage 2.
Continued on page 16
The MODERN THEATRE SECTION

Of course
there ate look-alitesand imitations
It happens to a star
CAmerican Seating's Stellar Chair)
^.

Projectionist Dave Stone is pictured above with one
of the Ballantyne VlP-35 projection systems used at
the Western Lincoln Twin Cinemas in Chicago
Heights III. The system is made up of "master" and
"slave" units to help guard against "shutdowns."
The front doors open on a common boxoffice located
within the concessions stand (top right). The exterior
of the Western Lincoln twins is done in finished
brick and features adequate parking for up to 160
cars. The building seats 700 in the twin auditoriums.
V.I. P.
ROOM UNIQUE FEATURE OF CHICAGO TWIN
Theatre officials, projectionists, guests can view both screens from a special room
located
between the projection booths at the Western Lincoln Twin Cinemas
A "v. I. p. room" from which both
screens can be viewed at the same time is a
unique feature of the Western Lincoln Twin
Cinemas in Chicago Heights, 111.
The room, located between the two projection
booths, is used mainly by management,
owners and projectionists, according
to Gene Buzelli, an official of the twin,
owned by Cinamerica Ass'n of Chicago.
Located at 1301 Hilltop on the west side
of the Chicago suburb, across the street
from a shopping center, the duo serves a
middle to upper class patronage, Buzelli
says. The picture policy is general.
The 700-seat theatre contains ample
parking space for 160 cars. The building
of finished brick is located on a 170x200-
foot lot and was built by Ralph Crescenzo.
The front doors open to a common boxoffice
located within the concessions stand.
Attention/. , . Drive-In IVIanagers.
You keep them warm when it's cold . . .
Why not let them see when it rains?
At No Cost To You!
Chances are that it will rain on about 20%
of those important weekend nights.
DRIZZLE GARD") will keep customers on the
lot and bring them back when it rains.
—^_^
Write or phone for complete,
JSSSS^ profitable information.
DRI'VIEW MANUFACTURING CO.
As a result of this form of operation, the
ticket seller, when not busy, can help with
the concessions stand. Both concessions can
be handled by one girl during normal business.
The twin has been furnished with
Lawrence crowd control equipment.
The twin auditoriums feature Irwin Citation
seats and draperies by Soundfold. The
screen is a Hurley Optica Vinyl: the speaker
system was supplied by lensen.
The V.I. P. room has a counterpart in
the projection booths, where Ballantyne
VIP-35 projection systems have been installed.
The systems feature the Ballantyne
Pro-35 projector and Model VII soundhead.
Quick installation is a hallmark of the
VIP-35 because it is pre-assembled, prewired
and pre-tested at the factory before
being shipped to the theatre.
The VIP-35 is fully automated with the
Ballantyne Automation System. In addition,
there is a manual back-up system with
override controls designed for special functions
or change of program.
Sound is by Ballantyne, with film handling
equipment supplied by Neumade.
Changeable letters were furnished by
Wagner Sign Co., and Art Signs of Chicago
handled the local sign work. Mcadc display
frames were used.
The MODERN THEATRE SECTION

m
fl
There's
nothing brighter
under
the sun
Nothing brighter, nothing more reliable, and nothing with more
outstanding features than the ORCON family of xenon lamphouses. And
no other manufacturer can match the variety of models. There is an
ORCON lamphouse designed specifically to meet the needs of
every theatre—from the smallest mini to the largest
drive-in. ORCON lamphouses are the finest you can
buy—no matter what your requirement
Contact your local
Theatre Equipment dealer
or write
;/
Nothing else conies close."
Optical Radiation Corporation
6352 N. Irwindale Avenue, Azusa, California 91702 • (213) 969-3344
WINNER OF THE ACADEMY AWARD FOR TECHNICAL ACHIEVEMENT IN 1971

—
Seating Layout—
Continued from page 8
allj' having to worry about replacing them.
Row spacing, lighting and aisle placement
are subject to local, state and national building
and safety codes. At Irwin, we try to
keep a current record of codes for each
state and major city, but it is the responsibility
of the owner to make sure his
plans meet the current local codes. Construction
should never begin, or seat orders
be placed, until interior plans are determined
to meet the specifications.
As a general rule, we plan seating layouts
in accordance with the National Safety
Code, which defines minimum row spaca
D&D screen
makes the
best
showing
D&D not only makes the in all of our services. Like
"---
days ith its 10 or less
superior facing (STEEL to replace your screen,
SHEETS FULL LENGTH OF exclusive (-— •-
YOUR PICTURE) but registered steel engineers.
When it comes to
««,o ini«r«,=.»i«n .„rit» .«• drlve-ln theatre screens
For more nore mformat.on, information, write to^ to:
^^ ^^3,,^ ^^^^ ^ ^j,^^j^g_
GENE TAYLOR
HJ? n THEATRE SCREENS, INC. P.O. Box 4042
UkXU Overland Park. Park, Kansas 66204 (913) 649-7116
DESIGN EXPERTS...
• NEW THEATRE DESIGN
. REMODELING THEATRES
• SNACK BAR LAYOUT
. COLOR COORDINATION AND DECOR
Over 30 years experience and more than 300 projects in
the past seven years
Our know-how, experience and economies more than pay the
cost of our services.
COMPLETE DESIGN AND ENGINEERING SERVICE
OR
CONSULTANTS TO YOUR ARCHITECTS
i
AND ASSOCIATES
1550 Dover St., Suite 5 • Lakewood, Colorado 80215
Telephone: (303) 238-6415
It
It
If
It
ing, minimum aisle widths, maximum number
of chairs per row and so on.
After the proper preliminary planning is
accomplished; the chairs selected, ordered
and manufactured; comes the last and one
of the most important steps— the installation.
The seating installer plays an extremely
important role in the success of any seating
plan. The manufacturer can only make
and ship chair parts, and if the parts are
not assembled properly or anchored securely
to the floor, even the most expensive chairs
won't result in good seating.
Installing the Chairs
The best arrangement for installing
chairs is having the local dealer, who sells
the equipment to the theatre owner, arrange
for the installation either by his own
crew or by a sub-contractor who works for
the dealer. In some cases, the seating manufacturer
is asked to take responsibility for
the installation and does so. It usually L
not a good idea to have the theatre's general
contractor install the seating unless
the owner knows that he has had a lot o.
theatre chair installation experience.
Many mistakes happen because the installation
crews have not been given the
proper amount of time to complete th
job. Last minute rushing may present a lot
of mechanical interference from painters,
electricians, carpet layers and other finishing
crews. It's particularly tough on the
installer if the owner is standing over him
saying, "I've got to open tomorrow night,
get the job done in a hurry." It should be
done right first and fast second.
Inspect the Installer's Work
Finally, and before the installer leaves
the premises, both the owner and the dealer
should take the time to inspect the installation
and make sure it has been done
properly. Shake the rows from the back
making sure the bolts are tight, push the
seats up and down to make sure they line
up and are working properly, examine the
row and seat aligimient, etc. Then, if something
is wrong, the installer is there and can
correct the problem on the spot. If it's
something he can't solve, contact the manufacturer
right away. Both the dealer and
the manufacturer have a reputation at stake
and will take care of the problem in,
mediately; they don't want it to drag on oi
have the owner unhappy with the installation.
In combination with well designed and
manufactured chairs, careful attention to
these points will add up to a seating installation
which we and the owner can lool
at
with pride.
Plotting incline breaks, row spacing and
attention to codes and installation crews
these are of primary importance. But I
can't stress enough that theatre owners
should be working closely with the seatin."
manufacturer and his technical consultants
from the inception of the theatre plans to
opening night. With help from seating specialists,
the entire building or renovation
is project likely to go more smoothly, with
seating installed to conform with the best
possible spacing, comfort and visibility
standards.
The MODERN THEATRE SECTION

, For
YDUCAN
•^DffEND
^
ONUS
Christie has been making
dependable equipment for
the motion picture industry for
more than 20 years. Today our
Xenolite line includes the most
modern horizontal xenon arc
lamphouses and rectifiers, as well
as the unique Christie Autowind
i^^ .
Wf
film handling system
which permits a
theatre to be
completely
automated using
a single projector,
/ and eliminating
rewinding.
Christie, with the only
Underwriters'
Laboratories listed
xenon system available,
offers equipment that
will perform beyond
your expectations.
the theatre owner
there is a bright spot
in the future -
Christie Xenolite.
CHRISTIE
3410 West 67th Stre
Los Angeles, California 90060
(213)750-1151

Crctors Giant Popping
4^y|%, Plant will nickle
and dime you to
$90 an hour.
Backstage I & 2-
Continued from page 10
Botli existing screens were enlarged to
provide a maximum viewing area for every
process of 35mm projection. Both auditoriums
were completely soundproofed,
using a specially designed 50-decibel material.
Hot Popcorn. 15C a box. What a great
way to make $90 an hour.
Cretors Giant Popping Plant with a 32 oz.
kettle pops over 600 bags of delicious, piping hot popcorn every hour.
Sell it for 15C a box and in just an hour you'll have over
$90 in the cash register. And Cretors Giant is so
durable, so well-built that you can expect that
kind of output hour after hour, year after year.
The Giant is equipped with an
Automatic Seasoning Pump and heated
stainless steel receiving tray with chute
for easy filling
of containers.
View of the interior looking toward the
hack wall in Stage 2.
The entire theatre complex is temperature-controlled,
using heating and refrigeration
units for maximum patron comfort.
Century projection equipment and Ballantyne
sound units were installed and incorporated
into the semi-automated projection
booth.
Cretors Giant Popping Plant
GS 32 EP (electric) or GS 32
GP (gas) Capacity: 32oz. Dimensions:
75" long X 30" wide
X 67" overall height. (Also available
with 20-oz. electric kettle.
ii4
(Gas operates with safety pilot.)
Voltage: 115/208 or 115/230
Cretors Giant is fast. It's efficient. And it belongs in large
theatres or any other high-traffic, high-volume location.
Cretors Giant Popper works continuously in your
"back room" while youVe out front making people happy.
And taking in the money.
Cretors is also your headquarters
.for Popcorn Warmers, Cotton Candy and
Caramelcorn Machines and Accessories.
Send for complete information about
the Cretors line and the name and address
of your nearby Cretors Distributor.
CRETORS
27 Popcorn Building
Nashville, Tenn. 37202
Factorv,'; Chicago, Illinois
Cretors is Popcorn
(and han been since 1885.)
• Pal. No. 3-661-337
The MODERN THEATRE SECTION

. .
"The Citation is appealing to the eye. It's nice-looking
and we find it is a very comfortable chair .
From the first time we sat in the Irwin Citation,
we liked everything about it . . .
"Mechanically, we have had absolutely no problems with
the Citation, and no service has been required in
any of our installations . . .
"Your company has been more than cooperative in helping
engineer a total seating package that provides all the things
we need in developing, completing and presenting a theatre."
Attractiveness, comfort, durability, cooperation.
When Marvin and Roy White buy the Citation again and
again, it's for some very good reasons.
10 Irwin Seating
Company
P.O. Box 24:;si-B
Grand Rapids. Mich. 49501
BOXOFFICE :: July 30, 1973

'WM^V'i^^-mif.^
MiM^
i
The Ciiinaminson Twin in Cinnaminson. N.J.. is the newest i
the line of twin houses owned and operated by National
Mini-Theatres. Inc. The lobby of the attractive new twin
facility is done in beautiful accent colors. The individual
auditoriums an separated h\ a horseshoe-sliaped concessions
stand Latf>e wall mirrors f>i\e the lobln a laigei look, and a
daz:linf> ( handeliei adds immense beauty and scope. Turnstiles
have been employed, eliminating the need for a doorman.
Owned by National Mini-Theatres
Cinnaminson Dualer Opened in New Jersey
The Cinnaminson Mall, a
shopping center facility located in Cinnaminson,
N.J., is the site of National Mini-
Theatres' newest theatre property—the Cinnaminson
Twin.
Architects Fred Carbone and Anthony
Baccari have made effective use of a
design
concept that is becoming increasingly popular
in twin construction: two theatres sideby-side
with a common lobby and concessions
area. The lobby of the attractive new
twin house is done in beautiful accent
colors. The individual auditoriums are
separated by a horseshoe-shaped concessions
stand. Turnstiles have been employed
in the lobby, eliminating the need for a
doorman.
Cost of construction for the new Cinnaminson
Twin, which serves a population
drawing radius of 30,000 people, totaled
$225,000. Equipment costs came to $100,-
000. The twin serves primarily a middle
class patronage.
Changeable letters were supplied by
Bevelite-Adler. and background panels for
the front attraction boards were furnished
courtesy of National Screen Service. The
main sign was provided by a local sign
manufacturer. Cutler Electric Products.
Inc.
Large wall mirrors give the lobby a larger
look, and a dazzling chandelier adds immense
beauty and scope.
Each auditorium contains 364 seats and
Continued on page 20
Leaders in Changeable Plastic Letters
Si^n PtoJuch^
1319 W. 12th Place-Los Angeles, Calif. 90015
Phone (213) 747-6546
SIZES: 6", 8", 10", 17", 24"
COLORS: RED, BLACK, GREEN, BLUE
CLIPPED FOR STANDARD 7" O.C. TRACK
ALL STAINLESS STEEL CLIPS
FREIGHT ALLOWANCE
D-S'9n
Samples on
Request
East Coast Distributor—CROWN MOTION PICTURE SUPPLY CO., Phone (212) 635-2564)
The MODERN THEATRE SECTION

CelebraliDg our 25111
Anniversam
By leading the industry witli tliese proven products
TU 1000
Film Transport System
3SM
Film Transport System
Requires No Rewind
Runs 4V2 iirs. non-stop.
Features Turbo-Air Drive
eliminating tension on film.
Does away with abrupt
starts, stops or jerks.
Rewinds while projecting.
Runs 3 hrs. Non-Stop.
Ideal for smaller projection
booths, with no alterations
necessary. Easy to install.
Low maintenance cost.
Film break protection
built-in. Rewinds in
15 minutes.

Drive-ln Theatre Operators.
Are Mosquitos and Gnats keeping customers away?
PIC revolutionary in-car coil mosquito repellents
provide guoranteed protection to your patrons (up
to 7 hours each) and extra, profitable sales for
you at your concession stand.
Yili Coils give you the
highest profit per sale in a
rnpsquito repellent—averaging
$194a week in added profits*.
'Drive-In Theatres averaging sales of 1400 units
weekly or approximately 200 cars a day. 200
sales • 35c equals $70.00 times 7 days equals
$490.00. Your cost: $296.00 Your profit: $194.00.
Cinnaminson Twin-
Continued from page IS
features full-length wall drapes. One of the
auditoriums is done in red and harvest gold;
the other is finished in tangerine and beige.
The seating, supplied by an Italian firm,
is the ultimate in comfort, with a soft red
and orange upholstery to catch the patrons"
eye
Ȧ pair of llx24-foot Hurley screens,
spanning from wall-to-wall, give the viewer
added eye comfort.
The projection booth is equipped with
Toshiba (Japan) projectors and rewind
equipment.
PIC Corp. provides you with these sales aids . . . FREE
Attractive
polnt-ot-sale
Cloth Banner
35nim Sound Film Trailer
FOR INQUIRIES OR ORDERS, CALL COLLECT: 201-862.1M0
Warehouses located throughout the United States and Canada.
PIC Corporation, 1100 Sylvan St., Linden, liJ. 07036
Each of the auditoriums is equipped with
a massive llx24-foot Hurley screen. Seating,
supplied by an Italian firm, offers the
ultimate in comfort.
The lobby and theatre aisles are carpeted
in an eye-catching modern floral design
which compliments the red-beige color
scheme of the auditoriums. The carpet was
furnished by Columbia Carpet Mills.
Refreshment equipment and stock, including
popcorn, candy and beverages, were
provided by Ogden Foods and Berlo Vending
Co.
Ladies" and men's restrooms facilities are
available just off the lobby area outside of
each theatre.
Sidney H. Ellis, president of National
Mini-Theatres. Inc., reports the circuit has
several more twin theatres in the planning
which will be announced at a future date.
Right the first time
Butler-built concessions
Right for your space... right for your customers... right for your prof its.
We have been building successful concessions for theaters from coast
to coast for more than twenty years. Cal I or write us for the professional
approach to your needs.
butler fixture % mfg. co.
2323 South Lipan St. . Denver, Colo. 80223
(303) 935-4623
MIN lATURE
GOLF INDOORS
o
OUTDOORS
MINIMUM INVESTMENT
MAXIMUM PROFIT!
.illlJIiJJM
ENTERPRISES ^ INC.
filding, Dcpt. 7, Scranton, Pa. 16S03
The MODERN THEATRE SECTION

Relax
with the
minimidimaxi.
rocking choirs
from
Heywood-Wakefield

1
TC 2104-MINI Rocking
i
Chairs
Get cozy with your nearest Heywood-Wakefield representative,
Hell get you sitting pretty.
Joe Hornstein, Inc.
341 West 44th Street
NewYork, New York 10036
Tel. 212-246-6283
Wil-Kin, Inc.
150 Walton Street
Atlanta, Georgia 30303
Tel. 404-522-4613
Oklahoma Theatre Supply Company
628 W. Sheridan Avenue
Oklahoma City, Oklahoma 73102
Tel. 405-236-8691
Tegtmeier Associates, Inc.
988 Market Street, Suite 604
San Francisco, California 9410!
Tel. 415-673-4335
Heywood-Wakefield Company
10726 Green Mountain Circle
Columbia, Maryland 21043
Tel. 301-997-2040
Transworld Theatre Supply Co.,
2931 Lime Street
Metairie, Louisiana 70002
Tel. 504-885-4966
Des Moines Theatre Supply Company
1121 High Street
Des Moines, Iowa 50309
Tel. 515-243-6520
Budd Theatre Supply, Inc.
8537W. Washington Blvd.
Culver City, California 90230
Tel. 213-870-9301
Cinema Designers, Inc.
1245 Adams Street
Boston, Massachusetts 02122
Tel. 617-298-5900
Carroll Seating Company
1835 West Armitage Avenue
Chicago, Illinois 60622
Tel. 312-772-0160
Harry Melcher Enterprises
3238 West Fond du lac Street
Milwaukee, Wisconsin 52310
Tel. 414-442-5020
B.F. Shearer, Jr. & Associates
1 3360 S.W. 76th
Tigard, Oregon 97223
Tel. 503-639-3840
Wil-Kin, Inc.
Minneapolis Theatre Supply
Universal Theatre Supply Company Tom L. Shearer & Associates
305 S. Church Street
51 Glenwood Avenue
264 East 1 st, South
23825 15th Avenue, S.E. #46
Charlotte, North Carolina 28201
Minneapolis, Minnesota 55403
Salt Lake City, Utah 841 11
Bofhell, Washington 9801
i)4-333-6101
Tel. 612-335-1166
Tel. 801-328-1614
Tel. 206-485-3336
Nclionnl Soles Headquarters, Heywood-Wakefield Company 3010 Tenth St., Menominee, Michigan 49858 Tel. 906-863-2661

HOW'S YOUR THEATRE'S SOUND?
Acoustical wall material not only helps reduce excessive echo, reverberation,
but also adds a touch of elegance to the interior of any auditorium
iVloRi ohTUN THAN NOT, ;ind understandably
so, the product appearing on
the screen(s) is the primary factor responsible
for drawing a patron to a particular
hardtop theatre. Exhibitors recognize this
and do their best to book outstanding product
into their theatres.
It would be wonderful if an exhibitor
could always rely on his ability to obtain
outstanding product. Unfortunately, this
isn't always possible, and even then, in this
era of multiple runs, its not unusual for
several theatres to feature the same film.
Obviously, the potential patron is not going
to view the same product at four or five
different locations. Logically speaking, he's
going to pick one. This is where an exhibitor
must take other steps to sell his
theatre over another one nearby. Proximity
is one such selling card. Likewise is showmanship.
But what about the internal makings
of the theatre itself? Aren't equipment
and furnishings just as vital to the overall
objective— boosting boxoffice receipts?
Optimum screen presentation is a direct
result of effective projection and sound
equipment. An exhibitor can own the best
sound equipment manufactured, but if he
doesn't take measures to balance the sound
within the auditorium walls, thereby reducing
unnecessary noise and excessive reverberation
created by existing wall surfaces,
even his high quality sound equipment
won't save him.
Helps Reduce Excessive Echo
Acoustical wall draperies help reduce the
excessive echo or reverberation that consistently
plagued auditorium sound in the
older houses. Soundfold, Inc., located in
Dayton, Ohio, is one of the industry's foremost
authorities on wall acoustics. Soundfold's
floor-to-ceiling drapery system for
theatres measurably improves theatre
acoustics, as well as dramatically highlighting
the interior decor. In remodeling,
unsightly walls may be covered without
expensive removal or preparation of existing
materials.
Soundfold's unique pleated wall system
in effect dissipates the energy of sound
waves by forcing them to pass through the
drapery, bounce from the wall, and again
pass through the .Soundfold system.
The Gio\c I heatre in Pleasant Grove, Utah, is just one of many theatres around the
country that features the use of decorative wall covering by Soundfold, Inc. Photograph
above shows the initial stages of the installation with the furring strips and pleated wall
brackets in place.
Easily Installed
Decorative wall acoustics also effectively
conceal problem areas without extensive
preparation, resulting in cost savings in time
and labor.
Thousands of theatre owners and managers
have installed Soundfold themselves
using their own personnel. Special skills are
not required and installation can be completed
in just a few days without interruption
of normal business operations. The
Soundfold system was designed with easy
Continued on page 24
Hot orange, bright red and cranberry were the color.i decided upon for the Soundfold
material at the Grove Theatre. The color scheme runs from the lightest color— hot
orange— to bright red, then cranberry, then back to red. then orange: repeated four
times on each wall.
BOXOFFICE :: July 30, 1973

Wall Acoustics—
Continued from page 23
mind. The pre-pleated bracket
insiallation in
system eliminates guess work. Soundfold
is installed in panels 2' feet wide. For
2
installation on cement surfaces, a lx4-inch
wood furring strip is applied at the top of
the wall about '4 -inch below the ceiling
and at the bottom of the wall two to four
inches above the floor. The furring strip ir
not required if the system is to be installed
on wood or drywall surfaces.
The brackets are nailed to the ceiling
furring strip with ^4 -inch blue lathing naih
(small hooks pointing upl, lining the top
edge of the bracket to that of the wood
strip (see Fig. 1). This procedure is continued
along the top of the wall, nailing
each bracket end-to-end. until the entire
length of the wall is covered. The bracket
should not be overlapped. When the end
of the wall is reached, the last bracket i'
cut to the proper length with tin snips.
A plumb bob should be used to align the
floor brackets directly under the ones at
the ceiling (projecting metal pleats directly
under the corresponding pleats at the ceiling—sec
Fig. 2). The floor brackets should
be nailed with the small hooks pointing
down.
The fabric is attached at the ceiling,
folding over the material about three inches
and leaving a three-inch overlap at the end
of the first bracket (see "A" in Fig. 3). The
double fabric is pierced over the hooks
following the contour of the bracket. The
excess fabric from the first bracket is then
hooked onto the second bracket. The fabric
for the second bracket is started at the inside
corner of the last pleat ("B" in Fig. 3),
After the wall is completed, the excess three
inches at
the end of the wall should be turn-
Continued on 26
t i smmk r^i ^^m f W
Finished product illustrates how decorative Soundfold wall material adds warmth and
elegance to the auditorium at the Grove Theatre in addition to reducing unnecessary
noise and excessive reverberation.
iite-^Wcller
makes tlipm all...
SNAP-LOK LETTERS \
sizes from 4" to 31"
FLAT LETTERS
SOLID STROKE or 3 DIMENSIONAL
sizes from 3" to 24"
Screen Frames of all Types
0^ Speaker Stands ^f"^
Springs for Lacing 'SS?'
NICK MULONE 6l
SON
PITTSBURGH ST. CHESWICK, PA. 15024
Phone (412) 274-6646
See Your Theatre Supply Dealer
Your Deafer is our distributor
Your Architect is our designer
for information call toll free (800) 421 -1256
in California call collect (213) 321-5641
jBEVEtrrTABtir
ttHDtoRiemGil
-TOUnfflfflQlfFF
The MODERN THEATRE SECTION

First, because they last,
OSRAM XENON BULBS
More theater owners use
Osram Xenon bulbs
than any other kind.
No wonder.
The first commercially available
Xenon bulb was introduced
by Osram over 1 8 years ago.
And today, ours are still
the most advanced units
you can buy.
For color reproduction,
they put out the best light
on the screen. Yet, they cost
less than just about
any competitive bulbs.
And best of all, they last.
To be on the safe side,
we guarantee Osram
movie bulbs for between
1000 and 2000 hours.
depending on the bulb.
But you can
count on them to last
a lot longer.
There's an Osram Xenon bulb
to Pit every housing. So
whether you're converting to
Xenon from carbon arc,
or installing a brand new
automated operation, or just
replacing your old bulb,
think about Osram.
We were the first in Xenon.
And we still are.
Contact your local theater
equipment dealer or
Macbeth Sales Corporation,
P.O.BoxC,
Newburgh, New York 1 2550.
Telephone (914) 561-7300
Macbeth
Salas Cftrparatian

Rocking Chair Comfort
Fig. 3
Massey answers your
seating problems with its
big, luxurious oversized
Astro-Rocker featuring
three foam-pillar back
supports and full depth
foam cushion seat and
back. Cradle your deepseated
worries away with
the new Massey Astro-
Rocker. Your customers
will love you. Also available,
stationary
Astro-Lounger.
You're always sitting pretty with
RRassey
seating co
NASHUILLE, TENNESSEE 37208
For AIL YOUR THEATRE NEEDS
SEE YOUR ^Jm
THEA THE EQUIPMENT DEALER
He has the ability, the experience, ine
trained personnel, facilities and approved
products to serve you effectively
Including
PROJECTOR
PARTS
Made by the specialist
in high precision
machine work —
including Sprockets,
Intermittent Movements and other
unique parts of projection
equipment where finest workmanship
extreme accuracy, is vital. Specify
LaVezzi parts — always. It pays.
MACHINE WORKS, INC.
900 N. Larch Ave., Elmhurst, til. 60126
Soiiiul/old's metal pre-pleciling sysleiit is
nailed to top and bottom of sidewall.
Material is attached to pre-foiined hooks,
following line of pleats.
Wall Acoustics
Continued from page 24
ed in and under. This produces a finished
pleated wall end.
To attach the fabric at the floor, the
fabric is folded under until the material
reaches the bottom of the bracket. The
fabric must be stretched firmly and secured
on the hooks (Fig. 5). It is important thai
the fabric be stretched firmly to obtain a
uniform appearance. Continue this procedure,
hooking each panel as you did at
the
top.
Angle or Sawtooth Ceilings
Installing Soundfold acoustical wall covering
to an angle or sawtooth-type ceiling
is not all that different from the aforementioned
procedure. The pleating brackets
should be attached along the line of the
angle ceiling. Where the ceiling drops, the
ne.\t bracket should be started directly
below the one above. The ceiling bracket
may be stretched or compressed or cut
apart as required in order to keep it directly
above the bracket at the floor. The plumb
bob should be used to test for this as each
bracket is nailed in place. When attaching
fabric, start at the highest point on the
angle and work down, folding over more
of the fabric at the tip as you proceed.
This will compensate for the shorter length.
LAMOLITE*
ILLUMINATED PRICE ADMISSION SIGNS
Our enlarged plant facilities assure OVERNIGHT
service from coost fo coast.
Plastic Signs Engraved for th« Entire Theotre
Send for Folder 'Pot pend.
DURA ENGRAVING CORP.
26 The MODERN THEATRE SECTION

12 ONE-STOP CONCESSION SHOPS
Blevins is your one-stop center for concession
machines and supplies. Blevins, the great popcorn
company, has a history of quality and service
that is geared to making profits for you. Call
Blevins if profit is your motive and concessions
is your business.
BLEVinS
POPCORN & CONCESSION SUPPLY CO.
POPCORN VILLAGE, NASHVILLE, TENN. 37202
BOXOFFICE ::
July 30, 1973

)
From
$098
3
Early Fall Ribbon-Cutting Planned
For Theatre in Elizabethtown, Ky,
Sound Of the
70'S
Above is an artist's conception of what the new Cinema Theatre in thzabethtown, Ky.,
will look like when it is completed this fall. Bob Enoch, president of Elizabethtown
AmiLsements. Inc.. owner-operator of the new facility, reports that barring further bad
weather and other unforeseen construction delays, the attractive theatre will open on
schedule.
Other models available.
wire wound
control, neoprene
cord,
cone guard. Add
lOt for theatre
For complete catalog and prices
pj>;fe^ j;;J^, %.
PROJECTED SOUND, INC.
P.O. BOX 112
PLAINFIELD, INDIANA 46168
(317)839-4111
An early fall opening has been projected
for the new Cinema Theatre, currently
under construction in Elizabethtown, Ky,
The new theatre will be located next to
the Helmwood Medical Center on North
31-W.
Barring further bad weather and other
unforeseen construction delays, the attractive
new complex will be ready on time,
according to Bob Enoch, president Elizabethtown
Amusements, Inc., owner of the
new film facility. Elizabethtown Amusements
also owns and operates the State
Theatre, the Starlite Drive-In and the Knox
Drive-ln in Elizabethtown.
Architect Francis P. Harper of Nashville,
Tenn., is coordinating the job. The
actual construction is being done by Lukes
Construction Co. of Louisville.
Enoch reports that all the operating
equipment and furnishings for the new theatre
are on order and are being readied
for completion on schedule.
The new Cinema will feature a colorcoded
seating arrangement with custommade
seats now being assembled at the
Massey Seating Co, of Nashville. All color
schemes will be matched to the seating,
draperies, stage curtain and carpeting,
blending together for an eye-appealing look.
The projection booth will contain all
automated machines. Everything from
lowering the lights to automatic control
during intermission will be done with the
push of a button. The screen will be all
new, ultra bright and seamless, with a
shadowless viewing area.
A comfort control heating and air conditioning
system will provide patrons with
year-round comfort.
The theatre lobby will feature dropped
lighting, an ultra-modern color scheme.
music background and a fast service concessions
area.
The exterior of the building will be
finished in soft color red brick and will
feature stainless steel display cases. The
attraction sign will feature super bright back
lighting with a traveling border of light
bulbs,
Enoch says it is the hope and desire of
his company to bring to the people of
Elizabethtown a new theatre that they will
be proud to attend and that will be available
for meetings of various types during
non-operating hours.
E

WE MANUFACTURE LENSES
BUT-
THINK OF US AS THEATRE PROJECTION SPECIALISTS
Now that we have consolidated the KOLLMORGEN
and ISCO projection lens lines in one central service
center at SCHNEIDER CORPORATION
OF AMERICA we can serve practically all your projection
needs. Ask us about your indoor and outdoor
applications—
SUPERB 16MM 35MM 70MM
ANAMORPHIC ATTACHMENTS AND OPTICAL ADAPTORS
Want 16MM cinemascof
Ask us!
-or something a little di
KOLLMORGEN PROJECTION LENSES
ISCO PROJECTION LENSES
TO GET A LITTLE CLOSER TO PERFECTION
't''sti'''^:^:y^^
154 Lodi Street
Hackensack. New Jersey 07601
East Coast (201) 343-3939
West Coast (213) 823-1455

Projection and Sound
Proper Equipment Care Will Ensure
Longer Life and Tip-Top Performance
By WESLEY TROUT
ip-Top Projection and Sound
are of paramount interest in the operation
theatre. This can be obtained only
when the equipment
has been properly
cared for, and worn
Wesley Trout
or defective parts are
replaced when it becomes
necessary.
Keep this in mind:
conditions leading up
to equipment breakdowns
usually give
some advance warning.
If correctly in-
terpreted.
preventive
measures can be taken to correct the trouble
before a complete breakdown occurs.
Many limes, a dark screen and the loss
of sound output can be prevented if the
projection room equipment is checked over
at least once a month. Check for badly
worn parts, poor electrical connections,
defective vacuum tube(s), transistors, a
loose connection in some unit or at the
terminal boards, worn sprockets, worn gears
or gate shoes, etc. If gears run in a bath
of oil, how long has it been since you drained
out the old oil and replenished it with
fresh oil? Good lubrication will add many
hours of trouble-free service.
Cleaning and checking sound equipment
is most important in securing good sound
output, free of distortion, "flutter," low
volume, etc. You should check your sound
system for gain. If you have ample gain,
you will have adequate volume and be able
to run the fader on eight or nine for most
prints. If you have to run your volume control
wide open most of the time, there is
something wrong, and you should check
your pre-amplifier and power amplifier for
defective parts (tubes, transistors, capacitors,
resistors, etc.). If it is a vacuum tube
amplifier, always check the tubes first, then
make some voltage checks at the tube
sockets,
etc.
Check Power Supply for Defects
Power transformers and rectifier tubes
usually give very little trouble, but they can
develop a short or burnout. Power supplies
deliver voltages for tubes or transistors
and play a very important part in the
operation of a sound system. So if trouble
does occur, be sure and check the power
supply for defective parts, tubes, etc.
Troubles sometime occur in audio amplifiers
because a tube, transistor, resistor or
capacitor has become defective due to a
short, overload or age and must be replaced
before the amplifier will function
properly. Many projectionists have some
knowledge of electronics and can make
repairs, but if not, it will be necessary to
call a service man or have a local TV-radio
technician make the necessary repairs. The
circuit may have a "short" or be "open,"
therefore cutting off the power to some
stage in the system and cutting off sound
output or causing distortion. In checking
the system at each stage, if you find thvoltage
is incorrect, you have a stage
that is not working correctly. Steps should
be taken to bring the voltage up to the
recommended amount.
"Circuit Disturbance" Tests
We believe the projectionist would find
the "circuit disturbance" tests the easiest
and quickest for locating trouble in amplifier
stages, particularly if he has checked
the tubes for quality and emission, and
they check out okay. A test should be
conducted to find out which stage is defective.
If no sound or click is heard when
pulling out and returning the tube to its
socket, it is a dead stage. A click should
be heard in the monitor if the stage is working,
but if it is not. you have a defective
stage. In order to locate the defective stage
Continued on page 40
The MODERN THEATRE SECTION

fl
PORTFOLIO
OF THEATRE PLflnninG-IDEflS
ABC'S
WesTown
THEATRE
Knoxville, Tenn. OWNER: ABC Theatres

THEATRE PLANNING IDEAS
HEUJ
COnSTRUCTIOn
Late fall, constnulion plan : were dimoiiiiccd for the expaitsic
of the beautiful HdHiIhv 'y . heuiies in Cheeklowaga. N.Y.
Artist's sketch above slunvlo
he added adjaceni la the already existing quartet— units
lunv theatres 7. H. 9. and JO were
3
through 6— making eight automated houses in a row. Holiday I
through h and the new four-theatre complex mark the
culmiinuiiin ol 22 years of planning by Alvin B. Wright. Holiday
president, and his partner. Valentine Fahyan.
Salt Lake Cilys lu.
Theatre, a property of ABC
I ntermission Theatres, stands three
stories high with an exterior of stone,
concrete and glass. The new ultra-mode
structure is elevated above a parking lot
with a capacity of 200 cars. The area
within the ramp is fountained and
landscaped, adding to the overall effect
of the design.
The Caiihhean island of Grand Cayman
in the British West Indies greeted its first
35mm theatre with the fall '72 opening
of the Cinema. An exterior view. left,
shows the use of modern architecture and
plush laiul.scaping that blends in with the
warm tropical climate of the island.

The facade of the Gemini I & 2 in Lompoc. Calif.
(left), carries out the artistic oriental design
emphasized in the architecture of the adjoining
Northside Shopping Center. The temple roof offers
a touch of the old world in a modern concept. The
front exterior of the Fiesta Sqiutre Cinemas in
Nanaimo. B.C. (above), also suggests a touch of old
world charm with its graceful arches and wrought
iron railing leading up to the entrance and extending
ahnost the full width of the theatre.
The new ABC Entertainment Center in Los
Angeles, home of the ABC City Theatre I & II
and the Shubert Theatre, has a short history, but a
long past. The massive ultra-modern complex is
located on what was once the back lot of 20th
Century-Fox Studios. The multi-level complex is
actually two separate buildings, each faced with
rare Travenline marble chosen in Italy by the
architect.
At left..wle view of tin
new ABC IVe.tTowii
Theatre in Knoxville.
Tenn. WcsTown is a
mark of the times—
modern and new in
every respect; not a
warmed-over 1940
design.

THEATRE PLANNING IDEAS
REmODELinG
IDEAS
The Ritz Theatre in Belleville. III. (left), was
the object recently of a $270,000 remodeling
project. When all was completed, the Ritz
emerged with not one, but two motion
picture screens to serve Belleville residents.
The second floor, formerly the general
offices for British Amusement Co. Theatres,
Inc., gave way to the new 100-seat Ritz 2.
Blue, textured Stellar chairs by A
Seating Co. have been staggered and spaced
40 inches back-to-back, reducing the seating
capacity of the older Ritz 1
(right) fi
1 .100 to 800. The waterfall curtain on the
main stage is highlighted by six recessed
ceiling lights. Access to the upstairs Ritz 2,
which seats 100, is gained through the u.w
of a stairway leading from the outer lobby.
The addition of the Ritz 2 boosts BACs
ownership to 13 screens.
New front view of the lemodcled /lornh.
in .Shawnee. Oklu.. Iculurcs an all-glass entrance, new
nunquee treatment and an indoor-outdoor boxoffice. The
downstairs lobby was enlarged by moving the front door
out closer to the sidewalk. A I the .s

THEATRE PLANNING IDEAS
THE HEART OF THE THEATRE
The opening of the United A rtists
Cinemas 1 & 2 in Lafayette, Ind..
marked the first new theatre
construction in the city in 33 years.
Each of the booths at the UA
Cinemas has been equipped with
Christie Auiowind film equipment
along with the recently developed
"light curtain" for use during
intermissions. One of the booths
(left! is being inspected by Richard
Light, theatre manager, and Joseph
Kelly, chief of UA TC's projection
and soimd department, and now
also head of Eastern theatres
consti uction and maintenance for
the circuit.
Two Christie Autowinds have been positioned at opposite ends of the
comtnon projection booth at the Gemini 1 & 2 twin theatres in Lompoc.
Calif, (below left),
creating a film path (dotted line) of some 55 feet.
This unusual arrangement enables the same print to be used in both
houses. Theatre officials inspect the Imperial projection system (at right)
at the Los Altos twin theatres in Albuquerque, N.M. The Imperial is a
factory-assembled package unit, complete in every respect. Each unit is
automated, and each contains a xenon lamphouse and comes with its
own sound system. The Los Altos represented the initial U.S. installation
of the Imperial .system. Hollywood has moved into the "space age" with
precision instruments to provide the best in projection and sound, us
exemplified in the booth of the ABC WesTown Theatre (bottom right).

1
THEATRE PLANNING IDEAS
mULTI-UniT
COmPLEKES
3 f^ARYQuEFNofScoTS^
iim
The canopied ciiinnu is ,ii ii'^hi iikiiL iIic new tu/(lilin.\ to the iieoi'^e 1 lienlies eirciiil. the theatres cany out George's concept
Americana Theatres in Scmt/itielil. Midi. A part of the Nicholas that there is a place for the inedinin and larger-sized theatres.
THE RANCH MART THEATRES
Artist's rendering above shows the new Showcase Cinemas qiiadplex opened
last month by Redstone Theatres in East Hartford. Conn. Diagram of
Ranch Mart Theatres in Johnson County. Kas., at right, shows how
Commonwealth Theatres added on auditoriums 3 and 4 to the existing
twin complex. Note the separate projection booth and restrooms for the
new addition.

THEATRE PLANNING IDEAS
LOBBIES THRT inUITE
mm
Photograph at right shows view of the
hoxoffice and concessions stand area at
the Holiday 3, 4. 5. and 6 theatres. The
lobby at the quartet features a centrally
located concessions stand and ticket
booth. Doors at either end of the
attractive, spacious lobby allow patrons
convenient entrance and exit. The
hoxoffice and concessions stand were
supplied hy Butler Fixture & MfiJ. Co.
The spacious lobby at the ABC I & II theatres in
Los Angeles, part of the ultra-modern ABC
Entertainment Center, is covered with 3.200 yards
of custom-woven 100 per cent nylon carpeting in
a broken stripe pattern in shades of burgundy and
gold, set off by bronze and charcoal gray
open-weave Saran drapery. Huge potted ferns and
aspidistras add a warm touch of greenery. The
concessions stand in the background separates the
entrances to the cuiditoriums.
This elegant lobby/ concessions area at
the new three-level Skyline Cinemas in
Toronto's Skyline Hotel is located on the
mezzanine level. The two auditoriums are
on the third— or lowest — level, and the
entrance and main circulation area is on
the upper ground level with entrance off
the hotel lobby. The theatre is operated
by 20th Century Theatres.

THEATRE PLANNING IDEAS
concession smnDS that sell
The trend today in concessions stand design is
toward single-level counter operation like the
stand pictured at left. This attractive
custom-built stand was manufactured by Stein
Woodcraft Corp. of Oceanside. N.Y., one of
the nation's leading manufacturers of
concessions equipment, for the Loews Twin
Theatre in Indianapolis, Ind. Single-level
counters are a sign of the changing times and
represent another practical new concept in
concessions stand design. Not only do they put
the attendant eye-level-to-eye-level with the
consumer, but they also help speed service and
provide better viewing by youngsters.
The semi-circidur concessions counter
pictured at right was custom-designed and
manufactured by Butler Fixture and Mfg.
Co., Denver, Colo., for the Century 21
theatre in Colorado Springs. Eye appeal is
one of the important factors to consider in
planning a concessions area. Butler makes
use of bright graphics in this stand to attrod
the customers' eyes. A stage-like design
carries through the theatre motif. Butler
has been in the concessions stand planning
and manufacturing field for more than 20
years. Its installations include more than
300 conces.\ions areas in 150 cities of 30
states.
,T*^
^^^^^^^^^^^^^^^^^m^^^^^^^M

DRIVE-IN THEATRE PLANNING IDEAS
UJHflT'S neUJ AT THE DRIU6-inS
Collapsible scieen r

BEEl PERFECTION
...a Goldberg Tradition!
a i
Sheet Aluminum Reels Cast Aluminum Reels
Automatic Electronic Rewind Tables
Film Cabinets Film Splicers Automatic Rewinders
Box Office & Lobby Accessories
You can depend on Goldberg precision, quality and service. One
(GOLDBERG
I
BROTHERS
5345. T.A. • Denver, Colo. 80217
1100 Flower Street -Box 5085 - Glendale, CaUfornia (213) 247-6550
PROPER EQUIPMENT CARE-
Continued from page 30
by the above means, start with the power
tube in the output stage and work back
until you find the stage not working—no
sound or click. This is a quick method to
remember when checking for amplifier
trouble. However, if you have major trouble,
we find the point-to-point-to-point voltage
troubleshooting the best, using a high multimeter.
Know Your Sound Equipment
In studying the working properties of any
given installation of sound equipment, the
projectionist and exhibitor will find it advantageous
to temporarily forget its physical
division into cabinets and racks and to concentrate
upon an electrical whole subdivided,
according to the functions the different
parts perform, regardless of whether two
parts that perform the same function are
in different cabinets or whether two parts
that do different work are in the same
cabinet. Later, when you are thoroughly
familiar with the theory and behavior of
every portion of your equipment, you will
certainly reap great advantage in troubleshooting
by considering the manner in
which the system is divided up physically
and discovering the most convenient points
for reaching the connecting terminals to
which the test leads of your multimeter
can be applied in checking for defective
parts. Before you try to make tests, it is
important that you become famihar with
your sound system and not make it a trial
and error service procedure. Don"! guess
what may cause the mal-functioning of your
sound system, rather know where and what
is causing low volume, distortion or poor
quality output. It can be in the soundheads,
preamplifier, power amplifier or speaker
system, etc.
Amplifiers Require Little Maintenance
Theatre amplifiers require very little
maintenance with the exception of an occasional
check of tubes (vacuum tube
amplifiers^ for emission and quality. It is
a good idea to keep a complete set of tubes
on hand in case some may be of a special
type and are not always available.
After long use. electrolytic filters and bypass
capacitors may have to be replaced,
particularly in the power supply. Capacitors
should be checked for capacity, power
factor and leakage. Another reason for
checking capacitors is because leakage to
the grid coupling capacitor will cause severe
distortion or noise. Sound equipment manufacturers
use very high quality rugged filters
and by-pass capacitors so they will give
years of service; however, trouble still might
be experienced in older power amplifiers.
When two amplifiers normally operate in
parallel, or a spare amplifier is installed,
a selector switch is supplied to disconnect
the output, an external heater and the plate
circuits, and connect similar circuits in an
operative amplifier for operation until the
defective amplifier is repaired.
Another important requirement of the
Continued on page 42
The MODERN THEATRE SECTION

VALUE
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Our *2415 chair has the comfort
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LUXURYI
Our *2410 chair is, in our experienced
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COMPARE I
Our *2115 chair is a heavy, die
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PROPER EQUIPMENT CARE-
Continued from page 40
theatre sound system is that there be no
nonlinear distortion, often caused by the
introduction of components that are not
present in the original system. There must
be a linear relationship between the amplitude
of the input and that of the output in
all parts of the sound system.
This leads a projectionist or exhibitor to
careful consideration of the power output
of the system's amplifier or amplifiers.
Proper power output is required to produce
sufficient power gain for various size auditoriums.
All leading manufacturers of theatre
sound systems can supply exactly the
EDW. H.
right capacity in power output for any size
auditorium. The rapid strides made in improving
and redesigning sound systems has
brought about "naturalness" in reproduction.
One feels that he is listening to the
orchestra itself, rather than just a reproduction
of it; likewise, when the sound
volume is carried at the right level and the
sound is properly adjusted, you feel that
you are part of the scene. A high quality
theatre sound system, plus a two-way speaker
system, can definitely create this desired
atmosphere.
The sound head is another vital unit in
your sound system. It must be kept accurately
adjusted for optimum sound output.
The exciter lamp focus is also important
because it can be the source of low volume
WOLK INC.
MANUFACTURERS OF REPLACEMENT PARTS AND ACCESSORIES
DEPENDABLE
PROJECTION
EQUIPMENT
& ACCESSORIES
'VA Sooth Wabash Avenue • Chicago, Illinois 60605
Phone (312) 939-2720
AUTOMATE
WOLK
REEL
ARMS
Cable "EDWOLK"
or poor quality sound. A sagged filament
also will cause very low volume and poor
quality. Additionally, if the glass of the
exciter lamp becomes black from prolonged
use, low volume and poor sound reproduction
will result. The exciter lamp must
be carefully focused and set correctly in
order to maintain an effective over-all
illumination of the slit in the sound lens,
which is projected upon the sound track
and then into the photocell. The film must
travel in a straight line through the sound
head, guided down past the light slit by
the lateral guide rollers. A "buzz" track
test loop should be used for setting the
guide
rollers.
Transistor Amplifiers
In recent years new theatres have installed
transistor amplifiers for better high
fidelity sound reproduction and economy in
operation. Changes have been made in circuitry
for better coverage of high and low
frequencies. The sound is clear and crisp
when a two-way speaker system is employed.
Transistor amplifiers give over twice
the power output of vacuum tubes. Several
manufacturers of theatre sound systems use
a combination of transistors and vacuum
tubes, using vacuum tubes in the output
stages. Fewer components are needed in
transistor amplifier operation. In order to
make servicing easier, most all makes ol
modern amplifiers are the plug-in type so
that the replacement of units can be don;
in a matter of minutes.
Special Transistors
Transistors used in theatre sound systems
are special types found best for power
gain, better performance and practically
trouble-free
operation over a long period of
time.
Most new makes of sound heads are
equipped with the new photo-transistor or
photo junction cell in place of the old-type
photo-cell. Either one produces more gain
and improved sound reproduction. These
also can be installed in older types of sound
heads with a little modification.
Transistor sound systems feature, electrical
switching which eliminates noisy
changeovers when switching from one sound
head to another.
Better sound and projection will pay
dividends at the boxoffice.
SELL YOUR POSTERS!
MOUNT THEM IN
POBLOCKI
POSTER CASES
MODERN ANODIZED EXTRUDED
ALUMINUM-ALL SIZES TO
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POBLOCKI AND SONSi
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The MODERN THEATRE SECTION

Ifbu don't have to spend
a fortune on professional
equipment to open a Mini Theatre.
MTS-35
The A.V.E. 35MM Mini Theatre System just PLUGS IN TO
OPERATE. Provides five hours of uninterrupted projection
and is easy on film. Features the A.V.E. T-200 all
Solid State transistorized amplifier. Remote automation.
High speed electric rewind on each projector.
Also available in a one-projector system.
»
mk W
MTS-16
The A.V.E. 1 6MM Mini Theatre System just PLUGS IN TO
OPERATE. Five hours of uninterrupted projection.
Superb sound. Remote automation. Features an automatic
loopsetter to eliminate film jamming. Also available in a
one-projector system, with or without pedestal.
The A.V.E. Mini Theatre Systems have been designed to give the theatre owner the most for his money,
without sacrificing quality. They are highly professional, fully reliable projection systems which feature
a long-life, high intensity xenon light source. Sound reproduction with the exclusive A.V.E. sound system
is excellent. Installation costs are very low. (Just plug the projection system into existing booth outlets
and you're on the screen.) Operating and maintenance costs are minimal. For more information
pertaining to your individual theatre requirements, please write or call;
^^M\/0\ ^g CORPORATION
250 WEST 54th STREET, NEW YORK, N.Y. 10019 • (212)757-0552
BOXOFFICE July 30, 1973 43

Imagination Only Limitation
Editor's Note: This is the concluding article
SLIDE PROJECTION CONVEYS PERSONAL MESSAGE
By
ARTHUR HATCH
in a two-part series on the use of slide
projection to increase motion picture attendance,
written for BOXOFFICE and The
Modern Theatre by Arthur Hatch, president
of the Strong Division of Holophane
Co., Inc. The first installment appeared
July 9 in the Showmandiser section of BOX-
OFFICE.
The only limitation on the versatility of
slide projection in theatre screen presentation
is the imagination of the exhibitor.
One creative promotion idea might be to
have a cameraman snap pictures of passersby
on the street or in a shopping center
and distribute a handbill indicating that
certain selected pictures will be shown on
the screen at such and such a theatre.
Announcements of all types of local promotions
such as an Oscar Award contest,
merchants' night contests, and the recent
theatre-merchant upside down contest can
all be exploited on the theatre screen by
the use of slides.
There is nothing more effective in announcing
the future showing of a feature.
Continued on page 4f>
It has been said that the In-st stiUMiitu the motion picture industry has is the theatre
screen. Slide projection is perhaps the must practical means of putting personal-touch ad
messages on the screen. Its flexibility and low cost cannot begin to be approached with
the use of moving picture film. The Strong Universal X-16 slide projector pictured
above will provide appro.xiinately the same .screen brightness with the same picture
•size as a 120-ampere carbon arc or a 4 1 / 2-kilowatt .xenon lamp.
Over the years, Selby
screen tovN^ers have >veathered
some horrible things.
Selby builds every screen tower
to withstand high winds, driving
rains, snowstorms, lightning and the
Frankenstein monster. Over 600 Selby
screen towers are in service today in
drive-ins throughout the U.S., Canada,
Puerto Rico, Jamaica and Venezuela.
All ol Selby's screens are engineered,
fabricated and constructed to
meet AISC and ACI code standards.
If your plans coll for a new screen
tower, call for a Selby screen tower
specialist. He could save you from
making some horrible mistakes.
•£^
Industries, Inc.s^
3920 Congress Parkway
Richhcld, Ohio 44286
216-659-6631
(On 24-hour call)
The MODERN THEATRE SECTION

Not just
great projection
...but
a great projector!
With such Century innovations as CINE-FOCUS®, double
dissolving shutters and our UVIR-2® band pass light
filters, Century Projectors continue to win persistent acclaim
as "the superlative best" for picture quality. Witness,
for example, the recent specification of Century
CINE-FOCUS Projectors as standard equipment by Ultra-
Vision.
But don't overlook the Century Projector itself. A great
projector. A great value. A proven mechanism perfected
to perform for a lifetime — trouble-free, virtually maintenance-free.
Fewer moving parts in a simple projector design
hold stress and wear to a minimum. Precision components
such as oilless bearings and glass hard steel
gears assure smooth, quiet, vibration-free operation,
year-in, year-out. Plus Century's continued innovations in
hi-fidelity sound reproduction — such as ANAPFET,
ANASOL, and all-transistor sound systems. Quality
throughout. Value throughout. That's Century. And always
sharper, brighter pictures, hi-fidelity sound — finest quality
in every respect with Century.
Whether it's a Century CINE-FOCUS Projector or a standard
Century Projector, you make your finest theatre equipment
investment when you specify Century. There is
nothin g comparable — foreign or domestic!
H
Century
Projection and
Sound Equipment —
proven best by actual test i
" Available everywhere through worldwide distributors.
CENTURY PROJECTOR CORPORATION
York, N.Y. loots
OXOFFICE :: July 30, 1973 45

Slide
Projection-
Continued from page 44
while at the same time providing a contrast
to the usual film trailer, than a slide
showing a picture of the theatre manager
while the message comes over the theatre
sound system. The slide also has its place
in the announcement of special-price nights
and combination bargains such as combining
a theatre ticket with a meal at a nearby
restaurant. Also through the use of slides,
playdates can be projected continuously on
the bottom of the screen for the duration of
a trailer.
Slides also are incomparable in the promotion
of concessions items. What could be
better than showing a few color pictures of
mouth-watering food and soft drinks that
are available. (After all, they say that one
good picture is better than a thousand
words, and they're so right.) With the aid
of a Polaroid camera, pictures of patrons
in the concession area can be snapped and
projected on the screen that evening or at
a later announced date—with the permission
of the patrons, of course. Slides also
are excellent for announcing the near end
of the intermission. An announcement of
the closing of the concession area can be
projected on the screen by slide without
interrupting the picture or the sound.
R. L. GROSH & SONS
SCENIC STUDIOS
DESIGN, MANUFACTURE AND INSTALLATION OF
THEATRICAL STAGE DRAPERIES
CUSTOM AND STANDARD THEATRICAL HARDWARE
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isiori.Wortli buiiding ^
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WIL-KIN,inc.
301 NORTH AVE., N.E.
ATLANTA, GEORGIA 30308 • (404) 876-0347
^
the ne$x perfeCTpicture presentatipiy systj^i,
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BOXOFFICE :: July 30, 1973

Slide Projection-
Continued from page 46
BRAND
CHANGEABLE
{•IPl
PLASTIC
LETTERS
& MARQEES
and during intermission,
a pleasing contrast
to the otherwise blank screen or curtain is
obtained by projecting a living curtain of
light on the screen. The small kaleidoscopic
projectors now available (such as the Strong
Kaleidoview) fill in the otherwise dull gaps
in entertainment emanating from the screen.
The kaleidoscopic-projected pattern changes
in shape and color in a random manner
and results in a fascinating and original
performance. Since their operation is simply
an on-off procedure, such devices are easily
controlled by the theatre automation system,
if desired. The kaleidoscope itself can
be programmed to help obtain the desired
mood consistent with the feature picture
by adjustment of the drum speed control
and by the selection of various color chips
and artifacts that are placed in the rotating
drum to be projected.
Still another point at which there is likely
to be a gap in the total and continuous
entertainment of the patron from time of
ticket purchase to his exit is in the lobby
or waiting-to-be-seated area where, again,
many exhibitors have used the kaleidoscope
projector to make an awkward waiting
period more pleasant.
Slide projectors, follow spotlights and
kaleidoscopes are tools of showmanship
that, when properly deployed, will aid
in supplying a missing ingredient in the enchantment
and total entertainment value
of the movie theatre.
For more information about products
described in this issue use the Renders'
Service Bureau coupon.
Serving
the industry for
nearly 50 years.
THEATRE
SPECIALISTS IN
SEATING
REBUILDING CHAIRS
• * •
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WE BUY & SELL OLD CHAIRS
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Phone us ond reverse the chorge
Telephone (212) 875-5433
SEATING CORP. of N. Y.
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The MODERN THEATRE SECTION

^^ic^rs^ Coke by the cupfuLj
r Qoesu/itli the good tiL
To prove it, people enjoy the great taste of
Coca-Cola more than 150 million times a
day. Which can make selling it very profitable.
And selling all the good things that
go with it, very easy. That's why we say, you can
make the most, when you sell the best. Coke. So
why not do it? Start by calling your local Coca-Cola 'Tj:'
Representative. He'll be happy to help you select the
best dispenser for your needs.
"*
BOXOFFICE :: July 30, 1973

luInTTJ^f/rJ^pf
REGISTERS
Completely Adaptable. Available
MG or ST style equipment. Two
accommodate 1 to 3 or 3 to 5 i
Silent. Drive power inside case
smooth ticket issuing.
Easily Installed. Smooth case, f
either
Service-Free Case
ing parts, allowm
Complete Unit Se
and power assen
/ice. Ti
^for complete
Write or
information
see your Equipment Dealer
CONSOLIDATED
TICKET REGISTER
CORPORATION
1784 Coney Island Ave.
Brooklyn, New York 11230
(212) 375-1845
I lew of the Projection booth at the Holiday Theatres in Cheektowaga, N.Y.. gives an
idea of the great depth of the facility now serving theatres 3 thru 6. Platter-type
lui-nwind systems were supplied by Norelco. Optical Radiation Corp. furnished the
projcclion Uinips. The heads, projection and sound systems and bases were inst(d!ed
hv Ceiiliiry.
Where the finest projection is
demanded
WALKER
SCREENS
manufactured by
¥ALKER AMERICAN CORP.
The MODERN THEATRE SECTION

TWO ^EW PRODUCTS
from
CARBONS
Both made in our Cedar Knolls plant
The XeTRON XH/XV-2,000 Lamphouses
Modern, Horizontal and Vertical Versions
1,000—1,600—2,000—2,500—3,000 watts
Modular design for maximum efficiency and reliability
The yj^T'JZOZJ DtMMER
Operates in connection with your automation or manually
Conservatively designed to control 3,000 watts of lighting
two or more may be used in parallel for larger theatres
PLEASE CONTACT YOUR THEATRE EQUIPMENT DEALER FOR COMPLETE DETAILS
BOXOFFICE :: July 30, 1973

TO-GET-THE
BEST RESULTS
USE THE BEST
FILM
CEMENT
ETHYLOID
ArailMt at All Theatre Supply Dealers
Fisher Manufacturing Co.
1115 Mt. Read Blvd.
RochMtw, N«w York,
VSJk.
EvolutignQry, Not Revolutionary
Automation Offers ixliilfitorSr
Creator Freedom in
By DEAN PHILLIPS
President, Theatre Equipment Ass'n
^UR SOCIETY HAS ENTERTAINED
more technical development during the last
five years than ever before in the history
of mankind. Think
of our space exploration
as just one
achievement.
It seems to most
of us that theatre
automation has been
with us for a decade,
at least. Yet only five
years ago only about
50 theatres in the
Dean Phillips
United States were
equipped with some
form of automation. All new theatres, now,
have automation, but the field is wide open
as regards the conversion of existing houses.
Automation first came about because of
necessity. In 1950, the RANK organization
in England began to experiment with automatic
programming. Surveys indicated that
the short supply of projectionists would become
acute in a few years time. Not many
young men were attracted to the occu-
Owners
Managing Tlieatres
pation because of poor working conditions
and a low pay scale.
RANK made its first installation in 1955
—just in time to avert a serious labor shortage.
The result was that new blood, at-
ation—and the possibility of bettering themselves
tracted by the cleaniness of the new oper-
through a managerial position, was
coming into the field.
By the time that Sherrill C. Corwin,
president of NATO, called for automation
in this country in his keynote address before
TEDA/TESMA in Fort Lauderdale.
Fla., in February of 1967, automatic programming
had been perfected abroad. In
this country, the Durwood circuit in Kansas
City was already equipped with forms of
automation.
Answering Corwin's call, theatre equipment
manufacturers unveiled various automatic
systems at the NATO-NAC-TESMA
Trade Show in Bal Harbour, Fla.. in the
fall of '67.
Besides technical problems to be worked
out, a new controversy loomed large. What
position would the I.A.T.S.E. take regarding
the new concept? It has been evident
for some time—to us in the field—that a
shortage of projectionists in this country
was just over the horizon. We were be-
V/hai do you want in an optical sound system?
.... Professional quality? High reliability?
.... Ease of operation? .... Ease of maintenance?
if you insist on all of these features, there's only one system
precisely tailored to fit your requirements at a competitive price.
That's the
ELECTRO SOUND MODEL 70
Here is an optical sound system designed for the theatre of the
I970's. It is the only optical system which provides studio quality
sound reproduction, and does it within the reach of any budget.
So when you think sound, think
ELECTRO SOUND
C))
725 KiFER ROAD/SUNNYVALE. CALIFORNIA 94086/TELEFHONE (408) 245-6600
A SUBSIDIARY OF VIEWLEX, INC.
The MODERN THEATRE SECTION

—
ginning to feel the same manpower pinch
that Britain had experienced 17 years before.
Few young men were willing to put
in long night hours in cramped booths for
a paycheck that could be bettered by almost
any other business.
In February of 1968, Spero Kontos, president
of the Theatre Equipment Dealer's
It was emphatically pointed out that
automation was evolutionary and not revolutionary.
In other words, it would take many
majority
of older houses do not even boast
a changeover device. Conversion to automation
will take many years.
We have THREE PHASES of automation
available now.
These processes are brought about by the
placing of one or more "cues'"—usually
tiny strips or tabs of adhesive-backed
aluminum foil—at various points on the
edge of the film itself. These "cues," added
by the projectionist, activate the above
"ONLY FIVE YEARS AGO ONLY
ABOUT 50 THEATRES IN THE UNITED
STATES WERE EQUIPPED WITH SOME
FORM OF AUTOMATION."
Division, invited I.A.T.S.E. assistant president,
Walter Diehl, and NATO president,
Julian Rifkin, to appear on an automation
panel in Las Vegas at the TEDA/TESMA
conference. Bringing union and management
mentioned operations as the film passes
together for the first time on this important
through the projector at a pick-up point.
issue, it was revealed that the union would
support the broad aims of automation. PHASE TWO is based on time clocks
(not the pulse strips on the edge of the
Evolutionar}', Not Revolutionary
film) and controls such house functions
as: air conditioning or heating; the switching
on or off of lights in the hoxoffice,
lobby, restrooms or parking lot.
The functions of PHASE TWO are thus
years before automatic programming could
become a big factor in theatre circles. Time
Today we
controlled by a separate timing system
has proven this theory correct. calibrated in half-hour increments.
have thousands of new and remodeled theatres
equipped with automation —
The theory behind all automatic programming
is simply that all switchery yet the
controlling
main theatre functions are brought
together in one unit in the projection room.
This unit, pre-set ahead of time, will automatically
trigger PHASE ONE and PHASE
TWO. The timing sequence is set up by
The FIRST PHASE controls changeover the projectionist to suit any show time
from one projector to another; the automatic
whether the policy of the house is grind
striking of the carbon arc lamp or
xenon
or
functions
hard ticket.
that these
There
units
is no
can
limit
perform.
to the
the igniting of the lamp; the change
We now come to an automatic lens
of masking to fit the screen ratio of the
projected picture, and the opening and closing
changing device (which may or may not
of the curtain.
be a turret) and an aperture. This
concept
allows the change from a widescreen format
to a picture with a ratio of 185, because
the lenses and aperture are both automated.
There is also a PHASE THREE, which,
to many, is the art of programming at its
highest level—but one that has not really
caught on with management.
PHASE THREE is usually based on remote
radio signals from a small control
box which the projectionist carries when
he leaves the projection room to check
focus, sound and framing in the auditorium
while the show is progressing. This box
enables him to perform other duties in the
theatre because it indicates at once—either
by a red light or a buzzer—any mishap
that might occur.
If a film breaks, the xenon or carbon
arc light is automatically extinguished, and
the projector stops. The projectionist returns
to the booth, where he splices the
film back together or makes other adjustments,
and the show resumes. Should something
more serious occur, he can manually
operate the equipment until the necessary
repairs can be made.
"Mom" and "Pop" Idea
The "Mom" and "Pop" idea of theatre
operation, where one person totally operates
a theatre fully equipped with automation,
has proven to be less than efficient. Mishaps
are difficult to rectify unless the person
is a fully experienced technician because
of the other difficulties a one-man
operation is bound to encounter. This concept
has worked out mostly in porno hou.ses.
Continued on page 54
What's
cold, indifferent
and lurks in theatres?
ipiojpunos jnoqjim s|ib/v\
P.O. Box 2125 • Dayton Ohio 4542
BOXOFFICE :: July 30, 1973 53

Automation
Today—
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with Spatz
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just use the metal "Dispos-a-Brush" that
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in minutes. One gallon does about 60 chair
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FREE Complete Painting Kit
With Each Gallon REDU (a $9.95
Plastic "Bib" for can to prevent drips
Metal "DisposaBrush" Handle
6 Throw-Away Foam "Spreaders"
6 Pieces of Sandpaper
All in a plastic bag
Just send swatch of chair color (or
chair manufacturer's color name/
number). Maintenance personnel can
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saving you money. Photo shows RE-
DUing after surface is wiped clean
of smears and popcorn oil.
REDU ... by the makers of Spatz Highlight
Texture White Drivein Screen Paint
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Stage Curtains
TRACKS • MOTORS • MASKING
FABRIC
WALL COVERING
ROCKWOOl INSULATION
Permanently Flame Resistant Fabrics
Velour Rope ft Stanchions

uess Who whipped up
Iruity frosty frofitable
n

Orange Spa... Pineapple Spa
From the Jolly Green Giant.
Exciting new beverages made with
real orange or pineapple juices—
frothy, frosty, fruity, creamy — protein
packed and fortified with Vitamin C.
Combines good taste with more food
value than plain orange or pineapple
juice.
Great as a refreshing snack beverage
or with any meal or fast food item. Or
be creative: top carefully with a scoop
of ice cream for a delicious Spa Float
— or mix in a scoop of ice cream for a
tempting Orange or Pineapple Spa
Milkshake.
And you thought we were just
peas, beans and corn people.
Ho! Ho! Ho!
SPECIFICATIONS:
Ingredients: real orange or pineapple juice, protein,
Dispensers: should be dispensed from a merchandiser/
selected extracts, and a secret flavoring blend.
dispenser with a whipper attachment.
For complete information on dispensers, contact your
Packed: 6 - 2V2 lb. cans of dry granulated concentrate
Jet Spray dealer or the Green Giant Company.
per case: weightIS lbs.
Preparation: Orange and Pineapple Spa should be
Yield: ^6V2 gallons of unwhipped beverage or 20.6
reconstituted before being placed in the dispenser.
gallons of whipped beverage per case. 293 -9oz.
Volume operations are also precooling the product to
whipped drinks: 220 - 12 oz. whipped drinks.
assure optimum serving temperatures: 35° to 40°.
Suggested Retail Price: 9 oz. whipped drinks - 25«
Further information on Orange Spa and Pineapple Spa
12 oz. whipped drinks - 35* is available from:
The MODERN THEATRE SECTION

—
Automation Today—
Continued from page 54
programming sensing device can correctly
"read" the program he has set up. It also
is important that the projectionist examine
EDITOR'S NOTE: TJie following article pend upon the projector used, the length
reprinted from a pamphlet, "Common of time it has been in service, and the type
the end of reel three if he is using a platter is
system because a tab will be located on Causes of Damage," published by Eastman of surface treatment the film has received.
the third reel if the film previously has Kodak Co. This particular article, the first 1 he projectionist does not usually know
been run on a two-projector set up—that is of several which will appear from time to what the tension might be for his projector,
where a changeover takes place from projector
time in forthcoming issues of The Modem since he is not ordinarily faced with the
number one to projector number two. Theatre, deals with film tension, a common necessity of checking it when the equip-
cause of film damage.
ment is in a smooth-running condition. He
If he does not remove the tab, an inter-
should, however, be familiar with the method
of measurement.
mission will automatically occur at the
end of reel three.
Many projectionists have a problem removing
the tabs, which must be done with
care and patience. Some men have been
known to cut out the tab and splice the
film back together— thereby losing a foot
or so of film. If this procedure is followed
by many projectionists, it is easy to see
that after a few months, a feature could
be reduced from an hour and one-half to
forty-five minutes or even a half hour.
Exhibitors have a great many automation
systems from which to choose. Actually,
there is a system for any size theatre. All
systems were not designed for all houses.
You will want to employ a different automation
technique for a 250-seat theatre
than for a 1,200-seat house.
You may wish to automate totally,
or you may want to install only a changeover
device. You may decide to use a singleprojector
concept or employ the use of two
projectors . . . one platter or two . . . two
large transport systems or one. It all depends
on the size of your operation, the showtime,
or the length of your playdates.
Remember, automation can bring you
greater freedom and less anxiety in running
your theatre(s). With the proper system
and the right technician, you can have
something the motion picture industry has
long needed perfection of projection!
Excessive Tension Common Cause
Of Motion Picture Film Damage
Ql^E OF THE PRINCIPAL SOURCES
of film damage is excessive tension exerted
on the film by the springs in the projector
gate or trap. Some projectionists judge the
tension by merely pressing on the pads,
checking one side, then the other. As far
as is known, there seems to be no generally
accepted standard setting for any given
projector.
The results of tests made in the Kodak
research laboratories on various projectors
over a long period of time indicate that
complete, equalized trap tension in excess
of 16 ounces is unnecessary and only increases
the wear on the film,
while settings
as low as 6 ounces appear, in some instances.
to be sufficient to give a steady screen
image. It would seem from these tests that
the tension should fall somewhere within
the range from 6 to 16 ounces.
The proper pressure will, of course, de-
SIL-BULB
REPLACES THE 15 AMP TUNGER
BULB & THE 20 AMP MERCURY
VAPOR BULB
Tension Testing
Place a full-width piece of reasonably
new film of standard thickness and free
from oil in the trap or gate of the projector.
A test should be made on a COLD projector
to insure uniformity. Care should
be taken to see that the perforations are not
engaged by the intermittent sprocket teeth,
and that the film is held properly in place
by the tension shoe before proceeding. Using
a small graduated spring balance which has
been fastened to the top of the film, an
upward pull should be exerted slowly until
the film just starts to move. If the film
appears to stick at the start, it should be
moved slightly and the operations should
be repeated. If the tension is found to be
above 16 ounces, the tension should be re-
Continued on page 58
S^^^te^tK
GOLF COMPANY
2537 Boston Rd. (Rt. No. 1)
Bronx, N. Y. 10467
Phone (212) 547-3918
THEATRE MEN: If you own or
operate a Theatre or Concession-
Miniature Golf Course
Golf Driving Range
Par 3 Golf
or other golf related oper

'
^ NEW
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XRL (lENTICUlAR)
JiT WHITE
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of Light!
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63 Seobnng Si . Br.
Film
Damage—
Continued from page 57
duced .so that it falls within the range from
6 to 16 ounces, preferably near the lower
end of the range. The projector should then
be checked for steadiness of the screen
image.
Tension Adjustment
Tension adjustment on the newer type
projectors has been greatly simplified. Centralized
pressure exerted on the pads by
cone-shaped springs has eliminated practically
all of the difficulties previously
experienced with double-pronged fingertype
springs. Vertical unsteadiness may
often be traced to an accumulation of dirt
at the base of the intermittent sprocket
teeth, rather than to low trap tension. Bands
on new prints from the exchange usually
carry a sticker, noting that it is a new
print or that the tension should be reduced,
but in the case of many older type projectors
still in use this means that the double-pronged
springs would have to be removed
and bent by hand. These springs
would have to be bent back again for use
with older film. Since they were never intended
to stand such repeated bending, it
is advisable to adjust them to give the minimum
tension which will give good steadiness
with older prints.
Upper Magazine Shaft
Proper adjustment of the spring tension
on the feed spindle is important. If set
too loosely, the film may come from the
feed roll with a jerky motion. This is
especially
noticeable when the roll is loosely
wound or if a bent reel is used, and is particularly
bad for film in a noticeably worn
or dried out condition. If the tension is
too tight, the pull on the last 40 or 50
feet might be sufficient to cause serious
perforation breakage, more so if a smallhubbed
reel is used. It is not all uncommon
to lose the upper loop or for the film
to break under this strain.
Intermittent
Film Guide
Sprocket and film damage may be attributed
to improper setting of the intermittent
film guide or shoe, the purpose of
which is to hold the film snugly against
the sprocket. When replacing a door or
plate from an older type of guide holder.
care should be taken to see that it is seated
properly to avoid sprocket damage. A loosefitting
holder should also be repaired, since
this might allow the sprocket teeth to
strike the inside walls of the guide as a
result of the slightest side motion. Some
projectionists prefer to use a light guide
spring, and others insist that heavier pressure
gives a steadier picture even though
the trap tension might be lower than usual.
Sometimes two of the newer cone-type
springs are nested together and used as a
single spring in order to obtain heavier pressure
against the film at the sprocket. However,
if the pressure at this point is unnecessarily
high, film wear will be greater
and the sprocket may become rimmed in a
short
time.
Bad Sprockets
Badly worn intermittent sprockets cause
serious perforation damage, particularly if
THE NEW ASSOCIATION THAT YOU ARE HEARING A GREAT DEAL ABOUT
The MODERN THEATRE SECTION

I C-iW/ l
GROSS
.
the trap tension is excessive or if poor
guiding allows bad teeth to strike the
perforations off center. Badly damaged
teeth can tear small pieces of film from the
pull-down edges of the perforations. Even
small cuts in worn sprockets result in
noisy operation. Noisy operation and serious
film damage are even more liable to occur
when an excessively large lower loop is
used. Knife-like edges on sprocket teeth,
resulting from contact with the inside walls
of the metal guide, cause small straight
cuts
parallel to the edge of film, extending
downward from the pulldown edges of the
perforations and well in from the corners.
Careful
Protects
Rewinding
Film Life
By WESLEY TROUT
With the advent of the large reels, more
care should be exercised in handling and
rewinding film reels in order to avoid damage
to the film. Dry and brittle film is easily
susceptible to damage, both in the projector
and during the rewinding process.
When using hand rewinds, make sure the
rewinder elements are in perfect alignment
so that the film will not rub on either side
of the reel. Make sure there is enough tension
on the break on the dummy end of the
rewinder so that film will be rewound
tight on the reel. Otherwise, you will have
trouble with film in the projector. Do not
pull the film down by hand if it is too loose
on the reel. This will cause scratches in
the emulsion.
Be careful and do a good job when
making splices in film. Loose splices are
caused by improper scraping of the emulsion
from the front and careless removal of
oil or dirt from the back of the splice.
Too much or too little film cement is
also bad. Use a small brush and apply the
cement to the splice with one swipe. Insufficient
or unevenly applied pressure upon
the splice while it is "setting" is often the
cause of the splice pulling apart, or "old"
cement that will not hold the splice. Keep
the lid on the cement bottle when it is not
in use. Always scrape both sides of the
colored prints if you want a splice that will
hold. Hand-made splices are never very
good. Use a good mechanical splicer and
make perfect splices.
It is also important to keep your projector
takeup mechanism adjusted properly
for small and large reels. There should be
just enough tension to turn the reel when
it is full. Any more than this is unnecessary
and causes rapid wearing of the takeup
sprockets.
When running soft, new film, watch out
for collection of scraps of emulsion and
PLAYMATE
playground equipment
free cotalog and price list write
THE DELMER F. HARRIS CO.
film cement upon the tension shoes and
runners. Clean the shoes often with a nickel
coin so as not to scratch the shoes and
permanently damage the film.
Projection room reels should be kept in
good condition. No conscientious projectionist
should use bent or damaged reels.
When house reels begin to get worn and
warped, they should be replaced immediately.
Exchange reels never should be used in
the projector, since they are seldom in good
condition and in many cases will not takeup
perfectly. Always rewind film on house
reels before running them and avoid trouble
and film damage.
Theatre patrons should be the first consideration
of the projectionist. He always
should be interested in presenting the best
NOW .
picture
possible and not have any stops due
to bad splices or sprocket holes. When the
film arrives in his projection room, it is his
duty to carefully inspect every reel to see
that splices are in good condition, and, if
not, he should remake those that are loose
or poorly made. Don't depend upon the
film exchange inspection, as they do not
always have time to thoroughly inspect the
film shipped. Exchanges should take time
and the film should be in good running
condition, but don't depend upon it. Take
pride in your chosen profession and make
sure the film is in best running condition
possible.
For making perfect splices, always use a
Continued on page 69
. . THREE STYLES TO CHOOSE FROM
"SWINGER"
or two-way One-way turnstile
counts up to 99,999.
Automaticolly returns to 0.
"AMERICA"
two-way turnstile
One or
counts up to 999,999. Auto
maticolly returns to 0.
Token Operated "SWINGER"
Two-way turnstile counts up
to 99,999 and automaticolly
returns to 0. Token box
holds as many as 3,000
Three different Autotrac turnstiles to let you choose the style that best fits your
theatre's needs. Let these turnstiles count your potrons, control admissions automatically
and eliminate ticket collections. All machines are ruggedly built and guaranteed.
Autotrac offers immediote delivery on all three models.
For additional informotion, write or call . . .
Autotrac Equipment Co., Inc.
P.O. Box 73785, 225 North Meadow St., Metoirie, La. 70003
Phone: a/c 504-722-1391
|^*s:^^">'!?V5'"^''^'

The caiiiplcic concL'ssions stand pictured above was designed and manufactured by
the Stein Woodcraft Corp. for the Orpheum Theatre in New York City. The
attractive stand features Stein's Showcase Warmer, candy display, ice cream display
and soda counter.
#%N ATTRACTIVE, WELL-MANAGED
concessions stand is more than just the focal
point of a theatre—it's a bom moneymaker!
This philosophy has been preached
over and over again in concessions circles
and bears repeating. It has been said by leading
concessions authorities that a good refreshment
operation can account for as much
as 25 per cent of a theatre's total gross. Unfortunately,
thousands of dollars are lost
annually by exhibitors as a result of poor
operation at the concessions counter.
Stein Woodcraft Corp., which started
out
as a small store fixtures business in the
heart of New York City during the Depression,
has faithfully served the concessions
equipment field for nearly 41 years.
The company specializes in the manufacture
of custom-built concessions stands, popcorn
poppers and warmers. A sampling of
some of the firm's custom-made work is
pictorially represented on this page. The
photographs were taken from theatres in the
New York City area.
REFRESHMENT SERVICE
AnRACTIVE STAND
DESIGN INCREASES
PROFITS PICTURE
The concessions stand at the Eastside Cinema in New York City, featuring the Showcase
Warmer and candy display by Stein Woodcraft, was designed for the mini-theatre,
where space is at a miniumm.
Today's concessions motif is typified in this
layout at Loew's State I theatre in New
York (left). The colorful stand features two
Stein Showca.se model popcorn warmers,
dual-service soda counter, candy and ice
cream display cases.
^
The MODERN THEATRE SECTION

HunlinRlonSl.ilion,
LOOKING FOR SALES JACKPOT?
Every idea is a winner in this bulging grab bag
of concessions merchandising nuggets
TO HAVE A GOOD concessions operation
it is important to pay higher wages for
better-trained employees who are qualified
to do a more effective job of selling: to
provide adequate help behind the stand to
take care of customers so that maximum
volume per patron is obtained: to motivate
sales employees with incentive contests and
prizes: and to pay more for well-designed
point-of-purchase displays which will last
longer, look better and help sell more.
THEATRES THAT DO not keep pace
with progress are destined to lose concessions
sales, for equipment firms now offer
a complete line of eye-catching, well-designed
food service equipment that stimulates
maximum sales.
REPEAT SALES DEPE>JD upon fair
treatment of patrons, and overpricing is no
way to get them. Sales sights should be
kept on long-range planning and keeping
patrons satisfied with price and quality.
COLOR IN A CONCESSIONS stand
does much to make patrons hungry and
thirsty. This is the belief of an exhibitor
who obtains the color with floating balloons,
clever display cards and quantities of merchandise.
He says that detailed attention
to
the display often makes a person buy four
or five more items than he really wanted.
He uses heaping baskets, flowers and witty
gimmicks on colorful cards to get across the
power of suggestion.
FLAKED OR CHIPPED ice should be
used with all drinks, whether carbonated or
still, is the recommendation of a syrup manufacturer.
An ounce of flaked ice replaces
an ounce of liquid, and the ice keeps the
drink cool and helps keep the carbonation
in the cup until the purchaser reaches his
car or his seat. Ice has appetite appeal, too.
Crushed ice is better than cubed, as the latter
is
too bulky.
VARIETY LEADS TO more sales as well
as public favor. New, frozen or prepared
foods make it possible to offer more variety.
They also enable drive-in operators to give
extra quality, for in a sense they employ
the service of skilled chefs, dieticians, food
and drug chemists, etc., when they use
these prepared foods, which in most cases
are ready for final preparation even by unskilled
labor. Such foods, which are prepared
in portions, offer perfect control.
EXPERIENCED
CONCESSIONAIRES
say you can change your food costs faster
by emphasizing what you sell rather than
concentrating on buying. Sometimes items
should be eliminated, but emphasize those
you do handle. For example, the pizza oven
belongs out front where the customers can
see it.
WHILE FRENCH FRIES are admittedly
not a big profit item, exhibitors believe that
as long as patrons put them into one of the
top categories, theatres will have to sell
them regardless of cost. A good idea is to
place the deep fryers and pizza oven so
that one man can handle them both.
TRAILERS ARE essential in putting over
a new product. Don't run the same trailer
week after week, but pull it off and you'll
notice a difference in sales. Trailers on new
items should be alternated with other trailers
ḂAD FOOD CAN hurt the boxoffice.
Reputation for good food will get people
into your theatre.
MAKE THE MOST of your concessions
personnel.
Have brainstorms or discussions
with managers to get their ideas. The man
who runs the theatre knows more than the
man behind the desk.
WANT A CHECK ON your gross profit?
One profitable theatre turned up these figures:
candy, nine per cent; pies, 1 1 per cent;
drinks (including coffee), 40 per cent, and
food, 37 per cent.
AN ENTERPRISING circuit has the butter-server
out on the counter where the
patron can serve himself. It was envisioned
Continued on page 62
tired of
your old
magazines?
Kelmar's reel arms
can save your day.
Kelmar has the hottest new product to ever
come down the pike . . . reel arms that replace your
Id magazines, if you're automating ... or want to use
capacity reels up to 26 1/2 inches ... or if you want to
change to a platter system, Kelmar's reel arms can save the day.
Kelmar's reel arms are easy to install on any projector . . . extra heavy
duty for long life, virtually maintenance free, and moderately priced. Contact
your local Independent Theater Supply Dealer for complete details today!
(^-Kelmar Systems Inc. ,
Neu York 11746 * 516-692-6131
BOXOFFICE ;; July 30, 1973

Concessions Tips-
Continued from page 61
that the patrons would use up to
12 squirts,
but they don't. It works out all right.
HOW DO YOU handle concessions sales
to employees? One circuit issues coupons to
employees for French fries, hot dogs, cold
or hot drinks. They are picked up by the
manager at the close of the last show.
AROUND 30 PER CENT of sales in
drive-ins are in hot foods. Deep fat items
have many favorable points of comparison
and are ready in two to eight minutes.
BUYING HABITS of the public should
serve to influence decisions as to what to
buy for the refreshment stand. For example,
candy bars are asked for by brand names.
On the other hand, some items are asked
for by selection of the item, such as jelly
beans, orange slices, Boston beans, etc.
Knowing this can be a factor in economical
buying.
YOU CAN DOUBLE your sales with a
pleasant, personable, well-mannered concessions
salesperson;
The Aroma of Popcorn is Pleasant.
conversely, you can scare
PLACEMENT AND DISPLAY of
patrons away with an ill-tempered, sloppy,
disinterested order-taker, and it takes some
selling to get them back.
concessions
items play a vital part in sales.
Everything possible should be put on the
front of the counter. Items should be varied,
changed in location (except for fixed equipment)
and changed again.
The Odor of Popcorn is Not.
L VISTA
The answer is the
MANIEY
POP
THE GREATEST PUSH on sales can be
achieved for non-carbonated drinks by the
use of bubblers and cascaders.
EXPERIENCED CONCESSIONAIRES
are convinced that no theatre should be
without an automatic ice machine, whether
200-or 2,000-car capacity. It's an e.xpensive
piece of equipment and requires maintenance,
but an absolute necessity for preservation
of food and serving of cold drinks.
SOME DRIVE-IN EXHIBITORS believe
that the crinkle-cut potatoes are best because
they present more frying service for
French fries.
A LOT DEPENDS on the picture, as to
what will sell in an indoor house. For example,
one conventional exhibitor's experience
has shown there's nothing that can
be sold in an indoor house, even pizza,
with a picture like "Teenage Werewolf."
A LEADING CIRCUIT found that the
concessions operation was proving unprofitable
in two of its art houses showing foreign
films because the labor cost proved higher
than the gross. The solution was to change
over to complete automatic vending machine
service for candy, cigarets, mints and drinks.
CONVENTIONAL THEATRE owners
who have tried them out believe that other
indoor operators are missing a bet if they
do not serve snow cones. The "drip" problem
is easily solved with a small straw, and
there is a terrific profit in a six-ounce cone.
THE MAJORITY of theatres are selling
potato chips, for which there is a tremendous
demand, and have found that they do
not cut into the sale of popcorn but do help
In the Manley Vista Pop exhaust goes
directly through our electric filter.'
All oil
particles are removed, thus eliminating
cooking odors from the kettle.
The Vista Pop filter eliminates 90% of
the filtration problems inherent in older
popcorn machines. It prevents accumulation
of oil bearing steam and smoke. \
This is especially important in hard to /
vent low ceiling areas where concession
stands are sometimes located.
Your customers smell the aroma of
freshly popped corn from the warming
pan. Best of all, they watch the popcorn
popping in the Vista Pop Kettle-an
irresistible sight.
The Vista Pop's heat control eliminates
operator inefficiency- it's automatic.
There's no guesswork. The Vista
Pop even meters seasoning to the kettle.
Here in one machine-the Vista Popyou'll
find the perfect balance of operating
efficiency, eye and taste appeal
plus profitability. Write for complete
details.
The Biggest
In
Profit-Maker I
Your Concessions Line*
SNOW
CONES
The Year-Around Confection
For Indoor and DrivelnTlieatres
Echols Impioved Ice (hover will handle
your peak crowds. A single shaving operation
makes enough snow to HII cose and
serve over 400 snow cones. Polished aluminum,
stainless steel blades, fluorescent
light in case.
Special oHer, improved
{iiAOO
ice shaver ond deluxe "^ # I III
cose, as shown. ^410
•Available In Vista Pop Model Only
A Single SourcB For All Yo-jr Pcfccrn ard fiipp.'y
Need;
AIA!liliEi;i!KI
0. Boy, 1006 . 1920 Wyandotte Street • Kansas City, Mo. 64141 • 816-421-6155
"--In oftce: 369 Chuch St. Toronto, Ont., M5B1Z9 Phcnc: 416-368 8126
Get In Now On This Bigtime Moneymaker
See Your Loco! Dealer or Write
S. T. ECHOLS, Inc.
Box 612 Bismarck, Mo.
The MODERN THEATRE SECTION

I
\l POSTS AND ROPES
LOBBY CARD HOLDERS
Ll
9
^^ ^m* JL
!! TICKET RECEPTACLES
CLEAR
UNBREAKABLE
PLASTIC
See your local dealer or
write for our new catalog.
.AWRENCE
METAL PRODUCTS. INC.
he sale of drinks.
ONE CONCESSIONAIRE has
reported
that ho finds a prepared chili sauce added
to a
hot dog adds five cents to his unit sales
and is cheaper than furnishing mustard,
catsup and other condiments.
CONCESSIONS IN any theatre have become
an important factor in the community.
For years theatres have been selling gift
books, and concessions could benefit in future
sales by selling gift books for candy
purchases, say. $6 worth of candy for $5.
One theatre tried this with amazingly good
results. Many parents purchased books for
gifts at birthdays and Christmas. A circuit
sells books of tickets redeemable at the
concessions stand at ten per cent discount.
MANY OF THE CANDY BAR manu
facturers will provide posters to put up in
schools, libraries and the theatre stand promoting
candy as a good food and telling
what is in it. This helps to build demand.
IT'S A GOOD IDEA to spend 20 minutes
in a supermarket studying the revolving animated
attention-getters which are great selfmerchandisers.
Note that one item is pushed
at a time. In drive-ins the impact should
be on one item at a time with these sales
stimulators, but they will bring plus sales
of other items. Test runs in supermarkets
have shown this to be true.
HOW LONG SHOULD a display be kept
up before it loses its effectiveness? Supermarkets
change every three weeks; otherwise
the display becomes a fi.xture. However, if
it's still selling, leave it up.
ONE EASTERN CIRCUIT was popping
corn in all theatres, but decided the product
was inconsistent because of labor which
used varying amounts of oil, salt. etc. The
circuit turned to pre-popped and is convinced
that it is giving customers better
corn. The profit may be a little less, but the
overall product is better, and it is believed
there is less waste. The problem of keeping
the entire supply of com hot in the warmers
was solved by a thermostat, and sales increased
amazingly.
STRAIGHT CONCESSIONS lines in the
drive-in theatre are good only for two lanes.
Above that, there should be converging
lanes so that attendants can get to central
cooking equipment. Otherwise there will be
a tremendous labor problem and slower
service. The equipment should be flexible
for items handled and those still to come.
The trend is to electric cooking equipment
for fast recovery.
TO SERVE THE best hot chocolate, the
unit should be an agitating machine.
IN SERVING EQUIPMENT the
biggest
trend is to self-service warmers with signs
on top and to overhead heat in the sale of
buttercorn. It is possible to sell buttercorn
in drive-ins with four or five lanes with this
overhead warmer, using only one butter
server.
A MOBILE CAR, motor-driven, has been
f

.
THEREAL THING...not a substitute!
% PURE original anhydrous''
FBI
assurespopcorn concessionaires
• No water — No soggy popcorn
• No waste — No rancidity — No curd
• Does not need refrigeration
• 20% more volume per pound
• 34.64% more usable cc's per pound
• Excellent spreading quality
• Makes advance buttering possible
• Saves time — Speeds service
• Increases sales — Profits per pound
OrdernOW! OdeWs Anhydrous BUTTERfat
is available from authorized distributors . .
Coast to Coast — write for name of
distributor that is serving your territory.
ODELL CONCESSION SPECIALIIES
MAIN OFFJtE:
P.O. BOX 260
CAlDWai, IDAHO S3605
CO.
MIIWAOKEE OmCE:
1109 N. MAYFAIR ROAD
MILWAUKEE, WISCONSIN I
Concessions
Tips-
Continued from page 63
BOTH INDOOR AND drive-in
theatres
have found it a good practice to offer the
big drink at 35 or 50 cents at the refreshment
counter, and the smaller drink in the
automatic vendor. Some have found it helpful
to sales to sell the big drink in a plastic
cup which the patron can take home.
VARIETY IN PACKAGING is important
in the sale of popcorn, particularly to
children and teenagers. A bag should suffice
for the smaller purchase, but more than
one type of box can be used for larger sales.
MANAGERS WHO WILL promote kid
shows, renting the theatre to a sponsor for
$100 to $150. should be rewarded with
bonuses by circuits and owners, for such
promotions usually result in taking in a like
amount at the concessions. With admission
free, the kids have more money to spend for
popcorn, candy, soft drinks and other refreshment
items at the stand,
IT IS IMPORTANT, once patrons have
been introduced to new items and induced
to buy more of all concessions items, to
keep up the activities of salespeople. Personnel
must be educated. Further, since the
salary bracket of concessions people presents
a problem because theatre management
TEl: 208-45S-8522
TE: 4I4-/74-8467
Continued on page 69

Pic Has Been Miiing
Mosquitos at
For
Airers
Nearly 20 Years
The Pic Corp.. located in Newark. N.J..
specializes in repelling and killing mosquitos.
Its product, named after the firm, has
proved successful in hundreds of drive-ins
from coast-to-coast for nearly 20 years.
The repellent is a fumigant-type of in-
all the while emitting pleasant, aromatic
fumes which paralyze mosquitos on contact.
Since the fumes are particularly obnoxious
to mosquitos. they avoid any area
secticide manufactured in the form of in
y^ which they detect Pic burning.
cense which is burned within patrons' cars.
Customarily, the Pic coil repellent can
The insecticide was first introduced to the
be obtained at the theatre concessions stand.
U.S. market in 1954 by a Chinese graduate
of Rutgers University. It received its first
big test in 1955 when more than 200 drive-
theatres were saved from the particularly
in
severe mosquito menace along the Gulf
Coast that year. Pic saves drive-in managers
the cost of frequent fogging, which is a
method of mosquito control often found
objectionable by many drive-in patrons.
Pic is a spiral coil made of certain flowers
and plant leaves, a combination proved
effective for repelling and killing mosquitos,
gnats and sandflies. At the same time, it is
harmless to humans and other warm-blooded
animals because of its non-to.xic properties.
The coils are packed in an exclusive
aluminum-lined ash tray box. A metal
holder is secured to the inside of the box
top and pops up instantly to securely hoi'
the coil. Since the metal holder is firmly
attached to the box, it gives an extra margin
of safety to both patron and exhibitor.
The built-in ash tray permits the burning
coil to be used safely anywhere within
the car since the tray is designed to catch
the white ash as it falls from the coil. The
tray also serves as a fire-protection device.
If a burning portion of the coil were to
accidentally drop out of the holder, it would
fall on the heat-resistant aluminum lining.
A Pic coil will burn up to eight hours,
Manko Fabrics Co., Inc.
Welcomes NATO Conventioneers
To Come & See Us at
11 W. 37th St.
New York, N. Y. 10018
or Phone (212) 695-7470
Specialists in sewed custom made
seat covers. Large selection of seating
fabrics, leatherettes, nylons, corduroys,
velvets, mohair, sold by the
yard, pre-cut squares. Also upholstery
supplies, foam pads, mystic
tapes, cotton padding, black flame
proof masking cloth. Samples and
quotations on request.
PIONEERS
OF
ADVANCED
TECHNIQUES
MOTION
IN
PICTURE
SCREENS
"In use in the world's leading theafres"
SUPER OPTICA. . lenticulQ.ed peorl surface
SUPER GLO . . non-ienticuiated pearl surface
LENTICLITE 20. . embossed matte while
MW-16. .
H
smooth motte while
Since 1935
URLEY
SCREEN CO.
26 SARAH DRIVE
FARMINSDALE. N. Y. 11735
PEREY AUTOMATED
ADMISSION SYSTEMS
CASHIER SYSTEM - No tickets or
Ticket Taker required! The Cashier
collects admissions and permits patrons
to enter through the Perey Two-
Register Theatre Turnstile. Admissions
are automatically registered
for a positive check on Cashier's receipts.
The turnstile is normally furnished
with both adult and children's
registers. An illuminated indicator
shows each child's admission has
been registered .The unit takes minimum
space and allows free exit any
time.
COIN or TOKEN SYSTEM - Eliminates
tickets and Ticket Takers! The
Refreshment Stand Attendant can
double as Token Cashier during
slower periods. The Perey "Coinpassor'*"
permits adults, children
and pass patrons to enter theatre
after depositing the proper coin or
token in the turnstile.
APPLICATION ENGINEERING
AVAILABLE - write:
P PEREY TURNSTILES
ue. New York. N.Y. 10017
BOXOFFICE :: July 30, 1973 65

The auditorium at the beautiful new Regency Theatre in Salt
Lake City. Utah, features some 800 widely spaced rocking
chair and lounge-type seats from American Seating Co. The red
waterfall and traveler curtains and the gold sidewall curtains
were supplied by R. L. Grosh & Sons. Upper left photograph
shows red curtain closed and highlighted by recessed lighting.
At right, view with contour and traveler curtains open shows
the 50x22-foot Technikote screen.
Special
HOLMES
Projectors
for
TV
Studios

Mighty Wurlitzer Has Entertained
Radio City Patrons for 40 Years

HIGH
Xe/Lamp
PERFORMANCE -LOW COST
XENON LAMPS
* kits (do it yourself)
* conversions (factory exchange)
* new lamphouses
— horizontal or vertical bulb operation
— reliable rectifiers (low cost, light weight)
— igniters and control units
— automation systems
For further details on performance, operation, price and delivery, contact us. (213) 273-5132
L. P. associates, inc. 9249 West 3rd street • Beverly Hills, California 90210
WE ... BUY - SELL - REPAIR - TRADE
THEATRE EQUIPMENT
Money Saving Prices! New and Rebuilt Equipment
EXPERT MECHANICS - PARTS FOR ALL MAKES
R. W. Pinkston, Pres.
Pinkston's Universal Theatre Supply
4207 LAWNVIEW AVE. DALLAS, TEXAS 75227
Mighty Wurlitzer
Continued from 67
of the United States—have thrilled to the
booming, rollicking whispering, thundering
voice of the largest Wurlitzer theatre organ
ever made.
Picture the nostalgic scene: the house
lights dim, the spotlights focus to a point
just in front of the stage, and, as the most
famous Mighty Wurlitzer organ in the world
rises in all its splendor, the vast showplace
is suddenly filled with the most magnificent
of sounds.
Over the years the Radio City Wurlitzer
Organ has played the background music for
the precision-dancing Rockettes, for a great
variety of acts and family-type films and for
pageants of every description.
Pipes for the mammoth organ are housed
in eight separate rooms on either side of
the proscenium opening and above the
stage. The largest pipes are 32 feet tall; the
smallest are half the size of a lead pencil.
A giant blower containing si.xty fans supplies
the necessary wind.
The organ can be played from either or
both of two consoles, each of which weighs
5,700 pounds. The consoles are on platforms
that can be rolled out onto the stage.
Every percussion instrument of a complete
orchestra—from bass drum to tambourine
to glockenspiel—can be played by
this greatest of all theatre organs. The hst
goes on and on: tom-toms, wood blocks,
cymbals, chimes, xylophone, marimba,
snare drums, trap drums, harps, castanets,
sand block, orchestra bells, triangles, bird
whistles—there's even a setting on the
pedals for the crash and roll of thunder.
It has been said that if there were 3,000
musicians in the orchestra pit at Radio
City Music Hall, they could not produce
the variety of instruments and tones turned
out regularly by this, the most mighty of
all the Mighty Wurlitzer theatre organs.
Specializing in Drive-In Theatre
Construction for 26 Years
* Plans and layout' for complete drive-in
* Steel screen tower - All sizes
* Earth moving equipment
* Hoist trucks for painting towers
* Speaker posts
For FREE Estimates Call HARRY R. JONES, Owner
Careful
Rewinding—
Continued from page 59
good mechanical splicer, a good brand of
film cement and scrape the film clean so
that cement will make a good weld and
not pull apart when passing through the
projector. Use a brush for applying the
film cement, and use only one stroke of
cement because too much cement weakens
the splice.
Bad splicing is a source of trouble. For
example, a splice that tears loose at one
side most likely will cause the edge of
the film to catch on a sprocket idler, which
could cause considerable damage. That is
why you must make sure the splice is "holding"
all
the way across.

—
Concessions Tips-
Continued from page 64
can't increase the salaries, an incentive program
will increase sales.
PUT ON A SAVE-THE-WRAPPER"
campaign, offering a free theatre admission
for a specified number of candy wrappers.
This not only increases immediate sales,
builds up the brand for future sales.
but
TAKE THE GLASS AWAY, The increased
sales from open display will offset
any shortages.
HAVING FEWER ITEMS will speed
sales, as people will spend less time making
uptheir minds. The well-advertised higherunit-price
items increase overall sales.
HAVE KIDDIE CANDY predominate
for kiddie shows. Promote special candy
shows for greater sales.
PUT THE ATTENDANT(S) in costume—a
clown suit for kiddie shows, ballerina
dress for teenage shows and evening
gown for evening shows. This adds glamor
and interest to the concessions stand and
attracts patrons.
VARY THE FLAVORS of soft drinks
in bubblers for greater sales, and make sure
the syrup isn"t
sour.
CARRY ITEMS WHICH CREATE the
need for a drink—hot dogs, potato chips
and popcorn (well-salted, but not too
much).
STANDARDIZE ON AUTOMATIC beverage
vending equipment, and bring in the
managers each week, if possible, and have
a
factory man explain the equipment.
WHEN SELLING AN ORANGE drink,
slice fresh oranges up in the bubbler to enhance
the appeal and sell the idea of freshness.
TRY A LUCKY NUMBER on each 500
or 1,000 cups, with worthwhile prizes.
BUY QUALITY SYRUP and the best
carbonated water to maintain good sales.
IT'S NOT SO IMPORTANT how much
popcorn the box contains, but how big it
looks for its money. The size and shape are
important.
IT'S A VITAL FACTOR to push buttercorn.
Put tickets good for five cents on a
box of buttercorn in a bag of regular popcorn.
Maintain consistent quality, and sales
will increase tremendously.
NEW
Continued on page 72
EQUIPMENT FOR MULTIPLE THEATRE
CONSTRUCTION AND AUTOMATION IS A
JOB FOR EXPERTS! WE ARE!!
1973
REED SPEAKER
Heavier front and grill. Heavier back. Unbreakable
hanger. New method of anchoring cable
cannot be pulled out of case. (Pat. Pcnd.)
Yes,
y/ere young — bui
experienced — and can give
you what you need.
Western Service & Supply, Inc.
Bob Tankersley, Manager
2100 Stout Street
Denver, Colorado 80205
(303) 534-7611
V- —-\
U
Reed Speaker Company
7530 W. 16th Ave.
Lakewood, Colo. 80215
Telephone (303) 238-6534
lOOOOOOOOOOOOOOOOOOOOQOQOOOOOOOOOOQ
NATIONAL CHANGEABLE
10- $1.25 _ 244
$.
12- $1.50 17
LETTERS
$
250
1
Other Sizes/P

You and Women Employees
Women Can Be Just as Reliable
as Most
Men When Given Fair Cliance to Perform
Kditor's Note: The following article is
reprinted by permission of the Bureau of
Business Practice, Inc. The original article,
entitled "You and Women Employees,"
appeared in the January 10, 1973, issue of
the organization's internal publication. Dynamic
Supervision.
National labor and employment statistics
continue to show a steady increase in the
number of women employed in management,
supervisory and even technical positions
in the motion picture industry. With
this fact in mind, the following supervisory
guidelines are offered in hopes they might
assist management personnel in the industry
in maintaining a harmonious and highly
functional relationship between their men
and women employees.
'&I972, Bureau of Business Proctices, Inc.
"I'll never understand women!" That's
one of man's oldest laments. It's all right as
a humorous remark, but supervisors who
WERE THE ONE!
shrug and absolve themselves from blame
when problems arise are in trouble when
they say, "That's what you get for dealing
with women!"
That brings up the question: what's different
about supervising women? Very little.
Of course, women in dual roles—working
mothers, those returning after years staying
home— may require special supervisory considerations.
They represent special situations
not common to male employees. But these
women are not generally less reliable than
men, when given a fair chance.
What Do You Mean, 'Fair Chance'?
There is a certain type of male (and even
female) supervisor who is almost certain to
have problems with women employees. He's
the one who sums up the "female personality"
in five or si.x rigid phrases. Ask him
what women are like, and he'll tell you.
One reason this type of supervisor finds
it easy to put tags on women collectively is
because he can stop thinking about them as
individuals. Thus, Mary Sammut, the assembler
who has received the best job review
in the department for three consecutive
years, is overlooked when an opening for
assistant supervisor occurs because her
supervisor has told the personnel section that
he doesn't want to work with a woman. He
doesn't see Mary as an individual, a human
being with a useful talent. Instead, he sees
her as a woman who, "like all women" (he
will tell you), is hypersensitive, content with
her present low-status job and not particularly
career-minded. Little wonder that with
a supervisor such as he, the women workers
begin to doubt their capabilities and feel
frustrated and dissatisfied
with their jobs.
Dead-Ending
Mary's supervisor is guilty not only of
false group labeling, but of "dead-ending"
JJnIVERSAL THtATHE SUPPLY
snmm
SRESEHISr
Your Theatre Needs"—
xmnnnni
the workers in his charge. "Dead-ending" is
the practice of hiring a woman to fill a
particular position for as long as she is
with the company— no job rotation, no promotion,
no in-service training, nothing. Men
who were hired at the same time, and who
have approximately the same educational
background, are gradually moved upward in
the company while she stays on with the
same old job.
What is the rationale for "dead-ending"?
ALSO: DRIVE-IN EQUIPMENT
Pariaaonic • ORC • Union Carbide • Kollmorgen • Alloc • Woslrox • Goldberg
• Bov.hle • Heywood-Wakolield • Alexander Smilh • Hurley • Eprod • Lawrence
• Technicole • Adler • Christie * Mohawk • Strong • General Dectric • Griggs
Flnonclng ovolloble for cemplih Theotrt Pockagi. Write yeur neoriil Bronch lor further di
NIVERSAL THEATRE SUPPLY
Econo
ACOUSTICAL DRAPERY
SYSTEM WITH PLEATING
BRACKET
COLOR PLANNING AND
ROOM DESIGN
EastWest CARPET CO.
piEnf
1(701 Hilliidi A.t.
(2r2°'M> 1200

It is the assumption that women work for
"mad money" only, that they are not career-minded,
that they don't mind low-paying,
rcpititious jobs and that they won't stay
long with the company anyway. But all of
these assumptions are false. Job turnover
rates for men and women with the same job
status show little difference, and most working
women are the sole supp

CATALOG
incl. complete ordering
& pricing information.
AIVARADO
TURNSTILES • SECURITY SYSTEMS
RAILINGS • ACCESS CONTROLS
POSTS • PILFERAGE PREVENTION
GATES • CONCRETE OR TERRAZZO
INSTALLATION GUIDE
Send 1
ALVARADO MANUFACTURING COMPANY, INC.
n204 Rush St., South El Monte, Calif. 91733
or call: (213) 444-9268 (213) 686-2676
Please, send your Free Cotalog to:
NAME:
FIRM: —
TYPE OF BUS.:
STREET:
TITLE;
CITY: STATE: ZIP:
AIVARADO
Concessions Tips-
Conlinued from page 69
POPCORN FLAVOR IS IMPORTANT.
Monosodium glutamate adds to the enjoyment.
Use flavorings such as cheese, chocolate
syrup.
ONE EXHIBITOR THINKS it is a good
idea to put in colored popcorn along with
the regular as an eye-catcher.
SINCE IT'S THE ACTION and the
aroma that sell popcorn, it may be a good
idea to use a smaller kettle in order to keep
it popping.
GLORIFY YOUR HOT DOGS with
a
chili sauce and increase your unit sale by
five or ten cents. The customer will feel he
is getting something big for just a nickel or
dime more.
LOOKING FOR SOMETHING NEW?
A spud sundae, a hot baked potato wrapped
in aluminum foil and served with butter and
salt, has been introduced.
ATTENDANCE AND REPEAT volume
of sales can be built up by giving big glass
tumblers with 35 or 50-cent drinks. Patrons
will continue buying to complete a set.
ICE CREAM SALES are in addition to,
not instead of other items. Get it out of enclosed
"coffins." Use an open display-type
cabinet. One exhibitor tried out three different
cabinets and found the newest and
best one made the most sales.
DON'T OVERLOOK AUTOMATIC
vendors. The sales figures are amazing in
the automatic vending of candy, etc.
THEATRE
CHAIRS
NEW
REBUILT
USED
Trade your present
chairs in on N EW
chairs.
Hayes Seating Co., Inc.
Name ....
Theatre .
Address .
City
122 Pickord Drive
Syracuse, N.Y. 13211
Phone (315) 454-3296
A SOUND INVESTMENT
FITS ALL MAKES OF JUNCTION BOXES
"Drive-Ins"
NEW, IMPROVED
Sound Cutoff
SPEAKERS
Now the originator of the sound cutoff speaker introduces a brand-new
improved model, absolutely without feedback or sound pile-up to damage
amplifier. Louvres extend around the side of speakers for better handling,
longer neck with deeper lip keeps speaker firmly on all makes
of junction boxes. Die-formed aluminum grill guard features space for
theatre name on front.
Drive-in's automatic sound cutoff speaker lowers labor
costs, eliminates neighbors' complaints about noise.
Exclusively Manufactured By
DRIVE-IN 'M^a?^ MFG. CO., INC
Kansas City, Kan (913) 321-3978
The MODERN THEATRE SECTION

Women Employees—
Conliniicd from page 71
occupations. Although she is wife and
homemakcr with cooking, cleaning, laundry,
shopping and so on to do outside her working
hours, she can still be among your most
competent, hard-working employees in the
department.
Some progressive companies are offering
staggered hours for women who can't work
the traditional 7:30 to 3:30, or 9:00 to 5:00.
Often, these people are qualified for jobs
which could be done in a shortened day or
which would not really suffer if it were
necessary for the employees to arrive late
or leave early. Shorter hours can be moneymakers
to the company as well.
Reorientation is the biggest problem for
the woman who has been away from the
working world for a number of years. But
the supervisor who gives this woman a
chance to get her bearings can be rewarded
by her matured judgment and reliable work
habits.
Problems, Problems
Consider, for a moment, the problems
these women face. They are often older
than most employees, and must compete
with the younger crowd whose thinking
may be more in tune with the modem
business atmosphere. Their skills may be
rusty, and they may feel awkward. They
will not always be as open and adventurous
Gibson
as young people. Some will be misunderstood
simply because of their age, in spite
of their willingness to listen to new ideas.
Often, they worry that their status with
co-workers is low. They wonder whether
they can unlearn work habits developed in
their last job. And they think about their
age: "Am I too old to do this job well?"
TTiese arc minor worries, however, compared
with the big fear: "What will happen
if I don't make the grade?"
As a supervisor, it is your job to harness
this anxiety—to encourage her to do her
utmost to succeed. At the same time, you
must not allow her to become preoccupied
KNEISLEY
with her fears to the extent that they interfere
with her ability to learn. When dealing
with the older woman, try to:
1.) Emphasize retention, not speed. If
it becomes clear that she's making an extra
effort to learn, but is progressing slowly,
point out that what counts is how well,
not how fast, she learns.
2.) Don't abandon her once your teaching
is completed. Watch her to see how
she's doing. Let her work alone for a reasonable
length of time, and then go back
to see whether she's doing her job as in-
has,
at prices you can afford:
Contimied on page 74
The NEW "XENEX" LAMPHOUSE. Accommodates 1.000 through
3,000 Watt HORIZONTAL Xenon Lamps, Well constructed, heat Insulated housing
Adjustable reflector carriage permits easy adaptation to 16 mm Film Projectors. Complete
rear instrument ponel, lamp focusing control. Adjustable nose cone. Interlocked
circuit precludes operation when doors are open. Electric douser and automatic
ignition available. MODERATELY PRICED!
• Horizontal Xenon Conversions, 1000, 1600, and 2000 W., for Peerless Mognorcs and
Brenkert Enarcs. Use only the rugged shells of these lamphouses. Bolance of EQUIP-
MENT IS NEW, at a fraction of new equipment cost.
• Fourteen inch, high quality glass, dichroic coated reflector and magnetic arc stabilization
included in "XENEX" Lamphouse and Xenon conversions.
• Modernize: obtain greater screen illumination (22,600 lumens with a
20O0 watt lamp) and better screen coverage, with Xenon, at lower
operating costs. Write for comparative costs. Xenon versus carbon arc.
No obligation.
THE KNEISLEY ELECTRIC COMPANY, P.O. BOX 3537, TOLEDO, OHIO 43608
Collars
Gibson disposable collars and
shirt fronts add a touch
of elegance to your theatre and
insure a neat appearance of
all theatre personnel. Available
In several styles, Gibson
collars are always clean,
convenient, and economical.
For free information complete and
mail coupon or phone
(617)876-0680
, Gibson Lee, Dept T,
95Binney St ,Cambrrdge,Ma 021
I
I
Please send me more information.
Name
Address.
Remember. .
When Theatre Service Companies Were for Theatres?
When You Called for Service and Got It?
When You Ordered Parts and Received Them?
When Someone Cared? ... WE DO!
FOR ALL YOUR THEATRE NEEDS!
CALL C. C. BONHAM
OUR PERSONNEL ARE
THOROUGHLY EXPERIENCED!
.

Women Employees-
Continued from page 73
structed. Do this as soon as she has time
to gain some self-confidence.
The total satisfaction a person obtains
from a job is the true yardstick of its value
to her. Total satisfaction includes the sum
of money received for her own efforts and
the attitude of her supervisor and fellow
employees. You couldn't pay a woman
enough to make her happy in work which
is distasteful to her or which requires her
to associate with people who are not congenial.
She might take a job and work at
Whete The Finest Precision Workmanship
and Quality Products Are Demanded in
CARBON ARC TO XENON CONVERSIONS
REBUILT CARBON ARC LAMPS
WATER CIRCULATORS with STAINLESS STEEL TANKS
REPLACEMENT PARTS
for
PROJECTION ARC LAMPS, RECTIFIERS, ETC.
SPECIALISTS IN REBUILDING
PROJECTION ARC LAMPS,
^
LAMPHOUSE BURNERS, ETC.
[THEATRE
PRODUCTS INC.
(516)249-3745
51 -C Heisser Lane—Farmingdale, N.Y. ii735
it. but she'd never be a willing part of the
needed cooperative effort.
What Employees Expect
A large part of your job is to make sure
each female worker, as an individual, gets
certain satisfactions which are above and
beyond the money she gets in her pay envelope.
What are these non-financial returns
or satisfactions?
1.) People want to exert efforts in some
direction that produces tangible results and
to know their function fits into the entire
operation.
2.) People want to do better. Not everybody
wants to be president of the company,
but nearly everyone does want to see some
hope of moving ahead. It's not enough for
you to say: "You're coming along nicely."
They want evidence that their efforts are
appreciated.
3.) People demand fair play. If there's
anything that will cause an employee to
become upset, angry or downright uncooperative,
it's the feeling, justified or not.
that she's not been treated fairly. It's up to
you to make certain that everyone is treated
alike.
Remember, in supervising all employees
—men and women—the basic rules apply.
Good supervision is mainly a matter of
gaining cooperation by treating people as
intelligent human beings.
For more information on products and
services listed, use tiie Readers' Service
coupon on page 76.
^Oia^s MOTO - MATIC REWINDER
\ Designed and engineered for rewinding
I ' film on large 35mm reels
Available in following combinations:
1/2" X 5/16" Core Type Reels
1/2" X 1/2" Core Type Reels
With 1/7' X 5/16" Shaft Reminders
we supply adapters or sleeves
for 1/2" Core Reels at no additional charge
EDW. H. WOLK, Inc.
AVAILABLE FROM YOUR LOCAL THEATRE SUPPLY DEALER
^^^I ^- Wobash Ave. Chicago, III. 60605, U.S.A. (312) 939-2720
MANUFACTURERS OF REPLACEJV\ENT PARTS, MOTION PICTURE EQUIPMENT AND ACCESSORIES
The MODERN THEATRE SECTION

Page
ACXDUSTICAL WALL COVERING
EastWest Carpet Co 70
Soundfold. Inc 53
ADMISSION CONTROL SYSTEMS,
DRIVE-INS
EPRAD. Inc 3
K-Hill Signal Co., Inc 67
ATTRACTION BOARDS & LETTERS
Bevelite-Adler Mfg. Co 24
Easterling Sign Service 71
National Devices Co., Div. National
Changeable Letters 69
Sign Products 18
Wagner Sign Co 48
AUTOMATION
Cinemeccanica 51
AUTO RAIN VISORS
Dri-View Mfg. Co 12
BARBECUED MEATS
Smithfield Ham & Products Co.,
Inc 59
BOXOFPICE ADMISSION SIGNS
Dura Engraving Corp 26
BOXOFFICE MATCHED EQUIPMENT
Drive-In Theatre Mfg. Co 19, 72
BOXOFFICES
Poblocki & Sons 42
Selby Industries, Inc 44
BUTTER CUPS FOR POPCORN
Supurdisplay, Inc.; Server Sales,
Inc Inside Front Cover
BUTTER OIL FOR POPCORN
Odell Concession Specialties Co.,
Inc 64
BUTTER SERVERS
Supurdisplay, Inc./ Server Sales,
Inc Inside Front Cover
CARBONS
Lorraine Arc Carbons Div.,
Carbons, Inc 66
CARPETS
National Theatre Supply Co 41
CASH DRAWERS
Indiana Cash Drawer Co 10
CONCESSIONS POODS
Smithfield Ham & Products Co.,
Inc 59
COIN COUNTERS, PACKAGERS
Nadex Industries, Inc 46
CONCESSIONS STANDS
Butler Fixtui-e & Mfg. Co 20
Manley, Inc 62
Stein Woodcraft Corp Back Cover
CROWD CONTROL, TURNSTILES,
ADMISSION CONTROL SYSTEMS
Alvarado Mfg. Co 72
CURTAINS. DRAPERIES
Novelty Scenic Studios, Inc 54
DRINKS, SOFT
Coca-Cola Co 49
Dr Pepper Co 7
Green Giant Food Service
Div., Green Giant Co 55, 56
DRIVE-IN BOXOFFICE CASH
CONTROL SYSTEM
EPRAD, Inc 3
DRIVE-IN CAR COUNTER
EPRAD, Inc 3
K-Hill Signal Co., Inc 67
DRIVE-IN THEATRE DESIGN
Ballantyne of Omaha, Inc 8, 9
Drive-In Theatre Mfg. Co 19, 72
Selby Industries, Inc 44
DRIVE-IN THEATRE EQUIPMENT
Ballantyne of Omaha, Inc 8, 9
Bevelite-Adler Mfg. Co 24
D & D Theatre Screens, Inc 14
Drive-In Theatre Mfg. Co 19. 72
EPRAD, Inc 3
K-Hill Signal Co., Inc 67
ParkAire Engineering Corp 67
Projected Sound, Inc 28
Radio Service Co., Div. Radio Corp.
of America 54
Reed Speaker Co 69
Selby Industries, Inc 44
BOXOFFICE :; July 30. \91}
FILM CEMENT
Fisher Mfg. Co 52
FIREWORKS
Liberty Display Fireworks Co 28
FLAME PROOFING, DRAPERIES,
SEATS
Seating Corp. of N.Y 48
POOD SERVICE EQUIPMENT
Manley, Inc 62
Stein Woodcraft Corp Back Cover
HEATERS, IN-CAR
Drive-In Theatre Mfg. Co 19, 72
EPRAD, Inc 3
HOT DOG EQUIPMENT
Hollywood Servemaster Co 63
IN-CAR SPEAKER RECONING
Reed Speaker Co 69
JUNCTION BOXES
Drive-In Theatre Mfg. Co 19. 72
Page
EPRAD, Inc 3
Projected Sound, Inc 28
Reed Speaker Co 69
LAMP LUBRICANTS
Edw. H. Wolk, Inc 42, 74
UGHTING. DRIVE-IN THEATRE
Drive-In Theatre Mfg. Co 19, 72
LOBBY EQUIPMENT
Lawrence Metal Products, Inc 63
METAL PROTECTORS
Edw. H. Wolk, Inc 42, 74
MINIATURE GOLF COURSES
Eastern Golf Co 57
Lomma Enterprises, Inc 20
MOSQUITO REPELLENT
Pic Corp 20
PAINT FOR DRIVE-IN SCREENS
Drive-In Theatre Mfg. Co 19. 72
Selby Industries. Inc 44
Clip and Mail This Postage-Free Coupon Today
FOR MORE INFORMATION
This form is designed to help you get more information on products and services
advertised in this Modern Theatre Buyers' Directory and Reference Section. Check:
The advertisements or the items on which you want more information. Then: Fill
in your name, address, etc., in the space provided on the reverse side, fold as
indicated, staple or tape closed, and mail. No postage stamp needed.
ALPHABETICAL INDEX OF ADVERTISERS, Issue of July 30, 1973
Page
n Alvarado Mfg. Co 72
D American Seating Co 11
Arcol Theatre Products 74
n Autotrac Equipment Co 59
A.V.E. Corp 43
D Ballantyne ot Omaha, Inc 8, 9
n Bevelite-Adler Mfg. Co 24
Blevins Popcorn Co 27
D Butler Mfg. Co 20
n Century Propector Corp 45
Christie Electric Corp 15
Cinemeccanica 51
D Coca-Cola Co 49
n Consolidated Ticket Register Corp 50
Cretors & Co 16
D & D Theatre Screens, Inc 14
Dr Pepper Co 7
D Dri-View Mfg. Co 12
Drive-In Theatre Mfg. Co 19, 72
Dura Engraving Corp 26
n Easterling Sign Service 71
D Eastern Golf Co 57
n EastWest Carpet Co 70
D S. T. Echols Co., Inc 62
Electro Sound, Inc 52
EPRAD, Inc 3
D John P. Filbert Co., Inc 40
n Fisher Mfg. Co 52
D General Register Co 30
Mel Glatz & Associates 14
Goldberg Bros 40
n Green Giant Food Service Div.,
Green Giant Co 55, 56
[1 R. L. Grosh & Sons 46
L
)
Hanovia Lamp Div., Conrad Precision
Industries 64
D Delmar F. Harris Co 59
U Hayes Seating Co 72
D Heywood-Wakefield Seating Co 21, 22
n Hollywood Servemaster 63
D Hurley Screen Co., Inc 65
D Indiana Cash Drawer Co 10
n Irwin Seating Co 17
n K-Hill Signal Co., Inc 67
D Kelmar Systems 5, 61
n Kinotonc, Inc 16
n Kneislcy Electric Co 72
D LoVcizi Machine Works 26
G Lawrence Metal Products, Inc 63
D Gibson Lee, Inc 73
n Liberty Display Fireworks Co
Pogc
... 28
n Lommo Enterprises, Inc •'"
n L. P. Associates, Inc 68
D Macbeth Sales Corp 25
D Manko Fabrics Co., Inc 65
D Manley, Inc ^2
D Massey Seoting Co 26
n Nick Mulone & Son 24
D Nadex Industries, Inc 46
National Device; Co., Div. Changeable
Notionol
D
Letters 69
n National Theatre Supply Co 41
D Novelty Scenic Studios, Inc 54
n Odell Concession Specialties Co., Inc 64
n Optical Radiation Corp 13
ParkAire Engineering Corp 67
n Perey Trunstiles 65
D Pic Corp 20
Pinkston's Universal Thcotrc Supply 68
n Poblocki & Sons 42
D Projected Sound, Inc
n RCA Service Co., Div. Radio Corp.
28
of America 54
Reed Speaker Co 69
D Schneider Corp. of America 29
Seating Corp. of N.Y 48
D
n
Selby Industries, Inc 44
D Sign Products 18
Smithfield Ham 59
8. Products Co., Inc
n
D n
Soundfold, Inc 53
Spatz Point Industries, Inc 54
Stein Woodcraft Corp Back Cover
Strong Electric Corp Inside Back Cover
D Supurdisplay, Inc./Server Sales,
Inc Inside Front Cover
Technikote Corp 58
D Texas Theatre Supply 66
Theatre Construction Co, Inc 68
D Theatre Equipment Ass'n 58
n Theatre Equipment Co 57
D Theatre Service 8. Supply 73
n Trans-World Theatre Supply 67
D Universal Theotre Supply 70
Wagner D Sign Co 48
.
G Walker-American Corp 50
n Western Service & Supply 69
Wil-Kin, Inc 47
D Edw. H. Wolk, Inc. 42, 74
D XeTRON Products Div., Carbons, Inc 66

Inc
Spatz Paint Industries, Inc 54
Technikote Corp 58
PAINT FOR SEATS
Spatz Paint Industries. Inc 54
PLAYGROUND EQUIPMENT
Delmar P. Harris Co 59
POPCORN EQUIPMENT & SUPPLIES
Blevins Popcorn Co 27
Cretors & Co 16
Hollywood Servemaster Co 63
Manley. Inc 62
Stein Woodcraft Corp Back Cover
PROJECTION LENSES
Century Projector Corp 45
Schneider Corp. of America 29
PROJECTOR BULBS
Hanovia Lamp Div.. Canrad
Precision Industries 64
Macbeth Sales Corp 25
Optical Radiation Corp 13
PROJECTOR PARTS
LaVezzi Machine Works 26
Edw. H. Wolk, Inc 42. 74
BOXOFFICE-MODERN THEATRE
PROJECTORS, SYSTEMS
A.V.E. Corp 43
Ballantyne of Omaha, Inc 8. 9
Centmy Projector Corp 45
Kinotone. Inc 16
RECTIFIERS
Chi-istie Electric Corp 15
Kneisley Electric Co 72
Strong Electric Corp. Inside Back Cover
REELS. PROJECTOR
Goldberg Bros 40
REPLACEMENT PARTS—SOUND,
LAMPS, PROJECTORS
Arcal Theatre Pi-oducts 74
RCA Service Co., Div. Radio Corp.
of America 54
Edw. H, Wolk, Inc 42, 74
REWINDS, AUTOMATIC
Goldberg Bros 40
Kinotone, Inc 16
SCREENS, INDOOR
Hurley Screen, Inc 65
Technikote Corp 58
Send me more information about the products and articles checked on
the reverse side of this coupon.
Theatre or Circuit,.
Seating or Car Copocrty..
his line with BOXOFFICE oddrest
The MODERN THEATRE INFORMATION BUREAU
825 Van Brunt Boulevard, Kansas City, Mo. 64124
Gentlemen: Please have suppliers furnish me with inlormation on:
n Acoustics
D Drink Dispensers
n Air Conditioning n Drive-In Equipment
n Automatic Vending
Building Material
n Carpets
n Concessions Equipment
n Concessions Foods
n Lenses
n Lighting
D Playground Equipment
n Projection
n Projectors
Lamps
n Screens, Indoor
n Screen Towers
n Seating
Sound Equipment
n Theatre Fronts
n Stage Equipment
n Signs and Marquees
I am also interested in the following subjects, companies and products.
^ Fold along this Staple or tope closed.
BUSINESS REPLY ENVELOPE
Class Permit No. 874 Section 34.9 PL&R - Konsas City, - Mo.
BOXOFFICE-MODERN THEATRE
Walker-American Corp 50
SCREEN COATINGS
Technikote Corp 58
SCREEN TOWERS. BOXOFFICES.
CANOPIES. WINGS. FENCE.
SPEAKER POSTS
D&D Theatre Screens. Inc 14
Drive-In Theatre Mfg. Co 19, 72
Nick Mulone & Son 24
Selby Industries, Inc 44
SEATING FABRICS
Manko Fabrics Co., Inc 65
SEATING, HARDTOPS
American Seating Co 11
Heywood-Wakefield Seating
Co 21, 22
Irwin Seating Co
IV
Massey Seating Co 26
SILICON DC EXCITER SUPPLY
& SIL-TUBES
Kneisley Electric Co 72
SNACK BARS
Butler Fixture & Mfg. Co 20
Manley, Inc 62
Stein Woodcraft Corp Back Cover
SNOW CONES
S. T. Echols, Inc 62
SPEAKERS. IN-CAR.
Ballantvne of Omaha, Inc 8, 9
Drive-In Theatre Mfg. Co 19, 72
EPRAD, Inc 3
Projected Sound. Inc 28
Reed Speaker Co 69
STAGE CURTAINS, TRACKS,
MASKING, EQUIPMENT
R. L. Grosh & Sons 46
Novelty Scenic Studios, Inc 54
THEATRE CHAIR RENOVATION
Seating Corp. of N.Y 48
THEATRE DESIGN CONSULTANTS
Ballantyne of Omaha. Inc 8, 9
John P. Filbert Co.. Inc 40
Theatre Construction Co.. Inc 68
THEATRE EQUIPMENT & SUPPLIES
Ballantyne of Omaha. Inc 8. 9
John P. Filbert Co .
40
National Theatre Supply Co 41
Pinkston's Universal Theatre
Supply 68
Theatre Equipment Co 57
Texas Theatre Supply 66
Theatre Equipment Ass'n 58
Theatre Service & Supoly 73
Ti-ans-World Theatre Supply 67
Universal Theatre Supply 70
Western Service & Supply 69
Wil-Kin. Inc 47
THEATRE FRONTS
Poblocki & Sons 42
TICKET MACHINES
Consolidated Ticket Register
Corp 50
General Register Co 30
TRANSISTORIZED SOUND
Ballantyne of Omaha. Inc 8. 9
Electro Sound. Inc 52
Kelmar Systems 5. 61
TURNSTILES
Alvarado Mfg. Co 72
Autotrac Equipment Co 59
Percy Turnstiles 65
UNDERCOUNTER CASH DRAWERS
Indiana Cash Drawer Co 10
UNIFORMS. DISPOSABLE COLLARS.
DICKIES. ETC.
Gibson Lee, Inc 73
WALL COVERING. ACOUSTICAL.
DECORATIVE
EastWe.st Carpet Co 70
Novelty Scenic Studios, Inc 54
Soundfold, Inc 53
XENON CONVERSION
L.P. A.ssociates. Inc 68
XENON LAMPS & POWER SUPPLIES
Christie Electric Corp 15
EPRAD. Inc 3
Kneisley Electric Co 72
Macbeth Sales Corp 25
Optical Radiation Corp 13
XeTRON Div.. Carbons, Inc 66
,IDri
OUT
825 Van Brunt Blvd.
KANSAS CITY. MO. 64124
The MODERN THEATRE SECTION

THE(KEY)T0 BETTER BUYING
i

FREE self-moiler coupon preceding this section is provided to bring you full information on any odyertlsed product.
Air Conditioning
and Heating
201-AIR CONDITIONING SYSTEMS
Carrier Air Conditioning Co., Carrier Parkwoy, Syro-
Chrys'le'r Corp., Airtemp Div., 1600 Webster St., Poyton,
Dunham-Bush, Inc., 101 Burgess Rd., Hornsburg, Vo.
Trone Co., 3500 Pommel Creek Rd., La Crosse, Wis.
Tronsoirco, Inc., usAIRco Div., P.O. Drawer B, Delaware,
Ohio 43015
202-BLOWERS
Chrysler Corp., Airtemp Div., 1600 Webster St., Doyton,
Ohio 45404 , .. ,., J
Spencer Turbine Co., 486 New Park Ave., Hartford,
Conn. 061 10
, „ _, , ^ ^»/
Trane Co 3600 Pommel Creek Rd., La Crosse, Wis.
54601
203-CLEANERS, AIR CONDITIONING
Chemical Solvent Co., P. O. Box 487, Birmingham,
Dunh'am-Bush, Inc., 101 Burgess Rd., Horrisburg, Vo.
22801
Trone Co 3600 Pommel Creek Rd., La Crosse, Wis.
54601
204-FAN, HEAT CIRCULATORS
Cory Corp., 3200 W. Peterson Ave., Chicago, 111.
60659
Trone Co 3600 Pommel Creek Rd., Lo Crosse, Wis.
54601
205-FILTERS, AIR CONDITIONING
& HEATING
206-HEATING SYSTEMS
Carrier Air Conditioning Co., Carrier Parkway, Syracuse,
N.Y. 13201
Chrysler Corp., Airtemp Div., 1600 Webster St., Doyton,
Ohio 45404
Dunham Bush, Inc., 101 Burgess Rd., Horrisburg. Va.
22801
Merco Products, Inc., 1290 Bethel Dr., Eugene, Ore.
97402
Trane Co., 3600 Pommel Creek Rd.,
54601
207-ROOF COOLING SYSTEMS
Ruppright Rotory Roof Cooler, 7439 McConnell Ave.,
Los Angeles, Calif. 90045
Automated Theatre
Control Equipment
301 -COMPLETE PROJECTION-PROGRAMING
EQUIPMENT (totally automatic)
American General Supply Co., Inc., 2300 1st Ave.,
SeottIc, Wash. 98121
Lee Arloe Carbon Co., 1243 W. Belmont Ave., Chicago,
III. 60657
Atlantic Audio- Visual Corp., 630 9th Ave., N.Y. 10036
A.V.E. Corp., 250 W. 54th St., N.Y., N.Y. 10019
Ballontyne of Omaha, Inc., 1712 Jackson St., Omaho,
Nebr. 68102
Bell & Howell, 360 Sierro Madre Villa, Pasadena,
Calif. 91109
Corbons, 'nc, 10 Soddle Rd., Cedar Knolls, N.J. 07927
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Cinccroft International, Inc., 11 Caesar Place,
Moonochie, N.J, 07074
Drive-ln Theatre Mfg. Co., 709 N. 6th St., Kansas
City, Kas. 66101
Eprad Inc., 123 W. Woodruff Ave., Toledo, Ohio 43620
International Carbide Corp., 1225 Vine St., Philadelphia,
Po. 19107
Kelmor Systems, Inc., 284 Broodwoy, Huntington
Stotion, N.Y. 11746
Kinotone Inc., 150 Atlontic St., Hockensock, N.J.
07601
LP. Assoc, Inc., 9249 W. 3rd St., Beverly Hills,
Calif. 90210
riotionol Theatre Supply Co., 411 Sette Dr., Paramus,
N.J. 07652
TA.C. Systems, Inc., P.O. Box 990, Sterling, Colo.
80751
Toshibo Photo Phone Co., Ltd., 8-10 Glnzo-Nishi,
r.huo-Ku. Tokvo. Japan
/.' Kin, Inc., 301 North Ave. N.E., Atlonto, Go.
PARTIALLY AUTOMATIC PROJECTION
-OGRAMING EQUIPMENT
'..,•„ C.t.:, 124.1 B»lmont St., Chicago, II
C. S. Ashcroft Mfg. Co., 36-32 38th St., Long Island
City, N.Y. 11101 (carbon arc lamphouses and
selenium rectifiers with remote relays)
Visual Corp., 630 9th Atlontic Audio Ave., N.Y.,
N.Y. 10036
A.V.E. 250 W. 54th N.Y. 10019
Corp., St., N.Y.,
Inc., Carbons, 10 Saddle Rd., Cedar Knolls, N.J.
07927
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Cinecroft International, Inc., II Coesor Place,
Moonochie, N.J. 07074
Drive-ln Theatre Mfg. Co., 709 N. 6th St., Konsas
City, Kas. 66101
Eprad, Inc., 123 W. Woodruff, Toledo, Ohio 43620
International Carbide Corp., 1225 Vine St., Philadelphia,
Pa. 19107
Kinotone, Inc., 150 Atlantic St., Hockensock, N.J.
07601
L.P. Assoc, Inc., 9249 W. 3rd St., Beverly Hills,
Calif. 90210
Notional Theatre Supply Co., 411 Sette Dr., Paramus,
N.J, 07652
Union Carbide Corp., Caruon Froducts Div., 270 Park
Ave., N.Y., N,Y. 10017 '(ore igniters)
Wil-Kin, Inc., 301 Nortn Ave., Atlanta, Co. 30308
303-AUTOMATION CONTROL UNITS
Lee Artoe Carbon v_o., 1243 Belmont St., Chicago,
111. 60657
Atlantic Audio Visual i_orp., 630 9th Ave., N.Y.,
N.Y. 10036
Automated-Boxoffice, 8748 Hollowoy Dr Los
Angeles, C
'
Automatic Devices Co., 2121 S. 12th St., Allentown,
Pa. 18103
Carbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Diive-ln Theatre Mfg. Co., 709 N. 6th St., Konsas
City, Kos. 66101
Eprad, Inc., 123 W. Woodruff, Toledo, Ohio 43620
International Carbide Corp., 1225 Vine St., Philadelphia,
Pa. 19107
LP. Assoc, Inc., 9249 W. 3rd St., Beverly Hills,
Calif. 90210
Nationol Theatre Supply Co., 411 Sette Dr., Poromus,
N.J. 07652
Par Products Corp., 1660 18th St., Santo Monica,
Calif. 90404
Skidmore Engineering Co., 6531 Santa Monica Blvd.,
Hollywood, Colif. 90038
TA.C. Systems, Inc., P.O. Box 990, Sterling, Colo.
80751
Wil-Kin, Inc., 301 North Ave., Atlanta, Go. 30308
4. Concessions
401 -BAGS
Americon Popcorn Co., 4332 Grant, Sioux City, lowo
51108
Chrismon Popcorn Co., Rocket Centre, Murray, Ky.
42071
Kayline Candy Co., 1220 S. Michigan Ave., Chicago,
III. 60605
Manley, Inc., P.O. Box 1006, Konsas City, Mo. 64141
Midland Products Co., 67 8th Ave. N.E., Minneopolis,
Minn. 55413
Word Popcorn Co,, Inc., 212 Peochtree St., P.O. Box
787 ScQttsboro, Alo. 35768
BEVERAGE DISPENSERS, Coin Operated,
See 1705
402-BEVERAGE DISPENSERS, Manually
Operated
Amseco Corp., 29-28 41st Ave., Suite 701, Long
Island City, N.Y. 11101
Booth, Inc., 1725 Sandy Lake Rd., Corrollton, Texas
75006
Cecilwore Corp., 43-05 20th Ave., Long Island, N.Y.
11105
Coco-Colo Co., 310 North Ave., Atlonto, Go., 30301
Cory Corp., 3200 W. Peterson Ave., Chicogo, III.
60659
Cromore Products, Inc., 1200 Milik St., Carteret, N.J.
07008
Dripcut Starline Corp., P.O. Box 3131, Sonto Barboro,
Calif., 93105
Gold Medal Products Co., 1825 Freeman Ave., Cincinnati,
Ohio 45214
Jet Spray Corp., 195 Bear Hill Rd., Walthom, Moss.
02154
McQuoy Div., McQuoy-iPcrfex, Inc., 13600 Industrial
Park Blvd., Minneapolis, Minn. 55440
Manley, Inc., P.O. Box 1006, Konsos City, Mo. 64141
Mile High Equipment Co., 545 Santa Fe Drive, Denver,
Colo. 80204
Perlick Co,, 8300 W. Good Hope Rd,, Milwoukee, Wis,
53243
403-BEVERAGE DISPENSER-ICE MAKER,
Combination
Booth, Inc, 1725 Sandy Lake Rd., Corrollton, Texas
75006
Cecilwore Corp., 43-05 20th Ave., Long Islond City,
N.Y. 11105
McQuoy Div., McQuoy-Perfex, Inc., 13600 Industriol
Park BIdg., Minneapolis, Minn. 55440
Mile High Equip. Co., 545 Santa Fe Drive, Denver
80204
Ross-Temp, Inc., 1805 S. 55th Ave., Chicogo, III., 60650
Scotsman Ice Machines, Div. King-Seeley Thermos
Co., 505 Front St., Albert Leo, Minn. 56007
Vendo Co., 127 W. 10th St., Kansas City, Mo. 64105
404-BEVERAGES, SOFT DRINK SYRUPS
Blevins Popcorn Co., P.O. Box 278, Nashville, Term.
37202
Coco-Colo Co., 310 North Ave., Atlanta, Go. 30301
Cold Springs Products Co., P.O. Box 82, Three Rivers,
Mich. 49093
Crush International, Inc., 2201 Moin St., Evonston, III.
'.0202
Dr Pepper Co., P.O. Box 5086, Dallas, Tex. 75222
C. R. Frank Popcorn & Supply Co., 2219 Delmor
Blvd., St. Louis, Mo. 63103
Koyline Condy Co., 1220 S. Michigon Ave., Chicago,
III. 60605
Manley, Inc., P.O. Box 1006, Kansas City, Mo. 64101
Pepsi-Colo Co., Purchase, N.Y. 10755
Koyol Crown Colo Co., 1000 10th St., Columbus, Go.
J 1 902
40S-BEVERAGES, DRY SYRUPS
Samuel Bert Mfg. Co., P.O. Box 26410, Dallas, Texos
75226
Cromore Products, Inc., 1200 Milik St., Carteret, N.J.
07008
C. R. Frank Popcorn and Supply Co., 2219 Delmar
Blvd., St. Louis, Mo. 63103
Gold Medal Products Co., 1825 Freemon Ave., Cir»-
cinnoti, Ohio, 45214
406-BEVERAGES, FRUIT JUICES
Green Giant Co., Food Service Div., 5601 Green
Dr,, Valley Minneapolis, Minn. 55437
407-BUTTER DISPENSERS, POPCORN
Kneisley Electric Co,, 2501-09 Lagrange St., P.O. Box
3537, Toledo, Ohio 43608
Krispy Kist Korn Machine Co., 120 S. Hoisted St.,
Chicogo, 111. 60606
Stor Mfg. Co., 9325 Olive Blvd., St. Louis, Mo. 63132
Supurdisploy/Server Soles, Inc., 1109 N. Moyfoir Rd.,
Milwoukee, Wis. 53226
408-CANDY
D. L. Clark Co., 503 Mortindole St., Pittsburgh, Pa.
15212
Curtiss Candy Co., Div. Stondord Bronds, 3638 Broodway,
Chicogo, 111. 60613
Ferrara Pan Candy Co., 7301 W. Harrison, Forest
Pork, III. 60130
Goldenberg Candy Co., 161 W. Wyoming Ave., Philadelphia,
Po. 19140
Henry Heide, Inc., P.O. Box 271 Jujyfruit Lone, New
Brunswick, N.J. 08903
Hershey Chocolote Corp., 19 E. Chocolate Ave., Herstisy,
Pa. 17033
Hoffman Candy Co., 6600 Avolon Blvd., Los Angeles,
Calif. 90003
M. J. Holloway & Co., 308 W. Ontorio, Chicago, 111.
60610
Hollywood Brands, Inc., 836 Chestnut, Centrolio, III.
62801
Koyline Condy Co., 1220 S. Michigon Ave.. Chicago,
III. 60605
Moson Candies, Inc, P.O. Box 549, Mineola, N.Y.
11501
M & M/Mors, 2019 N. Ook Pork Ave., Chicago, III.
60635
Midland Popcorn Co., 67 8th Ave. N.E., Minneopolis,
Minn. 55413
Nabisco Condy Div., 810 Main St., Combridge, Moss.
02139
Nestle Co., 100 Bloomingdole Rd., White Plains, N.Y.
10605
New England Confectionery Co., 254 Mossochusetts
Ave., Combridge, Moss. 02139
Planters Peonuts, Div. Standard Brands, 625 Modison
Ave,, NY. 10028
Quaker City Choc. 8. Confectionery Co. Inc., 2901
Grant Ave., Philodelphio, Pa. 19114
Switzer Candy Co., 621 N. 1st St., St. Louis, Mo. 63102
Theatre Candy Co., Inc., 400 Dinwiddle St., Pittsburgh,
Po. 15219
Word Condy Co., Two Penn Ploee, New York, N.Y.
10001
409-CANDY APPLE EQUIPMENT & SUPPLIES
Krispy Kist Korn Machine Co., 120 S. Hoisted, Chicogo,
111. 60606
Supurdisploy/Server Soles, Inc., 1109 N. Moyfoir Rd.,
Milwaukee, Wis. 53226
Victor Products Corp., 328 N. 1 8th St., Richmond, Vo.
23223
410-CANDY FLOSS MACHINES & SUPPLIES
Cretort & Co., Box 1329. Noshville, Tenn. 37202
Gold Medal Products Co., 1825 Freemon Ave., Cincinnoti,
Ohio 45214
Krispy Kist Korn Machine Co., 120 S. Hoisted, Chicogo,
411 -CARAMEL CORN EQUIPMENT &
SUPPLIES

When writing monufocturers or their distributors please mention The Modern Theatre "Buyers' Directory."
Monley, Inc.. P.O. Box 1006, Kansas City, Mo. 64141
Midland Products Co., 67 8tti Ave. N.E., Minneapolis,
Minn. 55413
Popped-Right, Inc., P.O. Box 687, Marion, Ohio 43302
412-CARBONATORS
Amseco Corp., 10 32 47th Rd., Long Island City,
NY. I 1 101
Vendo Co., 127 W. 10th, Kansas City, Mo. 64105
CARRY-OUT TRAYS-See 425
413-COFFEEMAKERS AND DISPENSERS
Cecilwore Corp., 43-05 20th Ave., Long Islond City,
Coco-Colo Co., 310 No
Coffee Mot Corp., 251
07033
Cory Corp., 3200 W
Nestle Co., Inc., 10(
Krispy
Chic
Korn Mochir Co., 120 S. Hoisted St,
N.J. 07981
Star Metal Corp., Trenton & Ann St., Philadelphia 19134
Vendo Co., 127 W. 10th, Kansas City, Mo. 64105
COFFEE VENDING MACHINES, AUTOMATIC
-See 1703
414-CONCESSIONS EQUIPMENT REPAIRS
American Popcorn Co., 4332 Grant, Sioux City, lowo
51108
Krispy Kist Korn Mochine Co., 120 S. Hoisted St.,

FREE self-mailer coupon preceding this section is provided to bring you full information on any advertised product.
442-PIZZA OVENS AND SUPPLIES
Bakers Pride Oven Co., Inc., 1641 E. 233rd St., Bronx,
N.Y. 10466
Horvic Mfg. Corp., 855-889 E. 149th St., Bronx, N.Y.
10455
Notionol Equipment Corp., 2680 Youngfield St.,
Lokewood, Colo. 80215
Tolono Pizza Products Corp., 2513 W. Armitage Ave.,
Chicago, III. 60647
Virgof Pirta Crust Co., 2236 Omrmt Ave., N.Y. 10066
443-POPCORN BUHER
Chrismon Popcorn Co., Rocket Centre, Murray, Ky.
42071
Dairy Service Co., 1109 N. Mayfoir Rd., Milwaukee,
Wis. 53226
Koyline Cord Co., 1220 S. Michjgon Ave., Chicago,
III. 60605
Midland Products Co., 67 8th Ave., Minneapolis,
Minn. 55413
Odell Concession Specialties Co., P.O. Box 280, Caldwell,
Ida. 83605
Supurdisploy/Server Sales, Inc., 1109 Moyfoir Rd.,
Milwaukee, Wis. 53226
444-POPCORN MACHINES
American General Supply Co., Inc., 2300 1st Ave.,
Seattle, Wash. 98121
Chrismon Popcorn Co., Rocket Centre, Murray, Kentucky
42071
Cretors & Co., Box 1329, Nashville, Tenn. 37202
S. T. Echols, Inc., Box 612, Bismorck, Mo. 63624
Electrowore Corp., 5150 Angola Rd., Toledo, Ohio
43615
Glenco Refrigeration Corp., Janney & Ann Sts., Philadelphia,
Po. 19134
Gold Medal Products Co., 1825 Freeman Ave., Cincinnati,
Ohio 45214
Krispy Kist Korn Mochine Co., 120 S. Hoisted, Chicago,
III. 60606
Monley, Inc., P.O. Box 1006, Kansos City, Mo. 64141
Midland Products Co., 67 8th Ave., Minneapolis,
Minn. 55413
Star Mfg. Co., 9325 Olive Blvd., St. Louis, Mo. 63132
Stein Woodcraft Corp., 18 Neil Court, Oceonside,
1572
445-POPCORN, RAW
American General Supply Co., Ir>c., 2300 Ave.,
Seattle, Wash. 98121
American Popcorn Co., 4332 Grant, Sioux City, lowo
51108
Blevins Popcorn Co., P.O. Box 278, Nashville, Tenn.
37202
Chrismon Popcorn Co., Rocket Centre, Murroy, Ky.
42071
Consolidated Popcorn Co., P.O. Box 309, Schaller,
lowo 51053
Electrowore Corp., 5150 Angola Rd., Toledo, Ohio
43615
Gold Medal Products Co., 1825 Freeman Ave., Cincinnati,
Ohio 45214
Kayline Candy Co., 1220 S. Michigan Ave.. ChicoQO.
III. 60605
Monley, Inc., P.O. Box 1006, Kansos City, Mo. 64141
Midland Products Co., 67 8th Ave. N.E., Minneapolis,
Minn. 55413
Notionol Oats Co., P.O. Box T, Wall Lake, lowo 51466
Victor Products Corp., 328 N. 18th St., Richmond, Vo.
Weover Popcorn Co., Inc., P.O. Box 395, Van Buren,
Ind. 46991
Word Popcorn Co., Inc., 212 Peochtree St., P.O. Box
787, Scottsboro, Ala. 35768
446-POPCORN SACKS, BOXES & CUPS
American Popcorn Co., 4332 Gront, Sioux City Iowa
51108
American General Supply Co., Inc., 2300 1st Ave,
Seattle, Wosh. 98121
Chrismon Popcorn Co., Rocket Centre, Murray, Ky.
Electrowore Corp., 5150 Angola Rd., Toledo, Ohio
Kayline Candy Co. 1220 S. Michigan Ave., Chicago,
Lily Div., Owens-Illinois, P.O. Box 1035, Toledo, Ohio
Monley, Inc., P.O. Box 1006, Kansas City, Mo. 64141
Midland Products Co., 67 8th Ave., Minneapolis, Minn.
Rd., Owings Mills, Md. 21117
Supurdisploy/Server Soles, Inc., 1109 N. Moyfoir Rd.
Milwoukee, Wis. 53226
Winchester Carton Corp., 50 Cross St., Winchester,
Moss. 01890
447-POPCORN SCOOPS
Aniericon Popcorn Co., 4332 Grant, Sioux City, lowo
Chrismon Popcorn Co., Rocket Centre, Murray, Ky.
Cretors & Co., Box 1329, Noshvllle, Tenn. 37202
Electrowore Corp., 5150 Angola Rd., Toledo, Ohio
o/line Candy Co., 1220 S. Michigon Ave., Chicago,
*^«"" Machine Co., ',7'^,'S'»1 120 S. Hoisted, Chieogo,
ill. 60606
'cnlcy. Inc., P.O. Box 1006, Konsas City, Mo. 64141
diond Products Co., 67 8th Ave., Minneapolis,
:A:nn. 55413
448-POPCORN SEASONING
Americon Popcorn Co., 4332 Grant, Sioux City, lowo
51108
Blevins Popcorn Co., P.O. Box 278, Nashville, Tenn.
37202
Chrismon Popcorn Co., Rocket Centre, Murray, Ky.
42071
Electrowore Corp., 5150 Angola Rd., Toledo, Ohio
43615
Gold Medal Products Co., 1825 Freeman Ave., Cincinnati,
Ohio 45214
Kayline Candy Co., 1220 S. Michigan Ave., Chicago,
III. 60605
Monley, Inc., P.O. Box 1006, Kansas City, Mo. 64141
Midland Products Co., 67 8th Ave. N.E., Minneapolis,
Minn. 55413
Odell Concessions Specialties Co., P.O. Box 280,
Caldwell, Idaho 83605
Planters Peanuts, Div. Stondard Brands, 625 Modison
Ave., N.Y., N.Y. 10028
C. F. Simonin's Sons, Inc., Tiogo & Belgrode Sts.,
Philadelphia, Pa. 19134
Word Popcorn Co., Inc., 212 Peochtree St., P.O. Drawer
787, Scottsboro, Ala. 35768
POPCORN VENDERS-See 1709
449-POPCORN WARMERS
Chrismon Popcorn Co., Rocket Centre, Murray, Kentucky
42071
Cretors 8, Co., Box 1329, Nashville, Tenn. 37202
Electrowore Corp., 5150 Angola Rd., Toledo, Ohio
43615
Gold Medal Products Co., 1825 Freeman Ave., Cincinnati,
Ohio 45214
Glenco Refrigerotion Corp., Janney & Ann Sts., Philadelphia,
Pa. 19134
Hollywood Servemaster Co., Division of Supurdisplay/
Server Soles, 1109 N. Mayfoir Rd., Milwaukee, Wis.
53226
Monley, Inc., P.O. Box 1006, Kansas City, Mo. 64141
Merco Products, Inc. 1298 Bethel Dr., Eugene, Ore.
97402
Midland Products Co., 67 8th Ave., Minneapolis.
Minn. 55413
Star Mfg. Co., 9325 Olive Blvd., St. Louis, Mo. 63132
Stor Metal Corp., Trenton & Ann St., Philadelphia, Pa.
19134
Stein Woodcroft Corp., 18 Neil Court, Oceonside, N.Y.
1 1572
450-REFRIGERATORS (UNDER-COUNTER)
Frigid-Igloo Mfg. Corp. 498 Nepperhon Ave., Yonkers,
N.Y. 10701
General Electric Corp. Food Service Equip., 14th &
Arnold St., Chicago, 111. 60411
Glenco Refrigeration Corp., Jonney & Ann Sts., Philodelphio.
Pa. 19134
Star Metol Corp. Trenton & Ann Sts., Philadelphia,
Pa. 19134
451 -REFRIGERATORS (WALK-IN)
Bally Cose & Cooler, Inc., Bally, Po. 19503
Glenco Refrigeration Corp., Jonney & Ann Sts., Philodelphio.
Pa. 19134
Perlick Co., Inc., 8300 W. Good Hope Rd., Milwoukee,
Wis. 53223
Soni-Serv, 1350 Stadium Dr., Indianapolis, Ind. 46202
SHAKE DISPENSERS-See 439
452-SLUSH MAKERS
Gold Medal Products Co., 1825 Freeman Ave., Cincinnati,
Ohio 45214
Soni-Serve, 1 350 Stodium Dr., Indianapolis, Ind. 46202
Stoelting Bros. Co., 714 Peine St., Kiel, Wis. 53042
Taylor Freezer, Highway No. 2, Rockton, III. 61072
453-SNOW CONE MACHINES
Samuel Bert Mfg. Co., P.O. Box 26410, Dallas, Tex.
Gold Medal Products Co., 1825 Freeman Ave., Cincinnati,
Ohio 452T4
Krispy Kist Kom Machine Co., 120 S. Hoisted, Chicago,
111. 60606
Midland Products Co., 67 8th Ave., Minneapolis
Minn. 55413
Sno-Moster Mfg. Co., 124 Hopkins Place, Baltimore,
Md. 21201
454-STEAM TABLES
Glenco Refrigeration Corp., Janney & Ann Sts., Philadelphia,
Po. 19134
Wyott Corp., P.O. Box 1185, Cheyenne, Wyoming
82001
455-STEAM TABLES, PORTABLE
Cradle Queen Barbecue Corp., 1171 61st St. Brooklyn,
N.Y. 11219
Glenco Refrigeration Corp., Jonney & Ann Sts., Philadelphia,
Po. 19134
Greer Enterprises, Inc., 31 Chicago St., Quincy, Mich.
49082
Merco Products, Inc., 1298 Bethel Dr., Eugene, Oregon
97402
Roll-A-Grill Corp., 645 First Ave., N.Y., N.Y. 10O16
Star Mfg. Co., 9325 Olhr* Blvd.. St. Louis, Mo. 63132
Star Metol Corp., Trenton & Ann Sts., Phikxtolphio 19134
SupordiK>lav/Server Soles, Inc., 1109 N. Mayfoir Rd.,
Milwaukee, Wis. 53226
456-STRAWS, DRINKING
Duplex Straw Dispenser Co., P.O. Box 98, Pacific
Palisades, Calif. 90272
Sweetheart Cup Div., Morylond Cup Corp., 10100
Reisterstown Rd., Owings Mills, Md. 21117
457-WARMERS, BUN & FOOD
Cory Corp., 3200 W. Peterson Ave., Chicago, III.
60659
Crodle Queen Barbecue Co., 1171 61st St., Brooklyn,
N.Y. 11219
General Electric Corp., Commerciol Equip. Dept., 14th
i Arnold St., Chicago, III. 60411
Glenco Refrigeration Corp., Janney & Ann Sts., Philadelphia,
Pa. 19134
Hollywood Servemaster Co., Div. Supurdisploy/Server
Soles, Inc., 1100 N. Moyfoir Rd., Milwaukee Wis.
Merco Products, Inc., 1298 Bethel Dr., Eugene, Ore.
97402
National Equipment Corp., 2680 Youngfield St., Lakewood,
Colo. 80215
Roll-A-6rill Corp. of /America, 645 1st Ave., N.Y. 10016
Soni-Serve, 1350 Stodium Dr., Indionapolis, Ind. 46202
Star Mfg. Co., 9325 Olive Blvd., St. Louis, Mo. 63132
Star Metal Corp., Trenton & Ann Sts., Philcdelphio,
Po. 19134
Supurdisploy/Server Soles, 1109 N. Moyfoir Rd., Milwaukee,
Wis. 53226
Wyott Corp., P.O. Box 1188, Cheyenne, Wyoming
82001
Decorating and
Furnishings
501 -BLACK LIGHT HXTURES & MURALS
Stroblite Co., Inc., 29 W. 15th St. N.Y. 10011
Ultro-Violet Prod., Inc., 5100 Wolnut Grove Ave., Son
Gabriel, Calif. 91778
502-CONTROL ROPES, POSTS & RAIUN6S
Block & Co., Inc., 1111 S. Wheeling, Wheeling, III.
Colif. 90029
Lawrence Metol Prod., Inc., 60 Prospect Ave., Lyn-
Novelty Scenic Studios, Inc., 40 Seocliff Ave., Glen
Cove, NY. 11542
503-DECORATIVE SERVICE
504-DIRECTIONAL SIGNS, EXIT SIGNS, ETC
Block 8. Co., Inc., 1111 S. Wheeling, Wheeling, III.
60090
Drive-ln Theatre Mfg. Co., 709 N. 6th St., Konsos City,
Kos. 66101
Eastern Golf Co., 2537 Boston Rd., Bronx, N.Y. 10467
Filon Div. Vistron Corp., 12333 Von Ness Ave.,
Hawthorne, Calif. 90250
National Screen Service, 1600 Broodwoy, N.Y., N.Y.
10019
505-DRAPERIES, ACOUSTICAL
Acousti-Woll, P.O. Box 15432, Columbus, Ohio 43215
EostWest Carpet Co., 2664 S. La Cienego Blvd., L.A.,
Calif. 90034
R.L. Grosh & Sons, 4114 Sunset Blvd., Hollywood,
Calif. 90029
Hoyes Seoting Co., 122 Pickard Dr., Syracuse, N.Y.
13211
Knoxville Scenic Studios, P.O. Box 1029, Knoxville,
Tenn. 37901
Novelty Scenic Studios, Inc., 40 Seocliff Ave., Glen
Cove, N.Y. 11542
Soundfold Inc., P.O. Box 2125, Doyton, Ohio 45429
506-DRAPERIES & CURTAINS
EastWcst Carpet Co., 2664 S. Lo Cienego Blvd., L.A.,
Calif, 90034
Great Western Stoge Equip. Co., 1324 Grand Ave., Konsas
City, Mo. 64106
R.L. Grosh & Sons, 4114 Sunset Blvd., Hollywood,
Calif. 90029
Hoyes Seotrng Co., Inc., 122 Pickard Dr., Syrocuse,
N.Y. 13211
Knoxville Scenic Studios, P.O. Box 1029, Knoxville,
Tenn. 37901
Monko-Fobrics Co., Inc., 11 W. 37»h St., N.Y., N.Y.
10018
Novelty Scenic Studios, Inc., 40 Seocliff Ave., Glen
Cove, N.Y. 11542
Soundfold, Inc., P.O. Box 2125, Dayton, Ohio 45429
507-DRINKING FOUNTAINS
Elkay Mfg. Co., 2700 S. 17th Ave., Broodview, 111.
60153
Sunroc Corp., Rt. 452, Glen Riddle, Pa. 19037
Stor Metol Corp., Trenton & Ann Sts., Philadelphia,
Po. 19134
508-PAINT PRODUCTS, DECORATIVE
Drive-ln Theotre Mfg. Co., 709 N. 6th St., Kansas
City, Kos. 66101

1
1243
When writing manufacturers or their distributors please mention The Modem Theatre "Buyers' Directory.'
Notional Gypsum Co., 325 DelQwore, Buffalo, N.Y.
Noflonol Uod Co., 1 1 1 Broodwoy, N.Y., N.Y. 10006
Sherwin-Williomj Co., 101 Prospect Av«. N.W., Clevelond,
Ohio 44115
Spotz Point Industries, Inc., 1601 N. Broadway, St.
Louis. Mo. 63102
Ultra-Violet Products, Inc., 5100 Walnut Grove Ave,
Son Gabriel, Calif. 91778
509-WALL COVERINGS
Hayes Seating Co., 122 Pickord Dr., Syracuse,
N.Y. 132n
Knoxville Scenic Studios, P.O. Box 1029, Knoxville.
Tenn. 37901
Lees Corpets, Norristown, Po. 19401
Novelty Scenic Studios, Inc., 40 Seocliff Ave., Glen
Cove, N.Y. 11542
510-WALL COVERINGS, ACOUSTICAL
Acousti-Woll, P.O. Box 15432, Columbus, Ohio 43215
Hoyes Seating Co., 122 Pickord Dr., Syracuse, N.Y.
1321
Novelty Scenic Studios, Inc., 40 Seocliff Ave., Glen
Cove, N.Y. 11542
6. Floors and Carpets
601 -BLOWER SWEEPER
American Cleaning Equip. Corp., Ill S, Route 53,
Addison, III. 60101
Notionol Super Service Co. 1946 N. 13th St., Toledo,
Ohio 13654
602-CARPETS
Alexander Smith Carpets, 295 5th Ave., New York,
N.Y. 10016
Burlington House Carpets 240 Peachtree, N.W.
Atlonto, Go.
C. B. Dolge, Co., Ferry Lane West, Westport, Conn.
06880
Eastern Golf Co., 2537 Boston Rd., Bronx, N.Y. 10467
Hordwick & Mogee Co., 650 W. Lehigh Ave., Philodelphio,
Po. 19133
Hayes Seating Co., Inc. 122 Pickord Dr., Syracuse,
N.Y. 13211
Lees Carpets, Valley Forge Corp. Center, King of
Prussio, Pa. 19406
Mohawk Carpet Mills, 295 5th Ave., N.Y. 10016
National Theatre Supply Co., 411 Sefte Dr., Paromus,
N.J. 07652
603-CLEANERS, FLOOR
Cleaning Equip. Cori S. Route 53,
AddM
Americon-Lincoln Corp., 518 S. St. Clolr, Toledo, Ohio
43602
Brom Chemicol Co., 245 W. Chelton Ave., Philadelphia,
Pa. 19144
C. B. Dolge Co., Ferry Lone West, Westport, Conn.
06880
Pullmon Vacuum Cleaner Corp., 123-153 Medford St.,
Molden, Mass. 02148
Wyandotte Chemicals i_
Div. Wyondotte, Mich. 48192
604-CLEANERS, RUGS & UPHOLSTERY
C. B. Dolge Co., Ferry Lone West, Westport, Conn.
06880
National Super Service Co., 1946 N. 13th St., Toledo,
Ohio 43624
Pullman Vacuum Cleaner Corp., 123 Medford St.,
Maiden, Mass. 02148
Wyondotte Chemical Corp., Chemicals Specialties Div.
Wyandotte, Mich. 48192
605-MATS & MATTING
Ace Lite Step Co., 1516 S. Wabash Ave., Chicago, III.
60605
American Mot Corp., 400 Pork St., Wopokoneta, Ohio
45895
Block & Co., Inc., 1111 S. Wheeling, Wheeling, 111.
60090
Eosfern Golf Co., 2537 Boston Rd^ Bronx, N.Y. 10467
Heywood-Wokefield Co., 206 S. Centroi St., Gardner,
Moss. 01440
Mohawk Corpet Mills, 295 5th Ave., N.Y,, N.Y. 10016
Notional Theotre Supply Co., 41 1 Sette Dr., Paromus,
N.J. 07652
Uniroyol, Inc., 1230 Ave. of the Americas, New
York, N.Y. 10020
Weor Proof Mot Co. 2156 Fulton St., Chicago 60612
606-MATS, HEATED
Ace Lite Step Co., 1516 S. Wabash Ave., Chicago, 111.
60605
American Mat Corp., 400 Park St., Wopokoneta, Ohio
45895
607-RESILIENT FLOOR COVERINGS
Ace Lite Step Co., 1516 S. Wabash Ave., Chicago, 111.
60605
Uniroyol, Inc , 1230 Ave. of Americos, N.Y., N.Y.
10020
608-VACUUM CLEANERS & SCRUBBERS
Americon Cleaning Equip. Corp. Schiller Pork, III.
Ideol Industries, Inc., 5225 Becker PI., Sycamore, 111.
60178
Notional Super Service Co., 1946 N. 13th St., Toledo,
Ohio 43624
Pullman Vocuum Cleaner Corp., 123 Medford St.,
Maiden, Moss. 02148
Spencer Turbine Co., 486 New Park Ave., Hertford,
Conn. 061 10
United Floor Machine Co., 7715 S. Chlcogo Ave.,
Chicago, III. 60619
7. Frontage
701-BOXOFFICES
Butler Fixture Mfg. Co., 2323 So. Lipon, Denver,
Colo. 80223
Cinema Designers, 1245 Adorns, Boston, Moss. 02124
Notional Ticket Co., 1564 Broodwoy, N.Y., N.Y.
702-DOOR CONTROLS & QOSERS
Kawneer/Amox, 1 105 N
Minnesota Fire Extinguis
St. Paul, Minn. 53 1 1 4
Stanley Door Operoting Equip., Route 6 & Hyde Rd.,
Formington, Conn. 06032
703-DOOR CLOSER, REPAIRS
Minnesota Fire Extinguisher Co., 2476 University Ave.,
St. Paul, Minn. 53114
704-ELECTRIC EYE DOORS
705-EXIT DEVICES, PANIC DOORS
Drive-ln Theatre Mfg. Co., 709 N. 6th St., Konsos
City, Ks. 66101
Kowneer/Amax, 1105 N. Front St., Niles, Mich. 49120
Stanley Door Operating Equip., Route 6 & Hyde Rd.,
Formington, Conn. 06032
706-FRONTS, THEATRE
Cinema Designers 1245 Adams, Boston, Mass. 02124
Notionol Screen Service Corp., 1600 Broadway, N.Y.,
N.Y. 10019
Sign Crofters, Inc., 101 N. Ky. Ave., Evonsvllle, Ind.
47711
707-MARQUEES & BACKGROUND PANELS
Bux-Mont Signs, 221 Horsham Rd., Horshom, Pa.
19044
Drive-ln Theatre Mfg. Co., 709 N. 6th St., Kansas
City, Ks. 66101
Easterling Sign Service, P.O. Box 1219, Clonton, Ala.
36045
Filon Div., Vistron Corp., 12333 S. Von Ness Ave.,
Hawthorne, Collf. 90250
Sign Products, 1319 W. 12th Place, L.A., Calif. 90016
Wogner Sign Services, Div. of Not'l. Adv. Co./3M Co.,
3100 Hirsch St., Melrose Pork, III. 60160
8. Lighting
801 -AISLE LIGHTS
Drive-In Theatre Mfg. Co., 709 N. 6th St., Kansas
City, Kos. 66101
Kliegel Lighting, 32-32 48th Ave,, Long Island, N.Y.
11101
802-COLOR WHEELS & GELATIN SHEETS
Best Devices, Inc., 10921 Briggs Rd., Cleveland, Ohio
803-DIMMERS & CONTROLS
°^
York, N.Y". 10019
Carbons, Inc., 10 Soddic Rd., Cedar Knolls, NJ. 07927
Electro Controls, Inc., 2975 S. 2nd West St., Salt Lake
City, Utah 84115
Eprad, Inc., 123 W. Woodruff, Toledo, Ohio 43620
Ideal Industries, Inc., 5225 Becker Place, Sycamore,
III. 60178
Superior Electric Co., 383 Middle St., Bristol, Conn.
804-ELECTRIC POWER GENERATORS
Exide Power Systems Div., ESB, Inc., Rising Sun i
Adorns Aves., Philadelphia, Po. 19120
General Electric Co., Agency & Dists. Soles Dept.,
River Rd., Schenectodv, N.Y. 12305
1
Onon Div., Onon Corp., 2515 University Ave. S.E.,
Minneapolis, Minn. 55414
Co., Reody Power 11231 Freud Ave, Detroit, Mich.
48214
EMERGENCY LIGHTING, BATTERY-See 1102
805-FLASHLIGHTS & BATTERIES
POST LIGHTS-See 1930
806-REVOLVING LIGHTS
Capitol Stage Lighting Co., 509 W. S6th St.,
New York. N.Y. 10019
Edw. H. Wolk, Inc., 7241 Wobosh Ave., Chicago, III.
60605
SIGNS, DIRECnONAL-See 1906
807-SPOTLIGHTS, FLOODLIGHTS & LENSES
Bordwell & McAlistcr, Inc., 7269 Santo Monica Blvd.,
Hollywood, Calif. 90046
Bausch & Lomb, Inc., 365 St. Paul St., Rochester, N.Y.
14605
Best Devices Co., Inc., 10921 BrIggs Rd., Clevelond,
Ohio 44111
Capitol Stage Lighting Co., Inc., 509 W. 56th St.,
New York, N.Y. 10019
Electro Controls, Inc., 2975 S. 2nd West St., Solt
Loke Citv, Utah 84115
Eastern Golf Co., 2537 Boston Rd., Bronx, N.Y. 10467
GTE Svlvonio, Inc., 100 Endicott St., Donvers, Mass.
01923
Klieqel Lighting, 32-32 48th Ave., Long Island, N.Y.
11101
Mocbeth Soles Corp., P.O. Box C, Newburgh, N.Y.
12550
Pyle-Notionol Co., Steber Div., 1334 N. Kostner,
Chicoao, III. 60651
Strong Electric Corp., Div of Holophone, 87 City Park
Ave., Toledo, Ohio 43697
Westinghouse Electric Corp., Lamp Div., 1 Westinghouse
Plaza, Bloomfield, N.J. 07003
Edw. H. Wolk, Inc., 1241 S. Wabash, Chicago, 111.
60605
808-STROBELITES
Copitol Stoge Lighting Co., Inc., 509 W. 56th St.,
New York, NY. 10019
Stroblite Co.. Inc., 29 W. 15th St., N.Y. 10011
Surrette Storage Battery Co., Inc., Jefferson Ave.,
Seattle, Wosh. 01971
9. Projection
901 -ADAPTERS FOR CENTERING PICTURE
(Horizontally & Vertically)
Atlantic Audit Corp., 630 Ninth Ave., N.Y.,
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Kelmor Systems, Inc., 284 Broadway, Huntington
Station, N.Y. 11746
902-APERTURE PLATES
Atlantic Audio-Visual Corp., 630 9th Ave., N.Y., N.Y.
10036
AVE. Corp., 250 W. 54th St., NY., N.Y. 10019
Carbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927
Centuiv Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Intemotionol Carbide Corp., 1255 Vine St., Philadelphia,
Po. 19107
Kelmor Systems, Inc., 284 Broadway, Huntington
Station, N.Y. 11746
Kinotone, Inc., 150 Atlantic St., Hockensock, N.J.
07601
LoVezzi Machine Works, 900 N. Larch Ave., Elmhurst,
III. 60126
SOS Photo Cine Optics, Inc., 40 Kero Rd., Corlstodt,
N.J. 07072
Edward H. Wolk, Inc., 1241 S. Wobosh Ave., Chieooo,
903-CARBONS, PROJEOION
Lee Artoe Carbon Co., 1243 Belmont St., Chicago, 111.
60657
Capitol Stage Lighting Co., Inc., 509 W. 56th St.,
NY NY 10019
Corboni Inc., 10 Saddle Rd.. Cedar Knolh, N.J. 0T727
Hayes Seating Co., Inc., 122 Pickord Dr., Syracuse,
International Carbide Corp., 1225 Vine St., Philadelphia,
Po. 19107
Marble Co., Inc., P.O. Box 90133, Nashville, Tenn.
37209
SOS Photo Cine Optics, Inc., 40 Kero Rd., Corlstodt,
NJ. 07072
Star Cinema Supply Co., 621 W. 55th St., N.Y., N.Y.
10019
Toshibo Photo Phone Co., Ltd., 8-10 GInra-NlshI,
Chuo-Ku, Tokyo, Japan
Union Corblde Corp., Corbon Products Div., 270 Pork
Ave., N.Y.. N.Y. 10017
West Coast Theatre Service, 909 N.W. 1 9th St., Portlond,
Oregon 97209
904-CARBON SAVERS
Lee Artoe Carbon Co ,
60657
Belmont St., Chicago, III.
Best Devices Co., 10921 BrIggs, Rd., Cleveland, Ohio
Coli Products, 8108 Copitola Ave., Fair Oaks, Calif.
95628
Phillips Electro Extensions, Box 388, Roneeverte, W.Vo.
24970
Edward H. Wolk, Inc., I24I S. Wobosh Ave.,
III. 60605

FREE self-moiler coupon preceding this section is provided to bring you ny advertised product.
905-CARBON WASTE CANS
Neumade Products Corp., 720 White Ploins Rd.,
Scarsdale, N.Y. 10583
Edword H Wolk, Inc., 1241 S. Wabash Ave., Chicago,
111. 6P605
906-CHANGEOVER DEVICES
Atlantic Audio-Visual Corp., 630 9th Ave., N.Y., N.Y.
Av's'^Corp 250 W. 54th St., N.Y., N.Y. 10019
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
Drive-ln Theotre Mfg. Co., 709 N. 6th St., Kansos
Citv Ks 66101
International Carbide Corp., 1225 Vine St., Philadelphia,
Pa. 19107
, , , K, ,
Kinotone, Inc., 150 Atlantic St., Hackensock, N.J.
National Theatre Supply Co., 411 Sette Dr., Pora-
Tosh'iba Photo Phone Co., Ltd.. 8-10 GinzoNishi.
Chuo-Ku, Tokyo, Jopan
907-CONDENSING LENSES
Atlantic Audio-Visual Corp., 630 9th Ave., N.Y., N.Y.
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Kinotone Inc 150 Atlantic St., Hackensack, N.J.
07601'
908-COOLERS, FILM TRAP
Atlantic Audio Visual Corp., 630 9th Ave., N.Y., N.Y.
Toshiba Photo Phone Co., Ltd., 8-10 Ginzo-Nishi,
Chuo-Ku, Tokyo, Jopon
909-CUE MARKERS
Neumade Products Corp., 720 White Ploins Rd.,
Scarsdale, N.Y. 10583
910-DEMAGNETIZATION TOOLS
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
911 -DOWSERS
Atlantic Audio-Visuol Corp., 630 9th N.Y., N.Y.
10036
Capitol Stage Lighting Co., IrK., , 509 W. 56th St.,
10019
Century Projector Corp., 165 46th St., N.Y., N.Y.
10036
Kinotone, Inc., 150 Atlanti
, Hackensack, N.J.
07601
Toshiba Photo Phone Co., Ltd., 8-10 Ginzo-Nishi
Chuo-Ku, Tokyo, Japon
912-FILM CABINETS
'isuol Corp., 630 Ninth
10036
^ 3535 Larimer St., Denver, Colo. 80205
Neumade Products Corp., 720 White Ploins Rd.,
Scorsdale, N.Y. 10583
RTI, 8260 N. Elmwood Ave., Skokie, III. 60076
SOS Photo Cine Optics, Inc., 40 Kero Rd., Carlstodt,
N.J. 07072
Toshiba Photo Phone Co., Ltd., 8-10, Ginza-Nishi,
Chuo-Ku, Tokyo, Jopon
913-FILM CEMENT
Fisher Mfg. Co., 1185 Mt. Reod Blvd., Rochester, N.Y.
14606
Neumade Products Corp., 720 White Ploins Rd.,
Scarsdale, NY. 10583
RTI, 8260 N, Elmwood Ave., Skokie, 111. 60076
SOS Photo Cine Optics, Inc., 40 Kero Rd., Carlstodt,
N,J, 07072
Toshiba Photo Phone Co,, Ltd,, 8-10, Ginzo-Nishi,
Chuo-Ku, Tokyo, Jopon
914-FILM CLEANERS LUBRICANTS
& PRESERVATIVES
Carbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927
Electro-Chemical Products Corp., 89 Wolnut St., Montclalr,
N.J. 07042
Neumode Products Corp., 720 White Plains Rd.,
Scarsdale, NY. 10583
RTI, 8260 N. Elmwood Ave., Skokie, III. 60076
',,05 Photo Cine Optics, Inc., 40 Kero Rd., Carlstodt,
N,J, 07072
915-FiLM HANDLING DEVICES
Atlantic Audio Visual Corp., 630 Ninth Ave,, N.Y.,
N.Y. 10036
Christie Electric Corp,, 3410 W. 67th St,, Los Angeles,
Calif 90060
Cinecraft International, Inc., 1 1 Coesor Place, Moonachie,
N.J. 07074
Drive-ln Theatre Mfg. Co., 709 N. 6th St., Kansos
City, Ks. 66101
Eprad, Inc., 123 W, Woodruff, Toledo, Ohio 43620
Goldberg Bros. 3535 Larimer St., Denver, Colo. 80205
Koimor Systems, IrK,, 284 Broadwoy, Huntington
Stotion, NY. 1 1746
'' "i-nr.. Inc., 150 Atlantic St., Hackensock, N.J.
Theotre Supply Co.,
J I 07652
Sette Dr., Poro-
Irooucts Corp., 720 White Plains Rd.,
" 10583
- '
i"-jd Ave, Skokie, III. 60076
;.; CI. Inc, 40 Kero Rd., Carlstodt,
916-FILM MAGAZINES
Century Projector Corp., 165 W. 46th St., N.Y., N.Y
10036
Cinecroft Internotional, Inc., 11 Caesar Place, Moono
chie, N.J. 07074
Kinotone, Inc., 150 Atlantic St., Hackensack, N.J
07601
National Theatre Supply Co., 411 Sette Dr., Poromus,
N.J. 07652
SOS Photo Cine Optics, Inc., 40 Kero Rd., Carlstodt
N.J. 07072
Theatre Equipment Co., 1122 Industrial Dr., Mat
thews, N.C. 28204
Toshiba Photo Phone Co., Ltd., 8-10 Ginzo-Nishi
Tokyo, Japon
917-FILM MEASURING MACHINES
Cinecraft International, Inc., 11 Caesar Ploce, Moonachie,
N.J. 07074
Neumode Products Corp., 720 White Plains Rd.,
Scarsdale, N.Y. 10583
RTI, 8260 N. Elmwood Ave,, Skokie, III. 60076
SOS Photo Cine Optics, 40 Kero Rd., Carlstodt,
N.J. 07072
918-FILM SCRAPERS
12 Main St., Port Jeffe
Neumode Products Corp., 720 White Plains Rd.,
Scarsdale N.Y. 10583
SOS Photo Cine Optics, Inc., 40 Kero Rd., Carlstodt,
N.J. 07072
919-FILM SPLICERS
Goldberg Bros., 3535 Larimer St., Denver, Colo. 80205
Griswold Mochine Works, 412 Moin, Port Jefferson,
N.Y. 11777
Neumode Products Corp., 720 White Plains Rd.,
Scarsdale, N.Y. 10583
RTI, 8260 N. Elmwood Ave,, Skokie, 111. 60076
SOS Photo Cine Optics, Inc., 40 Kero Rd., Carlstodt,
N.J. 07072
Toshiba Photo Phone Co., Ltd., 8-10 Ginzo-Nishi,
Chuo-Ku, Tokyo, Jopon
920-FILM TRANSPORT SYSTEMS
Chri! Electric Corp., 3410 W. 67th St., L.j Colif.
Electro Sound, Inc., 725 Kifer Rd., Sunnyvale, Calif.
94086
Eprod, Inc., 123 W. Woodruff, Toledo, Ohio 43620
Inc., Kelmor Systems, 284 Broadway, Huntington
Station, N.Y. 11746
Kinotone Inc 150 Atlantic St., Hackensack, N.J.
07601 ,
Mini-Art Operoting Co., Inc., 2421 N. Ramsey, Springfield,
Mo. 65803
Notional Theatre Supply Co., 41 1 Sette Dr., Poromus,
N.J, 07652
RTI 8260 N Elmwood Ave., Skokie, III. 60076
SOS' Photo Cine Optics, Inc., 40 Kero Rd., Carlstodt,
N.J. 07072
921-LAMPHOUSE & PORTHOLE BLOWERS
Atlantic Audio Visual Corp,, 630 Ninth Ave., N.Y.,
NY. 10036
Century Projector Corp., 165 W, 46th St., N.Y., N.Y.
10036
922-LAMPHOUSE CARBON ARC
CONVERSION
Arcol Theatre Products, Inc., 51 -C
Atlantic Audio Visi
N.Y. 10036
Lone,
Corp,, 630 9th Ave., N.Y.,
Capitol Stage Lighting Co., Inc., 509 W. 56th St
Par Products Corp,, 1660 18th St,, Sonta Monica,
Calif. 90404
Pictorial Co., 716 S, 14th St., New Castle, Ind., 47362
923-LENSES, ANAMORPHIC
Atlantic Audio-Visuol Corp., 630 9th Ave., N.Y., N.Y.
10036
AVE, Corp, 250 W. 54tl. St., N.Y., N.Y. 10019
Corbons, Inc., 10 Soddle Rd., Cedor Knolls, N.J. 07927
Marble Co,, Inc., P.O. Box 90133, Nashville, Tenn.
37209
Mini-Art Operating Co., Inc., 2421 N. Romsey, Springfield,
Mo. 65803
Schneider Corp. of America, 154 Lodi St., Hackensock,
N.J. 07610
SOS Photo Cine Optics, Inc., 40 Kero Rd., Carlstodt,
N.J. 07072
Texos Theotre Supply, 915 South Alamo, Son Antonio,
Tex. 78205
Toshibo Photo Phone Co,, Ltd,, 8-10 Ginza Nishi,
Chuo-Ku, Tokyo, Jopon
924-LENSES, PRIME
Atlontic Audio-Visual Corp,, 630 9th Ave., N.Y., N.Y.
10036
A.V.E. Corp. 250 W. 54th St., N.Y., N.Y. 10019
Capitol Stage Lighting Co., Inc., 509 W. 56th St.,
NY,, N,Y. 10019
Carbons Inc., 10 Sadd'e Rood, Cedar Knolls, N.J. 07927
Morble Co., Inc., P.O. Box 90133, Noshville, Tenn.
37209
Par Products Corp., 1660 18th St., Santa Monico,
Calif. 90404
Schneider Corp. of America, 154 Lodi St., Hackensack,
N.J. 07610
SOS Photo Cine Optics, Inc., 40 Kero Rd., Corlstodt,
N.J. 07072
Texas Theatre Supply, 915 South Alamo, Son Antonio,
Tex. 78205
Toshiba Photo Phone Co., Ltd., 8-10 Ginzo-Nishi,
Chuo-Ku, Tokyo, Jopan
925-LENS CLEANERS
Atlantic Audio Visual Corp., 630 9th Ave., N.Y., N.Y.
10036 , .
Mini-Art Operating Co., Inc., 2421 N. Ramsey, Springfield,
Mo. 65803
SOS Photo Cine Optics, Inc., 40 Kero Rd., Carlstodt,
N,J. 07072
Edword H. Wolk, Inc., 1241 S. Wobosh Ave., Chicogo,
III. 60605
927-MAINTENANCE MANUALS,
PROJECTION & SOUND
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Kinotone, Inc., 150 Atlantic St., Hackensock, N.J.
07601
Startronics Electronics Corp., P.O. Box 3048, Hollywood,
Calif. 90028
Wesley Trout, Boss BIdg., Box 575, Enid, Oklo. 73701
928-MOTOR GENERATORS
General Electric Co., Agency & Distributor Soles Dept.,
Schenectody, N.Y. 12305
General Precision, Inc., Keorfott Div., 12690 Elmwood
Ave., Cleveland, Ohio 44111
SOS Photo Cine Optics, Inc., 40 Kero Rd., Carlstodt,
N.J. 07072
929-NO-REWIND SYSTEMS
Christie Electric Corp,, 3410 W. 67lh St., Los Angeles,
Calif. 90060
Eprod, Inc., 123 W. Woodruff, Toledo, Ohio 43620
Kinotone, Inc., 150 Atlantic St., Hockensock, N.J.
07601
Neumade Products Corp., 720 White Ploins Rd., Scarsdale,
N.Y. 10583
930-PIN PUSHERS
Edward H. Wolk, Inc., 1
III. 60605
931 -PORTABLE PROJECTORS
Lee Artoe Carbon Co., 1243 Belmont St., Chicago, Ml.
60657
Atlantic Audio Visual Corp., 630 9th Ave., N.Y., N.Y.
10036
AVE Corp., 250 W. 5th St.. N.Y., N.Y. 10019
Century Projection Corp., 165 W. 46th St., N.Y., N.Y.
10036
Cinecraft International, Inc., 11 Coesor Ploce, Moonochie,
N.J. 07074
Electro Sound, Inc.,
,
Calif.
^
725 Kifer Rd., Sunnyvale,
94086
Inc., St., Kinotone, 150 Atlantic Hackensack, N.J.
07601
Opticol Radiation Corp., 6352 N. Irwindole Ave.,
Azuso, Calif. 91702
SOS Photo Cine Optics, Inc, 40 Kero Rd., Corlstodt,
N,J, 07072
PORTHOLE BLOWERS-See 921
932-PROJECTION ARC LAMPS
Arcol Theatre Products, Inc., 51 -C Heisser Lone,
Formingdole, NY. 11735
Lee Artoe Corbon Co., 1243 Belmont St., Chicogo 60657
C. S. Ashcroft Mfg. Co., 36-32 38th St., Long Island
City, N.Y. 11101
Capitol Stage Lighting Co., Inc., 509 W. 56th St.,
N.Y., N.Y. 10019
Honovio Lamp, 100 Chestnut St., Newark, N.J. 07105
Internotionol Carbide Corp., 1225 Vine St., Philadelphia,
Po. 19107
Kneisley Electric Co., 2501-09 Lagrange St., P.O. Box
3537, Toledo, Ohio 43608 , ., , ,....,
Mocbeth Soles Corp., P.O. Box C, Newburgh, N.Y.
12550
SOS Photo Cine Optics, Inc., 40 Kero Rd., Corlstodt,
N.J. 07072 , „ ,
Strong Electric Corp,, Div. Holophone, 87 City Pork
Ave., Toledo, Ohio 43697
Toshibo Photo Phone Co, Ltd, 8-10 Ginzo-Nlshi,
Chuo-Ku, Tokyo, Jopon
Westinghouse Electric Corp., lamp div., 1 MocArthur
Ave., Bloomfield. N.J. 07003
933-PROJECTiON LAMPS, XENON
C.S. Ashcroft Mfg. Co., 36-32 38th St., Long Island,
Atlantic Audio-Visuol Corp., 630 9fh Ave., NY. 10036
AVE. Corp,, 250 W, 54th St, N.Y., N.Y. 10019
Capitol Stage Lighting Co., Inc,, 509 W, 56th St,,
N.Y., N.Y. 10019
Corbons Inc., 10 Soddle Rd., Cedar Knolls, N.J. 07927
Christie Electric Corp., 3410 W. 67th St., Los Angeles,
Calif. 90060
Eprod, Inc., 123 W. Woodruff, Toledo, Ohio 43620
Honovio Lamp Div. 100 Chestnut, Newark, N.J.
07105

When writing manufacturers or their distributors please mention The Modem Theatre "Buyers' Directory.'
Internotionol Corbide Corp., 1225 Vine St., Philodelphio.
Pa. 19107
Kneisley Electric Co., 2501-09 Lagrange St., P.O. Box
3537, Toledo, Ohio 43608
LP. Assoc, Inc., 341 N. Maple Dr., Beverly Hills,
Calif. 90210
Macbeth Corp., P.O. Box C, Newburgh, N.Y. 12550
Optical Radiation Corp., 6352 Irwindale Ave., Azusa,
Calif. 91702
Par Products Corp., 1660 18th St., Santa Monica,
Calif. 90404
SOS Photo Cine Optics, Inc., 40 Kero Rd., Corlstadt,
N.J. 07072
Strong Electric Corp., Div. of Holophone, 87 City Pork
Ave., Toledo, Ohio 43697
Toshibo Photo Phone Co., Ltd., 8-10 Ginza Nishi,
Chuo-Ku. Tokyo Japon
Victor Cinematic Importing & Distributing Corp., 217
W. 18th St., Kansas City, Mo. 64108
1 Wesfinghouse Electric Corp., Lomp Div., Westinghouse
Plaza, Bloomfield, N.J. 07003
934-PROJECTION MACHINES, 16mm
Atlantic Audio- Visuol Corp., 630 9th Ave., N.Y. 10036
A.V.E. Corp., 250 W. 54th St., N.Y., N.Y. 10019
Bell & Howell Co., 360 Sierra Madre Villa, Posodena,
Colif. 91109
Corbons, Inc., 10 Saddle Rd., Cedor Knolls, N.J. 07927
Electro Sound, Inc., 725 Kifer Rd., Sunnyvale, Calif.
94086
Kinotone, Inc., 150 Atlontic St., Hackensack, N.J.
07601
SOS Photo Cine Optics, Inc., 40 Kero Rd., Corlstadt,
N.J. 07C72
935-PROJECTION MACHINES, 35mm
Atlantic Audio-Visual Corp., 630 9th Ave., NY. 10036
AVE. Corp., 250 W. 54th St., N.Y., N.Y. 10019
Ballantyne of Omaha, Inc., 1712 Jockson St., Omaha,
Neb. 68102
Carbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927
Century Projector Corp., 165 W. 46th St., N.Y., NY.
10036
Internotionol Carbide Corp., 1225 Vine St., Philadelphia,
Pa. 19107
Kinotone, Inc., 150 Atlantic St., Hackensack, N.J.
07601
Notional Theatre Supply Co., 41 1 Sette Dr., Paramus,
N.J. 07652
SOS Photo Cine Optics, Inc., 40 Kero Rd., Corlstadt,
N.J. 07072
Toshiba Photo Phone Co., Ltd., 8-10 Ginzo-Nishi,
Chuo-Ku, Tokyo, Japon
Victor Cinematic Importing & Distributing Corp., 217
W. 18th St., Kansas City, Mo. 64108
Westrex, 214 E. 1st St., Salt Lake City, Utah 841 II
936-PROJECTION MACHINES, 35/70mm
Atlantic Audio- Visual Corp., 630 9th Ave., N.Y. 10036
Corbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07907
Century Projector Corp., 165 W. 46th St., N.Y., NY.
10036
International Carbide Corp., 1225 Vine St., Philadelphia,
Pa. 19107
Kinotone, Inc., 150 Atlantic St., Hackensack, N.J.
07601
Notionol Theatre Supply Co., 411 Sette Dr., Poramus,
N.J. 07652
Toshiba Photo Phone Co., Ltd., 8-10 Ginza-Nishi,
Chuo-Ku, Tokyo, Japan
Westrex, 214 E. 1st St., Salt Lake City, Utah 84111
937-PROJECTION MACHINES, AUTOMATED
Atlontic Audio
Corp., 639 9th Ave.,
NY. 10036
AVE. Corp., 250 W. 54th St., N.Y., N.Y. 10019
Ballontyne of Omaha, Inc., 1712 Jackson, Omaha,
Neb. 68102
Bell & Howell, 360 Sierra Modre Villa, Posodena,
Calif. 91109
Carbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J.
07927
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Cinecraft International, Inc., 11 Coesor Place, Moonachie,
N.J, 07074
Eprod, Inc., 123 W. Woodruff, Toledo, Ohio 43620
Internotionol Corbide Corp., 1225 Vine St., Philodelphio,
Po. 19107
Kinotone, Inc., 150 Atlantic St., Hackensack, N.J.
07601
National Theatre Supply Co., 411 Sette Dr., Poromus,
N.J 07652
Par Products Corp., 1660 18th St., Sonto Monica
Calif. 90404
Victor Cinematic Importing & Distributing Corp., 217
W. 18th St., Kansas City, Mo. 64108
Westrex 214 E. 1st St., Salt Lake City, Utah 84111
938-PROJECTION SYSTEMS
Atlontic Audio Visual Corp., 630 9th Ave., N.Y.,
NY. 10036
A.V.E. Corp., 250 W. 54th St., N.Y., N.Y. 10019
Ballantyne of Omaha, Inc., 1712 Jockson, Omoho,
Neb. 68102
Bell & Howell, 360 Sierro Modre Villo, Pasedeno,
Calif. 91109
Carbons, Inc., 10 Saddle Rd., Cedar Knolls, N J. 07927
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Cinecraft International, Inc., 11 Coesor Ploce, Moonochie,
N.J. 07074
Eprod, Inc., 123 W. Woodruff Toledo, Ohio 43620
International Carbide Corp., 1225 Vine St., Philadelphia,
Pa. 19107
Kinotone, Inc., 150 Atlontic St., Hackensack, N.J.
07601
National Theotre Supply Co., 411 Sette Dr., Poromus,
N.J. 07652
Por Products Corp., 1660 18th St., Sonto Monico,
Calif. 90404
SOS Photo Cine Optics, Inc., 40 Kero Rd., Corlstadt,
N.J. 07072
Stortronics Electronics Corp., P.O. Box 3048, Hollywood.
Colif. 90028
Victor Cinematic Importing & Distributing Corp., 217
W. 18th St., Konsos City, Mo. 64108
Westrex, 214 E. 1st St., Salt Lake City, Utoh 84111
Wil-Kin, Inc., 301 North Ave., Atlanta, Go, 30308
939-PROJECTOR PARTS
Lee Artoe Corbon Co., 1243 Belmont St., Chicago 60657
Atlantic Audio-Visual Corp., 630 9th Ave., N.Y. 10036
Altec Service Corp., 1 Anderson Ave., Moonochie,
N.J. 07074
A.V.E. Corp., 250 W. 54th St., N.Y., N.Y. 10019
Carbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Cinecroft International, Inc., 1 1 Coesor Ploce, Moonochie,
N.J. 07074
Kinotone, Inc., 150 Atlantic St., Hackensack, N.J.
07601
LoVezzi Machine Works, 900 N. Larch Ave., Elmhurst,
III. 60126
Notionol Theatre Supply Co., 411 Sette Dr., Poromus,
N.J. 07652
Projection Service, 91 Franklin St., Mossopequo, N.Y.
11701
RCA Service Co., Cherry Hill Offices, BIdg. 204-2,
Camden, N.J. 08101
SOS Photo Cine Optics, Inc., 40 Kero Rd., Corlstadt,
N.J. 07072
Toshibo Photo Phone Co., Ltd., 8-10 Ginzo-Nishi,
Chuo-Ku, Tokyo, Jopan
Westrex, 214 E. 1st St., Salt Lake City, Utah 84111
Edward H. Wolk, Inc., 1241 S. Wobosh Ave., Chicago,
III. 60605
940-PROJECTOR REPAIR SERVICE
Atlantic Audio-Visual Corp., 630 9th Ave., N.Y.,
N.Y. 10036
Altec Service Corp., 1 Anderson Ave., Moonochie,
N.J. 07074
A.V.E. Corp., 250 W. 54th St., N.Y., N.Y, 10019
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Cinecraft International, Inc., II Coesor Place, Moonochie,
N.J. 07074
Kelmor Systems, Inc., 284 Broadway, Huntington
Station, N.Y. 1 1746
Projection Service, 9 Downey Dr., Huntington, N.Y.
1 1746
RCA Service Co., Cherry Hill Offices, BIdg. 204-2,
Camden, N.J. 08101
SOS Photo Cine Optics, Inc., 40 Kero Rd., Corlstodt,
N.J. 07072
Total Projector Service, 284 Broadway, Huntington
Station, N.Y. 11746
Wil-Kin, Inc., 301 North Ave., Atlonto, Go. 30308
941 -REAMERS
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
LaVezzi Machine Works, 900 N. Larch Ave., Elmhurst,
III. 60644
Edward H. Wolk, Inc., 1241 S. Wobash Ave., Chicago,
III. 60605
942-RECTIFIER BULBS
Lee Artoe Carbon Co., 1243 Belmont St., Chicago 60657
Gordos Corp., 250 Glenwood Ave., Bloomfield, N.J. 07003
Stor Cinemo Supply Co., 621 W. 55th St., N.Y. 10019
Strong Electric Corp., Div. of Holophone, 87 City Park
Ave., Toledo, Ohio 43697
Edword H. Wolk, Inc., 1241 S. Wobash Ave., Chicogo,
111. 60605
943-RECTIFIER BULBS, SILICON
Lee Artoe Corbon Co., 1243 Belmont St., Chicogo
60657
Kneisley Electric Co., 2501-09 Logronge St., P.O. Box
3537, Toledo, Ohio 43608
944-RECTIFIER BULBS, XENON
945-RECTIFIERS, BULB TYPE
Lee Artoe Corbon Co., 1243 Belmont St., Chicogo 60657
Kneisley Electric Co., 2501-09 Lagrange St., P.O. Box
3537, Toledo, Ohio 43608
Strong Electric Corp., Div. of Holophone, 87 City Pork
Ave., Toledo, Ohio 43697
946-RECTIFIERS, SELENIUM
Arcol Theatre Products, Inc., 51 -C Hcisser Lone,
Formingdale, N.Y. 11735
Lee Artoe Corbon Co., 1243 Belmont St., Chicago 60657
C. S. Ashcroft Mfg. Co., 36-32 38th St., Long Island
City, NY. 1 1101
Kneisley Electric Co., 2501-09 Lagrange St., P.O. Box
3537, Toledo, Ohio 43608
Strong Electric Corp., Div. of Holophone, 87 City Pork
Ave., Toledo, Ohio 43697
Toshiba Photo Phone Co., Ltd., 8-10 Ginzo-Nishi,
Chuo-Ku, Tokyo, Jopan
947-RECTIFIERS, SILICON
C.S. Ashcroft Mfg. Co. 36-32 38th St., Long Islond
City, N.Y. 11101
Corbons, Inc., 10 Soddle Rd., Cedar Knolls, N.J. 07927
Eectronic Measurements, Inc., 405 Essex Rd., Neptune,
N.J. 07753
Eprod, Inc., 123 W, Woodruff, Toledo, Ohio 43620
International Carbide Corp., 1225 Vine St., Philadelphia,
Po. 19107
Kneisley Electric Co., 2501-09 Logronge St., P.O. Box
3537, Toledo, Ohio 43608
Strong Electric Corp., Div. of Holophone, 87 City Pork
Ave., Toledo, Ohio 43697
Toshibo Photo Phone Co., Ltd, 8-10 Ginzo-Nishi,
Chuo-Ku, Tokyo, Japan
948-RECTIFIERS, XENON
Lee Artoe Corbon Co., 1243 Belmont St., Chicago 60657
C.S. Ashcroft Mfg. Co., 36-32 38th St., Long Islond^
N.Y. 11101
Carbons, Inc., 10 Soddle Rd., Cedor Knolls, N.J. 07927
Capitol Stage Lighting Co., Inc., 509 W. 56th St.,
New York, N.Y. 10019
Christie Electric Corp., 3410 W. 67th St., Los Angeles,
Calif. 90060
Cinecraft Internotionol, Inc., 11 Coesor Place, Moonochie,
N.J. 07074
Electronic Measurements Inc., 405 Essex Rd., Neptune,
N.J. 07753
Eprod Inc., 123 W. Woodruff, Toledo, Ohio 43620
International Carbide Corp., 1225 Vine St., Philodelphia,
Po. 19107 , __ „
Kneisley Electric Co., 2501-09 Logronge St., P.O. Box
3537, Toledo Ohio 43608
L P Assoc, Inc., 341 N. Mople Dr., Beverly Hills,
Colif. 90210
Strong Electric Corp., Div. of Holophone, 87 City Pork
Ave., Toledo, Ohio 43697 , ,
Victor Cinemotic Importing 8. Distributing Corp.. 217
W. 18th St., Kansas City, Mo. 64108
949-RECTIFIER CONVERSION UNITS
Lee Artoe Corbon Co., 1243 Belmont St., Chicogo 60657
Kneisley Electric Co., 2501 09 Logronge St., P.O. Box
3537, Toledo Ohio 43608
L P A^snc Inc 341 N. Maple Dr., Beverly Hills,
Calif. 90210'
950-REEL BANDS
Neumode Products C
Scorsdole, N.Y. 105J
951 -REEL-END SIGNALS
Ballantyne of Omaha, Inc., 1712 Jackson St., Omoho,
Catbons,'^?rlc, 10 Soddle Rd., Cedor Knolls, N.J. 07927
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
953-REELS, PROJECTION
VE Corp., 250 W. 54th St., N.Y., N.Y. '0019
Coi 0 Saddle Rd., Cedor Knolls, N J. 07927
3535 Lorimer St., Denver, Colo. 80205
Goldberg
150 Atlontic St., Hockensock, N.J.
Kinotone
Ne2mQ°de Products Corp., 720 White Plains Rd.,
Scorsdale. NY. 10583
RTl 8260 N. Elmwood Ave., Skokie, 111. 60076
SOS Photo Cine Optics, Inc., 40 Kero Rd., Corlstadt,
To^hitia%°h''c4o Phone Co., Ltd., 8-10 Ginzo-Nishi,
Chuo-Ku, Tokyo, Japan
954-REELS, SUPER-SIZE FOR AUTOMATION
Corbons, Inc., 10 Soddle Rd., Cedor Knolls, N.J. 07927
Goldberg Bros., 3535 Larimer St., Denver, Colo. 80205
955-REFLECTOR REPAIR
Heyer-Shultz Div., Speciol Optics, 10 Village Pork Rd.,
Cedor Grove, N.J. 07009
956-REFLECTORS
Arcal Theatre Products. Int
51 -C Heissler Lone,
C.'s°"Ashaaft'M'fg^'Co., 36-32 38th St., Long Island,
Bouscti &'Lomb, Inc., 365 St. Paul St., Rochester.
Co^bX^s, Inc., 10 Soddle Rd., Cedor Knolls N.J. 07927
Hever-Schultz Div., Special Optics, 10 Villoge Pork
Rd Cedor Grove N.J. 07009
lnte7notionol Corbide Corp., 1225 Vine St., Philodel-
L.p''.'" Assoc, Inc., 9249 W. 3rd St., Beverly Hills,
Mo^'rble'Co., '°nc, P.O. Box 90133, Nashville, Tenn.
Strong Electric Corp., Div. of Holophone, 87 City
Pork Ave., Toledo, Ohio 43697
Texos Theotre Supply, 915 S. Alomo, Son Antonio,
Texas 78205

'
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.word
FREE self-mailer coupon preceding this section is prorided to bring you full information on ony odvertised product.
Theatre Equip. Co., 1122 Industrial Dr., Motthews,
Toshiba Photo Phone Co., Ltd., 8-10 Ginza-Nishi,
Chuo-Ku, Tokyo, Jopon _ .
cdword h Wolk, Inc., 1241 S. Wobosh Ave., Chicago,
111. 60605
957-REFLECTORS, GLASS "COLD"
Arcal Inc., Theatre Products, 51-C Heisser Lane,
Formingdole, N.Y. 11735 ,..-,
Lee Artoe Carbon Co., 1243 Belmont St., Chicago 60657
i Bausch 8. Lomb, Inc., 365 St. Paul St., Rochester,
Carboris, Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927
L P Assoc , Inc., 341 N. Maple Dr., Beverly Hills,
Calif. 90210
Marble Co., Inc., P.O. Box 90133, Nashville, Tenn.
Strong Electric Corp., Div. of Holophone, 87 City
Park Ave., Toledo, Ohio 43697
Toshiba Photo Phone Co., Ltd., 8-10 Ginza-Nishi,
Chuo-Ku, Tokyo, Japan
958-REFlECTORS, METAL
C.S. Ashcraft Mfg. Co., 36-32 38th St., Long Island
City, NY. 11101
Bausch & Lomb, Inc., 365 St. Paul St., Rochester,
N.Y. 14605
Heyer-Shultz Div., Special Optics, 10 Village Park Rd.,
Cedar Grove, N.J. 07009
Inc., L P Assoc, 9249 W. 3rd St., Beverly Hills,
Colif. 90210
Strong Electric Corp., Div. of Holophone, 87 City
Pork Ave., Toledo, Ohio 43697
959-REVERSE-WRAP PROJECTION ROLLERS
Century Projector Corp^ 165 W. 46th St., N.Y., N.Y.
10036
Lo Vezzi Machine Works, 900 N. Larch Ave., Elmhurst,
111. 60126
Projection Service, 9 Downey Dr., Huntington, N.Y.
11746
960-REWINDS, HAND
Atlantic Audio Visual Corp., 630 9th Ave., N.Y.,
NY. 10036
A.V.E. Corp , 250 W. 54th St., N.Y., N.Y. 10019
Century Projector Corp., 165 W. 46th, New York,
N.Y. 10036
Cinecraft International, Inc., 11 Caesar Place, Moonachie,
N.J. 07074
Neumade Products Corp., 720 White Plains Rd.,
Scorsdale, N.Y. 10583
RTl, 8260 N. Elmwood Ave., Skokie, 111. 60076
SOS Photo Cine Optics, Inc., 40 Kero Rd., Carlstadt,
N.J. 07072
Toshibo Photo Phone Co., Ltd., 8-10 Ginza-Nishi,
Chuo-Ku, Tokyo, Japan
Edword H. Wolk, Inc., 1241 S. Wabash Ave., Chicogo,
Ml. 60605
961 -REWINDS, POWER
Atlantic Audio Visuol Corp., 630 Ninth Ave., N.Y.,
NY. 10036
A.V.E, Corp., 250 W. 54th St., N.Y., N.Y. 10019
Cal Film Equipment, 6531 Santo Monica Blvd., Los
Angeles, Colif. 90038
Eprod, Inc., 123 W. Woodruff, Toledo, Ohio 43620
Goldberg Bros., 3535 Larimer St., Denver, Colo. 80205
RTl, 8260 N. Elmwood Ave., Skokie, 111. 60076
SOS Photo Cine Optics, Inc., 40 Kero Rd., Carlstadt,
N.J. 07072
Theatre Equipment Co., 1122 Industrial Dr., Matthews,
N.C. 28204
Toshiba Photo Phone Co., Ltd., 8-10 Ginza-Nishi,
Chuo-Ku, Tokyo, Jopon
962-REWIND TABLES
Atlantic Audio Visuol Corp., 630 Ninth Ave., N.Y.,
NY, 10036
Goldberg Bros., 3535 Larimer St., Denver, Colo. 80205
Neumade Products Corp., 720 White Ploins Rd.,
Scorsdale, N.Y. 10583
SOS Photo Cine Optics, Inc., 40 Kero Rd., Carlstadt,
N,J. 07072
Theatre Equipment Co,, 1122 Industrial Dr., Motthews,
N,C, 28204
963-SPROCKETS
Atlantic Audio Visual Corp,, 630 Ninth Ave., N.Y.,
NY, 10036
Carbons, Inc., Saddle Rd., Cedar Knolls, N.J. 07927
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
LaVezzi Machine Works, 900 N. Larch Ave., Elmhurst,
111. 60126
SOS Photo Cine Optics, Inc., 40 Kero Rd., Carlstodt,
N.J. 07072
Edward H. Wolk, Inc., 1241 S. Wabash Ave., Chicago,
111. 60605
964-SPROCKET PULLERS
Century Projector Corp, 165 W. 46th St., N.Y., N.Y.
10036
Edword H. Wolk, Inc., 1241 S. Wobosh Ave., Chicago,
HI. 60605
965-TOOLS FOR PROJECTOR REPAIR
I
onlury Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
' ', /ezzi Mochine Works, 900 N. Lorch Ave., Elmhurst,
111. 60126
:rtronics Electronic Corp., P.O. Box 3048, Hollywood,
Colif. 90028
H. Wolk, Inc., 1241 S. Wobosh Ave., Chicogo,
Ml, 60605
^, VOl.TAGE REGULATORS &
ANSFORMERS
,'ii : Co,, Agency & Distributor Sales
iviT Rd Schoncctody, N.Y. 12305
SOS Photo Cine Opti
N.J. 07072
Superior Electric Co., 383 Middle St., Bristol, Conn.
06010
Toshiba Photo Phone Co., Ltd., 8-10 Ginza-Nishi,
Chuo-Ku, Tokyo, Japan
967-XENON BULBS
C.S. Ashcroft Mfg, Co., 36-32 38th St., Long Island,
Atlantic Audio Visual Corp., 630 9th Ave., N.Y., N.Y.
Macbeth Corp.. P.O. Box 950, Newburgh, N.Y. 12550
Opticol Radiation Corp., 6352 N. Irwindale Ave.,
Azuso, Calif. 91702
Strong Electric Corp., Div, of Holophone, 87 City
Pork Ave., Toledo, Ohio 43697
10. Restrooms
1001-aEANERS, DRAIN, TOILET & URINAL
Brulin & Co., P.O. Box 270-B, Indianapolis 46206
Chemical Solvent Co., Box 487, Birmingham, Ala,
35201
C. B. Dolge Co., Ferry Lane West, Westport, Conn.
06880
Electric Eel Mfg. Co., 501 W. Leffel Lane, Springfield,
Ohio 45501
Huntington Loboratories, Inc., Box 710, Huntington,
Ind. 46750
Hydraulic Mfg. Co., Inc., 159-22 Goddard Avenue,
Bridgeport, Conn. 06610
West Chemical Products, Inc., 42-16 West St., Long
Island City, N.Y. 11101
Wyandotte Chemicals Corp., Chemical Specialties
Div., Wyandotte, Mich. 48192
1002-GERMICIDAL LAMPS
Ultra-Violet Products, Inc., 5100 Walnut Grove Ave.,
Son Gabriel, Calif. 91778
1003-HAND DRYERS, ELECTRIC
American Dryer Div., Utah-American Corp., 1124 E.
Franklin St., Huntington, Ind. 46750
Bobrick Washroom Equip., Inc., 11611 Hart St., Hollywood,
Calif. 91605
Electric-Aire Corp., 16924 State St., So. Holland, 111.
60473
World Dryer Corp., 616 W. Adams St., Chicago, Ml.
60606
1004-HAND TOWELS, PAPER
West Chemical Products, Inc., 42-16 West St., Long
Island, NY. 11101
1 COS-LAVATORIES
1006-SANITARY NAPKIN DISPENSERS
Bobrick Woshroom Equip., Inc., 11611 Hart St., Hollywood,
Calif. 91605
West Chemical Products, Inc., 42-16 West St., Long
Island City, N.Y. 11101
1007-SOAP DISPENSERS
Bobrick Washroom Equip., Inc, 11611 Hart St., Hollywood,
Calif. 91605
West Chemicol Products, Inc., 42-16 West St., Long
Island City, New York' II 101
1008-TOILET FIXTURES
11. Safety Devices
11 01 -CROWD CONTROL EQUIPMENT
Alvorodo Mfg. Co,, Inc, 10626 Rush St., El Monte,
Calif, 91733
Automated-Boxoffice, 8748 Holloway Dr., Los Angeles,
Calif. 90069
Eostern Golf Co., 2537 Boston Rd., Bronx, N.Y. 10467
Lawrence Metal Products, Inc., 60 Prospect Ave., Lynbrook,
N.Y. 11563
Novelty Scenic Studios, Inc., 432 E. 91st St., N.Y.,
N.Y. 10028
1102-EMERGENCY LIGHTING
American Dryer Div., Utah-American Corp., 1124 E.
Franklin St., Huntington, Ind. 46750
Precision Equipment Co., 4401 N. Ravenswood,
III. Chicago, 60640
Surrette Storage Battery Co., Inc., Jefferson Ave.,
Salem, Mass. 01971
1103-F1RE ALARMS
Red Comet, Inc., 2309 W. Main, Littleton, Colo. 80120
Stortronics Electronic Corp., P.O. Box 3048, Hollywood,
Calif. 90028
1104-FIRE EXTINGUISHERS
Fire Watch, Inc., 2490 University Ave., St. Paul, Minn.
55114
St. Paul, Minn. 55114
Norris Industries, Fire & Safety Equip. Div., P.O. Box
2750, Newark, N J. 07114
Red Comet, Inc., 2309 W. Main, Littleton, Colo. 8012
40 Kero Rd Carlstadt
HOS-FIRE EXTINGUISHER SYSTEMS
Inc., St. Fire Watch, 2490 University Ave., Paul, Minn.
55114
Minnesota Fire Extinguisher Co., 2476 University Ave.,
St. Paul, Minn. 55114
Norris Industries, Fire & Safety Equip. Div., P.O. Box
2750, Newark, N,J. 07114
Red Comet, Inc., 2309 W. Main, Littleton, Colo. 80120
1106-FIREPROOF FABRICS
American General Supply Co., Inc., 2300 1st Ave.,
Seattle, Wash. 98121
Uniroyal, Inc., 1230 Ave. of the Americas, N.Y., N.Y.
10020
1107-FIREPROOFING COMPOUNDS
E. 1. du Pont de Nemours, 1007 Market St., Wilmington,
Del. 19898
Seating Corp. of New York, 247 Water St., Brooklyn,
N.^ 1201
Toshiba Photo Phone Co., Ltd., 8-10 Ginza-Nishi,
Chuo-Ku, Tokyo, Japan
Uniroyal, Inc., 1230 Ave. of the Americas, New York,
N.Y. 10020
1108-FIRE RETARDANT PAINTS
Spotz Point Industries, Inc., 1601 N. Broadway, St.
Louis, Mo. 63102
12. Sanitation
1201-BRUSHES, CLEANING
Broun Brush Co., 8833 78th St., Woodhoven, N.Y.
11421
CLEANERS, FLOOR-See 602
1202-CLEANERS, GLASS & CHROME
Brulin 8. Co,, Inc, P.O. Box 270-B, Indianapolis,
Ind. 46206
C. B. Dolge Co., Ferry Lane West, Westport, Conn.
06880
Huntington Lobs., Inc., P.O. Box 710, Huntington, Ind.
46750
Hydroulic Mfg. Co., Inc., 159-22 Goddard Ave.,
Bridgeport, Conn. 06610
Solvit Chemical Co., Inc., 7001 Roywood Rd., Madison,
Wis. 53713
West Chemicol Products, Inc., 42-16 West St., Long
Islond City. N.Y. 11101
Corp., Specialties Div., Wyandotte Chemical Wyandotte,
Mich. 48192
1203-DEODORANTS & DISINFEaANTS
S. American-Lincoln Corp., 518 Clair St., Toledo,
Ohio 43602
Brulin & Co., Inc., P.O. Box 270-B Indianapolis,
Ind. 46206
C. B. Dolge Co., Ferry Lane West, Westport, Conn.
06880
Huntington Lobs, Inc., P.O. Box 710, Huntington, Ind.
46750
Solvit Chemical Co., Inc., 7001 Roywood Rd., Modison,
Wis. 53713
West Chemical Products, Inc., 42-16 West St., Long
Island City, N.Y. 11 101
Wyondotte Chemicals Corp., Chemical Specialties
Div., Wyandotte, Mich. 48192
1204-GUM REMOVERS
Brulin & Co., P.O. Box 270-B Indionopolis, Ind. 46206
1205-INSECTICIDES & GERMIODES
Brulin 8. Co,, Inc, PO, Box 270-B, Indianapolis,
46206
C. B. Dolge Co., Ferry Lone West, Westport, Conn.
06880
Huntington Lobs., Inc., P.O. Box 710, Huntington, Ind.
46750
Northeostern Associates, Route 46, Totowo, N.J. 07512
Pic Corporation, 28-30 Confield St., Oronge, N.J. 07050
Solvit Chemicol Co., Inc., 7001 Roywood Rd., Modison,
Wis, 53713
West Chemical Products, Inc., 42-16 West St., Long
Islond City, N.Y. 11101
Wyondotte Chemical Corp., Chemical Specialties Div.
Wyandotte, Mich. 48192
12D6-ODOR ABSORBERS
Huntington Lobs. Inc., P.O. Box 710, Huntington, Ind.
46750
West Chemical Products, Inc., 42-16 West St., Long
Islond, NY. 1 1101
Wyandotte Chemical Corp., Chemical Specialties Div.
Wyandotte, Mich. 48192
TOILET & URINAL CLEANERS-See 1001
VACUUM CLEANERS-See 607
13. Seating
1301 -AUDITORIUM CHAIRS
Co., American Seoting 901 Broodwoy, N.W., GronJ
Rapids, Mich. 49504
Chicago Used Choir Mort, 1320 S. Wobosh, Chicago,
III. 60605
Griggs Equipment, Inc., P.O. Box 630, Belton, Tex.
76513
Hayes Seoting Co., Inc., 120 Pickord Dr., Syracuse,
NY. 13211

When writing majiufacturen or Hieir distributors please mention The Modem TTieotre "Buyers' Directory."
Mich. 49502
win Seofing Co., P.O. Box 2429, Grand Ropids, Mich.
49501
Lone Stor Seofing, P.O. Box 1734, Dollos, Tex. 75221
-
Massey Seotingg Co., -- 100 Taylor St., Nashville, Tenn.
37208
Notional Theatre Supply Co., 411 Sette Dr., Poromus,
N.J. 07652
New Englond Seating 8. Construction Co., inc., 33-37
Simmons St., Boston, Mass. 02120
Seating Corp. ot New Yorli, 247 Water St., Brooklyn,
N.Y. 11201
Toshibo Photo Phone Co., Ltd., 8-10 Ginzo-Nishi,
Chuo-Ku. Tol
Stortronics Electronics Corp.,
wood, Cohf. 90028
1406-LAMPS, EXCITER
Altec Service Corp., 1 Anderson Ave., Moonochie, N.J.
07074
Atlantic Audio Visuol Corp., 630 9th Ave., N.Y., N.Y.
10036
Corbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
International Corbide Corp., 1225 Vine St., Philadelphia,
Po. 19107
Kinotone, Inc., 150 Atlantic St., Hackensock, N.J.
07601
SOS Photo Cine Optics, Inc., 40 Kero Rd., Corlstodt,
N.J. 07072
Westinghouse Electric Corp., Lamp Div., 1 Westinghouse
Plozo, Bloomfield, N J. 07003
Edword H. Wolk, Inc., 1241 S. Wobosh Ave., Chicago,
8 1407-MICROPHONES
Altec Lansing Corp., 1515 S. Manchester Ave., Anoheim,
Colif. 92803
Altec Service Corp., 1 Anderson Ave., Moonochie, N.J.
07074
Atlantic Audio Visual Corp., 630 9th Ave., N.Y., N.Y.
10036
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Hamilton Electronics Corp., 2726 Prott, Chicago, III.
60645
Kenneth R Meodes, PO Box 142, LA., Calif. 90053
SOS Photo Cine Optics, Inc., 40 Kero Rd., Corlstodt,
N.J. 07072
Stortronics Electronics Corp., P.O. Box 3048, Hollywood,
Colif. 90028
1408-PHOTOELEaRIC CELLS
Altec Service Corp 1 Anderson Ave., Moonochie, N.J.
,
07074
Carbons, Inc ,
10 Saddle Rd., Cedor Knolls, N.J. 07927
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Eprod, Inc. 123 W. Woodruff, Toledo, Ohio 43620
Internotionol Carbide Corp., 1255 Vine St., Philodelphio.
Pa. 19107
Kinotone, Inc., 150 Atlontic St., Hockensock, N.J.
07601
Stortronics Electronics Corp., P.O. Box 3048, Hollywood,
Calif. 90028
1409-PRE-AMPLIFIER WALL CABINET
Atlontic Audio Visual Corp., 630 9th Ave., N.Y., NY.
10036
AVS Theatre Div., 3109 Directors Row, Memphis,
Tenn. 38131
Bollontyne of Omolio, Inc., 1712 Jackson St., Omoho,
Neb. 68102
Carbons, Inc., 10 Saddle Rd.. Cedor Knolls, NJ. 07927
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Electro Sound, Inc., 725 Kifer Rd., Sunnyvole, Colif.
94086
Internotionol Carbide Corp., 1255 Vine St., Philodelphio,
Po. 19107
Kinotone, Inc., 150 Atlontic St., Hackensock, NJ.
07601
Kenneth R. Meodes, P.O. Box 142, L.A., Colif. 90053
Notional Theotre Supply Co., 411 Sette Dr., Poromus,
N.J. 07652
Stortronics Electronics Corp., P.O. Box 3048, Hollywood,
Colif. 90028
Westrex, 214 E. 1st St., Salt Lake City, Utoh 84111
1410-PUBLIC ADDRESS SYSTEMS
ig Co
803
Altec Service Corp., 1 Anderson Ave., Moonochie, N.J.
07074
Atlantic Audio Visual Corp., 630 9th Ave., N.Y., N.Y.
10036
AVS Theatre Div., 3109 Directors Row, Memphis,
Tenn. 38131
Century Projector Corp., 165 W. 46th, New York,
NY. 10036
Electro Sound, Inc., 725 Kifer Rd., Sunnyvale, Calif.
94086
Homilton Electronics Corp., 2726 Pratt, Chicogo, III.
60645
International Carbide Corp., 1225 Vine St., Philadelphia
Po. 19107
Kenneth R, Meodes, P.O. Box 142, L.A., Colif. 90053
Stortronics Electronics Corp., P.O. Box 3048, Hollywood,
Calif. 90028
Toshibo Photo Phone Co., Ltd., 8-10 Ginzo-Nishi,
Chuo-Ku, Tokyo, Japan
1411 -SOUND EQUIPMENT, COMPLETE
Altec Lonsing Corp., 1515 S. Monchester Ave., Anoheim,
Calif. 92803
Altec Service Corp., 1 Anderson Ave., Moonochie, N.J.
07074
Atlantic Audio Visual Corp., 630 9th Ave., N.Y., N.Y.
10036
AVS Theotre Div., 3109 Directors Row, Memphis,
Tenn. 38131
Bollontyne of Omoho, Inc., 1712 Jockson St., Omaha,
Neb. 68102
Carbons, Inc., 10 Soddle Rood, Cedor Knolls, N.J.
07927
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Cinecraft International, Inc., 1 1 Coesor Place, Moonochie,
NJ. 07074
Electro Sound, Inc., 725 Kifer Rd., Sunnyvale, Colif.
94086
Eprod, Inc., 123 W. Woodruff, Toledo, Ohio 43620
International Carbide Corp., 1225 Vine St., Philodelphia,
Po. 19107
Kelmor Systems, Inc., 284 Broadwoy, Huntington
Station, N.Y. 11746
Kinotone, Inc., 150 Atlantic St., Hackensock, N.J.
07601
Kenneth R. Meodes, P.O. Box 142, L.A., Colif. 90053
Notional Theatre Supply Co., 411 Sette Dr., Paramus.
N.J. 07652
SOS Photo Cine Optics, Inc., 40 Kero Rd., Corlstodt,
NJ. 07072
Stortronics Electronics Corp., P.O. Box 3048, Hollywood,
Colif. 90028
Toshiba Photo Phone Co., Ltd., 8-10 G Cinzo-Nishi,
Chuo-Ku, Tokyo, Jopon
Victor Cinematic Importing & Distributing Corp., 217
W. 18th St., Kansos City, Mo. 64108
Westrex, 214 E. 1st St., Salt Loke City, Utoh 84111
Wil-Kin, Inc., 301 North Ave., Atlonta, Go. 30308
1412-SOUND HEADS
Atlantic Audio Visual Corp., 630 9th Ave., N.Y., N.Y.
10036
Bollontyne of Omoho, Inc., 1712 Jockson St., Omaha,
Neb. 68102
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Cinecroft International, Inc., 1 1 Coesor Piece, Moonochie,
N.J. 07074
Electro Sound, Inc., 725 Kifer Rd., Sunnyvole, Colif.
94086
Eprod, Inc., 123 W. Woodruff, Toledo, Ohio 43620
Internotionol Carbide Corp., 1225 Vine St., Philodelphio,
Po. 19107
Notional Theatre Supply Co., 411 Sette Dr., Poromus,
NJ, 07652
Toshibo Photo Phone Co., Ltd., 8-10 Ginzo-Nishi,
Chuo-Ku. Tokyo, Jopon
Victor Cinematic Importing & Distributing Corp., 217
W. I8th St., K.C., Mo. 64108
Westrex, 214 E. 1st St., Salt Loke City, Utoh 84111
1413-SOUND SERVICE CONTRACT
Altec Lansing Corp. 1515 Monchester Ave., Anoheim,
Colif. 92803
Altec Service Corp., 1 Anderson Ave., Moonochie, N.J.
07074
AVS Theatre Div., 3109 Directors Row, Memphis
Tenn. 38131
RCA Service Co., Cherry Hill Offices, BIdg. 204-.-'
Comden, NJ. OBI 01

• iba
•
Mil"-
FREE self-mailer coupon preceding this section is provided to bring you full infonnation on any advertised product.
Startronics Electronics Corp., P.O. Box 3048, Hollywood,
Colif. 90028
Wil-Kin. Inc. 301 North Ave., Atlanta, Go. 30308
1414-SOUND TESTING EQUIPMENT
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
RTI, 8260 N. Elmwood Ave., Skokie, 111. 60076
Startronics Electronics Corp., P.O. Box 3048, Hollywood,
Calif. 90028
Triplett Coip., 286 Harmon Rd., Bluffton, Ohio 45817
1415-STEREOPHONIC SOUND ADAPTER
SYSTEMS
Co., P.O. Alexco Mfg. Box 10493, Oklahoma City,
Okla. 73110
AVS Theatre Div., 3109 Directors Row, Memphis.
Tenn. 38131
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Electro Sound, Inc., 725 Kifer Rd., Sunnyvale, Calif.
94086
Stortronics Electronics Corp., P.O. Box 3048, Hollywood,
Calif. 90028
Westrex, 214 E. 1st St., Salt Loke City, Utah 84111
1416-STEREOPHONIC SOUND SYSTEMS
Altec Lansing Corp., 1515 S. Manchester Ave., Anaheim,
Calif. 92803
AVS Theatre Div., 3109 Directors Row, Memphis,
Tenn. 38131
Bollantyne of Omaha, Inc., 1712 Jackson St., Omaha,
Neb. 68102
Carbons, Inc., 10 Saddle Rd., Cedar Knolls, N.J. 07927
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Electro Sound, Inc., 725 Kifer Rd., Sunnyvale, Calif.
94086
Eprad, Inc., 123 W. Woodruff, Toledo, Ohio 43620
St., Kinotone, Inc., 150 Atlantic Hackensock, N.J.
07601
Kenneth R. Meades, P.O. Box 142, L.A., Calif. 90053
National Theotre Supply Co., 411 Sette Dr., Poramus,
N.J. 07652
SOS Photo Cine Optics, Inc., 40 Kero Rd., Carlstadt,
N.J. 07072
Startronics Electronic Corp., P.O. Box 3048, Hollywood,
Colif. 90028
Toshiba Photo Phone Co., Ltd., 8-10 Ginzo-Nishi,
Chuo-Ku, Tokyo, Japan
Westrex, 214 E. 1st St., Solt Lake City, Utah 84111
1417-TRANSISTOR SOUND SYSTEMS
Altec Service Corp., 1 Anderson Ave., Moonachie, N.J.
07074
A.V.E. Corp., 250 W. 54th St., N.Y., N.Y. 10019
AVS Theotre Div., 3109 Directors Row, Memphis,
Tenn. 38131
Ballontyne of Omaha, Inc., 1712 Jackson St., Omoha,
Neb. 68102
Carbons, Inc., 10 Saddle Rd.. Cedar Knolls, N.J. 07927
Century Projector Corp., 165 W. 46th St., N.Y., N.Y.
10036
Cinecraft Internatior
Caesar Place, Moonachie,
N.J, 07074
Electro Sound, Inc., 725 Kifer Rd., Sunnyvole, Calif.
94086
Eprad, Inc., 123 W. Woodruff, Toledo, Ohio 43620
Hamilton Electronics Corp., 2726 Pratt, Chicago, III.
phia. Pa. 19107
Kelmar Systems, Inc., 284 Broodway, Huntington
Stotion, NY. 11746
Kinotone, Inc., 150 Atlantic St., Hackensock, N.J.
07601
Kenneth R Meades, P.O. Box 142, L.A., Calif. 90053
National Theatre Supply Co., 411 Sette Dr., Paro-
N.J. 07072
Startronics Electronics Corp., P.O. Box 3048, Hollywood,
Calif. 90028
Theotre Equipment Co., 1122 Industrial Dr., Matthews,
N.C. 28204
Toshibo Photo Phone Co., Ltd., 8-10 Ginza-Nishl,
Chuo-Ku, Tokyo, Japan
Victor Cinematic Importing & Distributing Corp., 217
15. Stage Equipment
1501 -CURTAIN CONTROLS & TRACKS
Automatic Devices Co., 2121 S. 12th, Allentown, Pa.
18103
Capitol Stoge Lighting Co., Inc., 509 W. 56th St.,
N.Y., N.Y. 10019
R. L. Grosh i, Sons, 4114 Sunset Blvd., Hollywood,
Calif. 90029
;,
Hayes Seating Co., Inc., 122 Pickard Dr., Syracuse,
I' N.Y. 13211
Knoxvllle Scenic Studios, P.O. Box 1029, Knoxville,
I -inn. 37901
-Ity Scenic Studios, 40 Seacliff Ave., Glen Cove,
'W. 11542
Photo Phone Co., Ltd., 8-10 Ginzo-Nishi,
jo-Ku, Tol^yo, Japan
" t'JRTAINS, STAGE
l.';h'iny Co.,
509 56th St.,
4 Sunset Blvd., Hollywood,
Plckord Dr., Syracuse, N.Y.
Knoxville Scenic Studios, P.O. Box 1029, Knoxville,
Tenn. 37901
Novelty Scenic Studios, Inc., 40 Seocliff Ave., Glen
Cove, N.Y. 11542
Soundfold, Inc., P.O. Box 2125, Doyton, Ohio 45429
Toshiba Photo Phone Co., Ltd., 8-10 Ginzo-Nishi,
Chuo-Ku, Tokyo, Japan
1503-MASKING EQUIPMENT
Automatic Devices Co., 2121 S. 12th, Allentown, Po
18103
Copitol Stoge Lighting Co., Inc., 509 W. 56th St.,
N.Y., N.Y. 10019
R. L. Grosh & Sons, 4114 Sunset Blvd., Hollywood,
Colif. 90029
Hayes Seating Co., Inc., 120 Pickard Dr., Syracuse,
1321
Hurley Screen Cc 26 Sarah Dr., Formingdale,
N.Y. 11735
Knoxville Scenic Studios, P.O. 1029, Knoxville,
Tenn. 37901
Novelty Scenic Studios, Inc., 40 Seacliff Ave., Glen
Cove, N.Y. 11542
Toshiba Photo Phone Co., Ltd., 8-10 Ginzo-Nishi,
Chuo-Ku, Tokyo, Japan
1504-SCREEN BRUSHES
Broun Brush Co,, 8833 78th St., Woodhoven, N.Y.
11421
Capitol Stage Lighting Co., Inc., 509 W. 56th St,,
NY., N.Y. 10019
Hurley Screen Co. Inc., 26 Soroh Drive, Formingdale,
N.Y. 11735
1505-SCREEN FRAMES, Variable & Fixed
Curvature
American General Supply Co., Inc., 2300 1st Ave.,
Seattle, Wash. 98121
Capitol Stage Lighting Co., Inc., 509 W. 56th St.,
N.Y., N.Y. 10019
Hurley Screen Co., Inc., 26 Soroh Drive, Formingdale,
NY. 11735
Mulone & Son, Pittsburgh St., Cheswick, Pa. 15024
Novelty Scenic Studios, Inc., 40 Seacliff Ave., Glen
Cove, N.Y. 11542
SOS Photo Cine Optics, Inc., 40 Kero Rd., Carlstadt,
N.J. 07072
Stewart Filmscreen Corp., 1161 W. Sepulveda Blvd.,
Williams Screen Co., 1674 Summit Lake Blvd., Akron,
Oh.o 44314
1506-SCREENS, INDOOR THEATRE
Capitol Stage Lighting Co., Inc., 509 W. 56th St.,
N.Y., N.Y. 10019
R.L. Grosh & Sons, 4114 Sunset Blvd., Hollywood,
Colif. 90029
Hayes Seating Co., Inc., 122 Pickard Dr., Syracuse,
NY. 13211
Hurley Screen Co., Inc., 26 Sarah Dr., Formingdale,
1735
Knoxville Scenic Studic '.O. Box 1029, Knoxvil
Tenn. 37901
Novelty Scenic Studios, Inc., 40 Seacliff Ave., Glen
Cove, N.Y. 11542
Stewort Filmscreen Corp., 1161 W. Sepulvedo Blvd.,
Torronce, Calif. 90502
Walker-American Corp., 2665 Delmor Blvd., St. Louis,
Mo. 63103
Wil-Kin, Inc., 301 North .Ave., Atlanta, Go. 30308
1507-STAGE HARDWARE & RIGGING
Capitol Stage Lighting Co., Inc., 509 W. 56th St.,
New York, N.Y. 10019
R. L. Grosh & Sons, 4114 Sunset Blvd., Hollywood,
Colif. 90029
Knoxville Scenic Studios, P.O. Box 1029, Knoxville,
Tenn. 37901
Novelty Scenic Studios, Inc., 40 Seacliff Ave., Glen
Cove, N.Y. 11542
1508-STAGE SCENERY
Capitol Stage Lighting Co., Inc., 509
R.L, Grosh & Sons, 4
Calif. 90029
Knoxville Scenic Studic
Tenn. 37901
16. Ticket Office
56th
St.,
Sunset Blvd., Hollywood,
.0. Box 1029, Knoxville,
1601-ADMISSION CHECKER
Autotrac Equip. Co., P.O. Box 73785, Metoirie, La.
70003
Drive In Theatre Mfg. Co., 709 N. 6th St., Kansas
City, Ks. 66101
Eprad, Inc., 123 W. Woodruff, Toledo, Ohio 43620
Notional Ticket Co., 1564 Broodwoy, N.Y. 10036
Perey Turnstiles, 101 Pork Ave,, N.Y. 10017
ADMISSION PRICE SIGNS-See 113
1602-AUTOMATIC TELEPHONE
ANSWERING SERVICE
Dictaphone Co, Box G9, 120 Old Post Rd,, Rye, N.Y.
10580
1603-CASH CONTROL SYSTEMS
Abbott Coin Counter Co., Rivordole Ave., Greenwich,
Conn, 06830
Eprad, Inc., 123 W. Woodruff Ave., Toledo, Ohio
43620
Generol Register Corp., Div. Universal Controls, Inc.,
National Ticket Co., 1564 Braodwoy, N.Y., N.Y. 10036
NCR Company, Main & K Sts. Dayton, Ohio 45409
(for concessions)
Perey Turnstiles, 101 Pork Ave., N.Y., N.Y. 10017
Ticketron Inc., 777 Third Ave., New York, New York
10017
1604-CASH DRAWERS
Abbott Coin Counter Co., Riverdole Ave., Greenwich,
Conn. 06830
Butler Fixture & Mfg. Co., 2323 S. Lipan, Denver,
Colo. 80223
Indiono Cosh Drawer Co., P.O. Box 236, Shelbyville,
Ind., 46176
Notional Ticket Co., 1564 Broadway, N.Y., N.Y. 10036
1605-CHANGE-MAKING MACHINES
Abbott Coin Counter Co., I
Ave., Greenwich,
Conn. 06830
Ardoc, Inc., 11711 Chillicothe Rd., Chesterlond, Ohio
44026
Brandt Automatic Cashier Co., 705 12th St., Wotertown.
Wis. 53094
Consolidoted Ticket Register Corp., 1784 Coney Island
Ave., Brooklyn, N.Y. 11230
Globe Ticket Co., 112 N. 12th St., Philodelphio, Po.
19107
National Ticket Co., 1564 Broadway, N.Y., N.Y. 10036
1606-COIN SORTERS & COUNTERS
Abbott Coin Counter Co., Riverdole Ave., Greenwich.
Conn. 06830
Brandt Automatic Coshier Co., 705 12th St., Watertown,
Wis. 53094
Klopp Engineering, Inc., 35551 Schoolcraft, Livonia,
Mich. 48151
Nodex Industries, Inc., 220 Delowore Ave., Buffalo,
N.Y. 14202
Notional Ticket Co., 1564 Broodwoy, N.Y., N.Y. 10036
1607-DOORMAN'S STUB RECEPTACLES
Butler Fixture 8. Mfg. Co., 2323 S. Lipan, Denver,
Colo. 80223
Consolidated Ticket Register Corp., 1148 Coney Island
Ave., Brooklyn, N.Y. 11230
Globe Ticket Co., 112 N. 12th St., Philadelphia, Po.
19107
Perey Turnstiles, 101 Pork Ave., New York, N.Y.
10017
1608-ELECTRONIC RESERVATION SYSTEMS
National Ticket Co., 1564 Broadway, New York, New
York 10036
RTI, 8260 N. Elmwood Ave., Skokie, 111. 60076
Ticketron, Inc., 777 Third Ave,, NY., N.Y. 10017
1609-SPEAKING TUBE (for Ticket Office)
Goldberg Bros., 3535 Larimer St., Denver, Colo. 80205
1610-TICKETS
Ansell-Simplex Ticket Co., Inc., 2834 W. Chicago Ave.,
Chicogo, 111. 60622
Globe Ticket, 112 N. 12th St., Philadelphia, Po.
19107
Konsos City Ticket Co., 716 North Agnes, Kansas City,
Mo. 64120
Notional Ticket Co., 1564 Broodwoy, N.Y., N.Y. 10036
Weldon. Williams & Lick, P.O. Box 168, Fort Smith,
Ark. 72901
1611 -TICKET CHOPPERS & BOXES
Consolidated Ticket Register Corp., 1784 Coney Island
Ave., Brooklyn, N.Y. 11230
Goldberg Bros., 3535 Lorimer St., Denver, Colo. 80205
Lowrence Metal Products, Inc., 60 Prospect Ave.,
Lynbrook, N.Y. 11563
National Ticket Co., 1564 Broadway, N.Y., N.Y. 10036
Perey Turnstiles, 101 Pork Ave., NY., N.Y. 10017
Stein Woodcraft Corp., 18 Neil Court, Oceonside,
NY. 11572
1612-TICKET DISPENSERS
Bornett Nameplote Co., 9304 Kromerwood PL, Los
Angeles, Colif. 90034
Consolidoted Ticket Register Corp., 1784 Coney Island
Ave., Brooklyn, N.Y. 11230
General Register Corp., Div. Universol Controls, Inc.,
271 Schilling Circle, Cockeysville, Md. 21030
Globe Ticket Co., 112 N. 12th St., Philadelphia, Pa.
19107
Notional Ticket Co., 1564 Broadway, N.Y., N.Y. 10036
1613-TICKET ISSUING MACHINES
Ansell-Simplex Ticket Co., Inc., 2834 W. Chicago
Ave.. Chicogo, III. 60622
Ardoc, 11711 Chillicothe Rd., Chesterlond Ohio
Inc.,
44026
Consolidoted Ticket Register Corp., 1784 Coney Island
Ave., Brooklyn, N.Y. 11230
Generol Register Corp., Div. Universal Controls, Inc.,
271 Schilling Circle, Cockeysville, Md., 21030
Globe Ticket Co., 112 N. 12th St., Philadelphia 19107
Notional Ticket Co., 1564 Broodwoy, N.Y. 10036
1614-TICKET RACKS
Ansell-Simplex Ticket Co., 2834 W. Chicago Ave.,
Chicago, III. 60622
Butler Fixture 8. Mfg. Co., 2323 So. Llpon, Denver,
Colo. 80223
Globe Ticket Co., 112 N. 12th St., Philadelphia, Po.
19107
Notionol Ticket Co., 1564 Broadway, N.Y., N.Y. 10036
Stein Woodcraft Corp., 18 Neil Court, Oceonside,
N.Y. 11572
Weldon Williams & Lick, P.O. Box 168. Ft. Smith,
Ark. 72901
Edw. H. Wolk, Inc., 1241 S. Wabash Ave., Chicago,
III. 60605
1615-TICKET REGISTERS

When writing manufacturers or their distributors please mention The Modern Theatre "Buyers' Directory.'
General Register Corp., Div. Universal Controls, Inc.,
Circle, Cockeysville, Md. 21030
National Ticket Co., 1564 Broodway, N.Y., N.Y. 10036
1616-TURNSTILES
Alvarado Mfg. Co., Inc., 10626 Rush St., El Monte,
Calif. 91733
Autotrac Equip. Co., P.O. Box 73785, Metoirie, La.
70003
National Ticket Co., 1564 Broadway, N.Y., N.Y. 10036
Perey Turnstiles, 101 Park Ave., N.Y., N.Y. 10017
17. Vending Machines
1701 -CANDY VENDER
Fawn Soles, Inc., P.O. Box 1333, Des Moines, lowo
50305
Midland Products Co., 67 8th Ave., Minneopolis,
Minn. 55413
Rowe Internotional, Inc., 75 Troy Hills Rd., Whippany,
N.J. 07981
Vendo Co., 127 W. 10th St., Konsos City, Mo. 64105
1702-CIGARET VENDER
Fawn Soles, Inc., P.
1333, Des Moines, Iowa
50305
Midland Products Co., 67 8th Ave., Minneapolis,
Minn. 55413
Rowe International, inc., 75 Troy Hills Rd., Whippany,
N.J. 07981
Seeburg Sales Corp., 1500 N. Dayton St., Chicago 60622
Vendo Co., 127 W. 10th St., Konsos City, Mo. 64105
1703-COFFEE VENDERS
Coffee Mot Corp., 251 S. 31st St., Kenilworth, N.J.
07033
Fawn Sales, Inc., P.O. Box 1333, Des Moines, Iowa
50305
Midland Products Co., 67 8th Ave., Minneapolis,
Minn. 55413
Rowe International, Inc., 75 Troy Hills Rd., Whippany,
N.J. 07981
RMi, 300 Jackson Rd,, Warminster, Pa. 18974
Seeburg Soles Corp., 1500 N. Dayton St., Chicago 60622
Vendo Co., 127 W. 10th St.. Konsos City. Mo. 64105
1704-COIN & CURRENCY CHANGERS
Globe Ticket Co., 112 N, 12th St., Philadelphia, Pa.
19107
Hamilton Scale Corp., 3350 Secor Rd., Toledo, Ohio
43606
Rowe International, Inc., 75 Troy Hills Rd., Whippany,
1705-DRINK VENDERS
Fawn Soles, Inc., P.O. Box 1333, Des Moines, Iowa
50305
Jet Spray Corp., 195 Bear Hill Rd., Wolthom, Moss.
02154
Midland Products Co., 67 8th Ave., Minneapolis,
Minn. 55413
Rowe Internotionol, Inc., 75 Troy Hills Rd., Whippany,
N.J. 07981
Seeburg Soles Corp., 1500 N. Dayton St., Chicago 60622
Vendo Co., 127 W. lOtti St., Kansas City, Mo. 64105
1706-GUM VENDERS
Fawn Soles, Inc., P.O. Box 1333, Des Moines, Iowa
50305
Rowe Internotionol, Inc., 75 Troy Hills Rd., Whippany,
N.J. 07981
Vendo Co., 127 W. 10th St., Kansas City, Mo. 64105
1707-MILK VENDERS
Rowe International, Inc., 75 Troy Hills Rd., Whippany,
N.J. 07981
Vendo Co., 127 W. 10th St., Kansas City, Mo. 64105
1708-NUT VENDERS
Gold Medal Products Co., 1825 Frcemon Ave, Cincinnati,
Ohio 45214
Rowe International, Inc., 75 Troy Hills Rd., Whippany,
N.J. 07961
1709-POPCORN VENDERS
Electroware Corp., 5150 Angola Rd., Toledo, Ohio
43615
Fawn Soles, Inc., P.O. Box 1333, Des Moines, Iowa
50305
Krijpy Kisf Korn Machine Co., 120 S. Hoisted, Chicago,
III. 60606
Midlond Products Co., 67 8th Ave., Minneapolis,
Minn. 55413
Sno-Mast«r Mfg. Co., 124 Hopkins PI., Baltimore, Md.
21201
Vend-A-Box, Inc., 504 Campbell Towers, Newport, Ky.
41071
1710-SANDWICH VENDERS
Fawn Sales, Inc., P.O. Box 1333, Des Moines, Iowa
50305
Rowe Internotional, Inc., 75 Troy Hills Rd., Whippany,
N.J. 07981
Vendo Co., 127 W. 10th St., Kansas City, Mo. 64105
18. Miscellaneous
1801 -CONSULTING & DESIGN SERVICE
Dan Acitr, Interiors, 206 Pork Ave., Winter Pork
Fla. 32789
A.V.E, Corp., 250 W. 54th St., N.Y., N.Y. 10019
Century Proiector Corp., 165 W. 46th St., New York,
N.Y. 10036
Cinemo Designers 1245 Adams, Boston, Moss. 02124
Drive-In Theatre Mfg. Co., 709 N. 6th St , Konsos
City, Kos. 66101
Eastern Golf Co., 2537 Boston Rd., Bronx, N.Y. 10467
Mel C. Glotz & Associates, 1550 Dover St., No. 5,
Lakewood, Colo. 80215
Hayes Seating Co., Inc., 122 Pickard Dr., Syracuse,
NY. 13211
Keimor Systems, Inc., 284 Broadway, Huntington
Station, N.Y. 11746
Motion Picture Design Assoc, 2526 Rosewood Ave.,
Roslyn, Pa. 19001
Selby Industries, Inc., 3920 Congress Pkwy., West Richfield,
Ohio 44286
Theatre Construction Co., Inc., Foirfield Drive-ln
Theatre, Fairfield, 111. 62837
1802-GIVEAWAYS, PREMIUMS, BALLOONS,
THEATRE GAMES
Block & Co., Inc., nil S. Wheeling, Wheeling, III.
60090
Deluxe Premiums, Inc., 630 9th Ave., N.Y. N.Y.
10036
Eagle Rubber Co., 710 Orange St., Ashland, Ohio
44805
Flowers of Hawaii, 670 S. Lafayette Pork Place, Los
Angeles, Calif. 90057
Globe Ticket Co., 112 N. 12th St., Philadelphia, Po.
19107
Hollywood Amusement Co., 3750 Oakton St., Skokie,
III. 60076
Novelty Gomes Co., 1263 Prospect Ave., Brooklyn
Pic Corp.. 28-30 Confieid St., Oronge, N.J. 07050
Pioneer Rubber Co., 900 Tiffin Rd., Willord, Ohio
44890
Premium Products, 339 W. 44th St., N.Y., N.Y. 10036
Southern Balloon Co., P.O. Box 246, Go. Savings
Bank BIdg., Atlanto, Go. 30303
1803-LADDERS & SCAFFOLDS, SAFETY
Precision Equipment Co., 4401 N. Rovenswood
Chicago, III. 60640
1804-LUBRICANTS, PENETRATING
OILS, CORROSION INHIBITORS
Century Projector Corp., 165 W, 46th St., New
York. NY. 10036
E. I. du Pont de Nemours & Co., 1007 Market St.
Wilmington, Del. 19898
Kinotone, Inc., 150 Atlantic St., Hackensock, N.J.
07601
1805-ORCHIDS
Flow«f5 of Howoti, 670 S. Lofoyette Porx Ploce, Los
Anoeles, Calif., 90057
1806-SAND URNS
Lawrence Metal Products, Inc., 60 Prospect Ave.,
Lynbrook, N.Y. 11563
1807-THEATRE FRANCHISES
American Automated Theatres, Inc., United Founders
Tower Suite 1550, Oklahoma City, Okla. 73112
Mini-Art Operating Co., Inc., 2421 N. Romsey, Springfield,
Mo. 65803
1808-TRAILERS
Filmock Trailer Co., 1327 S. Wobojh, Chicago 60605
H&H Productions Color Lob., 3705 N. Nebrosko Ave,,
Tampa, Fla. 33603
Motion Picture Service Co., 125 Hyde St., Son Fronciico,
Colif. 94102
National Equipment Corp., 2680 Youngfield St.,
Lakewood, Colo. 80215
Notional Screen Service, 1600 Broadway, N.Y., N.Y.
10019
Parrot Film Service, Inc., 'P.O. Box 541, Des, Moines,
lo. 50302
Theatre Screen Advertising, 2100 Stout St., Denver,
Colo. 80205
1809-UNIFORMS
Angelico Uniform Co.
Mo. 63112
1810-UNIFORMS-Disposable Collars,
Dickeys, etc.
Gibson Lee Inc., 95 Binney St., Combridge, Mass.
19. Drive-ins
1901-ADMiSSION CONTROL SYSTEMS
Alvarado Mfg. Co., Inc., 10626 Rush St., El Monte,
Calif. 91733
Consolidated Ticket Register Corp., 1784 Coney Island
Ave., Brooklyn, N.Y. 1 1230
Drive-ln Theotre Mfg. Co., 709 N. 6th St., Kansas
City, Kas. 66101
Eprad, Inc., 123 W. Woodruff Ave., Toledo, Ohio
43620
General Register Corp., Div. Universal Controls, Inc.,
271 Schilling Circle, Cockeysville, Md. 21030
National Ticket Co., 1564 Broadway, N.Y. 10036
Stroblifc Co., 29 W. 5th N.Y. 10011
1 St., Inc.,
Inc., Ultro-Vioiet Products, 5100 Walnut Grove Ave,,
San Gabriel, Calif. 91778
1902-AIR CONDITIONERS, IN-CAR
Parkaire Engineering Corp., P.O. Box 6022, Cleorwater,
Flo. 33518
1903-BOXOFFICES
Notional Ticket Cr, ,
1564 Broadway, N.Y., N.Y.
10036
Selby Industries, Inc., 3920 Congress Pkvyy., West Richfield,
Ohio 44286
David Siegel Engineers, 259 Kent St., Brookline, Mass.
02146
1904-CANOPIES
D & D Theatre Screens, Inc., P.O. Box 4042, Overland
Pork, Kos. 66204
Filon Div., Vistron Corp., 12333 Von Ness Ave., How
thorne, Calif. 90250
Selby Industries, 3920 Congress Pkwy., West Richfield,
Ohio 44286
1905-CAR COUNTER
Drive-ln Theatre Mfg, Co,, 709 N. 6th St., Kansas
City, Kos. 66101
Eprod, inc., 123 W, Woodruff, Toledo, Ohio 43620
General Register Corp,, Div. Universal Controls, Inc.,
271 Schilling Circle, Cockeysville, Md. 21030
K-Hill Signal Co., 326 W. 3rd St., Uhrichsville, Ohio
44683
1906-CHAIRS AND BENCHES, OUTDOOR
SEATING
Americon Seating Co., 901 Broadway N.W., Grond
Rapids, Mich. 49504
J.E. Burke Co., P.O. Box 549, Fond du Loc, Wis.
54936
Hayes Seoting Co., Inc. 122 Pickord Dr., Syracuse,
N.Y. 13211
Ideal Seating Co., 519 Ann St., Grand Rapids, Mich.
49502
Mirocle Eguip. Co., PO, Box 275, Grinnell, Iowa 50112
1907-CIRCULAR TYPE DRIVE-IN THEATRE
Mini-Art Operating Co,, Inc, 2421 N. Ramsey St.,
Springfield, Mo, 65803
1908-DIRECTIONAL LIGHTS, TRAFFIC
Drive-ln Theatre Mfg, Co,, 709 N. 6th St., Kansas
Citv, Kos. 66101
Roy-O-Vac Div., ESB, Inc., 6414 Schroeder Rd.,
Madison, Wis. 53711
Strong Electric Corp. 87 City Pork Ave., Toledo, Ohio
43601
1909-EXIT CONTROLS, TRAFFIC
Drive-in Theatre Mfg. Co., 709 N. 6th St. Kansas
City, Kos. 66101
Eastern Golf Co., 2537 Boston Rd„ Bronx, N.Y. 10467
National Screen Service Corp., 1600 Broadway, N.Y.,
N.Y. 10019
1910-FENCES, STEEL
D & D Theatre Screens, Inc., P.O. Box 4042, Overland
Park, Kos. 66204
Selby Industries, Inc., 3920 Congress Pkwy., West
Richfield, Ohio 44286
1911 -FIREWORKS
All American Fireworks Display Co., P.O. Box 8392,
208 Broadway, Kansas Citv, Mo. 64105
Capitol & Bo
St., P.O. Box 8392, Kansas City, Mo. 64105
Atlas Fireworks, 5415 E. Century Blvd., Lynwood, Calif.
90262
Hudson Fireworks Co., 1920 W. 77th St., Cleve
land, Ohio 44102
Illinois Fireworks Co., P.O. Box 792, Danville, III.
61834
Liberty Display Fireworks, P.O. Box 683, Danville, III.
61832
Nationwide Fireworks, P.O. Box 1922, Saginaw, Mich.
48605
Paramount Fireworks Co,, P,0. Box 1337, Texorkano,
Texas 75501
1912-FLAG POLES
Ace-Hi Displays, Inc., 206 Grondvilie Ave., Grand
Rapids, Mich. 49502
All Nations-Capitol Flog & Bonner Co., P.O. Box 8392,
118 W. 5th St., Kansas City. Mo. 64105
American Playground Device Co., P.O. Drawer 2599,
Anderson, Ind. 46011
J.E. Burke Co., P.O. Box 549, Fond du Loc, Wis.
54936
Bux-Mont Signs, 221 Horsham Rd., Horsham, Pa.
19044
Eastern Golf Co., 2537 Boston Rd., Bronx, N.Y.
10467
General Playground Equip., Inc., 1133 S. Courtland
Ave., Kokomo, Ind. 46901
Delmor F. Harris Co., Box 288, Concordia, Ks. 66901
Recreation Equip. Co., P.O. Box 21288, Anderson,
Ind. 4601 1
Trojan Playground Equip. Co., 11 2nd Ave., N.E., St.
Cloud, Minn. 56301
FLOODLIGHTS-See 807
1913-FOGGING EQUIPMENT
Burgess Vibrocraftcrs, Inc., Rt. 83, Groysloke, III,
60030
C. B Dolge Co., Ferry Lone West, Westport, Conn
06860
Eastern Golf Co., 2537 Boston Rd., Bronx, N.Y. 10467
Northeastern Associotes, Route 46, Totawa, N.J 07512
Solvit Chemical Co., 7001 Roywood Rd., Modison,
Wis. 53713
1914-GOLF, MINIATURE
Eastern Golf Co., 2537 Boston Rd., Bronx, N.Y. 10467
Lommo Enterprises, 305 Cherry St., Scronton, Po. 18501
1915-HEATERS-ln-Car, Electric

i F
1
preceding
1
.
12
Eprod, Inc., 123 W. Woodruff Ave., Toledo, Ohio
Gle^nn* E. Koropp Co., 2539 Tesia Way, Sacramento,
Themolotor Corp., 1628 Victory Blvd., Glendale, Calif.
91201
1916-HEATERS-ln-Car, Gas (Flameless)
Stanford Industries, 311 Woukegon Ave., Highwood
III. 60040
1917-HEATER THEFT PREVENTION
Drive-In Theatre Mfg. Co., 709 N. 6th St., Kansas
City, Ks. 66101
Filmack Troiler Co., 1327 S. Wobash Ave., Chicago,
III. 60605 ,, ^
Speaker Security Co., 17th St. & Willow Ave., Hoboken,
N.J. 07030
1918-INCINERATORS & CARTS
Alsto Co., 11052 Pearl Ave., Cleveland, Ohio 44136
1919-INDUCTION RECEIVERS
(For Car Stereos)
Alcxco Mfg Co, Box 10493, Oklahoma City, Okla.
73110
1920-JUNCTION BOXES (For InCar
Speakers)
Lee Artoe Corbon Co., 1243 Belmont St., Chicago 60657
Drive-ln Theatre Mfg. Co., 709 N. 6th St., Kansas
City, Kos. 66101 „ . ^ „^,
Eprod, Inc., 123 W. Woodruff Ave., Toledo, Ohio
43620
Glenn E. Koropp Co., 2539 TesIa Way, Sacramento,
Projected Sound, Inc., Box 112, Plainfield, Ind. 46168
Reed Speaker Co., P.O. Box 732, Edgemont Branch,
Golden, Colo. 80401
1921-UGHTING SYSTEMS
General Electric Co., Agency 8. Distributor Sales Dept.,
I River Rd.. Schenectady, N.Y. 12305
David Siegel Engineers, 259 Kent St., Brookline, Moss.
02146
1922-LITTER REMOVAL EQUIPMENT
Strong Co., P.O. Box 68, Atwater, Ohio
44201
Ross-Temp, Inc., (trash compactor), 1805 S. 55th St.,
Chicago, III. 60650
1923-MOSQUITO & INSECT REPELLENTS
Burgess Vibrocroftcrs Inc., Rt. 83, Graysloke, III.
60030
C. B. Dolge Co., Ferry Lane West, Westport, Conn.
06880
Eostern Golf Co., 2537 Boston Rd., Bronx, N.Y.
10467
Pic Corp., 28-30 Canfleld St., Orange, NJ. 07050
Precision Equipment Co., -4401 N. Rovenswood,
Chicago, III. 60640
1924-PAINT, DECORATIVE, for Drivelns
Selby Industries, Inc., 3920 Congress Pkwy., W.
Richfield, Ohio 44286
Spatz Paint Industries, Inc., 1601 N. Broadway, St.
Louis, Mo. 63102
Staelcote Mfg. Co., 3418 Gratiot St., St. Louis, Mo. 63103
1925-PAINT, Drive-In Screen
Courtesy Service, 6350 W. Exposition, Lokewood,
Colo. 80226
D & D Theatre Screens, Inc., P.O. Box 4042, Overland
Pork, Kos. 66204
Selby Industries, Inc., 3920 Congress Pkwy., West Richfield,
Ohio 44286
David Siegel Engineers, 259 Kent St., Brookline, Moss.
02U6
Spatz Paint Industries, Inc., 1601 N. Broadway, St.
Louis, Mo. 63102
Steelcote Mfg. Co., 3418 Grotiot, St. Louis, Mo. 63103
Technikote Corp., 63 Seobring St., Brooklyn, N.Y. 11231
1926-PEST & INSECT CONTROL
(Also See 1913 & 1923)
Brulin & Co., Inc., P.O. Box 270-B, Indionopolis, Ind.
46206
Burgess Vibrocrafters, Inc., Rt. 83, Graysloke, III.
60030
C. B. Dolge Co., Ferry Lone West, Westport, Conn.
06880
Eastern Golf Co., 2537 Boston Rd., Bronx, N.Y. 10467
Generol Industrial Co., 1760 W. Montrose, Chicogo,
III. 60613
Northeastern Associates, Route 46, Totowo, N.J. 07512
Pic Corp., 28-30 Confield St., Orange, N.J. 07050
Solvit Chemicol Co, 7001 Poywood Rd., Madison,
Wi"„ 53713
1927-PICNIC TABLES
American Ployground Device Co., P.O. Drawer 2599,
Anderson, Ind. 4601
Burkft Co., P.O. Box 549, Fond du Lac, Wis. 54936
n'^ral Ployground Equip., Inc., 1133 Courtlond Ave.,
jlp. Corp., P.O.
>.0. Box 1734, Dollos, Tex,
FREE self-mailer
:
this sectioB is proyided to bring you full information on ony advertised product.
1928-PLAYGROUND EQUIPMENT-
Kiddie Rides, Power Driven
Amusement Supply Co., 1791 Vine St., Salt Lake City,
Utah 84121
King Amusement Co., Inc., Box 216, New Haven,
Mich. 48048
Mirocie Equip. Co., Box 275, Grinnell, Iowa 50112
Troion Ployground Equip. Mfg. Co., 11 2nd Ave., St.
Rider
Propelled
Cloud, 55301
1929-PLAYGROUND EQUIPMENT-
American Playground Device Co., P.O. Drawer 2599,
Anderson, Ind. 46011
Delmor F. Harris Co., Box 288, Concordia, Ks. 66901
Hoyes Seating Co. Inc., 122 Pickord Dr., Syracuse,
NY. 13211
Dr SecTe~
Equip. Co., Box 275, Grinnell, Iowa 50112
1930-PLAYGROUND EQUIPMENT-
Slides, Swings, Teeter-Totters, etc.
Americon Playground Device Co., P.O. Drawer 2599,
Anderson, Ind. 46011 „,„,,
J E Burke Co,, P,0. Box 549, Fond du Loc, Wis. 54936
General Playground Equip., Inc., 1133 S. Courtlond
Ave., Kokomo, Ind. 46901 _ ^„
Delmer F. Harris Co., P.O. Box 288, Concordia, Kos.
66901
Hayes Seating Co., Inc., 122 Pickord Dr., Syracuse,
Lone Stor Seating Co., P.O. Box 1734, Dallas, Tex.
75221
uip. l-o.
Equip. Corp., >.0. Box 2188, Anderson,
Ind. 46011
2nd Ave.
1931 -PLAYGROUND EQUIPMENT-
Trackless Trains
Deibler Trackless Trains, 914 Claflin, Manhattan, Ks.
66502
1932-POST LIGHTS
Drive-ln Theotre Mfg. Co., 709 N. 6th St., Konsos
Citv, Kas. 66101
Eprod, Inc., 123 W. Woodruff, Toledo, Ohio 43620
Glenn E, Koropp Co., 2539 Teslo Way, Sacramento,
Projected Sound, Inc., Box 112, Plainfield, Ind. 46168
Sylvonio Electric Products, Inc., 730 3rd Ave., N.Y.,
N.Y. 10017
Telo-Calor Lighting Co., South Newlond St.,
Denver, Colo. 80226
1933-POST LIGHT TRANSFORMERS
Dnve-ln Theatre Mfg. Co., 709 N. 6th St., Kansas
City, Kas. 66101
Eprod Inc., 123 W. Woodruff, Toledo, Ohio 43620
Generol Electric Co,, Agency & Distributor Soles Dept.,
I River Rd., Schenectady, N.Y. 12305
Kneisley Electric Co,, 2501-09 Logronge St., P.O. Box
3537, Toledo, Ohio 43608
Glenn E. Koropp Co., 2539 Teslo Way, Sacramento,
Calif. 95825
1934-RAMP LIGHTS
Dnve-ln Theatre Mfg. Co., 709 N. 6th St., Kansas
City, Kos. 66101
Eprod, Inc., 123 W, Woodri
Reed Speaker Co., Rt. I, Bo:
1935-RECORDED MUSIC & ANNOUNCE-
MENT—(Intermission Tapes,
Radio Spots, etc.)
Alliance Drive-ln Theatre Recording Service, 4041
Centrol, Kansas City, Mo. 641 1
RCA Service Co., Cherry Hill Offices, BIdg. 204-2,
Camden, N.J, 08101 „ ,. ,
Startronics Electronics Corp,, P.O. Box 3048, Hollywood,
Calif.
1936-SCREEN TOWER FACING
D i D Theatre Screens, Inc., P.O. Box 4042, Overland
Pork, Kos. 66204
Selby Industries, Inc., 3920 Congress Pkwry., West Richfield,
Ohio 44286
Dovid Siegel Engineers, 259 Kent St., Brookline, Moss.
02146
Theatre Construction Co., Inc., Foirfield Drive-ln The
atre, Fairfield, 111, 60837
1937-SCREEN TOWER-PAINTING &
SERVICE
Selby Industries, Inc., 3920 Congress Pkwy., W. Richfield,
Ohio 44286
David Siegel Engineering, 259 Kent St., Brookline,
Moss. 02146
1938-SCREEN TOWERS
D & D Theatre Screens, Inc. P,0. Box 4042, Overload
Pork, Kos. 66204
Selby Industries, Inc., 3920 Congress Pkwy., West Richfield,
Ohio 44286
Dovid Siegel Engineers, 259 Kent St., Brookline, Moss.
02146
Theotre Construction Co., Inc., Fairfield Drlve-ln
Theatre, Foirfield, III. 62837
1939-SPEAKER CONES
Lee Artoe Cartxjn Co., 1243 Belmont St., Chicogo 60657
Drive-ln Theatre Mfg. Co., 709 N. 6th St., Kansas
City, Kos. 66101
Eprod, Inc., 123 Woodruff Ave., Toledo, Ohic
^
Glenn E. Koropp Co., 2539 Telso Woy, Sacramento,
Calif. 95825
Minneapolis Speaker Co., 3806 Grand Ave. So., Minneapolis,
Minn. 55409
Proiected Sound, Inc., Box 112, Ploinfield, Ind. 46168
Reed Speaker Co., 7530 W. 16th Ave., Lokewood,
Colo. 80215
1940-SPEAKER CORDS
Lee Artoe Cortjon Co., 1243 Brtmont St., Chieogo 40657
Drive-ln Theatre Mfg. Co., 709 N. 6th St., Konsos
City, Kos. 66106
Eprad Inc., 123 W. Woodruff, Toledo, Ohio 43620
Glenn' E. Koropp Co., 2539 Telso Way, Socromento,
Kenneth R. Meades Co., P.O. Box 142, Los Angeles,
Calif. 90053
Minneopolis Speaker Co., 3806 Grand Ave. So., Minneapolis,
Minn. 55409
Projected Sound, Inc., Box 112, Plainfield, Ind. 46168
Reed Speoker Co., 7530 W. 16th Ave., Lokewood,
Colo. 80215
1941 -SPEAKER COVERS
Lee Artoe Carbon Co., 1243 Belmont St. Chicago 60657
Eprod, Inc., 123 Woodruff, Toledo, Ohio 43620
1942-SPEAKER POSTS
Lee Artoe Carbon Co., 1243 Belmont St., Chicago
60657
National Theatre Supply Co., 411 Sette Dr., Poromus,
N J 07652
Reed Speaker Co., 7530 W. 16th Ave., Lokewood,
David Siegel Engineers, 259 Kent St., Brookline, Mass.
Selby Industries, Inc., 3920 Congress Pkwy., West
Richfield, Ohio 44286 ,...., ^ .
Theatre Co., Inc., Construction Foirfield Dnve-ln
III. Theotre, Fairfield, 62837
1943-SPEAKER RECONING SERVICE
C & M Recone Co., 826 Alexander Road, Princeton,
N.J. 08540
Minneopolis Speoker Co., 3806 Grond Ave. So., Minneapolis,
Minn. 55409
Reed Speaker Co., 7530 W. 16th Ave., Lokewood,
Colo. 80215
1944-SPEAKERS, INCAR
Lee Artoe Carbon Co., 1243 Belmont St., Chicago 60657
Drive-ln Theatre Mfg. Co., 709 N. 6th St., Kansas
City, Kos. 66101
Eprod, Inc., 123 W. Woodruff Ave., Toledo, Ohio
43620
Glenn E. Koropp Co., 2539 Telso Way, Socromento,
Calif. 95825
Hayes Seating Co., Inc., 122 Pickord Dr., Syracuse,
N.Y. 13211
National Theatre Supply Co., 41 1 Sette Dr., Poromus,
Proiected Sound, Inc., Box 112, Plainfield, Ind. 46168
Reed Speaker Co., 7530 W. 16th Ave., Lokewood,
Colo. 80215
1945-SPEAKER THEFT PREVENTION DEVICES
Lee Artoe Corbon Co., 1243 Belmont St., Chicago 60657
Dri-e-ln Theatre Mfg. Co., 709 N. 6th St., Kansas
City, Kos. 66101
Filmack Troiler Co., 1327 S. Wobash Ave., Chicago,
III 60605
Proiected Sound, Inc., Box 112, Plainfield, Ind. 46168
Reed Speaker Co., P.O. Box 732, Edgemont Bronch,
Golden, Colo. 80401
Speaker Security Co., 17th St. & Willow Ave., Hoboken,
NJ. 07030
1946-SPEAKERS-THEFT PROOF
Drive-ln Theatre Mfg. Co., 709 N. 6th St., Konsos
City, Kas. 66101 ,.,,,
Eprod, Inc., 123 W. Woodruff, Toledo, Ohio 43620
Glenn E. Koropp Co., 2539 Teslo Way, Sacramento,
"Permanent" Drive-ln Pr

Material and Equipment by TRADE NAMES
AN ALPHABETICAL DIRECTORY OF COMMODITIES POPULARLY REFERRED TO AS "ADVERTISED BRANDS"
ABBOCOIN coin hondling equipment: /\bbott Coin
1 1, Counter Co., Riverdole Ave., P.O. Box 34 Greenwich.
Conn. 06831
ACE reel-end alorm: Ace Electric i Chemicol Co. Inc.
P.O. Box "AC," Hoilondole, Flo. 33009
ACOUSTI-WALL ocoustically treoted wall covering;
Acousti-Woli, P.O. Box 15432, Columbus, Ohio
43215
AD-X automatic dry chemical fire extinguishers: Red
Comet, Inc. 33rd St., N.N., N.Y. 10001
Red Comet, Inc., 2309 W. Main, Littleton, Colo.
CANDY APPLE MAGIC coating for candy apples:
Victor Products Corp., 328 N. 18fh St., Richmond,
Vo. 23223
CANDI MAT condi apple cooker: Supurdisplay/server
Sales, Inc., 1109 N. Mayfair Rd., Milv/aukee, Wis.
53226
CRYSTAL TIPS automatic icemoker: McQuay Div.,
McQuoy-Perfex, Inc., 13600 Industrial Pork Blvd.,
Minneapolis, Minn. 55440
CS 2100 coin counting & sorting machine: Abbott
Coin Counter Co., Riverdole Ave., Greenwich, Conn.
06830
0£SIGNEK SERIES heavy duty matched counter eqi
ment: Stor Mtg. Co., 9325 Olive Blvd., St. Louis, i
63132
CASTLEBERRY'S barbecue, hot dog, chili, beef stew,
chili con carne: Castleberry's Food Co., 1621 15th
St., Augusta, Ga. 30903
DIAMOND LICORICE DROPS: Henry Heide, Inc.. P.O.
Box 271, Jujytruit Lane, New Brunswick, NJ.
08903
ANNIVERSARY popcorn mochine: Cretors & Co., Box
1329, Nashville, Tenn. 37202
ASTRO-LOUNGER & ROCKER theatre chair: Massey
Seating Co., 100 Taylor St., Nashville, Tenn. 37208
ATLAS Hi-Back Lounge chair: Irwin Seating Co., Box
2429-B, Grand Rapids, Mich. 49501
ATOMIC FIREBALLS: Ferrora Pan Candy Co., 7301
W. Harrison, Forest Pork, III. 60130
BALCOLD reflector, "cold": Bausch & Lomb, inc.,
365 St. Paul St., Rochester, N.Y. 14605
BANG-0 unpopped popcorn: Consolidated Popcorn Co.,
P.O. Box 309, Scholler, Iowa 51053
60040
BEVELETTERS formed letters from 5" to 24" sizes:
Bevelite-Adler Co., 17819 Figueroa St., Gardena,
Cohf. 90248
BIT-0-HONEY: Ward Candy Co., Two Penn Plaza,
New York, N.Y. 10001
BLACK MAGIC BOX border chaser: Bayside Timers,
Inc., 43 69 162nd St., Flushing, N.Y. 11358
BLAK-RAY block light 8. fluorescent paints: Ultraviolet
Products, Inc., 5100 Walnut Grove Ave., San
Gobriel, Calif. 91778
BLUE RIBBON BRAND yellow popcorn: Parker Popcorn
Co., Inc^ 500 S. Second St., P.O. Box 110, Murray,
Ky. 420/l
BODIFORM choir: American Seating Co., 901 Broadwoy
N.W,, Grand Rapids, Mich. 49504
LOLD VENTURE and BOLD VOYAGE commerciol grade
corpets: Lees Carpets, Norristown, Pa. 19401
BOWLAIDE restrooms, toilet bowl cleaner: Brulin &
Co,, Inc., P.O. Box 270 B Indianapolis, Ind. 46206
BONDSETT commercial grade carpet: Lees Corpets,
Norristown, Po. 19401
BRITEWAY cleoner & disinfectont: C. B. Dolge Co.,
Ferry Lane West, Westport, Conn. 06880
BUCKAROO WHIRL Miracle Equip. Co., Grinnell, Iowa,
50112
BURKE-BUILT playground, sports ond recreotion equipment:
J. E. Burke Co., P.O. Box 549, Fond du Lac,
Wis. 54936
BUTTER-CORN popcorn warmer: Manley, Inc., 1920
Wyandotte, P.O. Box 1006, Konsas City, Mo. 64141
tUTTERCUP popcorn container: Supurdisploy/Server
Sales, 1109 N. Mayfair Rd., Milwaukee, Wis. 53226
BUTTERFINGER candy bor: Curtiss Candy Co., Div.
Stondord Brands, 3638 N. Broadway, cfhicogo. III.
60613
BUTTERFLAKE popcorn: Notional Oofs Co., P.O. Box
T, Woll Lake, Iowa 51466
BUTTER-MAT and BUTTER SERVER dispenser: Supurdisploy/Server
Soles, 1109 N. Mayfair Rd., Milwoukee,
Wis. 53226
BUTTER-UP butter dispenser: Monley, Inc., 1920
Wyandotte, P.O. Box 1006, Kansas City, Mo. 64141
CELEBRITY hot and cold drink, candy, cigoret vender:
Rowe Internotionol, Inc., 75 Troy Hills Rd., Whippony,
N.J. 07981
CENTURY projectors: Century Projector Corp., 165
W. 46th St., N.Y., N.Y. 10036
CHANNELITE formed letters from 17" to 31" sizes:
Bevelite-Adler Mfg., 17819 Figueroa St., Gardena,
Colif. 10248
CHERRY RED licorice candy: Switzer Licorice Co., 621
N. 1st St., St. Louis, Mo. 63102
CHEW-ETS: Goldenberg Candy Co., 161 W. Wyoming
Ave., PhilQdelphio, Po. 19140
CHOCOLATE FLAVORED BABIES candy: Henry Heide,
Inc., P.O. Box 271, Jujyfruif Lone, New Brunswick,
N.J. 08903
CHUNKY original 8. pecon: Ward Candy Co., Two
Penn Place, New York, N.Y. 10001
CINEMASCOPE onomorphic lenses: Bausch & Lomb,
Inc., 365 St. Poul St., Rochester, N.Y. 14605
CINEMECCANICA projectors, 35 and 35/70mm, xenon
lamphouses: Carbons, Inc., 10 Saddle Rd., Cedar
Knolls, NJ. 07927
CINEMOTION display service; Notional Screen Service
Corp., 1600 Broadway, N.Y., N.Y. 10019
CIRCLE-R In-car heaters: Drive-In Theotre Mfg. Co.,
709 N. 6th St., Kansos City, Kas. 66101
CIRCLITE junction box: Drive-In Theatre Mfg. Co.,
709 N. 6th St., Kansas City, Kas. 66101
CIRCUS TRAIN trackless miniature train: Mirocle Equipment
Co., Box 275, Grinnell, Iowa 50112
CITATION auditorium chairs; Irwin Seating Co., P.O.
Box 2429, Grand Rapids, Mich. 49501
CLARK candy bars: D. L. Clark Co., 503 Mortindale
St., Pittsburgh, Pa. 15212
CLEANALL dishwashing compounds: Solvit Chemical
Co., 7001 Roywood Rd., Madison, Wis. 53713
COCA-COLA soft drink: Coca-Colo Co., 310 North
Ave., Atlonto, Go. 30301
COCOYL coconut oil seasoning; Roy Smith Co., 365
Pork St., Jocksonville, Flo. 32203
COLDISPLAY Ice cream cabinets: Supurdisploy/Server
Solos, Inc., 1109 N. Moyfoir Rd., Milwaukee,
Wis. 53226
COLOSSEUM popcorn & drink machine: Manley, Inc.,
P.O. Box 1006, Konsas City, Mo. 64141
COMET auditorium choirs; Irwin Seating Co., P.O. Box
2429, Grand Rapids, Mich. 49501
COMET & CONSTELLATION popcorn mochine: Star
Mfg. Co., 9325 Olive Rd., St. Louis, Mo. 63132
CORE-LITE projection lamps: C. S. Ashcraft Mfg. Co.,
36-32 38th St., Long Islond City, N.Y. IIIOV
CORONARC carbons: West Coast Theatre Service, 909
N. W. 19th, Portland, Ore. 97209
CRADLE-GLO homburger rotlsserie: Crodle Queen Barbecue
Corp., 1171 61st St., Brooklyn, N.Y. 11219
CRETORS popcorn, popcorn warmers, coromel corn,
cotton candy machines: Cretors & Co., Box 1329,
Noshville, Tenn. 37202
CRESCENT fountain syrups: Roy Smith Co., 365 Park
St., Jacksonville, Flo. 32203
CRISPY peanut butter bars: Planters Peonuts, Div.
Stondord Bronds, 625 Modison Ave., N.Y., N.Y.
10028
CROWN projectors: Toshiba Photo Phone Co. Ltd.,
8-10 GInzo-Nishi, Chuo-Ku, Tokyo, Japan.
CRUSH beverages: Crush International, Inc., 2201
Main St., Evonston, III. 60202
CRYSTAL GAIN and CRYSTALWHITE screens: Walker-
American Corp., 2665 Delmor Blvd., St. Louis, Mo.
63103
Sunset Blvd., Hollywood, Calif. 90069
DRINK-0-MATIC combination drink dispenser & Ice
Dr.,
moker: Mile High Equip. Co., 545 Santo F«
Denver, Colo. 80204
DRIZZLE CARD car ram visor: Dri-View Mfg. Co.,
436 Baxter, Louisville, Ky. 40204
DR PEPPER and SUGAR FREE DR PEPPER fountain
vending syrup: Dr Pepper Co., P.O. Box 5086,
Dallas, Texas 75222
D-SIGN changeable marquee letters; Sign Products,
1319 W. 12th Place, 90015
L.A., Calif.
"DUPLEX" 2-way stoinless steel strow dispenser;
Duplex Strow Dispenser Co., Inc., Box 98, Pocific
Palisades, Calif. 90272
DYNAMAT playground protective covering: Jamison
Inc., S. St., 8800 Mettler Torrance, Calif. 90003
DYNAMIC SUPER sound systems: Stortronics Elec-
Corp., 2111 Empire, P.O. Box 3048, Hollywood,
Calif. 90028
EASTERLING UNIVERSAL LETTER changeable plastic
letters: Eosferling Sign Service, P.O. Box 1219,
Clonton, Ala. 36045
ECCO 1500 film cleaning & conditioning solution:
St.,
Electro-Chemical Products Corp., 89 Walnut
Moncloir, N.J. 07042
ECONO PLEAT ocousticol draperies; Eos'West Carpet
Co., 2664 S. Lo Cienego Blvd. L.A., Calif. 90034
ELECTRO-AIRE electric hand dryers; Electric-Aire
Corp., 16924 State St., So. Holland, 111. 60473
ELECTROMODE in-cor heaters; Climate Control Div.,
Singer Co., 62 Columbus St., Auburn, N.Y. 13022
EMBOSSED silver screens: Williams Screen Co., 1674
Summit Lake Blvd., Akron, Ohio 44314
ENCORE chairs; Heywood-Wokefield Co., 206 Central
St., Gardner, Mass. 01440
FANTA fruit drinks: Coco-Colo Co., 310 North Ave.,
Atlanta, Go. 30301
FANTASY playground equipment; Jamison, Inc., 8800
S. Mettler St., Torrance, Calif. 90003
FEDI automatic projectors: Texos Theotre Supply, 915
S. Alamo, Son Antonio, Tex. 78205
FEPCO printed products: Fepco Theotre Adv., Box 795,
Omaha, Neb. 68101
FILON SIGN PANELS shatter-proof fiber gloss for
signs, marquees & changeable letters: Filon Div.,
Vistron Corp., 12333 Von Ness Ave., Howthorne,
Calif. 90250
FLOORITE floor polishers and scrubbers: United Floor
Machine Co., 7715 S. Chicogo Ave., Chlcogo, 111.
60619

14
FRESCA soft drink: Coco-Colo Co.,
Atlonto, Go. 30301
310 North Ave.,
FUN-FUL playground equipment: General Playground
Equipment Inc., 1133 S. Courtlond Ave., Kokon-To.lnd.
46901 ^„,,.
FUNHOUSE: Mirocle Equip. Co., Gnnnell, Iowa 5UM^
FUTURA carbon ore
P|;°iff' i°". '°'"P'5^"'?L„^*p°';?
Electric Corp., Div. of Holophone, 87 City Park
Ave , Toledo, Ohio 43697
FYR-FYTER fire extinguishers: Norris Industries, Fire
& Safety Equip. Div^, P.O. Box 2750, Nework, NJ.
07114
GALAXY popcorn mochines: Stor Mfg. Co., 9325
St. Blvd., Louis, Mo. 63132
SARD boxoftice computer system: Driye-ln Theotre
Mfg Co 709 N. 6th St., Kansas City, Ks. 66101
GIANT programs: Fepco Theatre Adv., Box 795, Omoho,
Olive
Neb. 68I0I
GLADIATOR ouditorium chairs: Irwin _ Seating Co.,
Box 2429-8, Grand Rapids, Mich. 49501
GLAMOUR-COMFORT seats: Interi
St., Philade.phK
Corp., 1225 Vine
GLENCO 400 refrigerators, f
Glenco Refrigeration Corp.,
delphiQ, Pa. 19134
GLENRAY hot dog machine: Greer Enterprises, Inc.,
Chicago St., Quincy, Mich. 49082
31
GLO-TOP speaker junction box: Eprad, Inc., 123 W.
Woodruff Ave., Toledo, Ohio 43624
GOOD N- PLENTY licorice flovored candy: Q"°^er
29U
City Chocolate Confectionery Co., Inc., i
&
Gront Ave., Philadelphia, Pa. 19114
GRIPDUST floor cleaner: C.B. Dolge Co., Ferry Lone
West, Westport, Conn. 06880
GUARd'iAN XL refrigerators: ^^e"

TRADE NAME INDEX
P.O. Box 630, Belton, Tex. 765
QUADRATOR i drink refrigerotcd dispenser: Multiplex
Co., MOO Ferguson Ave., St. Louis, Mo. 63133
QUALATEX balloons: Pioneer Rubber Co., 900 Tiffin Rd.,
Willard, Ohio 44890
QUARTZ FOLLOW: Capitol Stage Lighting Co., Inc.,
509 W. 56th St., New York, N.Y. 10019
QUEEN MODEL Al and A2 automoted theotre equipment'
Queen Feature Service, Inc., 2409 1st Ave.
N., Birmingham, Ala. 35203
REDDI-LITE emergency lights: American Dryer Div.,
Utah American Corp., 1124 E. Franklin St., Huntington,
Ind. 46750
REED in-cor speakers: Reed Speaker Co., 7530 W.
16th Ave., Lakev»ood, Colo. 80215
REESE'S peanut butter cups: Hershey Chocolate Corp.,
19 E. Hershey Ave., Hershey, Pa. 17033
REFRESHERETTE hot dog 8. drink machines: Manley.
Inc., P.O. Box 1006, Kansas City, Mo. 64141
REGENCY popcorn machine: Stein Woodcraft Corp.,
18 Neil Court, Oceonside, N.Y. 11572
RELAX-A-BENCH benches: Miracle Equipment Co.,
Box 275, Grinnell, lowo 50112
RELAX-RECLINER reclining back choirs: Heywoodfield
Co 206 Ce St., Gardner, Mass.
140
RENOVEX film cleaner: Neumade Products Corp.,
720 White Plains Rd., Scarsdoie, N.Y. 10583
RETEC film equipment: RTI, 8260 N. Elmwood Ave.,
Skokie, III. 60076
RIO fountain syrups: C.R. Frank Popcorn & Supply
Co., 2219 Delmar Blvd., St. Louis, Mo. 63103
ROCKER LOUNGER seats: Massey Seating Co., 100
Taylor St., Nashville, Tenn. 37208
ROCKET popcorn: Chrisman Popcorn Co., Rocket Centre,
Murray, Ky. 42071
ROCK 'N' RIDE playground ride: Miracle Equipment
Co., Box 275, Grinnell, lowo 50112
ROLL-A-GRILL frankfurter grill: Roll-A-Grill Corp. of
America, 645 1st Ave., N.Y., N.Y. 10016
ROSS-TEMP flaked ice mochine, drink dispenser: Ross-
Temp, Inc., 1805 S. 55th Ave., Chicago, III. 60650
ROOFTOP year round air conditioners: Transoirco,
Inc., usAIRco Div., P.O. Drawer B, Delaware, Ohio
43015
ROTO-GRILLE hot dog broiler: Hollywood Servemaster
Co., Division of Supurdisplay/Server Sales, Inc., 1109
N. Moyfoir Rd., Milwaukee, Wis. 53226
OVL fountain
Co., 365 Park
SANKOR reflectors, projection lenses, and anamorphic
attachments: Texas Theatre Supply, 915 S. Alamo,
Son Antonio, Texos 78205
SATURN WHIRL playground ride: Miracle Equipment
Co., Box 275, Grinnell, lowo 50112
SAVOROL popcorn seasoning: Blevins Popcorn Co.,
P.O. Box 278, Nashville, Tenn. 37202
SCOTSMAN automotic ice machines: Scotsman Ice Machines,
Div., King-Seeley Thermos Co., 505 Front St.
Albert Lea, Minn. 56007
SEAZO popcorn seasoning: Simonin's Sons, Inc., C.F.,
Tiogo & Belgrade Sts., Philadelphia, Pa. 19134
SERVETTE, SERVETTE 530 and SERVETTE JR. popcorn
wormers and infrored food and sandwich
warmers: Hollywood Servemaster Co., Diviison of
Supurdisplay/Server Soles, Inc., 1109 N. Moyfoir
Rd., Milwaukee, Wis. 53226
SERVO-MAT butter dispenser: Supurdisploy/Server Soles,
1109 N. Moyfoir Rd., Milwoukee, Wis. 53226
SERV-O-RAMIC concession stond: Manley, Inc., P.O.
Box 1006, Kansas City, Mo. 64141
SHAKEMAKER milk shake machine: Sweden Freezer
Mfg. Co., 3401 17th Ave. W., Seattle, Wosh. 98119
SHAMPOOMATIC carpet shampoo machine: Pullman
Vocuum Cleaner Corp., 123 Medford St., Maiden,
Mass. 02148
SHOWCASE popcorn warmer: Stein Woodcroft Corp.,
18 Neil Court, Oceonside, N.Y. 11572
SIMPLEX projection ond sound equipment: Notional
Theatre Supply Co., 411 Sette Dr., Poromus, N.J.
07652
SINGLE-CUPPERS RMi automatic fresh-brew coffee
machines; RMi, 300 Jacksonville Rd., Warminster,
Pa. 18974
SKY-HIGH popcorn cortons, bogs & solt: Midlond
Products Co., 67 Bfh Ave., N.E., Minneapolis, Minn.
55413
SMITHFIELD hot dog dressing, roost beef dressing,
borbecue and meat souce: Smithfield Horn & Products
Co., Inc., P.O. Box 507, Smithfield, Vo. 23430
SNAP LOK plastic changeable letters: Bevelite-Adlcr
Co., 17819 Figueroa St., Gardeno, Colif. 90248
SOFTSERVER soft serve freezers: Sweden Freezer Mfg.
Co., 3401 17th Ave. W., Seattle, Wash. 98119
SOLITROL solid state lighting control equipment:
Word Leonard Electric Co., 31 South St., Mount
Vernon, N.Y., 10550
P.O. Box 2125, Dayton, Ohio 45429
SOUNDMASTER receiver: Alexco Mfg. Co., P.O. Box
10493, Oklohomo City, Okla. 73110
SPECIFIC plastic letter trock: Sign Products, 1319 W.
13th Place, L.A., Colif. 90015
SPEED-SCOOP popcorn scoop: Speed-Scoop, P.O. 4081 2,
Son Francisco, Calif.
SPIX insecticides: C. B. Dolge Co., Ferry Lone West,
Westport, Conn. 06880
SPORTSMAN floshlights & lanterns: Roy-O-Voc Div.,
ESB, Inc., 6414 Schroeder Rd„ Madison, Wis. 53711
SPOTLIGHT cold drink vender: Rowe International,
Inc., 75 Troy Hills Rd., Whipping, N.J. 07981
SPRITE soft drink: Coco Colo Co., 310 North Ave., Atlanta,
Go. 30301
SS weed killer: C. B. Dolge Co., Ferry Lone West,
Westpcrt, Conn. 06880
STABLINE automotic voltage regulators: Superior
Co., St., Electric 383 Middle Bristol, Conn. 06010
STAK-EZE flat letters: Bovelite-Adler Co., 17819
Figueroa St., Gardena, Calif. 90248
STARBREW coffee urns: Star Metal Corp., Trenton
«. Ann Sts., Philodelphio, Pa. 19134
STAR FROST sandwich units and under-counter refrigerators
ond freezers: Star Metal Corp., Trenton
& Ann St., Philodelphio, Pa. 19134
STARGAZER powered ferris wheel: Mirocle Equipment
Co., Box 275, Grinnell, lowo 50112
STA-RITE heatlomps; Stor Mfg. Co., 9325 Olive Blvd.,
St. Louis, Mo. 63132
STARLINE service wore ond cold drink equip.: Dripcut
Starline Corp., P.O. Box 3131, Santo Barbara,
Calif. 93105
STAR-MASTER counter cooking equipment: Stor Mfg.
Co., 9325 Olive Blvd., St. Louis, Mo. 63132
STARTEMP hot food serving tables: Star Metal Corp.,
Trenton 8, Ann Sts., Philadelphia, Pa. 19134
STEAMETTE portoble steam toble: Greer Enterprises,
Inc., 31 Chicago St., Quincy, Mich. 49082
STELLAR theotre seots: Americon Seating Co., 901
Broadwoy N.W., Grand Rapids, Mich. 49504
STERILAIRE germicidal lamps: Ultro-Violet Products,
Inc., 5100 Wolnut Grove Ave., San Gabriel, Colif.
91778
STYLE aluminum anodized letter track: Sign Products,
1319 W. 12th Place, L.A., Calif. 90015
SUPER CINEX proiection lamps: C. S. Ashcroft Co.,
36-32 38th St., Long Island City, N.Y. 11101
SUPER CORE-LITE projection lamps: C. S. Ashcroft
Mfg. Co., 36-32 38th St., Long Island City, N.Y.
11101
SUPER-GLO motion picture screen: Hurlev Screen Corp.,
26 Saroh Drive, Farmlngdole, N.Y. 11735
SUPER HI-INTENSITY screens: Wolker-Americon Corp ,
2665 Delmar Blvd., St. Louis, Mo. 63103
SUPER LUXAR proiection lenses: Par Products Corp.,
1660 18th St., Santo Monica, Colif. 90404
SUPER-OPTICA screen: Hurley Screen Co., Inc.,
26 Soroh Drive, Farmlngdole, N.Y. 11735
SUPER-SERVICE projector ports: LoVezzi Machine
Works, 4635 W. Lake St.. Chicago, III. 60644
SUPER STAR popcorn machine: Star Mfg. Co., 9325
Olive Blvd
, St. Louis, Mo. 63132
SUPER SUCTION vacuum cleaners: National Super
St., Service Co., 1946 N. 13th Toledo, Ohio 43624
SUPER TROUPER spotlight: Strong Electric Corp., 11
Citv Park Ave., Toledo, Ohio 43601
SWEDISH GYM exercitinq opporatus: Delmer F. Harris
Co.. P.O. Box 288, Concordia, Kas. 66901
SWINGER turnstile: Autotroc Equip. Co., P.O. Box
73785, Metoirie, Lo. 70003
SWORD large reel film handling unit: Eprad, Inc.,
123 W. Woodruff, Toledo, Ohio 43620
SYR-O-MATIC syrup dispensing system: Pepsi-Colo Co.,
Purchase, NY. 10577
TAB soft drink: Coco-Colo Co., 310 North Ave., Atlonto.
Go. 30301
TAD 1000-turbooir no rewind: Drive-In Theatre Mfg.
Co., 709 N. 6th St., Kansas City, Ks. 66101
TAKITA film handling equipment: Cinecraff International,
Inc., 11 Coesor Place, Moonochie, N.J.
07074
TEEM soft drink: Pepsi-Colo Co., Purchose, N.Y.
10577
TENNESSEE VALLEY popcorn: Word Popcorn Co., Inc.,
212 Peochtree St., P.O. Box 787, Scottsboro, Alo.
35768
3SM film transport system: Drive-In Theatre Mfg.
Co.. 709 N. 6th St., Konsos City, Ks. 66101
TICKETAKER stub rod control system: General Register
Corp., Div. Universal Controls, Inc., Cockeysville,
Md. 21030
T-N-T popcorn: T-N-T Products, Inc., 804 Moss. St.,
Lawrence, Kas. 66044.
TOASTREAT sandwich maker: Roll-A-Grill Corp. of
Americo, 645 1st Ave., N.Y, 10016
TOKIWA projectors: Cinccraft International Inc., I 1
Caesar Place, Moonochie, N.J. 07074
TOLONA pizza products: Tolono Pizzo Products Corp.,
2513 W. Armitoge Ave., Chicago, III. 60647
TORNADO SLIDE: Miracle Equip. Co., Grinnell, lowo
50112
TOTEM corryout troys; Winchester Carton Corp., SO
Cross St., Winchester, Moss. 01890.
TOSHIBA projection equip.: Toshiba Photo Phone Co.,
Ltd., 8-10 Ginzo-Nishi, Chuo-Ku, Tokyo, Jopon,
and Internotionol Corbide Corp., 1225 Vine St.,
Philodelphio, Po. 19107
T.R.A.D. potentcd circle individuol screen: Mini-Art
Opr. Co., Inc., 2421 N. Ramsey, Springfield, Mo.
65803
TRANS VERIER motor generator set for projection
booms: General Precision Inc., Keorfott Div., 12690
Elmwood Ave., Clevelond, Ohio 44114
TRICLAD motors & generators: Generol Electric Co.,
Agency & Distributor Soles Dept., 1 River Rd.,
Schencctody, N.Y. 12305
TRI SWING oction opporatus: Delmar F. Horris Co.,
P.O. Box 288, Concordia, Kansas 66901
TROPICAL fountain syrups: Roy Smith Co., 365 Pork
St., Jacksonville, Flo. 32203
TROUPER spotlight: Strong Electric Corp., Div. of
Holophane, 87 City Park Ave., Toledo, Ohio 43697
TROUT'S LOOSE LEAF service manual on sound and
proiection: Wesley Trout, Boss BIdg., Box 575, Enid,
Okla. 73701
TUFCOLD cold reflector: Strong Electric Corp., Div. of
Holophane, 87 City Pork Ave., Toledo, Ohio 43697
TUFLITE background panels: Filon, Div. Vistron Corp.,
12333 S. Von Ness Ave., Hawthorne, Colif. 90250
264 ANAMORPHIC lenses: Projection Optics Co., 271
11th Ave., East Orange, N.J. 07018
UNCAR projector carbon and arc igniters for automatically
starting arc: Union Carbide Corp., Carban
Products Div., 270 Pork Ave., N.Y., N.Y. 10017
ULTRAMATTE goin white screen: Stewort Filmscreen
Corp., 1161 W. Sepulvedo, Torronce, Colif. 90502
ULTRA SOLVEX cleoner for air conditioning: Chemical
Solvent Co., P.O. Box 487, Birmingham, Ala. 35201
ULTRA-VISION projection system: Wil-Kin, Inc., 301
North Ave., N.E., Atlanta, Go. 30308
UNICO floor polishers and scrubbers: United Floor
Co., S. III.
Machine 7715 Chicogo Ave., Chicogo,
60619
UNI-VAC vacuum cleaners: United Floor Machine
Co., 7715 S. Chicago Ave., Chicago, III. 60619
UNIVARC carbon ore lamps: Strong Electric Corp.,
Div. of Holophane, 87 City Pork Ave., Toledo, Ohio
43601
UNIVERSAL slide proiectors: Strong Electric Co., Div.
of Holophane, 87 City Park Ave., Toledo, Ohio
43601
UPPER 10 soft drink syrups; Royol Crown Colo Co.,
P. O. Box 1440, Columbus, Go. 31902
USS CYCLONE steel chain link fence. United States
Steel Supply Div., USS Cyclone Fence Soles, 13535
S. Taronce Ave., Chicago, 111. 60608
VAPOSECTOR insecticide: West Chemicol Products,
Inc., 4246 West St., Long Island, N.Y. 11101
VARISTAT adjustable outo-tronsformer dimmers:
Word Leonard Electric Co., 31 South St., Mount
Vernon, N.Y. 10550
VEGA popcorn wormer: Stein Woodcraft Corp., 18
Neil Court, Oceonside, N.Y. 11572
VERTAR projector lenses: Por Products Corp., 1660
St., 18th Sonto Monica, Calif. 90404
V.I.P. 35 complete projector system: Bollontyne of
Omaha, Inc., 1712 Jackson St., Omoho, Nebr.
68102
1221 Baltimore Ave., Konsos City, Mo. 64105
VISTA POP popcorn machine: Manley, Inc., P. O. Box
1006, Kansas City, Mo. 64141.
VITTLE VENDOR self-service hot food dispensers: Stor
Metal Corp., Trenton & Ann Sts., Philodelphio, Po.
19134
WEAVER'S popcorn: Weaver Popcorn Co., Inc., Von
Buren, Ind. 46991.
WESLEAF soap with dispenser: West Chemicol Products
Inc., St., 42-16 West Long Island, N.Y.
11101
WHITE WAY spots: Capitol Stage Lighting Co., Inc.,
509 W. 56th St., N.Y., N.Y. 10019
WHIZ candy bor: Poul F. Beich Co., 1121 Front,
Bloomington, 111. 61701
WINDMASTER screen tower; Selby Industries, Inc., 3920
Congress Pkwy, West Richfield, Ohio 44286
WOLK-LUBE lubricont ore lomps: Edword H. Wolk,
Inc., 1241 S. Wobosh Ave., Chicago, III. 60605
XE/LAMP carbon arc conversion system: LP. Assoc,
Inc., 9249 W. 3rd St., Beverly Hills, Colif. 90210
XLP-35 & XLP-16 xenon long play projectors: A.V.E.
Corp., 250 W. 54th St., N.Y., N.Y. 10019
XR-171 onti-stotic peorlescent screen: Tcchnikote
Corp., 63 Seobring St., Brooklyn, N.Y. 11231.
X-12 flare retardents: E.I. du Pont de Nemours & Co.,
1007 Morket St., Wilmington, Del. 19898
ZAG NUT candy bar: D. L. Clark Co., 503 Mortindale
St., Pittsburgh, Pa. 15212
ZE-LITE xenon projection lombs, bulbs 8. rectifiers:
C.S. Ashcroft Mfg. Co., 36-32 38th St., Long
Island, N.Y. 11101

I
I
I
THEATRE EQUIPMENT AND SUPPLY DEALERS: U.S. AND CANADA
ALABAMA: ' Bi'mingham-The Queen Feoture Service,
Inc 2409 First Ave., No. 35203 (Bill MCNenziej
ARIIONA: Phoenix—Arizona Theotre E'JuiPT''"? ,.t
Supply Co., Inc., 1410 E. Washington 85036 (Vince
Orrell)
ARKANSAS: North Little Rock—Arkareos Theatre SuppiV
Inc., 4270 E. 43rd at Smokey Lone, 72117
(Harrigon Wortsmith)
.-AiienDuiA-
^Ync 8537
'Culver
W
Cifv—Budd
Wash.ng'ton
Theatre
Blvd., 90230
Supply,
(Eddie
Budd)
•Glendolc—John P. Filbert Co., Inc., Box 5085,
St. 1100 Flower 91201 (Spero Kontos)
Los Angeles— -Notional Theotre Supply Co., 2001 S.
Lo Cienego Blvd., 90034 (G. J. Hessick)
Theotre Service & Supply, Inc., 1109 S. Lo Cenego
Blvd.
(Som Aspoth)
Sacramento—Glenn E. KorpppDrive-ln Theatre Supply,
2539 Teslo Way, 95825 (Glenn E. Koropp)
Son Francisco—Notional Theatre Supply Co., 876
Harrison St., 94107 (J.C. Dolk)
•Pocific Theatre Equipment Corp., 142 Leovenworth
St 94)02 (Robert Woelfl) (Jerry Horroh)
Western Theatricol Equipment, 187 Golden Gate Ave.
94102 (James R. Barry)
,ci/a c
Santa Ana— Projection Service Co., Inc., 1514A t.
Edinger Ave., 92705 (James Gillespie)
COLORADO: Denver-- Notional Theatre Supply, 2111
Champa St. 80205 (Dick Lutz)
-Western Service & Supply Co Inc., 2100 Stout St.
80205 (Robert K. Tonkersley)
aven—Notionol Theatre Sup-
CONNECTICUT:
!., Hamden, 06500
ply, 1890 Dixw
DISTRICT OF COLUMBIA: Washington—R&S Theatre
Supply, 4701 42nd St., N.W. (Ross S. Wheeler,
Samuel N. Wheeler)
FLORIDA: Jacksonville—Roy Smith Co., 365 Pork St.
32203 (Roy Smith)
United Theatre Supply, 941 W. Boy St., 32204 (Cecil
,
•MIAMh-Joe Hornstein, Inc., 759 W. Flogler St
33130 (Hoi Hornstein)
20th 33161
National Theotre Supply, 14879
(M. P. Toubmon)
GEORGIA: Albany—Dixie Theatre Service & Supply, H
North Slcppey Blvd., P.O. Box 546, 31702 (J.
McClung)
'Atlanta—American Theatres Supply, Box 54553
30303 (W. H. Shearer)
Copitol City Supply, Inc., 124 1 6th St. 30318 (Don
Howell)
•Notional Theotre Supply, 1325 Logan Circle, N.W.,
30318 (Robert Noire)
•Wil-Kin Theatre Supply, 301 North Ave. N.E. 30308
(Glenn Berggren)
Sovonnoh-Rhodes Sound S. Projection Service, 218 E.
56th St. 31405 (Irma F. Rhodes)
HAWAII: Honolulu— 'Royal Development Co., 1370
S, Beretonio 96814 (Herman Rosen)
ILLINOIS: Chicago— 'Abbott Theatre Equipment Co.,
Inc., 1311 S. Wabash Ave., 60605 (Harold Abbott,
Lee Artoe Carbon Co., 1243 W. Belmont Ave. 60657
Movie Supply Co., Inc., 5795 Elston Ave., 60646
(Horry Goodmon)
Notional Theatre Supply Co., 1322 Wabash Ave.,
60605 {G. Winscott)
Coulterville—Frank McLean Theotre Service, Second i
Vine Sts. 62237 (Frank R. McLean)
INDIANA: Evansville—Evonsville Theatre Supply, Inc.,
2274 E. Division St. 47714 (Paul A. Stumpf)
Indionapotit — Gor-Bor, Inc., 339 N. Copitol Ave.
46204 (Ben Hopkins)
Notional Theatre Supply Co., 2070 E. 54th St. 46220
(B.N. Peterson)
Union City—Projection Equipment Co. 47390 (George
Wcnger)
IOWA: *Des Moines—Des Moines Theatre Supply Co.,
1121 High St. 50309 (Elwood Robbins)
KENTUCKY: Louisville—Falls City Theotre Equipment
Co.,, 427-29 South 3rd St. 40202 (Ray Mottingly)
Hodden Theatre Supply Co., 1909 Emerson Ave.
40205 (J. Stoner Hodden)
Southern Theotre Supply, Inc., 3822 Airline Hwy.,
70001 (Ralph Johnson)
LOUISIANA: Mctoiric: Southern Theatre Supply, Inc.,
3822 Airline Hwy., 70001 (Rolph Johnson)
Trons World Supply, Inc., 2931 Lime St. 70002 (Norm
1812 Airline Highwoy
MARYLAND: Boltimore— 'Allied Theotre Equip. Co.,
Inc., 12 E. 25th St., 21218 (Ronold Franks)
(j.t Coast Theotre Supply, 5321 Kenwood Ave., 21206
.-.'Qtionol Theatre Supply Co., 6707 Whitestone Rd.,
21207 (George F. Eitel)
-!!vcr Spring, Md.—Ben Lust Theatre Supply Co., 623
, , '.J.. 209!0 (Irwin Lust)
r.':
Boiton^—Capitol Theotra Supply Co.,
021 16 (Ernest J. Comi)
.J ,-.mcnt Corp., 44 Winchester St.
.)^, Mock Paul, Arthur Porter)
•Mossachusetts Theotre Equipment Co.,
mont St. 02116 (Kenneth Squier)
Notional Theatre Supply Co. 95
Leponto)
Universol Theotre Supply of Boston,
(Pete MocLean)
MICHIGAN: Defroil—Amusement Supply Co.
Montcalm St. 48201 (Russell Ruben)
National Theatre Supply Co., 2943 Coss An
, 20 Pied-
02116 (R.
245 Adorns St.
48201
•Gorden City—Ringold Theatre Equipment Co., 32647
Ford Rd. 48135 (John Kenny)
oc,
•Grand Rapids— Ringold Theatre Equipment Co 9b^
. ^
Ottawa Ave. N.W 49503 (Paul J. Voudouns)
MINNESOTA: •Minneopolis-Minneapohs Theatre Supply
51 Glenwood Ave. 55432 (Robert Lahti-
Chorles Lohti)
(V.
55403
Notional Theatre Supply, 9
uiccniiRi' Kansas City— 'Mid-Continent Theotre Sup-
^pfy CoJp. 1800 Wyandotte 64108 (W. R. Dov s
Notional Theatre Supply, 1800 Boltimore Ave., 64108
St 'louis— Notional Theatre Suoplv Co., 1001 Hanley
Indust. Ct., 63144 (C. C. Bach)
Ringold Cinema Equip., Inc., 8421 Gravois Ave. 63123
NEBRASKA: Omaho— Ballantyne of Omaha, Inc., 1712
St. Jackson 68102
•Quality Theotre Supply Co., 1515 Davenport St.
68100 (Al Forney) ^ .^
Slipper Theatre Supply, Inc., 1502 Davenport St.
68102 (C, A. 5lipper-G. A. Peterson)
NEW JERSEY: Asbury Pork-G^BX. Clark, Motion
Picture Engineer. PC. Box 835 07712
'ZfJ^Vsl^LTtl
j8ro°4"!lrvfn^g '&o,dL°rg,
''°°
Paromus—Notional Theatre Supply, 411 Sette Dr.,
(R. H. 07652 Brunckhorst) International Div.
NEW YORK: Albany—Albany Theatre Supply Co., Inc ,
44T N Pearl St 12204 (J, McCroth) McCn
496 Peorl St.
Buffalo— Notionol Theatre Supply Co.
14202 (J.W. Biggort)
Jomaico— 'Universal Theatre Supply, 167-08 Hillside
Ave. 11432 (Joseph Stiftel)
,,,,.,,
Avidyne Inc., 167-08 Hillside Ave., 11432 (Jc Stiftel)
New York-Associated T8.R Co 146 East 151 Street
Bronx, 10451 (George Corbett)
250 W. 54th N.Y. 10019
St.,
A.V.E. Corp.,
N.Y.,
M. Bohn)
(M.
'Copitol Motion Picture Supply Corp 630
Ave. 10036 (Ben 8. Horry Perse)
341
Cinemotogroph Internotionol, Inc.,
10036 (George Hornstein)
151st
;.
Crown Motion Picture Supplies Corp.,
St. Bronx 10451 (Cv Rindner)
(George
Hornstein)
Notional Theotre SuppI'
(M. M. Schwom)
SOS Photo-Cine-Optics,
I
(Walter Druker)
Star Cinema Supply Co.,
Tonney)
Co., 1600 Broadway 10036
:., 315 W. 43rd St. 10036
217 W. 21st St. 10011 (S.
NORTH CAROLINA: Chorlottc—'Charlotte Theatre
Supply 229 Church St. 28202 (Tommie Melton)
Dixie Theatre Supply Co., 213 West 3rd St. P.O. Box
217 28201 (J. B. Erskine)
Independent Theotre Supply Co., 223 S. Mint St. P 0.
Box 184, 28201 (J. Ed Carroll)
Notionol Theatre Supply Co., 624 Anderson St. 28205
•Stondor'd ^Theotre Sunpiv Co..
.wtK^in\^^°o.ri1:rpry
(Horry Wayne)
1624 W. Independence
cr,'3"o'5 S. Church St. 28202
Greensboro—'Stondord Theatre Supply Co., Inc., 125
Higgins St., 27406 (L. Phil Wicker)
OHIO: Cincinnoti— Notional Theatre Supply Co.,
1403 Central Parkway, 45214 (T. M. Fisher)
Cleveland- Notional Theotre Supply Co., 2108 Poyne
Ave. 44114 (J. W. Biggort)
-Ohio Theotre Supply Co., 2108 Payne AvV 44114
(Arnold Weiss-Nick Lubich)
Columbus—American Theatre Equipment Co., 165 N.
High St. 43215 (F. R. Gordiner)
Strosburg- ' Theotre Equipment Sales & Service, Inc ,
RD. 1—P.O. Box 122 44680 (Richard Reding)
Toledo—Toledo Theotre Supply Co., 3916 Secor Rd.
43613 (B. H. Brockwoy)
ni/i AUOMA- Oklohomo City— 'Oklohomo Theotre
"•^Su^^ply Co., 628 W. s'herido'n Ave. 73102 (J. Eldon
Peek)
ORBGON: Portlond— 'West Coast Theotre Service, 909
NW 19th St. 97209 (Howard Bell)
F. Tigoid: B. Shearer, Jr. S. 13360 W. 76th 97223
icotre Service 8. Sup-
(C. C. Bonhom)
ilodclphio— Allied Theotre Equip. Co., 155-57 N.
12th St. (Hcrmon Fine) 19107
itionol Theotre Supply Co., 130 Ferry Ave., Camden,
N.J. 08104 (Sonny Carrier)
Pittsburgh—Atlas Theatre Supply Co., 1519 Forbes Ave.
15219 (Gordon O. Gibson)
Notionol Theatre Supply Co., 107 Sixth St., 15222
;T. F. McCleoryl ,„-,,,
•Theatre Equip, i Service Co., 100 Lightbill St. 15233
(Knute
Boyle)
RHODE ISLAND: Providence—Rhode Iskyd 'Theatre
Supply Co., 357 Westminster St. 02903 (H. F.
Slater)
TENNESSEE: Memphis—Notionol Theatre Supply Co.,
412 S 2nd Ave. 38013 (C. C. Bach)
Tri-Stote Theotre Supply Co., 151 Vonce, 38103
(Robert F. Blank)
TEXAS: Dallas—Hardin Theatre Supply Co., 714 S.
Hompfon Rd. 75208
Notional Theatre Supply Co., 805 S. Ervay, 75201
(Seymour Kaplan)
'Modern Soles and Serv
:., 2200 Young St. 75201
(Charles McKinney) , ,
'Universal Theatre Supply of Dallas, 4207 Lawnview
El p«o— El Paso Theotre Equipment & Service Co., 2804
Catnip St. 79925 (M. Joe Birdwell)
Houston-- Southwestern Theatre Equipment Co., 1702
Rusk Ave. 77003 (Wesley T. Fishlock)
Son Antoni^Equipo Soles Co., 915 South Alamo. 78205
Independent" Theotre Supply, 2750 E. Houston St.
78202 (R. A. Borron) ,„,„- ,- ,-
Texos Theatre Supply, 915 78205 (E. G.
South Alamo,
Oli'
UTAH: Salt Lake City—Peterson Theatre Supply, 19
E. 2nd 84111 (Corl E. Peterson)
'Universal Theatre Supply, 264 E. First South 84111
(Herb Schoenhordt)
E. Perdue)
'S. f!' Burns & Co., 2319 Second Ave. 98121 (S. F.
No^t'noi Theatre Supply, 2413 Second St., 98121
(D. L. th)
WEST IRGINIA: Chorleston-
„., 213 Delaware Ave.,
(Donald Moore)
Box 1127. 26301 (Groy
Clarksburgh—Lovett 8. Co.,
Hun?in'gVo',^Theatre Service & Supply Co., 1019 Tenth
St. 25701 (S. T. Gollimore)
wioh"'»-';'l°"''.'icster
tronics, Ltd., 22 Prescott St. (A. Jekste)
ment Ltd., 435 Berry St.,
e'' Hosto'rd)'
Motion Picture Supplies, Ltd., 22 Prescott St.
NOVA SCOTIA: Dortmouth-Gilbert Sound Supply Co.,
15 McKoy St. (G. J. Gilbert)
ONTARIO: Don Mills- RCA Ltd., 101 Duncan Mill Rd.
(R, F. Cook) _ , ^ , *j
London-General Sound 8. Theotre Equipment, Ltd.,
,i^n^&^.^'sL^ ^"?^'eotre Equipment, Ltd.,
305 Cedar St. N.
. » , »j
•'v^^^^i \T.t..'^^Tri. Trj:::'-:.'^
«"si^nS'=Drn*!rT^m^ar'i7?rro'nrB'^ssir-'''°
General Sound t Theotre Equipment, Ltd., 160 Botes
Rd. Montreal 251. (J. J. Kilcullen sr.)
Notionol Theatre Equipment Co., Ltd., 6212 Longeli.r
Blvd., Montreal 431 (G. Loliberte)
Quebec City—General Sound 8, Theotre Equipment, Ltd
3226 Milleret, Quebec City 10 (Cyrille Goudreoult)
•TEA Deolers

XENOH LAMP
LUME-X systems available with 1000 watt bulbs for small
screens and 1600 watt bulbs for screens up to 45 feet
wide are adoptable to any automation system. Utilizes a
precision made deep metal reflector and horizontal bulb
mounting for maximum efficiency. Fits any standard projector
base-no adapters required-and adapts to any
standard exhaust system. Designed for easy and simple
maintenance. Bulb is installed through top of lamphouse
without disturbing alignment. Trouble-free ignitor provides
instant ignition.
Solid state power supply is
current regulated with infinite
adjustments and operates from 115 on 230 volt line. Range
is 40 to 75 amperes DC Models for 16mm projection also
available.
Write or phone for complete information.
The ^^^^ X-60B Xenon
Lamphouse Projects the Brightest
Light With No Film Damage
BRIGHTEST
COOLEST
The X-60B projects the brightest
picture — without damaging film
— a proven fact!
Heat on film at the aperture is
only % of that produced by metal
reflector with Insertion heat filter
systems with equal illumination.
T/>e Mos\. Experienced Manufacturer of Projection Arc Lamps
UNION MADE IN U.S.A.
LONGEST
Illumination through film to
screen is maintained within a few
percent throughout warranted
life of xenon bulb.
STRONG ELECTRIC Division, Holophane Company, Inc.
11 City Park Avenue • Phone (419) 248-3741 • Toledo, Ohio 43697
A Johns-Manville Company

MANUFACTURERS AND DISTRIBUTORS
OF POPCORN WARMERS AND CONCESSION STANDS
The
DELUXE
WARMER
The one most often imitated, but never duplicated,
holds 24, 32 or 46 ounce cups in pull-out drawers
with additional area to pre-heat bulk corn. Recessed
area for buttermat with outlet. Fully illuminated
sign ("HOT BUTTERED POPCORN"). Display front
filler with plexiglass divider. One key locks entire
warmer. Removable chaff drawer for easy
cleaning of old maids. Rear and top loading for
pre-popped bulk corn. This machine is fully insulated
and manufactured with our own hot-air circulating
system to insure fresh, crisp popcorn at all
times.
Dimensions: Height 52" Width 36" Depth 24"
MINI/TEN
The unit designed for maximum profits while occupying
only 10 feet of space in the lobby of your
cinema. The MINI/TEN is the ideal profit-maker
for your 200, 300 or 400-seat mini-cinema. The
unit consists of: 3' Stein Showcase Popcorn Warmer;
4' Drink Counter and 3' Candy Display Case.
EiiliiLa-La
PORTABLE
CONCESSION
STAND
A full service concession stand on casters. All prewired
for your convenience. Just plug into any 110
outlet. Unit consists of 3 ft. Stein Showcase Popcorn
Warmer, 3 ft. Candy display case, drop leaves
suitable for Jet Spray, Frankfurters etc.
Dimensions: Height 42" Width 72" Depth 24"
18 NEIL COURT • OCEANSIDE. N.Y. 11572 • PHONE (516) 536-5151