Boxoffice-March.18.1974

• MARCH 18, M
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I

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Vol. 104 No. 23
.MARCH 18, 197 4
SPEAKING OF CONSERVATION
CURRENT conditions, particularly
those paralleling the gasoline shortage
an(3 rationing which prevaileci in the
early 1940s, point up the necessity for
revising operational practices that will
best serve the collective industry in the
long run. During the early days of World
War II, movie attendance was affected
by restricted mobility and it was necessary
to conserve film prints as well as
gasoline because of production cutbacks
dictated by the austere wartime economy.
At a meeting of district managers held
at that time, the general sales manager
of one of the major companies emphasized
the need for conservation of film
as an offset to reduced production which
he declared would mean a serious problem
to the studios and to the industry. He
suggested that fewer prints might be required,
if playdates could be spread out,
thus achieving a considerable saving in
film. There was logic and sound reasoning
in that suggestion then, just as it
appears would obtain today, when, perhaps,
the method of multiple day-anddate
runs has been carried to an extreme,
especially in highly competitive situations.
Yet, what has created a considerable
business problem- -the restrictions
placed on automobile travel—may prove
to be helpful in easing the transition
from a long-standing booking habit to
one in keeping with the times.
That long-standing habit to which we
refer had its inception when the theatres
in, let us say, the eight or more zones of
a city or area that felt they were in competition
with one another, as an antidote
insisted upon playing day-and-date showings
with their competitors. Thus eight
prints of the picture were required. This
was carried through to the secondary and
later-run theatres in the same city or
area. And, as the simultaneous or dayand-date
practice spread through the
country, the print needs increased to a
very considerable number. In the case of
some of the bigger pictures as many as
500 prints have been in use.
There are some advantages in day-anddate
showings, largely from the advertising
standpoint, either to tic in with national
advertising or, locally, when these
showings occur (in the local instance) in
a number of houses operated by a single
management. But there also are disadvantages.
One is that the life-span of the
picture is shortened and the spread of
public interest curtailed to a degree that
causes harmfully long lapses between the
good pictures. The harm done there is
that the good attractions are played off
rapidly and the public interest and the
invaluable word-of-mouth, instead of being
kept alive, is dissipated.
Where the people in any given city are
required to see a picture on a certain one
or two nights and do not have another
chance until it plays "out to hell and
gone" or does not play again, a lot of
public interest and revenue is lost. There
are many fine pictm-es which have been
denied to millions of people as a result of
such a policy.
The theory behind the day-and-date
showings that catered to the fears of one
competitor over the advantage another
might have, if he played the picture
ahead of him, may have been sound.
We've differed with it ever since that
practice came into being. The same thing
applied in the case of competitive situations
between cities within, say, a 30-mile
radius.
If memory serves us correctly, this
practice was born with the advent of good
roads. At the time, we argued that the
road that took people from Lawrence to
Topeka, for instance, also took people
from Topeka to Lawrence. In larger
cities, exhibitors calculated that the automobile
would take their customers to a
competitor who showed "the big attraction"
ahead of them. So they preferred to
split the business—eight or more ways,
sometimes.
Since the automobile was the underlying
cause of the day-and-date practice,
perhaps the limitations placed upon it
through the gasoline restrictions and
otherwise can now serve the industry in
good stead. Certainly, if the access to the
various theatres in a city or area is impeded,
if not completely cut off, the competitive
situation is likewise affected.
With this thought in mind, perhaps
the suggestion for spreading playdates,
which would reduce the number of prints
required and aid the industry in maintaining
the flow of new product, merits
consideration.
\JL^ /Jn£tdi^i^

[
rating
, with
I
I
[ Artists
HO\/\/-A-RAMA EMPHASIZES
BUSINESS-BUILDING METHODS
«JSAS CITY—Climaxed by the award
ESS of the year honors to Joanne
irard and actor of the year recogni-
Paul Newman, Show-A-Rama 17
ed a four-day run at Crown Center
iy evening (14) after focusing semispecial
programs on practical ways
greater boxoffice and concessions
p,

. . Each
Roth Tells Show-A-Rama:
Ways to Help Exhibitors in Daily
Operations Primary NATO Concern
KANSAS CITY—Development of new.
practical and profitable ways to serve thousands
of exhibitors in small towns and subrun
situations is a daily concern of the
National Ass'n of Theatre Owners. NATO
president Paul Roth told a Tuesday (12i
luncheon audience at Show-A-Rama 17 iii
the Crown Center Hotel.
After citing the North-Central NATO exhibitors'
plan that was worked out with
James Velde of United Artists and the
Texas NATO exhibitors" cooperative plan
with Columbia Pictures. Roth said. "Lasi
week, in Los Angeles. Roy White. Joe Altcrman
and I sat down with Peter Myers and
Jim O'Gara of 20th Century-Fox. I am delighted
to report that we put the final
touches on a plan whereby limited-market
theatres will find a new and better way o\
doing business with 20th Century-Fox—and
vice versa. By now. every Fox branch manager
should have a letter from Mr. Myers
outlining the plan—and indicating that
NATO has offered its services in resolving
any problems which may develop in the implementation
of the Fox plan.
Three Plans Set Up
"The three film companies which have
established plans (to keep a dependable flow
of product at prices small theatres can
afford to pay) were not picked in any particular
order. Time, distance and circumstance
were solely responsible. More constructive
conversations are underway. I am
confident that more help for the limited
markets will be forthcoming in the very
near future."
Roth, however, cautioned the nation's exhibitors,
as represented by those in his Show-
A-Rama 17 audience, that old distribution
friends must not be abandoned as new possibilities
open up: "While we are pleased
and delighted with new signs of cooperation
from new friends, we should not—and
MUvST NOT— turn our backs on old friends.
We must continue to support the small companies,
the indeptjndent. the regional distributor,
the companies which may have
fallen on hard times—and all the 'old'
friends with whom we have worked so
closely over the years.
Must Uphold Bargain
"Then exhibition must hold up its side
of the bargain. Having requested, and been
given new plans, they must be supported
with more than lip-service. It never hurts
to say 'thank you' and it always helps when
you maintain a reputation for playing the
game by the rules!"
Continuing a swift, capsule review of objectives
exhibitors throughout the U.S. are
achieving by working through NATO. Roth
drew tremendous applause from Show-A-
Rama 17 registrants when he turned to
efforts NATO is making to influence the
production of new films.
PAUL ROTH
"In addition to encouraging new filmmakers,"
said the NATO president, "we
are also trying to influence those already
making films—not with prior-censorship or
creative restrictions but with common sense.
The message is simply this: don't confuse
shock and embarrassment with entertainment.
Communicate— yes. But, please, gratuitous
sex, violence and vulgar language
are not substitutes for good stories, good
acting and good production. Audiences are
looking for escape from their day-to-day
problems. They don't want to escape by
having to cover their eyes or plug their
ears!"
NATO, Roth stressed, is solving industry
problems with communication and cooperation.
Time, distance and funding make it
impossible for NATO "magicians" to fly
around the country making miracles by "instant"
problem-solving. Instead. Roth said:
"It happens slowly and frequently in a
manner that is less than spectacular: One
exhibitor sees a problem. He talks to his
friends in local NATO. Together they seek
information and develop a plan of action.
With help from exhibitors in their own
area and from other parts of the country,
things begin to happen. The results snowball.
They are picked up. refined and tried
in other areas. Not the sort of thing that
makes headlines in the tradepapers—but accomplishment,
through communication and
cooperation."
Typical of this approach. Roth said, was
NATO's first advertising, public relations
and exploitation seminar held in January
Cleveland: "Instead of blaming the media
in
and film companies for our advertising
problems. 100 working exhibitors and admen
sat down to discuss their mutual problems
and seek solutions."
Such, too, has been NATO's follow-up
every state and trade region, where
in
N.ATO's advertising committee has appointed
coordinators to develop and exchange
ads. spots and techniques which will sell
tickets at reasonable cost.
"Not only do we intend to share our
knowledge with each other." Roth stressed,
"we are expanding our communications
with the advertising-publicity and exploitation
departments of the film companies.
Yes, we'll continue to insist that advertising
materials be available in time for playdates,
but we're also saying. 'How can we help?' "
Roth reviewed briefly NATO's efforts to
"deal with the preservation and development
of motion pictures as an 'art' form
by cooperation with the American Film Institute."
the development of NATO's first
scholarship competition for college-level
filmmakers and its first college-level course
in theatre management at the University of
Southern California. He paid tribute to
NATO's drive-in containment screen, due
to be placed in operation in July, as "an
amazing screen that not only means complete
elimination of problems which arise
when the picture can be seen from areas
it outside the drive-in. also reflects as much
as five times the amount of light possible
from screen surfaces presently in use. Of
course that means better picture quality and
earlier starting times."
Reviewed Current Problems
The NATO president reviewed legislation
about minimum wages as related to theatres,
pay-TV and obscenity and warned that
"NATO is deeply concerned with four-walling—not
when it is truly a marketing technique
but most assuredly when it becomes
a subterfuge to raise film terms to what
amounts to "100 per cent over house expenses.'
at the same time undue pressures
are being exerted to reduce allowable overheads
to the break-even point or below."
In closing. Roth cited "two exciting new
developments" resulting from NATO activity
on the national level: NATO's Audience
Award Program "which is rapidly becoming
a reality" and N.'^TO's Intermission Music
Program.
Millions Will Participate
NATO's Audience Award Program, Roth
pointed out. is designed to create interest in
films at times of the year when releasing
and seasonal problems normally hurt attendance.
The program, too. will "involve
millions of Americans voting in theatres
for their favorite films and performers, with
the winners and perhaps even the nominees
being announced on coast-to-coast television
programs."
"The second exciting development,
NATO's Intermission Music Program."
Roth declared, "now requires only your signature
and cooperation to get underway. It
works like this: each week, each participating
theatre will receive a tape or a record
containing 15 to 20 minutes of professionally
orchestrated and performed music, with
a maximum of 60 seconds of institutional
.
or semi-institutional message from leading
national organizations participating
theatre will receive $3.33 a week
(Continued on page 7)
BOXOFTICE :: Mairch 18, 1974

I
'
into
. itself
^AA Prepares Handbook
Planning Film Ads
YORK—A brochure, "Advertising
jk—Quick Reference Guide," has
prepared by the Motion Picture Ass'n
of America's Code for Advertising department
as an invaluable aide for producers
and distributors preparing material on rated
films to submit for advance approval by the
MPAA advertising department.
Guidelines are laid down in the brochure
for preparation of print advertising, theatre
trailers, trailer tags, television and radio
spots. In addition, the brochure provides
general information on rated films, the ratsymbols
and official sizes of MPAA's
for Advertising department and areas
^advertising most sensitive to criticism.
'
of 'these guidelines can save a producer
ibutor time and expense incurred by
to make alterations in ad campaigns
metal has been cast or tapes made for
or television.
main function of the MPAA adver-
; department," said Don Conte, director
department, "is to review all advertisl^material
in advance so the film distribwill
meet fewer problems in having his
accepted by newspapers, television,
and theatre audiences. Like the ratem
itself, the Advertising Code regu-
and denies itself additional busiin
order to fulfill a public pledge—to
information in the advertising of a
without being offensive.
>ugh -we cannot guarantee that
approved material will be accepted
very newspaper, television or radio
we do know that it will be acceptrto
practically all of them. In fact, we
follow up for you with the media (as we
done many times in the past), if you
difficulties with approved ads."
Advertising Handbook—Quick Ref-
Guide" may be obtained from the
Picture Ass'n of America, Inc., 522
Avenue, New York, N.Y. 10036.
said that 600 rating certificates
by the MPAA in 1973, com-
Iwith 541 in the previous year. In 1973
reviewed 586 trailers; 558 in 1972.
1973 the Code for Advertising exa
total of 92,620 units of advertiscompared
to 68,972 units in 1972—
of 34.28 per cent.
significant increase, Conte said, can
ibuted to the excellent cooperation refrom
distributors in working with the
ag staff—Ms. Dorothy Lumper in
York, Dick McKay and Dick Mathi-
MPAA's Hollywood office.
law Man' Star Dies at 90
YORK-^Lillian Red Wing St. Cyr,
American Indian who played the
role in "The Squaw Man," said to
first feature film to be made in Hollydied
Tuesday (12) in St. Vincent's
al here. The film, produced in 1913.
t-based on a successful stage play. Cecil
lille made his directorial bow with
and he discovered Miss St. Cyr
Brsuaded her to act in the new me-
:: March 18, 1974
Wasserman to Receive
Jean Hersholt Award
Hollywood—Alfred Hitthiock will
present the Jean Hersholt Humanitarian
Award to
Lew Ua.sserman
at the 46th Annual
Awards
Presentation
of
the .\cadcniy of
Motion Picture
Arts and Sciences,
.lack Haley
jr., producer of
the program, announced.
It will
Lew Wasserman
mark the famed
producer-director's first appearance on
an awards program as a presenter. The
presentation will be April 2.
A five-time Oscar nominee for directing,
Hitchcock was voted the Irving
G. Thalberg Memorial Award in 1967
by the Academy's board of governors.
The Jean Hersholt Humanitarian
Award, also voted by the board of governors,
is given to "an individual in
the motion picture industry whose humanitarian
efforts have brought credit
to the industry." Wasserman, chairman
of the board and chief executive officer
of MCA, Inc., parent company of Universal
Studios, is the 14th individual to
receive the honor since the award's
inception in 1956.
Paul
Roth S-A-R Talk
(Continued from page 6)
$173.16—for playing the tapes or records,
with an equal amount—$173.16 a year
going to your state or regional NATO association
and $173.16 a year going to NATO's
Research and Development Fund to continue
its work on projects like the containment
screen and many others either in
the works or possibly in the future."
Roth closed his stirring address with a
plea for exhibitors to volunteer to serve in
NATO programs: "I hope you will agree
we are getting things done by working together
through NATO. Next time somebody
says, 'What has NATO ever done for
me?', I hope you will tell him—and that
you will ask him, What are you doing for
NATO, for the industry—for yourself?"
NATO needs you—and you need NATO.
Get involved! Don't wait until you're asked
—volunteer!"
'The Lucille Ball Story'
Current With 'Mame'
NEW YORK—"The Lucille Bali Story,"
a biography by James Gregory which is
being published as a Signet book by the
New .American Library, has been timed to
coincide with the release of "Mame." The
Warner Bros, film, starring Miss Bull, began
its world premiere on Thursday (7) at the
Radio City Music Hall here. The biography
begins and ends with interviews on the
"Mame" set and features a shot from the
new film among the photos.
Congress Urged to Place
CATV Under Copyright Law
WASHINGTON. D.C .— Although the
U.S. Supreme Court decided 6-3 Monday
(4) that cable TV systems do not infringe
the Copyright Act of 1909 by importing,
without permission, distant broadcast signals
containing copyrighted TV programs to
distribute to their paying subscribers, the
court majority urged Congresional action
to bring CATV within the scope of copyright
legislation.
Justice Stewart, writing the majority opinion,
said that "shifts in current business and
commercial relationships, while of significance
with respect to the organization and
growth of the communications industry,
simply cannot be controlled by means of
litigation based on copyright legislation enacted
more than a half century ago, when
neither broadcast television nor CATV
was yet conceived. Detailed regulation of
these relationships and any ultimate resolution
of the many sensitive and important
problems in this field must be left to Congress."
The landmark decision on CATV came
in TelePromTer vs. CBS, with the Supreme
Court revising a unanimous decision by the
Court of Appeals for the Second Circuit.
Commenting on the high court's decision,
CBS president Arthur R. Taylor said, "The
court recognized that at present broadcasters
are operating under the anachronistic and
inadequate Copyright Act of 1909 ... It
is important, therefore, that Congress respond
promptly to the Supreme Court's urging
by expediting legislation making cable
television subject to the normal application
of copyright law, thus guaranteeing rights
set forth in the U.S. Constitution."
Stewart Engebretson Now
CFA National Sales Mgr.
HOLLYWOOD — Stewart
Engebretson
has been named national sales manager for
Cinema Financial of America, a San Francisco-based
motion picture company producing
and distributing feature-length films.
Engebretson spent 25 years with MGM,
most recently as San Francisco division
manager in charge of distribution.
CFA's first picture, "Silence," will world
premiere in the Dallas-Fort Worth area
Friday (29), followed by a 70-theatre
saturation campaign in Southern California
becinnina Mav 1.
Dave Woolery Wins
S-A-R Slogan Contest
Kansas City—Dave Woolerj, who
oversees the Northtowii 6 theatres in
Dallas for American Multi Cinema,
was awarded a medallion for submitting
the best slogan for the industrv in a
contest promoted by Show-A-Rania.
The slogan is "MONIES ... the Great
American Dream Machine." Woolerj
also is Texas division trainee manager
for AMC and formerly managed various
theatres for .\MC in Kansas City.

Show-A-Rama
(Continued from page 5)
dent and his wife Marilyn, who is an execuve
producer of the company. Also on the
. -iis from Crown were George Joseph, general
sales manager, and .Spence Steinhurst,
national advertising and publicity director.
Clips from four Crown films were shown
including "Policewomen," "The Teacher"
"Horror H'gh" and "Santee." .Also the
short film on energy, produced by the Motion
Picture Ass'n of America, was shown.
Universal Pictures hosted a breakfast
Wednesday morning (13) with a message by
Harold Hamley from the company's home
office. .A film seminar was held by the company
later in the morning with introductions
by Cj. Clark Ramsay, vice-president of Universal
Studios. Also film clips were shown.
A luncheon was held Thursday noon,
sponsored by American Multi Cinema.
Commonwealth Theatres, Dickinson TTieatrcs
and Mid-.America Cinemas. Later in
the afternoon, Al Fisher,
director of exploitation
for United Artists, led a UA seminar.
The tradeshow with 49 booths opened just
before noon Wednesday (13) and closed at
noon the next day. In conjunction with
the tradeshow, a concession seminar was
held Tuesday afternoon (12) with several
participating. The Theatre Equipment Ass'n
sponsored a talk, "Look Out for the Fuzz"
earlier that afternoon. Equipment care and
maintenance were discussed by John Burlinson
of National Theatre Supply and Glenn
Berggren of Wilkin, Inc.
Three film distributing companies hosted
screenings of new feature productions.
Monday evening (11), United Artists
showed "The Spikes Gang." starring Lee
Marvin at the Midland, followed by a wine
and cheese party. Al Fitter. UA general
sales manager, who was here from the home
office, made a few introductory remarks
before the screening. Gary Grimes. Ron
Howard and Charles Martin Smith, who
appear in "The Spikes Gang." were scheduled
to be here to be honored as Stars of
Tomorrow, but had other commitments.
Tuesday evening, (12), Universal had a
showing of "My Name Is Nobody." Italianmade
western starring Henry Fonda, at the
Glenwood Theatre, followed by a champagne
breakfast at Glenwood Hall. Robert
Carpenter. Universal general sales manager,
addressed the audience about the film and
was presented with an award.
Wednesday evening (13). United Artists
screened "Huckleberry Finn," starring Jeffrey
East of Kansas City, Harvey Korman
and Paul Winfield. at the Midland Theatre.
Winfield, who portrays Jim, the runaway
slave in the film, was on the stage to receive
a citation for his outstanding performances
in the Academy Award "Sounder," "The
Roy Campanella Story" and "Huckleberry
Finn." A Huckleberry ice cream and cake
social
followed.
Herman Kass Is Ad Head
For Rastar Productions
HOLLYWOOD—Herman Kass has been
appointed director of advertising and publicity
for Rastar Productions,
it was announced
by Ray
Stark, president of the
production company.
Kass left his post
as vice-president in
charge of advertising
and publicity for National
General Pictures,
which is pres-
Herman Kass
ently being phased
out
He reported to his new position at Rastar
Productions, Burbank Studios, Monday
(11), to coordinate with Columbia Pictures
the summer release of "For the Love
of Pete," a Rastar production starring
Barbra Streisand and Michael Sarrazin. He
also will supervise production publicity on
"Funny Lady," starring Ms. Streisand,
James Caan and Omar Sharif. The latter
film starts April 1 with Herb Ross directing
for producer Stark.
Prior to joining National General Pictures
in 1967, Kass was executive in charge
of national exploitation for Universal Pictures
and later was in charge of the New
York advertising and publicity office for
that company.
CONGRATULATIONS!
from CATHAY FILMS LTD to WARNER BROS,
and RAYMOND CHOW on the success of
''ENTER THE DRAGON", . .
and now watch out for the
CATHAY release of
BRUCE
LEE
WE
WAV
Produced by
RAYMOND CHOW
Screenplay and Direction by
BRUCE LEE
CATHAY FILMS LIMITED
129/131 Oxford Street, London W.I Phone: (01) 734 6402
Cable: Cathayfilms. Telex: 25828 Cathaymed LDN
March 18, 1974

trees
LETTERS
Manager-Organist Started in KC
To Boxoffice:
My first job in show business (at age 16)
was playing the piano for the "silents" at
Ben Shlyen's Maple Theatre at 9th and
Van Brunt Boulevard in Kansas City, now
the home of Boxoffice. With the advent
of sound in 1930, my position of organist
at Kansas City's Loew's Midland was
brought to an end and I went into theatre
management.
For the next 43 years I was able to combine
organ-playing with management to
very good advantage.
After 21 years at the Crown, Pasadena,
Calif., I came to the Eastland ten years
ago as manager-organist, doing a half-hour
all-request organ program nightly at 6:30
p.m. and also doing intermissions at 9 p.m.
The new electronic organs are even more
popular than the old "Mighty Wurlitzers"
and we receive much good comment and
find this to be an excellent reciprocal advertising
arrangement. I'm surprised that
more theatres don't take advantage of something
like this.
AT CROWN ,SCREi;M\(;_S„ndra
Ciirrie. center, who stars in "I'oliccwonien"
for Crown International Pictures,
is flanked by Newton P. Jacobs,
left, CI chairman of the board, and Jerry
Oldknow of Sero Amusement Co., at
a screening of the film for cast and
crew in Los Angeles.
Shonfeld Named Supervisor
Of Buena Vista Playdates
NEW YORK— Philip Shonfcld has been
appointed playdate supervisor for Buena
18 Quebec theatres that opened the run.
Coalson noted that the encouraging re-
letters from many of our patrons who prefer
live music to the soundtracks. I feel that
were posted despite a gasoline shortage
problem in New York areas and by an
sults
Vista, distribution subsidiary Walt of Disney
Productions, it was announced by president
unexpected conflict in Longueuil Saturday,
this added attraction has helped Irving
greatly in
making the Eastland the best-grossing
H. Ludwig.
February 23, with a Mass
theatre
in the east San
service. The picture
Shonfeld
Gabriel had previously Valley—combined
been Los Angeles was rescheduled to avoid the latter
with a policy of family-type pictures
sales manager and assistant to the Western conflict but still played to a soldout house
only.
the new time.
at
sales manager for National General Pictures.
The local music store
Before that,
is very happy he was to
the contract and Coalson said that ANE will complete its
furnish me with the
playdate
best
analyst
instruments
for
(for
Universal Pictures in four-wall winter season this month, then
screen credit and New lobby
York,
display)
where
and we
he began his career in
distribution as a student booker in 1967
after attending Brooklyn College.
'Cry of the Wild' Strong
In Quebec, New York Bows
SAM lAKl CITY— Strong opening
grosses lor "Cry oi the Wild" in N«w York
state and Quebec Province were reported by
R. V. Coalson, president American National
Enterprises, which is based here.
Patrons in outlying New York state markets
saw the film for the first time February
22, where the Waring Theatre in Rochester,
Proctor in Schenectady and Cortland Plaza
in Syracuse shared the picture's debut.
Grosses averaged from $2,119 to 52,928
daily for the first
three days at these houses.
Even higher average grosses prevailed for
the first three days in Quebec Province
houses—ranging from S3.314 to $3,943
daily at the Cinema Longueuil in Longucuil,
Montreal's Cinema Masonneuve and Montreal's
Cinema Ville D'Anjou. Such grosses
were said by Coalson to be typical for the
embark, within the next two months, on its
summer program with "Frazier," "Deadly
Fathoms" and "The Brothers O'Toole."
As for me, I probably would have retired
ten years ago if I hadn't been able
to combine business with pleasure. It certainly
keeps the job from becoming a
2437 Primrose Ave.
Monrovia, Calif. 91016
BILL
drag!
WRIGHT
'Golden Voyage' Launched
In Over 60 Ala. Theatres
NEW YORK—Columbia Pictures' "The
Golden Voyage of Sinbad" had its official
launching in the U.S. Friday (8) at over
60 theatres in the Alabama territory. The
Charles H. Schneer Production, which features
special effects by Ray Harryhausen.
was filmed in the new screen process, Dynarama.
Timed to coincide with the spring school
recess, "The Golden Voyage of Sinbad" is
already well-known to Alabama exhibitors
because of the special promotional tour
Charles H. Schneer embarked on several
weeks ago on behalf of the production.
The film opened also in Toronto and
Buffalo Friday (15).
"The Golden Voyage of Sinbad" stars
John Phillip Law in the title role, Tom
Baker as the evil prince Koura, and Carohne
Munro as the slave girl Margiana.
Produced by Charles H. Schneer and Ray
Harryhausen, "The Golden Voyage of Sinbad"
was directed by Gordon Hessler from
a screenplay by Brian Clemens.
years after planting 1012
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P'
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You can have effective, inexpensive screen-
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regulations with fast-growing hybrid
poplars, and have a better looking theater
in the bargain. Developed by the U. S.
Forest Service for reforestation, they are
resistant to ice, storm, insect and disease
damage. Hardy in all U. S. climates. Note:
screen trees are best planted on 6 to
9-foot centers.
MAIL COUPON TODAY-Order now for Spring
MILES W. FRY & SON NURSERIES
R. D. ;3 (Dept.BOX-741), EPHRATA, PA. 17522
All trees are guaranteed when planting instructions
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All prices F.O.B. nursery.
25100 100 or more
5-6' (whip) 2.55 ea. 2.30 ea.
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1012-(tree) 7.25 ea. 6.85 ea.
12-14' (tree) 7.60 ea. 7.25 ea
Please send .
of height.
Amount enclosed Pa. residents add sales
n For more details, please send catalog.
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BOXOFFICE :: March 18, 1974

;oseph Mass Is Appointed
Artisan Sales-Ad Chief
HOLLYWOOD— Lament Johnson, president
and chief executive officer of Artisan
Releasing Corp.. announced the appointment
of Joseph R. Mass as general sales
manager and advertising director for
the Hollywood-based production-distribution
company.
Mass. who previously was associated with
the advertising and publicity departments
of Cinerama Releasing Corp., Paramount.
Columbia and most recently as international
advertising and publicity director for Capital
Productions, will headquarter at Artisan's
home office on Sunset Strip.
Mass' move, which is effective immediately,
was prompted by a reorganization of
Artisan's sales and advertising departments
to streamline distribution patterns and cut
distribution
costs.
In addition to the reorganization of the
sales department, Mass' first step will be
to oversee continuing playoff of "Thunderfist"
and to formulate sales patterns for
"Soul to Soul," the Josef Shaftel presentation
filmed in Ghana and starring Roberta
Flack, the Staple Singers, Santana, Ike and
Tina Turner, Wilson Pickett and other
names in the rock world.
Mass aims at best possible exploitation
and sales of Artisan product, leaving no
stone unturned. Artisan will deal directly
across the board utilizing as few subdistributors
as possible to cut costs. All sales will
be direct and exploitation will be as extensive
as possible.
Ir\iiiR .N'.
Ivers
Columbia Appoints Ivers
Worldwide Ad Director
NEW YORK— Irving N. Ivers. general
West Coast advertising assistant of Columbia
Pictures, has
been appointed director
of worldwide advertising,
it has been
announced by Andrew
.VL Fogelson, vicepresident
in charge of
worldwide advertising
and publicity. Columbia
Pictures, a division
of Columbia
Pictures
Industries,
Inc., welcomed Ivers
to its ranks last November. Before thai, he
was general manager of KIOO/FM and
station manager of KHJ Radio.
Perry, Kastner Set Deal
On Co-Production for UA
BEVLRLY H1LL.S, (ALII .—Director
Frank Perry and producer Elliott Kastner,
in a major motion picture production development,
have concluded a co-production
deal for the filming of "Rancho DeLuxe"
for United Artists release. Perry, whose
most recent film, "Man on a Swing," is
currently in release, will start filming April
29 on location in Livingston, Mont.
MOTION PICTURES RATED
BY THE CODE & RATING
ADMINISTRATION
The following feature-length motion piclures
have been reviewed and rated by the
Code and Rating Administration pursuant
to the Motion Picture Code and Rating
Program.
Title Dlstributo Rotinq
The Call of the Wild
(International Film) PG
Chosen Survivors (Metromedia) PG
Love Is Not a Game (Cinema) PG
Once Upon a Scoundrel
(Four-Wall Distributors) \g\
A Reason to Live. A Reason to Die
(K-Tel Infl)
Savage Red — Outlaw White (Sun)
Stormy the Thoroughbred (BV)
PG
PG
(reissue)
[g]
Three Tough Guys (Paramount) PG
Wakefield Poole's Bible (Poolemar) (x)
Goldie Hawn Slates Tour
For 'Sugarland Express'
NEW YORK— Actress Goldie Hawn begins
a special three-city promotional tour
on behalf of Universalis Richard D. Zanuck/
David Brown production "The Sugarland
Express" Monday (25). She stars in the
film with Ben Johnson, Michael Sacks and
William .Atherton.
Monday (25) she will meet with the
press in Washington, D.C., moving to New
York for two days to talk to local scribes
and the out-of-town press at a special
luncheon. She also will make one of her
rare TV appearances since leaving "Laugh-
In," which rocketed her to stardom, when
she appears on NBC-TV's "The Today
Show" Tuesday (26).
Thursday (28) will find her in Chicago,
meeting with local press and entertainment
writers from other cities, before returning
to Los Angeles that night.
An Oscar winner for her performance in
"Cactus Flower," Miss Hawn stars in the
comedy-drama about a cross-country pur-
.suit of a fugitive couple by Texas State
Police. Steven Spielberg directed from a
screenplay by Hal Barwood and Matthew
Robbins.
Three Universal Features
Shown at Film Festival
UNIVERSAL CITY—"American Graffiti,"
"Jesus Christ Superstar" and "The
Sting" were selected to represent Universal
Pictures at the Cartagena (Columbia) Film
Festival Monday (11) through Friday (15).
"American Graffiti" co-producer Gary
Kurtz and Mrs. Kurtz, along with "Graffiti"
stars Richard Dreyfuss, Charlie Martin
Smith, Candy Clark and Cindy Williams,
jetted to Cartagena for the event.
Accompanying them was Fred Sill, director
of advertising and publicity for Cinema
International Corp., London, internation.il
distributors for Universal.
5 British Academy Awards
Presented 2 WB Releases
LONDON—"Day tor Night," Francois
Truffaut's motion picture for Warner Bros.,
won "best film" and "best director" awards
at the 1974 British Academy Awards annual
dinner here Wednesday (6). The
awards were presented to Truffaut by
H.R.H. Princess Anne, who is president of
the Society of Film and Television Arts.
"Day for Night" also won the "best supporting
actress" award for Valentina Cortese.
Another Warner Bros, release, Lindsay
Anderson's "O Lucky Man!", carried off
two awards—Arthur Lowe for "best supporting
actor" and Alan Price for "best
original music score."
Walter Matthau, veteran actor, won the
best actor award presented by the British
Society of Film and Television Arts Thursday
night (7) for his roles in "Pete 'n'
Tillie" and "Charlie Varrick," both Universal
Pictures releases.
Matthau received the British-style Oscar
in Hollywood. The presentation was transmitted
live by satellite onto a large television
screen at the ceremony held in
London's Royal Albert Hotel.
The best actress award went to Stephanie
Audran for her performance in "The Discreet
Charm of the Bourgeoisie" (20th-
Fox) and "Just Before Nightfall (Col).
Radnitz and Three Players
From 'Lilies' on Tour
NEW YORK— Producer Robert B. Radnitz
and three players of "Where the Lilies
Bloom" are touring the U.S. and Canada
to spotlight the film's openings in a score
of major situations. The picture, now playing
to excellent business in
Dallas and Cincinnati,
is released by United Artists.
Radnitz, who already has visited
Toronto,
Detroit and Minneapolis in connection with
"Where the Lilies Bloom" openings, will
make other appearances as follows: Houston,
Tuesday (19); Kansas City, Wednesday
(20); San Francisco, Thursday (21);
Atlanta, Tuesday (26), and Boston, Thursday
(28).
Julie Gholson and Jan Smithers, who have
roles in the picture, have visited Seattle,
Portland, Ore., Denver, Salt Lake City and
Los Angeles. Miss Smithers will be joined
in Detroit Tuesday (19) by Matthew Burrill,
who portrays an orphaned child in
"Where the Lilies Bloom," for personal
appearances and they then will make the
following stopovers: Minneapolis, Wednesday
(20); Atlanta, Tuesday (26), and
Kansas City, Thursday (28).'
The tour includes press, TV and Radio
interviews about the film.
Award Publishing 'Madhouse'
BEVERLY HILLS, CALIF.—American
International Pictures' "Madhouse," starring
Vincent Price, Peter Cushing and Robert
Quarry, is being published as a paperback
by Award Books in April, to coincide with
the release of the terror film.
10
BOXOFTICE :: March 18, 1974

. . . Gene
. . "The
. .
'i^Mfiomd ^efi

BOXOFFICE
BAROMETER
This chart records the performance of current ottractions in the opening week of their first runs In
the 20 key checked. Pictures with fewer than engagements are not As new cities five runs
listed.
are reported, ratings are added and averages revised. Computation in terms of percentage is in
relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal,"
the figures show the gross ratings above or below that mark. (Asterisk denotes combinotion bills.)
*
400 190 165 110 135
550 340 175 225 200
425 800 300 400
Cinderella Liberty (20th-Fox)

• ADLINES ft EXPLOITIPS
• ALPHABETICAL INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANDISING IDEAS
THE GUIDE TO BETTER BOOKING AND B U S I N E S S - B U I L D I N G
Saturday AM Screenings
Scheduled for 'Conrack'
Twentieth Century-Fox. in cooperation
with Dell Books and the National Ass'n of
Media Educators (NAME) is co-hosting a
series of Saturday morning previews of
"Conrack" for educators and opinion
makers in key markets around the country.
The series kicked off in New York for
the Media Educators Ass'n, followed by a
seminar with producer-director Martin
Ritt; and in Los Angeles for the Film Techers
Association, followed by a seminar with
cinematographer John Alonzo.
Other previews are scheduled for Boston,
under the auspices of the New England
Screen Educators Association; Washington.
Capital Area Media Educators Organization;
Philadelphia, Middle Atlantic Film Board;
San Francisco, the CCCTE Film Commission;
Detroit, Detroit Area Film Teachers;
Atlanta, Georgia Area Film Teachers;
Kent, Conn., for the Connecticut Media
Experts and Novices; and in San Diego.
Tucson, Portland, Chicago and Denver.
Radio and Record Tie-Ups
Push 'Hendrix' in Dayton
Promotions with heavy emphasis on
records and rock radio stations prepared
Dayton, Ohio, residents for the opening of
Warner Bros.' hit musical documentary
"Jimi Hendrix."
A three-way tie-up was arranged with
WDAO Radio, the Forest Record Shop and
Warner Bros. Records. WDAO offered pairs
of guest tickets to the film and the exciting
soundtrack album on the WB label
to listeners who telephoned the station. The
record shop, via its own radio spot announcements,
invited the public to come
in and pick up free souvenir 'Jimi Hendrix '
personality posters.
Progressive rock station WVUD sponsored
a special midnight preview of the
film for its listeners. Big exposure came
from the scores of promo spots that were
aired asking the radio audience to write in
for
tickets.
'Saddles' Gets Lift in LA
KLOS Radio in Los Angeles launched a
week-long promotion for "Blazing Saddles,"
giving away posters and buttons featuring
the logo from the new Mel Brooks western
comedy to anyone identifying him or herself
as a KLOS listener at any University
Stereo Record store in Los Angeles.
Outstanding Area Policeman Honored
During 'Serpico
Manager Allan Kaye of the Broadacres
Twin Cinema in Hattiesburg, Miss., fostered
community involvement with local law enforcement
agencies during the engagement
of "Serpico" by sponsoring an Outstanding
Law Enforcement Officer contest.
Area residents were encouraged to express
their choice for the outstanding law
enforcement officer in Forrest County by
writing or calling WDAM-TV or any of the
three local radio stations (WXXX, WFOR.
WHSY), or by placing a written ballot in
a
special display for the promotion provided
at the main branch of the First Mississippi
National Bank downtown.
Local citizens cooperated in large numbers,
mailing and calling in their choices.
.Area merchants donated a of time and
lot
a number of gifts to the project— notably
Fisher's Nursery, which supplied flowers for
the winning officer's wife, and Ashley Sporting
Goods, which donated a special plaque
in honor of the event.
\luii,i'^cr AlUiii Kcnc isccoml Iroiii the
rii^hn piL'\L'iiis a pUujtic to Patrolimin
Thomas R. Moore recognizing him as
the outstanding law enforcement officer
in Forrest County, Miss. The
contest and subsequent awards presentation
were arranged to coincide with
the playdate for "Serpico" at the
Broadacres Twin Cinema in Hattiesburg.
Others pictured include (from
left to right) Mayor Bud Gerrard.
Mrs. Moore, and Hugh Herring, city
director of police and safety.
Announcement of the winning officer was
made on February 18. George Washington's
birthday. Officer Thomas R. Moore received
an engraved plaque commemorating the
ceremony and a year's pass to the Broad
acres Twin Cinema. Present at the ceremony
were Mayor Bud Gerrard, Chief of
Police Hugh Herring and Sheriff Gene
Engagement in Miss.
Walters. Officer Moore will be sponsored
by the Hattiesburg Jaycees in the state and
hopefully the national competition for the
outstanding law enforcement officer.
In conjunction with the voting for the
Area hoakstores put toiictlnr displays
like the one shown above, tieiiig in the
movie with the best-selling novel by
Peter Maas.
outstanding law enforcement officer, 25
local merchants were supplied with window
cards promoting "Serpico," and area bookstores
cooperated with a tie-up involving
the movie and the best-selling novel b\
Peter Maas.
'McQ' Mobile Tours KC
To Plug New Wayne Film
KBEQ R.idio in Kansas C'il\ sponsored
a special John Wayne NIcQ"' .Mobile to
promote the area opening of the Duke's
new contemporary crime-action melodrama.
The "McQ" Mobile, a red Mustang Mach
L made stops at the Indian Springs, Brywood.
and Metcalf shopping centers on
rotating dates. KBEQ's resident disc jockey,
Mike O'Brien, drove the car and gave away
150 "citations" for two to see the film, along
with 50 "McQ" T-shirts and .^00 "McQ"
window stickers.
Matchbooks Promote 'Jones'
Universal Match Co. is distributing 1.5
million matchbooks promoting Warner
Bros.' "Black Belt Jones." The matchbooks,
being distributed in four major U.S. cities,
feature multi-covered covers with the film
title and a portrait of the film's star, Jim
Kelly.
March 18, 1974 — 19- 13

Displays Spark
Robin Hood
UA Major Book Tie-Up
For 15 Productions
United Artists has set one of the most
comprehensive programs of book tie-ups for
current and future films, covering 15 motion
pictures and involving six publishers. This
promotional program represents a major
merchandising thrust that will reach potential
moviegoers across the country via such
diversified retail outlets as bookstores, supermarkets,
drug and stationary stores and
bus, air and rail terminals.
The films are listed alphabetically:
"Cops And Rcbbers": New American Library has
issued a secona movie edition. The film is based on
an original screenplay by Donald P. Westloke, which
Aram Avokian directed. Cliff Gorman and Joseph
Bologna are starred, and Elliott Kastner produced.
"Five on the Black Hand Side": Third World Press
has published an edition in play form. Charlie L.
Russell, who wrote the original off-Broodway play,
also did the screenplay for producers Brock Peters
and Michael Tolan. Oscar Williams directed the film,
with stars Clarice Taylor, Leonard Jackson, Virginia
Capers, Glynn Turman and D'Urville Mortin.
"Jeremy": An originol movie edition has been
issued by Bantam Books. This is a novelized version
of Arthur Barron's screenplay. Borron also directed
the film, which George Pappas produced for Elliott
Kastner. The picture stars Robby Benson and introduces
Glynnis O'Connor.
"Live and Let Die": A movie edition of the eighth
James Bond thriller filmed for United A'tists, has
been published by Bantam Books and is now in circulation.
Based on the Ian Fleming novel, the screenplay
was written by Tom Mankiewicz and directed
by Guy Hamilton. Roger Moore stars as James Bond
007, and Albert R. Broccoli and Harry Saltzman pro-
"Mr. Moiestyk": Dell Books will issue a movie
edition in July. Starring Charles Bronson, the film
was directed by Richard Fleischer from a screenplay
by Elmore Lecnard. Walter Mirisch produced.
"The Long Goodbye": Ballantine Books has issued
a movie edition of the famed novel by Raymond
Chandler. A Robert Altman film, "The Long Goodbye"
was directed by Altman from a screenp'ay by Leigh
Brackett. Jerry B:ck produced and Elliott Kastner
was executive producer. Elliott Gould stars with Nina
Van Pollandt and Sterling Hayden.
"The Spook Who Sat by the Door": Bantam Books
has published a movie edition of the Sam Greenlee
novel on which the film is based. Greenlee collaborated
on the screenploy with Melvin Clay. Ivan Dixon directed
and co-produced with Greenlee. Heading the
cast are Lawrence Cook, Paulo Kelly, Janet League
"The Super Cops": a Bantam Books movie edition,
based on the book by L. H. Whittemore, is now in
rceo e. Ron Leibmon and David Selby star in the
MGM film, which is releosed by UA. Gordon Parks
directed from a screenplay by Lorenzo Semple, jr.,
WilLam Belasco produced.
"The Man With The Golden Gun": New American
Library has scheduled a movie edition for December,
1974, of this Jomes Bond thriller, to be filmed by
A'bert R. Broccoli and Harry Saltzman. Roger Moore
James Bond 007. The book
by Fleming.
"The Taking of Pelhom One Two Three": Dell
Books has scheduled a paperback edition for February
of the John Godey thriller on which the film is
based. A movie edition ol-o is in the works. Walter
Matthau, Robert Show and Martin Balsam are starred
in the Palomar Palladium Production directed by
Joseph Sargent from a screenplay by Peter Stone.
The picture is be ng co-produced by Gabriel Kotzka
of Palladium Productions and Edga Scherick
From top to bottom: Lobby displays were set up one month in aihancc to
herald the playdate jor "Robin Hood" at the Metropolitan Theatre in Winnipeg,
Man. A motorized standee was set up in the lobby beside a table on which Robin
Hood flour products were displayed. Back-to-back posters of the main characters
in the film were taped on the lobby windows and could be seen by people in.side
as well as outside the theatre. A "Little John" stuffed toy was displayed in
the boxoffice. Still photographs were placed in wall frames on either .side of
the
boxoffice.
"Thieves Like Us": Avon Books hos set a movie
edition for February. The Robert Altman film is
based on the novel, "Thieves L.ke Us," by Edward
Anderson. Altman directed from a tcreenploy by
Colder Willingham and Joan Tewkesbury & Robert
Altmon. Keith Carradine, Shelley Duvall, John Schuck
and Bert Remsen head the cast of the Jerry Bick-
George Litto production, which Bick produced.
"Thunderbolt and Lightfoot": Award Books has
•cheduled a movie edition for May. The film, starring
Clint Eastwood, George Kennedy and Jeff Bridges,
wos directed by Michael Cimino from his own screenplay.
Robert Daley produced.
"Westworld": Bantam Books will issue o screenplay
edition, which includes a photo insert, this month.
Pre:cnled by MGM, "Westworld" was written and directed
by Michael Crichton and produced by Paul
N. Lazarus 111, for United Artists release. Yul Brynner,
Richard Benjamin ond James Brolin are starred.
"Wheels"; Bantam Books hos published a paperback
edition of Arthur Hoiley's best-selling novel.
David Shaber is currently working on the screenplay
for the film which will be a Mirisch production.
"Where the Lilies Bloom": New American Library
has scheduled a movie edition of the Newbery Award
Hanor book by Vera and Bill Cleaver for April. The
film was produced by Robert B. Radnitz and directed
by William A. Graham. Julie Gholson, Jan Smithers
Matthew Burrill, Helen Harmon ond Horry Dean Stanton
head the cost.
— 20 — BOXOFHCE Showmandiser :: March 18, 1974

WCI Reports Increase
In 1973 Net Income
NEW YORK—Warner Communications.
Inc. reported that 1973 fully diluted earnings
per share rose to $2.26 from S2.()fi
in 1972. Net income increased to $51,170.-
000 from $50,118,000 and operating revenues
increased to $549,619,000 from $498 -
602,000.
Fourth quarter 1973 net income declined
to $11,303,000 from $12,298,000 in the
comparable 1972 quarter. WCI chairman
Steven J. Ross noted that a reduction in
WCI's equity in income of National Kinney
Corp. (NKC) (47 per cent owned by
WCI) of $1,550,000 was the principal cause
of this decline. Nevertheless, due to a reduction
in the average number of shares
outstanding during the current period, fully
diluted earnings per share increased to 53
cents from 51 cents in the fourth quarter
1972. Operating revenues increased to
$148,298,000 from $143,208,000.
Commenting on these results, Ro.ss said,
"Our theatrical film company experienced
the best year in its history in 1973, with
increases in both revenues and profits. Ross
noted that 1974 had started off most encouragingly,
specifically because of the outstanding
performance of the company's
theatrical film operations and increased
recorded music sales.
Ross stated that during the year ended
Dec. 31, 1973. WCI repurchased 3,371,444
shares of its own common stock. The repurchase
of these shares has been reflected
in the computation of earnings per
share on a weighted average basis. After
giving effect to the loss of interest income
on the funds employed, the repurchase
program had the effect of increasing fully
diluted earnings per share by 3 cents and
8 cents respectively, for the three months
and the year ended Dec. 31, 1973.
Because the number of shares used in
calculating 1973 fully diluted earnings per
share were determined on a weighted
average basis, the full impact of the 1973
share reduction will not be realized until
1974. The average number of shares outstanding
assuming full dilution for 1973
was 22,867,000 shares; as of Jan. 1. 1974,
the comparable number was 20,967,000
shares. Subsequent to Dec. 31, 1973, WCI
repurchased an additional 628,556 'shares
of its common stock.
Razing Capital Theatre
SHAMOKIN, PA.—The one-time Capital
Theatre, a landmark here since the turn
of the century, is being demolished as a
safety hazard. The building originally was
constructed in 1900 as a meeting place and
later housed a department store. Its last
occupant. Capital Theatre, closed five years
Obscenity Charge Dropped
POTTSVILLE, PA.—Obscenity charges
against the owner of the Capitol Theatre
here for showing the motion picture "Deep
Throat" have been dropped.
Landaus Saluted for Successful AFT
Earl
Wilson, left,
congratulates Ely and
Edythe Landau, cenlcr,
on the success of the
American Film 'I'heatre's
premiere season at
the National Academy
of Television Arts and
S c i e n c e ,s' "Drop-In
Dinner" Monday (4) in
New York. The event
honored the couple's
20th year in the entertainment
field. Jules
Power of NATAS,
right, eniceed the program.
Cinecom Properties Sold;
Future Is Now Uncertain
HAZLETON, PA.—Concern has been
expressed here over the fate of the Grand
Theatre and the Hazleton Drive-In, as well
as the Church Hill Cinema at the suburban
Church Hill Mall, with the announcement
that the bankrupt Cinecom circuit has been
sold to New York State-based SportService
Corp. Until last July, when it declared
bankruptcy, the Cinecom circuit had operated
these three area theatres.
In January a local realty firm that owns
the shopping mall property, including the
theatre building, purchased the projection
and sound equipment, screen, seats and
other fixtures in the theatre from bankrupt
Meco, a wholly owned subsidiary of Cinecom.
The Church Hill Cinema currently
is being leased and operated by Mrs. John
Hersker, who also operates the Hersker in
West Hazleton.
Cinemette Acquires 90
Units From Associated
Pittsburgh — Cinemette Corp. of
America, which is headquartered in the
Rohert Fulton Building here. Thursday
(14) announced the acquisition of 90
of Associated Theatres' movie houses.
Negotiations reportedly had been under
way several months.
For a number of years the largest
area circuit. Associated Theatres came
into existence 37 years ago when the
late Norbert Stern opened the first
drive-in in
the Mideast (and one of the
first in the countrj), the South Park.
His son Ernest, president of Associated
and owner of the Robert Fulton Building,
and nephew George Stern later entered
the business and built the circuit.
Cinemette has developed rapidly during
the past three years. In 1973 it acquired
the Chester DeMarsh circuit, all
the RKO-.Stanley Warner units and various
independent theatres in the Pittsburgh
film-distributing area, becoming
the largest operation.
VIP Washington Debut
For UA's'Huck Finn'
W.A.SHINGTON, D.C. — Vice-President
Gerald R. Ford, Secretary of State Henry
Kissinger and Chief Justice Warren E. Burger
were among the scores of prominent
members of the administration, the judiciary
and Congress who were invited to
attend the gala world premiere of Mark
Twain's "Huckleberry Finn" here Sunday
(17). The musical, a Reader's Digest presentation
of an Arthur P. Jacobs production
for United Artists release, was to be
screened at the John F. Kennedy Center for
the Performing Arts' Eisenhower Theatre
at 4 p.m., with a "riverboat picnic supper"
to follow at 6 p.m. in the Kennedy Center's
Rooftop Pavilion.
The opening was sponsored by FANS of
the American Film Institute, which will receive
the premiere proceeds for its wideranging
educational program.
Sen. Stuart Symington and Sen. Thomas
Eagleton of Missouri, Mark Twain's native
state, and Sen. James Eastland and Sen.
John Stennis of Mississippi, where most of
"Huckleberry Finn" was filmed, served as
honorary members of the world premiere
committee.
A large Hollywood contingent at the gala
was to be headed by title-role star Jeff East,
Paul Winfield, Harvey Korman and Jean
Fay, who play leading roles in "Huckleberry
Finn."
O'Brian Youth Seminar
WASHINGION. DC. — The Hugh
OBrian Youth Foundation leadership seminar
on government was held here recently.
The actor personally welcomed 73 high
school students representing every state,
plus four from overseas, who had been
chosen by the U.S. Jaycees and the National
Ass'n of Secondary School Principals.
Highlights of the seminar included a tour
of the Senate, tour of the House of Representatives
and a visit with President Nixon
at the White House. .Ml expenses were paid
by the foundation.
BOXOFFICE :: March 18, 1974
E-1

B R O A D W AY
T^AME," starring Lucille Ball, began its
world premiere engagement Thursday
(7) at Radio City Music Hall with an advance
sale of $882,142. A Warner Bros.
relea.se, the theatre's Easter attraction also
stars Robert Preston, Beatrice Arthur, Bruce
Davison and Kirby Furlong and was di-
of Bunnies and Chicks," produced, directed
and choreographed by Peter Gennaro.
The Music Hall and the Coronet Theatre
were hit by smoke bombs Sundayevening
(10). Two went off at the Hall, the
first at 7:30 p.m. and the second 15 minutes
later. These went off under seats, while the
bomb at the Coronet had been tossed
against a wall and rolled under a seat.
In both instances, the shows were uninterrupted
(the Coronet is playing "The
Last Detail") and no arrests were made.
The bombs contained some kind of timing
device and the reason for their use was not
known. Three people suffered minor leg
burns at the Hall.
•
Marilyn Chambers, the star of such films
as "Behind the Green Door" and "Resurrection
of Eve," began a singing engagement
at the Riverboat, the club on the
ground floor of the Empire State Building
Thursday (7). Her act consists of rock
numbers and coy references to her usual
occupation. Stan Rubin's Tiger Town Five,
plus four, is backing up the star, along
with two male dancers. The show is booked
for four weeks.
•
The uptown Beacon Theatre began a
Bruce Lee Festival Wednesday (13). Acknowledged
as the "king of kung fu," the
late Lee can be seen in three of his starrers,
Warner Bros.' "Enter the Dragon" and
National General-Warners' "Fists of Fury"
and "The Chinese Connection."
"The Super Cops" was previewed Wednesday
(13) at the Rivoli.
•
Election of officers for 1974-75 also will
be on the program. Luncheon begins at
12:15 p.m. and reservations, at $5 each,
can be obtained through Mrs. Thelma Midler,
executive secretary of Cinema Lodge,
229 West 42nd St., at LO 5-4566.
•
"Death Wish" completed production here
one week ahead of schedule. Starring
Charles Bronson, the Dino de Laurentiis
presentation for Paramount release was directed
by Michael Winner in
such locations
as the Brooklyn Navy Yard, Riverside Park,
Broadway's Central Savings Bank, the 20th
field.
•
Showcases for Wednesday (13): "Zardoz":
"The Black Six," and the double bill
"Chinese Hercules" and "Black Nightmare
in Blood."
•
Peter Yates, director of Rastar Pictures-
Columbia's "For the Love of Pete," starring
Barbra Streisand, left town for Hollywood
to confer with Columbia's West Coast
executives and to engage in post-production
work on the film.
A summer release, the original comedy
was written for the screen by Stanley Shapiro
and Maurice Richlin, based on a story
by Shapiro. Michael Sarrazin, Estelle Parsons.
Molly Picon and William Redfield
also have starring roles.
•
Producer Robert M. Weitman is in Manhattan
to scout locations for the film version
of "The First Deadly Sin," based on Lawrence
Sanders' best-seller. Don Siegel will
direct the crime thriller, which has been
adapted by Steve Shagan, for Columbia release.
A previous Sanders novel, "The Anderson
Tapes," was turned into a highly
successful film by Weitman for Columbia
in 1971.
Production on "The First Deadly Sin"
scheduled for the summer.
is
•
"Valerie and Her Week of Wonders,"
Czech fantasy by Jaromil Jires, had its
American premiere at the Elgin Cinema
Thursday (7). Two special showings were
held, Saturday (2) at noon and Wednesday
(6) at midnight, for the benefit of WBAI-
FM, the listener-sponsored radio staition.
•
In the magazines: March edition of Films
Review features career articles on Arthur
In
Kennedy, by Al Marill, and character
actress Connie Gilchrist, by Don Stanke.
There also is an information piece by Anthony
Slide on "Forgotten Women Directors,"
including such early film actresses
as Kathlyn Williams, Mabel Normand and
Florence Turner.
•
Steven Spielberg will lake lime out of
his preparation schedule for the Zanuck/
Brown production, "Jaws," for Universal
release, to meet with the press in New York
City Tuesday (26) through Friday (29) on
behalf of "The Sugarland Express," which
he also directed for the Zanuck/ Brown
team. In addition to meeting the press,
Spielberg will make a special appearance
Precinct station house in Greenwich Village,
rected by Gene Saks. The film broke the
Beekman Downtown Hospital and
Harlem's Knickerbocker Hospital.
all-time first-four-day bo.xoffice record for
at the Museum of Modern Art Friday (29)
the Showplace of the Nation.
Hal Landers and Bobby Roberts are producers
in conjunction with mu.wum's New Directors/New
of "Death Wish," which also stars
On the Music Hall stage is the annual
pageant "Glory of Easter," produced by Hope Lange, Vincent Gardenia, Steven
Films Series, which will, that
the
night, preview "The Sugarland Express."
Leon Leonidoff. and the revue "A Potpourri Keats. Stuart Margolin and William Red-
Martin Newman Is New
Tent 35 Chief Barker
NEW YORK — The annual installation
luncheon of Variety Club of New York Tent
35 was held February 28 at the New York
Hilton. Actual swearing-in of the officers,
topped by new chief barker Martin Newman,
was performed before the guests sat
down for the lunch and speakers. International
president Mike J. Frankovich told
the gathering of the more than $15 million
raised by Variety for needy and handicapped
children throughout the world. Mayor Abraham
Beame was honored at the luncheon.
Rev. George Byrne delivered the invocation,
after which master of ceremonies Salah
M. Hassanein introduced Norman Weitman.
The latter stated that all the crew members
already had been inducted, leaving the rest
of the proceedings in the hands of the speakers.
Weitman, the new chairman of the
Wishing Well committee, presented an
award to his predecessor on the committee,
chief barker Newman, who in turn spoke of
raising a large sum of money the past year
via this campaign.
Adm. William Pugh, commandant of the
Third Naval District, acknowledged the annual
donation made by the club to dependent
children of military personnel who are
listed as missing in action. Following this,
Loews Corp. president Preston Robert
Tisch installed Mayor Beame as an honorary
life member of Tent 35. Beame, introduced
as a man "dedicated to show business,"
thanked everyone present for the
honor.
Frankovich then gave a brief history of
the club's progress from its beginning in
The Academy Award ceremonies will be
the subject under discussion at the Cinema
Madeline Kahn received the 1974 Star of 1926.
tent,
Once
he referred
chief barker
to that
of
sub-organization
the London
Tomorrow Award from the Motion Picture
Lodge, B'nai B'rith luncheon at the Warwick
Bookers Club of New York at the 35th as the top money-getter of all the Variety
Hotel Thursday (21). Guest speakers will annual installation dinner Friday (15) at the Club tents. As of Jan. 1, 1974, Variety
be Paid Gardner, film reporter for the New
York Times; Joseph Gelmis, film critic of
Plaza Hotel. The actress has been nominated
for an Academy Award for her performance
Clubs had raised a total of $15,355,000 for
1973, said Frankovich. This year, the goal
Newsday; Jeffrey Lyons, film critic for
in Paramount's "Paper Moon." She is $20 million, with the Frank Sinatra con-
WPIX-TV, and Paul Zimmerman, film also is playing a lead in Mel Brooke western
certs expected to be a major contributing
factor. The New York tent is staging the
critic for Newsweek Magazine.
spoof for WB, "Blazing Saddles."
•
first Sinatra concert, with the coordination
of Mort Sunshine. Seven other cities
also will participate in the presentation,
which marks the end of the entertainer's
"retirement."
The Variety Clubs International meeting
will be held this year in San Francisco,
Frankovich reminded the audience. He em-
E-2
BOXOFHCE :: March 18, 1974

1001
. ,
. . .
I
phasized that all money raised goes to childrens'
charities, no club executive ever taking
expenses. Of 41 tents, nine may be disbanded
for lack of raising money. Frankovich
revealed. The Kansas City tent is one
which will be re-established, he said. In the
past. Variety Clubs have helped sponsor
such men as Dr. Jonas Salk and Dr. Christian
Baamard. The New York tent is one
of the most aggressive, Frankovich pointed
out. Last year, it donated 12 Sunshine
Coaches for the benefit of underprivileged
and handicapped children and it has equaled
that number so far this year.
The Heart of Show Business Award was
presented to retiring chief barker Bernard
Myerson, who then outlined some of the
Club's upcoming events.
On the dais were such celebrities as Steve
DTnzillo, Irving Dollinger, Dr. Margaret
Giannini, Leo Greenfield, Comm. Elinor
Guggenheimer, Hi Martin, Eugene Picker,
Geraldo Rivera, Burton and Norman Robbins
and Jim Velde.
Aside from chief barker Newman, the
1974 Variety Club crew for Tent 35 will
consist of James R. Velde, first assistant
said that the entire four-wall distribution
concept is growing. He noted that some
major studios are employing the four-wall
technique, citing such films as "Jeremiah
Johnson" and "Billy Jack."
Dubs said his company, which has a fulltime
staff of 60, "had grown enormously"
since it showed its first feature, "American
Wilderness." Dubs, a contractor, stated he
made that film "more or less as a hobby
in 1969."
Patrons Given Subpoenas;
Must Testify About Film
ROCHESTER, N.Y.— Fifteen subpoenas,
believed to be the first issued here to theatre
patrons, were to be answered in city
court Tuesday (5) at the trial of two per-
'Blazing Saddles Surges to No. 1
Status Among New York First Runs
NEW YORK—"Blazing Saddles" topped
the first-run list again in its fiflh week at
the Sutton, hitting the bull's eye with 590.
Second was a documentary, "Africa Uncensored,"
earning a 315 average for the opening
round at the Penthouse (270) and RKO
86th Street Twin I (360). "Not Just Another
Woman." again third, scored 280 in
the seventh week at Lincoln Art. "Busting"
was down from the second to fourth spot,
averaging 245 in its second week at the
Cinerama (175) and the RKO 86th Street
Twin II (315). "The Pedestrian" moved up
a notch to fifth position, with an improved
215 for the second Fine Arts week. "Thieves
Like Us," moving from fifth to sixth, had a
190 fourth week at the 68th Street Playhouse.
"Mams." debuting at Radio City
Music Hall, broke records and made a lot
of people happy.
chief barker; Norman Weitman, second assistant
chief barker; Norman Robbins,
lido—Illusions of a Lady (Mastermind),
6th
135
dough guy, and Phil Isaacs, continuing as
property master. Other members of the crew
are Meyer Ackerman, Harvey Baren, Mel
—Busting (UA), 2nd wk
Corcnet—The Lost Detoil (Col), 4th wk ... 225
DeMille—Willie Dynamite (Univ), 7th wk 65
55th Street Playhouse—Jaguar Film Festival
Herman, Martin Levine, Ted Royal and
George Waldman.
(Hand in Hand), 7th wk 185
Fine Arts—The Pedestrian (CRC), 2nd wk 215
Globe— Bordello (Cambist), 5th wk 155
Lido Ea^t— Illusions of a Lady (Mastermind),
6th wk
.205
Lincoln Art— Not Just Another Woman
'Vanishing Wilderness' Is
;Extravagant Films), 7th wk
National—The Lost Detail (Col), 4th wk.
Big Grosser in NYC Run
Penthouse— Africa Uncen-ored (AlP)
Radio City Music Hall— Mame (WB)
NEW YORK—Pacific International Enterprises'
Rialto Danish Delights (Cambist;
"Vanishing Wilderness," which
recently played 144 theatres here, recorded
a gross figure of $1,543,971, according to a sons arrested by the police. The patrons
New York Times article by Michael T. were handed subpoenas shortly after a judge
Kaufman headlined "Unlikely Films Score determined the films they had been viewing
Success Here," Kaufman noted that the were obscene.
"Vanishing Wilderness" gross was just less Pleading innocent to charges of promoting
than "The Exorcist" made.
obscenity before Judge Reuben K. Davis
Arthur R. Dubs, president and founder were the projectionist of the Monroe Theatre,
PIE, which is based in Medf'ord, Ore.,
Robert E. Cooley, and cashier Evelyn
of Walsh. Both were released on $500 bail
pending further disposition of the case
February 22.
Judge Davis ordered the pair's arrest
after viewing the X-rated films "Come
Deadly" and "Mama's Girls." He also
ordered the films seized, along with two
16mm projectors.
The theatre's owner, Herbert S. Nitke.
Rye, N.Y., and his company Yorkview
Theatre Corp. were fined a total of $6,000
in New York Supreme Court for showing
two other allegedly obscene films. Manager
Linn B. Smeal, who now is in charge of
" 'American Wilderness' probably set a
world record for returns compared to costs.
I think we beat 'The Godfather,' " Dubs
commented. He believes that one reason for all Yorkview interests in this area, received
the popularity of "Vanishing Wilderness" a sentence of one year's probation. Both
and other nature pictures in New York sentences have been stayed pending appeal.
City is "the shortage of family pictures produced
by the major studios."
and Coronet theatres here. Asst. Dist. Atty.
Yorkview operates the Monroe, Riviera
Michael R. Saporito said the theatre's
patrons were subpoenaed because he believed
they were witnesses to a crime.
"They are no different than a witness
to a mugging," he declared.
The patrons will be asked to testify
about what they saw and what the films are
about, Saporito stated.
26th wk
MO
RKO 86th Street Twin I—Africo Uncensorcd
(AlP) 360
RKO 86th Street Twin II Busting (UA), 2nd wk 315
68th Street Playhouse Thieves Like Us (UA),
"h wk 190
Stote II— Mon on a Swing 'Poro), 2nd wk 70
Suttcn— Blozing Saddles (WB), 5th wk 590
Tower East—Man on a Swing (Para), 2nd wk 185
Trans-Lux East— Zardoi (20th-Fox), 4th wk 90
Zieafeld— The Doy of the Dolphin lEmb),
Feast or Famine in Ballimore;
First Runs in 20-330 Range
BALTIMORE— It
was feast or famine in
Baltimore houses the past week. Leading
the pack was "Five on the Black Hand Side"
with 330 in its sixth frame at the Met. Bringing
up the rear was "The Paper Chase,"
which opened with a weak 20 at the Northwocd.
.Also getting gocd ratings were "Busting"
with 175 in its third week at Cinema
II, "Cinderella Liberty" with 150 in its
fourth week at the Towson. and "Summer
Wishes, Winter Dreams" also with 150 in
its third week at 5 West.
Cinema I, Westview IV, Mini-Flick I—Man on a
Swing (Para) 132
C nemo II— Busting (UA), 3rd wk 175
Hillendale— The Sting :Un:v), 1 1 th wk 60
Liberty II, Glen Burnie Mall—The Serpent ;Emb) 50
Met— Five on the Block Hond Side (UA), 6th wk. 330
M,ni Flick II— Happy New Year Emb), 5th wk. ..100
Northwood— The Roper Chose '20th-Fox) 20
Towson—Cinderella Liberty 20th-';cx), 4th wk. ..150
Westview I, Senator- Popillon AA), 12th wk. .. 32
Westview II, Pattcrscn— Scroico :Para), 5th wk. 63
5 West—Summer Wishes, Winter Dreams (Col),
3rd .150
NORTH JERSEY
Mot Just Another Woman" opened an exclusive
New Jersey engagement at the independent
State in New Brunswick one day
after its New York City invitational world
premiere . . . Normally long lines waiting
to see "The Sting," playing an exclusive
New Jerrey engagjment at UA's Bellevue in
Upper Montclair, actually increased followirg
that film's nomination for ten Academy
Awards. "The Stirg" is now in its 11th week
at the Bellevue, with receipts comparable
to the second ard third weeks . . . Other
films in extended-run situations in this area
which continue to report good business are
"American Graffiti" and "Serpico," both
in their 11th week.
Hope Lange will star opposite Charles
Jronson in Paramount's "Death Wish."
_SPECIAL TRAIIMS
FOR
I
DRIVE-INS
rderthemallfrom
^ilMACK
BOXOmCE :: March 18, 1974

. . The
'
PHILADELPHIA
tinue to operate its European jukebox plant,
located in Germany.
The latest ode from the bard of Tent 7,
barker Mike Ellis recently appeared in the
Evening News' "Reporter's Notebook" as
In Tent 7 Telethon
i
BLT I- ALO— Variety Club Tent 7-s an- 1
nual telethon for the Children's Rehabilita-
E-4 BOXOFFICE :: March 18. 1974

20th-Fox NY Exchange Is
Revamped Under Shields
NEW YORK—An extensive
realignment
of 20th Century-Fox's New York branch,
including an assumption of new duties by
branch manager William Shields, has been
announced by Peter S. Myers, vice-president,
domestic distribution.
Shields, 29, who reports directly to Myers
and James V. 0"Gara, assistant general sales
manager, henceforth also will function as
home office representative in charge of sales
and bookings with the Brandt, Trans-Lux,
Rugoff and Reade theatres, as well as the
many circuits which operate exclusively
within the boundaries of the New York
branch. This is in addition to his current
duties as branch manager.
Assisting Shields will be veteran Phil Gravitz.
appointed to the newly created post
Jersey and New York state salesman for
UniversaL
Dennis Lato, 25, continues at the exchange
as a member of the 20th Century-
Fox sales trainee program. He will handle
cjFtain independent accounts and 16mm for
ihe colleges in the area.
Completing the revamped team is Norma
de Gracia. who heads the nine-member
booking department and general office supervision.
Coincidental with these changes are the
retirements of Al Levy, Ben Abner and, in
June. Willy Cohen, all veteran members of
the 20th-Fox sales organization in the
Northeast area.
Women's Film Festival Is
To Be Held in Fall in NY
NEW YORK—Entry blanks are now
a\ailable for the first festival of "Films
About, By and for Women," sponsored by
F-iwn Enterprises, the Louisiana Society
for the Arts and Sussex Films. The festival
will run four days in September at the
Loeb Student Center Auditorium at New
"iork University (dates to be announced).
with other showings in New Jersey and
Massachusetts in October and November.
The purpose of the nonprofit festival
IS to promote feminism in the field of
cinema arts and all possible efforts will
be made by the sponsors and director to
.ikI filmmakers to this end.
.^ny 16mm film about, by and/or for
women is eligible and men, as well as
women, are invited to participate. There
will be cash prizes and a penthouse champagne
reception for winners.
Inquiries and requests for entry blanks
can be directed to Jeanne Youngson, festival
director. Fawn Enterprises, 29 Washington
Square West, New York, N.Y. 10011.
IF Circuit Agrees to New
Student Admission Price
ANNAPOLIS, MD.— Del. William Cox
(D-Harford County) stated late last month
that at least one theatre circuit has agreed
to lower the price of tickets to $1.50 for
students between 12 and 17 years of age.
"Other theatre owners have told me they
are giving the idea serious consideration."
said Cox.
Cox said he contacted theatre management
groups after students at Homestead
Elementary School in Harford County com-
of New York sales manager. Gravitz
viously was branch manager for
pre-
MGM plained that they were "being discriminated
New York and New Haven.
against" in the matter of movie admission
in
Leo Fisch, 26, formerly with Universal prices.
and National General Corp., has joined the "They said that they didn't feel it was
company in the role of New York City fair that they had to pay the full adult
salesman.
prices just because they reached the age
Another new member of the exchange
sales team is Bob Finney, 30, former New
of 12," Cox stated.
Cox said the students suggested a compromise
price between the usual $1.25 for
youngsters under 12 and the full adult price.
He said the JF circuit told him that they
agreed to the special price for the 12-17
age group.
"I think other theatre operators will go
along with the plan," Cox commented.
Tent 1 Announces Agenda
For Variety Week Events
PITTSBURGH—Variety Week, Monday
(18) through Saturday (23), is being celebrated
by Tent 1 with at least a dozen events
under the leadership of James M. Ecker,
chief barker. Nick Lazzaro is chairman and
Dave Tesone is co-chairman.
Monday (18) Warren B. Dana presides
at an awards luncheon. That evening is
sports night, with Nate Kaufman chairman;
Tuesday (19) will feature a noon fashion
show, with Frankie Avalon as guest, while
the evening event is game night; the distinguished
service award will be presented al
noon Wednesday (20) and that evening i.s
musicians'
night; a noon luncheon honoring
Sister Adele and St. Francis Hospital will
be held Thursday (21); Thursday evening
(21) is press night; sweetheart award
luncheon is Friday (22), Paula Sacco chairman:
the Friday evening (22) event is
WTAE-TV and Radio night, sponsored by
Frank Snyder, David Crantz and Chuck
Brinkman. and Saturday (23) a cocktail
party will be held from 5 to 6:30 p.m.,
guests departing later via bus for the Meadows
for the races.
Personnel Realignments
Announced by Carrols
.SYRACUSE- Sam Mitchell of Manlius,
N.Y., former general manager of Kallet
Theatres, has been named Michigan and
Western division manager for CinemaNational
Theatres, it was announced by Daniel
R. Fellman, vice-president in charge of the
division for Carrols Development Corp.
.Mitchell, who will remain at the Syracuse
headquarters, will be in charge of some 35
theatres in Michigan, Idaho, Wisconsin,
Indiana and California. He also will be coordinator
for group sales and special events
for CinemaNational.
George Read, manager of the former
Kallet Genesee in Syracuse, will remain in
that position. Recently. Carrols Development
Corp. purchased the 1 1 Kallet theatres.
The Kallet Theatre, a landmark in nearby
Oneida, N.Y., had its final showing
February 28. That will leave only the CinemaNational
425-seat house at the BN Shopping
Center in Oneida, which Carrols has
leased to Sol Sorkin of Sorkin Enterprises.
With the closing of the downtown Kallet
Theatre in Oneida, 12 employees have been
released from their jobs. Manager Nicholas
Del Vecchio of Rome. N.Y., now will
only the Rome Capitol Theatre.
helm
In Syracuse, the purchase of the Kallet
theatres by Carrols leaves only Loews downtown
and three suburban or neighborhood
theatres, plus a drive-in. in other hands.
The Franklin Art, the Eckel and the Civic
Follies, which play mainly X-rated films,
also remain. The neighborhoods are the
Palace, the Hollywood and the Manlius
Cinema.
Major films coming to CinemaNational
are "Mame," opening this month, and "The
Great Gatsby," opening in April.
UA Promotes Marty Scher
To Assistant Treasurer
NEW YORK— Marty Scher was appointed
assistant treasurer for United Anists,
effective Friday (1), it was announced
by Sidney Landau, vice-president and treasurer.
Scher joined United Artists in 1951 and
since has held a number of .staff positions
in the accounting and finance department.
He previously was associated with Eagle-
Lion Films and various other companies
within the film
industry.
Scher, who attended Penn State University,
lives in New York City with his
wife
and two children.
Don Siegel will direct and produce "Paradise
Mountain." a film for Universal from
an original screenplay by Tom Weitzner.
New
CARBONS, INC. I— "
'
Box K, Ccdor Knolls, N. J.
''2^ ^ matc — ^Pe'd. Ot tic C^w

. . . Screens
.
. . Pittsburgh
PITTSBURGH
"JTieatre Ass'n of Peniis) Ivania (TAP), an day . . . "Lust in the Afternoon" was combined
organization of community and strawhat
theatres since 1968. will stage a threeday
conference here April 5-7 at South Campus,
with "The Man I Love" at Penthouse
2 but the newspaper ad changed the word
"Lust" to "Love." Penthouse 1 offered "Vir-
Allegheny County Community Colgin
Maid."
lege . . . This city's police superintendent.
Robert E. Colville, is being promoted to be
front-runner for the district attorney post,
vacated by the suicide of Robert W. Duggan,
who was under federal grand jury indictment
for failing to report $137,000 in
income, allegedly received from organized
crime payoffs during the period 1967-1971.
Colville, like Duggan. is a fighter of pornography
at public and group meetings, etc.
Doris Ann Gatabki, 18. Bethel Park, was
crowned Miss Pennsylvania Saturday (9) at
Washington.
The New Garden Theatre, North .-Kvenue
near Allegheny Center, is the original Garden,
now an adult operation of a Caplan
(or Kaplan) group from the West Coast
not the brothers and sisters of such name
who used to operate adult theatres here.
Until recently this house was an operation
of the Stearn-Hanna investments. After
showing "Campus Girls" and "The Morning
After," this house now is offering "Cherry
Blossom!" and "Back Scat Cabbie." The
new ad states that this theatre is the largest,
most comfortable, real adult theatre in the
city, having the largest screen, etc., and
"don't be fooled by the so-called 'little
art theatres.' "
adult
"Fantasia" returns to the Guild in its annual
showing starting Wednesday (20) . . .
The Casino showed "Tower of Love" and
"Country Club Ladies."
"Billy Two Hats" was sneak-previewed at
a downtown theatre but it doesn't get a
downtown showing, going first-run into the
neighborhood theatres . . . After a return
showing of "Cries and Whispers," the last
time out at Kings Court, this film returns
to the Forum and Encore.
The South Hills Theatre handed out a
free box of popcorn to all patrons the other
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TROUT. EDrrOH. Boss Bldg., Box 575.
Enid, Oklahoma 73701.
Eddie Steinfeld, in years past a local film
salesman, served as producer for the stageshow
"The Tenth Man" recently featured
at the Y-IKC.
Mrs. Ernest A. Stem is president of the
Women's Au.xiliary to the American Cancer
Society, which has moved its annual dance
from the Longvue Club to the larger ballroom
of the William Penn Hotel, ^he date
being April 20.
Bud Gillian has been busy booking AIP
features, particularly at this time "Mark of
the Devil—Part 11" ... Ed Duva of Kally
Messenger Service says that the print situation
gets tighter and tighter, that it's a real
race to pick up and deliver films in time
for projectionists to inspect what is expected
to grind through their machines. It was
never easy, Duva says, but now it is nervewracking
for bookers, exhibitors, projectionists
and delivery service folks.
.
Rickie Glaus is assisting his dad John O.
Glaus, independent distributor and P&G
film storage and distributing agency
L'Amoure recently showed
. . .
"My Throat"
and "Daddy's Baby Sitter" . . Postage is
.
up 25 per cent and paper and pulp products
again will rise 10 to 12 per cent in the next
four months Community
Broadcasting Corp. expects to
be on the air
at 91.5 on the FM dial this spring, WYEP
has been licensed by the Federal Communications
Commission.
Divergent Views Are Held
Anent Mci/s Ozoner Bill
BALTIMORE—Two stories concerning
the banning of X-rated films showing at
drive-ins visible from the roadside and other
areas were given by-line treatments in the
Evening Sun January 31 and the Sun February
4.
From Annapolis, Michael Hill wrote January
31: "A series of stoplights along a road
in northern Anne Arundel County may soon
rosiilt in problems for the state's drive-in
that specializes in the X-rated trade. State
Sen. J. Lipin (D-Sixth, Anne Arundel) said
cars stopped at those stoplights have a good
view of what some consider offensive footage
at a nearby drive-in.
"This led to some complaints, which in
turn led to Sen. Lipin's introduction of a
bill designed to prohibit such films from
being shown at any drive-in visible from a
public roadway. The children can see what
is in these X-rated movies,' the senator told
the judicial proceedings committee here January
30, referring to the nonpaying viewers
slopped at these red lights. This presents
a family problem in which questions arc
raised.' he continued at the committee's public
hearing on the bill.
"Sen. Lipin said his bill is patterned after
a similar measure currently on the books in
Virginia but Sen, Edward T. Conroy CD-
Prince Georges), a committee member, said
he thought the wording of the bill, which
prohibits films showing 'sexual conduct,'
Sen, Conroy asked. This could just be a
male and female kissing.'
"Sen. Lipin agreed to look into the matter
and possibly propose an amendment to the
wording. The only opposition to the bill
came from William G. Steele, manager of
the Governor Ritchie Drive-In (E. M. Loew),
who said that the legislative route was not
the proper solution. "We are aware of this
problem and feel that self-policing is the
best answer." he told the committee.
"Steele also said a new screen is being
developed that will be visible only to people
sitting in cars inside the theatre area and
claimed that this will take care of the problem.
But under questioning Steele admitted
that it would be several years before this
screen is in widespread use."
Hidden Screens?
Donald Kimelman wrote from the Towson
bureau of the Sun Monday (4): "The
Baltimore County Council plans tonight to
hear testimony about and vote on a bill
that would require the owners of drive-ins
that show R and X-rated movies to switch
to Walt Disney or hide the screens from
public view. The council chairman, Harry
J. Bartenfelder (D-Fifth), admits he had a
specific theatre in mind when he introduced
the bill—the Pulaski Drive-In. perched on a
hillside above Pulaski Highway. This weekend
the Pulaski showed The Virgin Witch'
and The Girl and the Brutes,' both R-rated
films.
"Bartenfelder's proposed ordinance is
made in the context of an experience many
.Americans have had—driving down a dark
highway when suddenly giant figures appear
in rich color against the night, embracing
with passion or engaging in furious, soundless
combat.
"In the last few years, however, those
wordless sequences on the nation's drive-in
screens have become increasingly risque and
some passersby have taken offense. 'I think
some of those things on the screen should
not be seen by the general public,' Bartenfelder
said. 'And riding down that highway
is
just like having a seat in the back row.'
Bill Criticized
"Norman Polovoy, a deputy attorney general
who specializes in pornography legislation,
criticized the Bartenfelder bill for attempting
to do on a local level what should
be done statewide. "If every county starts
having its own laws in the area of morality,
we are going to run into a procedural and
administrative nightmare,' Polovoy said,
"Bartenfelder was not impressed by this
position. The state rides up and down that
highway the same as I do and so far they
haven't done anything about it,' he said.
"A similar bill failed in the general assembly
two years ago. This session Sen.
Alfred J. Lipin (D-Anne Arundel-Calvert)
has introduced a bill that would restrict the
unencumbered viewing of only X-rated movies.
Polovoy said the Bartenfelder bill might
be constitutional, as it does not prohibit
I
E-6
BOXOFFICE :: Mairch 18, 1974

. .
the films altogether. 'The courts
sympathetic to legislation that
protects minors,' he said.
imented, however, there might be
jblcms in defining unsavory films
with R and X ratings. The rating
said, is a voluntary operation of
industry and has no legal stand-
rty 19 Elects Heart
its. Lists Events
[MORE—TTiirty-eight members of
pClub Tent 19 gathered at the Subur-
Restaurant in Pikesville, Md..
ay night, February 20, for a general
election of officers of the Heart
on, as well as to summarize the
inactivities for the coming year as
•by the organization's new chief
Joseph Townsley.
fficers of the Heart Foundation for
president, Phil Harris, past chief
vice-president, Joseph Townsley,
rker; second vice-president, Al
Irst assistant chief barker; treasurer,
1, dough guy, and secretary, Al
[property master.
the get-together, chief barker
'Townsley outlined these coming
'kpril 27, Irish Night, Laboure Hall,
ae Ave. (under the aegis of Lawppler);
May 28-31, Variety Clubs
lal convention, San Francisco;
5, Crab Feast, Overlea Hall (from
^p.m.); September (date to be anmini-convention
to be held in
Md.; November 2, Awards
Martin's West, and November 16,
the Year Award, Martin's West
e).
in Pittsburgh Is
ted for Demolition
5BURGH — The city's
legitimate
the Nixon, with 1.760 seats, will
down to make way for another
A small parking area now adlold
structure, once a Lyceum burlater
known as the Schubert,
Senator.
[the original Nixon was closed to
for the Alcoa Building in 1950,
atre owner Gabe Rubin took over
;rty Avenue theatre and named it
JNixon. The first Nixon, opened in 1903
ating 2,200, was proclaimed "the
ayhouse" hy builder-owner Samuel
inger.
rlin has been with the second
years as treasurer and ten years
Br for Gabe Rubin. As the house
extinction, he is sad in stating
rgh is the only major city in the
ithout a legitimate theatre.
show at the Ni.xon, closing
was Claudette Colbert in "A
17,
of Two."
ig Joins Realtors
)WN, PA.—Ward B. Kreag,
:associated with Fabian Theatres.
foamed realtor associate with R. E.
Ity, Allentown.
BALTIMORE
yariety Club Women Tent 19 met at noon
Wednesday (13) at Suburban Oaks
Apartments, where final plans for the premiere
showing of "Mame" were discussed.
They are sponsoring this film Wednesday
(27) at the Reisterstown Road Plaza Theatre,
a unit of the JF circuit . . . Phil Glazer
of Associated Pictures announced that he
has set Independent International's new R-
rated hit. "Naughty Stewardesses," for Easter,
April 10, at Martin Theatres' Village
Theatre in Newport News, Va. He also reported
that Vicki Leuschner has joined the
Associated staff as his new secretary. Vicki
formerly was an executive secretary at Monumental
Life Insurance Co. . . . Note from
Mrs. Maureen Toscano, Associated's new
head booker: "Fellows, please watch your
diction!"
Irwin R. Cohen, chief of R/C Theatres,
and Aaron Seidler, executive here, returned
from the Paramount sales meeting in Beverly
Hills, Calif. They reported for work
Monday (11) and Irwin brought back presents
for everyone in the office, according to
R/C booker Tom Sherak. The two had an
enjoyable time on the West Coast and saw
a lot of films.
Little
Michelle Lee, three-year-old daughter
of Israel Batista-Olivieri, administrator
of operations. Grant Theatres, whose thumb
was severed this winter, is well and good
as new, thanks to the three fine surgeons at
Union Memorial Hospital who operated.
Michelle Lee, who will be four in August,
is back at school toting her lunchbox.
Leon B. Back, general manager, Rome
Theatres, and president of NATO of Maryland,
and Mrs. Back returned Friday morning
(8) from a nine-day trip to Los Angeles,
where they visited their family. Needless to
say. the star of the show was little Leon
Back III, grandson of Leon B. Back .
George F. Eitel, National Theatre Supply
branch manager, said: "Mostly all of the exhibitors
are busy getting ready to open driveins
and that's what we're working on currently."
Schwaber World-Fare Theatres' new
office made their bow at 910 Reisterstown
Rd., Pikesville, Tuesday (12). They are located
on a ground floor-brick building situated
in the popular suburban area close
to the circuit's new .Vlini-Flick I and II.
The circuit formerly was quartered at the
Metropolitan Theatre Building, 1542 West
North Ave.
Louis Schrader Sr. Dies
PHILADELPHIA— Louis G. Schrader
sr., orchestra conductor and violinist who
conducted at every major theatre in Philadelphia
for over 40 years, died February
23 in North Penn Hospital in suburban
Lansdale, Pa., where he made his home.
He was 86. He began his career as a
conductor and violinist at the old Globe
Theatre and then opened the Earle Theatre
with Victor Herbert, serving as conductor
of the stage-presentation house
until its closing. He also was conductor at
the old Mastbaum Theatre and the Warner
Theatre before it became the Stanley Theatre.
Surviving are his son, a daughter, a
brother, six grandchildren and ten greatgrandchildren.
Maximilian Schell will play the key role
of Rosmann in "The Odessa File."
EVI . . . This Spring
40 THEATRES
Washington-Baltimore Saturation
April 17
Allied Theatre Equipment Co., Inc., of Phila. & Baltimore
PHILADEIPHIA
157 N. 12th St.
Philadelphia, Pa. 19107
(215) 567-2047
Everything for the Theatre
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12 E. 25th SL
Baltimore, Md. 21218
(301) 235-2747
March 18, 1974
E-7

. .
WASHINGTON
j^onald Baruch, chief of the department of
defense motion picture branch, as liaison
between HolivAvood and the Pentagon,
reviews film scripts which may call for
military aid in production. The department
requires that the screenplay be premised on
facts and Baruch says he will withhold assistance
on X-rated material as well as that
which may be detrimental to the military
image, such as recruiting. Two films showing
locally. "The Last Detail" and "Cinderella
Liberty," were not within department
of defense policy. A Pentagon-assisted motion
picture, Baruch told Boxoffice. will be
the story of Douglas MacArthur, which
Frank McCarthy is producing for Universal
release. He suggests that a film about the
Air Force Academy in Colorado Springs.
Colo., also would be an interesting subject
for film companies. Baruch is the nephew
of the late Bernard Baruch.
The Village Books, owners of four adult
bookstores, contended in the court of U.S.
District Judge Charles R. Richey that the
presence of policemen in their stores and
their propositioning customers to enter
movie booths with them. etc.. had resulted
in emptying their establishments. The judge,
upon hearing the case, issued a temporary
FOR THE SPRING
When you need some blooms at
the boxoffice but you don't want
to offend .
*W1'
ruling that the police stop "dropping in," as
their presence may have a "chilling effect"
on the stores" customers.
William Zoetis, 20th Century-Fox branch
manager, issued invitations to a sneak preview
of "Conrack" at the RKO-Stanley
Warner Avalon 1 and also at the Cinema 7
Friday (8). Charles Costolo. RKO-SW district
manager, and publicist David Polland
were in the Avalon I lobby greeting the
invitees, which included many exhibitors.
Murry Baker, Cinemation division manager,
returned from a swing through his territory,
which included, in addition to this
city, Cincinnati. Indianapolis. Norfolk,
Richmond and Newport News. He has set
up a break for "Hunchback of the Morgue"
beginning Monday (25). Baker said that
the combination of "Fritz the Cat" and
"The Cheerleaders" has done fantastic business
all over the country . . . Gila Almagor,
Israeli star, and her producer husband Yankele
Agmon were here under the auspices
of Israel's tourist board.
James Keogh, U.S. Information Agency
director, explains in a recent release that
USIA is promoting exports and tourism
through films, seminars, etc., and that the
new economic emphasis has two important
facets: "One is very practical—improvement
in the balance of payments. The other is
philosophical."
Montgomery County's PTA sponsored a
children's matinee, presenting "Ring of
Bright Water" at Roth's Silver Spring. The
film's stars are the "Born Free" couple. The
admission was 75 cents.
"Mame," which is being advertised as "the
crowning event of Warner Bros.' 50th anniversary
celebration," was previewed for
community leaders at the K-B Ape.x Saturday
(16). Invitations were issued by K-B
Theatres' director of special events. Charles
Dcmma. It will premiere at the K-B Ape.x
Friday (29).
Ted Goldberg Joins AIP
Exchange in Washington
WASHINGTON. D.C.—Ted Goldberg
h.is joined the American International Pictures
exchange as a salesman, it was announced
by Leon P. Blender, AIP'.s executive
vice-president in charge of sales and
distribution. Goldberg formerly was with
National General Pictures in Washington.
Jerome Sandy is branch manager of the
W.ishington AIP cxch.inge.
Ask PHIL (a.A/J-.R (3(11) 385-(»6(>(l about the urosscs at Bensics 1)1, Super
170 DI, Eikridse 1)1, .Shore 1)1. 2/27—3 3/74 in .MARYLAND.
RELEASED BY
UlfUt productions
" >('>' H CfNIRO MOlirwOOD, CAHIORMI* S002B • ^213 *6

: fellowship
. of
I .^ i
AFI Presents Cagney
Achievement Award
HOLLYWOOD—James Cagney w.is
pre
sented the American Film Institutes sccoiul
annual Life Achievement Award at a ilm
(
ner in his honor, held Wednesda\
at the Century Plaza Hotel here. High
lights of the evening's festivities, emcccJ
by Frank Sinatra, will be presented as j
9b-minute special on the CBS-TV Network
Monday (18).
Retired since completing "One, Two.
Three" in
1961, the actor made 63 features
in a more-than-30-year film career, topped
h\ his Academy Award as Best Actor for
his p>erformance as George M. Cohan in
Yankee Doodle Dandy" (1942). He keeps
active as an amateur artist and has a prime
interest in ecology. Cagney and his wife
of 52 years, Frances, live on a farm at
Martha's Vineyard, Mass.
AFI director George Stevens jr. explained
the selection of Cagney as the second film
personality to receive the Life Achievement
Award. "With Cagney it was so easy (a
choice) that he won approval for the
award by a unanimous vote," stated Stevens,
"Cagney is the man who has dominated all
his films. The films he made were James
Cagney pictures. Other actors, equalU
famous, were the instruments of the success
of a film but not necessarily the
cause of it. With Cagney, we caught the
prime mover."
Charlton Heston, chairman of the AFI
Jard of trustees, introduced Sinatra. Joinin
the tribute to Cagney was a host of
jlmland personalities as well as California
3V, Ronald Reagan.
Three winners of the AFI-sponsored Najnal
Film Day contest were flown with
lir wives to Hollywood to attend the
-tribute. They were Daniel Cox of
Walter Reade Organization's Charles
Complex in Boston; Ronold Pyles
abow Theatres, Columbus, and Jules
/ille, Ogden^Perry Theatres' Center
Lafayette, La. The showmen had
declared winners for the best overall
tion of the nationwide celebration
23.
member Cicely Tyson presented
awards toward continued
all phases of filmmaking as part
award dinner activities.
>rado Seeks to Limit
to 4-Month Period
I—^In an attempt to get Dayiving
Time cut to four months, the
Senate Game, Fishing and Parks
Ittee has approved 3-1 a resolution
Congress to limit DST to the period
^the last Sunday in May to the last
in September. One of the "yes"
^as by Sen. Harold McCormick,
owner in Canon City, Colo.
measure already has received the
the House of Representatives.
Raffill will write and direct "The
s" for Sun International.
Paramount Global Sales Convention
Addressing Paramount Pictures' worldwide sales convention, held in Beverly
Hills. Calif., March 4-6. are, upper row. left to right. Robert Evans, executive vicepresident
in charge of worldwide production; Charles E. Glenn, vice-president,
marketing; David Merrick, producer of "The Great Gatsby." and Frank Yablans,
president. Paramount Pictures. The lower photo shows a portion of the more than
300 exhibitors, film stars and other industry personnel who were gue.sts of Paramount
at its third annual international sales conference.
By SYD CASSYD
BEVERLY HILLS,
CALIF.—Prerelease
financial commitments from exhibitors of
$18.6 million for "The Great Gatsby" were
announced by Frank Yablans, Paramount
Pictures president, at the company's third
international sales convention held here
March 4-6.
Yablans said that a breakdown of the
$18.6 million figure shows $6 million in
guarantees and the rest in advances. He said,
too, that the $18.6 million represents a new
industry record for prerelease financial
commitments, shattering the $12 million
mark by "Cleopatra," which 20th Century-
Fox released 1 1 years ago.
Charles Glenn, in charge of Paramount's
merchandising of "The Great Gatsby,"
filmization of F. Scott Fitzgerald's novel of
the 1920s, said that $6,000,000 has been
spent on promotion of the film by advertisers
who have tied in with the production.
David Lee. DuPont's national manager for
Teflon, and DuPont director of marketing
Richard Botsch outlined their merchandise
tie-ins, which will reach 100.000 retail outlets
in the U.S. Norton Binder, vice-president
for Robert Bruce Clothes' Gienby
International, with a worldwide chain of
beauty salons, and Gilbert Bremeister, director
of marketing from Ballantine. told of
publicity saturations through their advertising
facilities for "The Great Gatsby."
Summing up all the promotional power
placed behind the picture, Glenn said that
every person in the world who is in reach
of modem communications will read or hear
at least one story about the film this year.
Bernard Myerson, president of Loews
Theatres, told the Paramount sales gathering
that he already has paid $1 million in guaranty
for "The Great Gatsby" and will play
it day-and-date in four New York City theatres,
including the Paramount Theatre.
"We will have 40 shows per week," Myerson
said, "and the capacity of these could
return $500,000 per week."
For the theatres playing day-and-date
with the Paramount, total capacity will be
3.800 and for these seats Myerson will
charge $3.50 at all times. The Paramount
Theatre, a 600-seater, will charge $6. said
to be the highest regular admission ever
charged for a motion picture.
Gordon Weaver, newly appointed vice-
(Continued on next page)
ICE :: March 18, 1974 W-1

d^acksta
m
gERVlCE PERSONNEL throughout the
world still receive visual and audio entertainment
via the Armed Forces Radio &
Television Service. Its commander. Col. Albert
Audick, and Robert Vinson, chief of
AFRTS, are continuing the tradition started
back in 1943, when Col. Tom Lewis was
called in by President Franklin D. Roosevelt
and toid to organize this great morale
service for the armed forces. The value of
AFRTS over the 30-year period is almost
impossible to measure.
Each week at the headquarters on North
McCadden Place, from direct network feeds
and Gene Autry's KTLA television station,
as well as from distributors and producers
of entertainment films, the staff of 150 key
personnel places the programs on one-inch
videotape for use by ships at sea and on
kinescope machines for projection by 67
worldwide stations.
62-Hour Weekly Program
To get an idea of this operation. Boxoffice
talked with both Col. Audick and
Vinson about the 62 hours per week of
morale-building programs. They use 3,000,-
000 feet of negative and 25,000,000 feet of
positive film per year, along with 1,000,000
feet of positive and 4,000,000 feet of special
program material. The laboratory work
keeps two film labs working constantly
and it is rotated among the commercial
firms each year. Eastman Kodak must be
very happy with this output.
Military satellites now in the air covering
the world could help AFRTS speed its delivery.
A request has been initiated for two
noncancellable channels on the birds now
in flight, 22,300 miles above the equator
where communications satellites, including
Comsat, are positioned.
From this vantage point, each of the 62
permanent stations—and all the ships at
sea—could receive programs immediately
each day from AFRTS through an aerial
"dish" which Hughes can manufacture for
approximately $100, in quantity. This would
save a considerable sum on print-making,
laboratory costs, developing and, more important,
key personnel of the armed forces
could be relieved from the shipping and
handling problems. Of course those at
AFRTS who delete the commercials, cut the
negatives and patch programs together still
would be necessary.
It may be that the savings and speed
might convince the Pentagon to go into
this matter further. Certainly it would interest
the Senate and House Armed Forces
Committees.
Aerial 'Dish' Costs $100
Technically, the "dish"—or aerial— is less
than five feet in diameter for permanent
installations and presently is supplemented
by one-foot military "dishes" carried by
combat soldiers. These are serviced by lowflying
satellites which beam a picture to
front-line men. With visual entertainment
from the satellite, the new equipment would
S Y D
C A S S Y b^^mmm^
be like carrying a pocket radio—but now
ifs "pocket video."
Whatever means are used to deliver the
picture, the fact is that our 1,000,000 servicemen
throughout the world still are getting
ma.\imum coverage from this vital entertainment
service, the AFRTS.
•
THE SOUND YOU HEAR in Sidney
Sheldon's office, where the prolific
writer creates novels and stage plays, which
won a Tony; screenplays, which have won
an Oscar for him, and TV shows which
garnered an Emmy to grace his shelf, don't
come from his typing. Since Sheldon sold his
first script at the age of 19, "South of Panama,"
to Ted Richmond, he has dictated his
writing output to a stenographer. He conducts
office hours on a 9 a.m.-to-6 p.m.
basis. Because of his speed in creative writing,
his secretary has to be fast—and she is,
holding the world championship title.
Sheldon's latest book, "The Other Side of
Midnight," was prepared in this manner.
Discussing it with him, as well as the forthcoming
screenplay he is now writing for
Paramount, where he will produce the film,
Sheldon outlined his method and the reason
for dictating.
"First, I make some penciled notes and
then start working. I don't plot until I dictate.
I work forward and then back, having
the secretary read back and then make
changes as I write. Except for the two or
three hours when the notes are transcribed
and the secretary has a chance to rest, we
work a full day," Sheldon stated. He said
that using this technique he turns out 50
pages a day, which is a remarkable output.
Sheldon has just returned from London
where, with David Swift, they produced a
play from their own writing titled "Gnomes,"
It's about a butler who, with the aid of
ghosts in a London mansion, inherits a fortune
when his mistress dies.
"Alice in Arms" was Sheldon's first
Broadway hit and, since then, along with his
first screenplay, he has written 25 feature
films, six Broadway plays and 150 TV
scripts as well as two novels, including "The
Other Side of Midnight." He produced a
Buster Keaton feature and "Dream Wife"
at Metro-Goldwyn-Mayer, in addition to "I
Dream of Jeannie," with Paddy Duke, a
long-running TV series.
During the past 30 years, the changes in
the industry have been such that Sheldon
states that now, without "poppa" to call on
at the studios (as in the palmy days), the
lucky writers are the creative ones, for they
must do a complete screenplay, rather than
go to the boss and outline their story and
then be paid for writing and developing it.
No publisher or studio ever sees his work
until it is ready to be published. "No one
has had to give me a job in 15 years,"
commented Sheldon. "I am happiest when
writing."
Why, then, is he producing some of his
works on the stage and for films?
"Well, occasionally, I like to see my work
all the way through to the finished release
print," he explained.
Para. Global Convention
Focus on 'Great Gatsby'
(Continued from preceding page)
president in charge of publicity for Paramount,
told the sales audience that 300
prints will be used in nationwide coverage
of the film's openings. Yablans said the reason
for the large number of prints is to take
advantage of the remarkable $6 million cooperative
promotion: "It would be the disruption
of a good resource if we played it
only in 20 cities in the U.S. We will get it
out to you as fast as possible."
Yablans also announced Glenn's promotion
to a new post— -Paramount vice-president,
marketing—and confirmed Weaver's
new title as vice-president, publicity.
The Paramount president stated that the
company will react to the feedback from
exhibitors on "Little Prince" and "The
Parallax View," making any changes necessary.
These films had been shown to the
theatre owners on the opening day of the
sales convention and elicited mixed comments
from the viewers.
Yablans also announced that Paramount
will make 3 1 films for release this year and
next, commenting that since the problem of
assessing audience tastes a year in advance
defies solution through market research
Paramount will make only films that will be
of "universal appeal."
Co-hosting the three-day Paramount sales
convention with Yablans was Robert Evans,
executive vice-president in charge of worldwide
production. Invitees included delegates
from Cinema International Corp., film
stars, producers, directors and business
executives.
Seven Raids at Pussycat
Theatres in One Week
HOLLYWOOD—Vice officers in one
week made seven raids at Pussycat circuit
theatres. "Deep Throat" opened at the
Pussycat Theatre in San Diego February
20 and officers seized a print the next day.
KGTV, Channel 10, filmed the event and
it was telecast on the 5 and 1 1 p.m. news.
The feature, however, returned to the theatre's
screen within 25 minutes.
The Pus,sycat Mayfair Theatre in Ventura
also opened "Deep Throat" February
20. The vice squad seized a print and arrested
division manager James Lytell as
well as the theatre manager. The feature
was back on the screen in 30 minules.
The Pus.sycat Torrance, playing "The
Strangers" and "Hot Parts," was raided
February 27, the final day of the engagement
and a warrant was issued for the arrest
of Vincent Miranda, president of Californiabased
Pussycat Theatres. "The Strangers,"
an award winner at Ihe German Erotic Film
Festival, had played elsewhere in California
with no problem. Two other features were
on the screen of the Pussycat Torrance within
30 minutes.
The Pussycat Los Angeles, 444 South
W-2 1974

playing "The Strangers," had the final
during the seven-day period. The vice
Jad, in its first seizure in the nine-year
Story of the theatre, confiscated a print o!
le Strangers." The program immediatel>
resumed with the next day's attraction.
Cocktail Hostesses" and "Class Reunion."
Three Muskefeers' Is
To Be FILMEX Opener
HOLLYWOOD—Orson Welles' -Fake,"
Alexandro Jodorowsky's 'The Holy Mountain"
and Paul Verhoeven's Academy
.'\ward-nominated "Turkish Delight" are
among three of the eight films which will
ha\e their American premieres at the 1974
Los Angeles International Film Exposition
to
be held Thursday (28) through April 9 at
the Paramount Theatre here, it was announced
by Gary Essert, FILMEX director.
The documentary-like Welles film revolves
around the international colony living on the
island of Ibiza and focuses on two of its
inhabitants, painter Elmir de Hory and
writer Clifford Irving.
The Holy Mountain" was written and
directed by Alexander Jodorowsky, whose
*
print of the film.
Metromedia Producers Corp. president
last film, the controversial "El Topo," was
released here three years ago. Verhoeven's Frank A.
Turkish Delight," the tive Academy's Best Foreign-Language
vice-president
Reel named
in charge
Art Stolnitz execu-
of production
Film nominee, from
and Peter H. Engel
the
vice-president in charge
Netherlands, is a vivid portrait
of
of
TV
contemporary
life in Holland.
•
programing for the company.
The other films include The Third" (Der Producer Sol Dresser, awarded a Ph.D.
fine arts from Redlands University last
Dritte), the official East German entry and in
year, has arranged a tour of the Vidtronics
the first film from that country to be pre-
Co. for 22 Redlands students majoring in
sented at FILMEX; "The Stolen Airship,"
by the internationally renowned Czech animator
Karel Zeman; "The Castle of Purity"
(El Castillo de la Pureza). a motion picture
by Mexican director Arturo Ripstein;
Hungary's "Photography" (Fotografia), directed
by Pal Zolnay, and the Spanish feature,
which also is the official entry, "Habla
Mudita," directed by Manuel Gutierrez.
The 20th Century-Fox release of Richard
Lester's "The Three Musketeers" will open
FILMEX Thursday (28).
.A total of 50 separate programs will be
presented at FILMEX, a noncompetitive
film event that is one of the 1 1 officially
accredited by the International Federation
of Film Producers Ass'ns.
ALBUQUERQUE
gob Euler, advertising chief for Commonwealth
Theatres' local operations, re-
! ports he plans to retire April 1. He has
tbeen in charge of advertising the past five
P«ars. He previously worked for the old
iFrontier circuit as manager at Los Alamos
and other communities.
Paul West, Video manager here, and O.
F. Wilhehn, Las Cruces Video manager,
plan to go to Oklahoma City Tuesday and
Wednesday (19, 20) for the 1974 convention
of the United Theatre Operators of
Oklahoma.
Hollyyfood
LUCILLE BALL left Friday (S) on the
second lap of her "Mame" premiere
press appearances. The Warner Bros, picture
was screened for the Chicago and
regional press Sunday (10) at the Carnegie
Theatre there, followed hy a "Speakeasy
Party" at Gene & GeorgeCti's. Wednesday
(13) she flew to Ohio for more appearances.
*
Sidney Sheldon's new novel. "The Other
Side of Midnight," purchased for the screen
by Paramount Pictures, has gone into its
third printing, it was announced by William
Morrow & Co., publishers.
•
Gertrude Marks, executive producer of
the Academy Award-nomination "Walls of
Fire." has sent a print of the feature-length
documentary to President Luis Echeverria
Alvarez of Mexico as a result of the deathbed
request of David Alfaro Siqueiros, who
wanted the Mexican government to own a
film and TV appreciation.
•
"Walking Tall," which has grossed more
than $32,000,000 and is based on W. R.
Morris' "The Twelfth of August," has
brought about the second Bantam reprint
of the Morris book.
•
John Green, Jack Jones, Johnny Mann
and the John Mann Singers, Tony Martin.
Ann Miller and Gene Nelson have been
added to the cast of "Grammy Salutes
Oscar," the music world's tribute to Oscar
winners through the years, to be broadcast
Saturday (3) on CBS-TV.
•
"The Sugarland Express," the Zanuck
Brown production for Universal, starring
Goldie Hawn, Ben Johnson, Michael Sacks
and William Atherton, will have a special
benefit preview at the Academv .Award
Theatre for the UCLA Cerebral Palsy Pre-
Nursery School April 4.
*
"Our Time" is the first film to be honored
as one of the best American films of 1974-
75 by the U.S.A. Film Festival being held
Monday (25) through Sunday (31) at
Southern Methodist University in Dallas.
The Warner Bros, release formerly was
Happenings
titled 'The Girls of Penfield." It is scheduled
for an April premiere in New York
City.
•
Sam Pasqua, longtime executive in Warner
Bros.' administrative department, has
been elevated to the post of director of
administrative services for the studio, according
to an announcement by Charles
Greenlaw, studio vice-president.
*
Dubie-Do Productions has been accepted
into membership in the Ass'n of Motion
& Television Producers, it was announced
by chief executive officer Billy H.
Hunt. Richard Dubelman, president of
Dubie-Do, will represent the organization.
•
Paul LeMat, co-star of Universal's
"American Graffiti," drove his "deuce
coupe" from the film in the prerace parade
prior to the running of the Ontario 500 at
Ontario International Speedway.
*
Lawrence Weingarten, producer of motion
pictures since the '20s, was presented
with the Pioneer of Film Award during the
36th annual Delta Kappa Alpha .Awards
banquet at USC Sunday (3).
•
"The New Land," from Warner Bros.,
has been declared winner in the motion
picture category of the National Cowboy
Hall of Fame and Western Heritage Center
Awards. Presentation will take place at a
banquet May 4 at the Cowboy Hall of
Fame in
Oklahoma City.
•
Carol Burnett has been named national
honorary chairman of the National Ass'n
for Retarded Citizens, it was announced by
NARC's president, Marion P. Smith.
The Foundation of Motion Picture Pioneers
decided at its last meeting to admit
women to the membership and^ asks that
those women whose applications previously
were rejected to please resubmit them.
Calmon Charack Rites Are
Held in West Los Angeles
LOS ANGELES—Funeral services for
Calmon T. Tommy" Charack. 72, former
T. Charack
film distributor and
Iter an exhibitor in
Southern California,
were held Tuesday
(12) in West Los Anycles.
Charack died
ay (8) in Palm
Springs at the Desert
Hospital, where he
had been confined for
two weeks following
a cardiac arrest.
Active in behalf of
many charitable organizations, Charack
was a past officer of Variety Club of Southern
California Tent 25 and a member of the
Motion Picture Pioneers. He began his career
as a film salesman and later went into
exhibition and was associated with Pacific
Theatres, retiring seven years ago from
active participation in
the operation.
Survivors include a brother and a sister.
BOXOFHCE :: March 18, 1974
W-3

. . Not
d-
11th
'Blazing Saddles'
Back to No. 1 in LA
LOS ANGELES—-Blazing Saddles." in
its fourth week at Avco Cinema Center 3,
bounced back into the lead with an 885
rating, displacing The Exorcist" for the
second time during its ten-week Los Angeles
run. "The E.xorcist" fell from a strong 1,100
to a 670. "The Sting" finished a strong third
with a 480 in its tenth frame at the Cinerama
Dome.
Averoge Is 100)
ABC City \—'T

. . Michael
licemen but are handled by the vice and
narcotics bureau. Police department rules
and regulations say that "an officer on
duty shall not enter any place of amusement
or liquor establishment except when
necessary in the performance of duty or
periodic
inspection."
"I can't tell you how frequently." said
one sergeant. "We just don't .set up a rigid
schedule. But it's sure embarrassing. Here
we are trying to close these places and the
seats are being occupied by policemen."
It was reported that at one time there
were four officers in the theatre, with two
of .them staying 20 minutes and the others
58 minutes. Police Chief Art Dill said he
was not content with letting the men off
with reprimands. He planned to order a
staff inspection-bureau investigation thai
could result in disciplinary action ranging
from written reprimands to firings. "1 think
it is foolish and stupid," Dill said. "They're
being paid to be out on the street preventing
crime."
Dill said the investigation would consider
the moviegoers individually, taking into account
their previous records and whether
the men were out of their assigned precincts
at the times observed. "If they want to go
and see the movie on their own time, that's
their business, but the city is not paying
them to," Dill said. "I will not condone it."
Ms. Sammie Glasier, who worked the
night shift at the theatre in question as
both projectionist and ticket seller, said
the policemen frequently came in on their
"breaks." She said they were not charged
admission. Ms. Glasier reported that "no
one with a badge has to pay," adding thai
policemen, firemen and Denver Burglar &
Fire Alarm Co. employees sometimes take
advantage of a free show.
20th-Fox Plans 'Pleasure
Island' at Long Beach
LONG BEACH, CALIF.—An offer
Council. The project, according to 20th-
Fox, "will rival Disneyland in size" and will
be located on a site near the Queen Mary
in Long Beach Harbor.
Lewis Wolf, president of the 20th Century-Fox
realty and development division,
said $240,000 has been spent in 18 months
of preliminary studies for the complex,
which is to be named Pleasure Island. The
development would be on a 475-acre landfill
site and plans call for the construction
of a marina to accommodate 2,500 to 3,50:)
boats, hotels shops and rides.
Long Beach City Manager John R. Mansell
was directed by the council to open
negotiations with 20th-Fox on the projec,
as well as on the installation of a motion
picture exhibition aboard the Queen Mary
Vlansell said the city would develop and
operate the marina, using its funds exclusively
for this aspect of the complex.
Producer Hal Wallis is preparing iwo
pioductions for Universal, "Raid on the Villa
Joyosa" and "To Die in California."
LOS ANGELES
fjerb Martinez has been named Midwest
division manager for Columbia Pictures,
it was announced by Norman Levy.
Columbia vice-president in charge of domestic
distribution. Martinez comes from
NGP, where he had been Central division
manager since October 1967.
Leon P. Blender, American Inlernalional
Pictures executive vice-president in charge
of sales and distribution, announced that
Ted Goldberg has joined the AlP exchange
in Washington, D.C., as a salesman, while
Terry Graham has joined the Dallas exchange
as assistant branch manager. Don
Grierson is branch manager in Dallas . . .
.MP has acquired "Macon County Line" for
distribution in the Western hemisphere,
president and chairman of the board Samuel
Z. .'krkoff announced.
General Film Corp. will release "Scoring,"
to be produced by Arthur Productions,
based on an original screenplay by Robert
Blees. it was announced by Arthur Marks,
GFC president . Hardy and
Charles Barrett of Century Theatres are taking
over the Granada Theatre in the old
Playboy Club Building on Sunset Boulevard.
They plan to show classic films, foreign
films and special film series.
When Vincent Miranda, president of Pussycat
Theatres, noticed that almost 700
people were lined up for the 280-seat San
Diego Pussycat, where "Deep Throat" was
playing in its second week, he led 600 patrons
on a two-block hike to the Cabrillo
Theatre for a special showing of the film.
Miranda donated $1,000 from the till to the
San Diego USO.
Two people are in the running for the title
of NATO of Southern California to the
Cinerama Building at 141 North Robertson,
the old home of Pacific Theatres. Lew, now
85. was an editor in southern Illinois for 25
years before he came to the West Coast.
As a matter of fact, he was president of the
Southern Illinois Editorial Ass'n, with 700
members. Lew recently won a Goodwill
Award here for his cooperation.
The Lion still roars at MGM and Frank
Rosenfelt has the "new look." The president
of the huge company is approachable and
quotable. He discussed the possibility thai,
due to the enthusiasm shown by CIC executives
who visited with him recently, at which
time they saw "That's Entertainment!", there
might be a complete about-face in Europe,
making welcome again the old musicals
made famous at MGM. The firm has a tenyear
agreement with CIC. Rosenfelt noted
that it's getting "tougher to distribute in
Europe" and that's why many co-production
deals are being made. Frenchmen and Italians
want their own films. Also, due to inflation,
costs of theatre admissions arc rising
rapidly,
as are costs of production.
CIC executives attended a special Sunday
(10) screening of MGM's "That's Entertainment!",
following which MGM president
Frank E. Rosenfelt hosted a champagne reception.
Arvid Agncw, who had polio as a child
and was told he probably would never find
work, was honored as Goodwill Industries
Worker of 1974. Agnew was trained by
Goodwill Industries but it was four months
before any employer would hire him. Lew
Lindley, owner of Acorn Press, hired him as
a printer and says of Agnew: ".Arvid's work
is worth more than the work of two or three
average employees."
Irving N. Ivers, general West Coast advertising
assistant of Columbia Pictures, has
been appointed director of worldwide advertising,
it was announced by Andrew
Fogelson, vice-president in charge of worldwide
advertising and publicity.
Virginia Stone and her husband Alec
McCombie have formed United States International,
a new releasing company, to
release her first independent production.
"The Treasure of Jamaica Reef." starring
Stephen Bovd, Roosevelt Grier and David
Ladd.
Producer Walter Shenson appointed Norbert
Auerbach, former head of European
sales for Cinema Center Films, as sales
representative
for "Digby, the Biggest Dog in
the World" in Europe and the Far East.
Shenson has concluded arrangements with
20th-Fox to release the film in England, the
British Commonwealth and Latin America
and with Cinerama Releasing Corp. to dis-
of "Longest on Filmrow," with Lew Lindley,
tribute in the U.S. and Canada.
by
managing editor of the Pacific
20th Century-Fox
Coast
to build a $400 million
Showman, having the inside track with 45
recreational complex here has received
Zev Braun, co-producer with Maximilian
Schell of "The years. Next is Ida Schreiber, with 44 years.
Pedestrian." and Joseph
initial
who is in the process of moving the office
approval from the Long Beach City
Sugar, president of CRC, have set the
Academy Award-nominated film to open an
exclusive engagement in Los .'\ngeles at the
Plaza Theatre April 3. the day after the
Academy Awards.
(Continued on next page)
FINER PROJECTION-SUPER ECONOMY
Hurley
KREENS
Ask Your Supply Dealer or Write
HURLEY SCREEN COMPANY, Inc.
26 Soroh Drn
ningdole, L. I., N. Y., 11735
March 18, 1974 W-5

. . . Naturally
J
SEAT T L
E
Qalph and Cindy Price announce the birth
of an eight-and-a-half-pound boy at
University Hospital Thursday (7). They are
the son-in-law and daughter of Bill and
Ruthe Mallette. Bill is the manager of the
Coliseum Theatre here and. although this
is the proud parents' first, it is the sixth
grandchild for the
Mallettes.
At the site of the General Cinema Corp.'s
Aurora Cinema I and II. 130th and Aurora
Avenue North, you can hear the clanging
Theatres, and his wife Bette were given a
send-off dinner party Monday (11) at the
Fog Cutter Restaurant. Dorothy Matin and
.Stu Goldman were in charge of arrangements.
Shonk has been named district manager
for the San Francisco division of the
UA theatres.
The Outlook new.spapers, entertainment
weekly for 50 years in the north end, has
merged with the new Today newspapers,
which now go to 210.000 homes each
Wednesday. The coverage is from north of
the suburb of Lynnwood all the way south
through the city to Burien and Tukwila.
.Stu Goldman has joined the new company
as the advertising salesman for motion pictures
only, as well as writing about them
and publicizing them in his usual positiveattitude
style. The first issue was published
Wednesday (6) and initial response was most
favorable. There are no fancy national co-op
rates as in the daily media.
Bob Painter, northern California and
Wasliington division manager for GCC, was
in the general area visiting his company's
various theatres as well as supervising final
touches on the new Aurora Cinema I and
II ... A! Hemingway. Northwest division
manager for Cinemation Industries, was on
the Row working with various clients.
Screenings: "Madhouse" (AIP), Wednesday
(6): "i.ost in the Stars" (AFT). Thursday
(7): "Where the Lilies Bloom." Friday
(8); "Sleazy Rider" and "Little Girl." Tuesday
(12); "Five on the Black Hand Side"
(UA). Wednesday (13). and Paul Mart's
"Blue Summer." Thursday (14).
Twentieth Century-Fox sneaked "The
Three Musketeers" with "A Touch of Class"
at the UA Cinema 70 Friday (15) . . . Julie
Gholson and Jan Smithers were in town
Monday (II) on a press junket in connection
with the UA release, "Where the Lilies
Bloom." A special luncheon was held at the
13 Coins, with Tom Stanford, advertising
director for Sterling Recreation Organiza-
New films on the local scene are Bust
ing" at the Town; "Don't Look Now" at the
Uptown; "Sonny and Jed" at the Everett
Motor Movie Drive-In and Kcnmore Drive-
In. and "The Apartment on the 13th Floor"
at the Sno-King and Duwamish drive-ins
"The E.xorcist" was continuing
to play to sell-out audiences as it began
a second week at the Cinerama and still
going strong were "American Graffiti" at
the Renton Village Cinema II and the Everett
Mall Cinema III; "The Sting" in Renton
Village Cinema I, Everett Mall Cinema I
and the downtown King; "Sleeper" at the
Music Box; "Serpico" in the Seattle 7th
Avenue; "Papillon" at the Coliseum; "Cinderella
Liberty" at the 5th Avenue; "The
Last Detail" in the UA Cinema 150; "The
Way We Were" at the Bellevue National
Cinema Crossroads 2, the Guild 45th, Admiral
2 and Twin in Lynnwood; "A Touch
of Class" at the UA Cinema 70, and "McQ"
was still doing it at the Northgate. John
Danz and Southcenter theatres.
"Superdad" (Disney), which opened at the
Lake City, Lewis and Clark and Bellevue
National Cinema Crossroads 1 theatres
Wednesday (13), had a coloring contest in
the new Today papers Wednesday (6). A
total of 75 winners will be selected to receive
a pair of passes to sec the new film.
Three Scholarships Are
Presented AFI Fellows
HOLLYWOOD—George Stevens jr., director
of the .American Film Institute, at the
Wednesday (13) ceremonies when the AFI
Life Achievement .Award was presented to
James Cagnev, announced three scholarships
for Fellows completing their first year al
the AFI's Center for Advanced Film
Studies. The scholarships, a support stipend
for the academic year 1974-75, went to
two directing Fellows, Linda Jassim and
Ted Lange. and a cinematographer Fellow,
Peter Santoro.
"The American Film Institute Salute to
James Cagney" made the scholarship possi-
the invitetion,
hosting the starlets as well as
of hammers, the whirring of electric drills.
media.
the swishing of paint and a hub-bub of
ble, since the presentation ceremony will
feverish activity is in the air as final touches
Rex Koury, one of the outstanding organists
be telecast by CB.S-TV Monday (18). Paul
are made for the opening of the complex to
Keyes was producer-writer and George
of today, returned to the Granada
the public April 5. The films selected for
Organ Loft to present a concert Friday and Stevens jr. executive director for the event.
this major event are "Alice in Wonderland"
Saturday nights (15, 16) . . . Eve Arden
and "The Sting."
Bill Shonk, departing district manager for
continued to play to packed audiences at the
Gene Kenne Cirque Dinner Theatre in the
Denny Regrade district.
the Washington division of United Artists
Vandals Hit Three Video
Ozoners Within One Week
.ALBUQUERQUE — Three underskyers
here operated by Video Theatres were hit
by vandals in a one-week period, according
to city manager Paul West. He said
that early Sunday, February 24, persouN
who entered the Tesuque Drive-ln concession
stand broke glass doors, stole merchandise
and broke into the cigaret machine.
West also disclosed that .Saturday night
) ( 2 two more Video airers, the Terrace and
the Wyoming, reported concession stand
bre.ik-ins. The cigaret machines in each
theatre were vandalized, in addition to
damage lo storerooms and displ.iy stands.
LOS ANGELES
(Contmucd from preceding page)
Crown International's top executives, including
president Mark Tenser, chairman of
the board Newton P. "Red" Jacobs, producer
Marilyn Tenser, national sales manager
George Josephs and ad-pub director Spence
Steinhurst, attended Show-.A-Rama 17 in
Kansas City. Steinhurst then took off on a
two-week swing around the country, working
with publicity directors on the "Policewomen"
campaign. Josephs reports heavy
early bookings for the film. Crown has acquired
distribution rights in the U.S. and
Canada for "Kung Fu Mama" . . . Crown's
"Horror High" goes into genera! release
Wednesday (20) with saturation bookings in
123 theatres in eight cities.
NATO has moved, NATO's Southern
California coordinating committee is now
headquartered at 141 South Robertson. Los
Angeles 90048. The telephone number is
271-4371.
'Page of Madness' Will Be
Shown April 5 at Filmex
NEW YORK—The 1926 Japanese classic
"A Page of Madness," directed by Teinosukc
Kinugasa, has been selected for showing at
this year's Los Angeles International Film
Exposition at midnight Friday, April 5. The
announcement was made by Robert Shaye,
president of New Line Cinema Corp., distributor
of "A Page of Madness."
Church Holds Film Discussions
FORT COLLINS. COLO.—The First
United Methodist Church here, in an attempt
"to discover more deeply how the
gospel speaks to our life through dialog
with contemporary filmmakers." held family-oriented
film discussions .Sunday afternoon
(10). Motion pictures shown to various
age groups included "Requiem for a Heavyweight."
"Captain's Courageous." "The
Ugly Duckling," "King Midas" and "Tom
Worlhington and His Cat."
BOXOFFICE :: March 18, 1974

I
,
Centre,
. . Frank
. . Warner
Paris Theatre Razing
Era on Famed Street
ER—Curtis Street, at one tunc
lore than a dozen theatres in three
from 15th to 18th— and once prothe
best-lighted three blocks in the
has lost its
last movie house with the
ition of the New Paris. Formerly the
the theatre had shown only X-raieJ
during the past few years.
building housing the New Pa^i.^
instructed in 1889. The theatre was
over by the Orpheum Circuit and
the Orpheum in 1896. In 1897 the
was remodeled and turned into ;'
theatre, with changes once a week
ion prices were 15 cents to 50 cents.
55, H. A. W. Tabor built the Tabji
at 16th and Curtis. Resplendent
cy boxes for the rich of the cit>.
ley for the showplace came from tiic
activities of Tabor in the Leadville,
area.
Tabor lasted many years and was
a few years ago to make way for
new Federal Reserve Bank Building.
was part of the urban renewal project
Ich several downtown blocks were
cleared to make way for numerous
ildings. In the process, every theatre
is Street was demolished, except the
aris, now being torn down to make
r
a bank parking lot.
of the theatres on the street intoesides
the Gem, the Isis, State.
(later the Victory), the Rialto
part of a department store), the
America, New Victory, Ptiris, Coloalm
and the Rivoli.
Huffman had the Tabor, American
Rialto and, during the depression ol
1930s, he gained control of all the
run houses in Denver except the Den-
The Orpheum later was reclaimed by
Orpheum Circuit and the Huffman
were taken over by Fox Inter-
Theatres, now a part of the Mann
circuit. Huffman remained as city
for Fox Intermountain until his
t.
nt there are only four film thethe
downtown area, with all the
being done mainly in shopping cenorder
to take advantage of the
g facilities. Those downtown include
the Paramount, operated by Wolfberg Theatres;
the Denham and the Denver, the
later having been converted into a twin,
operated by Highland Theatres, and the
part of the Mann circuit.
The Towne has been closed and the
Orpheum, across the street, was demolished
to make way for a parking lot.
Traveling shows utilize city facilities, including
the Auditorium and occasionally
DENVER
Jack Micheletti,
Paramount branch manager,
traveled to the West Coast for a
sales meeting . Bruno, divisional
manager for New World Pictures, was in
town calling on accounts . Bros.
branch manager Frank Rhodes and salesman
Dave Hudgens traveled to Salt Lake
City to sot datings with the accounts.
The Rocky Mountain Motion Picture
Ass'n has set the week of April 21-27 as a
"Dinner at the Broker" activity. Any member
who dines at the Downtown Broker
Restaurant or at the Country Broker Restaurant
at 26th and Kipling streets during
this week is to note "Will Rogers Hospital"
on the back of his check and the Broker
will, in turn, rebate a percentage of the tab
to the hospital charity. The entire membership
is working on the activity in the hope
that a sizable contribution can be earned
for Will Rogers.
the
Pat McGee, independent film distributor.
Coliseum.
Curtis Street, the best-lighted three blocks
in the world, is gone— and there will never
be another like it in Denver.
Barry Lorie Joining Jack
Wodell & Associates, LA
DENVER—^Barry Lorie, prominent in
advertising and film exploitation, is leaving
Denver to become vice-president of Jack
Wodell & Associates of San Francisco. Lorie
will be in charge of the Los Angeles office,
with the principal accounts being Warner
Bros, and Columbia Pictures. Both Wodell
and Lorie are from Denver.
Lorie said that his desire to work in the
motion picture industry "is greater than my
interest in working in advertising in Denver."
Lorie and his wife Elinor have an 11-
year-old daughter. Mrs. Lorie will join him
in Los Angeles at the end of the school year.
The Lories have built up a reputation as
actors in
the Denver area.
MCA Announces 7-Year
Loan, Credit Agreement
UNIVERSAL CITY — MCA. Inc.
announced
Thursday (7) that, effective Friday
(1), it entered into a new seven-year
term loan and revolving credit agreement
with three banks, replacing its existing loan
and secured revolving credit arrangement.
Under the new agreement, annual repayments
of $12 million will be made beginning
Mar. 1. 1976. on a $100 million unsecured
term loan. The agreement also
has been working with Roger Rydell, the
co-producer of the film "On Any Sunday."
which is being saturated throughout the
area. The two joined forces for appearances,
advertising and promotions, along with regional
Yamaha distributors, and a heavy
radio-TV-newspaper campaign should assure
a highly successful engagement. "On
Any Sunday" opened in seven metropolitan
area theatres along with bookings in
Boulder, Greeley. Fort Collins. Laramie.
Sterling, Colorado Springs. Pueblo. Cheyenne,
Wyo., and Scotlsbluff, Neb.
Visiting the exchanges to set spring datings
were Quent Evers,
El Grande Theatre,
Granby; Bob Heyl, Wyoming Theatre, Torrington;
Dick Klein, Trojan Theatre, Longmont;
Ike Ross, Capitol Theatre, Springfield;
Bcmie Newman, Gem Theatre,
Walsh; Milton Boehm, Cover Theatre, Fort
Morgan, and Howard Campbell and Neal
Lloyd, Westland Theatres, Colorado Springs.
provides a $50 million unsecured revolving
credit. Interest rate on the term loan is
half of 1 per cent above the prime commercial
rate in effect from time to time,
while the revolving credit bears interest
at one quarter of 1 per cent above the
prime rate.
'Deranged' Opens LA Area
Multiple Run March 20
BEVERLY HILLS, CALIF.— Karr International's
"Deranged," distributed b\
American International Pictures, is set to
open a multiple run Wednesday (20) in
hardtops and drive-ins though Los Angeles
and Orange counties.
Featured in the bizarre story of an insane
killer are Roberts Blossom, Marion
Waldman, Micki Moore and Pat Orr. Cosette
Lee enacts the role of a vicious bedridden
mother whose death triggers the killer
on his murderous trail.
Produced by Tom Karr, "Deranged" was
directed by Jeff Gillen and .Man Ormsby
from an original screenplay by Ormsby
which was motivated by newspaper and
police accounts of an actual crime.
Video Remodeling Ozoners
ALBUQUERQUE—Video Theatres currently
is doing construction work at two
circuit drive-ins in Albuquerque. City manager
Paul West said a 14x1 7-foot annex is
being added to the concession stand at the
Tesuque. Also, 600 feet of curbing is being
installed at the Silver Dollar Drive-In
to beautify the drive and to help with water
control.
CARBONS, Inc. '
Box K, Cedor Knolls, NJ. ^^
(415) 771.29S0
Budd Theatre Equipment Co
Western Theatricol Equip. C
(415) 861-7571
orodo— Notionol Theatre Supply Co., Denver, (303) 825-0201
BOXOFHCE :: March 18, 1974 W-7

HONOLULU
paramount Pictures' "The Great Gatsby" is
garnering publicity galore as the Hawaiian
premfere draws near. The Hawaii
Heart Ass'n benefit performance at the New
Roval Theatre in Waikiki April 3 will be
preceded by a period automobile parade,
flashlight displays and a photo gallery of the
the dance music.
A full-page spread in the afternoon Star-
Bulletin, recounting the years 1920 through
1930 in Hawaii and the days of F. Scott
Fitzgerald, and several columns and news
stories covered by the two large dailies, the
morning Advertiser and the Bulletin, are
creating much interest for the opening of
"The Great Gatsby."
Major Talent Pool Is Now
Available in Tucson Area
TUCSON, .ARIZ.—The -Gillies" arc going
great in Tucson, all 125 of them out of
the "now over 400 Screen Actors Guild
extras in Arizona, the number at least tripling
during 1973. And now with a second
casting agency in Tucson. Southern Arizona
Casting, in the Plaza International Hotel,
adjoining Central Casting in the Desert Inn,
and with an SAG franchise, there are, according
to Mr. and Mrs. Warner Burritt.
operators of Southern Arizona Castmg,
"enough local people available to cast an
entire picture here."
Associated with Southern Arizona Casting
is Durango Lane, a stunt man as well as
actor. He serves as casting director for
extras. Half Navajo, Lane says there are
many calls for Indians. Mexican-Americans
and blacks and declares "the day when a
white man was made up to look the part of
an Indian is past. Indians are being cast in
Indian parts."
Mr. and Mrs. Frank Kennedy (he a retired
Air Force colonel and pilot) came into
the movie business "through the back door,"
as it were, when Kennedy one day took his
daughter, an extra, to work at Old Tucson
and he also ended up working as an extra
in the picture being filmed. His interest in
motion pictures led to his establishing Central
Casting.
Mrs. Kennedy is holder of CC's S.A.G
franchise and provides the contractual
actors, with Kennedy supplying the extras
from among nearly 450 names on file. Mrs.
^efltfs* SCREE NS«>>«nB,^
N IMMEDIATE DELIVERY 7
< -. 60c sou.RE root ,r,"a,
i
Kennedy says she can provide some 35
competent actors, with approximately 150
others able to handle certain roles.
We have extras from all walks of life.
says Kennedy, "university professors, writers,
housewives, self-employed and some
trying to get enough work credit to qualify
Social Security. Occasionally I cast foreign-born
wives of servicemen, such as in a
for
crowd scene during the remake of 'Lost
Horizon" filmed at Ryan Airfield."
.According to the Burritts "there are 11
qualified stunt men in Arizona able to do
anvthina from a fist fight to a 100-foot
•20s. Kenny Alford and his Dixiccats will be
performing during the champagne intermission.
Harry Dove is benefit chairman for the
New Royal performance. Five days earlier. fall." They also state that "producers are
the Kapiolani Hospital Auxiliary is holding turning more and more to the Tucson area
with two casting agencies now available,
dinner-dance benefit at the Sheratona
Waikiki Hotel called The Gatsby Fhng." thus discovering the wealth of available
Trummy Young and his band will provide talent in Tucson."
Four movies have been made this year.
theatrical and TV. at Old Tucson and outlying
areas, including WB's "Alice Doesn't
Live Here Anymore." Old Tucson has constructed
a second Old West set at its branch
location in Happy Valley, some 35 miles
from Tucson.
SAN FRANCISCO
^alt von Hauffe, United Artists advertising
representative for the Pacific
Northwest area, based in this city, once
asain is on the go following hospitalization
several weeks ago for a stubborn virus and
complications. Walt, former correspondent
for BoxoFFicE here, was an MGM publicist
prior to his present post with UA.
Bantam Theatre in Warren
Soliciting 'Babysitting'
WARREN, OHIO—The Bantam Theatre.
2838 West Market St.. Warren, is advertising
that it is a good place to send the children
to on Saturday or Sunday, "knowing their
little minds aren't being corrupted by filth!"
The showhouse's ad said. "The Bantam
Theatre now offers good, clean entertainment
for those of you who are sick of sex
and four-letter words."
Beneath this, it advertised the current
program, "Twilight People" at 6 p.m. and
9:15 p.m. and "Mad Doctor of Blood
Island" at 7:35 p.m. and 10:50 p.m.
The motto of the Bantam Theatre is: "Let
Us Babysit for You!"
Commonwealth Sets 2-DaY
Huddle in Albuquerque
ALBUQUERQUE—Richard Orear of
Kansas City, president of Commonwealth
Theatres, is expected to lead a contingent of
company executives at a two-day meeting of
New Mexico and Texas managers planned at
the Airport Marina Hotel here Tuesday and
Wednesday (19. 20).
Approximately 70 persons from the Dallas
division of Commonwealth arc expected
to
attend the sessions.
William Castle Productions will produce
The Hephaestus Plague" for Paramount
Pictures.
SALT LAKE CITY
H meeting was held b\ the N.ATO of Utah
committee Friday (8) to formulate
more plans for the association's convention
to be held here April 10-1 1. Keynote speaker
for the convention will be Paul Roth,
president of national N.ATO. NATO presidents
from Montana, Idaho and Colorado
are expected to attend, according to Ed
Brinn of Brinn Distributing.
Those attending the NATO convention
Missoula, Mont., from this area were
in
Bob Loftis. United Artists; Dallas Farrimond.
Farrimond Distributing Co.: Fred
Paloskv. American International Pictures;
Mr. and Mrs. Ed Brinn. Brinn Distributing,
and Barry Walker of Walker Theatre Service,
who stated that he has attended conventions
in Montana for 13 years and claims
"this has been the best yet!"
The organ concert held at the Capitol
Theatre here proved to be a great success.
Gaylord Carter was at the keyboard and
many people attended to enjoy the music
and relax. Several more concerts are being
considered, due to the success of the first
one. according to David Sharp. Film Service.
Bill Picha of ABC Great State Theatres.
Chicago, was in town on business.
Plan Gala 'Red Fern'
Bow in SLC March 27
SALr LAKH CriY— One of the host
showmanship openings in theatre history has
been planned for the unreeling of the Doty-
Dayton production. "Where the Red Fern
Grows," with a typical parade and promotion
activities including government dignitaries,
stars and the picture's director. Presale
of 40.000 tickets through local PTAs
for the run of the film is reported.
Lyman Dayton, producer of the motion
picture, will headquarter at the Howard
Johnson Hotel while planning the parade
and other activities for the Wednesday (27)
opening at the Trolley Square Theatre.
Started last September in Oklahoma and
directed bv Norman Tokar. veteran Hollywood
director, the rights to the book
•Where the Red Fern Grows" were purchased
from Doubleday & Co. by the producer.
The popular children's story will have
a vast Bantam Books printing this spring.
The story is about a boy and his two dogs.
NEW YORK — Budd Rogers, veteran
motion picture executive and long-lime
distributor, was honored at a luncheon recently
celebrating his 50th year in the film
industry. Hosting the luncheon were Roger s
associates, headed by Sheldon Gunsberg.
president, at the Waher Reade Organization.
Inc.
Luciano Vince
wrote the origina
I Bestioni."
and Hergio Donati
enpUiN' and script tor
BOXOFFICE :: March 18, 1974

UMPA Honors Bills,
Elects 5 Directors
KANSAS CITY—A salute to Mr. and
Mrs, Elmer Bills sr. on their golden anniversary
as Missouri exhibitors and election
North Missouri exhibitors Mr. and
Mrs. Elmer Bills sr. are honored for
"50 years of showmanship" at the annual
membership meeting of the United
Motion Picture Ass'n, held in conjunction
with Show-A-Rama 17 in Kansas
City. The plaque was a joint presentation
to the Bills by UMPA and BOX-
OFFICE, the presentation being made
by Ben Shiyen, center, editor and publisher
of the magazine.
Presentation of a plaque to "Elmer and
Johnnie Bills for 50 Years of Showmanship"
was made by Ben Shiyen. editor and
publisher of Boxoffice Magazine, and was
a joint salute by UMPA and this publication
to the northern Missouri exhibitors. Elmer
Bills sr. began his industry career in 1924.
when he and his foster uncle bought the
l.\ric Theatre in Salisbury. Elmer Bills jr..
who grew up in his parents' theatre business,
was present for the salute to his parents
and gave the treasurer's report.
Reviewing UMPA progress in 1973 and
early 1974, Chuc Barnes reported that
UMPA members have opened 41 new
screens in Kansas and Missouri. The organization,
he added, successfully opposed two
pornography bills in Missouri, which either
were killed or died in the legislative process.
Meanwhile, UMPA continues in Missouri its
opposition to three Senate bills—536, criminal
code revision; 477. minimum wage and
open records; 516. revision and definition
of obscenity. In both Kansas and Missouri
UMPA is using lawyer lobbyists to contest
censorship and pornography.
Development of an association retirement
pension plan, notification by the Internal
Revenue Service to stop forced selling,
rebuffing of "No Smoking" legislation
in Kansas and participation in the
Motion Picture Ass'n of America seminar
for lobbyists in Chicago were reviewed
by Barnes as other recent UMPA activities.
Essaness Slates June
Debut for Bremen Duo
CHICAGO—When the
Essaness Thcalrc
Corp. opens its new Bremen I and 2 twin
theatres in June, the Chicago-based circuii
will own and operate nine showcases. As
soon as the duo is ready to welcome patrons,
the BremenTowne Theatre, which has been
in operation since 1971, will be razed to
make room for a department store.
The Bremen 1 and 2. to be located at
l^'>ih and Oak Park Avenue in suburban
Tinley Park, are adjunct to the downtown
Woods; the Lake and Lamar in Oak Park,
and drive-ins including the Hammond.
Hammond. Ind.; Cicero. Monee; Halsted.
Riverdale, and the 1-80, Tinley Park.
Actually located inside the Brementown
Mall, the theatres will offer patrons the
comfort and convenience of air-conditioning
and heating while waiting inside the mall
instead of outside when the lobby is filled.
MPA Members Unanimous
In Decision to Continue
KANSAS CITY A unanimous vote in
favor of continuing existence of the Motion
of five new directors were features of the
annual membership meeting held by the
United Motion Picture Ass'n in the Shawnee Picture Ass'n of Kansas City was recorded
Room, Crown Center Hotel, Tuesday (12). at that organization's meeting held at the
The meeting was held in connection with Ranchmart Auditorium Thursday (7).
the Show-A-Rama 17, the annual four-day The 26 members present for the session
UMPA convention at the same hotel.
voted to continue support for the industry
Chosen as new directors were Dick Durwood,
Paul Ricketts, Doug Lightner, Tom MPA should continue to function since it
group by paying 1974 dues. Many felt that
Fleming and Jim Lewis.
has sponsored several enjoyable events for
the members and "much good fellowship."
All members were asked by president Danny
Smart to send in this year's dues as soon
as possible so the board of directors will
be able to complete a slate of activities.
Also at the Thursday (7) meeting. MPA
members voted to transfer sponsorship of
the Crippled Children's Benefit to Kansas
City's new Variety Club. Tent 8 (see separate
storv in this issue).
Col. Names Herb Martinez
Midwest Division Manager
NEW YORK—Herb Martinez has been
named Midwestern division manager for
Columbia Pictures, it was announced by
Norman Levy. Columbia vice-president in
charge of domestic distribution. Martinez
comes to Columbia from National General
Pictures where, since October 1967, he was
Central division
Prior to
manager.
that time he was associated with
Universal Pictures for 22 years, serving in
various executive sales positions, including
branch manager in Detroit and Chicago.
Martinez resides in Elk Grove Village.
111., with his wife and two children.
To Launch Variety 8
In Kansas Ciiy Soon
KANSAS CITY— Plans are under way
for the Variety Club of Kansas City to be
reinstated, according
to an announcement
She w-A-
eff
made at
Rama 17 by Mike
^^-i ^•'rr^'T^M Frankovich of Holly-
H|k '^— '{.i'^^^H wood. He is president
rM

To Launch Variely 8
In Kansas Ciiy Soon
(Continued from preceding page)
to representatives of the Kansas City group
at the 47th convention of Variety Clubs
International in San Francisco May 28-31.
Frankovich said.
Since its founding. VCI has given over
$250,000,000 for charitable " purposes
through its 39 tents and 10.000 members.
Last year alone it raised over $15,000,000
and this year e.xpects to make it 518,000.-
000. The funds have been raised largely
through telethons in major cities but there
is a wide variety of projects carried on by
the clubs throughout the world.
'Magnum Force' Is Hypoed
In Phoenix Via Radio, TV
PHOENIX—Warner Bros., heralding the
local opening of its record-smashing Clint
Eastwood starrer, "Magnum Force," caught
the ear of just about every radio-listener in
this Southwestern city. Four radio promotions
over the area's leading stations virtually
saturated the market with "Magnum"
mentions.
KOY, KRIZ. KUPD and KXIV each
staged multiple promos featuring giveaways
of personality posters, T-shirts and theatre
passes. TV viewers weren't forgotten, as
"Magnum Force" featurettes were run
several times on local stations.
"Magnum Force" presents Eastwood in
a reprise of his "Dirty Harry" role.
y^onaratulations to
f
A. J. CERVANTES JR.
on the openlna of hid
CINE-BISTRO
"THE SCREENING ROOM"
St. Louis, Missouri
/'rom
HARRY HOFF & JOHN MATTLER
RINGOLD
CINEMA EQUIPMENT CORP.
8421 Gravois
St. Louis, Missouri 63123
Phone (314) 352-2020
'Exorcist' Retains
Top Honors in KC
K.ANS.AS CITY—"The Exorcist." in its
second week of a third month at Embassy 1
and Embassy 2, was again the leader in
Kansas City with another week of 750.
Runners-up were "The Sting," with 300 at
Plaza and Truman Corners; "Serpico." with
275 at four theatres, and "Cinderella Liberty."
with 250 at Brywood 6 and Indian
Springs. All films, including the sole newcomer
"Arnold" now playing at six theatres,
grossed returns of 175 or better.
(Average Is 100)
Blue Ridge 3, Ranch Mart 4 Sleeper (UA),
nth wk 225
200
Brywood 2 3, Glenwood 8. 1 McQ (WB), 4th wk.
Brywood Ranch Mart 3 ^The Doy the Dolphin
1, of
(Emb), 3rd wk 200
Brywood 6, Indian Springs Cinderella Liberty
I
(20th-Fox), 3rd wk 250
Embassy 2 The Exorcist (WB), 10th wk 750
I,
Fine Arts The Poper Chase (20th-Fox), 6th 225 wk
Four theatres— Serpico (Para), 3rd wk 275
Four theatres Superdad (BV), 2nd wk 250
Plaza, Truman Corners The Sting 1 (Univ),
9th wk 300
Six theatres—Arnold (CRC) 175
Three Top Chicago Grossers
Have Another Good Week
CHICAGO-It was expected that the
newness would start to wear off as holdovers
continued their runs. Thus the lower
grosses which dominate the past week's
percentages did not seem to alarm exhibitors
greatly. Still strong were "Five on the Black
Hand Side" in the third week at the Woods.
"The Sting" in the tenth week at the Loop
and "Serpico" in the fourth week at the
Chicago.
Chicago—Serpico (Poro), 4th wk 225
Cinema-Mean Streets (WB) 1 75
Esquire— Bloiing Saddles (WB) 200
Loop The Sting (Univ), 10th wk 240
M;chael Todd Deronged (AlP), 150
4th wk
Roosevelt— Block Belt Jones (WB), 4th 150
wk
State Lake—The Exorcist (WB), 3rd wk 350
United Artists McQ (WB), 4th wk 100
Woods—Five on the Block Hand Side (UA),
3rd wk 250
2 Theatres Are Included
In Hotel to Open May 1
MILWAUKEE—Two movie theatres
are
included in the 217-room Scotsland Resort
Hotel which is scheduled to open by May 1.
The hotel, which also contains a health spa,
two swimming pools and numerous convention
facilities, is located near Oconomowoc.
A ski hill, indoor tennis courts and shopping
center have been in operation for some
months and this year the first nine holes of
an 18-hole golf course vvil be ready for use.
Most of the planned 120 condominiums
have been built and sales are to begin in a
few weeks.
Bricks Fall From Theatre
WE.ST FRANKFORT, II L—The Strand
Theatre, shuttered since October 1973. had
to be repaired by its owners recently when
bricks started falling from the west side of
the building. Fred Harkins. fire chief, said
he inspected the structure and found that
water apparently had seepjd between the
bricks, loosening them when it froze. The
Strand was West Frankfort's only movie
house.
C-2 BOXOFTICE :: March 18, 1974

. . Heard
Folly Theatre Is Given
Reprieve by KC Council
KANSAS CITY — The shuttered Folly
Theatre, 12th and Central, near the downtown
convention center site, won a reprieve
from the city council Friday (8) when that
body voted to give interested persons 120
days to raise money to acquire and restore
the landmark building. The Folly was in
danger of being demolished by its owner.
Annbar Associates of New York, but the
council ordinance prohibits the owner from
purchasing the necessary permit for razing.
Councilman Arthur Asel said he had
"a sense of history" in connection with the
showhouse. He said years ago he was backstage
while a stripper was working and the
dresser she had been handing her clothes
to left. "I didn't know what was happening
and suddenly somebody pushed me into the
wings and the ne.xt thing I received was
some of her underthings." Ansel related.
A member of the group trying to restore
the Folly. Mrs. Joan Dillon, said she was
hopeful of raising the funds to acquire the
building. The owner's sale price, she stated,
was $1 million.
According to Sal Capra, Kansas City
councilman, the city has condemnation powers
and since the theatre is near the convention
center site, he suggested the city should
take some action. Charles B. Wheeler jr..
mayor of Kansas City, said the cost of convention
center land would give some idea
of a fair price.
Retrospect Theatre Opens
In New Atlanta Hotel
From Southeastern
Edition
ATLANT,\—Alliance International Enterprises,
a diversified company with headquarters
in the Atlanta Film Building, has
opened the first of a circuit of Retrospect
theatres in the new 20-story Atlanta Internationale
Hotel.
Associated with the company is the public
relations firm, Walbum & Associates,
headed by Lee Walburn. formerly public
including Mae West, Charles Chaplin, W. C.
Fields, the Gish girls. Greta Garbo, Carole
Lombard and many others.
Due to the shortage of old 16mm prints.
Alliance is in the market to lease or buy
any rare or old prints or trailers from exhibitors,
distributors or private collectors.
Gentry has invited anyone connected
with the hotel or motion picture industry
to visit
the hotel and ask for him personally
for a guided tour.
Alliance plans to place a limit of one theatre
franchise to any one city and will operate
in only the finest hotels and motels in the
U. S. and Canada.
KANSAS CITY
^at Nathanson, division manager for Allied
Artists, was in Kansas City
Wednesday and Thursday (13. 14) visiting
with branch manager Mary Pickett, attending
Show-A-Rama and doing some selling
on Papillon " and "Three the Hard Way."
Bev Johnston of Kansas City tickets returned
to work Tuesday (12) for a few hours
and says she probably will be back full
time next week. She reports friends on Filmrow
sent her a lot of cards while she was
hospitalized and she really appreciated
them!
The WOMPI Club is holding a board
meeting and a regular meeting Tuesday
(26) at the Rodeway Inn in North Kansas
City. The board meiting begins at 5:30
p.m., cocktails will be served at 6 p.m. and
the regular meeting is scheduled for 6:30
p.m. The girls will bs working on a service
project for Mercy Hospital, including some
tray favors for patients on Easter. Everyone
is asked to chip in with one of the following
toys: magic slates, models (airplane, car.
etc.), simple crossword puzzle books or a
cash donation.
Seen on the Row: Steve Brenner of Joseph
Brenner Associates in New York and
Don Joslyn and his wife Cherry of Don
Josiyn Productions in Los Angeles sailed in
to visit with Thomas-Shipp folks and those
attending Show-A-Rama . of but
not seen: Bob Kilgore. general sales manager
of Europix International. New York,
probably is here but he's skating too fast
for us to have seen him yet!
James Witcher, former veteran with
MGM. is now representing Sun International
Pictures under John Hicks, manager.
Forty years ago, according to the column
by that name in the Kansas City Times
Monday (1 1), Will Rogers starred in "David
Harum." with Louise Dressier, Evelyn Ven-
relations director for the Atlanta Braves, able, Stepin Fetchit and Noah Beery at
and Bill Gentry, manager of the Internationale,
the Uptown. Anna Sten starred in "Nana"
an elegant hostelry located opposite the Loew's Midland and "Madame Spy."
at
the 55,000-seat Atlanta Stadium, home of
the Braves and Falcons.
with Fay Wray and Nils Asther,
the Newman screen.
was on
Retrospect Theatre will operate six days
week in the Internationale's Marquis
Bertha Dubinsky Schvyeitzer, widow of
a
Lounge. The theme of the films to be shown
Maurice Schweitzer, former Paramount Pictures
branch manager in St. Louis, was here
center on great past sfwrts events, news
will
for Show-A-Rama. Now living in Boston,
clips from the days of the silent movies
and movies featuring great stars of the past,
she was secretary to the late Oscar Morgan.
Kansas City branch manager for Paramount
Pictures, in the late 192()s and 1930s. She
is a sister of Irwin Dubinsky of Lincoln.
Neb., and an aunt of Stanley and Dick Durwood.
American Multi Cinema toppers.
Michelle Sands of Dickinson Theatres announces
her engagement to Tim Ishmael,
who works at Maremont Marketing in
North Kansas City. The big event is set
for July 27 at the First United Presbyterian
Church, after which the young marricds
will honeymoon in Florida.
VVOMPIs helping at the Show-.\-Rama
booth included Myrtle Cain, Goldie Woerner,
Ruth Le Mcttercy. Bernice Powell,
Mary Margaret Miller, Hazel LeNoir and
Mary Hayslip. They sold chances on a $50
drawing, jewelry, cards and candy to aid
their charitable projects.
MID-CONTINENT Theatre
Spence Steinhurst, advertising and publicity
director for Crown International Pictures,
who was here for Show-A-Rama and
appeared on the dais at the opening luncheon
honoring Crown as the "Independent
Company of the Year." visited Boxoffice
offices and plant Tuesday (12). He was
quite impressed with the operation.
More out-of towners: Lee Norton. Sullivan
D. I.. Sullivan. III.: Paul Black. State
Theatre. Mound City: John Giachetti. Frisima
Theatres, Taylorville, 111. and Woody
Cole. Wehrenberg circuit. St. Louis.
Margareta Akermark Is
Appointed to MMA Post
From Eastern Edition
NEW YORK—Margareta Akermark has
been named acting director of the Museum
of Modern Art's department of film, it was
announced by Richard E. Oldenburg, museum
director. The appointment follows the
retirement from the museum of Willard Van
Dyke, who was appointed director in 1965.
Ms. Akermark. who first joined the museum
ftaff in 1941, has been associate director
of the department of film since 1965.
Adult Theatre Becomes "Club"
RUSHVILLE. ILL.—The Del-Van Theatre
last month was slated to become the Del-
Van Adult Motion Picture Film Club.
Under the club format, persons 18 years
and older who had paid a $2 annual membership
fee would be eligible to enter the
establishment. Members would pay "dues"
everytime they attended the club.
Supply Corp.
1800 Wyandotte, Kansas City, Mo. 64108
Phone (816) 221-0480 W. R. "Bill" Davis, Mgr.
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BOXOFHCE March 18. 1974 C-3

CHICAGO
TTniversal Pictures' The Sugarland Express."
co-starring Ben Johnson and
Goldie Hawn. opens first run in six selected
theatres beginning April 5. That date also
marks an outlying six-theatre opening of
•'The Sting," which has been one of the top
grossers since its initial opening at Christmastime.
Universal's •American Graffiti."
the recipient of Academy Award nominations,
begins a run in six Chicagoland theatres
Friday (29). It has been one of the top
grossers in its showings here.
Charles Teitel appeared on an ABC-TV
interview show to talk about karate films.
He explained that the karate movie can be
compared to the old western movie, insofar
as films affect the moviegoing public. Tcitei
Film Corp. is setting up openings of "Crimson
Bat." which is considered a parallel or
a "threat" to the kung fu-type movies. Teitel
and Columbia Pictures, experimenting with
the new approach in Japanese films, feel
this attraction will have favorable appeal
Teitel has been making visits to the
THE MAIM EVENT!
EVI . . . This Spring
40 THEATRES
Washington-Baltimore Saturation
April 17
West Coast to spend time with his aihng
father Abe Teitel. The elder Teitel. who
started showing art films some years ago,
has been active in exhibition and distribution
since 1914 and he continued his busy
life in the industry until serious illness befell
him recently.
Welcome back to Peggy Gates, who has
been absent from Warner Bros, because of
a
foot operation.
Frank Kveton, general manager of the
UA cinemas 1 and 2, became a father for
the second time—a son. Scott. The Kvetons"
first child three years ago was a daughter.
.And Kveton was the recipient of good news
business-wise. The cinemas 1 and 2 are the
No. 1 grossing properties in the UA circuit
since the beginning of the fiscal year Aug.
29, 1973.
Larry DIeckhaus, 20th-Fox publicist, and
Don Burhmester have been working on a
heavy campaign schedule in behalf of "Conrack."
Two important screenings have been
set up for educational groups. For the first.
Martin Ritt. producer-director; Harriet
Frank jr., co-producer, and Irving Ravetch.
who wrote the screenplay, will be here. For
a later screening, Pat Conroy. author of
The Water Is Wide," on which the screenplay
is based, will be in attendance.
Kllnian Enterprises' "Panorama Blue" has
established itself as a strong adult film in its
Los Angeles world premiere engagement,
according to reports. A number of local
exhibitors who were in Los Angeles for the
Paramount Pictures' seminar made it a
point to attend the Hollywood Paramount
screening of this film in its 70mm six-track
stereo presentation. They have made some
very favorable comments. Ellman announced
that Gilbreth Film Co. will handle its
newly acquired "The Loners," which is being
readied for spring release.
Wrestling promoters in the local and Milwaukee
exchange areas have pledged a 100
per cent cooperation in connection with the
EVI-Gilbreth Film Co. release, "The
Wrestler." Many of the leading stars of the
mat game have called the Gilbreth office
asking for the release time, saying they want
to participate in the promotional activities.
At this time, it is anticipated that the picture
will open in Milwaukee and surrounding
areas the first week in April.
Members of the Mack family gathered
here for memorial services for the late Mrs.
Irving Mack.
Corp.'s new triplex. Lakehurst Cinema 1, 2
and 3, Waukegan.
JMG Film Co. is finding the action lively
for return runs of "Cries and Whispers,"
which received five Academy Award nominations.
And JMG is engaged in plans for
saturation bookings of 'Travelin' Light" in
the Chicagoland territory. The film, with
a country music theme, is due to start a run
in this area June 14.
Buhrmester & A.ssociates is
currently set-
up arrangements for the opening
tins;
Thursday (21) of Cinerama Releasing
Corp.'s "The Pedestrian." And Don Buhrmester
is promoting two other Cinerama
Releasing Corp. films in Florida. -Walking
Tall" and "Arnold."
Teitel Film Co. has set up a deal with
Kronenberg to distribute some ballet films.
The first is the Ballet Russe from Russia.
Tie-in or cooperative arrangements have
been made with the Lyric Opera Company
here, as well as with schools and universities
in
this area.
Sincere wishes for an early recovery to
Ira Singer of the Filmack organization. He
is at Bethesda Hospital. 2451 West Howard
St.. Chicago. Room 428.
During the month of February the censor
board reviewed 30 movies. There were no
rejections. In a group of 1 1 foreign films,
four were Greek, three Spanish, three Mexican
and one French.
Georgia Klein is leaving Columbia Pictures,
following 25 years with this company,
to join JMG Film Co. as booker Ruth
. . .
Shapiro was welcomed back to JMG as accountant
and secretary to Virgil Jones, division
manager.
Get-well wishes to Mercedes Pierce, secretary
to Jack Greenburg, branch manager.
National Screen Service. She is in Chicago
Osteopathic hospital.
The S. B. Greiver organization is booking
the Highland Cinema. Highland, Ind.
Buck Kolkmeyer has joined Frank Kveton
as assistant manager at UA cinemas 1
and 2. He had been working for ABC in
Minnesota Randy Schmidt, who worked
. . .
at the cinemas 1 and 2 for a few months, is
now manager at the Marina City cinemas.
Sam Seplowin of Select Film Co. has been
working on two multiple first runs for
M;,rt.-h—"Girls Are for Loving" and "The
Big Zapper." For May, Seplowin is lining
up" campaigns for "Bootleggers."
C-4
THEWTRE EQUIPMENT
•Eirn thing lor the Theatrelit
No. CAPITOL AVE., INDIANAPOLIS, IND.
"The Paper Chase" (20th-Fox) started a
second outlying multiple Friday (1-^).
Further action at 20th-Fox involves a second
multiple run in this area of "Cinderella
liberty." which received three Academy
Award nominations, including Marsha Mason,
up for best actress, and best song, titled
~
You're So Nice to Around
Ihe Three Musketeers " will he one ot
General Cinemii
the tilms presented
BOXOFFICE ;:
March

Crazy
'"
w: 'Exorcist'
Lofty 1,000,
New Memphis Record
MEMPHIS— The Exorcist" sei an alliime
local record, grossing 1,000 in its first
week at the Paramount. No other booking
approached the kind of business being done
b\ 'The Exorcist" although three theatres
had a 400 average during the week—Park
'.'.ith a ninth week of "The Sting." Loews'
With "Five on the Black Hand Side" and
C rosstown with a second week of "Cinderella
Liberty."
(Average Is 100)
-rjsitown Cinderella Liberty (20th-Fox), 2nd wk, 400
Lews'—Five on the Black Hond Side (UA) 400
Malco Bamboo Gods & Iron Men (AlP) 200
Paramount The Exorcist (WB) 1 ,000
Pa.'K—The Sting (Univ), 9th wk 400
P aza I Joe (Col) 50
Plaza II—The Day of the Dolphin (Emb), 10th wk. 200
Quartet of Newcomers Thrive
In New Orleans First Runs
NEW ORLEANS—With the Carnival
season over and practically all theatres e.\-
hi biting features with Oscar nominations,
grosses were up this week. Heading the list
was "The Exorcist," which opened at the
Robert E. Lee and Cine Royale theatres, at
a high of 800. "Nightmare Honeymoon" at
the Orpheum took second place at 700 and
The Sting" in its tenth week at the Joy
Theatre reported in at 600.
J:.—The Sting (Univ), 10th wk 600
LaKeside 1 Cinderella Liberty (20th-Fox) 300
II Summer Wishes, Winter Dreams 200
Lo

.
.
JACKSONVILLE
^endj Hendrickson, local
WOMPI president
and Universal office worken spent
part of a March vacation by joining the
thousands of golf gallery fans who trooped
around the Baymeadows and Deerwood
country clubs behind their favorite stars
during the annual Greater Jacksonville
Open Wendy has called a WOMPI
. . .
membership meeting Tuesday (26) in an assembly
room of the downtown Public Library.
Actor Richard Boone, who has served as
a fund raiser for nearby St. Augustine's
200th birthday celebration of the beginning
of the U.S. in 1976, has been away from
the city for a few months working on his
Hec Ramsey television series but is expected
back in a few days, reported his wife Mrs.
Claire Boone.
Elvin "Tiger" Pratt this month celebrated
the 67th anniversary of his first employment
as a motion picture projectionist at the
former Dixieland Theatre in South Jacksonville.
Now 82. Pratt retired from the Edgewood
Theatre, which is a unit of ABC
Florida State Theatres, in 1964. He recalls
that in 1907 when he began his life's work
the standard film reels were either 50 or
100 feet long and that they ran into a
gunny sack instead of onto a rewind after
going through the projection machine. The
film had to be rewound by hand and an
operator had to be quick, Pratt said, to
catch the tail end of the reel before it became
entangled inside the sack. Congratu-
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lating Pratt on his anniversary was Bender
A. "bock" Cawthon whose projection career
spans 54 years, from 1920 to the present.
They estimated that in their combined
1 1 1 years of projection work they had
handled films which would stretch more
than five tunes around the world, or approximately
125,000 miles.
Paul Henkenieyer, Jacksonville Journal
staff writer, revealed that the vintage cowboy
films drawing children to the Children's
Museum each Saturday morning for free
showings are from the collection of Sherman
Pippin, a records specialist with the local
police department. Pippin reports that he has
about 90 old western films including six
serials. Pippin has recently entered into
work with police officers Jack Dover and
Buddy Tyrrell by presenting screen programs
in neighborhood schools as a means
of police communicating better with children.
Joan Hutchinson, an innovative teacher
ol advanced English classes at local Parker
High School, has introduced a group of her
students into the work of film production,
including daily previews of completed film
strips.
Here at the Alan-Griffin Studio on Pearl
Street is Sam Gill, who is on leave from
the Academy of Motion Picture Arts and
Sciences in Hollywood and engaged in researching
for a history of Jacksonville's role
as a motion picture production center in
the 1908-1918 period. He is centering his
work on information gleaned from old magazine
and newspaper files, old directories,
public records and personal interviews. He
'said Jacksonville and Hollywood developed
simultaneously as film centers after the birth
of a movie industry in New York and New
Jersey. Hollywood won the race and Gill
stated that various reasons have been offered
for Jacksonville's loss, including public
resentment here against the actors and
studios, which supposedly became a campaign
issue in the 1916 mayor's race here,
and' alleged attempts by local merchants to
gouge" the movie industry on prices.
Advance screenings of the week in the
Preview Theatre included two films for
20th-Fox. "Conrack" and "Zardoz"; "Three
Tough Guys." Paramount; "Policewoman."
Clark Film Releasing Co., and "Terror Circus"
for Cheryl Capps of Boca.
Mary Hart, who has served as
president
of both the local WOMPI group and the
international WOMPI, has also attained
stale-wide prominence in another women's
organization. She is president of the local
Business and Professional Women and was
recently selected as one of eight BPW lead
ers to conduct a planning conference in
Tampa. She is chairman of public relation-,
for BPW. which has a membership of 3.601
in Florida. Employed in the ABC EST ad
verlising and publicity department, she is
currentTy serving as WOMPI finance chairman.
Harry Clark, head of the Clark Film
Releasing Co.. was scheduled to go into a
local hospital for a minor operation .
Screen and stage stars coming to Jacksonville
supper clubs in the near future include
Janis Paige, George Hamilton. Pat O'Brien
and Hugh O'Brian.
Louis J. Finske, retired president of ABC
EST. returned to his home in Ponte Vedra.
south of Jacksonville Beach, from his former
home in Michigan City. Ind. He attended
funeral services in the Midwest for
his older brother Carl and his younger
brother Paul, who died within a few days
of each other . . . Dying recently in Daytona
Beach was Phil Longdon, who retired many
years ago as branch manager for 20th-Fox
in Dallas.
High Springs Theatre
Closed on Wednesdays
HIGH SPRINGS. EL.'X.—The Priest Theatre
began a Wednesday closing policy
February 13.
Gordon Cooper, manager of the theatre,
said the closing was in keeping with the
government's request to cut down on energy
consumption during the current crisis.
The theatre's playing policy during this
time will be two changes each week. One
program will play Sunday, Monday and
Tuesday and another will run Thursday. Friday
and Saturday.
It is hoped that by the first of June that
conditions will be such that the theatre can
resume full time operation.
Lotte Lenya Visits FSU,
Makes Three Appearances
TALLAHASSEE. FLA. — Lotte Lenya.
the semi-retired singer and actress from
New York who had a featured role in the
motion picture "From Russia With Love."
was a visitor at Florida State University for
appearances.
The widow of the world-famous Kurt
Weill. German-born composer, Lotte Lenya
presented awards to young fencers competing
at FST for the Junior Olympics, read
selections by librettist-poet Bertold Brecht
to a German-language class and sang selections,
including parts of Weill's "The Threepenny
Opera," for student groups.
SE-2
CABBOMS, INC. '-"^ B«" *• C"

. .
AIP Contest Is Won
By Fran Almeida
ATLANTA—Fran Almeida, of the
Georgia Theatre Co., has won the $100
U.S. Savings Bond in America International
Pictures' Bonus Lucky Play Drive, which
ended February 2L
Her name was drawn by Nell Castleberry,
president of the Atlanta WOMPI Clubs.
Other winners were: Tom Jones of the
Tom Jones Agency, Decatur, who won
second prize, a $75 bond (Jones has been a
consistent winner in this contest); Maurene
Gary, of Georgia Theatre Co.. who won
third prize, a $50 bond, and E. R. Martin.
of the Cumberland Amusement Co., Winchester,
Tenn.. who captured fourth prize, a
$25 bond.
Raylan Jensen. ANE V-P,
Announces 3 Appointments
ATLANTA—Raylan Jensen, vice-president
of the Salt Lake City-based American
National Enterprises, a theatrical film distribution
network in the U.S. and Canada,
recently announced the appointment of Clair
Farley as general manager for distribution
and at the same time named Charles King
as regional director for the Southeastern
states region based in Atlanta and Buck
Watts as regional director of the Midwestern
states region based in Dallas, a post held
by King for the last six months.
King, a native of Dallas, has assumed his
the District of Columbia, West 'Virginia.
Virginia, North and South Carolina, Florida
and Georgia.
Others on the staff are Ken Blake, who
handles the booking with the assistance of
secretary Pam Wells and Christine Woods,
the receptionist in the quarters in the
Chamblee section.
ANE. which deals in G-rated pictures
such as "Birth of a Legend" and "Cry of
the Wild" has been in
the four-wall business
since 1965 and is readying two new pictures
for summer release. They are "Frasier," the
story of a lion by that name whose death
made his name a household word, and
"Deadly Fathoms," a sea adventure. Also
is set for release "The Brothers O'Toole."
which has been tested in the Southeast. The
latter picture was made by the AMP Co.'s
CVD Studios, Denver, which is owned by
ANE.
ANE's success in the four-wall field was
triggered when they became the first distributor
to four-wall an outdoor film, "Call
of the Wild," in New York and the reception
given this run was a resounding success.
Subsequent showings of ANE's productions
indicate that this acceptance is nationwide.
ATLANTA
J^oews theatre count in the Atlanta metropolitan
area will increase to four locations
and five screens when the circuits'
twin operation, to be named Loews' I and
II, is completed this summer at the Parkaire
Mall, Johnson Ferry and Lower Roswell
roads in nearby Cobb County. According
to city manager John Hebert. each twin will
seat 580 patrons, bringing the circuit's seating
capacity hereabouts close to 4,000. Its
present locations include the Downtown
Grand, the Tara and 12 Oaks. The latter
two are also in shopping centers. Hebert
said they are shooting for a June 1 opening
of the twin.
A managerial change was effected at the
Tara when Doug Hugelmaier was transferred
by Loews' from Rochester, N. Y.. to
Atlanta to relieve Harold Smithson as manager.
Smithson has been transferred to New
Orleans as city manager, replacing Frank
Hinson, who has retired.
Trade and press screenings recently at
Columbia's Filmrow Playhouse were "Lost
in the Stars," an American Film Theatre
production: "Touch Me" and "Traveling
Light," distributed by Atco Gibraltar, and
"Three Tough Guys," from Paramount .
Harry Purdy lit up 20th Century-Fo.x's projection
room for special screenings of "Conrack"
and "Zardoz" . . . Another special
screening featured the presentation of Warner
Bros.' "Billy Jack" at the Preview Thea-
duties in ANE offices located at 3070 Presidential
tre in the Atlanta Film Building.
Dr., Atlanta. Associated with him
are area managers Jim Slater and Harvey K-Tel International Motion Pictures' Atlanta
branch has moved its headquarters to
Edwards. Slater will handle the western part
of the Southeastern territory embracing the Freeway Office Park. Their new address
Tennessee, Alabama, the panhandle of is 1645 Tully Circle, Northeast, Suite 110,
Atlanta, Ga., 30329. The new telephone
Florida, Mississippi, Louisiana and the
southern part of Arkansas. Edwards' eastern number is 404-321-5973. V. J. Bello sr. is
segment will include Maryland, Delaware, manager of the Atlanta office and Beth
Baddorf is his assistant. Bello recently recovered
from an illness which required hospitalization
and has resumed his duties full
time. He urges all of the company's industry
friends to visit their new quarters.
Barry Epstein visited Jack Vaughan, president
of Jack Vaughan Productions, Monday
(11) and brought with h'm a print of "Up
Pompeii," a film which stars Frankie
Howerd and Julie Ege. They set up a trade
screening in the Columbia Filmrow Playhouse
for the picture, which is rated R.
The "Billy Jack" saturation run in Atlanta
and the surrounding metropolitan area was
scheduled for one week but has been held
over another week. That ought to tell the
industry something about how the picture
continues to pay off at the boxoffice.
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Marquee changes: Academy Award nominees
are being rushed to Atlanta's screens
as soon as prints are available. Storey's
Rhodes and Emory have "American Graffiti";
Phipps Penthouse is holding on to
"The Exorcist"; Phipps Plaza has brought
back "Paper Moon"; Cobb Center is showing
"Serpico"; Georgia Theatre Co.'s Strand
has "The Sting" and four of its suburban
locations have come up with ".American
Graffiti"; Lenox Square. Greenbriar and
South DeKalb have "Superdad." and the
Rialto is showing "Sugar Hill "
CHARLOTTE
Qala.xy Film Exchange announced February
21 that Bill Vanderhorst. a booker
at Stewart & Everett Theatres, won the
Centaur Releasing Co. date drive by turning
in the most playdates of "Invasion of the
Bee Girls." The first prize was an 8mm
movie camera.
The New World Pictures date drive being
held by Galaxy Film Exchange was over
February 28. The drawing was Friday (8).
First prize was a 19-inch color television
set. second prize was a 13-inch color television
set, third prize was a nine-inch color
television set, fourth prize was a five-inch
black and white television set, fifth prize
was a Hamilton Beach blender and sixth and
seventh prizes were radios.
Joe Bishop, formerly with Columbia Pictures,
has joined Galaxy's staff as a booker.
Also, W. K. Laird, formerly with MGM
has joined Galaxy as a salesman.
Franco-Italian will prodi
for Warner Bros,
release.
I
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I^
BOXOFFICE :: March 18. 1974

MIAMI
yhis week saw the end of Miami's most
unique theatre. Wometco's Mayfair on
Biscayne Boulevard, which opened in 1930
with the live performance of "The Green
Goddess" and closed with "The Last Picture
Show." The theatre is
rubble now. with
cranes and demolishing machines doing a
quick job of felling it. TTie theatre, with the
liny lobby, free coffee dispenser and the
bridge and backgammon tables, was one of
the area's most popular and unique theatres
in the "30s. It will be replaced by the
27-story Plaza Venetia shopping, office and
apartment comple.\.
An article by Don Bedwcll. Miami Herald
staff writer, reported that "four jaybirding
University of Miami streakers turned an old
Bette Davis comedy into an X-rated film
last Sunday night. Clad only in their birthday
suits and towel turbans, the four scurried
across an auditorium at the university's
Whitten Student Union while 'Pocket Full
of Miracles," starring Bette Davis and Glenn
Ford, was showing on the screen." Security
guards reported that "four unidentified nude
males descended a staircase leading from the
second-story auditorium immediately after
the incident. They walked through the
student union lobby, exited through a back
door and were last seen walking toward
Lake Osceola." The article said many of the
125 students watching the 1961 film missed
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the university's first reported streaking incident.
The article also pointed out that one
who didn't miss the incident was Frank
Capra. the Hollywood film director whose
work is being recognized in a week-long
campus revival of Capra films. Capra, a
guest at the showing, was startled but said,
"I'm flattered they picked my night to initiate
streaking at the University of Miami.
Other films scheduled during the Capra
revival include "Mr. Smith Goes to Washington,"
"It Happened One Night" and
"American Madness."
The Merry -Go-Round Cinematique in
Coral Gables continued its American Film
Festival with "All Quiet on the Western
Front" and "Dr. Strangelove." Adnti.ssion
was $2.
The Exorcist' Has Strong
Opening in Raleigh
R.ALEIGH, N.C.—As in other American
cities where it has played, "The E.xorcist"
opened Friday (1) at the Ambassador Theatre
here with lines to the bo.xoffice stretching
for two or more blocks.
While there were no reports of people
fainting or vomiting, as has happened at
some theatres, a number of patrons left the
theatre during some of the stronger scenes
in the opening days of the emotion-stirring
film.
Ervin Stone, manager of the Ambassador,
said he expected the long lines to continue.
"1 guess no other picture released in my
time since 'Gone With the Wind' has gotten
such publicity." Stone said.
Stone doesn't think many people will be
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"There are probably some people who
shouldn't see but I feel most people over
it
1
S know all about the movie," he said.
There isn't any limit on how long "The
Exorcist" will run in Raleigh.
"It could go indefinitely," Stone said.
Ill be disappointed if it doesn't do 20
weeks."
Stone wouldn't say how much he had to
guarantee Warner Bros, for the film. But
he did say he had to pay "a six-figure number
to get it. We've been after the film ever
since it was released. We lucked out on getting
this one."
The theatre will have four shows daily
with a capacity of 1.065 people per screening.
Stone expects to fill at least two-thirds
of the theatre for each showing, which
would mean about 2.840 people a day view-
the film.
BRP to Represent Four
New Film Companies
ing
NEW ORLE.'KNS—Ron Pabst, branch
manager of Blue Ribbon Pictures, announced
he has acquired distribution of the products
of four new companies. They are Lac,
.Monarch, Globe Films and Libert Films
International.
Pabst has also been setting up bookings
across the board for summer playing time
on "Policewomen," "The Teacher." "Horror
High." "Naughty Stewardesses," "Angels
Wild Women." "Women for Sale" and
"The Wrestler."
Burgess Waltman Retiring;
Columbus Theatres Mgr.
COLUMBUS. MISS.— Burgess Waltman.
long-time manager of Columbus theatres, is
retiring due to ill health.
James Loyd will take over as manager of
the local movie houses.
Known as "Mr. Showman of the South,"
Waltman has long been a familiar figure
here. He said his future plans include "getting
my strength back and I plan to do
some traveling, too."
Loyd was an employee in the Columbus
theatres prior to going to Sikeston. Mo.,
where he was a city manager. Johnnie Johnson
is assistant manager of the Columbus
theatres, which include the Varsity and
Princess theatres downtown, the Malco
Twins at Gateway Shopping Center, the
igh Mall Cinema and the Fiesta Drivein.
SE-4 BOXOmCE :: March 18, 1974

, the
I
Tent 17 Membership
Goal Is Set al 200
DALLAS—Emphasis on bringing in a:
leust 200 members will occupy Dick Enipev,
new chief barker of Dallas Variety Ckih.
lent 17, during his term he told officers
and barkers during the first session at which
he presided last month. Empey said the
club should develop a feeling of togetherness
instead of a feeling to belong as an
obligation.
.Such togetherness, he believes, can be
fostered through more social events such
as bowling, games, turkey and skeet shoots,
picnics and by inviting prospective members
to the club's monthly luncheons.
Empey said plans are being made to
organize a Variety Club auxiliary and a
committee soon will be announced to bring
about this organization. He also announced
that plans are being put together for Variety
to sponsor a motion picture premiere and
other fund-raising activities.
Tent 17 officers passed a resolution to
return to monthly board meetings and to
have the meetings at places where the
Variety Club has expended charity funds.
The resolution stated that the board meetings
will be held at 4 p.m. on the first
Monday of each month.
Empey announced the appointment of
these committee chairmen for 1974-1975
terms: John H. Rowley, Variety Foundation;
Glenn Facka, finance; Seymour Kaplan,
membership; Terry Graham, publicity; Lynn
Harris, Care-Van Center and luncheon; Don
Grierson, international convention; Joe
Jackson and Bill Slaughter, co-chairmen,
spring events; Bernie Palmer, fall events;
Rick Slaughter and Warren Teal, co-chairmen,
golf; A. D. Deason, fellowship; Lloyd
Edwards and John Treadwell, co-chairmen,
chili and bingo; Tex DeLacy, Variety Week;
James P. Prichard, kiddies Christmas party;
Allen Dillon, movie premiere, and Ch;irles
n Darden, heart.
Terry Graham Appointed
AIP Dallas Ass't Mgr.
D.\LLAS — Terry Graham, associated
with United Artists Theatre Circuit in the
Southwestern area
since 1963. has been
appointed assistant
branch manager here
Graham started
_ ^
Terry Graham ^ with
^^^^^^
UATC
f„^ ^^^
as
1^^^.
an
Rowley United Theatres, a division of
L.ATC, at the circuit's Arkansas Theatre
in Little Rock, Ark., in 1963. He advanced
to manager-trainee, then was transferred to
one of the circuit's Malvern, Ark., theatres
as manager. Before 1967, when he entered
U.S. Army for two years of military
Soonerama '74' Opening
2-Day OC Run Tuesday
OKLAHOMA CITY—"Soonerama 74,-
the newly christened annual convention of
United Theatre Owners of Oklahoma, gets
under way at 1 1 o'clock Tuesday morning
(19) at the Hilton Inn We.st, Interstate
40 at Meridian. A large registration of oulof-town
exhibitors is expected to supplement
the substantial representation from in-
dustry film and supply firms here in ihc
city.
Convention visitors may register Uir ihc
two-day program any time between 1 I a.m.
and 4 p.m. Tuesday and from 9 a.m. until
1 p.m. Wednesday.
The feature of Tuesday's activities program
will be viewing of new product trailers
and new films. Two hours in the afternoon
— 3:30 to 5:30— will be devoted to the
screening of new product trailers from a
variety of major and independent distribution
companies. Following a cocktail party
duty, he had become city manager for the
circuit in Malvern.
When Graham returned to civilian life
in 1969, he was appointed manager of
UATC's Center Theatre in Little Rock.
The next year he was transferred to the
circuit's home office in Dallas, where he
was employed as a booker. It was from this
position that he resigned to accept the AIP
appointment.
Graham was elected pres.s guide by
Variety Tent 17 barkers for the 1974-1975
term.
Interstate Twins Are
Planned in Amarillo
AMARILLO—Plans for a half-million
dollar twin indoor movie theatre and shopping
center complex were announced February
14 by John W. Burruss and C. W.
Crouch, both of Amarillo, in behalf of a
group of Amarillo real estate developers.
Construction is scheduled to begin this
month. Target date for opening is late this
summer, Burruss said.
The new theatre complex, to be operated
for American International
Graham's
by ABC Interstate Theatres of Dallas, will
Pictures. be located on South Western near Ridge-
appointment crest Circle in Western Square Shopping
was announced by Center.
Don Grierson, .'MP ABC presently operates the State and
branch manager. Paramount theatres in downtown Amarillo
and the Esquire Theatre on South Washington.
Burruss said the new theatre complex will
contain two auditoriums with a combined
seating capacity of 1,000. One auditorium
will contain about 400 seats and the other
about 600. Total floor space will exceed
15,000 square feet.
A large lobby will separate the two auditoriums
and extend outward from the taller
and hors d'oeuvres at 7:30 in the evening,
bus transportation will be provided to take
convention guests to an Oklahoma Cit)
theatre for the complete screening of a
new picture.
Wednesday's program for registrants will
open with a continental breakfast at the
Hilton Inn West at 9:30 a.m. The remainder
of the morning and most of the afternoon
will be devoted to business meetings for
the consideration in depth of many current
industry and UTOO problems. These meetings
are to be addressed by industry specialists
in the problems being discussed.
Also on the Wednesday program are
champagne and luncheon for the noon-day
break, a cocktail party, dinner and afterdinner
entertainment to conclude the enjoyable
industry get-together in the evening.
portion of the building. Retail stores will be
arranged along each side of the lobby.
Crouch said. "We are proud to be involved
in ABC's expansion in Amarillo. We
feel this theatre will be a valuable addition
to the rapidly developing southwest area of
the city."
ABC Interstate Theatres, a subsidiary of
American Broadcasting Companies, Inc.,
was founded in 1905 in Dallas.
E.xecutive vice-president Joe S. Jackson
said the circuit of more than 90 theatres in
43 cities in five states has operated theatres
in Amarillo for more than 40 years.
Jackson and W. R. Curtis, ABC's vicepresident
and secretary, praised Amarillo
for its growth potential and "unlimited future."
The circuit's .A.marillo theatres are under
the supervision of Jim Neinast. division
manager with headquarters here, and city
manager James .Arnold.
ORANGE CITY, IOWA— Efforts to
reopen the Vogue Theatre here have been
initiated by the chamber of commerce. The
organization is attempting to raise funds
for necessary repairs by "selling" seats in the
movie house to citizens at $10 each or
three for $25. The price doesn't entitle the
person to a free seat or free admission to
the
theatre.
rOR THI BUT And OUICKIST
SPECIAL TRAILERS _
FOR
I
DRIVE-INS
ORDER THEM ALL FROM
^ilMACK
BOXOFHCE :: Maix:h 18, 1974 SW-1

DALLAS
Qolunibia hasted four trade screenings for
"Lovin" Molly." starring Beau Bridges,
Anthony Perkins and Blythe Danner. in the
20ih Century-Fox screening room. Times
were 2 and 9:30 p.m. Friday (8). 8 p.m.
Saturday (9) and 8:30 p.m. Monday (11).
•"Lovin' Molly" is another remarkable story
by Texan Larry^ McMurtry. who wrote
"The Last Picture Show." The film is directed
by Sidney Lumet. currently nominated
for an Oscar for "Serpico." and produced
by Stephen Friedman, who produced
"The Last Picture Show."
Bill Slaughter of Associated Popcorn Distributors
and his wife Wanda were held up
in the parking lot at the Lakewood Country
Club, following the Variety salute to Don
Grierson. Bill, one of the co-chairmen for
the testimonial dinner, and Wanda were
among the last guests to leave the club
after the dinner; they found two men slinking
about near their car and one of the men
thrust
a gun into Bill's back as he started to
get into the car. While Bill was being held
up. Wanda .slipped out of the other side of
the car, ran toward the club and called for
the police. This scared the men, who fled
with Bill's money clip. Neither Bill nor
Wanda was harmed but the incident was
enough to scare them out of a good night's
sleep.
J. G. "Uncle Johnnie" Long came in to
visit his local buyer and booker Jay Moore.
While reminiscing. "Uncle Johnnie" said
COMPLETE PACKAGE DEAL

. . The
rptthe Danner were here Thursday (14) on
pK promotional visit on behalf of "Lovin"
•
Molly" . . . Former film star and comedian
Danny Kaye will be in Houston to conduct
the Houston Symphony Orchestra in a special
benefit concert May 11 in Jones Hall.
Screen star Bette Davis will appear Sunday
(17) at the Music Hall for two performances
in a film nostalgia program. The
program will begin with film clips, which
have been selected and narrated by John
Springer, from 13 of her movies. The scenes
are from such films as "Whatever Happened
to Baby Jane?" "All About Eve," "Dark
Victory," "The Letter" and "Jezebel," for
which she won an Academy Award. Bette
Davis will talk about her career, taking
questions from the audience and giving a
movie star's view of Hollywood, then and
now.
Variety
17 Salutes Don Grierson
r;
New titles: "Man on a Swing" at the
Memorial and Cinema Galleria and "The
Tall Blond Man With One Black Shoe" at
the Tower and Bijou . . . Old favorites returning
include Hitchcock's "Saboteur" and
"Mighty Joe Young" in the twin theatres
followed by "Abbott and Costello Meet
Frankenstein" and "Key Largo" ... In the
Rice Film Series at the Media Center films
to be shown free of charge include "The
Fly" by Kurt Neuman, "Die Weber." Bergman's
"Naked Night" and "How Tasty Was
Mv Little Frenchman."
SAN ANTONIO
gtan T. Scott with the cinema committee of
the Greater San Antonio Chamber of
Commerce will speak on "The Prospects of
the Film Industry in San Antonio" at the
noon luncheon of the San Antonio Motion
Picture Council . . . Mrs. Bernice Lowe, a
cashier at the downtown Majestic Theatre,
is recuperating from a recent illness . . .
Johnny Cash and his wife June Carter, who
have appeared in and produced a film on
the Holy Land, will appear Thursday (28)
at the Municipal Auditorium.
The San Antonio Light will present a
Noche Mexicana Film Festival Wednesday
(20) at the Theatre for the Performing Arts.
Two travel fikns on Mexico will be presented.
The main film is "Mil Rostros de Mexico,"
a recent production of the Mexican
Government's Department of Tourism
which has no narration but captures in vivid
impressions the sights and sounds of Mexico
and her people. A shorter film by Braniff
teraational portrays the pleasures to be
found by the traveler on a visit to Acapulco.
Italian director Pier Paolo Pasolini's 1969
film "Teorema" will be shown Wednesday
(20) at Trinity University. The film is the
ffourth in
the Trinity University International
Film Series, which is sponsored by Trinity's
Student Activity Board . world
[premiere of "Don't Leave Go My Hand"
[was held Wednesday (13) at the Woodlawn
leatre. Proceeds went to the Minnie L.
icker Shrine Club. The regular engagelent
of the film opened the following day.
Don Grierson is shown holding his plaque of appreciation from Variety Tent
17 for his dedicated service through 12 years to the tent's programs, inchiding two
terms as chief barker. Pictured left to right are Dick Enipey, newly installed chief
barker of Tent 17; Joe Jackson, Grierson, Bill Slaughter and Bill Williams. Jackson,
Slaughter and Williams are past chief barkers of the tent.
DALLAS— More than 100 barkers and
their wives from Variety Club. Tent 17,
augmented by several out-of-town American
International Pictures representatives,
paid tribute Saturday (2) to retiring chief
barker Don Grierson at a dinner at the
Lakewood Country Club.
The AIP out-of-town contingent included
Bob Davis, Minneapolis exchange
manager, and his wife Mary; Henry Hammond,
Memphis branch manager; Harry
McKenna. Oklahoma City exchange manager,
and Randy Slaughter from AIP's home
offices in Beverly Hills. Calif. Grierson is
AIP's Dallas exchange manager.
Born in Gainesville, the honoree spent
most of his childhood and youth in nearby
Fort Worth, where famous golfer Ben
Hogan was one of his classmates at Central
High School. Grierson's entry into the film
industry came in 1936 while he was taking
a course to qualify as a salesman for the
Southland Life Insurance Co., when he
was hired by Herman Beiersdorf, then
Dallas branch manager for 20th Century-
Fox. During the ten years he was with
20th-Fox. Grierson served as poster clerk,
shipper, cashier and booker.
In 1947, he was transferred to New
Orleans by 20th-Fox and served in the
Crescent City as head booker for one year.
He returned to Dallas as head booker for
Eagle Lion, working for that company five
years before moving to RKO Pictures as
office manager. He was with RKO in Dallas
until that company closed its business in
1954.
Grierson then rejoined Beiersdorf. who
by then was handling American International
Pictures under the banner of Empire
Pictures. In 1961. when AIP opened its own
exchange in Dallas, Grierson was the company's
choice to head the new branch.
During 20 years as a member of lent
17. he has served 12 years as a board member
and has been the club's second assistant
and first assistant chief barker, in addition
to serving as chief barker in both 1972
and 1973.
He has good reason to be proud of the
tent's accomplishments during his long
tenure, which saw the Variety Club resume
hosting a Christmas party annually for children
from needy families in this city. During
his terms as chief barker, too. the program
of awarding Sunshine Coaches to
various institutions caring for handicapped
and needy children was continued by the
presentation of six additional vehicles. However.
Grierson says his feeling of greatest
accomplishment comes from organization
of the Variety Club Care-Van Center, which
promises to be a major charity of Tent 17
for many years.
"The Towering Inferno." a joint Warner
Bros, and 20th Century-Fox picture, will be
filmed in San Francisco and released at
Christmas.
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rOUR LASERLITE CARBON DEALER
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ICE :: March 18, 1974 SW-3

1
1
OKLAHOMA CITY
^arietj Club. Toni 22. of Oklahoma Cii\
pushing a March membership drive . . .
Marie Hoag. head inspector at th; Oklahoma
City Shipping is recuperating at home
Irom recent surgery.
Wi(h spring just a few days away, most of
the exhibitors who visited
is
film exchanges in
recent business hours were expressing the
wish that they had their drive-ins open.
Among exhibitors calling on OC exchanges
to take care of their theatre needs were Dan
Wolfenbarger. .Alamo Theatre in Snyder:
Bill Stevens. 51 Drive-In at Broken Arrow:
Mrs. Mike Brewer. Royal Theatre and
Brewers' Drive-ln. Pauls Valley: Charles
Townsend Rex Theatre and Skyview Drive-
In at Nowata and old reliable "Andy" Anderson
from the Riversid; Drive-In at Norman.
Funeral services were held here Saturday
(2) for Mrs. Lou L. McGonigle. who is
survived by five daughters—Gertrude, Mrs.
Mary McCarrol. Mrs. Annabel Hudgens.
t
NEW
74

The
Minneapolis Runs
Still on Upswing
MINNEAPOLIS—With over-all
business
still on the upside, a trio of new arrivals
finished in the money, even though the
heavy action of some giants which checked
in earlier continued. "The Last Detail," with
star Jack Nicholson's best-actor Oscar nomination
heavily plugged, came in with a solid
160 at the Skyway I Theatre. John Wayne in
a contemporary detective role found favor
at the State where "McQ" turned in a 130
in its initial frame. "A Reason to Live, a
Reason to Die" came up with a 125 in a
I2-theatre bow. The llth week of "The
Sting" was a virtual carbon copy of its
tenth week with a 500 reading. Still running
strong but starting to dip markedly is "The
Exorcist." which slackened to a 440 in its
tenth week at the Gopher. "Serpico" was
another top draw with its 280 reading in a
third week at the Orpheum. And not even
breathing heavily and yet matching its previous
week's figure dollar-for-dollar was
"American Graffiti" with a 220 as it nears
the half-year mark at the Skyway II.
(Average Is 100)
Acodemy Deranged (AlP), 2nd wk 100
Cooper—The Sting (Univ), I 0th wk 500
Four theatres—The Wrestler (EVI) 120
Four theatres Superdad (BV), 2nd wk 175
Gopher—The Exorcist (WB), tOth wk 440
Mann—Papillon (AA), llth wk 200
Orpheum— Serpico (Para), 3rd wk 280
Park—Summer Wishes, Winter Dreoms (Col),
3rd wk 125
Skywoy Lost Detail (Col) 160
Skyway II American Graffiti (Univ), 24th wk. .220
State—McQ (WB) 30
1
12 theatres A Reason to Live, a Reason to Die
(SR) 125
Fran Schmidtknecht Is
Re-Elected BFC Prexy
MILWAUKEE — Mrs. Len Schmidtknecht
was re-elected president of the Better
Films & TV Council of Milwaukee Area
when that organization held its annual election
Monday (4) at its regular meeting place.
Wauwatosa Civic Center. With the exception
of the office of treasurer, all current
officers also were re-elected: vice-president.
Mrs. J. Welcenbach; recording secretary.
Mrs. H. Thessin; corresponding secretary.
Miss Irene Diestler, and adviser, Mrs. Robert
Hunholz. The new treasurer is Mrs.
Richard Cornelius.
Despite less-than-desirable weather conditions.
106 members were present and all
participated enthusiastically in the auction
which continued past the noon lunch hour.
Included were such popular offerings as a
planter, irridescent vase, electric blower and
many more items, all of which were donations.
The sale collected $173.68. The money
is used to help fund the council's annual
college scholarship for a worthy Milwaukee
student.
It was reported that the annual convention
of the Federation of Motion Picture Councils,
which several of the local members had
planned to attend this summer in California.
has been postponed until 1975. It. too. has
become the victim of the energy crunch and
impending gasoline shortage.
Tickets for the group's benefit matinee
April 10 of "Mame" at the Southgate Theatre
were reported as "selling briskly." The
Sheboygan Better Films Council also will
join the Milwaukee group at the theatre on
that date with at least two filled chartered
busloads.
The latest evaluation of current movie
fare here has been distributed by the council
— as follows: Family "Superdad." excellent,
and "Son of Flubber" (reissue), very good.
Adults and Young People— "Henrv VIII and
His Six Wives." "McQ" and "The Way We
Were." very good; "The Day of the Dolphin,"
"Fantastic Planet," "Hercules," "Hercules
Unchained." "The Paper Chase" and
"Sugar Hill," good, and "All the Way.
Boys!", fair. Adults and Mature Young
People— "Papillon" and "The Sting." excellent;
"Cinderella Liberty," "Day for
Night." "Magnum Force." "Serpico." "Summer
Wishes. Winter Dreams," "The Tall
Blond Man With One Black Shoe" and "A
Touch of Class," very good, and "Bamboo
Gods and Iron Men," "Deranged" and
"Willie Dynamite," fair.
Obscenity Bill Is Center
Stage, Streakers Ignored
LINCOLN—Irwin Dubinsky. president of
NATO of Nebraska, discussed the subject
with smiles and with humor in
his voice but
there was a note of puzzlement, too. The
subject: streaking, which hit a good stride
the first week of March on and near Lincoln
university and college campuses. So far as is
known, no one "streaked" by or into a movie
house.
Dubinsky said he didn't object to the
running of nude bodies on or off campus
swift
any more than the next person but he
could not help but wonder why Nebraska
and its legislators concern themselves simultaneously
with passing obscenity laws.
What's the difference, the veteran entertainer-businessman
asked, between nudity on
campus and in a theatre, particularly if no
one forces a person of any age to pay money
to get in and watch the film.
LBS 15 would provide lawbooks of the
with a comprehensive antipornography
state
and obscenity code developed along lines
drawn by Omaha City Prosecutor Gary
Bucchino. It was tempered by attorneys for
theatre and publishing interests so that "the
industry could live with it."
That is. Dubinsky added, if amendments
offered by Neligh Sen. John DeCamp
don't affect the bill too much. DeCamp's
an attempt to
overture came on the floor in
eliminate what the state attorney general's
office said earlier undoubtedly would make
the bill unconstitutional.
Dubinsky stated the state N.ATO attorney
is being asked to report on the impact of
these amendments on LBS 15. It is said that
the bill generally is a rewrite of a proposed
obscenity measure receiving state NATO
support in the 1973 Unicameral.
T'win Given Green Light
MENLO PARK. CALIF. — The city
council has overturned a planning commission
recommendation and ruled that a proposed
9S9-seat twin theatre may have a 12-
space parking lot.
CS Holds Drive-In
Preopening Confab
DHS .VIOINES— Central .States Iheatre
Corp. of Iowa and Nebraska held its annual
drive-in preopening meeting at the
Ramada Inn, Des Moines, February 13-14.
Present were all of the company's ozoner
managers.
The meeting was conducted by Glen
Nargang, supervisor of the drive-in division
of the company. Other home office department
heads and executives taking part
in the sessions included Arthur Stein jr.,
general manager of CSTC; Steve Blank of
insurance and assistant district manager for
Nebraska theatres; Earl Lehman of accounting;
Gus Campagna, purchasing and
maintenance department and concessions;
Larry Day, advertising director; Dick Day,
drive-in booking department, and district
managers Clinton Smestad of south and
eastern Iowa and Maynard Nelson from the
north Iowa district.
More than 40 managers and assistants
attended the two-day confab.
One of the highlights of the meeting included
a demonstration of how to make
up a program for running on automated
equipment, specifically the Christie platter
system. Three CSTC managers who have
been using this type equipment—Dick Cobler
of Waterloo, Ken Clow of Iowa City
and Paul Drewelow— gave the demonstration,
which was extremely informative for
those who are about to start working with
this equipment and very interesting for
those who do not anticipate its installation
in their theatres for quite some time.
Garret Tuck and representatives of Universal
Images gave a presentation of the
type screen ads they are planning to sell
for CS theatres beginning this month. They
also explained how they plan to handle
their ads in the various theatres.
Advertising promotional plans were discussed
for the new season as well as the
product outlook. In addition, the projected
contest plans for the 1974 drive-in season
were presented. The entire morning of
the second day was devoted to concession
sales and stand operations, with slide
presentations of how to maintain equipment
as well as the proper display of merchandise
to gain top sales results.
The general meeting adjourned with a
noon luncheon Thursday, February 14, and
the various districts went into individual
huddles to formulate their opening plans
and dates for the new season. Managers
returned to their various homes following
the afternoon discussions or. for those with
longer distances to travel, the next day.
Canton Theatre Is Closed
KEOKUK. IOWA—The Canton Theatre.
the only movie house operating in Lewis
County, has closed. Mr. and Mrs. Edwin
Frye. owners and operators of the Canton,
said the theatre would remain dark for an
indefinite period because of the high cost
of heating and maintaining the building during
the winter.
BOXOFHCE :: March 18, 1974 NC-1

. . "The
. . Frank
MILWAUKEE
Jn town to discuss his role in The Exorcist"
was Father William O'Malley. who portrayed
Father Dwyer in the film. The 42-
year-old Jesuit high school teacher spoke at
Marquette University Friday (1). In the
movie he appeared playing piano at the
cocktail party in an early scene and later
administered the last rites when he came
upon the body of Father Karras. The priest
admitted when he first saw the finished film
that he felt it was "a bit stronger than I
had thought it would be." However, he said
he enjoyed his own scenes "which rushed
by." He related he'd always been interested
in the theatre and even had written a play
himself at the age of five. O'Malley revealed
he was paid S7.000 for his film work and
that he turned it over to the Jesuit order.
Jesuits, he pointed out, take a vow of pover-
ty-
The UA Ri>en>ide and Uptown theatres
will show the I5-round heavyweight fight
between champion George Foreman and
Ken Norton in Caracas, Venezuela, on
closed-circuit TV Tuesday (26). Two tenround
bouts are to precede the main event.
All tickets are $10 (ta.v included) .
. . Drivein
operators reported a great upsurge in
business
when the area experienced record high
temperatures as March made its debut. The
highest temperature on record for this early
in the year, namely 69, brought out the winter-wearied
crowds in droves. The ozoners
doubled their normal winter business on a
warm .Saturday night, while Sunday-night
attendance also was far above average for
this time of year.
Richard Schickel, who was born in this
city 41 years ago, has just published his
seventh book, "His Picture in the Papers:
An Inquiry on Celebrity in .'\merica Based
on the Life of Douglas Fairbanks Sr." Four
of these books deal with movies and movie
pt;ople. Schickel is committed to do a book
on Harold Lloyd and presently is halfway
through a large-scale biography of D. W.
Griffith, the legendary director so prominent
in the movies' early history. Schickel was a
film critic for Life Magazine and about a
year ago started work on "Men Who Made
the Movies," which deals with eight major
directors. It ran as a Public Broadcasting
Service presentation this past winter. His
wife Julia Whedon was the daughter of a
screenwriter in Hollywood and she spent
much of her early life there. The Journal's
book editor, Leslie Cross, learned that
Schickel has received a 22-page letter from
Douglas Fairbanks jr. and, having followed
this with a little additional digging, he now
has enough material for a book.
Dianne Hull, a Wisconsonite, is making
great strides in Hollywood. Not long ago
she completed filming in "Man on a Swing"
and presently is co-starring with Paul IxMat
in "Bobby and Rose." Her mother Lorrie
directs the Fond du Lac Community Theatre
in Fond du Lac and she's also a summer
faculty member of the Lee Strassberg Institute
in Los Angeles.
A film festival is to be featured in a
ten-day art festival scheduled for the brand
new MECCA Exposition Center in our
downtown area and when it begins June 28
it is expected the event will be the largest
such promotion in the nation. To be called
Artfest '74, the event will make use of all
the convention center's facilities and more
than 1,000 artists working in all media are
expected to participate. The festival also
will include a gallery exhibition from the
Smithsonian Institution, culinary demonstrations,
a large antique exhibition, literary
seminars, craft demonstrations and special
attractions for children.
Patty Duke and John Astin have been
signed to appear in a Broadway comedy
(three-week engagement) at the J. Pellmann
Theatre starting Wednesday (20). Early announcements
identified the play as being
"Peter Pat." However, the theatre has been
notified that the play has been retitled "The
French Have a Saying." The playwright.
Edin Rudd. explained that the old title.
"Peter Pat." was too ambiguous and too
often mistaken for "Peter Pan." Miss Duke,
who is married to Astin, won an Academy
Award for best supporting actress in the
film "The Miracle Worker." Astin has appeared
in such films as "Viva Max!", "West
Side Story" and several more. The ticket
price range is from $7.50 to $5.50.
The Palace Theatre in Spooner had an arrangement
with Cub Scouts Pack 62 of
Spooner to present "Thundcrbirds Are Go,"
starring the famous TV Tracy Family Puppets,
on a recent Saturday afternoon. Tickets
were 65 cents and the special matinee served
to assist the fund-raising program for the
Cub Scouts.
MINNEAPOLIS
JJobert DeJamette, United Artists branch
manager, resigned Friday (1) with both
the announcements of his future plans and
successor "to be revealed shortly." DeJarnetle.
while not saying what he'll be doing,
did say his new position will be "in the film
business but not in distribution" and that he
will be moving from this city. DeJamette
started with United Artists in 1955 as booker
at its Kansas City branch. He then
moved to the Charlotte, N.C., branch for
a year as a salesman. He came here in 1965
as city salesman and then—about six years
ago—was appointed UA branch manager.
U.A's Carl Olson was due in town Monday
(11). Chet LeVoir and Dick Kohling, both
of the UA branch here, hosted a goingaway
party Friday (8) at the Hyatt Lodge
here in honor of DeJarnette.
Dean Lutz of K-Tel Productions' home
offices here and Allan Boucher, K-Tel regional
sales supervisor for the Detroit, Chicago,
Cincinnati and Indianapolis areas.
both winged off Monday (11) to attend
Show-A-Rama 17 in Kansas City . . Two
.
well-known screen stars. Virginia Mayo and
George Gobel. are in the Twin Cities working
club dates. Miss Mayo is at the Friars
Dinner Theatre Restaurant here and Gobel
is at Diamond Jim's in St. Paul. Gobel
popped in Monday (4) at a Variety luncheon
here.
Sandy Warder has joined the local Columbia
branch office as contract clerk. She
formerly was at the Columbia branch here
—and then at the 20th Century-Fox office
here and with National General Pictures in
Los Angeles . . . Joe Wargo. chief barker
of Variety of the Northwest Tent 12, flew
off to Mexico for a wintertime vacation.
In his absence. Tent 12 functions were being
handled by first assistant chief barker
Don Palmquist of the 20th Century-Fox
branch.
.
The new face at the Universal branch
office belongs to Diane Johnson, branch
booker-stenographer Zanotti,
Universal branch chief, is popping his vest
buttons in pride over those fat "The Sting"
grosses hereabouts. ."Xnd. he adds, "American
Graffiti" began its sub-runs in Fargo.
N.D., and Duluth "and the figures almost
topped those hefty first-run grosses!"
"The Exorcist" opened in St. Paul Friday
(I) at the Riviera Theatre with a barrage
of publicity and a first-week gross that was
the biggest ever for a Warner Bros, picture
in St. Paul, according to Dick Malek. WB
branch manager. However, the Loop champion
in the Minnesota capital city remains
"The Godfather" . Exorcist" scored
well in its Duluth bow but fell somewhat
short of expectations in bows in Sioux Falls,
S.D.; Grand Forks, N.D.: Rochester. Mankato.
Opening weeks have been strong in
outstate dates but figures then begin to pale.
Filmrow is watching to see how the total
runs fare, since many of these houses are
locked into 15-week commitments.
Ed Rus.sell of United Artists' publicity
department flew in from Chicago to start
tub-thumping "Where the Lilies Bloom."
Producer Robert Radnitz was due to follow
him here for a round of promotional appearances
and press huddles. The picture is
day-and-dated for the end of March at the
World theatres in both this city and St. Paul.
Shanda Thomas, secretary to Paramount
branch manager Forrie Myers, and Jenny
Kylandcr. Paramount branch contract clerk,
headed north to Duluth for a bit of a final
wintertime cross-country skiing fling . . .
Some $3,000 was expended in a hurry-up
clean-up at the Riviera Theatre in St. Paul
for the bow of "The Exorcist." Extensive
painting of the lobby entrance and interior
areas was done, along with painting and
light refurbishing of the lounge areas. The
house, long neglected, has 1.100 seats and
did thumping business with "Papillon"—and
scored a 26-week engagement (a St. Paul
Loop record) with "Butch Cassidy and the
Sundance Kid." It is in dire need of reseating
and recarpeting.
Marjoe Gortner. star of the documentary
"Marjoe," is in the cast of "Earthquake."
NC-2 BOXOmCE :; March 18. 1974

. . . Dennis
Gerber to Allied Artists
NEW YORK— Michael H. Gerber h.ibeen
appointed corporate counsel for Allie j
Artists Pictures Corp., it was announced b\
president and board chairman Emanuel L.
Wolf. The new counsel formerly was assist
ant secretary and assistant to the gener:'
counsel of Columbia Pictures Industrie
OMAHA
^orothy Schmiedt of Armour, S.D., has
leased her Loraine Theatre to Darold
Gyoraas and Clarence Fake. Mrs. Schmiedt
wouldn't say how many years she and her
husband had owned the theatre as it would
reveal her age. Gyoraas and Fake will take
possession of the movie house Friday (22).
Barker's Theatre Service will continue to do
the buying and booking for the new operators
as they did
for Mrs. Schmiedt.
Doug and Dick Blank, twin sons of Ralph
Blank, joined the
professional bowlers' tour
this year. The twins are superb high-pin
bowlers but have yet to hit any pay dirt on
the tour. Ralph and Mrs. Blank accompanied
them on the tour and he remarked recentl>
"they'd better hit soon or we will have to
get a loan somewhere to get back home."
Blank is owner of the Admiral and Skyview
drive-ins and is president of a local suburban
bank.
Attending Show-A-Rania 17 in Kansas
City from this area were: Mr. and Mrs.
Irwin Branner of Holdrege. who operate the
Sun and Tower drive-ins: Sid Metcalfe of
Nebraska City, who has the Pioneer and
drive-in theatres (when asked if he was attending,
his remark was "I never miss").
and Harold Struve of Deshler. who has theatres
in Beatrice and Hebron.
Making their annual spring visit to this
city were Harvey and Betty Fast and their
talented daughters Kim and Lori. The Fasts
are from Winner, S.D., where they operate
the Winner Drive-In. The ladies took in the
sights and did some shopping, while Harvey
made preparation for the opening of his underskyer.
Several ozoners are contemplating opening
on a one-change basis April 5. Drive-in areas
are reported to be in the best shape in recent
years, due to a mild winter and the frost
having gone out of the ground early. Planned
openings April 5 are at Winner. S.D.: Spirit
Lake, Iowa, and, and in Nebraska. Holdrege,
Nebraska City. West Point. .Schuyler. Ncligh
and others.
Film company retirees seen on the Row
include Tony Goodman from Paramount.
Ed Cohen from Columbia and Carl White
from Quality Theatre Supply.
Lee ARTOE CONTACTS
CO»VE«T ST

. . Branch
. . The
D E S
MOINES
Jn connection with the opening of The Exorcist"
in the River Hills Theatre
Wednesday (13). the Register planned to interview
patrons leaving the showhouse to
gather their reactions to the film. Also,
klOA Radio intended to tape interviews
with those waiting to enter the theatre. The
First Church of the Nazarene asked for and
received permission to distribute religious
literature to those waiting to see the show.
Justin Jacobsmeier also reported that he,
along with Michael Brooks, assistant manager,
and Tim Reed, operator, had been
working on a special presentation of "Jonathan
Livingston Seagull." slated to open dayand-date
with "The Exorcist." Both features
begin daily at 12 noon, with special Friday
and Saturday midnight shows. Crowds were
expected to be even greater than usual due
to the state basketball tournaments (girls'
and boys') at the Veterans Memorial Auditorium
during the first two weeks of the
runs. Because of the anticipated crowds, a
second concession stand was set up in the
lobby of the Riviera/River Hills Theatre.
In addition to all
the extra work required
before these openings, Jacobsmeier and the
other employees were busy setting up: a
midnight preview of "Blazing Saddles," presented
along with the showing of a double
feature of "Paper Moon" and "Bang the
Drum Slowly" Friday (8); screenings of
"Mame" and "Conrack" Saturday morning
(9), and a sneak preview of "Man on a
Swing." shown along with "Serpico" Saturday
(9). Also, a special kiddies matinee
("Pippi Longstocking") was held at the
Riviera Saturday and Sunday (9. 10). To the
employees who "complained" about the long
working hours to get all of this on the road,
manager Jacobsmeier said, "There's no sympathy
from the devil."
Filmrow vLsitors: Dwight Hanson of
Rockwell City and Sac City; Bob Kerr, Atlantic;
Bob Brokate, Clarinda; John Rentfle,
Audubon; Jack and Terry March of Wayne
and LeMars; Russell Brehm, Douglas TTieatres,
r^incoln. Neb., and Dick Kuhl, Greenfield.
Sickness and injury hit two Warner Bros,
employees' families. Roz Hoffman, wife of
Dann Hoffman, Omaha booker, was hospitalized
in Council Bluffs shortly after she
and her son Damien had flown to that city
to visit with her family. Latest word received
was that the illness was gallbladder-related,
with surgery in the offing . manager
Bob Hirz's mother was hospitalized in
Omaha with a broken hip which resulted
from a fall in her home.
Norman Gluck was in the local Universal
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office Monday (4) from the New York home
office . . . Weeklong visitors in the home
of Diana Muller, Universal, and her husband
Fred were her sister, brother-in-law and
nephew, who are in the process of moving
from Melbourne to Lohrville and who
stopped over to visit.
Chuck Caligiuri, Paramount's branch
manager, traveled to Los Angeles for Paramount's
third international sales meeting.
Also attending were Sarge Dubinsky of Lincoln.
Neb.; Nick Yiannias. Dubuque; Jim
Stopulos. Bettendorf. and Arthur Stein and
Bob Fridley of this city.
Don Thompson, president of Mark IV,
and Russell Doughten. executive producer,
recently traveled to Arizona, where they met
with their cinematographer Tom Spalding to
scout locations for the company's third major
film, which will be shot during September
and October of this
year. Thompson recently
returned from Los Angeles, where he
supervised titles for Mark IV's upcoming
"Blood on the Mountain." scheduled to premiere
here next month.
Elwood Robbins and Ted Bohemann traveled
to Iowa Falls Tuesday (5) to install a
new screen at the Met Drive-In and to Fort
Dodge to install Christie Autowind custom
automation and Strong .xenon lamphouses
at the drive-in . . . Filmrow visitors: Jack
and Gary Compston of the Decorah and
Forest City theatres; Bert Thomas of Dexter,
and Jim Mertz of the Perry theatres.
The Capitol Drive-In here was slated to
start the 1974 season Friday (8) with a weekend
run, to be open thereafter with limited
playtime until the weather improves.
Central States news: The flu bug has hit
several around the office, including George
Catanzano. Gus Campagna. Mary Anderson
and Janie Carroll . . . Mary Anderson traveled
to Spencer to attend the wedding of
Larry Day's nephew. Mary works in the
booking department . . . Larry Day's new
granddaughter, who weighed less than four
pounds at birth, has gained over eight ounces
and is coming along well . . . Carol Stern
and Ginny Biggs, booking department, traveled
to Waterloo for a weekend . . . Former
manager Carl Rose of York is hospitalized
at Brian Memorial Hospital in Lincoln.
Neb., after undergoing surgery for insertion
of artificial arteries in both legs.
A special matinee marking Valentine's
Day was held February 1 6 at Hastings, with
two hours of fun with Laurel and Hardy
and cartoons . . . The "Sweetheart Special"
used at the Rivola, Oskaloosa. Valentine's
Day offered two-for-one tickets with a copy
of the ad used . Regent Theatre.
Cedar Falls, will be trying another of those
midnight shows, with one show at 4 p.m.
and another at midnight ... A special merchants'
show is upcoming on the schedule
of the Cinema I. Iowa City ... A good
gimmick to promote a movie (that really
doesn't need a promotion) is being used at
Oiuimwa for "American Graffiti." A free
ticket is issued with the purchase of the
soundtrack album through a local music
store . . . Ray Dodd put together at his Mall
theatres, Ames, an attractive standee that
carries ads for all the Ames theatres . . .
Jerry Greenebaum, a former district manager
now living in California, sends his best
to all his friends via Fred Teller of Hastings,
who recently visited Jerry . . . The latest
word is that Ray Cox is in 20th position for
single games in a local bowling tournament.
Total of 15 Screens
InBNewGSTUnils
NEW ORLEANS — Leases have been
signed by Gulf States Theatres for six new
complexes equipped with 15 screens,
T. G. Solomon, chairman of the board, announced
here February 23. All are under
construction or are being placed under construction
this month.
Included are:
• Twin Cinema at Greenville, Tex. This
will be an ultramodern complex in every
way, featuring rocking-chair seats, draped
auditoriums, specially woven carpets that
will match seats and drapes. The concessions
in the spacious lobby will serve both auditoriums;
projection equipment is to be completely
automated and will incorporate the
new xenon projection lamps. GST operates
the Texan Theatre and Trail Drive-In under
city manager Elizabeth Roberts in Greenville.
• New Twin Cinema Brooks Plaza, Fort
Walton Beach. Fla.
• A twin indoor theatre at McComb.
Miss.
• A twin indoor theatre at Laurel, Miss.
• A triplex indoor theatre, converted
from the former single-auditorium Cargill
Theatre. Longview. Tex.
• The Village Cinema, a four-auditorium
complex, at Port Arthur, Tex.
Miami Will Not Prohibit
Residential Area Filming
Ml.AMl—The city commission killed a
proposed ordinance that would have prohibited
the filming of commercial motion
pictures in residential sections of this area.
The commission's decisive vote followed a
speech by an impassioned movie producer
who told the commission "I'd rather live in
a community that spawned 50 'Deep
Throats' than one that spawned an ordinance
like this."
"The issue arose when environmentalist
James Redford appeared before the city
commission January 24 to complain about
the movies that were always being made
at the house of his next door neighbor in
Coconut Grove. That lushly landscaped
home is favored by moviemakers for it<
unique design and setting and for its equally
colorful owner, sculptor and socialite 5kpy
Dobronyi.
The upshot of Redford's complaint was
a proposed ordinance to limit such activities.
But the ordinance was shot down by a
lobby of actors, actresses and other theatre
types who appeared before the commission.
NC-4 March 18, 1974

! 'Exorcist'
,
Skywalk
'
Studio
I
Times
Still Tops
In Cincinnati Run
CINCINNATI—"The Exorcist" grossed
an 850 in its tenth week at Showcase 2. to
continue its hold on first place among the
first runs. "Where the Lilies Bloom." playing
its third frame at Carousel 1. drew a 700
followed closely by "Serpico." in its fourth
stanza at Showcase 4. pulling a 650. Among
the new products "The Girl in Blue," opening
at Skywalk 2. drew 375 and "The Tall
Blond Man With One Black Shoe." at the
Place, posted a 175.
(Average Is 100)
Corousel 1 Where the Lilies Bloom (UA), 3rd wk. 700
Corousel 2—Popillon (AA), nth wk 300
Place ^The Toll Blond Man With One Block Shoe
(SR) 175
1 Showcase The Way We Were (Col), 16th wk. .300
Showcase 2 The Exorcist (WB), 1 0th wk
Showcase 3—Superdod (BV), 3rd wk
Showcase A—Serpico (Para), 4th wk
850
500
650
Skywalk Americon Groffiti (Univ), 28th ..500
wk. 1
2—The Girl in Blue (CftC) 375
Cinemas—Sleeper (UA), 1 Ith wk 275
Towne Cinema Magnum Force (WB),
3rd wk 400
Three theatres McQ (WB), 3rd wk 200
Two theatres The Sting (Univ), 10th wk 400
"The Exorcist' Has Another
Significant Cleveland Week
CLEVELAND—"The Exorcist," which
was in its tenth frame at the Colony, held
first place among Cleveland first runs with
a 580, down 80 from its ninth week. "The
Sting," also in its tenth week, came in a
strong second with 360 at the Berea and
Village theatres. Among the newcomers
"Five on the Black Hand Side." which is
playing at four theatres, was tops with 233.
Berea, Village ^The Sting (Univ), 10th wk 360
I
CedornLee The Toll Blond Man With
One Black Shoe (SR), 3rd wk 170
Cobnv—The Exorcist (WB), 10th wk 580
Four theatres—five on the Block Hand 233
Side (UA)
Four theatres McQ (WB), 3rd wk 100
Five theotres Cinderella Liberty (20th-Fox),
3rd wk 82
Five theatres—Cry of the Wild (SR),
2nd wk Not Available
I
Five theatres Serpico (Para), 4th wk 255
'
Heights, Westwood A film About Jimi Hendrix
(WB) 155
Hippodrome The Queen Boxer (SR) 135
Loews' East I, West I, Yorktown Popillon (AA),
6th wk 150
One theatre Magnum Force (WB), 10th wk 120
Srx theatres Superdod (BV), 3rd wk 90
World East, World West ^Sleeper (UA), 147
llth wk.
"The Exorcist' Holds Top Slot
By Small Margin in Detroit
DETROIT— -"The Exorcist" now in its
eight week of a two-house engagement held
the lead by a small margin with a score of
320 over a newcomer "Five on the Black
Hand Side." which made 300 at two houses.
Another top grosser was "The Sting," playing
at five theatres with a 225.
Americano IV—The Way We Were (Col), 17th wk. 90
Eight theatres ^Popillon (AA), 9th wk 70
Eight theatres—McQ (WB), 2nd wk 85
Five theatres Mognum Force (WB), 75
8th wk
Five theatres The Sting (Univ), 8th wk 225
Fox—Willie Dynomite (Univ), 5th wk 95
Nirw theatres Serpico (Para), 2nd wk 150
Nine theatres Superdod (BV), 2nd wk 170
Northland—The Doy of the Dolphin (Emb),
9fh wk 160
Studio IV—The Toll Blond Mon With
One Block Shoe (SR), 9th wk 105
Ten theatres—Busting (UA) 70
Three theatres American Graffiti (Univ),
27th wk 110
Towne II Sleeper (UA), 9th wk 80
Two theatres—The Exorcist (WB), 8th wk 320
Two theatres— Five on the Block Hand Side (UA) 300
Carlo Ponti is producing "I Bestioni" for
Franco-Italian and Warner Bros.
Proclamation's Use in Ad
In Ohio Protested by AJC
CLEVELAND— A proclamation by Ohio
Gov. John J. Gilligan supporting the Billy
evangelist film 'Time to Run.' which the
Rev. Billy Graham is sponsoring. We. of
course, respect the sincerity of the personal
sentiment you expressed in the proclamation.
Nevertheless, the guarantees of religious liberties
and separation of church and state
contained in the U.S. and Ohio constitutions
prohibit any governmental action that officially
supports, endorses or otherwise aids
religion or religious activity. We believe all
citizens of our state would welcome a public
statement by you reaffirming that religion
is best served when it is private and personal
rather than when it is fostered by the state."
Robert Tenenbaum. press secretary for the
governor, said use of the proclamation in
an ad was without the governor's knowledge.
He explained the proclamation was an expression
of the governor's personal feeling.
Said Tenenbaum, "There was no intention
of lending the official support of the state
to the film. I think it would have been a
great deal more useful had those concerned
contacted us before notifying the press."
Gilligan's proclamation read. " 'Time to
Run' openly offers the reality of Jesus Christ
as an answer to the human dilemma. Therefore.
I. the governor of Ohio, do hereby
join all other interested citizens of our state
in support of this evangelistic outreach program."
CLEVELAND
fran Volan. Warner Bros, .secretary to
branch manager Mike Klein, is leaving
Tuesday (26) for a nine-day vacation in
Montego Bay. Jamaica.
Actress Bette Davis will appear at Public
Music Hall April 4 in a one-woman show.
The program starts with film clips from 13
of her most famous movies, including her
Academy Award performance as "Jezebel."
After this Miss Davis appears on stage to
talk and answer questions. In addition to her
one-night, one-woman show, the actress tentatively
is scheduled to appear at the Hanna
next winter in a pre-Broadway tour of "Miss
Moffett." a new musical based on the story
"The Corn Is Green." The musical will begin
in Los Angeles and then make its way
across the U.S. before opening on Broadway.
Accordingly. Miss Davis should return to
city- the in December.
Ruby Dee of stage, screen and TV appeared
at Kent State University Tuesday
(Continued on next page)
Associated Unveils
Kent Cinemas L II
KLNI". OHIO— Associated Theatres of
Graham film "Time to Run." used for newspaper
ads during the Saturday (2) weekend, Pittsburgh has unveiled the Kent cinemas
drew sharp criticism and protests from the I and II. duo created by the conversion of
Northern Ohio Council of the American the 47-year-old Kent Theatre. One auditorium
Jewish Congress. The organization charged
now seats 400, while the other
accommodates 265 viewers.
ihc proclamation violated the principle of
church and state.
Charles Tumme. manager of the Kent
A telegram was sent to the governor stating
cinemas, says the renovation took ten weeks
and the project was rushed to completion
in part: "We arc deeply disturbed by
your official proclamation supporting the "to give an additional choice to people in
the area. The trend now seems to be a
variety of tastes."
The 1.000-seat Kent Theatre originally
opened in September 1927 under the ownership
of Flannigan & Steele Theatres. In
December 1937 Schines Theatres took over
the house and remodeled the Kent Building.
Petry Says 'Time to Run'
Wrought Personal Change
COLUMBUS—Steven Petry. 24-year-old
manager of the Northland Cinema here,
credits the Billy Graham feature "Time to
Run" with a dramatic conversion of himself
"from unbelief to b)elief." Petry admits
that he was none too pleased when the
Graham feature was booked. Despite his
dislike of the booking, he viewed the film
at its first showing.
"It had such a great effect on me that
I went into my office and cried like a baby,"
he said. "The movie made me realize that I
really needed Jesus." adding that he "was
still shaken the next day."
Petry went forward with others in the
audience at the conclusion of the film to
accept Christ. "I had to go forward." he
said. "As soon as I accepted Jesus Christ all
pressures and guilt seemed to vanish. I never
felt so beautiful or so humble in the face
of God."
He said he has lost ten pounds of an
estimated 100-pound overweight, a problem
which had been chronic. He has given up
smoking and drinking. He was a star football
player in high school and was shocked to
note his increase in unwanted weight.
Petry has been taking Bible study classes
since his conversion and attends Grace
Brethren Church. He has talked to churchgoers
who advise converts how to continue
a Christian life and he said. "They turned
out to be beautiful people."
.According to Petry. some 2.000 of audiences
at Northland Cinema, the Ohio,
Carousel East and Great Western "made
public witness" during the ten-day engagement
of "Time to Run."
Petry concluded: "With all of those conversions.
I guess you could say the movie
had a pretty good effect. Even those who
didn't go forward were affected in some
way. You could see it in their faces as they
came out of the theatre. The film should
have stayed in Columbus at least two more
weeks."
MGM is planning to film "Future World,"
a sequel to "Westworld." with Paul N. Lazarus
III as producer.
ME-1

. . Mildred
. .
I
. . Bette
CINCINNATI
JoAnii Shelton. United Arti'vts secretan.'.
and Larry Thomas. Tri-Stale booker,
were married Friday (15) at Bcckley. W. Va..
where they will reside. JoAnn and Larr>'
have resigned their positions here to devote
full time to managing six theatres within
. the Beckley area which Larry owns
Mar\- Ferring. formerly associated with the
local film colony, succeeds JoAnn as secretary
to Don Womack. UA branch manager.
Mar> Spradlin is the new secretary at
Buena Vista . Post. BV booker.
has returned from a vacation spent with
relatives in St. Louis.
T. M. Fisher, National Theatre Supply
branch manager, and his wife have left with
their trailer for a month's vacation in Florida.
Tom is a brave soul to go wandering
off during a gasoline shortage and we hope
he makes it there and back without too
much trouble.
CLEVELAND
(Continued from preceding page)
(7) in "An Afternoon With Ruby Dee." The
actress-writer presented dramatic readings
from black literature.
Norman Hansen has transferred to this
city from Buffalo and is the Buffalo booker
here for Columbia. Starting .April 1 the Columbia
Pittsburgh office will operate out of
this city . . . Guy Spayne, former owner of
the Lyn Theatre. Akron, recently spent several
days in town . . . The Virginia Theatre.
North Baltimore, has closed. The State Theatre
in Bellcvue also has shuttered . . . Showboat
Cinema West, owned by Ken Pickel,
formerly was known as the Homestead The-
Word received by local men in the industry
is that exhibitor Lou Raetner has been
ill at his winter home in St. Croix.
The premiere of "Mame" at the Fox
Cedar-Center Wednesday (27) will be a benefit
sponsored by the local chapter of Brandeis
University Women's Committee. Pro-
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Exhibitors in town included Ben Hathaway.
Vevay. Ind.; Howard Shelton. Vanceburg.
Ky.; Mr, and Mrs. Gene Lutes, Lexington,
K\., and Ohio exhibitors Harold
Thomp.son. Gallion; Harry Wheeler, Galipolis.
and Harley Bennett. Chillicothe.
Monte Wenner. American International
I'ictures manager of branch operations, was
a
recent visitor.
According to those from this area who
attended Paramount's seminar in Los Angeles,
they were stimulated by the products
viewed, which included "The Great Gatsby,"
"The Little Prince" and "The Parallax
View." In addition, they saw film footage
from six other new products. Exhibitors
from this area included Wally Allen. Chakeres
Theatres. Springfield: Jerry Knight and
Charles Sugarman, Columbus; Ben and
Joanne Cohen, Holiday Amusement; Roy
White and Gene Tunick, Mid States, and
Mcrritt Sticker. Paramount branch manager.
David Merrick, producer of "The Great
Gatsby." is scheduled to be in town Tuesday
(19) for promotion purposes. "Tlie Great
Gatsby" opens April 3 at Showcase 3,
ceeds will go to Brandeis Library. The Rosewood
chapter of the Organization of Rehabilitation
Through Training is having a
benefit at the same theatre, also for the
showing of "Mame." the following night,
Thursday (28). Proceeds will go to ORT
schools in Israel. "Mame" originally was
scheduled to open at the Village Theatre.
Due to the continuing boxoffice success of
"The Sting." currently showing in its tenth
week at the Village, Fox Cedar-Center will
have the "Mame" run,
Co-Operative Theatres of Ohio is buying
and booking for the Falls Theatre. Chagrin
Falls.
"Dorian," a musical version of Oscar
Wilde's "The Picture of Dorian Grey," had
its local premiere Friday (15) at Cleveland
State University. The CSU Players, under
the direction of Tim Tavcar. presented the
show on three consecutive nights . . , Karen
Kresge, daughter of local insurance man
James G. Kresge. is appearing here as a
skating star with the Ice Follies. Karen, who
has been with the show six years, recently
became engaged to Jack Campbell, a public
relations man with United Artist.s in California.
Celebrities aided the Brunswick auction
held .Saturday (8) at Towslee School by the
Brunswick Kiwanis to benefit the Children
lorever program for the handicapped. Twodozen
ties from Bob Hope, a sleep shirt
from Buddy Hackett and a doll from Princess
Grace of Monaco were among the auctioned
items.
\ foreign film festival will be shown in
the main classroom building of Cleveland
State University at 7:30 p.m. The free series
IS as follows: Saturday (30), "Miracle in
Milan"; April 13, "Juliet of the Spirits";
April 20. "The Seventh Seal"; May 1.
"Ashes and Diamonds," and May 25,
"Shadows of Our Forgotten Ancestors." All
films are subtitled . . . Actor Forrest Tucker
will appear at the Hanna Theatre Monday
(18) through Saturday (23) in "That Championship
Season." drama which has won the
Tony .Award. Pulitzer Prize and New York
Critics Award.
Catherine Zwilling, 86. died Thursday (7)
at the Little Sisters of the Poor. Several
years ago Miss Zwilling was a familiar figure
in the Film Building. For many years she
worked for the Standard Film Service Co.
and before that was a member of the old
RKO staff.
COLUMBUS
^ NATO of Ohio committee is
urging citizens
to save fuel by attending their
nearby theatres this spring. The Citizen-
Journal ran a story in which the committee
pointed out that drivers, instead of heading
for the open road, can get entertainment
with a minimum expenditure of gasoline.
Reaching theatres by the city transit system
or by walking also were recommended.
Charles Sugarman, operator of Cinema East,
is committee chairman. Committee members
are Sam Shubouf, Loews city manager; Nick
Circone. Centro Theatres; Skip Yasenoff,
Rainbow Theatres; Jerry Knight. Drexel.
and Jim Burgess, executive director of
NATO of Ohio.
Downtown theatre and business district
will have a unique 19-story. $13 million
building by the end of 1975. It is a combination
office building, parking garage,
condominium, office floors, luxury apartments
and ground-floor commercial space.
It will be built at Gay and Third streets,
within two blocks of the RKO Palace and
the Ohio Theatre.
Two men armed with pistols and wearing
stocking masks took an undetermined
amount of cash in a robbery of the boxoffice
of Studio 35 Theatre . Davis
will appear on stage at the Ohio Theatre
April 3 with a collection of clips from several
of her films . . . Lucille Ball in "Mame"
will open April 10 at Eastland Cinema.
Westland Cinema presented a "Ladies"
Appreciation Day" free morning showing
of "Song of Norway" . . . Northland Cinema
had a free morning showing of "The
Hot Rock."
rOR TNI BIST And
,
QUICKIST
SPICIAL TRAILERS^
FOR
I
DRIVE-INS
^5^ER THEM ALL FROM
ME-2 BOXOFFICE :: March 18, 1974

^i
>»
CHARIOTS OF THE GODS?
IS REACHING FOR THE STARS EVERYWHERE!
LjOSANGELES-$1,241,000
DETR0IT-$512,000I£I
SAN FRANCISC0-$592,000
FIRST
FIVE
WEEKS
FIRST
FOUR
WEEKS
RELEASED BY
JXOFFICE :: March 18, 1974

,
DETROIT
ghafer's Quo N'adis entertainment center
has changed the name of Penthouse 1
and 2 to Quo Vadis 3 and 4. The management
also is sponsoring a "theatregoers' special"'
Sunday through Thursday. A candle-
Ught dinner at the 21 Club, located atop the
theatre building, plus a choice of any one
of the movies showing at the Quo Vadis
entertainment center, comprises the special,
priced at 56.25 per person. A similar special
is available for Wednesday matinees at $2.50
for lunch and choice of movie (these specials
are void for some films but are so
noted).
(^onaratutationA
ANTON
GABE
Three ozoners, Scio Drive-In. and Willow
Drive-In. are now under the VIP TTieatres
banner . . . Paul Oplinger sold the Michigan.
Muskegon, to Sun Agency. Oplinger. fonner
Michigan and Regent theatres manager, has
been hired as booking agent and manager.
VICKREY
The Pines Theatre at Houghton Lake is
unique. The owners believe there is no other
film house like it in the U.S. It was built by
the late James Olsen as a showplace and
once was the queen of motion picture houses
in the north country. New owners Floyd
and Ruby Huddy are determined to restore
IIIIIIBIIIIIBIIIIIBIilllBIIIIII
to
ROBERT
on ik e recen t oṃenina -f f
our
HAMPTON I, II, III THEATRES
it again to that excellence, unmatched in
structure with the possible exception of a
theatre in Quebec. The Huddys are enthralled
with the building and appreciate the
massive log trusses, the artistry in wood
throughout the open ceiling structure and
the parquet floor in the lounge. The new
owners have upgraded the equipment and
say, "When people come here for the evening,
we want them to go home feeling they
have been entertained." They hope to have
special revival showings of W. C. Fields.
Marx brothers and other film classics. Later
they hope to offer stage entertainment as
well. They also plan to rent the theatre
lounge for wedding receptions, etc.
The Oak Drive-In in Royal Oak was overwhelmed
at the response to its early bird 7
a.m. showing. With 11 -degree temperature
and heavy snowdrifts, very few of the 375
cars left before the movie was over. A good
deal of time was spent in pushing cars stuck
in the drifts—over 100 of them—but all
seemed to be taken in good stead. The owner
hopes none of the 350 autos turned away
will hold any ill will. The patrons paid $1
for the early morning feature, some coming
before continuing to work or school. Several
mothers were "up anyway" and thought
it might be "a fun thing." Everyone seemed
to enjoy the offbeat showing and are asking
when it will happen again. The idea originated
with WXYZ promoters— "to get some
laughs out of Daylight Saving Time." The
owner, A. W. Smith, was protesting DST,
which he feels most drive-in managers oppose.
Not only is it dark at 7 a.m. when
children leave for school but under DST the
evening show can't start until after 9 p.m.
and Smith declares "that is too late for the
kids."
ME-4
TriEATtfE
^^
PAUL J. VOUDOURIS
952 Ottawa, N. W.
Rochester,
Michigan
am\d ^nunh Ljo fou
RiNGOLD
EOyiPMENTGO.
Serving the Midwest
STOCK IN BOTH LOCATIONS
Grand Rapids, Michigan 49503
(616) 454-8852
JOHN KENNY
32647 Ford Road
Garden City, Michigan 48135
(313) 522-4650, 4651
A recent issue of Realtor Headlines contained
ingenious suggestions for recycling
gasoline station properties and these included
converting them to X-rated movie
houses. In this area, a former gas station
on Telegraph Road has been converted to
an adult theatre.
A monthly film series
for youngsters has
started at the Pandora Theatre on West Lafayette
in the downtown area, sponsored
by the Detroit Youth Board. Tickets are
$1. The Pandora formerly was the Cinerama
Theatre. Beginning next month films will be
shown one weekend a month through December.
Tickets will be sold at the Pandora
boxoffice on the day of each performance.
Youth rates are available through the board.
Scheduled are "Kongi"s Harvest." "Doctor
Dolittle." "Sounder." "The Railway Children"
and others.
Theatre Building Conversion
FORT ATKINSON. WLS.— Mr. and Mrs.
Reuben Gartman. new owners of the former
Uptown Theatre. 116 North Main St., are
remodeling the one-time showhouse. Plans
call for a complete facelifting as well as
interior refurbishing, with the building
slated for commercial and apartment use
upon completion of the project. The Gartnians
purchased the building from National
.Amusement Co., which also sold the Fort
Theatre less than two years ago.
BOXOFFICE :: M;uch 18, 1974

Cinderella
I
Superdad
The
1 I Americon
President Says Film
stry Booming in Conn.
HAVEN—The energy crisis, with
adably marked affect on the pub-
:'s driving habits, has not hurt motion
strongest emanating from the world's
filmmaking centers in 20 years. In these
tremendously uncertain times, people are
increasingly looking to moviegoing as a
release from the very tension and anxiety
accompanying daily life. Movies were a
.^eat outlet for frustration in the depression
[years of the 1930s and they are again in
the uneasy '70s."
"Equally important," he continued, "the
spring and summer lineup of major movies
jks as good, if not even better, than the
of Cinerama Releasing's
Tall," he noted, brought out
"exceeding the fondest expecta-
Kcellent response was also accorded
I's "The Way We Were."
chell conceded that "downbeat talk"
:sale of studio property by MGM,
[other developments, contributed to
evaluation" of what is essen-
^solid, flourishing industry.
i, he said, is not out of produc-
The studio property which was sold
been considered obsolete many years
antly, the number of cinemas,
;le-purpose and complexes, built
It years has brought the total of
IS in Connecticut to all-time highs.
f.S. Judge Denies Motion
To Dismiss Film Suit
BURLINGTON, VT. — U. S. District
3urt Judge Albert W. Coffrin has denied
defense motion requesting dismissal of
irges in the government's case involving
'Deep Throat," which played a year ago
in Burlington and Rutland.
Ellis Gordon of Chestnut Hill, Mass.,
Michael Fleisher of Newton Center,
5., requested the dismissal on grounds
)scenity laws are unconstitutionally
too broad.
ro men had pleaded guilty in
mrt here to four indictments, two
ing them with knowingly using a
imon carrier to transport "an obscene.
Exorcist' Given Big Boost in Boston
With News of Two Case Dismissals
"Sleeper' at Brisk 350,
Sole Hartford Newcomer
HARTFORD— United Artists' "Sleeper"
at a brisk 350 was the sole newcomer in a
week dominated by holdovers—most especially
Warners' "The Exorcist" at 800 in its
third week.
Art Cinema Rings of Passion (SR); Teenage
Utopia (SR), 3rd wk 135
Central City, Cinema City Liberty
I
(20th-Fox), 2nd wk '50
lewd, lascivious and filthy motion picture"
between Boston and "Vermont.
The other two indictments charged Gordon
and Fleisher with causing the motion
picture to be transported so that it could
be sold and distributed.
The judge's nine-page opinion cited
numerous cases and added, "It is difficult
to that contend the defendants had no
prior knowledge of the standard on which
they would be judged."
"Prosecutions and civil proceedings
against individuals and obscene materials,"
Judge Coffrin continued, "were certainly
not unheard of and, in fact, the movie involved
in this case has been the subject of
several proceedings."
The indictments charged that the film was
sent to Rutland Jan. 23, 1973, and to
Burlington, Feb. 13. 1973. with both shipments
originating in Boston.
The court action began when U.S. Attorney
George W. F. Cook petitioned the
U.S. District Court here last March 5 to
seize the film. Cook said he was acting
at the time under the direction of then
U.S. .Attorney General Richard Kleindienst
and under the law prohibiting transporting
obscene materials across state lines.
During a hearing. Special Federal Bureau
of Investigation agent Fred P. List testified
that the motion picture contained several
scenes of sexual acts described as "obscene,
lewd and lascivious."
Two weeks later. Judge Coffrin author-
picture trade in Connecticut, according to BOSTON—Holdovers predominated during
the week, with no new product opening.
The Doy i
o*
Bernie Menschell, president of the Connecticut
Ass'n of Theatre Owners, the National
Ass'n of Theatre Owners regional 'The Exorcist," one in Boston and the other Cine Webb— Doy tor Night WB), 2nd wk 130
News that two cases were dismissed against
ISR], 2nd wk
Pons Cinemo II, UA 111 —
affiliate.
McQ WB), 2nd wk 125
in Brockton, gave the film an added boost Rivoli— Wef Lips SR , I Am Curious Tohiti (SR),
Menschell, who operates both hardtops and assured it of another week of success.
2nd wk 115
Showcose Cinema I Exorcist (WB), 3rd wk. .800
drive-ins himself, in association with "The Exorcist," which is in its tenth frame Showcase Cinema 11 American Graffiti (Univ),
younger brother, noted that 16,000
10th 125
at Cinema 57 One, grossed 1,000.
Showcase Cinemo III—Sleeper (UA) 350
sons attended the first week's performo£
Warners' "The Exorcist" in audi-
Astor Superdad (BV), 3rd wk
age 100)
Showcare Cinema IV Serpico fPoro), 2nd wk. ..175
Six theatres The Sting (Univ), 2nd wk 250
125
Beacon Hill— Papillon (AA), H th wk 220
one of the Redstone Theatres' Showcinemas
MI-III-IV, East Hartford, for Charles East Day for Night (WB), 20th wk
Charles The Day of the Dolphin (Emb), I 1th wk. 135
New Haven Percentages High,
115
Charles West, Loew's Abbey One The Lost Detail 'The Exorcist' Still Tops
greatest one week's boxoffice response (Col), 2nd wk 160
" Cheri One Sleeper (UA), 1 Ith wk 235 NEW HAVEN—Warner's "The Exorcist,"
which is the strongest boxoffice at-
mnecticut exhibition history.
Chen Two Summer Wishes, Winter Dreams
sU cited "the enormous drawer"
.130
(Col), 2nd wk 200
Cheri Three Serpico (Para), 4th wk 400 traction ever to play New Haven, zipped to
a hefty 500 for its fourth frame, leading
.
present roster of films said "is
.200 rights' "Bordello" (115) were the newcom-
across the state of such major Circle Cinema
as Warners' "Magnum Force," Cmema 57 One
Don't Look Now (Para), 6th wk.
The Exorcist (WB), 10th wk. .1,000
Cinema 57 Two The Sting (Univ), 10th wk 390 everything else in town. Columbia's "Summer
Wishes, Winter Dreams" (150); Uni-
'American Graffiti" and "The Kenmore Fantastic Planet (SR), 5th wk 130
Music Hall— Busting (UA), 4th wk 225
among others.
Savoy One— McQ (WB), 3rd wk 235
versal's "That Man Bolt" (125) and states
he Savoy Two— Five on the Black Hand Side (UA),
ers.
Cinemart, Milford Cinemo II The Sting (Univ),
2nd wk 225
College—Five on the Block Hand Side (UA),
3rd wk 150
College Street Cinema Summer Wishes,
Winter Dreams (Col) 1 50
Crown- Bordello (SR); Nurse Maid ;SR) 115
Milford Cinema I (BV), 3rd wk 65
Roger Sherman—Thot Man Bolt (Univ) 125
Graffiti (Univ),
1th 85
Showcase Cinema II Sleeper (UA), 3rd wk. .
Showcare Cinemo III Serpico (Poro), 3rd wk. ... 90
Showcase Cmemo IV The Exorcist (WB), 4th wk. 500
Whalley The Day of the Dolphin (Emb), 4fh wk. 100
York Squore Cinema, Bowl Mean Streets (WB),
3rd wk no
ized a search of the Flynn Theatre, Burlington,
by FBI agents to seize the motion
picture.
Gordon and Fleisher pleaded innocent
April 19 and were freed on $15,000 bail.
The indictments charged them with using
a common carrier, Cloveau Transportation
Corp., Hudson, N.H., to transport the film
between states.
This is believed to be the first action
brought against an allegedly obscene motion
picture in Burlington since 1961, when the
British film, "For Members Only," came
under attack in the Vermont courts system.
Mrs. Irving Jacocks, 82, Dies
BRANFORD, CONN.— Mrs. Pearle Simonsen
Jacocks, 82, widow of Connecticut
film industry pioneer Irving C. Jacocks.
died February 16.
Clinton Theatre for Sale
CLINTON, CONN.—The 475-seat Clinton
Theatre, owned by Shoreline Theatre
Corp.. was reportedly up for sale last week.
SPECIAL TRAILERS
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JFnCE :: March 18, 1974 NE-1

. . . .Meanwhile
. . Tommy
BOSTON
goston and the surrounding area is becoming
more and more attractive to producers
and filmmakers. Universal Pictures
has Tom Joyner and Joe Alues scouring the
waterfront in search of an old weatherbeaten
boat for use in their forthcoming
production "Jaws" to be lenscd on the Cape
beginning in May. Spots in New Bedford
and Martha's Vineyard are also being considered.
A mechanical white shark is being
made in Boston for controlled scenes in
the
picture.
Steve Barbett, Cinerama Releasing book-
Leo Ajemian, Walter Reade Theatres district
manager in Boston, was in the Massachusetts
General Hospital for a few days
for surgery due to complications following
a heart ojwration. He is now at home recuperating.
Sam Levine, former United Artis>ts booking
manager who recently retired after 20
years with UA. is a patient at St. Elizabeth
Hospital.
Brighton.
Allan Hochberg, .'\ffiliated Theatres executive,
and his wife Judy went on a ten-day
vacation to Nassau . Morton,
Warner Bros, sales manager, and his wife
Anne are on a two-week vacation at Fort
Lauderdale, Fla. . . . Ma.\ Magofsky, former
trailer room manager at National Screen
.Service and now retired, and his wife Anne
flew to Spain to visit their son.
Mary Doherty, National .Screen Se.rvice
booking clerk and National TTieatrc Supply
secretary to John Norton, tripped and
bruised her head while ice skating recently.
Her head wound required several stitches
Mary's kitten, Terry Bear
came home wtih a bruised vertebra. The
kitten was treated at the Angel Memorial
Animal Hospital. Mary now has a Medicare
card issued by the hospital in the name of
Teddy Bear.
^IBEHHii^^
Raymond Proulx, sales representative for
National Theatre Supply and field inspector
for Altec Sound Service, is enthusiastically
talking about the new set-up now in effect
in their Boston office. They can take care
of all supply and equipment requests for
carpeting, auditorium fixtures, screens and
booth supplies in a matter of a few hours.
Paramount held a spring convention and
advertising seminar on coming spring and
summer releases and a screening of their top
release "The Great Gatsby" Monday (3) and
Tuesday in Hollywood. Boston's Filmrow
was represented by district manager Jack
Keegan and branch manager Joe Rathgeb.
The group, also including their wives, in-
Service; Nelson Wright, Wright Enterprises,
and Arthur Freidman, Cinema Film Buying.
Don McNally, owner of the Richford
Drive-In, Richford, Vt., was in town for the
first time this year to line up spring bookings.
Susan Nichol, secretary to Jim Engle and
Hatton Taylor at Judd Parker Films, has
returned to her desk after a few weeks off
during which time she was married and went
on a honeymoon trip to Montreal. Susan is
a graduate of Suffolk University with a
digree in business administration. Prior to
joining Judd Parker Films she was at MGM
working with Hugh McCauley as assistant
publicity director.
Neighborhood Groups Go
To Court Over 'Throat'
BOSTON—.Showing in the Pru Cinema
of the X-rated film, 'Deep Throat." already
declared "obscene" in Boston in a case last
year when the film was seized by customs
and later destroyed while awaiting another
trial, gives the area a bad name and hampers
efforts of neighborhood improvement
groups, witnesses testified in Suffolk Superior
Court.
Mrs. Helene Johnson, secretary of the
Back Bay Neighborhood Ass'n, testified in
a suit brought by Suffolk County district
attorney Garrett H. Byrne to halt the showing
of the film at the Pru Cinema. She told
Judge Thomas R. Morse jr. the film is "like
.1 wart on the face of the community." She
said she saw "Deep Throat" and found it
banal, boring, utterly and irretrievably in
Ind taste and an affront to my intelligence
and that of the community."
Daniel J. Ahem, executive director of the
Hack Bay Ass'n, described the film as "cheap
entertainment without quality." He said the
"garish and noisy" advertising employed by
the theatre has created a public impression
that pornography is centralized in the Back
Bay. He said this had 'a detrimental effect"
on the neighborhood.
Judge Morse denied assistant attorney
general Timothy P. O'Neill's request for a
temporary injunction until the hearing is
concluded. The judge said he was turning
down the request "on constitutional
grounds." Hearings will resume on the case.
Suits Against 'Exorcist'
Dismissed by Mass. Courts
orcist" were thrown out of courts in Boston
and Brockton on successive days.
February 26, in Brockton district court,
Judge George Covett dismissed the applica-
ing manager, says he is still working overtime
to see that requests for holdovers, new
bookings and repeat bookings for "Walking
Tall" are taken care of. "Walking Tall" is cluded Sol Hurwitz, Interstate Theatres; Ed
currently playing at 29 situations in the Lider. Fall River Theatres: Casper Urban,
Boston area with runs at some theatres in SBL Theatres; Joe Rossi, National Screen
tion for a complaint Mrs. Warren had filed
their 19th week and continuing.
on grounds of "blasphemy" and "obscenity"
BOSTON—Complaints brought by Mrs.
Rita Warren of Brockton against "The Ex-
against a Brockton Theatre for showing the
film. The following day Judge Theodore
Glynn ruled in Boston municipal court that
the film was not obscene in terms of the
guidelines laid down by the U.S. Supreme
Court and dismissed the complaint with
prejudice.
Mrs. Warren announced that she was
filing against Judge Covett for a mistrial and
said that her group of morality crusaders
would demonstrate in front of the Brockton
courthouse. Mrs. Warren also said she would
appeal Judge Covett's decision.
Judge Glynn's ruling was made on the
complaint Mrs. Warren obtained in Boston
municipal court January 25. alleging that
Sack 57 Theatre Corp of 200 Stuart St.,
Boston, January 6 presented an "obscene,
immoral, impure motion picture" in violation
of the state obscenity law. The complaint
alleged "The Exorcist" was "too lewd
and obscene" to be more particularly described
in the complaint. Judge Glynn heard
February 15, when he also heard
the case
a motion for issuance of additional complaints
under the state's blasphcm statute.
Under Judge Glynn's ruling, "The Exorcist"
cannot be prosecuted again in this
city and it was indicated that the restriction
of no admittance to patrons under 17, under
which the film has been running since the
Warren attacks began, was to be lifted.
Carl Reardon a Director
BOSTON— Carl Reardon. vice-president
and general sales manager of G. G. Communications,
Inc., distributor of the "Pippi
Longstocking" series of features, has been
elected to
the company's board of directors,
it is announced by N. W. Russo, president
and chairman.
CARBONS, INC. * Boi K, Cedor Knolls,
Iin Mass.- -Massachusetfs Theatre Equipment Co
(617) 542-9814
Boston,
BOXOFFICE :: March 18, 1974

CHARIOTS OF THE GODS?
ISREACHINGFORTHE STABS EVERYWHEIE!
L0SANGELES-$1,241,000
DETR0IT-$512,000I£
FIRST
FIVE
WEEKS
SANFRANCISC0-$592,000I£I
RELEASED BY
BOXOmCE :: March 18, 1974 NE-3

N E W H AVEN
n etor Peter Falk was in Bridgeport to help
kick off the 1974 Connecticut Easter
Seal campaign. He is this year's national
campaign chairman. Falk attended a $7-aplate
campaign dinner at Bridgeport's Holiday
Inn.
Charlie Tolis of Tolls Theatres, operating
the Southington Showcase Theatre, has
changed the identity to Showkase.
"The Exorcist," playing at Redstone Theatres
Showcase cinemas MI-IIMV. was
accorded a strip of pictures across the top
of a news page in the Connecticut Sunday
Herald, the sUtewide weekly publication at
Norwalk. by William L. Loeb. who also publishes
the Manchester (N.H.) Union Leader.
'The Exorcist' is Biggest
Audience-Draw in Mass.
WORCE.STER— Warners' "The Exorcist"
ment.
"You know you've got a blockbuster ol
The photos focused on the lines of patrons
waiting for admission to the attraction.
WNHC radio station recently started a
new gimmick, a "Strike It Rich Lucky
Question" program offering gifts in merchandise
and service. Its sponsors are the
Brandford Theatre and other local businesses.
Larry Lapidus, formerly with General
Cinema Corp.. has been appointed president
in charge of all New York theatre operations
for Mann Theatres.
Ray Arkay, former area director for Jerry
Lewis Cinemas, opened a new 400-capacity
dinner theatre called the Four Seasons in
Higganum.
vision— and, ngely enough. lot ol
women.
"They can say all they want to about
the gas problems and the parking prob-
lems," Lowe continued. "If you give the
people a picture—unique, different, wellpromoted—they're
going to come to see
is shaping up as the biggest
in central Massachusetts exhibition history,
a situation attributed by John P. Lowe,
Redstone Theatres district manager, to the it, no matter what."
evident essentials of blockbuster entertain-
"The Exorcist" has easily topped the
record-shattering local grosses accorded
Paramounfs "The Godfather," a 1972 re-
a picture when you get a mixed audience lease.
like this." he said referring to the current "In the cities where 'The Exorcist' first
engagement in auditorium one of the Redstone
Showcase Cinemas I-II-llI-lV com-
weren't prepared for what happens in the
played," Lowe remarked, "the people
plex, Worcester.
picture. This perhaps explains the highlypublicized
audience reaction to the movie.
"There are a lot of college students," he
said, "and what I call 'TV-men'— those But the ones coming to see it here are well
who usually wait to see a show on tele-
aware of the type of picture it is. It's like
going to a Chinese restaurant. They know
what they're going to get!"
^'u-^rrH HATCH PROJECTION iFCTinN IMPROVE^ ^^
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gtates rights' "Mark of the Devil Part 11"
had a record-shattering, multi-theatre
premiere opening at SBC Management's
Castle Cinema. Providence; auditorium two,
Kent cinemas I-II-III; auditorium four, Apple
Valley Mall cinemas I-II-III-IV, Smithlield;
Coventry. Coventry; auditorium one.
Cumberland cinemas I-IT, Park Cinema,
Cranston; Fairlawn Cinema, Pawtucket;
Meadowbrook Cinema, Warwick; screen
one, Seekonk Twin Drive-ln; and Rustic,
CARBONS
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Jacksonville, Flo,
Cranston and Boro drive-ins.
The Rifkin Shipyard Drive-In, suburban
Providence, recently brought back 20th Century-Fox's
••M*A*S*H," a 1970 release.
Esquire Theatres of America's 4-Seasons
cinemas. East Providence, is running special
matinees at 2 p.m. Mondays through Saturdays,
charging one-dollar admission . . . The
Palace. Providence, brought back two Marx
brothers comedies "Coconuts" and "Monkey
Business," charging 99 cents admission for
the four-day run. The show was billed as
"A Marx Bros. Weekend."
HARTFORD
John P. Lowe, division manager, and Carmen
Neile. resident managing director
of Redstone Theatres' Showcase cinemas
1-lI-lll-IV, are working on plans for the
April 10 Connecticut premiere of United
"Huckleberry Finn."
Artists'
Richard J. Wilson, SBC Management
Corp. vice-president and merchandiser; Jack
Connell, SBC Management assistant to the
division manager, and William Dougherty,
SBC Management Corp., got page one mentions
for the Cine Webb with a state lottery,
"Super 75," drawing ($75,000 top prize) at
the SBC first run. Wilson and Connell were
hosts at a Saturday morning screening of
Warners' "Day for Night."
Al Schuman, Connecticut industry pioneer,
is expected from his Daytona Beach,
Fla., home for a May visit.
SPRINGFIELD
Twentieth Century-Fox's
Cinderella Liberty"
was recently sneak-previewed in auditorium
five of Redstone Theatres' Showcase
cinemas I-II-lII-lV-V-Vl by John P,
U-iwe, division manager, and Martin Malinowski,
resident managing director. The
regular attraction. United Artists' "Sleeper,"
was shown before and after the preview.
The Parkway Drive-In, North Wilbraham,
came up with a triple-feature horror show,
comprised of states rights' "Mark of the
Devil Part II," "Don't Look in the Basement"
and "What the Peeper Saw."
MAINE
The Maine premiere of Universal's "The
Siine" which was held in auditorium
one of the E. M. Loew's Fine Arts Twin
Cinemas, Portland, chalked up one of the
strongest opening weeks grosses of the winter.
Ihe Portland Drive-In recently screened
three feature-length horror films billed as
"Three Hideous Tales of Torture." The piclures
were American International's "Night
of the Blood Monster." "The Abominable
Dr. Phibes" and "The House That
Screamed."
BOXOFFICE :: March 18. 1974

The
Serpico
'
I
r
Holdovers Pace Runs
In Edmonton Lineup
EDMONTON—Newcomers to Edmonton's
lineup didn't stand a chance against
the excelljnf rated holdovers. The new
features, which include "Cinderella Liberty"
at the Odeon 2, "Summer Wishes. Winter
Dreams" at the Plaza 1, and "Triple Irons"
and "The Getaway"at the Strand, rated
fair."
Garneau Don't Look Now (Para), 3rd wk. Excellent
Lindonderry A Robin Hood fBVFD)
9th wk
Excellent
Meodowlark The Woy We Were (Col)
8th wk
Excellent
Odeon The Sting 8th wk (Univ), Excellent
1
2 Odeon
Paramount
Piaza —
I
Cinderella Liberty (BVFD)
Magnum Force (WB!, 8th Summer Wishes, Winter Dreams
The
Fair
..Excellent
(Col) . Fair
wk.
Strand Triple Irons ,NGP); Getaway (NGP) .Fair
Vorscona American Graffiti ;Univ)
19th wk
Excellent
Westmount A Serpico 2nd wk (Para), Excellent
Five Holdovers Lead Ratings
At Vancouver Houses
VANCOUVER—Five films "The Sting."
"Serpico," "Papillon." "The E.xorcist" and
'American Graffiti" held their "excellent"
ratings to pace Vancouver's lineup. The only
opener which fared w;ll was "The Last Detail"
with a "very good" rating at the
Vogue. Other new films were "Busting" at
the Coronet, "The New Land" at the Downtown
and "The Legend of Hell House" at
the Capitol.
Capitol—The Legend of Hell House (AFD) Foir
Coronet Busting (Univ) Fair
Denman Place The Sting .Excellent
(Univ), 1 0th wk.
Downtown Serpico (Pora), 3rd wk Excellent
Fine Arts The New Land (WB) Good
Odeon The Woy We Were Very Good
(Col), 11th wk.
Orpheum Papillon (AA), 10th wk Excellent
Pork Jesus Christ Superstar (Univ), 35th wk. Good
Excellent
Stanley—The Exorcist (WB), 9th wk
Varsity American Graffiti (Univ), 21st .Excellent
wk.
Vogue The Lost Detail Very Good
(Col)
. Grosses Steady, 'Exorcist'
,:
In 2nd Record- Breaking 'Week
I
WINNIPEG—Grosses were steady with
j
"The Exorcist" still outpacing all other features
in its second record-breaking week.
^
,
"Papillon" had a strong opening with an
"excellent" and holdovers "The Sting,"
;
"American Graffiti," "Serpico" and "The
Way We Were" also rated "excellent."
I
Capitol The Exorcist (WB), 2nd wk Excellent
,
Downtown The Lustful Turk (Mardon);
^
The Romrodder ('Mardon) i' Average
Eve The Secret Sex Lives { of Love Storved
; Housewives (C-P); Cheating Husbands (C-P) Good
Gorden City Serpico (Para), 3rd wk Good
Gorrick Woy We Were (Col), Excellent
9th wk.
Gorrick The Stone 4th wk. ..Average
II Killer (Col),
Kings Lost Tango Paris (AA), 16th wk. .Average
in
Metropolitan Papillon (AA) Excellent
North Star (Para), 3rd wk Excellent
North Star II The Paper Chose (BVFD),
Good
Odeon—The Sting (Univ), 9th wk Excellent
Park Day for Night (WB) Averoge
!2nd wk
Polo Pork American Graffiti (Univ),
18th wk , Excellent
? 'Cry of Wild,' 'Don't Look Now' Pace
r New Montreal First-Run Features
j
MONTREAL—Six 'excellent" ratings
' paced a strong lineup of crowd pleasing
> products in Montreal, with no film receiving
less than a "good" rating. Of the new films
"Cry of the Wild" and "Don't Look Now"
were dubbed "excellent." Holdovers in the
"excellent" ranks were "The Exorcist,"
"Papillon,"
"Serpico" and "American Graffiti."
K Avenue Cinderella Liberty (BVFD),
2nd wk
Very Good
Cloremont The Day of the Dolphin (BVFD),
2nd wk
Very Good
Eros The Daughter Astrol); Tower of Evil
(Astral), 2nd wk
Kent—Cry of the Wild (ANE)
Good
Excellent
Loews' The Exorcist IWB), 2nd Excellent
wk
Palace— Papillon (AA), wk 10th Excellent
Pigolle The Seven-Ups (BVFD), Very Good
2nd wk. .
PVM 1 Don't Look Now (Poro) Excellent
PVM 2—Sleeper (UA;, 10th wk Very Good
Snowdon The Single AFD), Love Times
Girls
Three (AFD)
Very Good
Vanhorne Ash Wednesday Pare), 3rd wk. Very Good
Westmount Square Serpico Para), 3rd wk. .Excellent
York American Groffiti Univ), 20th wk. ..Excellent
'Exorcist,' 'American Graffiti' Hold
Top Honors in Toronto First Runs
rORONTO—Two holdovers (
he Exorcist"
and "American Graffiti") were the
only products grossing "excellent" ratings
in Toronto. "The E.xorcist" is in its eighth
week at the University while "American
Graffiti" is in its 21st week at the Uptown
Coronet Kung Fu's Hero ;C-P;, Angry Dragon
(C-P), 2nd wk Foir
Four Seasons 1 Busting (UA) Good
Hollywood (North) The Doy of the Dolphin
(BVFD), 8th wk Good
Hollywood (South), Imperial 2 Serpico (Poro),
2nd wk
Very Good
Hyland The Sling (Univ), 8th wk Very Good
1
Hyland 2 Breezy (Univ) Poor
Imperial 1 Magnum Force (WB), 8th wk Good
Imperial 3 Black Belt Jones (WB), 3rd wk Fair
Imperial 4 Papillon (AA), 8th wk Good
Imperial 5 Croiy Joe (Col) Very Good
International Cinema La Bonne Annie (Prima),
2nd wk
Very Good
Towne Cinema Cinderella Liberty (BVFD),
9th wk
Very Good
University The Exorcist (WB), 8th wk Excellent
Uptown Sleeper (UA), 10th wk Very Good
1
Uptown 2 American Graffiti (Univ),
Excellent
Uptown 3— Don't Look Now (Para), 9th wk. Very Good
21st wk
Yonge How Fair
to Seduce a Woman (AFD)
Ycrk The Way We Were 17th Good
1 (Col), wk. Very
2— Corry On Abroad (Astral), 2nd wk Fair
York
'Superdad' Leads Grossers
In New Calgary Features
CALGARY—Of the five new features
only one ("Superdad") was able to reach
. .
"excellent" grossing figures. "Serpico," "The
Way We Were." "Magnum Force," "American
Graffiti" and "The Sting"—each a winner
from its first playdate in Calgary—held
places among the top grossers. Other newcomers
were "Black Belt Jones," with a
"very good," "The Day of the Dolphin."
with a "good." and "Screaming Tiger" and
"The Shanghia Killers," with a "fair."
.Excellent
Calgary Place 2 Serpico (Para), 2nd wk.
Chinook Superdad (BVFD) Excellent
Grand 1 Screaming Tiger (Astral), The Shanghai
Killers (Astrol) Fair
Grand 2 -Carry .Good
On Abroad (Astral), 4th wk.
North Hill The Day of the Dolphin (BVFD) .Good
.
.Excellent
Odeon The Way We Were (Col), 15th wk.
Palace Superdad (BVFD) Good
Palliser Square Magnum Force (WB),
1
8th wk
Excellent
Towne Cinema American Graffiti (Univ),
17th wk
Excellent
The Sting (Univ), 8th wk Excellent
— Block Belt Jones (WB) .... Very Good
Uptown I
Wesfbrook 1
Ms. Dorothy Panzoia Wins
Col. Showmanship Contest
NEW YORK — Ms. Dorothy Panzoia,
manager of the Loews' Kings Theatre in
Brooklyn, has won Columbia Pictures' "The
Way We Were" Showmanship Contest.
Held during the initial New York showcase
break, which began Nov. 14, 197.^
the contestants were judged on the bes'
promotion job that helped attract filmgoei
to the respective theatres.
The second-place prize was awarded tr
Richard Lassin of the RKO Dyker in Man
hattan. Third prize went to Ms. Dorothy
Leavy of the UA Plaza Theatre in
Patchogue, L.I.
Bob McGrath Hosts
Tent 47 Telethon
By JIMMY DAVIE
VANCOUVER—Bob McGrath of TV's
"S'samc Street." active all through this
year's telethon to aid Variety Club Tent 47
charities, held down a 9 to 10 a.m. segment
of the show for the many youngsters who
were present to sec their favorite in f)erson.
"What do you have for the telethon?" Bob
asked one shy toddler. "Five cents." was the
reply. "Thanks, son," said Bob. A couple
of youngsters later, when Bob asked if any
money had been brought for the telethon,
the
child answered, "Yeah, $5,000,000 dollars."
That's the way it went—nothing too small,
nothing too large, and by 5 p.m.. when the
video marathon closed, there was a whopping
5470,350 gross, up almost 50 per cent
from last year's $315,000.
Star-studded Cast
It would seem impossible to top a starstudded
cast which included return personalities
such as Leonard Nimoy. Big Miller,
Paul Horn, Blake Emmons, Kay Turner,
Vancouver's Rolph Harris and Bob Mc-
Grath, who had thoroughly endeared himself
to Vancouver's family trade with a sold-out
series of concerts with the Vancouver Symphony—but
it was done.
The topper was Unity House, a Si 00.000
residence for students at Variety Farm,
which was completely constructed, furnished
and occupied during the 20 hours of the telethon.
Its intended use is to provide a halfway
house for Variety Farm students who
are graduating and going into independent
living but who will require a little time to
adjust to that lifestyle.
The brainchild of barker Ed Lawson, international
vice-president of the Teamsters
Union and a member of the Canadian
Senate, the birth of United House was tendjrly
and expertly midwifed by canvasman
Bob Law, director of information with the
Amalgamated Construction Ass'n of British
Columbia.
Permiis Cleared
While preliminary talks were held between
the construction industry and union officials
representing the workers, it was only 22
days before the telethon that the necessary
permits were cleared through the various
levels of government, unions, etc.. and detailed
planning could start. Architect Terry
Anderson of Berwick. Sharp. Thompson &
Pratt, in the 22 days completed plans for the
four-bed sitting room, common living room,
dining room and kitchen complex.
Meanwhile, union and construction heads
got together and worked out a building
chart, with everything literally timed to the
split .second. Commencing at 9 p.m. February
9. 175 construction companies and suppliers,
15 trade unions and 320 workers
combined to build the fastest-erected, medium-size
building ever in North America,
possibly the world, a monument to what can
(Continued on next
K-1

. .
VANCOUVER
phe shortage of first-run product downtown
pushed the combination of "'Blood of
the Dragon" and Three Bullets for a Long
Gun" into the Odeon multiple of Fraser,
Dolphin and Tctem. North Vancouver.
Paul Gauthier of the Carib Quesnel returned
from a European jaunt to regale folks
on Filmrow with talcs of "gai Paree" .
Johnny Bernard had a holiday in Reno
where he bumped into veteran nightclub operator
Joe Philliponi of the Penthouse, who
was bemoaning the fact that he had got
stuck in the casinos. The dawn patrol set.
well aware of Joe"s canniness around the
us here is epidemic in Lower California.
A panel of show business personalities
headed by Dawson Exiey of Bellevue graced
the VIP phone desk in the small hours of
the morning at the Variety telethon. Busy
taking pledges were Ted Bielby, Orpheum;
Dick^Letts. Capitol: Bud Van Ord. Coronet;
Cliff Gallant. Richmond Square, Andy Pcrriment.
Dolphin; Bryan Rudston-Brown,
Universal; Frank Marshall. Odeon drive-in
supervisor; Chriss Sullivan, Paramount, and
Bob Shields. United Artists . . . Bob went
from the panel to work on tabulating, staying
until the gig was over. Also busily engaged
were Lucille and Lionel Courchine
and Vi Hosford in concessions and the
pledge desk . . . Margaret Davie and Cheryl
were at the boxoffice. Your correspondent
was hors de combat with the flu bug and
was excused from heavy duty.
Universal Canadian general manager W.
Soady was in town to discuss upcoming
product and to visit circuits and booking and
buying groups with local manager Bryan
United Artists general
Rudston-Brown . . .
manager, George Heiber made the same
route with British Columbia manager Bob
Shields.
action, figured he either dropped a quarter
down a manhole or ran into a cigaret machine
which was jammed . . . Jack Burdick
of the Downtown, who split his holidays
between Palm Springs and the Bob Hope
Classic, says that the flu which is bedeviling nice
Tent 47 Telethon Raises
$470,350 for Charities
(Continued from preceding page)
be accompiished when people pull together
instead of against each other.
The job was not without its humorous or
without its tense moments. In the early
morning hours. Bob Laws, who monitored
the hourly broadcasts from the site, mentioned
that he had promoted almost everything
that could possibly be needed except
the turf to cover the lawn. Within 15 minutes
a nursery was on the phone, donated
the turf and worked out a spot in
the schedule
where it literally could be "laid on."
A heavy fog descended during the night
For
SPECIAL TRAILERS
DRIVE-INS
• Concessions • Merchant Adi
• Announcement
Tent 47 telethon chairman Peter Barnett
and chief barker Jim Peacock are both very
happy, as collections for the February 8-10
video marathon were over 80 per cent—or
$400,000— in the first two weeks. Helping
no end was the $25,000 from the provincial
government, presented on behalf of Premier
Dave Barrett and Health Minister Dennds
Cocke by Gary Lauck, trade and industry
minister ... lit. Gov. Walter Owen, made
an honorary member, replied with the very
of his
gesture of a check for $160 on behalf
16 grandchildren.
Bill McKay of Greenville, who has been
an exhibitor on the Nass River for many
years, has made a siginicant contribution to
Indian culture in the area. A hereditary
chief of the Nishga tribe, which inhabits
the valley, he has just worked out a treaty
with the department of education which will
see authentic Indian history, written by Indians,
incorporated not only in the Indian
schools but also at the secondary-school
level in Prince Rupert. Terrace, Hazelton,
Smithers and all the other cities and towns
along the 54th parallel . . . Edgar Charlie,
chief of the Ahousats, who long has been
a worker for his people, along with Chief
James Sewid of the Kingcome Inlet tribe,
16mm op-
also is active in Indian cultural affairs,
which he features regularly at his
eration at Ahousat.
and it was found that the glue would not dry
to hold walls together. In a matter of moments,
hardware merchant W. D. Gray in
nearby Ladner was on his way with sufficient
nails to secure the walls while the glue
set. When the fog lifted in the morning to
reveal a beautiful sunlit day, hundreds of
motorists and their families plugged the
Delta roads in an effort to get a close-up
look at this electronic- age barnraising. Unable
to get out of the area, they set up impromptu
parties and, not forgetting the main
purpose of the day, set up pledge and donation
booths so that Laws was "loaded" when
ing when everyone was getting a little tired.
it somewhat threw things out of kilter.
Back at the Quecnic. Kay Turner decided
that what the project needed was a little
"jazzing up." a bit of feminine pulchritude.
So. she loaded the dancers from CTV's
"Banjo Parlor," all in their gossamer stage
costumes, into a car and hurried out to the
site to give an impromptu concert (complete
with hard hats). Kay returned to the show
wearing a plumber's union blazer, which
prompted one wag to remark that "if the
business agent had signed her up. she'd be
too expensive for the Pig & Whistle show."
"But the best thing that happened during
the construction," said Laws, "is that a student
and a former student of Variety Farm
came along to see if they could assist—and
have been given permanent jobs."
Laws said their standard of work was
spotted by Jim Forsyth, business agent for
the Construction and General Laborers
Local 602. and they were hired by a firm
"that wishes to remain anonymous so that
its action will not be construed as publicityseeking."
This kind of super-participation showed
up all through the show. The Pat Armiston
Singers, ranging from toddlers to teens, who
assisted Bob McGrath. brought along a donation
of $163. McDonald's hamburgers set
up massive displays in all their outlets for
ten days in advance of the telethon, along
with a donation box. The displays undoubtedly
led to many sizable donations—the gift
boxes brought in $3,962.99. which was presented
on stage by Ronald McDonald and
the district manager.
Emcee Jack Wasserman. whose columnistic
duties for the Vancouver Sun take him
into the cabarets, restaurants and watering
spots of the downtown area, set up a challenge
donation gimmick involving the owners
and workers of those establishments.
With the nightclub performers working on
stage during the early hours of the morning,
Jack had the owners busy phoning in pledges
which totaled thousands of dollars, while the
staffs were donating tips and other monies
raised by soliciting patrons. Joe Philliponi
of the Penthouse didn't show up until afternoon
but he had a check for $2,000 (8.000
tickets at 25 cents, flogged to the patrons
on a raffle for a mini-TV).
During the afternoon a Sunshine Coach
was presented to the Beauford Ass'n for the
Retarded in Courtenay, another gift from
patron life members Helen and Andy Robertson
for the handicapped.
When Bob McGrath and Blake Emmons
sat on the apron with little Tanya Daniels
to close the show by singing "Jesus Loves
Me," with the cast; Kay Turner, also holding
a retarded boy. and with Big Miller,
Paul Horn. Rolf Harris, Norma Lock, Leonard
Nimoy and the whole stage group, plus
he came back to headquarters.
At one stage construction raced ahead of
almost 3.000 people in the audience, joining
schedule and telephone installers scheduled
in, there wasn't a dry eye in the house
for 4 a.m. actually were needed at 2 a.m. including your correspondent's!
A fast call to British Columbia Telephone
business agent Bob Donnelly was answered
by the babysitter. The Donnellys were at a
party. Notwithstanding, Bob was tracked Ritz Theatre Shutters
down and the men arrived when needed. The From Eastern Edition
only structural boo-boo consisted of some COPLAY, PA.—The Ritz Theatre here
windows installed upside down and, happen-
closed in mid-January, with no announced
plans for reopening. The movie house, owned
by Al Moffa, had operated sporadically
under the auspices of the Coplay Police
Auxiliary since September 1971.
K-2
BOXOFFICE :: March

I
. . Local
'Why Rock the Boat?' Will
Be Directed by John Howe
MONTREAL—"Why Rock the Boat?',
William Weintraub's critically acclaimed
comic novel about the adventures and romances
of a young newspaperman, is set
to go before the cameras, with John Howe
as director. A National Film Board of Canada
production, "Why Rock the Boat?" will
be filmed in around Montreal. Stuart Gillard,
Tiiu Leek and Ken James will star.
When Weintraub's book was first published,
the New York Times called it "a delightful
lampoon." The Toronto Star said
it was "one of the funniest and most biting
satires of a newspaper in recent literature"
and Toronto's Globe and Mail said, "Weintraub's
humor ranges from extreme subtlety
to broad farce."
The story, which is set against the backjround
of Montreal during the mid- 1940s,
.-.inspired by Weintraub's own e,\peria
reporter. The book and the film
'the adventures of a young reporter,
Barnes, to be played by Stuart GilfHarry
wants desperately to achieve
with the Daily Witness, the dullest
in town. His future, however, is in
hands of Phillip L. Butcher (Henry
lan), the Fourth Estate's most vicious
ng editor.
Rock the Boat?" was adapted for
by author William Weintraub.
\C ALGARy
National Film Board of Canada, in
Dnjunction with the Red Deer Public
presented four days of films for
?ted people in Red Deer and the surig
district. Beginning the series
18 was "NFB Showcase," new
or family entertainment, shown in the
at Red Deer Junior College. The
awing afternoon the program was "Films
Everj'body." with a discussion following
presentation. In the evening "Film
jving Art" was screened (both prowere
shown at the Red Deer Public
)r). Open house for senior citizens was
(Wednesday morning, February 20, in
eation center, with a film program
In the afternoon a workshop for
lity and group leaders screened
on Equipment" in the public library.
}llege Theatre hosted the evening
''Conservation and Wildlife."
was beamed at groups interested in
apics. The concluding presentation,
was a group of films of particuto
women. A discussion of a
series, "Working Mothers," was
program was at the public library.
no charge for any of these proband,
to create further interest in the
iEmest Stapleford and Kathleen Day,
atatives of the NFB, were at the pubthroughout
the week to answer
ion film use and programing.
Uptown Theatre in the downtown
OTTAWA
the scene of a holdup. Two 15-
boys robbed the cashier and espefcr
Pearson, chairman of the Council of
Canadian Filmmakers (and director of
the newly released "Paperback Hero"), had
some angry words to say at a recent CRTC
hearing. Acting as spokesman for the council.
Pearson stated that they were protesting
the cold reception being given Canadian
films by the CBC. The filmmakers want the
CBC to use Canadian motion pictures once
they've been seen in theatres and they want
the corporation to join in financing films by
taking an equity position in them. An interesting
point to note is that while there seems
to be no interest in using English-Canadian
films, the CBC's French network appears
quite willing to make use of French-language
Canadian films. It may be that
French-language films make the grade more
easily because they have no competition
from the south.
Movies currently playing in this city include
"American Graffiti." "Papillon." "Cinderella
Liberty," "The New Land," "Not
Now, Darling," "Serpico." "The Sting,"
"The Way We Were," "Paperback Hero."
"Instinct for Survival" and a Canadian film
which has received very strong, mixed reviews,
"August and July."
Movie packages sold to TV arc including
more and more recent releases, perhaps in an
attempt to keep up with the demand for
films for "night of the week" movies, which
are viewed at prime time. This area, for ex-
caped with over $1,000. The robbery took
place at approximately 9:50 p.m., with the
young hoodlums pretending to have a gun.
Police were notified immediately and the
juveniles were arrested a short time later.
The stolen money was recovered and the
pair was to appear in juvenile court on
charges of robbery.
All Beatles fans were given a treat February
16 when Nigel Empett presented a
double bill in the downtown Towne Cinema.
The two pictures screened were United
Artists releases, "Let It Be" and ""Yellow
.Submarine." This was another in the currently
popular midnight shows.
Kerri Thompson of Edmonton was a
recent
house guest of her grandfather Saul
Isenstein, branch manager of Columbia
Pictures. Miss Thompson, who is only a few
months old. was accompanied by her mother
and everyone enjoyed the family get-together.
Edmonton rock enthusiasts were treated
to a concert in full stereophonic sound at
the Rialto Theatre when ""Mad Dogs & Englishmen,"
with Joe Cocker, was presented
at a midnight showing . . . The Roxy Theatre
in Edmonton continued its Bergman
festival with a matinee showing of "".Ml
These Women."
Art Haynes, booker for Universal Films.
is going around with a swelled head— literally!
Art had the misfortune to rack up his
car (a light pole got in the way when he
.miplc. now ha^ three stations bringing in
the nightly movies (new Global Network,
plus two American stations via cable), not
to mention late movies, afternoon movies
and special movies for TV. bringing the
count up to roughly 20 or 25 per week. In
the last few weeks such features as "Red
Sky at Morning." "Ryan's Daughter," "Julius
Caesar," "Wild Rovers" and ""Kansas
City Bomber," to name a few. were telecast
in prime time in this area, although they
were in local theatres as late as mid- 1 972.
They barely had time to make a second
theatrical appearance before they were sold
as packages, thus killing future viewing potential,
except as material for late, late
shows. While some of these films perhaps
did not do very well at the boxoffice. many
motion pictures of quality will be lost much
too quickly, depriving viewers of lop-flight
entertainment.
"The Exorcist" hvs opened in town. The
film which has every intention of lx:coming
the biggest boxoffice hit on record bowed
Friday (15) at 20th Century's Nelson Theatre.
The opening has meant stepped-up business
for coffe shops and delicatessens in the
neighborhood. Patrons will be glad to know
that Rideau Street also offers extremely
easy access to buses, taxis, hospitals and
churches (any denomination), so any "after
effects" of the film need not concern anyone
too greatly.
tried to avoid an accident) and. in the melee.
Art sustained a rather bad bump on the
head. He also has a "gimpy" knee to contend
with but. all in all. came out of the
accident in far better condition than his car
did.
Albert Genaske, branch manager of Universal
Films, has announced that ""American
Graffiti." which opened Valentine's Day in
the Jan Cinema. Grande Prairie, has broken
the all-time record for one day in that situation.
The picture is now playing in its fifth
month in the Towne Cinema in this city and
very well may hold until the theatre has lost
its lease or is torn down. The Towne is in
a block that is scheduled for demolition to
make way for a twin-tower complex.
Exchange visitors: Mr. and Mrs. Art
Mehle who own the Circle Theatre in Alix
and the Lane Theatre in Trochu; Roy Bayrak
of the drive-in and Mayfair theatres in
Olds; Norman Low of the Alcan Theatre,
Fort Nelson, B.C.. and Mr. and Mrs. Pete
Campbell. Tower Theatre. Taber.
The Tivoli Cinema here showed special
documentary films at a Sunday matinee, including
""3 1st World Table Tennis Championship"
and "Taching Oilfield—China's
Biggest" mountain climbers were
.
given a chance to see a film made especially
for them when Dougal Haston presented
••.\nna Purna. South Face"' in the public
library. The program was sponsored by the
Alpine Clubs of Canada and there was a
special admission fee for students.
March 18, 1974 K-3

TORONTO
yarietj Club of Ontario Tent 28 is planning
a gala iheatre-night premiere of
•Mame." to be held at the Eglinton Thursday
evening (28). thanks to the generosity
of Warner Bros. Tickets for the event are
available through Jim Cameron at the Famous
Players head office or Marg Harrison
at the Variety clubrooms.
Columbia's "The l-ast Detail" broke the
one-day house record at the York here February
24. The previous high mark had been
established by "The Way We Were" during
the holiday season.
Other Variety notes: The great showman.
Rolf Harris, was a head tabic guest at the
Variety luncheon Tuesday (5). Harris did
SRO business at shows in England, Australia
and Vancouver and will be appearing with
the next edition of the London Palladium
Show here . . . The second annual Bike-A-
Thon is scheduled for Sunday, April 21,
weather permitting. Otherwise, it will be
held a week later . . . New applicants for
regular membership in Tent 28 include H.
Berets, James B. Demeroutis. Stan Kulin, A.
Moffatt, John Poser, Walter Raps, Jack J.
Wall, Jim West and Moses Znaimer. Associate
member applicants include Milton A.
Colpitts, Robert Davidson. George Ian Hamilton.
Fred Kiren. Don J. Lucas. Bill Mc-
Knight and Sam Young ... A gala St. Pattrick's
Day party was held in the Variety
Clubrooms Saturday (16).
Cin-A-Rock, the new art form presentation
which combined the film "Free" with
live rock music, proved to be a boxoffice
disappointment at the Yongc here. It closed
after three days and six performances of a
scheduled eight-day run. A total of 350 attended
the six shows. A double bill of "The
Creeping Flesh" and "My .Son the Vampire"
quickly was booked for four days to
take its
place.
A 15-minute film which was written,
acted and directed by nine school children
of this city was nominated for an Academy
Award in the "short film-live action" category.
Titled "Life Times Nines." the film
was produced by Pen Densham. An article
by Betty Lee of the Globe Mail .said: "John
Watson of Insight Productions admits that
he and his partner Pen Densham are still in
a state of shock after learning their short
film 'Life Times Nine" has been nominated
for an Academy Award. The odds for a
thing like this happening are astronomical,'
the 26-year-old Torontonian was saying.
We thought we'd done something pretty
unusual but when the film was completed
last October it created a dull thud. Our first
EXTRA
screening was ignored by the outside world.
Then, suddenly, everything went wild.' 'Life
Times Nine" is a 13-minute collection of
nine films, revolving around the theme of
life, the creations of a group of Toronto
school kids between 1 1 and 15.
The Ontario .A.rts Council provided the
modest $5,000 backing. Insight Productions
contributed the technical know-how and professional
actors and cameramen gave their
time for nothing. Enthusiasm paid off. Already,
to the amazement of its makers, the
short has won a special jury award at a recent
Nyon Film Festival in Switzerland and
a Silver Hugo at the International Film
Festival in Chicago. It has been repeatedly
shown on CBC-TV, prints are being snapped
up by libraries and school boards and the
CinemaLumiere has booked it for a run."
New bookings: "Busting" at the Hollywood
and the Four Seasons Sheraton; "The
Last Detail" at the York One; "McQ" at
the Imperial Six and the Bramalea One. and
"How to Seduce a Woman" at the Yonge
and two drive-ins . . . NFB bookings included
"A City Is" at the New Yorker;
"Beluaa Days" at the International Cinema,
and "The Family That Dwelt Apart" at the
400 Drive-In . . . Incidentally, "Life Times
Nine" had its first theatrical showing locally
the CinemaLumiere. much to the pleasure
at
of Premier Operating executive Leonard
Bernstein, whose 83-year-old father is seen
in
the closing segment of the film.
Director Jan Kadar currently is in town
to direct a film for TV and while here he
will finish editing "Lies My Father Told
Me." This film was made in Montreal over
a year ago. "We could never agree with the
producers of the Canadian Film Development
Corp. in the way to edit the picture,"
Kadar told the press, "and it has been in
this state for a year. There was a problem
over technicalities, who should edit and
how. I was never involved in the decision
lo save the picture but I
am now."
Kenneth Reason Services;
Odeon Theatres Executive
TORONTO—Funeral services were held
February 28 for Kenneth K. Reason, an
executive of Odeon Theatres (Canada). He
was 52.
Born in Montreal, Reason joined Odeon
Theatres in May 1970. Prior to that time,
he was employed by General Sound for 18
years.
He leaves his wife Mary, two sons,
three
daughters (two of whom are married) and
three grandchildren.
Pines Drive-In Starts Season
LOVELAND, COLO.—The Pines Drivein,
located three miles north of Loveland
on Highway 287, planned to begin its 1974
veason in mid-February. "The Long Goodby."
Elliott Gould starrer, was advertised as
ilie premier attraction. A double feature
polie>, as in the past, is planned by the
inaii.igement this year.
NAC Regional Conclave
In Toronto April 22
TORONTO—A one-day mini-convention
is being conducted by Canadian Region 9
of the National Ass'n of Concessionaires
Monday. April 22. at the Royal York Hotel,
Toronto, it was announced by Harold F.
Chesler. NAC president. The Canadian regional
convention, which usually draws beween
200 and 250 food and drink concessionaires
in all branches of the leisure-time
field, is being held in conjunction with the
Canadian Foodservice. Hospitality & Educational
Exposition at Exhibition Park in
Toronto.
A comprehensive business session April
22 has been planned by the NAC Canadian
regional committee, which will include a
vast number of topics: "Six Steps to Success,"
"Supply and Demand," "How Your
Ass'n Assists," "Leisure-Time Refreshments."
"Motivation Today." "People and
Popcorn" and "Arena and Parks Concessions."
The current list of speakers is: C. L.
Sweeney, the Odeon Theatres (Canada).
NAC director; .Sydney Spiegel. Super Pufft
Popcorn, NAC regional vice-president. Eastern
Canada; Harold F. Chesler. NAC president;
Charles A. Winans. NAC assistant
executive director, and Julian Lefkowitz.
L&L Concessions Co., NAC past president.
Names of other speakers will be announced
soon.
Following the conclusion of the business
session April 22, delegates will tour the
Foodservice exposition, known as HostEx
74, in the Coliseum & Industry buildings.
Exhibition Park.
Committee members, in addition to Spiegel
and Sweeney, are; Harold F. Chesler,
NAC president; Virgil Odell. NAC chairman
of regional meetings; Ms. Maryann
Corbctt, No"rth York Arenas; Gerald R. Dillon.
Theatre Confections; Dudley Dumont,
Twinex Century Theatres; John Dymont,
Theatre Confections; Ron Hodgkinson,
NAC vice-president, and J. F. Senior. N.AC
regional vice-president, western Canada.
Int'l Ad Film Festival
June 17-22 in Cannes
TORONTO—The organizers of the International
Advertising Film Festival have announced
that the event will be held June
17-22 in Cannes, France. All interested
companies, production houses, advertising
agencies and advertisers are to obtain registration
forms for both delegates and films
from Adfilms, Ltd.. 2221 Yonge St., Suite
604. Toronto.
Deadline for film entries is April 8 and
films must be received in Cannes by May 8.
Delegate registrations must be completed by
May 20.
This year's Canadian juror is T. O'Malley
of Vickers & Benson. Toronto.
New Role Set for Theatre
FOND DU LAC. WIS. — The former
Campo Theatre in Campbellsport is being
renovated for use as a community building
and as a center for senior citizens.
K-4
BOXOFFICE :: March 18, 1974

BOXOFFiCE BOOKINCUI D E
i^l«t«r»f«tivt onolyili of lay and trodaprcii rtvlewi. Running tint li (n par

REVIEW DIGEST
AHD ALPHABETICAL INDEX - very Good, + Good; ^ Foir; - Poor; = Very Poor. In the summaiy ^ is rated 2 plues, = as 2 i
St
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Nov
Dec
Sex
Ho
. . . D
. . May
May
, (70)
. , C
Sep
Date
ii^TtRNATIONAL
;>ti?n Drlvfn' Woman
(SO) Ac. tlwTa
Jo7 wnkermo. Hike Moale;
ALTURA
FILM-MAKERS INT*L
©Tht Clones (95) ...SF.Seo 73
MISCELLANEOUS
Boh Livingston, Connie Hoffman
Michael Oreene, Gregory Sierra
©Woman in the Rain (90)
Barbara Alei
No. 73 INTERNATIONAL ARTISTS
I>una, Nlco)
©The Hanging Woman
FILM VtNTURES INT'L
(90) Sus..Mar74
©When Women Had Tails
Stanley Cooper, VIckl Nesbllt
(98) C. Jan 74 ©Fifty Foot Woman
Senta (..) Sus Jun74
Berger
Rel.
Date
SF. Jan. 74
Anna Gael
©Rebel (84) Ac Feb 74
Mark Damon
©Legend of Blood Castle
(85) Ho Mar 74
Bva Aulln
©Rico (88) Cr..Mar74
Christopher Barbara
Mltchum,
Bouohet
©Father Jackleg (97) ...C. Apr 74
Jack Palance
©When Women Lost Their Tails
(95) C..May74
Senta Berger
FREEWAY FILM CORP,
©There Was a Little Girl
(86) D. July 73
John Torena
Alderman, Lyllah
GATEWAY FILMS
1 ©L'Amour (90) C. Jim 73
: Tin Adversary (110) b&w C. July 73
(rCTlered 11/27/72)
L,T. FILMS
:
AMERICAN CINEMA
©Truck Stop Woman ( . ) . . Aug 73
: ©Matter of Winning
MEDIA CINEJMA
Ad.. Jun73
©The Killing Kind
ATLAS FILMS
(..) Sus. Sep 73
Ruth Roman, Ann Sotherp
(SCrypt of the Living Dud
(81) Ho.
MIRAGE FILM DISTRIBUTORS
OStamoIng Ground (83) D
©Chaperone, The (87) Sus. ,
73
Sandy llempsey,
FILMS
Paula Lane
©1 Love You, I Love You Not
©Affair, The (91) C
(84) D .... Aug
Ray
73
Lakie, JihHUi Stretrer
Lynn Harris, Marsha Jordan
©Bordello (90) C SBallad of Billle Blue
Lonnle ©Maids,
Fedderson.
The .
tjlla Bpf
(86) May
(90) Rel. May 73
73
ITschl
©Minor's Wife. The Dlgart
(86) C
MIrtiel Jacot, Anne Graf
GENERAL FILM
WILLIAM MISHKIN
©1001 Danish Delights
©Detroit 9000 (92) . . . July 73
(90) C July 73
V Rncco. Ilarl Rhodes
©neshpot on 42nd St
Ortle June, ttlrche Pas^fr
(81) Sex D May 73
GIANT 4 ENTERPRISES
CAPITAL PRODUCTIONS
NEW LINE
©Seven Wonders of the West
fMuana (91) Ad . 73
©JIml Plays Berkeley
(97) Doc. Jan 74
(Tlenn Sa.\TOn. Rl Marnrtl
(..) Doe. Sep 73
©Ground Zero (90) ..Ac-D. Feb74
OSuperManChu ( .) ..Ac. Dec 73 Melrtn Belli, Ron Osteel NEW YORKER FILMS
CENTAUR RELEASING
JOSEPH GREEN PICTURES
Soleil-O (104) D.Aug 73
©Invasion of the Bee Girls
Hapnlness
©Wifs End (88) Aug 73
(85) Ad June 73 Tom b&w (silent) C. Jun
Keena,
73
VIckl Raclrao
©Teach Me (80) Nov 73 ©Blade (90) Nov 73 OMNI PICTURES
©Swinging Cheerleaders, The
" n Marley, Jon Cj-pher
(..) Feb 74
©Black Starlet (. ) Sex D, May 74
CINE GLOBE
HALLMARK RELEASING
©Thunder McCoy
( .)
©Don't Look
Sex D. June 74
in the Basement
©The French Conspiracy
©Plaything of the Devil
(95) Ho Sep 73
(125) Ac Nov 73
(90) Sex.Ho.,Mar74
Jean-Loiite TrlntlKnant. Jean Sehere HAMPTON INT'L
Marie Forsa. Nndia Henkowa
©Some Call It Loving (90) Nov 73
©King of Snades (. )
©Island Ac. July 74
of Lost Girls
Tba Farrow, Richard Prynr
'^Teenage Mistress (..) ..D. Sep 74
(85) Ae. Mar73
©Eaoles Over
Starlets or
London
Harlots (. )
©The D Oct 74
Gorilla Gang (89) .
73
(100) Ad Nov 73 ©Naked Evil (80) . .
73 PARAGON PICTURES
Frederick Stafford. Van Johnsnn Anthony Alnley, Sireannp Neve
©Love Me Baby, Lovi
little Fugitive (90) biw . 73 ©The
Me
Halfhreed (90) W Jun 73
(103)
Richie Andnisco
Lex
D.. Sep 73
Barker, Pierre Brlce
Anna Moffo. Gianni Maccfcla
©England Made Me (90) Nov 73 ©Kipling Code (107) Mar 74
Peter Pinch. Michael York
Alain Notiry. I>nrls Kunstmanr ©The Horrible Sexy Vampire
©Blonde Connection
(91) M Ho. Oct 73
CINEMA 5
(85) Jan 74
01 Could PHOENIX Never Have INrL
Sex. Etc
Judy Winter. Werner Peters
(89) C. .Aug 75 ©Sins of Rachel (90) Sept 73 ©Poor Cecily (86) . Sex D Aug 73
(Vmlne Carlffl, Cvnthla Harris
Phase Ctordell, Ann Noble
Angela Field. Wm. Qubin
©Visions of Eight
©The Cat Ate the Parakeet
©impersonator. The
(105) Dot. Aug 73 (85) Dec 73 (94) Sua.. Oct 73
©From the Mixed-Uo
Phil Pine. Madelyn Keen
PREMIERE RELEASING
files/Mrs. FrankweHer
HARNELl INDEPENDENT
(..) C. Sen 73 PRODUCTIONS
©The Manhandlers (..) Ac. Jun 73
Tnerld Bergman, Bally Prairer
©Brother on the Run
©Bikini Bandits (..) Sep 73
CINEPIX
(90) Ae July 73 ©Death Squad (..) Oct 73
©The Awakening
Owen Mitchell, Terry Carter
RE-MART
(..) Ho. Jun73 ©Wrestling Queen (..) Ac. July 73
INT'L
I«i1.e Marlraii. Panlel Pllnn
Vivian Vachon, Cowboy Bill Watta ©Road of Death (80) Ac. Feb 74
©Blood of the Dragon
Carol Connors. Joe Banana
ELLMAN ENTERPRISES
(90) Ae Oct 73
©Fearless Fighters (83) Ac Julv 73 ©Bed SCOPE III
Bunnies
(^ane (Tilne. Tee Yirang
(92) Sex C.
©The Folks at Red
Jan 74
Wolf Inn
®Hot Connections (87) Sex May 73 ©Swinging
(..)
Coeds
Sus Jan73
Billy Busy. Talle Twhrane
^9) Sex C. Feb 74 SCOTIA INTT.
©Moonfire (96) Ad liil 73 ©Runaway Girls
Richard Bgan, Snnny IJitnn
(94) Sex C Mar 74
©Death Wheclen (89) Ad
George Bandera
ENTERTAINMENT PYRAMID
JACK H. HARRIS
©Pancho Villa (90) W
'^Thp
©Sixteen (90) D Oct 73 TeUy Savalaa,
B'ack C^bt Walker
Alley Cats
Mercedes McCambrldje
(80) Sex-Ac Auq73
©Housewife (formerly "Bona") SUN INT'L
R\> rr.Tivfnrd. Rwn'ihlnp Wnod^
(96) At ©Instinct for Survival
(?>HoMsc of 1000 Dcllnhts
Jeannle Berlin. Yanhet Kotto
( .) Doe Nov 73
(82) Sex C. Sept. 73 ©The Legend of Hillbilly John
RvT Jul 73
Kalherlne Houjtrton Rita (lam
Joe Dillesandro
WALTER READ!
QGIrls Are for Loving
(94) Ac-S«x May 73
FOREIGN LANGUAGE
FEATURE REVIEWS
Japanese Samurai Drama
Demons
(Japanese dialog,
English
titles)
Film Images 135 Minutes Rel. Feb. '74
Director Toshio Matsumoto, among the younger
generation of Japanese filmmakers, has ha(i his
output exhibited previously in the U,S„ most notably
1973's "Funeral Parade of Roses." He understands
film structui-ing and. equally important,
the development of character line and story-setting,
and in the course of his own adaptation of a Kabuki
play (by Nanboku Tsuruys), has fashioned an engrossing
motion picture about the revenge of a
gone-to-shatters samurai warrior against a faithless
courtesan and her husband after the couple swindled
him out of a meager sum with which he had
planned to buy back his good name. The night sequences
iTatsuo Suzuki was director of photography)
are excellently toned. This is a Matsumoto
Productions presentation,
Katsuo Nakamura, Yasuko Sanjo, Jnro Kara,
Masso Imafuku.
Argentinian Melodrama
The Traitors
(Spanish dialog,
English titles)
Tricontinental Films 114 Minutes Rel. Mar '74
A group of professional and amateur film people,
known as the Grupo Cine de la Base, preferred
anonymity in release of this William Susman production,
obviously in awareness of the rightwing
Peronists presently in firm control of the new Peron
government in that Latin American country. As cinema,
it reflects a no-nonsense approach to dramatic
flow of political machinations tied to action on the
part of the labor movement in Argentina in the
aftei-math of the Peron 1955 ouster, and while delicately
avoiding an out-and-out condemnation of
President Peron, it proceeds, with definitive touches,
to probe the characters and cii-cumstances tied to
the country's far-from docile political patterns, replete
with terrorists and guerilla vengeance. The
central figui-e is an unscrupulous union leader with
a wife and a mistress. The man compromises with
life, compromises to the point when he is finally
assassinated. Members of Grupo Cine de la Base
delineate the fictional roles.
Argentinian cast.
Brazilian drama
The Lion Has Seven Heacds
(Portuguese and French
dialog, English titles)
O
Polifilm 103 Minutes Rel. March '74
Glauber Rocha, who has previously examined elements
of injustice in his homeland (Brazil), is concerned,
in this fourth feature film, with white colonialism,
expressly applied to Africans. The director
teamed with Gianni Amico on the shooting script,
the plotting involving predictable character definition.
Claude Antoine and Gianni Barcellonl produced,
the overall effect one of entertainment of a
kind best suited for selected showcasing,
Rada Rassimov, Gabriele Tinti, Jean-Pierre Leaud,
Giulio Brogi, Hugo Carvana, Rene Koldhoffer.
DOCUMENTARY FEATURE REVIEW
Chariots of the Gods?
Sun International 98 Minutes Jan. '74
"Chariots of the Gods?", a motion picture adaptation
of Erich von Daeniken's international bestseller,
explores the controversial theory that many
ancient civilizations developed as the result of advanced
knowledge brought to earth by extra-terrestrial
visitors. The Sun International Productions
release documents the theory with examples from
many countries, including the Easter Island statues,
the pyramids of Egypt and Mexico, an ancient air
strip in South America and cave di-awings resembling
modern astronauts, Dliected by Dr, Harald
Reinl and produced by Gunter Eulau, "Chariots"
captures many scenes of natural beauty while
making its case, which at its worst is an intriguing
sideshow and at its best a revolutionary concept
that upsets traditional history, archaeology and religion.
Expertly produced with excellent musical accompaniment,
should have general appeal.
BOXOFFICE BookinGuide :: March 18, 1974

I
! k.
! Wakayama,
Lgg
'
'
"Perfect
Opinions onU Productions
^EATURi REVIEWS
£
Symbol Q denotes color;
® Ponovision;

•
^^°"?^
. . Come
. For
. .
Possessed
FEATURE REVIEWS Sfory Synopsis; Exploitips; Adiines fospapers and Programj
THE STORY: "The Pedestrian" (CRC)
Death and giillt are interwoven themes. Powerful German
mdustrialist Gustav Rudolf Sellner has lost his
driver's license as a result of an accident which killed
son Maximilian Schell. News publisher Peter Hall, undertaking
a series of articles on SeUner, uncovers the fact
that he was a German officer assigned to a Greek village
whose inhabitants were slaughtered during the war As
Hall attempts to prove that he ordered the massacre
Sellner is haunted by memories of the killings and of
Schell s death. His young mistress Gila von Weitershausen.
a designer, offers an occasional escape from the
problems which even Sellner's family can't resolve An
article which quotes Greek woman Pani Fotinou a sui'vivor
of the massacre, as saying that Sellner might be guilty
sparks a strike at his factory. A heated encounter between
Hall s representatives and Sellner's lawyer 'Walter Kohut
tm-ns out to be merely a friendly TV debate.
EXPLOITIPS:
Play up the film's winning of the Golden Globe Award
as the Best Foreign Language Film, and its nomination
for an Academy Award. Arrange tie-ins with local traffic
safety programs. Advertise in German language publica-
CATCHLINES:
A Powerful Man—And His Secret
Die.
. Only Guilt Doesn't
THE STORY: "Horror High" (Crown Int'l)
Townspeople are shocked when a rash of bizarre murders
come to light in a heretofore average high school
Authorities throw all theii- efforts into solving the fiendish
crimes which continue under their noses One of the
students most closely affected is Vernon Potts, a brilliant
student whose concentration on lab experiments and
neglect of other studies results in threats of flunking
out. English teacher Miss Grindstaff is especially callous
and by a coincidence becomes one of the grisly victims.
Athletic coach McCall, who tries blackmailing Potts into
domg another student's exams in exchange for a passing
grade, becomes the prime suspect until he, too, falls
under the murderer's diabolic sense of justice. Robin a
sjTOpathetic student and the only real friend Potts has
seeks him out one evening, knowing he will be working
^^® Vi. iu'';,^"'
purpose is to warn him against Roger
the football hero whose exams Vernon was supposed to
do She has figuied it all out: he has to be the killer Too
late she learns the identity of the real murderer
EXPLOITIPS:
Stage a crowd-stopper with the help of a young man
on the streets. Half of his face is normal, the other half
IS made up to resemble the monster of "Horror High "
CATCHLINES:
"
There Is Something Evil Out There .
bv a
World-and It's
wh'=?,?"^°^'^''^'
Going to Kill Me.
What Evil Lurks m the Tortured Brain of This Creature?
THE STORY: "The Naughty Stewardesses" (I-I)
Connie Hoffman signs on as a stewardess, room-
'"S,^''^'} he,, co-workers in Los Angeles: tall Sydney
Joidan black Tracy King and friendly Donna Desmond
Shocked at the girls' sexual appetites. Hoffman is attracted
to middle-aged Robert Livingston, a well-to-do
land developer who helps save a passenger's life. In San
Francisco, Hoffman meets cabby-photographer Richard
Smedley, a brooding type. Smedley doesn't care for Livingston
and obtains a job with King's bov friend Al Richardson,
who makes porno movies. As Desmond plavs sex
games with Livingston. Smedley and Richardson kidnap
the other girls for ransom. In the name of the Peoples
Liberation Front, Smedley asks Livingston for money to
flee Hoffman in particular. 'Wanting to back out, Snied-
."^^ right-wing
^^«S^ \^^''^n'''^-'°"'
Livingston kills
Smedley. A disillusioned Hoffman tries to forget.
EXPLOITIPS:
Play up the original songs, written and performed
Sparrow
by
and available on the Spark label. Dross
usherettes
the
as stewarde.s.ses. Obtain posters and stills of
^"^ ^°"® Ranger roles. Use I-I's
some^^
handb
k""
CATCHLINES:
Ply First Class
. Those Who Can Afford the
Finest
. Ply With Them.
THE STORY:
Three Sisters" (AFT)
In provincial
and 1900, a colonel's children
F:
share a mansion
nbers of the military. Eldest
Jeanne Watts
chool teacher; Joan Plowright
is
wed :h Mackintosh; young Louise
to teach
L to Moscow; brother Derek
Dire Purnell desires
^'^^^ AUhoi-h Mackli°"^^"^
^'^ ^°*' Plo^-"^ht
is attracted ^n Alan Bates. Purnell, to whom
V
drunken Armv pCe Olivier is devoted, is courted
bv unassu^n- °"ald P^'^'^UP a"^ aristocratic
Maio? Fr^kV^' and Reid wed, she tm-ning
mto shrew dew to her children. Several years
ater Pimieny Pickup, whom she admires but
doesn't wVvS reassigned and Plowright and
Bate^ hnvp VrTriP allows himself to be killed in
a duel with Wy'
comforts her sisters with hope
for the future.
EXPLOITIPS*
^'^"''
"afT's Cinehi
contains Olivier's thoughts
on the QiihiBPt"Ov, one of his favorite authors.
Obtain displaV S^^ WB's "The SeaguU" and
Franchot Vanya as examples of other
"Toni^
Chekhov work;
CATCHI INFS
The Nntinn''e Company of Great Britain in
Lord '^I'O'iuction
Laurence
of the Inunortal Chekhov
Classic.
THE STORY "Three Tough Guys" (Para)
Chicago's E?cr night club is the hideout for
black hood T^cott. Insm-ance investigator Mario
Ernirhini rm'^' i" hopes of recovering the $1
million robbe^ ^^nk. Both Scott and Erpichini
are tter's murderet widow Lorella De Luca enlistin^f
the ^"''° Ventura. Syndicate chief
a'^®*-
Vittorio San' Police Capt. William Berger, who
i

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HEIP WANTED
HOOSf
EQUIPMENT FOR SALE THEATRES FOR SALE THEATRES WANTED
WANTED: Assistant managers and mar 35mm PROJECTION
^^—s. Progressive, BOOTHS FO.R
going
THE lOE
, JOSEPH:
midwest
The World s largest
circu; ECONOMY tneatre
Brokers.
openings MINDED WANTED TO BUY
EXHIBITOR.
lor COM-
OR LEASE: Indoor or
experienced Box 31406,
manager
Dallas 75231.
PLETE
outdoor. Contact
$1,500 Mike Kutler,
DO
2108 Payne
Boxoffice,
I manager uiuiiuyt^r
2840
Phones
trainees.
irainees. (214) 363-2724
Send bend or
recen
leave message Avenue, Room 212, Cleveland, Ohio 44114
I resume to Boxofiice,
(214) 239-2934.
3060. All
(216) 696-4110
•eplis
1 con/identic'
OWNER LEAVING COUNTRY, MUST
SELL!! Reduced $75,000.00 10 flORIDA $55,000,001
THEATRE CIRCUIT. North and PAIR HOLMES portable
ntral 35mm projector: (Now reduced to $55,000! Less than value
locations need managers due to Mazda lamps, upper, lower 2000 ft
ansion. Man mage oi building). Adult theatre building in
with or without automated zines, amplifier, speaker, lenses.
uitl theatre
Mint cor Mohne, 111. Perfect condition. Rebuilt air
experience. Good salary dilioTi. $1,000. Contact R.
orking
Negreite, Aztec conditioning, 700 seals. Midwest Theatres
conditions, fringe benefits. Con- Theatre, 214 N. Maclay,
^M Perry
San Fernandc 8816 Sunset Blvd,, Los Angeles, Calif
Reavis, Eastern Federal Thea- Calif. 91340. Phone: 213-361-9012
P.O.
after 90059 for information
Box 8412, Jacksonville, Fla
. Phone: (904) 744-0822
AMERICAN THEATRES AVAILABLE.
THEATRES FOR LEASE
Reuired,
Bovilsky,
USED 40- X 80- steel
34
screen
Balson St
lor sale
, Glasgow,
Completely dismantled, ready to be hauled
away. (419) 673-0904.
SMALL TOWN, NORTHERN CALIFORNIA,
only theatre, good gross. Retiring.
DRIVE-IN
Good
SPECIAL: Strong Excelite 135 terms. Will
ience desired
take
but
motorhome as part
will trade
train. Not hirai and Ashcralt Cinex Special
hard
lamphouses, (707) 459-4848
work, long
evenings.
LENS REPAIR
hours. Someone t beautifully factory rebuilt, showmanship.
new Balcold
City retirees welcome reflectors, new water circulators, $995 MOVIES (2) Baltimore. Maryland did
lonal sports corporation. Send phc pair: 34" aluminum reels, 1/2" hub, $275,000
$24.50:
business 1973. Price
WE REPAIR $140,000 ALL Cii
lor
resume to Boxoffice, 3125.
Neumade motorized rewind table arms both.
up
Lock, stock and barrel. Nathan
to 36-' reels, $175.00. STAR
THEATRE
CINEMA Klein, 1711 SUP-
Eastern Ave., Baltimore, Maryland
CIRCUIT has man PLY, 217 West 21st St., New York 10011.
21231
54063. (816) 524-61
position open for experienced person
on available in Western New York FOR MUST
SALE:
SELL TO SETTLE
Reasonable,
ESTATE. Royal
8 slide projeclour
theatre complexes.
Replies confidential. Apply
Theatre,
with
ONeill, Nebraska,
cornresume
to Boxoffice, population
Near 5 000
3149. Equal Ot>
Large drawing territory. A-1
POPCORN MACHINES
Also miscellaneous
nity Employer.
equipment in A-1
projector
condition.
lens. Contact
Contact
Paul Townsend
W. G
Hall, Burwell,
North Park Cinema
Nebraska 68823.
ALL MAKES OF POPPERS, raramel corr
4. P.O. Box 902, Oklahoma
City, Okla.
OFESSIONAL OPERATOR equipment, lie..: :;: irm.-.^.^
for 8-screer
sno-ball machines.
Krispy Korn. IzO So
73102.
lex. Ft. Lauderdale. Position requires'
Hoisted, Chicago.
III.
uzational ability, supervision of assis- IGMM
60606
HORTSON FLOOR MODEL with
'^®*'"'P*"' maintenance (Century Xenon lamphouse like new condition, com-
Christie Autowind). Resume to T
..rfood, 1251 N.E. 25th Terr. Pompono 5,000 ft. reels. Sacrifice $3,000 00. Call MOVIE THEATRE INDOOR, 800 seat,
FILMS FOR SALE
>ch, Florida 33062. (305) 972-3248.
(305) 865-9869.
fully equipped, excellent condition. 30
miles south of San Francisco. Telephone: 16mm FILMS. Postcard brings
IGmm editing machine Moviola model (707) 762-6416
bargain
or (707) 762-3167.
list. Ingo Films. P.O. Box 143, Scranton,
LPV motor driven with 8xl0" screen, like
POSITIONS WANTED
new FOUR THEATRE ..CIRCUIT—St. $450,00. (513) 339-3503
Petersburg,
Clearwater, Lake Worth, Key West.
Pa. 18504.
4:00 p.m.
LOST Currently
3DNG, AGGRESSIVE
LEASE—AVAILABLE
showing adult 16mm FAMOUS
films.
NOW. Two
Suitable
CLASSICS. Illustrated
former circuit
lor
complete
conventions,
RCA—Brenkert
er seeks
Booths
adult
catalog 25c.
or
executive
9030 Reproducers,
black Manbeck Pictures,
product
3621-B Wakonda
Drive, Des
or general manager
"
BX-60
Contact
EnoTc
lack
Lamps,
King— (305) 972-3244.
Moines. Iowa 50321,
Enclosed
'" relocate. Bases, Magazines A-1 condition. Complete.
Ready to Install. CONTACT ATSCO 1 Lansing, Iowa. $17,000: $7,000 down,
MUST SELL BY APRIL 1. 300 seat theotre
Products, 443 HNAGER. North Pearl Street,
employed,
Albany, alance
20 years 7% contract.
experii
including booking/buying,
Perfect husband-w.ie
FILMS WANTED
N.Y. (518) 465-8894.
peration F. Mueller,
all phases
Lansing, Iowa 52151
artising r and promotions. call (319) Operated
533-4801.
4 Reconditioned
PRIVATE
General COLLECTOR wishes I
Register Aut(
JS and top grossing situations Prefer malicket 4-Unit Ticket Machines $795 BERKELEY.
(
CALIF. TWIN
5mm and 35mm films. All repli.
THEATRES.
Isouth/South, Boxoffice, 3143,
e
each FOB Vancouver, B.C. Dominion Thi Near campus.
answered. Boxoffice, 3023
200 seats each. Coke «nd
aire Equipment Co. 970 Davie St.
popcorn machines. $40,000 00.
ADVERTISING MANAGER
Widow must
and
am CARTOONS WANTED. Stooge com-
retire (415) 845-4527 or (415) 524-0204.
tre administrator presently
,
employed
old serials 35MM PORTABLE SIMPLEX ACME and features Kenneth
":
::
Angeles. Twenty-five
'
descent S: . .... INDOOR AND DRIVE-IN THEATRE. Good Sanders, Marshall, Ark. 72650,
Age 48, college, fott D^ice" & Lowe: i:ii no competition. Located '.'
in
:
$750
:r.munity.
00 Contact E'
J. M. Hansen,
970 Davii- .^- ;. ..: :, ,--itre, 112 N. Main. Colville,
.
BUSINESS STIMULATORS
WGO CARDS. $5.75M, 1-75. Othei
Bs ovailable. Olf-On screen Novelty
les. Guymard Turnpike, Box 87, Mid-
»wn. N. Y. 10940. (914) 386-4067.
---th real Hawaiiai
Few cents each. Write Flowers o
Is.
ii. 670 S. Lafayette Place, Los An
CaUf. 90005.
GO CARDS DIE CUT. 1-75, 1500
nbination. Different color, 500 in each
, $5.75 per thousand. Premium
, 339 West 44th St., New York,
Y.. 10O36. Phone: (212) CI 6-4972.
KNI-TRON TWIN SELENIUM RECTIFIER
Model 80STK2. Excellent condition. Price
$50000. Clintonia TTieatre Clinton 111.
Phone (217) 935-3700
EQUIPMENT WANTED
USED EQUIPMENT bought and sold.
Best prices Texas Theatre Supply, 915
So. Alamo, San Antonio, Texas 78205.
TOP PRICES PAID: For soundheads,
lamphouses, rectifiers, projectors, lenses
and portable projectors. What have you?
Star Cinema Supply, 217 West 21st Street,
New York 10011. Phone (212) 675-3515.
BUSINESS OPPORTUNITIES SIMPLEX BOOTH-
iO,000 FRONT MONEY NEEDEDl United
IS Territory with population of 30,000
movie goers, US investments gain
shelter and nominal percentage of
Jorati':on, til "front money" is repaid
!ull. Money needed to start construeon
entertainment complex to house
theatres (600, 400). Complex to have
sq. It. of rental space (letters in
lor restaurant, duty free shop, sports
r, dress shop, book store, snack bar,
r US bank, plus office space). Sev-
•live percent of cost is now accounted
Located across street from site we
to operate single thecftre (400) that
aged 6000 customers per week (28
rs) without air conditioning. Located
BOrt of population area, the old site
demolished for government use. Outdirect
partnership or ownership not
lifted by local law. You may check
Department of Interior, or your tax
for details. Need to move quickly or
lose lease on this ideal site (nearest
tre about seven miles). Our new
>lex designed by a major midwest
is This area serviced by one now
two very soon major VS banks. If
interested please contact Theatre,
Jox 278, American Samoa, 96799.
itOmCE :: March 18, 1974
USED 35mm MOVIEOLA Editing Equip-
THEATRE FRANCHISES
CIRCLE DRIVE-IN THEATRES. Individual
screens, radio sound, ENDLESS 4 hour
35mm lilm transport, single or state franchises.
NATIONAL PATENT HOLDERS
United States TRAD Corporation. Call PP
Real Younger, (417) 865-3283. NCC.
DRIVE-IN THEATRE CONSTRUaiON
SCREEN TOWERS INTERNATIONAL: Ten
Day Screen Installation. (817) 642-3591
Drawer Rogers, Texas 75569, Canada,
P, In
cS
contact local General Sound Th^a
tre ollice or (505) 657-5220
MOVIE ADS
(Like formerly supplied by Metropolitan
Mat Service) Glossy 81/: x 11 slicks of
all major motion pictures as they are
released. A great service lor circuits
and multi-screen situations. For information
and iree samples, write: Boxofiice,
3089.
THEATRE REMODELING
CINEMA DESIGNERS, INC.. builders of
contemporary theatres, can remodel your
old theatre or build you a new one. Com-
COMPLETE AUDITORIUMS: Furnished
and installed—wall stage
fabric, chairs,
screens and carpeting. Hayes
Y, 13211, Phone (315)
THEATRE SEATING
SPECIALISTS IN REBUILDING CHAIRS
New and rebuilt theatre chairs lor sale.
We buy and sell old chairs. Travel anywhere.
Seating Corporation o( New York.
247 Water Street, Brooklyn, N.Y., 11201
Tel. (212) 875-5433. (Reverse charges).
Arthur Judge
waukee. Wise
5.000 CHAIRS IN STOCK. New, used, rebuilt.
Hayes Seating, Co., Inc., 19 Eastern
Ave., Syracuse, NY. 13211. Phone (315)
437-1347.
THEATRE CHAIR UPHOLSTERING! ANY-
WHERE. Finest materials, LOW prices.
Custom seat covers made to lit. CHICAGO
USED CHAIR MART, 1320 S. Wabash,
Chicaio, 60605 Phone: 939-4518.
USED SEATS FOR SALE (American
::nditioning. Bargain
-- any number. Call
THEATRE CHAIRS INSTALLED old
THEATRE CHAIRS FOR SALE
BOOKS
SUBSCRIPTION ORDER FORM
BOXOFFICE
825 Van Brunt BIyd.
Konsos City, Mo. 64124
Please enter my subscription to BOX-
OFFICE. Enclosed is my check or money
order
D
for:
1 YEAR $10
n 2 YEARS $17
Outside U. S.. Conoda and Pan
Americon Union. $15.00 per yeor

ni^il
1IIF"»Q||
Produced by
ROBERT M. WEITMAN
Directed by
DONSIEGEL
Based on the
best selling novel
by Lawrence Sanders
On the
New York Times
Best Seller List
for more than
20 weeks.
To be filmed in New York City • from COLUMBIA PICTURES.