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The European Aesthetic Guide - Spring 2012 issue - IMCAS

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<strong>IMCAS</strong> <strong>2012</strong><br />

Delivers Educational Enrichment and Technological Advancements<br />

eTwo by Syneron<br />

“This year great<br />

attention was<br />

placed on trends<br />

and economics<br />

as the E.U. teeters<br />

on the brink of<br />

another economic<br />

crisis that will<br />

deeply affect<br />

consumer spending<br />

on cosmetic<br />

treatments.”<br />

trending in the industry, as well as a lively debate on the value of radiofrequency<br />

(RF) energy in aesthetic practices.<br />

During one scientific presentation, Sabine Zenker, M.D., a dermatologist in<br />

Munich, Germany, explained the principles of the MP² technology for skin tightening,<br />

lipolysis and cellulite. MP² technology combines multipolar RF and pulsed<br />

magnetic fields (PMF) to produce a synergistically effective dermal-hypodermal<br />

t<strong>issue</strong> improvement, inducing long-term collagen remodeling, adipose t<strong>issue</strong> reshaping<br />

and cellulite regression.<br />

Steven Dayan, M.D.<br />

Cervico-Facial Surgeon<br />

Chicago, IL, USA<br />

On the philosophical side of aesthetics,<br />

Steven Dayan, M.D., a cervico-facial surgeon<br />

from Chicago, Illinois, U.S., presented a paper<br />

investigating subconscious forms of human<br />

communication signaling health and vitality. In<br />

articulating a treatment strategy that emphasizes<br />

the subliminal forces behind female beauty,<br />

he said the practitioner should understand and cultivate what makes a patient appear<br />

and feel more physically attractive – but this process can take years. “If we<br />

view beauty within the context of an evolutionary adaptive trait that is influenced<br />

by both physical and psychological factors, then reaching the patient’s goals becomes<br />

straightforward. Using evolutionary science as our roadmap, the destination<br />

is more clearly defined.”<br />

With more and more patients seeking natural treatments, several lectures and<br />

discussions offered presentations on regenerative medicine, including such topics<br />

as platelet rich plasma, stem cells and growth factors. In one lecture Guy Magalon,<br />

M.D., a plastic surgeon in France, discussed Stromal Vascular Fraction – the enzymatic<br />

digestion that isolates adipocytes from the other cells. Following this, he described<br />

his experience using centrifugation to collect the Stromal Vascular Fraction.<br />

In another presentation, Aris Sterodimas, M.D., M.Sc., A.R.C.A., a plastic surgeon<br />

from Rio de Janeiro, Brazil, reviewed existing literature and determined that<br />

adipose-derived stem cell based regenerative strategies may hold tremendous promise,<br />

but this potential must be balanced against strict scientific and clinical standards.<br />

One highlight this year was the La Nuit des <strong>IMCAS</strong> Awards ceremony, which celebrates<br />

top tier research and innovation, and awards the year’s best clinical studies.<br />

Based on the success of its debut last year, the awards ceremony was repeated in <strong>2012</strong>.<br />

This year, four winners were chosen by an independent panel of judges.<br />

Winning entries included: Quality of Life Enhancement After Anti-Aging <strong>Aesthetic</strong><br />

Surgery, from Olga Chernysheva, a psychologist from Russia, and co-author<br />

Sergey Moshak, M.D., a plastic surgeon in Russia. Bernard Mole, M.D., a plastic<br />

surgeon in France was awarded for, Scratched Faces Treatment by Highly Diluted<br />

Botulinum Toxin Superficial Injections. Dr. Sterodimas received an award for his<br />

study: Autologous Fat Transplantation versus Adipose-Derived Stem Cell-Enriched<br />

Lipografts; and Gilbert Zakine, M.D., a plastic surgeon in France won for Chitosan<br />

Gel Improves Cutaneous Healing: A Clinical Study on Surgical Scars.<br />

Another successful event that was introduced at last year’s congress, the <strong>IMCAS</strong><br />

Incubator Corner, once again provided face-to-face meetings between physicians<br />

with new inventions, and research and development representatives from a variety<br />

of manufacturers. Dr. Ascher explained that it is like ‘Speed Dating’; “every twenty<br />

minutes the physicians switch from one company to the next.”<br />

28 THE <strong>European</strong> <strong>Aesthetic</strong> <strong>Guide</strong> <strong>Spring</strong> <strong>2012</strong> www.miinews.com

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