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I<br />
I<br />
Send<br />
and<br />
agreed<br />
I<br />
BOXOFFICE/SEPTEMBER 17, 1979<br />
Tennis ball promotion<br />
puts bounce in grosses<br />
'Gierak the Great<br />
You and Me, Kid'<br />
for 'Just<br />
The Capri Hieatre in Concord, Calif, which<br />
had the cooperation of Boh's Big Uo\<br />
Restaurants, originated a promotion for "Just<br />
You and Me. Kid" h\ asking customers to<br />
"lake the famil) out to dinner and. while<br />
. .<br />
you're ai it, put a little magic in your life!"<br />
Boh's Big Boj Restaurants of Concord,<br />
Danville, t alii to let the<br />
t alii<br />
Capn construct a display ol fliers and one<br />
sheets lor their restaurants and to hold draw<br />
ings on their premises lor free passes to the<br />
movie.<br />
A TAG LINK was added to the restaurants'<br />
weekend advertising, announcing the drawing<br />
for passes. Children accompanied by their<br />
parents could participate in the drawings,<br />
which began on the feature's opening day and<br />
'<br />
prestidigitates<br />
ran for two weeks<br />
I he tie in promotional plan included in.igie<br />
shows in the evenings. Fliers announcing the<br />
magic shows were placed on the windshields<br />
of cars al Ihe Shop'n'Park Plaza, where I tie<br />
Capri is situated, and merchants in the center<br />
agreed to display fliers in their store windows<br />
Radio station KWUN joined the promotion<br />
by giving away passes three times each da> as<br />
prizes in a trivia contest<br />
TWO MACK SHOWS were<br />
performed<br />
on each of two nights at the Capri I he loin<br />
shows featured "Gicrak the Great" as the<br />
master of prestidigitation.<br />
Audience response to the promotion was<br />
reportedly enthusiastic, resulting in Ihe levita<br />
tion of boxoffice grosses.<br />
The "Phtl Theatres Arizona Desert Classic"<br />
had its debut last quarter. The promotional<br />
contest, limited exclusively to Phil's Arizona<br />
district, offered theatre managers and assistant<br />
managers a grand prize of $250 cash lor the<br />
best promotion held during the second quarter<br />
ol 1 979.<br />
Ihe contest winner. Rachel Combs ol [lie<br />
( me C apri Theatre m Phoenix, shared the<br />
prize with the manager of the Cine Capri,<br />
lorn Ingoglia<br />
heir promotion, for the movie "Racquet."<br />
had patrons tr\mg to guess how main tennis<br />
balls were inside a huge bag displayed in the<br />
theatre's lobb><br />
Ihe promotion also included a world<br />
premiere screening at the theatre which was<br />
sponsored by radio Stat kkkO I hai radio<br />
station provided lots of preopening an time<br />
and broadcast an interview with "Racquet<br />
star Ben Convey<br />
More than 3,000 patrons entered the contest<br />
at the Cine Capri Kaylene Stm ol<br />
Phoenix guessed the number ol tennis balls<br />
correctly and walked away with the grand<br />
prize, a weekend vacation lor two aboard the<br />
kings Point, a l JX foot luxury yacht.<br />
For YOUR BOXOFFICE<br />
\DULTS<br />
i(^i '.f.fj'i<br />
s<br />
Dracula climbs<br />
to new heights<br />
in Pittsburgh<br />
We do just that . .<br />
100,000<br />
TIMES!<br />
Irwin Theatre Seats are<br />
tested for over 100,000<br />
sits. At four shows a day,<br />
seven days a week, with<br />
two trips to the concession<br />
stand a show, that's<br />
enough for nearly 23<br />
years of sitting on it.<br />
From today to 2002.<br />
Drop us a note, or give<br />
us a call. We've got a lot<br />
more reasons you should<br />
be sitting on Irwin.<br />
LAMOLITE* ILLUMINATED<br />
PRICE ADMISSION SIGNS<br />
Engraved by<br />
our exclusive<br />
process on<br />
lucite to your<br />
specifications.<br />
Our enlarged plant facilities assure OVERNIGHT<br />
service from coast to coast<br />
Plastic Signs Engraved for the Entire Theatre<br />
* for Folder Pat pend.<br />
DURA ENGRAVING CORP.<br />
LAMOLITE-BOWMAN DIVISION<br />
1 33 West 20th Street New York, N.Y. 1 001<br />
Reader Service No 34<br />
NEW FROM<br />
Bats in the belfry are bad but apparently a<br />
vampire on the marquee can be a boxoffice<br />
blessing.<br />
Herman Hartman. manager of the Kings<br />
Cove Theatre in Pittsburgh. Pa., sent an actor<br />
dressed as Dracula to the top of his theatre's<br />
marquee for the engagement of "Dracula."<br />
One week before the movie opened,<br />
Dracula roamed the downtown streets, passing<br />
out leaflets announcing the opening date<br />
and the theatre's address. On opening night, in<br />
addition to the marquee mounted Dracula,<br />
another Dracula amused patrons in the lobby<br />
from his natural resting place—a coffin.<br />
The successful promotion continued for<br />
three weeks and even made the front page of a<br />
local college newspaper. The promotion was<br />
also featured in the Pittsburgh Post Gazette.<br />
It's about time vampires stopped getting bad<br />
press.<br />
DO.<br />
lite -*Vdler<br />
DOLBY<br />
DOLBY STEREO MARQUEE SIGNS<br />
2 SIZES: 12 high x 47 long 17 high x 66 long<br />
Irwin Seating<br />
*! Company<br />
P.O. Box 2429<br />
Grand Rapids. Michigan 49501<br />
Phone (616) 784-2621<br />
Reader Service No 33<br />
Fits all<br />
marquees - FLAT or SNAP-LOK or SLOTTED BACKGROUNDS. When ordering through your<br />
theatre supply dealer, please specify SIZE and TYPE OF BACKGROUND.<br />
Available only for<br />
Dolby Stereo equipped theatres<br />
Reader Service No < s
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