Kliptown Business Plan - Johannesburg Development Agency

TABLE OF CONTENTS
ACRONYMS ..........................................................................................................................................4
SUMMARY.............................................................................................................................................5
INTRODUCTION ..................................................................................................................................7
1.1 THE KLIPTOWN RESPONSIBLE TOURISM PROJECT.....................................................................7
1.2 THE KLIPTOWN OPEN AIR MUSEUM .........................................................................................8
2 MISSION.........................................................................................................................................9
3 MANDATE .....................................................................................................................................9
4 GUIDING PRINCIPLES ...............................................................................................................9
5 SUCCESS INDICATORS............................................................................................................10
PART 1: THE PRODUCT...................................................................................................................12
6 SUMMARY OF FACILITIES AND SERVICES......................................................................12
6.1 FIG. 1 FACILITIES AND SERVICES ............................................................................................16
7 SUMMARY OF SPACE PLAN ..................................................................................................17
7.1 FIG 2: MAP OF KLIPTOWN OPEN AIR MUSEUM .......................................................................18
7.2 SUMMARY OF OPEN AIR MUSEUM SPACE................................................................................19
8 SUMMARY OF PUBLIC PROGRAMMES..............................................................................19
8.1 OBJECTIVES:............................................................................................................................20
8.2 PROGRAMMES: ........................................................................................................................20
8.2.1 Community Archive and Collections ..............................................................................20
8.2.2 Exhibitions......................................................................................................................22
8.2.3 Education........................................................................................................................24
8.2.4 Special Events Programme.............................................................................................26
8.2.5 Carnival Programme......................................................................................................28
PART 2: MAKING IT WORK ...........................................................................................................31
9 INSTITUTIONAL STRUCTURE, OPERATIONS AND MANAGEMENT..........................31
9.1 INSTITUTIONAL STRUCTURE....................................................................................................31
9.2 MANAGEMENT STRUCTURE.....................................................................................................33
Fig. 3 Management Structure.........................................................................................................34
10 SKILLS DEVELOPMENT AND ENTERPRISE SUPPORT ..............................................31
10.1 SKILLS DEVELOPMENT............................................................................................................31
10.2 ENTERPRISE SUPPORT .............................................................................................................33
11 VISITOR ANALYSIS ..............................................................................................................34
KLIPTOWN OPEN AIR MUSEUM BUSINESS PLAN 1