Kliptown Business Plan - Johannesburg Development Agency

Summary
Kliptown Heritage Education and Tourism
This Business Plan for the Kliptown Development Project, Heritage, Education and Tourism
component, sets out projections for attendance, income and expenditure for the first five years
after opening, scheduled for June 26, 2005. It also includes, as pre-opening Capital costs, the
costs incurred in setting up the project before opening. The aim of this Business Plan is to present
a forecast of the sustainability of the Kliptown Open Air Museum once it is open.
The Business Plan is in four parts. The first part summarizes the assumptions on which the
projections of attendance, income and expenditure have been made. These assumptions refer to
a description of the proposed ‘products’ of the Open Air Museum that have been designed to
achieve the mission of the Museum. The second part sets out how the ‘product’ will be
implemented- referring in particular to skills development and enterprise support, institutional
structure, fundraising and marketing, as well as a visitor analysis. The third part is a break down of
the financial projections, including tables depicting projected attendance levels, income
projections, staffing and operating costs and capital costs. The fourth part outlines the pre-opening
plan in order to ensure a visitor and community experience for June 2005. The appendices are a
further description of the proposed product offerings.
The table below summarizes the projected attendance, income and expenditure for Year 1
(opening year) to Year 5.
Estimated number of visitors per annum 2005/6 2005/6 2006/7 2007/8 2008/9 2009/10
Avg per
day
Foreign Tourists 445 162340 168834 175587 182610 189915
Soweto day visitors 101 36703 37620 38373 39140 39923
Rest of Johannesburg Day Visitors 77 27976 28675 29249 29834 30430
Schools (average per schoolday) 105 23413 23764 24002 24242 24484
Day Conference Market (avg per conference
day) 15 4337 4489 4579 4670 4764
Domestic Tourists 13 4754 4873 4970 5070 5171
TOTAL 711 259 523 268 255 276 759 285 566 294 687
Kliptown Area Residents 104447 106327 108241 110189 112172
KLIPTOWN OPEN AIR MUSEUM BUSINESS PLAN 5