Kliptown Business Plan - Johannesburg Development Agency

and decision making. One way in which this will be catered for is through the
establishment of community-based advisory committees to advise the CEO and
management. In addition, Kliptown residents will be capacitated, wherever possible,
to take on key management positions within the Open Air Museum. This requires a
capacity building, skills transfer and mentoring programme.
Forms of skill development that will be needed for capacity building within the Open
Air Museum and tourism functions will be in the areas of:
o Project Management;
o Organisational Development;
o Programme Management;
o Conflict resolution;
o Negotiating Skills.
10.2 Enterprise Support
Local participation in small business opportunities related to tourism is another key element of
Responsible Tourism, ensuring local economic benefit and minimising the leakage of tourism
income from the community. In addition, the Open Air Museum has identified a number of
enterprises that are directly related to the experience of the Museum (i.e. craft shop, farm
stall, community restaurant, etc.) and that will, in time, be handed over to community
entrepreneurs.
However, while a relatively large number of Kliptown residents are currently involved in small
or micro enterprises, the majority of these are survivalist and/or in sectors different to tourism
(predominantly retail). There is an identified need for more varied types of businesses in
Kliptown and tourism could potentially present an opportunity for the creation of a more
diverse small business sector whilst acting as a catalyst for the emergence of a cultural
industries sector. An Enterprise Support Programme is therefore required to support local
participation in tourism-related enterprise opportunities.
The Programme, outlined in the attached Tourism Strategy Report, includes partnerships with
support providers; identification of market-related business opportunities; guidance and
referral for entrepreneurs; and awareness and skills programmes for emerging and existing
entrepreneurs. Delivery of the enterprise support programme will depend on the setting up of
a strong working relationship between the Open Air Museum and the Business Support
Centre proposed in the Economic Development Framework [Urban Econ, 2004]. Support for
heritage and tourism related enterprises will be provided through a Small Business Training
and Development Programme and through a Small Business Support Function set up within
the institution of the Open Air Museum.
KLIPTOWN OPEN AIR MUSEUM BUSINESS PLAN 33