brussels - Cushman & Wakefield

Global Cities
Retail Guide
Cushman & Wakefield 2012/2013
Brussels

Russels
overview
brussels is undisputedly one of the major political
capitals in the world and regarded as the most
important political centre in europe. the european
union (eu), the north atlantic treaty organization
(nato) and more than 1,000 international
associations are based in brussels.
Global Cities
Retail Guide
its multilingual hospitality, safe environment and high quality of living make it an appealing destination. in comparison
with other major cities, brussels remains one of the most affordable property markets in Western europe. in
addition to the fact it hosts major international institutions, belgium presents a wide variety of cultural assets,
brussels being, with bruges, a must-see tourism destination. the brussels retail market is typically split into two
areas: uptown brussels (toison d’or, Chaussée d’ixelles, louise), and downtown brussels (Rue neuve, the most
expensive location in the country). brussels is also known for Zaventem-nossegem, one of the largest retail
warehouse concentrations in belgium, and the W shopping, which is the second most expensive shopping centre
location in the country. brussels also features a noticeably high percentage of international retailers – 25%, compared
to the european average of 15%.
Cushman & Wakefield

Russels
overview
1.12million
metropolitan Population
350,000
Weekly footfall in Rue neuve
30billion euR
Purchasing Power within 30 minutes drivetime
5.9million
number of overnight stays in 2011
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Retail Guide
Cushman & Wakefield

Russels
key Retail areas & streets
doWntoWn
the downtown area is the most important retail nucleon in brussels, with approximately 2,800 retail units. the main and
pedestrianised street is Rue neuve and it is home to numerous internationally recognized retailers and global brands, and has the
highest retail rents in the country. It also has the highest pedestrian traffic. There are also a number of side streets and shopping
centres in the pedestrianised area around Rue neuve including City 2 shopping centre (anchors fnac and inno Galeria) and the
landmark Galéries Royales saint-hubert (one of the oldest roof-covered shopping streets in europe). the most trendy side
street district downtown is the Rue dansaert area where avant-garde mixes with residential and restaurants & pubs.
uPtoWn
The Uptown area in Brussels is more diversified, featuring a popular midscale subzone – Chaussée d’Ixelles with its mid to
upscale high streets – avenue louise & avenue de la toison d’or - as well as the most upscale and luxury locations in brussels -
avenue louise & boulevard de Waterloo. it has approximately 1500 retail units.
Global Cities
Retail Guide
Cushman & Wakefield

Russels
key Retail areas & streets
maRket oveRvieW
keY aReas/
stReets/shoPPinG
CenteRs
ConsumeR
PRofile
Rue neuve tourists, local and
regional shoppers
maJoR RetaileRs
PResent
h&m, Zara, forever 21, new look, mango, hema,
esprit, C&a, bershka, etc.
neW
entRants
forever 21, swarovski,
intimissimi
tYPiCal Rent
foR unit of 200
sQm
1500->1800 €/m²/
year
RanGe of
unit siZes
50 – 3000 m²
Chaussée d’ixelles local shoppers h&m, Zara, mango, bershka, Camaïeu, etc. Jules, sacha, bershka 900->1100 €/m²/year 50 – 2000 m²
avenue de la toison
d’or
tourists, local and
regional shoppers
avenue louise tourists, local and
regional shoppers
boulevard de Waterloo tourists, local and
regional shoppers
massimo dutti, esprit, hema, fnac, as adventures,
Desigual, Springfield, Cyrillus, etc.
hugo boss, Cos, superdry, marina Rinaldi,
nespresso, karen millen, etc.
louis vuitton, Cartier, Gucci, Giorgio armani,
todd’s, abercrombie & fitch, hermès, etc.
aubade, Calida, ice Watch 1000->1 200 €/m²/
year
Urban Outfitters, Marc
o’Polo, bose
Jimmy Choo, emporio
armani, abercrombie &
fitch, brunello Cucinelli
1500->1 700 €/m²/
year
1400->1600 €/m²/
year
Global Cities
Retail Guide
data as of august 2012
50 – 4000 m²
50 –1000 m²
50 – 600 m²
Cushman & Wakefield

Russels
food & beverage
having become a cosmopolitan city, brussels offers a very wide range
of dining possibilities compared to its relatively small market size.
all the famous belgian specialties are of course more than present in
brussels: mussels, fries, beer and of course chocolate.
but beyond these clichés, gourmets can satisfy all their tastes in all
kinds of eateries, from genuine “brasseries” to international and
fusion restaurants, from humble chip shops to renowned michelin star
restaurants.
there are numerous successful catering spots in brussels: the Grand-
Place, Rue des bouchers, the halles saint-Géry, Place du sablon, Place
saint-boniface, Place du Châtelain, Place flagey, Place sainte-Catherine
and the neighborhood of the university. Porte de namur (uptown) and
Rue neuve (downtown) will provide more casual chain restaurants
and fast-foods.
it is interesting to notice that belgium and brussels are not easily
penetrated by international restaurant chains, with the exception of
McDonalds that fights with the local Quick in the burger market, and
it is only recently that starbucks and subway have opened. many other
strong brands (including kfC, burger king) have not yet decided to
open franchises in belgium. however things are changing: hard Rock
Café will make the move in 2012 and open in the Grand-Place, no less.
there will be stiff competition from local and national chains. Quick,
lunch Garden, exki, Guapa, Pain Quotidien, marcolini, mamma Roma,
schievelavabo, Chez léon are all well-established names in brussels,
having their origins in belgium.
being a city of gourmands, brussels is always open to new culinary
ideas and concepts. Woké with its fast asian concept, the current
independent burger trend and brusselicious 2012initiative (a yearlong
food festival to promote the food and beverage sector in brussels)
all demonstrate the welcoming and innovative spirit of the sector in
brussels
maRket oveRvieW
keY aReas ConsumeR
PRofile
Grand Place
(historical
area)
Place du Grand
sablon
Place du
Châtelain
local business
density, tourists
local business
density, tourists
local &
international
trendy
Place flagey local &
international
trendy
Place sainte
Catherine
local &
international
trendy
food & beveRaGe
oPeRatoRs inCludinG
hard Rock Café, häagen dazs, exki,
Quick, etc.
Chez lola, le vieux saint martin,
Wittamer, etc.
Raconte moi des salades, basta Cosi,
la chatelaine du liban, etc.
le belga, le grain de sel, le bar du
marché, etc.
Rent foR 350
sQm unit
n/a
n/a
n/a
n/a
le Rugbyman, i litani, l’achepot, n/a
Global Cities
Retail Guide
data as of august 2012
Cushman & Wakefield

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sanJaY veRma
Asia Pacific
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shanghai, China 200001 PRCi
sanjay.verma@ap.cushwake.com
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