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Sustainability Report, Download - Via Wines

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Code of Ethics<br />

In 2010 the company formalized its<br />

Code of Ethics, which sets the parameters<br />

of behavior to be observed by its<br />

employees with respect to its internal<br />

relationships as well as those with<br />

customers, suppliers, governmental<br />

agencies, and the industry in general.<br />

The Code will be delivered to the<br />

winery’s employees during the first<br />

half of 2011.<br />

Memberships in National and<br />

International Consulting aSSociations<br />

and/or Organizations<br />

With the aim of generating processes<br />

of reciprocal interaction and collaboration<br />

with representatives of the sector,<br />

VIA <strong>Wines</strong> belongs to Vinos de Chile<br />

A.G., the trade association responsible<br />

for representing the industry’s interests<br />

before the different governmental<br />

and private organisms in Chile. As a<br />

winery, we are also members of <strong>Wines</strong><br />

of Chile, an area of the same trade<br />

union that is responsible for promoting<br />

Chilean wine internationally.<br />

Regional Memberships<br />

At the regional level, VIA <strong>Wines</strong> is a<br />

member of the Maule Valley Wine<br />

Route, which aims to promote wine<br />

tourism in the valley.<br />

Charters, principles, or other<br />

initiatives to which the organization<br />

subscribes or endorses<br />

VIA <strong>Wines</strong> adheres to the guidelines<br />

set forth in the Convention of<br />

Children’s Rights, a treaty approved by<br />

Chile in 1990.<br />

In matters of advertising, the company<br />

adheres to the Chilean Code of Advertising<br />

Ethics for members of Vinos<br />

de Chile A.G. We also adhere to the<br />

Code of Advertising Ethics developed<br />

by the Council on Self-Regulation<br />

and Advertising Ethics (CONAR), a<br />

private non-profit corporation whose<br />

primary objective is to self-regulate<br />

national advertising activity from an<br />

ethical perspective. This organism<br />

is composed of the National Advertising<br />

Association (ANDA), the Chilean<br />

Association of Advertising Agencies<br />

(ACHAP), the Chilean Association of<br />

Radio Broadcasters (ARCHI), the National<br />

Television Association (ANATEL),<br />

and the Interactive Advertising Bureau<br />

(IAB CHILE).<br />

Stakeholders involved in the<br />

organization<br />

With the aim of preparing this first<br />

sustainability report, rigorously guided<br />

by the GRI G3 methodology, VIA <strong>Wines</strong><br />

has identified and prioritized the<br />

following stakeholders (in alphabetical<br />

order): Community; Competition;<br />

Customers; Consumers; Labor unions<br />

and business organizations; External<br />

employees working on company<br />

premises; Internal staff; National<br />

authorities (Ministry of Agriculture, Ministry<br />

of Health, Ministry of Labour and<br />

Social Welfare, Ministry of Environment);<br />

Regional and local authorities;<br />

Shareholders; and Suppliers.<br />

11

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