A/B TESTING FOR MARKETING OPTIMIZATION
A/B TESTING FOR MARKETING OPTIMIZATION
A/B TESTING FOR MARKETING OPTIMIZATION
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28 An introduction to A/b testing<br />
An introduction to A/b testing<br />
29<br />
who are you sending email to? Segmentation can help you<br />
get high response rates because your recipients will find the<br />
messages particularly valuable.<br />
That will also increase the chances of them sharing your email with friends and coworkers. In<br />
fact, marketingSherpa’s survey shows that marketers find testing target audiences to be a pretty<br />
effective approach.<br />
80%<br />
70%<br />
60%<br />
50%<br />
40%<br />
30%<br />
20%<br />
10%<br />
0%<br />
72%<br />
35%<br />
61%<br />
25%<br />
50% 50%<br />
26%<br />
34%<br />
46%<br />
21%<br />
39%<br />
22%<br />
Usage Effectiveness<br />
34%<br />
32%<br />
32%<br />
41%<br />
30%<br />
TargeT<br />
groUp<br />
marketingSherpa Email marketing benchmark Survey<br />
Survey methodology: fielded July 2011, N=2,735<br />
42%<br />
29%<br />
26%<br />
15%<br />
22%<br />
senDer<br />
target-audience@hubspot.com<br />
TargeT<br />
groUp<br />
sUBjeCT<br />
formaT laYoUT<br />
Timing<br />
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